Boxoffice-11.04.1950

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these
Ads
Are
Selling
Tickets
Across
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"There's only
one GABLE
and this
is
his Gablestr
THE PROOF IS IN
THE PRODUCT!

WITH ALAN HALE. JR. • DIRECTED BY ROY DEL RUTH PRODUCED BY LOUIS F. EDELM,
I
AnotRj
"
It's
the first time
Jimmy's been seen
v" in anything like this since
"Yankee Doodle Dandy"!

TRADE SHOW
ALBANY
Warner Screening Room
79 K. Peorl St. • 12i30 PJ*.
ATLANTA
20th Century-Fox Screening Room
197 Walton St. N.W. • 7:30 P.M.
BOSTON
RKO Screening Room
122 Arlington St. • 2:30 P.M.
BUFFALO
foromount Screening Room
464 Franklin SI. • 2:00 P.M.
CHARLOTTE
20th Century-FoK Screening Room
308 S. Churcti St. • 2:00 P.M.
Oalytke makers ofVciakee Doodle Daady
CHICAGO
Werner. Screening Room
1307 So. Wabosh Ave.
CINCINNATI
RKO Poloce Th. Screening Room
Palace Th. BIdg. I. 6th
CLEVELAND
Warner Screening Room
2300 Payne Ave • 8:30 P.M.
,
' ",'. * 1
*•'''•'•• .
' . DALLAS
' I
20th Century.Fox Screening Room
1803 Wood SI -12:30 PJ«.
DENVER
Poromounl Screening Room
2100 Stout St. • 2:00 P.M.
:ould ofifer tKis colors -flying. 21-gua salute
DES MOINES
Paramount Screening Room
1125 High St. • 12:4S P.M.
DETROIT
Film Exchonge Building
2310 Cass Ave. • 200 P.M.
INDIANAPOLIS
Universol Screening Room
S17 No. Illinois St. • 1:00 P.a
JACKSONVILLE
Florida Theatre BIdg. Sc. Rm.
128 E. Forsyth St. • 8:00 P.M.
KANSAS CITY
20th Century-Fox Screening Room
1720WyandoHeSt. • 1:30 P.M.
LOS ANGELES
Werner Screening Room
2025 S. Vermont Ave.
MEMPHIS
20th Century-Fox Screening Room
151 Vance Ave. • 2:00 ?M.
MILWAUKEE
Warner Theatre Screening Room
212 W. Wisconsin Ave.
MINNEAPOLIS
Wofner Screening Room
1000 Currie Ave. • 2:00 PJlL
NEW HAVEN
Womer Theoire Projection Room
70 College St. • 2:00 P.M.
NEW ORLEANS
20lh Century-Fox Screening Room
200 S. Liberty St. • 8:00 fM.
NEW YORK
Homo Office
321 W. 44th St. • 2:30 Pit.
from Waraer Bros.
OKLAHOMA
20th Century-Fox Screening Room
10 Kotth Ue St. -12:30 PJl
OMAHA
20th Century-Fox Screening
1502 Davenport SI. - 1:00 P.M.
PHILADELPHIA
Warner Screening Room
230 No. 13th St. - 2:30 Pil.
PITTSBURGH
^GiNIA
GORDON
GENE
1715Blvd. of Allies • 1:30 PJl
PORTLAND
Jewel Box Screening Room
AGI
SALT LAKE
216 East 1st South • 12:30 P.M.
SAN FRANCISCO
221 Golden Onte Ave.
SEATTLE
Jewel Box Screening Room
2318 Second Ave. • 10:30 A,M.
ST. LOUIS
S'renco Screening Room
3143 Olive St. • 1:00 Pil.
WASHINGTON
Womer Theatre Building
ay by JOHN MONKS, JR., CHARLES HOFFMAN & IRVING WALLACE • From a Story by IRVING WALLACE
4ongsby Jule Styne and Sammy Cahn • Musical Direction by Ray Heindorf Dance Numbers • Directed by LeRoy Prinz
ile Sams owa cadets! ForThaaksgiviag -tKe
st parade of soag aad gladaess in 10 years
NOVEMBER 13
• 1:30 Pit
• 8:00 Pit
• 2:00 Pil
• 2:00 tM.
Room
20th Century.Fox Screening Room
1947 N.W. Keorney SI. • 2:00 P.M.
20th Century.Fox Saeening Room
20th Century-Fox Screening Room
• 1:30 P.M.
I3H| i I. Sis. N.W. • 10:30 Aii

I
laURE
OF THE
WEEK
WtfU-

7ii^oftAe7?MionPictt(Jie/nc(uSt^
A
1E NATIONAL FILM WEEKLY
ubiished in Nine Sectional Editions
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lES M JERAULD -.Editc
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N SPEAR Western Editor
kJi HUDNELL Equipment Editor
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'ubhshed Every Saturday by
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Telephone DUnklrk 8-2286.
hington Offices: 6417 Dahlonega Road,
el Older, manager. Phone Wis'joi
Young, 932 New Jersey, N.W.
THE CONSTRUCTION ORDER
H.HERE is no denying that the ban on
new theatre construction ordered by the National
Production Authority will have a restraining
effect on theatre expansion. However, that
may turn out to be a blessing in disguise, for
it may serve to improve the physical attractiveness
of existing structures as well as to expedite
the much-needed replacement of wornout or obsolete
equipment.
While there is a $5,000 limit on alterations
of buildings, there is no restriction on the sale
to operating theatres of such items as seating,
projection equipment, carpeting, etc.
Those theatre
owners who may have been neglecting to
bring their plants up to date because they were
planning new structures may, perforce, have to
make their present properties do. And there is
a probability that they could "do" nicely, for
a fraction of the cost, by judicious planning of
a modernization program that might take care
of their needs for some years to come. Too,
that would tend to obviate the danger of overseating,
which already has hit many communities
where new construction has been "invited" by
the neglect of existing facilities.
TV Color Tiff—An Opportunity
The television color controversy has the makings
of an opportunity which the motion picture
industry should firmly grasp and use to its own
advantage in a selling way.
While the TV industry is making so much
fuss over color that it has not yet perfected and
which is yet to come, color in motion pictures
has been a reality for more than two decades
and has reached the height of perfection. We've
got it now—while it is merely in the talking
stage of our newest contemporary! Doesn't that
suggest a selling point on which capital can be
made ?
Color photography has greatly enhanced th*"
pictorial and entertainment values of many musical,
outdoor and other film subjects. It has,
on many occasions, proved to be a potent audience
attraction. Color films are now available
in greater quantity than ever before and the
supply is further increasing. MGM, for instance,
has announced that half of its entire
output for the next six months will be in color.
And it has been freely predicted that within a
comparatively short time black and white films
will be virtually extinct.
L|lon Offices: 26A, Redcliffe Mews. Ken-
S. W. John Sullivan, Manager.
Ishers of: Tlie MOIiERN THE.\TRE,
Ished monthly as a section of BOX-
ICE; BOXOFFICE B.VKOMETEU.
ny: 21-23 Walter Ave., M. Berrigai
^ilngham: The News, Eddie Badger.
Frances W. Harding, Lib. 2-9305,
lotte: 21G W. 4lh, PauUne Griffith,
nnafl: 4029 Reading, LKllan Lazarus,
land: Elsie Locb, Fairmonnt 1-0046.
as: The Times-Herald, Virgil Miers.
1645 Lafayette. Jack Rose.
Moines: Register-Tribune, Russ Schoch
oit: Fos Theatre Bldg., H. F. Rcvcs.
phis: 707 Spring St., Null Adams,
aukee: 3057 No Murray, John Ilubel.
leapolis: 29 Washington, So., Les Rees.
Haven: 42 Church, Gertrude Lander.
Orleans: Frances Jordan. N.O. Slates.
City: Terminal Bldg., Polly Trind'e.
ha: World- Herald Bldg.. Lou Gerdes.
idelphia: 53G3 Berks. Norman Shigon.
burgh: R. F. Klingensmlth. 516 Jeanne.
Wilkinsburg. Churchill 1-2809.
land. Ore.: Keith Petzold. Broadwa
tre. Advertising: Mel Hickman. 907
inal Sales Bldg.. ATwater 4107
Louis: 5149 Rosa. David B.irrett.
Lake City: Peseret Neus. II. Pearson
Pranclsco: Gail Lioman. 25 Taylor St .
dway 3-4812 Advertising: Jerry No
:ll. Howard Bldg.. 209 Post St..
Ckon 6-252'
le: 1303 Cimpus Pkwy, Dave Ballard
In
Canada
sry: The Albertan. Helen Anderson,
real: 4330 Wilson, Roy Carmlchael.
"lOhn: 116 Prince Ed'vard, W. M.'Nulty.
TJnlo: R. R. 1. York Mills. M. Galbraith.
>1 Oliver: Lvric Theatre Bldg.. .lack Droy.
t|upeg: 282 Ruperts, Ben Sommers.
[ember Audit Bureau of Circulations
E red as Second Class matter at Post
"e, Kansas aty, JIo. Sectional Edition,
per year; National Edition, $7,50.
>) V E M B E R
V 58
19 5
No. 1
The building ban will not affect new construction
where there is proof of need due to
population growth or essentiality due to other
community conditions. It would not be fair,
while the country is not yet on an allout war
footing, to strangle the natural growth of such
an essential morale factor as the motion picture
theatre. The so-called strategic materials needed
for defense purposes are little used in theatre
construction and, most certainly, in theatre repair
and modernization work. The $5,000 ceiling
in this latter category should be lifted to a considerably
higher mark.
Further, those theatre building projects on
which sites have been prepared and drive-ins for
which grading has been done, involving substantial
sums, especially for small business enterprises,
should be allowed to be completed.
The Council of Motion Picture Organizations
has protested the NPA order and requested a
hearing. As Arthur Mayer said in his wire,
government leaders often have cited the motion
picture theatre as a community center that exerts
a powerful influence in strengthening public
morale, which certainly sets it well apart from
other "amusements" with which it has been
linked in this order. Additionally, the industry
can point to its unparalleled record of help in
the drive to conserve and salvage essential metals
and materials during World War \\.
Long ago color in cartoons, scenics and travelogues
as well as in other short subjects became
the rule, rather than the exception. So the industry
has developed a color-consciousness
among its patrons that puts it far in front of
any new entertainment medium. Color merits
more emphasis in advertising. Actually it is an
"added attraction" that is worth rnore selling
punch than it is being given.
'Close-to-Home' Tradeshows
William F. Rodgers keeps an ear right close
to the grass roots. The MGM sales head was
quick to respond to exhibitor requests for tradescreenings
that would enable those far removed
from exchange centers to see pictures in advance
of booking. During the last two weeks MGM gave
a number of such "close-to-home" showings in
various sections of the country. Designation of
the managers or owners of the theatres in which
the screenings took place as co-hosts added a
personal touch. Doubtless, continuation of these
"see-before-you-buy" opportunities depends on
the interest exhibitors demonstrate by their attendance.
The value inherent in such showings
does not need repeating.
^-^vw /^kZu/iy^t^^

TOA Convention Report:
THEATRE TV NETWORK BACKED;
TO DRAFT ARBITRATION PLAN
Convention Also Calls For
Competitive Bidding Code;
Asks 100% Color Film
By NATHAN COHEN
HOUSTON—Television was the all-consuming
topic at the Theatre Owners of
America convention here this week. For
exhibitors, it was the jumping-oif spot in
the television swim. The convention recognized
that "there is a definite place
for television in the home and the development
of television which will bring additional
benefits to the public."
Wherever possible, exhibitors were advised
to recognize "the existence and
growth of the new electronics msdium and
participate to the fullest extent in television
both for the public and their own
interests"—and that the quicker they get
into it, the less expensive equipment will
become and the more impressive the programming
will be.
FULL TV SUPPORT VOTED
The association formally voted full support
to a countrywide network of theatre
television outlets and gave its backing to
the National Exhibitors Theatre Television
Committee, the recently organized exhibitor
group which will have the job of developing
this system.
Television, however, did not eliminate other
trade problems.
The convention authorized its president,
Sam Pinanski, to call a conference of distribution
presidents at an early date for the
purpose of creating an industry system of
arbitration.
Delegates bitterly assailed what they
termed "unrestrained, unbridled and unnecessary
u.se of competitive bidding by distribution"
and unanimously adopted a resolution
calling for establishment of reasonable rules
and methods of procedure for bidding to be
.set up through joint conference between
the exhibitor organizations and distributors.
The exhibitors also called for complete
use of color in motion picture production
— BOXOFFICE pho:o
NEW OFFICERS OF THEATRE OWNERS OF AMERICA—Sam Pinanski of
Boston (Center) was re-elected president of TOA at the Houston convention. At his
right is Myron Blank of Des Moines and at his left, Sherrill Corwin, Los Angeles,
elected vice-presidents. Standing, left to right, are Russell Hardwick, Clovis, N. M.,
secretary; Mitchell Wolfson, Miami, chairman of the board, and J. J. O'Leary,
Scranton, treasurer.
and that producers aim for this goal within
the next several years. It was the imminence
of color television which led to the call for
adoption of this action, with many of the
exhibitors at the convention of the opinion
that, when all telecasts are in color, films
in theatres will have to meet this competition.
Coming in for criticism, also, was the practice
of producers and distributors to require
National Screen Service to pay royalties on
excerpts of pictures. The president was instructed
"to pursue this unfair trade practice
to a point of correction." It was estimated
in some quarters that NSS pays about $1,500,-
000 a year to producers for the right to use
clips from their pictures and the point of the
resolution is that if this payment is eliminated,
the saving may be passed on to exhibitors
by National Screen Service.
In making its call for an arbitration conference.
TOA revealed that when it first
approached distributors on the subject of an
industrywide arbitration program all companies
with the exception of United Artists
had reacted favorably, but that a distributor
committee headed by Andy W. Smith jr. of
20th Century-Fox had decided against initiating
the step itself.
Herman Levy, TOA's general counsel, said
he thought the Supreme Court would look
with favor on such a system. The committee
which brought in the arbitration report
—headed by Levy and Walter Reade jr.—
recommended that, when a system is drafted,
the program be submitted to the Department
of Justice for approval and that steps be
taken to have it incorporated into the final

decree to be drafted in the antitrust case.
In voting for an arbitration system, the
convention heeded the warning of Spyros
Skouras, president of 20th-Fox, who earlier
in the week had told them that, unless the
avalanche of lawsuits against the distributors
with their tremendous claims for damages
is stopped and some system of arbitration
is worked out, the industry may well
be wrecked.
The competitive bidding resolution came
after some bitter criticism from the floor
on the extensive use of bidding by some
distributors.
"This convention is aware," the resolution
read, "that there is no legal requirement that
competitive bidding be employed by some
distributors. Further, where competitive bidding
is employed there should be some reasonable
rules and methods of procedure set
up through joint conference between exhibitor
organizations and distributors."
There were some caustic comments from
the floor on why competitive bidding has
become disastrous in many situations. Alfred
Starr of Nashville said there are many ways
to avoid competitive bidding, and that frequently
where bidding was used it was being
initiated by two or three exhibitors "who are
cutting their own throats."
The exhibitor-distributor relations cpmmittee
also recommended and obtained approval
of a resolution creating a permanent
screen service committee to act on grievances
passed on to it by state and regional committees.
READE NAMES CO-CHAIRMEN
Reade said he was appointing three cochairmen
to help the committee in its work.
The problem which this committee will take
up during the next year, he intimated, included
many "hot potatoes" and he will require
help. He named as his co-chairmen
O. N. Srere of Los Angeles, Max Connett of
Newton, Miss., and Alfred Starr.
Reade also obtained approval of a resolution
calling for distributors to hold trade
screenings on pictures before inviting exhibitors
to bid on them. He said that in some
instances theatremen are asked to bid on
product which they have not be«n able to
see. He said 20th-Fox was trying to get
holiday dates on "American Guerrilla In the
Philippines" even though the film had not
been screened for the trade.
The television committee headed by Mitchell
Wolfson of Miami was the most active
group at the convention. It held two long
sessions which were open to all convention
delegates and then took its findings and proposals
to the general floor for adoption.
The committee recognized that many problems
existed which have exhibitors baffled
whether there will be exclusive theatre chan-
Major Convention Action
1. President Sam Pinanski was authorized to call a conference of all distribution
company presidents to draft a plan lor industrywide arbitration, to be incorporated in
consent decrees of the antitrust litigation.
The 3. convention attacked unrestrained use of competitive bidding and called for
code of practices to rc°iilate bidding procedures wherever bidding is used—with the
?.
code to be drafted at a joint conference of exhibitor association and distribution representatives.
3. The convention backed a nationwide theatre television network, recognized that
"there is a definite place for television in the home and the development of a service of
television in the theatre" and urged exhibitcrs to get into theatre TV as quickly as possible
to facilitate the national network of theatre screens.
4. Producers and distributors were urged to use color for all motion pictures, and
to reach this stage of all-color production as quick>y as possible to meet the threat of
color TV.
5. The board of directors autliorized a meeting with the Council of Motion Picture
Organizations (COMPO) to seek an agreement protecting autonomy of local exhibitor
associations and limit COMPO activities to public relations at the national level, before
continued TOA participation in program is authorized.
nels, the $25,000 price tag which still holds
for theatre television equipment, and programming.
S. H. Fabian of New York, who
already has introduced big screen television
in his circuit, disclosed, however, that one
manufacturer of equipment had indicated he
would bring the price down but that he
would have to have some definite commitments
from purchasers.
The committee urged the use of TV trailers
in national preselling of pictures and
that in metropolitan areas distributors and
exhibitors join in cooperative TV trailer use
to cut costs on this medium of exploitation
and advertising.
"It is recognized " the committee declared,
"that television broadcasting can be of tremendous
aid in stimulating attendance at
tiie
boxoffice."
concessions. Loewenstein and Brylawski both
warned that a constant vigil was necessary
on tax threats and that on state and local
levels many tax levying bodies are waiting
for opportunities to step in and take a slice
of the amusement dollar.
The concessions committee advised exhibitors
to "cease idle talk giving the exaggerated
ideas of profits being made by
theatre concession departments."
Sam Pinanski of Boston was elected to his
second term as president. His election was
by members of the board, which is the procedure
used by TOA to name its officials.
There had been considerable electioneering
for someone from tlie south or west, and the
names of R. J. O'Donnell of Dallas and
Sherrill Corwin of Los Angelas had been mentioned—and
there was an all-night session
of directors to thresh out the presidency
Fabian, Wolfson, Pinanski, John Balaban,
Sherrill Corwin—all pioneers in theatre TV
fight. Mitchell Wolfson of Miami was elected
advised exliibitors to get into TV as quickly
board chairman and the national vice-presidents
are Corwin and Myron Blank of Des
as possible because it is only tlirough the
Moines.
addition of substantial outlets that top programming
The last day of the convention, which
will be obtained.
closed with tlie president's dinner, brought
The television topic so overshadowed other
out some top names as speakers. W. Stuart
committee consideration.? that outside of the
Symington, head of the National Security
action on arbitration and bidding littls time
Resources Board, was the principal speaker
was devoted to other matters. Myron Blank,
at the dinner, talking on the economy of
Des Moines, chairman of the 16mm committee,
reported 16mm competition has not
the nation in time of war. Ned Depinet.
president of the Council of Motion Picture
reached serious proportions and that the Organizations, and Eric Johnston, president
problem which was tlireatening a few years
of Motion Picture Ass'n of America, spoke
was now well under control and he did not
foresee any serious problem within the near
at
is
the
the
Thursday
1951 national
luncheon.
chairman
Johnston,
of Brotherhood
who
future. Others reporting were A. Julian Brylawski
week, devoted his talk to "Tlie Costly
of Washington, D. C, on national Folly of Bigotry" in which he discussed, among
legislation; Morris Loewenstein of Oklahoma other things, the major role the film industry
City, on state and local legislation; Emil
has played in the last few years in
Bernstecker of Atlanta, on public relations, fighting intolerance and racial and religious
and M. A. Lightman jr., of Memphis, on discrimination.
At the left in the photo'^:^ph at the left is Nathan Golden,
Commerce department film chief who now heads the government's
controls on theatre building. Left to right in the two photos with
him are John Balaban, Chicago, head of the B&K circuit; George
Kerasotes, Sprinsfiold. 111.; Claude C. Mundo, Little Rock; Dale
Danielson. who heads Kansas-Missouri Theatre Owners Ass'n; Tom
Edwards, St. Louis MPTO head; Marlin Butler, Albuquerque, and
Louis Higdon of Roswell, N. M.
BOXOFFICE November 4, 1950

Orders End to Exclusive
Screen Ad Contracts
Federal Trade Commission tells
four major
screen advertising companies to stop making
exclusive contracts running more than year,
on grounds they restrain competition.
Columbia Has Big Gain
In Yearly Net Profit
For fiscal year ended June 30 company's
earnings amounted to $1,981,487.67, an increase
of $973,973.66 over the 1949 profit which
in turn was $442,293 over the 1948 profit.
Local Arbitration Urged
At Milwaukee Conclave
Ben Marcus, president of the Allied Independent
Theatre Owners of Wisconsin, asks
for statewide system of arbitration to handle
film buying disputes.
*
COMPO Director Speaks
At Canadian Meeting
Charles E. McCarthy explains benefits of
the public relations group to delegates at the
Motion Picture Theatres Ass'n of Ontario
convention in Toronto.
Film Industry Companies
Reach Total of 14.B00
Commerce department reports a net increase
of 200 firms in the motion picture industry
for the quarter period ended March
1950; at the end of 1949 there were 14,400.
*
Jock Lawrence Resigns Post
As Goldwyn Vice-President
Quits after six months; had been with company
previously from 1933 to 1938; will continue
in advisory capacity for J. Arthur Rank
Organization in this country.
Eastman Selling Ansco
Safety Film Stock
*
Move to expand use of non-inflammable
film by industry pending installation of machinery
so General Aniline and Film Corp.
can manufacture own product.
-X
Para., 20th-Fox Permitted
To Operate TV Relays
FCC authorizes continuance of stations
used in connection with theatre television experimentation
until April 27, 1951 ; all are located
in the New York City area.
Du Mont Not to Market
Color TV at Present
Ultra-high frequency use being tested on
elght-hour-a-day basis, .says company head,
but he says color will develop slowly and
undergo further changes.
TOA Convention Report . . . Cont'd.
Better Representation
Balks COMPO Support
HOUSTON—Calling the Council of Motion
Picture Organizations an inspiring movement,
Ned E. Depinet, president of COMPO,
told the Theatre Owners of America convention
that this all-embracing industry group
is ready to embark on at least four important
public relations projects shortly.
Depinet was putting the finishing touches
on his talk, prepared for the Thursday
luncheon when TOA board members were
meeting in executive session to hold up the
organization's approval of extending its membership
in the industry's public relations arm.
GAMBLE HEADS COMMITTEE
At this meeting, the directors appointed
Ted Gamble to head a committee to confer
with COMPO executives to settle two questions:
(1) To insure the autonomy of local
and regional exhibitor groups in the overall
public relations program; (2) To limit COMPO
activities to public relations and to the national
level, and (3) to have COMPO reorganize
itself along the lines of fairer representation.
In the representation issue apparently lies
the crux of the problem. Theatre Owners
of America believe it must get representation
of more of its regional affiliates on COMPO
to be able to secure full support of its position
in the overall organization. It was
pointed out, as an example, that a non-TOA
exhibitor organization, the Pacific Coast
Conference of Independent Theatre Owners,
is represented on COMPO, but in the 22
.states it represents there is no TOA representation.
As TOA has affilates in those
states, it desires to have those affiliates also
represented as a "voice" within COMPO.
Depinet, apparently sensing that the
geographical representation issue might come
up, dealt with this point in his talk. He said
the matter will be discussed at a meeting of
the organization November 16 in New York.
It is at this session that TOA intends to
submit its point of view.
PLEADS FOR COOPERATION
Depinet pleaded for a continued united
front on public relations. He assured the convention
COMPO had no intentions of invading
any field of exhibitor association activity,
or any other industry organization.
"We are going through growing pains. We
are not perfect, and we make mistakes. But
give us a fair chance to make good," he said.
The major job of organization, he said, is
to help win back the lost audiences. Two
seminars are planned in 1951, one to be held
in Hollywood and one in the "grass roots,"
where producers, directors, writers and others
from the studios can meet with exhibitors
to exchange ideas on production and exhibition
problems.
Depinet also announced that a speakers
bureau was being organized as a means of
making top industry people available for
public appearances. In addition. COMPO already
is preparing a series of informative
New TOA Officers
HOUSTON—The full slate of officers
of Theatre Owners of America,
elected at the convention here, follows:
President: Samuel Knanski, Boston
Vice-presidents: Myron Blank, Des
Moines, and Sherrill Corwin, Los Angeles.
Chairman of the board: Mitchell
Wolfson, Miami.
Secretary: Russell Hardwick, Clovis,
N. M.
Treasurer: J. J. O'Leary, Scranton,
Pa.
General counsel: Herman Levy,
New Haven, Conn.
Finance chairmen: Nat Williams,
Thomasville, Ga., and Leonard Goldenson,
New York.
Executive director: Gael Sullivan.
Ass't Executive director: Stanley
Pi'enosil.
Executive committee: S. H. Fabian,
New York; Ted Gamble, New York;
Robert W. Selig, Denver; Morris
Loewenstein, Oklahoma City; R. J.
O'Donnell, Dallas; Albert M. Pickus,
Stratford, Conn.; Robert B. Wilby.
Atlanta; Walter Reade jr.. New Jersey;
Robert Livingston, Lincoln, Neb.; Max
A. Connett, Newton, Miss.; H. H. Everett,
Charlotte, N. C; William Ruffin
jr., Covington, Term.; Charles P.
Skouras, Los Angeles; Arthur Lockwood,
Boston; Morton Thalhimer,
Richmond, Va.; and E. C. Rhoden,
Kansas City.
Chairmen of standing committees:
television—Mitchell Wolfson; 16mm
—Myron Blank; national legislation
A. Julian Brylawski, Washington, D.C.;
local legislation—Morris Loewenstein;
concessions—Alfred Starr, Nashville;
public relations—Earl J. Hudson; exhibitor-distributor
relations — Walter
Reade jr.; legal—Herman Levy; theatre
equipment—R. H. McCullough,
Los Angeles; film reviewing committee—R.
B. WUby.
bulletins, news releases, speeches, magazine
articles and many other types of material
which industry groups and individuals can
use to tell the story of motion pictures.
Exhibitors to meet with COMPO on TOA's
proposals include Gamble, Charles P. Skouras,
R. J. O'Donnell, Mitchell Wolfson, Sherrill
Corwin, Tom Edwards, E. D. Martin, R. B.
Wilby, Arthur Lockwood, S. H. Fabian, Max
Connett. Sam Plnanski and Gael Sullivan.
Meanwhile TOA is holding up payment of
its COMPO dues.
10 BOXOFFICE November 4, 1950

. . .from the great director
who has given you
the industry's
greatest hits . .
JOHN FORD
...3 -TIME
ACADEMY AWARD
WINNER

JOHN WAYNE • Ml
BEN JOHNSON • CLAODE JARi,
COi
Screen Play by JAMES KEVIN
Directed by
JOHN FOI
A R E P U Bll
Republic Pictures W

Never in the history of the
IT
^'
K.
^
motion picture
industry has a
Director-Actor team given you
so many big money hits as
JOHN FORD and JOHN WAYNE...
"Stagecoach" "The Long
Voyage Home" "They Were
Expendable" "Fort Apache"
"She Wore A Yeiiow Ribbon"!
VM^i
Wmmmji

NEW YORK
PHILADELPHIA
WASHINGTON
ALBANY
BUFFALO
BOSTON
NEW HAVEN
PinSBURGH
CLEVELAND
CINCINNATI
DETROIT
CHICAGO
INDIANAPOLIS
MILWAUKEE
MINNEAPOLIS
KANSAS CITY
OMAHA
DES
ST.
MOINES
LOUIS
ATLANTA
CHARLOTTE
NEW ORLEANS
TAMPA
MEMPHIS
DALLAS
OKLAHOMA CITY
SEAHLE
DENVER
SALT
LAKE
PORTLAND
SAN
FRANCISCO
LOS ANGELES
ANNOUNCING-
THE SPECTACULAR WORLD
PREMIERE OF JOHN FORD'S
''RIO
GRANDE'' AT THE
MAJESTIC THEATRE (INTERSTATE
CIRCUIT) SAN ANTONIO, TEXAS,
WEDNESDAY, NOVEMBER 1,
IMMEDIATELY FOLLOWED BY
SIMULTANEOUS PREMIERES
IN
32 BRANCH CITIES FROM
COAST TO COAST.

PLENTY OF TRlLDE IN THESE
M-G-M TRADE SHOWS
'
RED SKELTON
clicks with the chicks
^RLENE DAHLand ANN MILLER
in M-G-M's Fun-For-AII Laugh Show!
CITY
lANTA
|)STON
aFFALO
HARLOTTE
'lllCAGO
NCINNATI
EVELAND
tllAS
;kver
;$ MOINES
ITROIT
OIANAPOLIS
IlNSAS CITY
IS ANGELES
EMPHIS
ILWAUKEE
INNEAPOLIS
£W HAVEN
EW ORLEANS
EWVORK-N.J.
KLAHOMACITY
MAHA
-IILADELPHIA
TTSBURGH
IRTLANO
LOUIS
ilt lake city
in francisco
:attle
ashington
PLACE
20th- Fox Screen Room
20th- Fox Screen Room
M-G-M Screen Room
20th- Fox Screen Room
20th- Fox Screen Room
H. C. Igel's Screen Room
RKO Pal.ice BIdg. Sc.
Rn
20th- Fox Screen Room
20th- Fox Screen Room
Paramount Screen Roorr
20th-Fox Screen Room
MaxBlumenthal'sSc. Rn
20th- Fox Screen Room
20th- Fox Screen Room
United Artist's Scr. Roon
20th- Fox Screen Room
Warner Screen Room
20th-Fox Screen Room
20th- Fox Screen Room
20th- Fox Screen Room
M-G-M Screen Room
20th- Fox Screen Room
20th- Fox Screen Room
M-G-M Screen Room
M-G-M Screen Room
B. F. Shearer 'Screen Rn
S'Renco Art Theatre
20th- Fox Screen Room
20th- Fox Screen Room
Jewel Box Preview Thea.
RKO Screen Room
ADDRESS
1052 Broadway
197 Walton St., N. W.
46 Church Street
290 Franklin Street
308 S. Church Street
1301 S. Wabash Ave.
16 East Sixth Street
2219 Payne Ave.
1803 Wood Street
2100 Stout Street
1300 High Street
2311 Cass Avenue
326 No. Illinois St.
1720 Wyandotte St
1851 S. Westmoreland
511 Vance Avenue
212 W. Wisconsin Ave.
1015 Currie Avenue
40 Whiting Street
200 S. Liberty St.
530 Ninth Avenue
10 North Lee Street
1502 Davenport St.
1233 Summer Street
1623 Blvd. of Allies
1947 N. W. Kearney St
3143 Olive Street
216 E. First St.. So.
245 Hyde Street
2318 Second Ave.
932 N.Jersey Ave., N.W
iii
••••••••••••
ESTHER WILLIAMS
is wooed by that
"Annie Get Your Gun" Guy
HOWARD KEEL
in M-G-M's Hula-Happy South Seas
TECHNICOLOR Musical Romance!
CITY
ALBANY
ATLANTA
BOSTON
BUFFALO
CHARLOTTE
CHICAGO
CINCINNATI
CLEVELAND
DALLAS
DENVER
DES MOINES
DETROIT
INDIANAPOLIS
KANSAS CITY
LOS ANGELES
MEMPHIS
MILWAUKEE
MINNEAPOLIS
NEW HAVEN
NEW ORLEANS
NEW YORK'N.J.
OKLAHOMA CITY
OMAHA
PHILADELPHIA
PinSBURGH
PORTLAND
ST. LOUIS
SALT LAKE CITY
SAN FRANCISCO
SEAHIE
WASHINGTON
PLACE
20th-Fox Screen Room
20th- Fox Screen Room
M-G-M Screen Room
20th- Fox Screen Room
20th- Fox Screen Room
H. C. Igel's Screen Room
RKO Palace BIdg. Sc. Rn
20th- Fox Screen Room
20th- Fox Screen Room
Paramount Screen Room
20th- Fox Screen Room
Max Blumenthal's Sc. Rn
20th- Fox Screen Room
20th- Fo« Screen Room
United Artists' Screen Rn
20th- Fox Screen Room
Warner Screen Room
20th- Fox Screen Room
20th- Fox Screen Room
20th- Fox Screen Room
M-G-M Screen Room
20th- Fox Screen Room
20th- Fox Screen Room
M-G-M Screen Room
M-G-M Screen Room
B. F. Shearer Screen Rm
S'Renco Art Theatre
20th- Fox Screen Room
20th- Fox Screen Room
Jewel Box Preview Thea.
RKO Screen Room
ADDRESS
1052 Broadway
197 Walton St., N. W.
46 Church Street
290 Franklin Street
308 S. Church Street
1301 S. Wabash Ave.
16 East Sixth Street
2219 Payne Ave.
1803 Wood Street
2100 Stout Street
1300 High Street
2310 Cass Avenue
326 No. Illinois St.
1720 Wyandotte St.
1851 S. Westmoreland
151 Vance Avenue
212 W. Wisconsin Ave.
1015 Currie Avenue
40 Whiting Street
200 S. Liberty St.
630 Ninth Avenue
10 North Lee Street
1502 Davenport St.
1233 Summer Street
1623 Blvd. of Allies
1947 N. W. Kearney St.
3143 Olive Street
216 E. First St., So.
245 Hyde Street
2318 Second Ave.
932 N.Jersey Ave., N.W.
TIME

^am
TOA Convention Report . . . Cont'd.
Product Day at the Convention
MGM to disclose bids, Fox has new drive-in policy, collective
advertising urged
HOUSTON—Tuesday was product day
at the Theatre Owners of America convention
and a topflight battery of three company
presidents, six vice-presidents and
general sales managers and one director
of advertising and publicity appeared before
the exhibitors. And while the distributor
spokesmen had the day to themselves
with full opportunities to plug the
year's product, they devoted themselves
almost exclusively to discussing problems
which affect the industry as a 'whole.
There was a genuine appreciation of problems
which confront exhibitors in their operations,
and while the distributor chieftains
tossed in some pointed suggestions of how
the exhibitor can do a better job for himself
and the industry as well, the picture company
leaders did impress the convention with what
they had to offer in the way of improving
boxoffice. exhibitor-distributor relations, and
joining in the fight to win the television
battle.
HIGHLIGHTS OF SESSION
Here are some of the highlights of the day's
session:
1. Andy W. Smith jr., vice-president and
general sales manager for 20th Century-Fox,
listed a program which his company has developed
to aid exhibitors, including (a) a
plan to sell a year's supply of product on a
single contract to small exhibitors (b) a definite
policy of classifying drive-ins as first
run subsequents. with first run product not
available for outdoor showings; and a production
budget boost of $10,000,000 for the
next year on a program which will include
36 A pictures.
2. Metro-Goldwyn-Mayer, through W. F.
Rodgers. general sales manager, said it had
adopted a policy of open bidding and will
reveal the winning bid when both parties
ask for it in writing when submitting bids.
3. Rodgers also said MGM will not sell to
drive-ins which it considers unfair competition
to indoor theatres—such as drive-ins
advertising one price for a carload of patrons,
admittance by boxtops, and put emphasis on
The reason for this hilarity is that
Spyros Skouras, president of 20th Century-Fox,
has just stepped on the punch
line of a story he was telling at the TOA
product day meeting—as he predicted he
would. He prefaced his remarks by saying
he noticed a smile on the face of Ned
Depinet, RKO Radio president. Depinet,
he said, always kidded him about stepping
on the punch Unas of his stories,
and predicted he would again.
concession business over the picture.
4. At the same time, Rodgers said his company
would not do business with "chiselers"
on percentage pictures and any exhibitor
caught "cheating" will be without MGM pictures
from that point on.
5. David Lipton, Universal-International's
advertising and publicity director, proposed
to the industry, through both exhibition and
distribution, to join in cooperative advertising
to sell specific pictures. His project,
which he said U-I was ready to support financially,
would call for spreads in leading
magazines, Sunday supplements, etc., in
which the companies would advertise current
and forthcoming product.
6. A. Montague, Columbia's general sales
manager, said his company is releasing 44 pictures
this year and the company to show its
confidence in the future of the business is
currently completing a million-dollar office
building at the studio and is undertaking
other developments which will cost five million
dollars within the next several years.
Along with these constructive proposals,
the distributors in several instances took the
occasion to rap the collective knuckles of the
theatremen—for their fear of television, for
failing to spend enough money on advertising
product in their local pres.s. for putting
too much emphasis in some quarters on the
concession business, for trying to chisel on
the price of pictures produced by the smaller
companies. And the distributors were
not kidding. They played it straight and on
the line.
There were only 13 exhibitors in the convention
room at 9 a. m. when the big product
day program was scheduled to begin, and two
company presidents and an advertising director
were on the platform ready to talk.
It turned out to be an embarrassing situation
for Claude Mundo, the presiding officer, and
Bob O'Donnell, the convention chairman—
and O'Donnell went to the corridors and lobby
to drum up attendance.
LIPPERT CITES UNCONCERN
Robert L. Lippert, president of Lippert
Productions, who led off, said he was not surprised
at the lack of interest in the discussion
of product. "I find this same lack of
interest in pictures and their promotion all
through the country. And I might add thatthe
dropping grosses are indicative of this
general apathy."
Both Lippert and Steve Broidy, president
of Monogram Pictures Co., asked exhibitors
to support the smaller companies, who are
trying to provide the kind of film fare which
can be used to supplement the product of thelarger
companies.
Lippert said his company has cut its production
schedule in half but will spend more
money making this smaller schedule of films
than it did on last year's lineup. He said hiscompany,
unable to match the salaries paid
by the majors to writers and directors, has
now adopted a policy of interesting top talent
by giving them a piece of the picture. This
Presenting Their Policies and Pictures to Convention
Andy W. Smith
20th-Fox
Robert L. Lippert
Lippert Productions
18 BOXOFFICE November 4, 195f

!
company's
; company
j
I 1951
j
;
feld
j
of
has brought a number of good writers and
directors into the Lippert fold. He said his
company lias a good picture coming up sojn
in "Steel Helmet" which deals with the Korean
situation, and has made a deal with
Mickey Rooney to do a "Sad Sack" story.
The first of the pictures being produced by
Lippert's — production partnership with Gary
Cooper "Three Outlaws"—also is due for
release soon. Another picture which the company
anticipates good business is on an exploitation
feature. "Lost Continent," which
has prehistoric setting.
Broidy was quite frank about what his
company is trying to do in production. "We
don't claim superlatives." he said. "We just
try to make a family type film. We try to
supplement what the majors have to offer.
If they make a lot of westerns, we make
some musicals. If they are heavy on dramas,
we make comedies.
"The only pictures we don't make are the
psychologicals," he said, a comment which
brought him a big hand. "We tried a couple
of them and they were so confusing that even
we couldn't understand them."
POINTS OUT SERIES SUCCESS
Turning to specific piotui'es, Broidy said
Monogram had been quite successful with
the series type of picture. The Bowery Boys
have been the most successful pictures the
company has put out, and they are doing
good business for the small exhibitor everywhere.
The Bomba series is another group
which has gone over well, and the company
will continue to make features in this series.
It has gotten so now that many exhibitors
merely book by the series and not the title,
he said.
The major presentations of the day came
from MGM and 20th-Fox. with Spyros
Skouras, the 20th-Fox president; Al Lichtman,
vice-president; Andy W. Smith jr., vicepresident
and sales manager; and Charles
Einfeld, vice-president and director of advertising
and publicity splitting the Fox presentation
between them. W. F. Rodgers presented
MGM's policy statement (more fully
reported in the next column) and the
short subject on Its forthcoming
product was the most effective presentation
of program by any of the exhibitors. The
went to considerable expense pre-
senting the short, which includes shots from
pictures—and the picture will be "road-
shown" at exhibitor meetings within the next
I several months.
1
Lichtman "emceed" the Fox presentation.
Smith
1
let the exhibitors in on new company
policy on a variety of trade problems. Ein-
;
took up problems of advertising, and
Skouras took to the more general problems
industrywide concern.
NEW 20th-FOX PLAN SOON
I
Smith said Fox had plenty of confidence
in the future and was putting up substantial
money to back it up. The extra 10 million
which will go into production in the next
year will bring 36 A pictures to the company
schedule in 1951. an average of three a
month—with 11 of them in Technicolor. In
1949, the company had 23 A pictures and had
28 A features in 1950, so that in a three year
period, he commented, the company had
upped its average releases by one A picture
a month.
Smith said the plan which he announced
at the Allied convention that the company
was willing to sell a year's supply of product
MGM May Take Steps to Halt
Competitors From Overbidding
HOUSTON—Giving emphasis to production
quality and new personalities as vital to
solving the patronage
problems of the industry.
William F. Rodgers.
vice-president in
charge of sales for
MGM. paved the way
for the screening of a
multiple-reel "trailer"
showing some of his
company's forthcoming
product. "This," he
said, "we consider to
be as emphatic a
means as we know to
effectively indicate our
confidence in the future
of motion pictures."
W. F. Kodgers
at convention
Rodgers touched upon a number of controversial
facets of exhibitor-distributor relations,
not the least of which was competitive
bidding and litigation resulting from
misunderstandings and misinterpretations of
the court ruling that brought this condition
about. "Meritorious complaints can be disposed
of by sensible arbitration." he said,
"but, unfortunately, others are motivated by
personal differences of long standing with
to the small independent exhibitor—via a
contract which will not condition the sale of
one picture on the purchase of another—is
ready to be put into practice. The procedure
has been worked out, and the plan will
be announced to exhibitors shortly. There
has been considerable demand for this type
of a contract, Smith said.
On drive-in sales. Smith said his company
is ready to protect indoor theatres from unfair
competition by the outdoor operations.
His company is fully aware of the types of
drive-ins which have sprung up in many sections
of the country. His company's statistical
department in its most recent check on
drive-ins showed 2,472 in operation in the
United States. The same check revealed
21,783 indoor accounts, which brings outdoor
theatres to 12.8 per cent of the total number
of theatres.
Now that drive-ins are more numerous and
competition has set in, many of them are
demanding first run, Smith said. This, his
company will not do. He said that the company
now considers drive-in theatres in the
same classification as first run subsequent
little, if any. sincere basis of fact."
Rodgers deplored the existence of overbidding
in a few situations. But he said this
condition could not be remedied, because
competing interests often do not favor a
solution and have repeatedly refused his
company's attempts to correct the situation.
He warned, however, that "unless such individuals
discontinue this form of procedure
... it may be necessary to take such action
as we consider necessary to protect such
erring participants from themselves." He
added that "insofar as the law permits, we
intend to confine our future competitive
bidding activities to theatres that are adequate
to exhibit our product on the run
desired."
He set forth company policy as follows;
"We construe our responsibilities to be that
of producing, distributing and intelligently
preselling the finest motion pictures that
can be made. The time is past, in my opinion,
where policies and terms can be worked
out entirely by formula. We will continue
to treat each situation as an individual situation."
He emphasized that MGM had not
invited competitive bidding—that it has been
followed only because "we know of no other
method to satisfy competing interests who
are seeking the same position as to product
and its availability."
As to the relationship of drive-in theatres
in competition with conventional theatres,
another source of exhibitor complaint, Rodgers
declared that "we believe we have no
alternative" but to treat the drive-in, generally,
as we do the conventional theatre, if
it operates as does the conventional theatre;
that each theatre and each picture must be
considered independently. He excoriated as
"unfair" drive-in competition, those operations
that have free admissions; that accept
box tops in exchange for admission; that
advertise and invite busloads of patrons at
a specified price for the entire busload and
who have their sights only on the development
of concessions sales.
Rodgers advocated a system of industry
arbitration for the purpose of determining a
fair and reasonable clearance where such
matters are the subject of dispute. "Our
position in favor of arbitration is well
known," he said, "and has been conveyed
to your organization and to others. We
will welcome aggressive activity in this direction
and believe that the initiative should
come from the exhibiting fraternity. We will,
when this move takes place, gladly participate
in such an undertaking."
houses and pictures will be sold to them on
that basis.
On competitive bidding. Smith said his
company will not seek it, and wants to hold
it to a minimum but that when requested
by an exhibitor, the company will comply
with the request.
The last of a five-point program which he
presented was the Fox sponsorship of arbitration.
Smith has been a personal champion
of the conciliation or arbitration of industry
problems. He said he believes the
courts will approve a plan devised within the
industry. "But," he added, "no matter how
good a plan is, it simply will not work if all
distributors and all exhibitors do not embrace
and support it."
Einfeld made a very effective presentation
on advertising problems of the industry
—and while he apparently did not relish
doing so, he took up some specific cases to
show how pinch-penny and shortsighted
some exhibitors were, even in key cities, in
keeping local advertising budgets to the lowest
possible figure with which they would
(Continued on page 22)
BOXOFFICE November 4, 1950
19

YOUr;^N PLAN YOUR FUTURE WITH 20th's
^

i
November
All About Eve
The Talk of the Nation!
De€ember
lor Heaven's Sake
Belvedere's New Comedy Hit!
The Jackpot
Jimmie Stewart Hits Again!
Two Flags West
A Sensation South, North, East & West!
O^ American Guerrilla
'jT- in the Philippines
Jb
technicolor
Ty Power's Now in Action!
Halls of Montezuma
TECHNICOLOR
A Smash in Red, White and Blue!
JALITY PICTURES A MOHTH!
January
February
The Mudlark
The Command Performance Picture!
Fourteen Hours
A New High in Suspense!
The Man Who
Cheated Himself
lee J. Cobb's 1st since "Deofh o^ a Salesman"!
The Scarlet Pen
Darnell Allure! Boyer Triumph!
I'd Climb the
Highest Mountain
TECHNICOLOR
Story of a Love That Moved Mountains!
The Sword of
Monte Cristo
The Favorite of Young and Old!
8e Sure to Reacf
i^e Current /ssue
ofLOOK/Hayazine!

1
TOA Convention Report . . . Cont'd.
Product Day at Convention
(Continued from page 19)
get away. First he discussed some of tlie advertising
of other industries and how local
advertising is used to supplement national
advertising and then, by contrast, how the
film industry has failed to provide the kind
of budgets which can do a complete job for
the business. He cited the Chevrolet program
which has (1) the Chevrolet fund, advertising
paid for entirely by the company;
i2i tlie cooperative fund, shared between
Chevrolet and its dealers, through which
every dealer is assessed, and wliich is spent
locally; and (3) the Chevrolet Dealers Ass'n
fund which raises funds exclusively on the
local level and spends it through local committees.
By contrast, Einfeld pointed out, he has
the record of a 5,000-seat house in downtown
Atlanta which has an advertising budget
of $120 a week, enough to buy 13'2 inches of
space in the daily press; a key Pittsburgh
theatre, $350 a week; Salt Lake City, first
run. $75 a week; Oklahoma City, a budget
which buys 23 inches of space; and Boston,
a key house with a budget which gets 14 2/3
inches of space in the press.
JOINT SELLING STRESSED
"There was a time when you saw 24-sheets
all over advertising motion pictures. Today,
we can't give away 300 24-sheets in the entire
country. We can't get rid of 40,000 heralds
on a picture. There are exhibitors who
never buy a one-sheet.
"That gives you an idea of the inertia
which exists in so many exhibition quarters
today," he said.
Einfeld said exhibitors ought to do more
cooperative advertising, to do a better job
with the advertising dollar. He thought that
joint selling will bring more customers. He
pointed to the plan developed in Baltimore
and plans getting under way in Chicago and
Detroit.
The papers are so full of television advertising
these days that film advertising is
dwarfed. He took one issue of the New York
Times and with the TV advertising red-penciled,
he dramatically brought his point home.
Page after page of advertising carried the
legend "Stay home tonight," "Movies at home
tonight," etc. and TV stations had the same
kind of selling messages on current programs.
The less than half-page of small one-to-fourinch
advertisements of the movie houses left
the impre.ssion that TV was the big interest
in entertainment.
SKOURAS URGES TV USE
What Einfeld wanted to stress was that
the combination of department store advertising
of TV sets and stations advertising
daily programs was becoming so powerful
that exhibitors had better start doing something
about spending some advertising
money of their own.
Skouras also warned o£ the threat of television.
It is the toughest competition exhibition
has ever had. But, he said, with a
half century of know-how behind it, the industry
can enable the motion picture to win
the battle.
"Make big screen television your servant,"
he said. "Use it to bring new creations to
your theatres, just as you brought stage presentations
to supplement films in the 1920s
and the music hall type of stage program
with its orchestras, ballets, singers, etc. developed
a new era in theatre entertainment.
Now with big screen television, we can have
music hall presentations across the country.
Skouras touched on a number of other matters.
He warned of the avalanche of lawsuits.
These have become so numerous and
the amounts asked so tremendous that unless
some sort of an arbitration plan or
other device for settling differences is created,
distributors may well be put out of business.
He also urged establishment of regional
film festivals with mass area openings, personal
appearances and showmanship in which
all distributors will join with exhibitors to
promote top pictures.
Skouras paid compliment to the smaller
companies which were represented at the
product day program and urged support of
their product, binfeld, likewise, paid a fine
compliment to David Lipton, U-Ts advertising
director, for the imagination and ingenuity
he has put into his company's advertising
and promotion program.
Lipton had shortly before that discussed
the kind of programs his company is introducing
to promote such pictures as "Louisa,"
"Ma and Pa Kettle," "Francis" and currently
for "Harvey," pictures which he said are
aimed at mass appeal.
What interested the convention was his
proposal of cooperative advertising by the
distributors—joint selling of specific pictures.
He proposed that the companies take spreads
in leading magazines, in which specific pictures
would be named, stars listed and generally
promoted. This kind of advertising
could be tremendously effective, he declared.
It would be suitable for the Sunday supplements.
It could be done on a regular basis,
or it could be limited to specific seasons. But
whatever the technique or approach, he said,
it would be extremely worthwhile to the industry—and
it is a plan which can be adapted
to local use by groups of exhibitors.
A. Montague, Columbia's veteran sales
manager, gave an optimistic picture of what
Robert M. Mochrie
RKO Radio
TOA 1951
Conclave
Set for New York
HOUSTON— The 1951 convention of
TOA will be held in New York, the board
of directors decided at its last session at
the Theatre Owners of America convention.
S. H. Fabian will be convention
chairman and Walter Reade jr., and
George Skouras will be co-chairmen.
These three will explore the possibilities
of holding a joint convention with
TESMA and TEDA, to combine a major
exhibitor association meeting with the big
equipment show of the year.
Reade was elected chairman of the
executive committee and Morris Loewenstein
of Oklahoma City was elected secretary.
A. Julian Brylawski, Washington, D. C,
was named chairman of a special commitee
to present the exhibitor position
on excess profits taxes before the house
ways and means committee. Also named
were Ted Gamble, S. H. Fabian, Mitchell
Wolfson, Morton Thalhimer, Leonard
Goldenson, Martin MuUin, Gael Sullivan
and Herman Levy.
Committee also was named to meet
with distributors to seek an early elimination
of inflammable film. Named were
Fabian, Geldenson and Morey Miller.
Tlie board announced its midwinter
meeting will be held in Washington, D. C.
and at a date to be announced later.
his company is undertaking in production of
new pictures and plant expansion. But, before
he went into this discussion, he took the
'.xhibitors to task for being afraid of television.
He said he had been in the lobby of
the hotel and all the talk was about television.
Nobody talked about pictures—just
what television might do. This fear, he said,
can kill off the business.
Montague said this fear complex is easily
transmitted to the production lots and it
can affect the whole thinking and production
programs of the companies. "I'm not belittling
the importance of television," he said,
"but for heaven's sake let's do something
about selling pictures."
He said his company will have 44 features
this year and is expanding its plant by some
five million dollars within the next few
years as an expression of its confidence in
the future. He mentioned a few pictures
Edward Small's "Valentino," "Brave Bulls,"
directed by Harold Rossen who did "All the
King's Men" and Sidney Buchman's "The
Hero"—as among the new big pictures.
Robert Mochrie. RKO sales manager, outl.ned
forthcoming product for his company,
emphasizing that they were planning not
only for coming weeks or winter months, but
for years ahead.
He scored the lack of advertising, even as
to theatre fronts and lobbies of many smalltown
theatres, pointing up the example of
the oldtime ballyhoo that attracted people
to the theatres. And he cited the great
\;Uue in pictures that held interest for the
whole family, such as "Father of the Bride,"
(not an RKO picturei, "Cinderella" and "Our
Very Own," because they gave the public
entertainment.
22
BOXOFFICE November 4, 1950

Family Merchandising
Urged by Coke Chief
William J. Hobbs, Coca-Cola president,
addressing the TOA convention. At his
side, K. J. O'Donnell. convention chairman,
and foreground. Mort Blumenstock,
vice-president and advertising and publicity
director of Warner Bros.
HOUSTON—Exhibitors were urged to get
going on an effective merchandising program
aimed at building business on the
family unit basis by William J. Hobbs, president
of the Coca-Cola Co. He presented the
success his own company has had in the last
13 years of merchandising its product on
a family unit basis through its carton-ofsix
as indicative of the limitless promotion
potential in the family unit.
"By merchandising to the entire family
unit we have found a way to get more sales
at lower cost," he said. The theatreman can
build his volume, too. by developing his promotional
program on a policy of attracting
the entire family.
He said the drive-in operators were the
first exhibitors to take full advantage of
family merchandising. The drive-in, he
pointed out, has increased from 1,100 theatres
in 1949 to 2,400 or more in 1950. "How
come?" he asked. "Drive-ins are tough to
build, difficult to maintain, and financing a
drive-in at the bank requires more collateral
than the acreage and the sound posts. The
obvious answer can only be that they make
money."
"With the drive-in. your industry has come
into a totally new merchandising era—family
merchandising, multiple-patron merchandising,
multiple selling.
"Call it what you may, the plain dollarand-cents
fact is that the drive-ins are merchandising
to units of at least three people
while closed theatres are still merchandising
to only one person. If nothing else, that
means one drive-in theatre promotion dollar
is doing three times the amount of work by
closed theatre standards."
He advised exhibitors to think of their
theatres as civic centers. Among other things,
he added, this means careful scheduling of
pictures to take full advantage of family
theatregoing. "But is not the first step before
you promote the product—promoting
your theatre? After all, your theatre, too, is
a product. Your patrons must buy it before
they will become regular patrons."
He gave this definition of a good theatre:
"Someplace my kids can go with my complete
approval."
That kind of a theatre is a family friend.
Golden Clarifies
TOA Convention Report . . . Cont'd.
Ruling
On Construction Curb
HOUSTON—Nathan D. Golden, head of
the motion picture-photographic products division,
industry operations bureau, clarified
to delegates at the TOA convention the National
Production Authority ruling which last
week placed a ban on new theatre construction.
He made it clear that if one has started
to pour or place footings or other foundations
or incorporated permanently in place
additional building materials in a theatre
which is being remodeled, such building may
be finished and is considered as having commenced.
Golden said that "maintenance and repair"
in no manner is affected by the curtailment
order; nor is there any limitation
on the amount which may be spent for
maintenance and repair. "Maintenance and
repair," he said, "means such work as is
necessary to keep a structure or project in
sound working condition or to rehabilitate
a structure or project or any portion thereof,
when the same has been rendered unsafe
or unfit for service by wear and tear or
other similar causes." He added that maintenance
and repair does not include any
building operation or job where substantial
structural alterations or changes in design
are made.
He cautioned that anyone starting construction
which is not on the prohibited list
at present, but which does not further the
defense effort, runs the risk of being unable
and gets the family business. It is a place
where the entertainment is absorbing and
rewarding: where the estabhshment is well
run: where the management is courteous
and helpful: where the refreshments are
top quality.
"Schedule for the family, advertise and
promote to the family—make your merchandising
dollar work for multiple business."
It was this shift in Coca-Cola's merchandising
from single bottle sales to family multiple
cartons which shot sales from 8,000,000
cases of cartons of four in 1937 to over
360.000,000 cartons this year, Hobbs said.
New national treasurer of TOA is J. J.
O'Leary (K), Scranton, of the Comerford
circuit. He is shown with Alfred
Starr, Nashville, Tenn., who is chairman
of TOA's concessions committee.
to finish the building under the order.
Golden recalled that during World War
II not a single theatre closed its doors for
want of materials to put on a presentable
show, despite "rough and rugged" times.
"And," he concluded. "I want to assure you
that it will be my desire to do anything
possible to maintain this record."
Theatre Supply Dealers
File Protest to NPA
HOUSTON—Ray Colvin, executive director
of the Theatre Equipment Dealers Ass'n,
filed a protest with W H. Harrison, administrator
of the National Production Authority
over its order restricting the sale of theatre
supplies and equipment.
The following telegram was dispatched:
"On behalf of the Theatre Equipment
Dealers Ass'n, whose members must sell to
the motion picture industry all equipment
and supplies nece.ssary for the operation of
the theatre in our United States, we desire
to be heard relative to order M-4. The
sale of new equipment for new theatres
represents approximately 60 per cent of the
total business done by our members. Loss
of this business spells bankruptcy for our
members as well as increased unemployment
within our branch of this industry. We request
relief from this order and would appreciate
a hearing for our committee."
Look Awards in 1951
To Honor Exhibition
HOUSTON — Look Magazine's Annual
Awards in 1951 will pay tribute to motion
picture exhibition as well as to fUms and
their personalities. So announced Vernon L.
Myers at the TOA convention.
Myers, assistant to the president of Cowles
Magazines, publishers of Look, Quick and
Flair, brought to the exhibitors a visual story
of the penetration and local impact of motion
picture advertising in national magazines.
He gave facts and figures, illustrated
by means of color slides, on the readership
of Look. Life and the Saturday Evening
Post. This combination, he said, reached
more than 46,000,000 people of ten years or
older. Breaking these figures down for specific
cities, both large and small, he showed
the extent of the magazines' coverage of local
markets in relation to their theatre audience
potentials.
In pointing to the editorial attention these
magazines give to motion pictiu-es and their
personalities. Myers called this a "regular,
powerful and compelling stimulation toward
the development and perpetuation of the
moviegoing habit," He also said that the
preselling of motion pictures in advertising
placed in national magazines gave added
value to the local expenditures and efforts of
exhibitors, making them far more resultful.
iOXOFFICE November 4, 1950 23

BUSTER \Mt,
lols Hall Toi
Written for the Screen by Joseph F. Poland, Davirfet
Produced by SAM KATZMAN • Di[ila

^
ERIAL SCOOP OF 1950-51
NEVER
ge.Plppton and Charles R. Condon
m BENN[I and THOMAS CARR
BEFORE !
Such High Seas^^
EXCITEMENT ^
in a Serialf^

4
Kramer Silent on Report Ji^r!"*?.'?'
His CompanyMay Buy UA
NEW YORK—Stanley Kramer, who formed
a new producing company w-ith Sam Katz
last week on the coast and already has the
Stanley Kramer Distributing Corp. with
headquarters in New York, refuses to affirm
or deny reports that he may acquire control
of United Artists.
He says he intends to control distribution
arrangements for 12 pictures which he plans
to produce next year for his new company
and "may set up a new distribution organization
or buy into an existing organization,"
but on Monday (30). he would make no direct
reference to United Artists.
PLANS ONE MORE FOR UA
After "Cyrano de Bergerac." which will be
distributed as a roadshow, Kramer will have
one more film to deliver to United Artists
under his present contract. He intends to
deliver this film and produce it personally,
as his contract requires, but after that he
will give up personal production in order to
take over supervision of his new production
setup.
"If I should get a yen a couple of years
from now." he said, "and find a story that
I really feel I must produce I might do it.
however."
Kramer was vague about his new $2,000,-
000 production setup. "We have that money
assured." he -said, "and we will go to the
banks for more. We will use a revolving
fund constantly paying back into the fund
from income." He was confident that he
would have no fmancing difficulties. The
first $2,000,000 in in hand, he asserted.
As on his previous visits to New York,
Kramer was full of enthusiasm and confidence.
He intends to stick to his producfion
formula for "vital" pictures. His stories, of
which he has several lined up, he said, will
be aimed out of the beaten path. He doesn't
intend to build up a stock company; he will
hire players that fit the story requirements;
he will not take on a large overhead; he will
continue to hire studios. This gives him an
advantage over the major companies running
from 17 to 35 per cent, which is the
overhead they carry.
TO RESERVE TV RIGHTS
Studio space is no problem now. he said,
and he may take a three to five-year option
on a plant, with an option to buy at the end
of the lease "just in case he should want it
for television."
He intends to reserve television rights to
his productions and will not hire players not
willing to go for this arrangement.
Kramer intends to be executive producer
and president of the new company. Katz
will be chairman of the board. He hopes to
set up an organization capable of turning out
20 pictures a year on a budgetary expenditure
of $15,000,000.
Men who have been associated with him
on his previous pictures will have key posts
in the new setup, so that they can "continue
the formula." as he described it. "and expand
their field of action."
Carl Foreman, writer of Kramer's hits to
Stanley Kamer Sam Katz
date, will operate as a key executive with
additional production and story department
functions.
"Cyrano de Bergerac" is now being distributed
through Stanley Kramer Distributing
Co. and Sam Katz has acquired an interest
in this. George J. Schaefer will continue
as president and Myer P. Beck will continue
as eastern advertising and publicity director.
Kramer says he has already tried out the
picture before a San Francisco audience. In
spite of the fact that it is in the poetic form,
it is vivid mass entertainment, he says.
The picture will have twin premieres, one
in Puerto Rico, birthplace of Jose Ferrer, the
star, on November 12 before government and
civic officials. A group of Hollywood personalities
and New York writers will fly to
Puerto Rico for this event. The New York
premiere will be November 16 at the Bijou
Theatre. This will have the usual elaborate
ceremonies. The showing will be on a twoa-day
reserved seat basis.
George Glass, now Kramer's vice-president,
will hold the same post in the new company
and will extend his production and distribution
activities, with control of advertising and
publicity. The current production company
will remain in existence.
Kramer's previous three pictures, "Champion,"
"Home of the Brave" and "The Men,"
are now being distributed by United Artists.
UA Deal Hangs Fire
While Rumors Fly
NEW YORK—Although he ended Hollywood
conferences with Mary Pickford and
Charles Chaplin to return to the east, Paul
V. McNutt. chairman of the board of United
Artists, still had nothing to say about the
future of the company. Home office executives
professed not to know how the talks
resulted, but there were no denials that the
purpo.se of the McNutt visit to the west had
to do with getting a reduction in the price
asked by Miss Pickford and Chaplin, The
McNutt purchase option was at the price of
$5,400,000.
What lay behind McNutt's efforts to get
the price reduced was clearly the necessity
for making investment in UA as attractive
as po.ssible. It seemed evident that the
backers he hopes to produce when the time
is ripe thought the original price too high,
and that McNutt, having gone over UA business
records, agreed with them.
Now Is Imminent
NEW YORK—Two of the three remaining
defendants in the antitrust cases are nearing
agreements with the Department of Justice
on consent decrees, with the third not
yet showing its hand. The two are Warner
Bros, and 20th Century-Fox. While none
of the principals would be quoted, it appeared
|
certain that Warner Bros, was very close !
to an agreement which might result in an
earlier start in divestiture than had previously
been thought po.ssible.
Twentieth-Fox was reported to be making
real progress. Its negotiations, however, were
not so far advanced as those of Warner
Bros.
'
Just what procedure will be followed by
Loew's is up to J. Robert Rubin and John
W. Davis, counsel, and they are not talking
just now. It had been thought they might
make another attempt to persuade the Supreme
Court to reverse its ruling closing the
case and to hear new evidence. One possibility
is that Loew's will argue that divorcement
and divestiture are no longer necessary
because free competition is now a fact.
Warner Bros, has been negotiating with
the Department of Justice for about a year.
Some time ago it proposed a debenture plan
involving some $12,000,000 in stock but this
was evidently turned down by the Treasury
department. Some observers thought that
the Warner Bros, consent decree might be
written and signed within a week or even
less.
Both Warner Bros, and 20th-Fox have
been buying their own stock in the open
market for several months in the expectation
of agreement on consent decrees. Spyros P.
Skouras. 20th-Fox president, and Charles
Skouras. his brother, have met frequently
with the Department of Justice of late.
Excess Profits Tax Views
Given Congress by MPAA
WASHINGTON—The Motion Picture Ass'n
of America view's on an excess profits tax
were outlined to Congress and the Treasury
department last week by tax experts from
half a dozen film companies.
The house ways and means committee is
slated to start open hearings on a new excess
profits tax November 15. In the meantime,
staff members of the Treasury department
and the house-senate committee on internal
revenue taxation have been meetil^g
behind closed doors with delegations from
various industries which feel they have special
problems. On October 27 it was the
motion picture industry's turn, and an MPAA
delegation called at the capitol.
Included in the call were Walter Halliday
of Warners. Fi-ed Morhardt and Benjamin
Fincke of Paramount. W. W. Owens and Roy
Kimmerle of 20th Century-Fox, Eliot Rosenthal
of Loew's. Harry Levine of RKO and
Eugene E. Walsh of Universal.
Colin Stam. head of the internal revenue
committee staff, emphasized that the staff
talks are not to take the place of public
hearings and that exhibitors and other groups
not heard diu'ing the closed meetings still
can testify in the open sessions this month.
26
BOXOFTICE :: November 4. 1950

Excitement!...
"Smoldering dynamite!"
— Movie Story
"Big boxoffice!"
— Screen/and
**Most exciting find in five
years." — Film Daily
"Will be a sensation with
the women."
— Movieland
"Combination of
Marlon
Brando and Clark Gable."
— Showmen' s 1\ R.
"Obviously the material
from which stars are
made." — Baltimore Sun
"Something to shout
about!"
Moder?i Screen
Charlton
Heston
Is Acclaimed New Boxoffice Star in
HAL WALLIS'
DARK Cl¥Y
— the current excitement from PARAMOUNT
"DARK CITY" . A Hal Wallis Production • Introducing Charlton Heston . And Starring Lizabetti Scott
Viveca Lindfors • Dean Jagger • Don DeFore • Directed by William Dieterle • Screenplay by John
Meredylh Lucas and Larry Marcus • Adaptation by Ketti Frings • From a Story by Larry Marcus
"Heston's
debut impres-
— Variety
sive."
" Femme fans will demand
more of him."
Boxoffice
"Fills the romance bill."
-N. Y. Post
"Goodlooking, big
and
powerful."
—N. Y. Daily News
"Assertive magnetism!"
— N. Y. Times
, . .and many more raves
are pouring in from
many other countrywide
sources.

Dick
. .
, . . Irving
. . Gary
i^oUt^ewMd ^efiont
Talent Agent Lou Schor
Forms Production Unit
Filmdom's annals are dotted with the
names of talent agents who, after a span of
functioning as ten-percenters, have shifted
over to the production phase of the trade.
Notable examples : Edward Small and Charles
K. Feldman.
Comes now Agent Lou Schor to announce
the formation of an independent production
unit, with himself as president, and executive
personnel including WOliam Otto, scion of
the Sontag drugstore clan, as vice-president,
Anthony Z. Landi as associate producer and
Cyril Endfield as director.
His initial production, as yet untitled, is
being written by Endfield and Kathryn
Becker. Distribution commitments have not
been announced.
Meantime, to the roster of independents
was also added Demyrtha Productions, headed
by Michael Phillips, writer and former
assistant director. Phillips plans an early
camera start on "Double Cross," a story of
the prize ring, for which he penned the
original.
'Present for Katie' Added
To Wald-Krasna Lineup
It is rapidly approaching that point where
reporters on matters cinematic can almost
write the week off as a total loss if Messrs.
Jerry Wald and Norman Krasna don't come
through with the disclosure that they have
added another literary property to their
stockpile for RKO Radio production. Latest
of the W-K acquisitions is "Present for
Katie," an original screenplay by George
Beck, via a package deal under which Beck
also will make his directorial debut on the
project ... To MGM went "The Family Man,"
a comedy by Ben Barzman, which goes on
the "preparing" list for the 1950-51 season.
Espionage and intrigue in Turkey during
World War II form the theme of "Operation
Cicero," a new book by L. C. Moyzich, just
acquired for lensing by 20th-Fox. The author
functioned as a secret agent for the Nazis in
Ankara, Turkey, during the recent conflict
and drafted a complete outline of allied
strategy which the German war chiefs first
regarded as a hoax. His findings were borne
out, however, after the D-Day invasion of
Normandy.
Ray Milland Assigned Lead
In Paramount's 'Rhubarb'
Powell, fast becoming an MGM
By
IVAN SPEAR
fixture, returns to that lot for the role of a
crime reporter in "This Is News" . . . Another
Briton comes to Hollywood: Anne Crawford,
thespian from the Tight Little Isle, is being
imported by Universal-International for a
top spot in its upcoming Claudette Colbert
starrer, "Bonaventure" Cooper's
.
leading lady in 20th-Fox's "U. S. S. Teakettle"
is Jane Greer.
DeMille Weekly Column
Started in 31 Papers
Hollywood's newest addition to the Fourth
Estate—Producer-Director Cecil B. DeMille
made his first big splash as a syndicated
columnist Sunday (29) when the first of his
weekly newspaper features made its appearance
in an initial list of 31 U.S. and two
Canadian journals. DeMille's kickoff 1,200-
word article dealt with his early struggles to
bring Biblical pictiu-es to the screen.
The distributing syndicate. General Features,
estimated that the combined circulation
of the DeMille pillar is more than 9,-
700,000, including representation in Chicago,
Cleveland, Los Angeles, Cincinnati, Boston.
St. Louis, San Francisco, Milwaukee, Indianapolis,
San Antonio, Houston. Salt Lake City,
Ottawa and other key cities.
Arthur Lubin to Direct
Sequel to Trancis'
The team responsible in large measure for
one of last season's more successful releases
U-I's "Francis"—has again been recruited for
the sequel, "Francis Goes to the Races," with
the signing of Arthur Lubin to direct the new
comedy. Francis, the "talking mule." and
Donald O'Connor previously had been assigned
to the Leonard Goldstein production
Brecher—creator of the radio-TV
shows, "The Life of Riley," and producer of
U-I's screen version thereof—has joined the
William Perlberg-George Seaton unit at
Paramount to write the screen biography of
Blossom Seeley, star of vaudeville and the
musical stage . . . 20th-Fox booked Joe Newman
to direct its upcoming Paul Douglas
starrer, "The Guy Who Sank the Navy."
Wilson Leaves Republic
As Production Head
Ending a 20-year association with Herbert
J. Yates and a 15-year span as an executive
of Republic, Allen WUson submitted his resignation
as the company's vice-president in
charge of production. He had held the post
since 1944. Yates, who did not immediately
A cat will be Ray Milland's next cinematic
teammate over at Paramount. The actor will name a successor, accepted Wilson's resignation
with "deep regret." Wilson plans an ex-
have the leading male role in "Rhubarb," film
version of H. Allen Smith's tome about a tended vacation and has announced no plans
feline which inherits a baseball teem concerning any possible new industry affiliation.
.
They're slapping Steve Cochran in stir out at
Warners. He's set for one of the toplines in He first became associated with Yates,
"The Folsom Story" . . . Title-roler in Columbia's
contribution to the current war ter acquired the old Biograph studios in New
president of Republic, in 1930 when the lat-
cycle, "Rookie in Korea," will be Lon McAllister
Work. With the formation of Republic, Wilson
.. .
came to the coast in 1935.
20th-Fox to
'Dizzy
Produce
Dean Story'
First it was the mighty Babe himself,
as portrayed by William Bendix in Monogram-Allied
Artists' "The Babe Ruth
Story." Then MGM turned out a winner
in "The Stratton Story," in which Jimmy
Stewart was cast as Monty Stratton, the
one-time big league pitcher who made a
heroic comeback after suffering the loss
of a leg in a hunting accident. Eagle Lion
followed with "The Jackie Robinson
Story," wherein that Brooklyn Dodgers
star portrayed himself.
Needless to say, all of them did right
well by themselves in the revenue department.
Now a fourth luminary of the great
American pastime is to be subjected to
similar celluloid glorification. Rights to
the biography of Dizzy Dean, viewed as a
baseball immortal wherever fans of the
game congregate, have been acquired by
20th Century-Fox, which has assigned
Dan Dailey, erstwhile song-and-dance
man, to enact the title role.
The handle for the yarn is "The Dizzy
Dean Story," and the property has been
assigned to Jules Schermer for production
as his first venture under the Westwood
studio's banner. Schermer and
Scenarist Richard Murphy will journey to
Dallas, Texas, next week for conferences
with Dean as concerns the plot outline.
Dizzy was a mainstay of the St. Louis
Cardinals for a number of years, then
shifted over to the Chicago Cubs. In recent
years he has been active as a sports
commentator on the radio.
Portions of the film will be lensed at
the Cubs' training camp on Catalina Island
and at the Cardinals' camp in
Florida.
Motion Picture Technique
Covered in Two Books
That the public's interest in motion pictures
is not confined only to the movie stars
and filmland gossip, but also extends to the
technical side of the business, is being evidenced
in two new publishing ventures.
Now hitting the bookstalls is "Case History
of a Movie," by Dore Schary. MGM vicepresident
in charge of production, while
under auspices of the Academy of Motion Picture
Arts and Sciences— publication next
spring is scheduled for "Lights. Camera, Action
. . . the How and Why of Motion Pictures."
In both instances the tomes delve behind
the scenes to inform on all phases of picturemaking
techniques. Schary's book covers
such facets as story selection, screenplays,
research, casting, art direction, actual production,
shooting, technical problems, editing,
scoring, publicity and advertising. "Lights,
Camera. Action." authored by Muriel de Lisa,
is intended to cover every aspect as a compilation
of editorial and pictorial material by
more than 60 leading industry figures.
It will be issued under the joint sponsorship
of the Academy and the University of
California at Los Angeles.
28 BOXOFFICE November 4. 1950

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30 BOXOFFICE November 4, 1950
J
Theatre Construction, Openings and Sales
CONSTRUCTION:
Arcadia. Flo. — 700-seat, $100,000 theatre under
way lor Florida State Theatre Corp.
Austin, Minn.— 1,000-seat, $250,000 theatre under
in lor F. V. Mercier.
Lake Charles, La.—Rebex Theatre, 700 seats, near
completion lor A. W. Ribbeck and brothers, Carl,
Cecil and PhiUp.
Lubbock. Tex.—New Red Raider Drive-In, 800 cars,
$150,000, planned by W. O. Bearden ol Lubbock and
B. Beeson of El Paso.
Marion. III.—New drive-in. 500-600 cars, planned
by Marlow Amusement Co.
Miami, Okla.—Drive-in under way lor Video Independent
Theatres and Cpleman Theatres for spring
1951 opening.
Rockland. Me.—500-car drive-in under way lor
Graphic Theatres.
Sharon, Pa.— 1,200-seat theatre and shopping center
to be built for Chris Lampros.
Sheldon. Mo.—Fowler Theatre planned lor Hill
opened m spring 1951 for E. M. Loew Theatres.
Bros, of Fort Scott-
West Boylston. Mass.— 1,200-car drive-in to be
White River Junction, Vt.—500-car, $100,000 drivein
planned by Allard M. Graves of New Hampshire
and Interstate Theatres Corp.
Woodruff, S. C.—350-car drive-in planned by S. J.
Workman.
OPENINGS:
Boulder. Colo.—Flatirons Theatre, 1,115 seats, to
open before Christmas for Wilbur Williams & Associ-
Bulfalo, N. Y.—Abbott Theatre, 1,200 seats, opened
by Dipson Theatres.
Cathedral City, Calif.—Sun-Air Drive-In, 500 cars,
opened by Ben Bronstein and Manny Hoffman.
Chatam, Va.—Starlite Drive-In opened by Everett
Haily
Clyde. N. C.—Canton Drive-In opened by Clayton
Mchalfey
Doytono Beach, Flo.—Neptune Drive-In, 460 cars,
to open in November lor Southeastern Theatre Co.
Edgar, Wis.-Edgar Tlieatre, 325 seats, opened by
Frank Cortwright & Associates.
Elsinore. Calif.—Lake Theatre, 830 seats, opened
by Mr and Mrs. H. C. Scott and Mrs. Nelle lackson
Operated by E. D. Patterson.
Fort Woyne, Ind.— East 30 Drive-In, 500 cars,
opened
Neb.— Foils City, Breezy Hill Drive-In, 400 cars,
opened by Oscar Johnson.
GoUipolis, W. Vo.—Kanauga Drive-In, 500 cars,
opened by Harry Wheeler.
Harrisonburg. La.—Fort Theatre, 300 seats, opened
by Mr and Mrs. Jack Knicely.
Hortlord. Ky.—Hillcrest Drive-In opened by H.
J.
Hardesly
Heoldton. Tex.— Derrick Drive-In, 250 cars, opened
by Glen Thompson.
Holdredge, Neb.—Tower Drive-In opened by Ervin
Coyle and son Gerald.
lockson, Miss.—Voria Drive-In opened by Varia,
Inc.
Jacksonville. Fla.—Main Street Drive-In, 700 cars,
opened by Talgar Theatres.
New Jasper, Ala. Jasper Theatre. 1,085 seats,
opened by Alabama Theatres, Inc., Wilby-Kincey
allihale
Uttlelield, Tex.—XIT Drive-In, 250 cars, $50,000,
opened for Bill Cresher.
Mexico, Mo.— Little Dixie Airway Drive-In, 500
^ir;;, opened by Frisina Amusement Co.
Now Orleans. La.— Tiger Theatre, 1,400 seats,
cponod by T. A. Pittman.
Pocahontas, Ark.—Rand Theatre, 650 seats, opened
by Pierce & Callocott.
Rockwell, lowo—Rio Theatre opened by Ed Gutz-
SaCTomento, CoUf.—Sky View Drive-In, 550.jcars,
opened by A, Martinez,
Salem. Mo.—Star-Lite Dnve-In opened by L. L.
Pruitt and Paul Hamaker.
Stomiord. Tex.—Grand Theatre opened by H&H
Biloxi, Miss.—Star Theatre to George Kleber by
O. J. Gaude.
Bueno Vista. Colo.—Pine Theatre to Louis Groy
and Lawrence Wellborn of Saguache, Colo., by
Mr. and Mrs. Chad DeCastro.
Calgary. Alto.—Crescent and Plaza to Samuel A.
SlutKer and Russell Sutherland Murray.
Cosselton. N. D.— Castle Theatre to Clinton Zim-
tres, Inc ,
Warner circuit.
Grants. N. M.—Lux Theatre to J. C. West by
Charles Means.
Hillard. Flo.—Lukes Theatre to J. E. Rainey by
L, O. West.
Houston, Mo.—Melba Theatre to Mr. and Mrs.
D. Fisher by W. R. Elliott.
Louisburg. N. C—Car View Dnve-In to Allegheny
R.
Theatres, bams circuit affiliate, by R. Glenn Davis.
Miomi, Oklo.-Coleman, Glory B and Ottawa theatre
interests to Video Independent Theatres by
Coleman circuit.
Montgomery, Alo.—Clover Theatre to John R. Moifitt
by Alabama Theatres, Inc.
Nougotuck, Conn.—Alcazar Theatre to Woterbury
Amusement Co., a Sirica-Quatrano Corp., by Marilyn
Bros, estate.
Onido, S. D.—Roxy to Glenn Woods by Mr. and
Mrs. Lloyd Sawinsky.
Red Lake Folb, Minn.—State to Mr. and Mrs
C, Aiseth by Mr. and Mrs. M. E. Davis.
E.
Soline, Mich.—Saline Theatre to Claude Clark by
Gunnar Olafson.
Shelbyville, Mo.—Shelby Theatre to H. Cook and
Associates, Peoria, III., by F. M. Hamilton.
Southgote, Calif.—Avon Theatre to Dikeos Bros, by
Bob Allen.
Trenton. N. J.— Interests of Melvin Fox and Willis
Smith in S&F Improvement Corp., to Walter Reade
Theatres and Frank Storrs estate.
Wilbur, Neb.—Moon Theatre to Mayor Irvin Beck,
buildmg owner, by Mrs. Grace Troxell Vinson
Popcorn Manufacturers
Elect L. M. Japp Head
CHICAGO — Tlie National Ass'n of Popcorn
IVIanufacturers, last week elected Leonard
M. Japp of Special Poods, Co., Cliicago,
president, succeeding Harry T. McNamara of
Blue Star Foods, Inc., Rockford, III., at the
sixth annual and second International Popcorn
Industries convention, held in the
Stevens hotel.
Ruby C. Adams of Adams Popcorn and Nut
Supply Co.. Lansing, Mich., was elected vicepresident
to succeed Nat Buchman of American
Theatre Supply Corp., Boston.
Past President IMcNamara succeeds W. W.
Hawkins of Confections, Inc., Chicago as
treasurer.
Thomas J. Sullivan of Chicago was promoted
from executive secretary of the association
to the newly created position of executive
vice-president.
CITRUS FRUIT HOBBY GROWS
DALLAS—Karl Hoblitzelle (above) is a
man of many interests. The Dallas theatre
executive, president of the extensive
Interstate circuit, banker, and civic leader
established a model citrus ranch in the
Rio Grande valley some years ago because
of his great interest in developing the new
citrus industry in the state. Now his
former hobby-and-experimental ranch,
reputed to grow the finest and largest
fruits in the valley, is to introduce its
fruits nationally under the registered
trade name Ranch-O-Hills JVEagi-Cultured
Citrus Fruit in a variety of Christmas gift
fruit packages. Heretofore, fruit from the
Hoblitzelle ranch at IVfercedes, Tex., has
been available only to a relatively small
group of friends. A 16-page color catalog
is to be mailed to a selected group over
the country shortly.
FitzPatrick Plans Cruise
To Film 'Parade' Shorts
NEW YORK—James A. FitzPatrick, who
has completed editing on the first two subjects
of his new "People on Parade" series
for MGIM, will sail right after Christmas on
the second longest Technicolor filming junket
of his career. He will make "Parade" subjects
as the Cunard liner, Caronia, sales
through the Panama Canal to Los Angeles
and then on to Honolulu. Guadalcanal,
Australia, New Zealand, Bali, Java, Ceylon,
Singapore, Suez and Palestine.
The first two "Parade" shorts. Egypt
Speaks" and "Voices of Venice." will be released
by MGM in November and December,
respectively.
'Tripoli' Release Scheduled
On Marine Anniversary
NEW YORK—To observe the 175th anniversary
of the U.S. Marine Corps November
10, Paramount will release "Tripoli" nationally
in 255 key situations on that day and the
following day, Ai-mistice day. The film opened
October 13 at the Yokosuka naval base.
Tokyo, and the Mastbaum Theatre. Philadelphia.
E. K. O'Shea. vice-president of Paramount
Film Distributing Corp,, reported that it has
had extensive promotion through a fivestate
personal appearance tour made by John
Payne, one of the stars, who has visited 17
cities.

