Boxoffice-June.09.1951

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PICTURE OF THE It's the girls stepping out in 20th Century-Fox's "Take Care of My Little Girl," the Technico con TAKE CARE! drama with that keyhole view of sorority Ufa. The lovelies, above, are Helen Westcott, JJUll; Jeanne Crain, Mitzi Gaynor and Betty Lynn. Watch for it in July! (Ad' Jse"
— i(m ONjJllM WEEKLY il \' Editions E N Publisher Editor ; .live Editor liajing Editor le-lem Editor lirnent Editor ie tising Mgr. !li -day by .ICATIONS pll r riHZii. Neu Ir-ley. Advertisti.ullrt. Edllnr; Shnwniiuidiscr l;jll>h Scholbe. T leplionr rn- ^^n Brunt BUd . n (^>hon. Exeou- Man.iging Ediis less Î.'inuger, MOIIEKN lilt Managor Ad- Clleslniit 7777. 24 S Mldii- Perlberg. J >n.-u: Advert isini; Cl;cago 1, 111. Yeck. Tfleju il Film A(hcrli-l., Holl.vnood m inacer. Telp- F inipincnt and lo!*;niith. ISti.") Metropolitan Jersey N.W. S. UFayellt ir. Bob Wctl- 1)1 iikirk S-22Si;, itli-'ster Terrace. T'lcpllone Tadllivan, Manager. acN THEATltE. se'tion of BnX- Al:OMETEU. tpre. M, Berrigan, d'iie Badger, nt. Lib. 2-930.5. Iihjiiiline Griffith, 1 illian Lazarus. -• ' ooie. i:n!arks. Oregon Ml- Hickman. 907 A" rater 4107. I la d Barrett 1* U' s, n. Tearson, f Jro. B-3928n. n 25 Taylor St., :l ing: Jerry Nn- •-09 Post St.. Dare Ballard. el' n Anderson. L )y Carmichael, lai I, W. McN'iiliv, 'Hill . M. Galbrallii. B Ic. Jack liroy Bt a Soramers, of Circulations natter at Post Sectional EdiUon. Rdltlon. $7.50 19 5 1 No. 6 W. „u "A/OW IS THE TIME . . fail mail, even wlieii it doesn"! ajiree with the views we express on this yiage. \^ e like it. especially, when it concurs with our ihiiikiiig and more so when it says something that has "meat" in it. Such a letter was received Irom Jerrv Wald, who. with Norman Krasna. has undertaken the production of 50 features for RKO release. Mr. Wald didn't intend his letter to become an "editorial," inn uc think it worthy of such appellation and such purpose. So here it is: -\orman and I read with a feeling of elation your editorial in the May 12 issue of Box- OFFICE titled 'Talk Back to the Knockers!' "Youre so right about this being a business of enthusiasm. It seems to be the fashion these (lavs to be despondent and to have a weariness about new enterprises, not only in the motion picture industry, but in all other industry, too. We think this is wrong and we don't hold with these prophets of doom. "We feel that now is the time when men in our great nation must have courage and vision despite the forebodings of the times, both nationally and internationally, so that the free enterprise system which made our nation great can continue to operate and flourish. "We think this is the time to cast away our doubts and our fears and to recapture the vision of America. "In our own industry we feel that now is the time to recapture the early pioneering enthusiasm which has made the American motion picture the finest in the world and which has built in Southern California a great American industry —a veritable jewel in Americas industrial empires. "We think this is the time for the young in heart in the film business to take hold. Now, more than ever, leadership is required in our industry. We think the time is here for those in the industry to take bold steps so that we face the challenge squarely, aware of our problems and our responsibilities, and that we can lick them. "Your editorial serves to encourage us anil to spur us on in our efforts to produce qualil) motion picture entertainment, to stop the fear pattern and replace it with the enthusiasm, the excitement and the vision we all should have of .America." In Common Cause Once again taxation has served as the common ground on which exhibitors prove to themselves that they can work together. And in this instance, the result is formation of an association of 17 theatres in the lower peninsula of Virginia to work together in the effort "to fill up theatre with paying patrons." seats Dave Garvin jr., of the Paramount Theatre at ." Newport News, Va.. gives this colorful description anent the forming of the Theatre Ass'n of the Peninsula: "This loose association was brought about because of a local tax fight that all of us had. The city council threatened us with a 20 per cent tax. All of us put our heads together and, under the very capable leadership of Leonard Gordon, we were able to kill this tax. For good, we hope. We enjoyed knowing one another so much that it was suggested that we meet monthly just to talk mutual problem.s over a lunch. This we do, rotating our meeting place each month. "Our