Boxoffice-June.09.1951

Pf&tiJSn. 

HctuM ynaud^ 

:ir 

#; 

% 

Mono Lonio, leh, in "The Greot Carujo," with Corl Benton Reid, Dorothy Kinten anil Anfrlty*- 

The Great Caruso' Wins 

May Blue Ribbon Award 

—Poge 24 

Entered « sctoflil-clui all* at tke Port Offic* 

tt KaniM City, Me., undtr tki Kt o( Marcti 3, 1879. 

NATIONAL EXECUTIVE EDITION 

Including tbe Sectional Nmt Patci of A I Edrtiont 

JUNE 9, 1951

! 

GO 

FOR 

BROKE! 

Go For Thrills! 

Go For 

Go For 

Go For 

Romance! 

Adventure! 

LAUGHS! 

EXTRA WEEKr»i 

.^W- 

^%} 

x2 

Uncle Sam, he made 

the pants too long 

\t , It was a 

JW?%^ talented 

^^j^ musical outfit! 

^ 

>y3 II ^ 

(j 

Or 

m^ r^ 

%^^€%. 

Objective 

within sight. 

"Go For Broke!" means 

"Shoot The Works." 

r 

3rd Big Week 

Capitol, 

New York 

f 

3r(l Big Week 3i Bi 

Philly 

St 

l;A 

BIGGEST OF YEAR / [ 

^ CAPITOL. NEW YOR C 

AS CRITICS CHEER! (j 

Discriminating N.Y. critics 

"Irresistible entertainment! As stiri g 

music of a parade band ! "-HERALD J « 

"Deserves the highest praise I'-T/ME 

"First-rate entertainment . 

touches . . . humor!"—P05T 

ly 

. . 

thrills 

• 

"Impressive tribute to courage and er 

—JOURNAL-AMERICAN 

"Realistically and excitingly staged, n 

'—WORLD-TELEGRAM 

tribute ! ' 

"Exciting fi\mV'—MIRROR 

"Superior to 'Battleground'!"-COMP/

! 

LD OVERS 

OiUT OF 10 FIRST DATES! 

i 

Week 

ion, 

jeles 

. 

r 

M^ṁ 

2nd Big Week 

Wash.,D.C. 

H 

r 

'Ml' \ 

1 

f 

m 

W 

4th Big Week 2nd Big Week 2nd Big Week 2nd Big Week 

Hawaii Long Beach, Houston, Atlanta 

Calif. 

Texas 

J^^ 

M-G-M's **GO FOR BROKE! 

f% HOLDING EVERYWHERE! 

PRAISE 

^ TO ALL! 

^ 

Extra! Press-Time! 2nd Weeks ai Seattle, 

South Bend, Minneapolis and Charleston,W.Va. 

Springfield, Mass. doing" Annie Get Your 

Gun" biz. 

Los Angeles State Theatre is 

"Annie" biz! 

enjoying 

Long Beach, Gal. tops wonderful "Annie." 

Bremerton, Wash, opening tops 

"Battleground." 

Miami, Fla. opening is 

under "Battleground." 

a few dollars 

M-G-M Presents 

"GO FOR 

BROKE!" 

STARRING 

£J VAN JOHNSON 

THE HEROES OF THE 

442nd REGIMENTAL 

COMBAT TEAM 

Written and Directed by 

ROBERT PIROSH 

Produced by 

DORE SCHARY

; Mr. 

Exhibitor 

m every city, state, town 

|p 

and hamlet for your 

truly overwhelming reaction 

and your wholehearted, 

response to our invitation 

1 to be present at J^ 

ND WEDNESDAY June 12, 13 

IN THEATRES IN EVERY EXCHANGE CITY

MnTbome 

JIM 

THORPE 

- ALL AMERICAN 

starring 

BURT LANCASTER 

.nd CHARLES BICKFORD 

STEVE COCHRAN 

PHYLLIS THAXTER 

directed by 

MICHAEL CURTIZ 

produced by EVERETT FREEMAN 

Screen Play by Douglas Morrow 

and Everett Freeman 

music by Max Slelner 

)lm Thorpe, Technical Advisor 

^•********** •*•**** ********** 

'i 

^ 

A Streetcar Named 

in)e®tir(B 

-r4ASA(Mr 

//^?n. 

The Pulitzer Prize 

and Critics Award Play 

A STREETCAR 

NAMED DESIRE 

AN ELIA KAZAN PROD. 

s. VIVIEN LEIGH 

and MARLON BRANDO 

directed by ELIA KAZAN 

produced by CHARLES K. FELOMAN 

distributed by WARNER BROS. PICTURES 

screen play by TENNESSEE WILLIAMS 

Based upon the Onginal Play 

"A Streetcar Named Desire " 

by TENNESSEE WilLIAMS 

As Presented on the Stage by Irene Mayer Sel:nick 

:V ************************** 

FARLEY GRANGER 

RUTH ROMAN 

ROBERT WALKER 

in 

ALFRED HITCHCOCK'S 

STRANGERS 

ON A TRAIN 

with Leo G. 

Carroll 

Screen Play by 

Raymond Chandler 

and Czenii Ormonde 

nil**************************** 

TJifi^/rdiMd^ 

GREGORY PECK 

VIRGINIA 

MAYO 

CAPTAIN HORATIO 

HORNBLOWER' 

directed by 

RAOUL WALSH 

Screen Play by Ivan Goff & 

Ben Roberts and Aeneas MacKenzle 

From the Novel Dy 

C. S. Forester 

COLOR BV 

êc/vnU^f^^^

PICTURE 

OF THE 

It's the girls stepping out in 20th Century-Fox's "Take Care of My Little Girl," the Technico con 

TAKE CARE! 

drama with that keyhole view of sorority Ufa. The lovelies, above, are Helen Westcott, JJUll; 

Jeanne Crain, Mitzi Gaynor and Betty Lynn. Watch for it in July! 

(Ad' Jse"

— 

i(m 

ONjJllM WEEKLY 

il 

\' 

Editions 

E N 

Publisher 

Editor 

; .live Editor 

liajing Editor 

le-lem Editor 

lirnent Editor 

ie tising Mgr. 

!li -day by 

.ICATIONS 

pll r riHZii. Neu 

Ir-ley. Advertisti.ullrt. 

Edllnr; 

Shnwniiuidiscr 

l;jll>h Scholbe. 

T leplionr rn- 

^^n Brunt BUd . 

n (^>hon. Exeou- 

Man.iging Ediis 

less Î.'inuger, 

MOIIEKN 

lilt 

Managor Ad- 

Clleslniit 7777. 

24 S Mldii- 

Perlberg. 

J >n.-u: 

Advert isini; 

Cl;cago 1, 111. 

Yeck. Tfleju 

il Film A(hcrli-l., 

Holl.vnood 

m inacer. Telp- 

F inipincnt and 

lo!*;niith. ISti.") 

Metropolitan 

Jersey N.W. 

S. UFayellt 

ir. Bob Wctl- 

1)1 iikirk S-22Si;, 

itli-'ster Terrace. 

T'lcpllone Tadllivan, 

Manager. 

acN THEATltE. 

se'tion of BnX- 

Al:OMETEU. 

tpre. M, Berrigan, 

d'iie Badger, 

nt. Lib. 2-930.5. 

Iihjiiiline 

Griffith, 

1 illian Lazarus. 

-• ' 

ooie. 

i:n!arks. Oregon 

Ml- Hickman. 907 

A" rater 4107. 

I la d Barrett 

1* U' s, n. Tearson, 

f Jro. B-3928n. 

n 25 Taylor St., 

:l ing: Jerry Nn- 

•-09 Post St.. 

Dare Ballard. 

el' n Anderson. 

L )y Carmichael, 

lai I, W. McN'iiliv, 

'Hill . M. Galbrallii. 

B Ic. Jack liroy 

Bt a Soramers, 

of 

Circulations 

natter at Post 

Sectional EdiUon. 

Rdltlon. $7.50 

19 5 1 

No. 6 

W. „u 

"A/OW IS THE TIME . . 

fail mail, even wlieii it doesn"! 

ajiree with the views we express on this yiage. 

\^ e like it. especially, when it concurs with our 

ihiiikiiig and more so when it says something 

that has "meat" in it. Such a letter was received 

Irom Jerrv Wald, who. with Norman 

Krasna. has undertaken the production of 50 

features for RKO release. Mr. Wald didn't intend 

his letter to become an "editorial," inn uc 

think it worthy of such appellation and such 

purpose. So here it is: 

-\orman and I read with a feeling of elation 

your editorial in the May 12 issue of Box- 

OFFICE titled 'Talk Back to the Knockers!' 

"Youre so right about this being a business 

of enthusiasm. It seems to be the fashion these 

(lavs to be despondent and to have a weariness 

about new enterprises, not only in the motion 

picture industry, but in all other industry, too. 

We think this is wrong and we don't hold with 

these prophets of doom. 

"We feel that now is the time when men in 

our great nation must have courage and vision 

despite the forebodings of the times, both nationally 

and internationally, so that the free 

enterprise system which made our nation great 

can continue to operate and flourish. 

"We think this is the time to cast away our 

doubts and our fears and to recapture the vision 

of America. 

"In our own industry we feel that now is the 

time to recapture the early pioneering enthusiasm 

which has made the American motion picture 

the finest in the world and which has built in 

Southern California a great American industry 

—a veritable jewel in Americas industrial empires. 

"We think this is the time for the young in 

heart in the film business to take hold. Now, 

more than ever, leadership is required in our 

industry. We think the time is here for those 

in the industry to take bold steps so that we 

face the challenge squarely, aware of our problems 

and our responsibilities, and that we can 

lick them. 

"Your editorial serves to encourage us anil 

to spur us on in our efforts to produce qualil) 

motion picture entertainment, to stop the fear 

pattern and replace it with the enthusiasm, the 

excitement and the vision we all should have of 

.America." 

In 

Common Cause 

Once again taxation has served as the common 

ground on which exhibitors prove to themselves 

that they can work together. And in this 

instance, the result is formation of an association 

of 17 theatres in the lower peninsula of Virginia 

to work together in the effort "to fill up theatre 

with paying patrons." 

seats 

Dave Garvin jr., 

of the Paramount Theatre at 

." 

Newport News, Va.. gives this colorful description 

anent the forming of the Theatre Ass'n of 

the Peninsula: 

"This loose association was brought about because 

of a local tax fight that all of us had. The city 

council threatened us with a 20 per cent tax. All 

of us put our heads together and, under the very 

capable leadership of Leonard Gordon, we were able 

to kill this tax. For good, we hope. We enjoyed 

knowing one another so much that it was suggested 

that we meet monthly just to talk mutual problem.s 

over a lunch. This we do, rotating our meeting 

place each month. 

"Our organization's first big act has been an 

organized campaign, in the style of the Schine 

'Home-I-Tis' campaign, to get people out of the 

house and into our movies. All of us are thoroughly 

enjoying knowing one another much better and we 

think that we'll be able to really work smoothly." 

As for filling those theatre seats, Mr. Garvin 

adds, "We're doing OK, too!" 

This contains the obvious suggestion that 

exhibitor 

groups everywhere can get together and 

work together for the common good, specifically 

on the very big mutual-interest problem of filling 

up theatre seats. 

Service That Serves 

Something new has been added to BoxoFFicE, 

It is a combination of two popular service departments—the 

Feature Chart and the Review 

Digest—that begins in this issue. This was done 

at the suggestion of many exhibitor subscribers, 

in the belief that the fusion would facilitate their 

work in booking and buying pictures. After a 

"pre-test" we are convinced they are right. 

The Feature Chart retains the value of its 

"charting" of product in week-by-week listing 

under distributor company headings. With the 

tendency toward release, by month, of groups 

of features, the new format fits neatly into that 

development. Covering 11 months of releases, 

the new department rejiresents an improvement 

that should serve as a great time-saver. No longer 

will it be necessary to check back and forth between 

the two departments as heretofore. 

While we were at it. we made some other 

improvements in the BOOKINGLIDE section. 

An Alphabetical Index of features has been 

added, keyed by month of release as a crossreference 

to the Feature Chart, saving much time 

in running down information wanted, whether 

for booking, programming or advertising. Too, 

we have streamlined other departments in this 

section to improve their use-values. 

Something also has been added to the Boxoffice 

Barometer page of reports on first runs. 

And, in order to make available the latest possible 

information, this has been moved foward 

to a later press form. 

V^ô^

. 

; 

FOUR CIRCUITS GET LOUIS BOUl 

FOR EXCLUSIVE BIG SCREEN 

Sports Event Marks First 

Network Telecast for 

Theatres Only 

NEW YORK—The Fabian circuit, Loew's 

Inc., RKO Theatres and United Paramount 

have joined in a spectacular move to put on 

the first exclusive theatre television broadcast 

of a major sporting event on a network 

basis. The three circuits have reached an 

agreement for the exclusive telecasting of 

the Joe Louis-Lee Savold fight at the Polo 

grounds Wednesday < 13i 

The telecast will mark a historic step 

in the linking of the theatre screen and the 

new medium of television. The big-screen 

telecasting of major sports events over a 

nationwide network of theatres has been one 

of the goals of exhibitors who have pioneered 

in theatre TV. 

CAN'T SCREEN IN NEW YORK 

The circuits, however, will not be able to 

carry the fight in their New York houses, 

under the arrangements with the fight promoters. 

This restriction was agreed upon on 

the theory that theatre telecasting of the 

fight in the metropolitan area would cut 

receipts at the Polo grounds. 

Transmission will be by coaxial cable and 

special telephone circuits at each terminal. 

For boxing fans who want to see or hear 

the fight outside of New York, the theatre 

auditorium will be the only place as the fight 

is not going to be aired otherwise either over 

TV channels or radio. 

The TV feature may not mean much at the 

boxoffice. because the line charges are at the 

rate of $1 per air mile from New York and 

the International Boxing Club, headed by 

James D. Norris, will get a share of the theatre 

grosses. Presumably he will cut this 

with the two contestants. 

The move was made possible because the 

boxers wanted $100,000 for their share of the 

TV rights to the fight and the nearest bid 

was around $62,500 from an advertiser. 

Nathan L. Halpern. television consultant for 

Fabian Theatres and the Theatre Owners of 

America, stepped into the breach with the 

percentage offer and then began negotiating 

with the circuits which have TV large-screen 

installations. 

WATCH BOXOFFICE RESULTS 

Exhibitor interest centers in the boxoffice 

results. Heavy-weight fights are admittedly 

competition when shown on home television 

receivers. Some months ago Fabian had an 

exclusive basketball broadcast at Albany and 

reported results beyond expectations, and 

United Paramount had been successful with 

football telecasts in Chicago and Detroit. 

Late in the week the lineup of theatres had 

six definite commitments as follows 

State-Lake and Tivoli, Chicago; Fulton, 

Pittsburgh; Century, Baltimore; Keith's, 

Washington and Palace, Albany, with a total 

of about 16,400 seats. The Loew's installation 

in Baltimore is a new RCA one rushed to 

complete for the fight. It is the first Loew's 

Republic,AFM Close Dei/ 

For Re-Scoring TV Filns 

NEW YORK—Republic Pictures is the second 

film company to sign a contract with 

the American Federation of Musicians whereby 

musicians will be paid to re-score old films 

which they may employ for television, according 

to James C. Petrillo, AFM president. 

Robert L. Lippert, president of Lippert Productions, 

signed an agreement with AFM 

some time ago to pay for the re-scoring of his 

old films before exhibition on TV screens. 

Similar deals with Monogram and with 

David O. Selznick are in negotiation, according 

to AFM officials. None of the major 

companies have any deals with AFM for rescoring 

old films. 

Although Republic coast executives recently 

denied the report that the company 

is preparing its old pictures for TV distribution, 

the AFM deal would make a 15-year 

backlog of program pictures and westerns 

available for showing on TV. Petrillo broke 

the news that the deal had been signed "two 

weeks ago" at the 54th annual convention at 

the Hotel Commodore June 4. Herbert J. 

Yates, Republic president, referred to the 

profits to be derived from TV distribution of 

old films in his last stockholders' report. 

The agreement with Republic also calls for 

payment to the musicians of five per cent of 

the gross of old pictures sold to TV, if a new 

music sound track is not made. This sum 

will go into a "second trust fund for musicians" 

which, like the current fund, will be 

for the purpose of providing unemployed 

musicians with work on public service projects. 

AFM now has contracts in effect with TV 

house to install television. The Fulton equipment 

is General Precision. The image is 

taken off the tube onto 16mm film and 

magnified to large-screen size by lamps and 

the 165-foot throw to the screen. 

Sam Pinanski said he had about given up 

hope of showing the fight at the Pilgrim in 

Boston because network shows are on the 

two radio relays that night. The same difficulty 

faced the Capitol of the Comerford 

chain in Binghampton. UPT reported it 

wouldn't be able to get cable service into the 

Radio City in Minneapolis and the Michigan 

in Detroit. 

Circuit officials said decisions on admission 

increases wouldn't be made imtil after the 

weekend, but if there were any, they would 

networks covering five per cent royalty payments 

on every subsequent showing of television 

films. Discussing these recent contracts, 

Petrillo described them as "the best 

ever negotiated." He then went into a detailed 

explanation of the scale raifi tha 

preceded the new contracts and th'erm, 

of the current network agreements, 

y 

A recent decree by Petrillo put th^hinl. 

mum recording session scale at $50, :';ompared 

to $39.90, the old rate. The ne j-agi 

scale started June 1. 

"It's the $500-a-week musicians ,,Ne\ 

York who are doing the crying that i 'soli 

them down the river,' yet the New Y; am 

Los Angeles locals stand to ' 

make tl; 

nosi 

if not all, of the television films," trill 

• 

charged. 

The AFM deal raises the questio is t 

whether the talent unions will demi^ ad 

ditional pay for actors whose old Iture 

are shown on television. 

A recent survey in BOXOFFICE I'owe 

that approximately 1,300 films were 'ecai 

during 1949 and 1950, comparatively 'W ( 

them originally released by major cor 'inie 

The bulk of the pictures were old !onc 

gram and United Artists releases wit 'nan 

of the others originally released by inm 

companies, such as Producers Releasin /lorp 

Chesterfield and Grand National. v. 

In Hollywood, Steve Broidy, presi jit ( 

Monogram, said the management v ej 

plore the matter of the re-sale pos: liti( 

of its older product for telecasts thcijighi 

before making a move. A decision (1 I 

made before the end of June. Broidy, lid, 

A definite decision on Republic's pii^y o 

using its older releases for telecast '^ ni 

be reached for three or four weeks, ion 

Ing to Hollywood executives. 

CBS-TV in New York and KTLA Li 

Angeles have closed deals with Lipi ; fi 

the rights to televise 26 Lippert i« 

ure 

originally released to theatres during 

i 

:6-4 

i 

The same films were previously lePd 

WGN-TV, Chicago. 

j 

be .small ones. They also said the to-^ ca 

of the program and its allocation to I'tic 

pants wouldn't be known until arrang len 

were complete. Getting allocations torijjxii 

cable use to key centers is a feat when lev: 

sion networks with time contracts are ead 

using considerable time. The "occasio j U! 

basis" rates of the American Telepl.je > 

Telegraph Co. are something new. 

The charges are $1 per air mile piTioi 

and 25 cents an hour for each air r f< 

; 

each consecutive 15-minute period. Si id 

go with the pictures costs 15 cents a ,e £ 

hour and between three and four ce f 

5 

each consecutive 15-minute period, lie 

also is an additional charge for the,los( 

circuits at the terminals. 

8 

BOXOFFICE 

:: June 195

. 

Uon 

! head 

1 

fdx DECREE ENDS BUSINESS 

ÂSSOCIATION OF SKOURASES 

Divorement Agreed Upon, 

ftWithlOO Theatres on 

Outrirht Sale List 

WAS^NCiTON — The Department of 

f' 

' - •'- id 20tli Century-Pox have come 

•inent on a consent decree which 

10 dnorcement of the productionibujn 

and theatre divisions of the 

)an and divestiture of a substantia! 

honf 

theatres. 

Ttie sjaration must be made within two 

ware, fd stockholders must approve the 

r,' .ovisions within 90 days after the 

Mr court puts its seal to the docu- 

CVIU. 

W\TsmRE HIGHLIGHTS 

ue: 

Higlil Its of the divestiture provisions 

1. F: will have to sell about 100 thea- 

(«.- c theatre sites outright, with some 

sales quired within a 90-day period. In 

tnoth 50 situations, divestiture will depend 

n whether independent competi- 

csts over a five year period, and in 

> iboutinother 100 situations the theatre 

eompiiy will have its choice of either 

(Bveslig II theatre or limiting itself to 

SO pecent of the feature output of the 

majoi for the particular run, if an independit 

theatre on that run is unable to 

tet s:able films. 

- Te Roxy Theatre in New York must 

< or leased within two years, and 

:»x can not share in its profits or 

!r: but National Theatres can be 

l.'êe, 

!e the decree, Spyros Skouras may 

.:u to occupy the presidency of 20thin 

Charles Skouras can be president of 

11 Tlieatres, as there is nothing in the 

irit which specifically denies them the 

the new companies which are 

:med. However, they are denied the 

enter into partnership agreements 

vi; any interest in each other's earn- 

MilJlNlNGS SPLIT 

department of Justice said, in an- 

"g the decree, that a partnership 

rnt between Spyros, Charles and 

J Skouras splitting their earnings had 

ided While George Skouras is not an 

:)f either 20th-Fox or National Theai"is 

president of the substantial Skouras 

it.s 

circuit. 

'f thi; decree, Spyros Skouras is allowed 

'il onto his shares in Metropolitan 

•1 ."ie and Skouras Theatres for one year 

i 

thi end of that time the holdings 

»ve been transferred to a trustee ap- 

•by the court to insure that Skouras 

h-e no say in managing either corpora- 

'ithin two years, the shares must be 

"•ill not be permitted to engage in ex- 

'' 

and National Theatres will not be 

*' to engage in distribution without 

• court approval. However until the 

SPYROS SKOURAS 

CHARLES SKOURAS 

A Partnership of 37 Years to Come to an End 

When the divorcement provisions of the 20th Century-Fox decree go into effect, 

the business association of brothers Spyros and Charles Skouras which began in St. 

Louis 37 years ago will come to an end. The decree prohibits them from entering 

into any partnership deals or splitting of earnings. It is expected that Spyros will 

become president of the new production-distribution company and that Charles will 

remain as head of the new theatre company. 

reorganization is completed, or at least for 

the first year after the judgment is entered, 

no restrictions will be placed on licensing 

operations of the Fox distribution setup. 

The two new corporations must be operated 

wholly independently of each other, as has 

been the case in the previous consent judgments 

involving Warner Bros., RKO and 

Paramount. They shall have no common directors, 

officers or employes. No officer or 

Statutory Court Signs, 

After Final 

Argument 

NEW YORK—The statutory court 

signed the 20th Century-Fox consent decree 

late Tlrursday (7) but only after a 

two-hour legal battle over a footnote in 

article 10 drawn up by the Department 

of Justice. This sought to make up for 

the lack in earlier consent decrees of any 

reference to antitrust violations by any 

of the defendants by mentioning not only 

20th-Pox but all previous defendants as 

violators. 

While Warner Bros, did not object, lawyers 

for Paramount and RKO were there 

to protest that no such reference to their 

companies belonged in the 20th-Fox decree 

and that any such mention could influence 

antitrust suits filed against them, 

and could hurt any television requests 

made of the Federal Communications 

Commission. 

It was finally agreed to mention only 

20th-Fox, and the judges signed. 

director, nor any employee holding one-half 

of one per cent or more of the Fox common 

stock may retain stock in National Theatres. 

No National Theatres stockholder in like 

categories may continue to hold stock in the 

producing corporation. Stock must be sold 

within three months or deposited with a 

trustee. 

No person affiliated with any other theatre 

circuit can be elected an officer or director 

of the new National Theatres Corp. without 

approval of the Department of Justice, 

and the court, and no officer or director may 

in any case be affiliated with any motion picture 

theatre circuit other than Fox, which 

has been a defendant in the government antitrust 

suit. The new Fox production company 

can have no one affiliated with another distribution 

firm as an officer or director. 

As to the conditional divestitures. National 

must divest itself of theatres in about 50 

localities if by a certain time it does not 

have competition from independent theatres. 

In approximately 100 localities. National must 

either divest itself of a theatre or confine 

itself to 60 per cent of the product released 

by the eight major distributors or to 48 of the 

80 top-bracket films released by these distributors, 

if over a period of time independent 

operators are not afforded a reasonable opportunity 

to procure films on a first run 

basis. 

In about 15 localities, National must dispose 

of theatres if National operates more 

than a designated number of theatres on 

specified runs over a period of time. 

Divestiture of theatres owned jointly with 

I Continued on page 10 

'OXCFICE :: June 9. 1951 

J

'n 

lPu(4C ê^t^ How Decree Divestiture 

COMPO Plans Further Talks 

With MPAA on Jubilee 

Arthur Mayer pressing for meeting with 

national distributors and advertising-publicity 

directors committees for completion of plans 

and promise of financial aid; favorable decision 

expected. 

Gael Sullivan Cites Tax Bill 

As TOA Accomplishment 

-X 

House ways and means committee had approved 

bill changing the tax basis on reducedrate 

tickets from the regular admission price 

to the price charged. 

Florida Theatre Owners Ass'n 

Wins Legislative Campaign 

-X 

Group succeeds in preventing the enactment 

of legislation unfavorable to the film 

industry: the state legislature adjourned last 

weekend. 

Pennsylvania Exhibitors Hit 

'Unfair' Film Rentals 

Protest made by 85 exhibitors representing 

at least 175 theatres in the Philadelphia area 

at a meeting this week under the auspices 

of Eastern Pennsylvania Allied. 

Phonevision and Skiatron 

Rap Theatre Television 

it 

-X 

E. F. McDonald jr. and Arthur Levey call 

necessary public service but argue against 

any grant to it of exclusive rights; coming 

test of Subscriber-Vision in New York may 

present live talent. 

K 

Allied of Illinois Commends 

Fox for Aiding 'Distressed' 

Jack Kirsch, president of Allied 

of Illinois, 

in letter to Al Lichtman, vice-president of 

20th-Fox, congratulates him for openly stating 

his company would help needy exhibitors. 

-X 

Jack Cohn Trusts Purchase 

2.000 Columbia Shares 

Common stock bought during April, added 

to previous holdings, brings Cohn-trust shares 

to 23,557 by the end of the month; Cohn also 

owns outright 43,624 shares. 

-X 

French End Restrictions 

On Remittances to U.S. 

Amount of revenue that will accrue to U.S. 

film companies will amount to several millions 

of dollars annually; under the 1948 agreement 

the amount was limited to $1,200,000. 

-X 

James C. Petrillo Renamed 

As Musicians Union Head 

Gets 12th term unopposed at 54th annual 

convention of AFM; Charles L. Bagley and 

Moses E. Wright, vice-presidents; Leo Cluesmann, 

secretary, and Harry J. Steper, treasurer, 

also reelected. 

Provisions 

Will Affect Four Major Fox Cities 

DENVER: 

The Pox Intermountain circuit will be required 

to sell two of five downtown theatres, 

from the group including the Denver, Tabor, 

Paramount (or theatre which is to replace 

Pai-amount), Rialto and Isis. If during a fiveyear 

period it is determined that the operation 

of two first run houses by the circuit 

adversely affects a competing first run situation. 

Fox will have its choice of either selling 

the Denver or Paramount or subjecting itself 

to product limitation. 

In addition, in the adjacent areas. Fox 

must sell the Aladdin, Esquire or Webber 

which play day and date with one of the 

downtown first runs; and as long as the circuit 

operates any of the houses they must 

be subjected to product limitations, if independents 

in their competitive areas are unable 

to obtain suitable product. 

KANSAS CITY: 

The decree will materially affect the neighborhood 

situation, which Pox Midwest has 

dominated for many years. In the first run 

setup, the Fairway Theatre in suburban 

Fairway, Kas., which plays day and date with 

two other Pox houses, must be divested unless 

an independent in its competitive area 

is able to obtain suitable product. Likewise 

the ace neighborhood theatre, the Plaza, will 

have to be divested if within a five-year 

period an independent Kansas City theatre is 

not playing second run on a regular basis; 

or subject itself to product limitations if an 

independent competitor is not afforded an 

opportunity to procure films for second run. 

Fox will lose either four or five top neighborhood 

theatres, depending on what set of 

20th-Fox Decree 

(Continued from page 9) 

independent exhibitors or other defendant 

companies is another condition, but National 

already has complied with this directive in 

most cases under orders from the statutory 

court. 

Also in the decree are prohibitions against 

fixing of minimum admission prices, restrictive 

clearance agreements, franchises, formula 

deals, master agreements or conditioned 

licenses, or discriminating in the licensing of 

feature films to any theatres on any run. 

These "trade practice" injunctions were 

contained in previous decrees, but there is 

one provision along these lines not contained 

in previous judgments, providing that if an 

independent exhibitor complains that he is 

adversely affected by a moveover policy in 

which National has any interest, and if the 

Justice department agrees that he has been 

damaged by that policy. National must either 

end the moveover policy within 30 days, or 

apply to the Statutory Court for determination 

of the issue. This provision was agreed 

to in a separate stipulation. 

Stockholder approval of the reorganization 

plan within 90 days after the entry of 

judgment is required. 

E. Graham Morison, assistant attorney 

divestiture terms it accepts. If it dil 

sell the lesser number of theatres, 

• 

vers 

subsequent situations will be subject ; 

yoA 

uct limitations. 

i 

LOS 

ANGELES: 

Altogether the decree involves 23 

wR 

I 

• 

in the divestiture provisions, but • 

only «e c 

four will have to be sold outright. In Wil 

shire district, Fox must sell the Wilsl^ ,Up 

town, Carthay Circle 

shire and Uptown generally 

or Belmont. 

play 

1 Wil 

an 

date first run with the Loyola and Chi 

nese. An additional first run also \'- 

hav 

to be sold if it is shown that opei;)n( 

three first runs by the Fox circuit erse 

ly affects a competing first run hous'.inle.' 

the circuit subjects itself to a produc tnita 

tion. i; 

The remaining theatres, scattered laugli 

out the Los Angeles zone, are pla 

Consent decree negotiations witr -oei 

i 

fifth and last of the major distnt )r 

fendants, are currently being condi ea. 

On Monday (4), National Theatr pre 

dent Charles Skouras and attorneys; ir 

tional Theatres and 20th Century-1 w 

in town seeing Justice department /Wy 

but neither the film group nor Ju ;e 

la^ 

torneys would reveal the subject of 1 

10 

BOXOFFICE Jun 

II

; wi 

: lid 

1 . I 

pinion 

1 

I e 

; 

the 

jRi 

of 20th Century- Fox Consent Decree 

ninir fl having filed its petition herein 

,, '^ 

S. and its amended and sup- 

,.. :i: jlaint on November 14, 1940; 

iMidjit,'- having filed their answers to 

•mini denying the substantive alle- 

Court after trial having 

i 

herein, dated December 31, 

L'd by order entered February 

plaintiff and the defendants 

from such decree; the Su- 

,oi ul the United States having in 

id and in part reversed such 

[having remanded this cause to 

for further proceedings in conits 

opinion dated May 3, 1948; 

ivmg, on June 25. 1948, by order 

Indate and decree of the Supreme 

per and judgment of this Court; 

(lurt having considered the proii; 

ie parties, having duly received 

ence and heard further arguutry 

of the consent decree 

;i i;KO defendants, and having 

on July 25. 1949. and 

^ findings of fact and conclu- 

.:, accordance with said opinion. 

J by a .dginent of February 8. 1950, havamemd 

its judgment of December 31, 

,6, andiaid amended judgment having 

ivided ir the submission of plans of 

orteme and divestiture, 

rhe dendants Twentieth Century-Fox 

.m Corc'ation and National Theatre Corration 

l-ilrig consented to the entry of this 

lOut admission by them in rey 

ssues or matters in this cause 

en on rnand, and the Court having conlered 

tl matter, 

NOW. tretore, upon consent of the parties 

reto wii respect to the issues as to which 

tiOD Wi .suspended or reserved by the 

)urt, 

It is hi?by ORDERED, ADJUDGED and 

BCREEla.^ 

follows: 

I. 

The coDlaint is dismissed as to all claims 

ttde agmt Twentieth Century-Pox Film 

lorporatii based upon its acts as a proaof 

ntion pictures, whether individually 

riDConnction with others. 

. 

II. 

Tbe dendant-distributor Twentieth Cen- 

" " X Film Corporation, its officers, 

-'I'aiits and employees and its sub- 

• °^ nd any successor in interest are 

'•' iKTy enjoined; 

I Fron granting any license in which 

inimuii prices for admission to a theatre 

W fwediy the parties, either in writing or 

"iniugh committee, or through arbitration, 

upon I; happening of any event or in any 

"anner by any means. 

U to maintain a system of clear- 

*^'. tl term "clearances" as used herein 

'' af;reeing with any exhibitors or 

•"aning.he period of time stipulated in 

fitr.icts which must elapse between 

e .vime feature within a particular 

'specified theatres. 

'''• 

granting any clearance between 

^ ot in substantial competition. 

-^ 

granting or enforcing any clear- 

-'ist theatres in substantial compe- 

^^JJ'i the theatre receiving the license 

^B^tion in excess of what is reason- 

^taisary to protect the licensee in the 

^raed. Whenever any clearance proattacked 

as not legal under the 

P* 

i 

'•"'is'o: 

of this judgment, the burden shall 

be upon the distributor to sustain the legality 

thereof. 

5. From further performing any existing 

franchise to which it is a party and from making 

any franchises in the future, except for 

the purpose of enabling an independent exhibitor 

to operate a theatre in competition 

with a theatre affiliated with a defendant* 

or with a theatre comprising a part of a 

theatre circuit formed as a result of divorcements 

provided for in judgments entered in 

this cause. The term "franchise" as used 

herein means a licensing agreement or series 

of licensing agreements, enterd into as a part 

of the same transaction, in effect for more 

than one motion picture sea.son and covering 

the exhibition of pictures released by one 

distributor during the entire period of agreement. 

6. From making or further performing any 

formula deal or master agreement to which 

it is a party. The term "formula deal" as 

used herein means a licensing agreement 

with a circuit of theatres in which the license 

fee of a given feature is measured for 

the theatres covered by the agreement by a 

specified percentage of the feature's national 

gross. The term "master agreement" means a 

licensing agreement, also known as a "blanket 

deal." covering the exhibition of features in 

a number of theatres usually comprising a 

circuit. 

7. From performing or entering into any 

license in which the right to exhibit one feature 

is conditioned upon the licensee's taking 

one or more other features. To the extent 

that any of the features have not been 

trade shown prior to the granting of the 

license for more than a single feature, the 

licensee shall be given by the licensor the 

right to reject twenty per cent (20%) of such 

features not trade shown prior to the granting 

of the license, such right of rejection to 

be exercised in the order of release within 

ten (10) days after there has been an opportunity 

afforded to the licensee to inspect 

the feature. 

8. From licensing any feature for exhibition 

upon any run lii any theatre in any other 

manner than that each license shall be offered 

and taken theatre by theatre, solely upon the 

merits and without discrimination in favor 

of affiliated theatres, circuit theatres or 

others. 

ni. 

The defendants, Twentieth Century-Fox 

Film Corporation and National Theatres Corporation, 

their theatre subsidiaries in which 

they have more than a 50% interest, their 

successors, their officers, agents, servants and 

employees are hereby enjoined: 

(1) From performing or enforcing agreements, 

if any, described in paragraphs 5 and 

6 of the foregoing Section II hereof to which 

it may be a party. 

*As used in this judgment the term defendant or 

defendants means the defenckints or any of them in 

Equity Cause No- 8-273. 

"Divestiture under the terms of this paragraph 

shall be deemed to mean the disposition of the 

interest of Notional Theatres Corporation or the 

New Theatre Company in the theatres referred to 

in Section IV other than theatres which National 

Theatres Corporation or the New Theatre Company 

may in the future be required to dispose of thereunder 

(as distinguished from those presently required 

to be disposed of). 

'As used in this judgment, the word "theatre" 

means a "motion picture theatre in the United States." 

and the pfirase "wholly owned theatre" means a 

theatre in which National Theatres Corporation or 

the New Theatre Company, or National Theatres 

Corporation or the New Theatre Company together 

with persons who are solely investors, own a beneficial 

interest of 95% or more. 

(2) From making or continuing to perform 

pooling agreements whereby given theatres 

of two or more exhibitors normally in 

competition are operated as a unit or whereby 

the busine.ss policies of such exhibitors 

are collectively determined by a joint committee 

or by one ot the exhibitors or whereby 

profits of the "pooled" theatres are divided 

among the owners according to prearranged 

percentages. 

(3) From making or continuing to perform 

agreements that the parties may not acquire 

other theatres in a competitive area where a 

pool operates without fir.st offering them for 

inclusion in the pool. 

(4) From making or continuing leases of 

theatres under which it leases any of its 

theatres to another defendant or to an independent 

operating a theatre in the same competitive 

area in return for a share of the 

profits. 

(5) (a) From continuing to own or acquiring 

any beneficial interest in any theatre, 

whether in fee or shares of stock or otherwise, 

in conjunction with another defendant, 

or any company formed as a result of divorcements 

provided for in judgments entered in 

this 

cause. 

(b) From acquiring any beneficial interest 

in any motion picture theatre in conjunction 

with an actual or potential independent 

exhibitor. National Theatres Corporation 

shall dispose of its interests in theatres 

held in conjunction with non-defendants 

as provided in the orders of this Court, 

or any amendments thereto, including this 

judgment. 

(c) From making or enforcing any 

agreement which restricts the right of any 

other exhibitor to acquire a motion picture 

theatre. 

(6) From operating, booking, or buying features 

for any of its theatres through any 

agent who is known by it to be also acting 

in such manner for any other exhibitor, independent 

or affiliate. 

(7) From acquiring a beneficial interest 

in any theatre provided that: 

(a) Until the divorcement and divestiture* 

provisions of this judgment have been carried 

out. beneficial interests in theatres may be 

acquired 

(i) As a substantially equivalent replacement 

for and in the immediate neighborhood of 

wholly owned theatres' held or acquired in 

conformity with this judgment which may be 

lost through physical destruction or conversion 

to nontheatrical purposes; 

(ii) In renewing leases covering any wholly 

owned theatre held or acquired in conformity 

witfi this judgment or in acquiring an additional 

interest in any such theatre under lease; 

(iii) As a substantially equivalent replacement 

for any wholly owned theatre held or 

acquired in conformity with this judgment which 

has been lost through inability to obtain a 

renewal of the lease thereof upon reasonable 

terms, if National Theatres Corporation or the 

New Theatre Company shall show to the satisfaction 

of the Court, and the Court shall first 

find, that such acquisition will not unduly restrain 

competition. 

(b) After the divorcement and divestiture 

provisions of this judgment have been carried 

out, National Theatres Corporation or the 

New Theatre Company may acquire a beneficial 

interest in any theatre only in the 

situations covered by paragraph (i) and (ii) 

of the preceding subsection (a) unless National 

Theatres Corporation or the New Theatre 

Company shall show to the satisfaction of 

the Court, and the Court shall first find, that 

the acquisition will not unduly restrain competition. 

^^

5 

, 

'W 

m 

' 

is 

I 

ch 

j 

DIVESTITURE PROVISIONS OF THE 20th CENTURY -FOX PECReT 

IV. 