CHESTER FRIEDMAN
EDITOR
HUGH E. FRAZE
Associate Editor
SECTION
P R A G T I C A L I D E A S FOR SELLINGS EAT S BY PR A CTICAL SHOWMEN
G TP
oriuni tunlt f
In communities where the parking
situation has approached the critical
stage, exhibitors long have recognized
that the condition discourages people
from coming to the downtown
theatres by automobile. And periodically
there have been attempts
to familiarize the public with the
fact that public transportation is
both economical and convenient for
evening excursions to the downtown
area.
In recent months, several exhibitors
have made aggressive efforts,
in cooperation with transit company
officials, to stimulate the use of
public transportation for theatregoing.
An upstate New York exhibitor
recently tied up with the bus company
which put on an extensive
campaign urging the public to "attend
the movies by bus." A free ride
home from the theatre was offered at
the expense of the bus company.
More recently in Miami, Al Wilkie,
advertising-publicity director for
Paramount Enterprises, and Sonny
Shepherd, general manager for the
Wometco circuit, engineered a similar
plan. Here, again, the local
transit company is cooperating by
urging a trip to the theatre the easy
way—by bus. Transit officials are
using bus placards and newspaper
advertising to sell the idea to the
public.
Street Banners Ballyhoo
Remodeling Celebration
A huge reopening celebration, following remodeling
of the Loew's Colonial, Reading.
Pa., was exploited by a campaign tied in with
"Toast of New Orleans." Larry Levy, manager
of the Colonial, promoted a double-truck
newspaper ad from contractors who helped
to remodel the theatre. The ad appeared
in the Reading Eagle and the Reading Times,
and a one-half page co-op appeared in the
Bulletin. New signature cuts were prepared,
and stories and art were planted in daily
papers and rural weeklies.
Copy announcing the celebration and
"Toast of New Orleans" was used on cards
in trolleys, on a traveling billboard which
toured Reading and vicinity for three days,
and in a street banner across the main street.
Congratulatory telegrams were received from
stars, offering best wishes to the Colonial
and the people of Reading for having "a theatre
with the new look." The telegrams were
displayed in front of the theatre. One thousand
mimeographed letters were mailed to
members of Reading's Symphony society with
information on the film's music score and
the remodeling celebration.
The theatre was closed on the afternoon
of October 17 and officially reopened at 8:30
p. m. A uniformed drum and bugle corps
lent a martial touch to the ceremonies. A
ribbon stretched across the lobby was cut by
city officials who congratulated the management
in speeches addressed to spectators
and to radio listeners over station WEEU.
A celebration cake was distributed to
"opening night" guests and patrons. Huge
searchlights illuminated the front of the theatre;
the lobby and foyer were banked with
flowers, and downtown merchants offered
special congratulations in window signs.
Music tieups accounted for full window
displays in record shops. Interview transcriptions
of the stars were used over radio
WRAW.
station
The publicity gained wide coverage.
A large newspaper ad published in
all Miami dailies emphasizes the con -
venience and economy of bus travel
when going to the movies. The sales
copy is superimposed on a montage
showing downtown theatre marquees
and current attractions. The theatres
reciprocate with advertising underlines
urging patrons to leave their
cars home and "come by bus."
The transit companies have a
stake in theatre attendance. They
seem eager to cooperate in any movement
which encourages greater use
of their facilities. Opportunity
knocks for the exhibitor.
— Chester Friedman
BOXOFFICE Showmandiser
Nov. 4, 1950 — 363 — 31

Birthday Club Builds Goodwill
With Grownups and Teenagers
Dignified Campaign
Sells 'City Lights'
Using a dignified approach in selling "City
Lights" at the Mayfair Art Theatre in Miami,
Manager Walter Klements found his campaign
to be successful and effective. A ninefoot
cutout of Charlie Chaplin was displayed
in the theatre vestibule. It is estimated that
40,000 cars a days pass the theatre on the
boulevard.
Before opening with this picture, Kle-'
ments wrote to school heads requesting that
student bodies be notified of the playdates,
pointing out that the film is a classic which
many of the students had missed because
of their youth. Several schools complied by
having the students attend in groups, and
the other schools recommended the film to
their pupils. To accommodate the school
children, Klements arranged a 10:30 Saturday
matinee and a 4 p. m. Friday show, with
special student rates prevailing.
Special ads embodying a simple and dignified
layout attracted attention on the
amusement pages of the local papers.
Canopy, Lobby Displays
Promote Kaye Picture
A week before "The Inspector General"
opened at the Capitol Cinema. Barking, Essex,
England, Manager Leslie Brown pasted cutout
letters spelling out the star name and
title on the canopy glass, which was visible
for several blocks. Scenes from the picture
were taken from tradepapers and pasted on
the main entrance doors. A large head of
Danny Kaye and a sign announcing the title
and opening date were placed over the doors.
Two full window displays also helped to promote
interest in the booking.
Exhibitors in small town and rural areas
are familiar with birthday clubs as a means
of attracting juvenile patronage and creating
goodwill with the small fry. For several
years, however, Art Ableson, owner-manager
of the Lake Theatre, Devils Lake, N. D.,
has been using the birthdates of adults in
the community as a means of improving relationship
and building patronage.
Through the years, Ableson has developed
a considerable list of men and women. Just
before a birthday arrives, the patrons receives
a colorful gift-enclosure envelope with
a Happy Birthday wish. Inside the envelope
is a personal message from Ableson extending
cordial greetings and a memo for the recipient
to bring the card and a guest to the
theatre as a special courtesy.
Ableson reports that many residents of the
community who have at times received their
cards while vacationing in far-off places,
have acknowledged the unusual birthday
greeting, and upon their return to Devils
Lake, have expressed their gratitude in person
for the thoughtful remembrance.
The list was built up originally by obtaining
the names and birthdates of men through
various service clubs, patriotic organizations,
etc. In the beginning, only the men 'eceived
the birthday card. The stunt created so
much talk, however, that through the years
many women asked if their names could be
added to the list. In taking their birthdates,
Ableson tactfully avoids asking their age or
year of birth.
The most recent innovation of the birthday
club is a gimmick Able?on introduced
through the cooperation of local and county
schools, the Catholic academy and the School
for the Deaf. Officials of these bodies supply
him with the names of students and their
birthdates. Ableson, in turn, sends a card
to each one which gains them admission to
the theatre at a reduced price. On his birthday,
the student is admitted to the theatre
as a guest of the management.
Because of this cooperation with the
schools, the theatre is often able to get glee
clubs and class plays for the theatre as stage
presentations, in addition to the regular
feature booking.
Interview on Moon Trip
Featured on TV Plug
Sonny Shepherd, general manager for Wometco
Theatres in Miami, set up a terrific
stunt for "Destination Moon" when it played
a day-and-date engagement at the Miami,
Lincoln and Miracle theatres.
The circuit also operates station WTVJ-
TV. Shepherd arranged to have Ralph Renick,
the station's news analyst, do an interview
with three men who had supposedly
returned from a trip to the moon. Included
in the trio was a local comic who gave
factual but flippant replies to Renick's questioning.
The on-the-spot interview was televised
as a pseudo news program several
times. The interview was conducted in front
of the Miami Theatre, attracting a tremendous
crowd to the area and touching off
extensive word-of-mouth publicity for the
picture.
Shepherd arranged with the University of
Miami for an exhibit of telescopes and charts
m each of the three theatre lobbies. At peak
hours, Dr. Russ Williams of the university's
astronomy department was on hand in the
lobby to answer queries from patrons regarding
the heavens and the possibilities of space
travel.
Candy Given Kid Patrons
In Election Day Tiein
Arnold Kirsch, manager of the Zenith Theatre
in the Bronx. N. Y.. tied up with Barton's
candy stores for an election day promotion.
The sweets firm provided the theatre with
bags of candy which will be distributed to
the fir.st 500 children attending the Zenith
on the holiday. Tiein catchline is, "Vote for
Barton's, the best candy of the year."
Reciprocal advertising in the theatre and in
the neighborhood store window publicized the
giveaway.
Allied Milk Industry
Gives National Aid
To 'The Milkman'
Universal-International has scheduled a
national cooperative tieup with the Milk
Industry Foundation in conjunction with
"The Milkman." A special preview of the picture
was held for representatives at the 43rd
annual worldwide convention of the foundation
and allied industries at Atlantic City
recently. The stars of the film, Donald
O'Connor, Jimmy Durante and Joyce Holden,
greeted the delegates.
Spearheading the milk industry's national
tieup, the foundation distributed 15,000 "Milkman"
promotion books outhning 12 different
types of activities to be effected in conjunction
with local exhibition dates. The book,
printed at the expense of the foundation,
cites promotional accessories available from
the American Dairy Ass'n and the National
Dairy Council.
Accessories include bottle hangers, display
cards, ad mats, endorsement photos, and suggested
tieins for television and radio and theatre
milk bars. The foundation is also making
available a five-minute transcription with
Durante and O'Connor.
"The Milkman" was scheduled to have a
world premiere November 3 at the Riverside
Theatre in Milwaukee as part of a Wisconsin
territory opening. The tliree stars were to
appear at the Riverside.
Tlie photo shows T. Kline Hamilton, president
of the Milk Industry Foundation, presenting
a key to the convention to Durante,
O'Connor and Miss Holden at the resort station
upon their arrival to take part in the
convention. Not to be outdone the trio presented
the boss of the milkmen with a bottle
of Grade A.
Drive-In Patrons View
Extra Horror Picture
Gray Barker, who handles booking, buying
and advertising for Snyder's Drive-In Theatre.
Clarksburg, W. Va., booked a double
feature horror program for a midnight showing
to lick the turnover problem on Saturday
nights. Barker also handles nine other
drive-ins in the area. The show is scheduled
so that the main feature goes on at
midnight, and patrons of the late show are
permitted to stay over for the horror combination.
To sell the program, a special
newspaper ad was devi-sed combining press
material and art work which was then sent
to the engraver for a line cut.
32 — 364 BOXOFFICE Showmandiser Nov. 4, 1950

.
.PARAMOUNT
. . PARAMOUNT
Flashy Lobby Displays
Add Zip to Selling
In Action House
At the cost of just a few dollars spent for
special accessories, Howard Griffin, manager
of the State in Jefferson City, Mo., has
succeeded in attracting extra revenue to the
boxoffice during recent weeks. The State
caters to action fans, but occasionally throws
in a first run feature. Frequently it is difficult
to sell the first run product, especially
when it does not measure up to the appetites
of those who like the two-listed type of entertainment.
To overcome this problem. Griffin makes
up attractive and flashy setpieces by cutting
out three-sheet posters and embellishing
the display designs with metallics. This is
occasionally changed, and oversize display
boards are covered with scene stills from the
pictures. To lick the art problem, 22x28 title
cards are used in the center of these display
boards.
According to Griffin, the displays do a
nice job of attracting not only the regular
theatre patrons but the habituees of the first
run houses in town.
Collars 'Louisa' Tieup
Irving Cantor, manager of the Eckel, Syracuse.
N. Y., had the Dairylea Milk Co. put
milk bottle collars on all home delivery products,
plugging "Louisa" playdates. All delivery
trucks also displayed bumper strips.
MARIO LANIAJUTHRYNGRAY^
Jim Barnett, manager of the Florida Theatre,
Miami, made a pasteup of a 24-sheet on
"Toast of New Orleans" for his exterior doors
to provide an inexpensive but effective flash
during the run.
All Set for Xmas
John Langford, manager of the Strand,
Carthage, N. Y., reports he has completed
arrangements for a free kid show on the
Saturday before Christmas. A jeweler will
sponsor the program, paying full rental for
the theatre and distribute free tickets to store
customers.
New Perfume Tieup
Sweetens Publicity
For 'Miniver'
R. Rowley, assistant manager of the Savoy
Cinema, Luton, England, made an effective
tieup with the manufacturer of a new perfume
called Miniver Rose, to help exploit
"The Miniver Story."
Rowley and a representative of the manufacturer
tied in local chemists handling the
product with a contest open to the general
public, offering bottles of the perfume to
winners. In order to participate, it was
necessary for* contestants to see the picture
and then submit a dramatic criticism of it.
Each of the retail stores devoted a full window
display to annoimcing the contest, with
prominent theatre mention.
A week in advance, every usherette in the
theatre was given a small vial of the perfume,
the stunt provoking questions from
curious theatre patrons. During the screening
of the advance trailer, a special mixture
of Miniver Rose was circulated throughout
the house by means of the air conditioning
unit. This, too, stimulated interest and oral
publicity for the picture.
Sets Free Xmas Show
Harold Lee, manager of the Babcock, Bath.
N. Y., has completed plans for a free Christmas
kiddy show to be sponsored by local
banks. The theatre thus will be assured of
a complete sellout, receiving a net sum for
the rental of the theatre.
PARAMOUNT
TRADE SHOWS
November 17th, 1950
• • •
ALAN LADD • MONA FREEMAN
CHARLES BICKFORD
"BRANDED"
in
with
Robert Keith • Joseph Calleia
Peter Hanson • Selena Royle -Tom Tully
Color by TECHNICOLOR
Produced by MEL EPSTEIN
Directed by RUDOLPH MATE
Screenplay by Sydney Boehm and Cyril Hume
,
Based on the novel by Evan Evans
"
CITY
PLACE OF SCREENING
TIME
ALBANY fOX SCREENING ROOM, 1052 Broadway 7 30 P M
ATLANTA PARAMOUNT PROJ. ROOM, 154 Walton St., H.V/ 10 30 A M
BOSTON PARAMOUNT PROJ. ROOM, 58 Berkeley St 2 P.M
BUFFALO PARAMOUNT PROJ ROOM, 464 Franklin Si 2PM
CHARLOTTE PARAMOUNT PROJ. ROOM, 305 South Church St 10 A M
CHICAGO PARAMOUNT PROJ. ROOM, 1306 So. Michigan Ave I 30 P M
CINCINNATI PARAMOUNT PROJ ROOM, 1214 Central Parkway 2 30 P M
CLEVELAND PARAMOUNT PROJ ROOM, 1735 EosI 23rd St 8PM
DALLAS PARAMOUNT PROJ ROOM, 412 So. Norwood St 2PM
DENVER PARAMOUNT PROJ ROOM, 2100 Stout St 2PM
DES MOINES PARAMOUNT PROJ. ROOM, 1125 High St I PM
.
DETROIT PARAMOUNT PROJ. ROOM, 479 Ledyord Ave 2 P.M.
INDIANAPOLIS PARAMOUNT PROJ. ROOM, 116 West Michigan St I P M
JACKSONVILLE FLORIDA THEATRE SCREENING ROOM, Florida Thea BIdg.. . 7 30 P M
KANSAS CITY PARAMOUNT PROJ ROOM, 1800 Wyondotte St 2 PM
LOS ANGELES PARAMOUNT PROJ. ROOM, 1613 West 20th St 1.30 P M
MEMPHIS PARAMOUNT PROJ. ROOM, 362 South Second St 2 30 P M
MILWAUKEE PARAMOUNT PROJ. ROOM, 1121 North 8th St 2PM
MINNEAPOLIS PARAMOUNT PROJ. ROOM, 1201 Currie Ave I 30 P M
NEW ORLEANS PARAMOUNT PROJ ROOM, 215 South Liberty St 10 30
NEW YORK CITY. PROJ ROOM. 1501 Broadway (9lh Fl I
2PM
.
OKLAHOMA CITY PROJ ROOM, 701 West Grond Ave 10 30 AM
OMAHA PARAMOUNT PROJ. ROOM, 1704 Davenport Si 1PM
PHILADELPHIA PARAMOUNT PROJ. ROOM, 248 North 12th St 2PM
PITTSBURGH PARAMOUNT PROJ. ROOM, 1727 Boulevard of Allies 2PM
PORTLAND, ORE PARAMOUNT PROJ ROOM, 909 N. W. 19th Ave 1 30 PM
NEW HAVEN PARAMOUNT PROJ. ROOM, 82 Stole St 8 15 PM
AM
PARAMOUNT PROJ ROOM, 2949 Olive St I P M
ST, LOUIS
SALT LAKE CITY PARAMOUNT PROJ. ROOM, 270 Eost 1st South St I 30 P M
SAN FRANCISCO.... PARAMOUNT PROJ. ROOM, 205 Golden Gote Ave 2 PM
SEATTLE PARAMOUNT PROJ. ROOM, 2330 First Ave I 30 P M
WASHINGTON PARAMOUNT PROJ. ROOM, 306 H Street, N.W 2 30 P M
BOXOFFJCE Shovimiandiser Nov. 4. 1950 — 365 33

Cubs Whoop It Up
For Indian Film
'^t-^."
#Jf^
Bob Walker, owner-manager of the
Uintah Theatre. Fruita, Colo., obtained
an early booking of "Devil's Doorway"
following the run of the picture in a
nearby town. Walker had promised to
refrain from using newspaper and radio
advertising which might affect the premiere
showing. Accordingly, he had to
use a bit of ingenuity to let the hometown
folk know that the picture was
dated for one week later and to keep
them from leaving town.
He enlisted the aid of three dens of
Cub Scouts to put the idea across in
a novel way. Every Saturday, the Fruita
merchants hold a Trades day drawing
in a lot near the theatre. During the
drawing, the lot is generally packed with
hopefuls expecting to win prizes. Just
as the drawing was starting. Walker released
the members of the three dens on
the crowd. The youngsters were shirtless
and painted up to look like Indians.
Most of them wore a headdress. On their
chests and backs was painted the teaser
notation, "D. D." for the title of the
picture.
The kids arrived on the lot, started to
whoop it up, and just about the time the
crowd expected to be scalped, the youngsters
passed out handbills. The stunt
created plenty word-of-mouth publicity
throughout the town.
Portable Radios Linked
With 'Words' Program
Murray Sharf. manager of the State in
Newark, N. J., arranged an effective street
ballyhoo for "Three Little Words." The stunt
was tied in with radio station WNJR which
featured special programs of recorded music
from the film production. At the time these
broadcasts were aired, girls with portable
radios took up assigned positions at strategic
downtown corners, with the volume turned on
full blast. The girls carried signs announcing
the playdates, and the station announced
them several times during each broadcast.
Bernard Grasso, assistant to Sharf, arranged
window displays with music .stores
and photography .shops. In the theatre lobby,
a record player helped entertain patrons
and passersby with song hits from "Three
Little Words," a week prior to opening.
34
Ad-Man and Managers Collaborafe
To Attract Rural Patronage
Working closely with local theatre managers,
James H. Wiggs jr., advertising manager
for the Earl and Richard theatres.
Ahoskie, N. C, prepared and helped to place
ing towns. An additional hundred cards, u.sed
regularly to announce the theatre attractions,
carried a box heralding the stage show.
All cards were put out well in advance.
An advance lobby display was made up
from one-sheets, hand lettering giving full
details of the acts appearing with LaRue.
Ernest Powell, manager of the Earl Theatre,
worked with Wiggs on the campaign
for "Fancy Pants." A setpiece was placed in
the lobby, lettered with a personal quote
from Bob Hope saying, "I'll be here soon in
'Fancy Pants.' " This board was surrounded
by color photos. A large cutout taken from
the six-sheet was used as an effective standee
where it was visible to all persons entering
the lobby.
The Daily News ran four separate stories
announcing the playdates. A teaser campaign
preceded the regular display ads in the paper.
Window cards were placed in strategic locations
in Ahoskie and the surrounding communities.
In conjunction with "The Third Man," a
window tieup was arranged, based on the
Private Gun Collection
Good 'Colt .45' Ballyhoo
Monroe Kaplan, manager of the Liberty
Theatre, Cumberland, Md., got a member of
the local police force to loan his private collection
of Colt pistols as advance publicity
for "Colt .45." The exhibit rated a threecolumn
picture on the feature page of the
Sunday newspaper. The collection is famous
throughout the area, but this was the
first time it had been placed on exhibition.
For "Beaver Valley." Kaplan arranged a
ballyhoo which drew a large amount of attention.
He contacted the state game protector
and got some live skunks, minus their
scent units, for an outside the theatre display.
Spectators crowded around the cages,
and Kaplan reported brisk business during
the engagement.
'Cinderella' Shoe Stunt
Clicks in Small Town
Alva Hopper, manager of the Humota Theatre,
Humboldt, Iowa, used a natural tiein to
exploit "Cinderella." The stunt involved a
minimum of effort, no cost, and created a
tremendous amount of talk.
Hopper tied up with a shoe store, arranging
an attractive window featuring a set of
color stills and accessories. In the center
of the window, a gold slipper was placed on
a large red velvet pillow. A sign announced
that a pair of similar slippers would be given
to any woman who could wear the one on
display. Ten passes were given to those who
could "almost' wear it.
Hopper reports that the owner of the shoe
store was more than gratified with the re-
•sults
of the tieup.
— 366 —
in operation extensive publicity and exploitation
campaigns, with notable effect on small
town patronage composed mainly of farmers.
When Lash LaRue and his Western Revue
played at the Richard Tlieatre, Wiggs and
Manager Eley Briton planted scene mats
and stories in the Ahoskie Daily News. The Botany Suits promotion. This was set up in
regular ad campaign included additional information
the Associated clothing store and was exnouncements,
on the show, with theatre anhibited
for ten days.
admission prices, starting time
of each show, etc.
One hundred window cards were placed in
stores and on telephone poles in all suiTOund-
When "My Friend Irma Goes West" played
at the Earl, the theatremen promoted a newspaper
co-op ad, obtaining a valuable plug for
the picture at no cost to the theatre.
Wiggs took advantage of the pressbook suggestion,
when the Richard Theatre played
"The Good Humor Man," to tie up the local
news agency handling comic books. He contacted
the publisher who authorized the
agency to provide the theatre with free
comic books for the first 150 kids attending
on opening day. He also tied up with the
drug store retailing Captain Marble comics
and promoted a full window display and a
newspaper co-op ad. The display included
banners provided by Fawcett Publications,
tieing in the picture and the cartoon strip.
The tieup proved mutually beneficial to the
drug store and the theatre.
Hudson's Bay Store
In 'Treasure' Hunl
A citywide treasure hunt sponsored by the
Vancouver Province and the Hudson's Bay
Co. gave tremendous stimulus to Manager
Ivan Ackery's campaign for "Treasure Island"
at the Orpheum in Vancouver, B. C.
Thousands of diecut keys with numbers
were distributed throughout the city. The
public was invited to compare the key numbers
with lists posted on each floor of the
Hudson's Bay Co. Some $2,500 in merchandise
prizes were awarded the lucky-number holders.
The store devoted more than 30 windows
to full merchandise displays backed up by
posters and stills advertising the Orpheum
playdates of "Treasure Island." The Vancouver
Province publicized the promotion beginning
ten days in advance. At the theatre,
all usherettes wore special pirate costumes.
The refreshment stand was decorated
to simulate a desert island, and a 24-sheet
was pasted to the lobby floor.
According to Ackery, the tremendous campaign
supporting the picture was instrumental
in getting the best business at the
theatre in more than a year. New attendance
records were established.
Displays 'Arrow' Exhibit
An exhibit of one of the largest collections
of arrowheads in the country helped build
interest in "Broken Arrow" at the Palace.
Athens, Ga. The collection was obtained by
Manager Raymond Huff from a faculty member
of Georgia university.
BOXOFFICE Showmandiser Nov. 4, 1950
J

1
,
late
j
"The
i
was
i
Ape
:
Regular
:
show
, management
1 shows
j
i
I
^
Drive-In Lifts Gross BOXOFFI CE N UGGETS
With Pony Giveaway
Near Season's End
Special promotion activities reflecting ingenuity
and hard work on the part of M. A.
Sargent, manager of the Eatontown (N. J.)
Drive-In Theatre, helped achieve increased
boxoffice grosses during August.
A beauty contest to select Mrs. Monmouth
County as official entry for the Mrs. America
contest was one of the highlights of the
month's activities. Sargent tied in three local
business firms which donated prizes, and arranged
for all entrants to have free portrait
photos taken by a local studio. Arrangements
were made to have the local winner appear in
the semi-final eliminations at Asbury Park.
The contest was advertised by the theatre's
regular media and 5,000 special heralds including
entry blanks distributed in five
towns.
Hundreds of youngsters who had enjoyed
free rides during the spring and summer were
given an opportunity to win a free pony on
a lucky drawing coupon. Regular theatre
patrons were supplied with coupons a month
in advance of the drawing. Coupons were
deposited in a barrel, with the drawing held
September 29.
Sargent arranged for an in-person exhibition
of Will Hill's animal circus during the
latter part of the month and used thousands
of circulEirs advertising it along with the
current screen show, stressing the fact that
there would be no increase in admission
prices. The theatre entrance was flashed up
in circus style with pennants, streamers and
brightly colored signs. Elephants and ponies
performing in the circus were also used for
outside ballyhoo.
L. C. Smith jr., manager of the Ritz,
Macon, Ga., promoted an effective tieup with
the marine recruiting office to help sell the
reissue booking of "Gung Ho!" The officer in
charge gave Smith 1,000 full color prints of
the famous Iwo Jima flag raising scene.
These were imprinted with theatre copy and
distributed to patrons on opening day.
Fred Lentz. manager of the Athena Theatre,
Athens, Ohio, gave a local church group
an opportunity to raise funds for a pet charity
project by letting them stage a benefit
in connection with "Stars in My Crown."
The members sold tickets to friends, neighbors
and churchgoers and helped to get
special announcements in the pages of the
local papers.
Brookie LeWitt. manager of the Arch
Street Theatre. New Britain, Conn., u.sed the
theatre attraction sign to bid a friendly
goodby to local contingents of the reactivated
national guard. En route to training
camp, the marchers passed by the theatre
where they were greeted by the encouraging
message on the marquee: "Good Luck—Come
Back Safely."
Fall business boosters set for the coming
weeks by James Salmans, manager of the
Sixth Street Theatre, Coshocton, Ohio, include
a bicycle giveaway and a style show.
A merchant tieup from October 14 to November
18 provides for the giveaway of a bicycle
each week at the regular kiddy matinees on
Saturday. The M. O. Niel store is sponsoring
a fall fashion show which will be publicized
through newspaper co-op ads, special heralds
and theatre advertising.
For "My Daughter Joy," Len Crate, manager
of the Union Cinema, Dunstable, England,
promoted five window tieups based on
merchandising tieins with hats, cosmetics,
hair styles, shoes and dresses.
Anniversary Gifts
observing the tenth anniversary of the
opening of the Century Theatre, Hamilton,
Ont., Manager Mel JoUey promoted more
than $1,200 in gifts for lucky patrons during
anniversary week. All families of ten persons
were admitted free. A florist placed baskets
of flowers in the lobby during the entire
month, in exchange for a credit card.
Two Halloween Shows
Help Drive-In Business
Pearce Parkhurst, manager of the Lansing
(Mich.) Drive-In Theatre, booked two
special Halloween midnight shows to stimuextra
revenue. The first show, featuring
Scarlet Claw." was billed a^ a pre-
Halloween show scheduled for midnight on
the Saturday before Halloween. The second
headed by the feature. "Retui-n of the
Man." and was booked for Tuesday, (31).
patrons who caught the 9 o'clock
were invited to remain as guests of the
for the midnight show. Both
were advertised extensively through
newspaper, radio, newspaper ads, theatre advertising
and special circulars.
Teaser Cards for 'Girl'
Fred Heniser. manager of the Hines and
Princess theatres, Portland, Ind., used a novel
teaser gimmick to provoke interest in "The
Petty Girl." Heniser had postcards imprinted
with a cut showing the Petty girl in a provo-
^ cative pose. Copy read: "Hi! Remember me?
We have a date at the Hines Theatre Octo-
ber 15-16." These were addressed to all businessmen
at their home addres.ses. Heniser
reports that the cards were the subject of
considerable discussion when the wives received
them.
"HAVE FUN'
4
"DEVIL'S
WEED"
"MOM
AND DAD
•
"PRINCE
OF PEACE"
"SHE SHOULDA
SAID NO"
A^yT^eO^s. HALLMARK BLDG.,WILMINGTON, OHIO
BEVERLY HILLS • CHICAGO • CLEVELAND • TORONTO \
MEXICO CITY •AUCKLAND •SIDNEY* SINGAPORE ^
HONGKONG • CALCUTTA • KARACHI • CAIRO • ATHENS
ROME • PARIS • LONDON • AMSTERDAM • STOCKHOLM
HALLMARK
'^^^^F'
BOXOFFICE Showmandiser Nov. 4, 1950 367 — 35

Shapley leg contest was used to stimulate
interest in "The Petty Girl" when Manager
Rudy Koutnik played it at the Palace, Milwaukee.
As a lobby stunt he had model pose
with leg art while an artist sketched her.
Furrier donated two mink scarfs lor contest
winners.
Promotes 'Blue' Co-Op
Tony Masella. assistant manager of the
Palace, Meriden, Conn., promoted a large
two-column newspaper co-op ad from a local
florist to exploit "My Blue Heaven." Tiein
line was. "J. Grille's flowers have created
many Blue Heavens, etc. Don't mi.ss Betty
Grable and Dan Dailey in etc., etc." The
layout included a two-column scene mat of
the stars in the film.
...TARGET
MM
^^k'?V^
'A.1
Sex Culprits Warned
In Tiein on 'Outrage'
At Fitchburg, Mass.,
Prank Boyle, manager of the Saxon Theatre,
Fitchburg, Mass., had the assistance of
Ralph Banghart, RKO field exploiteer, in
setting up an extensive campaign for "Outrage."
One of the trimmings added by Boyle was
a five-minute transcription used by local radio
stations which tied in with a police drive
on sex offenders. Plugs for "Outrage" were
neatly intertwined, and the transcription
urged the public to report to police all sex
offenses and offenders. This stunt aroused
tremendous interest and accounted for SRO
business during the three-day booking.
Shopping Bags Ad Used
Nick Tornichio, manager of the Holland.
Bellefontaine, Ohio, arranged with a local
supermarket to imprint large shopping bags
with an advertisement for "Fancy Pants."
TUBERCULOSIS!
In conjunction with "The Petty Girl,"
Boyle ran a series of teaser ads in all sections
of the local paper.
On "Toast of New Orleans," disk jockeys
gave important breaks to the playdate by
plugging the Mario Lanza record and personal
endorsements of the management, electrically
transcribed.
Hi'-
H ii'
"n
Here's an attractive window display for
"Summer Stock" promoted by John Griiien.
Claughton circuit publicist in Miami. Richard's
department store arranged the decorative
background, with cutout stills and record
albums tying in iilm ploydates at the
Embassy and Variety Theatres.
Attendance Boosted
By Fall Fashion Show
Tied in with "Lady Without a Passport,"
Julius Lamm, manager of the Uptown Theatre,
Cleveland, doubled his Tuesday evening
receipts recently with a fall fashion show
staged in conjunction with a dress shop and
a fur company. Professional models wearing
the latest fall suits and fur fashions paraded
before the audience while Symphony Sid.
popular announcer from station WDOK,
provided a commentary. Floral decorations
were promoted, and the show was advertised
at the theatre, through both stores, and via
a special mailing piece sent to customers of
the sponsors.
Homemade Horse Pulls
For 'Irma Goes West'
When Leonard Tuttle. manager of the St.
Albans (N. Y.) Theatre, was exploiting "My
Friend Irma Goes West," he took an ordinary
sawhorse, such as is used to hold up
banquet tables, and used the legs as the
horse's legs. He then built a body from a
beaverboard cylinder. A caricature of a
horse's head was affixed to the front end,
and cutouts of the stars were placed in riding
position on the horse. The stunt drew
humorous chuckles from theatre patrons and
stimulated advance conversation for the picture.
The Variety Clubs—Will Rogers Hospital at
'
Saranac Lake, New York. This famous sanatorium for the
care and treatment of chest diseases, operated free of
charge, serves the people of the Motion Picture and Allied Amusement
Industries. Industry people from all parts of the United States are
eligible for admission.
For information contact your nearest Variety Club Tent or Write:
Variety Clubs—Will Rogers Hospital
1313 Paramount Building, New York 18, N. Y.
Pass Gimmick Exploits
'Kettle' at Bushnell, 111.
D. M. Dillenbeck, manager of the Rialto,
Bushnell, 111., used a novel throwaway on "Ma
and Pa Kettle Go to Town." A week in advance,
patrons received a 3x5 card as they
left the theatre. At first glance, the card
appeared to read, "Rialto Theatre, Free
Ticket, Admit One." Upon clo.ser examination,
smaller type between the lines brought
out the message that "this is not a FREE
TICKET, you'll have to ADMIT ONE thing,
'Ma and Pa Kettle Go to Town' is just one
long, loud laugh, etc.. etc." Additional throwaways
were distributed in parked automobiles.
36 — 368 — BOXOFFICE Showmandiser Nov. 4, 1950

^
Cake Giveaways Aid
Ontario Theatre's
Anniversary Fete
To observe the 15th anniversary of the
opening of the Palace in London, Ont., Manager
Ralph Tiede arranged to give away a
free birthday cake to a lucky person in the
audience each week during the anniversary
celebration. A local baker donated the cakes
and one was displayed in the theatre lobby
beginning a week in advance. As patrons
entered the theatre they received numbered
coupons, and a drawing was held on the
stage each night. The London Free Press
gave the theatre a free reader announcing
the birthday cake tieup.
The entire month was advertised with the
catchline, "A treasure month of hits." A
huge lobby display depicted a treasure chest,
with large plaques shaped like coins spilling
out. Each plaque was lettered with the title
and star names of one of the pictures booked
for exhibition.
When "The Jackie Robinson Story" played
at the Palace, Tiede promoted 75 novelty
baseball games from a sporting goods firm
and gave them away free to the first 75 kids
who attended the matinee performance.
24-Sheet Plugs 'Toast'
In Music Store Co-Op
A precedent was established when Mogul's
music store, Miami Beach, Fla., created an
interior display from a 24-sheet advertising
"Toast of New Orleans" at the Beach and
Florida theatres. The tieup was arranged
by Milton Langford. The 24-sheet cutout was
set against an entire wall, with balloons and
streamers lending an added air of festivity.
The stunt was tied in with sheet music and
records from the film production.
For "Three Secrets," the main window of
the Three Sisters dress shop was devoted to
a display of women's wear and advertising
accessories.
Merchant Group Stages
'Dancing Years' Ball
D. H. Vauglin, manager of the Roxy
Cinema, Blackheath, England, tied up with
the Blackheath Merchants Ass'n. which
sponsored a "Dancing Years" film ball at
the Town hall. The tieup enabled Vaughn to
get a direct plug for the playdates in the
Town hall, beginning a week in advance of
opening.
Promofes Free Kid Shows
Ben Geary, manager of the Kent (Ohio)
Theatre, believes in planning well ahead to
keep his theatre business at high peak.
Learning that a convention of teachers would
be held in Kent during the latter part of
October, he promoted a special kiddy show
for the day with a sponsor to pay all costs.
Kids got to see a free show consisting of
eight cartoons and two comedies. Geary reports
that he has already lined up the local
Buick dealer to sponsor a Christmas free
show for the kids.
Cars keep rolling off line
when parts "fly" to the fob
Increased production at a West Coast assembly line caused a parts shortage.
Shipment in transit was located at St. Louis in late afternoon and ALr Expressed
to coast. Delivered 5 A.M. next morning. Speed like this keeps production rolling,
lets you meet every delivery date. Shipping charge for 50-lb. carton: §24.56.
You get door-to-door service included
in the low rate. This makes the world's
fastest transportation method convenient
and easy to use. Specify it regularly
to keep customer service high—and
high-cost inventories low.
Shipments go on all Scheduled Airline
flights. Speeds up to 5 miles a minute
dependable service, experienced liandling.
For fastest shipping action, phone
Air Express Division, Railway Express
Agency. (Many low commodity rates
in effect. Investigate.)
Air Express gives you all these advantages:
World's fastest transportation method.
Special door-to-door service at no extra cost.
One-carrier responsibility all the way.
1150 cities served direct by air; air-rail to 22,000 ofif-airline points.
Experienced Air Express has handled over 25 million shipments.
Rates include pick-up and delivery door
to door in
all principal towns and cities
A service of
Railway Express Agency and the
SCHEDULED AIRLINES olthe U.S.
BOXOFFICE Showmandiser Nov. 4, 1950 — 369 — 37

This standee display has proved effective in
stimulating extra ticket sales on weekends
for Vic Klarsleld, manager of the Rialto Theatre.
Cape Girardeau, Mo. It is constructed
of tempered masonite, painted in bright colors,
and has a changeable insert card.
Bike Display Publicizes
'50 Years' in Window
To exploit "50 Years Before Your Eyes,"
Hudson White, manager of the Martin Theatre,
Thomson, Ga., arranged an unusual
window display. White obtained the use of a
bicycle, circa 1900, and used it in a local
sporting goods store window in contrast with
a 1950 streamlined model. A placard nearby
read, "50 years of progress in movies and bicycles.
For 50 years of progress in movies,
see, etc."
Opera at Low Prices
The newspaper campaign devised by George
Sawyer, manager of the Victory Theatre,
New London, Conn., to sell "This Wine of
Love," foreign import, included the catchline,
"A seat at the opera for movie prices."
THEATRE
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Popcorn Substitutes
For 'Good Humors'
In Giveaway
Gordon Gotts, manager of the Majestic,
Dundas. Ont., didn't have a Good Humor
man around to help exploit "The Good
Humor Man," but he used a novel idea to
stimulate widespread word-of-mouth publicity
for the picture. One of the theatre
ushers was dressed in a white outfit similar
to those worn by the ice cream venders. He
dropped a handful of popcorn in 1,000 white
paper bags imprinted with copy announcing
"The Good Humor Man." These were
handed out to pedestrians in the downtown
business district. The entire stunt was inexpensive
and helped attract capacity business.
A few days before Columbus day, Gotts
booked "Christopher Columbus," and tied
up with all high schools for a special showing
for students. A life-sisse figure of the
great discoverer was made at the theatre
out of chicken wire and paper. The finished
product was displayed in the lobby in advance
and created much interest.
Bus Company Cooperates
On 'So Long' in England
J . W. Tiu-ner, manager of the Savoy
Cinema in Sale, Cheshire, England, was rewarded
w^ith extra patronage when he played
"So Long at the Fair" as a result of an unusual
tieup he made with the local transport
company. A double decker bus was palced on
the car parking area directly in front of the
theatre entrance on three successive afternoons
in advance and throughout the showing.
A sign carried tiein copy. The huge
vehicle standing so close to the theatre was
an unusual sight, sufficient to draw the attention
of passersby and motorists.
Lobby Hand Press Prints
'880' Counterfeit Bills
Howard Higley, manager of the Allen Theatre,
Cleveland, offered free theatre tickets
to patrons presenting dollar bills with 8-8-0
in the serial number, as a word-of-mouth
stimulant for "Mister 880." Higley installed
a small hand printing press in the lobby
and ran imprints of counterfeit dollar bills.
Patrons received samples of the "queer"
money.
Three weeks in advance, cashiers handed
cards to patrons with their change, imprinted
with a warning to "check all dollar bills carefully
. . . 'Mister 880' is coming to town."
Novelty Circulars Aid
'Stage Fright' in England
H. Clayton-Nutt, manager of the Broadway
Cinema, Eccles, England, used 5,000 novelty
heralds on "Stage Fright." The five stars who
appear in the film were named on 1.000 lots
of the heralds, and an explanatory note informed
the public that anyone who collected
a complete set of the heralds with all five
names would receive free admission to the
Broadway Cinema. The stunt was controlled
by limiting the distribution of one of the star
names.
— 370 —
CLEARING HOUSE
(Continued from inside back cover)
THEATRE SEATING
Need chairs? Here's the spot. Our used and
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Patch-0-Scat cement. I'aichlni: cloth, solvent,
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No more loose chairs: Get "FIrmastone" Anchor
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Farts for all chairs. Sf^id sample for quotation.
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MORE CLASSIFIED ON
INSIDE BACK COVER
BOXOFFICE Showmandiser Nov. 4, 1950

George
Schwartz Takes Over
As Head oi Tent 35
NEW YORK—Fred Schwartz took over as
chief barker of the Variety Tent 35 of New
York at the annual
luncheon held Friday
(27) at the Hotel
Astor. He succeeded
Max A. Cohen. The
election was unanimous.
There were some
candidates in opposition
to the nominating
committee slate in
advance of the balloting,
but all withdrew.
The new officers, in
addition to Schwartz,
are : Ira Meinhardt, Fred Schwartz
first assistant chief barker ; P.
Skouras, second assistant; Edward Lachman,
property master: Saul Trauner, doughguy,
and Maurice Bergman, Harry Brandt,
Ted Gamble. William J. German, Harold
J. Klein, Charles E. Lewis, Robert Mochrie,
A. Montague, Walter Reade jr., Charles
Reagan, Herman Robbins, Sam Rosen, Morris
Sanders, Cy Seymour, Richard F. Walsh,
Robert M. Weitman and Max Wolff, members
of the crew.
TENT IS PROSPEROUS
Cohen reported that the tent had "arrived"
and was on a firm foundation. Committee
reports disclosed that there are now
about 700 paid up members; that more than
$50,000 was spent for relief purposes during
the year, and that 57 individuals were aided.
Gus Van reported on preparations for the
AGVA- Variety show to be put on at Madison
Square Garden December 11. He asked each
member to submit a list of ten persons whom
he would be willing to approach to take ads
in the souvenir book to be issued in connection
with the event and to aid in the
selling of tickets. AGVA will supply all
talent for the show and, after a percentage
has been allotted to the Will Rogers sanitarium,
the receipts will be divided 50-50
between AGVA and Variety. Morris Sanders
is steering committee chairman for the event.
As his first official act, Schwartz presented
a resolution pledging Tent 35 to take
over as its primary "heart" function support
of the Rogers hospital. It was explained that
this would not interfere with the present
fund raising campaign or impinge upon any
future efforts of the tent to raise funds. The
motion was passed.
EIGHT HOSPITAL BEDS
Tent 35 now has eight endowed beds at
the French hospital. Dr. Henry C. Falk,
chief surgeon of the institution, urged the
members to finance a blood bank there, explaining
that the equipment would cost about
$2,500 and that it would cost about that
sum annually to keep the department in
operation. He also asked that members contribute
to the blood bank. This project was
approved unanimously.
Set for Broadway
'Tripoli'
NEW YORK—"Tripoli," the Pine-Thomas
production for Paramount release, will open
at the Globe Theatre November 9, two days
before Armistice day. John Payne, Maureen
O'Hara and Howard da Silva are starred.
Columbia Has Big Gain
In Yearly Earnings
NEW YORK—The consolidated net profit
of Columbia Pictures and subsidiaries for the
fiscal year ended June 30 amounted to $1,-
981,487.67, equivalent, after dividends on the
preferred stock, to $2.58 a share on the 654,-
311 shares of outstanding common stock,
according to the 27th annual report issued by
Harry Cohn, president.
This was an increase of $973,973.66 over the
1949 profit, which in turn was $442,293 over
the 1948 profit.
Current assets were listed at $37,195,853.06,
current liabilities at $5,397,791.11 and net
working capital at $31,798,061.95. Gross income
from rentals and sales of film and accessories
was $57,230,786.95.
President Cohn reported that the fiscal
year began with "a huge question mark for
the entire industry."
"A declining boxoffice, the impact of television
and other competitive elements, the
clouds of war, the devaluation of the English
pound, and the effects of theatre divorcement
were among the unusual quota of problems
which beset the industry," he said.
"During the year in review, your company
increased its volume of business to an alltime
high, and our studio achieved filmdom's
highest honors. We have bettered during that
period our position throughout the vast span
of foreign operations; we have continued our
efforts to reduce the cost of film production,
and we have been the first company in this
field to develop a technique of merchandising
our product over television in a manner that
promises to win new audiences for motion
pictures."
Cohn said foreign operations have been
Exhibitor-Producer
Talks Considered
HOUSTON—One of the unpublicized
events of the TOA convention week was
a top drawer dinner given by S. H. Fabian
on Monday night at which between
25 and 30 important theatre owners were
guests and spent the evening chewing
over vital industry problems as well as
the Shamrock hotel-styled dinner.
Out of the evening's discussions came
one concrete proposal—that it was time
the nation's exhibitors got together to
talk things over with some of the west
coast producers on such matters as
stories, stars, trends in public tastes, etc.
As a follow through, it is expected that
steps will be taken to have a group of
exhibitors with a grasp of the basic
problems of the business sit around the
table with some of the topflight producers
and directors and settle some of the
problems.
No one who was at the meeting was
communicative about the dinner and the
discussions, but word did get around that
the exhibitor-distributor meeting was being
planned.
expanding and there is hope that the company's
business abroad and its dollar remittances
will continue satisfactorily. He expected
substantial business from recently established
operations in western Germany,
and that dollars from them may eventually
become available. He also expected dollar
remittances from England to improve.
Columbia is negotiating for a new arrangement
with lending banks that would provide
for an increase in borrowing facilities. Cohn
said it should be concluded soon. Columbia
then would have available credit up to $12,-
000,000, of which initial borrowing would
amount to $7,200,000. The plan would be for
a period of six years, decreasing at the rate
of ten per cent annually. The new bank loan
arrangement would take the place of the
present agreement which had four years to
run and originally provided maximum borrowings
of $10,000,000. At the close of the
fiscal year, Columbia's obligation to banks
under tlie present agreement amounted to
$6,000,000, which was subsequently reduced to
$5,400,000.
For the third time in its history, Columbia
during the fiscal year won the Academy
Award. The picture was "All The King's
Men." Cohn said this put Columbia in second
place among all major studios for the number
of times the award has been won.
Cohn said television can become an important
ally of the industry if intelligently
used, developing new personalities who will
find their way to the screen and expanding
the motion picture audience. He saw many
new outlets and greater opportunities for the
sale of Columbia pictures resulting from
divorcement, and more funds for entertainment
resulting from the upsurge in defense
preparations.
Johnston Sees Truman
On Brotherhood Week
WASHINGTON — MPAA President
Eric
Johnston called on President Truman last
week, but the business was brotherhood, not
films.
Johnston, as chairman of Brotherhood
week for 1951, was inviting the president to
the annual luncheon of the National Conference
of Christians and Jews in Washington
on November 11. At that luncheon the
president is to be given a special medal for
"outstanding work in the campaign against
bigotry."
C. Alexander Honored
NEW YORK—Clarence Alexander, executive
cashier of Paramount Pictures Corp.,
has voluntarily retired after 30 years of service,
according to Fred Mohrhardt, treasurer
and director. Senior members of the company
honored Alexander with a dinner in
the executive dining room October 26. Alexander
joined Paramount in 1920 as a clerk
in the exchange service department and he
moved along in the organization until he
was named executive cashier in 1946.
BOXOFFICE November 4, 1950 39

. . W.
. . Peggy
. . Evelyn
. . Edith
B R O A D W Ay
/"•lifton Webb, who recently completed the is in New York after visiting the Westrex
20th-Pox film, "For Heaven's Sake," and offices in Singapore and London.
Fayette W. Alport, British representative for
Bernard Jacon, Lux vice-president in charge
the Motion Picture Ass'n of America, sailed
of sales, will go to Los Angeles to supervise
the "Bitter Rice" opening at the Laurel
on the Queen Mary for London The same
liner arrived in New York two days earlier
and Vagabond theatres November 10. Doris
with Tilly Losch, Countess of Carnarvon,
DowlLng, American star of the Italian film,
the famous dancer, abroad . . . Morgan
is already on the coast for appearances at
Hudgins, unit publicity man for MGM's "Quo
the day-and-date opening . . .
Norman
Vadis," got back from a six-month stay in
Moray, Warner Bros, short subjects sales
Rome and left November 1 for Washington
head, is back after ten days at the studio.
to visit relatives before returning to the
coast. Sam Zimbalist, producer; Mervyn
LeRoy, director, and Robert Taylor and
Deborah Kerr, the stars, are due back from
Rome the end of November.
. . .
Edward Morey, Monogram-Allied Artists
vice-president, left for Hollywood to attend
a stockholders and directors meeting
Nat Levy, RKO eastern division sales manager,
has returned from a business trip
through his
RKO manager at
territory Sam Gorelick,
. . .
Chicago, returned to his
office following a series of business meetings
with home office executives . . Jules
.
K. Chapman. Eagle Lion Classics supervisor
of exchange operations, left October 30 on
a five-week tour of the offices west of Chicago.
Milton E. Cohen, ELC eastern division
manager, is on a six-week tour of the
branches in connection with the Bill Heineman
drive contest. He will return to New
York November 22.
William W. Howard, RKO Theatres assistant
general manager, is on a business trip
which will take him to Cincinnati, Chicago,
Dayton, Columbus, Denver, Des Moines and
New Orleans in connection with the "Boost
Your Business" campaign . . . R. M. Savini,
president of Astor Pictures, will visit the
exchanges in Dallas and Kansas City following
his trip to the TOA convention in
Houston . S. Tower jr., managing director
of the Western Electric Co. of Australia.
40
\R\NIH CHAIRS
Represent
COMFORT and DURABILITY
•
JOHN r. MORGAN CO., INC.
317 N. 13lh St. PhUa. - LO 4-0Z2B
Ben Washer, formerly publicity manager
for Paramount, is press agent for Frederick
Lon.sdale's play, "The Day After Tomorrow,"
which Shuberts produced at the Booth Theatre
and is also keeping his hand in the film
business by doing special publicity on two
20th Century-Fox pictures, "All About Eve"
and the forthcoming "The Mudlark." His
Broadway show is filled with film actors, including
Beatrice Pearson, Melville Cooper
and two British players, Ralph Michael and
Jack Watling, recently featured in "Quartet"
Gabriel Pascal, who will produce the
George Bernard Shaw film, "Androcles and
the Lion," flew back to England November
1, but was too late to see the playwright, who
died early November 2 . . . Bernard Smith,
head of Paramount's west coast story department,
is in New York on a combined business
and pleasure trip seeing Broadway shows, etc.
Kenneth McKenna, MGM story head, is
also in New York conferring with book pubhshers,
editors and writers. Helen Deutsch,
MGM writer whose latest script is "King
Solomon's Mines," is also here from the
coast . . . Jerry Bresler, Columbia producer,
is here from the coast for conferences on
"The Flying Missile," which he just completed
Irving Rubine, vice-president of Robert
Stillman Prod., arrived November 1 from
Phoenix, Ariz., for conferences with his eastern
staff and United Artists executives on
the four test engagements set on "Sound
of Fury," which will be generally released in
January.
^Atoit^ to ^atet.pcm a^u&^^edtf
^ CYCL^RAMICz:
tv
i . . From
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GIVES YOU "CENTER SEAT VISION
every seat in the house!
Eliminotei 9lore ond diilortionl ... Givei amoiirg new depth!
Perfecl sound tran.miiiion I
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MIAMI NEW YORK ST. LOUIS
fOR BETTER PROJECTION RESULTS
Vera-Ellen, MGM contract player, arrived
by plane from London November 2 after completing
"Happy-Go-Lovely" Keyes,
.
who has completed "The Prowler" for United
Artists release, is in New York to cooperate
with UA on advance publicity and for a brief
holiday Cummins, currently co-
.
starring with Edward G. Robinson in Operation
X," arrived in New York October 29 en
route to England, where she will marry Derek
Dunnett .
Meiser has completed her
first film role in Robert Stillman's "Queen
for a Day" and is back to her radio and
playwrightlng activities in New York.
Montague Salmon has returned to his
duties as manager director of the Rivoli,
following a month's stay in the Medical
Center in Jersey City recovering from a leg
ailment, to prepare for the Election day
opening of "Undercover Girl" . . . Helen
Lepska, secretary to Foster M. Blake, U-I
western sales manager, married Frank A.
Rizzo October 28.
Bank Advances Finances
Before Release Is Set
NEW YORK—Chemical Bank & Trust Co.
has advanced about half of the $650,000 production
budget of "He Ran All the Way,"
starring John Garfield and Shelley Winters
and being made by the independent unit in
which Garfield is a partner with Bob Roberts.
The deal is slightly unusual in that it is only
the third time the bank has supplied first
money before distribution arrangements have
been made on a film, according to Edwin
Van Pelt, Chemical vice-president.
The others were: "Guilty of Treason," produced
by Edward and Bob Golden, for which
a releasing arrangement was made later with
Eagle Lion, and Seymour Nebenzal's "M,"
recently completed, which probably will be
released through Columbia.
Those supplying second money for "He
Ran All the Way" include Roberts and
Garfield, the Motion Picture Center, at
whose studio it is being made, and clients of
Phillips, Nizer, Benjamin & Krim, law firm,
which handled financial negotiations.
Many Guests at Special
Showing of 'Goldbergs'
NEW YORK—Several hundred invited
guests attended a screening of "The Goldbergs"
Monday evening (30) at the Paramount
Theatre. They Included exhibitors,
writers of syndicate, magazine, radio and
tradepaper articles, officials of the United
Parents Ass'n and personal guests of Paramount
officials. Max E. Youngstein, Paramount
vice-president in charge of advertising,
publicity and exploitation, scheduled the
large-scale showing in preference to a series
of small ones, he said, because of wide interest
in the picture and because it is due
for early national release.
The entire radio and television cast of "The
Goldbergs" duplicate their roles in the picture.
Mel Epstein produced and Walter Hart
directed.
Remodeled Capitol Soon
To Open in Brooklyn
NEW YORK—Extensive alterations are
being made to the Capitol, 286 Saratoga
Ave.. Brooklyn, recently leased by the Randforce
circuit from Moe Goldman and William
Freeman, operators of ten houses in
the metropolitan area, through Berk &
Krumgold, theatre specialists. The theatre
seats 1.800. An early reopening is planned.
BOXOFFICE
:: November 4, 1950

M%
ALBANY THEATRE
SUPPLY CO.
443 North Pearl St.
Albany 4, New York
SOLD BY
AMUSEMENT SUPPLY CO.
341 West 44th St.
New York 18, N. Y.
J.F.DUSMAN COMPANY
12 East 25th St.
Baltimore 18, Maryland
PERKINS THEATRE
SUPPLY, INC
505 Pearl St.
Buffalo 2, New York
BOXOFFICE :: November 4. 1950 41

J.
Warm Weather Hurls
Most B way Houses
NEW YORK — The Indian summer
weather, which sent New Yorkers to the
beaches and the country, instead of to the
film palaces, seriously affected the grosses
at the majority of Broadway's first run
spots. The drop was particularly felt at the
Radio City Music Hall and the Capitol,
where not even new Greer Garson and Clark
Gable films were to exceed average very
much. "Louisa." which got rave reviews, was
only slightly above average in its first week
at the Mayfair.
As was the case last week, "All About Eve,"
in its third week at the Roxy, and "Trio," in
its third week at the tiny Sutton, led the
film field with excellent business. Almost
all the others, even "The Happiest Days of
Your Life." in its seventh week at the Little
Carnegie, were off. Five new films, "Harriet
Craig," "I'll Get By," "Rocky Mountain,"
"Deported" and "Southside 1-1000," the
weekly change of bill at the Palace, opened
during the week and several more will open
before Election day.
(Average Is 100)
Astor—Edge of Doom (RKO), 13th wk..
Bijou—The Red Shoes (ELC). 106th ' wk of two
a-day ^
Cacitoi—To Please Lady (MGM), plus stage
show
lOS
Criterion—Wyoming Mail (U-l). thr. days of 2nd
Globe—Walk Softly, Stranoer (RKO), 3rd wk
Little Carneaie—The Happiest Days of Your Life
(London Films) 7th wk 1
—
! ToasI of New Orleans (MGM),
5th 90
Mavlair—Louisa (U-I)
Palace—The Iroquois Trail (UA), plus vaudeville - 98
Paramount—Dark City (Para), plus stage show,
2nd wk 95
Park Avenue—The Mad Oueen (Azteca Films) 98
Radio City Music Hall—The Miniver Story (MGM).
plus stage show 110
Rialto—Pancho Villa Returns (Hispano), 2nd wk... 99
Rivoli—Two Flags We";! (?0th-Fox). 3rd wk 90
'
-All About Eve (20th-Fox). plus stage
3rd
.135
J Secrets (WB) plus stage sho
2nd wk
Sullen-Trio (Para). 3rd wk..
Trans-Lux Madison Avenue
Coronets (ELC). 20th wk..
Victoria—Slate Secret (Col),
'Please a Lady' in Top Place
At Shea's in Buffalo
BUFFALO—"To Please a Lady" at Shea's
Buffalo attracted the top business of the
week here. The good gross was helped by
a splendid advance campaign. "Rocky Mountain"
at the Paramount was okay and was
helped by a lot of publicity on the Flynn-
Wymore nuptials that broke while the picture
was being shown. "The Glass Menag-
^FILMACIC
CUTS UP CAKE—Acting Mayor Vincent
Impellitteri cuts a huge cake at the
RKO Palace in New York City as the
theatre's salute to the fifth anniversary
of the United Nations. Herb Bonis, manager,
invited the mayor to attend the
event. Crowds of spectators watched the
ceremony and in the background are
members of the International vaudeville
show featured at the Palace.
erie" failed to hold up in a second week at
the Center, and "Walk Softly, Stranger"
was off at the Century.
Buffalo—To Please a Lady (MGM), 9 days 110
Cen'er—The Glass Menagerie (WB), 2nd wk S5
Century—Walk Softly. Stranger (RKO) 75
Cinema—The Rocking Horse Winner (U-I) 95
Lafayette—Wowan on the Run (U-I) 85
Paramount—Rocky Mountain (WB) - 90
Teck—Devil's Doorwray (MGM), 2nd d. t. wk 95
'Midnight and Dawn' Scores
170 at Philadelphia
PHILADELPHIA—Only one picture did
better than average business in first run
situations. "Between Midnight and Dawn"
scored 170 at the Stanton. Seven new features
were unable to bolster the boxoffice.
Aldine—Wyoming Mail (U-I) 67
Boyd—The Glass Menagerie (WB) 80
Earle—Woman on the Bun (U-I) 65
Fox—All About Eve (2n'h-Fox) 90
Goldman—To Please a Lady (MGM) 85
Maslbaum—Walk Sofllv. Stranger (RKO) 75
Randolph—Born to Be Bad (RKO). 3rd wk 90
Stanley—Copper Canyon (Para) - 35
Stanton—Between Midnight and Down (Col) 170
Heat Cools Off Grosses
At Baltimore
BALTIMORE—The hot weather last week
had the boxoffice gasping for air. The high
percentage was 115, scored by "Two Flags
West."
Century—The Miniver Story (MGM) 112
Hippodrome—The Admiral Was a Lady (UA), plus
stage show, 2nd wk 102
Keilhs—No Way Out (ZOlh-Fox) 106
Mayfair- Copper Canyon (Para). 3rd wk 98
New—Two Flags West (20lh-Fox) 115
Stanley The Glass Menagerie (WB) 112
Town—Edge of Doom (RKO) 108
Valencia—To Please a Lady (MGM). 2nd wk 98
John Boettiger, 50, Dies
NEW YORK—John Boettiger, 50
died here
Tuesday (31) as the result of a fall from a
hotel window. While best known as a former
son-in-law of President Franklin D. Roosevelt
and as a newspaperman, he was information
director of the Motion Picture Producers
and Distributors in 1935-46 when Will
H. Hays was its head. He was a native of
Chicago.
Para. Sales Meeting
Opened in Dallas
DALLAS—The two-day meeting here of
the central, south central and western divisions
of the Paramount Film Distributing
Corp.. which opened Friday (3). brought
home office executives together with many
field employes for sales discussions. It was
the second in a series of domestic division
meetings, the first having been held in New
York. It had been postponed from October
27 because of the death of Mrs. A. W. Schwalberg,
wife of the president.
Schwalberg headed the home office contingent.
With him were E. K. O'Shea, vice-president; Oscar
A. Morgan, general sales manager of shorts subjects
and Paramount News; Max E. YouTigstein, vicepresident
in charge of advertising, publicity and
exploitation; Monroe Goodman, executive assistant
to Schwalberg: Fred Leroy, head of the statistical
department; Harold Beecroft. head of sales for
"Trio"; Martin Friedman, head of the playdate department;
Arthur Dunne, contract department head;
JoseDh Walsh, branch operations nead; Leonard
Kaufman of the legal department and Jerry Pickman,
assistant to Youngstein.
Reoresenting the central division were: James J.
Donohue, division manager; Irving Werthamer, his
assist '-'nt; T H- Stevens. Chicago branch manager,
and Bob Allen, his assistant; Jess McBride, Milwaukee
branch manaoer; Dick Frank, Indianapolis
branch mannaer; Ben Blotcky, MinneacoHs branch
manaaer; Bill Mussman, Minneapolis sales manager;
Hon Hicks, Des Moines branch manager, cmd Marion
Anderson. Omaha branch manager.
The south central division was headed bv Duke
Clark, division manager. With him were his assistant,
Llovd Henrich; Hevwood Simmons, Dallas
branch manager; Howard Nicholson, Dallas sales
manaaer; Tom B-idge, Dallas special representative;
Buck Weaver, Oklahoma Citv branch manager; L, W.
McClint'-'ck, Memnhis branch manager; Harry Hambura,
Kansas Citv branch manager; Arthur Cole,
Kan^^as Ci*v special representative, and Harry Haas,
St. Louis branch manager.
George A. Sra'^h. division manager, headed the
western grouo. This included: Lester Coleman, his
assistant: Ward Pen^inaton. Denver branch manager;
Wayne Thiriot, Portland branch manaaer; Neal
Fast San Francisco branch manaaer; Bob Clark,
Son Francisco sales manag^^r; Al Tavlor, Los Anaeles
branch manager: Rali-'h Carmichael. Los Angeles
sales manaaer: Harrv Hau-^»ein, Se'-ttle branch manaaer,
and Frank Smith, Salt Lake City branch man-
Reaional fi'-M men o'tendina inHuded: Rob Binir,
B"h Ou'nn. Walter Hoffman, Tim Castle, E. G. Fitzgibbon,
Arthur Leazenby and Milton Hale.
Speech of W. C. MacMillen
Is Broadcast Overseas
NEW YORK—William C. MacMillen jr.,
president of Eagle Lion Classics, addressed
a worldwide audience on the subject of
"Foreign Distribution of Eagle Lion Classics
Product" In a recorded interview on the
On Stage America program over shortwave
station WRUL just prior to his return from
Hollywood.
The interview was recorded on tape and
translated into 24 languages and was beamed
to 31 countries in Europe. Asia and Latin
America and South America October 30 at
3:15 p. m. WRUL is the only independent
shortwave U.S. station beaming daily .shortwave
broadcasts to the world.
Eagle Lion Classics films are now being
exhibited in 56 countries, either in their
original form, with superimposed titles, or
with the dubbed language of the country
where the film is being shown.
Schlaifer Lecture Course
NEW YORK—Charles Schlaifer. president
of Charles Schlaifer & Co.. is giving a fiveweek
course on the "Significance and Responsibilities
of Advertising and Public Relations"
at the New School for Social Research.
The first lecture was held November
2.
42 BOXOFFICE November 4, 1950

;
nouncements
;
Powell,
; Ginny
I
I
:
von,
I
NEW
j
Broadway
ture trailers, radio transcriptions and tele-
spots produced by National Tubercu-
j
vision
I
Ray
I
port
'
Hollywood
I
Ralph
I and
'
transcription.
. Moon,"
Tuberculosis Ass'n Sets
Film, Radio, TV Spols
YORK — Thirty Hollywood and
stars are featured in motion pic-
losis Ass'n for the use of its affiliated organizations
during the 1950 Christmas Seal
sale November 20 to December 25.
;
Milland, Paramount star, urges supof
the sale in a trailer produced in
from a script written by Phil
Pemberton, head of the Paramount trailer
i
j
division.
Bellamy is the star of a transcribed
radio show entitled "Thunder in the Valley"
Edgar Bergen and Charlie McCarthy
and William "Hopalong Cassidy" Boyd are
featured in a variety show. Gene Autry stars
in a musical and Fred Waring and his
! orchestra are featured in another radio
A platter of 20-second anincludes
Christmas Seal messages
from June Allyson, Gene Autry. Ray
Bolger, Ronald Colman, Wendell Corey, John
Garfield, Dick Haymes, Van Johnson, Gene
Kelly, Gordon MacRae, Victor Mature, Dick
Ronald Reagan, Mickey Rooney,
Simms, Alexis Smith, Jo Stafford,
Barbara Stanwyck, Mark Stevens and Richard
Widmark.
Ilka Chase is starred in a one-minute
television trailer and she is also featured
in one of four 20-second TV spot announcements
with Raymond Massey, Ralph Bellamy
and Morey Amsterdam featured in the other
three.
Mesal Org. to Publicize
Fine Arts Film Lineup
NEW YORK—The Mesal Organization will
handle the advertising, publicity and exploitation
for Fine Arts Films, Inc., which was
recently formed to distribute art house films
in America. Sally Perle will act as account
executive for Pine Arts and will service editors
in each city where the films are sched-
uled.
The first Fine Arts release, "The Inheritance,"
which was originally titled "Uncle
Silas" when released by J. Arthur Rank in
England, will play up Jean Simmons, currently
featured in "Trio." Katina Paxinou is
also featured. "Hue and Cry" and "Train
of Events" are the next two Rank features
'
for Fine Arts release.
Rathvon Denies He Said
ELC Mishandled 'Moon'
NEW YORK—Reports that N. Peter Rathwho
helped to finance "Destination
was critical of the way it was being
released by Eagle Lion Classics were denied
by the head of the Motion Picture Capital
Corp. during his visit here. He has now returned
to the coast.
Rathvon said the MPCC may finance three
or four other films. It backed "Happy Go
Lovely," starring Vera-Ellen and David Niven,
which has completed production in England,
and which is the seventh film in which
it has an interest. The film was made in
association with Associated British Pictures
Corp. Rathvon said releasing arrangements
haven't been completed.
BOXOmCE :: November 4. 1950
STAR AT OPENING — Alexis Smith,
starring in U-I's "Wyoming Mail," visited
Philadelphia last week to aid in the opening
of the film at the Aldine Theatre.
She is seen with Harry J. Martin, Universal
manager in Philadelphia, left, and
Ray Robbins, manager of the Aldine,
right.
Goldenson Gives Check
For Research to UCPA
NEW YORK—Leonard H. Goldenson, president
of the United Cerebral Palsy Ass'n and
also president of United Paramount Theatres,
has given a check for $30,000 to the
newly formed UCPA research council. The
money was raised during the first annual
campaign last May.
The council, under the chairmanship of
Dr. Sidney Farber, professor of pathology at
Harvard Medical school, plans to "establish
an institute to meet in the near future to
assemble all known, relevant information
in order to better determine the needs for
specific research projects and to stimulate
interest in investigation in this field." It
estimated that $1,000,000 will be needed for
an effective research attack on the problem
of cerebral palsy.
The first anniversary meeting of the
UCPA began Saturday (4> at the Hotel
Statler here and continued the following
day. Among those reporting on the pioneer
campaign were to be Goldenson and Earl J.
Hudson of Detroit, board member, president
of the UCPA of Michigan and president of
United Detroit Theatres.
Eagle Lion Denies Claims
In Film Classics Suit
NEW YORK—Eagle Lion has denied the
claims in the suit brought by Irving Kaufman,
Film Classics creditor assignee, for
$500,000 allegedly owed under the uncompleted
EL-FC merger by counterclaiming that
Kaufman and FC have "failed and refused"
to pay the company certain distribution fees
stipulated in a June 12 agreement.
Kaufman's original suit in August claimed
that Film Classics is entitled to a greater
share of distribution fees from films turned
over to Eagle Lion Classics.
French Film Opening Set
NEW YORK—"L'Affaire," first release of
International Film Associates, new distributors
of foreign films, will
open at the Little
Carnegie Theatre November 11, following the
eight-week run of "The Happiest Days of
Your Life," London Films release.
French Film Combine
Forms U.S. Link
NEW YORK—The French governmentalowned
film combine. L'Union Generale Cineniatographique,
will be allied with a newly
formed American company, Souvaine Selective
Pictures, Inc., which will distribute UGC
pictures in the U.S. market. Souvaine Selective
Pictures will also distribute certain
American pictures "of selective quality," as
well as English and Continental imports, according
to Henry Souvaine, president.
Among the pictures acquired by the new
company are: "Days of Our Years," French
feature produced by SEPIC. with English
narration by Pierre Fresnay and Romney
Brent; "La Maternelle," French film produced
by Henri Diamant-Berger; "Rendezvous
in July," French film produced by UGC;
"Private Angelo," British feature produced by
Filippo Del Guidice; "Lovers of Verona."
French feature starring Martine Carol;
"Chance of a Lifetime," Pilgrim Pictures
feature produced in London by Filippo Del
Guidice, and "The Brothers Bouquinquant,"
UGC picture produced in Paris starring
Albert Prejean and Madeleine Robinson.
"Days of Our Years," "La Maternelle" and
"Lovers of Verona" are scheduled to open
in New York this winter.
Souvaine will also release three new UGC
pictures, "L'Homme de la Jamaique," "Le
Journal D'Un Cure de Campagne" and "Trous
Telegrammes," now being completed in Paris.
Since the war, UGC has developed or
acquired studios, laboratories and distributing
subsidiaries in France, Austria, Germany,
Switzerland, Belgium, Italy. England and
Central and South America.
Julius Fleischmann is chairman of the
board of Souvaine Selective Pictures and
Howard L. Taylor is executive vice-president.
Henry L. Souvaine also heads the nationally
known Souvaine Co., producers and distributors
of radio and television productions.
He has produced the Metropolitan Opera
broadcasts for 11 consecutive years and will
televise the opening night at the Metropolitan
for the third time November 6.
RCA 1950 Net Earnings
Show Large Increase
NEW YORK—Radio Corp. of America net
profit in the third quarter of 1950 amounted
to $12,422,994, an increase of $8,449,856 over
the same 1949 period, according to David
Sarnoff, chairman of the board. He issued
the statement of income of RCA and subsidiaries
for the third quarter and first nine
months of the year Monday (30).
Third-quarter net earnings were equivalent
to 84 cents a common .share, compared with
23 cents a share in 1949. Gross income for
the quarter was $146,957,033, compared with
$88,415,679 for the same quarter in 1949.
The nine months gross income was $395,-
741.391, compared with $275,673,660 for the
same 1949 period. Net profit was $33,384,637,
compared with $14,095,186 in 1949. Net earnings
were equivalent to $2.24 a share of common
stock, compared with 85 cents in 1949.
Used Given Name on Stage
When Barbara Stanwyck first appeared In
a play on Broadway she used her given name,
43

Controversy on Color Television
Continues to Boil During Week
NEW YORK—The color television pot continued
to boil during the week but the cooks
weren't throwing quite as many ingredients
into it as they did the week before.
Tlie next move was made by the FCC. It
asked RCA to let CBS have its three-color
electronic tube for experiments. It recalled
that RCA had said in July it hoped to have
enough tubes by autumn to make them available
for development w'ork by the industry,
and added: "Tlie commission believes your
cooperation in this matter will be in the
public interests." The CBC system calls for
a revolving disk and limits the picture size
to 12 inches.
In Chicago, Judge Philip L. Sullivan of
the U.S. district court named two other
judges to serve with him as a three-judge
federal court to hear the Radio Corp. of
Ainerica suit against the Federal Communications
commission to halt approval of the
Columbia Broadcasting System color system.
A three-judge constitutional court ruling
may be appealed direct to the Supreme
Court. November 14 was set as the date for
a hearing. November 20 is the date set by
the FCC for CBS to begin commercial color
telecasting. RCA wants an injunction until
the suit is disposed of. Pilot Radio Corp.
is an intervenor on the side of RCA.
Dr. W. R. G. Baker, General Electric vice-
-^l^/W
MODEL BW
Typical of Ballanryne
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than anything equal in
performance.
rear shutter; piece
oillite permanent bearings:
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projectors. For steady,
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MODEL "BW"
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Perkins
Theatre Supply Co.
505 Pearl Street,
Bulfalo, New York
Complete Theatre Equipment & Supplies
president and general manager of the electronics
department, said that extensive laboratory
tests of the company's color system
will begin about December 1. He said It
will permit color to be received on present
sets in black and white without adapters.
He repeated a previous GE statement that
black-and-white sets are not obsolete.
Dr. Allen B. Du Mont, president of Allen
B. Du Mont Laboratories, said that the
major problems of the television industry
were "cold shadows cast by the parasitic
structures of federal bureaucracy." He said
CBS will find it almost impossible to sell
its system either to the public or to broadcasters.
He listed as major problems the
color dispute, freeze on new station construction,
credit regulations, an excise tax and
a possible stringent tax on industrial enterprise.
Both Dr. Baker and he addressed the
fall convention of the Institute of Radio
Engineers and the Radio-Television Manufacturers
Ass'n of Syracuse.
Fred Rickey, producer in charge of color
for CBS, told the 1950 annual eastern conference
of the American Ass'n of Advertising
Agencies in New York that color television
is economical, differs basically little in cost
from current black-and-white television, and
its equipment is completely dependable. He
also said the cost of sets, lighting and costumes
is not expected to be higher for color
television. He said that the color TV picture
"is so much more rich and lifelike that it is
simpler, and therefore much more economical,
to create a pleasing television scene in
color than it is to create an equal effect in
black-and-white."
Astor to Philadelphia
For Montague Drive
NEW YORK—Louis Astor, Columbia sales
executive, left for Philadelphia October 30
for a business trip in the interests of the
current "Montague Sweepstakes" sales and
liquidation drive. He is the first of the company
sales cabinet to go into the field in
behalf of the drive.
Six members of the sales committee, headed
by Rube Jackter, plan to visit the various
exchange areas to coordinate the efforts of
the 31 branches in the "Sweepstakes." In
addition to Astor and Jackter, the other
members of the committee who will go into
the field to discu.ss drive activities with exhibitors
and branch managers are: Louis
Weinberg. Irving Wormser, George Josephs
and Maurice Grad.
Open WB Mexico City Bldg.
MEXICO CITY—The new Warner Bros,
building was opened during the week with
an official housewarming. It is located across
from the Reforma hotel. Wolfe Cohen, president
of Warner Bros. International Corp.,
was present, with John Jones, Mexican manager,
and Armando Trucios, Pacific division
supervisor, and many Mexican dignitaries.
Jell Corey As Heavy
Jeff Corey will portray the principal heavy
in the Paramount film, "Quantrell's Raiders."
Raibourn Criticizes
UHF TV Channels
WASHINGTON—The Federal Communications
commission was told last week that its
plan for using the UHF television frequencies
relegated UHF to a "poor relation" status as
against the VHF channels.
The criticism came from Paul Raibourn,
president of Paramount Television Productions,
Inc., during hearings before the FCC
on utilization of the UHF band.
Raibourn said that the VHF channels were
monopolizing the major markets, while UEIF
was merely filling in secondary, poorer areas
under the FCC scheme. He pointed out that
UHF television will be costly to develop, and
said the failure to allocate UHF to major
markets "limits the incentive to rapid development."
UHF television must be Integrated with
overall TV service, the Paramount official
declared. "The UHF service cannot grow
as an integrated part of the general television
system if it is confined to secondary
and still smaller markets." he said. "These
FCC proposals will tend to make UHF an
entirely supplementary, fragmentary and
second-rate service."
Raibourn told the commissioners that present
VHF channels cover only 35.8 per cent
of the area, but 78.9 per cent of the population
and 81.5 per cent of U.S. effective buying
income. When full use is made of the
proposed allocation of UHF channels, he
continued, 98 per cent of the population will
have some VHF service available.
"This situation makes the job of introducing
an additional similar service a difficult
and costly one at best," the FCC was warned.
"It becomes almost impossible when the dominant
markets are denied UHF service. No
fundamental objection has been advanced at
this hearing to the allocation of UHF channels
to all of the major markets. Such an allocation
would be realistic and directly related
to the ability of the market to support
a new type of television service."
Tribute to Al Jolson
At TOA Meeting
HOUSTON—A tribute to Al Jol«on and
his contributions to the entertainment
business was made by Theatre Owners of
America In a resolution adopted by the
board of directors at the convention here.
The resolution;
"The asbestos is down, the lights have
dimmed and the final exit march has
been played for Al Jolson. the greatest
entertainer of this century.
"In life he carried out the heritage of
his parents and he was always the first
to extend a helping hand to those In
need regardle.ss of race, color or creed.
"He gladdened the hearts of millions
with his songs.
"In time of war he was always in the
van. setting the pace for others in his
profession and giving recklessly of his
energy and talent to entertain our servicemen
in all parts of the world.
"We mourn his passing and extend to
his family our deepest sympathy."
44 BOXOmCE November 4. 1950

I resentative
i Corp.
I
tures
i of
I
At
I
I
i
, Co.
manufactures
try
rfrii
^
A. E. Meyer Appointed V.P.
By N. J. Equipment Firm
BLOOMFIELD, N. J.—A. E. Meyer has been
appointed vice-president for sales of International
Equipment
by R. B. Tompkins,
^^^1^^ president. The firm
^ \ projec-
,
I
^ tion and sound equip-
,.*^ -^ -^J ment.
'"-
,' TT. Meyer has been associated
with the theatre
equipment indus-
1
for the last 29
y
years. He started as
if, 1
^'?j|^^fc
^'
filLl HH^B ^'^P°''*' representative
HH^ jg^ H^H for the Nicholas Power
Co. in 1921 and later
A. E. Meyer ^vas assistant sales
manager and export manager. In 1927, when
Nicholas Power merged with Precision Mai
!
chine Co. to form the present International
Projector Corp., he was made export manager
and toured the world as sales repfor
Simplex equipment He was
appointed sales manager for IPC in 1938.
Stock Activity Is Slight
Among Film Companies
WASHINGTON—Very httle stock activity
by insiders in the industry was reported by
the Securities and Exchange commission for
the period September 11 to October 10.
At Columbia, Abraham Schneider gave
away 260 shares of common. He listed 8,466
shares remaining, plus optiozos for 12,500 additional
shares. At Paramount Pictures
Adolph Zukor reported buying 500
'.
shares of common in June, bringing his total
holdings to 1,000. Robert L. Daine sold 500
shares of Trans Lux common, ending his
holdings in the company. At Universal Pic-
Co., Adolph Schimel bought 50 shares
ihi per cent cumulative preferred, making
• his total holdings 100.
Allen B. DuMont Laboratories, Thomas
T. Goldsmith jr., was listed as a director with
3,100 shares of class A common and five
shares of 5 per cent cumulative preferred.
MGM Books Four Features
For Broadway Showing
NEW YORK—With "The Miniver Story"
in its second week at the Radio City Music
Hall and "To Please a Lady" in its second
week at the Capitol Theatre, MGM has
booked four more features for Broadway
showing shortly.
"Dial 1119" will open at the Globe Theatre
the latter part of November and "Right
Cross" is set for the Criterion November 15.
"King Solomon's Mines" will follow "The Miniver
Story" at the Music Hall later in November
and "Two Weeks With Love" is
slated to follow "To Please a Lady" at the
Capitol later in the month.
Flory to Eastman Kodak
ROCHESTER, N. Y.—John Flory has been
named as adviser on nontheatrical films for
the Eastman Kodak Co. He has been president
of Flory Films. Inc. He will succeed the
late Kenneth R. Edwards in the advisory
post.
BOXOFFICE :: November 4, 1950
INCORPORATIONS
— ALBANY —
Commonvrealth Pictures International: Formed to
conduct film, radio and television business in New
YorK; capital stock, 20O shares, no par.
Winev Television Productions: Television programs
and motion picture productions in New York; capital
stock, 200 shares, no par.
Souvaine Selective Pictures: Motion picture business
in New York; capital stock, $226,350, with 2,2iO
shares ol prelerred at $100 par and 1,350 shares
of common at ten cents par. Incorporators; Henry
Souvaine, Howard Taylor, 30 Rockeleller Plaza;
Julius Fleischmann, Sherry-Netherland hotel.
F. Hillsberg: Title printing and technical services
for television and motion picture producers; capita]
slock, 200 shares, no par.
Normandy Enterprises: Motion picture and realty
business m New York; capital stock, 200 shares,
no par.
Q.E.D. Films: To deal in films for use in theatres
and on television in New York; 200 shares, no par.
Lopert Films: Increased capital stock from 400 to
500 shares, no par.
B.I. O.N. Enterprises Corp.: Theatrical business as
exhibitors, displayers, etc., in New York; 200 shares,
no par; John Arthur, Robert Herlinger, 254 Fifth Ave.
Charles Rossi Criticizes
Hotel Film Competition
ALBANY—Competition to theatres by free
hotel film showings is increasing and is
harming business, Charles Rossi, Paramount,
Schroon Lake, and his brother John of the
Strand there, said in a visit to Albany.
Last summer, the two large hotels at
Schroon Lake showed free films, with guests
and employes seeing fresh releases twice
weekly. "They not only saw fresh pictures
but told local people that the pictures were
poor, while standing in front of the theatres,"
Rossi said. Protests to distributors brought
some relief, but the situation is bad, he said.
Rossi suggested that theatres band together
for fighting the competition and said that
regular accounts should be protected within
a ten or 12 mile radius. He said the free
showings also did much to tear down goodwill
toward Hollywood by non-professional
projection and the setup.
'Undercover Girl' Opens
On Nov. 7 in New York
NEW YORK—"Undercover Girl" (U-I) will
open Tuesday (7) at the Rivoli Theatre. It
stars Alexis Smith and Scott Brady, was
produced by Aubrey Schenck, directed by
Joseph Pevney, and deals with the adventures
of a New York policeman.
Miss Smith has made an extensive personal
appearance toiur in the east. She had press
and radio interviews here, appeared on the
stage in Philadelphia and was Hollywood
representative on a seven-day tour of Pennsylvania
with Gov. James Duff during Pennsylvania
week, making 49 appearances in
cities and towns.
Palace Acts Going Abroad
NEW YORK—An eight-act RKO Palace
vaudeville unit is to be sent out by Sol A.
Schwartz, RKO Theatres vice-president and
general manager, to various U.S. air bases in
Germany. David Bines, producer of the Palace
shows, will accompany the performers
on a 21-day tour. The unit will leave La-
Guardia Field November 6 for Weisbaden and
will include Harvey Stone, Jackie Bright,
Ruth Davis, the Appletons, Wells and the
Four Days, the three Edwards Brothers, Bud
and Cece Robinson and Tommy Hanlon.
RESEARCH BUREAU
for
MODERN THEATRE PLANNERS
ENROLLMENT FORM FOR THE INFORMATION
The MODERN THEATRE
PLANNING INSTITUTE
825 Van Brunt Blvd.
Kansas City 1, Mo.
Gentlemen;
Please enroll us in your RESEARCH BUREAU
to receive information regularly, as released, on
the following subjects for Theatre Planning:
n Acoustics
Ligliting Fixtures
D Air Conditioning q plumbing Fixtures
n Architectural Service
Projectors
n "Black" Lighting
n Building Material
D Carpets
D Coin Machines
n Projection Lamps
Seating
Signs and Marquees
D Complete Remodeling Sound Equipment
n Decorating D Television
n Drink Dispensers D Theatre Fronts
n Drivo-In Equipment Q Vending Equipment
n Other Subjects
Theatre ....
Sealing Capacity..
Address ....
City
State
Signed
Postage-paid reply cards for your further convenience
in obtaining information are provided in The MODERN
THEATRE RED KEY SECTION (Nov. 19, 1949).
45

. . . S-W
. . . Harry
. . . Motion
. .
. . . Gerald
. . Bernard
. . Mrs.
PHILADELPHIA
TT-I's employes have foi'med a Pep club
and elected Miriam Gill president, George
Evans vice-president, Louise Azzarano treasurer,
Peter Ciccota assistant treasurer and
Pauline Hurowitz secretary. Helen Bardon
was put in charge of the social committee
. . . Isabelle Dalton, U-I inspector, was home
ill . . . Edna Laurelli, U-I assistant cashier,
has received an engagement ring . . . Jeff
Livingston, U-I home office, accompanied
Alexis Smith on her appearance to the Aldine.
. . . Paramount
. . . Mrs.
U-I exploite«r Phil Laufer was in town to
work on "Wyoming Mail"
Decorating Co. is redecorating Bob Levine's
Riverview Theatre in Norfolk, Va.
Prank Dougherty will become assistant
cashier at UA when she returns from her
honeymoon . . . Jean Gavetti, formerly assistant
cashier at UA, has resigned to become
cashier at ELC.
William Goldman's Karlton Theatre, which
is undergoing extensive renovations for reopening
as the Midway, is not affected by
the new government ban on building amusement
places . . . Charles Amsterdam, of the
Charles Sweets Co., Inc., is in Hot Springs,
Ark.
"Hamlet" opened at the Aldine on Wednesday
1 1) at regular boxoffice prices . . . Henry
Friedman, local exhibitor, will fly to Puerto
Rico to start work on the first ozoner in
that country. Friedman is associated with
some U.S. and Puerto Rican businessmen to
construct the 850-car Candado Drive-In
previewed "Border Street" at the
Princess for Polish organizations and Rabbis
LaVine, former part owner of
Favorite Films, is now city salesman for U-I
Picture Associate's annual buffet
dinner and election meeting has been
postponed until November 6. It will be held
at 6 p. m. at the RKO screening room .
RKO is prereleasing a Sportscope short subject
on Connie Mack.
Dick Mayers is the new MGM exploiteer,
replacing James Ashcraft who has retired.
Ashcraft was feted by the town's corps of
press agents at George Pishman's home.
Among those present were Dick Mayers and
Ed Gellner of MGM, Mike Weiss of Paramount,
Irv Blumberg and Everett Callow of
S-W, Bob Pryor of WCAU. Milt Young of Columbia,
Cy Cohen of the Daily News, Eddie
Rosenbaum and Ted Vanett of William Gold-
Walt Disney to Go on TV
HOLLYWOOI>—Walt Disney plans to make
his television debut Christmas day on a special
program. On the same show will be
Edgar Bergen and Charlie McCarthy, who
go on television Thanksgiving day for the
same sponsor.
DRIVE-IN THEATRE
PORT HOLE BLOWER
Eliminates Oust, Bugs and Rain From Coming In I
Hole — Also eliminates use of Optical Glass, There
givino clearer and cleaner projection.
DRIVE-IN THEATRE MFG. CO. Ki;?,'.,^"i'.irMo
man. Max Miller of ELC, and Sam Lischin of
the Inquirer. Ashcraft was presented a $100
bond, a caricature of Leo the Lion and a
traveling bag.
Elmer Hollander of the St. Cloud Amusement
Co. was on Vine street . . . Ned Yaffe,
of the Y&Y Supply Co. was upstate on business
. . . Stanley-Warner's Orient Theatre will
close Sunday (5) ... Paramount's Frankfort
has reopened with its former double-feature
weekend policy . . . Rose Shapiro, ELC biller,
will sing at the Deborah sanitarium Monday
evening (6i ... Grace Amrosini, ELC
contract clerk, was vacationing.
Mrs. Marie Dalton, WB inspector, fell and
broke her wrist.
Dodge Dealers Discuss
'Solomon's Mines' Tieup
NEW YORK—Regional representatives of
the Dodge Motor Co. met here Friday (3)
to complete plans for cooperation with showings
of "King Solomon's Mines." The group
came from the New York area, Philadelphia,
Harrisburg, Baltimore, Wilmington, Providence
and Boston.
The Dodge division of Chrysler Motors
made special trucks for hauling equipment
and supplies on the safari across Africa of
the company which made the location scenes.
In addition to magazine and newspaper advertising
tied in with the film, the motor
company has made a one-reel short for its
dealers, who will show it at luncheons and in
showrooms in their territories.
Similar dealer meetings are to be held
in other parts of the country.
Allied Service Picks
Eleven Directors
PHILADELPHIA—Eleven directors of Allied
Motion Picture Theatre Service, Inc.,
were elected to serve for one year at the annual
stockholders meeting October 25. They
are Martin B. Ellis, Cecil Felt, Ben Pertel,
Jack Greenberg, E. B. Gregory, Sidney E.
Samuelson, Samuel Segal and E. Roy Sullender,
all of Philadelphia, and Rubin Shapiro
of Havertown, William H. Snyder jr.. New
Oxford, and Laurence E. Woodin, Wellsboro.
The reports of the officers and audited
financial statement for the second year of
operation were submitted to the stockholders
and all were approved. The buying and booking
service now represents 55 theatres.
Following the stockholders meeting, the new
board organized and elected the following officers:
Sidney E. Samuelson, president; Ben
Pertel, vice-president; Albert M. Cohen, secretary;
E. B. Gregory, financial secretary;
Cecil Felt, treasurer, and E. Boy SuUender,
assistant treasurer. Sullender is also head
buyer and booker of the company.
U-I Plans Record Magazine
Campaign for 'Harvey'
NEW YORK — Universal-International is
planning record newspaper and magazine
advertising for "Harvey," according to David
A. Lipton, national advertising and publicity
director, who is in town for conferences
on the campaign.
Twenty-seven national magazines with a
circulation of more than 63,000.000 will be
used. These will include national weeklies,
mass circulation monthlies, family publications,
women's magazines and teenage publications.
WASHINGTON
Tack Safer, manager for Monogram here,
has been promoted to manage the New
York exchange. Milton Lipsner has been
transferred from Oklahoma to head the local
office . . . The Paradise Drive-In, Deer Park,
closed October 28 . . . Leon Black, Rome Theatres,
Baltimore, underwent a tonsilectomy
in Union Memorial hospital.
Mark Silver, former district manager for
United Artists, has formed a buying and
booking combine. Theatre A.ssociates, with
headquarters at 1301 North Chase, Baltimore
Wagner, Playhouse, Dupont and
Little theatres, underwent an operation in
Milton Schwaber,
Georgetown hospital . . .
Schwaber circuit, Baltimore, made one of his
rare visits to Pilmrow . Gordon Contee
is at home convalescing from a severe
case of pneumonia . Gonder. owner
of the Maryland Theatre in Oakland and
the Grand in Priendsville, w^on the primary
nomination for Democratic state senator.
Agnes Childress is the new shipper at National
Screen Service, replacing Loretta Core,
who has returned to New York . . . Elmer
Brient, RCA, has taken over the building on
New Jersey avenue formerly occupied by Republic
. . . Many oldtimers on Pilmrow will
remember Charles Boyer who died recently
at the age of 86. He operated the Central
and Opera House theatres in Martinsburg,
W. Va., the Colonial in Winchester and the
Palace in Hagerstown. The latter was taken
over by Mrs. Clara Wachter and renamed
the Henry.
Tent 11 held a big Halloween party in the
clubrooms on Saturday night with doughnuts
and cider on the menu. The women's social
committee, headed by Mrs. Araline Adams,
helped make the affair a grand success.
Orville Crouch, assistant to Carter Barron,
is recuperating from an appendectomy at
George Washington hospital . . . Sympathy i
to the family of Walter Pacy, Durkee circult,
who died of a heart attack while on
his way to Florida.
Bob Kutler, assistant shipper at 20th-Fox,
resigned . . . Lloyd Wineland sr. and jr. returned
from a hunting trip in Maine. "Not
much luck," said Lloyd jr. . . .
Jeanette
Adams, Monogram stenographer, has joined
Republic.
Special Men for 'Fury'
NEW YORK—John Markle and Murray
Roman have joined Robert Stillman Productions
as special exploitation men. They will
leave Monday for Lincoln, Neb., and Wheeling,
W. Va., to handle test campaigns for
"The Sound of Fury," which is being released
by United Artists.
46
BOXOFFICE November 4, 1950

'
England;
i Empire
1
and
I
'
formance,
'
guests
I
I
I
. CRITICS
, Dilys
I
. . Al
. . Frank
Command Show Proves At the TOA Convention in Houston
Big Hit in London
LONDON—Britons forgot the recent controversy
over whether or not "The Mudlark"
(20th-Fox) was a British film and turned
out en masse for the command performance
held Monday ( 30 ) at the Empire Theatre with
the king and queen and princesses Elizabeth
and Margaret present. More than $150,000
was netted for charity.
PRESENTED TO ROYALTY
Notables of the social, business and film
worlds were present, including Irene Dunne,
who impersonates Queen Victoria in the film;
TjTone Power, Jimmy Stewart, Marlene
Dietrich, Claudette Colbert, Montgomery
Clift, Ray Milland, Gloria Swanson and June
Haver.
Murray Silverstone, vice-president of 20th
Century-Fox: W. J. Kupper, managing director
of 20th Century-Fox, Ltd., in England;
Fred Fox, head of 20th-Fox production in
Reginald C. Bromhead, president
of the Cinematograph Trade Benevolent
Fund, and Nat Karson, director of the
stage show, also attended.
Barney Balaban, George Weltner, Lew
Schreiber and Russell Holman of Paramount
i
Phil Reisman of RKO also attended.
All were presented to the king and queen
after the show. Following the command perthe
Hollywood guests and others,
including the New York film critics, were
at a party given by the Motion Picture
Ass'n of America at the Hotel Savoy.
For a short time before the show there was
some doubt as to whether it would be held
because the royal family went into mourning
following the death of the king of Sweden.
It was ruled that because the receipts were
for charitable purposes the occasion was state,
rather than social.
Some of the London critics were cool as a
result of the controversy which preceded the
showing. Some Britishers contended that bei
cause the producer, Nunnally Johnson; the
I director, Jean Negulesco, and the star, Irene
Dunne, were American the picture should not
be classified as a British picture, even though
it had been made in England. The general
'
reception was cordial, however.
GUESTS OF FOX
New York critics, who were the guests of
20th-Fox, were taken on a social and sight-
'
seeing whirl before the showing and after-
(
wards. Rose Pelswick, Archer Winsten and
Alton Cook took part in a panel discussion
over the British Broadcasting Co. network,
with Leonard Mosely of the London Express,
Powell of the London Sunday Times
i and Pat Holt of the London Herald repre-
. senting the British. This took place Tuesday
(31).
On Saturday the New Yorkers were guests
of Sir Alexander Korda at a luncheon, and
that night they were entertained at a dinner
given by the London tradepress.
Howard Hughes Sues UA
NEW YORK—Howard Hughes has filed
suit in New York supreme court against
United Artists seeking an accounting since
January 1, 1949, of funds allegedly received
and held from distribution of "The Outlaw."
Jesse Lasky (second from right), veteran producer, learned at a luruludii meeting
at which he spoke that the industry will honor him at a testimonial dinner
January 15 in Hollywood, As he completed his speech, a telegram from the Screen
Producers Guild arrived informing TOA members and Lasky as well of the testimonial
to honor "the man who first brought quality to the screen." In the photo with him,
left to right, are K. J. O'Donnell, convention chairman; S. H. Fabian, member of the
board, and A. Julian Brylawski, Washington, D. C, chairman of TOA's national
legislative committee.
A little play at the registration desk, where Houston had some of its prettiest
girlr on hand to welcome the delegates. Getting into the spirit of the gag shot are
(L to R) Morton Thalhimer, head of Neighborhood Theatres, Richmond; A. H. Blank
of Tri- States Theatres, and Hunter Perry, Charlotteville, Va.
VIRGINIA
BRISTOL—Frank A. Bowling, city manager.
Neighborhood's Cameo and Lee, has moved
his family here from Hopewell. Bowling formerly
was manager of the Beacon in Hopewell
. . . Dave Kamsky, Neighborhood home
office official, was in conferring with Frank
HOPEWELL—Ralph Davis, Beacon head
to civic organizations plugging one film . . .
Frank Bowling, city manager, Bristol, was
here to see employes of both Hopewell houses
... A new light fixture was installed in the
Beacon lobby . A. Wolf jr., Alexander
Film Co. representative, visited Dave
McCoy and Al Chrismer.
PETERSBURG—James Bailey, former
manager of the Palace, has been discharged
from the navy at Great Lakes, 111., and will
return to position with Neighborhood Theatres
. Jesse Watson was in Hopewell
. .
visiting Dave McCoy, manager, Beacon.
Bowling . . . Tlie Lee is running a midnight
show each Saturday . . . Tex Ritter made
radio talks on both local stations when he
was here for a personal appsaiance at the
Cameo .
"Fuzzy" St. John, is booked
into the Cameo for a one-day stand.
Mrs. Rachel Gohz, 76, Dies
NEW YORK—Mrs. Rachel Goltz, 76,
mother of Joseph C. Goltz, foreign sales
manager of Eagle Lion Classics, died Wednesday
(1) at Dallas, where she had lived for
45 years. She left three other sons and two
daughters. Goltz flew to Dallas for the funeral,
held Friday.
. . . Earl Arthur,
usher, has received his notice to report
former
for
a draft physical
usher, now in the navy, is reported to be in
Korea on a destroyer escort . . . Dave McCoy,
manager. Beacon, sent out 50 peisonal letters
Improvise in Pictures
It is said that Abbott and Costello improvise
much of the dialog when working in
pictures.
BOXOFFICE November 4, 1950 N 46-A