organization's first big act has been an organized campaign, in the style of the Schine 'Home-I-Tis' campaign, to get people out of the house and into our movies. All of us are thoroughly enjoying knowing one another much better and we think that we'll be able to really work smoothly." As for filling those theatre seats, Mr. Garvin adds, "We're doing OK, too!" This contains the obvious suggestion that exhibitor groups everywhere can get together and work together for the common good, specifically on the very big mutual-interest problem of filling up theatre seats. Service That Serves Something new has been added to BoxoFFicE, It is a combination of two popular service departments—the Feature Chart and the Review Digest—that begins in this issue. This was done at the suggestion of many exhibitor subscribers, in the belief that the fusion would facilitate their work in booking and buying pictures. After a "pre-test" we are convinced they are right. The Feature Chart retains the value of its "charting" of product in week-by-week listing under distributor company headings. With the tendency toward release, by month, of groups of features, the new format fits neatly into that development. Covering 11 months of releases, the new department rejiresents an improvement that should serve as a great time-saver. No longer will it be necessary to check back and forth between the two departments as heretofore. While we were at it. we made some other improvements in the BOOKINGLIDE section. An Alphabetical Index of features has been added, keyed by month of release as a crossreference to the Feature Chart, saving much time in running down information wanted, whether for booking, programming or advertising. Too, we have streamlined other departments in this section to improve their use-values. Something also has been added to the <strong>Boxoffice</strong> Barometer page of reports on first runs. And, in order to make available the latest possible information, this has been moved foward to a later press form. V^ô^
Page 1 and 2: Pf&tiJSn. HctuM ynaud^ :ir #; % Mon
Page 3 and 4: ! LD OVERS OiUT OF 10 FIRST DATES!
Page 5: MnTbome JIM THORPE - ALL AMERICAN s
Page 9 and 10: . Uon ! head 1 fdx DECREE ENDS BUSI
Page 11 and 12: ; wi : lid 1 . I pinion 1 I e ; the
Page 13 and 14: ,-h ' sll, ' w.-iether , after .•
Page 15 and 16: i ' second , ' ] not alforded a rea
Page 17 and 18: I « I o-.lability I Im , iony , I
Page 19 and 20: I ' te ! uch I e . which I ' to ' s
Page 21 and 22: I moie . in "; frcn ' '" 1 -Jie . e
Page 23 and 24: • ' MM. EXPANDING TV INTEREST 10
Page 25 and 26: ' ssion ., ;he plourt Rejects i lar
Page 27 and 28: ! IM ON r A hearing GREAT Industry
Page 29 and 30: For the first time in film history,
Page 31 and 32: starring }wri-Color Process jvebped
Page 33 and 34: . »l Wie's theKlTtMi '>y--r:::v'ry
Page 35 and 36: . !»:— ' • 1.— I »n.—June
Page 37 and 38: i ER FRIEDMAN EDITOR HU(H E. FRAZE
Page 39 and 40: I , .Eat Ilk.. . . •nandise Gifts
Page 41 and 42: I !»? i . le ;aager of the Palace,
Page 43 and 44: wyers National : his PI jslDispuies
Page 45 and 46: . . B I circuit; I old the hotos: y
Page 47 and 48: : . The . . Morris . , Harvey IWYOR
Page 49 and 50: . tlie ' . . The . . John . . Sara
Page 51 and 52: ^1 OLLYWOOD AND VIEWS OF THE PRODUC
Page 53 and 54: ' "L Another highly significant str
Page 55 and 56: . i wo motion ' in "n Power Demands
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. inger ,! expected ; epresentative
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' Kansas Kansas City franchises Lon
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, ng : 120 , Iptown. •: Go - fox)
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' ^'"according , easurer, 1 this !
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I was (ipen inn sola EE Circuit ]en
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• e , for . wliich , ze>, has ft
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I an i was — . ThiTirift Road Dri
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A ' K . . Mrs. . . The /o Jrive-Ins
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, s I tn ) a . . . The ft Orleans S
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ki : McGee. •-' Leon ' man : e '
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. PARK. . . "The 1 '^ Starts Tour o
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i . ushering • (hr 28) rojclion B
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; with . . His laris / and Stage Bi
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1 headquarters I > theatres 1 ars.