1. For the purpose of crealing substantial 

motion picture theatre operating 

competition in the communities 

hereinafter listed. National Theatres 

Corporation 1 (hereinafter in this Section 

referred to as "National") shall 

dispose of all of its interest in the following 

motion picture theatres within 

two years from the date hereof {except 

as otherwise provided herein) 

and each such disposition shall be to 

a party or parlies not defendants in 

Equity Cause 87-273 or owned or controlled 

by or affiliated with defendants 

therein or their successors: 

Globe, Arizona—Alden or Globe. 

Yuma, Arizona—Yuma or Lyric; purchaser 

to have choice of theatres if 

Yuma is designated as herein provided-2 

Anaheim, Caliiornia—Fox or Anaheim. 

Such disposition shall be made 

within three months from the dale oi 

this judgment. 

12 

the Rex if he so desires. If the parties 

disagree as to whether this condition 

has occurred, the matter may be presented 

to the Court lor its determination. 

In that event, there shall be no 

burden of proof on either party, nor 

shall National be excused Irom making 

this election because the condition may 

not exist at the time the matter is presented 

to or heard by the Court. In 

the event the condition is found to 

have occurred and National chooses 

the product limitation, the five year 

period of such limitation shall run from 

the' time National shall have notified 

the Court, the Attorney General, and 

the independent operator oi its election, 

which shall be made within thirty 

days after the Court's ruling. 

Bell, Calilomia—Alcazar or Alpha. 

Bell Gardens, Caliiornia—Towne. 

Berkeley, Caliiornia—National shall 

at its option, divest itself of the U. C. 

or be subjected to a product limitation 

as provided for in footnote 6 (except 

substitute "second run" for "first 

run"), if, during a period of five years 

from the date of this judgment, an independent 

operator of a theatre in 

Berkeley, having a theatre suitable for 

second run operation, is not afforded 

a reasonable opportunity to procure 

films for such theatre on a second run 

basis if he so desires. If the parties 



to the Court for its determination. 


Bakersfield, California—Fox or California 

if, in any year during a period 

ol five years from the date of this 

judgment, an independent 3 theatre 

does not regularly play first run 4 

for the greater part of the year. If the 

parties disagree as to whether this 

condition has occurred, the matter 

may be presented to the Court for its 

determination, in which event the burden 

of proof shall be on National. 

National shall divest itself of the Fox 

or California if, at any time during a 

burden oi prool on either party, nor 

period of five years from the date of 

shall National be excused from making 

this judgment, more than two National 


theatres play first run. 

not exist at the lime the matter is presented 


National snail, at its option, divest 

itself of the Fox or California or be 

subjected to a product limitation as 

the event the condition is found to hove 

occurred and National chooses the 

provided for in footnote 6, if, 

product limitation, the five year period 

during a period oi five years from the 

of 

date of this judgment, an independent 

such limitation shall run from the 

time National shall have notified the 

operator of a theatre in Bakersfield, 

Court, the Attorney General, and the 

having a theatre suitable for first run 

operation, is not afforded a reasonable 

independent operator of its election, 

opportunity to procure films for such 

which shall be made within thirty days 

after the Court's ruling. 

theatre on a first run basis if he so 

desires. If the parties disagree as to Beverly Hills, Caliiornia — National 

whether this condition has occurred-, shall, at Its option, divest itself oi the 

the matter may be presented to the Wilshire or be subjected to a product 

Court for its determination. In that limitation as provided for in footnote 6 

event, there shall be no burden of (except substitute "exhibition on the 

proof on either party, nor shall National availability (i.e. the run) afforded the 

be excused from making this election Wilshire" for "first run exhibition"), 

because the condition may not exist it, during a period of five years from 

at the time the matter is presented to the dale of this judgment, an independent 

operator in Beverly Hills, hav- 

or heard by the Court. In the event 

the condition is found to have occurred 

and National chooses the prod- 

on the availability afforded the Wiling 

a theatre suitable for operoiion 

uct limitation, the five year period of shire, is not afforded a reasonable 

such limitation shall run from the time opportunity to procure films tor such 

National shall have notified the Court, theatre on the availability afforded 

the Attorney General, and the independent 

operator of its election, which parlies disagree as to whether this 

the Wilshire if he so desires. If the 

shall be made within thirty days after condition has occurred, the matter may 

the Court's ruling. 

be presented to the Court for its determination. 

In thai event, there shall 

National shall, at its option, divest 

itself of the Kern or be subjected to a be no burden oi proof on either party, 

product limitation as provided for in nor shall National be excused from 

footnote 6 ( except substitute ' ' exhibition 

on the availability (i.e. the run) dition may not exist at the time the 

making this election because the con- 

afforded the Kern" for "first run exhibition"), 

if, during a period of five 

years from the date oi this judgment, 

1 Whenever the term "National" is 

an independent operator of a theatre used in this Section it shall also be 

in Bakersfield, having a theatre suitable 

for operation on the availability Fox Film Corporation. 

deemed to refer to Twentieth Centuryafforded 

the Kern, is not afforded a 2 Within four months after the entry 

reasonable opportunity to procure films of this judgment. Notional shall designate 

three cities from among Yuma, 

for such theatre on the availability 

afforded the Kern if he so desires. If Arizona; Santa Paula, California,- Montrose, 

Colorado; Walsenburg, Colo- 

the parties disagree as to whether this 

condition has occurred, the matter may rado; Helena, Montana; Alliance, Nebraska, 

in which the purchaser is to 


In that eyent, there shall be have his choice of theatre. No offer 

no burden of proof on either party, for the smaller theatre in each of 

nor shall National be excused from such three cities shall be accepted until 

making this election because the condition 

may not exist at the time the properties have been offered for sale. 

thirty days have elapsed alter the 

matter is presented to or heard by the The larger theatre in each of such three 

Court. In the event the condition is cities shall be sold if a reasonable offer 

found to have occurred and National Ihereior is made either during the 

chooses the product limitation, the iive thirty days or thereafter before the 

year period of such limitation shall run acceptance of a reasonable offer for 

Irom the time National shall have notified 

the Court, the Attorney General, 3 As used in this judgment, the 

the smaller theatre. 

and the independent operator of its term "independent" or "independently" 

election, which shall be made within reierC' to any theatre not affiliated with 

thirty days after the Court's ruling. any of the defendants in Eq. Cause 

National shall, at its option, divest No. 87-273. 

itself of the Rex or be subjected to a 

4 

product limitation as provided As used in this judgment, "first 

for in 

footnote 6 (except substitute "exhibition 

on the availability (i.e. the run) 

run" means first run of the eight distributor 

defendants in Eq. Cause No. 

87-273; that is the first run exhibition 

afforded the Rex" for "first run exhibition"), 

if, during a period of five years 

of films released by some or all of said 

irom the date of this judgment, an independent 

operator of a theatre in Bakers- 

5 There may be shown at a third 

defendants. 

field, having a theatre suitable for theatre operated by National films for 

operation on the availability afforded which a competitor who has had cm 

the Rex, is not afforded a reasonable opportunity to request licenses therefor 

on first run has not made an offer 


theatre on the availability afforded or has made an in substantial offer for 

matter is presented to or heard by the 

Court. In the event the condition is 

found to have occurred and National 

chooses the product limitation, the five 

year period of such limitation shall 

run from the time National shall have 

notified, the Courl, the Attorney General, 

and the independent operator ot 

its election, which shall be made 

within thirty days after the Court's 

ruling. 

Brawley. Caliiornia—National shall, 

at Its option, divest itself of the Brawley 

or be subjected to a product 

limitation as provided for in footnote 

6, if, during a period of five years 

from the date of this judgment, an 

independent operator of a theatre in 

Brawley, having a theatre suitable 

lor first run operation, is not, in the 

opinion of the Attorney General or the 

Assistant Attorney General in charge 

of the Antitrust Division, afforded a 

reasonable opportunity to procure films 

for such theatre on a first run basis it 

he so desires. In the event the Attorney 

General or the Assistant Attorney 

General finds that the condition has 



of such limitation shall run from the 





after National has been notified of 

such finding. 

National shall, at its option, divest itself 

oi the Circle or be subjected to a 

product limitation as provided for in 

footnote 6 (except substitute "second 

run" for "first run"), if, during a 


this judgment, an independent operator 

oi a theatre in Brawley, having a 

theatre suitable for second run operation, 

is not, in the opinion of ihe 

Attorney General or the Assistant Attorney 

General in charge of the Antitrust 

Division, afforded a reasonable 


theatre on a second run basis ii he so 

desires. In the event the Attorney 

General or the Assistant Attorney General 

finds that the condition has occurred 

and National chooses the product 

Umitation, the five year period of 

such limitation shall run from the 

time National shall have nohfied the 




after National has been notified of 

such finding. 

If National is subjected to a product 


6 with respect to the licensing of feature 

films for first run exhibition in 

Brawley, it shall divest itself of a 

theatre in Brawley, if, at any time 

during a period of five years from the 

date that the product limitation becomes 

effective, more than one National 

theatre in Brawley plays first 

run, 

Burlingame, California—Garden. 

such run, and the showing of such films 

at such third theatre shall not be 

deemed the playing of films on first 

run as used in this paragraph, provided, 

however, that upon the sole 

determination by the Attorney General 

or the Assistant Attorney General 

in charge oi the Antitrust Division that 

a competing first-run theatre will be 

adversely affected by the first run 

showing of such films at such third 

theatre. National shall cease the showing 

of any films first run at such third 

theatre within 30 days after receipt by 

National of notice by the Attorney 


General of his determination. 

6 For a period of iive years, National 

shall not license: 

(a) More than 60% of the feature 

films released by the major distributors 

for first run exhibition in any fiscal 

year, except as to pictures for which 

competitors who have had an opportunity 

to request licenses have not 

made an offer or have made an insubstantial 

offer; ond 

(b) More than 48 feature films from 

among the 80 pictures constituting the 

aggregate of the 10 pictures released 

by each of the major distributors, respectively, 

for first run exhibition in 

any fiscal year, which are allocated 

by the respective distributor to its 

highest selling bracket or brackets, 

except as to pictures for which competitors 

who have had an opportunity 

to request licenses have not made an 

offer or have made an insubstantial 

oiler. 

National shall divest itself of an ad- 

; 

| 

1 

' 

I 

i 

. 

, 

> 

I 

ditional theatre either in maor 

in Son Mateo, if, at on- C J 

ing a period of five year ,„ 

date of this judgment, mor 

, 

National theatres play fi «L 

Burlingame and San Mateo SSi 

together, subject, however,' 

,er 

visions of footnote 5. 'l 

* 

National shall divest ilsel an 

ditional theatre eilher in 

i 

Jj. 

or in San Mateo, if, in anj U^ , 

ing the a period oi five yeo -oni 

date of this judgment, thelue 

two independent theatres ir! •- 

of " Burlingame, ' 

brae, considered 

San 

together 

Mateo d ^ 

gult 

playing first run during U nj^ 

part of the year. If the 

agree as to whether this cclion 

occurred, the matter may b. sser 

for its detern 

'- fion 

event the burden ol j\ ^ 

be on National. 

Calexico, California — T Cot 

to 

which 

the Court 

shall, at the option of N 

divested or 

iqI 

be subjected tc'proc 

limitation as provided for ;.;ootr- 

6, if, during a period of five hra f; 

the date of this judgment, as, iepg. 

ent operator of a theatre i ,'zln 

having; a theatre' suitable fi.irst 

operation, is not afforded a jonc 

opportunity to procure filn"jr s 

theatre on a first run bas hd 

', 

desires. If the parties disc 3 oi 

whether this condition ha; xun 

the matter may be preser ' to 

Court for its determinatio Tin ! 

event there shall be no burci of p 

shall 1 .anal 

on either party, nor 

excused from making this lOion 

cause the condition may i exisl 

the time the matter is pres d tc 

heard by the Court. In 't e^ 

the condition is found to ha iccui 

and National chooses the p',"ict 1 

tation, the five year perii|_3f s 

limitation shall run from tl'me 

tional shall have notified th< lurt. 

Attorney General, and thedept 

ent operator of its election, s 

be made within thirty da) .Iter 

Court's ruling. 

Compton, California — To 

shall, at the option of Natii'^, be 

vetsed or be subjected tOvpra 

limitation as provided for .footi 

6, if, during a period of '3 yi 

from date oi this judgmen:'in ii 

pendent operator of a atie 

Compton, having a theatre able 

first run operation, is not "3rd& 

reasonable opportunity to p ire f: 

' 

for such theatre on a first bos 

he so desires. If the parti iisac 

as to whether this conditi has 

curred, the matter may bi resei 

to the Court for its detenr tion. 

that event, there shall be bui 

of proof on either party, m hall 

tional be excused from iing 

election because the con on i 

not exist at the lime the'attei 

presented to or heard by ; U 

In the event the condition ^.ouni 

have occurred and Natiot choi 

the product limitation, th* ^ve 

period of such limitation sh 'un 1 

the time National shave hi. not 

the Court, the Attorney G- rol, 

the independent operator its ( 

tion, which shall- be m' V\ 

' 

thirty days atfer the Cour rulin 

, 

Culver City, California-t Ct 

shall, at the option of Nati i, b( 

vested or be subjected F° 

toj-. 

limitation as provided for toot 

, 

6 (except substitute "ex^ tion 

the availability (i.e., the n. atto. 

the Culver" for "first run e bilio 

if, during a period of five .ars^ 

the date of this judgmen. mi 

pendent operator of a Iheat -ji U 

City, having a theatre suita! tor ( 

ation on the availability c dea 

Culver, is not afforded a> ison 

opportunity to procure Iili 'of 

theatre on the availability ',.raec 

Culver if he so desires. Hi ? 

PJ 

disagree as to whether Ih :oiia 

has occurred, the matter e oe 

sented to the Court for Us ern 

, 

Hon. In that event, there 

^ ^ 

burden of proof on either my, 

l 

shall National be excused 

mc 

this election because the cc lion 

not exist at the time 

or heard presented to 

th' 

by 

iai» ll( 

C 

lout 

In the event the condition 

have occurred and Notioi ch( 

the product limitation, ttn ve 

period of such limitation t all 

from the time National 

iied the Court, the Attorn Gen 

and the independent ope n 

election, which shall be r e » 

lilin 

thirty days after the Court 

sha jve ive 

El Centro, CalUornio-V^ n 

BOXOFFICE 

:: J" ^' 

4i

,-h 

' 

sll, 

' 

w.-iether 

, after 

.• General, 

. 

National 

, 

and two months 

his judgment, the 

the Assistant At- 

^lGrge of the Antiafter 

consultation 

that in 

lishment of proper 

ns in El Centro 

;re by National of 

Iheatre, in which 

within four months 

such notice divest 

lee :re. 

the end of a 

:helat of this judgment, 

ihi}'- 

kiys otter the end 

win V KIT, National shall 

Atlhe 

in wntnat 

have been ex- 

mj 

ruJd iting the preceding 

nal theatres in El 

pendently-operated 

n any year during 

:irs f^rom the date 

•1 independent theirly 

play first run 

of the year. If the 

to whether this 

^ 

:d. the matter may 

Court for its de- 

:h event the buroe 

on National. 

nia—See provisions 

d City, California. 

1—Wilson or Crest 

r, such disposition 

three months from 

ludgment. If the 

it ot shall be sold 

will represent that 

erote such theatre 

.icy. Such repremade 

by an aifie 

purchaser, which 

the Court and the 

:nd which affidavit 

ement that it is so 

. 

sposed of. National 

.jijjn, divest itself of the 

Jre or Kmema, if, in any 

-Tii-d of five yaers from 

:: 

;iment, two theatres 

-. National do not 

run for the great- 

If the parties dis- 

-: this condition has 

., . iue may be prer.e 

oi."t for its determinaid 

e.'ent the burden ot 

.-,. faem National. 

idol*. Ciiomia—Alex or Glen- 

•' ~ a: y 'or during a period 

he date of this judg- 

:ent theatres do not 

run for the greater 

If the parties dis- 

: this condition has 

e may be presented 

s determination, m 

irden of proof shall 

, 

iiii si... ]t its option, divest 

oi a lh i:-. in Glendale or be 

rei -.0 t -oduct lim.itation as 

'note 6 (except sub- 

';" for "first run") 

._ : of five years from 

^-^ - 

taie o: ls judgment, an inde- 

Btt ope:;t: t a theatre in Glen- 

.,.,'--. . heatre suitable for 

ion, IS not afforded 

Drtunily to procure 

ure on a second run 

s desires. If the parties 

this condition 

he matter may be pre- 

-ourt for its determina- 

/er.t, there shall be no 

»f 3n either party, nor 

be excused from mak- 

'1 

because the condition 

39at the time the matter 

weated or heard by the Court. 

^ ^T*nt e :ondition is found to 

"-::e and Notional chooses 

-' ni-ition, the five year 

'-1 dmitoiion shall run 

"1 

onal shall have noe 

Attorney General, 

" - r. lent operator of its 

hi snail be made within 

C2r :he Court's ruling. 

Ciioniia—Fox or Ritz. If 

-pcsed of, it shall be 

aS'^r who will represent 

*5s ;o operate such thetruT, 

policy. Such reprelobe 

made by an affidavit 

? p irchaser, which shall 

-f 

il.'th- Court and the Atle.l 

3nd which affidavit 

l€; 

s-itement that it is so 

Jcr disposition shall be 

ior.'hs from the date of 

at its option, divest 

> 'diional theatre in Han- 

M'ieced to a product limijPMdtd 

for in footnote 6, 

I

"le 

'' 

. 

' 

' 

' 

; 

; 

judgment, an independent operator of 

a theatre in the zone in Los Angeles in 

which the Florence is located, having 

a theatre suitable for first neighborhood 

run operation, is not afforded a reasonable 

opportunity to procure films 

for such theatre on a first neighborhood 

run basis if he so desires. If 

the parties disagree as to whether 

this condition has occurred, the matter 

may be preesnted to the Court for 

its determination. In that event, there 

shall be no burden of proof on either 

party, nor shall National be excused 

from making this election because the 

condition may not exist at the time the 


Court. In the event the condition ia 





notified the Court, the Attorney General, 

and the independent operator of 

lis election, which shall be made within 

thirty days after the Court's ruling. 

National shall divest itself of the 

Gentry or, at its option, be subjected 

to a production limitation as provided 

for in footnote 6 (except substitute 

"second neighborhood run" for "first 

run"), if, during a period of iive 

years from the date of this judgment, an 


the zone in Los Angeles in which the 

Gentry is located, having a theatre 

suitable for second neighborhood run 



theatre on a second neighborhood run 








this election because the condition 

may not exist at the time the matter 

is presented to or heard by the Court. 

In the event the condition is found to 




the time National shall have notiifed 


the independent operator of its election, 



The Embassy shall, at the option of 

Nahonal, be divested or be subjected 

to a product limitation as provided for 

in footnote 6 (except substitute "first 

neighborhood run" for "first run"), if, 



operator of a theatre in the zone in 

Los Angeles in which the Embassy is 

located, having a theatre suitable for 

first neighborhood run operation, is 

not afforded a reasonable opportunity 

to procure films for such theatre on a 

first neighborhood run basis if he so 

desires. If the parties disagree as to 

whether this condition has occurred, the 

matter may be presented to the Court 

for its determination. In that event, 

there shall be no burden of proof ori 

either party, nor shall National be excused 

from making this election because 

the condition may not exist at 

the time the matter is presented to or 

heard by the Court. In the event the 

condition is found to have occurred 

and National chooses the product limitation, 

the five year period of such 

limitation shall run from the time National 

shall have notified the Court 


operator of its election, which 

shall be made within thirty days after 


Ravenna or Parisian or Melrose 


of the Fairfax or be subjected to 

a product limitation as provided for in 

footnote 6 (except substitute "first 

neighborhood run" for "hrsl run"), if, 




Los Angeles in which the Fairfax is 





first neighborhood run basis if he so 


whether this condition has occurred, the 

matter may be presented to the Court 


there shall be no burden of proof ori 

either party, nor shall National be 

excused from making this election because 




condition is found to have occurred and 

— 

DIVESTITURE PROVISIONS IN THE LOS ANGELES ZONES 

National chooses the product limitation, 

the five year period of such limitation 

shall run from the time National 

shall have notified the Court, the 

Attorney General, and the independent 

operator of its election, which shall be 

made within thirty days after the 



itself of the La Brea or be subjected 

to a product limitation as provided 


"second neighborhood run" for "first 

run") , if, during a period of five 

years from the date of this judament, 

an independent operator of a theatre 

in the zone in Los Angeles in which 

the La Brea is located, having a thectre 

suitable for second neighborhood 

run operation, is not afforded a reasonable 

opportunity to procure films 

for such theatre on a second neighborhood 




may be presented to the Court for 

its determination. In that event there 





matter is presented to or heard by 

the Court. In the event the condition 

is found to have occurred and National 






its election, which shall be made within 

thirty days after the Court's rulina. 

National shall divest itself of a first 

neighborhood run theatre in the zone 

in Los Angeles in which the Fairfax 

is located, -if, at any time during a 


this judgment, more than one National 

theatre in that zone plays first neighborhood 

run, subject, however, to the 

provisions of footnote 5 (except substitute 

"second theatre" for "third 

theatre" and "first neighborhood run" 

for "first run"). 

The Westlake shall, at the option of 

National, be divested or be subjected 



neighborhood run" for "first run"), 

if, during a period of five years from 

the date of this judgment, an independent 

operator of a theatre in the zone 

in Los Angeles in which the Westlake 

is located, having a theatre suitable 

for first neighborhood run operation, 

is not afforded a reasonable opportunity 

to procure films for such theatre 

on a first neighborhood run basis 

if he so desires. If the parties disagree 

as to whether this condition has occurred, 

the matter may be presented 

to the Court for its determination. In 

that event there shall be no burden 

of proof on either party, nor shall National 

be excused from making this 

election because the condition may not 

exist at the time the matter is presented 

to or heard by the Court. In the 

event the condition is found to have 


ptroduct limitation, the five year period 

of such limitation shall run from 

the time National shall have notified 






Filmarte or the Hollywood if, in any 

year during a period of five years from 


theatre in the zone in Los 

Angeles in which the Filmarte and the 

Hollywood are located does not regularly 

play first run for the greater 

part of the year. If the parties disagree 



to the Court for its determination, in 

which event the burden of proof shall 


The Figueroa shall, at the option of 







operator of a theatre in the zone 

in Los Angeles in which the Figueroa 





on a first neighborhood run basis if 

he so desires. If the parties disagree 




that event there shall be no burden of 

proof on either party, nor shall National 





the event the condiion is found to have 









Arroyo or Starlcmd. The Mesa shall, 

at the option of Nalional, be divested 

or subjected to a product limitation as 

provided for in footnote 6 (except substitute 

"exhibition on the availability 

(i.e. the run) afforded the Mesa" for 

"first run exhibition' 

' 

, if, during a 

period of five years 

) 

from the date of 


of a theatre in the zone in Los Angeles 

in which the Mesa is located, having 

a theatre suitable for operation on the 

availability afforded the Mesa, is not 

afforded a reasonable opportunity to 

procure films for such theatre on the 

availability afforded the Mesa if he 

so desires- If the parties disagree as 

to whether this condition has occurred, 

the matter may be presented to the 

Court for its determination. In that 

event there shall be no burden of 







have occurred and National chooses the 

product limitation, the five year 

period of such limitation shall run 

from the time National shall have 




thiry days after the Court's ruling. 

The Highland shall, at the option of 







operator of a theatre in the 

zone in Los Angeles in which the 

Highland is located, having a theatre 

suitable for first neighborhood run 

operation, is not in the opinion of the 



Division afforded a reasonable 


theatre on a first neighborhood run 

basis if he so desires. In the event 

the Attorney General or the Assistant 

Attorney General finds that the condition 

has occurred and National 

chooses the product limitation, the 

five year period of such limitation 

shall run from the time National shall 

have notified the Court, the Attorney 

General, and the independent operator 

of its election, which shall be made 

within thirty days after National 

been notified of such finding. 

has 


Stadium or Lido if, in any year during 

a period of five years commencing 

one year after the date of this judgment, 

an independent theatre in the 

zone in Los Angeles in which the Stadium 

and Lido are located does not 

regularly play first or second neighborhood 

run for the greater part of the 

year. If the parties disagree as to 

whether this condition has occurred, 


Court for its determination, in which 

event the burden of proof shall be on 

National. 


of the Stadium or Lido or be subjected 

to a product limitation as 

provided for in footnote 6 (except substitute 

"first neighborhood run" for 

"first run"), if, during a period of five 

years from the date of this judgment, 


in the zone in Los Angeles in which 

the Stadium and Lido are located, having 


run operation, is not afforded a 


for such theatre on a first neighborhood 





determination. In that event there shall 

be no burden of proof on either 



condition may not exist at the time 

the matter is presented to or heard 

by the Court. In the event the condi- 

' 

tion IS found to have occur 

i 

tional cm, 

chooses the produt 

' 

^ 

the ive year period dsJ 

| 

shall ûuii run from ^J 

'-~ ""' 

' 

irom the time N, 

' 

Z\ 

have 

"" notified the Court, IftJ,, 

General, and th; Tndeper 

tor of f,'o 

To 

lis election, which sf- 

within thirty days alter* 

^ci 

ruling. 

National shall divest i\ d 

Stadium and Lido or, at i:\Jl 

subjected to a product ]\Z 

provided for in footnote 6 

| ^1, 

stitute 'second neighborh( 

1 nS 

first run"), if, during ^ 

five years from the date 

ment, an independent 

S 

or. or 

. 

! 

i 

, ' 

; 

' 

, 

-' 

' 

which the Stadium and 

cated, \^ 

having a theatre nh\ 

second neighborhood run 

raiiî 

not afforded. a reasonable nor 

to procure films lor such Jre 

second neighborhood run 

' 

| aan 

to this condition T 3cci 

the matter may be presi'd u 

Court for its determinati h 

event, there shall be m urd( 

iis 

so desires. If the parties 

whether 

proof on either party, nii'hall 

tional be excused from una 

election because the cond ma 

exist at the 

sented to or 

time the m-- is 

heard by tl :our 

f 'j lo 

National ose* 

product limitation, the ii yea' 

the event the condition is 

occurred and 

riod of such limitation sh'. run 

the time National shall li", nc 

the Court, the Attorney

i 

' 

second 

, 

' 

] 

not alforded a reaty 

to procure films 

a first neighborhood 

so desires. It the 

as to whether this 

iTed, the matter may 

le Court for its detlat 

event, there shall 

roof on either party, 

be excused from 

il 

in because the cone 

xist at the time the 

d to or heard by 

ht event the condition 

rcurred and National 

iuct limitation, the 

of such limitation 

time National shall 

Court, the Attorney 

independent operator 

vhich shall be made 

,cys after the Court's 

Tl its option divest iter 

3I theatre in the zone 

i which the Carlton, 

he Rivoli are located 

[d to a product limitad 

"or in footnote 6 (exneighborhood 

run"), if, during a pe- 

9c:s from the date of 

an independent opera- 

::i the aforementioned 

theatre suitable for 

fhood run operation, is 

reasonable opportunity 

i :or such theatre on a 

rhood run basis if he 

the parties disagree as 

c">naition has occurred, 

;y be presented to the 

determination. In that 

II be no burden of proof 

nor shall National be 

loicing this election beticn 

may not exist at the 

is presented to or heard 

In the event the condite 

have occurred and 

is the product limitayear 

period of such 

run from the time Na- 

notified the Court, the 

and the independent 

il. 

election, which shall be 

thirty days after the 

11 divest itself of the 

/ year during a period 

f:om the date of this 

which National operon 

a first neighborly 

an independent theau 

Los Angeles in which 

il, Kîcaled does not regust 

neighborhood run for 

T^>ait of the year. If the 

;

' 

'-- 

' 

,' 

SACRAMENTO, SALINAS, SAN DIEGO, SANTA MONICA, STOCKTOF1 

agree as to whether this condition 


to the Court for its determination, 

in which event the burden of 

proof shall be on National. 

Redlands, Caliiomia—Loma. 

Notional shall, at its option, divest 

itself of an additional theatre in Redlands 



6 {except substitute "exhibition on the 

run policy on which the Loma is 

operated" for "first run exhibition"), 

if, at any time during a period of 

five years from the date of the divestiture 

of the Loma, more than one National 

theatre plays on the run policy 

on which the Loma is operated- 

Redondo, California — Fox Redondo 

or Strand. 

National shall divest itself of an additional 

theatre in Redondo or of the 

Hermosa in Hermosa Beach or of the 

LaMar in Manhattan Beach if, in any 

year during a period ol five years from 

the date of the divestiture oi the Fox 

Redondo or Strand, an independent 

theatre in Redondo, Hermosa Beach 

and Manhattan Beach, considered together, 

does not regularly play first 

run for the greater part of the year. 

If the parties disagree as to whether 




oi proof shall be on National. 

Richmond, Caliiomia—Liberty; and 

the San Pablo Avenue Lots. Such 

properties shall be offered tor sale until 

one such property has been sold for 

motion picture purposes. After one or 

the other of such properties has been 

sold for motion picture purposes, the 

remaining property may be sold for 

any purpose. 


itself of an additional theatre in Richmond 



6 (except substitute "second run" for 

"first run"), if, during a period of 

five years from the date of this judgment, 

an independent operator of a 

theatre in Richmond, having a theatre 

suitable for second run operation, is 



second run basis if he so desires. If 


condition has occurred, the matter may 


In that event, there shall 

be no burden of proof on either party, 

nor shall National be excused from 


may not exist at the time the 




chooses the product limitation, 



shall have notified the Court, the Attorney 

General, and the independent 

operator of its election, which shall 

be made within thirty days after the 


Sacramento, Caliiomia—Senator or 

Crest or Capitol if, at any time during 

a period of five years from the 

date of this judgment, more than two 

National theatres play first run, subject, 

however, to the provisions of 

footnote 5. 

Salinas. Caliiomia—Fox or Alisal if, 

in any year during a period of five 


an independent theatre does not 

regularly play first run for the greater 

part of the year. The determination 

as to whe'her this condition has occurred 

shall be made solely by the Attorney 



Division, National shall, at its option, 

divest itself of a theatre in Salinas 


as provided for in footnote 6, if, 



operator of a theatre in Salinas, having 

a theatre suitable for first run 

operation, is not in the opinion of the 






desires. In the event the Attorney 


finds the conditions has occurred 




shall have notified the Cqurt, 




National has been notified of such 

finding, 

San Bernardino, Caliiomia—Fox or 

Caliiornia or West Coast 

San Diego, Caliiornia—National shall 

divest itself of the Fox or Orpheum or 

California if, in any year during a 


this judgment, two independent theatres 

do not regularly play first run the 

greater part of the year. If the parties 

disagree as to whe+her this condition 

has occured, the matter may be presented 




San Diego Zones—National 

lis option, divest itself of the 

shall, 

Adams 

at 


as provided for in footnote 7, 



operator of a theatre in the 

zone in San Diego in which the Adams 


for first run operation, is not afforded 


films for such theatre on a first run 

basis if he so desires. It the parties 

as to whether this condition 


disagree 

to the Court for its determina- 

tion. In that event, there shall be no 




may not exist at the lime the matter 

is presented to or heard by the 











itself of the Loma or be subjected to a 

product limitation as provided for in 

footnote 7 (except substituting "Loma" 

for "Adams"), if, during a period of 



theatre in the zone in San Diego in 

which the Loma is located, having a 

theatre suitable for first run operation, 



on a first run basis if he so desires. 



may be presented to the Court 


there shall be no burden of proof on 

either party, nor shall National be 

excused from making this election because 




condition is found to have occurred 




shall have notified the Court, 






itself of the State or be subjected to 

a product limitation as provided for 

in footnote 7 (except substitute "State" 

for "Adams"), if, during a period of 


an independent operator oi a 

theatre in the zone in San Diego in 

which the State is located, having a 

theatre suitable for first run operation, 


to procure films for such 

theatre on a first run basis if he so desires. 

If the parties disagree as to 




event, there shall be no burden of 






the event the condition is found to have 









North Park or Crest or Egyptian. 

The Balboa shall, at the option of 






dale of this judgment, an independent 

operator of a thectre in the zone in 

San Diego in which the Balboa is 





first neighborhood run basis if he 

so desires. If the parties disagree as 




that event, there shall be no burden 

of proof on either party, nor shall 

National be excused from making this 


exist at ihe time the matter is presented 






from the time National shall have notified 

the Court, the Attorney General, 

and the independent operator of its 

election, which shall be -made within 


Son Luis Obispo, Caliiomia—National 

shall divest itself oi the Fremont 

or Elmo if, in any year during a period 

of five years from the date of this 

judgment, during which National operates 

more than one first run theatre for 

more than one month, an independent 

theatre does not regularly play first 

run for the greater part of such year. 

If the parlies disagree as to whether 



its determination, in which event the 

burden of proof shall be on Notional. 

7 For a period of five years 

National shall not license in the zone 

in which the Adams is located: 

(a) More than 60% of the feature 

films released for first run exhibition 

in any fiscal year by such of the 

major distributors whose product has 

been exhibited first run at the Adams 

during the fiscal year preceding the 

time the condition requiring the limitation 

has occurred, except as to pictures 

for which competitors who have 

had an opportunity to request licenses 

have not made an offer or have made 

an insubstantial offer, and 

(b) More than 60% from among the 

pictures constituting the aggregate of 

the 10 pictures released by each of 

. the major distributors whose product 

has been exhibited first run at the 

Adams during the fiscal year preceding 

the time the condition requiring the 

limitation has occurred, respectively, 

for first run exhibition in any fiscal 

year, which are allocated by the respective 

distributor to its highest selling 

bracket or brackets, except as to pictures 

for which competitors who have 

had an opportunity to request Ucenses 

hove not made an offer or have made 

an insubstantial offer. 

San Mateo, California—Regent. Also 

see provisions relating to Burlingame. 

San Pedro, Caliiomia — National 

shall, at its option, divest itself of the 

Strand or be subjected to a product 

limitation as provided for in footnote 6 

(except substitute "second run" for 

"first run"), if, during a period of five 



in San Pedro, having a theatre suitable 

for second run operation, is not afforded 


films for such theatre on a second 

run basis if he so desires. If the parties 


has occurred, the matter may 











year period of such limitation shall run 




election, which shall be made within 


Santa Monica, Caliiomia — Criterion 

or Wilshire if, in any year during a 


this judgment, an independent theatre 

does not regularly play first run for 

the greater part of the year. If the 



be presented to the Court for its de- 

i 

jL- 

' 

ica, ] 

1 

termination, in which evei 

of proof shall be on Na n- 

Naiional 

I 

shall divest 1 

oi 

atre if, at 

itt 

any time durim 

^^"°' 

five 

rrienl, 

years 

more 

from 

than 

the date" 

one Nat 

his 

| j^' 

-i 

plays first run at a time',en rt 

IS not more than one other ii'jlo 

ating lirst run in Santa 

ject, however, to the 

isions 

footnote 5 (except substi 

theatre" for "third theatr 

| 

**"" 

Santa Paula, Caliiom: . pg- 

Tower, purchaser to ha ! 

-W 

theatres il Santa Paula 

1 

^^xm, 

as provided in footnote 2' 

Sherman Oaks, Califor -Nati. 

shall divest itself ', 

oi the -perty 

cated at Langdon and Vi 

| 

ra ^ 

vard if, in any year dur 

! qm 

of five years from the 

I'.j of 

judgment, an independei lealn 

Sherman Oaks or in End does 

regularly play on the avcnility 

the run) afforded the La iiaior 

greater part oi the year. le pa 

disagree as to whether 1 

cond 

has occurred, the matter i be 

sented to the Court tor i etern 

tion, m which event th urdei 

proof shall be on Notiona 

The La Reina shall, at 

, optic 

National, be divested or ^sulsjt 

to a product limitation as 'videf 

m ioolnote 6 (except su lute 

hibition on the availabL (i.e. 

run) afforded the La Reiiffor' 

run exhibition"), if, duri','a pi 

of five years from the 'i of 

ludgment, ' 

an independen jerati 

a theatre in Sherman Oa. t En 

having a theatre suitabllor O] 

tion upon the availability : 

3rde< 

Le Reina, is not afiorde i :e( 

able opportunity to proc - filia 

such theatre on the availtTtyal 

ed the La Reina if he s i=sire 

the parties disagree as to ! etha 

condition has occurred, th alter 

be presented to the Cou 3r its 

termination. In that even 'lere 

be no burden of proof on ler p 

nor shall Notional be excu; Îrom 

ing this election because cont 

may not exist at the timîen 

IS presented to or heard 1' he C 

In the event the condii |Ms I 

to have occurred and Nat. '.1 chi 

the product limitation, tl live 

period of such limitatic "iholl 

from the time National sf hav. 

tified the Court, the Attor Gei 

and the independent op -or i 

election, which shall be "de i 

thirty days after the Cou' ruli 

' 

, 

i 

'. 

Stockton, Caliiomia—N" nal 

divest Itself of the Calif -â o 

State if, in any year dur ,0 i 

of five years from the e ol 

judgment, an independent atie 

not regularly play first ,,i fo 

greater part of the Y ;. H 

parties disagree as to ,,!thei 

condition has occurred, th jottei 

be presented to the Cou ^pr il 

termination, in which evei ,ie b 

of proof shall be on Nati .'1. 

National shall, at its c'>n, 

itself of the California or ,; St( 

be subjected to a prodi;-limi 

as provided for in footnote if, c 

time during a period of fi\ ''eari 

the date of this judgmen:aora 

one National theatre p\c\ firs 

at a time when there is n nore 

one other theatre operat;, firs 

in Stockton, subject, hovi|..ir. t 

provisions of footnote 5 ^cepl 

stitute "second theatre'^'sr 

theatre"). \. 

, 

National shall have th&-^m 

place, within three years fe-i 

of this judgment, the 'Ri" }» 

which was destroyed by m 

! 

ary 1950,* If National tr-s r< 

such theatre, then Nation she 

year during which Natio' op 

more than one theatre on con( 

^' 

°'' ' 

If the parties disagree 

this condition has occurrelhei 

may be presented to Ir tôu 

its determination, in whu evei 

vest itself o( a theatre if, aî 

during a period of five y« . 

"" 

date of such replacemen wo 

*Such replacement thee shi 

ti 

substantially equivalent nd 

!, 

immediate neighborhood sue 

slroyed theatre, or, it 

Njai 

show to the satisfaction 

ne 

( 

and the Court shall first fi ,1"^ 

theatre will not unduly nâ^/^ 

petition, such replacement -au 

be a theatre in another rriw 

i 

which IS substantially € va» 

such destroyed theatre. 

16 

BOXOFFICE 

Ji 9.

I « 

I 

o-.lability 

I 

Im 

, iony 

, 

I 

not 

' 

not 

1 the 

' 

G* 

time 

. 

- 

es lo not regularly play 

greater part of any 

Jof hall be on National. 

California—See provitl 

J 

:-> North HoUywoodec 

o( Los Angeles. 

;ity. Calilomia—Property 

iixiri Streets in Taft. 

ill, 

," at the option of Na- 

?st d or be subjected to 

i c 

li 

tat.on as provided for in 

dii'ing a period of five 

I 

le date of tnis judgment, 

i 

pinnt --perator of a theatre 

• 

(d ("ity. having a theatre 

/rst run operation, is not 

1 

^s noble opportunity to 

r Ic such tneatre on a 

11 he so desires. If the 

to whether this 

occurred, the matter 

Itemed to the Court lor 

In that event, there 

_. Jen of proof on either 

all National be excused 

this J election because the 

exist at the time the 

jisented to or heard by 

event the condition 

|(have occurred and Nalioês 

the product limitafivye^r 

period of such limilllpn 

-Tom the time National 

,itDtified the Court, the Atjeijol, 

and the independent 

\ oj.ts election, which shall 

^thin thirty days after the 

, 

pliiomia—Turlock or Fox. 