. Paramount
. .
COMPO Group Picked
For Buffalo Area
Representatives of exhibition and distribution
at the all-industry meeting in
Buffalo formed a committee to work with
COMPO. Seated, left to right, Robert W.
Coyne, special counsel for COMPO;
George H. Mackenna, manager of the
Lafayette Theatre, appointed temporary
chairman; Arthur L. Mayer, executive
vice-president, COMPO. Standing, left to
right: George J. Gammel, president,
MPTO of western New York; Dane Miller,
U-I manager and COMPO distributor
chairman, and Max Yellen, Century
Theatre Co.
BUFFALO—George H. Mackenna, who was
named temporary chairman of COMPO in
this exchange area at the recent meeting
attended by Arthur L. Mayer and Robert W.
Coyne, is making up a committee of representatives
from all branches of the industry
to work with COMPO, and expects to announce
the personnel soon.
Among those who attended the recent meeting
at Castle Inn:
William Dipson
Herbert Berman
George Kakouros
Henry DiUemuth
Andy G.bson
gf";°'d Slotnick
,, o .1.
Marion Gueth
Phil Cohen
Clayton Cornell
James H. l^shelman John McMahon
Vincent R. McFaul Jack Goldstein
Charles B. Taylor Sam Yellin
Max Yellen
Charles Martina
Robert T. Murphy Sam Geffen
George J. Gammel Marvin Atlas
Jack Chinell
Francis Maxwell
Merritt Kyser
Arnold Febrey
C. J. Basil Henry Howard
Al Pierce
Harry Berinstein
Harold Hughes
Max Fogel
Bill Breteton Abe Harris
June Polland
Elmer F. Lux
Dave Miller
Harry Berkson
Roy Pashley
Sid Cohen
William P. Rosenow Jack Mundstuk
Leon Serin
Carl Rindcen
Arthur Rose
Stanley Mittlelehldt
Leon Herman
Jerry Spandau
Fred Itzenplitz
Robert Dame
Sidney Pieifler
James Fater
Gerald Westergren
Irving Cohen
Spence Balser
Eddie Meade
Don Passen
George HoU
Ed Fitzgerald
Myron Gross
Harold Murphy
Bill Basil
Al Fitter
Tom McMahon
Frank Saviola
Al Sicignano
Ettinger Co. to Publicize
Treasury's Bond Drive
NEW YORK—The U.S. savings bond division
of the Treasury department has signed
the Ettinger Co. as publicity and public relations
counsel, according to Nate Colwell, chief
of the radio and television section of the
division.
ALBANY
The Paramount, Schroon Lake, lias closed
. . . Phil
. . Passes for
for the season, but the Strand there remains
open Thursday through Sunday.
Charles Rossi operates the former. His
brother John runs the latter
Baroudi is now operating his Indian Lake
Theatre two nights a week. Baroudi reported
tliat business has been good at the
Family, Warrensburg. He also runs the
Northwood in North Creek
the Colonial, Albany, are being given to patrons
of the Hawaii Klub on the Albany-
Schenectady road in interviews conducted
by Walt Sheahan over WROW. Several
vaudeville acts at the Colonial are interviewed
Tliursday nights. Assistant Manager
Lou Hart drives them to the night club.
Gerry Atkin, Warner zone director of advertising
and exploitation, is a skating fan.
He saw two performances of "Ice Vogues of
1951" at the Washington avenue armory .
Attendance at the Saturday matinee in
Fabian's Palace for combined film show and
telecast of the Notre Dame-Michigan State
football game was reported to be around 1.200.
It was the third contest televised on the
full-size screen. Some of the women who
came to see "All About Eve" did not stay for
the entire telecast.
Fire in unused dressing rooms under the
stage of Fabian's Leland did minor damage.
It was discovered at 11:46 p. m. by two
ushers, who first tried to extinguish the
blaze and then summoned the fire department
. sneak-previewed "Mr.
Music" at the Palace. Exhibitors present included
Phil Baroudi, operating in North
Creek, Warrensburg and Indian Lake, and
Charles Rossi of the Paramount and John
Rossi of the Strand, Schroon Lake. Manager
Ed Maloney and exploiteer Ed Wall
arranged the showing.
The Times-Union Watch Tower, in commenting
on the death of Al Jolson, said:
"Remember the last time Jolson visited Albany?
Charley Smakwitz, Warner zone manager,
rigged up a gag. He hired a Gay
Nineties carriage, with a guard of six Strand
ashers in high hats and tails, and paraded
Al from the Union station to the Ten Eyck.
Al was so tickled with Charley's publicity
he invited him to Florida for a vacation."
"Stars in My Crown" was personally endorsed
by Manager Paul Wallen of the
Grand in a letter-type ad . . . Tony Portanova,
for six years on the staff of the
Colonial, resigned. Austin Monroe, a graduate
student at State Teachers college, succeeded
him ... J. Meyer Schine, president
of Schine circuit and Schine hotels, and
his son-assistant David Schine attended the
reopening of the Empire room in the Ten
Eyck hotel.
Alan V. Iselin has become assistant to
Nell Hellman at the offices in the Paramount
Theatre here. Iselin was graduated from
the University of Colorado in engineering
and was an ensign in the Pacific area during
World War II . . . Morey "Razz" Goldstein,
general sales manager for Monogram, stopped
here for a huddle with Manager Nate Dickman.
They drove to Gloversville for conferences
with George Lynch, chief buyer for
the Schine circuit, and other Schine men.
Para. Booking Plan
Discussed at Albany
ALBANY—Paramount's new booking plan
was discussed at a two-day meeting in the
local branch by Al M. Kane, assistant eastern
division manager, and Phil Isaacs, assistant
to Hugh Owen. Huddling with them
were branch Manager Ed Maloney, exploiteer
Ed Wall, salesman Jimmy Moore and
Gordon Bugie and bookers Dick Keating and
Frank Lynch.
Kane and Isaacs detailed the plan of releases
in which each picture will first be set
in a large city and dates in surrounding communities
will follow. Advertising campaigns
will be mapped so that benefits will flow to
the nearby towns. The present practice of
day-and-date bookings in several neighboring
cities will be ended. For the Albany exchange
district, the plan becomes effective
with the Thanksgiving release of "Let's
Dance."
New Controls Won't Hurt
Much in Buffalo Area
BUFFALO—The government's ban on the
construction of amusement and recreational
centers is unlikely to change materially the
building picture in this area, contractors and
architects report. They explain the amount
of private amusement and recreational construction
has been relatively small compared
with the volume of other types of
building.
Tlie new Abbott a Dipson community
theatre in South Buffalo, is the only new
theatre to be built in this area in several
years and it was completed before the ban
went on. A few new drive-ins were completed
months in advance of the issuance
of the new controls.
One architect expressed the opinion that
the ban probably nipped in the bud .some
plans for amusement and recreational centers
tliat were in preliminary stages, but
had not reached architect's drawing boards.
He said a number of promoters of these
projects were expected to take such plans
off the shelf because of the continuous rise
in prices.
Review Board Classifies
12 Films for Family
NEW YORK—Two of the four features
and all ten short subjects listed in the National
Board of Review guide for the week
ending October 28 are classified for family
audiences. The two features are "The Jackpot"
(20th-Foxi and "Mad Wednesday"
(RKO). "Undercover Girl" (U-I) is classified
for mature audiences. No classification is
assigned
"Two Weeks With Love" (MGM).
Columbia shorts listed are "Borodin's
Prince Igor" and "Candid Microphone." The
RKO shorts are "Crocodile Hunters," "A
Day in Manhattan" and "Football's Mighty
Mustang." The MGM shorts are "The Framed
Cat" and "Wrong Way Butch." The U-I
shorts are "Jerry Gray and Orchestra" and
"Ti-easure of The Nile," with the latter getting
special mention. The one 20th-Fox
short is "The Gathering Storm" in the March
of Time series.
4S-B BOXOFFICE November 4, 1950
i

I
Town"
. . . Jack
. . . Most
. . . Tent
. . Lou
. . . Stanley
. . Manager
. .
SCIENTIST HONORED—Dr.
Vladimir
K. Zworykin, left, outstanding television
scientist, receives the 1950 Progress Medal,
highest award of the Society of Motion
Picture and Television Engineers, from
Earl I. Sponable, president. The presentation
was made at the 68th semiannual
convention at Lake Placid, N. Y. Dr.
Zworykin was also awarded honorary
membership in the SMPTE.
Contest on 'Let's Dance'
Is Arranged by Schine
ALBANY—Schine managers in tlie Albany
and Buffalo exchange districts will compete
in an Ed Wall award promotion contest to
be held in connection with Paramount's
"Let's Dance," breaking at Thanksgiving.
Wall is director of advertising, exploitation
and publicity for Paramount upstate. He
and Seymour L. Morris, director of exploitation
and publicity for the Schine circuit, met
in Gloversville to arrange details of the contest.
First prize will be a S75 government
bond, second a $50 bond and third $25. Distribution
of 200,000 heralds for "Dance" is to
be a feature of the promotion.
DeRochemont Is Making
Interior Scenes at Hub
BOSTON—Louis DeRochemont's "Whistle
at Eaton Falls" company will shoot interior
scenes at the Northern Industrial Chemical
Co. factory after making location scenes in
Portsmouth, N. H., for the past several weeks.
Murray Hamilton, most recently in the
original Broadway company of "Mister Roberts."
has been signed for a featured role in
support of Lloyd Bridges and Dorothy Gish,
who are starred, and Carleton Carpenter,
who is featured. The picture Is a dramatization
of actual incidents from real life. Co-
'lumbia will release.
RKO Metropolitan Spots
Book Favorite Reissues
NEW YORK—Favorite Films Corp. has
closed a deal with RKO Theatres to play the
2ane Grey double bill reissue program, "Hell
and "Buffalo Stampede" in 40 metropolitan
theatres November 13 and 14. ac-
Jording to Moe Kerman, president of Fa-
'orite. "Hell Town," formerly titled "Born
X) the West," stars John Wayne, Marsha
iunt and Alan Ladd. "Buffalo Stampede,"
)riginally "The Thundering Herd." features
^landolph Scott and Buster Crabbe.
BUFFALO
. . . Deputy
T^uke Elliott, manager of the Olympia in
Watertown, staged a big football rally in
that Schine house recently before the Watertown
High school and Immaculate Heart
academy game . Levitch has resigned
as manager of the Capitol in Rochester and
has returned to his store in Buffalo. Howard
Carroll operates the house
Fire Chief J. G. Murray and Chairman Alex
Beebee handed an orchid to Les Pollock in
Rochester the other day, praising the Loew's
State Theatre manager for his excellent
handling of the entertainment part of the
firemen's benefit show.
Jack Mundstuk, manager at MGM, has
moved into his new home on Fordham drive
Gilmore, former MGM exploiteer
here, stopped here en route from Michigan
to Florida, where he will spend the winter
Jerry Carson, assistant
in real estate work . . .
at the Paramount Theatre, is the
happiest man in town. Just as he was
about to depart for service in the army
after a farewell party had been given in his
honor and a beautiful watch presented to
him by fellow Paramount employes—he received
a telegram informing him that Uncle
Sam was going to try and get along without
him. Jerry is passing around the cigars.
Laura Claubeaux, after almost a quarter
century service at 20th-Fox, has resigned
to enter business with her husband Bob in
Williamsville. Bob formerly was booker at
the Eagle Lion office . . . Among those noted
at the annual Shriners veterans luncheon
gathering the other day in Hotel Statler
were George J. Gammel, Charles B. Taylor,
William P. Rosenow and James H. Eshelman
of the drive-ins in this area closed
last Sunday night.
George E. Kadura, who at one time was
member of the Three Meyakos act, died at
his home in Hamburg, N. Y. At the time
they retired from show business in 1933, the
Three Meyakos were considered the highest
paid Oriental act in the amusement world
7 gave a big Halloween party Saturday
night (4) in the club's headquarters
on Delaware avenue, with games, prizes,
music and dancing. Clint, the Variety chief,
served one of his famous chicken plate dinners.
Although the practically rebuilt Palace
has been open in Jamestown for many
months. Manager Germain Germaine continues
to pound away at the many features
of the Dipson house, such as retractor seats,
the appointments, the attractions, the sound,
the luxury, etc. He plays all up prominently
in most of his ads and it pays off at the
Charlie McKernan, manager
boxoffice . . .
of the Seneca, Paramount house in South
Buffalo, is going to town to put over the big
shows offered in this palatial neighborhood
theatre. Charlie is getting out new ads, new
trailers and greatly extending his outdoor
billing.
Elmer F. Lux, chief barker of Variety Tent
7, city councilman at large and general manager
of Darnell Theatres, is a candidate for
director of the Automobile club. The election
will be held November 20 . . . Eliott Forman
was in working with Earl Hubbard on
some coming MGM attractions in the Century
Theatre. Forman ran into his old
friend. Jack Gilmore. who at one time was
MGM exploiteer in this neck of the woods.
Forman will be here a few weeks until a
successor is named for Ben Kaufman, who
recently resigned as area publicist.
There now are close to 150,000 TV sets
in the western New York area, according
to the latest figures. A year ago there were
about 30.000 . . . Jack G. Chinnell, RKO
manager, arranged a sneak preview and
tradescreening, with Robert T. Murphy, manager
at the Century Friday night. The Century
soon will blossom forth with a new
Main street marquee and upright sign . . .
Jack Paar, former WBEN disk jockey, has
a small role in "Walk Softly, Stranger,"
current on the Century screen.
Mildred Malzer has resigned at Uppert to
become contract clerk at Eagle Lion Classics,
where she succeeds Beverly Bickel, who
has been appointed cashier by Manager
Mannie A. Brown. Ruby Tresch resigned as
.
ELC cashier to join her soldier hubby in the
south Tom McMahon reports
that an extensive remodeling and reseating
program is under way at Shea's Elmwood
Mittlefehldt, manager of Shea's
North Park, and Fred Itzenplitz, Shea's Kensington,
report overflow business at recent
midnight horror shows in each community
house.
"Ail About Eve" was being presented at
the Center on a regular continuous performance
policy and this "continuous" idea
was played up big in all ads, lobby, trailers,
outdoors, etc., to offest the big New York
campaign on "scheduled performances,"
which seemed to affect other cities outside
the metropolis when the picture opened . . .
Al Sicignano of Edward L. Hyman's New
York United Paramount Theatres staff last
week conferred with James H. Eshelman,
district manager here, on bookings.
William Brett, president of Skyway Drivein
Theatres, now that the outdoor season
has closed, is getting southland conscious.
He'll probably go on a motor tour to Florida,
etc., "to look over drive-in developments" .
Tickets were going like hot cakes for the
Horace Heidt show which the News is bringing
for two nights soon in Kleinhans Music
hall.
Star Paintings Exhibited
BUFFALO—A large painting of Buffalo's
own Katherine Cornell is among the exhibits
at a special exhibition in Albright Art Gallery,
. . . the
entitled "Dramatic Choice Theatre Collects." Paintings of other stars
being shown include Katharine Hepburn,
Ina Claire, Helen Hayes, Ona Munson, Ilka
Chase, Gertrude Lawrence, Dorothy Mc-
Guire, Gypsy Rose Lee and many others.
The exhibit is attracting many persons interested
in the theatre world.
Elliott Trotta Married
NEW YORK— Elliott Ti-otta, son of Vincent
Trotta, industry artist, was married
Saturday (4) to Lillian Elizabeth Brown in
Miami. The couple will honeymoon in New
Orleans.
fOXOFFICE :: November 4, 1950 46-C

Swedes to Close Studios rT:il'!i?r*
// Taxes Are Not Cut
NEW YORK—Swedish production will end
January 1 and the gap will be filled with
foreign imports unless the government grants
tax relief to the industry there, according to
Dr. Carl Anders Dymling. chairman of the
Swedish Film Producers Ass'n and president
of Svensk Filmindustrie. A government committee
is now studying a request for relief
from the industry.
Dr. Dymling told of Swedish problems at
an interview Tuesday (311 at the Motion Picture
Ass'n of America headquarters. With
him were Gustav Scheutz, president of Europa
Film and vice-president of the SFPA,
and Rune Waldekranz, Swedish author, critic
and executive producer of Sandrew Studios.
They were ending a three-week stay in the
U.S. as guests of the MPAA advisory unit on
foreign films, supervised by B. Bernard Kreisler.
.ADMISSION TAX IS 38%
Dr. Dymling said the difficulty in Sweden
is due to a 38 per cent government tax on
admissions. A former tax of 21 per cent had
not proved too burdensome because exhibition
profits had made up for production losses.
Admissions have not been increased in ten
years, and now attendance is declining.
Sweden has been making between 30 to 40
features annually at an average cost of $70,-
000. chiefly for the domestic market of 400
seven-day-open and two-shows-a-day thea-
STRICT FILM CENSORSHIP
Both Dr. Dymling and Waldekranz discussed
Swedish censorship. Tlie former .said that
Swedish censors decided what films are un-
for children only, while here all films must
fit
be suitable for all the family. Waldekranz
.said 80 per cent of all imports from U.S. are
denied children under 15 years of age because
of the presence of brutality, violence
or, sometimes, sex. Among them was "The
Three Musketeers." A majority of Swedi.sh
fUms are .similarly denied children. Waldekranz
added that it is a "pity" Sweden gets
so many "B" pictures from the U.S. because
they hurt U.S. prestige. Grosses of both
Swedish and U.S. films there are about
equal at 40 per cent.
Dr. Dymling said the lack of a MPAA production
code seal on Swedish films had not
seemed to keep them out of the larger thea-
tres. While in Hollywood, he tried to interest
local producers in making films in Sweden,
he said, but the future in that respect looked
very uncertain. Scheutz said he was impressed
with the system of magnetic recording
he saw there and will try to introduce it
in Sweden.
Theodore Smith, assistant to John G. Mc-
Carthy, MPAA vice-president in charge of
international relations, told how MPAA has
tried to have Washington reduce both film
tariffs and import duties. He said that untO
recently the U.S. had been "tragically isolated
both politically and economically" from the
rest of the world.
Kreisler said there are 68 U.S. distributors
of foreign films, of whom eight specialize
in handling Scandinavian films. He quoted
from a letter from Nathan Golden, chief of
the motion picture division of the U.S. Department
of Commerce, which said the MPAA
foreign advisory unit plan aids Marshal]
Plan countries.
A farewell luncheon to the Swedish delegation
followed at the Harvard Club. They were
Wednesday (1) guests of J. G. Lindstrom,
head of the United Nations film unit, at UN
proceedings.
Norway, Sweden, Ireland
Have Construction Curb
WASHINGTON—For whatever small consolation
it is to U.S. exhibitors, the U.S. government
isn't the only one restricting construction
of new theatres.
Commerce Department film chief Nathan
D. Golden in his latest batch of reports on
situations abroad declares that Norway,
Sweden and Ireland all restrict new con-
tres and 2,150 one-evening-a-week theatres.
Between 170 and 200 U.S. films have been
shown there annually. Next to Swedish films
they are the most popular, and their number
will be increased if tax relief is not granted.
Dr. Dymling .said the delegation arrived in
the U.S. with no great expectations and was
leaving with not too great a hope of overcoming
marketing problems here, but did struction of theatres and other amusement
understand them better as a result of the spots. In Sweden, for example, only two new
visit. He would be glad to sell four or five theatres were built during the past 12 months,
Swedish films here each year. "Torment" in both cases to replace theatres destroyed
has been successfully shown in about 300 U.S. by fire.
art houses over a period of several years. A The situation may take a slight turn for
new film, "It Can't Happen Here," has been the better in Ireland. "A number of exhibitors,
anticipating government action remov-
made with an eye on the U.S. market, as it
is partly in English and plans are to dub in ing the current restriction on theatre construction,
have recently been active in pre-
English titles for the remainder of the footageparing
plans for building new theatres,"
Golden reports.
Philippines' Remittances
Will Be Cut This Year
WASHINGTON—Tighter remittance controls
and lower earnings will cut U.S. remittances
from the Philippines this year
almost to half of the 1947 and 1948 levels,
the Commerce department believes.
In those two earlier years, $4,500,000 was
remitted annually. This year, according to
Commerce film chief Nathan D. Golden, remittances
may drop to about $2,400,000.
In the first place, new remittance regulations
limit the distributors to 72 per cent
of current earnings, and in any event, this
cannot exceed 72 per cent of 1949 earnings.
This latter restriction is academic right now.
however, since earnings are down sharply.
In Film Exports
1
NEW YORK—The French government is
trying to induce French film producers to
make better pictures more suitable to the
international market by offering them a production
bonus of seven per cent on the domestic
gross of each picture and 35 per cent
on foreign sales, according to Michael Safra,
^
producer of Maurice Chevalier's latest film, m
"Ma Pomme." The production bonus must be
reinvested in future film production.
Safra has arrived in America for a twomonth
to ten-week stay in order to cooperate
with Discina International Films on publicity
and production for "Ma Pomme," which is
scheduled to open in New York late in 1950,
preferably around Christmas, according to
Norman Katz of Discina.
While in America, Safra will meet with
Robert Siodmak to discuss details of a bilingual
feature, tentatively titled "Women,"
which the two will co-produce in France.
Siodmak is currently directing "The Whistle
at Eaton Falls" for Louis DeRochemont in
New Hampshire. On his return to France,
Safra will produce "Ca.sque D'Or," starring
Simone Signoret and, later, will make another
feature "Y Tant d'Amour." starring Chevalier.
Safra, who has produced all of Chevalier's
films since World War II. has a friendship
contract with the star to produce aU of
his feature pictures.
Chevalier is currently doing his one-man
show in Paris, where it is a great hit, but
Safra hopes to bring the French star to
America to do his show here and help publicize
"Ma Pomme." The star recently celebrated
his 50 years in show business in
France.
Safra believes that American taste is becoming
more adult and will accept French
films. In ten years, French films may even
play the American circuits, Safra said.
, |
Picture Copyright Plan
Dropped by UNESCO
WASHINGTON — The United Nations
Educational. Scientific & Cultural Organ- ^
ization has abandoned plans to develop a
universal system of motion picture copyrights
following a two-week conference of international
copyright experts.
The conference, which began October 23.
voted to recommend to congresses and parliaments
of various countries that they amend
current copyright laws which would protect
motion pictures.
The conference is now laying plans to extend
current copyrights. The current law
allows for 28 years on an original and an additional
28 years on a renewal before the work
becomes public domain.
UNESCO scheduled a meeting of the copyright
experts following the receipt of replies
to a questionnaire sent to all countries of the
world. Of the 37 countries submitting replies,
the majority, including the U.S.. favored the
idea of considering a new convention. The
majority of the countries favored inclusion
of a provision providing minimum copyright
protection, whether or not such protection is
granted under the laws of the individual
countries.
4G-D
BOXOFFICE
:: November 4, 1950
J

i
The
'
NEWS AND VIEWS THE PRODUCTION CENTER
(Hollywood Office— Suite 219 at 6404 Hollywood Blvd.: Ivan Spear. Western Manager)
Premiere for 'Eve'
Moved Up to Nov. 9
HOLLYWOOD—Originally set for Wednesday
(22). the west coast invitational premiere
of 20th Century-Fox's "All About Eve"
has been moved up to Thursday (9). The
Bette Davis starrer will make its formal
debut at Grauman's Chinese Theatre.
Arrangements have been completed for
staging the world premiere of "Tokyo File
212," produced by Dorrell and Stuart Mc-
Gowan and George Breakston, in Tokyo December
15. The feature, filmed independently
with Florence Marly in the starring role,
iwill be screened at the Ernie Pyle Theatre
in the Japanese metropolis. Releasing arrangements
for the opus have not yet been producers.
set. It was produced entirely in Japan.
Robert Stillman Productions is setting up a
series of prerelease engagements for "The
Sound of Fury," the company's initial pic-
'ture for United Artists distribution, to test
ithree advertising and exploitation approaches.
'Irving Rubine, StUlman vice-president and
publicity director, planed to Phoenix to complete
plans for one test engagement in the
Arizona capital, where the film was shot,
and where it will open about midmonth.
Other test runs are being scheduled in four
Bastern and midwestern cities.
Simultaneous premieres for U.S. military
forces in two strategic areas—Korea and
3ermany—are planned by Lippert Produci;ions
for the "The Steel Helmet," story of
:infantry action in Korea, now before the
fiamera with Samuel Fuller as producer-direc-
;or.
screening in Seoul was arranged by
(.iieut. Col. Barney Oldfield, air force public
j-elations officer and former Hollywood pubicist,
while he was in Korea. He has just reurned
from the Korean front and is now in
Washington. Before leaving for the Orient
le huddled with Fuller and Marty Weiser,
jppert publicity-advertising chief, concerning
the Seoul premiere.
The Berlin premiere will be staged for the
6th infantry's first division, to which Fuller
i'as attached during World War II.
!)iscuss Music Awards
HOLLYWOOD—Possible revisions in rules
overing music awards for the forthcoming
( jlcademy of Motion Picture Arts and Sciences
'
Jscar sweepstakes were discussed by mem-
'ers of the Academy's music branch at a
meeting Thursday (2). Johnny Green, MGM
lusical director, was chairman of the session.
Independent Producers
Discuss Loyalty Oath
HOLLYWOOD—The loyalty oath, a hot
conversational topic on almost every filmland
front, was one of the major subjects
for discussion at a membership meeting of
the Independent Motion Picture Producers
Ass'n, over which I. E. Chadwick presided.
Edward Finney was named an IMPPA
delegate to the Motion Picture Industry
council and the organization agreed it will
endorse an industrywide loyalty oath when
a uniform and acceptable measure of that
nature has been drafted under MPIC auspices.
Chadwick also discussed the progress of
contractual negotiations with the lATSE,
which is seeking cost-of-living increases in
its current wage scales with independent
Producer-Writer Brackett
Released by Paramount
HOLLYWOOD—Terminating a ten-year
association with the studio, Charles Brackett
asked for and received a release from the
balance of his term contract as a Paramount
producer-writer. He did not immediately
announce his future plans.
Brackett, current president of the Academy
of Motion Picture Arts and Sciences,
joined Paramount initially as a writer and
subsequently teamed with Director Billy
Wilder to turn out such pictures as "The
Lost Weekend" and "Sunset Boulevard."
AWARD TO GEORGE MURPHY—
Maj. Gen. Thomas J. Hanley jr., chief of
military personnel procurement service
division, is shown g:iving a plaque to
George Murphy of MGM for Murphy's
efforts in supplying talent for army and
air force and veterans' hospital shows.
Murphy is president of the Hollywood
Coordinating Committee, which supplies
all free talent for the shows.
Directors to Name
Entire New Board
HOLLYWOOD—Apparently back on an
even organizational keel after a hectic period
during which the entire board of directors
resigned, the Screen Directors Guild
has begun functioning with a slate of
temporary officers and directorate which
will handle affairs until arrangements can
be made to hold a general membership
meeting to elect a permanent governing body.
The directorate had been asked to resign
after a recent general session at which the
membership gave President Joseph L.
Mankiewicz a unanimous vote of confidence.
He previously had been under attack by a
segment of the board because of his stand
against proposed machinery requiring the
membership to sign an anti-Communist
loyalty oath.
With Mankiewicz continuing as president,
the temporary officers include John Ford,
Frank Capra, George Stevens and George
Sidney. On the board are Claude Binyon,
Walter Lang, Mark Robson, Delmer Daves,
John Farrow, Henry Hathaway, H. C. Potter,
George Seaton, Charles Vidor, King
Vidor. William Wellman, Fred Zinnemann,
Harvey Dwight, Jack Murphy, Arthur Jacobson,
Robert Breckner and Seymour Berns.
John Seitz, Paramount cameraman, won
the American Society of Cinematographers
monthly award for his lensing of "Sunset
Boulevard." The award will be presented
to Seitz at an ASC membership meeting
Monday (5).
Ending more than a year of negotiations,
the Cartoon Producers Ass'n and the Screen
Cartoonists Guild have agreed on terms of a
new contract providing for wage increases
ranging up to $5 a week. The boosts are
retroactive to October 2 and the ticket is
geared to run until Jan. 1, 1950. Members
of the CPA are Walt Disney, Warners, MGM,
Walter Lantz and United Productions of
America.
Delay Low Budget Oaters
PHOENIX—Filming of three low budget
westerns, scheduled to be made here in October
by Robert Tansey, independent Hollywood
producer, has been postponed at least
three months. John B. Burger, Phoenix expediter
said Tansey has decided to wait until
a change is made in the local method of
collecting compensation premiums.
OXOFTICE November 4, 1950 47

THAT'S
all Hollywood needed, yet^-another
round robin of kudos. And, of all
places, under the auspices of Giro's.
From Henry Rogers, free-lance flack, who
presumably is currently thumping the tub
for that plushlined bistro, comes an idea
(spare the mark) and a release, to wit:
To representatives of the American press
the nightclub's impresario, Herman D. Hover,
has assertedly begun circulating ballots
through which candidates for the first annual
"Giro's Hall of Fame Awards" will be
selected from any branch of show business
the legitimate theatre, supper clubs, films,
radio and—excuse it, please—television. Rogers
even goes so far as to invite comparision
with the Academy's Oscar sweepstakes by deposing
that nominations will be tabulated by
a firm of certified public accountants "similar
to the balloting conducted each year by the
Academy of Motion Piature Arts and
Sciences."
From Hover, via the Rogerian release,
came the explanation that "Giro's Hall of
Fame" is being set up to honor "those who
entertain the American public whose efforts
go unrewarded."
In addition to Cinemania's No. 1 glamorfest,
the aforementioned Academy Awards,
there is already a large number—probably
too many—of well-established annual laurels.
Not the least of these are such events as the
Photoplay, Redbook and Look magazine
achievements presentations for industry personnel,
and the yearly selection of filmdom's
"best" by the New York Film Gritics. And,
parenthetically, it might be pointed out that
the Photoplay, Redbook and Look affairs,
all staged locally, are impressively accoutred,
intensively publicized and viewed by Hollywood
as being of considerable significance
and value.
Now let the film capital's lush niterles—all
of which apparently could stand a sizable
shot of business stimulation—muscle in on
the annual conferment carnivals and there'll
soon be more awards than actors—unemployed
actors, that is.
There's always the chance of LaRue's
Laurels, Chasen's Cheers, Romanoff's Raves,
Perino's Plaudits, etc., ad nauseam, even unto
Ptomaine Tommy's Tributes.
One thing, at least, about which Boniface
Hover need not worry. His eatery should
never be short of eggs—not with Handsome
Henry laying them in such quantities.
For the past several weeks it had been the
int«ntion of this department to dispatch a
bow in the direction of Bob Hope for the
tribute he paid the industry—and most especially
its exhibitors—on one of his radio
programs. Space limitations, however, pushed
the item into unfinished business.
Now comes the Allied Independent Theatre
Owners of Iowa and Nebraska to do the
job. That showmen's organization, in its
"Allied Caravan" newsletter to members,
cordially saluted Hope by declaring the
comedian's remarks were "just about the
nicest thing that was ever said about the
movies" and reminding that Allied has always
been "most vociferous" in criticizing
film stars who, in radio or TV appearances,
belittle motion pictures.
Hope's recent tribute to the industry contended
life would be "pretty dull routine"
without the movies. He said he was "mighty
proud to be part of a great industry that
gives so many so much pleasure for so little.
Yes, sir, a dollar doesn't buy much of a
steak any more, but that buck at the boxoffice
is still a great bargain . . . You can't
beat it!"
So, the comment becomes a double bowone
to Actor Hope for his appreciation of
and loyalty to an industry that has been good
to him; and the second to a group of showmen
thoughtful enough to say, "Thank you."
If there could be more of such mutual understanding
between those who make pictures
and those who exhibit them, the trade
might be confronted with fewer problems.
In a recent issue of Fox West Goast's house
organ, Newsviews, Editor Dean Hyskell reported
an exploitation stunt which assertedly
"worked wonders" for an FWG showcase in
nearby Bell Gardens. Manager Harry Zeidell
of the Towne Theatre there whipped up an
advertising dodger in the form of a slip of
paper, folded once and captioned, "You're
Drafted." The throwsheet, when opened,
adds: "To See (title of picture.")
One of these days Manager Zeidell is gomg
to wake up with a mouse under each eye
administered by some 1-A lad without a sense
of humor.
NECK-OUT DEPARTMENT
(Norman Siegel Division)
From Paramount's praisery an item concerning
Thomas Fortune Ryan II, who allegedly
called y. Frank Freeman, Paramount
vice-president in charge of studio operations,
to offer congratulations on "Sunset Boulevard."
Ryan, grandson of the famous financier, is
quoted
"I very seldom see pictures . . . but someone
talked me into seeing 'Sunset Boulevard'
What this business needs is fewer people
who seldom see pictures—and more publicity
about them.
Intelligence from the Burbank blurbery of
the Preres Warner that "Suzanne Dalbert,
French actress who plays femme interest in
'Breakthrough,' has changed her name and
will henceforth be known simply as Suzanne
. . . actress gets billing ... as 'the girl who
put the whammo in their ammo'."
Now her name is as short as the part she
played in "Breakthrough"—and Alex Evelove
can take credit for putting the harrmio
in
the whammo that went into the ammo.
"Love Is Better Than Ever" has been set by
MGM as the next starring vehicle for Elizabeth
Taylor.
Even better than movies.
WB Lancaster Stunt
Is Basis of Lawsuit
HOLLYWOOD—Filmdom may be suffering
from lack of bankroll, a sparsity of product
and other assorted shortages—but in the lawsuit
department the joint's a-boomin'.
Item: One Jules Garrison, a bit player,
filed a $1,000,000 action—that's right, $1,000,-
000—against Warners in federal court as an
outgrowth of the company's recent publicity
stunt in connection with the Burt Lancaster
starrer, "The Flame and the Arrow." Warners
had offered $1,000,000 to anyone who could
prove Lancaster did not perform all the
stunts and athletic feats in that swashbuckler.
Plaintiff Garrison charged in his
suit that the studio "laughed off" his offer to
prove Lancaster was provided with some
assistance.
Item: Groucho Marx claimed in a superior
court action that he hasn't been paid $35,000
allegedly due him for his services in "Love
Happy," a United Artists release. He named
Producer Lester Gowan and Artists Alliance,
Inc.. the production firm, as defendants and
charged Cowan had guaranteed payment by
last September 30. To date, added Groucho,
no dough.
Item: Scenarist Richard Flournoy and
tunesmith Sammy Gahn lodged a $455,000 suit
against Paramount, also in superior court,
contending the company failed to carry out
an agreement under which Flournoy and
Gahn were to write and produce a Broadway
musical based on the life of Gasey Jones,
They charged that after production of the
musical. Paramount was to relinquish the
film rights which it owns to them, but has
refused to turn over such rights. The agreement,
added the plaintiffs, was an oral one
—reached in 1949-but the studio allegedly
repudiated it last September.
Item: "Stromboli." Rossellini and Bergman
crept back into the news when RKO filed
a federal district court action here seeking
to restrain the Italian filmmaker and his wife
from interfering with distribution of the picture
by RKO. The complaint alleges the
defendants have filed injunction suits in
various European countries to hamper RKO's
distribution of "Stromboli," but that such action
is in violation of a contract giving RKO
exclusive foreign and domestic releasing
rights.
Jewish Home Auxiliary
Installs Mary Pickford
HOLLYWOOD—Mary Pickford was installed
as trustee and Mrs. Ida Mayer Cummings
took office for the 12th consecutive
year as president at a meeting October 31
of the junior auxiliary of the Jewish Home
for the Aged. The organization's new $500,000
home, now nearing completion, will be
named after Miss Pickford. Entertainment
at the luncheon was supplied by Lucille Ball,
Eleanor Powell, Penny Singleton. Marie
Wilson, Spring Byington. Yvonne de Carlo.
Ann Miller, Arlene Dahl, Ann Blyth and
other film notables.
Pushing past the halfway mark, the Permanent
Charities committee's current United
Appeal drive has now swelled to a total
of $773,832.35 from 11,593 sub.scribers. Goal
of the campaign is $1,345,000.
48
BOXOFFICE November 4, 1950

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BOXOFFICE November 4, 1950 49

i
STUDIO PERSONNEUTIES
Barnstormers
Metro
Actor MARSHALL THOMPSON as been set to
cppear at three upcoming exhibitor conventions:
the Associated Theatre Owners of Indiana in Indianapolis,
the ITOA of Ohio in Cincinnati and the
TOA of North and South Carolina in Charlotte, all
this
month.
Monogram
WHIP WILSON. Monogram cowboy star, was the
headliner October 28 at the annual Los Angeles
Cub Scouts jamboree at the Third street public
school.
Blurbers
Lippert Productions
An addition to the publicitv-adverti=ina staff
headed by Marty Weiser is STEVE lOHNIDES, formerly
with Fox West Coast.
RKO Radio
DON ROBERTS. vel<
amed publicity directo
Cleffers
Metro
BRONISLAU KAPER is composing the score fo:
"The Red Badge of Courage."
RKO Radio
Musical scori tor Winchester Pictures' "Th"?
Thing" will be :omposed by DIMITRI TIOMKIN.
United Artists
HUGO FR'EDHOFER will compose and EMIL
NEWMAN v/iU direct the !=core for Producer Robert
Stillman's "Queen for a Day."
Meggers
Columbia
SEYMOUR FRIEDMAN will direct "No Heln From
Heaven." cr'me story to be produced by Lou
Appleton and Monty Shaft.
Metro
ANDREW MARTON has been given a new twoyear
directorial contract. His next assionment will
be "Constable Pedley." forthcoming Stephen Ames
production.
20th Century-Fox
lOE NEWMAN will direct "T'he Guy Who Sank
the Navy," comedv to co-star Paul Douglas. Linda
Darnell and Joan Bennett, which will be produced
by Julian Blaustein.
HARMON TONES has been boosted from film
editor to director, with "Will You Love Me in
December" as his first assignment under the new
status. The opus will be produced by Lamar
Trotti.
Universal-International
"Little Eovnt" will be Hirp'-

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Soys GEORGE P. MELLOS, manager
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That's the experienced opinion of George Mellos, manager of the
GUST PICOULAS COMPANY, one of Los Angeles' busiest wholesalers
of popcorn and popcorn supplies, with distribution in California,
Nevada, New Mexico and Colorado. He continues:
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BOXOFFICE :: November 4, 1950 51

^(Md(M ^efront
rVER SINCE ITS INCEPTION the royal
film performance itself has been preceded
by a cocktail party, the ostensible purpose of
which is to introduce the American and British
stars to the press and to the committee
of the Cinematograph Trade Benevolent Fund,
the charity which benefits by the show. While
that may have been the original intention the
event seems by now to have run away with
its organizers and the crowd is so great that
it is almost impossible to meet the visiting
artists.
This year the reception was held at Londenderry
House in Park Lane, lately the
home of Lord Londonderry, but now housing
the Royal Air Force club. The ballroom
there is stately and impressive, but not nearly
so large as the room at one of the big
hotels in which it was held in former years.
The result was a crush so thick that it was
difficult to move—much less to get around
easily and meet the visitors from Hollywood.
Many of the people present at the reception
have had only the remotest connection
with the royal performance. It might be
more sensible next year to revert to the original
plan and hold a smaller party, at which
the press can meet the Hollywood stars in
comfort and the visiting stars be introduced
to their British opposite numbers.
« • *
A MORE PLEASANT PARTY was that
given by 20th Century-Fox for the seven New
York film critics flown in to cover the royal
film performance. The American critics
were invited to meet the British press at the
Savoy hotel and after this the American
tradepaper correspondents in London joined
them at the Cock Tavern in Fleet street for
dinner. It was a pleasant thought to have
this small dinner in a room in which Charles
Dickens ate many times while he was working
In Fleet street.
Later still BOXOFPICE and other film
trade publications joined forces to entertain
the New Yorkers at the Screenwriters club
after which they retired to bed for the first
sleep which they had had in two days.
Now that the precedent has been set London
critics are sitting back hopefully waiting
for the first offer by a British film company
to fly them to New York for a premiere of a
British film.
« * •
TRADESHOWN LAST WEEK was the first
effort by Betty E. Box as an independent
producer. Although she is no longer under
contract to the Rank organization Miss Box
is still distributing through them and this
film, "The Clouded Yellow." will go out
through General Film Distributors. Ralph
Thomas directed and the film stars Jean Simmons
and Trevor Howard.
"The Clouded Yellow" is a butterfly and
the film opens with a British secret service
agent (whose specialty is removing people
from behind the Iron Curtain), being dismissed
from his Job and going down to the
country to help an elderly gentleman to
classify his collection of butterflies. The
Idyllic existence in a lovely old house is a
perfect rest after his nerve-racking career
In the IntelligeHce service, but his peace is
By JOHN SULLIVAN
shattered when a man is murdered and suspicion
falls on a young girl whose mental
processes have been clouded since she discovered
the bodies of her mother and father
shot in what looked like a suicide pact.
The man decides to smuggle the girl out
of the country, using the contacts he made
while doing his job, but the police and the
intelligence service join forces to encircle
them and it is only by means of an accident
that the real murderer is discovered just as
the net is closing in on the girl.
"The Clouded Yellow" has no pretensions
to art. It is an honest, straightforward
thriller which sets out to entertain and succeeds
in its aim. After a slow start to introduce
its characters thoroughly, the pace becomes
terrific and the chase scenes which
are set among country rarely seen on the
screen are most exciting. The story is incredible,
but the director has brought his
film along with such snap that the audience
has little time to think of credibility. Ralph
Thomas, incidentally, is one of Sydney Box's
discoveries and in this picture justifies the
faith which Box has in him.
Since Jean Simmons is becoming well
known in the U.S. and Ti-evor Howard has
attracted favorable notice in "The Third
Man" this film looks like a good bet for
American theatres. It has the fast pace that
Americans demand of their screen fare.
ANOTHER TRADESHOW last week was
of a film that would not normally have justified
mention, save that it illustrates a trend
in film production which cannot be ignored.
This film was a small second feature called
ELECTED PRESIDENT—John Arent,
former production supervisor and vicepresident,
elevated by Laurel Films. He
will be executive producer, a post he took
with the making of "Mister Universe,"
Jack Carson-Bert Lahr-Janis Paige film
recently completed in New York. He
joined Laurel three years ago as treasurer
and later supervised "C-Man" and
"Guilty Bystander."
"Ha'penny Breeze," which three young men
shot in a small fishing village in Suffolk
on the east coast of England. Since the National
Film Finance Corp. has been more
careful of its financing and tends to invest
only in pictures which are made by longestablished
producers many technicians are
turning to the second feature and co-feature
and trying to keep going by making these.
They are encouraged by a 25 per cent quota
for supporting programs.
"Ha' penny Breeze" is the story of a small
fishing village which seems doomed to die
when trading vessels desert it for a larger
port. Two young men return from the war
and persuade the inherently conservative
villagers that they can keep their village
alive by turning it into a yachting center and
after they win a yacht race with a homebuilt
yacht the village sees good times coming
again. This simple theme is, in fact, the
history of the village in which the film was
shot and the three men, D'Arcy Conyers,
Don Sharp and Frank Worth, tried to persuade
a distributor to finance them in making
the picture. Associated British was their
last hope and after reading the script an
executive there told them that if their first
two weeks' rushes were satisfactory they
could rely on a 75 per cent advance. Publicity
in the national newspapers after the
picture was shown means that they will probably
find it easier to finance further lowbudget
pictures.
This kind of struggle to get a film going is
undoubtedly good for the intending producer.
It was when things were made too easy a few
years back that our films began to degenerate
in quality.
• « •
NOW THAT "THE MUDLARK" has been
definitely chosen for the Royal film performance
details are being given of the other
films which were in the short list submitted
to the committee for choice. It should be
stressed that the quality factor was never
mentioned by critics who complained of the
inclusion of "The Mudlark" on the Ust; it was
merely that it was felt that the fUm was not
a truly British production.
Since quality in a production is usually associated
with cost it is difficult to see what
other film could have replaced this choice.
Of the four films so far shown since the performance
was inaugurated, three were big
Technicolor productions so it seems reasonable
to use the argument that the size of the
film has something to do with its choice.
Allowing this it would seem that the nearest
contender was another Anglo-American production.
"Pandora and the Flying Dutchman,"
and presumably the same objections
would apply to that since an American director
and producer were employed. Of the remaining
purely British productions only
George Minter's "Tom Brown's Schooldays"
looked like being in the running since it was
suitable as to subject matter. A rough cut
version was submitted to the committee during
the early stages of choice but was withdrawn
later when it was obvious that the
film could not be completed in time for the
event.
It is unfortunate that In a year which has
seen two entirely suitable pictures, "The
Wooden Horse" and "Odette," a completely
British film should not have been available.
Either of those two war films would have
made a good choice had it been possible to
hold them over. >
52
BOXOFHCE November 4, 1950
J

1
belong,
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sets,
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azid-con
! ing
i
added
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years
I
TV
I
She
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age
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establish
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* • •
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tography
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half-hour
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that
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make
*L
Color TV Is Far Away,
Says Mrs. Kalmus
HOLLYWOOD—To the chorus of pro-
argument and conjecture concernthe
advent of color in television was
that of Natalie Kalmus, for many
an executive of Technicolor and currently
engaged in the manufacture of TV
who ventured the prediction that colorwill
be impractical for continuous fullscheduled
public viewing for years to come.
bases her opinion on the assertion
that video has an inadequate supply of color
directors and technicians, a manpower shortwhich
she estimates will take years to
overcome. To that end she is planning to
Filming has been launched by Jerry Fairbanks
PYoductions on a new series of 14
dramatic video films, the "Bigelow
Theatre," for sponsorship by a carpet
Frank Woodruff produces and
directs. Cast of the initialer, "Kerry Fallon's
Birthday," includes Albert Sharpe, Rhys
Williams, Doris Lloyd and John Sheehan.
Producers of video films in the Hollywood
area gained a substantial concession on their
labor costs when the Hollywood AFL Film
council, to which almost all principal crafts
approved a recommendation that
crews shall be at least one man
every craft where there is work for
craft on that production."
the same time the council voted to
each craftsman responsible to his own
local to see that the production is being
adequately manned.
Eight Wives Ask Release
For 'Unfriendly Ten'
HOLLYWOOD—A new campaign seeking
release from prison of filmdom's so-called
"Unfriendly Ten" has been launched, this
time by the distaff side. Wives of eight
members of that group have begun circulating
an "open letter," addressed to "all
the American people," copies of which are
being dispatched to President Truman, Attorney
General McGrath, members of Congress
and ministers, educators, civic and
public opinion leaders.
The missives contended the ten—Alvah
Bessie, Herbert Biberman, Lester Cole, Edward
Dmytryk, John Howard Lawson, Ring
Lardner jr., Samuel Ornitz, Albert Maltz,
Adrian Scott and Dalton Trumbo—were targets
in a drive to "undermine civil liberty."
The prison sentences are being served after
they were found guilty of contempt for refusing
to tell a Congressional sub-committee
of their union and political affiliations.
The "open letters" were signed by Helen
Bessie, Gale Biberman, Jeanne Cole, Susan
Lawson, Frances Lardner, Sadie Ornitz, Margaret
Maltz and Cleo Trumbo.
LP Shooting TV Trailers
HOLLYWOOD — Three TV trailers are
being shot by Lippert Productions as a means
of plugging its upcoming "The Steel Helmet"
for video audiences. Two of the trailers run
one minute each, the other 20 seconds.
£^^ec44.tlae
East: Among Hollywoodians attending the
Theatre Owners of America convention in
Houston: David A. Lipton, U-I advertising-publicity
chief, accompanied by actress
Peggy Dow; James R. Grainger, Republic
sales chief, who concluded a ten-day studio
visit before heading for Texas; Robert L.
Lippert, president of Lippert Productions:
Steve Broidy, president of Monogram.
West: Currently visiting MGM's Culver
City studios are four executives of Loew's
International: N. Bernard Freeman, managing
director in Australia and New Zealand;
W. Lewis Simpson, manager, Panama
and Central America; Edward P. O'Connor,
regional supervisor in the Orient, and
Waldemar Torres, publicity director, Brazil.
East: Paul Henreid, William and Edward
Nassour, principals in the recently formed
H-N Productions, planed to New York to set
up distribution arrangements and scout talent
for the company's first picture.
West: Joseph H. Moskowitz, 20th Century-
Fox vice-president and studio representative
in New York, was due in for huddles
on the Westwood lot with Darryl F. Zanuck,
Joseph M. Schenck and other production
executives.
East: Due to leave his MGM production
berth shortly, Sam Marx plans a junket to
England early this month to discuss plans
for filming a picture there independently
next spring.
East: Herbert J. Yates, Republic president;
Director John Ford; and Stars John
Wayne and Maureen O'Hara left for San
Antonio to attend the world premiere there
Wednesday (1) of "Rio Grande."
West: Irving Asher, Paramount associate
producer, returned from Paris, accompanied
by a 10-year-old French actor, Jacky Gencel,
who has been cast in the next Bing Crosby
starrer.
West: Loren Ryder, head of Paramount's
sound department and a past president of
the Society of Motion Picture and Television
^n^cufele^U
Engineers, returned from Lake Placid, N. Y.,
where he attended the SMPTE's semiannual
convention.
East: Richard Thorpe, MGM director, will
leave for England next week to launch preparations
for filming "Ivanhoe" there early
in 1951.
West: Producer William Pine and Actor
John Payne checked in after a 16-city tour
plugging "Tripoli," the new Pine-Thomas
picture for Paramount release, which stars
Payne.
East: Edward Schellhorn, head of the
Paramount studio foreign department,
planed for Gotham for two weeks of home
office conferences with Paramount International
executives.
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BOXOFTICE November 4, 1953 53

'
i
'Please a Lady Scores Impressive 145
In Slow Week at Los Angeles
LOS ANGELES—First
run revenues dipped
to alarmingly low levels in a number of
situations. There were only two bright spots
as "To Please a Lady." the new Clark Gable
starrer, hit an impressive 145 per cent in its
opening week and "The Glass Menagerie"
grabbed place money with 130. The only
other attraction able to eke out a normal
100 per cent was "Edge of Doom."
(Average Is 100)
Chinese, Los Angeles, Loyola, Uptown, Wilshire—
I'll Got By (20th-Fox). Prisoners in Petticoats
(Rep). 2nd wk - 70
Egyptian. State—To Please a Lady (MGM) 14b
Fine Arts—Macbeth (Rep), 5th wk 60
Four Star—The Next Voice You Heoi . . . (MGM),
- 70
7th wk
-
Hawai: Orpheum—Devil's Doorway (MGM); Holiday
Hhythm (LP), 2Tid wk 7b
Downtown, Hollywood Paramounts—Union Station
(Para), 2nd wk 80
HiUstreet, Pantages—Edge of Doom (RKO); The
Texan Meets Calamity lane (Col) 100
United Artists, Ritz, Culver, Studo City, Vogue-
Woman on the Run' (U-1); Madness oi the Heart
75
(U-1)
Warners Hollywood, Wiltem,
-
Downtown—The
Glass Menagerie (WB) 130
'City Lights' Given 500 Score
At Vogue in Denver
DENVER--"City Lights" proved sensational
at the Vogue, where it did a record 500 per
cent, and was held.
Aladdin, Tabor, Webber—The Desert Hawk (U-1);
A Modem Marriage (Mono) _ _ 135
Broadway—Toast of New Orleans (MGM), 4th
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Exhibitor Gets Order
On Distributor Books
SALT LAKE CITY—An order permitting
attorneys for Samuel L. Gillette, Utah exhibitor,
and Associated Amusements of Utah
and Idaho to inspect records of distributing
companies in the Salt Lake area was signed
Wednesday (1) by U.S. Judge Willis W. Ritter.
The order allows unrestricted examination
of the books of United Artists, Universal,
RKO, Columbia, Warners, Loew's and 20th-
Fox in one Salt Lake area, but Gillette said
his attorneys want to examine the books
only to 1941 to "show rental discrepancies."
The motion by Gillette and Associated
Amusements is the outgrowth of a percentage
fraud suit the distributors filed against
the exhibitor and the company last January.
Distributors previously had received an order
allowing their attorneys to inspect Gillette's
and Associated Amusement books to
1947, and in a later motion sought the right
to examine books to 1941.
Members of PCCITO groups in Utah, Idaho
and Montana met in Salt Lake last week to
discuss the suit as it applies to them after
Gillette had sought the order.
Hope Seattle Northgate
Will Escape U.S. Curb
SEATTLE—The recently enacted federal
regulations halting further building of recreational
structures probably will not prevent
completion of the 1,500-seat theatre
being constructed at the extensive Northgate
development. The pouring of the concrete
foundations was started last week, which,
under the regulations, should not bring it
under the edict. However, the theatre is
just one part of a series of planned recrea-
1 tional buildings.
James B. Douglas, president of the Northgate
company, said that he and the contractor
would have to study the new regulations
before deciding definitely whether it
exempted the theatre project from the general
ban on recreational buildings.
Exhibitors Assure Help
To So. California Chest
LOS ANGELES—Southern California showmen
will go allout m support of the forthcoming
annual Community Che§t campaign.
Exhibitors wui snow trailers, di.splay special
posters and include plugs in their regular
newspaper program advertisements. They
have also pledged to increase their company
contributions as well as to urge employes to
boost their donations.
Charles P. Skouras, president of National
Theatres and Fox West Coast, is again public
relations chairman for the drive in the exhibition
field. He is being assisted by Thornton
Sargent, NT public relations director.
Long Beach Drive-In
Starts Before Ban
LONG BEACH—Construction was launched,
just before the federal crackdown on new
amu.sement building, on the new $250,000
Circle Drive-In being built here by the Eagle
Theatre Corp. The organization is headed
by Thornton Howell. It also owns the Starlite
Theatre in San Francisco.
The drive-in is to be of the ultramodern
variety, with RCA projection and sound
equipment, a recreational area for children,
glass brick screen tower and deluxe snack
bar. It is expected to be ready next year.
SERVICE!
MR.
(Our Watchword)
EXHIBITOR
Let us SERVE you and the merchants of
BUSINESS
your community with
BREVITIES
Lubitsch Aide Dead
LOS ANGELES—Miss Steffie Trondle, for
many years private secretary to the late
Ernst Lubitsch, director, died recently at the
age of 55. She came to Hollywood from Gerimany
with Lubitsch and served as his secre-
;
tary until his death in 1948. She was private
secretary to Jean Negulesco until illness required
her to take a leave from 20th Century-
Pox.
Theatre Screen Advertising of Quality
Enumclaw City Manager
ENXTMCLAW, WASH. — Gilford Schoeffler
has been named city manager of the John
Hamrick theatres here and at Buckley. He
was previously manager of the Hamrick Blue
Mouse in Tacoma.
Uptown Theatre Opened
RICHLAND, WASH.—The new 1,200-seat
Uptown Theatre has been opened here by the
Midstate Amusement Corp. with Frank Stiles
as manager.
^
Ask Our Representative to Coll
FILM INDUSTRIES, INC
2269 Ford Parkway
208So. LaSolleSt.
ST. PAUL, MINN.
CHICAGO, ILLINOIS
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BOXOFFICE November 4, 1950 W 54-A

. .
. . . Bee
. . . Oscar
. . Jerry
. . Mason
. . Added
.
. . George
. . Graham
. . Henry
. . Maury
'
'
j
LOS ANGELES
Exhibitors Service, in which Syd Lehman
and Harry Rackin are partners, has added
the Picfair. owned by Joe Moritz. to its
string of booking clients. Other clients
huddling with the boys were Lou Kanstein,
BeeKay Theatre. Tehachapi. and Tom Sharp,
operator of the Paris in Paris . . . Larry
Bristol, former Paramount booker, one-time
salesman for Monogram and now an ex-
LAUGHING IN
THE FACE OF
DEATH!
[Wo
have the
Count on ul
Cisco Kids"
Now Available Thru
ASTOR PICTURES
ASTOR PICTURES
12 S. Vermont Avenue
LOS ANGELES
lo.

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being
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. . . Walter
. . Recent
. . . Dan
. . . Charles
Azteca Films to Build
Los Angeles Exchange
LOS ANGELES—Two buildings are being
constructed here for Azteca Films, Inc., distributor
of Spanish-language films in Mexico
and the United States. The structures were
designed by Architect Herman Charles Light.
is by Chotiner & Gumbiner.
cost of the buildings will be $150,000.
of the structures, an office building is
built at 1743 S. Vermont Ave. and the
other, to contain film vaults, inspection and
advertising rooms, is at 1743 S. New Hampshire
Ave.
Color Photographs Used
In Pretty Baby Contest
ENGLEWOOD, COLO. — Manager George
Hodge of the Gothic Theatre here recently
conducted a beautiful baby contest among
children from 3 months to 10 years in age.
The children were photographed in color free
of charge and the pictures were shown on
the screen for local judges to select the most
beautiful child. A $50 war bond was the prize.
arranged for Trucolor of Portland,
Ore., to set up a portable studio in the lobby
about two weeks before the contest was to
end.
Theatre Is 27 Years Old
FLORENCE, COLO.—The Rialto Theatre
celebrated its 27th anniversary recently
John Telia, manager, gave free carnations
to the first 25 women who entered the
theatre. In addition cake and punch were
served to each patron attending the anni-
party.
Chain Opens Parking Lot
WYO. — Rialto Theatres has
opened a free parking lot for patrons of the
America, Rialto and Rex theatres here.
hours free parking is given to patrons
who validate their checks at the theatres.
is also provided on a paid basis for
'
shoppers.
lATSE Office Moved
BUTTE, MONT. — The district office of
is being moved here from Seattle by
Rene Rouleau, newly elected district one
secretary. The district includes Oregon,
Washington, Idaho, Montana and British
Columbia.
Robert A. Walker Dead
ALBUQUERQUE—Robert Allen Walker, 69,
Carizozo theatre owner, died at a hospital
here October 22 following a three-months
Survivors include his wife, one brother
[ E. H. and one sister.
SEATTLE
n 11 suburban Sterling theatres here gave
Halloween costume party matinees Saturday
(28) with prizes going to the young
patrons attending in the cleverest costumes.
Sydney D. Petersen of Orbia learned that
his film. "The Lead Shoes," had won an
honorable mention award at the recent
Venice international film festival. Judged
in the experimental film division, the picture
deals with the New Orleans two-beat
jazz. It was made a year and one-half ago
in San Francisco while Petersen was a producer
in the motion picture section of the
California School of Fine Arts and leader
of Workshop Twenty.
Roy Haines of New York, western division
sales manager for Warners; Henry Herbel,
district manager from Los Angeles, and
Bernie Goodman, supervisor of exchanges,
were at the local office . . . Will J. Conner,
executive vice-president of John Hamrick
Theatres, left on a three-week business trip
to New York. His wife accompanied him
and Jean Kelly of The Dalles,
Ore., became parents of a son named Lawrence
Eugene. Kelly, formerly at the Sterling
Theatres local office, is now city manager
in The Dalles.
Hal Boehme, salesman for Monogram, returned
from a five-week trip through eastern
Washington and Idaho . Row
visitors included Aldor L. Lamothe, Benton
City; Harry Ulsh, Anacortes; A. G. Pecchia.
Eatonville; Peter Koppinger, Montesano;
Ben Slowe, Cashmere; Mike Barovic, I*uyallup;
Sid Dean, Tacoma; Willard Andre,
Kent; Keith Beckwith, North Bend.
Idna Mappin of the Sterling office is back
at work following an operation . . . Oscar
L. Chiniguy, manager for National Theatre
Supply, returned from a flying trip to Anchorage
and Juneau, Alaska, where NTS Is
equipping the new theatre Chris Poulson is
building in Anchorage. The theatre, of stadium
type, will seat 700 and is expected to
be open by Christmas.
Irving Helfort of the MGH home office
visited Sam Davis, local MGM manager . . .
Walter Hoffman, Paramount exploiteer, arranged
a screening of "Tripoli" for Clay
Nixon, ex-commander of the U.S. Marine
Corps league, and high-ranking marine officers
of this district.
Death claimed two northwest showmen
last week. They were Maggie Mannerin of
Pullman, who recently was a partner of Max
Hadfield in the operation of a theatre in
Pullman, and Bill Parker, associated with
Cinema Distributors, who died in Hollywood
Redden, manager of the Music
Hall, returned from a two-week vacation
Powers, manager for 20th-Fox
at Portland, was here on a business trip, accompanied
by his wife.
. . .
Dean Mellum of Eugene, Ore., has purchased
the Roycroft Theatre. It is being
Ron
operated for him by Ted Ackles
and Willard Gamble were on the Row from
southwest Washington . . . Joe Longo, exploiteer
for RKO in this district, has been
transferred to Cleveland.
Jack Quinn at Pasco
PASCO. WASH. — Jack Quinn. veteran
showman, is the new manager of the Richland
Village Theatre here. He replaces Frank
Stiles who will manage the Uptown. Quinn
was an opera and radio singer, wrestler, race
car driver and journalist before going intp
the theatre business.
^A
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And Always On Time!
For Speedy Service and
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Special Trailer From
FILMACICI
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.ARAKELIAN
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I. Paul Huston, 54, Dies
LOS ANGELES—J. Paul Huston, 54, head
of California Theatre Publications, died recently.
He was the publisher of the Hollywood
Bowl magazine, publication of the Los
Angeles Philharmonic and other theatre
magazines. Besides his wife, he is survived
by a brother.
t»\\fl\
»**^^,
1 Q^atXA^
The four B. F. SHEARER COMPANY o«icei, conveniently h
operators unequolled ond exceptional SCHVICS. Each offi
and STAFFED by experts to completely si
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BOXOFFICE November 4, 1950 54-C

, . . The
. . The
. . Ted
. . Mrs.
PORT LAND Dave Bershon Named DENVER
The Corral Drive-In at McMinnville closed
last week for the season. Portland drive-
ins, despite heavy rainstorms, are still setting
Thanksgiving as a closing date
Modern Theatre Supply has opened a new
branch under the direction of Don Peterson
at 1935 NW Kearney . Pacific Poster
Co. office is undergoing a modernization under
Howard Bell.
Hamrick's Music Box reported good business
on three features, "Kidnaping Gorillas,"
"Bride of Samoa" and "Crouching Beast"
Newsreel presented a spook show to
The Century reopened
big boxoffice receipts . . .
November 1. It was closed in Sep-
tember when the union picketed the house
Once again Samuel Goldwyn is going to
bypass the downtown first run houses as he
did with "Our Very Own" and open "Edge
of Doom" in the suburban Bagdad, Egyptian,
Roseway and 21st Avenue theatres November
8. Prices will, of course, be first run . . .
The Egyptian, Esquire, Laurelhurst, Plaza
and 21st Avenue theatres have raised their
general admission prices to 60 cents.
Irving Sochin of the New York U-I office
discussed product with Martin Foster of the
Guild Theatre. The Guild is Portland's only
art theatre. Foster, also head of Northwest
Forum, presented Burton Holmes' new pictures
of Paris at the Cosmopolitan club last
week.
Three Russell Theatres
Leased by J. A. English
BOZEMAN, MONT.—Tl-ie Ellen, Joyce and
Rialto theatres here have been leased from
the A. M. Russell Theatres by J. A. English,
theatre operator and resident of Anaconda
for 20 years. The three theatres had been
operated by the late A. M. Russell who died
a week ago in Bozeman. English plans to
operate the newly acquired theatres himself.
Custom Mddc
to Your Order
IRJli
Variety Tent 25 Chief
LOS ANGELES — Succeeding Charles P.
Skouras, who had served in the post since
— - ~~j^^ ^^^ formation of the
Bershon has been
named chief barker
for the 'Variety Club
of Southern California.
Skouras was unanimously
voted Big
Chief Barker for life,
Tent 25's highest
honor. The National
George Bowser and Sherrill Corwin, first
and second assistant chief barkers; "W. H.
Lollier, re-elected property master; Howard
Stubbins, re-elected doughguy, and Ezra
Stern, Mort Scott, Hugh Bruen, Herb Turpie,
Ralph Carmichael and Evert Cummings.
Alternate crew members are Willard Keith,
Bernie 'Wolfson, Oscar Oldknow and Chill
WOls.
Tent 25's chief charity is the Variety Boys
club in East Los Angeles, which boasts a
membership of 3,000 juveniles and adolescents
ranging from eight to 18 years of age.
The board of the Allied Rocky Mountain
Independent Theatres will hold its fall
meeting here November 15 with President
John Wolfberg in the chair . . . Ellis Levy,
district manager for Telenews Corp., conferred
with Ross McCausland, manager of
the Welton here . Ella Blakeslee,
widow of the late G. L. Blakeslee, former
owner of the Grand in Lander, 'Wyo., died
at her home there. Burial was in Denver.
Ward Pennington, Paramount manager,
went to the sectional meeting at Dallas.
Oscar Morgan, manager of Paramount newsreel
and shorts division. New York, stopped
here for a day and went on to Dallas with
Pennington . and Elsie Knox of Serv-
Theatres-Fox "West
Dave Bershon Coast president was
ice Theatre Supply, went to the Durango
unable to serve as chief barker again because
area to engage in deer hunting. They got a
he is an executive officer of the Variety International
crew. Tent 25's crew for 1951 also
deer and were looking for an elk at last reports.
will include:
Erwin A. Brown, 82, Runs
Benson, Ariz., Theatre
BENSON, ARIZ.—Erwin A. Brown, manager
of the Benson Theatre, celebrated his
82nd birthday recently. L. F. Long, owner of
the circuit which owns the Benson, attended
the celebration.
Rex to Screen 'Arties'
MONTROSE, COLO. — The recently remodeled
Rex Theatre here will be used to
screen art films. New seats were installed
and sound equipment and screen were improved.
The Fox Theatre here has also been
redecorated and a new cooling system, new
seats and new roof were added.
Fihnrow visitors included Kenneth Powell,
'Wray; Frank Aydelotte and R. H. Dowdy,
Fort Collins; Robert Smith, Steamboat
Springs; Don Beers, Santa Fe; Mr. and Mrs.
Fred Hall, Akron; George Allan sr.. North
Platte; Robert Turner, Greeley; Hugh
Haines, Fowler; Joe Wills, Cocorra, N. M.,
and Ray Borchardt, Nucla, Colo.
To Rebuild Burned House
LE'WISTON, IDA.—Walter Campbell, Genesee,
owner of the Orchards Drive-In Theatre
here, which was partially destroyed by
fire, is planning to rebuild the fire-gutted
projection booth. The theatre opened last
summer and was the first of its kind in
Lewiston. Damage was estimated at about
$2,500, with all projection equipment being
destroyed.
300rSeater Started
PRAIRIE CITY, ORE.—Construction was
started on a 300-seat theatre here for Mrs.
Bertha Dixon. The 33x100 feet concrete block
building will include a cry room, fireproof
projection booth, restrooms and snack bar.
The canopy wUl be part of the building.
Equipment and seats will be furnished by the
Theatre Utihties Supply Co. of Portland. The
building will replace an existing wood frame
theatre.
^RAiLE^
WE HAVE THE BUYERS .
LIST WITH
FRED B. LUDWIG. Bkr.
*7AeeUie £a/ed Div.
IRV BOWRON, Sales Mgr.
4229 N. E. Broadwaj MU-4300
Portland 13. Ore.
!?H^t!Xc" oM; Two Called to Service
CAMBRIDGE, IDA.—Glen Carlock, manager
of the Cambridge and Midvale theatres,
and Bert Hoffman, operator of the Council
Theatre, passed their pre-induction physicals
and were to be called into the service.
Georgina St. George Dead
LOS ANGELES—Georgina St. George, secretary
in the 20th Century-Fox publicity department,
died recently at the age of 37.
Cletus Uhlom Is Nevr O'wner
COTTONWOOD, IDA.—Cletus Uhlorn has
purchased the Mode Theatre from William
R. Padgett. As his bow out from the management.
Padgett sponsored a free open house
program at the theatre.
Misplaced Marquee S
Retards School Kids!
Superior, Mont.—A reversed S on the
marquee of the Strand Theatre here was
responsible for holding 14 school children
back one year in school for inability to
write the letter S. school authorities said.
.^n investigation by the new principal
of the school, Mrs. Arthur Jenson sr.,
proved that children were confused in
their work by looking across the street
at the misplaced S on the marquee.
Since her husband is owner of the
Strand, a simple note got him to turn
the letter to its correct position. Everybody
hopes the kids will be able to write
their S's now.
54-D
BOXOFFICE
:; November 4, 1950

Allied Slates Board
To Meet in K. C.
KANSAS CITY—The annual spring convention
and drive-in equipment show of the
Allied Independent Theatre Owners of Kansas
and Missouri will be held here May 15-17,
1951. O. F. Sullivan, president of the organization,
at a recent board meeting here, said
that the board of directors of Allied States
would hold its annual spring board meeting
here May 13, 14, immediately preceding the
regional convention.
The equipment show, Sullivan said, will
be held at the Municipal auditorium. There
will be no morning meetings, he added, to
give exhibitors ample time to inspect the
displays.
Highlights of the convention will include
group film clinics to train exhibitors for
more efficient film buying and for the exchange
of information on the purchase of
film; better merchandising, particularly as
In other action by the regional Allied
board, members passed a resolution condemning
a practice by film companies of
inserting in newsreels exploitation concerning
coming feature pictures. The resolution
requested that such practices be stopped. A
second resolution approved the action of
Allied States for its continued cooperation
with the Council of Motion Picture Organizations.
It endorsed the financial support
of COMPO through an assessment of onetenth
of 1 per cent of the film rental on
each feature picture and urged exhibitor
cooperation.
37 Exhibitors Attended
Allied Regional Confab
DULUTH—Exhibitors attending the annual
North Central Allied regional fall meeting
here last week termed it the "best to date."
Registration lists included 37 delegates from
northeastern Minnesota and northwestern
Wisconsin.
Bennie Berger, NCA president, and Stanley
Kane, NCA executive counsel, reviewed the
recent Pittsburgh meeting. The rest of the
session was turned over to exhibitor film-buying
problems and possible remedies.
Berger House Ups Price
MINNEAPOLIS—Bennie Berger has raised
the admission at his 1,900-seat Palace, lower
Loop twin bill late release house, from 18 to
25 cents, the same as charged by other lower
Loop theatres in the same category. Berger
instituted the 18-cent admission several
months ago when he got the theatre back
from the Minnesota Amusement Co. whose
lease had expired. Competing exhibitors protested
in vain against the cut-pricing.
Federal Curb Has Little
On Building in Kansas City Area
Showmen of Kansas City
Confer With State Heads
KANSAS CITY—Delegates from the motion
picture industry here were in Jefferson
City recently to confer with state officials
and to offer the wholehearted support of
the film industry in any state movement
for civilian defense.
R. R. Biechele of Consolidated Agencies,
Jim Lewis of RKO, Arthur Cole of Paramount,
20th-Fox attorney Dick Brous and
Clare Woods of Durwood Theatres met with
the state officials, including Lieut. Gov. Jim
Blair, Ralph Hammond, director of civilian
defense, the superintendent of .schools, and
heads of the state penal institutions and the
relating to concessions, and the revival of highway patrol. The new RKO short subject,
showmanship, with discussions of methods of "You Can Beat the A-Bomb," was screened
increasing boxoffice grosses through special and was followed by a panel discussion of
exploitation stunts.
how the subject could be fitted into state
Sullivan said he hoped to incorporate merchandising
and the showmanship into the Hammond said he would urge that the
civilian defense plans.
May convention to such an extent that it
subject be shown widely throughout the
would set a new pattern for future exhibitor state to both inform the public and create
conventions.
public interest in civilian defense. Woods
Many of the convention speakers, Sullivan and Arnold Gould, Durwood manager in
said, will be drawn from the Allied States Jefferson City, arranged the screening and
directors here for the national board meeting. the meeting with state officials.
Candy Sales in Nebraska
Under Nation's Average
OMAHA—Nebraska exhibitors could be
wishing this state's sweet tooth was up to
the national average. The average .Cornhusker
eats 12 pounds of candy a year against
a national average of 17 pounds.
"It's hard to tell why," said Paul M. Beich
of the candy company bearing his name, the
man who supplied the figures. He was here
for a one-day conference of the Great Plains
Candy club.
"Candy is an impulse item," he said. "Eight
out of ten persons who buy candy buy because
they see it displayed. Maybe it is
not displayed properly."
His company sells nickel candy bars for
only one reason, he said. "Hershey, the field
leader, sells nickel bars. Wartime production
controls, however, probably will force all
manufacturers into the sole production of
10-centers," he said.
Don Davis to New Jersey
For RCA Product Confab
KANSAS CITY—Don Davis, manager for
RCA Victor division here, left Wednesday
(1) to fly to Absecon, N. J., for an engineering
products management conference November
4, 5. Davis was in Denver earlier in the
week when Wally Watts, vice-president of
the RCA engineering products division, wired
him to come to the conference. Davis is a
member of the Sales Leader's club of RCA
Victor. The meeting will start at 10:30 a. m
Saturday.
Effect
KANSAS CITY—New government curbs
on theatre construction will have little effect
on the major theatre circuits in this area
as far as new building projects are concerned.
Only circuit to be immediately affected by
the government ban is the Dickinson Theatre
chain, which planned to build a new drive-in
in suburban Johnson county, Kansas, next
spring. If government rulings on building
remain in effect, construction of the openairer
will be postponed.
Dickinson has one other project under way
which Glen Dickinson jr., vice-president of
the circuit, said the company would be allowed
to finish. It is the new 1,000-seat Dickinson
Theatre in St. Joseph, Mo.
NEW CREST TO OPEN
Eddie EIrickson of Theatre Enterprises here
said that his company had no major construction
planned or under way in this area.
Commonwealth Theatres will open its new
1.000-seat Crest Theatre at Great Bend, Kas.,
Thursday (9), according to General Manager
Bob Shelton. The $230,000 Crest is a replacement
for an old theatre operated in Great
Bend by the circuit. Elton Kuhlman will
manage the house, which is under the supervision
of District Manager L. W. Morris.
Commonwealth, Shelton said, has completed
most of its postwar construction schedule
and currently has only two drive-ins
under way. Outdoor houses at Clinton and
Joplin, Mo., can be completed. Screen towers
have been erected at both situations and both
are slated for opening next spring. Equipment
is on hand for both situations. The circuit's
new Superior, Neb., houses has been
started and will be completed.
He added that outside of the restriction on
remodeling, which holds cost of renovations
to $5,000 per job, the new regulation would
not affect Commonwealth "too much."
pates: RENOVATED RECENTLY
One renovation, that of the Patee in
Lawrence, Kas., is near completion and opening
date has been set for November 16. The
Patee originally was scheduled to open much
earlier, but strikes in seat company factories
delayed delivery of new seats for the house.
Seating company strikes also delayed the
opening of the new Fox Theatre at Winfield,
Kas., newest unit of the Fox Midwest chain,
which will open as soon as seats are delivered
and installed. Fred Souttar, district manager
here for Fox Midwest, said the new government
restriction would not affect that circuit,
since the Winfield house is the last to
be placed under construction.
Federal Ban Will Delay
Minneapolis Project
MINNEAPOLIS — The new government
order prohibiting construction of new theatres
at this time will delay the building of a
$220,000, 1,100-seat neighborhood house by
Ralph Green and associates, circuit owners.
Liebenberg & Kaplan already had the plans
ready and construction was to start soon.
Green had waged a hard fight in the city
council to obtain a license for the new theatre.
North Central Allied opposed it at public
hearings on the grounds that the city already
is overseated.
BOXOFFICE November 4, 1950 MW 55

. . Manager
. . Joe
. . . MGM
Lady
OMAHA
lyj Biemond, owner of the Ord, Ord, Neb.,
left by plane for the TOA convention
in Houston . . . O. K. Goodman is redecorating
the Rialto at Villisca, Iowa . . . Ralph
Goldberg, Ucal circuit owner, returned from
a weekend in Kansas City.
Ralph Adams, booker and buyer for Fox
Midwest Theatres, was to be here from Kansas
City for the Missouri-Nebraska football
game at Lincoln . Larry Caplane
had a Tunnel of Fun built from the
sidewalk to the boxoffice as part of the
buildup for "Mad Wednesday."
I. M. Weinpr, U-I manager, and his wife
were to leave on a vacation in such points
as Chicago, Buffalo and New York City . . .
Five performances of "South Pacific" grossed
M. E. Anderson, Paramount
almost $75,000 . . .
manager, opened the pheasant sea-
son with salesman Jack Andrews, who lives
at Norfolk.
.
Chick Evans, 20th-Fox publicity man from
Kansas City, was in town Jacobs,
Columbia manager, went to Des Moines to
see circuit owners for a day . . Mrs. Prank
.
Janizek, wife of the 20th-Fox shipper, under-
Ray Brown,
went an appendectomy . . .
Harlan, Iowa, exhibitor, is in Clarkson hospital
for observation of a stomach ailment
club held a party at the Metz
brewery . . . Mrs. Mary Shuler, MGM biller,
went to Tipton, Kas., over the weekend.
Visitors along Filmrow included Tony Polonka,
Shelby; Frank Good, Red Oak, Iowa;
Oliver Schneider, Osceola, Neb.; Guy Griffith,
Plattsmouth; Jeanette Shoneman, Wahoo;
Ralph Martin, Moorehead, Iowa; Mrs.
Laura Moorehead, Stromsburg; Mr. and Mrs.
Eddie Kugel, Holstein, Iowa; Leonard and
Al Liese, Randolph; Earil Barclay, Stromsburg;
H. O. Qualsett, Tekameh; Mr. and
Mrs. Omar Nelson, Soldier, Iowa; Frank Hollingsworth,
Beatrice; Prank Cook, David
City; Carl Johnson, Red Oak, and Woodrow
Simek, Ashland.
is expected home soon . . .
Vivian Fehrman, MGM secretary, underwent
an operation at Doctors hospital. She
The Omaha
Education Ass'n film screening committee
recommended as family pictures "Cariboo
Trail," "Red Shoes," "Duchess of Idaho,"
"Mister 880," "Iroquois Trail" and "Holy Year
1950," and as teenagers and adults films
"The Men," "The Fireball" and "Four Days
Leave."
. . . Television has
At the Paramount where Don Shane is
manager a guest ticket to "Mister 880" was
offered to anyone exhibiting a dollar bill
with 880 appearing together on . . . Tri-
it
States Theatres managers began an eightweek
drive November 1, a Thank You drive,
following winning of the Hollywood trip by
a number of managers
socked matinee business on Saturdays. The
impact probably will last through the football
season.
Virgil Vogel will edit "Abbott and Costello
Meet the Invisible Man" for Universal-International.
RCA SOUND
There is an RCA Sound System for every size and kind of theatre
. . . for indoor or drive-in operation.
RCA Sound Systems faithfully reproduce every sound recorded
on film . . . they recreate the original living sound. With RCA
Sound Systems your patrons enjoy every stirring sequence to its
fullest dramatic effect.
That's why thousands of theatres throughout the world use
RCA Sound. When you Buy . . . Buy the Best . . . RCA Sound.
THE WESTERN THEATRE
SUPPLY COMPANY
214 N. Fifteenth Phone! Atlantic 9046
Omaha, Neb.
OMAHA COLUMBIANS — Columbia's
Omaha staff has its sights high in the
A. Montague Sweepstakes. Shown in the
Omaha office after a pep rally on the
drive are, left to right: Salesmen Paul
Fine and Mort Ives, Manager J. H. Jacobs,
salesman Bill Barker and office manager
Martin Grasgreen.
Vaudeville Bill Beats
Heat in Kansas City
KANSAS CITY—Record-breaking hot temperatures,
reaching almost as high as any
of the summer months, failed to hurt the
first autumn appearance of eight vaudeville
acts on the stage of the RKO Missouri.
While most first runs ran from below average
to slightly above, the Missouri racked
in a gross of 450 on its vaudeville and screen
bill. Feature was "Woman on Pier 13."
(Average Is 100)
Esquire-—Target for Tonight (Classic); The Raiders
Kimo City Lights (UA), reissue, 2nd wk IC.
Loew s Midland— Toast oi New Orleans (MGM);
Bodyhold (Col) 95
Orpheum—All About Eve (20th-Fox), 2nd wk 110
Paramount—Copper Canyon (Para), 2nd wk 100
RKO Missouri—Woman on Pier 13 (RKO), plus
vaudeville 450
Tower, Uptown and Fairway Two Flags West
(20th-Fox); Harbor of Missing Men (Rep) 85
First Runs in Omaha Slump;
South Pacific a Sellout
OMAHA—First runs showed no signs of
pulling out of their recent slump. Several
pictures were held over and "South Pacific"
took over at the Orpheum Theatre at midweek
to upset the regular film routine. It
was a sellout.
Omaha Copper Canyon (Para), 2nd d t- wk;
Women From Headquarters (Rep) 90
Orpheum—High Lonesome (ELC); I Was a ShoplUter
(U-I), 4 days 60
Paramount—No Way Out (20lh-Fox) 95
RKO Brandeis—The Breaking Point (WB) 95
State—Summer Slock (MGM). 3rd wk ; in a
Jam (U-I). reissue 95
Town — Silver Raiders (Mono); Jig Saw (U-1);
Bodyguard (RKO), reissue; split with Riding
Down the TraU (Mono), reissue; Cloy Pigeon
(U-I), 100
'Mister 880' Tops Box Score
At Minneapolis
MINNEAPOLIS—"Mister 880," in its second
week, topped the procession the past
week.
Ceratury—Mister 880 (20th-Fox), 2nd d, t wk 110
Gopher House by the River (Rep); Snow Dog
(Mono) 85
Lyric—Stella (20th-Fox); Farewell to Yesterday
(20lh-Fox) 90
Pix—No Way Out (20lh-Fox). 3rd d. t. wk 95
RKO Orpheum—Rocky Mountain (WB) 90
RKO Pan—So Young, So Bad (UA), Triple Trouble
(Mono) 90
State—The Men (UA) 85
World—The Sleeping City (U-I), 2nd d. t. wk 90
56 BOXOFFICE November 4, 1950

ii
SOLD BY
QualityTheatre Supply Co. Des Moines Theatre Supply Co, Shreve Theatre Supply Co.
1515 Davenport St.
Omaha, Nebraska
1121 High St.
Des Moines 9, Iowa
217 West 18th St.
Kansas City 8, Missouri
McCarthy Theatre Supply Co.
67 North Fourth St.
Forgo, North Dakota
Minneapolis Theatre Supply Co.
75 Glenwood Ave.
Minneopolis 2, Minnesota
BOXOFTICE :: November 4, 1950 57

. . . The
. . . Local
. . Paul
. . Virginia
. . Bob
.^li^tB^.
KANSAS CITY
Dube Melcher, head of Poppers Supply here,
returned to his office after attending the
recent popcorn convention in Chicago
Woody Latimer of L&L Popcorn also
. . •
returned
late last week, then left early this
week to set up a demonstration of the different
volume expansion of popcorn before some
1.000 persons attending a chain grocery firm
convention in Topeka.
This Wcotherproof Plostic Attraction Sign
COMING
Eliminates need for metal frames. In Rosy
Red - A Sure-Fire Attention-Getter.
THEATRE SUPPLY
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AUTOMATIC BOXES
IMMEDIATE DELIVERY
L&L POPCORN CO.
116 West 18th St. Kansas City, Mo
Satisfaction
— Always
MISSOURI
THEATRE SUPPLY COMPANY
L. I. KIMBRIEL. Manager
Phone BAIIimore 3070
lis W. I8tb Kansas Cily 8. Mo.
Sh yoM Sviuia Sisux tS99
STEBBfNS THEATRE Equipfflent Co
Exhibitors visiting at Missouri Theatre Supply
included Jay Wooten, Liberal; Ben,
Adams. Eldorado; Joe Ghosen. Sedalia; Ray
Handley, Tonganoxie; John McElwee, Blue
Springs; Bill Brodfield, Carthage, and
Howard Larson, Webb City. Many of the
showmen postponed their usual early week
visits until late In the week because of the
Allied Independent Theatre Owners board of
directors meeting.
Booking and buying at Republic were Fred
Eberwein of Weston and Edgerton. Mo.;
Ernie Block. Civic, Sabetha, Kas.; James L.
Johnson, Gypsum, Gypsum, Kas.; Ray Musselman.
Roach. Lincoln. Kas., and W. G.
Yost. Glenn. Ridgeway. Mo. . Mc-
Kinley. Republic booker, returned to his desk
after a vacation at home.
H. E. Jameyson, president of Commonwealth
Theatre. Wichita, was in the office
for an all-day routine meeting with circuit
district managers . Gaylor of
Exhibitors Film Etelivery was out ill.
George Wadlington of the West Theatre
at Parsons. Kas.. visited the Shreve Theatre
Equipment office here as did R. Pugh of
Columbus, Kas., and Bob Wolfe of Eudora,
Mo. . McCarty, Shreve installation
engineer, started his annual two-week vacation
. . . Mr. and Mrs. Ben F. Shearer jr. of
Seattle, Wash., stopped here for a visit.
Shearer, sales manager for Cycloramic
screens, called at the Shreve office.
Showmen stopping at National Theatre
Supply included O. F. Sullivan. Wichita;
Paul Kelly of Dickinson Theatres: Jim
Stepina, Aztec, Shawnee, Kas.: Fred Meyn,
Park, Kansas City, Kas.; G. E. Klock. Klock.
Neodesha, Kas.; Norman Seats, Beyer, Excelsior
Springs: Frank Weary, Farris, Richmond;
Ed Ledder, Armour, North Kansas City, and
A. E. Jarboe, Ritz. Cameron. Ralph Winship,
Majestic, Phillipsburg, Kas., and Don
Phillips. Colby and Lyric. Colby, stopped by
the KMTA office . . . United Artists bookkeeper
Beulah Levy revealed this week that
she was married on August 28 to Leo Ryan
Warner Bros, staff held a chili
supper at the office to celebrate Halloween
drive-ins still are not setting up
closing dates as warm summerlike weather
continues. Commonwealth drive-in chieftain
Jack Braunagel said his managers were extremely
well pleased with the excellent
autumn business.
Roy Stewart of the Twin City Drive-In at
Rogers, Ark., visited at National Screen Service.
Others calling at NSS were B. D. BUleter
of the Roxy, Cainsville; Gene C. Michael,
Michlo, Braymer; A. W. Mustion, Dixie,
Belton and W. D. Fite, Strand, Concordia,
Kas.
Sam Abend, president of Exhibitors Film
Delivery, is a grandfather for the second
time. His daughter, Mrs. Abbott Sher, gave
birth to a boy at Menorah hospital this week.
Abend has been a patient at Menorah since
suffering a heart attack last August.
Stanley J. Mayer. 57, Dies;
Retired 20th-Fox Manager
KANSAS CITY—Services for Stanley J.
Mayer, 57, retired office manager for 20th
Century-Pox here, were held Wednesday (1)
at the Stine & McClure chapel here. Mayer
died Monday at his home after a long illness.
He was born in Kansas City and started
with 20th-Fox here as a salesman. In 1925
he became manager of the exchange at Des
Moines, a position he held until his retirement
in 1947 and his subsequent return to
this city.
He was a veteran of World War I and
a member of the Masonic lodge. He is survived
by his wife Margarette.
New Equipment Installed
KANSAS CITY—National Theatre Supply
Co. here has installed new Simplex mechanisms
at the Regent Theatre. Kansas City,
and at the Pastime in Medicine Lodge, Kas.
Other recent installations by NTS include
New Walker screen at the Gregg in Cheney,
Kas.; new Magnarc lamps and Hertner transverter
at the Tower here and new Drincolator
at the Plaza in Lamar, Mo.
Protestant Film to Bow
. . . Pioneers!"
KANSAS CITY—"Again
film produced by the F>rotestant Film commission
for the home missions council of
North America, will be premiered in 100
cities November 6. The local showing will
be at the Westport Presbyterian church. The
film was made at MGM and Nassour studios
in Hollywood.
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for Slippery, Hazardous
Floors and Stairs
You can apply it yourself.
BOXOFTICE November 4, 1950

Jullivan Circuit Marks
Jilver Anniversary
WICHITA—Sullivan Independent Theatres,
iperators of seven theatres here and thea-
|res in Winfield, Kas. and Oklahoma City,
lelebrated their 25th anniversary here with
pecial attractions and free cake and coffee
3 patrons. O. F. Sullivan, owner, booked the
j/Iiracle Horses, at his 54 and 81 drive-ins
s part of the celebration. The 81 Drive-In
'as the first in the state.
I
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Berger's Gopher Obtains
'Mines' in Minneapolis
MINNEAPOLIS — MGM has sold "King
Solomon's Mines" away from the Minnesota
Amusement Co. which ordinarily plays all of
its product except for an occasional one
deemed more suitable for the independent
World, to Bennie Berger's 1,000-seat Gopher
on competitive bids. The film will open November
15 when Berger launches a first run
policy at the Gopher.
Berger said his plan is to make the Gopher
a long-run house. It will have the same 70-
cent night admission as the other downtown
"A" theatres, but a 20-cent children's scale,
10 cents higher than prevails elsewhere.
All companies have received demands from
Berger for the privilege of bidding competitively
for qvery picture.
Roy Rogers to Duluth
DULUTH — Duluth youngsters will get a
chance to see Roy Rogers November 8. The
famed film cowboy and his wife, actress Dale
Evans, will lead his troupe of 35 in two Duluth
armory appearances. Accompanying the
troupe will be Roy's horse Trigger and Bullet,
his dog.
Bennie Berger in Threat
MINNEAPOLIS — Unless
COMPO orders
the dissolution of the war activities committee
headed by Harry B. French here, Bennie
Berger will demand that North Central
Allied, of which he is president, leave
COMPO. Berger asked NCA members to
ignore the French committee, but many
joined.
C. A. Botkin Stricken
HARPER, KAS.—C. A. Botkin, father of
Carl Botkin, owner of the Harper Theatre,
died here recently.
Bids Open Btit No Contract
SUPERIOR, NEB.—Bids for a new theatre
here were opened recently but no announcement
of a contract has been made. Arnold
Slusher, manager of the Lyric Theatre, said
that two previous bids were rejected as too
high.
Drive-In Incorporated at lola
lOLA, KAS.—The lola Drive-In Theatre Co.
has been incorporated here with an authorized
capital of $50,000.
Showman's Gran'daughter
Is Marine Sweetheart
OMAHA—Jinx Burrus, Miss Nebraska, and
granddaughter of A. Burrus, Crete exhibitor,
has a project to keep her bu.sy indefinitely.
Jinx has been chosen sweetheart of the
Nebraska platoon of the marines. She gave
each member a kiss on parting, promises to
do the same in the future to all local recruits.
She writes all 38 so far and has
autographed a picture for each.
Jinx says her letters now average 149 a
week to marines and one to a sailor.
Life Not All Drama in U.S.
MANHATTAN, KAS. — Rudolph
Hegele,
German exchange visitor, in a speech before
a local service club, said that Hollywood films
give the average European theatregoer a
misleading view of American life. After
having been here for more than six weeks
Hegele complained humorously, that he had
yet to see any gunfights. murders or exciting
street chases that he had been led to believe
were of the most common occurrence here.
IS IT ACTION YOU WANT?
Possibly more thcotres are sold through our
offices in the areas in which we operate than
most other mediums combined. No listing
fee—Multiple service.
HARRY BUCK HARRY SAVEREIDE
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OXOFTICE : : November 4, 1950 59

. . Also
. . Coming
DBS MOINES
. . . lone Wagner. Columbia
Tmogean Stueland is new manager's secretary
at Columbia
clerk, is resigning . . . Mildred
booking
Holden. U-I. journeyed to Spencer over
the weekend to attend the wedding of a
John Leo, producers' representative
niece . . .
for N. Peter Rathvon, was a visitor last
week . on the Row were Mr, and
Mrs. Bev Mahon of Pella and M. L. Dickson
of Mount Pleasant.
. . . George
Jean Shaw, Paramount switchboard operator,
resigned to be married . . . A. H. Blank
and Myron Blank were in Houston last week
attending the TOA meeting
Murphy, the actor, was to spend two days
here this week on his cross-country goodwill
tour. In addition to luncheons and radio
interviews, he will address the Ad club and
speak to over 5.000 students at four different
high school assemblies.
Plans are under way for a big all
You have never ea
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ARTHUR LEAK Theatre Special sts
3305 Caruth 1109 Orchard Lane
Dallas E-6-74S9 Des Moines 4-9087
COfJFIDENTIAL CORRESPONDENCE INVITED
distributor
Christmas party to be held at the Standard
club December 15. ThLs is the first time
such an affair has been planned.
Henry Goldberg, Paramount auditor, was
at the local exchange . . . Nate Sandler returned
from Pittsburgh where he attended
the Variety club meeting .
Variety
Club events here include a membership
luncheon at the Standard club November 13
and the Christmas party in December. The
Horace Heidt show will be sponsored by
Tent 15 on February 21 at KRNT Radio Theatre.
The show, according to Don Hicks,
chief barker, will be the first to be televised
from Des Moines.
Joyce Ballantyne Visits
OMAHA—Joyce Ballantyne returned home
for a visit with her parents, Mr. and Mrs.
Robert Scott Ballantyne. Ballantyne heads
the theatre equipment manufacturing company
bearing his name. The local press
interviewed Joyce, well known for her illustrations
in leading magazines.
Smoke Odor Causes Hunt
DES MOINES—A pungent smell of smoke
in the Strand theatre, 614 Locust, caused a
few anxious moments one morning last week.
Firemen swarmed over the building from roof
to basement before finding that an overhead
light in the office on the mezzanine floor had
shorted, burning the insulation.
Airer Opened at Leadwood
LEADWOOD, MO.—The B&W Drive-In
has been opened here by Jimmie Bradley and
Eddie Wilkerson. They are operating a concession
stand.
Snack Bar Added
ATTICA, KAS.—E. P. Ward, owner of the
Cozy Theatre here, has opened a snack bar
adjoining the lobby.
ORDER YOUR POPCORN SUPPLIES FROM US
White Japanese Hulless Popcorn Per 100 lbs. $11.50
South American Hybrid Per 100 lbs. 9.75
(Packed in 50 lb. bags)
Liquid "Popsit Plus" Seasoning Per Case 17.00
(Pocked 6 gallons per cose)
"Seazo" Coconut Oil Seasoning Per 50 lbs. 16.75
Morton Popcorn Salt Per 48 lbs. 2.95
10c Popcorn Boxes, 2 ounce Per 1000 8.50
10c Popcorn Boxes, 1% ounce Per 1000 7.50
1 lb. Popcorn Bags, flat bottom, brown Per 1000 1.50
1 lb. Popcorn Bags, flat bottom, white Per 1000 1.95
Va lb. Popcorn Bags, pinch bottom Per 1000 1.50
V2 lb. Popcorn Bags, flat bottom Per 1000 1.50
I'/z lb. Popcorn Bags, pinch bottom Per 1000 1.75
Special Softex V4 lb. bags Per 1000 2.00
Prices Subject to Change Without Notice
DES MOINES THEATRE SUPPLY CO.
1121-23 High St. Des Moines, Iowa
Boy Collects Pass
For Not Laughing
Omaha—Theatres always offer patrons
prizes if they can sit through a show
without fainting, laughing or crying. But
Manager Larry Caplane of the BKO
Brandeis put a new twist to an old gimmick
and offered a pass to anyone who
could sit through "Mad Wednesday"
without laughing.
Up popped Charles Gerhard, 9. of the
fifth grade. He came up to the manager
and reported:
"I didn't laugh once, although it was
plenty funny. I tell you this on my
honor as a Cub Scout."
Manager Caplane got a chuckle out of
handing the lad his free ticket.
National Screen and MGM
In Tie for Second Place
KANSAS CITY—The Fox Vixens in the
women's Filmrow Bowling league and Finton
Jones in the men's league retained their
respective leads in their divisions this week.
National Screen Service and MGM were
tied for second place in the men's league,
while the Hartman Allstars held undisputed
title to the second spot in the women's division.
Men's league standings:
Team Won Lost Team Won Lost
Finton Jones 17 7 Fox Terriers 12 12
Nafl Screen 15 9 Diablo . 11 13
MGM 15 9 Michael's 11 13
Fox Trotters 13 11 Shreve 77 17
Film Delivery .12 12 20th-Fox 7 17
The Fox Trotters took over the team high
ten score with 851, while Shreve retained the
team high 30 spot with 2,243.
Women's league standings:
Team Won Lost Team Won
Fox Vixens 16 18 Columbia Gems 11
Hartmon's
ilets 11
Fox-0-oi-T 12 Rlv'side Scamps 7
Lost
City-Owned Theatre Gets
County Dun for Taxes
CLARINDA, IOWA—This city is having
theatre tax troubles, and in this case it's the
city which has been designated the defendant.
The city operates the armory theatre
building here, and because it is city property
no taxes have been paid in the past. However,
the board of review has insisted that
since it was used as a theatre building, taxes
;
are due the county. Taxes thus were assessed
for the legal limit—five years back—
and the district court ruled they must be
paid. Now the matter has been appealed to
a higher court.
Bruce Holdridge Dies;
Shenandoah Exhibitor
SHENANDOAH. IOWA—Bruce
Holdridge,
69, died here after a long illness. He had
been an exhibitor 34 years. Services were
here, with burial at Sioux Falls, g. D. Among
those attending the services were I. M.
Weiner and Jules Gerelick of U-I, F. A. 'Van
Husan and Ernest Eppley of Western Theatre
Supply Co., and Mr. and Mrs. Carl Johnson,
Red Oak exhibitors.
A son Bob will continue to operate the theatre.
Mrs. Holdridge died several years ago.
60 BOXOFFICE :: November 4, 1950