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; (Jay;«liere I whii . nTifi_î hi
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, tlie '. iiobrive-Ins Bailie Esqui
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. iiid I he Alfred ; . . . Harold .
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- 1 promotion B UMBUS Pants Held by
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. the . . Capitol . . Among ily t I
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! PilnCijuncil, ' , managers • As
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' ' • ,v;.ukee, ; and . . Monk .
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' Kh ' Piui-o : eive Studio, ' I re
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. Dave . s ' , , assistant . ich .
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I . . P) • IlKOFflCf (DDDilJJ]i;^
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I I ton 1 sttU ' Uki ' liral I John
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' fif 1 Love . ,108) I . Dean Good;
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1 OS I • ' (67) , \V led; "t Good
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RHART . NER ROS. - 31 001 Musical S
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. popular . i ; ;e-free : y 5o,s on
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lAT] ^ ooday noon pieceding publica
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! S£AnV4 WO -G-Ms GREAT SUMMER PRO
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, ALFRED HITCHCOCK'S STARRING FARLE
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— — Times FILM WEEKLY Sectional
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, vii-president Erwin 1 mh-FOX READ
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dustry Must Stop Talking ^&out Its
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A GREAT ACTION SHOW! >',^ ^ h '3>A'
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.ÛAL jhvmen'sT.R. "MOST UNUSUAL. A
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, ai ' Technicolor ' ; ; as OES TO
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. ! leres :W MILE Sithe idustrys ac
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Ij For the first time in film histo
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. . Cummings . . Kirk *i¥oUtft(/tM
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' - ' TESMA Members Are Hit By Gove
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' LETTERS (Continued from preceding
Page 144 and 145:
. . . Have American Ideas Pay Off i
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. . and '' ; j ; 1 Presentation Rec
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I Here's a "scientific lobby displa
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. . PROMOTION PAY-OFF for STANLEY r
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cooperative project can produce j P
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i 3 TEENS! C.in. a„(lM,,l s3^ MAR
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' J | ' ' DENNIS JHUIS. CADET STATE
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Across the nation, 65% o \i\m , CEN
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I ' | THE BALLYHOO TOUR BOOSTS THE
Page 162 and 163:
' i United Artists Expanding Field
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Grass Roots Fashion Ties Being Crea
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— ; SELLING THE DRIVE-IN VIA A LI
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NATIONAL PRE-SELLING GUIDE A report
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. J NATIONAL PRE-SELLING GUIDE Musi
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. . Maurice . . Peter . . Dimitri .
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. . Eddie . . Sam . promote . . Ric
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and i ' Penn TV Stand Runs Into Dif
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' j ' ' Japanese-American Film Plan
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' STUDIO PERSONNEUTIES Barnstormers
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: Italian Orphans Aided By Hollywoo
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. . There !' I Australian More Curb
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. . Also ' 3 RESEARCH BUREAU for MO
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. . . Frank . . William . . Laura .
Page 190 and 191:
. . . Keith . . . John . . Mayor
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. . Pat MINNEAPOLIS . . . T\on Alex
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. . Jean . j KANSAS CITY pimer Rhod
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' ^ ' i HART By HARRY HART p C. DeB
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1 ' MEMPHIS . . T B. Summers has pu
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. . OUie . . Red . . . Bob . . Nels
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TV Series to Feature Hero of Evergl
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LET US SELL YOUR THEATRE. Confident
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. . Also — > ^, 1 i CHICAGO. ILLI
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. . William ST . LOUIS pxhibitors s
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. . . Herman . . George . . The . .
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. . . . Irwin . . John — — ' '
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. . Boris . . DETROIT Joseph Ellul,
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: 1 RALPH PIELOVV GREETED — Ralph
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j j ; TfCouUA /ine Seeeefi7ÛiH Soe
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. . The . . Harold Mi ' BOSTON . .
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3rd ' ' ! ' i I —— — — —
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. . Tommy I . M ARITI MES New Produ
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. . . . . . Many . . The VANCOUVER
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£:{}jji)j"n)}i price in order to p
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j-iiJJUJliUJJjJilJ REVIEW Kunning t
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I ©Samson : 1. ,' 'EATURE chart: ^
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ATURE chart: tt Very Good; + Good;
Page 236 and 237:
. 3-30 , 3-19 • '; | ' ; . • I5
Page 238 and 239:
. The . . An , . Filmdom's . . . .
Page 240:
' r / / // / ifiV/'Jcii^_^ hv Thr b
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Boxoffice-June.09.1951

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