(Ufomia—Valmar. Nationi 

lis option, divest itself 

Pann -r the Senator, or be 

a product limitation as 

m lootnote 6, if, at any 

t{ 

period of five years 

I 

(^5 c: this judgment, more 

L ;lional theatres play first 

ilit w: en there are less than 

lejîder.t theatres regularly 

:jt run, subject, however, 

qsions of footnote 5. 

bl kiali at its option, divest 

llhiHar.lon or the Senator or 

tc a product limitation 

dtfor m footnote 6, it, dur- 

«nl c: five years from the 

""lijjudTment, an independent 

[o\i t'-.eatre in Vallejo, havnere 

suitable for first run 

afforded a reason- 

);nity to procure films for 

"! 

on a first run basis if he 

\&M the parties disagree as 

lerjis condition has occurred, 

mpnay be presented to the 

br s "ietermination. In that 

he shall be no burden of 

her parly, nor shall Naxcused 

from making this 

[bcms--- the condition may not 

^hfme the matter is presented 

SToy ;he Court. In the event 

iiti' is found to have occurred 

ôr chooses the product limi- 

"'*e year period of such limihq 

run from the time Naf 

have notified the Court, 

General, and the indel0irat:r 

of its election, which 

1 B-ie vithin thirty days after 

"Ttfruhng. 

y, California—Van Nuys or 

year during a period 

y-js from the date of this 

'.n independent operator in 

fior Panorama City, conlother, 

does not regularly 

f t greater port of the year 

(i.e. the run) af- 

[la^Var. Nuys. 

^ . '-J whether 

If the 

this 

parties 

condicured, 

the matter may be 

Jo the Court for its de- 

» in which event the bur- 

P>'' ?hall be on National. 

3aliiomia—National shall 

1, aivest iiseli of the Fox 

brted to a pioduct limitation 

1 fcr in footnote 

years 

6, if, durrPJ'd 

-il five from 

ijîgment 

.J 

there is not 

the 

on 

theatre in Visalia having 

the greater part of 

I 

any 

P«se parties disagree as to 

.s condition has occurred, 

Hmav be presented to the 

?•?[= determination. In that 

^burden of proof shall be 

^lal National shall not 

r.aking this election 

be 

bek 

iS 

i°^^»hon may not exist 

the 

^, matter is presented to 

^y 

the Court. In the event 

Uin is found to have occurred 

Tnv3l chooses the product 

o.he :iVe year period of such 

r 

run 

S?^lfrom 

the time Nahave 

notified the Court, 

*y general, and the indew'era-^r 

of its election, which 

' 3de within thirty days after 

" r-.mg 

BJo. Califomia—California or 

any year {while National 

has an interest in both theatres) during 










California or State if, at any time 


date of this judgment, more than one 

National theatre plays first run, subject, 


loolnote 5 (except substitute "second 

theatre" for "third theatre"). 

Westwood, California—One theatre if, 

at any time during a period of five 


the property at Pico Boulevard and 

Veteran Avenue is used by National 

tor theatre purposes- 


itself of the Village or Bruin or be 

subjected to a product limitation as 

provided for in lootnote 6, if, during 

a period of five years from the date 

of this judgment, an independent operator 

of a tneatre in Westwood, having 

a theatre suitable for first run operation, 


to procure films for such 

theatre on a first run basis if he so desires. 

II the parties disagree as to 



Court tor its determination. In that 


proot on either party, nor shall National 

be excused from making this election 

because the condition may not 







time National shall have notiited the 




days alter the Court's ruling. 

West Los Angeles, California— Nuart 

or Tivoli. 

Wilmington, California — Avalon or 

Granada; and the property located at 

Pacific Coast Highway and Broad 

Avenue, which shall, for a period of 

one year from the date of this judgment, 

be offered for sale for motion 

picture purposes. 

Boulder, Colorado — Buffalo, which 

may be sold or leased for theatrical or 

commercial purposes. The Boulder or 

Isis shall be divested if, in any year 


date of this judgment, cm independent 

theatre does not reguarly play first 

run tor the greater part of the year. If 



may be presented to the Court tor 

its determination, m which event the 

burden of proof shall be on National. 

Canon City, Colorado—Rex and Skyline. 

Delta, Colorado—The Egyptian shall, 

at the option of National, be divested 


as provided tor in footnote 6, if, during 

a period of five years from the dcite 


of a theatre in Delta, having a theatre 

suitable for lirst run operation, 



on a first run basis it he so desires. 

It the parties disagree as to 







election because the condition may 

not exist at the time the matter is 

presented to or heard by the Court. 

In the event the condition is found to 

have occurred end Naional chooses 







days after the Court's ruling, 

Denver, Colorado—Downtowni—Two of 

the following theatres: Denver, Paramount, 

Tabor, Rialto, Isis. 

If, at any time during a period of 


the Attorney General or the 

Assistant Attorney General in charge 

of the Antitrust Division finds that a 

competing first run theatre will be adversely 

affected by the playing ot first 

run at more than two National theatres 

(subject, however, to the provisions 

of footnote 5), National shall 

divest itself of the Denver or Paramount 

(or any theatre which is a replacement 

tor the Paramount), or, at its 

option, be subjected to a product limitation 

as provided for in footnote 6, 

if, after thirty days after the receipt by 

National of the notice by the Attorney 


of his finding. National operates 

more than two theatres first run. 

Adjacent Areas—Esquire or Webber 

or Aladdin. 

The Esauire, so long as it is operated 

by National, shall, at the option 

of National, he divested or be subjected 

to a product limitation as 

provided tor in footnote 6, if, during 

a period of live years from the date 


of a theatre in the competitive area 

in which the Esquire is located, having 



opportunity to procure films for 

such theatre on a first run basis if he 



the matter may be presented to 

the Court for its determination. In 






to or heacd by the Court. In 










The Webber, so long as it is operated 

by National, shall, at the option of National, 

be divested or be subjected 

to product limitation as provided 

for in footnote 6, it, during a period 



a theatre in the competitive area in 

which the Webber is located, having 

a theatre suitable lor first run operation, 



on a first run basis if he so desires- 

II the parties disagree as to whether 



determination. In that event, there 

shall be no burden ot proot on either 





by the Court. In the event the condition 

is found to have occurred and 

National chooses the product limitation, 


shall run from the 

- 

National 

shall have notified the Court, 



shall be made within thirty days alter 


The Aladdin, so long as it is operated 


of National, be divested or be subjected 


for in footnote 6, if, during a 

period ot five years from the date of 


of a theatre in the competitive 

area in which the Aladdin is located, 


ooeration, is not afforded a reasonable 


such theatre on a first run basis it 




to the Court tor its determination. In 

that event, there shall be no burden of 


be excused from making this election 




the event the condition is found 

to have occurred and National chooses 








The Welton shall be divested it after 

six month*; from the date of this judgment 

National has an interest in the 

profits from the operation ot said theatre. 

Denver Competitive Areas—The Ogden 

shall, at the option of National, 

be divested or be subjected to a product 

limit-iJtion as provided for in footnote 

6 (except substitute "first neighborhood 

run" tor "first run") , if, 



operator of a theatre in the competitive 

area in which the Ogden is 





first neighborhood run basis it he so 














f>eriod of such limitation shall run 

rem the time National shall have notified 




thirty days after the Court's ruling 

The Bluebird shall, at the option of 

National, be divested or National shall 

be subjected to a product limitation as 

provided tor in footnote 6 (except subsi 

it ute "second neighborhood run" for 

"first run"), if, during a period of 



theatre in the competitive area in 

which the Bluebird is located, having 

a theatre suitable for second neighborhood 

run operation, is not afforded 


films for such theatre on a second 

neighborhood run basis if he so desires. 

If tne parties disagree as to whether 



determination. In that event, there shall 

be no burden of proof on either party. 








five year period of such limitation 

shall run from the time National shall 

have notified the Court, the Attorney 

General, and the independent operator 



ruling. 

The Fox. (in Aurora) shall, at the 

option of National, be divested or National 

shall be subjected to a product 


6 {except substitute "second neighborhood 

run" for "first run"), if, during 



operator of a theatre in the competitive 

area in which the Fox (in 

Aurora) is located, having a theatre 




such theatre on a second neighborhood 

run houses if he so desires. If the 





be no burden ot proot on either party, 










notihed the Court, the Attorney General, 




ruling. 

The Mayan shall, at the option of 





"first run"), it, during a period ot five 


an independent operator of a- theatre 

in the competitive area in which the 

Mayan is located, having a theatre 

suitable for first neighborhood run 

operation, is not, in the opinion of the 




opportunity to procure films tor such 


bcsis if he so desires. In the event the 

Attorney General or the 'Assistant Attorney 

General finds that the condition 

has occurred and National chooses 







days after National has been notified 

ot such finding. 

Durango, Colorado—Kiva or Durango. 

An additional theatre shall be divetsed 

it, at any time during a period 


judgment, more than one National 

theatre plays first run, subject, however, 

to the provisions ot footnote 5 

(except substitute "second theatre" 

for "third theatre") 

Florence, Colorado—Rialto. 

Fort Collins, Colorado—American or 

Lyric if, in any year {while National 

xOFCE June 9. 1951 

17

National 

' 

: mis 

;he 

her 

o 

' 

FOX INTERMOUNTAIN AND FOX MIDWEST DIVESTITURES 1 

has an interest in both theatres) during 

a period of five years irom the 

date oJ this judgment, an independent 








American or Lyric it, in any year during 


of this judgment, more than one National 

theatre plays first run, subject, 

however, to the provisions of footnote 

5 (except substitute "second theatre" 

for "third theatre"). 

Lajunta, Colorado—Fox or Mesa. 

Nationcl shall, at its option, divest 

itself of an additional theatre in La- 

Junta or be subjected- to a product 

limitation as provided for in footnote 6, 


the time of the disposition of the Fox 

or Mesa, an independent operator oi 

a theatre in Lcjunta. having a theatre 

suitable for first run operation, is 



first run basis if he so desires. If the 












chooses the product limitation, 



shall have notified the Court, the 

Attorney General, and the independent 

operator of its election, which shall 

be made within thirty days after 

the Court's ruling, 

Leadville, Colorado — Elks Opera 

House. 

Longmont, Colorado—Fox or Longmont. 

Montrose, Colorado — Fox or Rex, 

purchaser to have choice of theatre 

if Montrose is designated as provided 

in footnote 2. 

Sterling, Colorado—Fox or American 

Trinidad, Colorado—Fox or Rialto, 

if, in any year during a period of 


on independent theatre does not 

regularly play first run for the greater 


as to whether this condition has 

occurred, the matter may be presented 




WaUenburg, Colorado—Fox or Rialto; 

purchaser to have choice of theares 

if Walsenburg is designated as provided 

in footnote 2. 

Caldwell, Idaho—American, if, in 

any year during a period of five years 

from the date of this judgment, it is 

operated fewer than 156 days a year. 

Fox or American if, in any year during 

a period of five years from the date of 


does not regularly play first run 

for the greater part of the year, if the 





burden of proof shall be on National, 

provided, however, that National shall 

not be required to divest itself of more 

than one theatre in Caldwell, Idaho, 

pursuant to the provisions of this 

paragraph. 

Nompa, Idah(^-National shall divest 

itself of the- Majestic or Adelaide or, 

at its option, be subjected to a product 



from the date of this judgment, an 


Nampa, having a theatre suitable for 

first run operation, is not afforded a 


for such theatre on a first run basis if 



















days after the Court's ruling, 

Pocatello, Idaho—^Capitol, if operated 

less than aggregate of seven 

months in any year. 

Chief or Orpheum if, in any year 

( while National has an interest in 

both theatres) during a period of five 


an independent theatre does not regularly 



as to whether this condition 




proof shall be on National- 

Chief or Orpheum if, at ony time 


dale of this judgment, more than two 

National theatres play first run, subject, 


footnote 5. 

Belleville, Illinois—National shall divest 

ilself of the Lincoln or Illinois or, 

at its option, be subjected to a product 



from the date of this judgment, an independent 

operator of a theatre in 

Belleville, having a theatre suitable for 

first run operation, is not afforded a 


for such theatre on a first run basis 

if he so desires. If the parties disagree 














from the lime National shall have notified 


ond the independent operator of its 



Benton, Illinois—Capitol or Star. 

Centralia, Illinois—Illinois or Grand. 

Du Quoin, Illinois—The Grand shall. 



as provided for in footnote 6, if, during 


date of this judgment, cm independent 

operator of a theatre in Du Quoin, 
















occurred 

' 

and chooses the 






which shall be made within thitry 


Jacksonville, Illinois — Illinois or 

Times. 

Marion, Illinois—Plaza to a purchaser 

who will represent that he proposes 

to operate such theatre on a first run 

policy. Such representation shall be 

made by an affidavit executed by the 

purchaser, which shall be filed with the 

Court and the Attorney General and 

which affidavit shall include a statement 

that it is so to be filed. 

The Orpheum shall, at the option of 


to a as product limitation provided for 

in footnote 6, if. during a period of 



theatre in Marion, having a theatre 

suitable for first run operation, is not, 

in the opinion of the Attorney General 

or the Assistant Attorney General in 

charge of the Antitrust Division, afforded 

a reasonable opportunity to 

procure films for such theatre on a 

first run basis if he so desires. In the 

event the Attorney General or the Assistant 

Attorney General finds that the 

condition has occurred and National 


yeare period of such limitation shall 


the Attorney General, 



its election, shall be made within 

which 

thirty day after National has been 

notified of such finding. 

Mount Vernon, Illinois—Granada or 

Plaza. 

West Frankiorl, Illinois—Strand or 

State- 

Council Bluifs, low'a—Strand, if within 

SIX months from the date of this 

judgment any interest in the operations 

or prohts of the theatre is held by 

any actual or potential independent 

exhibitor. 

Arkansas City, Kansas—Burford or 

Star, if, in any year during a period 


judgment, an independent theatre does 

not regularly play first run for the 

greater part of the year. If the parties 


has occurred, the matter may be 

presented to the Court for its determination, 

in which event the burden 


Atchizon, Kansas—Fox or Orpheum. 

Chanute, Kansas—Jayhawk. 

The Peoples shall, at the option of 



in footnote 6, if, during a period of 



theatre in Chanute, having a theatre 

suitable for first run operation, is not 



first run basis if he so desires. If the 








may not exist at the time the matter 

is presented to or heard by the 

Court, In the event the condition is 

found to have occurred cmd National 


year period of such limitation shall run 






Clay Center, Kansas—The Rex shall, 



as provided for in footnote 6, if, during 



of a theatre in Clay Center, having 








Coi^rt for its determination. In that 




election because the condition may 




have occurred and Naional chooses 








CoffeyviUe, Kansas — Midland or 

Tackett. 

Concordia, Kansas—The Grand shall, 



as provided for in footnote 6, if, 

during a period of five years from 


operator of a theatre in Concordia, 














to or heard by the Court, In 





from the time National shall have no- 

tified the Court, the i 

Alto 

Qenl 

and the independent oilior 3 

election, which shall beVde 2 

thirty days after the Co 

| 

julir 

Dodge City, Kansas \r)^„, 

Crown. If the Crown iz\S 

National shall divest 

î 

f 

Dodge, or, at its > 

option, 

to a product limitation a: 

in footnote 6, if, during 

five years from the date 

ment. an independent 

j 

c 3tor 

theatre in Dodge City, i 

ng (T 

atre suitable for first run sratio 

not afforded a reosonab pport 

to produce films for such ' a'tre' 

first run basis if he s- esirej 

the parties disagree aj wb 

, . 

this condition has occurn 

i 

a 

may be presented to the 

j url b 

determination. In that ev , 

here 

be no burden of proof ^ 

or j 

nor shall National be ised 

making this election beC'lj the 

dition may not exist at | tinn 

matter iz presented to or \i:d b 

Court. In the event the i 

nditii 

found to have occurred t Nai 

chooses the product limit iji, thi 

year period of such lij tion 

run from the time Nation '.;hall 

notified the Court, the jj-ney 

eral, and the independei ."perd 

its election, which shall L'lade 

in thirty days after the (,'fsr 

Tlie Cozy, if, in any i dur 

period of hve years fror ",e d( 

this judgment, it is opercl' less 

an aggregate of 183 day; ', year 

El Dotado, Kansas—Tl }:"l1 D 

shall, at the option of tiona 

divested or be subjected â pi 

limitation as provided for -iooin 

if. during a period of fi\ ''eara 

the date of this judgmt an 

pendent operator of a ,-ilre 

Dorado, having a theotr litab 

'^ 

first run operation, is |- all 

a reasonable opportunit 

| pi 

: 

films for such theatre o fin 

basis if he so desires, 'rhe | 

disagree as to whether cot 

has occurred, the matter '.y bi 

sented to the Court for 'ietei 

tion. In that event, ther>',iall 

burden of proof on eith ^port] 

shall National be excusi ,:rom 

ing this election becausi^he 

tion may not exist at ^ tim 

matter is presented to or [jrd 1 

Court. In the event thc'ndit 

found to have occurred i Nc 

chooses the product li ..ition 

five year period of such 1 atioi 

run l^rom the time Nation. ;hal] 

notified the Court, the I mey 

eral, and the independei per< 

its election, which shall 1; bade 

m thirty days after the C ,;t's 

Emporia, Kansas—Granc ;or£ 

! 

; 

Fort Scott, Kansas—Eic ss c 

erty. 

Hays, Kansas— Fox o Htrai 

the Strand is converted t cn-t 

cal purposes the Fox mo" J rel 

The Fox shall, at the -'on 

tional, be divested or be "bjet 

a product limitation as '^vidi 

per 

in footnote 6, if, during 

five years from the date Mhis 

ment, an independent c"ator 

theatre in Hays, having c'îeatr 

table for first run operatr-îs 

the opinion of the Attornrjieni 

the Assistant Attorney enei 

; 

charge of the Antitrust ^visii 

forded a reasonable olirtun 

procure films for such atre 

i 

first run basis if he so i' es. 

" 

event the Attorney Ge- ij 

Assistant Attorney Gener- tmfl 

the condition has occur- an 

tional chooses the prod UH 

the five year period of ch 

tion shall run from the « 

I 

shall have notified thf -om 

Attorney General, and 

li ma 

ent operator of its ek >n. 

shall be made within Ihi: aoij 

National has been noti ol 

hnding. 

r 

Hutchinson, Konsos—Fo W 

' 

lola, Kansas—lola or otov 

in any year during a ; ^^ 

years from the date of t 

1"^ 

an independent theatre d no 

eoi^ 

larly play first run for th. 

of the year. If the partie isog 

to whether this condition o* 

,,= 

the matter may be pres ea 

in 

Court for its determinati 

event the burden of proo laii 

National. I, 

Johnson County, Kanso êe 

sions relating to the tc ^/ 

Kansas City, Missouri. 

Liberal, Kansas—Tuckei 

f"" 

18 

BOXOFFICE 

J e9

I 

' te 

! uch 

I 

e 

. which 

I 

' 

to 

' 

shall 

i occurred, 

*J 9 period oi five years so to be filed. 

Jin independent theatre does National shall divest itself of an additional 

theatre from among the four 

5'V rlay first run for the 

w 'Ke year. If the parties above-named theatres (unless two of 

AThether this condition such thatres have theretofore been 

ur ig a period of five has occurred, the matter may be presented 

to the Court for its determina- 

d ite of this judgment, 

^l I ealre, in the opinion tion, in which event the burden of 

|3ey jeneral or the Asy 

'feneral in charge ot Topeka. Kansas— (a) layhawk or 


Div iion, has not reguirsi 

Grand it, in any year during a period 

run for the greater ot five years from the date of Na- 

tional's election of alternalive (a) as 

|i(oa—The Lyons shall, at hereinafter provided, and independent 

iiNc onal, be divested or theatre does not regularly play first 

to 3 product hmitation run for the greater part of the year. 

or ;n footnote 6, if durof 

five years from the this condition has occurred, the matter 


idgnent. an independent may be presented to the Court for its 

the :Ire in Lyons, having determination, in which event the burden 


jabl'- for first run operait 

'forJ^d a reasonable opprCL-ure 


films for such layhawk or Grand if at any time dur- 

basis if he so ing a period of five years from the 

firs* run 

forties disagree as to date of this judgment more than two 

eoiiiition 

li 

has occurred, Naiional theatres ploy first run, subject, 

ay be presented to the 


dt •ermination. In that footnote 5; or 

jshc.l be no burden of (b) layhawk or Grand or Orpheum. 

If divested, it shall be 

jrus'd from this 

of to purchaser who will 

lise ;he condition may not represent that he proposes to operate 

Jer ixirty, nor 

making 

shall Na- 

the 

disposed 

Orpheum is 

a 

.,Sne :he matter is present- such theatre on a first run policy. 

P'Wrd by the Court. In the Such representation shall be made by 

ndit;-'>n is found to have an affidavit executed by the purchaser 

A National chooses the 

be filed with the Court 

Attorney General and which 

which shall 

and the 3tior. the five year period 

[ation shall run from the affidavit shall include a statement 

notified the that it have is so to be filed. In the event 

rrtorr.ey General, and the that National shall dispose of either 

rfopc ator of its election, the Jayhawk or Grand, it may enlarge 

lie IT ide within thirty days the Orpheum to a seating capacity oi 

Jrfs -uling. 

approximately 1,000 seats, provided that 

jlKcmsas—The Liberty shall, the purchaser of the Jayhawk or Grand 

Motional, be divested shall hove been advised by National 

of 

l)}^d ^0 a product limitation at the time of purchase of its intention 

so to enlarge the Orpheum. Na- 

"dor :n footnote 6, if, duroi 

five years from the tional shall advise the Attorney General 

and the Court of its election as 

ûdcment, an independent 

Oja theatre in Morysville, between alternative (a) and alternative 

(b) above within one year 

J tatre suitable for first run 

E, Mot afforded a reasonable from the date of this judgment. 

£tyo procure films for such The Gem shall, at the option of National, 

be divested or be subjected 

te.- fir;t run basis if he so 


disagree as to 

illfie t; JTties 

[tn coV.dition has occurred, for in footnote 6 (except substitute 

"-fiiay be presented to the "second run" ior "first run"), if, during 


'i determination. In that 

shall be no burden of date of this judgment, on independent 

her party, nor shall Na- operator of a theatre in Topeka, having 

a theatre suitable for second run 

;:cu£'>d from making this 

euse the condition may not operation, is not afforded a reasonable 

liiro the matter is pre- opportunity to procure films tor such 

"[ 

he::rd by the Court. In theatre on a second r>--n basis it he so 

rondition is found to desires. If the partic disagree as to 

and National chooses whether this conditio i has occurred, 

i hm.tation, the five year the matter may be Presented to the 

limitation shall run Court for its deterr 'nation. 

tJs National shall have no- event there shall 1 ; no 

In 

burden 

that 

of 

I 

election 

exist at 

because 

the 

th« 

time 

condition 

he matter 

may 

is presented 

- 

second 

a 

' 

MISSOURI, MONTANA, WISCONSIN, PACIFIC NORTHWEST 


of proof shall be on Notional. 

National shall divest itsell of the 

Plaza or, at its option, be subjected 


in footnote 6 (except substitute "second 



of this judgment, an independent 

operator of a theatre in Kansas City, 

having a theatre suitable for second 

run operation, and located within the 

competitive area of the Plaza, is not 



run basis if he so desires. 




determination. In that event, there 


party, nor shall National be excusedfrom 

making this election because the 






year period of such liimlation shall 


the Attorney General, 



its election, shall be made within 

which 

thirty days after the Court's ruhng. 

Kansas City Zones: (a) The Linwood 

shall, at the option of National, be 

divested or be subjected to a product 


6 (except substitute "second neighborhood 




of a theatre in the zone m which the 

Linwood is located, having a theatre 




such theatre on a second neighborhood 











by the Court. In the event the condition 



five year period of such limitation shall 



and the independent operator 



ruling. 

Warwick or Madrid. Whichever of 

these two theatres is retained by National 

shall, at the option of National, 

be divested or be subjected to a product 


6 (except substitute "exhibition 

on the availability" (i.e. the run) afforded 

the Warwick" or "exhibition 

on the availability (i.e. the run) afforded 

the Madrid," as the case may 

be, tor "first run exhibition"), if, during 


date the Warwick or the Madrid is 

disposed of, an independent operator 

of a theatre in the zone in Kansas 

City in which the theatre retained by 

National is located, having a theatre 

suitable for operation on the availability 

afforded the theatre retained by National, 

is not afforded a reasonable 

opportunity to procure films tor his 

theatre on the availability afforded the 

theatre retained by National if he so 




Court for its determination In that 

event, there shall be no burden of proof 

on either party, nor shall National be 

excused from making this election 

because the condition may not exist 

at the time the matter is presented to 

or heard by the Court. In the event 

the condition is found to have occured 

and National chooses the product 

limitation, the five year period of 

such limitation shall run from the time 

National shall have notiifed the Court, 





Isis or Apollo or flockhill. 

One additional theatre shall be divested 

in the zones in which the Isis, 

Apollo and Rockhill are located, considered 

together, if, in any year during 


the disposition of the Isis or Apollo or 

Rockhill, an independent theatre does 

not regularly play first neighborhood 

run for at least as long as any No- 

18-B 

tional theatre located in such zones. If 






National shall divlst itself of an 

additional theatre in the zone in which 

the Isis and Apollo are located or, at 

its option, be subjected to a product 


6 (except substitute "first neighborhood 




of a thetre in the zone in which 

the Isis and Apollo are located, having 


run operation, is not afforded 


films for such theatre on a first neighborhood 

run basis if he so desires. 


















within thirty days affer the Court's 

ruling. 

The Rockhill, so long as it is operated 


of National, be divested or be subjected 




"first run") , if, during a period of 



theatre in the zone in which the Rockhill 



is not afforded a reasonable 



















the* independent operator of its election, 



Circus. 

The Vista or Gladstone shall be divested 

if, in any year during a period 


judgment, an independent theatre located 

in the zone in which the Vista 

and Gladstone are located does not 

regularly play first neighborhood run 

for the greater part of the year. If 






Brookside or Waldo. 


Lincoln or, at its option, be subjected 







Kansas City in which the Lincoln is 





on a first neighborhood run basis if 


















which shall be made within 

thirty days after the Court's ruling; or 

(b) In lieu of the foregoing provisions 

applicable to the Kansas City 

Zones as set forth in (a) above. National 

shall divest the following theatres: 

Isis or Apollo; Rockhill or Vista; 

Brookside or Waldo; Warwick or Madrid; 

and Circus. 

Kirksville, Missouri — Kennedy or 

Princess, if, in any year during a 


this judgment, on independent theatre 





be presented to the Court for its determination, 



Lexington. Missouri — Mainstreet or 

Eagle. 

Moberly, Missouri—The Fourth Street 

or Grand, if, in any year during a 







be presented to the Court for its determination, 



Nevada, Missouri—Nemo or Star, if, 






as to whether this condition has 

occurred, the matter may be presenter 

to the Court for its determination, in 

which event the burden of proof shall 


Sedalia. Missouri—Fox or Liberty, if, 




play first run for the greater part 

of the year. If the parties disagree as 

to whether this condition has occurred 


Court for its determination, in which 

event the burden of proof shall be on 

National 

Springfield, Missouri—Fox or Gillioz 

or lewell. 


itself of the Landers or be subjected 


in footnote 6 (except substitute "exhibition 

on the availability (i.e. the 

run) afforded the Landers" for "first 

run exhibition"), if, during a period 



a theatre in Springfield having a theatre 

suitable for operation on the 

availability afforded the Landers, is 


to procure films for such theatre on the 

availability afforded the Landers if he 










to or heard by the Court. In the 

event the condition is found to have 








after the Court's ruling. 

The Kickapoo shall, at the option of 



for in footnote 6 ( except substitute 

"exhibition on the availabiUty 

(i.e. the run) afforded the Kickapoo" 

for "first run exhibition"), if, during 



of a theatre in Springfield, having 

a theatre suitable for operation on 

the availability afforded the Kickapoo, 



on the availability afforded the 

Kickapoo if he so desires. If the parties 








may not exist at the time the matter is 

presented to or heard by the Court. 

In the event the condition is found 

to have occurred and N i 

mal c! 

the product limitation, ; five 

period of such Umitatio: qH jy 

the time National she! uve t 

the Court, the Attorne- enera 

hte independent opera 

[ of it( 

tion, which shall be rac withir 

days after the Court's ling. 

| 

, mdej 

, 

Billings, Montana—F or 

and Lyric or Rio. 

Butte, Montana—Mo 

% 

or Fox. 

may be disposed of fo [-on-th( 

Great Falls, Montana rand, 

purposes. 

Liberty or Rainbow n an 

during a period of five ,215 ii 

date of this judgment, 

theatre does not regu y pit 

run for the greater 

j 

pc jf thi 

It the parties disagree ' 

to 1 

' , 

, 

, 

' 

this condition has occ d, tl 

ter may be presented t!-ie 6 

lis determination, in Vijh ev 

burden of proof shall ijon N 

Helena, Montana—Mc ratc 

election, which shall l.mad 

thirty days after the C.rt's 

Lewostown. Montana: - Ji 

Broadway, if, in any -ar 1 

period of five years fi the 

this judgment, an inde iden 

does not regularly pli 'iirst 

the greater part of tl i-eai 

parties disagree as t .ffhe 

condition has occurred, ? m< 

be presented to the C t fc 

termination, in which int 

den of proof shall be \ NcB 

Missoula. Montana— 1' or; 

Alliance, Nebraska— ânc 

alto; purchaser to hav' noic 

atres if Alhance is de; âtet 

vided in footnote 2. 

' 

Beatrice, Nebraska— ? F 

at the option of Natioi be 

or be subjected to a p.. JCt 

as provided for in foo,;e t 

ing a period of five '-irS' 

date of this judgment, ^, inc 

operator of a theatre i 'eat 

ing a theatre suitabl ,'or 

operation, is not afford ..a n 

opporunity to procure ms 

theatre on a first run isis 

desires. If the partu dis 

to whether this conditic las 

the matter may be p ,-?nM 

Court of its determir on. 

event, there shall be :> 1 

proof on either party, ;pr 

tional be excused frc ma 

election because the •noi 

not exist at the time .le 

presented to or hearc y } 

In the event the condi;i is 

have occurred and N ^na 

the product Hmitation le ; 

period of such limitt n 

from the time National all 

titied the Court, the tor 

eral, 

its election, 

and the indepenj 

which shal an 

o t 

in thirty days after th« oui 

McCook, Nebraska— 

01 

North Platte, Nebrc i-J 

or Fox. Such divesliti 

complished by convei nj 

such theatres to nor eai 

poses, in which evenl e i 

tained shall, at the op i » 

be divested or be sub) sa 

uct limitation as provi 

note 6, if, during a per 01 

from the date of thi ^^ 

BOXOFFICE 

I

I 

moie 

. 

in 

"; 

frcn 

' 

'" 

1 -Jie 

. 

ears 

tional 

Parkway 

atre on a second 

, 

oc> ator oi a theatre in 

lE^lJ?^ second run opera- run basis if he so desires. If the parties 

^[a-:3rded a reasonable opi» 

procure films for such the- has occurred, the matter may be pre- 


run basis if he so 

be ng a theatre suitable desires. If the parties disagree as to 

OF -ation. IS not, in the whether thi; condition has occurred, 

Attorney General or the ma.ter may be presented to the 

i»iomey General in Court (or its determination. In that 

.trust Division, atfordjpportunity 

to procure proof on either party, nor shall National 


a iirst run 

the event 

-ea'.re 

lesires. 

on 

In 



election 

exist at 

^.eral 

:inds 

or the 

that 

Assistant 

the 

the time the 

heard by the 

matter 

Court. 

presented 

In the 

to 

event 

or 

the 

G- 

is 

condi- 

. 

and National chooses condition is found to have occurred 

:anon, the live year and National chooses the product limitation, 

the five-vear year period of such 

'*?. limitation shall run 

itional time 

Ihe Attorney shall notified the Court, 

shall have no- 

General. 

limitation 

National 

shall 

have 

run from the 

__ 

d'.'.T 

.-:dent operator o( its the Attorney General and the independent 


shall be made within 

National has been shall be made within thirty days after 

fanding. 


[Ncbroka — Notional may Spokane. Washington—Fox or Orpheum 

or State, 

ad theatre in Sida 

--'-atmg capacity of ap- a period of five years from the date 

'. li, in any year during 

1 OC seats. In that event of this judgment, two independent 

Fc^ theatre shall be coni 

theatres do not regularly play first 

nor. eatncal purposes or run for the greater 

disagree 

part of the year. 

tor motion picture It the parties as to whether 

r: c period of five years, this condition has occurred, the matter 

may be presented to the ,:nal theatre shall, at 

Court for 

:*:ona!. be divested or its determination, in which event the 

M»d 

'^ a product limitation burden of proof shall be on National. 

; to: m footnote 6, it, durc: 

Vancouver. Washington — Castle or 

Kiggins, if, in during a pe- 

theatre riod of five the date of 

Of: rotor of a theatre in 


does not regularly ploy first run 

a theatre suitable for 

_'.on. is not afforded a for the greater part of the year. 

pciiunity to procure films 

five 

It parties disagree on the issue 

the 

years from the 

is opened, an 

any year 

years from 

to the Court 

which event 

for 

the 

its determination, 

burden of proof 

in 

shall 

in a first run basis 

of whether or not this condition has 

It the parties dis- occurred, such issue may be presented 

^3 wr-'her this condition has 

|he - :::ter may be presented 

itrt i:: its determination. In be on National. 

J ifaere shall be no burden of 

|fe«r party, nor shall National Wenotchee, Washington—Liberty or 

making this election 

Rialto, if, in any year during ,a period 

cmdition may not exist 


l.-e matter is presented judgment, on independent theatre does 

\ by 'he Court. In the event 

first for the 

Ion IS :ound to have occurred 

part of the year. If the parties 

|ial c~3oses the product limi- disagree as to whether this condition 

"ve-year period of such has occurred, the matter may be presented 

to the Court for its determination 

run from the time 

not 

greater 

regularly play run 

, in which event the burden of 

such theatres, provided, 

xl. 

have notified the Court, 

General, and the indelawtf 

:r of its election, which Beaver Dam. Wisconsin—Odeon or 


within thirty days Wisconsin. 

r s ruling 

Janesville. Wisconsin—leffris or Myers 

Now Mexico— El Cortez and ApoUo. 

Madison, Wisconsin—The existing interest 

of National in the Orpheum, 

«. New Mexico—Rio Grande 

r. ar^y year during a Parkway, Madison and Strand shall be 

from the date of terminated within six months from the 

an independent theatre 

date of this judgment- National may 

d-riy play first rim for the 

acquire the outstanding interest in one 

year. If the parties 

or more of 

however, that if Notional acquires such 

in United States District Court 

the Northern District of Illinois, 

for 

Eastern 

: whether this condition 

•iie matter may be preinterest 

in all of such theatres, it 

Coiirt for Its determinainc- 

event the burden Parkway or Strand. In no event 

shall divest itself of the Orpheum or 

oi 

may 


National retain an interest in more than 

two of the Orpheum and 

New Mexico—Serf or Strand. 

>£lwaukee. Wisc

' 

terms, and in any event prior to the 

expiration oi such lease or sublease. 

5. Any of the theatres which National 

is obligated- to dispose of in accordance 

with the provisions of subsection 1 of 

Section IV of this judgment which are 

held under lease may be sublet by 

National in any case where National 

has used its best efforts to assign the 

lease and to secure a release by its 

landlord from its obligations under 

such lease in the event of an assignment 

of the lease by National and the 

landlord has been unwilling to agree 

to such a release, on condition that: 

(a) the subtenant is not a defendant 

in Equity No. 87-273 or owned or controlled 

by or affiliated with a defendant 

therein or a successor of any such 

defendant; 

(b) the sublease shall provide for 

no gerater rental than is provided for 

in the master lease; 

(c) the sublease is for the entire 

remained of the term, less on day, of 

the master lease; . 

(d) the sublease shall not permit 

National to participate in any way in 

the operation of the theatre subleased; 

(e) the sublease may not be forfeited 

for non-payment of rent unless the subtenant 

is in arrears for more than a 

month's rent and has failed to reduce 

the amount of rental by which he is 

in arrears to a single month within 30 

days after having been notified so to 

do by National; 

(f) the sublease may not be forfeited 

for failure to keep the premises in repair 

unless the landlord of National 

has threatened to declare a forfeiture 

of the master lease on account of such 

fcîlure and the subtenant has not remedied 

the default in accordance with 

the requirements of the master lease 

after notification so to do by National; 

(g) National shall not renew or exercise 

any options to renew the master 

lease; 

(h) in the event of forfeiture of the 

sublease, National shall either assign 

the lease or again sublet the theatre 

within 60 days after such forfeiture; 

(i) the sublease shall provide that 

upon the subtenant securing a lease 

of the theatre property directly from 

the landlord of National and an agreement 

on the part of such landlord to 

cancel the master lease, or upon the 

purchase by the subtenant of the landlord's 

interest in the said property, the 

sublease and the master lease shall 

each automatically terminate and be 

of no further force or effect from the 

date of such automatic termination. 

V. 

For the purpose of effecting the divorcement 

of its theatre interests in the 

United States from its other assets: 

(a) Twentieth Century-Fox Film Corporation 

shall, within two (2) years 

from the entry of this judgment, consummate 

a plan of reorganization 

which will have as its purpose and 

effect the complete divorcement of the 

ownership and control of the stock or 

theatre assets of National Theatres 

Corporation within the United States 

from all other assets of Twentieth Century-Fox 

Film Corporation and shall 

submit a plan therefor to its shareholders 

within one hundred and twenty 

(120) days from the date of this judgment. 

(b) Twentieth Century-Fox Film Corporation 

shall, within two (2) years 

from the entry of this judgment, sell 

all of the stock of the Roxy Theatre, 

Inc., a New York corporation, or the 

assets of such corporation, or lease the 

Roxy Theatre without any profit-sharing 

provisions or control over the operation 

of the theatre. Such lessee may 

be National Theatres Corporation or 

a subsidiary thereof. Twentieth Century-Fox 

Film Corporation shall entertain 

a reasonable offer for the sale 

or lease of the Roxy Theatre at any 

time. 

VI. 

From and after the consummation 

of the plan of reorganization required 

by Section V hereof. Twentieth Century-Fox 

Film Corporation or the new 

picture company and National Theatres 

Corporation shall be operated wholly 

independently of one another, and shall 

have no common directors, officers or 

employes. Each corporation shall 

thereafter be enjoined from attempting 

to control or influence the business or 

operating policies of the other by any 

means whatsoever. 