I
^
20-Year Pioneer Stunt
JEFFERSON, IOWA—A special way of ob-
'serving the 20th anniversary in Iowa of the
Pioneer Theatre Corp. was devised by Manager
Bud Adams of the Iowa and Howard
theatres here. For 20 minutes on October 20,
patrons were admitted at the special price
[all
:of 20 cents. It was 20 years ago, October 20,
that the Pioneer ciixuit was begun in Iowa.
Big Springs House Closed
BIG SPRINGS, NEB.—Leonard Leigh has
iclosed the Big Springs Theatre here. No
plans for reopening under a new management
ihave been made.
Spent His Vacation in East
MANHATTAN, KAS.—Dave Dallas, TEI city
imanager. vacationed in Washington and New
'York.
First Snowfall of Season
Closes Duluth Skyline
DULUTH — The Skyline Drive-In here
finally got snowed under after remaining
open two weeks longer than its Twin cities
counterparts.
The theatre was giving away a free gallon
of gas so customers using their car heaters
could save on battery wear by running
their motors. But a heavy snowstorm during
a weekend run, the first of the fall, prompted
the seasonal shutdown.
Manager Bert Langley said customers still
holding outstanding coupons for free gallons
of gasoline would be able to use them for
chilly nights next spring.
Free Show for Halloween
LEAVENWORTH, KAS. — Children who
signed a pledge to have a safe Halloween
were guests of the Bev and Hollywood theatres
here at a Saturday show. Beverly Miller,
operator of the Bev, urged members of his
theatre's Hopalong Cassidy club to compete
to see which could encourage the most youngsters
to sign the pledge.
CofC Group Sees Preview
MANHATTAN, KAS.—About 50 members
of the Welcome Wagon committee were
guests of Manager Douglas Lightner and the
Wareham Theatre for a sneak preview. The
purpose of the group is to acquaint new residents
with the city. Manager Lightner has
offered the club the use of the Wareham
facilities any morning they desire.
Promote Stan Oberhelmon
OMAHA—Stanley Oberhelman has been
promoted from assistant manager of the
Bonham Theatre at Fairbury. Neb., to treasurer
of the Paramount here by Tri-States
Theatres.
You can buy cheaper lamps, or more expensive
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STEBBINS THEATRE EQUIPMENT CO.
1804 Wyandotte St. Kansas City 8, Mo.
Clyde H. Badger. Manager
To Stay Open in November
GOODLAND, KAS.—The Goodland drivein
theatre will remain in full time operation
until November 30. Manager Dale Stewart
said the airer had previously planned to close
November 1.
Holdredge Airer Open
HOLDREDGE, NEB.—The Tower Drive-In
has been opened here west of the city. The
airer and concession stand is owned by Ervin
Coyle. His son Jerry is projectionist.
Undergoes Operation
MANHATTAN, KAS.—Charles Biblerley
of
the Sosna Theatre staff recently underwent
an operation for appendicitis.
Lloyd Kingsbury at Helm
PLATTE, S. D.—The Platte here is now
being operated by Lloyd Kingsbury. He also
has the G«m at Kimball, S. D.
Lewis Cole Enters Army
OMAHA—Lewis Cole, assistant booker at
U-I, has entered the army.
Drive-In at Doniphan, Mo.
DONIPHAN, MO.—The Stadium Drive-In
has been opened here by Mrs. Ethel Chilton.
DRIVE-IN
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Local
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120 West 17th St.
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OXOFFICE :: November 4, 1950 61

. . Art
MINNEAPOLIS
priends of Abe Kaplan, local circuit owner,
wish to enter him in the national trapshooting
contest. For the first time in his
life Kaplan, while visiting George Granstrom.
St. Paul circuit owner, at the latter's
summer estate in northern Minnesota was
persuaded to join Granstrom and some oldtime
hunters in practice shooting at clay
pigeons. Although he never had had a gun
in his hands before, he vows, he hit six clay
pigeons in a row. Even George and his
hunter friends weren't able to do so well.
Abe in his youth was a semiprofessional
football player here and he's quite a golfer,
too, but he never went in for hunting and
never suspected his marksmanship skill.
Bernard Goodman, Warner home office
supervisor of exchanges, was a visitor . . E. L.
.
Walton, Republic assistant sales manager,
was due in town next week .
Anderson,
Northwest Variety Club chief barker,
asks members not to forget the important
dinner meeting in the clubrooms Monday
night when the new board of directors will
be elected. Chow will be on the club.
Morrie Steinman, who recently quit the
film business, now heads a wholesale plumbing
supply house. For many years he was
a film salesman.
Edward Everett Horton, popular screen
actor, is scheduled for a local appearance
I
SERVICE!
I
M "1

'
The
j
i TAMPA—Construction
I
Family Drive-In Open
At Knoxville, Tenn.
ATLANTA—R. J. "Hap" Barnes, president
of Drive-In Theatre Operators, has opened
the new 512-car Family Drive-In at KnoxiVille,
Tenn. The ozoner is located on Broadway
within the city limits. Construction was
.completed in only 68 working days at a cost
of about $150,000.
The projection booth is located on top of
!the concession stand on ramp 9 and has a
ithrow of 450 feet to a screen measuring
30x48 feet. The lower floor is occupied by
the cafeteria-style concessions stand, which
'has a counter space of 60 feet.
Family is the second drive-in to be
jbuilt at Knoxville by the firm. Both ozoners
'are inside the city limits and are equipped
^throughout with RCA sound and projection,
with plans furnished by Southeastern Theatre
Equipment Co.
Spence Pierce, recently connected with the
jNormandy Twin Drive-In, Jacksonville, Fla.,
land former 20th-Fox press agent, is in charge
iof both Knoxville houses as city manager.
600-Car Ozoner Started
of a $125,000 driveiin
on the site of another drive-in which
was abandoned before completion last year
'is under way for P. J. Sones and S. T.
iWilson. The new airer, with a capacity of
.600 cars, will be similar to the Pun Lan
and Dale Mabry drive-ins, also owned by
Sones and Wilson.
Airer Opened at Jackson
JACKSON, MISS.—The Varia Drive-In
'has been opened here with Jim DeNeve as
loperator. The 546-car airer is RCA equipped
and the parking area is paved. Indicators at
the end of each row are used to determine
if parking space is still available.
Build Airer Near Pahokee
PAHOKEE, FLA. — Gold-Dobron Theatres
ire building a drive-in in the Pahokee-Belle
Glade area instead of at Everglade as was
previously reported. Construction is expected
,to get under way soon.
,Clanton Airer Observes
Its First Anniversary
CLANTON, ALA.—The Clanton Drive-In
iiere recently celebrated its first anniversary
with a special show in which an 85-year-old
nan and his bride of some 66 years ago stole
;he show. The couple was awarded a $25 cash
Drize, and were guests of the drive-in for
;heir first motion picture show.
The couple, Mr. and Mrs. Bud Baker, were
Aosen as winners from 12 couples present
she had been married more than 50 years.
The Clanton Drive-In was opened last
October by Joseph Abel Jackson, president
md general manager of the drive-in.
The drive-in had a four-column ad in the
ocal paper thanking patrons for the airers
'irst successful year and the oldest couple
itunt at the anniversary show garnered a
".wo-column story and picture in the paper.
^ story and photograph of Jackson also was
;arried by the newspaper.
Three Stars and Director Make
Industry News in New Orleans
NEW ORLEANS—The film industry made
front page news here for a week as three
big-name stars and a du-ector became the
center of attraction wherever they made an
appearance. In the vanguard of the week's
celebrity parade Vias MGM's goodwill ambassador,
George Murphy, on tour of 40 cities,
telling people "what's right with Hollywood."
He was followed by Vivien Leigh. British
actress who carved a memorable niclie in
movie history as Scarlet O'Hara, and William
Bendix. Without w-arning. Director Elia
Kazan slipped into town for the shooting of
background scenes for the Warner picture.
"A Streetcar Named Desire."
With adverse publicity dogging at the heels
of Hollywood notables, these three, in their
respective ways, gave the industry a lift in
the right direction. Murphy's coverage of the
country is beamed toward better public relations.
He confers with newspaper editors
and staff members, giving them an overall
picture of the Hollywood scene. Citing bond
drives. Community Chest and Red Cross appeals,
among others, to which actors constantly
give their time, he pointed out that
Hollywood is like any other community with
all kinds of people.
A former president and currently the
vice-president of the Screen Actors Guild,
Murphy has been instrumental in bringing
labor problems in Hollywood out in the open
and exposing underhand methods in those
with radical trends which he labeled as
"trouble-makers."
Miss Leigh is unlike her film prototype.
She talked pleasantly of ten years of happy
married life with actor-director Laurence
Olivier. This is the second time in her film
career that she has had to acquire a southern
accent which she says she can "turn on
at the drop of a 'g.' "
Bendix was in New Orleans on a holiday
with his wife, and manager Stuart Stewart,
leaving the impression that actors are people,
too. He made an unscheduled appearance
at Eleanor McMain High school for girls with
Mayor Chep Morrison. The actor spoke briefly
before an assemblage of the student body,
PTA and teachers.
Kazan made an appearance for several
nights while shooting before what seemed to
be half of the population of New Orleans.
Geo. Murphy in Memphis
MEMPHIS—Belief by some motion picture
theatre owners that television is hurting
their business was belittled by George Murphy.
MGM actor, at a luncheon held for
press and radio folk as part of Murphy's nationwide
tour. "We have found out that television
makes no difference," Murphy said.
"Pictures draw almost exactly the same percentage
of audience In television cities as
they do in nontelevision cities."
Roseboro Drive-In Open
ROSEBORO. N. C—A $25,000 drive-in has
been opened two miles west of here by R. L.
Harris and J. D. Babson.
Acquires 'The Family Man'
Ben Barzman's comedy. "The Family Man."
has been added to MGM's literary stockpile.
Principals at a luncheon given for
press and radio representatives at the
Roosevelt hotel in New Orleans were,
left to right, C. J. Briant, manager for
MOM; George Murphy and Rodney
Toups, manager of Loew's State Theatre.
A snail man who would never be noticed
in a crowd, the spectators lost no time in
spotting him after the cameras and equipment
were set up at the L&N station where
the scenes were made. Kazan works quietly
but intently while on the job and displays
none of the temperament ordinarily accredited
to directors. For the shooting. 80 New
Orleans people were hired as extras and
three for bit parts. The outmoded old station
buzzed with more activity under the
floodlights than it has seen since the peak
of troop movements. The actors plugged their
profession in newspaper stories and radio
interviews and generally enjoyed themselves
between publicity stints.
Murphy's goodwill activities were concluded
on Saturday (28) with a luncheon at the
Roosevelt for representatives of the press and
radio. The Yale-educated actor talks easily
and intelligently. The guests questioned him
on various problems of the industry. The
group included representatives for the three
papers, the New Orleans States, Times-
Picayune, New Orleans Item and those from
the major radio studios. Joint hosts for the
luncheon were C. J. Briant, local MGM manager,
and Rodney Toups, manager of Loew's
State.
No Projects at Memphis
Halted by U.S. Order
MEMPHIS—The government ban on building
new amusement facilities will not affect
any theatre construction in Memphis.
Both the Plaza, a 1,400-seater at Highland
and Poplar, and the Crosstown at Overton
Park and Cleveland, about the same size,
are well under way and will be finished.
The Plaza is being built by Highland-Poplar
Plaza, Inc., headed by Webber Hall, newsreel
cameraman and business man. The Crosstown
is being built by M. A. Lightman sr..
president of Malco Theatres.
Both of these major developments are on
schedule and should be finished within the
next few months.
In his new directorial assignment for MGM
Andrew Marton will direct "Constable Pedley."
50X0FFICE November 4, 1950 SE 63

. . Charles
. . Charles
. . Tom
. . Seen
. .
ki
.iflNKHEfiD
Bankhead Drive-ln
Attracts Atlanta
VyusiOMER COMFORT and attractiveness
are combined in the Bankliead Drivein
Theatre recently opened at Atlanta, Ga.,
by West End Theatres. Owners of the new
Bankhead have gone all out to add distinctive
touches to the theatre, and have
succeeded in combining patron Innovations
and beauty.
Going on the supposition that an elaborate
front attracts patrons, the owners
have erected a screen tower with an unusual
touch. An open-curtain effect is
achieved through the use of neon lighting
on the tower, framing the words Bankhead
Drive -In. The tower itself is faced with
transite, stone and brick, and contains a
three-room apartment for the assistant
manager as well as several offices. Also
Adding a distinctive touch
to the screen tower of the
Bankhead Drive-In Theatre, is
a curtain effect achieved with
neon lighting. When lighted,
the tubing resembles an open
curtain. Attached to the screen
tower is a popcorn stand and
the
boxoffice.
Screen Tower
Patronage
attached to the screen tower building is a
popcorn counter and the boxoffice.
The concessions bar and projection booth,
located in the same building, are separated
by an open-au- patio where patrons
may sit and munch food snacks while
watching the picture. A fence along the
side of the patio prevents anyone from
walking into the path of the projectors.
Interior of the concessions booth contains
an attractive refreshment bar, several
center tables and convenient receptacles
for disposing of waste paper. The walls and
floor are tiled for ease of maintenance and
spotless appearance. At the concessions
room entrance are two cashiers cages
where tickets for the purchase of concessions
are sold. The tickets come in
amounts of five, ten and twenty-five cents.
Located on the Birmingham highway
seven miles from town, the Bankhead is
managed by F. C. Bickerstaff. The drive-in
accommodates 893 cars, and was built at an
approximate cost of $250,000. William K.
Jenkins is president of West End Theatres
and is associated with F. G. Storey, John
Stambler and Roy M. Avey in the Bankhead.
NE\N ORLEANS
'The Paramount Pep club, which combines
,
social and civic activities of the exchange
staff, gave a Halloween party Tuesday (31)
in the recreation room of the building. The
entertainment was in charge of Miss Jackie
Thon and Mrs. Lillian Flick. Mrs. Mary
Morris is president.
William H. Murphy jr., manager for Southeastern
Theatre Equipment Co., was to return
from a ten-day trip on the road in the
vicinity of Shreveport and Morgan City . . .
Bill Briant, 20th-Fox manager, attended the
TOA convention in Houston . Mc-
Elroy, owner of the H&M Theatres in Shreveport,
was in town . . . A. L. Morgan, of the
McLendon theatres in Union Springs. Ala.,
was in booking . . Mrs. Lorenzo Arthur,
.
the former Peggy Larsen of 20th-Fox, became
mother of a baby boy October 22.
Arthur Greenblatt, general sales manager
for Lippert Pictures, spent two days here
before leaving for the TOA convention . . .
Arthur Bromberg. president of Monogram
Southern, was to spend a few days in the
local exchange after attending the TOA
convention Phillips, Palace
.
Tlieatre at Jonesville, was booking and buying
for his recently opened theatre at Harrisburg.
Sam Pasqua of Gonzales was here this
week . . . Usy Pellegrin of the Rex in Chauvin
was booking at MGM .
Ost,
manager for U-I, was on a vacation .
Paul Drake, Ideal Theatre at Pontchatoula,
was booking at Paramount . at
Monogram Southern were B. V. Sheffield
from Poplarville and Charles Watterall. Watterall
circuit at Prichard, Ala. . .
Harry
.
Rosenthal, UA salesman, has been recalled
to army duty and will report at San Francisco
. . . Attending the TOA convention
were Gaston Dureau, vice-president of Paramount
Gulf, and Levere Montgomery, one
of the owners of the Joy Theatre.
The Fox Family club entertained with a
Halloween party Saturday (28) in the exchange
building. Earl Perry, the president,
was assisted by Pat Boykin, Maxine Ruggiero,
Joe Silver, Ethel Holton. members
of the refreshment committee.
K. A. Kelly, manager for Dixie Films, has
turned to a new type of promotion. With
two religious pictures for release, "Messenger
of Peace," starring John Beal and Peggy
Stewart, and "Holy Year at the Vatican,"
Kelly has appealed to pastors of Catholic
and Pi-otestant faiths for their support. "Messenger
of Peace," an 80-minute picture
booked in Mobile, is centered around a
Lutheran theme.
I
Projectionist Flynn Haygood is shown beside
the water-cooled high intensity lamps in the
Bankhead projection booth Motiograph
equipped the booth throughout, including
speakers, which were furnished by Wil-Kin
Theatre Supply.
Pictured above is the concession bar of the
Bankhead. Note the waste receptacles, round
tables for patrons self-service and tiled walls
and floor.
Benefit for Medical' Care
ROBERTSDALE. ALA.—Mrs. Harry Bye
and Mrs. Eleanor Handlin. owners and managers
of the Robertsdale Tlieatre. donated
matinee proceeds of a musical comedy recently
for the benefit of a hospital fund
for a boy in need of an operation.
Robert Merritt Signed
Robert Merrill, baritone star of the Metropolitan
Opera Co.. has been signed by Paramount
to a multiple contract.
BOXOFFICE November 4, 1950
i

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November 4, 1950 65

. . . Variety
. . Jim
ATLANTA
TSepublic staffers gave a big farewell party
Friday (27) for George Eubanks, salesman,
who is entering the armed service . . .
Exhibitors on the Row: Rufus Getzen, Spalding
Drive-In. Griffin; John Miller. Dixie
Theatre. Cordova, Ala.: Sidney Laird and
L. J. Duncan. West Point: Nat Hancock of
the Roosevelt. Jefferson, and Violet Edwards
of the Royal. Monticello.
Carl Flo.vd's new 28th Street Drive-In at
St. Petersburg. Fla.. is expected to be open
soon . Corbett, U-I booker, has been
confined to his home on account of illness
Tent 21 will hold its annual
election November 13. Canvasman Fred
Coleman will report on the meeting held in
Pittsburgh October 20. 21.
Frank Morrison lias been elected president
of lATSE Local 225, Martin Morris was
^'^ .-^ —
ABC THEATRICAL ENT.

SHOULD GET HEP!
TO THE FACT THAT
'THE OLDEST THEATRE GROUP t'^ WORLD
ARE £«»«5 MEETING
IN
THEIR
THEATRE
NORTH & SOUTH
38th ANNUAL
CHARLOTTE (n*e';)
HOTEL
OWNERS
CAROLINA, INC.
CONVENTION
CHARLOTTE, N.C.
Sunday-Monday-Tuesday NOVEMBER 19th -20th -21st
and at this meeting all Exhibitors will be privileged
to hear what the OUTSTANDING EXPERTS have to
say on the vital subjects we are now (or will be)
confronted with—
Such as—
THEATRE TELEVISION (the "BONE of CONTENTION" or IS IT?)
COMPO (and what it means to you)
SPECIALIZED (or plain-as you like) SHOWMANSHIP
BUYING PRODUCT (as others do it)
COMPETITIVE BIDDING (as it's being done)
DRIVE-IN'S (in's and out's)
ADMISSIONS (or to be exact your Boxoffice)
LEGISLATURE (something you should know about before January 1951)
also "MOVIES ARE BETTER" (or are they?)
^ou are always WELCOME in the CAROLINAS
You COME and SEE
30XOFFICE November 4, 1950 67

By HARRY HART
HART BEATS
\xriLLIAM T. DUGAN JR. of the State at
Gainesville, Fla., has rejoined the army
and is stationed at
Randolph F^eld, Tex.
He got back his old
rating as a staff sergeant.
Manley, Inc.. at
Atlanta has sold two
new Aristocrat popcorn
machines to
Coatco Theatres of
Toccoa, Fla., and one
to Carl Floyd for his
new theatre at
Sebring, Fla. Two
other big machines
were installed for Bailey Theatres in Atlanta.
Bob Moscow finally broke a precedent and
installed a Manley Aristocrat at the Rialto
in Atlanta, the last local theatre to hold out
against sales of popcorn.
Other recent Manley installations included
three Aristocrat machines at Hook Theatres
in Aliceville. Ala.; seven to Martin Theatres
circuit houses, and six in theatre belonging
to the Georgia Tlieatre circuit.
We Are Headquarters
Lighting
^GOLDE AUTOMATIC SPOTS
* WAGNER SIGNS AND LETTERS
Eddie Atkinson, formerly with the ABC
Theatrical Enterprises in Atlanta, has opened
his own booking company at 145 Walton St.,
Atlanta.
Jack C. Hunt, salesman for Wil-Kin Theatre
Supply in Tennessee, said he had just
sold a Cycloramic screen to the independent
theatre in Chattanooga. O. C. Alexander, also
of Wil-Kin. said that O. L. King and C. P.
Wren of Wrens, Ga., plan to build a 200-car
drive-in at Wrens. He said construction
would start soon.
Earl Humphries of Theatrical Pi-inting Co..
Atlanta, has purchased the two buildings
which the firm now occupies at 181-183 Walton.
Dusty Rhodes, general manager for Dixie
Drive-In Theatres, played host to Hudson
Edwards, manager of the Hi-Way 80 and
Dixie drive-ins in Savannah recently. Dusty
also said that W. J. Gordon had been named
assistant manager at the Hi-Way 80.
Horace Denning, district manager for Dixie
Drive-ins in Florida, has recovered after a
recent operation and is back on the job.
Ralph lannuzzi, Warner Bros, manager at
Atlanta, .spent the week in the Alabama territory
with salesman Charley Jordan.
The Legion Theatre in Cartersville, Ga.,
now is being managed by Robert Hardin, who
moved over from the Crescent in Dalton,
now managed by Kenneth Griffin. Clin
Evans is managing the Pix at Eufaula for the
Martin circuit.
Fay Rayburn of the Martin home office in
Columbus, Ga., was married recently and resigned
from her job. She was succeeded by
Virginia Evans. Newton Chalker, manager of
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the Martin Tlieatre at Dothan, Ala., won a
$50 cheek recently for the largest percentage
increase in business of any theatre in the
circuit.
Jack Demestra jr. of Southeastern Supply
Co. took time to tell me about the new Varia
Drive-In, which was opened at Jackson, Miss.,
October 19. Demestra said the ozoner accommodates
500 cars and was built by James
A. Alexander jr. The airer is equipped
throughout with Brenkert and RCA equipment.
L. D. Wright of Chattanooga. Tenn.. who
built and owns the theatre at Cave Springs,
Ga.. was on the Atlanta Pilmrow booking.
Mrs. Kate Dykes manages the theatre for
Wright, but he handles his own booking.
George Bubanks. salesman for Republic,
was inducted into the marine corps as a
captain and was given a party by the Atlanta
office force Friday i27). He received many
gifts. He left for California to report for
active duty.
Walter F. Titus, vice-president and southern
division manager for Republic, visited th»
Atlanta office, then went on to Houston, Tex.
and the TOA convention. He went from there
to San Antonio for the world premiere of
"Rio Grande."
We went out to College Park. Ga.. to the
new Roosevelt Drive-In, which was opened
recently by the East Point Amusement Co.
Fred Coleman and Manager Charles W.
Overton showed me around the ozoner, whioh
has a lawn area of two and one-half acres
seeded with grass and clover.
The firm recently landscaped the beautiful
Starlight Drive-In, which it also operates.
Many flowers are in bloom on the 25-acre
tract, the largest ozoner area in the Atlanta
area.
Rhett Woody has started construction of
a new 400-car drive-in near Huntsville, Ala.
The theatre will be equipped by Wil-Kin
Theatre Supply with Motiograph sound and
projection, Ashcraft lamps. Woody also owns
the Rhett Woody Furniture Co. of Huntsville.
John Jarvis has been appointed Georgia
salesman for Lippert. Nelson Tower returned
to Atlanta from Memphis then left for
Jacksonville. R. D. Page, Mount Pleasant,
Tenn., was on Filmrow and said his business
was just what an exhibitor wanted
to make it.
Joe Murphy was added as student booker
at U-I. Clarence Westmoreland was promoted
to assistant cashier at U-I. James
Frew, district manager, attended the open-
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68 BOXOFFICE November 4. 1950

[
cuit
i
occupy
Maj. I. Jay Sadow of Chattanooga said
that construction is imder way on the Lake
Amusement Center there. The center will
20 acres and will include a four-
lake for fishing as well as mechanical
rides, playgrounds and other features.
The drive-in. with 550-car capacity, will
about $225,000 and will open in April
1951. It will be equipped by Wil-Kin Thea-
j
acre
'
cost
. tre
I
The
I
I
I
.
turned
i
capacity
i
'.
B.B.
'
ABC
ing of Fred Weiss' new Savannah Theatre
in Savannah. Norma Prather returned to
tr-I as secretary to George Jones.
T. E. Bell of Jacksonville, Fla., is building
an outdoor theatre at Oceanwave, Fla., a
Jacksonville suburb. The airer will open in
January and will be equipped with Motiograph
in-car speakers and Ashcraft lamps.
Sam Sherman, salesman for U-I in Tennessee,
and W. D, Kelly, sales supervisor, returned
from a trip to the Cumberland cirin
Winchester, Tenn. Ed Oniel, Georgia
U-I salesman, recovered after a recent illness.
Syd Whitman, Alabama salesman, returned
from a trip to south Alabama and
north Florida.
D. K. McComas of the Tropicaire Drive-In,
Miami, was on Filmrow and said the recent
hurricane had torn down his fence around
the airer.
Supply.
Starlight Drive-in, Atlanta, played
host on Saturday night to about 100 employes
of the Eastpoint Amusement Co. after the
last show. Employes roasted wieners and
had a fine time. Charles V. Cleveland manages
the Starlight. He recently installed
new equipment.
Baileys new Lincoln Theatre, Panama City,
Fla,, was to open this week. It is a de luxe
400-seat house for Negro patrons.
Bid Davis of Panama City, Fla., has installed
an Aristocrat popcorn machine. Lam
Amusement Co., Rome, Ga., purchased three
Manley machines for the Lam circuit and
Hap Barnes installed one at his new Knoxville
drive-in.
Cal Allen, Dandee Drive-In, Columbia,
Tenn., was on Filmrow.
Bud Chalmers of ABC Booking Co. refrom
a three-week trip to Florida.
The new Woodward Theatre at Woodward,
Fla., was to open November 6. It has a
of 804 and booking for the house
will be handled by ABC Booking Co. The
Drive-In, Blountsville, Fla., another
account, will open November 15. Hap
Barnes was in Knoxville, Tenn., recently.
A
COMPLETE
BUYING and BOOKING
SERVICE
For the Independent Theatre
EXHIBITORS SERVICE CO.
189 Wolton St., N. W. Atlanta, Go.
TOM JONES
Lamar 1711
TOM LUCY
STANDARD THEATRE SUPPLY STAFF—The Standard Theatre Supply Co. of
Greensboro, N. C. serves North Carolina, South Carolina and part of Virginia. A
branch is located at Charlotte. The staff, left to right: G. S. Hicks, salesman; Lloyd
Parson, salesman, Thurmond People, janitor; Elmo Cobb, shipper; Fletcher Owens,
helper; J. W. Harpey, installer; J. W. M.arkham, service manager; N. D. McCollum,
salesman; Phil Whicker, owner; Lawson Rankin, general manager; Mrs. Annie
Rankin, bookkeeper, and Doris Utley, secretary.
'Mailman' Crew Shoots
At Silver Springs, Fla.
OCALA, FLA.—A Columbia shooting crew
of 65 is on location at Silver Springs for
work on "The Barefoot Mailman," and two
other studios are studying the territory for
possible shooting sites. Henry Weinberger
and Al Hogsett, 20th-Fox, inspected sites
here and at Rainbow Springs and Wekiwachee
Springs for backgrounds for "The
Frog Man" and Paramount is considering
Silver Springs as a location for "Cross
Winds."
Talgar Associate Buys Site
MERRITT ISLAND, FLA.—A 350-car drivein
will be constructed in central Brevard
county when government restrictions permit,
Randolph Ellinor, manager of the State Theatre,
said. R. N. Koblegard jr. of Fort Pierce
and associate of the Talgar Theatres Co..
owner of the State and Van Croix theatres
in Brevard county and 26 other theatres in
Florida, had closed a deal with A. Fortenberry
for a ten-acre tract on the beach road
Merritt Island. The site is located about a
quarter of a mile east of the Merritt Island
Four Corners. Ellinor said that a tract
of land west of Cocoa for which an option
was taken some time ago as the site for
the drive-in, was not taken up.
Theatre to E. S. Winburn
JACKSONVILLE, FLA.—E. S. Winburn
has purchased the Fairfax Theatre. He is a
former member of the state legislature and
a county judge, as well as an experienced
theatreman.
Hold Cooking School
JACKSONVILLE—The Florida Theatre was
converted into a school room for a two-day
Frigidaire cooking school.
rmBECAUSE
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for smooth, bright, flickerless tight on your
Johnson Theatre Service
223 South Liberty St.
New Orleans. La.
Complete Theatre Equipment & Supplies
DRIVE-IN THEATRE CENTER AISLE LIGHTS
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New Louisiana Theatre
HARRISONBURG, LA. — Harrisonburg
school children were guests at the opening
of Harrisonburg's fu'st permanent theatre,
the Fort, a modern, air conditioned house
built by Mr. and Mrs. Jack Knicely.
You Can't
BOXOFFICE :: November 4, 1950

. . Dan
. . The
To Reopen at St. Augustine
ST. AUGUSTINE—The Hastings Theatre,
closed for some time, will be reopened by
W. L. Scott of Jacksonville.
Rhonda Fleming Is Co-Star
Rhonda Fleming will star with Ronald Reagan
in Paramount's "The Last Outpost."
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GREENSBORO, N. C. CHARLOTTE, N. C.
Paramount in Miami
Is Being Remodeled
MIAMI — The Paramount Theatre, one of
Miami's entertainment landmarks, is undergoing
a complete remodeling and redecoration.
Starting from its Flagler street entrance,
the Paramount will have a new marble-walled
ttnrazzo-floored outer lobby complete with a
modernistic boxoffice, display frames and
herculite doors. The marquee will have fresh
facing, new letters and facilities for advertising
animation.
The inner lobby will be enlarged considerably
and will feature mirrored walls, banquette
seats and a swank new refreshment
bar. All lighting in both the outer and inner
lobbies will be of the indirect "spill" type.
The entire auditorium will be redecorated in
light, bright colors. Specially made carpets
will be installed throughout, together with
new drapes.
Structural changes include construction of
a floor-to-ceiling wall across the back of the
auditorium replacing the present half-wall
This is designed to improve the acoustics
throughout the theatre. New and larger restrooms
will be installed. These will open into
the inner lobby instead of the auditorium as
they did in the past. Complete redecoration
and furnishing of the mezzanine lounge will
be another feature of the overall remodeling
job.
Contract has been let by Florida State Theatres,
operators, to the Miami construction
firm of Prank J. Rooney, Inc.
Statesville Corp. Buys
Site for New Theatre
STATESVILLE. N. C—The Statesville
Theatre Corp. has purchased the N. B. Mills
residential lot on South Center street here for
future construction of a new theatre. The lot
has a frontage of 86 feet and a depth of 438
feet, running through the block to South
Meeting street.
The site was purchased from the heirs of
the late N. B. Mills, who will take over the
East Board street lot owned by the theatre
corporation.
Construction of the theatre has not been
set definitely, but is part of a long-range
plan by the theatre firm.
Athens Ccnrver Plcmned
ATHENS, GA.—A new theatre, being built
here by Georgia Theatres, Inc., for Negro
patrons, will be named the Carver. A tear
drop design will be featured on the marquee
with special lighting effects from fluted fixtures.
The upright sign letters will be back
lighted with neon. Screen will be Cycloramic
and sound equipment will be by RCA.
Rudy Mate, director of Paramount's "Union
Station," has won the Cosmopolitan magazine
citation for best direction on the picture.
MIAMI
T^iana Barrymore, honeymooning here, is
appearing in a stage show with her husband
at a local club . Tropicaire
Drive-in's Halloween show included prizes to
children for the best costumes . . . Claughton's
Royal offered "Phantom of the Opera"
and "Ghost Goes Wild" as its Halloween
children's show . Cudone of Brandt's
Roosevelt scheduled "Henry V" for a run
at popular prices. Film opened November 1.
Film stars will be passing through Miami
November 11 en route to the w^orld premiere
of Stanley Kramer's "Cyrano de Bergerac" at
the University of Puerto Rico theatre. A
group of stars and newspapermen will make
their headquarters at San Juan's Caribe-
Hilton hotel. San Juan is staging a threeday
festival in honor of native son Jose
Ferrer, star of the picture.
A thousand youngsters turned out for the
Miami Shores sixth annual goblin parade
and party. The parade proceeded through
the downtown area to the theatre where
costumes were judged. Five girls and five
boys received prizes. "Africa Screams" was
shown.
The Dixie Drive-In is playing the Florida
premiere of "Daybreak" in a series of J.
Ai-thur Rank films which the airer is scheduling.
Most grieved man in Miami when Al Jolson
died was Sonny Shepherd. They had
been close friends for many years. Sonny
had inducted Jolson into Miami Beach Kiwanis
as an honorary member and their
families had long been friends. Sonny went
to the Kiwanis board to suggest that pepple
who would ordinarily send flowers, .send $25
to the Variety Children's hospital in Jolson's
memory. All the names and messages
would then be sent to Mrs, Jolson.
EXHIBITORS'
SERVICE
" *'
'
~
' *ng and Buying S
r.M^.nt Exhibitors
.,; MAX REINHARDT- Agent
.PUa.f a;«31-2-J 116 Latia Arcatlt. Charlotte,

I
rested
I
Drive-In
i showing
i
the
j
Co.
I
;
went
. . Mrs.
were
. . Lou
Hammond Green Dies;
Alabama Exhibitor
ALBERTVILLE, ALA.—Hammond Green,
48, vice-president of Amusement Enterprises
here and one of tlie oldest men in the motion
picture industry in point of service, died
recently at Ochsner Foundation hospital in
New Orleans.
Green had been in the theatre business
for some 34 years and had been connected
with Amusement Enterprises for 32 years. At
the time of his death he was general manager
for the circuit as well as vice-president.
He began his career in the old silent days
when machines had to be cranked and he
came up from the ranks serving in virtually
every phase of the business.
He is survived by his wife Louise and three
sons, ranging in age from 8 to 15 years.
Amusement Enterprises operates the Carol
and P>rincess theatres here, the Liberty and
Etowah at Attalla and the Rialto at Boaz,
all in Alabama. Thomas E. Orr is president
of the firm.
Short Brings Charges
CHARLOTTE—Three persons were ar-
by county police at the Thrift Road
recently in connection with the
of a short subject. C. H. Faw, owner
and manager of the theatre, said he leased
film from H. G. Arenson of Dixie Film
of Charlotte. Faw and Arenson were
released under a $500 bond and C. G. Lawing,
projectionist, was released on a $300
bond. Police said the short was being shown
with "Skid Row," which they did not consider
immoral.
Scon Pasqua Aids Band
GONZALES, LA.—Proceeds from a special
JACKSONVILLE
Jessie L. Clark, manager of Florida State
Theatres, and Howard Pettingill, advertising
director, took a trip around the circuit
in connection with the Leon Netter Appreciation
drive. They visited Orlando, Tampa,
St. Petersburg and Miami . . . Bill HoUiday
of Paramount, who was transferred to New
Orleans as branch manager, was honored
at an outdoor party recently by the exchange.
He was presented a portable radio by the
group . Carolyn Lowther, who left
Paramount to Join her husband in Texas,
was presented with a sweater . Pauza,
who left for the service, was presented a
toilet articles kit.
Guests at the Paramount party for HoUiday
included Mr. and Mrs. Richard Beck,
Mr. and Mrs. Bill Beck and Mr. and Mrs.
Danny Deaver, Normandy and Five Points
theatres; Mr. and Mrs. Lou Leffler, Lukie
Stein, Stein Theatres; J. J. Deitch, Miss Kay
Strickland, Mr. and Mrs. Sampson, Mr. and
Mrs. Frank Neal, Florida State Theatres . . .
Guests from the Warner exchange were Robert
Dunbar, Jack Kirby jr., Ray Owens, Bill
Wilkes, Jimmy Slaughter and Ted Levy . . .
Mr. and Mrs. H. Allen and Frank Benton
from Benton Bros. . guests.
The attraction sign at the Beach Drive-
In, Talgar Theatres airer, was blown down
in the recent hurricane. All Talgar driveins
here and in other Florida cities were
closed for several days because of power
failure, O. G. Gryder, Jacksonville manager,
said . . . Ike Katz, owner of the Kay Film
Exchange of Atlanta, and Harvey Rudisell,
Atlanta manager, were in Jacksonville.
Palm in Meigs Renovated
MEIGS, GA.—The Palm Theatre, owned
and operated here by Interstate Enterprises,
has been reopened following a building project
which lasted several months.
show held at the Gonzales Theatre recently
to a fund to buy uniforms for the local
high school band. Sam Pasqua, manager, arranged
the benefit.
j
Marian Spitzer is developing her own original,
"The Little Woman," for Metro release.
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DIXIE
BOOKING OFFICE
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RUBE JOINER
163 Walton St. N. W. Tel. ALpine 5010
Atlanta, Georgia
Ginger Prince in Home Town
ATLANTA—Ginger Prince, 8-year-old film
star and daughter of the well-known theatre
chain executive, Hugh Prince, was here
visiting her grandmother, Mrs. Elizabeth
Davis, last week. Ginger is a third-grader
in a Beverly Hills, Calif., school and brought
her school books with her. She appeared in
the Hallmark production "Prince of Peace"
and has just finished another Hallmark
picture, "One Too Many." She has two other
film stories awaiting her in Hollywood, one
being "Delinquent Angels," based on the experiences
of Judge Camille Kelley, juvenile
court head of Memphis.
BUILDING A DRIVE-IN. INDOOR
THEATRE OR REMODELING
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UNITED THEATRE SUPPLY CORP.
UO Franklin St. Tampa. Fla.
Phone 2-3045

. . . Charles
. . . M.
. . Fairy
MEMPHIS
.
•The Sunset Drive-In at ClarksviUe. Tenn.,
staged its formal opening last week. Neil
Blount, manager, and Neil Murphy, salesman
for Monarch Theatre Supply Co.. attended the
formal opening. The Sunset is owned and
operated by Crescent Amusements Co. . .
.
Warner employes staged a dinner party at
Variety Club Wilkerson, cashier
at Paramount, was vacationing . . Ben
.
Tyler is the new assistant shipper at Paramount,
replacing Wortham Hood, resigned.
R. L. Bostick, manager, and C. C. Bach,
assistant manager at National Theatres Supply,
attended the TOA convention in Hou.ston
A. MoElravy. managing director
of the Ellis auditorium who is being forced to
retire because of a compulsory city retirement
law, will stay on his job indefinitely
until a successor is broken in. the city announced.
McElravy, who has managed many
Memphis theatres in the old days, is 70.
Ned Green, owner, closed his 45 Drive-In
at Mayfield. Ky., for the season October 29
E. Rice jr.. Rice, Brownsville; Onie
Ellis. Mason. Mason; L. J. Denning. YMCA.
Bemis; Louise Mask. Luez. Bolivar; Aubrey
Webb. Webb, Ripley, and J. H. Petty, Wayne,
Waynesboro, were among visiting exhibitors
from Tennessee points.
From Missouri, Filmrow had these visitors:
G. Carey, Stadium. Carruthersville; Walter
Kirkham. Commonwealth. Kansas City; J. C.
Mohrstadt. Jay. Hayti; Lyle Richmond. Richmond.
Senath. and W. B. McParland. Mc-
Farland, Hornersville.
Among Arkansas visitors were Walter Lee,
Rice. Des Arc; Henry Pickens. Lyle, Carlisle;
William Elias. Murr. Osceola; K. K. King.
Rialto. Searcy; Lawrence Landers. Landers.
Batesville; Orris Collins, Capitol and Majestic.
Paragould; Roy Bolick, Kaiser. Kaiser;
Paul Shafer. Poinsett Drive-In, Marked Tree;
Claiborne Tipton. New Monette. and John
Staples. Carolyn and Franklin. Piggott.
From Mississippi came A. N. Rossie, Roxy,
Clarksdale; Mr. and Mrs. A. J. Azar. Harlem
and Lincoln. Greenville; J. W. Wofford.
Union. Union; Charles Shivley. Skylark
Drive-In, Clarksdale; J. C. Bonds, Von, Hernando;
Grady Cook, Joy, Pontotoc, and J. H.
Moore, Ritz, Crenshaw.
J. J. Palinkas Named
NOW BOOKING
HALLMARK
WINTER HAVEN, FLA.—Frank Sparrow,
general manager for Talgar Theatres, has
appointed J. J. Palinkas as manager of the
Grand Theatre. He replaced J. J. James,
inducted into the armed forces. Palinkas
has been in the theatre business since 1914,
starting at Bridgeport, Conn. For the last
six years he has been with Florida State in
St. Petersburg.
Occupancy Permit Given
SAVANNAH, GA.—The recently opened
Savannah Theatre was the first in the city
to be granted an occupancy permit under
the new state fire law. Minor changes were
made after an inspection by the fire marshal
to comply with the law.
PRODUCTIONS. INC.
MOM AND DAD'
PRINCE OF PEACE'
DEVIL'S
Box 2054 DeSoto Station
Memphis and New Orleans Territory Write
L. H. (Lew) Andrews
WEED
Memphis, Tenn.
'Angels' to Premiere
In Memphis Theatre
MEMPHIS—The world premiere of "Delinquent
Angels," the Judge Camille Kelley
story, will be held here in March or April
of 1951. Production of the film will be started
in February and it will require about ten
weeks.
William Stephens, associate producer for
Hallmark Productions, made this announcement
while here for conferences with Juvenile
Judge Kelley whose life's story is to
be made into a film by Hallmark. Earl C.
Kenton, director; Malcolm Stuart Boylan,
screen writer, and President Kroger Babb
were here with Stephens to visit Judge
Kelley's courtroom and to confer with the
nationally famous Memphis woman judge
about the picture.
Stephens, who has just wound up Hallmark's
"One Too Many," arranged a screening
of this picture for Judge Kelley and
Lloyd T. Binford, chairman of the Memphis
board of censors, and the press at the Ritz
Theatre.
THEATRE SALES
NEW ORLEANS—The Dixie Drive-In at
Columbia. Miss., opened October 30 under
the new ownership of Frank W. Corbert. He
formerly owned the Ritz Theatre at Laurel,
Miss.
The Strand at Vicksburg, Miss., formerly
operated by Paramount Gulf, has been purchased
by Floyd P. Murphy of the Exhibitors
Advertising Co., Alexandria.
Mr. and Mrs. S. J. Azar of Greenville,
Miss., owners of several theatres in that
area, have purchased the Delta Theatre,
formerly operated by Paramount Gulf.
To Morrilton, Ark., Rialto
MORRILTON, ARK. — Clarence Hobbs of
Clarksville, Ark., has been appointed temporary
manager of the Rialto Theatre here, replacing
Spencer Reed who was called to the
army. Hobbs was assistant at Clarksville.
New Strand Open in Arkansas
POCAHONTAS, ARK. — The new Rand
Theatre here has been opened. Douglas
Pierce, manager gave women attending the
opening free flowers and children were given
souvenirs.
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Memphis. Tenn.
72 BOXOFFICE :: November 4. 1950

. president
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Expect 500 at Meeting
Of Carolina Groups
CHARLOTTE—Approximately 500 persons
are expected to attend the annual corurention
of ihe Theatre Owners of North and
South Carolina here November 19-21. Tom
A. Little, convention chairman, said that
plans for the meeting are nearing completion.
Sessions will be held in Hotel Charlotte
with a banquet and dance in the hotel
ballroom the night of November 20.
I
Little said that speakers will include the
new president of TOA; A. W. Schwalberg,
of Paramount Distributing Corp.:
Sid Blumenstock, Paramount advertising
Hugh Owen, eastern and southern
division manager; M. L. Halpern, televi.sion
consultant of TOA; Arthur Mayer,
executive director of COMPO; Dick Pitts,
editorial consultant of COMPO; Gael Sulli-
TOA, and Herman
van, executive director of
Levy, general counsel.
Thompson, MGM star, will be
guest of the convention and will appear
at the banquet.
I
The meeting will open with registration
on Sunday (19) with sessions on the 20th
and 21st. The sessions will be held in the
to free the exhibitors for any
business. New officers will be elected on
I the final day. Col. Bates Harvey of Clover,
C, is the 1950 president.
Install Moon Glow
FORT MYERS. FLA.—Moon glow lighting
has been installed at the drive-in theatre
here. Ordinary searchlights, masked with
special filters, are used to provide a soft,
glareless light for illumination of the parking
ramp>s.
Safety Show Fills Joy
HOT SPRINGS—A safety show, sponsored
recently by local safety groups, filled the Joy
Theatre. Miss Venice Hammonds, manager,
said that a portion of the receipts would be
used to promote safety in Arkansas.
Memorial to Showman's Son
PARIS. ARK.—G. Carey, former operator
of the Strand Theatre here, presented electric
bells to the First Methodist church here
in memory of his son who was killed in
World War II. Garey and his wife now live
at Caruthersville, Mo.
CHARLOTTE
IJugh Owen, Paramount sales executive,
conferred here with Al Duren, branch
manager. Owen's wife, Arleen Whelan, met
him here and they drove to Atlanta to discuss
sales with the manager there . . ."You
Can Beat the A-Bomb" was shown to city
officials at the Imperial before the public
showing.
Everett Olsen, Paramount, went to New
Orleans to prepare campaigns for new releases
Walter Titus, vice-president in
. . . charge of southern operations for Republic,
conferred here with Cy Dillon, local manager.
Clarksdale Delta Open
CLARKSDALE, MISS.—The Delta Theatre,
recently sold by Paramount Gulf Theatres
of New Orleans to T. E. Williams and
R. W. Tyson, owners of the Tyson Theatre,
was opened October 27 by the new owners.
Remodel at Garrett Theatre
ARLINGTON, GA.—A marquee, hghted
with neon tubes, will be installed at the Garrett
Theatre here in a current remodeling
plan. B. A. Garrett is the owner.
Merl Hallford Named
EUFALA, ALA.—Merl Hallford is the new
city manager of Martin Theatres here. He
replaces Olin Evans, resigned.
Seeking Theatre Site
TTTUSVILLE, FLA.—Paul Bracco of New
York was here looking for a theatre site.
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BOXOFFICE November 4, 1950 73

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Al Rook and Cliff Wilson
Join ABC Enterprises
ATLANTA — Al Rook and Cliff Wilson,
theatremen of wide experience in the southeeist.
have joined the ABC Theatrical Enterprises
booking and buying agency here.
Rook recently disposed of his controlling
interest in the Lauderdale Drive-In at Fort
Lauderdale. Fla., to join the ABC setup. Prior
to his affiliation with the drive-in he was
with Columbia as a salesman and was acting
manager for some eight months. During
World War II he spent some 39 months in
the marine corps.
Wilson, before joining ABC, was in charge
of booking for the drive-ins operated by the
Martin Theatres interests in four southern
states. He operated and booked his own
drive-in in south George for a number of
years.
Rook and Wilson are affiliated in ABC
with Bud Chalman and R. J. "Hap" Barnes,
who operates drive-ins in Montgomery and
Knoxville, Tenn.
New Buying Habits Seen
Due to Video Interest
WASHINGTON — Tlie struggle between
television and motion pictures for the consumer's
recreation dollar is graphically illustrated
in a revision now under way in the
Bureau of Labor Statistics' "cost-of-living"
index.
BLS officials said that the revision is designed
to take into account changes in consumer
buying habits since the last revision
in 1936. One change, they said, will be that
television sets will be included for the first
time. Another change will be that the weight
given motion picture admissions will be reduced
as a result of lower attendance.
The overhauling of the index was originally
scheduled to take place in 1952, but BLS officials
said that an intermediate overhauling
would take place in the next few months in
an attempt to get better price statistics
for use in the current defense mobilization
program.
Pompano Beach Okcry
POMPANO BEACH, FLA.—Plans for construction
of a drive-in near the airport have
been approved by the city council. Work
is to proceed at once if the new government
regulations permit.
Charles Stewart Opens
Warrington Drive-In
WARRINGTON, FLA,—The new $75,000,
500-car Warrington Drive-In has been opened
by Mr. and Mrs. Charles E. Stewart. It features
a new type convex screen. H. P. Osborne
of New Orleans designed the theatre.
There will be two shows a night, seven nights
a week. A little later in the season midnight
shows are planned. Stewart has been employed
at the naval air station O&R shop
in Pen.sacola for the last ten years, and will
be assisted in the management of the theatre
by Ray Ftast, son of Mrs. Stewart.
The Stewarts have bought the old Smoke
House adjacent to the theatre which will
be used as a soda fountain and concession
stand. Fried chicken, sandwiches, candy and
soft drinks will be sold. On the opening
night, when "The Sundowners" was the attraction,
free drinks were provided for all
patrons.
Cry Room at Ilex Theatre
QUITMAN, GA.—A soundproof cry room
has been installed at the Ilex Theatre here.
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74 BOXOFFICE November 4, 1950

k.
OKLAHOMA CITY GROSSES SLIP
BUT SNEAK PATRONAGE GAINS
Spread of Preview Practice
Disturbs Some of City's
Exhibitors
By POLLY TRINDLE
OKLAHOMA CITY—At least 4,000 persons
are seeing free top pictures in Oklahoma
City every week. Some estimate the local
number of free viewers of major products
each week as high as between 5,000 and
6,000. It you take the more conservative estimate,
it still is significant.
And if it prevails all over the nation, the
practice must involve a substantial hunk of
dough.
The reason for the business "treat" is the
sneak preview that was coined, apparently,
a year or so back to promote a top grade
film prior to its release, through the media
of word by mouth—a few hundred persons
or so caught the show and told theii' friends
—it is intended to be a boxoffice draw.
PATRONS GO FOR BARGAIN
Well, today in Oklahoma City the sneak
previews are almost a dime a dozen ... at
least three a week. Often there are from
five to six a week. The people are bright
enough to catch on. All openings are slow.
The potential boxoffice is patiently waiting
for the ad Sneak Preview Tonight, an outstanding
new feature of a major studio, plus
the regular first run top grade film, axid all
for the price of one show. And then, and
not till then, the theatregoers turn out. The
sneak previews have been packing them in.
They stand in the aisles, and many would-be
ticket buyers are disappointed and are turned
away at the jam-packed theatre door.
Some of the sneak pictures shown here are
a week to two weeks in advance of their
first run in the main downtown houses. It's
pretty well becoming a regular policy, and
the people are refraining from catching the
show first run, which is affecting the second
run business, and will move on through the
different runs if the second run nouses get
to sneak show, too.
SECOND RUNS ASKING IT
Yes, the second run theatres here are now
asking for sneak shows, and it looks from
here as if the suburban houses will start with
the policy, although some of the second run
theatre operators indicate they would prefer
not to. The consensus of the exhibitors is
that it's poor show business. They agreed it
is a cut-throat type of competition and they
don't want to climb aboard the sneak preview
bandwagon, but might in retaliation.
It's reducing the boxoffice potentialities
through all runs, and might just be that
straw to break the proverbial camel's back
in regard to the third, fourth and fifth run
places that are in for a tight squeeze if not
closed doors, unless something is done to
regulate the thing, according to one suburban
house operator.
"And people are wondering and worrying
about the show business," said Bob Busch of
CARTOONVILLE AT DRIVE-IN—The kiddy playground at the Sky-Vue Drive-In
at Oklahoma City features characters painted on the fence and on the equipment.
The kiddy rides and the painted figures are a big drawing card.
the Uptown and Villa. "Show business is in
such a state now that we have to give away
the product to merchandise it."
Busch also commented that sneak previews
are being run in some of the state's smallest
towns. "And. you know the practice must be
cutting down on gross receipts," he declared.
A survey of main downtown theatres disclosed
that business is mostly dull. A top
grade product. "Glass Menagerie," was doing
"not bad," while "The Miniver Story," did
"pretty fair." Paul Townsend of the Midwest,
where the films were shown, thought
the primary reason for weak boxoffice was
the weather. It's been unseasonably warm
this autumn which doesn't bring the people
into the film houses.
At the Center. Dean Davis, manager, also
blamed the weather for a portion of the industry's
slow business. He said it has a
bearing on it. but isn't the whole answer.
Business in the city has dropped off gradually
in the last four or five months. One exhibitor
said it was the worst since the depression.
All situations are hurt, but the first
run houses seem to be hurt the most.
Exhibitors are wondering if it's because
business is being divided up. which doesn't
appear so; if television is hurting, which isn't
so, in the opinion of Townsend. Also, if it's
the good weather, and this certainly must
have something to do with it. The days have
ranged in temperature from about 80 to 90
for weeks, an unseasonal situation that encourages
people to be out and participate in
the more diversions available in fine weather.
The first run houses put some of the blame
on the surburban houses, saying the people
living in the outlaying areas take in the
neighborhood shows, but Busch said it wasn't
the answer in his case as his houses were not
picking up the business.
So the question is still there. What is causing
the alarming slack in show business?
Ritz Adds New Equipment
DUNCAN, OKLA.—New sound equipment
and a new concrete floor were added to the
Ritz Theatre here which recently was remodeled
at a cost of $3,500.
Blue Bonnet Drive-In
Open at San Antonio
SAN ANTONIO — Hiram Parks and the
Lutzer Bros, opened their new Blue Bonnet
Drive-In on Highway 90 and 36th street Saturday
(28) with "The Gal Who Took the
West" and "Johnny Stool Pigeon."
Motiograph machines with five lenses were
installed in the airer by Modern Theatre
Equipment Co., Dallas. The concession stand
is ultramodern and was put in by Dallas
Fountain and Supply Co. Other installations
are by Bexar County Neon Co., Stitch Electrical
Co. and Sandoval Plumbing Co. of
Houston, Charles E. Darden Co., Manley Popcorn
Co.. Dallas, and Jack Jarrell, Turnertown.
Joe H. Strawn, Fort Worth, who formerly
was a west Texas theatreman, is managing
the drive-in. Programs are changed four
times each week, with an admission price of
50 cents for adults. More than 600 in-car
speakers were installed. A free bottle warming
service is provided for babies and there
is a large playground with swings, rides and
slides.
G. Strawn, the manager's brother, was the
builder. Among those attending the opening
were Henry Sorenson of Dallas, Mr. and Mrs.
Gordon Dunlap, Mr. and Mrs. Jewel Truex
and John W. and Lester J. Kentner, representing
the tradepress.
Grainger in Southwest
For Several Affairs
DALLAS — James R. Grainger, Republic
vice-president in charge of sales and distribution,
arrived here Tuesday (31) en route
to San Antonio for the opening of the John
Ford picture, "Rio Grande," at the Interstate
Majestic Theatre Wednesday.
He attended the Theatre Owners of America
dinner at Houston the following day, and
then left for New Orleans and Detroit prior
to his return to New York November 13.
BOXOFFICE :: November 4, 1950 sw 75

Indict Ex-Deputy Sheriff,
Two Others in Bombings
HOUSTON—Former Deputy Sheriff John
L. Fiteh and two other men were indicted
by the Harris county grand jury in connection
with the tear gas bombing of a
Baytown theatre last month. Named as
principal in the bombings was Clarence Nelson,
a projectionist and member of Local 279
of the Motion Picture Machine Operators,
which is striking against the East Texas
Theatres.
Fitch was named as an accessory to Nelson,
as was William E. Hogue. Fitch and
Hogue are members of the local. Specifically,
Nelson is charged with being in possession
of an injurious bomb. Bond for each man
was set at $1,000. If convicted Nelson can
get from one to 25 years in the penitentiary.
Both Fitch and Hogue can only get a $25
fine as accessories.
The indictments followed closely a $600,000
damage suit filed against the local union by
the theatre company, which accused Fitch
of enabling Nelson to evade arrest.
Fitch's connection with the bombing case
came to light last month while Sheriff Kern's
department was under investigation by the
grand jury.
Sheriff Kern arrested both Fitch and
Nelson. Fitch said in a statement that he
was told that Nelson was badly burned and
needed help. Sheriff Kern said Nelson's
burns were caused by a bomb exploding in
Athens, Tex., Theatres
Sold by Dorbandts
ATHENS, TEX. — The Dorbandt family,
which pioneered the motion picture business
here 38 years ago, has sold the Dixie and
Liberty theatres to Roy Parnell, owner of the
Texan Theatre, and Owen Killingsworth.
Parnell has long been associated with the
theatre business throughout the state.
The Dixie and Liberty were opened by
N. G. Dorbandt, formerly of Burnet, and his
two sons 'Will and Ed. The father died a few
years ago and Ed died recently. Will is
retiring.
Parnell and Killingsworth also plan a
his pocket.
Fitch said he came to Houston and obtained
bandages and medicine from Jefferson
Davis hospital to treat the injured man.
And, he said, he later took Nelson to 'Veterans
hospital under cover of darkness.
Both Fitch and Nelson were hailed before drive-in theatre.
the grand jury early last month, but no Thomas Matthews, E. B. LaRue and 'Vern
indictments were returned and Sheriff Kern West also have announced that they will
filed no charges. Fitch was fired in a recent construct a drive-in here at an estimated
department shakeup. Nelson is reported as $70,000 cost.
being in Chicago.
Hogue, a projectionist at Santa Rosa Theatre,
has not been mentioned publicly in the New Wynnewood House
incident before.
To Open Early in '51
The theatre chain said in its damage suit
DALLAS —
petition that three Baytown theatres were
A 1,000-seat theatre is under
construction at Wynnewood shopping village
bombed early in September and a shot fired
on Zangs boulevard with completion date
into another. The firm accused the union
set for early in 1951. The theatre will be operated
by Robb & Rowley Concho Theatres,
president, E. J. Miller, of delivering a
bomb to Nelson on September 2 and instructing
him to bomb the Brunson Theatre. It
Inc., and will be known as Wynnewood Theatre.
The shopping center has approximately
17 stores with at least 35 more to be added
was that bomb which exploded and burned
Nelson, the firm contended.
by 1952. A parking lot for 200 cars will be
provided near the theatre.
M. E. Hamm Builds Drive-In
GREENVILLE, TEX.—M. E. Hamm, owner
of the Hunt Drive-In south of here, has
started preliminary work on a new $80,000
drive-i» on the Greenville-Commerce highway.
The drive-in will accommodate about
600 cars and will have seats for about 50 persons,
lounges, a large patio, a playground for
children and a 60-foot tower. It will be
located on an 11-acre site.
Westerns-Features-Serials
Tower Pictures Co.
HAROLD SCHWARZ
302 S. Hcjrwood St. Dallas 1, Texas
Phones C-7357 and R-3998
Harold Russell Speaks
At Dallas Benefit Show
DALLAS — Harold Russell, Amvet commander
and the handless actor who appeared
in "The Best Years of Our Lives," made a
special appearance at the Delman theatre
at a benefit show for the Amvet Post 22 here.
The Delman arranged a special showing of
the 1944 film, "The Purple Heart," following
the Russell speech. Proceeds went to the
post's hospital fund.
Gilbert Rounsaville Shifted
HOLDEN'VILLE, OKLA.—Gilbert Rounsaville
has replaced Pete Kempf as manager
of theatres here. Kempf was transferred to
Miami, Okla. Rounsaville has managed theatres
at Norman, Bartleseville. Okmulgee and
Shawnee, Okla.
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Benefit Film Produced
SAN ANTONIO—"The Devil's Sink Hole,"
a film produced by Fred Foster studios near
Rock Springs, Tex., was given a two-day
run at the Josephine Theatre here last week
The picture features the undergroimd caverns
a few miles from that town. Proceeds
from the local showing will go to benefit
the St. Peter's and St. Joseph's orphanage,-
here and also the Protestant Orphans home
motion picture fund. The subject was produced
entirely by Texans.
Film Stars in Oil Strike
WICHITA FALLS, TEX.—John Wayne and
Gene Autry have been added to the list of
Texas oil men. The two, with S. D. Johnson,
Wichita Falls oil operator, struck oil with
the No. 1 Helms well in the Wolfe field three
miles east of Jermyn in Jack county. The
well flowed 218 barrels of oil in a four-hour
test.
Willie Hoffmans Buy O.K.
NEWKIRK, OKLA.—The O. K. Theatre
here has been sold to Mr. and Mrs. Willie
Hoffman, Geary, Okla., by W. A. Campbell
and his daughter. Miss Walsey Campbell.
Jake Lane, projectionist, and Frankie Eastin,
concession stand operator, will continue
under the new management.
Stein Chain Has Birthday
S'i'LVESTER. GA.— Stein Theatre Enterprises,
owner of the Palace Theatre here. Is
celebrating its silver anniversary in the motion
picture business.
BOXOFFICE November 4, 1950

SOLD BY
CENTURY THEATRE SUPPLY CO.
20 North Lee Street,
Oklahoma City 4, Oklahoma
HARDIN THEATRE SUPPLY CO.
714 South Hampton Road
Dallas 11, Texas
BOXOFFICE :: November 4, 1950
77

. . . Clasa-Mohme
. . Beulah
. . John
. . Exhibitors
. . Eph
. . LeRoy
. . Roily
. . Henry
. .
. .
. .
. . Azteca
SAN ANTONIO
.
Mew films here included "Esquina Bajan" The motion picture reviewing and advisory
opened Monday (30) at the Alameda board has banned the French picture, "Devil
Theatre. "The Showdown" and "Surrender" in the Flesh" after it was screened twice at
were dualed at the Etopire. "Adam and the Josephine Theatre for the local board
E>alyn" played the Josephine. "Story of and police censors here recently
Tosca" opened Tuesday (31i in the Olmos,
included Benito Garcia. La Gloria,
and "The Great Jewel Robber" and "50 Years Tex.; Eddie Reyna, Rubin Frels circuit booker,
Before Your Eyes" was the Texas offering.
Victoria; Hector Garza. Rio Grande City
"Mister 880" went into the Majestic Thursday Texas, and H. A. Daniels. Texas. Seguin.
(2) with "Holy Year. 1950" as an extra attraction.
"Tripoli" went into the Aztec Fri-
AI Kaufman and Barbara Seale had the
leading roles in the Little Theatre play "Born
day (3). "Shanghai Gesture" was at the Hi-
Yesterday" which ran for two nights at the
Park.
San Pedro Playhouse . Charninsky.
Red River Dave McEnery, who appeared
with his western video stars at the King
Drive-In Theatre, San Marcos for a midweek
engagement, was to hit the road again
for Houston November 3 to make a series of
radio transcriptions and television kinetoscope
recordings for Grand Prize beer . . .
Eight local drive-in theatres—the Alamo,
Rigsby, Kelly, Mission, San Pedro. South
Loop 13. Hi-Park and Varsity—are now admitting
children free when accompanied by
their parents . . . Shirley Landsman, secretary
in the Statewide Drive-In Theatres city
office, possesses photogenic features, we
opine.
city manager of Southern Co. here was elected
to serve on the board of trustees of the
Agudas Achim congregation . and
Nelly Moore are parents of a boy born recently.
Roily is an assistant manager at the
State . Greene. Aztec cashier, was
appointed a captain in the Community Chest
drive here among local Interstate employes
Films has installed a new
soft drink machine.
Leon Glasscock is owner of the West Theatre.
George West. Tex. This will correct a
recent item that stated otherwise, in this
column . Burkhart, manager of the
South Loop 13 Drive-In Theatre, was recently
appointed acting city manager for Statewide
Drive-In Theatres here . Bergman,
Empire manager who trouped with the
late Al Jolson, said that "Al was a man who
just lived for that applause. He was a man
who just went on forever." All San Antonio
showpeople paid tribute to the famed entertainer
. . . Statewide Drive-In Theatres have
announced new managers at their ozoners
here: Joseph Cass now is at the Alamo
Drive-In; Wesley Holstine, Mission; William
Crowley, Rigsby, and Horace Riley, the Kelly.
Paul Garza, owner and operator of the Progre.so
Teatro, will again give away 15 turkeys
at his west side house one week before
Thanksgiving. He has been following this
custom for several years . . . Double horror
shows w'ere presented as Halloween attractions
at drive-ins, neighborhoods and downtown
theatres . . . "Hollywood Burlesque" had
a three day run at the Prince . . . Richard
Rodriguez, formerly on the ad sales staff at
Azteca Films, Inc. here is with the first
marine division in Korea. He is the first exchange
employe here to go into the present
conflict overseas . screened "Quinto
Patio" for a group of south Texas exhibitors
in town recently . . . Ben Silva said he has
nearly completed the remodeling of his
Mexico Theatre in Carrizo Springs.
Melba Is Re-Equipped
GOLDTWAITE, TEX.—The Melba Theatre
here has been re-equipped with new projection
and sound equipment. The theatre has
been redecorated and a new screen added and
seats reupholstered.
Visit San Antonio Exchanges
SAN ANTONIO—Exhibitors in town recently
to contract for Mexican pictures included
G. C. Pena and brother of the Delmita Theatre,
Delmita; Benjamin Garcia, Santa Elena,
and Hernan R. Garza, Mexico, Rio Grande
City.
In-Car Speakers Added
CROSSVILLE, TEX.—Individual car speakers
have been added at the Starlite Drive-In
here and a new lighting system has been installed.
Bomber Pilot Advises
John McKee, American bomber pilot shot
down in the last World War, will advise on
aviation sequences in RKO's "The Thing."
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SAN ANTONIO—Elaborate ceremonies attended
the arrival of a Hollywood contingent
headed by Republic Pi-esident Herbert J.
Yates, for the world premiere at the Majestic
Theatre here Wednesday of John Ford's "Rio
Grande," starring John Wayne and Maureen
O'Hara. The group, which included Ford.
Mr. and Mrs. John Wayne. Maureen O'Hara
and Rob3rt Newman. Republic assistant secretary,
was greeted at the Texas border Tuesday
afternoon. Robert Aiken of the San Antonio
Chamber of Commerce flew to El Paso
with a letter of greeting from San Antonio's
Mayor Jack White, and the party was welcomed
by bands and crowds at the El Paso
station.
The premiere was the climax of a two-day
celebration known as the San Antonio Salute,
dedicated to the city's 100 years of military
tradition. Tributes were paid to the military
at ceremonies at the Alamo conducted by
Mayor White, at which messages from President
Harry S. Truman, generals Omar Bradley,
Douglas A. MacArthur, J. Lawton Collins
and other top ranking military were read.
One thousand persons were present at a
military ball held at the Gunter hotel Tuesday
night, at which the grand march was
led by Mayor and Mrs. White and Lieut. Gen.
and Mrs. LeRoy Lutes.
Top military, civic, business and social leaders
attended a cocktail and supper party given
by Yates in honor of the military in the
Pereaux room at the St. Anthony hotel prior
to the premiere. A parade, band, searchlights
and color guard participated in the
majestic celebration, which included a stage
program highlighting the Lackland Field air
force band and a recorded message to Texas
by an adopted Texan. Lieut. Gen. George
Stratemeyer, commander general of the Far
Kast air force. The stars and official guest",
were presented to the crowds inside and outside
the theatre by emcee Ken McLure. motion
picture head of the San Antonio Chamber
of Cjmmerce.
In addition to the Hollywood party. Republic
officials attending the premiere were
James R. Grainger, executive vice-president
in charge of sales and distribution; Edward
L. Walton, assistant general sales manager;
Walter L. Titus jr.. division manager; William
Martin Saal, executive assistant to
Yates; Steve Edwards, director of advertising
and publicity; Mort Goodman, studio
publicity director; Mickey Gross, on special
assignment, and Jack Houlihan, sales manager.
Interstate Theatres was represented by
Frank Starz, director of advertising and publicity;
George Watson, San Antonio district
manager, and Jack Chalman, district adverand
publicity manager.
HOUSTON
'The Jensen Theatre Corp., headed by Robert
Lewis, has bought the Queen Theatre
from Mr. and Mrs. J. S. Groves. The 800-
seat house sold at a price which revenue
stamps indicated was approximately $125,000
Boulevard Theatre is installing foamrubber
seats purchased from the American
Desk Manufacturing Co. of Temple.
Homer McCallon, manager of Loew's State,
bolstered the final night of "To Please a
Lady" with a sneak preview of "Two Weeks
With Love." introducing the latter from the
stage and promising the audience many more
MGM "big pictures" in the future . . . Jim
Wiggins, assistant to McCallon. received
greetings from his draft board and now is
in service.
L. W. Dickerson, director of the University
of Houston visual education department, has
built the library of 16mm films to 1,500 different
reels .
night i28> pre-
Halloween midnight shows were held at
Interstate's Tower. Village. Eastwood. North
Main. Broadway. Fulton. Garden Oaks.
Alabama. Yale, Almeda and Wayside and at
Adelman's Delman.
Mel Torme, who has appeared in several
MGM musicals, is singing nightly in the
Emerald room of the Shamrock hotel . .
Xavier Cugat and his concert revue will play
the auditorium November 7 . . . Another film
player, Leo Carrillo. headlines the American
Legion's "Red, White and Blue" revue at
the Music hall five nights and two matinees
beginning November 8.
.
Two recent first run films at the Texan
were "Trigger Jr." and "Tattooed Stranger"
. . Special football coverage of the Rice-
Texas game were rushed to the screens of the
Delman. Majestic. 'Village, Metropolitan.
Tower, Alabama, North Main. Eastwood and
Garden Oaks theatres.
New House for Broken Bow
BROKEN BOW. OKLA.—A new.
800-seat
theatre here will be constructed on the site
of the Tower Theatre for K. Lee Williams,
owner of Williams Theatres. He plans to
construct drive-ins in ten towns by next
spring. Talmadge Kolb. recently appointed
manager of the Arrow Theatre here, is supervising
work in connection with construction
of the new house.
Robert Mitchum will play the title role in
"Cowpoke." which Jerry Wald and Norman
Krasna will produce for RKO relea,se.
Cuttom Ma6f
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BOXOFFICE November 4, 1950 79

. . "Pi-etty
.
. . Actors
. . Jimmy
. . Actor
. . Gid
. . Dan
. . Jacqueline
DALLAS
IJud and Val Mercier, owners of the Ervay
here, have returned to their home in
Perry Field. Mo. William Holden
.
and Robert Taylor have joined Tyrone Power
as part owners of Dallas radio station KIXL.
Taylor will visit here in December ... It was
quiet on Filmrow and at the Variety Club,
with most exhibitors and film men taking
off for Houston and the Theatre Owners of
America convention. Karl Hoblitzelle. president
of Interstate Theatres, left early for a
visit in the Rio Grande valley, in which
he holds interests, before joining others in
Houston.
Jack A. Hopper was named vice-president
and manager of the laboratory of the Southwest
Film Laboratory. Inc.. at 2015 Young,
which prints 16mm film in black and white
Johnnie Blocker of the
and in color . . .
Falls Theatre. Wichita Falls, was a visitor
Baby" opened early at the
Melba. replacing "The Next Voice You
Hear .
."
Mrs. Charles T. Manley. president of Manley.
Inc.. and her sot) Charles G.. vice-prtsident
and sales manager, were on hand to
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assist P. A. Warner. Manley southern division
manager ui welcoming theatre executives
to the TOA convention held at the Shamrock
hotel at Houston. Warner was personally in
charge of the Manley exhibit, assisted by
John P. Saunders of Memphis and Ralph
Warner of Oklahoma City.
Jack A. Hooper has been elected vice-president
of Southwest Laboratory, Inc. The company
processes, duplicates and prints 16mm
film in black and white and color. It also
does sound recording Howell, for
.
many years editor and publisher of a local
film trade journal and now in the motion
picture advertising and printing business, is
moving his plant to a new location in the
film district.
Mr. and Mrs. Horace Falls have returned
from a honeymoon trip to Pittsburgh. Pa.,
and New Orleans. Mrs. Falls is the former
Margaret Stone, office manager for Manley.
Bill Rau, formerly with Paramount, is now
operating his own booking agency at 342
West Norwood in San Antonio. It is named
the Alamo Booking Company . . . C. J. Otts.
formerly with the Royse Theatre in Royse
City, Tex., says he will go back into the theatre
business soon .
Audie Murphy,
visiting in Dallas, was called back to Hollywood
for re-takes on "Red Badge of Courage."
While here, he was entertained by Ray
Woods and James O. Chearry. Interstate city
manager Gillespie of the 20th-Pox
.
office here says that 20th will premiere
"Climb the Highest Mountain" in Atlanta in
February.
J. D. HiUhouse reports a burglar entered
his Maple Theatre through a ventilator and
tampered with the safe. Finding the safe uncrackable,
he spotted the telephone and took
it . . . "The Jackpot" was shown at a sneak
preview at the Majestic Theatre . . .
November
23 is the date now set for the world
premiere here of "Dallas" by Warners . . .
Charles J. Freeman, Interstate stage booker,
and Margo Jones, theatre director, were
named judges of the Palace's "How I Met My
First Gentleman Caller" contest in connection
with "The Glass Menagerie" showing.
E. L. Jackson, Dallas theatreman. will take
over the management of the Leonard Theatre
in Leonard. Tex. L. B. Crow of Dallas is the
owner .
O'Keefe. special representative
of the Dallas branch of the Alexander
Film Co., was speaker at the Missouri Fraternal
Congress annual convention at Jefferson
City. Mo. Nisbet, secretary
.
at the Dallas Theatre, leaves on a vacation
in New Orleans Monday (30) ... Alfred N.
Sacks, Coronet Theatre owner, returned from
a trip to New York, where he booked opera
and foreign films.
R. J. O'Donnell, vice-president and general
manager of Interstate Theatres, denied
published reports that he had bought a
home in Beverly Hills. He said that there
wasn't enough money in California to make
him leave Dallas.
Dallas Grosses Off
With 100 as Peak
DALLAS—Boxoffice returns were generally
disappointing. Only "I'll Get By" at the
Majestic and "Convicted" at the Tower, each
with 100 per cent, turned in average business
or above.
(Average Is 100)
Coronet—Higoletto (Minerva Films) 90
Dallas—Hellbent lor Murder (HDP); Beasts of the
Orient (HDP) ,9°
Majestic-nl Get By (20th-Fox) _-^...- 100
Melba—The Next Voice You Hear . . . (MGM) 75
Palace—The Miniver Story (MGM) 80
Rial. o- The Return of Jesse James (LP); I Shot
Billy, the Kid (LP) 90
Tower-Convicted (Col) 100
Houston Airer Opened
By the Ezell Circuit
HOUSTON—The Irvington Drive-In. latest
in the Ezell circuit, opened here Friday (3).
at Irvington and Berry road. The new airer.
uses a traffic control lighting system to indicate
vacancies on the ramps. The entire
area is paved with asphalt, and shrubbery
and flowers are planted nearby. The 13 ramps
will accommodate 750 cars. The snack bar has
75 feet of counter space. A playground is
provided for kiddies.
Fort Worth Airer Sold
FORT WORTH—The Jacksboro Highway
Drive-In has been purchased by Ezell & Associates,
operators of the Bowie. Belknap and
Mansfield Road Drive-ins. from Maurice S.
Cole. The new owners will spend $50,000 on
improvements and will increase the capacity
from 420 to 700-cars.
Dallas Booker Promoted
DALLAS—Paul Rosenburg. booker at the
MGM exchange, has been promoted to salesman.
George S. Neal. student booker, has
taken over the booking duties.
Arrows may he either right or
DRIVE-IN THEATRE MFG. CO.
JO BOXOFFICE November 4. 1950

j
CATCHES DEEP SEA FISH—Jimmie
Manley of the Manley Popcorn Co. of
Kansas City, Mo., spent part of his vacation
at Port .Aransas, Tex. as guest of
P. A. "Bob" Warner. Posing with Manley's
catch of deep sea fish are left to
right. Garland Fulkerson, Manley salesman
for the southwest; Warner, and
Manley.
Art Leazenby Named
To Paramount Post
DALLAS—Art Leazenby has been named
publicity manager for the south central division
of Paramount, replacing George Henger.
The sales convention of the Paramount
Film Distributing Corp. is being held here
from Thursday (2) through Sunday at the
Stoneleigh hotel. Duke Clark, south central
division manager, is host to top executives of
the company, 17 branch managers and sales
managers and field representatives.
The convention, originally scheduled for
October 26-28 was postponed because of the
death of Mrs. Alfred W. Schwalberg, wife of
the president of the company.
Clinton, Okla., Renovation
Of Rialto Costs $60,000
CLINTON, OKLA. — The revamped Rialto
Theatre reopened recently as the Redland.
Charles Oliver, local manager for Video Theatres,
said the remodeling work cost more
than $60,000. Included were a new front and
marquee, redecorated lobby, lounge and restrooms,
new seats, drapes, sound equipment
and a new heating and cooling system.
Plans Winter Operation
IDABEL. OKLA.—Operation of Black's
Drive-In, recently opened on U.S. 70, will
continue throughout the winter when weather
permits, according to Mr. and Mrs. Audra
Black, owners. TTie new drive-in covers five
to six acres and accommodates 206 cars.
Ramps are graveled.
Drive-In at Checotah, Okla.
CHECOTAH, OKLA.—The first drive-in
theatre in Mcintosh county was opened south
of here recently by Dick Grumpier. J. P.
Jones and Harvey Griffin. The 300-car airer
is located on U.S. 69.
OKLAHOMA CITY
The Criterion was host to about 1,500 boys
and girls who were made Halloween deputies.
Charles Freeman was in charge of arrangements
for the event which included a
film showing. The deputies, chosen from elementary
and junior high schools, were sworn
in by L. J. Hilbert, chief of police ... Six
hundred Negro boys and girls were deputized
by Chief Hilbert at the East Side Theatre
the same day. A picture show was arranged
for them. Mrs. J. W. Sanford made arrangements.
Deputies were on duty throughout
Halloween.
Mr. and Mrs. Glen D. Thompson here, who
own a string of movie houses, have a new
grandson named Mark Stanley, son of Mr.
and Mrs. Glen D. Thompson jr. . . Dr.
.
and Mrs. Leonard A. Newcomb of the Lakeside
have sold their home in Nichols Hills
and are moving into living quarters at the
theatre. Space in the theatre has been converted
into an apartment, and the couple
will reside there this winter, while looking
for a ranch-type home
Glen Thompson has opened his 250-car
Derrick Drive-In at Healdton. It is being
managed by the owner's son John N., formerly
of Wilson. Thompson also owns two
theatres in Healdton. When the younger
Thompson was transferred to Healdton to
manage the Derrick, the circuit moved J. W.
Kilmer to Wilson to manage the single
house there. He moved from Tonkawa where
he was assistant manager.
The Home will present "La Boheme" on
the stage for a one-night performance November
November 6 is the date set
13 . . . for the opening of bids on the Liberty remodeling
work. Cooper Foundation circuit
plans to make the Liberty into a de luxe
situation.
Mr. and Mrs. Claude O. Fulgham of Video
Independent Theatres returned from a twoweek
trip to New York, Boston and the New
•v«%n All '#%
IIIIIHf
llllll I
u c^«^'
c»^^
England states. Fulgham attended a private
showing on Long Island of Cinerama, the
large screen three-dimensional process, and
reports he was quite impressed. He said he
felt it was probably impractical to equip
theatres because six projection machines
and three booths would be required.
Mr. and Mrs. Charles R. Guthrie of Video,
who planned to attend the TOA convention,
may not be able to be in Houston because
of the .serious illness of Guthrie's mother
in Kentucky. Guthrie left several days ago
to be with his mother.
Cooper to Remodel
OKLAHOMA CITY—Plans have been completed
for complete renovation of the old
Liberty Theatre, which has been closed for
months since Cooper Foundation took it over
from Warner circuit. Cooper officials plan
to face-lift the house to make an A class theatre
of
demand sparkling bright pictures. .. which
means that if you have a giant-size screen, you
must use iVlotiograph Hi-Power 75/115 ampere
Arc Lamps. They assure brilliant pictures of unwavering
intensity—much more light at much
less cost—more screen lumens at 100 amperes
—with better distribution—than condenser type
lamps operating at 180 amperes with heat filters
it.
'Skid Row' on Southern Run
CHARLOTTE—H. G. Arenson's Attractions
have taken over "Skid Row" for showings in
drive-in theatres in the south. The picture
opened at the TTirift Road Drive-In here for
what was reported as top business at the
theatre.
Scripts 'Market Street Belle'
Charles O'Neil is scripting "The BeUe of
Market Street" for 20th Century-Fox.
SELL
YOUR THEATRE PRIVATELY
Largest coverage in U.S. No "Net" listiiigs.
HiQhest reputation for know-how
2nd fair dealing. 30 years experience including
exhibition. Ask Better Business Bureau.
or our customers. Know your broker.
ARTHUR LEAK Theatre Specialists
3305 Caruth. Dallas. Texas
Telephones: EM 023S
- EM 7489
CONFIDENTIAL CORRESPONDENCE INVITED
tHEA%
... and carbon costs are less than half. Furthermore they can be operated with less
expensive current conversion equipment.
For convincing proof, request a free demonstration in your
own theatre. For smaller screens, IVlotiograph also has 46
ampere lamps and 40 ampere lamps.
W. R. HOWELL
Theatre Supplies & Equipment
12 South Walker Ave. Oklahoma City 4, Okla.
Phone 3-1961
^
BOXOFFICE :: November 4, 1950 81

Loewenstein Bitter at Building Ban
OKLAHOMA CITY — A government order
banning theatre construction drew the wrath
of Morris Loewenstein. president of the Theatre
Owners of Oklahoma, who branded it
"unfair" because "entertainment is as vital
a factor to defense as food or housing."
"We feel the ban is unfair," he said. "After
all we are a great tax collecting field for the
government. We pay 20 per cent of our boxoffice
receipts to the government, which is
virtually a first mortgage on our boxoffices.
"We are a morale factor in times of stress.
Particularly during war times and under
Texas Allied to Meet
In Dallas Dec. 11 12
DALLAS—The Allied Theatre Owners of
Texas will hold its annual convention here
December 11, 12, according to H. A. Cole,
restriction."
Claude Motley, general manager of Video,
said the order "will definitely crimp our
building program." He said Video was shelving
plans to build several drive-in and theatre
buildings.
chairman of the board, and Phil Isley, president.
Hotel location for the convention has
not been selected.
Bob Euler of the McLendon circuit will be
in charge of hotels and reservations. Jack
Bettis of the Leon circuit will be in charge
of entertainment and Charlie Wise of the
Phil Isley theatres will be in charge of the
program. These men, with Isley and Cole,
comprise the convention committee.
Capital City Home Dates
Winter Concert Series
OKLAHOMA CITY—H. D. Braucht and
Robert D. Curran of the Home Theatre have
arranged an autumn and winter concert
series consisting of five musical and dance
programs for the home stage. First concert
is to be Nov. 10 with Bruce Foote, baritone
radio singer from Chicago, as opening star.
Best seats for the concerts are priced at
$6.50 each. Season tickets are offered at
$4.50 and $3. Top price for one performance
$1.83. with the exception of the appearance
is
of Boris Goldovsky. pianist and radio commentator
for Metropolitan opera broadcasts.
That program will be priced at $2.44.
Other events on schedule include Ferrante
and Teicher, piano duo, February 8; Porraine
and Ellis, musical comedians, February 28,
and Irene Hawthorne, dance stylist, March
15
Novel Announcement
HOUSTON—The arrival of a son to M. D.
Vernon, manager of the Grand Theatre at
Greens Bayou, and Mrs. Vernon, was heralded
in a weekly paper as a Technicolor
production, equipped for sound. The Grand
is in the O.K. Theatres chain.
Storm Damages Texas Airer
TAYLOR. TEX.—The Texas Drive-In Theatre
here was damaged recently by a thun-
'iT.'torm which blew down a metal fence
•r.ii riaht and left of the screen. Cement
• e anchor? were pulled out of the ground
h: ..vlr.d,
added production needs, people are entitled
to have places of entertainment.
"I don't think we should be among the
first to feel the whip of the building ban.
It is not fair that our business should be
handicapped while other industry is permitted
to meet their contingencies without
W. O. Bearden, J. B. Beeson
Plan Lubbock Drive-In
LUBBOCK. TEX.—Plans for an 800-car
drive-in here have been revealed by W. O.
Bearden of Lubbock and J. B. Beeson of El
Paso. Construction and equipment cost, exclusive
of land, will approximate $150,000.
Features will include a screen measuring
42x58 feet supported by a tower 60x62 feet.
A double boxoffice will serve four lanes of
traffic. The entire parking area will be hardsurfaced
and ramped. It will be equipped
with in-car heaters for year-around operation,
The name Red Raider already has been
selected for the ozoner, honoring the football
Red Raiders of Texas Technological college,
in Lubbock. A mural, 40x52 feet, on the
entrance tower will feature a giant football
figure, with Lubbock and Texas Tech scenes
in the background
Bearden operates the Arcadia and Chief
theatres here and is interested in theatrical
properties in Clovis, N. M., Amarillo and
El Paso. He and Beeson are partners in an
El Paso drive-in.
George Murphy Appears
At Dallas Luncheon
DALLAS—George Murphy, here as a goodwill
ambassador for Hollywood, was guest at
a luncheon given by Interstate Theatres and
the MGM exchange at the Baker hotel
Monday (30). He spoke to the film reviewing
board and 30 representatives of press,
radio and parent-teacher groups.
Also present at the luncheon was William
F. Rodgers, general sales manager for MGM,
stopping off en route to Houston and the
Theatre Owners of America convention. At
4 p. m. Murphy was interviewed by 21 high
school reporters and photographers. The
actor suggested that a high school reviewing
board be established and opinion passed on
one film a week. Charles J. Freeman of
Interstate Theatres expre.ssed hope that such
a board would be formed.
The actor also spoke to 60 representatives
of Dallas nonprofessional theatres Monday
evening at Scott Hall.
Operate Two Houses Now
CUSTER, OKLA.—Mr. and Mrs. George
Clark have taken over the management of
the Elmo Tlieatre here. They will operate
the Hydro, Okla., house also.
Hodge Opens Grand
At Stamford, Tex.
STAMFORD, TEX.—The newest addition
to the H&H circuit, the Grand Theatre here,
has been opened with Sanford "Sandy" Hodge
jr. as manager. He owns the house with his
dad Sanford sr. The new house features a cry
room.
Personnel of the Grand: Ca.shiers, Mrs.
Oma Hodge and Ida Faye Ray; doormen.
Charles King and George Bohannon; projectionists,
Jim Cobb and Henry Miller; concession
stand. Winnie Hughes and Johnie
Gay, and janitor, Peter Wright. Andy Stone,
manager of the H&H Drive-In here, handles
advertising for all three Stamford H&H theatres.
Tulsa Theatre Bandits
Miss $10,000 Cash
TULSA—Two polite but blundering bandits
last week obtained $2.50 from Orin Mullins,
manager of the Will Rogers Theatre, but
missed $10,000 in cash he had concealed before
their arrival. He told officers he had
just finished counting and hiding receipts
from several Griffith theatres when the
bandits walked into his office.
"Oh, we're sorry, we didn't know anyone
was here," Mullins quoted one of the bandits
as saying.
While one held him at bay with a revolver,
the other ransacked office files and Mullins'
desk. One bandit opened Mullins' billfold,
found $10, but refused to take it. He scooped
up $2.50 on the desk, money which Mullins
had not hidden with the $10,000.
The Will Rogers office serves as a central
clearing house for the Tulsa area units of the
circuit.
'Cyrano' to Have Special
Opening at Puerto Rico
RIO PIEDRAS, P. R,—Stanley Kramer wiU
open his production of "Cyrano de Bergerac"
November 12 in the theatre of the University
of Puerto Rico here. The Puerto Rican government
will invite press, radio and television
representatives and notables from Washington,
New York and HoUj'Wood. Jose Ferrer,
star of the film, is a native of Puerto Rico.
A three-day program has been planned by
hotel operators and the government tourist
bureau in conjunction with Myer P. Beck
and Richard Condon of Stanley Kramer
Productions.
Free Shopping Matinee
CRESTVIEW. FLA.—Neal Robinson and
Tom Barrow, proprietors of the Fox Theatre,
cooperated with local merchants on Dollar
day by offering free admission to a western
shown on Saturday from 9 until 11 o'clock.
Mothers could come to town and park their
children in the theatre while shopping.
Remodel Enid Aztec
ENID. OKLA—The Aztec Theatre here is
undergoing a $23,000 remodeling program.
The house will close in November for the installation
of new seats, Paul Shipley, manager,
said, but will be open during most of
the renovation.
ft 2 BOXOFFICE November 4. 1950

