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RENDERING
GREAT SERVICE
TO THE ENTIRE
MOTION PICTURE
INDUSTRY
Ho'H in
Preparation:
The MODEM THEME "RED BOOK''
Distributed in November as a section of BOXOFFICE —
for 30 years "The Pulse of the Motion Picture Industry."
THE most widely-used theatreman's reference
book and buyers' guide. With its essential
information it is consulted the year around. The
RED BOOK, with greatly expanded editorial departments,
reviews the important developments
of the past year and charts significant trends—for
all phases of theatre operation, including design,
construction, equipment, maintenance, refreshment
merchandising and drive-in operation.
IT
CONTAINS "The Key to Better Buying," the
most complete classified product-service directory
in the field. This directory, bound in its own
durable cover, is cross-indexed to local supply
sources and contains also a trade-name reference
section plus other valuable data. With its yeararound
usage it offers an unexcelled medium for
advertisers to keep their story constantly before the
entire theatre market and at a low cost, since the
regular Modern Theatre rates apply. Mo/ce your
spoce reservof/ons
NOW!
Goes to All BOXOFFICE Subscribers — More than 23,000 Net Paid
^ Issued NOVEMBER 19, Forms Close Oct. 10 -k
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^4^1/L^ IN
THE FIELD by every standard of measurement
Circulation • Editorial Quality * Advertising Volume • Njmber of Exclusive Advertisers • Number of Agency Accounts
KANSAS CITY 1, MO.
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