Within three months from and after 

the disposition by Twentieth Century- 

Fox Film Corporation of its interest in 

National Theatres Corporation, as provided 

in the preceding Section of this 

judgment, any officer, director, agent 

(or employe who is the beneficial 

owner of as much as one-half of one 

per cent of the common stock of Twentieth 

Century-Fox Film Corporation or 

any new company formed to succeed 

or control the production and distribution 

assets of Twentieth Century-Fox 

agreement whereby the Trus- 

Film Corporation, which new company, 

if one shall be formed, is sometimes 

hereinafter referred to as the "New 

Production Company" ) of Twentieth 

Century-Fox Film Corporation or the 

New Production Company who is to 

continue in that capacity with such 

corporation shall (a) dispose of any 

slock owned by him in National Theatres 

Corporation or any new company 

formed to own the subsidiaries of 

National Theatres Corporation presently 

engaged in the exhibition of 

motion pictures m the United States 

(which new company, if one shall be 

formed, is sometimes hereinafter referred 

to as the "New Theatre Company"), 

or (b) deposit with a Trustee 

approved by the Court all of the certificates 

for such stock under a voting 

trust 

tee shall possess and be entitled to 

exercise all the voting rights of such 

stock, including the right to execute 

proxies and consents with respect 

thereto. Such voting trust agreement 

shall thereafter remain in force until 

such certihcates are disposed of by 

the owner thereof or by the Trustee 

as hereinafter provided. Upon such 

disposition, such voting trust agreement 

shall automatically terminate and, in 

the event that such stock is not disposed 

of within a period of one year 

from the time of the deposit of the 

same with the Trustee, the Trustee 

shall then, within a period of six 

months, sell such stock on the best 

terms procurable by him. Such trust 

shall be upon such other terms or conditions, 

including compensation to the 

Trustee, as shall be approved by the 

Court. During the period of such voting 

trust the owner of such stock shall 

be entitled to receive all dividends and 

other distributions made on account 

of the trusteed shares and proceeds 

from the sale thereof. 

Likewise, any officer, director, agent 

(or employe who is the beneficial 

owner of as much as one-half of one 

per cent of the common stock of 

National Theatres Corporation or the 

New Theatre Company) of National 

Theatres Corporation or the New Theatre 

Company who is to continue in 

such capacity with such corporation 

shall, within the three months' period 

referred to in the preceding paragraph, 

either dispose of any stock in Twentieth 


the New Production Company owned 

by him or shall deposit the certificates 

for such stock with a Trustee, to be 

held by such Trustee on the same 

terms and conditions as are set forth 

in such preceding paragraph and are 

applicable to officers, directors, agents 

or employes of Twentieth Century-Fox 

Film Corporation. 

No officer, director, agent or employe 

of Twentieth Century-Fox Film 

Corporation or any subsidiary thereof 

or the New Production Company (with 

tfie exception as to employes nereinbefore 

provided, and with the further 

exception as to Spyros P. Skouras, as 

hereinafter provided) shall have any 

interest in the business or any participation, 

directly or indirectly, m 

the profits of National Theatres Corporation 

or any subsidiary thereof or 

the New TTieatre Company, or any 

interest, directly or indirectly, in the 

business of exhibition of motion pictures. 

Mr. Spyros P. STcouras may for 

a period of one (1) year continue to 

hold the shares of stock now owned 

or controlled by him in Metropolitan 

Playhouses Inc. and Skouras Theatres 

Corporation, provided that such 

shares on or before the expiration of 

one ( 1 ) year from the date of the 

judgment may be transferred to a 

Trustee approved by the Court to the 

end that Mr. Skouras shall have no 

vote or participation in the management 

of either of such corporations and 

either Mr. Skouras or the Trustee shall 

cause such shares to be disposed of 

as soon as practicable and without 

financial sacrifice to Mr. Skouras, but 

in any event sale must be made within 

three years from the date of this judgment. 

Likewise, no officer, director, agent 

or employe of National Theatres Corporction 

or any subsidiary thereof or 

the New Theatre Company (with the 

exception as to employes hereinbefore 

provided) shall have any interest in the 

business or any participation, directly 

or indirectly, in the profits of Twentieth 


any subsidiary thereof or the New Production 

Company, or any interest, directly 

or indirectly, in the business 

of the production or distribution of 

motion pictures. 

The by-laws of National Theatres 

Corporation or of the New Theatre 

Company shall provide that a p>erson 

affiliated with any other motion picture 

theatre circuit cannot be elected an 

officer or a director unless he has 

been approved by the Attorney General 

or the Assistant Attorney Generctl 

in charge of the Antitrust Division and 

the Court, and that in no event can 

an officer or a director be affiliated 

with any motion picture theatre circuit 

(other than the Twentieth Century-Fox 

defendants) which has been a defendant 

in an antitrust suit brought 

by the Government, relating to the 

production, distribution, or exhibition 

of motion pictures. The by-laws of 

Twentieth Century-Fox Film Corporation 

or of the New Production Company 

shall provide that a person who is 

a director, officer, agent, employe or 

substantial stockholders of another motion 

picture distribution company cannot 

be elected an officer or a director. 

After divorcement neither Twentieth 

Century-Fox Film Corporation nor the 

New Production Company shall engage 

in the exhibition business, nor shall 

National Theatres Corporation or the 

New Theatre Company engage in the 

distribution business, except that permission 

to the New Production Company 

to engage in the exhibition business 

or to the Theatre Company to engage 

in the distribution business may 

be granted by the Court upon notice 

to the Attorney General and upon a 

showing that any such engagement 

shall not unreasonably restrain competition 

in the distribution or exhibition 

of motion pictures. 

Upon the reorganization provided for 

in Section V, 'Twentieth Century-Fox 

Film Corporation shall cause the New 

Production Company, if any, to file 

with the Court its consent to be bound 

by and receive the benefits of the 

terms of Sections I. II, V, VI, IX, X and 

XI of this judgment (in so far as they 

are applicable to the New Production 

Company), and thereafter the New Produtcion 

Company shall be in all respects 

bound by and receive the benefits 

of the terms of such Sections of 

this judgment. 

Upon the reorganization provided for 

in Section V, National Theatres Corporation 

shall cause the New Theatre 

Company, if any, to file with the 

Court its consent to be bound by and 

receive the benefits of the terms of 

Sections I, III, IV, V, VI, IX, X and 

XI of this judgment (in so far as those 

Sections are applicable to the New 

Theatre Company), and thereafter the 

New Theatre Company shall be in all 

respects bound by and receive the 

benefits of the terms of such Sections 

of this judgment. 

VII. 

Nothing contained in this judgment 

shall be construed to limit in any way 

whatsoever the right of Twentieth Century-Fox 

Film Corporation during the 

first twelve (12) months from the 

date hereof or until the reorganization 

provided for in Section V shall 

have been completed, whichever shall 

be earlier, to license or in any way 

to provide for the exhibition of any 

or all of the motion pictures which 

it may distribute in such manner and 

upon such terms and subject to such 

conditions as may be satisfactory to it 

in any theatre in which Twentieth 

Century-Fox Film Corporation has an 

interest or may acquire an interest 

pursuant to the terms of this judgment. 

vra. 

Twentieth Century-Fox Film Corporation 

and National Theatres Corporation, 

on the basis of information furnished 

to and believed by them, have 

represented to the Government that 

the partnership agreement which has 

existed between the Skouras brothers 

involving the earnings of such brothers, 

Charles Skouras, George Skouras 

and Spyros Skouras, has been terminated. 

Charles and ffpyros Skouras 

are hereby enjoined from reviving any 

such agreement or from entering into 

any similar agreement. 

IX. 

1. For the purpose of securing compliance 

with this judgment, and for no 

other purpose, duly authorized representatives 

of the Department of Justice 

shall, on written request of the 

Attorney General or an Assistant Attorney 

General, and on notice to Twentieth 


National Theatres Corporation, reasonable 

as to time and subject matter, 

made to either defendant at its principal 

office, and subject to any legally 

recognized privilege (1) be permitted 

reasonable access, during the office 

hours of such defendant, to all books, 

ledgers, accounts, correspondence, 

memoranda and other records and documents 

in the possession or under the 

control of such defendant, relating 

to any of the matters contained in 

this judgment, and that during the 

times that the plaintiff shall desire 

such access, counsel for such defendant 

may be present, and (2) subject 

to the reasonable convenience of 

such defendant, and without restraint 

or interference from it, be permitted 

to interview its officers or employes 

regarding any such matters, at which 

interviews counsel for tb 

employe interviewed and 

such defendant may be i 

For the purpose ol se 

pliance with this judgmei jl 

fendant, upon the written 

Attorney General, or an /^ 

ney General, shall submiT 

with respect to cny of the 

tamed in this judgment c , om i 

to time may be necessary 

,he 

pose of enforcement of this ' 

qmen 

2. Information obtained 

1 

suan^ 

the provisions of this Sect^shall 

be divulged by any repr' 

the Department of Justice 

son other than a duly au 

resentalive of the Departm. 

except in the course of le 

ings to which the Unitea 

party, or as otherwise req 

X. 

This judgment is rende 

tered in lieu of and in su 

Decrees of this Court da\- 

31, 1946, as amended, a-,.-,,,, 

8, 1950 * This ' 

judgment 11 

no 'jjj 

further force and eiff J and 

cause shall be restored li ^ Ar 

without prejudice to eith 

prior to the expiration of 

dred and twenty (120) do] .,_, 

vided in Section V, ' 

par ^h 

the proposed divorcemen; 

hibition business of Twenti Cen 

Fox Film Corporation fron pre 

tion and distribution busin .vshal 

have been approved by tiers 

of Twentieth Century-F 

poration entitled to vol. 

Century-Fox Film Corpora 

represented that it will, p lo( 

ber 5, 1951, submit to its kho 

for approval such propo. 

ment. 

XI. 

1. Jurisdiction of this a.e n 

tamed for the purpose of t Sling 

of the parties to this cc^nt 

j 

ment end no others to c y t( 

Court at any time for su' .Drde 

direction as may be nece -y oi 

propriate for the construe; , m 

cation, or carrying out of t fianw 

for the enforcement of \'?mpi 

therewith and for the pi ^hme; 

violations thereof, or for r oi 

ther relief. \i 

2. For the purpose of (, op] 

tion 

and 

under 

defendants, 

this judgment ph 

' 

Fox Film Corporation 

Cei 

a ;,; 

Nai 

Theatres Corporation, here 

necessity 

Vaiii 

of convening a c ,- of 

judges, pursuant to the ex 'îtinc 

tificate filed herein on Ju 13, 

and 

be 

agree 

determined 

that 

by 

any 

any 

cpp' 'tion 

the United States Distric '^ôui 

the Southern District of Ne -'ork 

application by either part :nde 

judgment shall be upon aso 

notice to the other. 

*It is not intended t 

i 

, 

of this judgment against ii-:vvi 

Century-Fox defendants t ]acfl 

affect adjudications madt i I 

Cause 87-273 of violations "the 

man Act by said deiendan 

STIPULATION 

The United States of Amf ,ji or 

Twentieth Century-Fox de dan 

their respective counsel h by 

late and agree as follows' 

(1) Upon complaint of c nde 

ent exhibitor that he is c >rse 

fected by a moveover politijn a 

tre in which National Tl'ês 

poration or the New Theaii'Coji 

(referred to in the conse:'Jud 

as the Twentieth Century-:": ai 

ants) has cny interest, and, -on 

by The Attorney General ! th 

sistant Attorney General ivhai 

the Antitrust Division, aft cor 

tion with National, that, in'; of 

such moveover policy in n t' 

unduly restrains competiti Na 

i 

Theatres Corporation or th-,Jev) 

ctre Company will cause ;';n 

over policy to be terminat. wit 

days from the time Natio; Iri 

Corporation or the New T tre 

pany receives such notic-lroi 

Attorney General or the i. sta 

torney General, providec ho\ 

that if the parties disa e 

whether such moveover icy 

unduly restrain competitic wc 

may, within such 30-day ^ ê^ 

In that event there shall- n 

den of proof on either pa " 

application is dismissed d: 3iei 

adversely to National, N< no 

discontinue such moveov< poj 

such theatre within 30 da an 

Court's ruling. ',. . 

(2) The entry of a cons* )ua 

as to the Twentieth Cen^ '^^ 

fendants will not be plead as 

to the Court hearing the r er 

ovs 

tering relief with respect t( 

18-D 

BOXOFFICE 

Ji.9,

• 

' 

MM. EXPANDING TV INTEREST 

10 FACE CHALLENGE: BALABAN 

SSrr "' 

"W OlvK—Television continues to be 

Company Revenues Hold 

jUs Stockholders of New 

~ 

,i 

iiestion for the film business and 

;fi4 

>ast year it has been definitely 

^ a that it has been one of the 

the decline of theatre business 

rs I 

citers, Barney Balaban, Paramount 

iCoi'p.. told stockholders at their 

leecing Tuesday ( 5 ) 

. 

s added that the company is meetlie'hallenge 

and is becoming an imit 

lenient in the development of telene 

coast station is showing a profit, 

he telemeter has great possibilities, 

leompany, through its Canadian thesuidiary. 

Famous Players Canadian, 

pjsd for television licenses there. 

'AING FOR THE FUTURE 

t ;ar he said that up to that time 

d ot been definitely established that 

«s a relationship between boxoffice 

ssnd television. 

isôw clear that television has had an 

stable effect upon our grosses, partici 

those areas of high television coniti 

."ûch as New York, Chicago, De- 

Los Angeles." 

hail half of Balaban's address was 

to the television problem, but he 

it" 

te. 

the company would be prepared for 

anging economy of the country and 

ijlt of regulations arising from the 

decisions were other factors, Balasted. 

Further expansion of TV will 

încreasing influence on films, he deut 

it need not be an adverse iniln 

said the company's belief that it 

t.ke a significant contribution to telei«'^B»id 

at the same time benefit the comcised 

it to make its original investi 

Allan B. Dumont Laboratories, Inc. 

t J05.000 of the Paramount earnings 

tan bsidiaries for the quarter ending 

pKh Were from DuMont. 

llDIELOPMENTS REVIEWED 

fswift review of television develop- 

I s they affect Paramount, Balaban 

tt't KTLA in Los Angeles, owned by 

|Mpaiiy, has "fully demonstrated the 

Sill application of showmanship to 

Ki broadcasting." The station won five 

ilrom the Academy of Television Arts 

[^8;nce in 1950—a record—and surveys 

at it commands about 40 per cent 

B;levision audience in the Los Angeles 

is showing a profit. Programs are 

on film and are distributed to about 

television stations. 

»m went into some detail about the 

'''s iO per cent interest in Chromatic 

lîn 

Laboratories, Inc. 

this discussion Benjamin Corey, 

Wissistant to Richard Hodgson, presi- 

' Chromatic, launched into an attack 

To 2ncl Quarter of '50 

NEW YORK—Paramount Pictures Corp. 

revenues are holding up to about the same 

level as the second quarter of 1950 and the 

company is on a "more solid foundation" 

than it was about a year and a half ago, 

Barney Balaban, president, told stockholders 

at the annual meeting Tuesday (5). 

Because more pictures are being released, 

amortization charges are higher and taxes 

are higher, he said, but, on the other hand, 

foreign revenue has improved, and he predicted 

that income from abroad will offset 

higher amortization charges and income 

taxes for the second quarter. 

Balaban was optimistic about the outlook. 

He said increased government expenditures 

will increase employment and provide more 

expendable income for the public and less 

available consumer goods, with "favorable 

impact" on a number of industries, "including 

our own." 

"In common with other industries which 

were adversely affected by the extraordinary 

postwar demand for consumer goods, we look 

on Hodgson and declared he had wasted $4,- 

000,000 in bad experiments. This flurry died 

down after some acrid remarks. Hodgson 

made no comment. 

Practical tubes for color have been developed, 

Balaban said, and the tubes are 

usable with any of the known color television 

systems. 

"Its use in color receivers operating on the 

CBS color field sequential system is particularly 

significant," he said, "as it eliminates 

the need for the mechanical rotating 

color wheel or drum which up to now has 

limited the picture size attainable with that 

system." 

He made no comment about the possibilities 

for using the system on theatre screens. 

Balaban also reviewed the purchase of a 

half interest in the International Telemeter 

Corp. announced the week before. 

"Our investment in this company was 

prompted by the belief that there is a potential 

market for subscription television," he 

said. "Telemeter has a boxoffice device which 

can be attached to any television set. We 

believe that it holds possibihties for allowing 

the sports stadium, the motion picture theatre, 

the university, and the broadcasting 

station to bring into the home culture and 

entertainment which would not otherwise be 

available to the public." 

At this point he announced that Famous 

Players Canadian has applied for telecasting 

licenses in Canada "and intends to pursue 

for a reversal of this trend during the last 

six months of this year as the defense program 

accelerates," he commented. 

Production costs continue a problem. He 

told stockholders that they will be "comforted" 

in knowing that there is no one in 

this industry more acutely aware of the 

economic realities in the motion picture industry 

than Y. Frank Freeman, now in charge 

of the studio. 

Eight more pictures will be added to the 

schedule next year, he .said, and the company 

will continue to try to make pictures at a 

cost that will enable them to make a profit 

in the current market. He described the task 

as "challenging but not insuperable." 

Balaban said currency problems have improved 

in a number of sections of the world 

and the company has benefited, but "we still 

have a long way to go before we return to 

the kind of foreign business which, in former 

years, we considered normal." 

In referring to Paramount's 67 per cent interest 

in Famous Players Canadian Corp., 

Ltd., he said the chain of about 400 theatres 

had a good year and he "knew of no 

reason why its business should not continue 

good for the immediate foreseeable future." 

every opportunity to take part in the development 

of television in that country." 

Earnings of Paramoimt Pictures Corp. for 

the first quarter ending March 31 were $1.- 

411,000. after provision for income taxes, Balaban 

told stockliolders. Tliis was $30,000 below 

the same quarter for 1950. 

The total for the first quarter did not include 

$205,000 representing the company's net 

interest in the combined undistributed earnings 

of partially owned non-consolidated 

companies, principally Allen B. DuMont Laboratories, 

Inc. Last year the earnings from 

these non-consolidated companies were $590,- 

000 in the same quarter. 

STOCK WHITTLED DOWN 

Stockholders of Paramount Pictures Corp. 

voted to eliminate 342,694 shares of stock 

through an amendment to the certificate of 

incorporation. During 1950 the company 

acquired 808,076 shares and retired 614- 

794. making the outstanding total at the 

start of the year 2,303,000. 

Directors were re-elected as follows: Barney 

Balaban, Y. Frank Freeman, A. Conger 

Goodyear, Stanton Griffis, Duncan G. Harris, 

John D. Hertz, Austin C. Keough, Earl I. Mc- 

Clintock. Fred Mohrhardt, Maurice Newton, 

Paul Raibourn, Edwin L. Weisl, George Weltner 

and Adolph Zukor. 

The board will meet next week to elect officers. 

~ 

'ICE : : June 

9, 1951 18-E

. . . "nobody 

1 

-.s 

i 

WAGE CONTROLS IN INDUSTRI 

FOUGHT BY UNIONS^GUlid 

Cannot Freeze Earnings 

Where Prices Are Not 

Controlled, They Say 

WASHINGTON—Labor leaders, representing 

virtually all industries whose prices 

are exempted from control under the wageprice-control 

laws, united in contending on 

Tuesday (5) and Wednesday

' ssion 

., 

;he 

plourt Rejects 

i 

lark-In Case 

..;l ON—Park-In Theatres, seekit 

royalties on its HoUingshead 

e-,it from Piiramount-Richards, 

i-ived its second rebuff from the 

111 t. The court refused to hear a 

eal from an adverse lower court 

:i of the Supreme Court autopholds 

the lower court verdict 

final defeat for Park-In in its 

St Paramount-Richards. The 

lurt had previously refused to 

ptal in a very similar case ink-In. 

That suit was brought 

,v s Drive-In Theatres, Inc. 

t- Richards told the Supreme 

adverse ruling in the Loew's 

beid le patent invalid due to misuses 

ftain 

'St fictions in the license ana that, 

\ the patent had expired on May 

The Supreme Court apparently 

erne Court, meanwhile, went on 

Ion .til the first Monday in October 

lilt nne on the Howard Hughes appeal 

V York statutory court decision 

m to sell within two years his 

Md ICO Theatres stock. 

^•bp^ ad filed an answer on June 1 to 

department's brief asking uphold- 

„. a lower court's decision. Hughes 

Id th. the government's case "suggests 

lltifition for the fact that under the 

i Hughes) 

• 

apâled from appellant 

1 be eprived of some millions of dol- 

'OJ pperty without his consent and 

nt Irful justification therefor." 

tee t; Supreme Court will not meet 

fOcber, 

i ! the 

no final decision can be 

Hughes case at least until 

mr^Ginsberg Named 

msUont by NBC 

)LLY'OOD — Television's continuing 

IK uin the productional manpower and 

Wiowf the film colony was again emped 

irough the disclosure that Henry 

Jog.eteran of the motion picture field 

[aosreeently Paramount studio head, 

n-etained by the National Broad- 

C. as a general consultant to the 

«nc?V network. 

liRbei v^ho resigned his Paramount post 

l> a ar ago, has had a lengthy motion 

|tt ceer, during which he has been 

With such organizations and infire.s 

as Joseph M. Schenck. Educa- 

Piures, David O. Selznick and Hal 

ioial Print Situation 

»2(h-Fox Agenda 

p 

')RK — Special emphasis will be 

ouhe national print situation at the 

WOtli Century-Fox sales convention 

A;elL-s June 12-15. 

!lo and branch managers have been 

it* to bring with them all data and 

lots concerning prints in their terri- 

Seral print plans will be introduced 

and full discussion will take 

Mneir feasibility of operation in the 

^Varied distribution 

areas. 

Myers Challenges Majors 

To Arbitrate Differences 

UPT Board Approves 

Merger With ABC 

NEW YORK—The proposed merger of 

United Paramount Theatres with the 

American Broadcasting Co. was approved 

Wednesday i6i at a brief meeting of the 

UPT board of directors. The board also 

set July 26 as the date for a meeting of 

stockholders at the home office at which 

time their approval will be asked. 

No formal request for Federal Communications 

Commission approval will be 

sought until after the stockholders act 

favorably, but in the meantime, beginning 

this week, there will be informal 

conferences between PCC officials and 

executives of UPT and ABC. 

COMPO to Send 35 

To Coast Meeting 

NEW YORK—About 35 delegates representing 

the Council of Motion Picture Organizations 

will go to the coast next "month 

for round table conferences. These will start 

July 23 and continue four days. 

The topics will include picture quality, 

cycles, small budgets, message films, story 

material and the development of new talent. 

Two delegates will be chosen from each of 

the ten charter units, with four each for 

MPAA, TOA and Allied, with two from the 

PCCITO and five industry figures. These will 

be chosen by Ned E. Depinet, president, and 

will be non-organization exhibitors. All delegates 

will pay their own expenses. 

No Executive Salary Cuts 

Contemplated by MGM 

HOLLYWOOD—Widespread conjectures as 

to whether other major companies might be 

contemplating executive salary cuts similar to 

the "voluntary" wage reductions affecting 

20th Century-Fox's top brass were answered 

by one studio when MGM, following a meeting 

of executives, producers, directors and 

department heads at the Culver City film 

plant, disclosed there will be no such salary 

slashes, at least "at this time." 

That word was conveyed from Nicholas M. 

Schenck, president of Loew's, Inc., to the 

studio personnel by Dore Schary, vice-president 

and production chief. 

New Kine Year Book Here 

NEW YORK— The 38th annual edition of 

the Kinematograph Year Book has arrived in 

this country. It contains 678 pages of information 

about all branches of the British film 

industry, with departments for films of 1950, 

"Who's What in the Industry," trade organizations, 

British production, theatre circuits 

and a directory of theatres, equipment, 

16mm film use and other vital data. 

WASHINGTON—Abram F. Myers, board 

chairman and general counsel of Allied States 

Ass'n, on Tliursday i7) challenged film distributors 

to submit to arbitration by a threeman 

board legal differences between them 

and exhibitors under the antitrust act. 

Concluding testimony before the monopoly 

subcommittee of the house judiciary committee 

which he hadn't been able to finish on 

June 3, Myers struck back at contentions of 

Kenneth Royall, Motion Picture Ass'n of 

America's attorney, to the effect that triple 

damage suits under the act as now written 

might result in disastrous judgments against 

the film industry totaling over $600,000,000. 

HAD SUGGESTED AMENDMENTS 

Royall on June 3 had suggested amendments 

to the bill under consideration which would 

amend the Clayton act to provide a six-year 

statute of limitations. Chief among these 

was a request to give judges discretion in 

assessing judgments under the triple damages 

provided by the law. Royall also asked that 

the six-year statute in the proposed bill be 

modified to three years. 

Myers said that the exhibitors would prefer 

to submit these cases to arbitration by a 

panel familiar with the problems of the film 

industry than to spend weeks educating a 

judge and jury in the complexities of the 

business. 

He also revealed that he had been conferring 

"with their counsel" on the subject 

of arbitration "for several weeks." 

He charged that the film industry was tht 

only one to oppose the bill as drawn, and 

said that it would be inadvisable to slant 

legislation covering all business activity because 

of the peculiarities in one field. 

Royall had requested a chance to offer rebuttal 

testimony after Myers concluded, but 

on Thui-sday merely offered a letter for the 

record. This, despite the fact that hearings 

on the bill were announced as closed by 

Chairman Celler (D., N. Y.l. 

SUITS NOW IN COURT 

Royall, in his letter, said that there are 

now suits outstanding against the distributors, 

aggregating .$339,555,925.62 if triple damages 

were to be awarded. This figure, he said, 

does not include cases in which damages are 

not specified. He argued that these figures 

prove that his estimate of a final $600,000,000 

were "modest." 

Of the suits, $290,000,000 worth, or about 85 

per cent, were filed in states having statutes 

of limitation less than six years and 66 per 

cent in states with less than three years. 

Myers, in dealing with this point, had contended 

that courts seldom award full amounts 

claimed, despite citing by committee Republican 

counsel of two cases. In the first, the 

Milwaukee Towne Corp. vs. Loew's, Inc., et 

al, $350,000 damages were claimed, or 

$1,050,000 triple damages. The award was 

for $1,295,878.26 triple damages with a judgment 

for legal fees on top of this amounting 

to $225,000 and $4,871 for costs. The other 

case, Bigelow vs RKO. was settled for the 

exact $360,000 triple damages allowed. These 

were only two cases out of many, Myers said. 

I 

June 

9, 1951 

18-G

1 

Blasts National Assns 

For Tax Law Laxities 

LITTLE ROCK—Sam B. Kirby, president 

of Independent Theatre Owners of Arkansas, 

has withdrawn from all national exhibitor 

groups as a personal protest against the national 

organizations' lack of action on admissions 

taxes. 

The last straw, as far as Kirby was concerned, 

was the house ways and means committee's 

recent vote to eliminate the federal 

admission tax on high school athletic contests, 

opera companies, community supported 

symphony orchestras, nonprofit or community 

center movies, nonprofit agricultural fairs, 

concerts by nonprofit civic organizations. National 

Guard or Reserve Officer organizations, 

veterans organizations, police and fire 

departments and even swimming pools and 

other exercise emporiums, if operated by a 

government^ unit. 

Kirby and a committee of ITOA had waged 

a long fight in TOA to clear up admissions 

tax abuses, particularly the abuse of the per 

car admissions by some drive-ins. 

The ITOA committee took the exhibitors' 

case to the Arkansas congressional delegation, 

but Congressman Wilbur Mills of Arkansas, 

a member of the ways and means 

committee, reported he was unsuccessful in 

his efforts to get the committee to do something 

about the matter. 

In reference to the ways and means committee's 

action in lifting the admissions tax 

on certain kinds of performances. Mills wrote 

Kirby: 

"I am disturbed over the action of a majority 

of the membership of the ways and 

means committee in amending the admissions 

tax. I think the amendments adopted 

by the committee are inadvisable at this time. 

especially in view of the fact that as a result 

there will be a reduction in the admission 

tax when everyone else is having his tax bill 

increased." 

Pi-ess services reports estimated the government 

would lose $16,000,000 should the 

amendments to the admissions tax (eliminating 

the tax on certain types of performances) 

be passed by both houses. 

"I definitely think there is something 

wrong with the motion picture industry when 

we sit around and permit things like this to 

happen," said Kirby. 

"Why was this done?" he asked. "Because 

these groups got to Congress and sold them 

a bill of goods while the motion picture industry 

sat on its fanny and let it happen. 

The motion picture industry on a national 

level has the poorest public relations of any 

major industry. 

"If the senate finance committee concurs 

with the house ways and means committee all 

of the exempted types of organizations will 

be in show business by government sanction. 

Every civic club, veterans organization, 

school and church will be bringing in major 

attractions to compete unfairly with theatres. 

"The gross stupidity of some of the statements 

made by high officials of production, 

distribution and exhibition in the trade and 

especially the local press has convinced me 

that I am wasting my time and money in expecting 

any good to come from the national 

groups that are supposed to do a job of bettering 

the relations of this industry with the 

paying public. I am severing my personal 

affiliations with all national exhibitor groups 

and I feel my taxes and public relations will 

not suffer by my decision." 

Robb €r Rowley Name Is Retired; 

Ifs Now Rowley United Theatres 

LITTLE ROCK—The Robb & Rowley theatre 

chain of more than 150 theatres in Arkansas, 

Texas and Oklahoma has been consolidated 

under a new parent firm, Rowley 

United Theatres, Inc., it was learned this 

week. 

Articles of incorporation for Rowley United 

were filed with Arkansas Secretary of State 

C. G. Hall. Rowley United will be successor 

to Robb & Rowley. 

The consolidation was part of an arrangement 

under which E. H. Rowley of Dallas, 

Tex., bought out the interests of the heirs of 

the late H. B. Robb, it was reported. 

In Arkansas Robb & Rowley's successor 

firm will control ten theatres in Little Rock, 

three at Magnolia, three at Ai-kadelphia, three 

at Malvern, two at Benton and one at Bauxite. 

Officials of the firm said there would be 

no change in the operation of the theatres as 

a result of the changed structure of the firm. 

The Arkansas theatres outside Little Rock 

are owned partially by the chain and partially 

by local managers. It was understood that 

the local owner arrangement would be maintained. 

18-H 

The incorporation papers listed a merger 

of these corporations : United Artists of Texas, 

R&R Theatres, Inc., Arkansas Amusement 

Corp., Pine Realty Co., Parr Realty Co. and 

Razorback Realty Co. The latter four were 

Arkansas firms. 

Rowley United was incorporated under the 

laws of Delaware and Wilmington. Del., was 

listed as the location of the home office. 

Robb & Rowley began operations about 35 

years ago. Robb died a few years ago. 

Rank Returns to England 

NEW YORK—J. 

Arthur Rank, British producer, 

sailed for England aboard the Queen 

Mary Thursday i31) after having conferred 

with Nate J. Blumberg, president of Universal-International: 

Alfred E. Daff, U-I director 

of w'orldwide sales, and Spyros P. 

Skouras, president of 20th Century-Fox. 

Rank, who is a member of the board of 

U-I, met with Blumberg and Daff several 

times during the week and spent Sunday (27) 

afternoon with Skouras at his Westchester 

home. 

ARMY AWARD TO GOLDEI 

D. Golden (right), director o 

tion picture photographic pro< 

sion. National Production Au 

presented the Department of 

Award of the "Certificate of 

tion" by Frank Pace jr., secret 

army. George C. Marshall, se 

defense, is shown at the left, 

monies were held at the Penti 

lie 

Ui 

rit; 

- * 

/ Of, 

tar] 

le a 

a] 

WB 6-Month Net In 

Below 1950 Perio 

NEW YORK—Warner Bros. P.ires. 

and subsidiaries had a net profit 

i $3,82 

for the six months ending Febri / 24 

provision of $4,200,000 for fed'l iiJ 

taxes and $400,000 for contingei ' liabil 

For the six months ending F' 25, 

the net was $5,897,000 after 'visio: 

$3,800,000 for federal income taxi ind J 

000 for contingent liabilities. 

The net for the half year enc ; Pel 

1951, is equivalent to 56 cents i shai 

the 6,772.000 shares of common tstar 

on Feb. 24, 1951. The net for the rresp 

ing period last year was equi\ 'nt l 

cents per share on the 7,295,0( sharf 

common then outstanding. 

Film rentals, theatre admissior ;alei, 

after eliminating intercompany nsact 

for the six months amounted t i57,l-i 

compared with $64,800,000 for the me v 

last year. 

The provision for estimated l.srald 

has been calculated at the ra pro' 

profits law. It is estimated th:''no e 

profits tax provision is required/ 

>' 

During the six months ending bruai 

the company purchased 225,300 u-es < 

common at a cost of $2,827,000. 'isesl 

together with 297,700 shares held the.t 

' 

ury Aug. 31, 1950, were retired 1 23, 

• 

Since Feb. 24, 1951, an additional 300 si 

of common have been purchased a co 

$1,055,000. These shares are now. eld u 

treasury. 

Warner Music Holdings 

Not Up for Sale 

NEW YORK—The music hoi 

by Warner Bros. Pictures, Inc., 

the Remick, Harms and Witma 

tions, are not for sale, accord 

Albert Warner, despite a nui 

sponsible offers. 

The music publishing 

IgS 

i 

isistii 

orga 

; to 

;r of 

interest 3f Wi 

- 

nan 

Bros. Pictures are headed by H 

and are combined in the Mus 

Holding Corp. 

BOXOFFICE 

Publi 

I

! 

IM 

ON 

r 

A 

hearing GREAT Industry News! 

I** 

Fi7m DaWy said it 

"20th Century-Fox 

has the makings of 

a Film Festival 

all its own !" 

rs NO BUSINESS LIKE 

O 

CENTURY-FOX 

BUSINESS!

: 

'. 

THett €utd Svcntd' 

Next TV Moves? 

piLM MEN, television men and Wall 

street men spent most of last week 

trying to figure out the next moves in connection 

with the United Paramount Theatres-American 

Broadcasting merger. The 

excitement rose, instead of subsiding as the 

days passed, because the Supreme Court 

decision upholding the Federal Communications 

Commission ruling on Columbia 

Broadcasting System's color process popped 

up in the middle of the near-hysteria. 

Then Paramount Pictures Corp. disclosed 

that the Chromatic Television Laboratories, 

Inc., in which it has an important 

interest, already is making a new kind of 

television tube on a pilot basis and has 

demonstrated them to the army, navy 

and air corps as well as the I^C staff. 

Public demonstrations will be made in 30 

days. This system will make it possible 

for CBS to eliminate its much-discussed 

revolving disk. 

Some of the film leaders who have been 

trying to hasten introduction of television 

projectors into theatres were dumbfounded, 

although there is reason to believe that the 

recent auctions of television receivers may 

have been due to rumors about a new 

color system that would make all present 

receivers obsolete. 

The following day Paramount announced 

it had acquired an interest in Telemeter 

Corp. of America, which proposes to market 

devices so that a subscriber can pay for 

home programs. This is a field in which 

Phonevision, owned by Zenith Radio Corp., 

and Skiatron are interested. 

The fact that the FCC hearings on wave 

lengths are scheduled to start September 

17 may have been an incentive for this 

swift array of developments. 

Immediately after the high court ruling 

some of the TV receiver manufacturers who 

have been vociferously supporting the RCA 

color system said they wouldn't make their 

new sets adaptable for the CBS system. A 

few days later this line of talk subsided 

fast. 

It dawned on them that, if color television 

should be introduced into theatres, 

present set owners and prospective set 

owners wouldn't be satisfied with black 

and white. The CBS phase of the argument 

became academic overnight. 

By Friday U) it was obvious that the 

television people would have to get together 

on a new strategic approach to both their 

color and merchandising problems. 

But there is a slant to this competitive 

struggle that can become important. The 

telecasters are finding their programming 

problems increasingly expensive and it is 

said that they are willing to pay $2,000 for 

single showings of hundreds of old films. 

It will take some time to get the musicians 

and actors to agree to cuts on TV income 

from these old pictures, but the man 

who says it can't be done is a rash prophet. 

The increased income looks tempting to 

most company executives. United Ai'tists 

has a new television subsidiary to handle 

these problems, 

This is a war of maneuver, with Wall 

By JAMES M.JERAULD 

street brokers and bankers standing on 

the sidelines. 

One excited columnist asked: 

"Could it be that NBC might merge with 

20th Century-Fox, and Warners with Du- 

Mont and MGM with CBS—as Paramount 

did with ABC?" 

He was a bit hazy about some important 

facts. Paramount did not merge with ABC; 

it was United Paramount Theatres which 

became an independent entity as a result 

of the antitrust consent decree. The 

columnist also overlooked the fact that 

Paramount Pictures, the producing and 

distributing company, is already the most 

important single stockholder in DuMont. 

The chances that 20th Century-Fox, 

Warner Bros, or Loew's, Inc., will do any 

merging are practically nil until after 

divorcement of theatres has been completed 

under consent decrees, two of which are 

being negotiated. 

Price Fixing 

lyrACY'S department store executives took 

a quick look at the Supreme Court's 

ruling outlawing price-fixing statutes of 

states and announced quick cuts of about 

six per cent on hundreds of items. It was 

like a short circuit on a cross-country high 

tension power line. 

The American Fair Trade Council issued 

a statement saying less than ten per cent 

of Macy's business included price-controlled 

items, but the shoppers weren't interested 

in statistics. A price war spread to a dozen 

other stores immediately and then to other 

cities. Even the gasoline companies joined 

in cuts. 

Exhibitors might find it profitable to 

look into their supply problem. Fans, vacuum 

cleaners and other items have been 

price-controlled. The buying spree won't 

last long, because the supplies will run out. 

Labor Con fro]? 

QSCAR NEU, president of the Theatre 

Equipment and Supply Manufacturers 

Ass'n, certainly puts his finger on a sore 

spot when he points out that including the 

costs of labor in theatre repairs and improvements 

is regulation of labor and not 

of materials. The labor costs are almost 

always higher than the materials costs and 

there is no scarcity of labor in many cities. 

When he said that he and others came 

away from the National Production Authority 

meeting in Washington with the 

impression that a lot of fumbling was 

still going on, he spotlighted a situation 

that has stirred up plenty of irritation 

among theatre men. 

Promising Youngsters 

[TNTVERSAL - 

INTERNATIONAL executives 

are all steamed up over two 

promising youngsters — Tony Curtis and 

Piper Laurie. They certainly look like 

"comers." In the Technicolor film "The 

Prince Who Was a Thief" they make the 

boy and girl lovers' roles stand out in 

Technicolor in a maze of Oriental splendor. 

\ 

M. A. Rosenberg '^^ 

Veteran Allied Lti 

PITTSBURGH—Morris A. Ro 

independent exhibitor leader loca 

than 25 years, died at 

his home here Monday 

(4) from heart disease 

which afflicted him 

shortly after the Allied 

national convention 

in Pittsburgh last 

year. 

His theatre operations 

were at nearby 

McKees Rocks and 

uptown Fifth avenue. 

He served several 

terms as president of 

Allied Motion Picture Morris^ 

Owners of Western Pennsylvan 

president of Allied States Ass'n; 

and was a member of the All' 

board many years. 

He is survived by his wife, t% 

and one son, Benjamin N., theai 

Rosenberg was born in Russia 

Pittsburgh with his parents wher 

Monty F. Collins Funeral; 

Was Writer and Director I 

HOLLYWOOD—Services were K 

day (5) for Monty F. Collins, 53, ': 

comedy star and in recent yea 

director and producer, who died 

a heart attack. He recently re ;! 

Paris after scripting and directiil' 

feature starring Stan Laurel "i 

Hardy. 

t 

Collins is survived by his wife.g 

sister and brother. A World WiJI 

he came to Hollywood in 1918 ars 

comedies for Mack Sennett and 

Just prior to his death he 1 

writer-director ticket with Sta' 

Paramount's local TV outlet. i 

MPAA May Delay ^ 

Successor to Harmc 

NEW YORK—No early appoin 

pected of a successor to Francis 

who resigned last week as vicethe 

Motion Picture Ass'n of Ame, 

of Illness. Harmon has been aw 

" 

for] 

in 

ent 

H 

asio 

office for several months, restin: n 

Appointment of a successor will ..1 

board of directors. 