$100,000 Remodeling
For St. Louis Loew's
ST. LOUIS—Loew's, Inc., announced plans
for a $100,000 renovation program for the
Orpheum Theatre, after signing a ten-year
extension on the lease on the 1.992-seat
theatre, the oldest downtown major house.
The building is owned by the Southern Real
Estate & Financial Co., controlled by the
Cella & Tate interests.
While the Orpheum is scheduled to undergo
a complete facelifting job, it "won't be
closed for five minutes," Russell A. Bovim,
manager, said. Work on a 60-foot marquee
is ali-eady in progress, and some 2.000 new
seats, carpeting and draperies will be installed
during nonshow hours. The present
leather-and-wooden frame seats will be replaced
with velour-upholstered chairs. The
old first-floor boxes will be eliminated, new
projection and sound equipment, a new
screen and new display cases for the concessions
department will be provided The
entire renovation program will be completed
within a month, unless there is an unexpected
hitch in the program. This is the
first renovation since the theatre was leased
by Loew's eight years ago.
Joseph Schilling Dies
At Connersville, Ind.
CONNERSVILLE, IND. — Joseph "Joe"
Schilling, 73, veteran theatre manager, died
October, 25. He had been associated with
the motion picture industry since 1911, and
prior to that time had been connected with
the old Andre Opera House here. He was a
charter member of the Indianapolis Variety
Club, and had held office in the Associated
Theatre Owners of Indiana. His illness extended
over several years.
C. R. Hay
CHARLESTOWN, IND.—C. R. Hay, pioneer
motion picture theatre operator here, died
October 14. He was one of the oldest theatremen
in active service at the time of his
death.
Matthew Davis-RKO Suit
To Go to Appellate Court
ST. LOUIS—Matthew L. Davis, 53-yearold
newspaper stereotyper and onetime resident
of Father Dunne's Newsboys home, will
appeal to the U.S. Court of Appeals his suit
for $300,000 damages against RKO on the
grounds that the similarity of his name with
that of one of the characters in a picture
about the home had damaged him.
A district court verdict some weeks ago
was in favor of the film company, which
submitted testimony to prove that the similarity
in names was coincidental and not
intentional.
F. V. Mercier Builds Drive-In
PERRYVILLE, MO.—F. V. Mercier, owner
of the Mercier Theatre here, has awarded
a contract to the Hollingshead Construction
Co., Omaha, for the construction of a 600-
car drive-in on Route 25 near town. The
project is scheduled to open Easter Sunday.
BOXOFFICE November 4, 1950
—U.S.
Marine Corps photo
HONORED BY MARINES — Russ A.
Bovim, center, manager of Loew's Theatres
in St. Louis receives a marine corps
plaque for "cooperation and assistance in
furthering and maintaining the interests
and activities of the corps in the last
three years." Col. C. P. Van Ness, right,
makes the presentation to Bovim, while
CoL C. J. O'Donnell looks on. He will
succeed Van Ness as officer in charge of
the marine corps midwest division headquarters
at St. Louis.
Limberlost Drive-In Open
For Chapel on Sundays
GENEVA, IND. — Clyde Nihiser, owneroperator
of the Star Theatre and the Limberlost
Drive-In here, tiu-ned the open-air theatre
over to the Methodists for chapel services
every Sunday in October. Preachers from
Geneva, Huntington and Fort Wayne delivered
the sermons. The Methodists plan to
conduct Easter sunrise services in the Limberlost
next spring.
Victor Burkel Injured
FORT-VILLE, IND.—Victor Burkel, operator
of the Rialto here, is confined to St.
Vincent's hospital with a sprained back and
injured foot caused by a fall.
New Front at Marion House
MARION, IND.—A stainless steel and porcelain
enamel front will be featured among
improvements at the Indiana Theatre here.
Dan Murray, manager, said that the house
would remain open during remodeling which
will include a new curved boxoffice, all glass
doors in the front, new heating controls and
a new marquee.
Some Radio-TV Shows
Illegal in Wisconsin
Madison—Attorney General Thomas F.
Fairchild has ruled that some of the
radio and TV programs are lotteries and
illegal in Wisconsin. He mentioned Stop
the Music, Food for Thought, Jackpot
Quiz, Tello Test, Radio Auction, Bread
Quiz No. 2, and others.
Two local stations are reported considering
court action to have the matter
clarified. Two Milwaukee stations WISN,
and WYMJ reported they intend to cancel
immediately any programs that appeared
to be in the offending class.
Allied 20-Year Dinner
Groups Selected
CHICAGO—Van Nomikos. vice-president of
Allied Theatres of Illinois and general chairman
of a committee in charge of the Allied
20th anniversary celebration, has named the
following chairmen and committees to work
on the celebration, which will be in the form
of a banquet at the Palmer house December
15:
Souvenir program: James Gregory, chairman;
Arthur Schoenstadt, vice-chairman;
Harold Abbott, Benjamin Banowitz, Oscar
Brotman, Charles Cooper, Irving Davis, Arthur
Davidson, William Geftman, Robert
Harrison, John Jones, James Jovan, Saul
Lockwood, Howard Lubliner, Harry Lorch,
Abe Teitel, Marvin Lowenthal, Alex Manta,
Sinuel Roberts, John Semadales, Mayer
Stern, M. D. Zimmerman.
Tickets: Charles R. Lindau, chairman;
Leonard Bland, Harry Christos, Jack Clark,
Abe Feder, P. Dudley Gazzolo, John Krafcisin,
John Luebbing, Jack Lynch, John
Manta, Aaron Meltzer, Saul Meltzer, Harry
Nepo, C. Papas, Spyro Papas, Arthur Sass,
Nate Slott, Ludwig Sussman, V. Vaselopulos.
Banquet arrangements: Jack Rose, chairman:
Benjamin Banowitz, Robert Harrison.
Decorations and displays: Sam Krimstein,
chairman; William Asalanides, Dave Beederman,
Nathan Fadim, Charles Golin, Leon
Kaplan, Mel Sola, William Vaselopulos, Chris
Christos.
Entertainment: Richard Salkin, chairman;
Sylvan Goldfinger, S. J. Gregory, Aaron
Jones, Dick Sachsel, Benjamin Stein, M. O.
Wells.
Publicity: Ted Tod. chairman; WilUam
Galligan, Milt Levy, Danny Newman.
Reception: B. Charuhas, chairman; Verne
R. Langdon, co-chairman; Samuel Abrahams,
Peter Andrews, Abe Auerbach, Charles Auerbach,
Charles Avgeris, Sol Best, Milton Brotman.
Andrew Cuser, Henry Erenberg, Richard
Fierstein, Frank Flaherty, Harry Goldson,
Sidney Harrison, Charles House, Nate
Joseph, Joseph Learner, Jerome Marks, Raymond
Marks, John Mitchell, William Pearl,
Sidney Schatz, Charles Stern, Henry Stern,
Joseph Stern, Harold L. Teel.
Elco Theatre Remodeled
ELKHART, IND. — A $100,000-remodeling
job on the Elco Theatre here is expected to
be completed early in November. Tlae Manta
& Rose circuit house will have a new marquee
and front, new all glass doors, a modern type
boxoffice, redecorated lobby, foyer and auditorium,
2,200 new seats and a new curtain.
Chick Tompkins, district manager for the
chain, said the 26-year-old house would be
closed for only a few days during the re- •
modeling.
Open Chicago Offices
NEW YORK—Hollywood Enterprises, Inc.,
commercial royalty representatives for screen
and television stars, has opened offices at
11 S. La Salle St., Chicago. W. G. Bishop, exploitation
man for MGM for 27 years, has
been named general manager of the Chicago
district. Hollywood Enterprises is controlled
by C. Edward Carrier, William R. Ferguson
and Irwin Margulies.
83

. . . Jeanette
. . The
CHICAGO
Chowmen in this area have made liberal
contributions to La Rabida Jackson Park
sanitarium, charity of the Variety Club, in
memory of Al Jolson and Edward J. Kelly,
former mayor of Chicago . . . The H&E
Balaban Esquire Theatre came up with something
novel last weekend, a concert showcase,
which enables up-and-coming young
Mr. and
stars to try out their talents . . .
Mrs. Rube Levin were celebrating their 30th
wedding anniversary. Levin, who operates
and constructs outdoor theatres, also is
rounding out 30 years in the show business.
B&K's State-Lake and Tivoh did okay with
oooooooooo-sooooooo-ac
SEATS
UPHOLSTERED
ANY QUANTITY
1 or 10,000
THE BEST FOR LESS
FENSIN SEATING CO
NOW FOR THE FIRST TIME
Every Theatre Owner Can Run
OUR NEWEST PROAAOTION
HOPE CHEST.'
a presentation of the Indiana-Illinois football
game on the theatre television screen
Barger, wife of Nat Barger, the
drive-in operator, died ... A Chicago office
of the Hollywood E:nterprises was opened last
week by C. Edward Carrier, who is associated
with William R. Ferguson and Irwin
Margulies in the royalty representation
organization. Will G. Bishop, former Central
district exploitation director for MGM has
been appointed district manager with headquarters
at 11 South La Salle St.
Seymour Simon, lawyer, was in Los Angeles
to help prepare an antitrust case of the
Markley circuit, Pasadena, against United
Artist Theatres and leading film companies
which is scheduled to come before Judge
Harrison November 30th . 152 Theatre
on the north side has adopted dime nights
on Tuesday and Friday.
. . . Gilbert
. .
Hearings were started in Judge Elmer
Schnackenberg's circuit court in the damage
suit of Emil Stern, former general manager
of the Essaness circuit, against Edwin Silverman,
president of Essaness
Bergner of the Nortown has joined the
marines . Managers of drive-ins in this
area got together last week to try and iron
out their difficulties. Twin bills will be continued
to the end of the season, but the Starlite
Drive-In on the southside will cut out
Buck nights. The Essaness Four-Screen
Drive-In will close next week, but the Harlem
and North Avenue drive-ins will continue
until the weather forces shutdowns.
.Alliance circuit closed its drive-ins last
weekend at Frankfort, Logansport, Kokomo
and Anderson. Alliance now is admitting
servicemen and women to all theatres for half
price.
Over 250 members and guests packed
Variety clubrooms for the awarding of the
Cadillac auto in Vai-iety's fund raising drive.
Archie Levington, song publisher was the
winner. Consolation prizes went to Mrs. Cora
Berenson, a wrist watch; W. Richardson,
wrist watch; Harry Goering, electric blanket;
Jack Goldberg of Milwaukee, a Nesco roaster,
and W. C. Henry, Greek pottery. Jack Kirsch,
presented a check for $2,500 to Dr. Hugh Mc-
Cullough, medical director of La Rabida
Jackson Park sanitarium, in memory of Chicago's
former mayor, Edward J. Kelly, who
died recently. Kelly was an honorary member
of Variety Club and always active in
many Variety charity drives. Entertainment
was emceed by Dick Sachsel.
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Cool Air at Chicago
Helps Fill Houses
CHICAGO—Chilly weather all week took
the play away from drive-ins and other outdoor
amusements and business at first run
theatres was well over average. The Oriental
had a fine week with "I'll Get By" and an
all-star stage show headed by Kay Armen
and Jan August. "The Glass Menagerie,"
plus a stage show headed by the Harmonica
Rascals and the Lang troupe bowed in very
well at the Chicago, and the State-Lake had
a strong week with a twin bill "Panic in the
Streets" and "Fireball," sparked on Saturday
with telvised football games.
(Average Is 100)
Chicago—The Gloss Menagerie (WB), plus stage
shov/ - - - _...I20
Grand—Edge of Doom (RKO), 2nd wk 9;
Oriental— I'll Get By (20th-Fox), plus stage show.l.;
Palace—The Desert Hawk (U-I), On the Isle of
Samoa (Col) _ _ Iv
Roosevell— Destination Moon (ELC), 2nd wt 1..
State-Lake—Panic in the Streets (20th-Fox); The
(20lh-Fox) _ 11;
Fireball
United Artists—Walk Softly. Stranger (RKO), 2nd
wlc 9:
Woods—Sunset Boulevard (Para), 3rd wk 11:
World Playhouse—Devil in the Flesh (AFE),
6th wk _...ii:
Indianapolis Has Fair Week;
"Copper Canyon' High at 105
INDIANAPOLIS — Grosses at first run
houses were fair to good last week. The
Indiana with "Copper Canyon" topped the
list by a narrow margin with 105. Several
other bills hit 100.
Circle—No Way Out (20th-Fox) 75
Indiana—Copper Canyon (Para); Hi-Jacked (LP)..105
Keiths— ril Be Seeing You (UA); Mr. Blending
Builds His Dream House (ELC) 100
Loews—711 Ocean Drive (Col); When You're
Smiling (Col) 100
Lyric—The Fireball (20th-Fox); Hills of Oklahoma
(Rep) _ ^ 75
Paul Rose to Shawano
SHAWANO, WIS. — Paul Rose has been
named manager of the Shawano Tlieatre.
succeeding Mrs. Joseph Muraskie, who had
been affiliated for 20 years with W. L. Ainsworth,
circuit owner and Allied of Wisconsin
leader, managing theatres in Oconomowoc,
Mauston, Fond du Lac, Kaukauna and Viroqua.
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84 BOXOFFICE November 4, 1950

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BOXOFHCE November 4, 1950
85

. . . Herb
. .
. .
ST .
T^on Little,
LOUIS
manager of the New Dallas Theatre,
Dallas City. 111., owned by Justus
Garard of Carthage. 111., suffered fractured
ribs and other injuries when two motor buses
collided here. The buses were being used to
show delegates to the annual meeting of the
National Ass'n of Postmasters the local points
of interest. Four other persons were injured.
Mrs. Little is postmistress at Dallas City.
E.xhibitors attending a special showing of
"All About Eve" at the West End Tlieatre
included Fred Ballard. Paul E. Horn and
William Metcalf. Jersey Theatre, Jerseyville.
111., and Lux, EdwardsviUe; Mr. and Mrs.
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Ruling on 'Mom and Dad'
Pends in St. Louis Court
ST. LOUIS — U.S. District Judge Roy
Harper has under submission the application
of Hallmark Productions, distributors of
"Mom and Dad." for an injunction to restrain
Sheriff Arthur C. Mosley and Prosecuting
Attorney Stanley Wallach of St. Louis
County and the owners and operators of the
Skyline Drive-In in Bridgeton. Mo., from interfering
with a schedule run of the film at
the drive-in. The final hearing on the application
was conducted by Judge Harper
October 24 and the application was submitted.
Also before the court is the motion for dismissal
submitted on behalf of Sheriff Mosley.
Work Speeded on Airer
NOBLESVILLE, IND.—The drive-in under
construction here will not be ready to
open until next spring. The frame for the
screen has been completed and other work
is being hurried to completion before cold
weather.
Variety Club Has Party
INDIANAPOLIS — The Variety Tent 10,
sponsored a Halloween costume party. A $50
watch was given the lady with the best original
costume, and a $50 radio for the man.
Barkers Sam Caplan and Jack Smith made
the arrangements.
Censors Tighten Up in Canada
From Canadian Edition
TORONTO—The eight censor boards in
Canada have tightened up on features which
emphasize crime and brutality, according to
a statement issued at the conclusion of the
first national conference of provincial censors,
conducted at the Royal York hotel here.
M. V. B. Newton of Winnipeg, a member of
the Manitoba board of motion picture censors,
who was convention chairman, stated:
"Since there has been a disposition on the
part of producers to exploit crime and its
commission in a manner at variance with
concepts of entertainment as they are understood
in Canada, such films will be dealt with
in a uniformly severe manner until they meet
with Canadian tastes and requirements."
This was apparently the sole decision with
respect to the application of censorship to be
made at the closed sessions of the convention,
which, however, gave full consideration
to the prospective effect of television, when
it comes, perhaps a year hence, in Canada,
in relation to censorship and to the motion
picture theatre.
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:: November 4, 1950
87

. . . Norma
. . Sympathy
. . . George
. . Tom
. , Clyde
INDIANAPOLIS
Q,u.s Craig:, former manager of the Columbia
exchange, and his wife left for Florida
for the winter . to Mary Jane
Larson, secretary at Monogram, whose mother
died October 19 after a lingering illne.ss
Kelley, has been added to the
Columbia personnel as biller . . "Modern
.
Marriage" was screened recently by Monogram
for a large exhibitor crowd.
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Write for FREE LITERATURE
Thehtre EquipmEHT [o.
ADAMS 8107
Keiths Theatre offered two big budget
films of a few years ago: "I'll Be Seeing You"
and "Mr. Blandings Builds His Dream House"
Feller, operator of the Monroe,
Monroeville. and Elizabeth Shoudell, were
married in Port Wayne, Ind. . . . Jerry Heinlen.
operator of the Arcade. Gas City, left re-
.
cently for the armed forces. His wife will
operate his theatre Nihiser,
Geneva, has closed the Limberlost Drive-In
Tlieatre and will open the Star, his indoor
house on a seven-day schedule. During the
summer, the Star was open only over the
weekend .
Realart is back on the job, after ten weeks
The Sconce circuit has
in a hospital . , .
joined the Indianapolis Cooperative Theatres,
buying and booking service.
. . ,
Buying and booking on Pllmrow were Don
LeBlum, Kent, South Whitley; A. Burger,
Drive-In, Lawrence; Tom Goodman, Goodman
circuit, Corydon; William Kalafat,
Kalafat circuit. Garrett; Gail Lancaster,
Huntington- Jefferson, Huntington; William
Handley, Rembusch circuit, Franklin
Maxine Marie Shrader, daughter of Robert
Shrader, salesman at Warners, and Donald
Huth. Los Angeles, were married in Floydsberg.
Ky. The couple left for the west coast
after the ceremony.
The State in Milltown, has been taken over
by E. L. Ornstein of Marengo, Ind., from
Clyde Mills. Joseph Summers will be the
manager . McKean, son of Claude
McKean, manager at Warners has opened a
law office in Greenfield, Ind. . . . Roger
Sherer. operator of the Rodeo, Fort Wayne,
Ind., is busy on reconstruction of his Liberty
at Union City, Ind., where he suffered a $20,-
000 loss by fire recently.
William Frawley will play a comedy role in
"Honeychile" which R. G. Springsteen is megging
for Republic Pictures.
'One Too Many' lo Bow
In Chicago Theatre
CHICAGO—Kroger Babb. head of Hallmark
Productions, said last week (25)
that he
has definitely set Chicago as the site for the
world premiere of his latest roadshow production,
"One Too Many." The picture was
viewed and passed without any changes by
the Chicago censors today and Babb, his
general manager. Jack Thomas, and general
sales manager. Hank Adams, conferred with
officials of Balaban & Katz on a Loop house
for the premiere.
Babb completed arrangements with the
Stevens hotel to accommodate his entire
party of between 500 and 700 employes who
will be here for the annual Hallmark convention
December 16-22. He is now working
out a full program of entertainment. Following
the Chicago conferences, Babb and
his public relations director. Murphy Mc-
Henry, flew to Houston for the TOA convention.
Bon Air Reopens
WATSEKA, ILL.—The newly equipped and
redecorated Bon Air Theatre here has been
reopened by the McCollum circuit. New sound
and projection equipment was installed and
the auditorium redecorated. E. N. Nelson is
manager.
Salem Drive-In Open
SALEM. MO.—The Star-Lite Drive-In has
been opened two miles north of here by L. L.
Pruitt and Paul Hamaker. The new airer
uses Simplex equipment.
New Drive-In Company
OSHKOSH. WIS.—The Beaver Outdoor
Theatre Co. has been incorporated here by
Joseph F. Dempsey, Marjorie L. Kerrigan and
Ray C. Kempsey.
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88
BOXOFFICE November 4, 1950
A

i
the.
CONVENTION
S N A P S H O T—Mrs.
Trueman Rembusch, Indianapolis, wife
of the national president of Allied, poses
with actor William Holden. The photograph
was taken at the recent Allied
convention in Pittsburgh.
Theatre Business Good
In Southeast States
From Southeast Edition
CHARLOTTE—Business will be good this
Give us more good pictures . .
fall . . .
Showmanship and good pictures.
.
We will do
TV hurt? Maybe some. Maybe
it will help in the long run." These were some
of the comments expressed by theatre executives
here as the fall season began.
"Business will be very good," said one who
preferred not to be quoted, "if we can just
get good pictures. Grosses should be very
high but operating expenses also will be
great, so profits may not be too big. I don't
think television will hurt us much now, although
boxoffices may fall off when a big
football game or world series game is on the
air.
The coaxial cable will bring on the spot
sport telecasts to the Carolinas for the first
time this fall.
One theatre executive said that he did not
believe many theatres will be built in the
immediate future.
"Better pictures and more showmanship
are the answer to the problem of better
grosses," said H. H. Everett, who heads Everrett
Enterprises here. Business, he pointed
out, will be good if pictures are good. He was
optimistic about television. "Ultimately," he
said, "it will help us." He added that his
company will erect three or four theatres
this year and is completing one now.
Another executive of a theatre chain here
pointed out that the improved product from
HoUywood was almost certain to result in
better business.
"Business usually picks up in the fall," he
added, but warned: "The quality of movies
must remain high. The public will not stand
for second-grade entertainment."
Para. Sets 'Dance' Plugs
NEW YORK — Paramount has
arranged
tieups for "Let's Dance" with the Prim Hosiery
Corp. and the Fred Astaire Dance
Studios. Magazine, newspaper ads and sales
promotion pieces will feature Betty Hutton
wearing Prim hosiery.
Cooperative Drive-Ins
In St. Louis Powwow
ST. LOUIS—Owners and managers of
drive-ins served by cooperative theatres, a
booking and buying agency headed by Andy
Dietz, met in the rathskeller of the home of
Dr. Eugene Brezany, head of the World
Theatrical Enterprises here and owner of the
Quincy Drive-In at West Quincy, Mo.
The question of whether drive-ins should
play first run pictures brought out some interesting
discussions. Some of the drive-in
men present indicated they believed that it
would be more profitable to bring back outstanding
pictures of previous years.
Among those attending ; Mr. and Mrs. Rollen
R. Robinson, Hollywood Drive-In, Sandeval;
Olen J. Ingram, Harrisburg, PankeyviUe;
Emil F. Bebermeyer, Centralia; Elmo Donze,
Hill Top, Perryville; Oliver Collins, R. M.
Courtney and Mr. and Mrs. Wayne Hackworth,
Quincy Drive-In, West Quincy; Wayne
Smith, Egyptian, Herrin, 111.; Frank Glenn,
Mount Vernon and Melody drive-ins; H.
Davis, Harrisburg, and R. Caldwell, Centralia.
Mo.
Marine Corps Jamboree
To Be Held at St. Louis
ST. LOUIS—A jamboree celebration of the
midwestern division of the U.S. marine corps
will be held at the St. Louis Theatre November
10 when the marine corps birthday recruiting
campaign, which started October 9,
will end.
Marines, their families and friends will be
guests at the jamboree, and all of the funds
raised will be donated to the St. Louis Associated
Services, a Community Chest agency
that is the local successor to the USO. The
four-hour jamboree program will include the
picture, "Tripoli."
To Pick New Glarus Theatre Name
NEW GLARUS, WIS.—The new 450-seat
theatre opened here October 13, still was
without a name. A contest is being held, for
the most suitable one.
Install New Equipment
FREMONT, IND.—New sound and projection
equipment has been installed at the
Pioneer Theatre here.
Joe Newman to Direct
Directing the comedy. "The Guy Who Sank
the Navy," for 20th-Fox will be Joe Newman.
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HISTORY REPEATS — MEET THE BEASTS OF THE PACIFIC!
CECIL B. DE MILLE
"Every American in this
country should be given the
opportunity to see this picture,
adolescents excepted!''
ELEANOR ROOSEVELT
"APPALLING ... It
should certainly open our
eyes."
WM. ALLEN WHITE
"Forcefully and tragic,
ally iinportant ... A
must' picture for intelligent
people."
UNBELIEVABLE ATROCITIES
The re-release of this terrific picture is as up-to-the-minute as this
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CLYDE ELUOTT ATTRACTIONS — 900 SOUTH WABASH, CHICAGO
BOXOFFICE November 4, 1950 89

. . The
. .
ij
Medal of Honor Is Urged
For Al Jolson's Memory
ST. LOUIS—A movement has been started
here to obtain a posthumous award of the
Congressional Medal of Honor for Al Jolson,
famed entertainer who died on October 26.
The sponsoring group, according to Bill
Warford, staff member of radio station WIL,
has telegraphed Representative Helen Gahagan
Douglas of California urging her to introduce
a resolution in Congress to pave the
way for the award. Other members of Congress
will be contacted to win their support.
Warford said there is a precedent for the
proposed honor to Jolson for entertaining
soldiers and other service men and women
in World War II since a Congressional Medal
of Honor was conferred on the late George
M. Cohan for his patriotic efforts. Jolson
traveled 42,000 miles as an entertainer for
U.S. troops in World War II and had only recently
returned from Korea as the first entertainer
ever there.
New Donna Near Completion
STURGEON BAY, WIS.—The new Donna
is nearing completion, according to H. H.
Graefe, manager, and will be opened November
18 or Thanksgiving day. The policy will
be two changes a week at 50 cents for adults
and 25 for children. The population is 6,000.
Grid Star Buys Theatre
WEST SALEM, WIS.—Merill Davis, former
captain of a Dartmouth college football
team, is new owner of the Salem Theatre.
MILWAUKEE
'The Fox Downer, in a community center
several miles from downtown, has the following
first run bookings, "Macbeth," "Kind
Hearts and Coronets," "Rocking Horse Winner"
and "Volpone" . . . The Egyptian, National
Milwaukee, Granada. Alhambra and
Juneau presented Halloween spook shows .
"The Lost One" (La Traviata) and "Her
Wonderful Lie" (La Bohemei were presented
on the Parkway Theatre screen.
Filmrow visitors included L. Seidell of the
Star, Oshkosh; Charles Guelson of the
Badger, Madison, and L. Reibolt of the
Princeton and Montebello in the cities of
those names . Oriental will present
the film version in English of the opera, "Don
Giovanni," starting November 21 . . . The
Avalon on the south side has been redecorated.
Theatre Redecorated
ALBION, IND.—The front of the Albion
Theatre here has been painted and new
flourescent lights and new lower side walls
were added recently. Jim Ehinger is manager.
Plays Role in "Carrie'
Miriam Hopkins plays the role of Mrs.
Julia Hurstwood, Laurence Olivier's first wife,
in Paramount's "Carrie."
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OZAUKEE MANAGER — Kenneth
Staude, rig^ht, manager of the Ozaukee
Theatre at Port Washin^on, Wis., is
shown with Milton Sable, whom he succeeded
at the Fox Wisconsin house.
Staude started in the business as a doorman
in his hometown of Kenosha. He
worked as assistant manager at the Walworth,
Wis., theatre and at the Dunes,
Zion, III. He helped to open drive-ins at
Springfield, 111., Kenosha and Marshall,
Mo. He managed the Fox Theatre at Fond
du Lac and the Myers Theatre in Janesville,
before going to Port Washington.
New Holiday Theatre
Open in Park Forest
CHICAGO—Park Forest, the new postwar
community south of Chicago, celebrated the
opening of its first motion picture theatre,
the Holiday, Saturday a week ago (21) with
an all-day community celebration. The Holiday
is modeled after the Surf and Esquire
theatres, and like them, is the property of
the H&E Balaban circuit. Representatives
from all film companies were on hand for
the opening festivities. FYee coffee and snacks
are served in a "conversation room" to all
patrons. The theatre has an art gallery similar
to that at the Esquire. "Tight Little
Island" was the opening film. The first performance
was a benefit sponsored by the
Community Council of Park Forest.
Andy Dietz Buys Interest
In East St. Louis Avenue
EAST ST. LOUIS — Andy Dietz, general
manager of Cooperative Theatres, a booking
and buying agency, has assumed a 50 per
cent interest in the 1,000 seat Avenue Theatre,
and is now booking and buying for the
theatre, the oldest in downtown East St.
Louis and the city's second largest house.
Dietz said that Sam Hamburg is retaining
the other 50 per cent interest in the Avenue.
While Dietz will assume general supervision
over the house under the new setup with a
resident manager will be in active charge of
the house. The Avenue will continue its policy
of continuous first and second run pictures.
Dietz also plans to book stage shows
once or twice a month.
Cooperative Theatres new books and buys
for 14 drive-ins and 12 theatres.
Hamburg plans to devote practically all of
his time to his other real estate and financial
interests.
90 BOXOFFICE November 4, 1950

DETROIT SUIT INVOLVES STATUS
OF PRIOR RUN CLAUSE IN LEASE
Violation of Agreement
Worth $300,000, Claim
Senate Owners
DETROIT — The unique question of
whether a theatre's run can be written into
real estate lease and "run with the land"
will be argued in a suit brought by Ben
Crandall, Samuel T. Shevin and others,
against the Kramer Theatre Corp., Saul Korman.
Jack and Paul Broder, David E. Flayer
and others. Crandall and Shevin recently
took back the Senate after five years of operation
first by the Broder interests and then
by Korman, and it is their contention that
they are entitled to prior run over the neighboring
Kramer Theatre, which continues under
Korman operation.
NEARLY $4,000
A MONTH
Negotiations for a 15-year lease were made
in February 1945, the complaint states, for
the Senate at $3,916,66 a month plus any increase
in taxes. At that time the Kramer
was operated by the Bronik Corp., controlled
by the Broders and Flayer. The Senate had
prior run over the Kramer on product of six
companies: MGM, 20th-Fox, United Artists,
RKO, Warners, and the first 24 pictures of
Columbia, while the Kramer had prior run
on Universal and Paramount product.
The lease was executed to the Althea Co.,
which provided that upon termination the
Senate would be entitled to the same run on
pictures with respect to the Kramer as at
time of execution of lease, while the PCi-amer
would have similar rights on Universal and
Paramount films. It was provided that the
Kramer would not purchase film in violation
of this clause for five years after termination
of the lease, and that "this covenant
shall run with the land."
Crandall and Shevin contend the object of
the restraint was not to create a monopoly,
but to protect the goodwill of the Senate.
"Such agreement affected only priority of
run in two theatres, and did not appreciably
affect the market price or supply of film nor
the production or interstate distribution of
film"; thus, it was contended, the federal
antitrust laws do not apply.
CHARG£ VIOLATION
About March 1, 1945, the Bronik Corp.
leased the Kramer for 15 years to the Kramer
Theatre Co., controlled by the Korman interests,
who still operate the house. It is
charged that "defendants Jack Broder, Paul
Broder, David E. Flayer and Bronik Corp.
had no intention of performing the terras of
the lease executed by Althea Co., and entered
into a conspu-acy to defraud plaintiffs of
valuable goodwill and to misappropriate the
same for the use and benefit of themselves
as parties in interest of the Kramer."
It is charged that defendants discontinued
prior runs at the Kramer, by refusing to contract
therefor, and made contracts to put the
most desirable pictures into the Kramer.
About March 7, 1945, it is recited, the
RKO GET-TOGETHER—RKO veterans got together recently at Pittsburgh when
Robert Mochrie, vice-president and general sales manager, returned to the city with
Leon J. Bamberger, sales promotion manager, and Robert FoUiard, district manager, to
attend the Allied convention. Pictured, left to right, are members of the Pittsburgh
branch staff: Paul Reith, William Scott, FoUiard, Mochrie, Manager David C. Silverman,
Bamberger, Frank Ray. Seated: Claire Niederberger, Marion Willett Cebula and
Eve Friedman. Moclirie was a Pittsburgh exchange manager about a quarter of a
century ago and he has many personal oldtime friends in the industry in the mideast
area.
Althea Co. was changed to the Senate Theatre
Co., and in early 1949, the stock in this
company sold by the Broders and Flayer to
Saul Korman and associates Aaron Rosenberg
and Louis Rose for a price believed to
be $300,000. It is charged that the new stockholders
"joined in the conspiracy" with the
understanding that the Senate Theatre Co.
would default on its lease "when it became
economically feasible and desirable."
In May 1950, Crandall and Shevin, report
they had to terminate the lease because the
Senate Theatre Co. reported it had no assets
to pay the rent.
Now, it is contended, the Senate, under
management of original owners Crandall and
Shevin, is unable to get the pictures of the
six companies except subsequent to the
Kramer, and a loss of $300,000 is claimed.
They further report an offer by the Senate
Theatre Co. (Korman and associates) to release
the Senate at $2,000 a month. Crandall
et al claim continued violation of the
claimed right to prior run is causing a loss
of $7,000 a month.
The original complaint asked that the
Broders and Flayer be held personally responsible
for acts done in the name of the
Kramer Theatre Co. and the Althea Co., but
the Broders, principal figures in Realart, were
dismissed from the case, since Jack Broder
has been in California and could not be
served, and Paul Broder was in the army during
the early part of the history cited.
A request for a temporary injunction restraining
the Kramer from showing pictures
of the six companies until after the Senate
was denied by Wayne county circuit court,
and the case is expected to come to trial in
perhaps three months. Harold M. Shapero
is attorney for plaintiff.
Program Completed
For ITOO Conclave
COLUMBUS—The program for the convention
of the Independent Theatre Owners
of Ohio, to be held in Cincinnati November
13-15, has been completed. Kentucky and
West Virginia exhibitors have been invited,
P. J. Wood, ITOO secretary, said.
Directors will meet for a preconvention
conference on Monday (13). A drive-in clinic
will be held Tuesday from 10 a. m. to 1 p. m.
with a similar clinic scheduled for indoor
exhibitors. Horace Adams of Cleveland and
Mrs. Ethel Miles of Columbus will direct
the outdoorer clinic and the indoor operations
meet will be directed by F. W. Huss of
Cincinnati and Leo T. Jones of Upper Sandusky.
The first general business session
will be held at 2 p. m. Tuesday.
The two clinics will meet again on Wednesday
and the second business session will be
held that afternoon. A dinner at 7:30 p. m.
Tuesday is planned at the Beverly Hills
Country club and the annual banquet will
be held at 7:30 p. m. Wednesday. Guests
at the banquet will include Marc Wolf of
Indianapolis, chief barker of Variety International;
Trueman Rembusch and A. F.
Myers, president and general counsel, respectively
for Allied States.
Sturgis Theatre Opened
SITJRGIS, MICH.—The Center Theatre
here opened recently with a benefit show for
the Junior League of Saginaw. J. Arthur
Ejank's "Kind Hearts and Coronets" was
shown.
BOXOFFICE November 4, 1950 ME 91

. . M.
. . . Look
. . Warner
. . Two
. .
'
C L E V E L AND
. . . George
ISube Perlman took over as manager of the
Lippert exchange when his predecessor,
J. E. Fontaine, left for Washington where
he is now Lippert manager
Wakeley of the Limelite Theatre, Woodville,
has acquired the Del-Lu Theatre in Gibsonburg
from the pioneer exhibitor, D. B. Pollett.
Follett, who has been an exhibitor for
the past 40 years, is retiring because of poor
health . . . Howard Reif of the Essick & Reif
circuit drove his mother to Miami to open
their winter home. During the rest of the
sea.son he will commute between Cleveland
and Miami each month.
. . . Joe
.
lr\-ing Shenker of Berlo Vending Co. heard
from his father Max, who is wintering in
Florida, that in the recent blow a tree fell
on his car and smashed the top of it. No
one was in the car at the time
Leavitt, projectionist at the Colony Theatre,
and Mrs. Leavitt have left for their annual
winter season in Florida B. Horwitz,
Washington circuit general manager, and
his granddaughter. Marcia Miller, were in
Columbus over the weekend to attend the
OSU-Iowa football game and to participate
in Dad's day festivities. His son Lewis is
a student at OSU.
Jim Levitt has been promoted by Universal-
International branch manager Lester Zucker
from booker to salesman. He takes over for
George Flynn who resigned to enter the
Carl Boss, assistant
insurance business . . .
manager at LoNet Theatre, Wellington, accompanied
his boss, Frank Slavic, on a getacquainted
tour of exchanges last w«ek . . .
Jack Share, former local exhibitor currently
living in Florida, was around with Bert
Schoonmaker of Toledo and hinted that he
might soon acquire some local business interests
. . . Alan Wieder, RKO exploiteer
with headquarters in Cleveland the past
seven months, received transfer orders this
week. He goes to Seattle with coverage of
Seattle, Portland and Vancouver.
Max Mink, RKO district manager, has
added a stage show at the RKO Palace
NOW FOR THE FIRST TIME
Every Theatre Owner Can Hun
OUR NEWEST PROMOTION
Write. Wire — Phone ior complete details.
2300 Payne Ave. Cleveland 14. Ohio
Thirteen years of theatre promotions.
successful
Sound financial background.
Ref: American Bank Dun & Bradstreet
OintTANOINC CRAPTSMANtHIP CHIP
AND (NOINeiniNC
(NOINeiniNO
Theatre for the week of November 23. the
second flesh engagement of the fall season.
Arthur Godfrey's Talent Scout revue will
be the attraction, with Bill Lawrence, Billy
Gilbert and the Beachcombers. On the screen
will be the Mickey Rooney picture. "He's a
Cockeyed Wonder" .
local theatres
which resumed full time operations in September,
are back on a weekend basis. They
are the Union, a Selected Theatres circuit
house, and the Milo. owned and operated
by Mrs. Ben Fain . . . Jack Walsh, former
MGM city salesman, has opened a beverage
shop on Pearl road near the Broadvue Theatre
. . . Frank Drew, longtime local MGM
manager, and Mrs. Drew are now located at
2641 Westwood Blvd., Los Angeles 64. Mrs.
Drew, writing to the Jack Soggs, reports that
Drew is in much better health.
. . . Scott
Thanksgiving turkey giveaways are coming
back at local theatres. They will be given
away at the Hilliard Square, Shore and
Fairview theatres, among others
Lett of Western Adventure Pictures conferred
with Mannie Stutz and Bob Snyder
of Realart Pictures . . Julius Lamm, Uptown
.
Theatre manager, is back from New
York where he attended the Warner clubs
directors meeting . Manager Jerry
Wechsler's son. Dr. Harry Wechsler of Pittsburgh,
has been ordered to report for duty
at San Antonio.
Al Sunshine of Advanads had high praise
for the way the Louisville exhibitors convention
was handled. He was enthusiastic
over the arrangements of displays in the
.
M. H. Fritchle, Oliver
convention hall . . .
Theatre Supply Co. manager, was back at his
desk after an absence of several weeks. Following
attendance at the TESMA convention,
he visited his relatives in Colorado
United Nations week was celebrated at
Loew's Stillman and the Esquire Theatre by
showing UN shorts, distributed by Realart.
Visitors last week included George Planck
of Loudenville; Jerry Anderson of the Union
Theatre. Richwood; Harry Crim. City Theatre.
Bergholz; the Spaynes of Akron, and
Joe Robins, Paul Ellis and Pete Rufo of
Carl Wilgus, former
Warren and Niles . . .
projectionist at the Grand Theatre, West
Mansfield which has been closed some time,
has opened the house and is operating it full
time . . . Jack and Mrs. Gertz of the Jack
L. Gertz Enterprises were in New York on
a business and pleasure trip.
Pete Wood, ITOO secretary, says he has
copies of the Ohio department of taxation's
rule No. 19-24 on drive-in theatre property
taxation, which he will furnish upon request
for Al Sunshine's Advanads displays
at the November exhibitor conventions.
Sunshine will attend the Indianapolis gathering
November 13, 14. His salesman. Bud
Fox, will represent the company with a display
at the St. Louis convention on the
same date while the Charlotte exhibitor
meeting will have J. Schrader of the Charlotte
Poster Co. on hand.
There was a good representation of film
folks at the Parma Heights church last
Saturday (21) at the wedding of Gertrude
Tracy, manager of the Parma Theatre, and
Oleo Reynolds. The ceremony was followed
by a reception at the home of Arthur (Film
Transit Co.i and Mrs. Marchand. Among
those present were Mr. and Mrs. James Kalafat,
Howard Reif, Mr. and Mrs. Bob Haley,
Mr. and Mrs. Jack Gertz and Elsie Loeb.
McArthur Supply Leads
Detroit Nightingales
DETROIT—Teams in
the Nightingale club
bowling league, made up of local projectionists,
are off to an even start in the annual
contest, with McArthur Theatre Equipment
holding a narrow lead and Ernie Forbes
and National Carbon tied for second. New
team standings are:
Team Won Lost
Lost
McArthur 14 S 10
Brenkert 10
Ernie Forbes .13 7 Local 199 10 10
Natl Carbon 13 7 Lorenzen 6 14
9 National Supply 3 17
Leaders in each division: Division 1, Jack
Colwell 180, Gilbert Light 176; Division 2,
Edgar Douville 169, Don Lewis 168; Division
3, Carl Larsen 160. Cecil Cox 157; Division
4, Ray Gagnon 148, Melvin Donlon 142.
National Theatre Leads
In Cincinnati League
CINCINNATI—With the season still young, 1
National Theatre Supply continues in the
lead of the Theatrical bowling league. George
Leftwich led the Midwest Theatre Supply
team with 564 total and D. Feighery of
Monte Vista Theatre had a high single score
of 216.
Team Won Lost Team Won Lost
National 14 1 RCA 7 8
Monte Vista 12 3 Keiths 6 9
Stagehands 5 .12 3 Altec 4 11
Midwest 10 5 Berlo 2 13
Wiethe Theatres 7 8 Idle Hour 1 14
J. E. Fontaine Awarded
Gold Card in Variety
CLEVELAND—J. E. Fontaine, Lippert Productions
manager here for the last six
months, was awarded a gold life membership
card in the Variety Clubs of America before
he took over management of Lippert's Washington
office. He was a founder of the club
and was responsible for the name. Rube
Perlman, former sales representative for
Eagle Lion, succeeds Fontaine in Cleveland.
Fontaine's card was the 11th gold card
issued. Others who have been awarded the
cards are John Harris, James Balmer, Ralph
Harrison, George Lai, John McGreevey, Dave
Brown. John Morin, Jack White, Harold
Dunne and John J. Maloney.
ITOO to Support COMPO
COLUMBUS — Directors of Independent
Theatre Owners of Ohio m a meeting last
week agreed to go along with National Allied
for one year in supporting COMPO. Dues
are on the basis of one-tenth of 1 per cent
of film rentals paid by exhibitors and are
being collected by the distributing companies,
which will match dues paid by the
exhibitor.
To Star in 'No Questions Asked'
Aiiene Dalil will star with Barry Sullivan,
George Murphy and Jean Hagen in MGM's
"No Questions Asked."
92 BOXOFFICE November 4, 1950

i««i
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SUPERIOR MOTION PICTURE
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COMPANY
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Louisville 2, Kentucky
CO.
BOXOFFICE November 4, 1950 as

. . James
. . . Mrs.
. . Arthur
. . Walter
. .
DETROIT
Tack and Gladys Smukler of the Beverly returned
from a three-week vacation at
Walled Lake and a buying trip to Chicago
for a rube act. which played for two days
at Alton, Mich. . . . Jack Saxe and Bill
Hurlbut of Monogram started their teamwork
30 years ago when they bought out
the old Triangle exchange here . . . Richard
A. Rank was feted by Jeff Williams wuth
a party at Chesterfield Inn upon his departure
for the army.
Charles Collins, Williams circuit supervisor,
is back from a vacation with friends
at Ipperwash. Ont. . . Phil Schare of the
.
Blumenthal studio satisfied his wanderlust
with his first roadshow in 16 years. Brother
Marty of the Colonial still likes to go on
the road.
Eddie Wescott, 20th-Fox salesman, is convalescing
at home for a few weeks after 16
Michael Thomas,
days in the hospital . . .
former independent roadshow operator, now
manager of a theatre at Bay City, and Mrs.
Lottie DeYoung are the principals in the
first romance of the screening room here.
PROGRAMS
ri^l^l
ONE DAY SERVICE — On RequesI
THEATRICAL ADV. CO.
'SEhVKiG EXHIBITORS TOB 13 YEARS"
2310 CASS WO. 1-2158. DETHOIT 1. MICH.
Producer Harry Thomas, a brother of Mike,
visited with the couple. The marriage will
be this month.
Edward J. Hansz, who took over the Center
at Grand Blanc last year, makes several
trips a week up there from his home in
Birmingham . H. Ross will take
on duties as house manager of the Dearborn
Drive-In, in addition to being general
manager of the Ross Theatres. Arthur Cooper
will move from the Dearborn to manage the
new Mount Clemens Drive-In. Charles E.
Ross jr. reports November 6 as tentative
closing date for the Dearborn.
Joseph R. Denniston, Monroe exhibitor, is
offering passes to courteous and safe drivers
in nearby Carleton in a tieup with the
. . .
Morris
Junior Chamber of Commerce
visitor , . H.
Katz of the Telenews was a .
Owen Blough, Telenews operator, is awaiting
hurricane reports from Fort Lauderdale,
where he bought a home last year . . . Mike
Simon, Paramount manager, is back from
a home office trip.
Norman Silver, formerly with Universal, is
switching to the 20th-Fox sales staff to fill
in for Eddie Wescott who is recuperating
James M. Donohue,
after a heart attack . . .
founder of the Donohue Seating Service, is
back on the job after three months illness
. . . Bill Clark of the Clark Theatre Service
is taking over booking for the Almont Theatre
at Almont, operated by L. N. Williams.
Frank Yoshonis of the Fordson in Dear-
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Hi-up Tube permits cleaning 15 feet up — extra sections are available for greater
heights — clean drapes, lamp house, screen, upholstered furniture, carpets, bare
floors end ornamentation, all with the same Super. The Super Blower boosts debris
ond popcorn boxes out from under seats,
down front for easy disposal. The Super
Spotlight enables the operator to see into
dork places, saves house lights. The Super
. . . Charles Zack,
born says his patrons concentrate all their
showgoing on weekends
West Side Drive-In manager, has remodeled
his office furniture with attractive creamcolored
plastic squares and green nailheads
Mae Krass, due to relief-manage
the Krass circuit's Dix for a night, decided
to trade theatres with son Marvin, manager
of the Carlton, which is nearer home .
John Lawrence is the new booker at Paramount.
He is a newcomer to the business.
Thomas J. Gabriel, owner of the east side
Chandler, is now managing the house himself,
following the resignation of John Allen
as manager. Jim Yorke, former shipper for
RKO and Republic, is new assistant manager
. . . William Schniderman, U-I salesman, is
moving here from the Washington exchange
to take over the Bay City territory.
Pauline Chess, secretary to Universal Manager
Lee Goldsmith, is recovering from muscular
strain received when she took a tumble
in the rain off the motorcycle she drives
Bob Haskins and
down to work daily . , .
Walter Corey of Monogram are doing an
all-out job to get set for Monogram week,
February 11-17, in this area . . . Jack Lothamer,
UA office manager, was in the Thumb
vacationing and gunning for birds.
Stanley Baran, former shipper at United
Artists, has returned as booker, after a turn
Sid Bowman,
, . . UA manager, is w^ith National Film Carriers
passing out pleasant
Eddie Murphy of
smiles to his visitors . . .
Republic had his car stolen from the lot
at the Film building, but got it back the
next day. Spare tire and golf clubs were
missing.
tre, opening November 3 . . .
.
Sid Bowman, UA manager, set the Chaplin
reissue, "City Lights," for the Madison Thea-
Edward L.
Hyman and Selig Seligman of Paramount
Miles F. Glasser
Theatres were visitors . . .
of the Hoover is getting ready for national
promotion of the Theatrical Merchants, F>romotional
Enterprises Sedgwick,
formerly of the Kum-C, has moved into the
booth at the Hoover, replacing Ed Wenclasky.
. . .
Ray Doyle, formerly of the Myrtle and now
an Altec engineer, is taking an extraprofessional
interest in the big screen telecasts at
the Michigan Theatre . S. Stoner
is establishing the new Stoner Motion Picture
Service in downriver Wyandotte
Charles Shafer closed the Wayne Drive-In at
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94 BOXOFFICE November 4, 1950

!
Andrew
! McKeaster,
I
Variety
j
I
family
I
doings—George
I joined
'
man,
I
a
I
I
when
i
, who
'
. . Mrs.
. . Frank
. .
Wayne, making it about the first in this area
to shut down for the winter.
.
Jensen, who opened the Skyway
Drive-In at Corunna, is selling to William A.
Rice, upstate drive-in operator . . . Ray
Moon of the 20th-Fox home office and Tom
Indianapolis manager, were in
town . Rita Allen of the Paramount
accounting department has resigned
Charlie Snyder of Allied, back from Pittsburgh
with a new flood of enthusiasm for
Club work, gave a talk on motion
pictures to a local PTA gathering.
Jack Theisen, screen critic of the Detroit
Times, is the father of twin girls . . Harry
.
R. Berns, operator at the National, who is
in Chicago for several months because of
illness, is a grandfather . . . MGM
W. "Bud" Sampson jr. has
the staff as western Michigan salescoming
from United Artists. He and
Sales Manager Lou Marks were hosts at
screening of "King Solomon's Mines" at
the Family in Grand Rapids, while Floyd
Chrysler was host at the Daniel In Saginaw
. J. Downey, MGM manager,
and Charles Dietz, exploiteer, attended the
Allied district meeting at Marshall.
Maribell Brock, MGM manager's secretary,
vacationing in parts unknown, with Rose-
is
mary Kelly pinch-hitting until her return,
Rosemary will resign. Margaret Trombley,
bookers' stenographer, replaces her as
secretary to Lou Marks, while Anne Stolsky,
formerly of UA and Universal, replaces Margaret.
Rosemary is going into a lawyer's
office instead of the film business.
Mrs. Eunice Harris of the MGM bookkeeping
department is leaving for three months
vacation for her health, with Mrs. Eva Ness,
formerly held the post and left to raise
a family, temporarily filling in until her return
Saul Korman circuit operator, is
. . . incorporating the National Theatre Operators
Co., with a capitalization of $50,000.
Marsliall Templeton has closed the film
production firm bearing his name and joined
the Ross Roy organization as an account
executive. A. Russell Werneken and Russell
Burke of the Templeton organization have
joined Wilding Pictures to handle production
and writing, respectively . . . Theatre Posters,
Inc., of which Robert Howell was general
manager, has closed its office and discontinued
business. Firm planned to do a national
poster business in the film industry.
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Akron Theatre Folk
Hope for Bingo Curb
AKRON—Theatremen here are watching
closely a Cleveland bingo case in which a
conunon pleas judge ruled a bingo license
ordinance illegal, in hopes that competition
from bingo parlors may be eliminated. The
decision, if affirmed by higher courts, can
knock out bingo and kindred gambling
games.
In Akron, about half of the city admissions
tax revenue is from bingo. Based on
money collected by the city, the 25 Akron
bingo parlor operators are grossing better
than $2,000,000 a year. Exhibitors feel that
their own patronage would be upped if
bingo were banned.
Bingo is legal in Ohio if not operated for
profit. To meet this stipulation, bingo operators
are supposed to turn profits over
to charity, but the amount which has gone
to charity has been estimated as a very
small percentage of profits.
Church Services Held
In Cleveland Houses
CLEVELAND—Meyer Pine, president of
Associated Theatres circuit, has turned over
two of his theatres here for Sunday morning
religious services. Both theatres are located
in newly developed residential areas where
parishes have been established but no
churches have been built.
Catholic services are being held at the new
Lake Theatre on Lake Shore Blvd., with
masses hourly from 7 a. m. to noon. Music
for the services is provided by a tape recording
obtained by Lake Theatre Manager
FYank Cost from St. Patrick's cathedral of
New York.
The Church of the Disciple, a newly formed
Protestant parish, holds services at the Shore
Theatre on Lake Shore boulevard. Altars in
both theatres are arranged on the stage. The
theatre circuit donates light, heat and janitor
service and provides a lobby area for
Sunday school classes.
Three Percentage Suits
Filed Over Pa. House
PITTSBURGH — The Orpheum Theatre,
Clarion, Pa., is involved in three percentage
actions filed in federal court here. Separate
actions were filed by 20th Century-Fox, Paramount
and RKO against Saul B. Harris and
Citizens Trust Co., as executors of the estate
of Lewis Hepinger, deceased. The complaints
charge operation of the theatre by Hepinger
from 1942 to the date of his death April 23,
1950.
James H. Beal and James R. Orr, of Reed,
Smith, Shaw & McClay of Pittsburgh, are
the attorneys for each plaintiff, and Sai^oy
& Stein of New York are counsel.
Hartford. Ky., Ozoner Bows
HARTFORD, KY. — The new Hillcrest
Drive-In, located about three miles from
here, has been opened by owner J. H. Hardesty.
Hardesty said he would modernize the
ozoner next year if it proves successful.
Soys TV Programs Force
Her Back to Theatres
DETROIT—Good news for exhibitors was
expressed by Mrs. R. E. Brandon of Dearborn,
who describes herself as an "average
American housewife." in a letter in the Detroit
Free Press criticizing video programs.
Wintertime schedules make it impossible for
the housewife to stay up to see favorite programs
at 10 p. m., she complains, asking
"would you like to sit night after night and
listen to the 'hilarious ha-ha' programs, or
would you (and yours) rather see a good
mystery or a western movie?"
After a few cracks at video variety shows,
she concluded, "I guess we will have to
go back to the movies for a good evening's
entertainment."
Drive-Ins Not Hurt by TV
DETROIT—Local drive-in operators, their
season approaching a close around November
6. found they have suffered relatively little
from television, at least in comparison with
indoor theatre operations. This marks the
first full year of full-scale video operation
here, with three stations functioning and all
networks represented in the metropolitan
area.
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96 BOXOFTICE November 4, 1950 lyau
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CINCINNATI
^embers of Variety Club held a masked
Halloween party at the clubrooms Saturday
(28). Prizes were awarded for the
most original costumes. The first prize was
given to a group, representing a chief barker,
nurse and babies from the Foundling home.
IVIr. and Mrs. Nemo repre.sented chief barker
and nurse, respectively, and Dolly Fenton
and Bill Wade represented infants from the
Foundling home and were wheeled in a baby
bed. Mr. and Mrs. Jule Sien won second
prize for their Spanish costumes and dancing.
The Ladies Tenthree Society, of which Mrs.
M. D. Dennis is president, plans a dessert
card party Wednesday (8) at 1:30 p. m, in
the Variety clubrooms. The dessert is being
prepared by the women of the society. Mrs.
Ethel Weiss is chairman. Proceeds will be
turned over to the Variety Club Foundling
home. The women also are planning a fundraising
affair November 18 in the clubrooms
in the form of a turkey giveaway and bingo.
A similar affair was given last year. It is
expected that a big turnout will also be on
hand. The affair is open to the public.
Bob Fisher, assistant shipper, WB. was
married recently to Alma Brock . . . Realart
is releasing "Spirit of Notre Dame" and
"Spirit of Culver."
ing in Sea Island, Ga. One of Helen's bridesmaids
was June Beck, assistant cashier at
MGM . Monahan, office manager's
secretary, MGM, became the bride of
Ray Butz at the St. Marks church. Evanston.
A reception was held at the Kemper
Lane hotel. The MGM club gave Virginia
a pressure cooker . Goldberg of Realart
plans to attend a regional sales meeting
of the company in New York. Mrs. Goldberg
will accompany him.
A large contingent of exhibitors and film
men from Cincinnati and territory will be
on hand Monday (6) at the Variety Club
testimonial dinner for Manuel J. Trautenberg,
former UA city salesman, who now is
UA manager in Pittsburgh. Jack Finberg
and Mort Perlman are in charge of arrangements
for the affair, with Vance
Schwartz and William Bein on the committee.
Nat Nathanson, UA eastern division
sales manager, plans to come in for the affair,
as does Moe Dudelson, district manager.
George Dahlmeyer, office manager, WB,
was ill with a heavy cold ... A new employe
at WB is Rosemary Burkhart, contract
clerk, who replaced Elsie Fink . . . Exhibitors
on the Row were Bud Gilliam, Warners,
Cleveland; Vernon Berg, Yellow Springs;
John Weddle, Lawrenceburg, Ind.; Bill Luibel,
Springfield; Harold Moore, Charleston,
W. Va.; George Lively, Huntington, W. Va.;
Frank Mandros, Charleston; Ted Pekras, Columbus,
and Jim Malavazos, New Boston.
Ray Moon, 20th-Fox division manager, and
Tom McCIeaster, division drive leader of the
BMT drive, now in progress, were visitors
Coleman, booker, RKO, has been
promoted as Kentucky salesman for the company.
Coleman will cover the territory formerly
handled by Dave Litto, who is traveling
in West Virginia , Duff has
rejoined the sales staff of Realart. Duff resigned
several months ago due to poor health.
Helen Honnert, who is now Mrs. John
Leisgang. wore a white satin and lace gown
at her wedding. The couple is honeymoonm
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Jack Rider, MGM salesman, vacationed
in New York . Paramount girls gave
a dinner for Helen Davis, booker, who resigned
. McNabb, 20th-Fox sales
manager, attended the KTOA convention in
Louisville, accompanied by Sam Weiss, Kentucky
salesman.
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WEST VIRGINIA
Everybody's Girl" was shown on a Saturday
midnight at the Oaks Drive-In near
Morgantown. It is an adults only show and
this was its premiere showing in the east
Award at the Starlite Drive-In near
Fairmont was a jalopy truck. Second award
entitled the winner to a free auto paint job
Glendale Drive-In featured a midnight
spook show on Saturday . . . Hilltop Drive-In
at Chester will be closed for the season after
November 5, according to Charles Pittenger,
owner.
Four more Marion county school athletic
fields will be fenced, new bleachers and night
lighting systems installed. These are at
Parmington, Rivesville, Monongah and Barrackville
. . . Elk's Charity Minstrel &
Revue was featured October 31 and November
1 at the Robinson Grand in Clarksburg
The government ban on recreational
construction applies to the four proposed
swimming pools in Wheeling.
Starlite Drive-In on Route 2 at Short
Creek recently featured "Miracle of Life,"
showing details of how a baby is born .
Robert E. Phares' Friendly Drive-In between
Elkins and Parsons is operating only on
weekends . . . Warner's Skyhne near Clarksburg
has been operating only Friday, Saturday
and Sunday nights . . . 20th-Pox Movietone
News will film Earl Reed, Parkersburg
high school junior, sharpshooting ace.
Nick Giovan, Elkins showman, has been
serving on the jury there. His wife Bessie
and her sister Mrs. Kortakos visited their
parents, Mr. and Mrs. Michael Manos, at
Greensburg, Pa.
COMPLETE EQUIPMENT
for
THEATRES & DRIVE-INS
'Lady' Averages 130
In Cincinnati Week
CINCINNATI — An average week here
found "To Please a Lady" at the RKO Grand
scoring 130 to be the only first run to be
held over. "Tripoli" in a second week at
the Capitol hit an average 100 and a stage
act paired with "The Fuller Brush Girl" at
the RKO Albee hit par.
(Average Is 100)
Albee—The Fuller Brush Girl (Col), plus vaudeville
- 100
Capitol—Tripoli (Para), 2nd d. t. wlc 100
Grand-To Please a Lady (MGM) 130
Keiths—Woman on the Run (U-1) 9i
Lyric—Atrocities a1 Fori Santiago (SR); Before the
White Man Came (SR) 80
Palace—So Young, So Bad (UA) 80
Til Get By' Grosses 175
As Cleveland Leader
CLEVELAND—Three pictures did better
than average last week: "I'll Get By," hitting
a high of 175 at the Esquire; "Two Flags
West," with a 125 rating at the Allen, and
"Rocky Mountain" with 115 at the Hippodrome.
Allen—Two Flags West (20th-Fox) 125
Esquire—ril Get By (20th-Fox) 175
Hippodrome—Rocky Mountain (WB) 115
Lower Mall—Lady Is WilUng (Col); The
Heat's On (Col), reissues lOU
Palace—Woman on the Run (U-I) - 90
Ohio—To Please a Lady (MGM), 3rd d.t. wk 100
Stale— TripoU (Para) 90
Slillman— Dessert Hawk (U-1) 60
LOUISVILLE
Vouisest exhibitor in Kentucky is the claim
put forth by Charles Reed Mitchell II,
Barbourville, Ky. The 8-year-old registered
as a full-fledged member of the Kentucky
Ass'n of Theatre Owners at its fifth annual
convention at the Brown hotel here recently.
Charles helps usher, takes tickets and does
other chores at the theatre he owns. His
dad, Paul Mitchell, owns another theatre in
Barbourville.
The first run Strand, owned and operated
by the Fourth Avenue Amusement Co., was
closed for two days so that the auditorium
could be turned over for meetings of the
Kentucky Grand Lodge of Masons. Following
the end of the meetings the theatre
wes reopened and proceeded on regular operating
schedule . Pulliam, former
manager of the Switow Amusement Co. Kentucky
Theatre, now is at Loew's, a first run
downtown.
COLUMBUS
fUlTs. James C. Camp has been elected president
of the Columbus and Franklin
County Motion Picture council for the 1950-
51 term. Others elected: Mrs. Mary Storch
Adler and Mrs. Esther Buchman, vice-presidents;
Mrs. W. G. Dennis and Mrs. Catharine
Ross Betry, secretaries; Mrs. John Spicer,
treasurer; Miss Isabel Collins, parliamentarian
and Mrs. Betry, Mrs. Prank Hiatt and
Mrs. John J. Redfern, directors.
William Cox, assistant manager of Loew's
Dayton, spent a busman's holiday on his day
off last week, visiting local Loew officials.
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BOXOFFICE November 4, 1950
Visitors on the Row recently included J. E.
Elliott jr.. Cardinal, Hodgenville; Eric Hammel,
Shelby and Burley, Shelby ville; Ralph
Quarles. Majestie, Springfield; Gene Lutes,
Capitol, Frankfort; Jim Howe, Richland, Carrollton;
Charles H. Behlen, Nicholas, Nicholasville;
Ben Reeves, Lincoln, Stanford; Rodger
Davis, Grand, Lancaster; Fred May,
Royal. Carrollton; Foster Lane, Lane and
Dixie, Williamsburg, and Russell Phillips,
Franklin. Greensburg.
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97

. . The
. . "Jackpot"
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. . City
. .
.
. .
. . . Shrine
. . Howard
. . Don
PITTSBURGH
The recently opened Tusca Drive-In on
Tuscarawas road. Beaver, closed for the
season . Warner at Erie set up an
inner boxoffice for the sale of tickets to
Gannon auditorium for November 4, 5 Horace
Heidt stage shows . . . Approximately 3.000
persons witnessed the two performances of
"Charity Follies" at the Park in Meadville.
The show was staged as a benefit for Meadville
City hospital . . . Leslie L. Chamberlain,
owner of the Dale at Johnstown, and
have signed a new contract
lATSE Local 561
to run through Dec. 31, 1951.
Alexander M. Manos, a son of Michael
Manos. has been accepted for officers candidate
training, he has been notified by the
commander of Olmsted Air Force base at
Middletown. Pa. He recently was in Chicago
at a Lake Forest college homecoming
. Bill Thomas, Zelienople exhibitor and
hotel-restaurant owner, is en route on his
yacht from Lake Erie, enjoying an eastern
coastline cruise to Florida. His yacht was
repaired after storm damage some weeks ago
on Lake Erie.
Architect
THEATRES
AUDITORIUMS
— Phone 57 —
Gunncll BIdg., Catlettsburg, Ky.
SAM FINEBERG
TOM McCLEARY
1705 Blvd. of the Allies
PITTSBURGH 19, PA.
Phone Express 1-0777
Complete Sound and Projection Service
ATLAS THEATRE SUPPLY
Ccifilon nilison. Mgr.
^25 Van Brsam St. GRant 1-4281 Plltiburoh, Pa.
MOTIOGRAPH — MIRROPHONIC
Pa., theatre owner and his bride are honeymooning
for several weeks. Houghton had
been a widower for a number of years. His
daughter Irma Jean and her husband Ray
Woodard manage the Franklin theatres .
The Kurtis Kraft racer, used by Clark Gable
in "To Please a Lady," was displayed in
Beaver Falls in advance of the picture's opening
at the Granada.
Alvin Seller of the Vox at Ligonier, an electrical
contractor, was in Chicago recently
Philip "Blacky" Bordonaro, Fourth lA
. . .
district secretary, attended the recent Pennsylvania
Federation of Labor legislative conference
in Harrisburg ... J. Warren Bartholic,
manager of the Liberty in New Kensington,
has been discharged from Allegheny
Valley hospital after an appendectomy. J.
Albert Finch of the Ritz substituted at the
Liberty visitors included General
.
Refister representatives Lew Grofsik
of New York and Bob Haase of Hollywood.
Saal Gottlieb, MGM manager, who is celebrating
his 30th anniversary with the company,
and his wife are on a two-week vaca-
Memorial at McKeesport staged a Nash
convertible giveaway October 26 . . Joe
.
Finch, manager of the Ritz at New Kensington,
represented nine merchants in presenting
a $1,000 U.S. savings bond to Merle Mappin,
giveaway award winner . . . Midway
Drive-In near Clarion offered a free double-feature
October 24, 25 "in appreciation
for your patronage," closing for the season
following the exhibitions . . . David C. Silverman.
RKO manager, has a new main line
sales representative in Howard Crombie, who
resigned sales duties with Monogram. The
RKO post had been unfilled since Irving
Frankel resigned to join ELC here.
.
The racing car driven by Clark Gable in
"To Please a Lady" was parked in front of
the Drake in Oil City the day before the picture
David Kimelman,
opened there . . . Paramount manager, is observing his 30th
anniversary at the local office . . Herman
.
Lorence, who may sell or lease the 18th
Street Theatre at Erie, has been associated
with the industry for 37 years of
Farrell council is enacting a wage and salary
tax.
Homer Michael of the Liberty on Carson
street, who is active in the South Side Chamber
of Commerce, again is busy with plans
.
for another Christmas parade, December 2
ceremonials were staged October
23, 24 in the Columbia at Erie ... A stage
auction was sponsored at the Menlo in Chaxleroi
by the American Legion Auxiliary for
its disabled veterans fund.
Tlie Brighton in Brighton Place here,
operated for many years by Harry Fleishman
and son Norman, with assistance from
sons Francis, Elmer and Samuel, has joined
the Hanna Theatre Service ... J. Alfred
Panza, former Springdale and Russelton exhibitor
and now a school teacher, represents
the Pennsylvania State Education Ass'n at
area PTA meetings . Gray of Berlin,
Pa., film cowboy heavy who visited here recently,
has returned to Hollywood to take part
in 36 western TV film productions starring
Bill Elliott.
Mrs. Harry Rachiele, wife of the local exhibitor,
was in St. Francis hospital for an
operation . Richard Hanna, son
of Ben Hanna, 20th-Fox's veteran shipper,
enlisted in the air force and reported October
30 at San Antonio.
.
Bob Petri resigned as temporary service tion in New Orleans and St. Petersburg . .
manager for National Screen and Jack Leff John Isaacs, assistant manager at Serrao's
Cpl. Howard F. Crombie of Chanute air
was moving up from the head shipping post. Circle in New Kensington, has been hospitalized
with a respiratory ailment . . .
base at Rantoul, 111., son of Howard Crombie,
Petri took over two months ago when Jake
Monogram sales representative, and Dolores
Pulkowski returned to the navy . . . William Anthony Haracznak, projectionist at the
Kuenzel of Brookline, Mass., were married
R. Carr. Warner auditor, has been on duty Kent in Arnold, vacationed .
at
here October 21 in St. Anne's church. Castle
at the local exchange .
was Greensboro featured a stage show . . . Tommy
Shannon. They honeymooned here and in
sneak previewed Friday evening last week Cowell's Lakeview Drive-In on Lake Erie,
Boston . . . M. A, Rosenberg, local independent
exhibitor leader who was stricken sev-
at the Fulton . . . Joe Rost is carrying his Erie, closed. The final evening's admission
right arm in a sling. The Warner office was $1 per car and the entire proceeds went
eral weeks ago, was recuperating satisfactorily
at a Battle Creek, Mich., sanitarium.
manager fractured an elbow when he fell to the Harborcreek high school.
at his home two weeks ago.
Madelain Tauberg has resigned at Monogram
Len T. Houghton, exhibitor and lumberman,
. of the new outdoor thea-
was married recently. The Franklin, tre near Natrona Heights at the intersection
of Highways 28 and 906. is progressing
in spite of legal entanglements aimed at
stopping construction of the drive-in
THOS. F. WALSTON
I. E. "Bud" Fike, projectionist at the Manos
in Tarentum. gave his daughter Mary Ellen
in marriage to Richard Redmond of New
Kensington. The wedding was solemnized at
the United Presbyterian church at Tarentum
Askounes, Monessen exhibitor, was
at Mercy hospital in Pittsburgh recently for
his regular six-month checkup.
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98 BOXOFFICE November 4, 1950

I brought
I the
I
canceled
j
and
'
News"
I
I
\
Gertrude
; At
I
BOSTON—Joe
I two
Rhode Island's Total
For Jimmy $38,983
'Lucky' Censoring Stirs
Turmoil in Providence
PROVIDENCE—Maurice Druker, manager,
a showing of "Third Time Lucky"
hastily obtained a reissue of "Good
for a showing at the State Theatre
after Capt. George W. Cowan, police amusement
inspector, notified Druker he would not
issue a license for "Third Time Lucky."
Cowan gave Druker the notice on the afternoon
prior to the scheduled opening and before
Cowan had seen the film. Cowan said
he had learned the Legion of Decency had
'
given the picture a C rating, but local representatives
of the Legion had received no information.
Druker then arranged a midnight
screening for Cowan, after which the
latter said his ban would hold.
The action stirred up a turmoil here. The
Providence Journal and Evening Bulletin ran
long editorials blistering Cowan, charging
he permitted the "sectarian" Legion of
Decency to make up his mind against the
film. The editors charged this was not
"separation of the church and state" and
Cowan violated "the principle of religious
freedom" in following the Legion's opinion.
Ban on New Ozoners Asked
In Hamden, Conn., Petition
HAMDEN. CONN.—The board of selectmen
has received a petition requesting an
PROVIDENCE—The 1950 Jimmy fund campaign
brought in $38,983, with only a few reden
adjoins New Haven. Its theatres are
ordinance prohibiting drive-in theatres. Hamturns
yet to be counted, to top previous campaigns
the Strand, Dixwell and Whitney.
by a wide margin. Theatre coUec-
Tlie petition, sent by Adolph Johnson of
tions accounted for $23,922.84 and sports tlie Puritan Realty Co. and Howard Johnson,
events brought in $5,213.91. Money contamers
part-owner of the Strand, has been re-
set up by the Narragansett Bi-ewing Co. ferred to counsel for further action. Although
in $4,037.57 and tag days garnered
no attempt has been made to obtain
$1,846.04. Edward M. Fay was state chairman. a drive-in permit here, the request was made.
Fifty-seven theatres participated in the said Johnson, as a precautionary measure.
Rhode Island drive which provided funds for Drive-ins, Johnson said, "are not advantageous
Children's Cancer Research Foundation
to a town, bringing small tax return,
at Boston.
creating disturbances and causing traffic
Lawrence Speaks
Boston UN Luncheon
BOSTON — Gertrude Lawrence, co-star of
Warners' "The Glass Menagerie," was a guest
at a United Nations fifth anniversary luncheon
under the auspices of the New York
Times and the Boston Advertising club Tuesday
(24). The UN flag was dedicated.
Miss Lawrence, Alexander Brinn, chief of
the Massachusetts board of education, and
others spoke. The luncheon was broadcast on
a worldwide network. After the luncheon
Miss Lawrence was interviewed by reporters
on "The Glass Menagerie," which was in its
first week in Boston.
tieups."
He told the board that Stamford has
blocked drive-ins with an ordinance prohibiting
theatres without four walls from being
erected in a heavy duty zone.
U.S. Government Named
In Suit by Lou Rogow
HARTFORD—Lou Rogow, partner in the
Pike Drive-In, Newington, and the Pine at
Waterbury, has brought suit in district court
here, against the federal government for
$9,500 in losses which he claims resulted
from the government's failure to proceed
with plans for construction of an army reserve
corps armory on Fairfield avenue property
ow'ned by Rogow.
Rogow charges that the government's failure
to complete purchase of the land resulted
in losses of legal fees, income from property
and depreciation of buildings.
Back With Columbia
HARTFORD—Joseph Blaufox, former industry
pubUcist, has rejoined Columbia, and
was in Hartford last week for work on the
world premiere at E. M. Loew's of "Harriet
Craig." Blaufox, a New York resident, has
written Broadway plays and Hollywood
screenplays as a free lance writer.
Robert Hamilton Dies
NORWICH, CONN.—Robert B. Hamilton,
64, manager of the Warner Palace for 15
years, died recently after
a lengthy illness.
Kupchunos Brothers
Open Windsor Airer
HARTFORD—The $125,000, 600-car East
Windsor Drive-In on Route 5, was opened
by the Kupchunos Bros, and Peter Kostek,
all of South Windsor, last week (26). It is
the third drive-in in the Hartford area.
Henry Kupchunos is manager of the drive-in
and secretary; Paul Kupchunos is president,
Benedict Kupchunos is vice-president, Kostek
is treasurer, and Walter Kupchunos, assistant
treasurer.
The Kupchunos family operates 200 acres
of potatoes and 95 acres of tobacco land.
Mrs. Annie Kupchunos, the mother, is president
of the family corporation.
E. M. Loew Builds Two Ozoners
HARTFORD—The E. M. Loew circuit is
spending approximately $325,000 on drive-in
construction in this area. The circuit has
1,200-car airer under way at West Boylston,
Mass., a Worcester suburb, at an estimated
cost of $200,000, and an 800-car drive-in at
cost of $125,000.
George E. Landers, division manager for the
circuit, said that construction of both projects
will be completed by spring of 1951.
Landers is supervising construction of the
Farmington project, with Phil Loew, city
manager in Worcester, supervising the West
Boylston drive-in.
Truman Speech Over TV
Presented by Pilgrim
BOSTON—The Pilgrim Theatre here presented
President Truman, speaking before the
general assembly of the UN, on its full-size
video screen as a continuation of a series of
public service telecasts. The Ti'uman videocast
was a supplement to the regular double
feature and at no advance in prices, Paul
Levi, manager, said.
Single Bills Started
HARTFORD — Henry L. Needles, district
manager for Warner Theatres, has started
a single-feature policy at the Palace, Torrington,
Conn., replacing the double feature
pohcy in effect since the house opened.
Joe Liss Starts Firm
Liss, booker at Warners for
years, has resigned to form a new company
to operate the Astor at Lawrence. He
formerly managed the Warner Palace at
Lawrence.
Three Drive-Ins Closed
HARTFORD—The two
Lockwood-Gordon-
Rosen drive-ins at Torrington and Danbury
have shuttered for the season.
LUNCH WITH GEORGE—George Murphy vi'as feted at New Haven, his boyhood
hometown, recently. Above he is seen at a luncheon with Harry Shaw, Loew's Poli
division manager, left; Lou Cohen, Poll manager at Hartford, and, far right, Floyd
Fitzsimmons, MOM exploiteer.
BOXOFFICE November 4, 1950 NE 99

. . New
NEW HAVEN
yariety Tent 31 met at Kaysey's for dinner
and nomination of officers. Lou
Brown reported on the Pittsburgh Variety
meeting, to which he was a delegate . . . Alhed
Theatres of Connecticut held a luncheon
meeting at the Towne House, with Dr. J. B.
Fi.shman reporting on the Allied States convention
in Pittsburgh.
Al Kane, Paramount district manager, was
here for meetings on the current drive . . .
Barney Pitkin. RKO manager, invited key
civilian dcfen.se and civic leaders for a screening
of "You Can Beat the A-Bomb" . . . Elliott
Forman, MGM exploiteer, was in town
on "Dial 1119," w'hich will have a test run at
the College November 9 . . . Floyd Fitzsimmons
of the same exploitation division still
is on vacation.
Hugh Magruire, RKO office manager, is out
of St. Raphael's hospital after an emergency
operation ... Ed Fitzgerald, formerly at the
New Haven Paramount exchange and now
manager in Buffalo, was in town . . The
.
boys at Paramount are holding first place in
the Pine Thomas releases branch of the current
drive . . . Advance sale of "Carmen"
and "La Traviata" at Poli houses here and
at Bridgeport promised a sellout . . . Ray
Wylie, former United Artists manager here,
is reported entering a new business in New
Haven,
Jack Byrne, MGM eastern division manager,
and Paul Richrath, home office assistant,
were here to visit Phil Gravitz and his
staff ... An MGM party preceded the wedding
of Saul Shiffrin, booker in New Jersey
Camille Mastro, Republic,
November 4 . . .
was on the sick list.
Buying-Booking Office
Is Opened by Ray Wylie
HARTFORD—Ray Wylie, formerly with
UA for 18 years, has launched the R. J.
Wylie Amusement Enterprises at New Haven.
Wylie, who recently resigned as UA New
Haven manager, said he would be concerned
primarily with being a franchise holder for
specific motion pictures and also would serve
as a theatre buying and booking service. He
did not disclose names of other individuals
associated with his new interest.
J. G. Corbett Aids Kiwanis
TAUNTON, MASS.—A citywide popularity
contest was held by the Park Theatre here,
in cooperation with the Taunton Kiwanis
club, for National Kid day. The winner, Lois
Cook, was crowned by Mayor John Parker
on the theatre stage. She was awarded an
all-expense four-day trip to Washington for
herself and her parents. John G. Corbett,
manager said.
Henry Germaine and Al Kane went into
New York for the funeral of Mrs. Al Schwalberg
. Quality Pi-emium hand-painted
dish set went into the Community, Fairfield,
for more than a year's run . . . Gloria Mangini.
College Theatre secretary, is engaged
to Norman Blomberg of New Haven and will
be married next June.
A featured role in Columbia's "Dick Turpin's
Ride" has been assigned to Barbara
Brown.
BOWLING
BOSTON—Standings at the end of the
fourth week of the Theatrical Bowling
League:
W L Pet.
RKO 12 4 .750
Independents 9 7 .563
Affiliated : 9 7 .563
NE Theatres 9 7 .563
Macaulay 6 10 ,375
Harry's Snacks 3 13 .186
GOODWILL AWARD AND BANKNIGHT

ii
AAASSACHUSETTS THEATRE EQUIPMENT CO.
20 Piedmont St.
Boston 16, Mass.
BOXOFFICE :: November 4, 1950 101

. . Joe
. . Irving
. . Nat
. . John
. . An
. . Mel
. . The
. . Ruth
. .
. . Morris
. . Elsa
. . The
BOSTON
.
Camuel Pinanski, president of American
Theatres Corp., has been elected to the
Museum of Science board of trustees . .
.
"Pink String and Sealing Wax," new J.
Arthur Rank film distributed by Pentagon
Pictures, was to open at the Copley Theatre
November 2 for an extended run. Bob
Prackman. vice-president of Pentagon, is in
town handling the advance. "Daybreak." another
Pentagon picture starring Ann Todd
and Eric Portman, is set to follow at the
Copley . Rathgeb, former booker at
Motion Picture Sales has replaced MGM
booker Joe Rahllly, who will be sent on the
road Sidman, formerly at the
South Station, is the new manager of the
Richmond & Stern Kenmore Theatre.
Carmen J. UrcnioU, manager of Interstate's
State and Scenic Theatres, Rochester. N. H.,
was married to Celia Regis there . . . Projectionists
Local 182 reported eight men were
called for duty at the American College of
Surgeons five-day convention here for showmgs
of special medical films . . . Jeanne
Pinkelstein, secretary to Roy Heffner at
Goodwill Advertising, resigned to enter another
field. She was replaced by Mary
Reardon.
Thomas Burke, chief projectionist at the
Academy, Fall River, suffered a fatal heart
attack. He was a member of Local 424 . . .
Gene Goldberg and Donald Perry, ushers at
the State, New Bedford, have enlisted in the
marines . intruder entered the booth
of the New Bedford Theatre while the performance
was in progress and knocked out
one of the operators before the other could
come to his rescue. The man e.scaped through
Morton Fisher and Harry
the theatre . . .
Zeitz attended the Philadelphia opening of
"Guys and Dolls" and met Warner scout
Arnold Hoskwith, who told them that Gene
Carey from New Bedford had completed his
second film for the company, a prison picture
filmed in Sacramento. Zeitz had called the
scout's attention to Carey.
New England's Edward McSorley and Sam
Shaw are working on the story and screen
play of an independent film. "Crime on the
Waterfront." to be shot in New York City.
Joe Curtis, son of Jack Cohn of Columbia,
is producing. Shooting will start in the early
spring . Max, projectionist at Loew's
State, was in the Audubon hospital for a back
injury . Buckley, manager at ATC's
Fairmont. Hyde Park, has resigned for a
position at the First National bank. Al Kay
replaced him at the Fairmont . Myers,
city manager for ATC's Dorchester theatres,
has resigned to enter the tile business with
his father and brother. The district has been
given to Abner Pinanski.
To celebrate 25 years with the Columbia
exchange, Saul Simons will be honored with
a special Saul Simons week from December
1-8, designated by District Manager I. H.
Rogovin. Simons started with Columbia as
a shipper in 1925 and has been on the road
for 23 years. He is now salesman for the
Boston circuits, eastern Massachusetts and
Rhode Island.
Orvllle Smith has sold the 450-seat Island
Tlitatre. Portsmouth, to Herman Rachlln of
Pall River, a newcomer to the industry . . .
The deal includes equipment and the building.
Smith will spend the winter in Florida
. . . Arthur Lockwood, of Lockwood & Gordon
Enterprises and chairman of the board of
TOA, left by plane for Houston to attend
the annual TOA meeting. President Samuel
Pinanski accompanied by Paul Levi, Martin
Mullen and Harry Browning went by train.
The five drive-ins operated by American
Theatres Corp. have been closed for the winter.
The theatres in North Reading and Weymouth
closed one week ahead of those in
Saugus, Shrewsbury and Springfield.
Bob Zerinsky closed the Mohawk Drive-In
Gardner, Mass., and the Claremont (N. H.l
Drive-In for the season. He is devoting his
time now to his Scenic in Keen and the
Magnet in Claremont, N. H. . Flayderman,
secretary at Devonshire Films, has
moved to a new apartment in Allston. Mickey
Andelman of Devonshire made a brief business
trip to Wa.shington. Philadelphia and
New York . boiler at the Community
in Guilford. Me., went out of commission at
2 a. m. recently. The next day Joe Cronan
found it would take ten days to get new
parts, so he set up a Franklin stove and
didn't lose a single performance. He had to
turn the Franklin off when the customers
came in, due to fire prevention laws, but
fortunately mild weather prevailed.
Joseph P. Liss, Warner Bros, booker and
buyer in the New Haven zone, has taken a
long-term lease on the Astor Theatre, Lawrence,
Mass.. and will operate it by the middle
of November. The Astor has been handled
formerly by Bill Lavery, but has been
closed several months for renovation .
Ernest Fitzgerald, district manager for Interstate
Theatres, and his wife are parents
of a boy named Paul Francis, bom at the
Carrie P. Wright hospital, Newport, N. H.
He is their first child.
Roy Heffner of Goodwill Advertising is on
TWO TEAS IN PROVIDENCE—Albert
Clarke, center, managing director of
Fay's Majestic Theatre in Providence,
takes time out to exploit Warner Bros.'
"Tea for Two" at his theatre with Hollywood
lovelies Camille Williams and Ann
Zlka.
a one-week hunting trip in Maine with Ralph
Talbot, circuit operator from Tulsa, Okla. . . .
Harry Worden, MGM salesman, reports the
death of his brother Robert B. of Newton
Center . Rotman and Larry Bomstein
are projectionists at the newly reopened
Allston Theatre of American The- *
atres Corp. . Merrimac Drive-In on
the main highway between Manchester and
Nashua, N. H., has been closed for the season.
Joe Bronstein is owner and operator.
Another directorial honor came Samuel
Pinanski's way when he accepted the invitation
of John J. Desmond jr., commissioner
of education, to join the advisory committee
of the Massachusetts School of Art. An enthusiastic
artist himself, Pinanski, president
of American Theatres Corp., has received wide
acclaim for his oils and water colors.
At a dinner to be held at the Hotel Statler
November 13, Dr. Sidney Farber of the
Children's hospital will be honored with the
Great Heart award presented by the Variety
Club of New England.
Each year the directors
of Variety Club select one man who "has
done the greatest amount of good for the
greatest number of people" to receive the
award . Lanchester opened at the
Oval room of the Copley-Plaza to a capacity
crowd in her first supper club appearance.
Television in Scotland
Is Set for Next Year
From Canadian Edition
MONTREAL—Scotland is preparing for
television in a big way. The principal transmitter
at Kirk O'Shotts will be the most
powerful in Europe and will have the longest
radio link of any transmitter outside of
the United States, it was learned here. First
program is expected to be televised next
year, but though construction is advancing
rapidly, the date cannot yet be set as much
will depend on the weather next winter.
A two-way television relay system will link
Kirk O'Shotts with Manchester. This will
make it possible for programs to be fed
to the Scottish television system, and will
give facilities for the relaying of items from
Scotland throughout the whole of the BBC
television network. The link will follow a
route from Manchester on the east side of
the Pennine chain, to Kirk O'Shotts, a distance
of 245 miles.
Ambassador, Archbishop
To Be Pioneers Guests
NEW YORK—Dr. Athanasios G. Politls,
Greek ambassador to the U.S.. and Archbishop
Michael, head of the Greek archdiocese
of North and South America, will attend
the midcentury dinner of the Motion Picture
Pioneers November 16 at the Waldorf-
Astoria's Starlight roof. The dinner will honor
Spyros P. Skouras, president of 20th Century-
Fox, who will receive the Pioneers' award for
outstanding achievement in the industry.
Harry Takiff, secretary-treasurer of the organization,
is handling reservations.
Others to attend will include Bernard
Baruch, Eric Johnston, Motion Picture Ass'n
of America president, and Brig. Gen. David
Sarnoff.
The score for the Metro film, "The Red
Badge of Courage," is being composed by
Bronislau Kaper.
i02 BOXOFTICE November 4. 1950

. . . Tennis
. . Louis
. . Johnny
. .
'Hamlet' at 110 Leads
Boston Average
BOSTON—In its first Boston popular price
run, "Hamlet" at the Memorial played to
good business, with student groups at half
price helping to fill the house.
(Average Is 100)
Aslor—Edge of Doom (RKO), 3rd wk 90
Beacon Hill—The Outsiders (Balanline) 90
Copley—Macbeth (Rep) _ 85
Exeter Street-Queen of Spades (Mono); Travelers
Joy (Pentagon), 3rd wk 90
Memorial—Hamlet (U-1) 110
.
Metropolitan-The Glass Menagerie (WB); The
Admiral Was a Lady (UA) 130
Paramount and Fenway—Rocky Mountain (WB);
Surrender (Rep) _ 110
STtate and Orpheum Devil's Doorwray
(MGM); David Harding, Counterspy (Col) 90
I'll Get By' Grosses 130
In Hartford Opening
HARTFORD—"I'll Get By" at the Strand
led first run business.
Allyn—Louisa (U-I); West of the Brazos (LP) 80
E M Loews—Harriet Craig (Col); Texan Meets
Calamity Jane (Col) 95
Poli—Two Flags West (20th-Fox); Border Treasure
(RKO) ..- 110
Palace—To Please a Lady (MGM); Big Timber
(Mono), 2nd wk 85
New Center—The Winslow Boy (ELC), 2nd wk ... 65
Reaal—The Glass Menagerie (WB), 2nd wk 110
Strand-Ml Get By (20th-Fox); County Fair
(Mono) 130
New Haven Business Down;
'No Way Out' Grosses 110
NEW HAVEN—"No Way Out" had lines at
the Roger Sherman over the weekend. Otherwise,
business was not outstanding.
Bijou—Mister 880 (20th-Fox); I Killed Geronimo
(ELC), 2nd d t, wk 100
College—The Men (UA); Adam and Evalyn (U-I) 100
Loew's Poli—Two Flags West (20th-Fox) Destination
Big House (Rep) 85
Paramount—Peggy (U-I); Shakedown (U-I) 70
Roger Sherman—No Way Out (20th-Fox);
A Modern Marriage (Mono) 110
Bridgeport Man Testing
New Depth Processes
BRIDGEPORT — Two new third-dimensional
film processes are being developed here
by David Gordon, 769 Lindley St. Each is
intended for use on a standard projector
and the effects are supposed to be attained
without the use of colored glasses.
this alternation of light by having alternating
frames of film printed slightly darker.
This effect can be accentuated, he says, by
using two cameras in making a picture, one
to the right and the other to the left, with
alternating frames of a darker shade on the
final positive prints used for projection.
Film Life of Dictator
MILAN—The National Film Co. here is
making versions of a film based on the life
of Benito Mussolini. One version will be
censored and shown in Italy, the other will
be for foreign distribution. The company
has refused to disclose the name of the actor
portraying the late dictator, although production
started ten months ago.
WORCESTER
•The last of the theatre folk to take their
vacations were Gus McDermott and Bill
Lemoine of the Capitol . DiBenedetto,
acting manager of Loew's Poli, was
in charge of a sneak preview of "All About
Thomas H. Kilcoyne, manager of
Eve" . . .
the Strand in Clinton, conducted a Halloween
party for children at a Saturday matinee.
City Manager Everett P. MeiTill amiounced
he was willing to grant a license for the proposed
drive-in on Greenwood street if its
construction would not violate any of the
new federal restrictions. The application, by
Peter J. Marrone, who also operates the Sturbridge
open-air theatre, has been pending
several months following a public hearing.
Robert Stringer and Richard Deems, producers
of the Lakeside summer theatre in
Putnam, are participating in an American
film being produced in Spain. Stringer is
writing the musical score and Deems has an
acting role . . . Arthur Kennedy's mother of
this city was a guest of Manager Murray
Howard at the Warner when "The Glass
Menagerie" premiered there. In fact, she
stayed to see the film twice. Her son was a
recent visitor in town.
Loew's Poli is planning a reunion of all
. . . Marcel Dill of the
.
former employes this month. Warren Kalagher
is in charge
Playhouse will have a role in Gilbert Miller's
Broadway play, "Ring Around the Moon"
star Gussie Moran has been
booked for an exhibition match at the Worcester
auditorium Armstrong, the
band leader, was in town.
Trainer Browning, projectionist at the
Plymouth in Leominster, was honored for his
service as secretary and treasurer of Local
496. Ned Vitone of the Strand. Clinton,
president of the local, gave him a life membership
in behalf of the union. Browning
also has served theatres in Fitchburg .
The Cumings in Fitchburg presented a
"House of Horrors" stage show for two days.
Tlie death of Pauline Lord had older
showmen recalling way back when she played
the Worcester in "On Trial" and "Anna
Gordon has applied for patents. One process
is designed to eliminate one of the black
Christie" . . . Al Jolson's death took Bob
blades of the rotating shutter of a projector
Portle,
and
manager of the Loew-Poli Elm Street,
the substitution of a shutter with dark
back to the early days of the century when
shading that allows the passage of some
Jolson
light. Gordon
was with a small-time minstrel show
claims this will provide a
playing the Olympia here. The company was
stereoscopic effect without causing flickering.
stranded in town, and Jolson prevailed upon
His other processes are designed to secure
Portle, then business manager of the Olympia,
to provide enough money to pay their hotel
bill and get them out of town.
Murray Howard of the Warner conducted
a preview of "The Glass Menagerie" for invited
high school students . . . The Liberty
in Webster conducted a program of Polish
films . . . Douglas Scott of Worcester is dancing
in a film being made in England by Vera-
Ellen and Cesar Romero. He is over there
with the Debonairs, night club act.
rv^ u^ Bctliontijne.
Complete Sound Systems
Ballant