Harmon joined MPAA when \i IH. 

was its head, as his executive a- stani 

was active in the formation of e C( 

of Motion Picture Organizations.) 'urini 

war he headed the War Activitie; omni 

Equipment Requirei| 

Canvassed by Fabin 

NEW YORK—Si 

a, 

frol 

Fabian, TO/> onve 

chairman, has sent a survey ar stati 

sheet to theatre owners to deter :ie, t 

the annual convention, what eqi mem 

be required next year. 

| 

Fabian said that he sent the fi-st oi 

get away from generalities and 1 'e sp 

data." It figures turned in requii, 1. 1^^ 

the equipment situation will be oug'' 

fore the National Production Au mty 

20 

BOXOFFICE 

18 9,

For the first time in 

film history, a picture 

is launched with an 

"Oscar" prior to 

general release! 

More than $1,000,000 

worth of advance public 

penetration achieved in 

not one but FIVE pre-selling 

campaigns in advertising, 

publicity and promotion! 

Inmeately following 

Ike teciol selected 

roadiow exhibition 

iJoyttes, "CYRANO" 

Is no ready for general 

lease and FOR 

TOEFSTTIMEATPOP- 

UUR'RICES! 

de bergerac 

JOSE FERRER CHIVUtO 

co-starring 

^ de Bergerac 

MALA POWERS with wniiam PrInce • Morris 

Carnovsliy • Ralph Clanton • Produced by Stanley Kramer 

Directed by Micliael Gordon • Screenplay by Carl Foreman 

Associate Producer George Glass • Music by Dimitri Tiomkin 

BECAUSE . . . IT'S RELEASED THRU

— 

r 

^ 

; 

' 

ôUcfOM^ ê^kont 

Jan Grippo Sells His Rights 

In 'Bowery Boys' Series 

After six years and 23 pictures, Producer 

Jan Grippo and the "Bowery Boys" have 

parted company. 

For an unspecified figure. Grippo has disposed 

of his rights to the series, as well as his 

personal contracts with the thespian toppers 

—Leo Gorcey and Huntz Hall— to Monogram, 

which has been distributing the comedies for 

the past half-dozen years. Grippo will retain 

an interest in the pictures for the duration 

of the Gorcey-Hall commitments, a matter 

of approximately three years, after which 

Monogram will be in full possession of all 

rights. 

The producer is planning an extended 

pleasure trip through Europe and South 

America, after which he plans to re-enter the 

production field as a packager of film properties 

for major release. He is now editing 

"Let's Go Navy" as his final contribution to 

the "Bowery Boys" series, the next of which 

will be "Straight, Place and Show," and 

which will be filmed for Monogram by an 

as-yet undesignated producer. 

Price-Merman to Produce 

Technicolor Films Only 

Said to be the first independent company 

ever formed which plans to make only Technicolor 

films—and further emphasizing the 

industry trend toward tint pictures—Price- 

Merman Productions has been organized by 

W. H. (Doc) Merman, Maureen O'Hara. her 

husband, Megaphonist Will Fîce, and John 

Payne. With Merman producing. Price directing 

and Payne and Miss O'Hara as the costars, 

the company plans to manufacture 

TWO MORE YEARS — Hollywood's 

"Dollar Bills," the production team of 

William H. Pine and William C- Thomas, 

have inked a new two-year, eight-picture 

deal whereby their product will continue 

to be distributed by Paramount. The 

Pine-Thomas unit thus maintains an 

association with Paramount that began 

10 years ago. On hand for the signature 

ceremony (L to R): Pine, Thomas, Y. 

Frank Freeman, Paramount vice-president 

and studio head, and John Payne, 

actor under contract to the P-T organization. 

By 

IVAN SPEAR 

seven Technicolor features within the next 

three years. The initialer, being readied for 

an October camera start, will be "Jamaica." 

Merman and Price presently are in the 

east negotiating a major release. Miss O'Hara 

is in Ireland co-starring with John Wayne in 

John Ford's "The Quiet Man." for Republic. 

Payne, in addition to his affiliation with the 

new unit, is also under contract to Producers 

William Pine and William Thomas. 

Merman also is a P-T alumnus, having been 

production manager for the unit ever since 

its 

inc option ten years ago. 

Social Science Society Award 

Goes to Cecil B. DeMille 

Because his work and influence "have 

shown an outstanding beneficent social 

significance," Producer Cecil B. DeMille is 

the recipient of its annual award by Sigma 

Tau Sigma, national social science honorary 

society, and was an honored guest at an 

awards dinner at which the organization paid 

tribute to the motion picture trade. 

DeMille, currently completing "The Greatest 

Show on Earth" for Paramount release, 

was honored for "his help in establishing 

American and democratic principles in the 

motion picture industry." Actor Ronald 

Reagan also received a special award for his 

"forthright exemplary Americanism," while 

others honored included Y. Frank Freeman, 

Paramount vice-president in charge of studio 

operations; James Stewart and Geroge Murphy. 

In previous years the STS award garnered 

by DeMille has gone to Dr. Lee A. DuBridge, 

president of the California Institute of Technology, 

and Paul G. Hoffman, former EGA 

administrator and now head of the Ford 

Foundation. 

More Lake Success Scenes 

For The Korean Story' 

Authenticity apparently is one of the keynotes 

for which Producer Edmund Grainger 

is striving in the filming of "The Korean 

Story" for RKO Radio release. He has dispatched 

a second unit, comprising a camera 

crew and sound technicians, to Lake Success, 

N. Y., to lens scenes of the United Nations 

in session. The footage, in which Secretary- 

General Trygve Lie and other UN dignitaries 

will figure, will be interwoven into the plot 

of the Robert Mitchum starrer. 

Meantime Grainger — who has already 

gained access to actual Korean combat 

footage in the files of the war department 

is continuing negotiations with the department 

of defense for authority to photograph 

portions of "The Korean Story" in Japan and 

on Korean battlefronts. 

Kramer Signs Fredric March 

For "Death of a Salesman' 

Probably the most important morsel of 

casting news was the inking of Fredric March 

by the Stanley Kramer Co. for the title role 

in "Death of a Salesman," film version of 

the Broadway stage success, which is on the 

Kramer docket as part of the company's 

multiple-picture commitment with Columbia. 

'The Prisoner of Z-icJi 

Setfor MGM Remiej' 

Among hardy perennials in tl I 

ieia 

escapist literature and motion (claj^ 

few are hardier 

than "The Prisoner 

of Zend a," 

penned by Anthony 

Hope, and 

which first appeared 

in novel 

form 'way back in 

1894 at the climax 

of the horse-andbuggy 

era. 

Already ; filmed 

twice—once as a 

silent, once as a 

talkie— "Zenda" is Pandro S, \m 

up for a third screen treatm 

MGM's announcement it has EJed 

property to Pandro S. Bermi.i p 

duction agenda. This time arad 

swashbuckler will serve as a st£,ng 

hide for Stewart Granger, w'tn 

studio apparently currently rega ' , 

as 

leading exponent of the cloak-ai ''dag 

motif. Granger also has "Scars mcl 

"Beau Brummel" and "Robinsoi ;rui 

on his upcoming schedule. 

The original "Prisoner" was '.le^ 

Metro in 1922 with Lewis Stoni'ian 

Novarro and Alice Terry, A tal.ig \ 

sion, produced by David O. Sel; ;k ( 

co-starring Ronald Colman ar. Ma 

leine Carroll, hit the screens in ill7 i 

| 

United Artists release. 

Only Three Literary Sa 

Recorded During Week 

With a total of but three sale 

the market for literary properties 

definitely on the anemic side. ro 

Century-Fox went film rights t, 

One in Every Town," a new nove yJ 

Aswell, which is scheduled for blic 

this summer . . . Warners will m, ,â 

reeler. with Gordon Hollingshead iOdi 

out of "No Pets Allowed," a Sat. Jay 

ning Post yarn by Roderick Lull, .,wh 

boy and his dog are the protag ,sts 

The Stanley Kramer Co. added "Ti .Sn 

described as the story of a sex r 'iia( 

the lack of adequate measures Pi 

society therefrom, to its schedui^ for 

lumbia release. The opus was peniii 'by 

and Edward Anhalt. 

Japanese Actress Impor; 

For 'East Is 

East' Role 

An international flavor was imp? 

morsel of casting news when the 

partment okayed the entry of Shi; 

guchi, Japanese actress, to star 

Taylor in "East Is East," which Jo 

hard and Anson Bond are produci: 

Century-Fox release . . . 

Univers; 

tional booked Virginia Field an 

Denning for top supporting roles 

actress, for a featured role in hi 

RKO Radio release, "I Want You. 

'ec( 

ant 

,' 

dtof 

tats 

J YB 

ith : 

.h Bi 

for 

: 

[ntei 

Rid 

"Wi 

End With Father" . . Barton Me, ane 

cast as a cavalry captain in Warm •Bu 

in the Afternoon" . . . 

Producer Sai elG 

wyn inked Mildred Dunnock, Broa, ay Sf 

lexfc 

22 BOXOFFICE 

Ji 9. 

,..i. 

A

starring 

}wri-Color Process 

jvebped by Warner 

viYV)OD — Again emphasizing the 

ustiy swing toward color films as 

. lanacea for ailing boxoffices, a 

rolor process has been developed 

:Unlio technicians and is now said 

.imt where a "test fUght" is 

ioi-taken. The system is to 

A ui an untitled two-reel short 

.1 for the studio by Gordon 

Present plans, it is understood, 

L. 

jsjstem—as yet unnamed—to be 

Jie Stallion." an outdoor opus, as 

[i fture following the short subject. 

n ^ described as utilizing a new 

^„„ luplementary color negative of 

lopack oclc which can be used in standttmer; 

Negatives can be developed and 

fition prints made in Warner studio 

tft: s rrer. 

s>stem recently was announced 

iieie it is being used for the first 

he North Country." a Stewart 

jic Iso has its own three-tint process, 

;hile Cinecolor recently introu 

three-hued Supercinecolor. and 

It some months ago revealed a 

vie stock said to cut down to a 

^ 

degree the previously existing 

(' 

in lighting intensity between 

lack-and-white sets. 

iw liree-Dimension Film 

iowi by Army Officer 

have 

here within the past few days of 

anc-d lensional film projection system 

iked 01 by Maj. Robert V. Bernier, atle 

Air Development Force photo- 

kd-.o 

|hic s vice center at Wright-Patterson 

llbrce jse. 

L'a 

pt lei 

I On. 

land 

h 

OHIO — Demonstrations 

?rr.ate frame" process is used. 

btor: Tiust wear Polaroid glasses. A reiroid 

cylinder in front of the prois 

part of the equipment. The 

Gives at the same speed as the 

frame is seen through a convex 

e next through a concave lens, 

ikfili has a slight flicker, but the in- 

ilire< 

'Cts to eliminate this, he says. 

Hitchcock on Tour 

iRK—Alfred Hitchcock will do a 

ry trip to 12 key cities for press, 

•punend radio interviews in advance of 

Mon a Train," which he produced 

'Uv Bros. Until June 15 Hitchcock 

iMew York. He will arrive in Bosi 

and then will go to Philadelphia. 

Cincinnati, Cleveland, Detroit, 

ansas City, San Francisco, Oakos 

Angeles. 

Bpublic Releases in June 

'VOOD—Beginning with "Fighting 

j^ G'rd, ' Brian Donlevy. Re- 

J* is lacing three pictures in national 

** tl; 

month. Also to go into distribu- 

•"epugitive Lady." filmed independ- 

'" 17 Jly and starring Janis Paige, and 

'*''* Monte Carlo," with Warren Doug- 

' s Hall. 

Young, Progressive Executives Needed 

In Hollywood, Says Sam Pinanski 

BOSTON—New and younger faces among 

Hollywood production executives will solve 

the motion picture industry's pi-oblem, Sam 

Pinanski, president of the Theatre Owners 

of America and of American Theatres Corp.. 

said here this week. 

"Too many former succes.ses are sitting back 

doing nothing about improving the fare for 

the public," he asserted. "The answer for 

the present economic troubles of the industry 

still is better pictures. Young people with 

brains, imagination and special training who 

are not afraid of hard work can set this 

business back where it used to be." 

FOR MORE LARGE- SCREEN TV 

The exhibitor leader feels that the challenge 

can be met "by unleashing younger 

people who have progre.ssive ideas," and giving 

them a free hand in the production end, 

along with utilization of the technological 

and electronic advancements at hand. 

"The picture is changing each day," he 

went on. "There are some interesting developments 

that should be ready for the market 

in a short time. The first of these is the 

large-screen theatre television set which is 

already here. It has been in my flagship, 

the Pilgrim Theatre, Boston, for over a 

year, and two others are on order. We are 

undecided at this moment where they will 

be installed but one will undoubtedly go Into 

the Circle, Brighton, our ace neighborhood 

house, and the other will be placed at the 

Oriental, Mattapan, a highly congested suburban 

area and/or the Embassy, Waltham, 

an industrial city. Eventually we hope to 

have them installed in all our top houses. 

"It is my belief that suburban theatres 

are coming strongly into their own, either 

those in the new shopping centers or near 

them. The automobile is responsible for 

this. Downtown theatres, especially in Boston 

where the traffic congestion is a major 

problem, are on their way out. The same may 

be true of department stores unless provisions 

can be made to clear up the parking 

facilities in this city. American people like 

to shop and to be entertained where the 

problem of parking is made the easiest for 

them. 

OTHER ADVANCEMENTS SEEN 

"The applications of principles that I have 

seen of creating a film picture more nearly 

the vision of the normal eye plus the threedimensional 

in sound is another technical 

advancement which is on its way. These will 

have a terrific impact on the American public 

when they are perfected for theatre practicability, 

in my opinion. I have talked with 

leading scientists in this area who are convinced 

that all of this can be done by utilizing 

the present equipment with very few 

projectional additions, thus bringing them 

within the budget range of all exhibitors. 

"But we can't sit back and hope and pray 

that 'things will be better next season.' We 

need daring, and courageous men at the 

top of our industry. We can rise to new 

heights if and when we become free of all 

the transitional problems now in existence 

in our business or in any busine.ss which 

is overlitigated," Pinanski said. 

m'JS.i 

for 

HeAOACHesl_ 

your ^^^~^^. 

eye-strained customers^ 

No 

£ii2!eê^ 

for YOU, Mr. Theatre 

Owner ... you can fill every 

seat . . . down front ... on the 

side or in the middle... with 

The 

Magic Screen 

of the Future 

is here NOW! 

m 

NO GLARE 

CUSTOM 

Kl«i:i:iî 

NO PERFORATIONS to dot you, 

. >i :_ < 

distortion. 

SAY PLEASED PATRONS EVERYWHERE' 

B. F. SHEARER COMPANY 

2318 Second Avenye. Seittle 1. Washington 

EXPORT DISmiBUTOR: nKVk t HDKSEN. ITO.. 301 ClUT ST.. SAN FRANCISCO 

CANADA: DOMINION SOUND EQUIPMENT, LTD. • OFFICES IN All PRINCIPAl CITIES 

ROAD SHOW AND EXPLOITATION MEN 

Motion Picture Road Show Units open in most of the United States, Canada, and 

foreign. Theatres and Drive-ins want exploitation pictures for boxoffice attractions. 

Our combination pictures are breaking records. Will sell territory rights to parties 

interested. Have full lobbies and accessories. 

CONTINENTAL PICTURES, INC. 6636 Hollywood Blvd., Hollywood 28, Calif. 

MOFPl: June 9, 1951 23

' 

' 

' 

, 

i 

Metro's 'The Great Caruso' 

Wins May Blue Ribbon Award 

By VELMA WEST SYKES 

JÊTRO-GOLDWYN-MAYER chalks up another family picture to its cn^ 

fourth consecutive month, with "The Great Caruso" winning the Ei .- 

Award for May. National Screen Council members voted it this honor, 'lej 

tribute to the direction of a picture which appeals to the class trade as (i 

A 

masses. For the class trade, there is the opera music and the vivid portrays f,|l 

the great singers of the world. For the mass trade, there is the lively persoE ;y >» 

peasant boy with the wonderful voice, who insisted upon singing instead (liiiV 

the wealthy miller's daughter and spending his life making flour. There is \ltM 

and marriage in America, with amusing episodes in his career. Certainlj *er^ 

picture which the family can enjoy together and feel rewarded for having in 

That this is the way patrons feel about it 14-plus rating, the highest it 

is attested by the first run reports from key for ballot comments, they are lollin!''' 

cities which show it doing gratifying busi- of its entertainment qualities. I, 

L 

i 

i 

if 

aj.,:,j 

-> 

2i 

' 

ness in all of them. The lowest percentage William R. Thomas of the G.P.h. ,j' 

gross reported is UO per cent at the State picture committee at Cleveland:*!,,', 

in Omaha, the highest 250 per cent at the ture that can cause a previa iâi 

Music Hall in Seattle, and the average is 166 including two motion picture ci;s, 

per cent. It is being held over in almost plaud at its conclusion, is a ipj 

all its playdates. Small town and neighborhood 

production. I just returned frC'-,N(i 

houses will profit from the exten- 

leans and Houston and in both -lieil 

sive advertising done for the first run were long lines of both you 

houses, and from the fact it is the kind 

l 

people at the theatres to see thi | 

beautiful picture." 

of picture which many patrons will want 

to see more than once. In BOXOFFICE for 

April 21 of this year, the reviewer commented: 

. . . 

"Superb and Stirring' 

"For lovers of classical music, here is a 

superb and stirring parcel of entertainment 

which will have them—be they critics or 

customers—leaving the theatre shouting 

their 'bravos.' Such enthusiastic initial reactions—plus 

the picture's many highly exploitable 

angles and its basic subject matter—should 

carry its appeal to the subsequent 

engagements, although a bit of intensive 

merchandising may be necessary 

for that accomplishment The story 

which knits together the dominant operatic 

footage has many heart-warming touches 

of comedy, pathos and humor for the less 

musically inclined." 

BOXOFFICE Review Digest gives this a 

Helen Waters of the Long Ij 

cate writes it is "great entertl 

young and old." . Mrs. Henrjjjirljl 

. . 

of the Sheboygan Better Films (J 

ments: "We had this for our ( 

fast and it was 100 per cent 

yet.' "... "Lanza has a marve ^'s tV,' 

voice and an appealing person |^;y.| "^ 

on his way!"—Malcolm Mills; 

Journal. 

; 

Phil Willcox of Parents' M' 

lieves that "Everybody will wei'M f 

new star in a brilliant perforn icei I 

made records at New York's Isia 

According to Arthur D. Ma .e I 

Jersey Journal, " 'The Great Caij)'iî|( 

as Mario Lanza makes an exce.itj 

who still lives in song." . . . 

' W& 

change from the usual fo:,jit.".,j^ 

Hochuli, Houston Press. i 

, 

AN OPERA SCENE FROM THE PICTURE SHOWING LANZA 

IN A CHA RACTERISTIC CARUSO POSE, AND SINGING 

Enrico Caruso 

Dorothy Benjamin 

Louise Heggar 

Maria Selka 

Carlo Santi 

Park Benjamin 

Giulio Gatti-Casazza 

Alfredo Brazzi 

Jean de Reszke 

Antonio Scotti 

Gino 

Fucito 

Mario Lanza 

Ann Blyth 

Dorothy Kirsten 

Jakmila Novotna 

Richard Hageman 

Carl Benton Reid 

Edtjard Franz 

Ludwig Donath 

Alan Napier 

Paul Javor 

Carl Milletaire 

Shepard Menken 

The Cast 

Tullio Vin;

. 

»l 

Wie's theKlTtMi 

'>y--r:::v'ry"'A 

TWmXW 

X 3" DIE-CUT 

IJMMED SEALS 

itriking blue-ondgefdUse 

them to snipe 

and \\ X 14 stills! 

theWnnerofthe 

MAY 

miE RIBBON 

AWARD 

"THE GREAT CARUSO" 

...And All Previous Blue Ribbon Award Winners. 

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Jt MATS 

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FftO/VI YOUR 

NEAREST NSS EXCHANGE

60X0FFICE 

BAROME 

This chart records the performance of current attractions in the opening week of their first 

the 20 key cities checked. Pictures with fewer than five engagements are not listed. As nilunjU 

are reported, ratings are added and averages revised. Computation is in terms of percenl « 

relation to normal grosses as determined by the theatre managers. With 100 per c^ n 

"normal," the figures show the gross rating above or below that mark. 

< 

X

. 

!»:— 

' 

• 1.— 

I 

»n.—June 

, ,a.-The 

• 

b 

. C—The 

iConstruction, 

îrgs, Sales 

K sin brothers opened the Hi-Way 

ni 3s south of the Coxsackie trallic 

1 It has 500-car capacity. 

Shadyside Drive-In, 400 cars, 

Amusement Enterprises, Inc. 

The 1,000-seat Sterhng, costing 

Nil..- 

i April 28. Built and operated by 

crcuit owner. 

C—'Uated lor spring opening is a new 

'a::ip Gordon, owned by E. L. Bost 

.-11 ind. 

C—Mrs. I. T. Dobson 

, 

opened 

, 

her 

tt!'.' in May. 

. 300-car 

-.3 Ma.—The Waters Theatre Co. recently 

irl.ie Drive-In, 818 cars. 

:n_:he new Bluff ton Drive-In north of 

?e:i opened by William, George and 

5 Its capacity is 350 cars. 

. opening set for C.—Spring 

E Belmont. 

.,,;j, g—The new Lakeside Drive-In is sched- 

^ 

•. 

.n me 1 by H. E. Otto and I. T. Pollard. 

Construction expected to start soon 

leatre to replace the house destroyed 

L, Me.—The Camden Hills Theatre is 

9^3. 

3.- -Mid-May opening slated for the 

Jheatre, by Barnard Newman. 

Jlowa—The 525-car HiUcrest Drive-In, 

Bn Keckroth and C. A. Clark, opened 

1 nd.—^The Family Drive-In, first in the 

en^d soon by Fred Belcher. 

Park-Vue Drive-In, owned 

n, opened March 23. 

X.—The new Esquire Theatre was to 

Ov/ned by Video Independent Thea- 

^ C— Martin & Thompson opened its new 

, Tneatre. 

(iaas.—Crescent Amusement Co. was to 

iqts new Polk Theatre. 

J la.—The Myrtle Lane Drive-In slated to 

i I. — The 500-ccn- Boulevard Drive-In 

|l*ch by LeRoy Johnson and C. B. Red- 

Theatre Tradeshows for 

NEW YORK — MGM will hold evening 

tradeshowings of "Show Boat" in theatres in 

all exchange areas, starting June 11, as 

a result of the reception given the picture 

at a sneak preview at Loew's 72nd St. 

Theatre here. The one exception is Philadelphia, 

where the musical will be screened 

at the Loew's branch at 11 a. m. 

Nineteen theatre screenings will be held 

June 11, four June 12, two June 14 and four 

June 18. Seventeen of the theatres are 

Loew situations. Because a number of New 

York area exhibitors did not attend the Loew's 

72nd St. preview, another showing was 

held at the New York exchange June 4, prior 

to the opening of "Show Boat" at the Radio 

City Music Hall. 

The 19 theatres and towns where the picture 

will be screened June 11 are: Grand, 

Albany; State, Boston; Center, Charlotte; 

State, Cleveland; Melba, Dallas; Lakewood, 

Denver; Uptown, Des Moines; Midland, Kansas 

City; Four Star, Los Angeles; Loew's Palace, 

Memphis; Loew's Poll, New Haven; 

Loew's State, New Orleans; Home, Oklahoma 

City; Dundee, Omaha; Loew's Penn, 

MR. exhibitor: 

MGM's Show Boat' 

Pittsburgh; Southeast, Salt Lake City; 'Warfield, 

San Francisco; Greenlake, Seattle; 

Loew's Palace, 'Washington. 

The June 12 showings will be: Monte Vista, 

Cincinnati; Globe, Detroit; Granada, Minneapolis, 

and Laurelhurst, Portland, Ore. On 

June 14, it will be shown at the Monroe, Chicago, 

and Tosa, Milwaukee. On June 18, it 

will be shown at the Grand, Atlanta; Loew's 

Buffalo, Buffalo; Loew's Indianapolis, and 

Loew's State, St. Louis. 

Nat'l Review Board Selects 

Two Western Features 

NE'W YORK—Two western features, "Snake 

River Desperadoes" (Coli and "Thunder in 

God's Country" (Rep), were given selected 

features rating by the National Board of Review 

in the weekly guide to selected pictures. 

Short subjects given special mention were: 

"England," "Hawaii" and "Portugal," This 

World of Ours shorts released by Republic, 

and "Miner's Forty-Niners" (Para) and 

"Quebec Sports Holiday" (Col). 

A"^. Tony" Archer and loe Dekker will 

L'es.^.ore Drive-In about June 1. 

[ 

|Vsh.—John Lee, Columbia Basin circuit, 

i 'ê Theatre, 980 seats. Will open the 

sak-, 

1.^ M.—Fidel 

mid-May. 

Theatres, Inc., opened the 

itpi'on Theatre. 

( lb.—Ira Crain named his newly opened 

aac-irabbit because his portable proftfeier.' 

will serve other screens in two 

ôle, Fla.—The 600-car Hi-Way Drive-In 

^ * y spring. Owned by Hi-Way Theatres 

icfdale. Fla.—Wometco's new Gateway 

03 cpen in early spring. 

^d.—The Clyde Theatre, Quimby 

, opened April 9. Seats 1,800 and 

1 f parking 800 cars. 

«I9. Va.—The 546-car Pitts Drive-In 

r23 

"Jie 228-seat Galva Theatre held its 

IWa!. financed and built by local citizens. 

L^Btc, Mich.—New 23 Highway Drive-In, 

en^d by Leo Stallard and Louis War- 

The 340-car Malin Drive-In opened 

iawv:si^ti;«i-- 

DON'T RETREAT" 

1,1/ f 'Shoii/mandfise' h^/fA you 

PROFIT! 

1 set as date for opening 

ew Connecticut Drive-In, the 800-car 

oi F.Dute 6. 

I.e.— The new 750-seat Malco Theatre 

-. chcrds-Lightmon Theatre Corp. 

mCoIif,—New Midway Drive-In opened 

- Ala.—The Woodys Drive-In opened 

jr.oy and Woodrow Wells, C. L. West, 

'.'ictory Drive-In opened April 29 at 

«»il. Fin—The DeSoto Drive-In, 350 cars, 

T cly spring. 

. 

. C—Mrs. M. L. McCane and T. K. 

Ole M6-seat Center Theatre. 

^^—First theatre in this place, Ottawa 

Tconpleted by Walter Cybulskie and is 

?:>• 

• Ore.—The LaGrande Drive-In opened 

k>j« p-rtnership of W. J. Shell and A. V. 

\'-ant.,: 400 cars. 

f' 

Moat.— Art and Bill Wiedeman were to 

jeorgiana Theatre April 27. 

tll'IIN 

ENTRANCE & EXIT LIGHTS 

;*)ublelace or single, arrows right or left. 

^THEATRE MFG. CO, K,?i';,r«. 

A^fi C^^^. UlimHK PRODUCTIONS, Inc. 

HALLMARK BLDG., WILMINGTON. OHIO 

'SrifffcA 0ê*s: BEVERLY HILLS, CALIF. * CHICAGO « CLEVELAND • 

TORONTO * MEXICO CIH * AUCKLAND * SYDNEY * SINGAPORE * HONG KONG 

CALCUHA * KARACHI * CAIRO » ATHENS < ROME « PARIS » LONDON • 

lOFTlr 

June 9, 1951 27

— 

,''] 

! 

' 

In the Newsreels 

Movietone News, No. 44: Korea; dog show; navy's 

frogmen keep m shape; Chapman wins British amateur 

golf; roller derby in New York. 

News oi the Day, No. 278: UN forces turn tide; 

Korean orphons find new home; Carter Barron 

Amphitheatre dedicated; on the alert for defense; 

canine champs; ten-mile motorcycle classic in Richmond; 

diaper derby. 

Paramount News. No. SI: Dogdom's biggest event; 

women in the news; jet expert at 18; gadgeteers 

take over; sports—British amcrteur golf championship, 

aquatots, roller derby. 

Universal News. No. 460: Korea; Margaret Truman 

leaves; British festival; diaper derby; dog show; 

Kayak race; frog jumping. 

Warner Pathe News. No. 83: Korea—tank, napalm 

blast Reds; Miss Truman sails for Europe; across 

America 175,000 students take new draft deferment 

tests; first USO camp shov*rs unit off for Korea; 

Utjca holds biggest civil defense raid test; motorcycle 

races; British amateur golf; roller derby. 

• 

Movietone News. No. 45: World faces crisis over 

Iran's oil; U.S. planes blast Reds in Korea; Korea 

jet ace returns home; U.S. troops land in Germany; 

flier crosses North Pole; Annapolis hails color girl; 

women's golf ends in tie; over 500,000 see English 

derby; Indianapolis auto race. 

News ot the Day. No. 279: Record flight across 

North Pole; Reds in Korea get terrific blasting; first 

jet ace home; new zoo baby; magicians convention; 

women's golf champs bottle to a tie; speed record 

set in motor classic. 

Paramount News, No. 82: Speedway mark smashed; 

Fourth division troops land in Europe; single engine 

plane completes polar flight; flowers go to milady's 

head; navy news items; great day for Irish in derby. 

Universal News. No. 461: Planes for Thailand; 

Korea air war; polar flier; $100,000 rookie; jet race; 

magicians convention; Indianapolis speedway; Annapolis 

lune week. 

Warner Pathe News, No. 84: Fourth division lands 

in Germany; marine corsairs, air force jets hammer 

Reds; Annapolis— lune week; Tokyo and San Francisco—Captain 

Jabara, i first jet ace, comes home; 

Bastogne remembers; Reds swamped in Italian elections; 

Bronx zoo gets baby gorilla; New York 

Zaharias and Berg tie in weathervane golf; Indianapolis 

auto race classic. 

Telenews Digest. No. 22A: Formosa—^How strong 

IS Chiang?; Korea; Ethiopians join UN forces; Berlin 

10,000 Showmen Cant Be Wrong 

—MPs fight smugglers; London— roya at' 

show; horseracing—Arcaro wins again 

Telenews Digest, No. 22B: Germe[n\ 

'i 

s 

up army in Europe; Korea; camera qi 

Italy—Reds lose city control; Washin -~i 

I 

Sherman testilies; BerUn— ambassadoi " 

i 

stops oft in Pans; Indo-China—EGA ricj rd 

New York—canteen named for Jolson> 

' 

(v-j [r IB 

iollies- 

Movietone News, No. 46: UN blast; 

parallel; Iraq Jews reach "promised 1 

parade on anniversary; DPs enlist m 

Germany; "Hying whale" troop plane 

veterans hold last reunion; middies 

Annapolis; celebrities play goli for cl 

racing revived in Rome; auto dared 

News oi the Day, No. 280: Marshal dis 

in Korea; Acheson defends Far East 

new p Vies; 

strength, last gathering ol men ii ey 

nty golf; daredevil drivers; chariot raci 

Paramount Nowre, No. 83: Graduatic 

napohs; man attends his own funeral; 

reading about—Acheson, Bradley, Pop 

from Iran, 

Universal News, No. 462: Ache 

Truman and cartoonists; Bradley arrii 

canned milk; Annapolis graduation; 

parade; car fence; sports—chariot rac 

devils. 

Warner Pathe News. No. 85: Celebri 

ment; Korea—the war in Korea; 

force's newest delta- wing jet; nation 

federate veterans; Britons relax at I- 

probe hears Secretary Acheson; Gene 

France; General Collins in Germany; 

three-dimensional queen; auto daredev 

championship; Cardinal Spellman at 

rites. 

;mi 

[GV 

< 

pie 

Telenews Digest, No. 23A: Korea—cPthd 

lei; Korea—ground forces adopt napt' n9 

on the job with Ike; Arabs in Israel; jiws T 

lapan, England, Hollywood; sportswc"—st^ 

regatta. 

ttei 

. . . that's right! More than 10,000 theatremen 

are screening top-quality Alexander movie ads 

in their theatres today for 25,000 of Alexander's 

local and national film advertisers. 

To showmen everywhere Alexander theatre 

screen advertising service means dollars plus 

profits for minutes of screening time. Write 

today for full information and start the summer 

season with regular added Boxoffice 

profits. 

First British Produdjin > 

For Lippert Schedufdjji 

HOLLYWOOD—First of two p areJi 

made in England under a coopei'lvel 

ment between James Carreras, iiitia 

impresario, and Robert L. Lippe ipiB 

of Lippert Productions and Lippi 

will be "Black Alibi." 

Pa 

To roll thiiuni^|j 

will have a British cast and crew Kh lAl 

ception of two top roles, which "1 be 

by Hollywood players. 

Lippert also added "Miss 2,000 iD." 

schedule for filming this summ in 

wood. It is an original by Mu .y 

Lippert's executive producer. 

MPAA Requests Pr lu 

To Compete at Veite 

NEW YORK—The Motion Picje A 

America has asked its members rbart 

in the Venice film festival whicllîU 1 

from August 20 to September lli^Prij 

be given for artistic and technir qi 

The board of the festival ha leoi( 

exclude any out-and-out propag; 

cio 

la pijf 

and films that could offend an; f tl 

ticipating countries. 

COLORADO SPRINGS 

Branch Offices: New York - Chicago - Dallas - San Francisco 

DRIVE-IN THEATRE CENTER AISI 

NumbiTi-d Pjotl. lor R.imp. w.Ih Op..^ 

IMumin.itifiK Entrjntr or C«if D' 

DRIVE-IN THEATRE MFG. CO. 

28 BOXOFFICE

i 

ER FRIEDMAN 

EDITOR 

HU(H 

E. FRAZE 

3;c. lalc Editor 

SECTION 

rIctical ideas for selling seats by practical showmen 

irlHerndon 

rn Redden 

Citations for May Begin 

Fifth Bonus Plan Year 

Beginning the fifth year of its Bonus Plan, 

BOXOFFICE awarded Citations of Honor 

and checks totaling $100 to ten theatre men 

for outstanding promotions covering all 

phases of advertising and exploitation submitted 

to the Showmandiser during May. 

Robert Reich, manager of the subsequent 

run neighborhood Jewel Theatre in Cleveland, 

received a Citation and a Bonus for an 

original idea he developed giving crippled 

and otherwise handicapped amateur performers 

an opportunity to display their talent on 

the stage. The weekly shows stimulate extra 

patronage, create goodwill for the theatre, 

and have won accolades from businessmen 

and civic organizations. 

For an outstanding campaign on the revival 

program of "Salerno Beachhead" and "The 

Fighting Sullivans," a Citation was given to 

Mrs. Nelrose Lentz, manager of the Strand. 

Middletown, Ohio. 

Ben Geary, winner of a BOXOFFICE Bonus 

in August 1949, earned a second Citation for 

a public relations promotion. Geary organized 

the townspeople to provide a suitable 

homecoming welcome on the stage of the 

Oswego (N. Y.) Theatre, for the first local 

serviceman to return from Korea. Monroe 

Kaplan, manager of the Strand, Delaware, 

Ohio, was cited for an outstanding tieup he 

made in conjunction with "Air Cadet" which 

brought a jet plane exhibit to Main street. 

A window display earned a Bonus for Dan 

Redden, manager of the Music Hall, Seattle. 

Max Fowler, manager of the Ritz, Opelika, 

Ala., received the Bonus for a house program. 

Ralph Mann, manager of the Monroe, Monroeville, 

Ala., earned the Bonus for the best 

lobby display submitted. 

An animated theatre front, including a 

volcano perched atop the marquee, earned a 

Citation for Jack Herndon, manager of the 

Capitol, Macon, Ga. J. D. King, Commonwealth 

circuit manager at Lawrence, Kas., 

topped all entries for co-op ads. R. B. Tuttle, 

Adrian, Mich., was the other winner. 

Mrs. Nelrose Lentz 

R. B. Tuttle 

lax Fowler Monroe Kaplan J. D. King Ben Geary Robert Reich 

tamtyaian ipaiai flo. 2,144 

lore dates. 

.^d every so often, one of the companies will sponsor an exploitation 

campaign. That is to get the exhibitors hopped up so they i 

will do more advertising on some super de luxe feature. 

While the consumer manufacturers train their guns to get 

j 

Kroger Babb, the producer, distributor and exhibitor, may 

ve something when he says that everybody is a showmen except 

e people in theatre business. Manufacturers succeed every year 

selling their product through such obvious ballyhoos as National 

j 

»by week. National Fire Prevention week, National Doughnut 

fek. Apple week. Pickle week and Girdle week, to name just a few. 

ISeems like every time we turn around, one of the fihn cominies 

is having a sales drive. That is to whip up enthusiasm 

long the salesmen in the various exchanges so they will book 

more people interested in buying their products, the motion picture 

; 

industry is busy selling itself to those who make their living within 

\ 

the household. 

The last time the motion picture industry got together to 

: 

sell entertainment to the public was so many years ago that 

i 

those who are still around from that era seem to have fori 

gotten just how the job was accomplished. 

One reason COMPO has not been able to generate a full head ; 

of steam is because too many individuals and agencies want their i 

ideas to get preference before they will supply the financial and \ 

moral support necessary to spark an all-out industry drive. 

(Continued on next page) 

XOFFICE Showmandiser : : June 

tl 

9, 1951' — 129 — 29

Screening and Special Promotion 

Push Attendance Above Par 

Exploitation tie-ins have been helping keep 

theatre attendance at above par for Jack 

Mitchell, manager of the Weslin Theatre, 

Massillon, Ohio. 

Mitchell screened "I'd Climb the Highest 

Mountain" for ministers, school heads and 

PTA representatives. More than 103 persons 

attended the advance preview. 

The picture was endorsed by the religious 

committee of the Junior Chamber of Commerce. 

The playdates were announced in 

schools and churches, and I>TA executives informed 

the entire membership of the picture 

booking by mail. Five thousand special heralds 

carrying the Jaycee endorsement and 

paid for by that organization were distributed 

by member merchants and via house-tohouse 

canvass. 

According to Mitchell, the picture played 

to standing room at every performance. 

"Bird of Paradise," 2,000 heralds, 100 window 

cards and 25 free plugs over radio station 

WAND gave the picture an excellent 

advance buildup. 

"Up Front" was promoted through a special 

tie-in with the Red Cross via lobby displays 

and an exhibit. Keynote of the campaign 'vas 

a plea for support for the local Red Cross 

unit and mobilization for defense. Blowups 

from out-of-town newspaper reviews and a 

display of army helmets were useful in focusing 

attention on the playdates. 

As a special one-night business stimulant, 

Mitchell tied in with radio station WLW's 

big talent search contest which originates in 

Cincinnati and covers a five-state area. Local 

elimination contests were held on the theatre 

stage for a four-week period, and the radio 

station selected the Weslin Theatre as the 

stage for the semifinals of six participating 

communities. 

A local supermarket sponsored the show at 

the Weslin in addition to paying for the 

pianist and cash prizes totaling $200. Mitchell 

personally acted as master of ceremonies. 

Mitchell reports that his assistant, Gordon 

Evans, was extremely helpful. 

Decal Builds 

SSSSS:SS::*mS«SSS8S::SS*SS-i« 

fjo. 2,144 

(Continued from preceding page) 

At least one thing should be obvious. 

If National Hot Dog week can persuade 

more people to eat franlcfurters, a National 

Movie week should be capable of getting 

more people up to the boxoffice. The industry 

could offer special inducements. 

Quality pictures booked during the week 

would be a wonderful incentive for people 

to see a movie. And maybe the exhibitors 

and distributors could get together to try 

and bring capacity audiences around during 

Movie week—even if it means letting 

Mrs. Public in as a guest if Mr. Public pays 

for his ticket. 

At any rate, this department is herewith 

launching campaign No. 2,144. It is 

for National Movie week—this year and 

every year. And let the popcorn sales 

speak for themselves. 

—Chester Friedman 

Diaper Changing Contest 

Wins 'Dividend' Passes 

A contest staged among fathers for the 

fastest and neatest job of changing a diaper 

helped to exploit "Father's Little Dividend" 

for Clark Jordan, manager of the Paramount 

Theatre, Long Branch, N. J. Two nurses 

from the maternity ward at Monmouth Memorial 

hospital judged the contest on the 

Paramount stage. A high chair and two 

months' free diaper service were promoted 

for the winning papa, and the two sponsors 

ran a 30-inch co-op ad on the theatre 

page of the local daily. The newspaper gave 

the contest news and photo coverage. 

Community Goodwill 

And Plugs Movies Institutionally 

R. E. Agle, district manager for the 

Appalachian Theatres, Boone, N. C, is 

using an institutional idea to plug motion 

pictures as entertainment. He had a firm 

make up 1,000 decals in color, with copy: 

"Everybody likes Boone, N. C," and in 

smaller type across the bottom, "Movies 

are always your best entertainment buy." 

The decals are currently being displayed 

by stores and in homes throughout the 

community because of the local pride engendered 

by the catchllne. 

At the local Appalachian Theatre, all 

children in the community are invited to 

be guests of the theatre during the week 

on which their birthday falls. Through the 

cooperation of county school heads, a file 

card has been obtained for every one of 

the 3,000 children in the school system. 

The card includes information on the 

number of people in the family, and occasionally 

Agle extends the invitation to 

the entire family as well as the birthday 

celebrants. 

Idea in BOXOFljl 

Is Adapted to Sei 

Three Husbandji 

fi 

L. J. Thompson, manager of le th 

Theatre, Clintonville, Wis., cor,;te{}t 

campaign for "Three Husbands" |i jj^ 

control. Thompson had been 

|,pojj 

transferred to Menomonie by the|;M'i 

atre Co. He set up the campai^'by 

(i 

phone and succeeded in bringi: it jj 

happy conclusion at the boxofficf) 1 

Highlight of the campaign wJa 

writing gimmick adapted from a ''ij 

contest reported in the Showma;fseri 

tion, originally developed by Waij; 

' 

manager of the Odeon Theatre in 'I'onB 

conjunction with "The 13th Lett 

Thompson set up a writing ta'" 

lobby, with a sign inviting marrie(;'iale''i 

trons to address envelopes to I'nsel 

Every evening for a week prior tSpeil 

the house lights were turned on a o'c 

and the container holding all the|ivell 

were brought to the theatre stage.. omeS 

in the audience then selected three Cveloi 

and announced the names. The "i,3ehv 

bands" selected were invited on st ' 

to i 

ceive courtesy passes and boxes of tione 

promoted from a gift shop. 

The identical stunt was used a [.he 3 

operating gift shop, except that wten] 

trons were invited to address enVjipei 

their husbands. A store customer d ,? td 

envelopes daily from the container iacH 

the lucky husbands whose names wi' 

was mailed a pair of courtesy sesl 

the Times Theatre. 

Three grand award prizes, all lomote 

were given to three lucky husbanttout ( 

all the names drawn. i 

To publicize the promotion. Then on ci 

a record of his own voice explaining le sel 

up and had it played following t mai 

feature at each performance. He Ifpare 

a set of special teaser ads which wp use 

ten days prior to opening. r 

Grocers' Libby Displa;j 

Given 'Dividend' Tieuf! 

Lester Pollock, manager of LoewiThei 

tre, Rochester, N. Y., tied in with Ifi 

di 

tributor of Libby baby foods to obtailjStroi 

local advertising for "Father's Litf) Di^ 

dend." Window displays and store jpla 

were set up in all grocery and chai' stor 

in the area. All signs called attei pn 

the national nickname contest and :,jludi 

advertising for the playdates. -i 

The day after opening. Pollock rar peci 

ads under the heading, "the happiest lot 

Rochester." This was a personal end© me 

type of ad, including an expression ' t 

manager citing the picture. 

Police Guards Film 

Bill Brandon, manager of the 1 

z 

Marianna, Fla., had the cooperation ' t 

police department in publicizing "711 'ce 

Drive." Brandon arranged for two loli 

officers to escort him to the expres 'ffi 

to pick up the print of the picture. Tl lo( 

newspaper took a picture showing tl' ca 

of film under escort to the theatre, thh* 

breaking in the daily newspaper with to 

i 

'\ 

30 — 130 — BOXOFFICE Showmandiser : : 

June 19

I 

, 

.Eat 

Ilk.. 

. . 

•nandise Gifts 

, 

IpThree Films 

%raillon, Ont. 

'E0I1K5JJ 

aitj, 

Hits 

[jKl 

ith local merchants, giving theatre 

oi)portiinity to obtain free gifts, 

help in exploiting three recent 

Sam Hebscher, manager of the 

lilton, Ont. 

Woman in Question," Markel 

applied 2.000 birthstones and 100 

openrls. Cards were imprinted with 

'6 ate 'The Woman in Question' . 

this card to Markel's and receive, 

iu;ucky birthstone." Full theatre imipiared 

at the bottom of the cards 

we distributed to patrons a week 

jelling. During certain periods of 

ly, 

i'omen received special cards enttn 

to the pearl necklaces. 

P.ntom Hosiery Co. provided Heb 

1 48 pair of nylons. Eight pair were 

jmen entering the theatre precisely 

lur each day for six days prior to 

g of "The Woman in Question." 

ir tied up with a local automobile 

supply 75 free car washes to male 

itering the theatre on the hour 

Kjt tlie playdates of "The Clouded 

r." rius stunt resulted in extensive 

)I-outh publicity. 

ajiit "Ma and Pa Kettle Back on the 

(e first 1,000 persons attending the 

t i:ei\ ed an apple attached to a card 

: An apple a day keeps the doctor 

this apple and you will be well 

ill )ur friends not to miss 'Ma and Pa 

E;k on the Farm' and they, too, will 

»;njoyment out of life." 

Kir promoted all the merchandise 

al and reports that each of the tieups 

idD increased business at the box- 

niption Heralds 

lailed to Doctors 

1 to acquire the regular patronage 

protiiional people in the area, Charles 

orr.a manager of the Pottsville (Pa.) 

-Ii mailed letters to every doctor in 

vxity, advising them of a new call 

fered as a theatre service. 

n assigned a code number to each 

so that he could be paged anonyhile 

attending the theatre. To ata;ntion 

to the announcement, the 

;re drawn in the form of a preiissued 

by Charles E. Poorman, M.D. 

,Drive-In), prescribing a complete 

f relaxation by a visit to the Pottspnt 

was well received by physicians 

Tited excellent word-of-mouth pub- 

'ifthe 

theatre. 

hdows Sell 'Sun 

Shan 60 windows were promoted to 

le opening 

f of "Follow the Sun" at 

V Theatre in New York, through the 

?)rt* of the distributor's exploitation 

• nt and Isabel Austin, publicity mant 

the Roxy. Twenty-seven Davega 

Mre included in the deal, each of 

sed 

I displays featuring stills from 

B-he Sun," with fuU theatre credits. 

ICE Showmandiser : : June 9, 1951 

Kid Club, Radio Show, Family Night 

And Special Programing Up Gross 

Avinere Toigo, manager of the Esquire 

Theatre, Springfield. 111., launched a fourpoint 

exploitation program which, in ten 

weeks, increased boxoffice receipts 50 per 

cent and the concession business 62 per cent 

above the previous ten- week period. Toigo 

set up his plan on the premise that if the 

theatregoing habit is implanted with the 

small fry trade, the adult business will improve 

as a result of the wonderful word-ofmouth 

publicity youngsters give motion pictures. 

Mailing List Is Financed 

By Co-Op Layout on Back 

Al Hatoff, manager of the Park Theatre, 

Brooklyn, N. Y., recently instituted a weekly 

mailing service for his house program. A 

merchant ad on the back page helps to defray 

most of the cost of imprinting and mailing. 

To build up the list, 

patrons are invited to 

fill in a name-and-address blank on the front 

cover of the program. Special inducement 

for persons to add their names is the offer 

of a free admission plus soda, candy, popcorn 

and free transportation to the theatre 

for the entire family if their names are 

published in the program. 

The name of one person taken from the 

mailing list is used on the cover each week, 

and upon proper identification Hatoff arranges 

to entertain the family in accordance 

with the offer. 

50,000 Bakery Bags Bear 

Imprint Theatre Plugs 

Several months ago, Mike Piccirillo, manager 

of the Rial to in Hartford, promoted 

paper bags from a local bake shop for use on 

dish giveaway nights. At the conclusion of 

the dish deal, about 50,000 bags were left 

over. With the use of a rubber stamp, Piccirillo 

imprinted the back of the bags with an 

announcement of his kiddy shows and other 

institutional copy, and returned them to the 

bakery for distribution. For a small cost, the 

bags carried the theatre message directly into 

the homes of the store's customers. 

— 131 — 

Having noted that a considerable percentage 

of his juvenile trade had been weaned 

away by the competition from drive-ins and 

television, Toigo built his campaign around 

a kiddy club, a radio show, a family night 

and special programing. 

The kiddy club was based more or less on 

a birthday idea, with club meetings held on 

Saturday matinees and gifts presented those 

children who observed birthdays during that 

week. A sponsor contributes the gifts and a 

door prize for the first 500 children at each 

Saturday matinee. 

The same sponsor underwrites the cost of 

a radio show which features a program of 

stage activities, games and amateur entertainment 

by the kids. This includes boxing 

matches, baton twirling, yo-yo competition, 

amateur magicians and song-and-dance acts 

drawn from volunteers in the audience. The 

mayor of Springfield and the assistant superintendent 

of schools attended one of the first 

club meetings to endorse the project and encourage 

its objectives. 

Piggly Wiggly stores which sponsor the 

show have another gimmick which adds interests 

for the grownups. During the radio 

show from the theatre, one phone number is 

selected from the directory, and if the person 

called answers by giving the name of the 

store instead of saying hello, he receives a 

five-day trade book redeemable at any Piggly 

Wiggly market in the city. 

Family Nights were introduced on Tuesday 

and Wednesday evenings to encourage 

the whole family to attend the Esquire. Toigo 

admits the entire family for the price of one 

adult ticket. The innovation has proved popular 

with neighborhood residents and, according 

to the theatre manager, has doubled the 

gross for the two midweek nights and attracts 

many new faces to the theatre. 

The fourth point which has been responsible 

for increased attendance at the Esquire 

is the special attention which Toigo devotes 

to booking his shows. To coincide with the 

opening day of the baseball season in the 

major leagues, he advertised a double header 

which included "The Stratton Story" and 

"Take Me Out to the Ball Game." Care is 

taken to see that each show is well balanced 

and that the short subjects have a diversified 

drawing appeal for each member of the 

family. 

Model Raft in Window 

Ballyhoos 'Kon-Tiki' 

Gordon Spradley, manager of the Town 

Theatre, Miami, Fla., obtained the window of 

Pan American World Airways office here for 

a display on "Kon-Tiki." Assistant Murray 

Birchansky built a scale model of the raft 

on which the explorers traveled 4,300 miles. 

This was placed in the window in a colorful 

setting showing an island of sand, with 

cutouts of hula girls, miniature palm trees 

and other atmospheric effects. In the background 

were two 40x60s, one obtained from 

National Screen Service, the other featuring 

blowups of newspaper and magazine reviews. 

Prominently displayed was a 10x6-foot sign. 

Spradley built an effective front for the 

current playdates, using mounted fish and 

jaws of enormous sharks borrowed from a 

local taxidermist. 

Whoops Up 'Tomahawk' 

Ronnie Percy, assistant at the Music Box 

Theatre, Tacoma, Wash., had usherettes wear 

an Indian headband with a large red feather 

in advance of "Tomahawk." The headbands 

were lettered with the picture title and starting 

date. 

For "Watch the Birdie," Percy used a street 

ballyhoo of a cameraman who made a pretense 

at taking pictures of passersby and 

handed them cards with copy: "Thanks 

for watching the birdie. Remember to see 

'Watch the Birdie' at the Music Box." 

31

. 

' 

w 

PICTURE PREMIERES ESTABLISI 

CAMPAIGN PATTERN FOR ARi 

New Englanders Make 

Capital Out of Geisha 

Girls for 'File 212' 

Radio and newspaper promotion and special 

exploitation were of major use in launching 

"Tokyo File 212" by New England exhibitors 

participating in an area premiere of 

the picture. 

At Concord, N. H., Leon Dussault, manager 

of the Star Theatre, had four geisha girls as 

visitors, through the courtesy of the distributor. 

The girls appeared in many of the cities 

and towns as part of an elaborate exploitation 

campaign set up by RKO exploiteers. 

Dussault arranged to have the mayor of 

Concord extend a personal welcome to the 

visitors, and the Concord Daily Monitor 

broke a three-column photo of the event on 

the front page the same day the girls were 

scheduled for their appearance on the Star 

stage. Several gratis plugs on the local radio 

station were obtained on the appearance, and 

Dussault had 2,500 special heralds distributed 

house-to-house by theatre employes. 

ON NOONTIME PROGRAM 

F. J. Cahalan, owner-manager of the Magnet 

Theatre in Claremont, N. H., plugged the 

picture a week in advance on a daily tenminute 

noontime program. The station further 

cooperated by giving the picture spot 

plugs throughout the day. One thousand 

house programs were mailed each week to 

local residents, and 4,000 tabloid circulars 

were distributed house to-house and in the 

rural areas. 

Cahalan had the geisha girls make a personal 

appearance opening night, and all advertising 

copy carried full announcements 

of the event. Outside displays with photos 

of the geisha girls and descriptive matter 

stimulated advance interest, and numerous 

store displays were useful in spreading word 

of the stage attraction. An increased ad 

budget and the regular trailer publicized the 

film booking in advance. 

APPRECIATED BY RKO AIDE 

Frank Boyle, manager of the Saxon Theatre, 

Fitchburg, Mass., received a letter of appreciation 

from the RKO manager in Boston 

for getting "the top potential" with his 

excellent sales promotion campaign. Boyle 

concentrated his ballyhoo around the geisha 

girls two weeks prior to opening, using a 

60x80 lobby display with splash copy and 

stills of the girls to attract attention. At the 

same time, a teaser trailer on the girls stimulated 

word-of-mouth publicity. 

Eight thousand tabolid heralds were distributed 

to home owners in Fitchburg and 

the neighboring community of Leominster. 

Art and underlines were placed in all ads 

which appeared in rural and foreign language 

weeklies a week prior to opening, and 

underlines were used in daily ads starting 

at the same time. 

Spot announcements purchased on local 

radio outlets brought news of the picture 

booking and the geisha girls' personal appear- 

32 

Hole in 

One Benefits 

'Sun' and Blind Fund 

Steve McManus, manager of the Odeon 

Theatre, Fort William, Ont., tied in with a 

fund drive for the Home for the Blind and 

publicized "Follow the Sun" with the above 

lobby promotion. Patrons who contributed 

ten cents or more were given an opportunity 

to putt. Those who dropped the ball 

in the cup received a complimentary ticket 

to see "Follow the Sun." The picture 

shown above plus a story appeared in the 

Fort William Times-Journal. 

Two thousand personally addressed letters 

recommending the picture as exceptional 

entertainment were mailed to club 

members at three local golf courses. Special 

circulars were distributed in sporting 

goods stores, and Chappell's used a full 

window display tieing in accessories and 

equipment for golfers with the theatre 

booking. 

ance into the homes of persons within a 

30-mile radius. Disk jockeys featured song 

hits with a Japanese theme which they dedicated 

to the geisha girls, making an announcement 

of their scheduled appearance at 

the Saxon. 

The girls did a guest shot on Dotty Mc- 

Kittrick's women's show over station WEIM. 

Dave Cantor, the distributor representative 

who accompanied the girls, did an excellent 

ticket selling job during the interview. 

On opening day, Boyle moved the huge 

lobby display out front and sniped it with a 

sign reading, "Now ... on stage ... in person." 

Additional copy listed the schedule of 

the girls' stage appearances. 

Ambulance Brings 'Thing' 

To herald the arrival of "The Thing" at 

the Kingston (N.Y.) Theatre, Manager Betty 

Riseley arranged to have an ambulance deliver 

a blanketed figure on opening day. The 

stunt was covered by the local newspaper. 

The ambulance was stationed in front of the 

theatre all day to handle persons overcome 

while seeing the picture. 

— 132 — 

' 

theatre credits. All Royal Crown tr Is ?'" 

Photography supply stores used 'jtei 

Fashion and School 

Plus National Deals 

Launch 'Fancy' 

The Baltimore premiere of "Gcljye'" 

Fancy" at the Stanley Theatre 'as "^ 

publicized by merchant, fashion M 

'' 

tieups set by Manager Rodney C'ler'' 

took advantage of national tie-ii'by 

, 

ting the Royal Crown Cola Co. tcistr '' 

counter displays in retail outlets -ati'' 

a star illustration of Joan Crawfoi'-'anc- 

service the Baltimore area were am' 

with signs. 

-' 

ins. scene and star stills, and signi.inc 

ing the theatre dates, along with .libi '^ 

' 

cameras and photographic equipirit. 

local distributor for Lever Bros., Jani^ 

turer of Lux soap, supplied stre;%s'' 

tie-in cards which were displays 'at ' 

eery stores and markets. Additior ' wil '^ 

tie-ins were made with furriers, tc'xor" 

' 

' 

beauty salons and photo studios. ^ 

Sororities at Goucher college wfj'.soj''' 

the idea of 

' 

attending the theatre alt 

on special nights honoring the spe^ 

groups. College and high school t^-ora 

fashion editors of the daily pressirel" 

plied with special fashion art w:''h l^ 

both in advance and during the cu ntjdates, 

tieing in the picture and t Stj 

booking. 3 

Collier obtained the legitimate th yre u 

ing list and circularized these po tia!" 

trons with an appropriate mailingi .eci 

Radio promotion and television .Jis,.^ 

profuse and helped reach the pote al 

ence of stay-at-homes. Station ^,'BBl* 

fered guest tickets to students subt j'tinf 

most compact synopsis of the filn torf^ 

its Classroom Review program. ''BH'' 

vited listeners to submit song tit ini 

ing the word "Goodbye," and giv ;her 

atre and picture daily plugs. I'lti 

nouncements were obtained on sta n 

through two disk jockey program;^; va 

afternoon show, and the It's Pu.to f' 

program. '' 

,| 

Recorded interviews with Joani^rai 

and Robert Young were aired on le 

Woman's Hour show over WCAO.^hej 

station, as a public service, re( imp 

the film on its What to See in Pin 

gram. A limited number of guest t.ei 

supplied to disk jockeys on all sHoi 

suiting in additional publicity fofhef^l 

dates. 

Station WAAM-TV ran the fea e 

twice on opening day, and gave ;ew( 

look at Hollywood style stills of J n 

ford as she appears in "Goodbye, 

on their Fashions and Films progi ^ 

Special exploitation included ,s1 

Goucher college, Bryn Mawr, ( Is 

school, Maryland institute, six leai g 

bookstores and newsstands. Disps 

lobby and out front were used f a(^^ 

'* 

and current ballyhoo. 

BOXOFFICE Showmandiser 

16 9j 

i

I !»? 

i 

. 

le 

;aager of the Palace, gave the pic- 

exploitation. Many 

Bioitwith "Dillinger" art were posted 

jromint locations. Two hundred window 

It «reri.ulditionally posted in Meriden as 

:i.t tf .suburban communities. Two 24- 

l broadside 

1 

Theatre, 

; June 

jericsn Record Gives 

angilor 

Double Bill 

ditoial Writeup 

: 

>;.^ booking of "Dillinger" and "The 

I the Palace in Meriden, Conn., 

;i 

all-page editoi'ial in the Meriden 

,i d'ing the run. Tlie newspaper 

1 that motion pictures concerned 

, ;\.^ did the television proceedings 

ae stale crime committee, serve to 

^theiutilic to the fact that crime does 

lie films were mentioned in the 

Infliil serai times, with a notation that 

seen at the local theatre. 

1 ig on tlie timely editorial, Tony 

C 

posted at main highways leading 

ve spot announcements and 25 

were obtained, and several oil- 

B bun IT strips were placed on privately 

Kd ca. Six downtown newsboys wore 

MS orvhich were lettered scare copy. 

JK picire titles were stenciled on sidefes, 

wa and fences. For street ballyhoo, 

hatie ni)loye dressed in convict uniform 

nied le downtown area with a sign 

iWriEie theatre dates. 

iitoal 

ids 

1 advance publicity was acquii'ed 

ila invited the chief of police and 

n police department to see the 

ipening night as guests. 

in Newspaper 

Aârning' in Georgia 

te tlugh several patrons voiced resent- 

Kwh James Balkcom, manager of the 

announced "Storm 

01 cause of the Ku Klux Klan ex- 

Kt. siiiess was good and the local 

gapi editor wrote an article praising 

h^: for being bold enough to show the 

ttco made a six-foot electrical cross 

liiad in front of the theatre, illuminated 

p 

ai day. Special heralds were dis- 

Ikii ith a bold head reading, "Under 

litnood he was pure yellow." 

sper ads and a 40x60 in front of the 

Krt ( ered free admission to any member 

I* iK who attended the show dressed 

Hki be:.. Balkcom reports that no one 

kadMtage of this offer. 

"Diidend' Slips Down, 

luoi With Mgr. Brown 

' 

dividend rewarded patrons of the 

' re, Wichita, Kas., recently, and 

Imager Buddy Brown with a good 

'Jlicity gag for "Father's Little 

Brown strung three sets of dia- 

Dhe lobby between the stairway 

" >n was lettered in rhyme: "Hidee, 

le Laughs Are Mighty." Second and 

' "; were lettered with picture title 

'ta names. The theatre ad campaign 

oe.'ned along similar lines and pro- 

^ fny amusing comments. 

KOfOE Showmandiser : 

9, 1951 

Orchid Giveaways 

At Reade Theatres 

Orchid corsages flown from Hawaii 

were presented to the first 500 women 

attending Walter Reade theatres in 

New Jersey as a Mother's day promotion. 

Guy Hevia, manager of the Mayfair 

in Asbury Park, tied up with a 

radio-television dealer who underwrote 

the cost of the orchid promotion at the 

Mayfair, the Paramount in Long 

Branch, the Carlton in Red Bank, and 

the Eatontown Drive-In Theatre. 

Al Lidman, manager of the Lawrence 

Drive-In, near Trenton, and I. M. 

Hirshblond, manager of the Toms River 

Drive-In, effected similar giveaways in 

conjunction with local florists. 

National Baby Week 

Has 'Father' Angle 

Spence Steinhurst, manager of the Weis 

Theatre, Savannah, tied in his playdates for 

"Father's Little Dividend" with National 

Baby week, getting local merchants to donate 

a variety of prizes which were awarded 

the parents of the first child born in Savannah 

who was named Stanley after the picture 

opened. 

The cooperating merchants took a fullpage 

ad in the Savannah Morning News, 

publicizing the stork derby. The Sunbeam 

bread distributor in Savannah used a halfpage 

display ad based on the national tiein 

and included the Weis Theatre playdates. 

On the second night of the picture's run, 

a ladies-in-waiting fashion show was presented 

on the theatre stage in conjunction 

with a specialty shop retailing maternity garments. 

Letter-Writing Contest 

Builds Kids' Goodwill 

Evan Thompson, manager of the Berkshire 

Drive-In, Pittsfield, Mass., promoted three 

major prizes for a Father's day contest. The 

local radio station gave the theatre gratis 

announcements for 12 days on the special 

Father's day program. The prizes will be 

awarded to children on the Saturday before 

Father's day for the best letters received on 

why their fathers are the best dads in the 

world. 

Thompson recently booked a horror program 

for a special midnight show, offering 

admission at $1.20 a car. Special newspaper 

ads and circulars placed in parked cars in 

the downtown area helped to attract a capacity 

crowd. 

Mail Pitch Snares Art 

Dillon Krepps, manager of the United 

Artists Theatre, Detroit, made a direct mail 

pitch in behalf of "Valentino," with the result 

that a score of suburban newspapers 

ran a four-column strip of an artist's conception 

of scenes from the picture. In his 

letter, Krepps told the editors that the art 

had been specially prepared for tlieir type 

of paper. Four passes to the theatre were 

enclosed with each letter. 

— 133 — 

Francis Aiello's Skill 

Split Among Three 

Manos Towns 

Francis Aiello, manager of the Manos Theatre, 

Vandergrift, Pa., and recently elevated 

to supervisor for Indiana County Theatres 

Co. in Jeannette and Tarentum, continues to 

concentrate his attention on special ballyhoo 

and exploitation. 

For "The Milkman. " Aiello and George 

Potts, manager of the Manos Theatre in 

Tarentum, tied up with the Union Dairymen's 

Cooperative Ass'n in promoting a cowmilking 

contest. Milkers were invited to compete 

for prizes including a loving cup donated 

by a neighborhood jeweler, with the contest 

scheduled to take place in front of the theatre 

on opening night of "The Milkman." 

A milkman's parade including all employes 

of local dairy firms preceded the contest. 

Radio station WEDO supplied a squirt-bysquirt 

account of the proceedings and the 

Valley Daily News ran advance stories on the 

contest and published a photo of the winner. 

The dairymen's association took a full-page 

newspaper co-op ad in the Valley Daily News, 

advertising the contest and the picture playdates 

via a five-column ad. Through the 

courtesy of the association, the first 200 patrons 

who attended the theatre on opening 

day received boxes of cottage cheese and 

quarts of ice cream. 

For "Royal Wedding" at the Manos Theatre 

in Vandergrift, Aiello invited the couple 

who had been married the longest time to 

be his guests on opening night. The winning 

couple, married 65 years, was presented to 

the audience from the theatre stage and received 

gifts and prizes donated by neighborhood 

merchants. 

The daily newspaper cooperated in staging 

a Royal Family contest to select a king and 

queen to represent the students of Vandergrift 

high school. Coronation ceremonies 

were conducted at the school auditorium preceding 

a high school dance. 

National guardsmen turned out with an 

exhibit of mobile equipment, as part of Aiello's 

campaign for "The Steel Helmet." 

Fathers Get Watches 

To observe Father's day and to create goodwill 

with the local townspeople, Clarence 

Cropper, manager of the Ashland (.Ohio) 

theatre, promoted two watches for presentation 

to the oldest and youngest father in the 

audience. The watches were valued at $90 

and were donated by a local jeweler in return 

for theatre advertising. 

'Dividend' Store Posters 

Bob Rothrock, manager of the Paramount 

Theatre, Joplin, Mo., set up tieups on "Father's 

Little Dividend." On the Libby hookup, 

he had posters displayed in grocery stores 

throughout the city. The gas company supplied 

an attractive display and sponsored a 

large co-op ad. 

DRIVE-IN SCREEN COATING 

Also Masking and Complete Paint Line 

DRIVE-IN THEATRE MFG. CO. 

„"'B»»im, 

29 Baltimore 

insas City. Mb 

33

" 

' 

. 

20-Point Promotion Program Puts 

Drive-In Grosses Ahead of 1950 

An earlier seasonal opening and a 20-point 

promotion program is credited with running 

the boxoffice receipts ahead of last year at 

the Sky Drive-In at Adrian, Mich. The promotion 

program was planned by Manager R. 

B. Tuttle and is outlined below. 

1. A tieup with the Kid Safety program 

whereby the local radio station gives the 

theatre free publicity. In return the theatre 

awards weekly trip passes to children cited by 

the organization. 

2. A telephone promotion in which five 

persons who are listed in the local directory 

are called each week. If they can identify the 

current film at the drive-in, they receive a 

guest ticket. 

3. Star interview recordings are aired each 

week by the local radio station on the Platter 

Parlor program. 

4. A Saturday kid program each week, 

highlight of which is a Bottle Cap auction. 

The youngsters bid for merchandise prizes 

and theatre passes with bottle caps saved 

during the week. 

5. National Screen Service window frame 

display posters are used at eight choice locations 

in the downtown shopping area. 

These locations are changed for every new 

show. 

6. House programs are distributed for each 

change of show. Space was sold to local 

advertisers insuring that this would be a 

season-long tieup at no cost to the theatre 

and with a small profit to boot. 

7. Window cards used to announce the 

theatre reopening and on special road show 

bookings. 

8. An average of 100 inches of space for 

daily newspaper advertising guarantees good 

location for the ads and procures free publicity 

on all attractions. 

Three-Way Promolion 

Helps 'Lemon Drop' 

A three-way tieup between the W. T. Grant 

Co., the Fred Jeske show on radio station 

WNDR, and Keiths Theatre in Syracuse, N. 

Y., helped "The Lemon Drop Kid" for Manager 

S. L. Sorkin. The tieup involved a contest, 

with the public invited to submit a 

list of pictures in which Bob Hope has appeared. 

The radio show was the publicity 

medium, with Grant providing prizes, including 

Bob Hope sport shirts, roller skates 

and baseball equipment. According to Sorkin, 

more than 4,000 persons participated 

in the contest. 

The Woolworth store sponsored a guessing 

contest on the number of lemon drops in a 

cellophane bag displayed in the main window 

of the store. 

Large sacks of lemon drops supplied by the 

Lusk Co. were delivered to disk jockeys and 

drama critics on local papers. This resulted 

in several plugs on the airwaves and in newspaper 

columns. 

34 

DRIVE-IN RAMP LIGHTS 

Combination Ramp Identification LiRht 

and Driveway FloodiiRht 

DRIVE-IN THEATRE MFG. CO. ^"; 

9. Weekly display ads are published in the 

college and high school papers. 

10. A tieup with the cancer fund drive resulted 

in valuable plugs for current shows. 

Announcements were made over the downtown 

public address system that the first 50 

persons contributing more than one dollar 

to the fund would receive free theatre passes. 

11. On opening night, five-cent trade coupons 

redeemable at the concession stand were 

given to all children. This served to get people 

to visit the newly redecorated stand. 

12. Each woman who attended the opening 

night show received a free rose from the 

management. 

13. A coloring contest in conjunction with 

"King Solomon's Mines" brought a large turnout 

of kids in conjunction with the picture 

playdates. Passes were awarded for the best 

entries 

received. 

14. On cold and rainy nights, car owners 

received tickets redeemable for one-half gallon 

of free gas at a nearby station. 

15. Ad insertions in motel programs attracted 

new patronage. A pass for one person 

was given to each motel guest to encourage 

additional patronage. 

16. Local factory managers distributed Introductory 

offer theatre tickets, admitting 

one person, in employe salary envelopes. 

17. Orchids were given to all mothers attending 

the show on Mother's day. 

18. Screen advertising via brand name 

products help to increase miscellaneous theatre 

receipts and the concession take. 

19. Midnight horror shows on Saturday 

night as a steady policy has been a good 

stimulant. 

20. Fireworks scheduled for May 29 to introduce 

new program. 

Local Angle on 'Fcmcy' 

Rates Space in Daily 

Through the pages of the local newspapers, 

Jim McCarthy, manager of the Strand Theatre, 

Hartford, invited members of alumni 

groups and several women's clubs in the area 

to be his guests on opening night of "Goodbye, 

My Fancy." 

McCarthy capitalized on another hometown 

angle in behalf of "I Was a Communist 

for the FBI." He arranged for several local 

press writers to interview the mother of 

Prank Lovejoy who has a featured role in 

the film. The mother is a resident of nearby 

Northampton, Mass. The interviews rated 

extra newspaper space, with mention of the 

Strand playdates. 

Cancer Fund Benefits 

From 'Thing' Ballyhoo 

George Cameron, manager of the Holland 

Theatre, Bellefontaine, Ohio, had a crowdstopping 

ballyhoo to exploit "The Thing." 

He contacted a moving company which provided 

a brand new van which he stationed 

at a busy street corner. The public was invited 

to examine "The Thing" on display inside 

the van. Each person paid ten cents a 

look, the money going to the cancer fund. 

The trick gimmick on the inside was a 

bunch of carrots frozen Inside a cake of ice. 

— 134 — 

Historical Themi! 

Is Classroom Tie! 

For 'Sanla Fe' 

"Santa Fe" was strongly ballyhili 

Kleper, manager of the College 

New Haven, with excellent boxof 

rei 

[ 

A coloring contest was planted lith 

Journal-Courier, with theatre ticki ' 

aws 

as prizes for the best entries bml 

Posters were displayed in windc an 

counters of leading travel bureaus 'ouj 

the city, and additional display, 

' 

;ere 

hibited at the railroad station ar.'oci 

terminal. 

' 

Because of the historical theme the 

ture, public schools cooperated by i.ioui 

the playdates in classrooms, and i ces 

printed in the teachers' and prin'als' 

letins. 

Radio station WELI sponson a 

identification contest, giving theat ,: 

prizes. WBIB and WYBC gave ,> pi 

gratis announcements daily for jjut 

prior to opening. >, 

Signs were displayed at three leltoj 

ing libraries, 2,000 shoe and hosier Oags 

imprinted with theatre copy, and sups 

made for store displays center ; ai 

kiddy cowboy regalia. Utility poles re i 

with directional arrows lettered, iM 

to 'Santa Fe.' 

A tieup was made with a shoo '^ ( 

whereby the owner displayed a ui 

advertising the picture, with an of '-' 

i 

of 

tre tickets to patrons getting peii\t i 

Directory cards announced the fctu) 

leading hotels, and window displa we 

with five-and-dime stores and be y s 

Two beauty shops sponsored co-i ad( 

turing star head of Janis Carter. ^ 

City Digs Good Sho; 

In Front of Orpheiuii 

When the street in front of tlâq 

Theatre. Seattle, was ripped up fârej 

Marvin Fox, alert manager of 1! tl 

placed a 40x60 in the sidewalk, itii 

"Crowds are so large, the city is 'ari 

the streets. People know a good W 

they see it . . . yes, and we've b i d 

too. Take a look at this prograir re'i 

up for you." Below this appearei^tai 

and copy announcing the theat"i 

show, "Soldiers Three" and "Insid;3tri 

Gets 'Caruso' Windas 

Terre Cox, assistant at the ''rfl* 

San Francisco, promoted five atti tiv^ 

)." 

dow displays on "The Great Car: 

and record shops used profuse 

stills and color enlargements fro aim 

ture, with album records of the 

operatic singers of the past 50 

place of the usual poster blowup i 

all accessories were painted in oil 

Mothers Get Orchid 

As a special Mother's day pron- 

Amadeo, manager of the Pike Dri 

ington, Conn., advertised that tl 

mothers who attended would i 

,staii 

ears. 

hek 

lasd 

Iionr' 

In, I 

fiisl 

jive 

orchids. He planted a story on le 01 

giveaway with the Hartford Timt' 


mA 

I

wyers 

National 

: his 

PI 

jslDispuies Are 

:birable: 

Levy 

^, YRK—Practically every kind of an 

spate, with tlie exception of rentaioitrated, 

according to Herman 

riieral counsel of the Theatre 

vmi'rica. 

,' 

the statement in commenting 

If on arbitration by Robert L. 

;ui special assistant to the U.S. 

::oial and now representing some 

Hcr.^n antitrust suits, published the 

b

. . . Bob 

. . David 

. . Peter 

. . Arthur 

. . . Alan 

. . 

. . 

I 

B R O A D \N 

. . . Ellen Drew, 

T ex Barker and Arlene Dahl returned on the 

lie de France from their honeymoon 

abroad. Augustus Goetz, screen writer of 

"Carrie" and "The Heiress" for Paramount, 

was on the same boat 

Paramount star, and her husband, William 

T. Walker, were honeymoon-bound on the 

Nieuw Amsterdam. Eric Maria Remarque, 

author of "All Quiet on the Western Front," 

and Julius Steiger, film director, also were 

on board . Cusick, producer of "Tlie 

Long, Dark Hall" and "Pardon My French" 

for United Artists release, sailed for Europe 

after conferences with UA officials . . . 

Spencer Tracy, MGM star, got back from 

Europe. 

Joseph J. Walsh, head of branch operations 

for Paramount, left for Seattle to complete 

arrangements for the moving of the 

exchange in that city. He also will visit the 

Portland and Los Angeles branches . . . Jerry 

Pickman, director of advertising, publicity 

and exploitation for Paramount, returned 

to the home office after a Hollywood trip 

for conferences with Y. Frank Freeman, and 

a stopover at Albuquerque . Lubin, 

director of "Francis Goes to the Races" and 

"Rhubarb," left for Hollywood via New Orleans, 

where he will stop off to plug the 

U-I picture . . . Arthur Hornblow jr., MGM 

producer, returned to the coast after several 

weeks vacationing here. 

Jules Levey, distributor of "Fabiola," planed 

out for Cincinnati, the first step of a barnstorming 

tour in advance of the openings 

in Detroit, Cleveland and Buffalo . . . Maurice 

Wolf. MGM field a.ssistant to H. M. Richey. 

spoke June 5 before the Rotary club in the 

Bronx ... F. J. A. McCarthy, southern and 

Canadian sales manager for U-I, left for Kansas 

City, and Pete T. Dana, eastern sales 

manager, left for Buffalo, Oneida and Pittsburgh 

. A. Lipton, U-I vice-president 

in charge of advertising and publicity, 

got in from Califorina June 4 for 

conferences on promotion plans for summer 

releases. 

Joseph L. Mankiewicz, Academy awardwinning 

writer-producer, sailed for England 

on the Queen Elizabeth. Burt Lancaster, 

Warner Bros, star: Virginia Keiley, actress, 

and Lee Shubert, Broadway producer, and 

his wife were on the same boat, as were 

Ronald Miller and Robert Douglas Finlayson, 

who will appear in MGM's "Ivanhoe" 

Hope and Marilyn Maxwell, who 

have been abroad since April entertaining 

U.S. troops in England, France and Ger- 

C H I C A G O* 

1327 S. Wabash 

NEW 

Y O R K ^ 

630 Ninth Ave. 

36 

fUMACH 

^SPECIAL 

TRAILERS 

...CANT BE BEAT 

[ FOR SHOWMANSHIP 

SPEED and OUALITY 

Ay 

. 

many, got back on the Nieuw Amsterdam 

. . Michele Morgan, star of "Fabiola," and 

her actor-husband, Henri Vidal, got in from 

Paris by airliner and left for Hollywood. 

Neil Hamilton, who stars in the ABC network 

television show, Hollywood Screen Test, 

made two appearances at the Paramount 

Theatre in connection with the opening of 

"Hollywood Story," in which silent days stars 

appear . . . Betty Hutton, who recently completed 

"The Greatest Show on Earth," returned 

to Hollywood after a brief vacation 

in New York . . . Barry Sullivan, MGM star, 

planed in from the coast for his appearance 

on the Cavalcade of America air show . 

Allyn McLerie has arrived from Hollywood 

en route to London where she will re-create 

her stage role with Ray Bolger in the Warner 

film version of "Where's Charley?" 

. . . 

. . . 

Evelyn Keyes came in to make radio and TV 

appearances to promote "The Prowler." which 

will open at the Criterion early in July 

Robert Schwartz has resigned from Harry 

McWilliams' exploitation staff at Columbia 

Milton Harris, former director of publicity 

for the Fox Theatre in St. Louis, is 

now an exploiteer for United Artists and recently 

worked on the "So Young, So Bad" 

playdate at the Brooklyn Paramount . 