. . Mrs.
. . . The
FALL RIVER
HARTFORD—Tlie 1,200-seat New Center,
f Hollywood Amusement Co. managed by M. J. Daly, has completed extensive
redecoration and installed a new cof-
!P DIPT. B
$ 831 S. Wabash Avenue, Chicago 5, III. fee lounge on the mezzanine.
portionately ... In tieups with merchants of
the community, the Capitol and Park theatres
are offering special attendance awards,
mcluding two bicycles every five weeks at
Joseph Salva has returned to his work as each theatre and ten weekly awards.
projectionist at the Empire following an
New on the Empire staff are William
Thomas Burke, 66, died unexpectedly re-
illness . . .
O'Brien, John Leary, Edmond Roque cently in the projection room of the Acad-
and Edward Dansereau . . . Anthony Rapoza emy Theatre where he was employed. He
and Robert Heinfield are the projectionists worked at various times in every theatre in
at the new Somerset Playhouse which now this city and in several Providence theatres.
presents motion pictures after housing stock
companies during the summer.
The Royal, a suburban house, is offering
Saturday morning
dinnerware as
shows
an attendance inducement.
for the small fry
have been inaugurated at the Academy. A The first giveaway included an extra large
dinner plate.
pony is offered as attendance award ... A
The dinnerware is presented
to
bid for kiddy attendance on
women patrons paying an adult admission,
Saturdays also
plus a ten-cent service charge.
is being made by the Park Tlieatre which
offers ten free gifts to the youngsters . . .
Saturday kiddy programs also were resumed
at the Strand in the east end . J. Pickus to Aid Defense
Rank Whelly won the golf title at the Montaup
BRIDGEPORT—Albert M. Pickus, Strat-
Country club in nearby Portsmouth, ford, Conn., exhibitor and regional vice-presi-
succeeding Mrs. John E. O'Connor, wife of dent of the Theatre Owners of America, has
the owner and operator of the Plaza Theatre.
been named chairman of the civil defense
committee of Stratford, operating under the
state and local defense set-up. Earlier in
Representatives of the building trades union
the year he was chosen "Man of The Year"
will confer with spokesmen for the Griffin
for his civic activities by the Veterans of
Construction Co. of Texas soon regarding
Foreign 'Wars in Stratford.
the employment of union help in the construction
of an outdoor theatre in Westport.
Nathan Yamins. for whom the theatre is being
built, suggested the meeting following a
Steadies Attendance
talk with the labor men at the Durfee Theatre.
Roger Gagnon, manager of the Plainfield
(Conn. I Theatre, recently organized a Satur-
day Junior Detective club which has helped
Three of the Nathan Yamins theatres, the to stabilize his weekend attendance. Youngsters
receive membership cards. The Satur-
Center, Capitol and Park, are presenting two
instead of three complete shows daily, with day featiu-e is augmented by a serial and ten
house personnel having been reduced pro- cartoons. Tlie club is part of a campaign to
let local youngsters know they are welcome
and that their patronage is desired at the
Plainfield.
|BOOK IT NOW!!!
^ WAHOO Back From Europe
is the world's most thril-
HARTFORD—John Sullivan jr. of lATSE
< ling screen game. Now being used
Local 84, returned from a six-week tour of
i successFutly by hundreds of indoor Europe. He was impressed by the lighting effects
^ and outdoor theatres all over America.
in Paris theatres.
^ Send for complete details, fie sure
New Center Redecorated
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Cympathy to Edward J. Fahey, local manager
for the chain which operates Manchester's
leading theatres, on the death of his
wife Grace, at the family home at 16 Island
Pond road. Mrs. Fahey, a native of Lowell
and resident of Manchester for the last ten
years, had been ill only a short time . . . The
Merrimack Drive-In near Nashua has been
closed for the season, but several other ozoners
remain open despite crisp autumn
weather. The Starway in Somersworth arranged
its second annual Halloween party
for youngsters. Any car bringing children
on the night of the event was admitted free
and treats for the kids at the refreshment
stand were "on the house."
The Crown in Manchester, closed for several
months, has been reopened. The initial
program featured three films, including
Laurel and Hardy in "March of the 'Wooden
Steven Anthony and George
Soldiers" . . .
Garrett, proprietors of the Alton Drive-In,
soon will begin the manufacture of television
tables in a shop at Alton. The firm is named
the Alton Fittzall Co.
A new season of hillbilly shows was started
in the City auditorium in Rochester. Afternoon
programs are broadcast direct from
the stage by station 'WWNH in Rochester
Palace in Manchester met with such
enthusiasm in the opening of its new vaudeville
season that the management has announced
that from now on there will be four
stage shows on Saturday and three on Friday
and Sunday. Films also are featured.
The State in Manchester presented "Macbeth"
for one day only, with regular admission
prices prevailing . . . Theatre collections
in the Jimmy fund campaign in Manchester
totaled $1,207.41, according to Edward J. Fahey.
Contributions included those received at
the Pine Island Drive-In and the Manchester
Drive-In.
Three Mounty Films
Slated in Ottawa
iCa 1 Editi<
OTTA'WA—Three films about the Canadian
"Mounties" will be filmed here this fall
if present plans of Hollywood producers materialize.
Latest to announce a picture based
on exploits of the Royal Canadian Mounted
Police is Monogram, which has placed "The
Ottawa Story" on its schedule.
Producer Lindsley Parsons is now in Ottawa
to confer with government officials and
executives of the F. R. Craw'ley Film Co.,
which will collaborate in the making of the
film. According to Parsons, production will
be financed partly by Monogram fimds in
Canada and partly by other Canadian
sources. American stars and a Hollj'wood
director will be employed with a supporting
cast of leading Canadian performers.
Also on tap for filming in Ottawa is a picture
by Max King, a former Haligonian.
King has already received a promise of fuB
cooperation on his projected film showing
how Mounties are trained at Rockcliffe, near
Ottawa.
Twentieth Century-Fox is still working on
a script for a third picture in which Dana
Andrews will probably star next year.
104 BOXOFHCE November 4, 1958-

. . . Sperie
. . Vince
. . Fred
. . November
i««i
HARTFORD
Cam Harris, partner-treasurer of the 4,200-
State, and his wife will leave November
15 for a Miami Beach vacation. Sol Karp,
assistant, will take over his duties . . . Sgt.
Pat Bucherri, former manager of the HTC
Rialto, is now in the special services office
of the 43rd infantry division at Camp Pickett,
Va.
Ted Harris, managing director. State, was
a New York visitor . . . Peter G. Perakos jr.,
son of the head of the Perakos Theatres circuit.
New Britain, has been appointed a second
lieutenant in the army reserve corps.
Lenny Young, former house manager, E. M.
Loew's, now is handling his own television
program in New York, according to reports
Perakos, district manager of
Perakos Theatres, sustained injuries in a fall
from his horse . Franco, former aide
to Fi'ank Morin, Regal manager, now is operating
a garage business in Middletown.
Rudy Frank, for many years publicity director
for the Harris Bros. State here, and
now promotion manager at station WELI,
New Haven, was in Hartford . . . The New
York, New Haven & Hartford railroad has
resumed its policy of monthly Show Trains
to New York shows. Some 800 went on the
initial train of the season to see Michael
Todd's "Peep Show."
The Plainfield has a new dinnerware giveaway
. . . George Smith, maintenance manager,
Hartford Theatre ciixuit, and Hugh J.
Campbell of the Central, West Hartford, went
fishing off Niantic . marriages
will include Lee Feigin, assistant manager.
Palace, and Cynthia Levy of Hartford; Russ
Ordway, manager, Webb, Wethersfield, and
Dorothy Treworthy, West Hartford; Paul W.
Amadeo, general manager. Pike Drive-In,
Newington, and Ann Diakon, Hartford.
Joe Mansfield of ELC was in town for "The
Winslow Boy" at the New Center . . . Joe
Borenstein, manager of the Warner Strand,
New Britain, was off ill, with Ralph Careze
filling in . . . Ben Lamo is reported about set
to launch his own mercantile enterprise.
Lamo formerly managed the Webb, and at
one time assisted Jim McCarthy. Strand
manager . Capuano, Elm manager,
is quite active in the newly formed Elmwood
Business Associates, designed to promote
trade in the Elmwood section of West
Hartford. He's a member of the associates'
bylaws committee.
Fred Levesque, projectionist at the Strand
in Thompsonville, has shifted to the booth
at the Eastwood Theatre, East Hartford, with
Romeo Gagnon, Eastwood, replacing him at
the Strand.
Bargain Night Started
HARTFORD—Ernie Grecula, director of
advertising and publicity for the Hartford
Theatre circuit, will start a Family Bargain
night at the Rialto Theatre November 2 at
35 and 14 cents.
Radio Announcer Cast
Veteran radio announcer Sam Hayes has
been cast as a sports commentator in "Jim
Thrope—All American," being produced for
Warners.
BOXOFFICE November 4, 1950
Defies Boxoffice Gunman,
Thinking Pistol Unloaded
From Central Edition
CHICAGO—A young bandit pointed a pis-
at Spiro Charuhas, manager of the Mont
tol
Clare Theatre at 7133 Grand Ave., and Mrs.
Evelyn Sedgwick, cashier, in the boxoffice
as the two prepared to count $500 receipts
one night last week.
Mrs. Sedgwick dropped $475 into a wastepaper
basket and held out a few bills to the
bandit. Charuhas said, "Say, is that gun
loaded?" Then he stepped out of the boxoffice,
intending to get help. The bandit pursued
him, but Charuhas pushed the bandit's
pistol hand away. The gunman, apparently
puzzled because he had failed to cow the
manager, ran to a waiting auto. Charuhas,
believing the bandit's gun was not loaded,
still
ran after him. The gunman fired as the
car sped away, but the shot missed Charuhas.
The Mont Clare Theatre is owned and operated
by Basil Charuhas.
SPRINGFIELD
\Arestern Massachusetts police chiefs had an
opportunity to deal with both fiction and
the reality of crime in the same day. In the
morning, they were invited to a preview of
"Between Midnight and Dawn," hosted by the
Bijou's Ed Harrison and Columbia's Joe
Blaufox. The screening was barely over when
they were alerted that a nearby bank had
been held up by a lone gunman and looted
of $10,000.
American Amusement Centers, lessors of
property that houses the West Side Drive-In
in West Springfield, has entered suit against
a neighboring automobile agency on the
grounds that the latter has taken action injurious
to the open-air theatre. The allegation
says that in leveliiag an earthen dike
and installing floodlights on the site, the auto
agency is interfering with the proper presentation
of the theatre's product, and that
full use of the property has been interfered
with.
This month, the Broadway, a second run
house owned and operated by Western Massachusetts
Theatres, will have grand opera and
concert programs on its stage, when the Wagner
Concert series switches its locale from
the municipal auditorium. House was originally
designed for both films and legitimate
stage attractions.
Mrs. Kurt Laemmle of Hollywood, national
executive committee member of the women's
division. United Jewish Appeal and wife of
the motion picture personality, addressed the
Springfield division and described some of
her experiences during a three and one-half
month visit to Israel.
Coronet Picks Two Films
NEW YORK—Coronet magazine has
chosen "Panic in the Streets" and "Mister
880," both 20th Century-Fox productions, as
pictures of the month for November and
December, respectively. Another 20th-Fox
film, "All About Eve," has been selected by
Louella Parsons as her "best drama" in
Cosmopolitan magazine for December.
RESEARCH BUREAU
for
MODERN THEATRE PLANNERS
ENROLLMENT FORM FOR THE INFORMATION
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PLANNING INSTITUTE
825 Van Brunt Blvd.
Kansas City 1, Mo.
Gentlemen:
Please enroll us in your RESEARCH BUREAU
to receive inlormation regularly, as released, on
the following subjects for Theatre Planning;
n Acoustics
Lighting Fixtures
D Air Conditioning
q Plumbing Fixtures
n Architectural Service
Projectors
D "Black" Lighting
Projection Lamps
D Building Material
D Carpets
n Sealing
n Coin Machines n Signs and Marquees
n Complete Remodeling Sound Equipment
D Decorating D Television
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105

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106 BOXOFFICE :: November 4, 1950

Vaudeville Returns
To Vancouver Stage
VANCOUVER—Vaudeville will return to
this city November 6, opening at the Hastings,
Odeon circuit house in the east end
which formerly was the Pantages. The Bert
Levy agency in Los Angeles will book the
acts.
Odeon dropped stage shows when it took
over the Hastings, and has been only fairly
successful with straight films.
Vaudeville will start there at 50 cents top
for a stage show plus two films. Roy Mc-
Leod, who used to run the vaudeville at the
Hastings, has been moved back there from
the Vogue, along with his assistant. Marge
Brewer. Al Jenkins of the Plaza succeeds
McLeod at the Vogue: Ernest Sauer of the
Lux moves to the Plaza and Carmen Gentile
of the Hastings goes to the Lux.
Pioneers in Maritimes
Consider Get-Together
ST. JOHN—Members of the Motion Picture
Pioneers maritimes branch are considering
sponsorship of a get-together of Pioneers
and film folk in general. Reg March. 20th-
Fox district manager, is president of the
maritimes Pioneers; Abe Smith, MGM district
manager, is vice-president; Les Sprague,
partner-manager of the Gaiety at suburbati
Fairfield, is secretary-treasurer, and the following
are directors: Fred Gregor, New
Waterford, N. S.; Joe Franklin, St. John, and
Bruce Yeo, Souris, P. E. I.
The recent addition of Clarence Fraser,
Truro, N. S.: Don MacDonald. Sydney; Gerry
Hoyt, St. John and Edgar Neal. Woodstock,
N. B., brought to 30 the members in the
branch.
New Rex in Tracadie, N. B.,
Will Open by Nov. 15
TRACADIE, N. B.—The Rex Theatre is
expected to be ready for opening during the
first half of November. The seating capacity
is 400, with space for adding 80 seats. The
projection and sound are Simplex and RCA.
The North Shore Theatre Co. owns the Rex.
There are four partners, all local residents.
The Rex will be the only Tracadie theatre,
as the Capitol was destroyed by fire some
time ago and was not rebuilt.
Ban on Theatre Building
Considered in Canada
OTTAWA—Canadian Trade Minister C. D.
Howe has revealed here that this country
may be forced to follow the recent action of
the U.S. in imposing a ban on all theatre
construction. However, the Southam newspaper
bureau here later indicated that a
clamp on entertainment construction would
not be necessary for the time being at least.
The bureau quoted a government source as
saying there was not enough theatre building
in the Dominion to require such a restriction.
Howe said any action toward a construction
ban would depend upon the availability
of materials involved, particularly those
which are necessary for armaments.
The development came at a time when
theatre construction had reached its lowest
point since the end of World War II. Only
about 24 major construction jobs are planned
or under way at this time throughout the
Dominion.
In the Edmonton, Alta., district some $2,-
000,000 in building is in the "definite" stage.
Bids have been called on the $1,000,000 Famous
Players Canadian Paramount, an 1,800-
seat house slated for completion in late 1951.
Site has been bought for a new Odeon downtowner,
expected to seat about 1,200 persons.
Work is expected to start next spring, although
Odeon has never confirmed a construction
date. The theatre is rated in the
$500.000-and-up class.
Third Edmonton project is a $150,000 drivein
planned north of the city by Western
Drive-In Theatres, which now has two airers
in the district. President Mervyn "Red"
Dutton, on his last trip to the city, said the
third unit is on the books. F>reliminary work
is to start this year with completion slated
for late spring.
In Ontario, a move has been made for
erection of a long-delayed theatre at Hamilton,
but it is believed likely that FPC again
will pigeonhole the project in view of conditions.
The site for the propo.sed 1,600-seater
has been purchased by FPC. A drive-in
near Orillia, Ont.. has been started by 20th
Century Theatres, while FPC has one major
project under way, the remodeling of the
Brantford Capitol, slated to reopen soon as
the Paramount.
Other jobs which have been started or
planned in the Dominion in recent months,
include:
Alberta:
Vilna—Vilna Theatre, 300 seats, owner J. Froescul,
VegreviUe—
Red
Lisogar.
Deer— Drive-in
600
on
seats. R.
Sylvan
Lisogar
Lake highway
planned by FPC
theatre, for J. Beverly—Unnamed 400 seats B.
Speirs.
Barrhead— Roxy, 600 seats, Williams Osadchuk.
British Columbia:
Moncton—Paramount, 1,243 seats, FPC.
Quesnel—Rex, 600 seats, Paul Gauthier.
Kamloops—Paramount, 1,000 seats, delayed until
spring 1951.
Port Alberni—Port, conversion of roller rink by
Harold Warren.
Pnnce Rupert—Totem, 700 seats, FPC.
Manitoba:
Winn:peg—Savoy, 450 seats, J. 1. Phillips.
New Brunswick:
St John-Quonset theatre, 400-450 seats, Jack
Coughlm and Art Arseneau.
Sunny Brooke— Tile block theatre, 400-450 seats.
Tults Cove—600-1, 000-seater, Franklin & Herschorn.
Nova Scotia:
Kentville—850-sealer, F. G. Spencer Co.
Ontario:
Maniwaki—Agora, 700 seats, by Philias E. Theriault,
Sakatchewan:
Wilkie—500-seat theatre under way for Rothstein
Theatres, Winnipeg.
Whitewood— Legion, 300 seats.
Caught Breaking Into Theatre
HALIFAX—A policeman early in the morning
recently caught a man trying to break
into the Casino Theatre. The man, Raine
Paul, was charged with breaking and entering.
Threatens Suit Over Odor
ST. JOHN—The odor of gasoline, allegedly
coming from a leak in gasoline tanks of a
filling station next door, has caused the management
of the Mayfair Theatre to threaten
a damage suit unless the tanks are moved.
The odor can be detected in the theatre
auditorium, offices and apartments in the
Mayfair building, it is contended. The gasoline
tanks were laid right next to the theatre
foundation.
Recognizes Film Villain
ST. JOHN—When Lou Simon and his wife
were taking a stroll here recently they saw a
familiar person looking at some advertising
in front of the Capitol Theatre. Simon. Columbia
exchange manager, recognized the
man in the rumpled sports jacket as Mike
Mazurki, film villain and wrestler, who was
in town for a grunt-and-groan date.
BOXOFHCE November 4, 1950
MARTA IN MONTREAL—In connection with the six-city Canadian world premiere
of Universal-International's "Deported," Marta Toren, star of the film, and
Lionel Shapiro, author of the screenplay, made personal appearances. Miss Toren is
seen here before going on the stage of the Princess Theatre in Montreal. Left to right
are Phil Maurice, supervisor of Consolidated Theatres; Robert Shepherd, manager of
the Princess; Miss Toren; M. J. Isman, Empire Universal district manager; Tom
Cleary, publicity chief for Consolidated Theatres, and George Bishop, local radio commentator
who introduced Miss Toren from the stage.
E 107

. . Leo
. .
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Three New Drive-ins
In Vancouver Area
VANCOUVER—Leslie Miller and Gerry
Paddon have started work on a drive-in at
North Vancouver, across the inlet from here,
nie $75,000 project will accommodate 350 cars
and 100 walkins and will be called the Lions,
named after the Lions Gate bridge, a mile
away. Victor Brewer, a local projectionist is
Centre caretaker .
at UA here.
in charge of construction and blue prints.
Brewer also is supervising the building of
the $100,000 Paramount Drive-In on the
Lougheed highway near here by two local
theatremen, Walter Mead and Pat Murphy.
It will accommodate 800 cars.
In the same district Bill Johnson and associates
are rushing construction of their
second outdoor theatre. The Cascades has
been open on the Grandview highway some
time.
Arch Jolley Recounts
Year of MPTAO Work
TORONTO—A report of
operations during
the past 12 months by Arch H. Jolley, executive
secretary, opened the annual convention
of the Motion Picture Theatres Ass'n of Ontario
here Tuesday (31).
Jolley recounted that the association wa«
able to secure a reduction in the Ontario
amusement tax for the crowning achievement
of the year. He reviewed arrangements
set up by the MPTAO, in cooperation with
the Canadian Motion Picture Distributors
Ass'n and the Mavety Film Delivery service
to keep theatres supplied with films during
the general railway strike. He said that
emergency film supplies were kept in readiness
at 13 centers throughout Ontario so the-
Annual FPC Ball Slated
Nov. 26 at Vancouver
VANCOUVER—The Famous Player Managers
Ass'n of British Columbia will hold its
third annual Motion Picture ball at the Commodore
cabaret November 26. The ball always
is the highlight of the social season
in local amusement circles. Proceeds go to
children's hospitals. Ivan Ackery, manager
of the Orpheum, is president of the FPC
group, replacing Joe Millman of the Kitsilano
Theatre, who retired recently.
Comedian Dick Wesson has been set for a
role in "The Folsom Story," being produced
by Bryan Foy for Warners.
Available for Immediate Delivery, Used theatre
chairs, A-1 condition, at reasonable prices.
Wire, Write or Phone
J. M. Rice & Company
WINNTPEG
WINNIPE G
Tack French, former Columbia shipper, after
several months of diligent study, took the
federal meterological exams and placed third
out of all the western Canada participants.
At present French is with the Department
of Public Works, and expects to be called to
the meteorological offices in Winnipeg in
the near future. His father is the Cinema
Adler, auditor, was
Harold Bishop, Famous Players supervisor,
flew to Los Angeles to attend the funeral of
his father, who died there . . . Because of
the Israeli background in "Sword in the
Desert." Leon Asper of the Deluxe in north
Winnipeg promoted extra business with extensive
advertising in the local Israelite
Press.
The identity of the financial interests involved
in the construction of a quonset-style
theatre in Transcona, Man. is still being
kept secret. The other house in this town,
the Apollo, is operated by Irving Triller. second
generation exhibitor . . . Cy Brownstone
of the Elm in ELmwood, Mort Calof of the
Vogue in St. Vital, and Bill Minuk of the
Corona in Weston are seen so frequently
lunching together at Sam Saidman's A&A
counter that the industry has dubbed them
the Three Musketeers, especially since all
three broke their house records when they
played the MGM picture of the same name in
their respective houses.
The TESMA equipment show in Chicago
was attended by Jack and Richard Miles and
Sam Rosenblatt, all of Western Theatres .
The talk of a government ban on amusement
building caused no gloom here, since it is
atres would not miss a performance due to
felt there are enough theatres in the greater
delay in film.
JoUey's office placed eight charity Winnipeg trailers
area. Drive-ins were happy to hear
on 522 prints used on Ontario screens. Monthly
bulletins were sent to the 508 exhibitors more drive-ins would be erected in 1951.
the news, since there were rumors that two
and managers to describe developments of
Deluged with phone calls and personal
the industry. He reported that association
queries as to the exact meaning of the term
members gave excellent support to relief
"Chiltern Hundreds," Tom Pacey. manager
funds for Manitoba flood victims and refugees
of the Odeon, arranged with Frank Morriss
from the Cabano and Rimouski fires.
of the Winnipeg Free Press to publish an explanation
on the theatre page. The term is
also the title of a British comedy currently
showing at the Odeon. "Chiltern Hundreds"
is a term used to indicate an area in Buckinghamshire
which has belonged to the British
crown from a remote period. A member
of the House of Commons in England has
no power to resign his seat, but he may accept
the stewardship of the Chiltern Hundreds,
which being an office of honor and
profit under the British crown renders him
incapable of retaining his seat in Parliament.
The stewardship, the profit of which is purely
nominal, is the gift of the chancellor of
the exchequer. Several days after Morriss
printed this explanation, a Reuters news dispatch
from England announced that Sir
Stafford Cripps, who resigned as chancellor
of the exchequer recently, applied for appointment
as "steward and bailiff of His
Majesty's three hundred of Chiltern." more
familiarly known as the Chiltern Hundreds,
in order that he may cease to be a member
of Parliament. The majority of Canadian
newspapers printed the story on their front
pages, giving impetus to the picture in unplayed
situations.
108 BOXOFFICE :: November 4, 1950

Sideshow
. than
. . The
. . Mayor
. . John
. .
Depression"
'
Warm Fall Extends
MONTREAL
lj63S0n tor UriVB'lnS /-Canadian Motion Picture Pioneers will hold Catherine street cinema the other night and
WINNIPEG-About to close when snowstorms
chilled Winnipeg early in Octobei.
this city's three drive-ins have taken on a
new lease on life with the temperate Indian
summer with the thermometer hovering in
the 50S. In a final gesture to the motonng
theatregoers, the ozoners have announced
every night will be Buck night-all occupants
of a car or truck admitted for $l_Witn
such beautiful unexpected fine wea her peo-
pie are taking advantage of the ^"on to
the extent of returnmg to golf cou se re-
,
.ultmg in a slight overall drop of indoor
a fall meeting about November 30. and seated himself. He was Henry Mullins,
.^ ^^^^^^^ ^^^.^^^ ^^^ ^^ ,,^^^^^^^ ^.^_ ^^.^^^ ^ ^^^^ g .^^^^^ ^^ ^^,^ ^^ i^^^.
^^^^^^^„ ^^^^ ^^^^ meetings ... The ten- viewer that a man tapped him on the back
_^^.^^^^ ^^^^^^ ^^^^.^^ ^^ ^^^.^^ ^.^^^^ ^^^^^^^ ^^^^ ^^.^ „YouVe been here ten minutes,
„^^^^^ ^.^^^^ ^^^^,„ ^^^^^^^^ ^^ Columbia, would you mind sitting down." I was seated,
^^^ ^^^^^ ^^ ^^^ ^^^.^^^ ^^^ ^^^^ ^.^^ .^ ^^ remarked wryly . . . People go to motion
^.^^^^^ Kronald, a Montrealer, who has been picture theatres not just for entertainment
^.^^ ^^^ Atterbury troupe in "The Drunkard" but to satisfy unconscious emotional needs,
^^ ^^^ ^^^^^ ^^ ^^^^ ^ .^ ^^^ ^^^^_ ^^ ^.^^^1 p^^^^^^ ^ Montreal hospital psy-
^.^^ ^.^^ "Forbidden Journey" chiatrist, told the convention of the Mont-
.
^^^^ executive of both United and real Medico-Chururgical .society. He showed
^^^^^^^^^^.^^ Amusement Corps., returned the doctors a new film, entitled "Feelings of
^^^^ ^ ^^ ^^ Lancaster, Ont. produced for the department of
Columbia salesman, was
.
on a national health and welfare by NFB.
.
theatre receipts. Two pictures were doing "
. ^ . . ^ ,
\. , . . ..-n 1, 4^,.„„, •• ,„v,i..h business trip in Gaspe peninsula.
sensational business: "Broken Arrow, which
*' ^ ^
went into a second smash week at the Capi- Filmrow friends expressed sympathy to
HcxlifciX StClfferS Oil PiCIliC
tol, and "Destination Moon," garnering heavy j^-jgg g V. Brennan, head booker at Warner
attendance at the Garrick. Bros., who, while still recovering from a HALIFAX-Staffers of the Odeon Casino
Capitol-Broken Arrow (20th-Fcx) Very Good broken wrist, met with another accident and
Theatre gathered recently at the summer
Met-Umon staHon (Para) -Good
^^^^^ ^^^ ^^^^ ^^,.^^ ^^ ^i^^^p o^.^j^red ^ome of Maurice Conrad in Upper Lawrence-
§rc^'-Th"'ci?l.em Hun^eds (EL): 2nd wr:: T while she Was showing a religious film at town for their annual picnic. The group took
Garr.ck-Destination Moon (EL) Excellent
^.j^^ g^^^.^^ ^^^^^ convent. The hall was * ferry across the harbor to Dartmouth and
Lyce^m-The Return of the FronUersman
^^.^ ^^^^ ^^^ ^^^^^ ^^^.^^^^^ ^^^ ^^^ ^^.^^^^ ^^^^ ^^^^ ^^^^ there by bus. On the committee
Grand-Movie Cro^y (Card) ..
.Fair
g^ laming the film . . . J. M. Gagne, owner in charge were Conrad. Arnold Logan. Denis
Domtnton-Destar^ahon Tokyo_ (WB) - Good
^^ ^^^ ^.^^^^ Ville-Marie in that town vis- Whyte. Don Armstrong, Douglas Smith and
'Toast' in Third Toronto Week, ited Pllmi-ow to complete his booking before Ellen Bayer.
'Life of Her Own' Tops at 135 sailing on a Holy Year pilgrimage to Rome. .
TORONTO - "Toast of New Orleans"
Napoleon Hotte, proprietor of the new The title of the Monogram picture, "Father's
proved such a success at the Uptown that
commodore Theatre, Cartierville, is arrang- Blonde Trouble" has been changed to "Father
it was held over for a third week. Only other
.^^ ^ ^^^^^^^ ^^^^ j^j. ^^e opening . . . L.
F^ies High."
holdover being in evidence was the second
g^rcelo. will open his new Vox in Ville
week for "Broken Arrow" at the Imperial.
J^c^^^^g Cartier. The Vox is a modem house.
"A Life of Her Own" had a magnificent
gg^^i^g 400 ., . Joseph Marks, Toronto, genopening
at Loew's while big crowds turned
^^.^j manager of SARO, visited the Montreal ©TfYXO ^Aliai*^
out for the personal appearances of Marta
^^^.^^ ^^^ 3 Bonnell. secretary to John OtffCtK SOUND ~
Toren at the Odeon where the screen feac^netakos.
has resigned to take up resijmi^Mm^
ture was "Deported."
^^^^^^ ^^ California . . . Marta Toren, star of
BiGGEK BOYOFFICE "
(Average fc^r^^Wfcrv i#WJ*Wi i^fc
is 100) ,
"Deported," who was in Montreal for the
Biltmore—A Modem Marriage Mono
; *^ . . -i j t^ tt :., f ^^t^MfmJf^
(Mono) no premiere of the film, visited Empire-UnivertwMUwrV
/"ftCT I
Fairlawn—The Petty Girl (Col)', moveover; gg^j.g office and was received by Manager %m\^wW Cf\ VW3 I •
H^id^rioTp"a\a)^.°'.L.:...Z^^^^^^^^^^^^ Mickey Isman, and staff. In Hamilton, Miss
^tT^ (iitSWKiSKA,
Imperial—Broken Arrow (20th-Fox), 2nd d.t. wk.-lOO Toren was made a princess of the Six Na- . , " '
""••titl
Loews—A Uie of Her Own (MGM) 135 .. ' ,
_._ ~^ ^l.>
Odeon—Deported (U-I); Marta Toren on stage 120 tions tribes.
\ ^ A -i i
( ^Tf^
Sheas-Pretty Baby (WB); 50 Years Before ^kj, ' |K\ -M ''
Your Eyes (WB) 110
A film depicting the Australian wool inta^^^^^^^^W^
^^ tP
"Furies"1pamj'°'Z^.''.^ ^.'^-..'''.°''"i-^ 105 dustry was shown at a meeting here of tex-
BMI^^^^^
University and Nortovim-Three Secrets (WB) 110 tile colorists and chemists .
Houde
^tffcf Modcl 8
"^rTd^t^Tk °' ^^".°''^°^..'".°'^.': 90 opened the cinematographic exhibition here
Victoria and Eglinton—Forbidden Journey (UA); under the auspices of the Canadian Feder-
The Admiral Was g Lady ( UA) 105
^^..^^ ^^ ^.^^ ^j^^^^ .^^ technical the-
,,, ,„ . , , „ . . atrical films, "On Stage" and "Scientific
Wet, Cool Week Restrains
Staging" were shown to the Western Quebec
Vancouver Theatregoing Drama league . Glebe Theatre, Ot-
/^oJel 6
VANCOUVER—Despite six new bills, the
jj^^g,, was the scene of the premiere of "On
first run pace still lagged. "Tea for Two" Approval" starring Beatrice Lillie . . . Con- ^?:L1iicr°cL'?n^es"!'"'e°uie';s 7roubl"fr«
at the Orpheum, "Summer Stock" at the solidated Theatres, which owns and operates Ailgear projector drive. Designed for use
'*"''
Capitol and "Mister 880" at the Vogue racked fjj-gt run theatres on St. Catherine street
^" P'"""' m"han.sms.
up the best business. west, has declared a dividend of ten cents a
Qi {L. nvwi^lnnn'^hn (^llM(7*
Capitol-Summer Stock (MGM) Good share on its Class B stock and the regular VvVt( uAJU XUcQvlC WWTWI
^Yo.?,VJ^=7wR^'' '"^'^ ^'"^ ^^"^ ^^'°'Vair quarterly 12 cents per Share on Class A.
DolTio^^lisL^'o'niorrow Goodbye (WB)r^^^^^^ _,.. ^. ^.
in My Crown (2Qth-Fox), 2nd d. t. wk Fair Forerunner of television, which is expected
^,
-^ fj
Jl ± ^^
HM ^v% v^^ UOUanXUne
^jZL
|
PoSlsrsVa^' Pei7e°nti^y" (Cod; Son Quenti?°°'
to start in Canada next year is the projected
(Mono), 10 days - Good
It Will be associated here with
''''^''' *""" "°''''°'^
Quee^'n-SubniarinePatror (Col); plus' stage
^Hrtb"'^ ^ifd"'"^"'^'^'*
"
Fair January 1.
show _ Moderate
Strand No Vvay Out (20th-Fox), 2nd wk Fair „ , ,. i i rm.
•
(^t^^^S(^ifXj^^0T%\
removal of the National Film board's pro- \
TrTrWr^^ li^^ J F
ducing division from Ottawa to Montreal
^^ H TT^^ F^^V^ I 3 \
/^ if 1 1 1 i II] L i f 'Vl I V l^\
jj^g q^q which has its headquarters in the V/'vyV-AMLy' lAALnJIyrj^_JJ^J
i. < -„ ^ ^\l l^ir^ U P A r\e
Studio-Bicycle Thief (UA) ..: _...Good former Ford hotel. The existence of more SOUNDHEADS
Vogue—Mister 880 (20th-Fox) Good theatrical and musical talent in Montreal
in Ottawa is the main reason for the
transfer of the producing division of NFB.
DRIVE-IN
THEATRE
DRIVE-IN THEATRE MFG. CO. K!,^»,«:iV,
/r r*- e r^
J. M. Rlce & CoiUpany
The NFB's administrative and other divisions
will remain in Ottawa to maintain contact 202 Canada Building
with the government. Winnipeg, Manitoba. Canada
A "human beanpole" strolled into a St. Complete Theatre Equipment & Supplies
BOXOFFICE November 4, 1950 109

. . Jack
. . Stan
. . The
. . Jimmy
. . Frank
TORONTO
T\on Gauld of Odeon Theatres and Charles
F. Mavety. secretary of the society, performed
a real job in handling ticket and arrangements
for the complimentary dinner of
the Canadian Picture Pioneers for Simon
Meretsky. film patriarch of Windsor ... At
Famous Players' head office. Ivy Thompson
steps out this month £is the receptionist to
marry Roy Dow. Her retirement comes after
28 years of service with the company . . .
Marta Toren, star of "Deported." captured
the hearts of countless Canadians by her
work in the broadcast of the "Canadian Army
Show" over the CBC network from the stage
of the Toronto Odeon. One newspaper commented
that Hollywood had apparently not
made full use of her talent.
"All About Eve" was given a sneak preview
at the FPC Village, a Toronto suburban unit.
It will open here shortly at a downtown
theatre under a policy of continuous performances
. Chisholm, manager for Associated
Screen News, had charge of the direction
of a camera crew for the shooting of
underground scenes of the construction of
Canada's first subway here.
Tony Ranicar, exploitation manager of
Canadian Warner Bros., has been receiving
congratulations on his marriage to Jane Finlay
of Toronto . Gosnell. manager of
the Toronto Uptow-n, and property master of
Fm'i^BEsr
(1^ omitWt^ oume/l
n^ uiinq Bciiiantifoe.
RECTIFIERS
B.illaniync Lighimasitr Riclificrs arc ihe
lijrgeil and faiteit itHins line in the country
. . . the choice of many of the largest circuits.
They provide a neu' high in efficiency at the
Iriueil lioiiihie /louer coil. The complete line
includes both sinRJe and 3phase rectifiers in
40, 60, 80 and 90 amperes. Kefjardlcss of
. , bette.
for smooth, bright, fitckerless light your
Theatre Equipment Supply
Company
906 Davie Street
Vancouver, B. C, Canada
CoTiiplPte Theatre Ec/uipment & Supplies
Toronto 'Variety Tent 28, said that the hours
for the clubrooms have been cut down. The
Saturday session will close at 1 a. m. instead of
2:30 a. m. in the future and the opening hour
each week night will be 7 p. m. .
Odeon
at Brantford, presented "Fashions in Revue"
on the stage afternoon and night during the
three-day engagement of "Deported." Stubs
of admission tickets were used for the award
of door prizes twice daily.
Feie Simon Meretsky
At Pioneers Dinner
TORONTO — Jack Cohn, founder of the
Picture Pioneers of U.S. and executive vicepresident
of Columbia, was the speaker at
the testimonial dinner for Simon Meretsky
of Windsor, given by the Canadian Picture
Pioneers. The dinner brought industry notables
from Canada and U.S. and government
officials to Toronto. Meretsky was described
by speakers as being the Samuel
Goldwyn of Canadian films. From a meager
start, he became a partner in the Famous
Players Canadian Corp. He disposed of his
circuit interests this year after the death of
his wife.
Canadian Legion Starts
Stage Shows in Alberta
EDMONTON—Organized vaudeville made
a comeback here with the presentation of
"Here's "^our Chance," talent show sponsored
by Kingsway branch of the Canadian Legion.
Plans call for a series of shows through the
province, but the plan has not gone beyond
the discussion stage. Canadian Legion
branches were said to be behind the stage
show move.
Stage productions in Alberta are few and
far between with amateur shows offering almost
no coippetition to theatres. One organization,
a commercial travelers group, sponsors
an annual Search for Talent radio program
that winds up the season with presentation
of winners' acts. This series makes onenight
stands in small towns and draws big
crowds with proceeds going to charity. The
one-night angle, however, and the fact that
many appearances are in towns without a
theatre reduces the competition angle to almost
nil.
Musical Matinees Held
At Toronto Art Houses
TORONTO—Something new at Toronto's
arty centers, the International Cinema and
the Towne Cinema, is the daily presentation
of a prematinee one-hour recital by means
of recordings of classical music.
For the initial matinee prelude, starting
at 1 p. m., at the International Cinema the
featured music was "Coppelia and Sylvia"
by Delibes while, at the other theatre, the
main selection was Beethoven's Concerto No.
2.
The theatres are directed by Mrs. "5fvonne
Taylor, wife of N. A. Taylor, president of
20th Century Theatres, with which the Cinemas
are affiliated. The special recitals were
introduced at the International Cinema during
the eighth week of "The Happiest Days
of Your Life" and at the Towne in conjunction
with the opening of the revived "City
Lights."
VANCOUVER
/^armen Gentile, Lux Theatre manager, was
hit by an automobile in a downtown street.
After a brief spell he was released from the
hospital. Pinchhitting for him at the Lux
was Frank Marshall from the Metro Theatre,
New Westminster . McKenzie of
the Alma Theatre is also doubling on two
jobs, filling in as assistant manager at the
downtown Orpheum.
Frank Hodd of the Windsor, who has been
ill for the past six months, has retired from
active business . Brown, projectionist
and a Canadian Picture Honeer who
has been off for six months following a
stroke, still is unable to return to the Lux
booth. He is 67 . . . Jake Jacobson, lATSE
Pacific coast representative, was here from
his Tacoma headquarters checking up with
Local 348 officials. The 'Vancouver union recently
opened the projection service bureau
downtown.
. . . Phyl Dixon
William Johns, who is in charge of the film
bookings for HMCS Naden, the naval establishment
at Victoria, has been promoted to
petty officer. Johns formerly was a member
of the 20th-Fox staff here
resigned at ELC and now is in the office of
Lloyd Pantage,
a local furniture store . . .
Hastings projectionist, returned from a hunting
trip in the interior without any bears,
but has some tall stories to tell.
Local circuits are advertising for assistant
managers in local papers. Managerial timber
is lacking, according to local officials.
Two Benefits Planned
By Variety of Toronto
TORONTO—Plans for two benefits for the
Variety vocational guidance school for crippled
boys were made at the monthly dinner
of Variety Tent 28. The Hamilton Theatre
Managers Ass'n, with Murray Little of the
Toronto Casino cooperating, will sponsor a
benefit at the Odeon Palace November 12.
The following Sunday (19^ the 20th Century
Theatres Toronto Managers Ass'n will
stage a .show at the Victory. Lionel Axler
and Aubrey Lent are heading workers in organizing
the program to be produced by
George Taggart.
Also Good for Theatres
ST. JOHN—While Father Patrick Peyton
of Albany, N. Y.. was in the maritimes campaigning
for the Family Rosary Crusade,
John J. Fitzgibbons, president of Famous
Players, in the same territory, commented,
the Peyton slogan could apply to the theatre
industry: "the family that prays together,
stays together." After closing his maritime
tour at St. John Father Peyton left for Hollywood,
to lay the groundwork for a new picture,
"The Joyful Hour," expected to be released
in late December.
ORIVE-IN THEATRE IN-A-CAR SPEAKERS
DRIVE-IN THEATRE MFG. CO. ,

vof/rmm EBIIFMENT
CASCADE KETTLE can be rotated through
360'. . . pressure fingers and collector
rings maintain electrical connections as
in automobile distributor.
OILY CONDENSATION d^^n into filter by
exhaust fan . . . nearby draperies, upholstery
kept clean . . . filter easily drained at
petcock, shown above.
GET A /\f£tVMmJ&^
FOR 20-40^ GREATER VOLUME!
• Your present machine mav uork O. K., but does it produce enough?
Look at the new Manley ARISTOCRAT with the big Cascade Kettle.
It pops out a 20-40';,', gre.itcr volume of fresh, hot, delicious popcorn.
Fewer kernels are needed to fill a bag or box... more nickels and dimes
for you! And customers clamor for the bigger, fluffier, tastier popcorn.
The eye-catching Manley ARISTOCRAT.. .trouble-free after 1000 hours
of continuous testing. ..will keep you in tune with present-day popcorn
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CASH DRAWER, pictured in open position,
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transactions . . . You can lock receipts in
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SALES AND SERVICE OFFICES IN 27 CITIES

: November
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BOXOFFICE :
4, 1950

p
SBE ANY OF THE FOLLOWING
DEALERS OR USE COUPON FOK
OBTAINING LITERATURE
Albany, N. Y.—Nat'l Theatre Supply C».;
Albany Theatre Supply.
Atlanta— Nat'l Theatre Sup. Co.
Atlantic City— Boardwalk Film Entcrprisct.
Auburn, N. Y.—Auburn Theatre Equipment
Baltimore—J. F. Dusman Co.; Nat'l Theatre
Sup.
Co.
Boston—J. Cifre, Inc.; Nat'l Theatre Sup. Co.
Buffalo— Dion Products; Nat'l Theatre Sup.
Co.
Charlotte— Nat'l Theatre Sup. Co.; Standard
Theatre Sup. Co.
Chicago—Abbott Theatre Equip. Co.; Gardner
Jansen. Inc.; Hollywood Stage Lrphting
Co.; Midwest Stage Lighting Co.; Midwest
Theatre Service & Equip. Co.; Nat'l
Theatre Sup. Co.
Cincinnati— Nat'l Theatre Sup. Co.
Cleveland— Nat'l Theatre Sup. Co.
Dallas— Hardin Theatre Sup. Co.; Modem
Theatre Equip. Co.; Nat'l Theatre Sup. Co.
Oes Moines— Nat'l Theatre Sup. Co.
Detroit— Nat'l Theatre Sup. Co.
Forty Fort, Pa.—V. M. Tate Theatre Supplies
Greensboro—Standard Theatre Sup. Co.
They're being installed—and fast— in theatres, night clubs, coliseums, arenas
and stadiums. Circuses carry them. Ice shows declare they have no equal.
Schools, universities and colleges are putting them to work. They're used to
spot the entrance of the "rasslers." They've been installed in TV studios. Industrial
shows and conventions call for them. Even churches want them!
Projectionists are buying them in great numbers and putting them out on a
rental basis.
The Strong Trouper assures a knife-sharp, steady, uniformly brilliant, dazzling
snow-white spot.
outlet.
It draws only 10 amperes from any 110-volt A. C. convenience
It's easy to operate. The automatic arc control maintains a constant arc gap,
free from hiss or flicker. A trim of carbons burns one hour and twenty minutes
at 21 volts and 45 amperes.
It makes the use of heavy rotating equipment unnecessary. The adjustable,
self-regulating transformer is on integral part of the base. The Strong Trouper
is mounted on casters. It is easily disassembled for shipping.
A horizontal masking control can be angled at 45 degrees in each direction.
A color boomerang contains six slides and an ultraviolet filter holder.
The optical system utilizes a silvered glass reflector and a two-element variable
focal length lens system.
Houston—Southwestern Theatre Equipment Co.
Indianapolis— Nat'l Theatre Sup. Co
Kansas City, Mo.—Shreve Theatre Supply;
Nat'l Theatre Sup. Co.
Los Angeles—J. M. Boyd; C. J. Holzmueller
Nat'l Theatre Sup. Co.; Projection Equip.
& Main. Co.
Louisville— Falls City Theatre Sup. Co.
Memphis— Nat'l Theatre Sup. Co.
Milwaukee— Nat'l Theatre Sup. Co.; R. Smith
Co.
Minneaiiolis— Minneapolis Theatre Sup.; Nat'l
Theatre Sup. Co.
New Haven— Nat'l Theatre Sup. Co.
New Orleans— Nat'l Theatre Sup. Co.
New York City— Nat'l Theatre Sup. Co.
Norfolk— Nat'l Theatre Sup. Co.
Oklahoma City— Nat'l Theatre Sup. Co.;
Ok.ahoma Theatre Sup. Co.
Philadelphia—Blumberg Bros.; Nat'l Theatre
Sup.
Co.
Salt Lake City— Inter-Mountain Theatre Sup.
San Francisco^C. J. Holzmueller; Nal'l Theatre
Sup. Co.; W. G. Preddey Thea. Sup.
Seattle— B. F. Shearer Co.;
Sup.
Co.
THE
STRONG
ELECTRIC CORP.
NAME
Please send free literatuie and pricee on the
Strong Trouper Spotlomp.
COMPANY
STREET
CITY 4 STATE

i
Are your projection lamps old enough to vote?
Whether you are still using horse-and-buggy, low intensity lamps
or early-vintage, high intensity reflector lamps, you should bring
your equipment up to date right now.
WHY.'
Because "National" "Suprex" High Intensity carbons give you the
following advantages:
when you buy
pro'iector carbons,
buy "NATIONAL"^B
1. Brightest, whitest light available in this size carbon
2. Steadier burning, greater dependability
3. Perfect color balance
4. Complete technical service by National Carbon specialists
5. Made in America by American labor
6. Economical to operate
For complete details, write to National Carbon Division,
Union Carbide and Carbon Corporation, Dept. MT.
The terrm "National", "Suprex" and "Eveready"
are trade-njarks of
NATIONAL CARBON DIVISION
UNION CARBIDE AND CARBON CORPORATION
30 East 42nd Street, New York 17, N. Y.
District Sales Offices.- Atlanta. Chicago. Dallas,
Kansas Cit)'. New York, Pittsburgh, San Francisco
In Canada: National Carbon, Ltd.. Toronto 4
BOXOFFICE November 4, 1950

i^ iif)ei'Coin^'»sksa
%9offm^B(»e(Wee,

. . . and
m
Vol. XVII No. 11
NOVEMBER 4, 1950
o n t n I
Restroom Planning With Patron Appeal Marjorie Flood 8
The Serra of San Francisco 10
Are Your Washrooms as Modern as Your
Theatre Lobby? W. W. Brooks 12
TESMA Trade Show Draws National Interest 14
Carpet Cleaning Goes to College Lawrence P. Bliss 16
A Third Dimension in Theatre Decoration Hanns R. Teicbert 20
Proper Storage of Refreshment Adds Sales
and Profits Neyin I. Gage 29
A Manual of Drive-in Design and Operation. ...George M. Petersen 38
DEPARTMENTS
Decorating 20 Drive-Ins 38
Refreshment Service 29
Readers' Service Bureau 35
^ew Equipment and
Developments 45
Literature 50
Advertiser's Index 36 About People and Product 52
ON THE COVER
An exterior with the charm of colonial dignity is delightfully
blended with the modern sophistication of chrome and
mirror in the foyer of the new Beach Theatre of the Hunt
Enterprises. As pictured on the cover of this issue, the drinking
fountains, which have taken the small fry into consideration,
set against sparkling mirrors with a diagonal decorative
treatment seem to express the neatness and sanitary standards
which make a theatre the kind of place you want to go, and
want to let your children go. The Beach is located at Cape
May, N. J.
Lis IS often the case, we are prone
to seek dignified terms to describe
everyday situations in defining this as
the Sanitary Maintenance issue.
Though it sounds quite impressive, the
title means no more than good housekeeping
on the port of the theatreman
who would build permanent clientele
that's just another way of describing
customers.
With the period of self-analysis which
is now going on in many ports of the
theatre industry, it seems typical that
two press releases which crossed the
editorial desk in the post week quoted
prominent circuit executives as urging
their managers to resort to soap and
water coupled with elbow grease to
rebuild boxoffice grosses.
Regardless of the fact that movies
are better than ever, patrons will seldom
pay to see them in musty-smelling,
littered theatres where restrooms
are poorly maintained.
Other leaders in exhibition have been
quoted recently as proclaiming the fact
that among the most potent methods
of offsetting the current appeal of home
television is to make the neighborhood
motion picture theatre a place of
comfort and pleasant surroundings
where the very appearance of the theatre
itself helps enhance the Cinderella
atmosphere created by the story on the
screen.
It is true that such siirroundings can
be bought with large construction
budgets, but it is also true that such
basic ingredients as soap and water,
a vacuum cleaner and a little paint
can go a long way to improve conditions
in many small theatres today.
Beyond a close inspection of the carpeting,
seats, washrooms and refreshment
service counters, close attention
to the personnel who meet the public
in theatre lounges and lobbies does a
lot to demonstrate neatness and a
homelike environment to the patron.
KENNETH HITDNALL, Mooa^ing Editor KERBEBT ROUSH, Solas Manager
Published the first Saturday oi each month by Associated Publicotioiis and included as a
section in all editions of BOXOFFICE. Editorial or general business correspondence relating
to The MODERN THEATRE secuon should be oddressed to the Publisher, 825 Van
Brunt Blvd., Kansas City !, Mo. t.astem Recresentatives: A. J. Stocker and Ralph F.
Scholbe, 9 Rockefeller Plaza, New York 20, N.' Y. Central Representatives: Ewing Hutchison
and E. E. Yeck, Room 1478 Pure Oil Bldg., 35 E. Wacker Dr., Chicago, HI. Wastem
Representative: Bob Wettstein, 672 So. Laiayette Park Place, Los Angeles, Calif.

REST ROOM PLANNING
WITH PATRON APPEAL
Proper Selection and Arrangement of Fixtures
Reduces Congestion and Maintenance Problems
by
MARJORIE FLOOD*
. . .
X HE PICTURE WAS A CORKER and
the seats were as comfortable as greatuncle
Albert's favorite rocking chair
and yet one theatre manager recently overheard
a few of his patrons complain bitterly
as they came out after the second
show one evening.
"What a filthy, unattractive rest room,"
one woman was saying to her husband.
"Really it's a disgrace and an insult to
women."
"Well, now that you mention it," her
husband replied calmly. "I'm wondering
how the men's room ever passed the state
inspection."
No sooner had the manager looked up
to see who was complaining than he heard
another irate woman say to her daughter,
"Unpleasant rest rooms like that make me
wish we'd stayed home and watched television
this evening."
Now that kind of talk set the manager
to thinking. In these times when everyone
realizes the importance to health of
proper sanitation there really is no excuse
for untidy, unsanitary public rest
rooms. Since it has been proved that clean,
airy toilet rooms help to prevent the spread
of germs, it is literally criminal to maintain
any other kind of rest rooms.
But cleanliness is not the only requisite
of the ideal modern rest room. For people
have learned to demand beauty and
comfort as well in their everyday surroundings,
at home and away from home.
It is equally important to stress the convenience
factor in public rest rooms where
there is usually a constant influx of people.
Attractive rest rooms in theatres add a
personal welcome touch that shows patrons
the theatre owners and managers are
thinking of patron comfort and providing
them with the conveniences of home in
pleasant surroundings.
What, then, are the features essential to
clean, attractive, and convenient theatre
rest rooms?
First of all, these rest rooms must be
easily accessible to the people coming in
•Women's Service Bureau, American Radiator &
Standard Sanitary Corp.
and out of the theatre. If possible, it's
a good idea to have them fairly close to
the auditorium, so that if someone in the
audience suddenly becomes ill, it is only a
short walk to the rest rooms. The doors
of these rest rooms should be plainly
marked with illuminated signs.
Smart theatre managers will insist on
attractive, hygienic walls for their rest
rooms. Marble, tile, and construction
glass always make good walls and are
easily cleaned. If the walls are not made
of these materials, they should be painted
a cheery, though restful color. Sometimes,
too, in women's rest rooms, attractive
washable wall paper on the walls make a
hit with the patrons.
Toilet room floors should be covered
with marble, tile, linoleum, or any of the
various composition materials that are
washable and designed to withstand heavy
traffic.
Fi'esh air should be circulated in the rest
rooms by quiet, but powerful, ventilating
fans which also draw out the stale air.
Good lighting is important in modern
8 The MODERN THEATRE SECTION

The new Sonistand women's urinal has been
receiving theatre rest room acceptance. In addition
to drawing pleased patron comment, the
fixture is designed for quick, simple maintenance.
rest rooms and welcome to milady as she
puts on her lipstick in front of the mirror
and by her husband when he straightens
his tie. Effective lighting makes rest rooms
more sanitary also by showing up any dust
or spots on the floor and fixtures.
When planning their rest rooms, alert
theatre managers must not only think of
patrons' comfort but must also consider
the rest room matron or janitor who is
responsible for keeping the rest rooms
clean.
PROPER FIXTURES
One way to simplify the cleaning problem
and improve sanitary conditions in
theatre rest rooms is to install wall-hung
fixtures and compartments. This enables
the attendant to wash the whole floor
quickly from wall to wall with the mop,
automatic mopping device, or hose. Besides,
wall-hung compartments help the
ventilation of the room.
To avoid congestion in theatre rest
rooms, it is advisable to put all the water
closet compartments together in one section
of the room and the lavatories in another.
And when possible in the larger
theatres, it is desirable to have a separate
lounge and smoking room adjoining each
toilet room. This added luxury is more
than appreciated by tired patrons who
wish to relax with a cigaret after seeing
the program or chat with friends before
going home.
In theatres where this extra smoking
room is impractical and patrons are permitted
to smoke in the rest rooms, many
large hard-to-break ash trays should be
provided. It's even smart to have them
recessed in a table or counter top so they
won't fall on the floor. Waste baskets, too,
shouldn't be forgotten.
It has been found that the mirrors, especially
in women's rest rooms, should not
be placed over the lavoratories. Customary
congestion around the lavatories is thus
avoided and women are not then tempted
to linger around the lavatories to comb
their hair and, incidentally, to stop up the
drain with strands of hair. Nor should
the towel dispenser always be above the
lavatories. Better that it be away from
them so that after the patrons wash their
hands, they quickly turn away from the
lavatories to get a towel, thus making room
for others and speeding up the traffic.
This helps, too, in keeping wet towels from
being left carelessly on the lavatories.
A shelf, however, should be placed above
the lavatories for purses or packages when
patrons are washing their hands, and soap
should be kept handy at all times.
Used towels, whether linen or paper, are
best contained in a closed bin with a
swinging lid which insures proper aim in
towel disposal. When only a waste basket
is necessary as a towel receptacle in
smaller rest rooms, the closed type is preferred
to the wire basket which is not so
tidy-looking when filled with towels.
LAVATORY STYLES
There are many lavatory styles for the
theatre rest room. One model, however,
that is particularly attractive is the Buena
lavatory, manufactured by American-
Standard. This wall-hung vitreous china
fixture is easy to clean and features the
Chromard-finished faucet with the pop-up
drain. Metal faucets and handles on the
lavatories are popular because of their
beauty and long-lasting qualities. A plug
on a chain should be avoided in favor of
the pop-up drain which cannot be stolen
by pranksters. One faucet that mixes the
water is preferred, also, to the separate
hot and cold outlets.
The problem of choosing the best kind
of w-ater closets for theatre rest rooms can
be solved by selecting one that features a
strong flushing action to take care of the
paper towels that are inevitably thrown
into toilets in men's and women's public
rest rooms and the sanitary napkins in women's
toilet rooms. Then, too, the flushing
action should be as quiet as possible,
especially if the rest rooms are located near
the audience or the lobby, where it could
be heard by people entering and leaving
the theatre.
When convenient, a foot-flushing valve
is desirable because many people prefer
not to touch the handle when flushing
water closets.
Each water closet compartment in women's
rest rooms, incidentally, should be
provided with a covered metal container
for sanitary napkins. A folding shelf that
locks the compartment door makes an excellent
place for packages and prevents
them from being left behind to land in
the theatre's Lost and Found department.
Both men's and women's water closet
compartments should be equipped with
hooks on which to hang hats or coats.
As far as the number of water closets
and lavatories necessary in theatre rest
rooms is concerned, no definite recommendations
can be made, for each state
has its own individual regulations.
THE RIGHT FIXTURES
Water closet seats in theatre rest rooms
are perhaps best if they are the openfront
type. Usually made of a hardwood
base, they are coated with a heavy rubber
or a composition material. The latter type
is especially good because it withstands
daily washing with strong disinfectants
unusually well.
Why not install one or two children's
size water closets as an added attraction
in the larger theatre rest rooms? The
compartments for these closets should be
(Continued on page 56
A women's rest room installation showing arrangement of stalls, wash basins, soap and towel
dispensers and waste receptacles. The more fixtures that can be kept off the floor, the easier
and quicker it is to keep the facilities neat and clean.
BOXOFFICE November 4, 1950

Custom-Deslgned Carpeting Plus
The Absence of Ceiling Fixtures
Expresses Modernism in
the
SffiRfl
of San Francisco
The imoll view above, and the larger
one below, show two sections of
the Serra foyer. Stairs lead around a
lounge grouping to the auditorium
and restrooms. The view below is a
head-on approach to the refreshment
counter across the foyer.
(J NiQUE "from the floor up" might
characterize the decor of the. new Serra
Theatre in Daly City, Calif., latest addition
to the 120-house Golden State circuit,
owned by M. Naify.
Unusual carpeting for the luxurious new
house was achieved by combining an original
design idea of Keith Snyder, Floor
Styles, Inc. of San Francisco, with the production
artistry of Mohawk stylist John
Drew. Having been produced on a customloomed
basis for the Serra, the carpet has
been incorporated into the regular Mohawk
line since completion of the Serra.
Large-patterned floor covering has been
employed in the Serra to contrast with the
almost severe simplicity which prevails in
the decoration of the rest of the house.
The outside of the theatre is painted a
cool green, whUe interior walls continue
the green, shading to a yellow ceiling.
With the sole exception of the house
lights in the auditorium there are no ceiling
fixtures in the theatre. All illumination
is by hidden indirect light supplied
by bands of fluorescent tubing which
circle each section of the house high on
the walls.
The MODERN THEATRE SECTION

A gracefully falling curtain
in the Serro auditorium
provides the only departure
from completely
functional lines of the severely
plain room.
THEATRE CHAIRS
^L^^^^^^KyH^M
The yiew below is in the
Serra's up-to-the-minute
projection booth where
program excellence is routine
operation.
,, .
f HEYWOOD-1
IT I WAKEFIELD J Menominee
Seating ^ m \ v.^
The importance of refreshment service
operations in a modern theatre is pointed
up by the fact that the well-designed unit
of the Serra greets the patron head-on as
he enters the theatre through the foyer.
Traffic must pass directly by the stand to
reach a short flight of stairs at either end
of the foyer. Here the patron may either
go directly into the main cross aisle of the
stadium-type auditorium, down into the
lounges, or up into the loge or balcony section.
The auditorium of the Serra is completely
devoid of decoration, paintings,
murals or designs with high wall lines
broken only by coves along the ceiling
where hidden fluorescent tubing throws
light over the house. Small recessed potlights
accent the ceiling area.
Lounges of the Serra provide patron
comfort as well as appealing decoration.
While Crane plumbing fixtures are used
throughout, the men's washroom is sparkling
with tiled walls in contrast to the
dainty feminine quality of a tasteful wallpaper
pattern chosen for the ladies' powder
room.
The Serra, in common with many of the
recently pictured new theatre projects, has
been placed at the hub of a residential section
now being developed on the outskirts
of San Francisco. With a drawing potential
of some 12,000 residents, the Serra can
seat approximately 1,000 patrons in Heywood-Wakefield
seats and provides a parking
lot for 175 cars.
CREDITS:
Acoustical material: California acoustical plaster
Attraction board letters: Adicr Silhouette Letter Co,
Carpeting: Mohawk
Contour curtain: R. L. Grosh
Plumbing: Crane
Projectors: Simplex XL
Lamps: Peerless with Hertner Transverters
Lenses: Kollmorgen
Seats: Heywood-Wakefield
Refreshment Service equipment:
Corbonaire drink dispenser
Ace popcorn warmer
A Clean Theatre
At Lower Cost
IDEAL
"TANK TYPE"
CLEANER
Now you can have a thoroughly
clean theatre from
top to bottoin — with less
cleaning time and cost than
for ordinary "once-over"
methods. In one pass, supersuction
of 1-1/3 HP motor
picks up dust and litter
even water and embedded
dirt. Keeps large carpeted
jKEiir-iP^^Mk'i*
• , areas spic and span. Easy to
lMKf^'>f.'Ay-^m,

ARE YOUR WASHROOMS AS MODERN
AS YOUR THEATRE LOBBY?
by W. W. BROOKS*
X HEATRE PLUMBIN^G IS IMPORTANT.
It materially affects the welfare of employes,
patrons and anyone who has even
the briefest contact with your building.
Although it may seem almosi unbelievable to many theatremen, the washroom pictured above
did exist before the manager decided that complete renovation was in order. The physical character
of the washroom, itself, makes adequate maintenance impossible. There is no more certain
way of driving patronage to other theatres than to allow conditions like this.
Jo continue in a believe it or not" vein, here is the same washroom with modernized walls,
ceiling, floor and fixtures. Not only does it now afford the patron an atmosphere of sparkling
cleanliness, but in addition is decidedly easier for theatre management to maintain.
In answering the question, "What is
good plumbing?" two points must be considered:
efficiency of fixtures, and attractiveness.
Good plumbing is plumbing that
functions quickly and thoroughly. That's
why quality in fixtures is stressed nowadays,
quality in plumbing from well known
and reliable manufacturers who test each
and every fixture before they put it on
the market.
The importance of efficient water closets
and lavatories cannot be over estimated.
Faulty drainage in these fixtures keeps
the floor damp, a condition which attracts
rodents and insects. A continually wet
floor quickly becomes dirty and sooner
or later will harbor disease germs, besides
presenting a dank, depressing sight.
If fixtures are too outmoded to keep
clean and efficient, scrap them and have
new ones installed. Trying to maintain
obsolete, leaky plumbing is about as bad
as not having any plumbing at all. In
many cases cross-connected pipes in oldfashioned
plumbing lines cause the spread
of waterborne disease and lethal contamination
of the pure water supply.
WALL-HUNG FIXTURES PREFERRED
All new fixtures and partitions should
be wall-hung, wherever possible. This
eliminates any obstructions to mopping
and servicing. Wall-hung partitions are
excellent for water closet enclosures because
they afford better ventilation, too.
The tile or terrazzo floor is sealed and
sloped to a central drain, thus speeding up
the cleaning process. Modern lavatories
of either vitreous china or enameled cast
iron are not only better-looking fixtures
than the old ones, but are easier to keep
clean. They are also made to last longer.
It is best to have lavatories equipped with
"pop-up" waste valves, for plugs are either
carried off or lost in many cases.
Many shapes of lavatories are available.
The most satisfactory types provide hot
and cold water by means of mixing faucets.
Some installations provide for faucet operation
by knee or foot pressure. This
results in a saving of water, because the
•Plumbing and Healing Industries
Bureau.
12
The MODERN THEATRE SECTION

'
When
i flushing
flow stops when the user leaves the basin. for employes, should be scrubbed daily. In
persons fill the lavatories with cleaning them, the use of a disinfectant or
water the basins should be cleaned after
germicidal agent that will destroy ringworm
organisms, other fungi and algae is
each use. So, if the individual type of
recommended. Authorities agree that skin
lavatory is desired, it is often better to
provide a mixing faucet and remove the
diseases are definitely controlled by proper
stoppers so that the user will wash under and ample use of soap and water.
running water. As porcelain handles are An important part of the upkeep of the
liable to break, with danger of injury to plumbing is a periodic inspection of all
users, handles made of chromium-plated the fittings on the plumbing fixtures. As
brass are recommended.
faucets especially receive hard wear and
abuse, they should be checked for signs of
Provision is also needed for soap, preferably
powdered or liquid, and for individual
towels.
HOT WATER A MUST
Plenty of hot water is the first requisite
of cleanliness. Water may be heated
'directly by oil, coal, gas, or electricity, or
it may be heated indirectly by the same
boiler used for heating the theatre. Water
for the washroom fixtures circulates
through a separate circuit of coils within
the hot water boiler and is sent to the
lavatories by a circulator or water pump.
Wall-hung water closets should be of
the extended lip type with open front seats
preferably made of durable composition or
rubber material. Composition seats have
the dual advantage of standing abuse as
well as not being harmed by the use of
strong disinfectants. The purchase of a
good grade seat is one of the best investments
you can make in plumbing.
Closet seats can be cleaned with soap
and water or any disinfectant may be used,
if necessary. All the janitor has to do is
hose them off with hot water or steam,
or any other method that is fast, thorough,
and easy. Doors are sometimes omitted on
pthe closet enclosures in the men's room,
making it possible to narrow the enclosure
in width and depth. The enclosures in the
women's room, however, should always be
provided with doors.
Pew conditions give rise to such vehement
complaints as water closets which
cannot be flushed either because of lack
of water or mechanical failure of the
mechanism. Some master plumb
lers advise placing the handles on concealed
flushing valves high enough so that
users cannot kick the handles with their
feet. Some city plumbing codes specify
[that flush valves be placed not less than
'10 inches above the rim of the bowl to
minimize the chance of back-siphonage.
Also, in order to guard against backjSiphonage,
it is desirable to equip flush
I
valves with vacuum breakers.
Some theatres prefer urinals equipped
'with a flushing tank which operates automatically
at predetermined intervals or
on an average of twelve times an hour for
each unit.
When floor-type urinals are used, it Is
economical to have them installed with the
floor sloping toward them. In this way
excess water in scrubbing the floor will
drain into the urinals. This does away
with the need for other drains.
All shower equipment, if it is provided
dripping. If water is dripping regularly
from one or more faucets, a great deal of
water is being wasted. And if it is hot
water, fuel is being wasted to heat this
water that goes down the drain unused.
A faucet leak is due to a worn washer or a
worn seat. Washers should be replaced in
all faucets that show signs of leaking. The
better type faucets today come with a renewable
seat which can be replaced when
it becomes worn or corroded.
Often trouble will be experienced with
pipes "sweating." This can be eliminated
by the use of a felt pipe covering.
ELIMINATES DISCOLORATION
To retard the formation of scale, and
control corrosion and "red water" trouble
in piping, a chemical feed such as sodium
hexametaphosphate or sodium septophosphate
may be injected into the pipes. A
standard feeding device for this job has
recently been put on the market. A commercial
preparation made from good grade
phosphate which is harmless and tasteless
in water is available for use with the
feeder.
Another theatre plumbing problem is
that of noise. Two kinds of noise are frequently
found in piping in theatres: the
hammering noise caused by the rapid closing
of valves and faucets, and the whistling
noise caused by water flowing through
valves and other restrictions at high speed.
Whenever a valve or faucet is closed
suddenly and the water flow shut off, an
Wall-hung fixtures, such as these lavatories
and urinal, make floor cleaning easier. Although
this urinal has a hand-operated flush
valve, they can be equipped with automatic
flush tanks which operate at regular interve\ls.
Chromium-plated brass fittings
are the best for
all plumbing fixtures because of their resistance
to damage, long life, and ease of cleaning.
excess of pressure is produced. A shock
wave is created at the valve and travels
along the pipe until it reaches a large pipe
or tank; it is then reflected and travels
back to the valve as subnormal pressure
The sudden creation of this excess pressure
causes pounding of the valve or faucet
discs and vibrating of pipes, resulting in
considerable noise.
If there are no loose valve parts and
the pipes are rigidly anchored, the noise
may not be pronounced. In this case,
however, water hammer pressures are
created which may break pipes, cause
leaky joints, and injure valves.
(Continued on page 18)
For large theatres, banks of urinals such as these are practical. Note the flush valves above
each urinal. Each has a vacuum-breaker to prevent any possibility of back-siphonage.
BOXOFFICE November 4, 1950 13

Television Demonstration
|N^o^^^^^~";
Featured for Second Time
With Interest Displayed
in
New Drive-In Equipment
New equipment, pretty girls and trained representatives from various exhibitors draw
interest to display booths in Stevens hotel exhibit hall in Chicago.
TESMA TRADE SHOW DRAWS
NATIONAL INTEREST
BIy the time the more than 2,100
delegates to this year's TESMA Trade
Show, conducted each year in conjunction
with the annual TEDA meeting, had registered,
it seemed clear that several trends
observed for the first time at last year's
show were still in effect. Drive-ins, which
made a large bid for recognition at the
1949 event, were widely represented this
year by producers of projection and sound
equipment as well as the kiddy rides which
are becoming new sources of additional
revenue for the drive-in theatreman. Television
equipment for the theatre, which
was something almost "Buck Roger-ish"
last year, was back this year in what its
manufacturers termed a "Ford" model of
the "Cadillac" systems so far released to
the theatre industry. Looming large on
the horizon, of course, was the potential
threat of material curtailments because of
expanded demands of the armed forces.
These seemed to be faced by theatreman
and suppliers with calm assurance.
Visitors to the expansive show floor at
the Stevens hotel in Chicago were made
"package conscious" by several of the large
groupings of equipment suppliers. Banded
together under the Ballantyne banner were
producers of practically every type of theatre
equipment, as was the case with
Drive-in Theatre Mfg. Co. which started
as a supplier to the drive-in theatre exclusively
and is now branching out to supply
conventional theatres as well. Both
RCA and National Theatre Supply gathered
into extended booth facilities the
suppliers who go to make up the complete
line of theatre equipment offered by each
firm.
In the NTS booth this year was located
the General Precision Laboratories' display
of 16mm delayed film type theatre
television which was featured in a demonstration
presented to the Open Forum
of the convention on Monday afternoon.
Although said to equal both RCA and
Paramount systems of theatre television in
initial cost, officials of GPL who explained
their system to interested delegates asserted
the theatreman could save $40,000
in a year's time by using the smaller film
stock if he only operated the equipment for
two hours a day.
Briefly, the new system is divided into
three main parts, all of which were demonstrated
in the firm's booth at the show.
With a GPL executive on hand to pick
people from the passing crowd, a television
camera crew televised interviews with the
various delegates. The image from the
television camera was thrown onto a film
camera in a unit known as the video recorder.
In this second step of the process
the television image was put on film stock
which passed through light-tight tubes
into a high-speed developing machine in
which the freshly exposed film was devel-
General Precision Laboratories' three-part
processing unit transfers a television image to
the theatre screen through the video recorder,
shown in action in Chicago, above.
Third element of the chain is the film processing
unit shown above. Here film is completely
developed, washed and dried in o
matter of seconds for delivery to the projector.
14
The MODERN THEATBE SECTION

I
I
i
The camera follows a course from marquees to motorized dolls that of the Stevens hotel. Equipment in action was featured in booths of most
I test the flexing abilities of theatre seats through the spacious exhibit hall manufacturers who displayed new and improved products at this year's show.
oped, washed, fixed, washed again, dried
and waxed by being passed over sprockets
into and out of the various baths. Still
moving in a continuous strip from the recorder,
the film left the developing mechanism
and passed directly into the 16mm
projector which threw the televised film
image onto a theatre screen.
By the time the interviewed delegate had
concluded a minute or a minute and a
half's
I
conversation, he was invited to step
inside the improvised theatre to see the
filming of the TV interview. The total
time lapse from initial recording of the TV
image to the picture on the screen was 30
to 40 seconds.
In addition to other equipment displayed,
contour curtains, theatre decorating techniques
and food processing equipment
was shown and explained by specially
trained men in charge of the various
booths.
According to TESMA plan, there was no
election of officers this year. Last year's
elective officers, in addition to Roy
Boomer, efficient executive secretary of the
organization, will serve for another year.
Although exhibitors agreed this year's
show was quite successful, the extent of
enthusiasm with which the statement was
made depended to a great extent on
whether they wished to contact new dealers
or wanted to meet the eventual customer,
the theatre owner.
While it is true that many progressive
circuit and independent theatre executives
were aware of the advantages of
"shopping" the newest and best of what
the equipment manufacturers have to offer,
it is also true that there was not as large
a theatreman attendance as there might
have been. Because of the close mutual
advantage of having all three industry
groups together at least once during the
year, TESMA officers unanimously approved
a resolution to appoint a committee
to meet with executives of TOA for the
purpose of discussing a joint meeting of the
three units, TOA, TESMA and TEDA, next
year. The same plan was also to be suggested
to Allied leaders with the thought
that equipment people might meet alternately
with the two groups.
Theatremen who did attend the show
this year were almost unanimous in their
agreement that while movies are certainly
better than ever, it is the responsibility of
the exhibitor to see that, by keeping informed
and by a progressive modernization
program, he keeps his theatre better
than ever.
30X0FnCE November 4, 1950 15

Two "classroom" pictures from the Bige/ow Carpet Cleaning Institute show an instructor,
above, demonstrating pre-spotting technique in removing ink stains and at the left the use of a
small upholstery cleaning machine for applying new detergent to stairs.
CARPET CLEANING
GOES TO COLLEGE
One Manufacturer's Research Institute
Trains Maintenance Men in
Carpet Care
by LAWRENCE P. BLISS*
HeLousEKEEPiNG IS ONE of the Vital,
all important phases of good theatre management.
It costs money and carries considerable
responsibility. In department
stores, housekeeping costs the stores about
one per cent of sales. When you buy a
suit or a coat costing $100, you pay at
least 80 to 94 cents for cleaning up the
store so that you will drop in and stay
long enough to buy.
It's the manager who largely is responsible
as to whether or not a theatre stays
In the league it intends to be in. He must
match or exceed his competitor's standards
of quality. He must search for and
develop progressive programs. He must
quietly maintain patron confidence in
evident sanitation standards. Housekeeping
has to be done daily, quickly, unobtrusively
and economically. It must be done
so expertly and professionally that original
appearance is protected and preserved.
It's just not good sense to leave all this
responsibility to "dear old Daisy," a cleanup
employe who has worked between 30
and 40 years and who has no understanding
of her real responsibilities or of scientific
management principles.
Executives plan ahead; the better the
•Chief Instructor, Bigelow Carpal Cleaning Instlexecutive,
the further ahead the plans.
Executive housekeepers must work In accord
with long range planning—maintenance
in the long run as well as good appearance
now. It doesn't make sense to
buy fine rugs, for instance, and then let
an absence of day-to-day maintenance
reduce the planned long term period of
good service you can expect to receive.
But let's talk about dirt. What is dirt?
It can be anything that's "out of place."
But carpet dirts are more than that. These
dirts are tracked in from everywhere and
are pounded deep into the pile and base
of the carpet. Let's classify the particular
dirts that get into and onto carpets in a
theatre.
First, there is dust—pulverized, finely
divided particles of animal or vegetable
matter that comes in with air currents and
becomes deposited upon walls, furnishings
and carpet. Then there is surface litter
surface dirts that do not become really
attached to the wool fibers such as newspapers,
thread, lint and cut-off nap.
The carpet dirt we all worry about Is
the embedded dirt. It's tracked in from
the street and is buried in the carpet. It
usually Includes heavy, sandy, glass-like
cutting grit. It may consist of particles
of sand, coal, cinders, stone, brick, cement,
glass, steel and eggshells, carried in on
the soles, wiped off, and then ground down
deep into the carpet.
The fourth type of soil is "grease and
oil." This is found in the atmosphere.
(Continued on page 22)
A class in shampooing provides instruction in
use of rotary brush action in applying detergent.
16 The MODERN THEATRE SECTION

; copy
Where passers-by stop. ..AND BECOME PATRONS
THE
theatre with an eye-catching,
inviting face is the theatre with
patrons in it! Operators who have
modernized their theatres with
Pittsburgh Glass and Pittco Store
Front Metal have proved this . . .
with increased boxoffice receipts.
They have proved that show-goers
will go out of their way to attend a
theatre that is modern, attractive.
Don't let passers-by pass you by.
Use the magnetism of a modern
Pittsburgh Store Front to give your
boxoffice receipts a boost. And when
you remodel, remember this: modernization
is more than just an expense;
it's an investment in the
future of your business. So don't
skimp. For the greatest returns in
increased busmess, modernize completely—
\ns\At and out. Easy payment
terms can be arranged if you
desire them.
In the meantime, why not send for
our free modernization booklet,
"Modern Ways for Modern Days".'
The coupon below is for your convenience.
No obligation, of course.
Store fronts
THE LOOK THAT SELLS. Pittsburgh modernization products help this theatre in Bainbridge, Georgia,
"sell" itself to the public. The cleverly designed facia and the bulkhead are of colorful Carrara
Structural Glass. The windows are of Polished Plate Gloss, set in Pittco De Luxe Metal. The metal
construction of the canopy and tower is Pittco Premier Metal. A beacon of PC Glass Blocks cops
the tower. Architect: Rufus E. Bland, Columbus, Ga.
and Interiors
by Pittsburgh
Pittsburgh Plate Gla.ss Company
2231-0 Grant Buiding, Pittsburgh 19. Pa.
Without obligation on my part, please send me :
tion. •' Modern Ways for Modern Days."
N'ame_
Address.
of your book on modern
City
PAINTS
GLASS CHEMICALS BRUSHES PLASTICS
PLATE
COMPANY
BOXOFTICE November 4, 1950 17

I
-M
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GENERATING SETS
Need power to make a success of a
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See your local Fairbanks-Morse
dealer about installing a dependable
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i

BOXOFFICE :: November 4, 1950 19

A THIRD DIMENSION IN
THEATRE
DECORATION
by HANNS R. TEICHERT*
X HE CHOICE OF
a theatre which
epitomized the use of
and
new materials
new techniques i n
decoration was far
from easy to make.
In narrowing the field
to one, however, we
felt this example
should be the State
Theatre, of Cuyahoga
F^lls, Ohio. R e p r e -
Hanns R. Teichert
sentative of the average size house, seating
1,800 and being located in a growing suburban
community outside Akron, its technique
is applicable to many other situations.
As for other factors, the usually forwardlooking
architectural setting provided by
Cleveland theatre architect George Ebeling,
and the dramatically advanced interior
designed by Rex M. Davis of this studio,
can best speak for themselves in the
accompanying illustrations.
The first bow should be in the direction
of the management, represented ably by
"Moe" Horwitz as president of the Cuyahoga
Falls Amusement Co. who, early in
planning for this house, called in both the
architect and theatre-decorator specialist
to coordinate both fields.
With its gala premiere recently, distinguished
patronage in both movie and management
field voiced the general sentiment
that the State would become nationally
known because of its exterior alone.
A view of the State as one approaches it
at night would seem to bear this out.
Terra cotta has been effectively used on
the building face with an intensified brick
red on the upright sign, against which the
plantings in the exterior window niches
appear to luxurious advantage. In addition,
the plantings in the theatre foreground
and driveway approaches will
further complement the setting when com-
Double Boxoffices in Lobby Serve
Both Auto and Pedestrian Patrons
pleted. This concept of landscaping and
decorating with plants is one of the trends
we would like to emphasize as an important
phase of new theatre decorating technique,
and one which is admirably demonstrated
throughout this property.
Another is the handling of patron parking,
which is made convenient for the
State patrons to an entirely new degree.
Pedestrians arrive through the lobby and
ascend a few stairs where they find a convenient
free-standing boxoffice in the lobby
to serve them. Patrons arriving by car
find the driveway taking them off the
street under a canopy where they can
alight in safety and comfort in bad weather,
with a separate entrance for their
use. There is room in the rear area for
1.000 cars, and a second boxoffice in the
lobby which is placed convenient to the
auto entrance to serve these patrons. The
double boxoffice arrangement avoids waiting
in line even at peak periods and has
been very much appreciated.
Besides this new thoughtfulness in
making it as easy as possible for the patron
to get to the theatre and purchase his
ticket, one might go so far as to say that
he is pulled into the foyer, visually, almost
before he actually arrives! Not only are
'Hanns R. Teichert Studios.
the two sides of the overhang around the
lobby brilliantly illuminated with downlights
to attract the attention of the passersby,
but they also bring into sharpest
detail the outstanding beauty of the lobby
which can be seen clearly through the free
expanse of heavy glass from floor to ceiling.
This growing freedom of vision between
outside and inside areas is another trend
we would like to bring to your attention as
a rapidly developing contemporary expression
in theatre decoration. At first it was
a matter only of glass doors, then perhaps
a fixed glass area around the doors. But
here we have a lobby practically free to
the outside vision with coming-attraction
boards made a compelling part of the
decoration in their stunning new setting.
These poster cases are doubly effective
for they carry their message when seen
from either the lobby or outside, and it
has been found that they command much
more attention than the usual treatment.
Ai-riving on foot, a patron sees a foliageframed
window which reveals another reason
we chose this theatre to represent the
best of contemporary work in our field;
the mural that is the feature of the lobby
and the pride of the community.
First let us sketch the" setting in which
it is placed. The wall holding the pigskin-
20 The MODERN THEATRE SECTION

H
plastic-covered doors to the inner lobby is
faced with gold-leafed plastic which forms
a simple but brilliantly attractive area to
be seen through the glass doors from the
street. This rich treatment scintillates
under batteries of down-lights set flush
with the tropical-red ceiling and is given
contrast by the carpeting of exotic, overscaled
flowers in reds, golds, sand and
black.
But the focal point of the room is the
wall which the patron faces as he buys
his ticket from either boxoffice. It is this
mural which takes up practically all of the
end wall with the exception of the wide
framing of the white-veined black marble
around it.
Perhaps a first glance at the black and
white reproduction shown here may not
reveal anything other than a very wellconstructed
contemporary composition, for
it lacks the brilliance of its rich green,
flame, electric blue and white coloring
against the deep slate gray of its background.
But it does not rely for its effect
altogether on any of the above. It has
dared to use color and composition as pure
adjuncts to its main components which are
rhythmic portions of the work picked out
in solid metal.
These strips of polished brass, projecting
from the composition on edge, form the
key to the design as the main stems of the
foliage and the skeleton around which the
work is constructed. This three-dimensional
effect in metal, color and line designed
by Rex M. Davis and executed by
Prank Lackner of this studio, is also expressive
of the best and most progressive
in this particular art and has met with
instant and wide aclaim.
The inner lobby continues the pigskinplastic
doors with the gold-leafed plastic
blocks on the walls over and beside them,
with hand decorations applied over the
latter. These are free-flowing compositions
suggesting tropical plantings in the colors
of this area, mainly cobalt blue, flame,
white and the deep grape of the ceiling and
walls.
This depth of color serves to accustom
the patrons' eyes to the further darkened
area ahead. One side of the inner lobby
features the refreshment niche, divided
into two sections, one for popcorn and the
other for all other refreshments. A Coca-
Cola cup vending machine is located separate
from, but adjacent to the regular
refreshment center. The whole has been
well incorporated into the lobby with concern
for efficiency and dignity, which is
another feature of the best contemporary
handling of decoration and planning. The
designing here is outstanding for effective
merchandising of refreshment without interference
with traffic.
Another point of interest is the distinctive
lighting formed by the squared downlights
with their amorphous-shaped plastic
tops catching the light along their outer
rims and forming a delightful pattern
against the grape ceiling.
Opposite the candy niche is an inviting
Framed in metal sash, brick wall, drapery and outdoor plantings, the unusual "third dimensional"
mural of the State Theatre makes an outstanding impression from the sidewalk.
lounge area with a bluegreen plasticcovered
settee against a back wall of large
squares of dove-colored, padded plastic.
This is lighted in an interesting manner
and served by a convenient tortoise-shell
table. A very beautiful arrangement of
colorful large-scale foliage, made of plastic
more than seven feet high, flanks the setting.
This sort of luxurious appointment
is another outstanding contemporary expression,
as is the use of plastic in such
practical variety.
Decor of the ladies' powder room ably
demonstrates, the trend away from little
individual settings for make-up. The mirror
forms almost one whole wall, with a
shelf for purses and small articles running
the full width. Not only does this offer
Beyond the flair for merchandising
a theatre's decoration, as supplied
by the Teichert studio, the
convenient arrangement of the State
was capably handled by the architect,
George Ebeling.
From the simplified
blueprint at the right the two boxoffices
are seen in the lower left
corner of the lobby and at the right
center.
One, near the front entrance,
serves pedestrian patrons, while the
second one accommodates patrons
alighting from cars under the covered
driveway. Both are indoors so that
lines ore not formed along windswept
sidewalks.
both close-up and full-length views, but
it also serves to enlarge the room visually
and to provide further light by the reflection
of overhead illumination.
The powder-pink wall surrounding the
mirror is in contrast to the other pearl
gray walls on which Victorian rose and
white decorations offer both contrast and
charm. The smart white plastic-covered
chairs, studded with brass, accent the
brushed brass lamp which is built into the
sturdy white and tortoise-shell table.
The ceiling is white, for good make-up
value, with a rose hand-edged border to
key it into the walls. Every surface to be
found here can be easily washed or maint
Continued on following page)
BOXOFFICE November 4, 1950

The continuous mirror
and makeup counter in
the powder room at the
State is shown at the left.
Both customer comfort and
ease of maintenance have
been considered in the
decoration of the room.
WEIGHT, 165 LBS.
$
25
DOWN
Balance $10 Monthly
400 DE LUXE
PENNY FORTUNE SCALE
NO SPRINGS
WR/rf fOR PRICES
LARGE CASH BOX HOLDS
$85.00 IN PENNIES
Invented and Mode Only by
WATLING
Manufacturing
Company
4650 W. FuUon St. Chicago 44, III.
Elf. 1889—Telephone: Columbus 1-2772
Coble Addrest: WATLINGITE, Chicago
tained, another definite demand in public
rooms.
Equal practicality is to be seen in the
men's smoking room where, from the
saddle and morocco brown rubber-tile
flooring to the pigskin-plastic chairs and
the table and lamp, all is washable or
requires minimum maintenance. This includes
the coachman red and battleship
gray walls, the latter carrying a bold sketch
in sharp greens, reds and- lighter grays
suggesting a landscape of tree, rock and
plant forms.
The story to be learned from the State's
auditorium is the suggestion of richness
and even luxury which is based on a
foundation of practical functionalism. For
example, the ceiling is interesting in Its
treatment of cerulean blue, striped in white
and bordered with deeper blue. It could
have been given a lot of architectural
modeling and decorative detail, but the
simple treatment was preferred for its
straightforward and clean effect and as a
foil for the texture of the walls.
These walls are entirely covered with
fabric in four shades of blue, the deepest
forming the proscenium drapery and the
padded panels in the middle of the side
walls. Lighter shades are separated from
each other around the light fixtures by
outlinings of heavy, long brush fringe. The
superlative quality of these surfaces can
be appreciated not only by the eye but also
the ear in the acoustical excellence of the
theatre's sound reproduction.
Decorative accent is given to these sidewalls
through the square, pierced-brass
lighting fixtures that are set with large
plates of irregularly-shaped plastic which
catch the light along their edges in a glowing
rhythmic line. These fixtures are placed
over the palest blue material on which
motifs are painted in fluorescent colors.
Lighting is so arranged that these portions
can be seen as normal murals or as jewellike
floral arrangements gleaming in the
"black light."
Against this restful combination of blues,
the seats and stage curtains are a contrast
in flame red. The standee rail is a further
acoustic asset, being covered in padded
blue plastic with a white padded plastic top
which recalls the ceiling in design. Significant
is the fact that the State has offered
its patrons an auditorium of taste and
beauty without extravagant embellishments;
another definite note in our series
of new decorative trends.
One of the theatre's innovations is a
manager's full-sized outside office where
he may work with good light, ventilation
and privacy. In addition he is provided
with the usual, small cubicle where he is
available to the patrons. Another refinement
in the functioning of the whole plant
is the small caretaker's apartment on the
top floor from which service is always
available when needed.
An equally thoughtful and far-sighted
patron service is a television lounge on the
mezzanine with a 4x3-foot screen. This
room is simply decorated in marine blue
with comfortable flame seats for about
fifty persons and has proved amazingly
successful.
Carpet Cleaning College
(Continued from page 16)
from street greases and oils, from cooking
and heating vapors and sometimes from
the industrial activities found in our big
cities.
When the grease and oil is mixed with
dust, there is a hazy film discoloration
which gives the carpet a "hungry," faded
and worn appearance. When mixed with
the embedded dirt, it forms a greasy mass
which creates a matted condition, often
a cake-hardened mass, deep down in the
pile. But how are carpet dirts removed?
Dust comes in by aii-. It goes out by air
—by suction of a vacuum device. Surface
litter is removed by either being picked
up or by sweeping. Embedded dirt is dislodged
and freed by beating. Grease and
oil is removed by shampooing. No one,
two or three of these steps will thoroughly
clean a carpet. All four cleaning functions
are necessary for a job done to professional
standards.
Here are the pertinent factors to be
considered in actual cleaning of carpets:
• Restoration of original clean appearance.
• Positive protection against rapid resoiling.
•Protection against odors, mildew and
dry rot.
•Pi'otection of serviceability of both
color and fabric.
(Continued on page 28^
22
The MODERN THEATRE SECTION

Plan Film Theatre
For L. A. Center
A large vacant tract in eastern Los
Angeles is to become a huge shopping center
that will include a 1,500-seat picture
theatre, according to negotiations concluded
with the Prudential Insurance
Co. of America by realty interests. The
site, which comprises about 70 acres, is
bounded by Whittier, Olympic, Goodrich
and Gearhart Blvds, Fifty acres on Whittier
and Olympic Blvds. and the frontage
on Goodrich Blvd, will be a $10,000,000
shopping center, while 20 acres on Gearhart
Blvd. may be improved later, perhaps
by housing.
On behalf of Prudential, the California
& East Coast Realty Co., headed by George
Hoffman, has taken an option on the property.
Clinton W. Blume, vice-president of
William A. White & Sons, and Leonard
S. Gans, president of the company of that
name, both of New York, are consultants
for the insurance company. Plans have
been prepared by Victor Gruen, of Gruen
& Ki'ummeck, architects with offices in
Detroit and on the coast, and work is scheduled
to begin early next spring.
The center will be called the Olympic
Shopping Circle. Store buildings will be
laid out in a circle, with an inner and an
outer parking field accommodating nearly
3,000 automobiles. There will be additional
space for 300 cars on the roof of an department
store to be reached by ramps.
Underpasses, bridges and loading platforms
will keep pedestrian, pleasure car
and truck traffic separate.
Besides the theatre, department store
and specialty, drug and food stores, there
will be a children's nursery and playground,
recreation facilities, a drive-in
restaurant and shsltered pedestrian promenades.
There are said to be 345,000
potential customers within a 15-minute
driving time.
Venders Add New Angle On
Restroom Supplies
A number of Canadian theatremen are
considering installation in their comfort
rooms of coin-operated machines to vend
packages containing paper toilet and face
tissue, towels and handkerchiefs, toilet
soap and plastic combs. One package contains
paper hankies at a nickel for ten.
Another nickel package contains four
paper towels and a half-ounce jar of toilet
soap. A ten-cent package contains four
paper towels, the half ounce piece of soap
and a plastic comb.
Most of the theatre restrooms are minus
toilet and face tissues, soaps and combs
because of the activities of vandals and
thieves. Even liquid soap jars had been
emptied or broken. Some exhibitors feel
the venders can bring In a little additional
revenue and at the same time cater to the
sanitary needs of patrons.
MERRY-GO-
ROUNDgWy^
Why chase all over to buy
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at "matting headquarters."
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AND CORD MATTING — EVER-TRED VINYL PLASTIC LINK MATTING — COUNTRY CLUB
RUBBER FLOOR TILE — TRAFFIC-TRED.
Consult your telephone directory for American Mat office or write us direct.
1
AMERICAN