Walter Talun, six-foot, eight-inch giant who 

plays Goliath in "David and Bathsheba," 

came here to start on an exploitation tour 

for the 20th-Fox picture with Leo Pillot 

accompanying him as publicity man. 

Henry Baruch of the 20th-Fox home office 

publicity staff, is engaged to Patricia Washer 

S. Goodfield, son of Irving Goodfield 

of Apeda studios, theatrical photographers, 

was married June 7 to Janet Joan 

Rose at Sherry's. 

G. L. Carrington, president of Altec Corp., 

came in from Beverly Hills . . Ralph 

. 

Meeker, starred with Viveca Lindfors in "Four 

in a Jeep," is vacationing in New York and 

will attend the opening of the film at the 

Paris June 11. 

Cooper Succeeds Sacher 

As Local 306 Attorney 

NEW YORK—Herman E. Cooper has been 

appointed attorney for Local 306 of the Moving 

Picture Machine Operators Union, AFL, 

replacing Harry Sacher, attorney for some of 

the 11 top Communists whose convictions were 

upheld this week by the Supreme Court. 

Sacher has officially resigned from 306. He 

was given a six months' sentence in jail for 

contempt of court during the trial of the 11 

Local 802 of the AFM also has 

Communists. 

dropped Sacher. 

Francis S. Harmon Honored 

At MPAA Staff Luncheon 

NEW YORK—The New York staff of the 

Motion Picture Ass'n of America honored 

Francis S. Harmon, who has resigned as vicepresident, 

because of ill health, at a luncheon 

Friday (18) at the Lambs club. Present were 

F. W. DuVall, John G. McCarthy, Sidney 

Schreiber, Arthur H. DeBra. Gordon White, 

Michael Linden, B. Bernard Kreisler, Taylor 

Mills, George Canty, William Roberts, Harry 

Stone, Walton Thomas and Alfred F. Corwin. 

•"J! 

Big Talent to Caj lo 

During June, Jul 

NEW YORK—The 

Capitol 

iEtri 

change its opening date from hrs( 

Wednesday on June 13 and wii: |»ve 

talent on the stage during th 

of June and during July. 

The first program of the seri iwit 

"Sirocco," Columbia film with Hi 

gart, backed by Ethel Waters, Idy 

ell and his orchestra, Georgia Ka; De 

azzi and the Kanazawa Trio on 

"Excuse My Dust," MGM Techi 

eiin) 

'5 St 

i')lor 

cal starring Red Skelton and S 

will follow, with Margaret Whi ^\ 

a stage show which will include I 

and his orchestra. Jack Smit Pr 

f 

Backwards and the Clark Brotl 

Third on the list will be "i ictl 

honorable," starring Ezio Pinzi 'nd 

Leigh, with Gene Krupa and t -ore 

Snooky Lanson and other acts ( 

th« 

New York Variety Xp!t 

Plans Drive for Fun^; 

NEW YORK—The New York jiel 

is about to start a fund-raising up 

expand its welfare program ui,'r ( 

rection of Fred J. Schwartz, chibai 

The drive will continue until ,'11 \ 

costume party will be held at thi'jsto 

Winners of the 1951 Variety (,o \ 

awards will be announced then. 1*116 

consist of a Cadillac 62 sedai k 

Hornet convertible, a Ford Victor twi 

Victor TV consoles and several ;:_5on 

to 

major theatre circuits in the iHro 

area. 

The committee consists of Free ' Sd 

Edward Lachman and Max \-ff 

chairman, Harry Brandt, Leo P^'hei 

ert Christenberry, Max A. Coh(l 

Doob, Russell Downing, S. H. P|,ani 

dore R. Gamble, William J, dm 

Harris, Jules E. Liggett, Mau'* 

Lee W. Newbury, Arthur M. l:]f, 

Reade jr., Irving Renner, Sam rtzle 

Rosen, Michael Ruden, Edwanfl. " 

Sol Schwartz, George P. Skouras. nul I 

berg, Gael Sullivan. Dick Wals 'Rol 

Weitman and Earl Wilson. 

Headquarters of the committ wil 

suite 502, Century Circuit Bld.^ 13] 

43rd. 

Fabian Elected Ch( m 

Of Federation Com:il 

NEW YORK—S. H. Fabian, esK 

Fabian Theatres, was elected 

the businessmen's council of the 

ain 

den 

Jewish Philanthropies of New^ ""orlt 

day (5). He succeeds Milton W^ , Pf 

who gave up the chairmanship len: 

elected president last April. 

The council handles volunteei ûid 

and community relations for t fei 

which has 116 affiliated hospiti an 

service institutions annually ca \Si 

480,000 people. 

Fabian was named to the po: We 

because "he has a wide and riec 

ground in civic and philanthro) act 

including the United Jewisl API 

Greater New York of which hi 5 C( 

man. He al;o is a vice-presidei of I 

eration. 

BOXOFFICE :: ""'

. . 

B 

I 

circuit; 

I 

old 

the hotos: 

y„ e-mnted 500 exhibitors in the New 

niropolitan area attended the first 

r I'-ros.' Look Forward screenings. 

r 

,lie Strand Theatre in Manhattan. 

rcrtenings are being held in every 

,rnin city June 12, 13. introducing "Jim 

horpcA" American," "A Streetcar 

ii;)esire," "Strangers on a Train" 

tlitain Horatio Hornblower." Top 

ft to right: Wilbur Snaper. New 

jj„fi 

fi^v Hied; Harry Brandt, Brandt The- 

!,(«; im Kosen, Fabian; Edith Marshall, 

fnkfM 'U^ Laconia, Bronx; Norman 

district manager; Julius Jol- 

Irving Steiner, Brandt, 

Rinzler, Randforce circuit. 

panel: Ed Hinchy, WB; Bob 

Iwrni:. RKO Theatres; Sam Rosen 

ntn: en Abner. VVB branch manager; 

oldberg, Fabian; Matty Polen. 

catres. and Al Sicignamo. Paraisunt 

heatres. 

Ttiinpanel: 

Harry Goldberg, WB Thea- 

;ind publicity head; Abe Left, 

.i; .lack Harris, Walter Reade cirail; 

b Fabian; Joe Ingber, Brandt, and 

Mlie hwartz. Century. 

Four panel: Al Margulies and Dan 

»iilicie, Brandt; Leon Rosenblatt, R&W 

IrcDit Sid Ferle, Brandt; Sam GoodhU. 

( itury. and Lou Fensky, Comerford. 

nflt-anel: Jules Lapidus, division manler: 

Igene Street, Paramount Theatres; 

tuik )ougherty, 86th Street Theatre; 

ifry ark. Victory; George Powell, New- 

Ik: Jk Harris, district manager, and 

kit J kson, Spooner Theatre. 

SistI panel: S. Stransbay and Stanley 

UUxt Interboro; Harold Klein, J J cirrit: 

M Harris, Prudential; Larry Mork, 

B.>. Mass.; Louis Fischler, Cinema, 

ad Sa Einhorn, R&W. 

Exhibitors at look Forward' Previews 

::had Whorf Is Elected 

AcDrs Equity Post 

VK VRK—Richard Whorf was elected 

rhngjcretary of Actors Equity Ass'n at 

«mu election of officers at the Astor 

L Dcild Cook. Tom Ewell. Lee Tracy and 

eG.son. all equally active on stage and 

fc. a I Gerald Savory, Ruth Matteson. 

Iter ration, Mildred Dunnock, Scott 

hy al Edith King were named to the 

lycoicil for five-year terms. Paul Kelly 

asmi as a replacement for a three-year 

landJent Smith was named a replace- 

Ifor one-year term. 

toalf 1.253 votes were cast, 92 of which 

Itleced void by the tellers who tabu- 

I 

the,-otes. 

K) lashiers Vote Strike 

ffi ')RK—Cashiers employed by RKO 

^ the metropolitan area have voted 

'" 

ike June 20 unless demands for a 

averaging about $3 are granted. 

''>Mis have been going on for some 

' TI cashiers are members of lATSE 

^ Iture Theatre Cashiers Local B-52. 

un' Contest Picks Up 

f" )RK—Robert Mochrie, vice-presi- 

'"oceneral sales manager of RKO, re- 

•/"iietropolitan theatres have joined 

•O'en's contest on "The Thing." En- 

'Wot close until August 1. 

Jap Producers Are Feted 

NEW YORK—Two leading Japanese film 

men were entertained at lunclieon Friday (8) 

at the Miyako restaurant by Norton V. 

Ritchey, president of Monogram International; 

William E. Osborne, assistant export 

manager, and Victor Volmar. publicity 

director. They w-ere Takejiro Ohtani. president 

of the Shochiku Film Co., and K. Shirai. 

a producer, who are in the U.S. discussing 

Japanese distribution of U.S. films. Ken 

Hirose, Hollywood representative of Shochiku, 

also attended. 

Johnston to Be Honored 

At Dinner at Waldorf 

NEW YORK—Eric Johnston, director of 

economic stabilization, will be guest of honor 

at a dinner to be held at the Waldorf-Astoria 

June 19 under the sponsorship of the commerce 

and industry division of National Conference 

of Christians and Jews. Johnston will 

be cited for "his outstanding business 

achievements, his current leadership in an 

important government post and his conspicuous 

service to the nation as chairman 

of Brotherhood week for 1951." 

IOFTe June 9, 1951 

37

. . Bob 

. . Harry 

. . Neil 

. . . Fred 

i' 

' 

• 

, 

ALBANY 

nn audience of 6,000, largest to attend an 

indoor popular event in the Capital district, 

heard Frankie Laine and Marion Morgan 

sing at the RPI Fieldhouse in Troy 

Saturday night. The turnout surprised observers, 

in view of the summer date and the 

smaller ones for Gene Autry, Bob Hope, 

Horace Heidt and other names at the Fieldhouse 

earlier this season. The Laine-Morgan 

show was promoted by Bob Snyder of 

WPTR, Albany, at $1.20 to $2.40 . . Business 

. 

at Hathaway's Drive-In, North Hoosick, has 

"not been too good" this season, but it has 

been "pretty fair" at the Fort Warren Drive- 

In, Castleton, Vt., F. Chase Hathaway said 

this week. 

. . 

The Champlain hotel on Lake Champlain, 

which booked pictures during the summer, 

has been sold to the Jesuit order for conversion 

into a college, exchanges learned . 

Murray Grabhorn, former manager of WJZ- 

TV, American Broadcasting Co. -owned New 

York City station, will take over the reins 

at the Schine-controlled WPTR here June 

15. Announcement of his appointment was 

made by Robert L. Coe. radio and television 

consultant for the Schine interests. 

Among those who attended the court of 

appeals hearing in "The Miracle" appeal were 

attorney Jack Olshansky. member of Variety 

Club and owner of the Colonial Theatre. He 

chatted after the early morning session with 

Ephraim S. London, attorney for appellant 

Joseph Burstyn, The Colonial, which Olshansky 

reopened Easter Saturday, closed June 2. 

Poor business, attributed in part to shortage 

of first rate product, was the cause of the 

shutdown for the summer. Olshansky plans 

to relight the uptown house in the fall. He 

has hinted to friends that he may bring a 

suit against the major distributors for a 

reduction in clearance. He would like day 

and date with the second run Madison, Warner 

situation. 

Castle Films' "MacArthur Report," for 8mm 

and 16mm projector owners, is being advertised 

in the area. "Own This Sensational 

Movie" read the caption of copy run in a 

Schenectady paper by a photographic supply 

$BOOK IT 

WAHOO is 

NOW!!! 

the world's most thril- 

I 

e ling screen game. Now being used 

e successfully by hundreds of indoor 

* and outdoor theatres all over America. 

$Send For complete details. Be sure 

f Hollywood Amusement Co. 

$ DEPT. B 

$ 831 S. Wabash Avenue, Chicago 5, III. 

Fabian's Palace is believed to have 

store . . . 

taken a substantial loss on its 1,800 attendance 

at Fortuno Gallo Co. presentation of 

"Cavalleria Rusticana" and "Pagliacci." The 

Palace seats 3,750 . . . John Whalen of the 

Playhouse crew substituted for Ray Sedlak 

during the latter's vacation from the Palace. 

Whalen was to move to the Grand for a 

two-week period while John Lanahan was 

Harold Parry jr. of the Playhouse 

away , . . 

bunch is filling in at the Madison in place 

of the ill Danny Burns. Bud Hill went from 

the Madison to the Mohawk Drive-In for the 

summer as projectionist. 

Vic Bunze, oldtime vaudevillian and later 

an exhibitor in Waterford, is no longer with 

the Fabian organization in Troy. Bunze managed 

the American Theatre in the Collar 

city for Warners after retiring from the 

Casino, now the Lyric, in Waterford. When 

an agreement 

Warners and Fabian reached 

under which the Griswold, Troy, reverted to 

the former, Bunze moved to the Griswold and 

Jack Swarthout went to the American. Fabian 

closed the Griswold last February, whereupon 

Bunze was transferred to Proctor's as 

assistant manager. Bunze recently lost that 

job in an economy move, according to word 

here . HoUiday, Warner salesman, 

and his bride, the former Janet Coddington. 

flew from New Jersey to Honolulu for their 

honeymoon. They were married in New 

Providence, N. J., May 26 . . . Howard Secor 

has been promoted from assistant shipper 

to booker in 

the Warner exchange. 

Columbia has two new salesmen, Louis 

Gonick and Herbert Schwartz. Gonick formerly 

was employed by an independent organization 

in Boston. Herbert Schwartz, a 

resident of Schenectady, was transferred here 

from the Cincinnati branch, to replace Kenneth 

Yale, who resigned to enter the wholesale 

drug business in New York. He joined 

Columbia in this territory as student salesman 

a year ago . Hellman advertised 

in Troy papers Monday that the Palace, 

closed for the summer, will reopen in 

the fall. 

Construction of an office building and municipal 

auditorium on a two-block site 

bounded by State, Lodge, Chapel and Pine 

streets, including the plot now occupied by 

the PIayhou.se. was voted by the common 

council Monday night in ordinances authorizing 

a $900,000 bond issue for the cost 

of acquisition. The lower part of the Chapel 

street .side faces the Schine-owned Ten Eyck 

hotel. Plane will eventually be drawn for a 

modern civic center and municipal building. 

Peggy Ann Garner, screen, television and 

radio player; Richard Hayes, her husband, 

and the Kirby Stone Quintet, TV features, 

will appear at the second annual Barn Dance 

staged in the Washington avenue armory 

for the benefit of the local cerebral palsy 

fund . Lamont's Lake George Drive- 

In took extra newspaper space to adver- 

tise a stage act, Renie and Jim, ai'ii, 

performers "from the big top" . .|„ 

Lit Drive-In in the Thousand Isla ' 

is featuring a Friday night childre 

I 

p^ 

tion "with free tokens at the gaj' 

^ 

Mrs. G. Harry Brown, the S 

[ 

id > 

Forge, came in to book Monday. 

I 

hers •''' 

Fllmrow included Sid Dwore, opi 

', 

jm" - 

Cameo, Schenectady, and buying-l'dni 

Dr. Philip Liebig's drive-in at l.jfnsS' 

near Watertown. and Dr. Luth I 

Gn 

Mountain Drive-In at Loch Shelc|;e 

Davis. Phoenicia and Pleischmari Hfcl 

Tobias, booker for Totem lodge, Bu n L 

F. Chase Hathaway, the HathawMnd 

Fort Warren drive-ins, Castleton 

i 't. t 

Eddie Stevenson, who for some -ne 

charge of the Star, Poultney, Vt.. i: ana 

the Fort Warren Drive-In for F. ithi 

| 

Sliter. 20th-Fox salesma frepc 

that he sold within a week at Sl'ich, 

photographs of Will Rogers with 'she 

the Rogers Memorial hospital g|sari 

Lake on the reverse side. They're 

warded by Nicholas John Matsouks aatl 

director of 

publicity for the hosipl !as 

of the current fund-raising drive. 

that exhibitors responded quickly 

motion. 

sl 

:;ter, 

ii;he. 

Word has been received here tl Jei 

Fuller plans to open a 350-car c'e-ii 

Dix street in Glens Falls July 1 'Silli 

doing the construction work hims' 

Reade to Award Priz(; 

For Drawing Contestii : 

NEW YORK—Walter Reade's Pi 

Theatre, where "Tony Draws a H 

its fourth week, has received sco a of 

tries in its horse-drawing contes fbr 

dren of elementary school age. I co; 

closed Saturday (9). 

A first prize of a $50 U.S. savin 

second prize of a $25 bond, g 

achievement trophies as third a 

prizes and 25 consolation prizes ol .eke 

the Park Avenue Theatre will be aw îed 

urday (16). Judges will be Ham P ler, 

ator of the Joe Palooka cartoon ; .p; 

MacGovern. creator of the Silly jiiy 

toon; Joyce Matthews, TV and 

and Robert Alda, former artist w 

starred in "Guys and Dolls" on 

JA' 

Je" 

•boi 

- 

P 

f( 

IS: 

oad 

Unable to Get First R-ns 

Oswego Theatre Cos's 

' 

ALBION. N, Y,—C. V. Martina,! resll 

of the Martina Theatre Corp., this eefc 

nounced the closing of the circui! Ca] 

Theatre in Oswego. 

Martina, in a letter to all major md', 

public Pictures, said: "We have trii-inv 

to obtain sufficient first run fi's, b 

through regular negotiation and a'lpetii 

bidding, without success." 

He also said he was forwarding tl lette: 

the Department of Justice. In hi: ;tter 

alleged that distributors were not 'ing: 

Capitol Theatre a share of first ru featv 

as required under the Schine oirci cons 

decree. 

i 

DETROIT OFFICE OR DESK SPACE TO RENT 

With or Without Furniture 

CONVENIENT • CENTRALLY LOCATED • GOOD ADDRESS 

Excellent Proposition Available to Anyone Selling to Exhibitors 

Contact BOXOFFICE, 1009 Fox BIdg., Detroit 1, Mch. Phone Woodward 2-1100 

Big Utica Plant Start Ji 

ALBANY—The General Electri< :o. 

broken ground for its new $15.00' » e. 

tronics plant in New Hartford neairtica. 

will house facilities for manufactu ig n 

tary electronics equipment. 

^ 

38 

BOXOFFICE 

: 

: 

J" ^' ^

: 

. The 

. . Morris 

. , Harvey 

IWYORK 

(V EDMUND L. LAURA 

FILMROW 

TKLOW, former MGM branch 

r. left June 1 for Pittsburgh to 

IS branch manager. Saal Gott- 

: Pittsburgh manager, will as- 

K lu-po-t of district manager of the 

tefrt N,v York-New Jersey branches Mon- 

I 

(niis Allerhand. former New Jer- 

, r. was promoted to manager of 

dated 

office. 

, 

itliin a drive will be started June 

;epublic exchange when two weeks 

amy Grainger Friendship drive, 

September 29, are dedicated to 

:i manager and each salesman 

The people so honored are Manim 

Murphy, salesmen Bob Fan- 

Sicci and Bob Pinkel and bookers 

nett. Ann Plisco and Dave Bass, 

>. ",yer. head booker at U-I, has been 

,irinan of the coordinating coun- 

110th precinct, a civic associa- 

1 

prevent juvenile delinquency, for 

ear running , Bandel, 

-I, has been away from the office 

. . . 

-t two weeks on jury duty 

;edlander, print booker, is on his 

. Florida. 

Valdman, New Jersey and upstate 

iisor for United Artists, and Sam 

J. salesman, went to Ti-enton dur- 

. 

ek for a business meet with ex- 

Herman Frankie, UA auditor, 

•etroit to check on the exchange's 

lb Crescent Theatre, Perth 

Ihoy, nich closed Thursday i31i has re- 

M id is being operated by Wilbur 

T. 

i.ites . . . 

and bookers at the Columbia exiB 

gearing themselves for the home- 

:h the Montague Sweepstakes drive 

els June 28, to win the two-week 

|.zes that will go to the workers 

eelthe greatest number of contracts 

Sarah Kramen, print 

the Monogram, resigned Fi-iday 

Harriet Lee, bookkeeping machine 

tia-.out Republic, will resign June 29 

Bii.THerbert Spaulding, a house painter. 

Il»e Tger, clerk in the boxoffice depart- 

tl5e 

Pt ofiKO, resigned June 1. He has been 

Ihcecoy Norman Lareau, former office 

Ted Krassner, salesman at RKO, 

Iher of a fourth child, a boy. His 

Bernice Reed is 

are girls . . . 

. 

. . . 

in he accounting department at the 

t exchange Epstein, 

.t booker, left for his vacation 

''zolo, salesman at 20th Century- 

>. beme a father for the second time 

•iySi, jvhen his wife gave birth to a 

*• 

tiiiwond. 

mployes Plan Outing 

'ORK—Employes of Warner Bros. 

*^°ce and their friends will go for an 

'Bear mountain on the annual boat 

^ 

°' e Warner club June 27. They will 

J 

f "P le Hudson on the steamer John A. 

'Fabiola Opens Strong on Broadway 

As Hoi Weather Affects Other Films 

NEW YORK—The warm weather is 

taking 

its toll of grosses in the Broadway first run 

sector and the first week in June saw the 

closing of two theatres (both temporarily) 

and two others playing reissues. A sunny 

weekend sent crowds to the beaches instead of 

the Times Square film palaces. 

Leading the new films is "Fabiola" at the 

Victoria, where a big ballyhoo and spectacular 

house front resulted in the best business since 

the Christmas holiday period, when "Born 

Yesterday" opened. Still holding up well are 

"The Great Caruso," in its fourth good week 

at the Radio City Music Hall, where the first 

three weeks' gross totaled more than $450,000, 

and "On the Riviera," aided by Mimi Benzell 

on the Roxy stage, which had a big second 

week. 

Except for "Goodbye, My Fancy," which 

had a good opening week at the Holiday, and 

two east side films, "Tony Draws a Horse" at 

the Park Avenue and "The Emperor's Nightingale" 

at the Trans-Lux Madison Avenue, 

the others were average or below. 

"Tlie Redhead and the Cowboy," "M." "Hollywood 

Story" and "Cavalry Scout" opened 

during the week. 

(Average Is 100) 

Astor—Valentino (Col), 7th wk 90 

Bijou—Tales o! Hoffmann (Lopert), 9th wlc- of 

two-a-day 105 

Capitol—Go for Brokel (MGM), plus stage show. 

2nd wk 

..102 

Criterion—The Thing (RKO). 5th wk 90 

55th St.—Hills of Ireland (Duggan), 2nd wk 105 

Globe—Inside the Walls of Folsom Prison (WB), 

2nd wk. . 90 

Holiday—Goodbye, My Fancy (WB) 110 

Loew's State—Romeo and Juliet (MGM), reissue 90 

Mavfair—Dark Victory (WB); The Maltese Folcon 

(WB), reissues, 2nd wk 105 

Palace—Tokyo File 212 (RKO), plus vaudeville ... 98 

Paramount—Sealed Cargo (RKO), plus stage 

show. 2nd wk 

Pans—Interrupted Journey (Lopert), 2nd wk. .. 

Park Ave—Tony Drawls a Horse (Fine Arts), 

3rd wk - 

Radio City Music Hall—The Great Caruso (MGM), 

95 

90 

.100 

plus stage show, 4th wk 

.130 

Rivoh—Smuggler's Island (U-I), 2nd wk. 

65 

Roxy—On the Riviera (20th-Fox), plus stage show, 

2nd wk 

.115 

Sutton—Kon-Tiki (RKO), 9th wk 

..102 

Trans-Lux Madison Ave —The Emperor's Nightingale 

(Rembrandt), 3rd wk - - 

.110 

Trans-Lux 52nd St.—Teresa (MGM), 9th wk 95 

Victoria—Fabiola (UA) 135 

'Appointment' and 'Angel' Both 

Bang the Bull's-Eye in Buffalo 

BUTFALO — "Appointment With Danger" 

at the Paramount and "Half Angel" at the 

Century both tacked up good grosses this 

week. "On the Riviera" also held up okay in 

its second week at the Buffalo, while "The 

Great Cai-u.so," in its second week at the Teck 

and its fourth in town, still continued to 

bring 'em in. "Goodbye, My Fancy" held up 

satisfactorily for five days of a second week 

at the Center. 

Buffalo—On the Riviera (20th-Fox), 2nd wk 90 

Center—Goodbye, My Fancy (WB), 5 days 95 

Century—Half Angel (20lh-Fox) 100 

Cinema—Happiest Days of Your Life (Pacemakers) 85 

Lafayette—When the Redskins Rode (Col) 85 

Paramount—Appointment With Danger (Para) 100 

Teck—The Great Caruso (MGM), 4th wk 95 

Philadelphia Trade Good 

As Nevr Season Starts 

PHILADELPHIA—The closing of the Aldine 

for the summer marked the beginning of 

the summer for first run theatres. Business 

in first run situations remained relatively 

good with the best average scored by 

"The Great Caruso," which scored 150 at 

the Boyd. "Fabiola" at the Midtown earned 

135. 

Boyd—The Great Caruso (MGM), 4th wk 150 

Earlc—Home Town Story (MGM), plus stage 

show 100 

Fox—On the Riviera (20lh-Fox) 2nd wk 90 

Goldman— Go for Brokel (MGM), 3rd wk 75 

Mastbaum— Deor Brat (Para) 100 

Midtown—Fabiola (UA) .....135 

Randolph—Father's Little Dividend (MGM), 6lh 

wk ,60 

Stanley—Along the Great Divide (WB) 130 

Stanton—Sword of Monte Cristo UOth-Fox) 130 

Riviera' Paces Baltimore 

With 134 Per Cent 

BALTIMORE—Ninety-degree heat hit 

the Baltimore boxoffice over the weekend, 

causing a slight slump in business as thousands 

hit the open road for beaches and the 

countryside. "The Great Caruso" continued 

to lead the town in its third week. 

Century—The Great Caruso (MGM), 3rd wk. 131 

Keith's—Fabiola (UA), 2nd v/k 74 

Maylair—Santa Fe (Col), 2nd wk 90 

New—On the Riviera (20th-Fox) 134 

Stanley-Goodbye, Mv Fancy (WB) 128 

Town—The Brave Bulls (RKO) 100 

Valencia—Little Women (MGM); A Night o« the 

Opera (MGM), reissues 71 

N. Y. Openings Are Set 

For Six UA Pictures 

NEW YORK—Six United Artists pictures 

will open in midtown Manhattan betw'een 

Monday (11) and July 10. Three of them 

will be first showings anywhere. They are 

"He Ran All the Way," "Three Steps North" 

and "The Man With My Face." "Four in a 

Jeep" will also open simultaneously in Paris, 

London and Berlin. 

"Four in a Jeep" will open Monday (11) at 

the Paris Theatre. Three days later, "Three 

Steps North" will open at the Palace. It will 

be followed within a week by "Circle of Danger" 

opening at the Palace. "He Ran All the 

Way" will open June 20 at the Paramount 

Theatre. "The Man With My Face" will open 

the first week in July at the Palace. "The 

Prowler" will open about July 4 at the Criterion. 

Pat Patterson in N. Y. 

NEW YORK—Pat Patterson, franchise 

holder for Astor Pictures of Los Angeles, 

San Francisco, Seattle and Portland, with 

headquarters in Los Angeles, arrived in New 

York during the week for conferences with 

R. M. Savini, president of Astor. 

^$1,000 FREE 

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Diamond Studded Benrus Watch. $189.50 Quality 

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DEAL NO. 2 

"BARGAIN NITE" 

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to stnrt out with a hant). 

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2300 Payne Avenue, Cleveland, Ohio • CHerry 1-7559 

Dxon:E June 9, 1951 39

. . Gene 

. . 

'. 

d 

BUFFALO 

iwratthew V. Sullivan, manager at Warners, 

expects capacity houses for the screenings 

of four of his company's "outstanding 

pictures" in the Center 

Theatre June 12, 13 

with exhibitors coming 

in from all parts 

of the exchange area. 

The noontime buffet 

luncheon will be served 

in the lobby of the 

theatre, which will not 

be opened for regular 

patrons each day until 

3 p. m. District Manager 

James H. Eshelman 

of the Buffalo 

Matthew V. Sullivan Paramount Corp. and 

Center Manager Edward Miller are cooperating 

with Sullivan on arrangements for the 

big screening party and the newspapers are 

pointing to the event as indicating Warners' 

faith in the future by making such 

pictures. 

Jerry Baker, manager of the RKO Palace 

in Rochester, personally endorsed "Follow 

the Sun" with a signed letter used in a 

large ad in the Kodak town newspapers . 

Harry Unterfort, Schine district manager 

in Syracuse, has made his semiannual donation 

to the Red Cross blood bank. Mrs. 

Unterfort, by the way. recently journeyed to 

Montreal in connection with B'nai B'rith 

work . Mielnicki is the new student 

assistant manager at Loew's Strand in Syracuse 

under William Trambukis. The Strand's 

marquee has been brightened up with a 

While Louis Thompson, 

new paint job . . . 

manager of the Regent Theatre, Rochester, 

enjoyed his vacation, Alex Dunbar took over 

the managerial reins. 

. . . 

Fred Rains is a treasurer aide at the 

Paramount Theatre in Rochester. He started 

in the industry many moons ago at the 

Theo Haus has 

Monroe Theatre there . . . 

been appointed student assistant manager 

at the Palace in Rochester. She formerly 

was associated with the Temple during Louis 

Mayer's regime as manager at that hou.se 

Ronald Beals. son of National Screen 

booker Ann Beals, has joined up with Uncle 

Sam's navy and is stationed at Newport base 

. . . Joe Lebworth. 20th-Fox exploiteer. was 

in working with Eddie Meade and Bill Carroll 

of the Shea publicity department on "On 

the Riviera." 

Bert Lapetina, manager of Shea's North 

Park, was in New York the past week attending 

a convention of musicians association. 

Bert has been a member of the Buffalo 

local for many years . . . Patricia Bell 

is the new treasurer at the Center Theatre, 

Paramount's big downtown first run, succeeding 

Joe Bermel, now a member of Uncle 

Sam's fighting services. 

Chief Barker Murray Whiteman announces 

the final preview until September in the 

Variety Club Sunday (10) at which time 

Clint will serve one of his famous buffet 

dinners. The preview buffets have been very 

popular with members during the season . . . 

George H. Mackenna, manager of the Lafayette, 

is wearing a smile these days now that 

the repaying job in front of the ace Basil 

house is completed, adding much to the 

appearance of the theatre's surroundings in 

Lafayette Square. 

Among the industryites noted at the Hot 

Sands session of Ismailia Shriners last 

Wednesday evening in Memorial auditorium 

were James H. Eshelman, district manager 

Buffalo Paramount Corp.; Charles B. Taylor, 

same company; Robert Demming, former 

local exhibitor, and William P. Rosenow, 

Skyway Drive-In Theatres. Rosenow recently 

traveled over the hot sands of the same 

temple and greatly enjoyed watching the 

neophytes suffer at this session . . . The socalled 

nuisance taxes, including those on 

admissions, were rejected by a citizens committee 

of eight prominent Rochesterians last 

week and a 1 per cent countywide sales tax 

was recommended as the best way for 

Rochester to raise money to pay higher 

municipal salaries. 

. . Dick 

Harold E. Hicks has taken over the Valley, 

N. Y. The house formerly was owned by 

Frank Gustafson and Eric Gullberg . 

Kemper, zone manager of Dipson Theatres, 

announces that the Erianger, legitimate house, 

will present "Tales of Hoffmann," starting 

General Manager Robert T. 

June 21 . . . 

Murphy of the Buffalo Century Theatre inserted 

this box in a recent ad on "Half 

Angel"—"We guarantee 'Half Angel!' After 

seeing this picture at the Century, if you 

can honestly say that you did not enjoy it, 

. . . Blatt 

see the manager and he will arrange for a 

guest ticket for a future show" 

Bros, is using large displays in the Jamestown 

newspapers plugging the attractions at 

their drive-ins, the Lakewood on Route 17-J, 

Chautauqua lake and the Chautauqua on 

Route 1 at Midway park on the same lake. 

Both outdoorers are beautifully located on 

this scenic body of water. 

Hume Cronyn and his 

wife Jessica Tandy, 

both of screen fame and Broadway stage 

stars, were visiting in Buffalo, St. Catharines 

and Niagara Falls, Ont., the past week. 

Dollinger Forms Company, 

Buys Nine N. J. Houses 

NEW YORK—Irving Dollinger, vice-president 

of the Independent Theatre Service, 

Louis Baurer and Sidney Stern, New Jersey 

exhibitors, have purchased nine theatres in 

New Jersey with a capacity of 10,420 from 

the Aldon Theatre Corp. The theatres will 

be booked by ITS. 

Dollinger, Baurer and Stern formed the 

Columbia Amusement Co., Inc., May 25 and 

bought the houses from Aldon, Don Jacocks, 

president. Friday (1). 

Mayer Gets WB Story Post 

NEW YORK—Harry Mayer, in charge of 

talent for Warner Bros, at the New York 

home office, has been named head of the 

New York story and talent departments by 

Jack L. Warner, vice-president and executive 

producer. Jacob Wilk, who formerly 

held the post, will come to the Warner Bros. 

Burbank studios to assume his new duties in 

the seeking of stories and new material for 

production. 

Snaper Warns Alli||l| 

On 'Riviera' Ternii 

NEW YORK—Wilbur Snaper, p 

1 

1 

Allied Theatre Owners of New ,leyi 

sent a letter to all members iotei 

against terms being set 

.' 

by 20th C' oryi 

for "On the Riviera." Snaper sai , 

ha( 

new terms contradict what Al Lichi i 

,n 

president, had to say about helpir 

to stay open. 

Martin Moskowitz, Empire Sta dii 

manager, and Abe Dickstein, brand 

in answer to the letter told BOippl^ 

"We are fully abiding by Mr. 'htd -, 

statement on distressed theatre if i,. 

Snaper owns any theatre in that'strj .| 

category, we repeat, our office iijpeil 

discuss that situation with him." 

' 

Snaper's letter gave examples o:,ie ; 

., 

in terms for "Riviera" including 1' fo] , 

ing: Theatres that had bought ';' A', 

Eve" and "Halls of Montezuma" at per '., 

have been given new terms of 30 p 'ceri . 

to a certain amount and 66% per nt , 

that amount. Theatres that had al,'ys( 

on a flat price were given 30 per (;.; te i.l 

Exhibitors should not be forcedtto'j: 

proper boxof f ice because of the jpre : 

character" of contracts, Snaper yii.: -j 

added that 20th-Fox should realize :ie ( 

;; 

of its ways in demanding more mc j" 

: >; 

New Jersey showmen. ; a 

Snaper told BOXOPFICE many âtr . 

New Jersey would have to give u jiho 

,| 

"Riviera" because the 30 per ceni,,as 

| 

applied to a low boxof fice and mt'isei 

amount out of which 66% per cenlnll(ii 

the distributor. This could mear Jie . s 

that many theatres in his area wiUoti c 

the picture at all. 

i 

. i 

Manager Straighten? 

Kids So They Go Rigl 

BUFFALO—An 8-year-old boy : 

year-old sister justified the faith o 

Harry Wiener of the Syracuse Ec 

tre the other day. The youngste eni 

Wiener's office but confessed later 0i 

realize the seriousness of their at npt 

' 

week to pick up and sell pencils â 

in the theatre. They voluntarily n. .lei 

tution for the $1 article they sold. 

The boy handed over ten cents ,-oa 

allowance and the girl paid her fi" cet 

weekly obligation they had promis to 

fill. The boy, who had told thf 

Wiener and was left for his "cor 

direct," averred he had "learned 

I will never forget." 

Schuyler Drive-In Bo\ 

Lou Goldstein Is Owr, 

UTICA, N. Y.—Lou Goldstein p 

large cooperative advertisement 

papers for the opening of his nev 

Drive-In. A dozen contractors aîc' 

plied and installed Motiograph ec 

Other advertisers were from Moh; 

communities and from Poughkeep; 

1 

h 

1 h 

;: T 

)ru( 

ien( 

-nel 

r 

not 

1 

'ippU 

' 

' 

including Tristate Automatic Cai Cc 

Buffalo, and Joe Hornstein of I V Y' 

St. Louis and Miami, took space. lie 

State copy focused on the snack ir. 

company's Syracuse branch service.' he St 

mobiler. 

Hornstein .said he was "proud to ive s 

pmei 

i va 

40 

BOXOFFICE 

: 

: 

Ji : 9.

. tlie 

' 

. . The 

. . John 

. . Sara 

. . Dick 

. . 

. . Frank 

. . Mr. 

. . . Margaret 

. . Joe 

. . Manager 

. .Sympathy 

£ ADELPHIA 

Lsfftj. 

after 20 years with Stanley- 

(farrii. 

has resigned as manager of the 

inter the insurance business. 

i,ty 

k TlchiT of the Diamond succeeds 

Jack 

f.riv 1 ihe northeast house 

ai ley-Warner purchasing agent, is 

S.ira Galfund . Plunkett, 

ger rriiau'er of 333 Market, replaces Wil- 

•ifsky as manager of the Palace. 

mith went to the Savoia and Henry 

,,;tr .iftrd to the Commodore. 

nff 

. . . Bill 

U) I'Allessandro, Stanley-Warner pubmod 

from his vacation 

has been named manager of the 

William Goldberg . Harris, 

;i Harris, American Films, died ree 

also is survived by her son Jack 

laughters, Mitzie, Dotsie and Claire 

The .ilgrams are talking about shuttertheuremple 

and Howard theatres . . . 

Iney eldon has resigned as field man 

Allif Independent Theatre Owners of 

(dm ?nnsylvania. 

lOft lUard, Lippert-Screen Guild booker. 

Dick Doherty, 

loin United Artists . . . 

ffice manager, is father of a baby 

Ned and Dave Yaffe. 

iird child . . . 

orn Supply Co.. plan to attend the 

. .. .„ ention in Chicago Edge. 

terothe Pike in Claymont. Del., now is 

ncoooking and advertising agent for 

The Villa The- 

Imarin this territory . . . 

( is neduled to be shuttered. 

Uler ine 9, Mount Ephraim (Pa.) Theamllio 

longer be booked by Allied E. 

iwan he owner, will do his own booking 

i b'j.\ g 

. 

Burnham Drive-In now 

. . Stanley-War- 

M its Forum Theatre . . . Frank 

beir.j andled by Allied . 

- . 

in, UA salesman, has resigned . . . 

Buying & Booking Service now is 

second floor at 1231 Vine St. 

. 

horg Kilpatrick has sold the Wilbor- 

•on. aston. Pa., to Neal Rembaugh . 

now is doing the booking and buytie 

Sandy Beach Drive-In in Har- 

Jack Greenberg is doing 

Pa. . . . 

ng and buying for the Rialto and 

n Pleasantville. Pa. . . V. R. Car- 

U- censor expediter, is in Mercy-Fitzspital 

Edward Potash, U-I of- 

. . . 

iger, is father of a baby boy. 

iti( Picture Associates will join with 

W.yir an outing June 23 at the Variety 

1^ cnp Leo Posel. president of Vafr 

H's camp, will act as host for the 

lot vich will include sports, a buffet din- 

'sndancing. 

Wda July 13, will be National Spook day. 

H Ec e Gabriel. Capitol Films, wants ex- 

•lor:o capitalize on promotion by booking 

** ows. Gabriel reports that the entire 

>frid circuit has booked "Pattern for 

**>*'' a civilian defense short subject . . . 

KHshfield. U-I publicist, was in to help 

(l"llly\vood Story" at the Stanton. 