I
Functional Design of Niantic Theatre
Includes Sprayed Acoustical Material
vypENED RECENTLY ill Niantic,
Conn., is the 660-seat Niantic Theater built
and designed with permanence and comfort
in mind.
A simple name sign in channeled neon
tops a plain marquee which carries no attraction
board copy at all. A single poster
case set into the theatre's front affords
the only product advertising appears outside
the house.
^j^^^^g^^W Mii^l^jr^
Interior of the Niantic auditorium from the
mezzanine shows the Spraykote acoustical treatment
of upper walls and ceiling. Air distribution
is accomplished by the large duct running
the length of the ceiling.
Gulistan carpeting by A. & M. Karagheusian
in a large peony design covers floors
of the Niantic's lobby, lounge and auditorium.
Patron comfort receives top billing
in the auditorium where Heywood-
Wakefield seats are staggered and spaced
out to 36 inches from back to back.
Something new in the acoustical engineering
of the Niantic is the application
of asbestos "Spraykote" to the upper portions
of walls and to the ceilings of auditorium,
lounge and foyer. Sprayed onto
concrete or plastered walls and ceilings
the sound-absorptive material resembles
flocking often applied to children's toys.
As pre-opening promotion, the Niantic
businessmen who own the theatre began
publication of a weekly newspaper and
shopping guide which, although doing
nicely as an independent venture, serves
to carry regular news of the Niantic's
featured entertainment.
Space for 250 cars is provided in a
parking lot adjoining the theatre.
A Cycloramic screen is installed in the
auditorium, with draperies by National
Theatre Supply. Cooling is supplied by a
40-ton U.S. Air Conditioning Co. unit.
Acoustical material is manufactured by
Sprayed Insulation Co.
The plain brick front of the Niantic is broken only
by the simple marquee shown above. Recessed lights
in the soffit illuminate a sort of outdoor lobby.
In the Niantic foyer a refreshment service counter
and lounge are combined with fine taste for comfort
and good design.
/"
OM Typa Iwis
YbU can see the difference . .
Your Audiences can see the
difference
FOR TOP IMAGE QUALITY ON YOUR SCREEN .
NEW f/2U> S«|Mr Ctaapiwr Imsm
Re place NOW with new Bausch & Lomb f/2.0
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Brilliant illumination, 44% to 100% brighter . . . "edge-toedge"
contrast and sharpness . . . better vision at all ranges,
all angles. Those are the advantages of equipping now with new
Bausch & Lomb Super Cinephor Lenses. Show larger, brighter
pictures to bigger audiences. Build steady patronage , . . steady, larger
profits . . . with B&L quality images.
WRITE for complete information to Bausch & Lomb Optical Company,
720-W St. Paul Street. Rochester 2, N. Y.
;
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Bausch & Lomb Projection Lenses
24 The MODERN THEATRE SECTION

tfH
Screen Tests Show Low
Sound Losses
Sound transmission tests recently made
in Hollywood have established the Starke
Custom Cycloramic motion picture screen
as considerably superior to standards prescribed
by the Society of Motion Picture
and Television Engineers, it has been disclosed
by the B. F. Shearer Co., manufacturers
and distributors of the screen.
The tests were made by Donald P. Loye,
for many years chief acoustical engineer
for Electrical Research Products, Inc.. and
Western Electric. Ti-ansmission measurements
revealed that at critical frequencies,
losses in the Cycloramic screen are considerably
lower that the maximum established
allowable loss. At 6,000 cycles, according
to Loye's findings, transmission
loss is less than half that permitted by the
SMPTE standard, while at 10.000 cycles
the loss is only 40 per cent of that judged
acceptable.
To conduct the tests, liOye used a 10x14-
foot screen of three layers of cloth with
no welt separating the front and middle
layers. It was mounted on a portable
wood frame. Measurements were made
with a loudspeaker fed by an audio oscillator
and amplifier behind the screen and
a calibrated microphone amplifier and output
meter in front.
The microphone which was used to pick
up the sound was placed in six different
vertical positions and also at distances
ranging from six to 16 feet from the face
of the loudspeaker baffle. In each position
the response was recorded by a highspeed-level
Bell Telephone Laboratories recorder.
A continuously variable sweep
frequency oscillator, ranging from 50 to
10,000 cycles per second, was connected to
the amplifier and loudspeaker system, and
the standard theatre equalization for the
purpose of reducing high frequency response
was disconnected during the tests.
Since its appearance on the market a
little more than a year ago, the Cycloramic
screen has been installed in nearly 1,000
theatres in the U.S. and foreign countries,
the Shearer firm reported. Among features
claimed for it is the contention that
it is practically indestructible and that it
may be viewed from front and side seats
with no distortion and with a "third dimensional"
effect.
dqicleaner
Upholstery and Rug Cleaner
• Not harmful tn finest of Texture
• Not harmful to delicate colors
• Requires no mixing or rinsing
• Leaves no rings or stains
• Will not burn or explode
MAGICLEANER COMPANY
Jones St., Newark 3, N- 55 J.
SUPER-LITE LEHSES
ARE SUPERLATIVE
. . .for imago qu

Why limit
your poster
displays to
so-called
"standard

RCA Makes Dealer
Awards in Chicago
Awards for exceptional achievement in
theatre equipment sales were presented to
eight independent RCA theatre supply
dealers Saturday night, October 7, at a
dinner given by the RCA theatre equipment
division at the Stevens hotel for dealers
attending the 1950 TESMA show.
A set of gold-plated RCA in-car speakers
and a set of silver-plated RCA in-car speakers
were awarded to Al Mortenson, president
of Southwestern Theatre Equipment
Co., Houston and Dallas, and Eldon Peek,
president of Oklahoma Theatre Supply Co.,
Oklahoma City, respectively, for outstanding
records in drive-in equipment sales
during the past year.
Special awards for sales records in
theatre equipment in general went to Ben
and Harry Blumberg, Blumberg Bros.,
Philadelphia; Ben and Harry Perse, Capitol
Motion Picture Supply Co., New York
City: Homer B. Snook, Midwest Theatre
Supply Co., Cincinnati: Clif Morris, Western
Theatrical Equipment Co., San Francisco:
Jack Dumestre II, Southeastern
Theatre Equipment Co., Atlanta: and Sam
Langwith, Western Theatre Equipment
Co., Denver.
Jack O'Brien, manager of RCA theatre
equipment sales, who presented the awards,
came in for a surprise when Jack Dumestre,
acting for the dealers as a group,
presented to him a chest of table silver and
war bonds for each of his four children.
The dinner followed an all-day meeting
of dealers and salesmen.
Wise exhibitors draw more
patronage with new or remodeled
theatre fronts.
• Poblocki & Sons utilize
stainless steel or porcelain
materials;
extreme contemporary
or more conservative styling. Poblocki builds a small sign, or
an opulent "Inner-Service" Marquee. In every case they attain maximum
dramatic effect to attract more patron attention.
New Hartford Plan
Personalizes Doormen
New policy of doorman identification
has been launched at Loew's Poll theatres
in Hartford.
On the ticket box in each theatre lobby
are identification cards with the message
"
"Doorman on Duty. Mr
Theatres using the card policy in Hartford
are Loew's Poll, managed by Lou
Cohen, and Loew's PoU Palace, managed
by PVed R. Greenway. Both theatre managers
agree that the pohcy aids a continuing
policy of "better goodwill."
The cards are white, with names of
doormen written in heavy black ink.
Cards are removable from a metal slot,
situated at the top of the ticket box.
Opens Atlanta Warehouse
On the first of October the A.&M. Karagheusian.
Inc., opened a modern new
showroom and warehouse in Atlanta, Gra.,
to triple the space of the old company
quarters in the same city.
John Perkins, assistant contract sales
manager for the company, attended opening
ceremonies in Atlanta, conducted sales
meetings with distributors of the Atlanta
area.
5
REASONS WHY IT PAYS TO CONSULT POBLOCKI FIRST:
1
The only na-
oking

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with
28
BUILT ON A BUSINESS CREED
QUALITY • SERVICE
RIGHT PRICES • COURTEOUS TREATMENT
ESTABLISHED IN 1889
rdhy InHrprndrnl The Drale V rile
THE IMPERIAL ELECTRIC COMPANY
GENERAL OFFICES: AKRON, OHIO
DUAL-ACTION G-E machines nanhinpQ
There's no business like show business...
10 pine a really terrific cleaning problem.
Every night theatres are littered with popcorn
and paper, with a heavy sprinkling
of ashes and cigarette and cigar butts.
Yes, YOUR cleaning job is an extra
tough one. To do it efficiently, economically
you need a really modern machine
-a High-vacuum, blower-suction
Cleaner with both dry and wet Pickup.
rouK riKST STCP
toward Low
taken
below
ning Costs is
'hen you mail the coupon
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&
Then, dust, ashes and dirt are thoroughly
removed from your floor coverings
by VACUUMING— and heavy litter blown
into convenient piles for easy, quick
removal.
And WET pickup gives you the clean,
fast, modern way to take up mop water . . .
remove suds when shampooing rugs and
upholstery . . . suck up dangerous puddles
when toilets or washbowls overflow.
Why let obsolete cleaning equipment eat
into vouR profits.''
Heavy Duty Cleaning Equipment
GENERAL^ELECTRIC
GENKRAL ELECTRIC COMPANY, Dept. 22-3024
1285 Boston Ave., Bridgeport 2, Conn.
Certainly, I am interested in Saving Cleaning Dollars-lcl mc li.i
your Folder on MODERN Heavy-duty GE Cleaners hv rrlu
mail.
NAME
:
THEATRE
ADDRESS

1
I iproblems
I [house.
I
I
Proper Storage of
Refreshment Adds
Sales and Profits
Part I
I If you BrY THZ BEST Quality of
' refreshments and store them under imjproper
conditions which result in deterior-
= r:on. your reputation and profits will sufrr.ore
than if you should purchase prod-
-
of lesser grade but maintain their
-r.ness.
V:u probably prefer to handle the wellinown
quality brands, but do you take
chances by operating with haphazard
-srehousing or storage conditions?
Tr.e problems related to confection stor-
\^^ vary greatly among theatres. This is
]
because the factors which cause storage
differ with practicaUy every
The particular phases demanding
I
attention will depend on such matters as:
1 Frequency of delivery from sources
:: =upply.
- Size of stock carried.
3. Climatic conditions.
4. Storage facilities.
^Miere extremes prevail in any of the
foregoing, you have a problem to be solved
;n :-:eeping the refreshment products. The
r.:r.ager who receives frequent delivery
=e;v;ce is fortunate, but even this is not
complete insurance against product deterioration.
Freshness and other qualities which af-
:ec" salability can be maintained, however,
by means of stock control and favorable
storage conditions. Once the necessary
system and faciUties are established.
r.T manager can be assured that his con-
T— ;on merchandise will reach the consumer
fresh and appetizing.
One of the first essentials is to have
some system of stock control which will
late all merchandise and identify the slow
Bovers. This will make possible using the
by NEVIN I. GAGE
stock in the chronological order of its receipt
from the supplier.
Cases should be dated when received.
Then when stored, the older merchandise
should be stacked nearest to the point of
removal, so that the •first in" will be the
"first out."
Candy manufacturers recommend that
slow-moving items be carefully watched
and eliminated systematically. "If an item
doesn't sell out in 30 days, it should be
marked down to a price at which it will
sell.'' stiggests E. J. Brach & Sons. "If it
doesn't move out in 60 days, better throw
it away rather than use valuable space
and probably lose the cost of the candy as
well." this company advises.
The stockkeeping and storage problems
related to popcorn and other concession
products will be discussed in a later article.
To secure for theatremen authoritative
guidance on proper storage of candy.
Comport but complete, describes
the new refreshment
counter installed recently in
the Capitol Theatre in Madison,
Wis. At the left of the
picture is a butter dispenser
used to odd melted butter to
popcorn for slight additional
payment. The coin-operated
Coca-Cola machine makes it
possible for the customer to
serve
himself.
Ca:CDY is c: delicicus :ccd zr.d c^ndy
:= isD a perishable food.
i:3 deliciousness is enhanced by its
freshness and by the manner in which it
is stored and displayed. Potential volume
sales and profits depend entirely upon this
factor as well as on merchandising ability.
The ideal temperature for maint aining
candy crt its best is approximately 70 degrees
Fahrenheit, with relative humidity ci
cdoout 55 degrees. The nearer these conditions
can be maintained, the better the results
will be.
Wholesale distributors wiih moderr.
warehousing facilities have reac'ned this
ideal and are in position to serve their
trade the year around with confections,
fresh and tasty. Even insulated trucks
hove been provided to transport this merrhcmdise
in good condition to the re::::.
cutlets.
Tnus, it behooves theatremen to foUow
.hrough. by providing proper equip«nent
znd otmosDheric conditions in their own
3:cr::ae rooms.
E. J. McCOY.
;. 3. McCOY & SOK
sole Confecncners Canton. O'n"
Modern Theatre sought information directly
from leaders in confectionery production
and distribution. Included were
manufacturers, wholesalers, and laboratory
technicians.
The combined recommendations of the
authorities stressed the following as im-
1
Continued on following page'
30XOFnCE November 4, 1950 29

Seating
Proper Storage Adds
Sales and Profits
(Continued from preceding page)
portant in the proper storage of candy:
1. Sanitation.
2. Adequate storage space.
3. Air circulation.
4. Stock arrangement.
5. Temperature.
6. Humidity.
The simple requirements under these
points should be met by all who handle
candy, whether they be distributors or re-
tailers-
Sa7iitatio7i : Candy should be regarded as
a perishable food, and kept in a clean
room, protected from all kinds of vermin.
While this is elementary, it is important
to establish a policy of constant vigilance
to maintain this protection.
Nut goods pose a special problem of insect
control, and when infestation is discovered
disposal and cleanup measures
should be taken at once.
It is also important to keep confections
away from places where other products
with strong or fugitive odors are stored.
The fat in the coatings of chocolates tends
to absorb these odors, hence all cleaning
compounds and even such foods as cheese
should be kept in other quarters.
Adequate space: While sufficient storage
space may be difficult to provide, it is necessary
both for convenience in replenishing
the retail counter and in protection
against damaging goods. Excessive piling
of cases on top of each other will result in
crushing those at the bottom, which in
turn means profit losses.
Air Circulation: The universally recommended
practice of storing candy on skids,
racks, or shelving at least four inches above
the floor and four to five inches away
from the wall was stressed by I. L. Saffer,
of Saffer-Simon, Inc., Newark, N. J., one
of America's largest candy distributors.
In wholesale warehouses and theatre supply
depots, where large quantities are
stored, a four -inch air space is also allowed
between the stacks of cases at five-foot
intervals.
This provision for circulation of air all
around the stored confections is necessary
to retard staleness and deterioration of
flavor even under favorable temperature
and humidity conditions, according to
Saffer. Introduction of fresh air through
room ventilation should also not be overlooked.
Stock Arrangement: With stock control
records, previously mentioned, and the
practice of dating shipments upon their
arrival, you naturally should coordinate
this system with an orderly arranged stock
room. Not only should similar kinds of
items be kept together, but the older stock
A RESEARCH BUREAU
for MODERN THEATRE PLANNERS
ENROLLMENT FORM FOR FREE INFORMATION
The MODERN THEATRE PLANNING INSTITUTE 11-4-50
825 Van Brunt Blvd.
Kansas City 1, Mo.
Gentlemen:
Please enroll us in your REf/EARCH BUREAU to receive information regularly, as
released, on the following subjecis for Theatre Planning:
D Acoustics
D Air Conditioning
D Architectural Service
n "Black" Lighting
G Building Material
n Carpets
D Coin Machines
Q Other Subjects
Theatre :
.Address
City
n Complete Remodeling
n Decorating
n Drink Dispensers
n Drive-In Equipment
n Lighting Fixtures
n Plumbing Fixtures
n Projectors
Signed..
Projection Lamps
n Seating
n Signs and Marquees
Sound Equipment
n Television
n Theatre Fronts
n Vending Equipment
Capacity,.
State..
(Owner-Manager)
Postage-paid reply cards for your further convenience in obtaining information
are provided on page 35 of this issue.
should be placed where it will be moved
before drawing from the latest supply.
Adequate and convenient shelving make
it easy to maintain a well organized store
room. If these facilities are lacking, the
manager should have them built without
further delay. His investment will be repaid
in saving of time and merchandise,
as well as in improved patron appreciation
of the confections he is vending.
Temperature: Opinions and recommendations
differ on the subject of proper storage
temperatures for candy. For this reason,
those who control the handling of
confections in quantities should have a
working knowledge of the important factors
influencing condition of the product
they are storing.
There is general agreement among candy
people that within the broad temperature
range of from 60° to 70°, all types of candy
may be stored for short periods without
great deterioration. This temperature
range must be coupled with relative humidity
of about 55 per cent. Specifically,
however, some men indicate a top of 65°
while the majority specify 68° as the desirable
fixed temperature.
Theatres that are air cooled and comfort
conditioned in warm weather at
around 72° do not have any difficulty with
candies which are supplied as often as
once a week. However, circuit warehouses
and theatres which are not in air conditioned
buildings and receive deliveries less
frequently, have a special problem of temperature
and humidity control in their
storage rooms, particularly if they must
stock substantial quantities.
As to refrigerated storage versus air conditioned
storage, here is the counsel of
J. V. Balocca, proprietor of Commercial
Candy Company in Paola, Kas., and president
of the National Candy Wholesalers'
Ass'n:
"There are two methods of keeping
candy in storage which are now used
extensively. One is the cold room. This
is a room built with proper insulation
and cooled by refrigeration. It can be
kept at a temperature as low as 38°,
but it is usually kept at 60° with controlled
humidity.
"The other method is the air conditioned
room, which can be kept at
68° to 76°, and which has a humidity
control. We like this method best as
we find it keeps all types of candy
in good condition and the candy is not
affected when taken out into a warmer
room or put on a delivery truck."
Balocca holds an opinion shared by
others which he expressed this way:
"Chocolates which are kept at a temperature
of 48° to 60° tend to turn white when
taken out of this temperature and placed
on counters where the temperatures are
75° to 85°, while chocolate candies that
come from air conditioned rooms do not."
On the other hand, J. G. Woodroof. food
technologist of the Georgia Agricultural
(Continued on page 32)
30 The MODERN THEATRE SECTION

iL
II
Experience Proves:
Chewing Gum Will Add to Their
Enjoyment of Your Theatre
rt
Paramount Theatre, Des Moines,
Iowa, displays Wrigley brands of
gum for convenience of patrons
and extra profit.
Lincoln Theatre, Trenton, N. J.,
gets extra revenue from sales of
chewing gum displayed within
easy sight of patrons.
You build good will and extra profits by selling
and displaying popular brands of chewing gum
People like to chew gum at the movies. You'U provide a real service and build
There's something about chewing a stick good-will by featuring Wrigley's Spearmint,
Doublemint, "Juicy Fruit" and
of gum that sets the mood for relaxation
and entertainment. It gives enjoyment, other weU-advertised brands of chewing
helps keep breath sweet all through the gum. Display quality chewing gum in
show. And people like the convenience of good position, where your patrons can
buying chewing gum right at your theatre.
That's shown by the big giun busi-
advantage of its pre-sold popularity —
easily see it. That way you'll take full
ness done in theatres — large and small. get substantial extra sales and profits.
BOXOFFICE :: November 4, 1950 31

. .
|
cause this is a fair median for the differ-
i
ent types of candies which themselves
have a wide range of moisture content.
The length of time that commercial ,
candy will keep fresh under properly controlled
conditions was estimated at two
months by H. Lustig, secretary of the
Association of Confectionery and Chocolate
j
Proper Storage Adds
Sales and Profits
(Continued from page 30)
Experiment Station, contended at the recent
convention of the National Confectioners
Ass'n. that this bloom need not
occur from refrigerated storage. He expressed
his conviction that the common
complaint of moisture condensation on
refrigerated candies is due to storage at
too high humidity. He explained:
"Candy stored at a relative humidity
that is too high will absorb moisture and
gain weight, but it does not become evident
there's
until the candy is removed to a warmer
room. It is also probable that a high humidity
in the warm-up room may encourage
condensation."
Saffer indicated satisfaction with his
refrigerated room, which he said is maintained
at 68^ during nine months of the
year. The temperature is dropped lower
during about a month of the warmest season.
Van Myers, concession department manager
of the Wometco circuit in Miami, Fla.,
explained in the August issue that their
air conditioned cool room is kept at a constant
temperature of 69°.
In tests made at the Georgia Agricultural
Experiment Station it was found that a
temperature of 50° or lower prevents insect
infestation during long-term storage, of
No Other Popcorn Machine
"just like" a Cretors
Cretors was first to use the wet
popping principle (popping corn
directly in the salt and seasoning)
. . . first with the inverting
popping pan
and the time saving
360° dump. Quiet, efficient
Cretors machines have proven
themselves in action for 65
years.
So why not get the best
... get a Cretors.
CASH IN -'^
Check past performonces . . . find out
why theatre men select a Cretors. Years
of "know how" go into the making of
each Cretors machine. This experience
means more profits for you, because
Cretors machines lost longer, stand up
better under constant
use, and have "buy"
appeal. When choosing
machine remember,
there's no
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C. CRETOR & CO.
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six months or more. Woodroof pointed out
that above this "critical" figure insects are
active, rancidity and staleness develop
rapidly, flavors deteriorate and colors fade.
This gives striking emphasis to the importance
of moving candies within a short
time when they are stored under higher
temperatures.
Woodroof summed up the benefits of
refrigerated storage with the following:
lai The rate of staling and rancidity of
nut mgredients, including coconut
and chocolate, is greatly reduced.
I I
b The
aromas, flavors and many colors
are more stable,
ici The gloss or finish is more stable,
since the candy is firmer.
Id) There is less mashing or bruising in
handling, because of increased firm- |
ness.
I
(e) All of the ill-effects of too-high or
too-low humidities in the storage
room are counteracted by low temperatures.
Humidity: Careful control of the humidity
in candy storage rooms is as important
as temperature. As Balocca points
out, many types of candy are made unsalable
from being stored in a place that
is too humid.
More technically speaking, Woodroof
gave these reasons for the control of
humidities in the candy storage room:
lai The humidity determines to a great
extent the firmness, texture, gloss
or finish of the candies.
lb) The humidity in the storage room
determines the weight loss or gain
during storage.
(c) It determines to some extent the
rate of staling, fading of colors, and
retention of original flavor.
Id) It determines the occurence of musty
odor or mildew flavor.
ie> It determines whether the surface
will be hard, crusty, and dry or too
soft and sticky for handling.
The approximate humidity of 55 per cent
is recommended for short-term storage be-
!
Mfrs. of the State of New York. Lustig
pointed out that commercial manufacturers
have gone a long way in the development
of "shelf life" in candies.
To preserve taste, tenderness and finish
they use materials which prevent deterioration
and enhance stability. Some of them
are substitutes for organic raw materials,
possessing the same purity but giving
greater stability to the confection.
NEXT MONTH .
In the December 2 issue of The MODERN
THEATRE the second instollment of this orticic
on refreshment storage will cover popcorn, ice
creams and soft drink syrups.
32
The MODERN THEATRE SECTION

,
BOXOFFICE
tfH
Seasonal Specials
Build Sales
iM ow IS THE TIME to Start planning
your holiday seasonal accents for
your refreshment stands. This applies
to special decorations and special merchandise,
both of which combine to help
increase sales during the festive season.
Ask your candy supplier to bring
samples of several items for your selection.
These may include molded Santa
Clauses, Chrismas trees, and other
shapes in solid chocolate, as well as
those which are made of marshmallow
or fondant cream and covered with
chocolate. Then there will be hard
candy Christmas assortments, the
perennially popular filled hard candies,
and candy canes.
These will add fresh variety and seasonal
appeal to your confection counter,
supplementing your bar goods and staple
lines. They are available as individual
items and in standard cellulose bags
and novelty packages.
Also, explore the possibilities in featuring
a few seasonal specials in box
candy. More packaged candy is sold
during the holiday season than any
other time of the year. The selections
and merchandising plan should be
suited to the type of patronage at each
theatre.
Among the boxed confections offering
choices are, chocolates, chocolate and
non-chocolate assortments, chocolate
covered nuts, hard candies, nut brittles,
and caramels. Of course this is likewise
the time when salted nuts are at
the height of their popularity.
PROGRAM TIME SCHEDULE HOLDER
A great convenience for patrons and timesaver
for cashier. Sturdily constructed oi
tempered presdwood for standing or hanging.
Some theatres feature their holiday
specials for an extended time, while
others will present their specials for
short periods and change them to offer
variety and keep sales up to peak levels.
First Run Theatres Hold
Dime Drink Policy
According to reports from a recent annual
survey made by Billboard magazine,
first run motion picture theatres seem to
be the stronghold, and almost the only
stronghold, of the dime soft drink. Consensus
of opinion seems to be that cup
operators prefer the nickel setup, but follow
the demands which are made by more
and more first run theatres serving beverages.
The survey shows that neighborhood
theatres are still divided in opinion as to
a price policy. Some favor the nickel serving
and others charge a dime.
General soft drink locations, it is shown,
are sticking to the five-cent price for the
sake of greater volume returns. In almost
every case the concessionaire prefers the
lower price where the house commission of
25 to 35 per cent gives him a larger slice
of the revenue, as well as larger volume
sales. Policy at the present time is for
theatre locations where a dime price prevails
is for the house and the concession
operator to split 50-50.
FOR YOUR CONVENIENCE . . .
postage-paid
reply cards are provided on page 35 to be used
in obtaining odditionol information on products
described or advertised in The Modern Theatre.
Modernize Your Boxoffice
SPEAKER
OPENING GRILL
Plastic disks with offset
louvres permits perfect
hearing, yet prevents
cold air rushing into
ticket booth. For any
round speaker opening,
si2e
easily
attached.
ROLL
TICKET HOLDER
Rigidly constructed of
tempered presdwood
with hardwood varnished
roller Wall, table or
shell mounting, inexpensive
but durable.
DEPENDABLE
PERFORMANCE
IN
POPPING
Packed in
50-lb. pails and dru
Packed in
38-lb. pails and drums
MADE BY ONE OF
AMERICA'S LARGEST
REFINERS
TICKET WINDOW SPACE COVER AND LOCK
Heovy clear plastic, custom made for any
size opening. Inside stainless steel locks
prevent vandalism.
For full particulars, write to the company direct or use
the FREE postcard at page 35. This ad's key No. is 33-A
DRIVE-IN THEATRE MFG. CO.
729 Baltimore Ave. Kansas City, Mo.
The BEST FOODS, mc
1 East 43rd Street
New York 17, New York
November 4, 1950 33

. . FOR
. . munching
|
j
.1
DRIVE-INSl MAKE
MORE
REFRESHMENT SALES IN
COOL WEATHER!
Take Your Whole Concession Right to the Cars
n,OTUs aAua oa^^
'^
Buffeteria 50
Amazingly Low Priced
HO
Easy to Push Lighted Signs
FOR HOT COLD FOODS
-
A COMPLETE CONCESSION STAND
THOUSANDS OF SATISFIED
CUSTOMERS
For prices and literature use postage-paid card
on the blue insert sheet, and show this ad's Key
No. 34A or Phone WICHITA 4-5169.
FOR BETTER SERVICE
and BETTER PROFITS
The H^T BOX
Warmer
with
POPCORN, PEANUTS,
HOT DOGS, ETC.
REMOVABLE BASKETS
Lower cut shows in detail the 8" ball bearing swivel
wheel adding to easy portability; It also shows new
Coleman kero-gas heater for hot food compartments
r/ie most comp/efe porfob/e vending equipment line
WALKY-SERVICE COMPANY
34
The NEW Patented SPEED-SCOOP
Three tluies more efficient. Scoop and pour o
bu9ful of popcorn in one single easy motion.
Made of light, stainless aluminum. Cool hordwood
handle. Perfectly balanced for maximum efficiency
and speed. Only $2.50 ot your Theatre Supply
or Popcorn Supply Deoler.
SPEED-SCOOP
109 Thornton Avenue, Son Francisco 24, Calif.
AOI SCHWEITER BLDG.
WICHITA, KANSAS
OVER m% EXTRA
'^SjGC?Gl2Gfi'^
SANITARY ICE SHAVER
You Make Money Faster with SNO-MASTER
The ONLY Automatic Ice Shaving Machine
100 lb$. of ice will make about 400 ten-ounce Sno-Cones.
$6. Cost about Brings $40. Net $23! That's PROFIT!
For ilrlalK WlllTK Mi.« i.i us.- Ilic VUVX iinsldinl m pnge .t.'i.
SNO-MASTER
Film Sells An Idea . . .
And Candy in Theatres
An interesting sidelight on the tenminute
educational film "The Sweetest
Story," produced for the Council on Candy
of the National Confectioner's Ass'n
by RKO Pathe is revealed in conjunction
with theatre showings of the picture.
In one Chicago theatre recently an
observer noticed that, in addition to watching
with interest the story of candy manufacturing
and its part in our daily life, a
lot of patrons were getting up to leave as
soon as the reel was over.
Worried momentarily, the reporter of
this incident noticed that most of those
who left at the end of the film returned
almost immediately . the
candy they had purchased at the theatre
refreshment service counter.
"The Sweetest Story" and its predecessor
"Candy and Nutrition" are in the limelight
particularly today because of the
steady increase in the size of the armed
forces and the Korean situation. According
to the Council on Candy, Major General
Edmond B. Gregory, World War II
quartermaster general, has been quoted as
saying, "Whether in camp, in the field, or
on active duty, the Army nutrition experts
find the American soldier a better fighting
man when candy is a part of his diet."
Says There Will Be
No Candy Shortage
Speaking to the associated chain drugstore
delegates at their annual convention
in New York city recently, Phillip P. Gott,
president of the National Confectioner's
Ass'n, announced that there would be no
shortage of candy in the United States.
Despite heavy orders of both bar and hard
candy for the military forces, Gott assured
his listeners there would be plenty
of candy for civilian consumption.
Since last January, Gott said, the quartermaster
has purchased 92 million candy
bars for four different types, and more
than a million pounds of hard candy. Purchases
by the armed forces for the coming
year are set at seven million pounds.
Observe Special Days
October recently saw the observance of
two days important to the refreshment
service industry in theatre operation. The
week of October 22 to 31 was designated
popcorn week by the National Association
of Popcorn Manufacturers and was marked
by extensive use of various types of display
panels and banners at the point of
sale, theatre motion picture trailers and
numerous promotional tieins.
October 25 was observed as "Sweetest
Day" with appropriate counter displays
and widespread merchandising tieins connecting
the idea of "sweets" with clothing,
perfume, linens and many other products.
The long-range goal of the program, of
course, is to sell more candy.
The MODERN THEATRE SECTION

li, NMMBgRA/
IT
READERS' BUREAU For
further information
regarding products advertised or mentioned in tbii iuue, use
the postage-paid reply cards below.
NEW EQUIPMENT and DEVELOPMENTS
Briefed from the full descriptions starting on page 45
DRINKING FOUNTAIN FOR SMALL FRY P-576
The new Ebco drinking fountain unit level
provides low
accommodation Tor smaller patrons and can be installed as
as much 20 feet from the electric cooiei.
SMOKE ALARM ALSO ADAPTED TO BURGLARS P-577
An alarm system so sensitive that It sounds a warning
from nothing more than clgaret smoke cun also be adapted
to serve as a burg'ar alarm, turning on lights and buzzing.
ADD COLORED MOLDING FOR TILEBOARD P-578
Seven pastel shades of molding are notv from
available
Roxdale Bldg. Products for use with Its Roxboard flooring.
SELF-POLISHING FLOOR FINISH, SLIP-RESISTANT. P-579
Whiz Check-Slip is a new self-polishing finish, which
forms a hard, nonsllp surface on all types of floors.
MAKE IMPROVEMENTS ON HAND DRIERS P-580
The Sani-Dri line of electric hand driers been Im-
has
proved by higher power heater and oval nozzle. Many parts
are interchangeable with older models.
SERVICE PRETESTS THEATRE ADVERTISING P-5S1
The Helpful Press offers a textbook on advertising to help
the uninitiated check results from copy before it appears.
KIT FOR MAKING FLUORESCENT SIGNS P-582
Lavvter Chemicals offers a kit which enables the theatreman
to prepare bis own HuoresceDt signs which glow with
ner>' black light. Special bulb is included with paints and
directions.
TURNTABLE PROVIDES DISPLAY ANIMATION. .... .P.583
A new lightweight adjustable turntable which provides a
wide variety of badi and forth motions comes from Gale
Dorothea.
SPEED A FEATURE OF NEW CARBONATOR P-5S4
Liquid Carbonic Corp. announces a triple-action carbonator
which is automatic, for theatre use.
COMPACT FOUNTAINETTE FITS SMALL SPACE P-5S5
Canada Dry announces a new Fountainette for dispensing
soft drinks and a carbonator for making sparkling water.
COUNTER FREEZER OFFERS PROFITS P-5g6
Bast Ian- Blessing Co. has announced a compact counter type
of freezer for producing frosted malteds, frozen custard. Ice
cream or sherbet. The unit weighs 300 pounds.
K«y
Number
THREE-YEAR GUARANTEE ON KETTLE P-587
The all-electric pop.XJrn offered replacement
kettle, as a
unit by the Krlspy Klst Korn Machine Co., is said to
have the heaviest-duty heating element available for such units.
ELECTRIC POWER FROM GASOLINE GENERATOR. . .P-58S
Fail-banks, Morse & Co., announces generating set designed
for use in either a drive-in oe. conventional theatre. The unit
Is powered by a gasoline motor and has a stx-volt starting
battery.
STEEL DECKING FITS DRIVE-IN NEEDS P-589
The R. C. Mabon Co. offers drive-ins styles of
various
sti'ei decking whlcb can be used for sheathing screen towers,
facing screen surfaces or fencing ramp areas.
NEW PAINT PREVENTS RUST P-590
The McCormack-Medl Corp. has released a new paint which
may be applied to rusty surfaces successfully by brushing off
loose scrale before application. It is said to stop further rust
PORTABLE DRINK UNIT MEASURES SERVINGS. .. .P-591
The Si>ortkater, a new style of manual soft drink dispenser,
is carried on the operator's back and holds three and a half
gallons of beverage. It weighs 40 pounds when filled.
FAIRY STORIES ADORN CANDY BOXES P-592
A new line of Storybook candles has been announced by
the Norris Candy Co. as a special promotion for attracting
the younger patron at the refreshment counter.
POPPER IS COIN OPERATED P-593
The Popperette unit of the Biltmore pops
Distributing Co.
fresh, seasoned corn for each dime that Is deposited In slot.
A SANTA THAT WATCHES PATRONS P-594
Unusual eyes in a special pla.us for types of painted
surfaces.
NEW TRAIN A ONE-MAN OPERATION L-1197
The new model train of Miniature Train Co. features operation
by a single man with ease and safety. Coaches are steel.
AUTOMATIC SAVER CHANGES CARBONS
L-U98
The Cron-0-Matlc carbons saver and its method of emending
the life of stubs is included in Payne Products literature.
PROJECTION SCOPE AIDS IN FOCUSING L-U99
Projection Optics Co., inc., has provided siD£le-sbcet
a
vrith illustration to describe its new focusing scope.
SILENT PAGE LEAVES PATRONS UNDISTURBED. .L-1200
A tv.o-color mulling piece of RictusoDd Products tells boff
its Silent Page senes the theatreman without disturbing
audiences.
SPEAKERS ARE CATALOGED 1-1201
Speakers of Autocrat, Inc., are presented In a tvo-eolor
folder on drive-in speaker units, including post and iD-ctr
models.
COOLER AFFORDS GREATER BRILLIANCE L-1202
.\ positive carbon cooler of the Inter-Continent Equipment
Co. is said to Improve arc lamp performance.
BOOKLET TELLS OF SEATING COMFORT L-1203
Advantages of rubber cushioning for seats are
theatre
described in current Hewitt-Robins literature for theatres.
VALVE CATALOG BY IMPERIAL L-1204
Drawings and illustrations show of valves
the various types
by Imperial Brass Mfg. Co. for theatre use.
ICE CREAM VENDOR IS DESCRIBED L-1205
Operation, loading, illustrations and possibilities of
profit
the new Keoro ice O'eam bar vendor appear in two bulletins.
OPTICAL ALIGNMENT A BOOKLET SUBJECT L-1206
Literature describing the pinhole plate kit of Heyer-Scbuitz,
as well as its reflectors, is now available to theatremen.
BOOKLET LISTS SOAP INGREDIENTS L-1207
Hand soap and its component parts is discussed by tbe
Finnell System, Inc., suppliers of tiieatre restrooms.
DISCUSSES OPERATION OF POPCORN MACHINE. .L-120S
Costs, pictures and instructions in extending popcorn
profits are included in new literature of Jaybawk Popcorn Co.
PLAYGROUNDS FOR DRIVE-IN PROFITS L-1209
Tbe Jamison Mfg. Co. offers complete listing its all-
of
steel playground equipment designed to Improve drive-in crowds.
hw to Use These
lADERS'
BUREAU COUPONS
I Fill out completely o leparate coupon
for each New Equipment item.
News article or Literature reference
(above) which interests you. Likewise
for each Advertised Product (reverse
side of this sheet) about which you
want more information.
Put only one
liey number In each squar*.
^Z^ JOHN Q- DOE
i.„ci,cu„ QUEEN
I[S
..N.....5-Ii? and MAIM.
., ,..._
s..,. /4M......
tHOOERN THEATRE Seclion o( BOXOFFICE :'•. It If)
I Use the outer card to request one
to four items, both cards If requesting
five to eight.
3 When you have filled out the coupons
for each request, detach the
postcards and mail. No postage
needed in the U.S. (Affix stomp in
Canada.)
W^'i.
ll

READERS' BUREAU
For literature on products advertised or mentioned in this issue, see other
side of this sheet and read how to use the postcard coupons below.
PRODUCTS ADVERTISED IN
ADMISSION SIGNS
Umoliti Products (Edgar Bowman).
Bahn, L, Co.
ATTRACTION BOARDS AND LETTERS
Silliouttte Adier Lctt

I
I
}
The
I
chines.
;
association
'
and
I
cooperation
I
I
NAMA
;
vending
'; devices
I feather
i
I
Automatic Venders Join
Red Feather Campaign
Hfty million advertising messages bearing
a community chest "sales" slogan are
being distributed through the medium of
America's vending machines, according to
Aaron Goldman, chairman of the 1950 public
relations committee of National Automatic
Merchandising Ass'n.
Of the total number, 30,000.000 are
match books being distributed through
cigaret machines. In addition. 12,500,000
cups carrying the same message are being
dispensed through beverage vending ma-
Both cups and match books bear
the message "Everybody Benefits—Everybody
Gives."
plan is sponsored by NAMA, trade
representing the merchandise
service vending machine industry, in
with Community Chests and
Councils of America, Inc., New York. N.Y.,
estimates conservatively that 350
machine operators in 225 major
population centers have enlisted approximately
166,000 automatic merchandising
of all types in the national red
program at no cost to local red
feather agencies.
Participating cup and match companies
who furnished NAMA operator members
with supplies at current prices, with no
extra charge for red feather imprintation,
are the Dixie Cup Co., Lily-Tulip Cup
Corp., Maryland Cup Co., the Diamond
Match Co., Lion Match Co., Inc., Maryland
Match Co., Match Corp. of America, Ohio
Match Co., and Universal Match Corp.
Marketing Expert on
NAMA Program
One of the foremost marketing experts
in the country. Dr. Delbert J. Duncan, professor
of marketing at Cornell University,
will headline the opening program of the
annual convention and exhibit of the National
Automatic Merchandising Ass'n. The
annual all-vending show opens at the Palmer
House in Chicago. November 12-15.
A student of the various phases of retail
distribution for many years. Dr. Duncan
will give vending operators an authoritative
outlook on the future of automatic
merchandising. His talk will be an important
part of the overall NAMA convention
theme, "Vending 's New Crisis," in
that he will advise operators on the best
course to follow during the present economic
situation.
The 1950 convention program will open
on Sunday morning, November 12. Plans
call for the annual business meeting of the
association followed by talks by Dr. Duncan
and John W. Mock. Mock, who is
an independent management consultant,
has chosen for his subject: "Mr. Automatic
Merchandiser: Are You Running
Your Business or Is Your Business Running
You?"
It's Available Everywhere
Because It's Demanded Everywhere!
Gives popcorn wonderful
butter-iike flavor, color and
aroma . . . produces fewer
"duds" ... no pre-heating
needed . . . always
liquid . . . comes in
gallon can easy to
use, easy to store
... no waste . . .
costs less to use.
Made of American Ingredients—Always Available!
M

PART II
A Manual of Drive- In
Design and Operation
by GEORGE M. PETERSEN
FINANCING A DRIVE-IN THEATRE
Finding sound financing .
. . determining
the proper capacity for the theatre you1l
build .
. . and
an advance knowledge of
estimated operating costs, building costs
and anticipated earnings are points
which should be settled
by the theatreman
before construction begins.
tivERY BUSINESS VENTURE must be pioperly and adequately financed
if it is to be a success. Unfortunately, however, far too
many builders of drive-in theatres begin construction without first
arranging for the financing of the project, on the assumption that
they wiU be able to stall off their creditors until such a time as
they can pay their debts out of theatre income.
Such a method of starting a new business is far too hazardous
to be classed as even a "fair gamble". There are so many unpredictable
situations entering into this type of operation that financial
trouble is practically certain to be encountered before the
theatre is operating at a profit.
There are the unknown, and unpredictable, labor costs with
which we have to contend. Shortages of materials reduce production
of the mechanics. A strike in a lumber mill in Oregon can
seriously interfere with a theatre job in New York. Labor strikes
in any locality frequently will upset seriously production schedules
on construction jobs for a distance of thousands of mOes from the
scene of the strike.
Even in instances where the exhibitor is fortunate enough to
secure a lump sum contract for the construction of his drive-in
theatre he will, in all probability, find clauses in the document that
will require him to pay the contract—or additional compensation
if any of the items mentioned do materialize on his job.
Indefinite opening dates are another serious hazard against
this paying-out-of-income sort of a deal. Weather conditions, increased
labor costs, a shortage of labor, delay in receiving vital
materials, together with items too numerous to mention, can delay
the opening of a theatre for weeks, or even months, beyond the
date originally established.
Even though the construction is completed on schedule, there
is still the chance that the weather will be cold, or rainy, or both,
to a degree that will cause the operation to just about make expenses
for many weeks beyond the date on which the profits were
to be rolling In.
Another very bad feature of this shoestring financing lies in the
fact that when the costs do exceed the original estimate, the ex-
hibitor is forced to omit certain vital items from his program in
order to hold down the cost of the project. This action will often
cause the patrons who do attend the theatre to form a negative
opinion of the operation, with accompanying unfavorable pub- '
licity.
There are certain items upon which an immediate saving in
cash investment can be made when the financial setup is limited
to the bare necessities. Deferred payments on land and on equipment,
together with certain items of construction, are the chief
sources of this reduction.
To illustrate, we will consider a drive-in theatre project that
will cost about $100,000 when complete and ready to operate. Such
an operation would probably be erected on a site costing approximately
$12,000. The equipment, including in-car speakers, would
cost about $20,000. Hard surfacing of the ramps probably would
cost about $12,000. Minor construction items that could be put
over to a later date would be worth approximately $2,000.
On the basis of the foregoing figures, the following items
could be obtained on a land purchase agreement whereby a rental
would be paid for a two or three-year period, and the rental
payments applied on the purchase price at the end of the lease
period. A cash payment of $5,000, or less, could be made on the
equipment, and the balance distributed over eighty-one weeks of
operating, or about three years.
A portion of the surfacing could be left incomplete until the
late autumn and then installed and paid for from the year's
profits. The minor construction items could be omitted until a
later date. The immediate cash payments on these items would
therefore be about as follows:
Cost ot Land $12,000 Immediate payment $ 2,000
Cost of Equipment 20,000 Immediate payment 5,000
Cost of Surfacing 12,000 Required 7,000
Minor Items 2,000 Omitted 2,000
Total Value $46,000 Immediate payment.s ..,.$16,000
Total reduction in cash requirement .... $30,000
On the majority of drive-in theatre projects, the exhibitor
will be able to enter into an operating agreement for the concession
stand under which the concessionaire will advance from
$5,000 to $10,000 for construction purposes. The concessionaire
withholds all commissions due the exhibitor until the fuU amount
of the advance has been repaid. The recognized commission paid
to the exhibitor under these agreements is from 20 to 30 per cent
of the gross sales,
depending upon how much the exhibitor provides
in the form of counter help, car hops and other services.
The normal contract, however, requires the concessionaire to
provide all of his own equipment, in addition to the decorative
work on the counter and backbar. The concessionaire is also
responsible for all labor of every kind, does all of the purchasing of
various items for the concession. Under this setup the exhibitor
38
The MODERN THEATRE SECTION
J

1. FILM
2. ADVERTISING
3. BOOTH SUPPLIES
4. CARBONS :
5. FILM DELIVERY
6. LAMPS, FLOODLIGHTS, ETC
7. SOUND SERVICE
8. SOUND SUPPLIES & REPAIRS
9. TICKETS
10. EXPRESS
11. RECORDS FOR NON-SINC
12. JANITORS' SUPPLIES
13. PAYROLLS*
14. OFFICE EXPENSE
15. INSURANCE PREMIUMS
16. LIGHT & POWER
17. MISCELLANEOUS EXPENSE
ESTIMATED OPERATING COST OF 700-CAR
DRIVE-IN THEATRE
18. TAXES, Social Security, Unemployment, General
19. TELEPHONE & TELEGRAPH
20. TRUCKING & FREIGHT
21. LEGAL & ACCOUNTING
22. LAUNDRY & CLEANING
23. LICENSES
24. PARK & YARD MAINTENANCE
25. SUBSCRIPTIONS & DUES
26. UNIFORMS, NEW & REPAIRS
27. BUILDING MAINTENANCE
28. DEPRECIATION OF EQUIPMENT
29. DONATIONS
TOTAL ESTIMATED OPERATING COST
NOTE: No amortization of construction costs has
been deducted from the total net earnings
so that this sum shows as about 45 per
cent on the total investment of $80,000.00,
(Based on 26 weeks operating)
Season

^if^^'forVti^^f^^'
ALLAN HERSCHELL
KIDDIE RIDES
Nearly 75 yeors of experience in
designing and building omusemeni
devices goes into Allan Herschell
Kiddie Rides. That's why they're first
with park ond carnival men . . . and
RIGHT for Dtive-lns!
Allan Herschell Kiddie Rides are quiet
and smooth-running, simple ond easy
to operate, require o minimum of
maintenance. Every ride assembled
ond tested before it leaves the factory.
Shipped complete with lent top,
sidewolls, etc. No "extros" to buy.
Post service on replacement pacts for
ony Allan Herschell ride ever built!
KIDDIE AUTO RIDE * LITTLE DIPPER
SKY FIGHTER -k KIDDIE BUGGY RIDE
KIDDIE MERRY-GO-ROUND
KIDDIE BOAT RIDE
,
U'r/Vf today lor free
atalog
A Manual of Drive-In Construction
(Continued from preceding paget
ESTIMATED COST OF A MODERN 500-CAR
DRIVE-IN THEATRE
PRELIMINARY:
Cost of site, approximately 11 Acres @ $500.00 an acre
Architectural Fee
Legal Fees
Engineering Fees, Survey & Topography
$ 5,500.00
2,000.00
500.00
350.00
$ 8,350.00
CONSTRUCTION:
Grading & Drainage $ 7,000.00
Surfacing Ramps and Drives : 8,000.00
Water Supply, Drilled Well & Equipment 1,000.00
Sewage Disposal, Septic Tank & Filter Bed 1,500.00
Screen Structure, Screen Size 50 ft. x 37 it., 6 in 10,000.00
Projection Room, Concession & Rest Rooms 7,500.00
Ticket Office 800.00
Attraction Board 1,000.00
Plumbing 2,200.00
Electric Wiring & Fixtures 2,000.00
Speaker Posts & Underground Wiring 3,000.00
Fencing, Various 1,800.00
Landscaping 1,500.00
Signs, Neon & Painted 2,500.00
$49,800,00
EQUIPMENT:
Projection & In-Car Speakers $16,000.00
Concession Equipment 3,500.00
ALLAN HERSCHELL COMPANY, Inc.
N. Tonawanda, N. Y.
.
$19,500.00
MISCELLANEOUS:
Office Furniture & Equipment $ 200.00
Playground Equipment 1,000.00
Moonlight Floodlighting 500.00
Uniforms, Ushers & Car Hops 200.00
Silhouette Sign Letters 500.00
'MINIATURE TRAIN CO.
RENSSELAER. INDIANA
40 The MODERN THEATRE SECTION

i
j
plans is usually the most costly item involved in the project.
Some architects without any specialized experience in the design
of drive-in theatres will contract to provide the necessary working
documents for an extremely small fee so that they may obtain
some experience in their construction at the expense of the exhibitor.
For those exhibitors who are not interested in the tight
financing method of building a drive-in theatre there are several
sound, businesslike methods of financing.
A corporation may be formed in which the stockholders subscribe
and pay for about 60 per cent of the anticipated cost of
the theatre. A bank loan is then negotiated for the remaining
40 per cent of the required funds. The fact that a drive-in
theatre is strictly a one-purpose development, not suitable for
any other business, makes it an extremely poor risk for a bank
loan, but in instances where the individual stockholders are responsible
businessmen, many banks will make the loans if promisjsory
notes are signed by the corporation and endorsed by each
lof the stockholders as individuals.
The most common method of financing any business is a partnership
in which the full capitalization is paid into the treasury
and each partner secures his share in the venture in any manner
he deems best. In several localities the local indoor exhibitors
have pooled their interests and erected a drive-in theatre to pro-
Itect their investment in the indoor houses. This is smart business
as it keeps control of all movie operations in the hands of the
home-town exhibitors.
There is also the corporation that issued both preferred and
common stock, issuing one share of common stock free with each
share of preferred that is purchased. The number of common
shares issued may be twice the number of preferred and by
making the common stock the voting stock, the promotors may
keep control of the operation even though the financing is done
by others.
Another type of financing that has become popular during
the past few years is one in which the corporation stock is sold
for a nominal sum of about $2.00 per share with the proviso that
the purchasers of said stock agree to lend the corporation the
sum of $100 per share of stock purchased. These loans are secured
by a series of promissory notes covering a five-year period and
paying five per cent interest on the unpaid balances throughout
the years. Thus, at the end of the five-year period, the various
stockholders have received back their original investment, have
been paid interest on their money and still retain their interest
in the theatre in proportion to the amount of stock originally
subscribed.
This method of financing is also a good proposition for the
promoter and is also a good deal for the investors if the promoters
are good businessmen and have a good reputation for
integrity. This method of financing is especially desirable when
the promotion is financed by a group of business acquaintances,
members of a social or fraternal organization, or a group of
indoor exhibitors.
There are, naturally, many variations to each of the plans
outlined, but the examples mentioned may be used as a basis for
developing the many legitimate types of financing that are available.
The Reconstruction Finance Corp. has also matched dollars
with exhibitors in many localities. The one important requirement
for receiving financial assistance from the RFC appears to
be a letter from your local bank stating that your request for a
loan from that institution has been rejected. In several instances
the RF

A Manual of Drive-ln Construction
I
Continued from preceding page)
ceeds on that basis. All too frequently the capacity of the proposed
operation is based solely upon the desire of the exhibitor
to have a larger theatre than his competitor. On the other hand,
it is my opinion that this is the wrong approach to the solution
of this vital problem, as there are many other contributing factors
that should be considered.
It is true that the capacity of the drive-in theatre will
eventually be decided by the size of the site that is available. It
is also a fact that the exhibitor should endeavor to determine
roughly the number of cars that he may be reasonably expected
to handle. To properly estimate this requirement he must take
the following facts into consideration:
1. The most important factor in determining the capacity of a
proposed drive-in is the number of potential patrons within
a radius of ten miles of the site. A knowledge of the number
of school-age children within the area would also be helpful.
The type of employment enjoyed by the potential patrons is
also a pertinent element for consideration as it is a known
fact that the most rabid drive-in fans are those who are
employed in factories or offices and who are, therefore, anxious
to spend their evenings in the fresh air while they and
their families enjoy the entertainment offered. This class of
patronage is the most desirable because, generally speaking,
its members are less critical of minor errors in management
and less demanding as to the product displayed.
2. In many instances the exhibitor will erect a 500-car drive-in
theatre in a location that could use a 700-car operation to
advantage in order to save money. This is a false economy
since the difference In the cost of the two operations, aside
from the sound equipment which can be financed, is comparatively
small. The larger screen structure required by the
700-car job would cost in the neighborhood of $1,000 more,
the grading and surfacing of the additional ramps may cost
about another $3,000 so that the capacity of the theatre is
increased about 40 per cent at an increased cost of only about
seven per cent.
3. The fact that weekly operating costs will not vary to any
marked degree between the 500-car operation and the 700-
car project, except for a probable increase in the cost of film,
also indicates that the larger theatre should be erected providing
the potential patron availability warrants it.
IDEAL CHAIRS
^, DRIVE-INS
ATTRACTIVE • COMFORTABLE • SERVICEABLE
No scratching^ tearing or pinching hazards. Back and
seat in natural finish or durable enamel. Baked enamel
finished gray iron standards. Ball bearing hinges. Rust-resisting
hardware.
IDEAL
519 AnnSf., N. W
Write for literature and prices.
SEATING
The cost of the screen structure is influenced by the capacity
of the theatre; the larger the capacity, the larger the screen
that will be required. The following schedule suggests the
desirable size of screen to be us?d for various sizes of
theatres
Car capacity
200 - 300
400 - 600
700
800
900
1,000
Screen size
30 X 21.5 feet
40 - 30 feet
48 - 36 feet
55-41 feet
60 - 45 feet
65 - 49 feet
The depth in number of ramps of the drive-in theatre is
controlled by the distance from which the average human
eye can readily follow the rapid action of the film. Actual
tests have proved that this distance cannot be more than
700 feet, or 15 ramps. As 15 ramps will accommodate approximately
1,000 automobiles, this capacity should be considered
a maximum regardless of the size of the screen. A few drivein
theatres have been erected with more ramps, but such
operations are not desirable unless the rear ramps are used
solely as a holding area. From this distance the titles can
be read but it is impossible to follow the action.
Statistics show that of the vast majority of drive-ins in the
United States, approximately 90 per cent are of 700-car capacity
or less. For sites that are located near the larger centers
of population, the 700-car operations are the most desirable,
in my opinion. This opinion is based on a study of
operation over a period of years and also upon the fact that
the vast majority of people like to go where the crowd goes.
Practically any first-class drive-in will play to capacity over
the week-ends, but they, like the indoor houses, must work
to keep up the attendance during the first four nights of
each week. Five hundred cars parked in a 1,000-car theatre
will make the theatre appear to be deserted and will cause
patrons to believe the operation is not popular, whereas the
same number of cars parked in a 700-car theatre will give
the appearance of a nearly-full house and will therefore appeal
to the masses.
There is no reason for building a drive-in just for the
week-end capacity crowds. Build for the average attendance,
even though such an operation requires only a 400 or 500-
car job. It is often advisable to build two 400-car theatres
in the 35.000 to 50,000 population spots instead of one 700 or
800-car theatre. The two-theatre idea works to advantage
by giving the patrons a choice of pictures, permits better
COMPANY
Grand Rapids, Mich.
deals on product, and is of value in preventing
competition that would be sure to
develop if the larger theatre was exceptionally
successful.
7. When a site is located near a summer
resort, the ramp area should be extremely
limited, probably to 200 to 300 cars, and
several hundred seats should be provided
for the walk -in trade. As a rule these locations
are not too desirable because of
the fact that most resorts operate only
from Decoration day to Labor day and
the drive-in season is limited to three
months instead of the normal six months
that is average for the northern drive-ins.
These resort locations must also compete
with bowling alleys, dance halls, and other
amusements that are a major part of the
resort
setup.
8. Night clubs and drink spots should
not be considered as an asset when determining
the capacity of a drive-in. even
though they be located close to the drive-in
site. Patrons of those types of entertainment
are not the family type of people
who are the backbone of the drive-in theatre
patronage, so no consideration sliould
be given to their possible business.
42
The MODERN THEATRE SECTION
'

I With
'
more
'
ing
9. For the exhibitor who is building with
limited capital, it is advantageous for him
to build for today but plan for tomorrow.
His plans should be designed so that the
original construction can be completed at
a minimum cost and a program of improvements
and additions should be set up
so that some of this work can be added
each year, out of earnings, without the
expense of undoing any of the work that
was completed previously. This method of
completing the drive-in also gives the exhibitor
something new to publicize each
year, such as Moonlight lighting, hard surfaced
ramps, a new ticket office or new
attraction board.
. . Read the author's comments
NEXT MONTH .
on selecting a profitable drive-in site
nd his advice on grading and drainage of the
outdoor theatre. In the December 2 issue of
The MODERN THEATRE.
Ballantyne Launches Second Major Plant
Expansion Within a Single Year
Koi/ed
Kords
[•H-E-N-D
FROM I 6 INCHES
to8feet
Contracts have been let recently for construction of this 15,000 square-foot addition to the
Ballantyne Co. factory in Omaha, Neb.
production and sales increased
than ten times during the past five
'
years, the Ballantyne Co. has recently let
contracts for its second major plant expansion
in the past year with the addition of
a two-story. 15,000 square foot extension
shown above. When completed, the new
wing will bring to 35,000 square feet the
[floor space in the Ballantyne plant.
Although the company was formed in
1932, a large percentage of the skyrocketgrowth
which is apparent, came with
the rapid expansion of drive-in theatres
across the country. During 1949 and 1950
alone, more than 150,000 Soundmaster
in-car speakers, made by Ballantyne, have
been installed at drive-in theatres across
the country.
Such growth as this has seen expansion,
not only in the volume of units being produced,
but also in the variety of equipment
which the firm is offering. With this in
mind, a good portion of the new plant
space will be devoted to engineering and
research facilities. R. S. Ballantyne is
president and J. R. Horff, sales manager.
A neat 16 inch koil when not in
use extends easily to 8 feet . . .
and then always retracts to its
original length when returned to
the post. No hanging loops that
catch on car projections and
break, fewer in-car speaker or
heater losses, lower repair and
maintenance costs. Koiled Kords
are jacketed with an unusually
tough neoprene compound that
will not deteriorate in any kind
of weather and is absolutely impervious
to moisture.
Hex\ time you order in-car
speakers or in-car heaters, insist
on Koiled Kords for the best service.
Koiled Kords for replacement
purposes are available at
your theatre supply dealer. Use
Koiled Kords for savings, safety
and service.
"THE
HIAWATHA"
Century Flyer Miniature Train sponsored
by the Milwaukee Rood, it has been operating
tor three years at the Hollywood Kiddieiond, Chicago,
by Copt. Klatzco.
Do not confuse the Century Flyer with the narrow-gauge toy-type trains on the market today. It is
a large train operating on full 24-inch gauge track, capable of handling 140 passengers to the trip.
Operating now in more than 100 leading parks with gratifying results.
World's Largest Designer, Builder and Manufacturer
of Roller Coasters, Old Mills, Mill Chutes, Fun Houses, Kiddie Ferris Wheels, Kiddie Roller Coasters.
(Roller Coaster Chain, Rails and Equipment on hand.) Equipment and parts on hand for shipment
from stock.
Inquire direct or use FREE postcmd in Ihis issue, stating tliis ad's Key number. 43-A.
NATIONAL AMUSEMENT DEVICE CO. -Dayton 7,
Ohio
BOXOFTICE November 4, 1950 43

T
Fur-Lined Bathtubs and
New Theatre Design Possible ONLY witli
GEoT MEBKER
Entertain the children with the latest Idddle
riding devices. Complete line of miniature trains,
auto rides, pony rides, and airplane rides. Immediate
delivery. Terms arranged.
BTEEL coST
Fabricators — Evansville, Indiana — Engineers
KING AMUSEMENT CO.
SUPER LUXAR LENS and BILUXOR BEAIiASPLITTER
Flivvers Boost Business
The proverbial fur-lined bathtub, followed
closely by a fur-lined flivver, have
more than doubled refreshment service
business at two Kansas City, Mo., drive-in
theatres when ballyhooed in true carnival
style recently.
Inspired by a chance statement that
business might be boosted even by putting
fur-lined bathtubs in theatre lobbies,
Phil Blakey, manager of Commonwealth
Theatre's Riverside Drive-In, filled a simulated
leopard skin-lined bathtub with groceries
donated by neighboring merchants.
When advertised in newspaper space
and around the theatre itself, and placed
in front of the concession stand, the tub
produced more than double the amount of
The four -screen drive-in theatre splitter, provides a brighter, sharper business formerly done.
was designed to pack in more cars — picture on two screens, using the same The next week a fur-inspired stunt
more customers, more profits. The invention
of the Super Luxar Lens and lenses provide on one screen. Efficiency same circuit. Obtaining a Model A Ford,
projection light source, than existing popped up at the Crest Drive-In of the
the Biluxor Beamsplitter made possible
of the Biluxor Beamsplitter is almost manager Bob Walters had it completely
the four-screen theatre design, as 100% as compared with the usual upholstered in a leopard-like material and
well as brighter, sharper pictures. 60% of conventional beamsplitters. adorned with bright orange paint.
With this new optical equipment, Both the Super Luxar Lens* and During 18 days the unique creation was
two sets of projectors serve four Biluxor Beamsplitter* units are easily driven around Kansas City high schools
screens. One Super Luxar long focal installed. No modification of present bearing signs that announced the flivver
length projection lens, when used in standard projection equipment is required.
would be given away at the Crest. During
conjunction with the Biluxor Beam-
Performance Guaranteed. showtime it was parked adjacent to the
Write today for complete information and prices of this newest optical projection equipment. concession stand.
926 N. CITRUS AVENUE
PRODUCTS CORP.
•Pots. Pend.
Both stunts put showmanship into the
merchandising of
HOLLYWOOD
the drive-in theatres
38, CALIF.
and produced direct profit rewards for the
efforts put forth.
New Construction Firm
In order to carry design and construction
of new drive-in theatres into all parts
119
STEEL SUPPORTS
of the country, Tom Griffing of Abilene,
Tex., and Lawrence Laskey of Boston, have
recently pooled resources to form the Griffing-Laskey
Co. The new firm will have
fourteen crews with experienced foremen
and key mechanics to handle drive-in theatre
projects in any part of the country.
As head of the Griffing Construction Co.,
OF
Griffing has seen 117 drive-in theatres
built by his firm to date. Plans are now
being made which may see the new construction
firm offering the theatreman an
outdoor situation fully RCA equipped.
MESEER DRIVE-IN THEATRE STEEL SUPPORTS
tially completed rear
are most practical and cost leas in the long teel supports oi Sunset
tear Evcmsville. Indiana.
run! Engineered for heavy gales, they are fire
DRIVE-IN THEATRES
vie
Drive-In
proof, weather and wind resistontl
Increase Your Family Patronage!
SHOP RIVETED (not welded) of ROLLED
STRUCTURAL STEEL!
May Be Had:
EASILY,
50' wide
QUICKLY
X 40' high
wide X 46- high
ERECTED
72 52- high
Pioneers in correct designing and fabrication of
OUTDOOR THEATRE STEEL SUPPORTS.
Write us for complete information.
Mt. Clemens. Mich.
n
44 The MODERN THEATRE SECTION

EQUIPMENT & DEVELOPMENTS
_J
Flexible Location a Feature
Of New Drinking Fountain
P-576
FOR MORE
INFORMATION
Improve Operation of
Electric Hand Dryers
P-580
USE Readers'
Bureau Coupons^ P^S^ 35
A drinking fountain designed with "small
fry" in mind has been introduced by the
Ebco Mfg. Co.
The new model, which can be installed at
any desired height, is the first, insulated,
all-stainless steel fountain to be marketed
according to A. R. Benua, Ebco president.
He points out that it can be readily attached
to the side of an electric water
cooler, or on the opposite side of the wall,
or on another floor, if within 20 feet of
the electric cooler.
Features of the fountain include its mirror-finish
top which is virtually indestructible
and will not chip, crack or break. It
also provides a filler outlet for glass,
pitcher or carafe, in addition to a bubbler.
The new fountain has concealed plumbing
and contains rock wool insulation to
prevent condensation and dripping. It
meets all public health and sanitary codes.
Alarm Systems Warn of P-577
Fires or Burglars
To combat the many theatre fires during
closed hours where damage mighi- be
reduced materially by warning sooner than
sight of an actual blaze, two Pennsylvania
inventors have recently produced a fire
warning system said to be fool-proof.
Activated by a photoelectric cell, an
alarm said to be loud enough to waken
the soundest sleeper is set off when a beam
of light is broken by even a tiny wisp of
cigaret smoke. By replacing this light beam
with an infrared beam, which is invisible,
the detector can be made to warn of the
approach of an intruder to a safe, doorway
or window. It both turns in an audible
alarm and operates a switch to turn on
lights in the room being protected.
Warning note may be wired by telephone
into homes or other distant points.
Add Colored Molding P-578
To Tileboard Line
Roxdale Building Products has introduced
a complete line of hardboard cap
and base moldings in seven pastel colors
plus black. The cap and base colors are
made in contrasting colors to Roxbord,
Roxdale's tileboard.
The colors now available are snow cap
white, midnight black, toast tan, mountain
gray, golden yellow, forest green, twilight
blue and terra cotta.
New Floor Finish
Is Slip Resistant
P-579
A new self-polishing
floor finish has
just been announced
by the R. M. Hollingshead
Corp. The
new product, which is
applied and cared for
like wax although it
has no wax in it, is
known as Whiz
Check-Slip.
The finish is said to self-polish and
dry to a hard lustrous finish which can
be damp mopped or buffed and does not
become sticky even in hot, humid weather.
Check-Slip is not only highly slip resistant,
but also provides a lustrous, longwearing
floor finish, the manufacturer
says.
Check-Slip is said to be completely noninflammable
since it is a water emulsion
product. The new floor finish is resistant
to heat or cold and since it is not
made of vegetable matter it is not subject
to contamination.
The finish was designed for use on all
types of floors, asphalt or rubber tile, linoleum
and wood. After the floor surface
has been thoroughly cleaned, the new floor
finish is applied like wax with a mop. It
dries in 20 to 30 minutes and after 48 hours
is said to be completely water-resistant and
may be wet-mopped.
A new, faster-drying heating element
and a smaller, oval nozzle for concentrating
the air stream have been added to
Sani-Dri electric dryers offered by the Chicago
Hardware Foundry Co.
Among other new additions to the models
is an extra-heavy-duty, instant starting
switch. A simplified timing device has also
been added to the new models. Improved
features of the new machines are so designed
as to be interchangeable with parts
in old machines purchased since 1929.
Textbook for Testing P-581
Theatre Advertising
A new textbook based on research by an
advertising and sales psychologist is said
by the publishers. The Helpful Press, to
make it possible for the theatreman to determine
the effectiveness of his advertising
before it is printed.
The book, which is illustrated with numerous
examples, helps you "score" the various
elements of each piece of copy and
layout. The book is particularly suggested
for the small theatre where the manager
must "double in brass" as advertising man.
Fluorescent Paint Kit
For Theatre Signs
P-582
The added impact of dramatic fluorescent
color is available to any theatreman
in a kit of Luv-Ad glowing paints offered
by Lawter Chemicals, Inc. The kit is designed
for outdoor sign use, or may be used
for interior displays. The package contains
colors, six-watt black light, and a fourcolor,
silk-screened demonstration display.
BOXOFHCE November 4, 1950 45

Animation of Displays Possible
With New Adjustable Turntable
P-583
"^"^
when you use SIIPEK SKAPLI I
Recognizing the value of sound and color
in attracting attention, showmen are predicted
to be quick to find uses for a new,
lightweight adjustable turntable which
provides 35 different types of back-andforth
animation for displays. Produced by
Gale Dorothea Mechanisms, the turntable
is rated at one pound, can be run horizontally,
vertically or at angles in between, and
stands only two and a quarter inches high.
The drive for the unit is a synchronous
four-rpm motor for use with alternating
current only. The entire mechanism rests
on a painted angle iron with brackets for
wall or floor mounting. Back and forth arcs
of from three to 357 degrees can be
obtained by merely setting a control pin.
projection lenses
Yes "MOVIES ARE BETTER" and they're "BETTER THAN EVER" if you
use Super Snaplite f/1.9 Projection Lenses. These superb lenses
give you maximum light, maximum sharpness, and maximum contrast
. . . maximum viewing satisfaction for your patrons.
True speed of f/1.9 in every focal length up to 7 inches.
Ask for Bulletins 207 and 209.
Triple Action Carbonator
Compact and Fast
P-584
®
"You Gef More Light wifh Super Snaplife"
2 Franklin Avenue
Brooklyn 11, New York
Wenzel's Hg>n
Automatic
Enclosed
REWIND
No. 62
Manufacturers of:
Projectors, Sound
Heads, Bases,
Magazines, etc.
WENZEL
PROJECTOR COMPANY
2505-19 S. State St. Chicago 16
The Liquid Carbonic Corp. has recently
announced its "Automatic" carbonator
that employs a new principle of instantaneous
triple-action carbonation.
T'le heart of the new unit is the aspirator.
A conical nozzle delivers a water jet,
at more than a mile a minute velocity, into
the open end of a glass-filled cone. Carbon-dioxide
gas is entrained in the water
in minute bubbles and with high agitation,
resulting in instantaneous carbonation.
Prom the outer cone the bubble-filled
stream plunges into a cup with further
entrainment of gas and violent agitation.
According to the manufacturers, there
is no waiting for slow surface absorption
of gas into the stored water, no need for
a large tank, since carbonation is complete
in one pass through the aspirator
system. The capacity of the carbonator is
the capacity of the pump and motor supplying
water. There are no moving parts
—nothing to set out of order.
46 The MODERN THEATRE SECTION I

Canada Dry Fountainette
Is Package Soda Fountain
P-585
It can be used in or separate from a counter
and it promotes its own merchandise
via an exclusive fluorescent sign on the
draft arm box.
A unique feature is that in the event
of mechanical or electrical failure the unit
can still dispense noncarbonated drinks.
Replacement of the water filter is facilitated
by having the pump and filter located
outside the unit at any convenient
place.
You Have the FINEST
in GRIGGS Choir!
Canada Dry has developed a compact
new "Fountainette," a dispensing device
which contains all the essentials of a complete
soda water fountain, for use at locations
having moderate to heavy sales volume.
Equipped to deliver three flavors of premixed
beverages, it occupies a floor space
of only 24x30 inches, yet contains a carbonator
for producing sparkling water,
three two-gallon syrup tanks, draft arms,
six water reserve tanks, and a self-contained
refrigeration unit for chilling both
syrup and water.
The Fountainette can be arranged to deliver
three carbonated drinks, or two carbonated
and one "still" drink. An unusually
large reserve of carbonated water enables
it to handle peak loads with a delivery
capacity of drinks below 40 degrees F.
of 15 to 25 gallons an hour or 320 to 530
drinks. No drain outlet is required; only
electric outlet, water and C02 connections.
Tf^R Aif '«%
IIIIIHf
I!I
Counter Freezer Offers P-586
Variety of Product
A compact new counter freezer, offered
by the Bastian-Blessing Co., occupies counter
space only 21 '8x243,4 inches and turns
out frosted malteds, frozen custard, ice
cream or sherbets. There is no installation
cost since the unit plugs directly into
a lighting circuit. Its capacity is said to
be 40 gallons of product during a 10-hour
day. The unit weighs 300 pounds.
The horizontal freezing cylinder is made
of stainless steel with bsaters of heavy
cast dairy metal. The entire freezer head
is also of dairy metal. The unit is encased
in a white baked enamel jacket.
i W lp i i I i)d*»

I
I
PlKli
WHEREVER APPEARANCE
ANjLNEATNESS
you'll see LINTEX
COLLARS & FRONTS
Progressive
Cnrtisv
uni an Mist uii
Kw rill cm, ».
Chains and Independents
have
found that Lintex
Paper Collars and
Fronts are convenient
and economical.
These collars
and fronts are
made from specially
processed
paper
with a linen
finish. When
soiled they are
thrown away.
No laundry
problems with
REVERSIBLE COLLAR CO.
Ill PUTNAM AVENUE CAMBRIDGE. MASS.
NOT • llQuld,
Powder, Soap.
P*oaiD or MkBll.
NOTHING to Add
or Mill
Glamorene has been
awarded the York
Seal of quality (or
institutional products
by the York
Research Corporation
of Connecticut,
official testing laboratory
for the
Hotel
Industry.
THEATRE CARPET
AND RUG MAINTENANCE
NOW MADE EASY
Fully
Patented
No Experts or Special Equipment
Necessary With
"GLAMORENE"
The Perfect Wall to Wall
Carpet Cleaner
Makes Corpets Glamorous |
CLEANS carpets like new, absolutely
dry, ready to walk on
in 15 to 30 minutes, even in
wet. stormy weather.
• REMOVES food film, grease,
oil, tar, gum, etc.
• NO SHRINKAGE: No odor!
No dust! No dry rot!
• RAISES crushed pile. Revives
colors. Non-inflammable.
• LOW PRICED, economical to
use. Slashes labor costs.
Distributors in many principal cities. Used by leading
hotels, theatres. Institutions, clubs, pubic buildings,
railroads, airlines, Gov't Agencies, professional
rug cleaners, etc.
Write for FREE Demonstration Sample
-Miiniifartiired i Guaranteed by
JERCLAYDON. I
NOW-NEW LOW-COST
NC
ADLER ""CTHK^o"
CHANGEABLE LETTER
DISPLAY
Writt For Information
ADLER SILHOUETTE LETTER CO.
3021* W. 36«h St.. Chic.go 32. Illinoii
Replacement Kettle for P-587
Popcorn Machines
A replacement kettle for popcorn machines
is described by the Krispy Kist
Korn Machine Co., its manufacturer, as
having the heaviest type elements available
in an all-electric kettle. The unit is accompanied
by a three-year guarantee
against defective parts or workmanship. It
said that some of these units have been
is
in active service for more than fourteen
years without either cracking or burning
out a heating element.
A Power Plant for Drive-Ins
Gives Standby Service Indoors
P-588
Fairbanks, Morse & Co. has recently
announced a generating set designed for
supplying power to drive-in theatres, or
for use as standby generating equipment
in conventional theatres.
Power for the various generating units
is supplied by gasoline motors. Engines are
fitted with oversize radiators and accurate
voltage control regulation. Generators are
of the close-coupled bearing type with
direct connected exciter built in. All generators
are of the revolving filed type. A
six-volt starting battery is supplied as regular
equipment.
Williams
Tear-Proof
Screens
Stay
White
Longer .
.
Steel Decking a Versatile
Drive-In Material
P-589
Steel decking manufactured by the R. C.
Mahon Co. is offered to the drive-in theatre
market for several important uses.
According to architects who have employed
the various types of sheathing, the
firm's products can well be used to cover
steel screen tower skeletons for esthetic
as well as structural advantage. Because
of its seamless appearance, the decking
makes acceptable screen facing, and by employing
sheets of diferent size, the panels
can be used for ramp fencing.
Preventive Paint Treatment P-590
For Rusty Surfaces
Development of a revolutionary new
group of products to paint rusty interior
and exterior metal surfaces without extensive
sandblasting and other costly cleaning
methods is announced by the McCormack-
Medl Corp.
These new products, trade-marked
Rustorize, consist of a special metal
primer and a protective enamel top coat in
various decorative colors and in aluminum.
Tests show that it is only necessary to wirebrush
loose rusty scale before painting.
The metal primer is scientifically formulated
from a specially treated fish oil with
highest quality pigment that penetrates
and provides a waterproof, arr tight, elastic
film that stops and prevents further rust.
Perforations are clean-cut with no projecting fibres to
collect dirt or impede sound. The super-reflective surface
assures brilliant pictures. The seamless one-piece
construction prevents checking and cracking.
Teor-proot. Rupture-proof. You can't even kick a hole
in them. Permanently flexible, they afford exceptional
recovery from dents and depressions.
Fire-resistant. Unaffected by moisture. Fungus-proof.
Delivered with protective coating.
Only $1.50 per sq. U.
Write for tree samples, silver or white.
WILLIAMS
SCREEN
CO,
1679 Summit Lake Blvd. Akron 7 Ohio
48 The MODERN THEATRE SECTION

^ii
Drink Dispenser Measures
Each Serving
P-591
The Sportkater, a beverage dispensing
cabinet which weighs only 40 pounds when
filled and is carried on the attendant's
back by straps, holds three and a half gallons
of either hot or cold beverage.
A unique feature of the unit is the fact
that while one drink is being drawn, another
is being measured. This means that
although the operator may be unable to
see the cup, there is no danger of overfilling
the six-ounce container since an
automatic valve shuts off flow of the
liquid.
The outside housing of the unit is aluminum
with beverage tank and valves of
stainless steel. Fiberglas insulation is
used to hold temperature of the contents.
Counter standards are available for stationary
use.
Coin-Operated Popper P-593
Produces Fresh Corn
The Biltmore Distributing Co. has recently
introduced an automatic coinoperated
popcorn
vender that pops
fresh corn with each
vend.
When a dime is
dropped into the coin
slot, it passes through
chamber im-
a slug rejector to trip
a switch and start
the cycle. The cooking
merses in seasoning a preset amount of unpopped
corn.
The thermostatically controlled heating
element turns on to heat the seasoning and
the corn kernels pop as you watch through
the transparent door of the cooking chamber.
When popping is completed, the cooking
chamber elevates and ejects the popped
corn into a waiting bag.
The Popperette is a compact unit occupying
a space 15x18x21 inches. The
manufacturers claim that the mechanism
is so simple that mechanical adjustment
is a rarity.
This new unit makes it possible to sell
freshly popped corn without the need of an
attendant.
Santa Keeps His Eye
On Passing Patrons
P-594
you CAN "RELY"
ON NATIONAL
Storybook Candies
Appeal to Children
P-592
In a new line of Storybook candies designed
for child appeal, the Norris
Candy Co. has produced a series of four
boxes of candy to be sold for 39 cents.
Each bears the pictorial characterization
of a favorite fairy tale on its top, while
the inside of the box bears the story itself
with storybook characters to color.
A novel and attention-getting theatre
display for the coming Christmas season
is
offered by National Theatre Supply Co.
a realistic Vinylite plastic mask of the
It is
head of Santa Claus in bas relief. The
secret of this full color Santa's appeal is
that his eyes seem to follow a passerby
regardless of his relative position to the
mask.
Finished in rich oil colors, the plastic is
noninflammable. is protected with a lacquer
coating and measures 30x30x5 inches.
Weight of the display is only two pounds.
CURTAIN TRACK
DEMONSTRATOR
A very definite help for dealers!
— DIMENSIONS —
36" long 15" wide 24" high
lllusfrated with BESTEEL Curtain Track. Also
ovailable Fenesteel & Silent Steel Models,
Nos. 260 & 280 >
respectively.
• For Theatre and School Supply
Display Windows
• For Display at Exhibitor Booths
• For Prospect Demonstrations
• For Salesman Instruction Courses
• For Display at Drapery Houses and
Scenic Studios
Dr lurther iniormation <
write . . .
AUTOMATIC DEVICES CO
"We Support the Most Celebrated Curtains /n the World"
BOXOFFICE November 4, 1950
Allentown, Pa.
118N. 8thS.t
See for
Yourself
Display Frames of Distinction,
Made for the Finest of Lobbies
Priced for the Most Modest Budget.
FOR EXAMPLE, 8x10 SLIDE FRAMES
ONE DOLLAR EACH
Note its trim, modem design and sturdy construction.
Made ol gleaming extruded aluminum
to give years of service.
Come in all standard sizes — irames, easels,
stand-up frames, etc. Scores oi satisfied
users. For complete iniormation, prices, etc..
Use the FREE blue postcard on page 35 (stating
this ads key number, 49-C) or write to:
PEOPLES DISPLAY FRAME COMPANY
1515M Olympic Blvd. Montebello, California
49

I
THEATRE/^
... to meet the demands of the
discfiminating exhibitor . . for
theatres, drive-ins!
Duroble Construction!
American
Beautiful Appearonce!
Sensational Designs!
Desk
M,uu([acturiiig Company
— — inijiiiniM.iMium
JOBBERS
Chongeable Signs, Stainless Steel Frame. The
new up-to the-minute Boxoffice Signs. When
ADMISSION
ADULTS
FED. TAX
ICHILDREN FED. TAX
prices or taxes
change you
merely change
the letters.
12"x8", 14"x
9", )5"x20"
20"x24", 20"x
30", 24"x30".
Stock or custom
made signs; lowest prices to dealers with
I
profit
L.
morgins.
BAHN CO.
full
123 W. Canton St. Boilon 18. Mam.
The foUoiving concerns have recently
filed copies of interesting descriptive literature
luith the Modern Theatre Information
Bureau. Readers who wish copies may
obtain them promptly by using the Readers'
Bur'nu postcard in this issue of The Modern
Theatre.
L-1192 Fire extinguishers and extinguishing
systems are discussed and displayed
in a two-color, 15-page booklet
available from Randolph Laboratories, Inc.
The pamphlet goes into detail in explaining
the causes of fires, the types of blazes
which must be considered and fire-fighting
methods. Illustrations and descriptions of
the Randolph equipment is also included.
L-1193 Radiant heating, its history,
theory, advantages and calculation and
design are discussed in a detailed and attractive
brochure printed by A. M. Byers
Co. Various graphs and illustrations pointing
out special features of the radiant type
of heating are contained as are illustrations
of several Byers installations. Numerous
questions concerning radiant heating
are answered in the back section of the
booklet.
L-1194—A DETAIL STUDY of grilles, registers
and air control devices is contained in
a new catalog issued by Tuttle & Bailey,
Inc. Examples of the various types of units
in the company's line are pictured. A section
on engineering data contains a chart
illustrating deflection setting and throw
given in feet. Installation instructions, a
size selection chart and construction details
are given.
L-1195 "Pine Ways to Open the Door
to More Business and Profit" is the title
of a four-page pamphlet published by
Hospital Specialty Co. A listing and description
of the film's line of sanitary
napkin dispensers is given in the booklet.
Accompanying single sheets discuss other
vendors now available. Dispensers for all
popular brands of sanitary napkins are
illustrated.
L-1196—A MANUAL OF MAINTENANCE Suggestions
for all types of painted surfaces
if offered by the Wilbur & Williams Co. in
portfolio form.
The 22-page collection affords the reader
descriptions of varying typss of paints,
with color charts attached. Methods of
application and adaptation to the theatreman's
needs are included.
L-1197 The new model G-12 miniature
train, featuring one-man operation, allsteel
coaches and safety bar tracks is described
and illustrated in a colorful four
page brochure of the Miniature Train Co.
The new model is completely portable,
and is said by the manufacturer to be light
enough to be assembled and to be operated
by one man. The train is powered by a
gasoline motor equipped with fluid drive
clutches which make possible smooth
starting and stopping by the most inexperienced
operator.
L-1198—Two FOLDERS ISSUED by Payne
Products Co. illustrate and give operating
instructions for the Cron-O-Matic carbon
saver. Adaptable to any standard brand
arc lamp, the new saver is said to save 25
per cent on carbons.
L-1199—A SPECIAL projection scope for
easy focusing of screen images is described
in a single sheet issued by Pi-ojection Optics
Co., Inc. The scope, which is illustrated,
provides six-time magnification, covers
the entire screen and stage and is easily
mounted and yet entirely rigid.
L-1200— The Richmond Products Co. has
recently made available to theatremen a
two-color mailing piece describing the
Silent Page. Pictures show how the changeable
copy face may be used for paging theatre
patrons silently, indicating ramp position
or conveying other messages to a
theatre audience without disturbing them.
L-1201 Autocrat, Inc. is the source of
a new two-color folder on drive-in theatre
in-car speakers. The folder shows both
post type speakers, and in-car units in a
variety of models, materials, and finishes.
SAVE MORE ON CARBONS
Patents Pending
CALI CARBON COUPLERS
Let You Burn All the Carbon
"They're Expendible"
The most popular carbon saver, used by more
theatres than ALL other makes COMBINED
At all progressive supply houses.
Prices per hundred, postpaid.
m. tither size $2.00
;h or gmm $2.50
I \M tor
ORDER
NOW
$3.00
Full Refund
If not 100%
Satisfied
Most economical carbon sayer you trer uterf.'
CALI Products Company
^orjorie Way Sacramento 17, (
For full information use the postagc-poid blue card, in this issue. Write in this ad's key nu nber, 50-D
50 The MODERN THEATRE SECTION

i the
, the
]
with
;
A
;
the
of the Jamison Mfg. Co. In addition to
many items of playground equipment for
drive-in theatre, bicycle racks for use
the conventional theatre are shown.
special piece of literature is included on
new Teeter-Glider, a unit which combines
teeter totter features with swing aci
L-1202—A POSITIVE CARBON COOLER of the
Inter-Continent Equipment Co. is described
with diagrams, photographs, and explanatory
copy in a four-page folder now available
to theatremen.
According to the manufacturer, greater
brilliance, higher amperage, and greater
economies are possible with the use of this
Huff cooler.
L-1203 The patron comfort advantages
of Hewitt Restfoam rubber cushioning for
theatre seats is described in a new folder
issued by Hewitt-Robins, Inc. The literature
illustrates various ways and places in
which the latex cushioning can become a
business advantage.
L-1204—DiAGRAMATic DRAWINGS are used
effectively in a new catalog of the Imperial
Brass Mfg. Co. to show close-ups of
Watrous valves in stools and urinals for
theatre restrooms. Cut-away photographs
show internal operation of the valves themselves
and educational copy describes construction
details.
L-1205 The Kenro Ice Cream vending
machine is presented in two bulletins
published by Eastern Engineering & Sales,
Inc. Specifications, advantages, operation,
construction and durability are discussed.
Methods of loading are described. The
machine vends a chocolate covered ice
cream bar on a stick.
L-1206 Heyer-Shtjltz reflectors and
the pinhole plate slides for aligning optical
systems are described in current literature
of Heyer-Shultz, Inc. Instructions for using
pinhole plate make it an easy matter
to keep optical elements in line.
L-1207 Hand soap for use in washroom
dispensers is the subject of a booklet issued
by Pinnell System, Inc. Ingredients in the
soap are listed and cleaning power is described.
Sanax liquid soap for polishing
and waxing aU types of floors and Solarbrite
liquid scrub soap are also discussed.
L-1208 Four pages of illustrations and
operating costs are contained in a booklet
of the Jayhawk Popcorn Co. The literature
describes the firm's completely automatic
coin-operated popcorn machine which
delivers a bag of freshly popped corn when
the customer puts a dime in the slot.
The booklet describes the popper cabinet
as being made of 20-gauge steel with high
temper steel and precision bronze gears in
a cast aluminum housing. All bearings are
self-lubricating. The unit can be plugged
into any 110-volt, 60-cycle, AC outlet.
L-1209 — All-steel playground equipment,
with special colored inserts on new
items, is described in the 36-page catalog
tion.
With RCA's NEW
Comprehensive Parts and Repair Plan
You GET maximum protection against
costly shutdowns with the RCA Comprehensive
Pans and Repair Plan. It's tailored
to fit your individual needs, regardless of
make or type equipment you use.
The money-saving security advantages
of this Plan are yours at a cost so low, a
few admissions daily pay for it. Some of
the services you get are:
. . .
Replacement of vacuum tubes, exciter
lamps and mechanical parts for sound
equipment which fail from normal ussge
including amplifiers, soundheads,
power supplies, faders and speakers.
A-1 maintenance of your projectors.
Material installed in the booth by your
projectionist is supplied by RCA, transportation
prepaid.
Replacement parts for arc lamps, power
supplies (including tubes for reaifiers),
magazines, hand and automatic rewinds,
film splicers. The plan can even include
such expendables as reels, film cement, lens
cleaner and oil!
Major repairs and complete overhaul
of projectors, intermittent assemblies and
motor-generators are included, too. For
such repairs outside the theatre, RCA pays
labor and transportation as well as material
costs. And you can even get a "loaner" unit
at no charge while yours is being repaired.
Don't gamble with costly, unexpeaed
repairs. Protect yourself with the RCA
Comprehensive Parts and Repair Plan.
Write for free new folder— "Performance
Security.
RCA SERVICE COMPANY. IMC.
A RADIO CORPORATION ofAMERICA SUBSIDIARY
CAMDEN, NEW JERSEY
/j(/a0 to ^oKotct. .j^cm a ^ick^eaZ^/
^ CYCL§RAMIC;s
'* i -
t* GIVES YOU "CENTER SEAT VISION
From every seat in the house!
^iJ j3 ."-^, Elimincles glare and dislortion! ... Gives amazing new depth!
Manufactured by
B. F. SHEARER COMPANY
2318 SECOND AVE. • SEATTLE, WASHINGTON • EUol 8247
'^^^ QPOiT QMII oinmeiToi.
(inillBllIM. flUAB ( HIMStN. III.. 301 CUT STREO. S«K FMHCISCO
• C«»«0». DOMINION SOUND lOUIPHlNI, 110. • OFFICtS IN PIIINtlUt tllltS
BOXOFFICE November 4, 1950 51

j
tern
aboui PEOPLE / and PRODUCT
B. Milliken, president of Television
Equipment Corp., announces that
his company has completed negotiations to
build the first commercial color television
equipment for Columbia Broadcasting Sys-
and Remington Rand, Inc.
This action follows closely the tentative
approval of the Columbia Broadcasting
system color television system granted by
the Federal Communications commission.
John Shevlin has been appointed manager
of the Indianapolis resident sales office
of A.&M. Karagheusian, Inc., according
to an announcement by the company. He
will be in charge of Gulistan sales in the
state of Indiana with the exception of several
southern counties.
A circular mural, viewed first
light ond then in "block" light,
the outstanding effects obtainable
GLOCRAFT Black Light products.
GLOCRAFT Fluo Paint! and Theatrical Black
vailoble fri
Slil[![|| niin[IIS.inc.
4732 St. Clair Avenue • Cleveland 3, Ohio
"The First Name in Fluorescence"
1^
A. A. Simms and W. D. Stucky
One of the exhibits at the recent national
Allied convention in Pittsburgh was
EFFICIENT • DEPENDABLE a display of new Heywood-Wakefield theatre
chairs. Greeting exhibitors were A. A.
Simms of New York, regional manager,
RECTIMERS
left, and Walter D. Stucky, Pittsburghfor
Evtry Type Projection Lamp
2-Tube
4-Tube
6-Tube
Single and
Three Phase
Models for
Angular Trim
Cleveland district representative.
High Intensity
• Copper Coated
Coa xial
High Intensity
• 1 K.W. High Intensity
• Low Intensity
Output Current • Smooth Long life
Low Operating Temperature
Flexibility in Control
Write today for hierafura oi
ASK
11 CITY PARK AVENUE
TOLEDO 2, OHIO
PROJECTION LAMPS •
SPOTLIGHTS REFLECTORS RECTIFIERS
Egert
Fields
The Oxford Electric Corp. recently announced
the appointment of the Egert &
Fields Co. as its representatives to contact
the industrial trade in the New York territory,
according to John Proctor, general
sales manager of Oxford.
The appointment of Egert & Fields supplements
and completes Oxford's representation
in the New York territory, inasmuch
as Oxford has already appointed the
Land-C-Air Sales Company as its representatives
to contact the jobber and distributor
trade.
Laurence Scott has been named acting
superintendent of the Texileather division
of Texileather Corp., succeeding W. P.
Giddings, who resigned. He had been assistant
to J. K. Weidig, vice-president.
Super Cleaned Theatres Make Bigger Profits
The Super saves money for you and makes money for you. It enables one person
Royal Dadgett, former projectionist at
the Warner State Theatre, Manchester,
Conn., is new in the booth at the Rialto
Theatre, Hartford, succeeding Peter Gillespie.
to do more cleaning than a large staff working with brooms or domestic type
vacuum cleaners. An attractive Super-cleaned theatre; pictures shown on a
clean, bright Super-cleaned screen with sound holes cleared of dust and
dirt, give you a better boxoffice and a bigger net profit.
Designed and built to meet the cleaning problems ond needs of
theatre owners, the Super Specialized Theatre Cleaner cleans everything,
everywhere quickly, with less effort and for less cleaning
cost.
Equipped for wet pickup at small extra cost, your Super
can save many dollars on the cleaning of floor coverings
alone. Carpets are shampooed right where they
lie. Mop water from bare floors of all kinds is
quickly and thoroughly removed. Leading theatres
all over America are Super-cleaned because
the Super provides a specially designed
tool to meet squarely every theatre
cleaning item from the floor to 10-20-
30 feet up. Ask your supply dealer
for a demonstrotion in your
Your Supply
Dealer or — ^^_, .
,
Write Us. fat^i ^ Company, Inc.
1941 N. 12111 St.. Toledo 2. Ohio
SUPER SUCTION
SINCE 1911
THE DRAFT HORSE OF POWER SUCTION CLEANERS"
. , w r- ^^Mi^ni I m own theatre, or write
52 The MODERN THEATRE SECTION

j( {OFFICE BAROMETER • EXHIBITOR HAS HIS SAY
liTURE CHART • REVIEW DIGEST • SHORTS. CHART
JIDRTS REVIEWS • FEATURE REVIEWS • EXPLOITIPS
BookinGuide
jBOXOFFIC
FIRST RUN REPORTS
This chart shows the records made by
pictures in five or more of the 21 key cities
checked. As new runs are reported, ratings
axe added and averages revised.

: EXHIBITOR HAS HIS SAY ABOUT
PICTURES
Just as the BarometeT page shows first run reports on current pictures, this
department is devoted for the most part to reports on subsequent runs, made
by exhibitors themselves. A one-star contributor is new, two stars means the
exhibitor has been writing in for six months or longer, and a three-star contributor
is a regular of one year or more. All exhibitors welcome. Blue Ribbon
pictures are marked thus W.
COLUMBIA
Streets of Ghost Town (Col) — Charles
Starrett, Smiley Burnette, George Chesebro.
Tills is average western fare wliich pleased
the Fri., Sat. crowd and did average weekend
business. It is just another western. Played
Fri., Sat. Weather: Good.—E. M. Preiburger,
Dewey Theatre, Dewey, Okla. Small town patronage.
* * *
EAGLE LION CLASSICS
Boy From Indiana I.ELC)—Lon McCallister,
Lois Butler, Billie Burke. The picture was
not so hot and was not in Technicolor, but
everyone had high praise for Lon and said
he was the one that made it presentable on
the screen. Played Sat., Mon. Weather:
Good. — Sam Holmberg, Regal Theatre,
Sturgis, Sask. Rural patronage. • * *
Mickey (ELO—Lois Butler, Bill Goodwin,
Irene Hervey. This is a nice family show
and business was good.—Frank Smith, Majestic
Theatre, Eureka, Mont. Small town patronage.
* *'*
Naughty Nineties, The (ELO—Reissue. Bud
Abbott, Lou Costello. For me these two guys
are like money in the bank. My patrons never
get enough of them, and I make sure I don't
play them too close together. This is one of
their very best—laughs throughout. The print
was new and although the sound level on it
was good, I had to run wide open because the
audience laughed so loud and long. Grab
this one, if A&C go in your town. Played
Sun., Mon. Weather: Good.—Carl Neitzel,
Juno Theatre, Juneau, Wis. Local and surrounding
territory patronage. * * *
LIPPERT PRODUCTIONS
— Baron of Arizona (LP) 'Vincent Price.
Ellen Drew, Beulah Bondi. I missed this one
but comments were poor and draw the same.
Played Fri., Sat. Weather: Fair.—W. L. Stratton.
Lyric Theatre, Challis, Ida. Small town
patronage.
* * '
Rocketship XM (LP)—Lloyd Bridges, Osa
Massen, John Emery. I doubled this with
"The Desperadoes," a reissue from Columbia,
and they did above average business. The
price was right on both, so I made a little
money and had good comments from all.
I'd say play this, by all means. Played Fri.,
Sat. Weather: Very warm.—Don Donohue,
Novate Theatre, Novato, Calif. Small town
*
and rural patronage.
METRO-GOLDWYN-MAYER
Annie Get Your Gun (MGM)—Betty Hutton,
Howard Keel, Louis Calhern. Tliis one
really boomed, but again it's the same old
story. I have a rough percentage deal here
.so what Loew's Inc. and my landlord takes
leaves "nuthin' " for me. That's my trouble—
I'm percentaged to death, both fore and aft.
However, this is a honey of a picture but is
my last on these terms. Played Sun., Mon.
Nevadan, The iCol» — Randolph Scott,
Dorothy MaJone, Forrest Tucker. Isn't this a
little dandy? You can't go wrong with this
team. They are just right for the small towns.
Weather: Fair.—Don Donohue, Novato Theatre,
Played Fri., Sat. Weather: Good.—Curt and
Novato, Calif. Small town and rural patronage.
Elsie Bigley, Princess Theatre. Humeston,
Iowa. Rural and small town patronage. •
Big Hangover, The (MGM)—Van Johnson.
Elizabeth Taylor, Percy Waram. They had a
good trailer on this one, but you would never
know that it was a comedy. I had a large billboard
on the outside telling them that it was
a comedy and all my advertising stressed
that it was another Lost Weekend. You see,
I had seen it before, and remembered that
they mentioned "The Lost Weekend." This
picture, I believe, would have cost me a loss
otherwise, but with the Lost-Weekend angle,
it showed a nice profit. Played Sun.. Mon.
Weather: Fair.-Howard C. Bayer, Iowa Theatre,
Schleswig. Iowa. Small town and rural
patronage.
Challenge to Lassie (MGM) — Edmund
Gwenn, Donald Crisp, Geraldine Brooks.
That fabulous "Lassie" business has gone to
the dogs. We had a very poor boxoffice take
on this one, and a lot of kid trade, but then
the picture wasn't sold at a price to compensate
for this. It is a fair enough story, but
why not have it in America, Leo? Played Fri.,
Sat. Weather: Cool and rain.—Ken Christianson,
Roxy Theatre, Washburn. N. D. Small
town patronage. * ' *
Happy Years, The (MGM)—Dean Stockwell,
Darryl Hickman. Scotty Beckett. Dean Stockwell
is a splendid actor but after all, one
lone actor cannot make a good movie. The
other actors were very mediocre. The Technicolor
was good but the story was dull in
places. Candidly, I'd say it was dumb—or
have I lost my sense of humor? Played Sat.,
Sun. Weather: Good.—T. M. Patton, Scenic
Paint Car to Exploit
Their Better Pictures
/-»URT and Elsie Bigley of the Princess
Theatre at Humeston, Iowa add this
comment to their most recent reports on
pictures played:
"We really get quite a bang from reading
about what some of the "boys and
girls' have to say. Also, we might add
that we get some good advice for free!
We really believe that in this type of
business, no one should get too old to
learn.
"We have been trying out a corny idea.
It has been paying dividends for us so
we will pass it along. We advertise in
towns besides our own, and when we have
a good one coming up, we just paint the
car (with colored whiting) with advertising,
in about every color there is. This is
low-brow stuff and takes some work to
get on and off again, but if you will just
case up on your pool-playing, you'll find
the time and get results."
More Co2or Pictures Are
A Must Now, He Says
GREAT DAN PATCH, THE (UA) —
Dennis O'Keefe, Gail Russell, Ruth Warrick.
This is a grand family picture, a
moderate Sunday picture. Color shows at
nearby theatres, indoor and outdoor, with
action, plus a threat of rain, held our
gross down. More color pictures are a
must now. TV color will force it upon us.
Played Sun., Mon. Weather: Warm and
threatening.—Arden A. Richards, Craigsville
Drive-In Theatre, Craigsville, VV. Va,
Farmer and coal miner patronage. *
Theatre. Lexington, 111. Small town patronage.
1
• * •
Neptune's Daughter (MGM)—Esther Williams,
Red Ekelton, Ricardo Montalban. The
boxoffice wasn't bad with this, but the
weather was cold and thus we were below
average. We like Williams and Skelton. Played
Tues., Thurs. Weather: Cold. — Robert B.
Tuttle, Sky Drive-In Theatre, Adrian, Mich.
Rural and city patronage. •
Outriders, The (MGM) — Joel McCrea,
Arlene Dahl, Barry Sullivan. This is a very
good western in Technicolor wliich failed to
do the business I expected on Sun., Mon. The
picture had probably been milked before I
got it. Those who came were pleased and
I broke even. Played Sun., Mon. Weather:
Good. — E. M. Freiburger, Dewey Theatre,
Dewey, Okla. Small town patronage. *••
Reformer and the Redhead, The (MGM)—
Dick Powell. June Allyson, David Wayne. This
is a good comedy. However, it failed to do
average business here. This was played over
Columbus day, when schools were closed. In
a way I expected a little more action, bat
when I counted the cash, no soap. It ran below
average. Weather: Fair.—Don Donohue,
Novato Theatre, Novato, Calif. Small town
*
and rural patronage.
i-San Francisco (MGM)—Reissue. Clarit
Gable, Jeanette MacDonald. Spencer Tracy.
A very poor trailer spoiled this one. It showed
its age too much. Gable was never better and
the picture is still good, but I couldn't get
them in to see it. If I had it to do over
again. I think I would skip the preview.
Played Wed., Thurs. Weather: Warm.—Carl
Neitzel. Juno Theatre, Juneau, Wis. Local
and surrounding area patronage.
* * *
Yellow Cab Man, The (MGM)—Red Skelton,
Gloria DeHaven. Walter Slezak. Leo roar,
on the title of this one because he saw the
picture. It's a scream from start to finish as
Red Skelton goes through the routines, old
and new, that have the cash customers in the
aisles most of the time. I once heard that
Metro just couldn't make a comedy, which
is a big laugh itself after some of the top
product Leo has come up with lately.—Arthur
Goldstein, Ute Theatre, Strasburg, Colo.
Small town and rural patronage.
v'
PARAMOUNT
Captain China (Para)—John Payne, Gail
Russell, Jeffrey Lynn. This was a good story,
with plenty of action. My folks liked it-
Played Tues.. Wed.—Frank Sabin, Majestic
Theatre, Eureka. Mont. Small town patron-
• ••
age.
Eagle and the Ilawk, The (Para) — John
Payne, Rhonda Fleming, Dennis O'Keefe.
This is just a fair color western and did not
do the business that I expected. Comments lents j
on it were poor. Played Fri., Sat. Weather: ;her: |
BOXOFFICE BookinGuide :: Nov. 4,
I

Good.—W. L. Stratton, Lyric Theatre, Challis.
Ida. Small town patronage. * * *
Fancy Pants (Para) — Bob Hope, Lucille
Ball, Bruce Cabot. This i.s tops. If your patrons
don't come out for this one, close your
theatre and take up plumbing. Hope is always
good for laughs and business in this
situation.—Arthur Goldstein, Ute Theatre,
Strasburg, Colo. Small town and rural patronage.
Furies, The (Para) — Barbara Stanwyck,
Wendell Corey, Walter Huston. I am not saying
"who," but in our opinion, someone in
this picture should get the Academy Award.
The reason we can't say who should get it is
that they all put in very good performances,
that only top actors can do. It was taken
very well here by all and played to the average
crowd. Due to the bad weather, many
were held at home. Played Sat., Mon.
Weather: Snow and rain.—Sam Holmberg,
Regal Theatre, Sturgis, Sask. Rural partonage.
• * *
Geronimo! (Para)—Reissue. Preston Foster,
Ellen Drew, Ralph Morgan. This is too old
for us. It let us down very badly. It should
be sold as a program picture for double billing.
Played Fri., Sat. Weather: Cool.—Harland
Rankin, Rankins Enterprises, Chatham,
Ont. Rural patronage. • * *
Great Lover, The (Para) — Bob Hope,
Rhonda Fleming, Roland Young. And to
think I paid top money for this one! This
was probably made before Movies Were Better
Than Ever. Hope needs Bing to put 'em
over. Played Fri., Sat., Sun.—Frank Sabin,
Majestic Theatre, Eureka, Mont. Small town
patronage. * * *
Paid in Full (Para) — Robert Cummings,
Lizabeth Scott, Diana Lynn. This is very
poor for a small town. Even with bank
night it didn't do 70 per cent of average.
Doubled with "The Golden Gloves Story"
(ELC), it was played Fri., Sat. Weather:
Fair.—Don Donohue, Novato Theatre, Novate,
Calif. Small town and rural patronage.
Wild Harvest (Para)—Alan Ladd, Dorothy
Lamour, Robert Preston. I played this picture
again within two years, and did better on it
this time than before. It's a natural for the
farmers. They really liked it, and of course
they showed it by turning out for it. Played
Tues., Wed. Weather: Rain. — Howard C.
Bayer, Iowa Theatre, Schleswig, Iowa. Small
town and rural patronage. • *
Wild Harvest (Para)—Alan Ladd, Dorothy
Lamour, Robert Preston. We traded "Song of
Surrender" for a repeat run on "Wild Harvest,"
and are not sorry either, as EHHS reports
on "Surrender" were not favorable. We
An Interesting Story
With This Musical
DAUGHTER OF ROSIE O'GRADY
(WE)—June Haver, Gordon MacRae,
James Barton. I have read so many
favorable reports on this that anything
I say will be superfluous. However, I
must have my "say." For once they made
a musical with an interesting story to it.
It has a little bit of everything and a
whole lot of something. The tall tap
dancer was good. Is he going to be another
Dan Dailey? Played Sun., Mon.
Weather: Rain.—Marcella Smith, Vinton
Theatre, McArthur, Ohio. Small town
patronage. * * *
*
•
believe this "Wild Harvest" is Alan Ladd's
best picture he ever made, and one of Paramount's
better pictures. It is okay for our
money. Played Tues., Wed. Weather: Indian
summer.—Ken Christiansen, Roxy Theatre,
Washburn, N. D. Small town patronage. • * *
REPUBLIC
Brimstone (Rep)—Rod Cameron, Adrian
Booth, Walter Brennan. I swapped this for
"House by the River." It's a little old but
they liked it. I doubled it with "David Harding,
Counterspy" (Col) and together they did
average business, so I can't complain. Played
Fri., Sat. Weather: Fair.—Don Donohue,
Novato Theatre, Novato, Calif. Small town
and rural patronage.
•
Hills of Oklahoma (Rep)—Rex Allen, Elizabeth
Eraser, Robert Karnes. We doubled this
with "I, Jane Doe" and had a full house
Sunday and did fair business the ne.xt night.
Allen's singing isn't bad. Weather; Mild Sun.,
cold Mon,—Robert B. Tuttle, Sky Drive-In,
Adrian, Mich. Rural and city patronage. •
Old Los Angeles (Rep) — William Elliott,
John Cai-roU, Catherine McLeod. They should
Sam Wants to Hear
From These Exhibitors
7ICTING as a microphone for Sam
Holmberg of the Regal Theatre at
Sturgis, Sask., we broadcast the following
message:
"May we, through the medium of yeur
paper, say 'hello' to the manager of the
Metropolitan in Iowa Falls, Iowa and to
the manager of the Strand in Ackley,
Iowa? I met these two fellows when I
was down in the corn state last year,
and they really have a couple of lovely
theatres. And say, fellows, let's have some
reports from you in EXHIBITOR HAS
HIS SAY.
"Also, could we have a report on how
Jim Mote is doing with his Friendship
Theatre in Sterling, Okla. Is Jim getting
back on his feet again? We all surely
hope so."
have kept this there! And they say Movies
Are Better Than Ever. If they want to keep
the slogan, they had better can half the product
they are putting out. Played Sat., Mon.
Weather: Good.—Sam Holmberg, Regal Theatre,
Sturgis, Sask. Rural patronage. * * *
Prince of the Plains (Rep)—Monte Hale,
Paul Hurst, Shirley Davis. This is the poorest
Monte Hale I have run so far. There is
too much talk, no western music, dark scenes.
Monte hasn't done any extra business for
me since he stopped making Trucolor westerns.
This is the first poor western I have
played from Republic. Played Fri., Sat.
Weather: Fair.—Carl Neitzel, Juno Theatre,
Juneau, Wis. Local and surrounding area patronage.
* * *
Sands of Iwo Jima (Rep)—John Wayne,
John Agar, Adele Mara. John Wayne can be
proud of his part in this production—he did
a nice job. So did all the other chaps in the
cast. It will get business, but it's rugged.
Played Fri., Sat., Sun. Weather: Okay. —
Frank Sabin, Majestic Theatre, Eureka, Mont.
Small town patronage. • • *
Wake of the Red Witch (Rep)—John
Wayne, Gig Young, Gail Russell. The title
was enough to kill this Republic so-called
"big-one." The word "red" and "witch" are
really killers in a small town. Let's wake up.
Calls Picture Perfect:
Exhibitor Made Proud
STARS IN MY CROWN (MGM)—Joel
McCrea, Ellen Drew, Dean Stockwell,
Pictures like this make an exhibitor proud
that he's in show business. We played to
a full house both nights. Joel McCrea
was perfect as the minister. In fact, I'd
say the picture was perfect. Please give
us more like it. Played Sat., Sun.
Weather: Good.— T. M. Patton, Scenic
Theatre, Lexington, 111. Small town patronage.
* * *
Hollywood, on our titles! Also, the story is
too slow-moving and pictures of this type
have limited appeal. Even John Wayne could
not save this from being a loss at the boxoffice.
This is my first and last Republic
picture on a Sunday playdate—people remember.
Played Sun., Mon. Weather: Indian
summer.—Ken Christiansen, Roxy Theatre,
Washburn, N. D. Small town patronage. * * *
20th CENTURY-FOX
Beautiful Blonde From Bashful Bend, The
(20th-Fox)—Betty Grable, Cesar Romero,
Rudy Vallee. This picture had nothing but
high praise here at the Regal from all its
patrons. This is one of the best comedy
westerns we have had. Many came back the
second night to see it. We had people the
second night that have rrot been to shows
j
in years, and they all went away happy. Thej
only trouble was that it was too short, but we
}
doubled this with "A Chump From Oxford,"!
with Laurel and Hardy, and we had one of j
the best double bills of the year. Play these)
two together and pack 'em in, pardner!
Played Sat., Mon. Weather: Good.—Sam
Holmberg, Regal Theatre, Sturgis, Sask.
Rural patronage. * * *
Broken Arrow (20th-Fox)—James Stewart,
Jeff Chandler, Debra Paget. This is an excellent
western which did very, very good
business. This picture has everything for a
small town showman—even Bill Wilkerson,
a Dewey Indian, who had a speaking part in
it—although I did not know this in time to
exploit it. Naturally, it showed a profit.
Played Tues., Wed., Thurs. Weather: Good.
—E. M. Freiburger, Dewey Theatre, Dewey,
Okla. Small town patronage. * * *
Gunfighter, The (20th-Fox)—Gregory Peck,
Helen Westcott, Millard Mitchell. This is.
very good and a small town natural, as are
all superwesterns. Tliis is above average as
to draw. Played Fri., Sat. Weather: Good.—
W. L. Stratton, Lyric Theatre, Challis, Ida.
•
Small town patronage.
Gunfighter, The (20th-Fox)—Gregory Peck,
j
Helen Westcott, Millard Mitchell. This fine
picture doesn't have the hard-riding, fistfights,
and gunplay that the ordinary western
has, but when things do happen, they
happen fast. The audience interest was held
throughout because of the different story
twist and the excellent acting of Gregory
Peck and the supporting cast. I'm sorry to
say that I just broke even on the show but
Friday night I bucked a football game and
Saturday night the farmers were all tuckered
out, as the hunting season just opened. Played
Fri., Sat.—Carl Neitzel, Juno Theatre, Juneau,"
Wis. Local and surrounding area patronage.
* * *
Night and the City (20th-Fox)—Richard
(Continued on page 4)
BOXOFFICE BookinGuido :: Nov. 4, 1950

Played Fri., Sat. Weather: Warm.—L. Brazil
Exhibitor Has His Say
jr., New Theatre, Bearden, Ai-k. Small town Those Who Had Seen It I
(Continued from page 3)
patronage.
Advertised It for Him
^
Widmark, Gene Tierney, Google Withers. CLouisa (U-D—Ronald Reagan, Charles SECRET GARDEN, THE (MOM) —
This picture failed to draw and failed to Coburn, Ruth Hussey, Edmund Gwenn. This
Margaret O'Brien, Herbert Marshall,
please, probably because it was made in England
and some of the cast were English. but about four o'clock on Sunday afternoon
one is a pip! It really started off with a bang,
Dean Stockwell. This is a beautiful picj
ture that the entire family will enjoy if
|
Customers said the story was hard to follow. it started to rain, and it didn't let up through
you can get them in. I played this one
Play it some rainy night. I took a loss on it. Monday, thus cooling the run. At that it
day and put a little work into selling it.
Played Fri., Sat. Weather: Good.—E. M. did nearly as well as "Winchester '73" and
Also, the theatres near me did me a
Freiburger. Dewey Theatre, Dewey, Okla. "Ma and Pa Kettle Go to Town." Play it,
favor—they played it first, and the people
who had already seen it were my best
Small town patronage. * * * by all means—it's a pleasure to watch them
smile as they leave. Played Sun., Mon.
advertising. I made a little money on it
State Fair (20th-Fox) — Reissue. Dana Weather: Rain.—Don Donohue, Novato Theatre,
Novato, Calif. Small town and rural pa-
and all comments were good. Played
Andrews, Jeanne Grain, Dick Haymes. This
Tuesday. Weather: Good.—Carl Neitzel,
was most timely, as most of our fall fairs are tronage.
Juno Theatre, Juneau, Wis. Local and
around us now. We enjoyed excellent business
with this on our Canadian Thanksgiving day. Ma and Pa Kettle Go to Town (U-I) — surrounding area patronage. * * *
Played Mon., Tues. Weather: Rain.—Harland Marjorie Main, Percy Kilbride, Richard Long.
Rankin, Plaza Theatre, Tilbury, Ont. General
patronage.
Anyone who fails to play this and "Francis"
is missing the boat. You will wonder where Princess Theatre, Humeston, Iowa. Rural and
'
the people came from and will see plenty of small town patronage.
new faces. Played "Francis" Thurs., Fri., Sat.
UNITED ARTISTS
Barricade (WB)—Ruth Roman, Dane Clark,
and the Kettle picture on Sun., Mon.
Love Happy (UA) — Marx Bros., Ilona
Raymond Massey. This is about average as a
Weather: Good.—W. L. Stratton, Lyric Theatre,
Challis, Ida. Small town patronage. * * * western and did about 70 per cent normal
Massey, Vera-EUen. If it's a laugh show you
are after, this one will do the job, but don't
business. The pictiure is a little too rough to
expect it to do too much business. As usual, Ma and Pa Kettle Go to Town (U-I) — satisfy the women but the men liked it.
the piano holds the interest. Played Fri., Sat. Marjorie Main, Percy Kilbride, Richard Long. Played Sun., Mon. Weather: Good.—W. L.
Weather: Good.—W. L. Stratton, Lyric Theatre,
Challis, Ida. Small town patronage. • * •
mean the kind that went into the griddle-
town patronage.
This is corn by the armload, and I don't Stratton, Lyric Theatre, Challis, Ida. Small
cakes. You can let this make you a couple of
Mrs. Mike (UA) — Dick Powell, Evelyn
Fighting 69th, The (WB)—Reissue. James
Keyes. J. M. Kerrigan. Once a year the Methodist
ladies sponsor a movie, receiving all the
been kicking this one around for a long time.
Cagney, Pat O'Brien, Dennis Morgan. I've
net proceeds, and this time they chose "Mrs. Bought Film for Seli
Finally I played it two days midweek and did
Mike." By selling tickets in advance, they
all right. It is something different in the
But It Drew Crowd
usually clear a neat sum, regardless of
war film cycle, as it deals with the First
whether the picture is good or bad. However,
DAMNED DON'T CRY, THE (WB)—
World War. Warners really put a cast in
Joan Crawford, David Brian, Steve Cochran.
I bought this because I wanted to
I think most of them were real well pleased
this one. It even pleased the women patrons
with their selection, except for the scenes
who usually don't care for blood and thunder.
see it, but did not expect it to draw.
where Mrs. Mike was in labor. All agreed
My salesman cut the price on it (the guy before
him really' put one over on me) and I
that that could well have been omitted. The
However, it surprised me. I think people
like Joan Crawford so well, they don't
picture was very depressing in spots. Others
don't regret playing it. If you have some
care what she plays in. This would not
wise, it was very good. Played Wed., Thurs.
clinker under contract, why not trade for
Weather: Good.—T. M. Patton, Scenic Theatre,
Lexington, 111. Small town patronage.
Wis. Surrounding area patronage. * * *
be considered a smaU town picture. However,
if you can buy it right, do so, as
this?—Carl F. Neitzel, Juno Theatre, Juneau,
your patrons will not be disappointed.
It has a good story and good acting. Flaxy Martin (WB)—Virginia Mayo, Zachary
Scott, Dorothy Malone. They are working
So Young, So Bad (UA)—Paul Henreid, Played Tues., Wed. Weather: Warm.—
Catherine McLeod, Grace Coppin. This was Marcella Smith, Vinton Theatre, Mca
picture I ordinarily couldn't use, but the Arthur, Ohio. SmaU town patronage. *** poor Virginia to death and we're starving to J
death. Let's all take a holiday. Played Wed., 1
salesman gave me a bright idea. Use it for a
Thurs. Weather: Fair. — Harland Rankin, ''
midnight show. Well, fellows, I did. It is the
Rankin Enterprises, Chatham, Ont. Small
first midnight show I've ever had. It was a quarters, even if Universal does want a mortgage
on the popcorn machine.—Curt and Elsie
town patronage.
natural. If I had really put out some advertising
on this one, couldn't have seated them. Bigley, Princess Theatre, Humeston, Iowa. Perfect Strangers (WB)—Ginger Rogers,
*
Anyway, had a capacity crowd and bought Rural and small town patronage.
Dennis Morgan, Thelma Ritter. This is a
fair picture but failed to get them in. Played
this one right, so I made myself some
Sierra (U-D—Wanda Hendrix, Audie Murphy,
Burl Ives. This is a pretty good Techni-
Sun., Mon. Weather: Good.—W. L. Stratton,
money on it. I played it about four weeks
Lyric Tlieatre, Challis, Ida. Small town patronage.
ago. I suggest you play it as a midnight show
color western which did about average business.
However, it is not as good as some of
while the weather is still good. Played Saturday
night only. Weather: Cool.—Howard C.
the superwesterns. Played Sun., Mon. Young Man With a Horn (WB) — Kirk
Bayer, Iowa Theatre, Schleswig, Iowa. Small
Weather: Good.—W. L. Stratton, Lyric Theatre,
Challis, Ida. Small town patronage. * • * good musical picture, good story and cast.
Douglas, Lauren Bacall, Doris Day. 'Hiis is a
town and rural patronage. * *
It should do good business, especially in
UNIVERSAL-INTERNATIONAL
WARNER BROS.
towns where there are lots of Negroes. Played
Comanche Territory (U-I) — Maureen
Sun., Mon. Weather: Warm.—L. Brazil jr.,
Angels With Dirty Faces (WB)—Reissue.
O'Hara, Macdonald Carey, Will Geer. This
James Cagney, Pat O'Brien, Humphrey Bogart.
Although the rental was low, I didn't
New Theatre, Bearden, Ark. Small town patronage.
is a very good outdoor picture about Indians
and in color. Comments on it were good.
break even on this reissue. "Why, I don't
MISCELLANEOUS
know. If I could find the answer to why some
Ecstasy (Jewel) —Hedy Lamarr, Aribert
pictures click and others don't, my worries
Mog, Z. Rogoz. This is a wonderful picture
Good Picture Draws
would be over. There is a basketball scene in
that' really paid off at the boxoffice and
this picture that is very funny, and those who
pleased all those who came (and plenty
Due to the Book
did come enjoyed themselves. Played Tues.,
came) except a few who wanted to see .something
immoral. "nUs they were not able to
MRS. MIKE (UA)—Dick Powell, Evelyn Wed., Thurs. Weather: Cool.—Carl Neitzel,
Keyes, J. M. Kerrigan. This is a very Juno Theatre, Juneau, Wis. Local and surrounding
area patronage. * * * see as the picture is clean and beautiful
good picture and it surely has the needed
and holds the crowd so that you could hear
magnet to draw, due mainly to the book.
It will also satisfy 100 per cent. Play
Barricade (WB) — Ruth Roman, Dane a pin drop. Tlie advertising is wonderful,
it
1 used Sun., Mon. Weather: Cool.—W.
Clark, Raymond Massey. Here is a natural and the sound and print the best. Played
L.
Stratton, Lyric Theatre, Challis, Ida.
for a small town. We played it to our largest Tues., Wed.. Thurs. Weather: Clear and hot.
Small town patronage. • * * weekend gross since coming here. Played Fri., —Meivin M. Edel, State Theatre, Centralia,
Sat. Weather: Good.—Curt and Elsie Bigley, 111. Family patronage.
BOXOFFICE BooldnGuide :: Nov. 4, 1950 >o
I

I
j
1 120
;
111
I Bomba
I
1
107
;
121
Alphabetical Picture Guide Index and REVIEW DICES
'
Q- p cc o ocffiXQ:>iZxQca.Ezo^ aJ t^ oc o £m
. I I i I If 5 ° ll ia ^i i . I III
*
168 Abbott and Costello in the
Foreign Legion (82) U-l 7-22-50 +
Across the 155 Badlands (55) Col 9-16-50 ±
093 Adam and Evalyn (93) U-l 11-26-49 it
088 Adam's Rib (102) MGM 11- 5-49 +
143 Admiral Was a Lady, The 5-13-50 ±
(85) UA..
065 Alias the Champ (60) Rep 10-29-49 +
186 All About Eve (138) 20-Fox
I044AII Over the Town (88) U-l
9-16-50
6-11-49
-H-
±
087 All the King's Men (109) Col 11- 5-49 (+
094 Alvrays Leave Them Laughing
(116) WB 11-26-49 #
,108 Amazing Mr. Beecham, The (85) ELC 1-14-50 ±
101 Ambush (89) MGM 12-24-49 -f
090 And Baby Makes Three .11-12-49 +
(84) Col..
Annie Get Your Gun (107) 4-15-50 MGM..
082 Chief Apache (60) LP 10-22-49
134 ++
—
142 Arizona Cowboy. The (67) Rep 5- 6-50 ±
Arizona Territory ( ) Mono
.
Armored Car Robbery (67) RKO.... 157 6-17-50 +
'142 Asphalt Jungle, The (112) MGM.. 5- 6-50 ff
Astonished Heart, The (92) U-l 2-25-50 ±
Avengers, '160 The (92) Rep 6-24-50 ±
±
B -
095Bagdad (88) U-l
luO Backfire (91) WB 1-21-50
12-3-49
+
±
. Bandits of El 082 Dorado (56) Col.. .10-22-49 ±
072 Barbary Pirate (65) Col 9-17-49 ±
117 Baron of Arizona. The (97) LP 2-18-50 +
123 Barricade (75) WB 3-11-50 4-
i078 Battleground (118) MGM 10-8-49 -1+
133 Beauty on Parade (66) Col 4-15-50 -f
Belle Old 113 of Mexico (70) Rep 2- 4-50 ±
of Bells 109 Coronado (67) Rep 1-21-50 ±
Between Midnight and Dawn (89) Col
131 Beware of Blondie (66) Col 4- 8-50 ±
082 Beyond the Forest (96) WB 10-22-49 -f
170 Beyond the Purple Hills (70) Col... 7-22-50 +
.126 Big Hangover. The (82) MGM 3-18-50 +
138 Big Lift. The (120) 20-Fox 4-22-50 #
Big Timber (73) Mono
089 Big Wheel, The (92) UA 11-12-49 +
110 Black Hand (92) MGM 1-21-50 H
178 Black Rose, The (119) 20-Fox 8-19-50 4+
Blind Goddess, 052 The (88) U-l 7- 9-49 ±
112 Blonde Bandit (60) Rep 1-28-50 +
Blonde Dynamite (66) Mono
Blondie's 125 Hero (67) Col 3-18-50 ±
198 Blues Busters (64) Mono 10-28-50 +
Blue Grass of Kentucky (72) Mono. 1-28-50 +
159 Blue Lamp, The (S4) ELC 6-24-50 +
115 Bodyhold (63) Col 2-11-50 +
and the Hidden City
(71) Mono
Bomba on Panther Island (77) Mono. 1-14-50 +
156 Bond Street (107) Mono 6-10-50 ±
065 Border Incident (94) MGM 8-27-49 +
109 Borderline (88) U-l 1-21-50 #
190 Border Rangers (57) LP 930-51 +
181 Border Treasure (60) RKO 9-2-50 +
179 Born to Be Bad (94) RKO 8-26-50 ±
137 Boy From Indiana (66) ELC 4-22-50 +
184 Breaking Point, The (97) WB 9- 9-50 -f
199 Breakthrough (93) WB 11- 4-50 ±
083 Bride for Sale (87) RKO 10-29-49 +
149 Bright Leaf (110) WB 5-27-50 H
[158 Broken Arrow (93) 20-Fox 6-17-50 -H
Buccaneer's Girl (77) U-l 3-4-50 +
|178 Bunco Sguad (67) RKO 8-19-50 ±
c
141 Caged (97) WB 5- 6-50 +
126 Captain Carey, U.S.A. (83) Para.... 2-25-50 +
388 Captain China (98) Para 11- 5-49 J-
L39 Captive Girl (74) Col 4-29-50 -f-
±
132 Capture, The (91) RKO 4- 8-50
131 Cargo to Capetown (80) Col 4- 8-50 166 Cariboo Trail, The (81) 20-Fox 7-15-50 +
lS9Ca5sino to Korea (58) Para 9-30-50 +
(70) Col 195 Chain Gang 10-21-50 ±
113 Chain Lightning (94) WB 2-4-50 +
)g4Challenge to Lassie (76) MGM 10-29-49 ±

tt Very Good; + Good; - Fair; - Poor; = Very Poor. In the sununory t^ is rated as 2 pluses, = as 2 minuses.
^
1090 Free for All (83) U-l
1187 Frisco Tornado (60) Res
1133 Frontier Outpost (55) Col...
1187 Fuller Brush Girl. The (85) Col
1163 Furies, The (107) Para
1112 Gay Lady. The (96) ELC 1 28-50
1128 Girl From San Lorenzo. The (59) UA 3 25-50
1060 Girl in the Paiiitino. The (90) U-l 8- 6-49
1106 Girls' School (62) Col 1.
1188 Glass Menanerie. The (107) WB.... 9. 23-50
1105 Glass Mountain. The (97) ELC 1 7-50
1139 Golden Gloves Story, The (77) ELC 4 29-50
1081 Golden Madonna, The (88) Mono. .10-
1088 Golden Stallion. The (67) Rep 11-
1129 Golden Twenties. The (68) RKO 4-
1152 Good Humor Man, The (82) Col... 6' 3-50
1149 Good Time Girl (81) ELC 5- 27-50
1072 Great Lover. The (80) Para 9-
1159 Great Jewel Robber, The (91) WB.. 6 24-50
1123 Great Plane Robbery (61) UA 3 11-50
1105 Gre,it Rupert, The (87) ELC 1- 7-50
1118 Guilty Bystander (92) ELC 2 18-50
1105 Guilty of Treaion (85) ELC 1- 7-50
1087 Gun Crazy (Reviewed as Deadly
Is the Female (87) UA 11.
7-50
22-49
5-49
l-sn
17-49
5-49
29-50
1171 Gunfire (59) LP 7-
29-50
1140 GunfiDhler, The (84) 20-Fox 4-
25-50
1119 Gunmen of Abilene (60) Rep 2-
Gunslingers (55) Mono

i
MGM
Very Good; + Good: — Fair; — Poor; = Very Poor. In the summary ++ is rated as 2 pluses. = as 2 minuses.
ijl Prairie. The (65) LP 10-29-49
ij.
Pretty Baby (92) WB 7-29-50
i Prince of Foxes (107) 20-Fox 8-27-49
Prisoners in Petticoats (60) Rep... 9-23-50
Prison Warden (62) Col 12-10-49
Q
Quicksand (79) UA 3- 4-50 ft
R
(tailar Secret Service (59) LP 1-28-50 ±
Raiders of Tomahawk Creek
+
(55) Col 11- 4-50
Ranoe Justice (57) Mono
! Range Land (56) Mono
il Ranrier of Cherokee Strip (60) Rep.. 11-12-49 +
ji Rapture (79) ELC 4-15-50 ±
il Reckless Moment, The (82) Col 10-29-49 +
jl Red O.inube. The (119) MGM 9-24-49 +
jl Red Desert (60) LP 12-31-49 ±
I' Red. Hot anil Blue (84) Para 6-25-49 ±
;)Red Shoes, The (134) ELC 10-23-48 +
i' Redwood Forest Trail (57) Rep 9-23-50 +
1 Reformer and the Redhead. The
(90) MGM 3-11-50 +
IReneoadcs of the Sage (56) Col... 1-21-50 ±
t Return of the Frontiersman (74) WB 5-20-50 ±
I Return of Jesse James. The (75) LP 9- 9-50 +
' RIner from Tucson (60) RKO 6-17-50 +
i in Riders the Sky (70) Col 12- 3-49 ±
Riders of the Dusk (57) Mono
1 Riders of the Range (60) RKO ...10-29-49 +
; Riding Hi(ih (112) Para 1-7-50 +f
IRiohl Cross (90) MGM 8-26-50 +
: Rocketship XM (78) LP 5-6-50 +
I Rocking Horse Winner. The 6-17-50 +
(90) U-l
; Rock Island Trail (90) Rep 5- 6-50 +
! Rocky Mountain (S3) WB 10-7-50 +
. Rogues of Sherwcod Forest (SO) Col. 7- 1-50 +
; Rookie Fireman. The (63) Col 9-16-50 ±
I Rugncd O'Riordans. The (76) U-l 12-17-49
I Run for Your Money. A (83) U-l .. 4-15-50
ilRusty's Birthday (60) Col 11-26-49
I ti I
E
ll |i jf
+ i i: i:
I Salt Lake Raiders (60) Rep 5-27-50
1 Salt to the Devil (Reviewed as
Give Us This Day) (120) ELC. .12-17-49
til Samson and Delilah (130) Para ...10-29-49
li! Saddle Tramo (76) U-l 9-2-50
ol 1! Sands Iwo Jima (109) Rep 12-24-49
1 I Sarumba (64) ELC 4- 1-50
1,1 Savage Horde. The (90) Rep 7- 8-50
1:1 Secret Fury. The (85) RKO 4-29-50
Ij; September Affair, The (103) Para. .10-21-50
I!) 711 Ocean Drive (102) Col 7-22-50
li' Shadow on the Wall (84) MGM... 3-25-50
1 I Shakedown (80) U-l 8-26-50
I;' She Wore a Yellow Ribbon (103) RKO 7-30-49
Showdown, The (86) Rep 9- 2-50
It!
l'' Sideshow (67) Mono 6-17-50
l;l Side Street (83) MGM 12-31-49
l'- Sierra (83) U-l 5- 6-50
lilSilenl Dust (82) Mono 11-26-49
1,1 Singing Guns (91) Ren 3-18-50
ff
ill Skipper Surprised His Wife, The (86)
5-13-50
City. Tlie l.lSleepino (85) U-l 9-9-50
I Snow Dog (63) Mono 7-22-50
! So Young. So Bad (91) 6- 3-50
UA
• Song of Surrender (93) Para 9-17-49
Sons of New Mexico (71) Col 1-21-50
I
I r Southside 1-1000 (73) Mono 10-14-50
li' South Sea Sinner (88) U-l 1-14-50
li Spring In Park Lane (91) ELC 10- 1-49
ill Spy Hunt (74) U-l 6-10-50
li'Square Dance Jubilee (79) LP 11-12-49
Souare Dance Katy (76) Mono
Stage Fright (110) WB ll ! 3- 4-50
ll. Stars Mv Crown (90) MGM 3- 4-50
in ...
l! I State Penitentiary (66) Col 6-10-50
1 . State Secret (97) Col 10- 7-50
I I Stella (83) 20-Fox 7-22-50
V
Storm Over Wyomins (60) RKO .. 2-18-50
liStory of Molly X. The (82) U-l. .11-19-49
II Story of Seahiscuit, The (93) WB 11-19-49
li Streets of Ghost Town (54) Col 8-12-50
liStromholi (81) RKO 2-25-50
lii Summer Stock (109) MGM 8-12-50
1' I
Sundowners. The (90) ELC 1-14-50
'
1
Sunset Boulevard (115) Para 4-22-50
ll Sunset the West (67) Rep 9-30-50
in
i; Surrender (90) Rep 10-21-50

CHECK RUNNING TIME WITH LOCAL EXCHANGES
FEATURE CHARI

Feature chart

CHECK RUNNING TIME WITH LOCAL EXCHANGES
FEATURE CHART
lEPUBLIC

.
.
SHORTS CHART
Short aubjecta, listed by company, m order oi release. Running time lollowa
title. First date is national release, second the date oi review in BOXOFFICE.
Symbol between dotes is rating irom the BOXOFFICE review. HVery Good.
+ Good. — Fair. — Poor. = Very Poor. © Indicates color photography.
Columbia
Prod. No. Title Rel. Date Ratinp Re>'il
I
ASSORTED COMEDIES
2426 One Shivery Nijht (I6V2) 7-13
2416 House About It (I6I/2) 7-20
+
±
1950-51 SEASON
3411 A Biunder-ful Time
(I61/2) 9. 7 - II
3412 Foy Meets Girl (..) 10- 5
3421 Two Roaming Champs
(16"2) 10-12
3422 A Silo and a Miss (..).ll-
.
9
CAVALCADE OF BROADWAY
2654 Leon and Eddies ( ) 7-27
.
1950-51 SEASON
3651 Tlie Versailles (. )
10-26
COLOR FAVORITES
(Technicolor
Reissues)
2610 Tlie Little Moths Bin
Flame
2611 The Timid Pup (7)
\
7-6
(81/2) 6-
2612 The Gorilla Hunt 8- 3
(8) - -
1950-51 SEASON
3601 Happy Tots' Expedition
(7) 9- 7 :
3602 Land of Fun (16) 10- 5
3603 Peaceful Neiohbors (..).ll-6
COMEDY FAVORITES
(Reissues)
2435 His Ex Maries the Spot
(I71/2) 5-25
2436 Oh. My Nerves! (17)
.
. 7-27
1950-51 StASON
3431 Shot in the Escape (19) 9-14
3432 Free Rent (. .) H-lS
FILM NOVELTIES
3901 Stars of Tomorrow— "Tots
and Teens" (10) 9-28
JOLLY FROLICS
(Technicolor)
2504 The Miner's Daughter
(ff/2) 5-25
2505 Giddyap (61/2)
--J'^''
1950-51 SEASON
3501 The Popcorn Story ( . . ) .
.11-50
MR. MAGOO
(Technicolor)
3701 Trouble Indemnity (6/2). 9-14
ONE-REEL SPECIALS
2555 Candid Microphone, No. 5
(11) , 6-15 +
2556 Candid Microphone, No. 6
(lOi/a) 8-17
1950-51 SEASON
3551 Candid Microphone. No. 1
(11) 10-12
MUSIC TO REMEMBER
3751 Borodin's Prince Igor and
Polovetsian Dances (91/2) .
3752 Tchaikovsky's Nutcracker
Suite (91/2) 4
3753 Tchaikovsky's Piano Concerto
in B-Flat Minor (10). . . . . -
3754 Grieg's Peer Gynt Suite
(91/2)
3755 Tchaikovsky's 1812 Overture
(11)
3756 Tchaikovsky's Swan Lake
Ballet (10)
SCREEN SNAPSHOTS
2859 Hollywood Ice Capades
Premiere (10) 6-22
2860 Hollywood's Famous Feel
(81/2) 7-20
1950-51 SEASON
3851 30th Anniversary Special
(11) 9-28
3852 Fun at Shadow Mountain
(91/2) 10-19
3835 Hollywood Goes to Bat
(91/2) 10-19
STOOGE COMEDIES
2407 Love at First Bite (16) . . 5- 4
2408 Self-Made Maids (16) ... 7-6
1950-51 SEASON
3401 Three Hams on Rye
(151/2) 9-7
3402 Studio Stoops (16) 10- 5
3403 Slap Happy Sleuths (..).ll- 6
VARIETY FAVORITES
3951 Korn Kobblers (11) 9-21 ±
3952 Drug Store Follies ( .
. ) .
.11-23
WORLD OF SPORTS
2808 Clown Prince of Golf
(8I/2) 5-25 ±
2809 Divinu Acrobats (9) 6-29 +
2810 King of the Jockeys (9) 7-20
1950-51 SEASON
3801 Snow Fiesta (9) 9-28 ±
3802 King of the Pins (. .). .10-19
3803 Mat Masters (. .) 11-30
SERIALS
2180 Atom Man vs. Suoerman 720 -f
15 Char>—
1950-51 SEASON
3120 Pirates of the High Seas. 11- 2
15 Chapters
-t 7-
± 9-2
+ 9-2
¥t 9-30
± 8
+ 10
± 9
Metro-Goldwyn-Mayer
Prod. No. Title Rel. Date Rating Rev'd
CARTOONS
(Technicolor)
W.43 The House of Tomorrow
(8) 6-11 7-9
W-45 Doggone Tired (8) 7-30 + 10-15
W-46 Wags to Riches (7) 8-13 -f 11- 5
1949-50 SEASON
W-132 Little Rural Riding Hood
9-17 10- 1
(6)
W-135 Out-Foxed (8) 11-5 lD-29
W-137 Counterfeit Cat (7) 12-24 + 2-11
W-140 Why Play Leap Frog (7) 2- 4
W-143 Ventriloquist Cat (7) . . 5-27 ++ 7-1
6-10 ff 7-22
W-144 The Cuckoo Clock (7) . .
W-146 Albert in Blunderland
(8) 8-26 ± 9-9
1950-51 SEASON
W-231 The Hollywood Bowl
(71/2) 9-16
W-232 Garden Gopher (6) 9-30
W-261Zoot Cat (7) (reissue) .10- 7
W-233The Framed Cat (7)... 10-21
FTTZPATRICK TRAVELTALKS
T-18 Roaming Through Northern
Ireland (8) 7-9 ff 10
1949-50 SEASON
T-lllFrom Liverpool to Stratford
(9) 9-10 + ""
T-112 Glimpses of Old England
(9) 10- 8 -f
T-113 In Old Amsterdam (9).. 11-12 -f
T-114A Wee Bit of Scotland
(10) 12-17 +
T-115 Land of Tradition (9) . 1-21
. .
T-116 Colorful Holland (9) . . 3-4
T-117 Pastoral Panoramas (9) 4-15 +
T-118 Roaming Thru Michigan
(9) 5-20 -f
T-119 To the Coast of Devon
+
(9) 7-15
T-120 Touring Northern England
(9) 7-29 +
T-121 Land of Auld Lang Syne
(8) 8-12 -H
T-122Life on the Thames (9) 8-26 +
GOLD MEDAL REPRINTS
(Technicolor)
W-161 Lonesome Mouse (8)... 11-26
W-163The Uninvited Pest (8) 4-29
W-164 Yankee Doodle Mouse
(7) 6-24 +
NEWS OF THE DAY
(Released Twice Weekly)
PASSING PARADE
K-76 City of Children (10) .
. . 8-27
PETE SMITH SPECIALTIES
S-60 Football Thrills No. 12
(9)
1949-50
8-27
SEASON
Water Trix
(9) 12
S-151 (9) 11
S-152 How Come? (10) 11 19
S-153We Can Dream, Can't We?
+
-f
10-29
Sports 31 + 12-24
S-154 Oddities (8)
S-155 Pest Control (8) 1
28 +
2-11
2-4
S-156 Crashing the Movies (8) 1
S-157 Wrong Son (10) 4.
S-158 0id')a Know? (8) 5.
S-159 That's His Story (9) 6
. . .
S-160 A Wife's Life (8) 7
1950-51 SEASON
S-251 Wrong Way Butch (10) . 9'
S-252 Football Thrills No. 13
(9)
SILVER ANNIVERSARY SHORT
934 Some o( the Best (40) . . 7-15 H 7-2
SPECIALS
A-2 Heart to Heart (21) 5-21 ++ 6-11
THE MOVIES AND YOU
+ 7-15
TOM & JERRY CARTOONS
(Technicolor)
W.44 Heavenly Puss (7) 7-9 +
1949-50 SEASON
W-131 The Cat and the Mermouse
(8) 9-3 H
W- 133 Love That Pup (8) 10-1 +
W-134 Jerry's Diary (7) 10-22
W-136 Tennis Chumps (7).
W-138 Little Quacker (7) . . .
W-139 Saturday Evening Puss
(7)
W-141 Texas Tom (7) 3-11
W.142 Jerry and the Lion (7).. 4- 8
W-145 Safety Second (7) 7- 1
1950-51 SEASON
W-231 Tom & Jerry in the
Hollywood Bowl (7) . . . 9-16
12-10 12-24
1- 7 + 2-4
Prod.
No
Paramount
Title Rel. Date Rating Rev'd
-f

I
!
4
,
'
3
. 5-18
. .
20th Century-Fox
'od. No. Title Rel. Date Rating Rev'd
FEMININE WORLD
.a2 Fashions of Yesteryear
(Ilka Chase') (8) Nov. + 10- 8
MARCH OF TIME
)l 15, No. 10 The Finhl for Better
Schools (20) Oct. + 10- 8
)l 15, No. 11 MacArthur's Japan
(18) Nov. + 11-19
15, No. 12 A Chance to Live
(18) Dec. ++ 1-7
)l 16, No. 1 Mid-Century: Half
Way to Where? (17) Feb. + 2-11
)l 16, No. 2 The Male Look
(16) Mar. + 4-8
16. No.3 Where's the Fire?
il.
(19) April H 5-20
II. lb, No. 4 Beauty at Work
(18) June fl- 6-17
il. 16, No. 5 As Russia Sees It
(16) Alo. # 9-2
MOVIETONE ADVENTURES
01 Ahoy, Davy Jones (11) Oct. + 10- 8
02 Aboard the Flattop Midway
(8) .No
56 ©Jewel of the Baltic (8) . Dec. -f
03 Midwest Metropolis (11).. Dec. ff
1950 SERIES
51 ©Pattern of Prooress (8). Apr. +
MOVIETONE SPECIALTIES
02Tlie Hunter (8) Aug. -f
03 Shadows in the Snow (9).SepL ++
01 Mid-West Metropolis (9).. June ff
02 New York Philharmonic
Orch. (10) July
03 Music of Manhattan (10).. July #
MOVIETONE MELODIES
01 Lawrence Welk and His
Champagne Music (10).. Jan. ±
02 Red Ingle and His Gang
(10) Mar. 4+
03 Skitch Henderson & Orch.
(10) Aug. +
04 The Fontaine Sisters (8).. Oct it
MOVIETONE NEWS
(Released Twice Weekly)
SPORTS
01 Skiing Is Believing (10).. Jan. ',}
32 From Jib to Topsail (9) . . Feb. -f
31 ©Frolic in Sports (8) Mar. +
M Diving Maniacs (9) May +
}4 Shooting the Salmon Rapids
(10) May -f
}6 Action With Rod and Reel
(10) June +
35 Winning Form (10) July
)7 Bowlers' Fair (8) Sept.
-j-
+
38 Football Pay-Off Plays
(10) Sept. .+
39 Circus on the Campus
(10) Oct. +
10 Tee Girls (10) Nov. -f
LOO LEHR
(Reissues)
)1 Monkies Is the Cwasiest
People (10) Aug.
)2 Monkey Doodle Dandies
(9) Aug.
TERRYTOONS
(Technicolor)
11 Comic Book Land (7) Jan. -f
!1 Mississippi Swing (7)
(reissue)
12 The Talking Magpies in
Jan.
Fox Hunt (7) Feb. -H-
What Happens at Night
.2
(7) (reissue) Feb.
'3 Victor the Volunteer in Better
Late Than Never (7) . Mar. +
4 Mighty Mouse in Anti-Cats
(7) Mar. +
5 Aesops Fable Foiling
the Fox (7) Apr. ++
3 Orphan Duck (7)
(reissue)
May
6 Dinky in the Beauty Shop
(7) Apr. ±
7 The Talking Magpies in
a Merry Chase (7) May ff
8 Oream Walking (7) May zt
Just a Little Bull (7)
. (reissue) June
9 Mighty Mouse in Law and
Order (7) June +f
OThe Red Headed Monkey
, (7) July +
1 Dingbat in All This and
Rabbit Stew (7) July 4+
2 The Dog Show (7) Aug. ±
The Talking Magpies in
King Tut's Tomb (7).. Aug. +
* Little Roquefort in Cat
Haopy (7) Sept ±
5 If Cats Could Sing (7).. Sept. +
6 Little Roquefort in Mouse
and Garden (7) Oct +
7 Mighty Mouse In Beauty
on the Beach (7) Oct ±.
'
B Candy Goose in Wide Open
Spaces (7) Nm. ±
3 Sour Grapes (7) Dec. ++
' 3 Mother Goose's Birthday
Party (7) Dec. +
11-19
10- 8
4-29
U niversal-International
Pro". No. Title Rel. Date Rating Rev'd
CARTOON MELODIES
4388 Sailing With a Song (9). 10- 3
1949-50 SEASON
5381 My Favorite Girl (10).. 11- 7
5382 Songs of the Range (10). 12-26 ± 2-4
5383 Dream
5384 Sing Your
Dust
Thanks
(10) 2-20
4- 3
+
±
3-4
4-29
(10) . .
5385 Harmony Hall (10) 5-29
.
5386 Melody Moods (9) 7-17 + 6-17
53S7Sino Happy (10) S-2S + 7-8
5388 Feast of Songs (10) 10- 2 ± 8-12
TECHNICOLOR CARTUNES
(Reissues)
4332 Cow Cow Boogie (7) 9-19 + 11- 5
4333 The Screwball (7) 10-17 + 1-14
1949-50 SEASON
5321 A-Haunting We Will Go
(7) 11- 7
5322 Kittens-Mittens (7) 12-5
5323 Jolly Little Elves (7).. 1-2
5324 Under the Spreading Blacksmith's
Shoo (7) 1-30
5325 Barber of Seville (7) . . . 2-13
5326 Mother Goose on the Loose
3-6 3-4
(7) -H-
5327 Candyland (7) 4-10 ± 4-29
5328 The Beach Nut (7) 5-8
5329 Boogie Woogie Man (7) . . 6-12 + 6-17
5330 Fisn Fry (7) 7-17 rt 7-22
5331 Toyland Premiere (7) . . . 8-14 ....
5332 Greatest Man in Siam (7) 9-11 ± 8-12
5333 Ski for Two (7) 10-16
MUSICAL WESTERNS
4357 The Girl From Gunsight
(25) 9-15 ± 10-29
4358 The Pecos Pistol (26).. 10-27 -f 1-7
1949-50 SEASON
5351 Coyote Canyon (26) 11-17 ff 1-21
5352 South of Santa Fe (29).. 12-22 ff 2-4
5353 The Fargo Phantom (24) 2- 9 + 3-4
5354 Gold Strike (25) 3-30 -f 4-29
5355 Rustler's Ransom (27) . 7-8
5356 Cactus Caravan (26) 7-6 ± 8-12
5357 Western Courage (29) . . . S-31 +f 9-30
5358 Ready to Ride (25) 10- 5
NAME BAND MUSICALS
4310 Jack Fina & Orch. (15) 8-10 + 10-15
4311 Russ Morgan & Orch. (15) 9- 7 -f 11- 5
4312 Skinnay Ennis & Orch.
+
(15) 9-28
4313 Rhythm of the Mambo
(15) 10-26 -f
1949-50 SEASON
5301 Herman's Herd (15) 11-2
5302 Lionel Hampton & Orch.
(15) 12- 7
5303 Freddie Slack & Orch.
(15) 1-4 -f
5304 Ethel Smith and the Henry
King Orchestra (15) . . 2- 1
5305 Sweet Serenade (15) 3- 1 +
5306 Skitch Henderson & Orch.
(13) 4-19
5307 King Co:e Trio and Benny
Carter Orch. (16) 5-17
5308 Claude Thornhill & Orch.
(15)
5309 Sarah Vaughan & Herb
6-14 -t-
Jeffries (15) 7-12 +
5310 Red Nichols and His Five
Pennies (15) S- 9 +
5311 Salute to Duke Ellington
(15) g-30 ++
5312 Connie Boswell & Les
Brown Orch. (15 9- 2
5313 Music by Martin (15).. 10-11
SPECIALS
4204 Movies Are Adventure (10) 8-22
1949-50 SERIES
5202 The Tiny Terrors Make Trouble
(17) 1-18 +
5201 Thundering Rails (19)... 5-24 ++
1950-51 SEASON
6201 Fun at the Zoo (18) 9-30
UNIVERSAL NEWS
(Released Twice Weekly)
VARIETY VIEWS
4346 Singing Is Fun (11) 8-22
4347 Beauty and the Beach
(10) 9-5
4348 You Don't Say! (10).... 10- 3
+t
+
1949-50 SEASON
5341 Boundaries Unlimited
11-7
(9)
5342 Breaking the Tape (9).. 12- 12 +
5343 Future Skippers (9) 1-30
5344 Progress Island (9) 3-13 ff
5345 A-Camping We Will Go
(9) 5-15 +
5346 Treasure of the Nile (9) 9-25
5347 Brooklyn Goes to Hollywood
(9) 10-16
5348 In the Shadow of the Andes
(9) 10-23
12-24
1-14
7-15
9-30
8-12
9-30
2-11
6-17
1-21
6-i7
7- 8
Warner Bros.
Prod. No. Title Rel. Date Rating Hev'd
BLUE RIBBON HIT PARADE
(Technicolor
reissues)
6306 The Sheepish Wolf (7) . . 3- 4
6307 Double Chaser (7) 3-25
6308 Filth Column Mouse (7). 4-22
6309 Inki and the Lion (7).. 5-20
6310 Tick Tock Tuckered (7) . . 6- 3
6311 Booby Hatched (7) 7-1
6312 Trap Happy Porky 8- 5
(7) . .
6313 Lost and Foundling (7). 8-26
1950-51 SEASON
7301 Fagin's Freshmen (7)... 9-16
7302 Slightly Daffy 10-14
(7)
7303 The Aristo Cat (7) 11-11
BUGS BUNNY SPECIALS
(Technicolor)
6719 Mutiny on the Bunny (7) 2-11 i 3-11
6720 Homeless Hare (7) 3-11 ± 5-27
6721 Big House Bunny (7) 4-22 + 5-6
.
6722 . . What's Up. Doc? (7)... 6-17 -f 7-1
6723 Eight-Ball Bunny (7) . . . 7- 8 -f 9-2
(7) ++
Bunker Hill Bunny (7).. 9-23 + 10-14
6726 Bushy Hare (7) 11-U
6724 Hillbilly Hare
6725
8-12 9-16
FEATURETTES
6105 Shoot the Basket (20) . . 4-29 + 7-15
6106 Just for Fun (20) 7-15 ++ 8-12
1950-51 SEASON
7101 Wagon Wheels West
(20) 9-9 + 9-30
7102 Life Begins Tomorrow
(20) (reissue) 11-18
HIT PARADE OF GAY NINETIES
7801 When Grandpa Was a Boy
(..) 10- 7
JOE McDOAKES COMEDIES
6403 So You Want to Thow a
Party (10) 2-4 ff 3-11
6404 So You Think You're Not
Guilty (10) 4-15 ff 5-6
6405 So You Want to Hold Your
Husband (10) 7-1 ± 7-1
5406 So You Want to Move (10) 8-19 ± 9-16
1950-51 SEASON
7401 So You Want a Raise
(10) 9-23 -f 11- 4
MELODY MASTERS
(Reissues)
6804 Bob Wills and His Texas
Playboys (10) 2-11 it 3-11
6805 Hit Parade of Gay Nineties
(10) 4-1
6806 Leo Reisman & Orch. (10) 5-27 it 7-22
6807 Matty Malncck & Orch.
+ (10) 6-24 7-1
6808 Cliff Edwards & His
Buckaroos (10) 7-22
MERRIE MELODIES
(Color)
6706 The Scarlet Pumpernickel
(7) 3-4 + 4-29
6707 Strife With Father (7) . . 4- 1
6708 The Hyoochondri-Cat (7). 4-15
-f
+
5-27
5-6
5709 The Leghorn Blows at Midnight
(7) 5-6 ± 5-27
6710 His Bitter Half (7) 5-20 -f 7-22
6711 An Egg Scramble (7) 5-27 fl- 7-22
. . .
6712 All Abir-r-r-d (7) 6-24 -f 7-1
6713 It's Hummer Time (7).. 7-22 + 9-30
6714 Golden Yeggs (7) 8-5 ± 9-30
6715 Dog Gone South (7) 8-26
6716 The Ducksters (7) 9-2
6717 A Fractured Leghorn (7) 9-16 10-14
6718 Canary Row (7) 10-7 + 10-28
1950-51 SEASON
7701 Stooge for a Mouse (7) .10-21
.
7702 Pop 'Im Pop (7) 10-28 ...;
7703 Caveman Inki (7) 11-25
SPORTS PARADE
(Technicolor)
6506 This Sporting World (10) 3-25 -f 5-20
6507 Alpine Champions (10).. 5- 6 -f 5-6
6508 Riviera Days (10) 6-3 + 7-22
6509 Racing Thrills (10) 7-8 it 7-8
6510 Champions of Tomorrow
(10) 8-19 -f 9-16
1950-51 SEASON
7501 Wild Water Champions
(10) 9-2
7502 Grandad of Races (10) . . 9- 2 -f 9-16
7503 Paddle Your Own Canoe
(10) 10-21 ff 10-28
TECHNICOLOR SPECIALS
6004 Women of Tomorrow (20) 3-18 + 3-11
6005 Danger Is My Business
(20) 4-8 + 5-27
6006 Pony Express Days (20)
(reissue) 5-13 5-20
ff
6007 Give Me Liberty (22)
6-10 7-1
7001 Were Here (20) Wish You 7-29
(reissue) ff
+ 9-16
6008 Charlie McCarthy and Mortimer
Sncrd in Sweden (20) 9- 3 ff 9-16
. .
1950-51 SEASON
7002 Royal Rodeo (20) 11-4
VITAPHONE NOVELTIES
6604 Hands Tell the Story (10) 2-4
6605 Sitzmarks the Spot (10). 3-11 it 4-29
6606 Cavalcade of Girls (10) . . 8-12
1950-51 SEASON
7601 Slap Happy (10) 10-14 ff 10-14
7602 Those Who Dance (10).. 11-25
WARNER-PATHE NEWS
(Released Twice Weekly)
SHORTS CHART
Miscellaneous
Title Rel. Date Rating R^'d
MONOGRAM
LITTLE RASCALS
(Reissues)
4961 Dogs Is Dogs (21) 4-1 -f 5-20
4962 Forgotten Babies (17)... 4-15 -f 5-2«
4963 Mama's Little Pirate
+ (18) 4-29 5-20
4964 Birthday Blues (19) 5-13
4965 For Pete's Sake (17) . . . 5-27
4966 Bedtime Worries (19).. 6-10
4967 School's Out (W/j) 6-24
4968 First Roundup, The
(I71/2) 7-8
4969 A Lad and a Ump (17) 7-22
4985 Bored on Education (10) 8-1
4970 Readin' and Writin' (20) 8-5 . . . .
4971 Big Ears (20) 8-19
4972 Wild Poses (18) 9-2
PUBLIC RELATIONS
1 Let's Go to the Movies (9)
RKO 5-13
2 This Theatre and You (10)
WB 7-13 ff 7-23
3 Movies Are Adventure
(10) U-l 8-22
) The Art Director (8)
20th-Fox .'.
Sound Man (10)
11- 1
1-19
6 History Brought to Life
(10) Para 3-15
7 Screen Actors (9) MGM 5-13 + 6-17
S Moments in Music (10) MGM 7-13 -f 7-15
9 Costume Designer, The (9)
RKO 9-13
REPUBLIC
SERIALS
4981 The James Brothers of
Missouri 1-21
12 Chapters
4982 Radar Patrol vs. Spy King 4-15
12 Chapters
4983 Undersea Kingdom
(reissue) 7-8 ....
12 Chapters
4984 The Invisible Monster 9-30
12 Chapters
1950-51 SEASON
5081 Desperadoes of the West. 8-8
12 Chapters
THIS WORLD OF OURS
(Trucolor)
4975 Norway (9) 3-15 ff 8-12
4976 Denmark (9) 6-1 ± 7-8
4977 Giacler National Park (9) 7-15 -f 8-12
4978 Sweden (9) 8-30 + 9-9
SPECIAL
9495 The Battle for Korea (9) 7- 1
UNITED ARTISTS
SONGS OF AMERICA
SA 3 Visions and Voices (9) 9- 9 . .
SA 4 Melodious Sketches (9).. 10- 7 +
SA 2 Melodic Spirituals (9).. 8-19 -f
SA 6 Symphonic Shades (8)... 11- 4 +
SA 5 Melodies Reborn (9) 12-2 ±
SA 7 Cherished Melodies (10). 12-31 +
SA 8 Southern A Cappella (9). 1-27 -f
SA 9 Tradition, The (9) 3-25 SAIO Memorable Gems (9) 3-17 SAll Tunes That Live (9) 4-14 SA12 Glory Filled Spirituals (10) 5-12 +
SA13 Highlights of Long Ago
(9) 6-9
SA14 Long Remembrances (9) . 7-14
SA15 Folklore (8) 8-11
SA16 The Moods (9) 9-15
INDEPENDENTS
stars and Stripes (3)
World Documentary +
For All the World's Children (16)
United Nations Short -f
This Is the United Nations, No. 2
UN Film Distribution +
Birth of the Ballet (30)
Oxford Films ff
Lite of The Vincent Van Gogh
(18) Canton-Weiner +
Waverly Steps (29)
Film Renters, Inc ff
Preface to Life (30)
Sun Dial Films +
Springtime in Paris (29)
Hoffberg Productions +
in the Hand (44)
Death
Hoffberg Productions ±
Paolina's Castle (10) Lux Films -f
Let's Talk About the Nose
(10) Lux Films It
Holy Year 1950—The Rome, Eternal
City (24) Lux Films +
Experience of Cubism (10)
The
Lux Films +
2-18
2-18
1-14
1-14
1-14
3-18
3-18
3-18
4-15
4- 8
4-15
2-U
2-18
3-25
3- 4
4-15
4-15
5-20
5-27
5-27
7-15
7-22
7-22
7-22
^XOFFICE BookinGuide :: Nov. 4, 1950
yi
13

SHORTS REVIEWS Opiniotts on the Currtnf Short Subjects- Z^
i!
Fairest of the Finest
RKO (Scrcenliners) 8 Mins.
Fair. Tlie indoctrination and duties of the
policewomen in New York is the subject of
this short. Women, aged 21 to 29, must pass
civil service tests to qualify. They are shown
on duty as "decoys" to catch purse-snatchers
and shoplifters. Target practice and use
of judo comprise part of their training. Their
cooperation with policemen is stressed.
It's Only Muscle
RKO (Scrcenliners) 9 Mins.
Just Fur Fun
Paramount (Pacemaker) 10 Mins.
Good. Youngsters and most women patrons
will get a kick out of the antics of Rodney
and Roscoe, two frisky raccoons. First they
set out in the woods after frogs and a turtle
but they are bested by both. Rodney then
meets a skunk—and is sorry, of course. The
two finally hit the jackpot when they invade
a house and get at the sugar jar and the
eggs. Leaving things in a mess, they set out
for the outdoors again.
Showboat Serenade
Circus on the Campus
20th-Fox (Sports) 10 Mins.
Good. An unusual display of amateur acrobatics
and clowning is put on by students
of Florida State university at Tallahassee.
They design their own costumes, do stunts
and perform feats of strength and agility at
a campus circus. All performers are students
enrolled in regular university courses. This
short is suitable for practically every situation.
Mel Allen is the narrator.
Tee Girls
20th-Fox (Sports) 10 Mins.
Good. A talented display of golfing is put
on by some female players in this Ed Thorgersen
sports show. The short concentrates
on the woman's champion, young Marlene
Bauer, and her sister, Alice. They are seen
in action and In training with their father,
a professional. Shots are often in slow motion
and narration stresses the various techniques
used by the golfers on the green.
Mother Goose's Birthday
Party
20th-Fox (Terrytoon) 7 Mins.
Good. Old King Cole proclaims a party
for Mother Goose and all the characters of
fairyland attend except the wicked old wolf.
While he tries to crash, the three blind mice
prepare the food and Jack and Jill dance.
The wolf breaks out of a big cake and the
cow, frightened, tries to jump over the moon.
Then out of the moon leaps Mighty Mouse
who vanquishes the wolf and is carried in
procession by the Mother Goose celebrants.
Fair. When Arnold Stang, a frail specimen,
is roughhoused by a towering bully at
the beach and deprived of his girl, he enters
a gymnasium to improve his physique. Stang
narrates how his training progresses until
he forgets the power of his own strength.
Then he reverses the beach situation, throws
the bully into the surf and makes off with
Warner Bros.
(Joe McDoalies Comedy)
two girls. Some scenes are very funny.
So You Want a Raise
10 Mins.
Good. George O'Hanlon, who plays the
milquetoast Joe McDoakes, gets the "ask your
boss for a raise" routine from his wife,
Alice. After a few unsuccessful attempts, Joe
is informed that the boss will give a raise
to the one selected to run the office while
he is on vacation. Joe gets the honor but,
when he hears his boss rehearsing for a
gangster role in his lodge's play, he calls
the police and has him arrested. Of course,
poor Joe finds out his mistake too late.
Pattern for Survival
(Technicolor Short)
Cornell Film Co.
20 Mins.
Fair. This film was made around the subject
of civilian defense against a dropping of
an atomic bomb. It employs color, a short
speech by New York Times science writer
William L. Laurence, and numerous diagrams
to make its points. It was produced with cooperation
of the army, navy and air force
(Musical Parade Featurette)
Paramount 20 Mins.
Very good. The third re-release in a series
of featurettes made several years now has
greatly increased name value. Featuring and, like "You Can Beat the A-Bomb," it tries
Johnnie Johnston, who has become one of to depict methods of defense if bombs go off
the leading radio, recording and nightclub in the air, on land or undersea. Conquering
stars, and Barbara Britton, now a well-known fear is the theme of the short. Audiences
leading woman, it rates marquee billing in may be jolted by the subject.
most spots. Cecil Kellaway is excellent as a
veteran showboat captain and the Weire
Apple Blossom Time in
Bros, contribute some delightful zany antics.
Technicolor adds to the beauty of the backgrounds.
Poland
Johnston sings "Out of Nowhere" Films of the Nations Distributors, Inc.
and "I Don't Miss a Trick."
(Travel Film)
17 Mins.
Very good. Once each spring the inhabitants
of the Tatra Mountains in Poland participate
in a festival of folk singing and dancing.
This short shows how all join in celebration.
Clever shots depict flocks of ducks,
cats and other animals along with humans
marking the event. Peasants are outfitted
in colorful garb. Trick camera work brings
blossoms to bloom in a matter of seconds.
Factory workers join the peasants.
Six More 'Rascals' Set
HOLLYWOOD — National release dates
have been set for six more "Little Rascals"
short subjects being reissued by Monogram.
Two single-reelers. "Three Smart Boys" was
out October 25 and "Rushin Ballet" will be
available November 6. Four two-reelers to
go into release are "Lucky Corner," November
11; "Anniversary Trouble," November 25;
"Mike Fright," December 9; and "Beginner's
Luck," December 23.
In the Newsreels
Movietone News, No. 86: Korea war nears
end; Reds imperU Indo-China; Canadian
"Quints" visit New York "Quads"; British
royal christening ; Tyrone Power hands over a
j
fortune; UCLA-Stanford game; Illinoisi
Washington.
News of the Day, No. 216: War nears end as
|
UN forces mop up in Korea; French suffer
heavy losses in Indo-China; the "Quints" visit
the "Quads"; royal christening; football-
Illinois upsets Washington. *
Paramount News, No. 19: Red resistance
collapses in North Korea; Indo-China days of
crisis; Bob Hope in Japan; royal christening;
gridiron parade—Stanford-UCLA; Cornell-
Yale; Michigan-Wisconsin.
Universal News, No. 398: Korea; Indo-
China; Princess Anne; Navy-S. Calif.; Illinois-Washington.
Warner Pathe News, No. 21: Crisis in Indo-
China; Japan—Bob Hope visits GIs in Par
East; Britain's Princess Anne is christened;
New York—fashions in furs; Ithaca—Cornell-
Yale; Los Angeles—UCLA-Stanford.
Movietone News, No. 87: Al Jolson's last
performance; Pyongyang falls; UN forces
drive on the border; UN hears Truman plan
for world disarmament; Western Berlin rings
freedom bell in truth crusade; atomic tests
held by U.S.
News of the Day, No. 217: Europe hears
Freedom ring; Truman at U.S. anniversary;
Eniwetok A-bomb test; Korean Red capital
falls.
Paramount News, No. 20: Peace in the
atomic age; Freedom bell dedicated in Berlin;
President Ti-uman addresses UN in New
York; first public showing atom bomb test
at Eniwetok; Korea.
Universal News, No. 399: United Nations;
atom bomb; Korea; skating vanities.
Warner Pathe News, No. 22: XJN wins battle
of Korea; Eniwetok atom bomb explosion:
the UN free world hails UN fifth year.
All American News, No. 418: State fair in
Dallas; 17-year-old Donald Gibson chosen
president of Kansas City's all-city student
council; Dorie Miller foundation award goes
to secretary of navy; Los Angeles Boy Scouts;
American Royal parade in Kansas City.
Telenews Digest, No. 43A: Korea—resistance
crumbles; Indo-China—Reds attack; New^
York—Red terror exposed; Floridar—worsti
hurricane; New York—diamond fashion.
Telenews Digest, No. 43B: New York—Ttuman
at UN; Berlin—the bell of freedom;
Israel—army maneuvers; news in brief—Norway,
Italy, Sweden; election special—key!
state: Ohio.
Paramount News Resumes
Public Service Plan
NEW YORK — Paramount News has resumed
its wartime public service practice
of supplying theatre patrons with newsreel
clips showing relatives in the armed forces
Oscar A. Morgan, general sales manager foi
short subjects and Paramount News, ha;
resumed the practice for company managert
in 39 American and Canadian cities cooperating
on the project. Clips are given patrom
after the newsreels have played the area.
14
BOXOFFICE BooldnGuide :: Nov. 4, 1»5(

Opinions on Current Productions; Exploitips for Selling to the Public
FEATURE REVIEW
(FOB STORT SYNOPSIS ON EACH PICTURE. SEE BEVEBSE SIDE)
Never a Dull Moment
F
Romantic
Comedy
RKO Radio (- 99 Minutes Rel.
Their similarity in theme and plot approach will inevitaly
generate comparisons between this and a boxolfice
success oi four years ago, "The Egg and I." Like that earlier
offering (made by another company) the story line
abounds in wholesome, fast-paced comedy, warm-hearted
romantic interludes and a general air of good humor. What's
more to the point, insofar as exhibitors are concerned, there
is strong marquee allure in the teaming of Irene Dunne and
Fred MacMurray—a pair of boxolfice reliables—while the
locale and atmosphere abound in exploitation possibilities.
In view of which, it is difficult to see how the picture can
miss reaping a rich harvest of revenue, customer satisfaction
and critical acclaim. George Marshall, a veteran in 'he
field of comedy, missed few tricks in his directorial assignment,
and Producer Harriet Parsons supplied a solid framework
which adds further to the film's luster.
lirene Dunne. Fred MacMurray, William Demarest, Andy
Devine, Gigi Perreau. Natalie Wood, Ann Doran.
Raiders of Tomahawk Creek F
Columbia (362) 55 Minutes Rel. Nov. '50
Charles Starrett and Smiley Burnette again will draw their
old fans to this "Durango Kid" western and bring many new
friends to future items of the series. It is one of the better
"Durango" pictures, due to a soundly constructed script, a
plot that keeps one guessing, some of Burnette's best comedy
and singing and a lot of fisticuffs. Colbert Clark, the producer,
has neatly packaged these elements to give Columbia
a sure fire action piece. The story revolves around the
fate of five ranchers owning mysterious silver rings. Developments
call for many Indians, a cattle stampede and tomahawk
murders. Indians are treated sympathetically. Burnette
is given plenty of opportunity for comedy as a correspondence
school sleuth. He also sings a few numbers between
shootings. Kay Buckley is the girl and Edgar Dearing
plays the villain. Fred F. Sears directed.
Charles Starrett, Smiley Bumette, Edgar Dearing, Kay Buckley,
Billy Kimberly, Paul Marion, Paul McGuire.
The Texan Meets Calamity Jane F (^^001")
Columbia (303) 71 Minutes Rel. Nov. '50
The Trucolor photography is practically the only redeeming
feature of this routine, slow-moving western. Written,
produced and directed by Ande Lamb, who failed to score
on any of the three counts, the picture was taken over by
Columbia for distribution. It will barely get by as a supporting
feature in neighborhood duals. Evelyn Ankers, who
has done better work in the past, looks attractive but fails
to make the role of Calamity Jane convincing and James
Ellison, who has recently been starring in a series of Lippert
westerns, merely walks through the role of a handsome
Texas lawyer. Ruth Whitney and some of the other players
are extremely amateurish but they are all handicapped by
dialog which seems to stem from "ten, twenty, thirty" melodramas.
There are a few fistic encounters in the climax
but even they look as if they were staged.
Evelyn Ankers, James Ellison, Lee "Lasses" White, Ruth
Whitney, Jack Ingram, Rudy de Saxe, Sally Weidman.
Breakthrough
Warner Bros. (010) 91 Minutes Rel. Dec. 9, '50
Recent and current conflicts in Korea undoubtedly will step
up public interest in this feature, which finds its plot genesis
in one of the more important facets of World War 11; and such
topical cognizance easily can be utilized by merchandisingminded
exhibitors to build the film into an important revenue
producer. The picture is a merging—and the editing is none
too adroit—of exciting stock shots of D-Day's invasion of the
French coast (much of which footage has previously been
exhibited) and studio-filmed connecting shots. Many of the
latter are rather obviously contrived, while others tend to
go overboard and become maudlin and/or heroic. The best
phase of the HoUywoodian contribution to the ensemble is the
generous interpolation of typical GI biting humor, which goes
a long way toward alleviating story and dramatic frailties.
Considering the above, performances and the direction of
Lewis Seller do everything possible with the material at hand.
David Brian, John Agar. Frank Lovejoy, Bill Campbell, Paul
Picemi, Greg McClure, Richard Monahan, Eddie Norris.
Souvenir
Pathe Cinema 100 Minutes Rel.
Two strong art house names, Michele Morgan and Jean
Marais, give outstanding performances in a romantic but
long drawn-out French-language film. Marais is best known
through his notable Jean Cocteau films, "Beauty and the
Beast," "Carmen" and "The Eternal Return," but Miss Morgan
has played in "The Fallen Idol" and other English films,
in addition to the popular "Symphonie Pastorale," and her
name may be strong enough for general bookings in a few
metropolitan spots. The story resembles a magazine serial
and the preponderances of love scenes and sexy moments
will have a strong appeal to women patrons. Both stars
are seen to the best possible advantage and give completely
convincing portrayals, particularly in the torrid romantic
sequences. Robert Murzeau and Colette Mars contribute
first rate suptxirt. Jean Dellanoy's direction is splendid.
Pathe Cinema is at 4 West 58th St., New York City.
Michele Morgan, Jean Marais, Jean Chevrier, Colette Mars,
Robert Murzeau, Jeanette Butti, Louvigny.
Flesh Will Surrender
Lux Films 90 Minutes Rel. Oct. '50
Although the plot of this Italian-language melodrama
about a petty clerk who marries a hussy and is later caught
in a web of infidelity, is a worn one, the main characterization
by Aldo Fabrizi is superb. The wide audiences who
liked Fabrizi as the priest in "Open City" and the art house
patrons who enjoyed his performance as the farmer of "To
Live in Peace" will want to see him again. The script was
adapted from "The Crime of Giovanni Episcopo," a novel
by the Italian poet Gabriele d'Annunzio. It takes place at
the turn of the century against a production background
that stresses minute details of lower middle class life. Creditable
are Yvonne Sanson as the beautiful but faithless wife
and Roldano Lupi as an unscrupulous playboy. Alberto
Lattuada directed from a slow-moving story. Lux Film Distributing
Corp., 1501 Broadway, New York City.
Aldo Fabrizi, Amedeo Fabrizi, Yvonne Sanson, Roldano
A
A
Lupi, Ave Ninchi, Alberto Sordi, Nando Bruno.
The Mulatto
Scalera Films
F
97 Minutes ReL-
Here is an Italian-language "problem" film that treats with
warmth and sensitivity a supposedly true story of a white man
who, upon concluding a prison term, discovers himself the
legal widower-father of a Negro child. Some religious points
on equality of people of different color are dramatically presented
as the father, Renato Baldini, successively experiences
contempt, pity, affection and love for the boy. The film was
inexpensively made in a resort area where Baldini and a
friend, Umberto Spadaro, live as musicians. Acting is good.
Art houses can best exploit the theme, yet the film carries ^,|p„,
no sensational weight. It has a dubious climax wherein the > nno-)
boy instinctively joins in the singing of a Negro spiritual
which he hears for the first time. Francesco de Robertis wrote
and directed. Scalera Film Distributing Corp., 1780 Broadway,
New York City.
Renato Baldini, Umberto Spadaro, lole Fierro, Angelo, M. Hussein,
R. de Angelis, Giulia Melidoni.
The Two Orphans
Globe Films
92 Minutes
Costume
Melodrama
ReL Oct. '50
1200 BOXOFHCE November 4, 1950 1199
'off)
A below-average production with painted backdrops and
actors who try hard, but never succeed in lifting an old
melodrama above a comic opera level comprise the ingredients
of this Italian-language film. The only point of attraction
it has for American audiences is Valli. In this old film
she plays a blind girl lost in Paris, where her kindly stepsister
has brought her for an operation that will regain her
sight. It is full of 19th century costumes that are discernible
only during moments when the camera is in focus. This
type of story and its treatm.ent died before the silent film
era closed. It is based on the French romance by A.
Dermbery. It has a dueling scene and some Parisian wastrels
for atmosphere. Cutting would help, but not greatly. Globe
Films Distributors, Inc., 1035 Sixth Ave., New York City.
Maria Denis, Osvaldo Volenti, Valli, Roberto Vilia, Otello
Toso, Germana Paolieri, Enrico Glori, Memo Benaasi.

" "
•
a
. . Those
. . Michele
. . Who
. . . And
. . Smiley
. . An
FEATURE REVIEWS Story Synopsis; Adiines for Newspaper and Programs
THE STORY:
"Breakthrough"
Detailing the final climax of the invasion of Europe by
American troops in World War II, this is more particularly the
story of one group of officers and men involved in that push
to victory. They include the rough and ready company commander,
David Brian, and his second in command, John Agar,
a sensitive youngster. The animosity between them reaches
almost an explosive stage by the time the company completes
its training in England, but they begin to understand each
other during the famed "battle of the hedgerows" when the
Nazis are dislodged from their footholds in France. After General
Patton's Third Army lands to begin the breakthrough,
Brian is transferred to headquarters and recommends his
old rival. Agar, as his successor in command of the company.
CATCHLINES:
Now You Can See It as You Cheered It . . .As the World
Waited for Them to Cleave a Passage Through Nazi-Held
Europe . Wonderful GI Guys . Fought Their
Hearts Out for Victory.
/her
^-1 P
THE STORY: "Never a Dull Moment"
Irene Dunne, sophisticated New Yorker and virriter of hit
Broadway revues, falls in love with Fred MacMurray, a
widowed rancher who is in Manhattan appearing with a
rodeo. They marry after a whirlwind courtship and Irene
gives up her career to become a rancher's wife. She meets
her new problems with courage and humor and wins the
love of Fred's two small daughters. But a big blowup occurs
when she accidentally kills a prize bull belonging to William
Demorest, a wealthy rancher who controls the water
rights to Fred's spread. Demarest cute off the water; Irene,
after a bitter fight with Fred, returns to New York. Then
a few weeks later Fred and the two children show up to
beg her forgiveness, and they are reconciled.
CATCHLINES:
It's One Long, Loud Lusty Laugh . . . Delightfully Fresh
and Deliriously Different . . . The Frolicsome Story of a
Gal Who Swapped a Penthouse for the Wide Open Spaces
Loved It.
THE STORY:
"Souvenir"
Michele Morgan, airline hostess, sees a passenger, Jean
Marais, and is reminded of their love affair of two years
previous, which ended when he left her to go abroad. She
made an unsuccessful attempt at suicide and later became
a hostess. Although she still loves Marais, she resists his
attempts to resume their love affair and she promises to
marry Jean Chevrier, solid airfield commandant. Marais becomes
a pliot and, when they are on the same plane, it
runs into engine trouble. When she sees how Marais keeps
^ head and pilots the plane and its passengers to safety,
3 Morgan changes her mind and is reunited with her
. . iner lover.
'**CATCHLINES:
..
:7he Was Haunted by Memories She Tried Her Best to
Her Love Meant Everything to Her But It Was
rget . . .
Souvenir to Him . Morgan, Star of "The
^ Fallen Idol" and "Symphonie Pastorale," Co-Starred with
! France's Most Romantic Actor, Jean Marais.
THE STORY: "Hesh Will Surrender"
Roldano Lupi, a rogue, angrily hurls a glass tumbler at
an opponent in a billiard game, accidentally slashing the
forehead of Aldo Fabrizi, a petty clerk. Lupi discovers
Fabrizi's bank balance, cons him into moving to his rooming
house where Yvonne Sanson is the landlady's daughter,
and later performs a mock marriage between the two. Lupi
humiliates Fabrizi, jilts Yvonne and absconds vrith the
clerk's savings. Fabrizi marries Yvonne, who still loves
Lupi. After she carries on at a gala party, Fabrizi threatens
to leave but relents, learning a baby is near. Dispirited,
he loses his job, finds solace in his son, then kills Lupi who,
returned for Yvonne, has struck the child. Fabrizi gives
himself up.
CATCHLINES:
The Star of "To Live in Peace" and "Open City" Returns
a Tragic Tale of Fruitless Love . . .
Desires .
His
. Aldo
Life's
Fabrizi
Savings
in
.ed to Satisfy Her Wanton .
-Other Memorable Performance as a Clerk Ruined by Fate
... A Film That Will Rend the Strings of Your Heart: "Flesh
Will Surrender."
/by
THE STORY: "Raiders oi Tomahawrk Creek"
When Charles Storretl, the new Indian Agent, tells Bill
Hale his land is half staked out on Indian territory. Hale
punches him and is later found murdered. Starrett discovers
that Hale's silver ring has disappeared. He learns from Kay
Buckley that her father had also been killed for a similar
ring. Deaths are caused by tomahawks, and another rancher
who owns a ring is murdered. Starrett is held for the crime
by Sheriff Paul McGuire. Burnette wears Starrett's ring and
after the Lee Morgan gang attacks the jail Burnette is kidnaped.
Starrett escapes. As Durango he descues Smiley,
vanquishes the gang with Indian support and discovers that
the rings reveal whereabouts of a silver mine on Indian territory.
CATCHLINES:
Five Silver Rings Meant Death to Each Wearer Until the
Durango Kid Drew His Sixgun . Old Prospector Gave
"Evil Way" Rings to Five Friends But Each Ring Carried the
Spell of Death . Burnette Sings His Way Out of
Trouble as the Comical Sidekick of Charles "Durango Kid
Starrett.
THE STORY:
"The Texan Meets Cdlamify Jane"
Evelyn Ankers (Calamity Jane) learns that the ownership
of her saloon, which was bequeathed her by her late friend.
Wild Bill Hickock, will be disputed by the dead man's niece,
Ruth Whitney. The latter has hired James Ellison, young
lawyer, to press her claim at the suggestion of Jack Ingram,
who runs a rival saloon. Miss Ankers tries to fight Ellison
but he switches over to her side alter he learns the true
story. Seeing that he is losing out, Ingram steals letters
that prove Miss Ankers has the right to the property. Ellison
recovers the letters after a fight with Ingram but he eventually
returns to Texas with Miss Whitney. Miss Ankers then
mourns by the grave of Hickock.
CATCHLINES:
Sparks Fly When Calamity Jane Fights an Upstanding
Young Lawyer from Texas ... A Different Type of Western
Photographed in Vivid Trucolor . . . Evelyn Ankers as Calamity
Jane Meets James Ellison, Handsome Texan Who Fights
to Protect Her Rights ... A Saga of the Old West.
THE STORY:
"The Two Orphans"
Valli and Maria Denis, step-sisters, travel to Paris to find
a doctor to perform an operation on the blind Valli. A
nobleman kidnaps Maria and the frantic Valli falls into
~o clutches of a sinister crone who uses the girl to help
7 for francs. Meanwhile, a young gallant has rescued
:ria from the other nobleman and a scandal starts at court.
It 13 learned that his mother secretly gave birth to Valli
16 years before. Then Maria is thrown into a home for
wayward girls, but escapes to find Valli, now near starva-
•
:n and illness from begging. The doctor operates with
cess and the sun sets on the eve of a brighter day.
CATCHLINES:
jut Love Devotion . . .
Valii—Slar of
and
"The Third Man"— in a Classical Romance
The Adventures of a Beauj1
but Sightless Damsel on the Streets of 19th Century
is . . . You Will Thrill to the Heartrending Strains of
• o and Attachment ol Two Orphan Girls.
THE STORY:
"The Mulatto"
Released from prison after serving five years for stealing
bread during the war, Renato Baldini discovers his son, Angelo,
is a Negro. Baldini realizes his late wife had been unfaithful
and turns on his friend, Umberto Spadaro, and a
former lover, lole Fierro. Baldini cannot legally disclaim the
boy, so he and Spadaro use him to collect tips in cafes where
they sing. Through various plots, Spadaro makes Baldini see
that the boy, too, is human. When an American Negro boxer
arrives as the brother of the late GI—the real father—to claim
Angelo, Baldini leaves the decision to the boy. Both men
play songs at a party. Angelo is drawn to and joins in the
singing of "Deep River" by his uncle.
CATCHLINES:
A Deeply Moving Tale of Love and Affection That Grew
Drama in the Style of "Bicycle
Out of War-Torn Italy . . .
Thief" . . Pathos More Touching . Than "Pinky" ... A True
Story of a Negro Child and His Struggle for Acceptance . . .
Umberto Spadaro Scores Again After His Triumph in "Diificult
Years."

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