Jol 

Marshall Resigns 

WASingtoN— Hal Marshall has re- 

special field publicity representative 

'"''' 

kWaington for Paramount Pictures and 

P 'iDuiice 

Wce. 

his plans for the future at a 

New Jersey Orders Ban 

On Games of Chance 

TRENTON. N. J.—Bingo and all other 

games of chance which do not call for skill 

on the part of the player have been outlawed 

in New Jersey by Attorney General Theodore 

Parsons. He specified in a directive to 

prosecutors of 21 counties that all commercial 

games of chance at seashore resorts and carnivals 

were to be banned, but he did not 

comment on bingo played at churches and 

private affairs. 

The new order created great agitation 

among scores of operators of games along 

the famous Boardwalk at Atlantic City and 

at other shore resorts. Hundreds of wheel 

games, pokerino. bumper and bingo games 

in which investors have placed thousands of 

dollars will be affected. 

Carter Barron Praised 

From Floor of Senate 

WASHINGTON—The late Carter Barron 

was described on the floor of the senate as 

"one of the finest, sweetest, most unselfish 

characters who ever lived," by Senator Richard 

Russell of Georgia. In a speech Monday 

(4), the Geoi'gia Democrat described the 

dedication of the Carter Barron Memorial 

amphitheatre as "very fitting." 

Russell was joined by the other Democratic 

senator from Georgia, Lister Hill, who said 

that he "never knew a man who had a finer, 

a higher sense of public service, who tried 

to do more for his fellow men, with less regard 

for himself. 

Barron, eastern division manager for 

Loew's until his recent death, was a native 

of Georgia. 

BALTIMORE 

T M. Rappaport has closed his Hippodrome 

Theatre for alterations, which are expected 

to be completed in time for an early September 

reopening . . . Stanley Gosnell, manager 

of Loew's Uptown in Toronto and a native of 

Baltimore, died in Toronto on June 3. He 

started with Loew's in 1928 at the Valencia 

here and served in managerial capacities in 

that theatre, the Stanley and in other Loew's 

houses in Pittsburgh, Cleveland and Boston 

until his appointment as manager of the 

Canadian house in 1928. He is survived by his 

wife and two children. Interment was in 

Hampstead cemetery, Hampstead, Md., Thursday 

(7). 

Fred Perry, manager of the Lyceum in 

Sparrows Point, has inaugurated a series of 

talent nights on stage with prizes contributed 

Lester B. 

by merchants in the district . . . 

Isaac, head of Loew's projection and sound 

department, was in town making a survey 

of theatres . Durkee, head of Durkee 

circuit, was in the University of Maryland 

hospital . . . Jessica Landau, Al Mendlesohn 

and Dave Polland, U-I representatives, 

were conducting auditions for "Hollywood 

Screen Test" TV program tied in with U-I's 

"Hollywood Story." 

Joe Smart, Loew's city manager, entertained 

Senator John Pastore (D). R. I., at the 

Willie Pep fight . . . Jack Foxe, publicist for 

Loew's Washington theatres, was on vacation 

in Florida . and Mrs. Nat Hodgdon. 

Park Theatre, Lexington Park, Md., 

were in Florida. 

WASHINGTON 

Mat Glasser, who has been with Warner 

Theatres 31 years, resigned as Maryland 

district manager, effective June 14. Glasser 

started his theatre career at the Leader in 

1910. For a time he sold film for Select Pictures, 

then in 1919 he entered the employ 

of Harry Crandall's organization at the York 

Theatre. Since that time he has been with 

Crandall organization or with Warners. Following 

a two-week vacation period, Glasser 

will join another Washington theatre chain. 

. 

. . . Lillian Robertson 

Agnes Turner, RKO cashier, was installed 

as president of the Soroptimist club Saturday 

night at a dinner at the Statler hotel 

Pryor, RKO. who is ill at Glenn 

Dale sanitorium. is new able to get up and 

Booker Don Bransfield. 

around a bit . . . 

who recently underwent an operation, is now 

convalescing at home Joe 

Brecheen and his family are motoring to 

Texas on a vacation 

will celebrate a birthday on Sunday. The 

office took time out Friday to present her a 

cake and candles. 

Harley Davidson jr., son of the Independent 

Theatres Service official, will receive a 

bachelor of arts degree from the University of 

Virginia Monday, then will leave for Ft. 

Eustis June 16 where he will be commissioned 

a second lieutenant in the army. In the fall 

he will enter the Medical College of Virginia. 

Davidson's younger son Duane is 

graduating from Rural Retreat high school, 

and in the fall he will enter Emory and 

Henry Theological school. 

20th-Fox booker Jack Kohler's son John jr. 

was married Saturday (9) ... Sara Young 

spent the weekend in Brookline. Mass.. visiting 

her father who is seriously ill. She was accompanied 

by her son Richard, stationed at 

the naval air station, Atlantic City . . 

. 

Manager Glenn Norris and sales manager 

Ira Sichelman left for Los Angeles to attend 

the 20th-Fox convention. 

. 

. . . 

Walter Davis, former salesman with ELC, 

has moved to Sarasota, Fla, . . . Exhibitor 

Jones will close his Mount (Md.) Theatre 

June 11. The building has been rented to 

the postoffice department to 

Lillian Lee, Paramount, whose father died 

recently . . Jack Reel, Pearis Theatre, 

. 

Pearisburg, Va. is recuperating from an illness 

Harold Depkin. Colonial Theatre. 

Salem, Va., was a Filmrow visitor . . . Ditto 

Herman Hable and Lewis Bachrach. Palace. 

Winchester, Va. 

"Spud" Query, owner of the Query circuit 

in the Clinch valley, has opened his new Appalachian 

shale brick plant in Grosclose. 

His son Fred graduated from the Marion 

high school . Oulahan came in town 

to book his theatres . . Julian Gordon spent 

several days in Washington buying and booking 

for his Palace in Wythe and Stuart in 

Newport News. 

OFFICE FOR RENT 

FILM CENTER 

BEN 

LUST 

1001 New Jersey Ave., N. W. 

Washington, D. C. 

WOlICE June 9, 1951 41

' 

French End Restrictions 

On Remittances to U.S. 

NEW YORK—The French government has 

lifted all restrictions on film remittances to 

the U.S. The news was supplied Wednesday 

(6) by John G. McCarthy, head of the international 

division of the Motion Picture 

Export Ass'n, on arrival from Europe. He said 

that the news of the successful conclusion of 

negotiations he conducted during a six-week 

visit to Europe reached him by radio on the 

ship shortly before docking. 

McCarthy could not estimate immediately 

the amount of revenue that will accrue to 

U.S. film companies as a result of unrestricted 

remittances, but said it will amount 

to several millions of dollars annually. Under 

the 1948 agreement with France the amount 

was limited to $1,200,000. 

McCarthy will return to France in July 

with Joyce O'Hara, acting head of MPEA, to 

conduct negotiations looking toward a reduction 

of the French quota, which now imposes 

a limit of 121 on all U.S. films by providing 

for five weeks of playing time for 

French films each three months. 

During his European visit, McCarthy also 

visited Italy, Germany, Spain. Holland and 

England. He brought back for presentation 

to the MPEA board a proposed accord with 

Spain. While he would not go into details, 

he admitted that included in it were provisions 

looking toward a new control over 

Spanish import licenses now in the hands of 

producers there. MPEA wants to end profiteering 

by having the government take over 

control of imports. 

In England, McCarthy met with officials 

of the Board of Ti'ade and Treasury on 

formulation of a new annual remittance 

pact. He said the U.S. objective is still 

greater convertibility and that he will visit 

London again in July with O'Hara and. possibly, 

Ellis Arnall, president of the Society 

of Independent Motion Picture Pi-oducers. 

"Film business is very good everywhere in 

Europe." he said. "Good pictures are doing 

exceptional business. Our foreign managers 

over there can't understand reports from the 

U.S. that business is below par here. Films 

there, especially U.S. films, are at the peak 

of their popularity, and it seems incredible 

to our managers that there can be worry on 

this side of the Atlantic. Remittances are up, 

too, but I can't supply any figures at the 

present time." 

Returning with McCarthy was Mrs. Mc- 

Carthy. A delegation of the MPEA foreign 

department met them at the pier. 

Emerson Radio 26-Wk. Net 

Drops Below 1950 Period 

NEW YORK—Emerson Radio and Phonograph 

Co. and subsidiaries report a consolidated 

net profit, after provision for federal 

income and excess profit taxes, of $2,366,542 

for the 26-week period ended May 5, 1951, 

compared to a consolidated net profit, after 

taxes, of $3,048,948 for the same period in 

1950. 

The 1951 figure is equal to $1,22 per share 

on the 1,935.187 shares outstanding, compared 

to $1.57 per share on the same number of 

shares in 1950. 

42 

Japanese Arrive in N. Y. 

For Distribution Talk 

NEW YORK—Takejiro Ohtani, president of 

the Shochiku Film Co. of Japan, and K. 

Shirai, a producer, are meeting here with 

Adolph Zukor and Barney Balaban, chairman 

of the board and president respectively 

of Paramount Pictures, and George Weltner, 

president of Paramount International. They 

also will meet other U.S. film executives. 

Shochiku owns studios in Tokyo and Kyoto, 

has a chain of 1,200 theatres and various distribution 

subsidiaries. 

The talks concern preliminary plans for 

dissolving the Motion Picture Export Ass'n 

in Japan and setting up by the first of the 

year individual distribution agencies by U.S. 

companies. 

Ohtani and Shirai will be here a month 

before returning to Japan via Hollywood. 

They were first welcomed there by Y. Frank 

Freeman, vice-president and studio head of 

Paramount, and Cecil B. DeMille. William 

Piper, assistant to Weltner and former Paramount 

manager in Japan, accompanied them 

to New York. 

Over 500 Bookings Dated 

For 'Fort Worth' Start 

NEW YORK—Over 500 theatres, a record 

for a regional opening, have been rolled up 

for "Fort Worth," according to Mort Blumenstock, 

vice-president of Warner Bros, in 

charge of advertising and publicity. 

The picture will open at the Worth Theatre, 

Fort Worth, June 13, with Randolph Scott at 

the premiere. The immediate subsequent 

bookings are scheduled in Texas, Tennessee, 

Arkansas, New Mexico and Oklahoma. 

A beauty contest is now being run by the 

Fort Worth Star-Telegram to select the 

premiere hostess. Tlie winner will be flown 

by Central Air Lines to Lake Murray Lodge, 

vacation resort at Ardmore, Okla., for a fiveday 

vacation. 

R. S. Benjamin to England 

NEW YORK—Robert S. Benjamin, president 

of the J. Arthur Rank Organization in 

this country, a member of the board of Universal-International 

and an executive for 

United Artists, sailed Friday for England 

with Mrs. Benjamin and their daughter. It 

will be a business and pleasure trip. Benjamin 

will confer with Rank and John Davis 

while in London. 

Beck in WB Colombia Post 

NEW YORK—Ira D. Beck has been named 

manager for Warner Bros, in Colombia by 

Wolfe Cohen, president of Warner Bros. 

International. Beck, who replaces Henry 

Ronge, resigned, previously represented MGM 

in Colombia and other Latin countries. Warner 

Bros, has offices in Bogota, where Beck 

will have his headquarters, and in Cali and 

Barranquilla. 

Dublin Group Sec 

I 

Variety Charier 

| 

NEW YORK—An application foiSva) 

Club charter in Dublin has been Uivei 

Marc J. Wolf, international chi I 

barl' 

It will be called Tent 41. 

The 11 men who made the applies I 

n 

Louis Elliman, managing director L 

i 

Ireland, Ltd.; C. B. Sheridan, cfcl 

Adelphia Dunlaoghaire; A. EUima iin 

i 

' 

i 

of Odeon Ireland; 

Capital & Allied 

branch manager 

Patrick Parrel, 

Cinemas, Ltd.; 

of Metro-Goldw 

;cto 

Ly 

-Ma 

Ltd.; B. T. Britten, branch manag'of 

I i 

Century-Fox, Ltd.; M. Baum, direcC of | 

Roxy, Forum and other theatres; >!';arf 

branch manager of Paramount Filteenl 

Ltd.; D. O'Keefe, manager oKCar) 

Cinema; Peter Farrell, director i.Cai 

& Allied Cinemas, Ltd., and V.;'tarli 

branch manager of Republic Pictui LKi 

Clubrooms will be in the Shelboi i,e hi i 

Dublin. The clubrooms will inclu(,a It i 

assembly room This will be the f,^th 

in a foreign country 

Proposed Italian Pac 

Goes to FTC for Okay 

I 

WASHINGTON — Although tl,'Pe(i 

Trade Commission refused to d'lss 

matter, it was learned Tuesday » 

the Motion Picture Ass'n of An ca 

submitted the proposed Italian fi' as 

ment to FTC for approval. 

According to reliable informatic thi 

the first time such an agreement ;is 1 

submitted to a government agencjor 

proval, although there was no expl utio 

to why it was done in this case a- ni 

others. 

FTC officials admitted there wa jio i 

plaint or prosecution involved and e: 'hai 

that MPAA had submitted the agr ,-ien 

their own, without FTC request, .êyj 

admitted that the agreement is ',-de! 

view" but would go no further thi,ths 

conversations with reporters. 

; 

It is reliably reported that IV iU 

merely asked the FTC to certify nat 

commitments it makes in the agr ner 

not violate the Webb-Pomerene /- w 

governs agreements made by expoyassi 

tions. 

fc 

O'Hara Named MPEIV^ 

Present Officers Re-El de 

NEW YORK—Joyce O'Hara wa; 'ame 

vice-president of the Motion Pictil' Exi 

Ass'n at a board meeting Tuesday 

afl 

> 

noon and all incumbent officers ere> 

elected. They are: Eric Johnstoi now 

leave to the government, president ''vinf 

Maas and John G. McCarthy, vice-i sidei 

meeting of stockholders, 

Sidney Schreiber. secretary; Fred ' Du\ 

treasurer; Herbert J. Erlanger, ass int: 

retary-treasurer, and Frank J. Alfc , 

ass 

ant treasurer. 

The election 

MPEA 

was preceded by t« 

who 

am 

all incumbent directors, except tl Art 

B. Krim, president of United Artist' -epl! 

Frank L. McNamee. former UA pr dent 

director at large representing UA. 

BOXOFFICE :: Ji ^'

^1 

OLLYWOOD 

AND VIEWS OF THE PRODUCTION CENTER 

(Hollywood Ofjice—Suite 219 at 6404 Hollywood Blvd.: Ivan Spear, Western Manager/ 

looieration 

Urged 

nsiie Hollywood 

HOLLft'OOD—Better films can be proiKd 

i 

lower cost if cinema artisans, 

KUEh leir various guild and union reprelUtivi 

establish and adhere to a pattern 

tpeitive effort. Such was the keynote 

diy speakers at the first quarterly 

Blnar ponsored by the American Cinema 

Blor-\ id lield Tuesday night (5) with Pi-ed 

Bh, IjM film editor, as moderator. 

Ipis'ng "Better Pictures Through Codratic" 

were Ronald Reagan, representing 

f P.t'h Actors Guild; William Perlberg, 

producers; Karl Tunberg, screen 

Mul Groesse, art directors; George 

rectors; and Ray Rennahan, cinelers. 

Dinner preceded the business 

ScreeiDirectors, Inc., a subsidiary of the 

w«n rectors Guild, has re-elected Albert 

Roee prtsident, with Cecil B. DeMille and 

wse iidney as vice-presidents, George 

Iggne secretary and Bruce Humberstone 

sure The organization controls the 

iB-tc oa.st radio program prepared by the 

X; ar currently being aired by NBC. 

* + * 

Renlaig Anne Revere, who resigned, Lyle 

- 

been appointed to the board of 

- -.. ;i Actors Guild to serve until the 

nual ection in November. Miss Revere 

plaini she had chosen to resign from the 

IC ictorate because of her refusal to 

Ber !rtain questions when she recently 

I call as a witness in the house com- 

Itee . 

un-American activities' probe into 

wed ommunist activity in Hollywood. 

* * * 

Sage of hourly workers in the studios 

Wed n increase in April over the preced- 

( nioh and also were higher than the 

>»«e:i April 1950, it was reported by the 

Worn labor statistics department. Film 

iployi here earned an average of $104.66 

*y n April 1951, as compared with 

•tW March and $9.42 in April 1950. 

* * + 

"tract demands will be presented to 

f-rs late in July by the Screen 

"- 'uild, which will press for salary 

•"5 offset cost-of-living increases and 

's««to renew talks as concerns pensions 

* he.h benefits. 

Bw ton Drive-In Open 

*^TON, IDA.—The Auto-Vue Outdoor 

••tfiias 

been opened for the summer sea- 

' "I ighway 95 in north Lewiston. The 

ler as a new amplifying system with 

Bvidl s speakers. 

20th -Fox Forces Gather 

For Sales Conference 

HOLLYWOOD—For the first time since before 

World War II, 20th Century-Fox's studio 

brass will be the hosts at a national sales convention 

when home office executives and 

field representatives assemble here Tuesday 

1121 for a four-day conclave. It is the first 

national sales parley to be staged by the company 

since 1948 and will continue tlirough 

Friday (15), with business meetings to be 

staged at the home offices of National 

Theatres. 

PLAN TO STIMULATE BUSINESS 

Release plans for the balance of the current 

season, with emphasis on advertising, 

publicity and exploitation campaigns to 

stimulate a weakening boxoffice trend, will 

be among the topics due for a thorough discussion. 

The delegates also will view a number 

of completed pictures and will be informed 

of the studio's production blueprint 

for the next several months. 

Heading the visiting delegates will be 

President Spyros Skouras and Al Lichtman. 

vice-president in charge of sales; William C. 

Gehring, assistant general sales manager; S. 

Charles Einfeld, vice-president in charge of 

advertising, publicity and exploitation; Joseph 

H. Moskowitz, vice-president and studio 

representative; Edwin W. Aaron and Arthur 

Silverstone, western and eastern sales managers. 

Branch managers and field personnel representing 

exchanges in the key U.S. and Canadian 

cities also will participate in the 

business meetings, scheduled to be held in 

roundtable style. 

20TH-FOX SLATES 40 FILMS 

In New York, prior to the convention opening, 

Lichtman at a press parley declared 20th- 

Fox is mapping a 40-picture slate for the 

1951-52 season. It was expected that details 

of that schedule would be revealed at the 

forthcoming conclave. 

Hosting the visiting will be Joseph M. 

Schenck, executive production head; Darryl 

F. Zanuck, vice-president in charge of production; 

Harry Brand, studio advertisingpublicity 

chief; and the Westwood film 

plant's various department heads and contract 

producers. 

Among the completed pictures to be 

screened for the conventioneers are "David 

and Bathsheba," starring Gregory Peck and 

Susan Hayward and personally produced by 

Zanuck, which is scheduled for release in 

August; 

"Decision Before Dawn," filmed entirely 

in Germany, and for which special 

roadshow engagements may be planned, and 

"The Desert Fox," starring James Mason in a 

film biography of Nazi Gen. Erwin Rommel. 

Other 20th-Fox product completed and 

awaiting release are "As Young as You Feel," 

with Monty Woolley; "The Day the Earth 

Stood Still," a science-fiction drama; "Dr. 

Praetorius," with Cary Grant; "Friendly 

Island," a Technicolor musical; "The Frogmen," 

World War II opus starring Richard 

Widmark and Dana Andrews; "The Guy Who 

Came Back," with Paul Douglas; "Kangaroo," 

filmed in Australia, starring Tyrone Power; 

"Mr. Belvedere Rings the Bell," toplining 

Clifton Webb; "No Highway in the Sky," 

lensed in England with James Stewart and 

Marlene Dietrich as the co-stars; "Take 

Care of My Little Girl," with Jeanne Grain; 

and "A WAC in His Life," comedy with June 

Haver and William Lundigan. 

SEVERAL OUTSIDE SOURCES USED 

From outside sources, for release by 20th- 

Fox, will come "Chuck-a-Luck," produced by 

Fidelity Pictures, starring Marlene Dietrich; 

"A Millionaire for Christy," a comedy produced 

by Bert Friedlob's Thor Productions, 

starring Eleanor Parker and Fred MacMurray, 

and two entries from the Joseph Bernhard-Anson 

Bond unit, "East Is East" and 

"What Is My Sin?" A multiple-picture release 

deal has also been set with Producer 

Edward L. Alperson. 

Four pictures currently are in work at the 

studio, with several others being readied for 

early starts. Additionally, at least 20 more 

are in various preparatory stages to keep the 

productional assembly lines moving during 

the balance of the year and well into 1952. 

Jap Producers Feted 

HOLLYWOOD—On their first visit to the 

U.S., Takejiro Ohtani, president of the 

Shockiku Film Co., Japanese production-distribution-exhibition 

firm, and K. Shirai, producer 

affiliated with the company, were 

luncheon guests of Y. Frank Freeman and 

Cecil B. DeMille at Paramount during a brief 

Hollywood stay. They came in from Tokyo 

for conferences preliminary to the dissolution 

of the Motion Picture Export Ass'n in 

Japan. Ohtani and Shirai continued on to 

Washington and New York. 

'XOFCE June 9, 1951 

43

' 

' a 

! ' 

' 

' 

• 

.! 

' 

'm Hr^ 

STUDIO PERSONNEUTIES 

Barnstormers 

RKO Radio 

Doffing his sombrero and six-shooters, TIM HOLT 

heads for New York in July for a series of appearances 

in behalf of "His Kind of Woman," in which 

he stars with Jane Russell and Robert Mitchum. 

TONY MARTIN made a guest appearance at the 

National Press club ball in Washington, and was 

also a headliner at a Korean war relief rally 

there. 

Warners 

STEVE COCHRAN, VIRGINIA MAYO and MICHAEL 

O'SHEA made personal appearances at the Paramount 

Theatre in San Francisco Friday ( 1 ) in connection 

with the opening there of "Inside the Walls 

of Folsom Prison," in which Cochran stars. 

Blurbers 

20th Century-Fox 

IRVING RUBINE has joined the studio's drumbeating 

staff on a special assignment to accompany 

actor Francis X. Bushman on a barnstorming tour 

in connection with \he upcoming release of "David 

and Bathsheba " 

Brieiies 

Metro 

"Fishing Feats" is in preparation by Pete Smith 

as a two-reeler highlighting the salmon-spearing 

techniques of Indians over the Celillo Falls in the 

Columbia river. 

Cleffers 

Warners 

Musical score for "As Time Goes 

prepared by MAX STEINER. 

Meggers 

By" is being 

Metro 

ALEXANDER HALL was inked to direct "The Big 

Cast," musical to be produced by Joe Pasternak, 

with Mario Lanza and James Whitmore toplined. 

Monogram 

REGINALD LE BORG will direct Producer Hal E. 

Chester's "Joe Palooka in Hitch-Hike Killer," which 

will feature Joe Kirkwood and Cathy Downs. 

Paramount 

Production reins on "Adobe Walls," film version 

of a W. R. Burnett novel, have been assigned to 

PAT DUGGAN. 


JOSEPH NEWMAN will pilot "Red Skies of Montana, 

Samuel Engel production to star Richard 

Widmark. 

Warners 

Signed to a term contract, H. BRUCE HUMBER- 

STONE draws the directorial reins on "Here Come 

the Girls," which will be produced by Robert 

Arthur. 

Options 

Columbia 

Gene Autry's femme lead in "Valley of Fire" is 

GAIL DAVIS, her seventh consecutive assignment to 

an Autry starrer, PAT BUTTRAM was handed the 

comedy lead in the Autry western, to be produced 

by Armand Schaefer for the Autry unit. RUSS 

HAYDEN drew a top role. 

ALFONSO BEDOYA, Mexican character actor, was 

added to the cast of "California Conquest." Role 

of the principal heavy in the Cornel Wilde starrer 

will be enacted by JOHN DEHNER. Lew Landers will 

meg the Sara. Katzman production. 

GORDON JONES has been signed for a character 

lead in "Corky of Gasoline Alley," being produced 

by Wallace MacDonald. 

Drama student RICHARD GRAYSON drew the male 

lead in "Chain of Circumstances." Femme lead 

is MARGARET FIELD. Cast in the picture was 

MARTA MITHOVICH. 

JUDD HOLDREN will have the romantic lead opposite 

Frances Langford in "Purple Heart Diary," 

with LARRY STEWART also inked for Sam Katzman's 

production. Booked for the picture was BRETT KING. 

Independent 

Comic ARCHER MacDONALD was inked for "Gei- 

to be produced in Japan by George Break- 

and Ray Stahl. 

sha Girl," 

ston 

Metro 

Cast in "Lone Star," which toplines Clark Gable, 

Ava Gardner and Broderick Crawford, was char- 

44 

acter player ED BEGLEY. Vincent Sherman is directing 

for Producer Z. Wayne Griffin. 

Paramount 

Added to the "Aaron Slick From Punkin Crick" 

roster was VEDA ANN BORG. 

SUSAN MORROW, of the studio's Golden Circle of 

young players, and IAN MacDONALD were added 

to the cast of Producer Mel Epstein's "Warbonnet." 

Producer Hal Wallis signed VINCENT EDWARDS, 

TV actor, to a long-term contract. 

Producer Nat Holt added LAURA ELLIOT to the 

cast of "The Denver & Rio Grande," which stars 

Edmond O'Brien and Sterling Hayden. 

RKO Radio 

MILDRED DUNNOCK, Broadway stage actress, was 

set by Producer Samuel Goldwyn for a role in "I 

Want You," starring Dana Andrews, Farley Granger 

and Dorothy McGuire. 

BRIAN DONLEVY was tagged lor the starring role 

in "Slaughter Trail," being produced and directed 

in Cmecolor by Irving Allen. 

Republic 

Signed for "The Quiet Man," to be filmed in Ire- 

the star spot, 

land by John Ford with John Wayne in 

were VICTOR McLAGLEN and WARD BOND. 


Nightclub comedian FRANK FONTAINE was booked 

for the Charles Brackett production, "The Marriage 

Broker," which wilt star Thelma Ritter. 

SHIRLEY YAMAGUCHI, Japanese actress, has been 

cast opposite Don Taylor in the Anson Bond-Joseph 

Bernhard production, "East Is East," being megged 

by King Vidor. CAMERON MITCHELL was added to 

the toptine cast. 

United Artists 

Producer Frank Melford's Ventura Pictures inked 

TRACEY ROBERTS for the femme lead in "Fort 

Defiance," which stars Dane Clark and Ben Johnson. 

The historical western will be megged by John 

Rawlins. 

Producer Philip Waxman booked HOWLAND 

CHAMBERLIN, RALPH PET'ERS, EMIL MEYER, ED- 

MOND COBB and JANET BRANDT for supporting 

spots in "The Big Night," which Joseph Losey is 

megging with John Barrymore jr. and Preston Foster 

in the leading roles. 

ROSS ELLIOTT was signed by Producer Peter 

Berneis for the cast of "Chicago Calling," the Dan 

Duryea starrer which John Bernhardt is megging. 

Universal-International 

Broadway actor FRANK SILVERA will make his 

screen debut m the Audie Murphy starrer, "The 

Cimarron Kid," which Ted Richmond is producing 

in Technicolor. Stage and screen player JOHN 

HUBBARD was booked for the film. 

A featured spot in "WeeV-End With Father," starring 

Van Heflin and Patricia Neal, goes to RICHARD 

DENNING. The Ted Richmond production is being 

directed by Douglas Sirk. 

JULIA ADAMS drew the femme lead in the William 

Powell starrer, "The Treasure of Franchard," which 

Ted Tetzlaff megs for Producer Leonard Goldstein. 

CHARLES DRAKE also joined the cast. 

Set for the cast of "Finders Keepers," starring 

Tom Ewell, was character actor DOUGLAS FOWLEY. 

Warners 

HELENA CARTER, as the feminine lead, GERTRUDE 

MICHAEL and FORREST TUCKER were signed for 

"Bugles in the Afternoon." BARTON MacLANE was 

signed for a featured part in the Ray Milland vehicle. 

JOHN PICKARD and SHEB WOOLEY are cast 

additions. 

Added to the cast of "Starlift" was RICHARD 

WEBB. 

WILLIAM BAKEWELL was ticketed for "Come Fill 

the Cup," the Henry Blanke production toplining 

James Cagney. 

Handed a top role in Producer Bryan Foy's "The 

Tanks Are Coming" was PHILIP CAREY. The World 

War II drama, starring Steve Cochran, will be 

directed by Lew Seiler. Ticketed for the film was 

JAMES DOBSON. 

Scripters 

Paramount 

Set to work on the screenplay of "Famous," 

which will star Ring Crosby, was ROBERT CARSON. 

The opus will be produced by Pat Duggan. 

RKO Radio 

DAVID DORTORT is adapting the Ferenc Molnar 

story, "I Saw Him First," for Producer Samuel Goldwyn. 

It is being readied as a starring vehicle for 

Farley Granger, Joan Evans and Ruth Roman, the 

latter on loanout from Warner Bros. 

Republic 

Screenplay of "Captive of Billy the Kid," forthcoming 

Allan "Rocky" Lane sagebrusher, has been 

completed by RICHARD WORMSER. 1 

will produce and direct. V 

JOE and FRANK DILL are teamed on 

("- 

play of "Wêre Are You Going?" an a i 

ihe Martha Cheavene novelette, "Crossu 

Story Buys 

Columbia 

( 

"The Sniper," an original by Edna r 

Anhalt, was purchased by the Stanley 

I 

The story of a sex maniac will be script 

Brown. 

Metro : 

With Jack Cummings assigned to proc 

can Village," a novel by Josephine Nigcf 

quired. Location scenes will be filmed") 


"There's One m Every Town," a ne 

James Aswell, was acquired for early jj 

Warners 

; 

"No Pets Allowed," a Saturday Evenin 

by Roderick Lull, was purchased for piiî 

a two-reeler. 

Technically 

Columbia 

"Valley of Fire" is being photographci 

Autry Productions by WILLIAM BRADFC 

y 

m* 

jv 

osl; 

Independent 

JACK COSGROVE was signed as sp-fL. 

director for the King Bros, production, 'li^Bff 

Metro 

"Singin' m the Rain" will be photcl 

Technicolor by lOHN ALTON, with MAH'lset 

in the assistant director spot. 

Art director assignments include URIE 

to "The Plymouth Adventure" and JAC 

"Belle of New York." 

Paramount 

New art director assignments incluc 

ANDERSON on "Son of Paleface," EAjl' 

on "Anything Con Happen," WALTER. 

"Shane," FRANZ BACHELIN on "The D' 

Grande," WILLIAM FLANNERY on "Warl? 

HENRY BUMSTEAD on "Somebody Love 

RKO Radio 

CARROLL CLARK was named unit art'; 

"High Heels." 

Republic 

The crew junketing to Ireland for 1. 

filming of "The Quiet Man" include LEE 

unit manager on the John Ford-Merian 

production; WINTON HOCH and ARCI 

cameramen; JOHN MURRAY, film editor 

SMITH, assistant director, and FRANK 

art director. 

Universal-Intemationat 

Art director assignments include .XA ': 

GOLITZEN to "The Treasure of Franchor , RO . 

' 

BOYLE to "Week-End With Father," NAT N II 

to "Meet Danny Wilson" and HILYARD ,j;Ofl|. 

"Here Come the Nelsons." ^ 

Title Changes 

Independent 

"A Night in a Geisha House" 

Prod.) to GEISHA GIRL. 

(Ere 

iove ' 

.KA^.^ 

"TAfli 

toai. 

Monogram 

"Oklahoma Outlaws" to OKLAHOMAr-STl {, 

Republic 

^ ^ 

"Rangers of the Golden Sage" to ARI W S 

HUNT. 

20th Century-Fox ,i j. 

"Skid Row" (Bernhard-Bond Prod.) t-VH^ 

MY SIN? :^ 

, 

Universal-International :- 

"Fine Day" to THE LADY FROM TEX/- h 

Warners 

"Force of Arms" to THE DAWN ^S C S. 

"The Gus Kahn Story" to WISH I HAT GB 

Film 'Mann' for Vide. 

HOLLYWOOD—"Horace Mann, 

in a new series of six TV subject: 

the lives of great Americans, has b 

in production under the banner 

Picture Television Center by Ja£' 

and William Norins. Walter Colir 

ging for the Emerson Film Corp. 

followed by film biographies of Su;' 

thony, Booker T. Washington, El: 

Andrew Carnegie and Abraham Li 

BOXOFFICE 

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Another highly significant straw indicating 

how the winds of the industry are blowing 

is to be found in the announcement that 

Paramount Pictures has acquired an interest 

in the reorganized International Telemeter 

Corp. Telemeter, which has been in the process 

of development since 1948, involves a coinoperated 

attachment which, it is claimed, 

can be added to any television set, and 

through which revenue can be garnered 

through the telecasting of motion pictures, 

sports events, educational programs and the 

like. 

The corporation is headed by David L. 

Loew as president and Carl Leserman as executive 

vice-president. Two Paramount officers 

also are active in the firm. Paul Raibourn, 

a Paramount vice-president, is the 

ITC's board chairman, and Eugene J. Zukor, 

of the studio's talent department, is secretary-treasurer. 

While Telemeter thus far has no plans for 

the production of video entertainment. Paramount's 

participation therein is just another 

signpost pointing up the growing liaison between 

motion pictures and television, a union 

which cannot be avoided or minimized, no 

matter how much it may be resented or 

opposed by certain segments of the industry. 

Prom those enterprising catch-as-catch-can 

space-snatchers, Blowitz and Maskel, intelligence 

that Mike Frankovitch and Dr. William 

Szekely have "acquired rights" to Boccaccio's 

"Decameron" for filming in Italy as 

a television series. 

Just how and from whom Frankovich and 

associates acquired the rights, Blowitz failed 

to chronicle. "Decameron," which was first 

published in 1353. has been in public domain 

for approximately 600 years, although Breezy 

Bill hasn't been around quite that long. And 

as concerns its acceptance as polite family 

literature it has been in the dog house for 

almost the same length of time. 

Which poses some questions as to how 

Frankovitch, et al, can adapt it to television 

for consumption by the average household's 

li'l darlin's, who ai-e going cockeyed viewing 

video. 

*- 

John del Valle, Hollywood's leading exponent 

of the theory that imagination does 

better than news in publicity releases, burdened 

the mail with an item to the effect 

that "several days before Nat Holt brought 

his troupe home from Sonora, he arranged 

with Chief Pau-Tauk-Te of the local Me- 

Wuk tribe to make medicine for a run of 

good weather for the few days remaining of 

the location schedule." 

If Chief Pau-Tauk-Te can make medicine 

that will protect editors from such Del Valleian 

drivel, he's wasting his time with the 

Me-W'uk tribe. There's steady and lucrative 

employment awaiting him in Hollywood. 

HOFCE June 9, 1951 45

.., 

three complete programs for a chil 

urday matinee. It is not intended, 

ôndcM ^cfront 

By JOHN SULLIVAN 

go in for too much production at 

experience has been gained as t 

of film which is most needed by 

nile audiences. Even if the amou 

! 

) 

! 

'ev( 

ce 

he 

iej 

!ive 

THE COUNCIL OF THE Cinema Exhibitors 

Ass'n has turned down a compromise proposal 

about the allocation of the new cinema 

taxes which was put to them by Sir Wilfrid 

Eady of the Treasury. Tlie compromise was 

offered in answer to the scheme put forward 

last week by the CEA and when the terms 

were offered to CEA delegates at their annual 

conference at Bournemouth they were 

rejected by a large majority. Opposition to 

the scheme was led by R. H. Dewes of the 

Rank organization and Sidney K. Lewis representing 

the Associated British circuit. With 

the weight of the three great circuits against 

it the voting of the independents brought a 

substantial majority in line against the proposals. 

At the same time the tax committee of the 

CEA was empowered to continue negotiations 

with the Treasury for a reduction and it was 

emphasized that a meeting should be sought 

with Hugh Gaitskell, the Chancellor, as well 

as with permanent officials of the Treasury. 

At this meeting, delegates will set out to explain 

to the Chancellor the high feeling that 

exists among exhibitors at the discrimination 

against cinemas in his budget. If money has 

to be found from somewhere to meet 

Britain's huge defense bill the live theatre 

and the football industry could both well afford 

to contribute a small amount in increased 

taxes. As it is, successive chancellors 

obviously have considered the cinema industry 

as a prize cow that will give unlimited 

milk if squeezed hard enough. 

Although the tax campaign has been going 

strong, in spite of setbacks for more than a 

year, the present fight has hardened the 

feelings of exhibitors and made them more 

determined than ever to go on fighting 

against the excessive tribute levied by the 

Chancellor. The petition against the tax 

which was organized by the CEA and which 

every cinema in the country has been urging 

its 

patrons to sign went to the house of commons 

this week with, it is believed. 4,000.000 

signatures. When that part of the finance bill 

that concerns the new tax comes before the 

house next w-eek time it is likely that the opposition 

will table an amendment seeking to 

cancel the clause by which the tax is raised. 

Some agreement must be reached over the 

question before long since it is obvious that 

the government is worried over the plight of 

the British film production industry and the 

exhibitors have threatened to cease payments 

into the production fund when the first 

year's scheme ends in October if their present 

arguments against the tax are ignored. 

* * * 

THE AUDIENCE AT THE PLAZA, Regent 

street, has been conditioned for years to like 

the Paramount product of slick thrillers and 

Bob Hope comedies. Normally those British 

pictures that play there to meet the theatre's 

quota requirements have an unhappy time; 

some of them are taken off after a week or 

even after three days. 

Its current offering deserves a happier fate, 

for it looks very much like being a big contender 

for the boxoffice picture of the year. 

Titled "Laughter in ParadLse" it was produced 

and directed for Associated British 

by Mario Zampi and stars Alastair Sim, Pay 

Compton, George Cole, Guy Middleton and 

46 

Beatrice Campbell. A traditional British 

farce but made to a quick pace, it should take 

as much money as "The Happiest Days of 

Your Life" when released over Associated 

British Cinemas circuit. 

The picture opens with the four heirs to 

the estate of a wealthy practical joker being 

invited to the reading of the will. They find, 

to their horror, that as a condition of each 

inheriting $150,000 they must do something 

that is completely foreign to their natures. 

A shy, retired captain in the army pay corps, 

who writes thrillers under a false name, must 

spend 28 days in prison; his cousin, a bad 

tempered woman who makes her servant's life 

a misery, must serve the same length of time 

as a domestic servant without being dismissed; 

the timid bank clerk must hold up 

his bank manager at the point of a gun and 

sustain the masquerade for at least two minutes 

and the last of the quartet, a gay bachelor 

who loves and leaves, must marry the first 

unmarried woman to whom he speaks after 

hearing the terms of the will. 

The critics of the lay press have received 

the film in their usual lukewarm way and 

dismissed it as stereotyped as if there is such 

a thing as brilliantly original comedy. Stereotyped 

or not. the press show audience roared 

its head off at Sim and Cole's fine fooling 

and it is safe to say that less sophisticated 

audiences will do the same. 

* * * 

A COMPANY IS TO BE SET UP by the 

British Production Fund to make children's 

films with the 5 per cent allocation, which the 

fund is allowing for this purpose. The new 

concern probably will be called Children's 

Film Foundation and during its first year 

will have roughly $180,000 with which to make 

films. If the Eady plan is continued and extended 

as at present visualized the company 

should have roughly doubled that amount 

from the fund during the next fiscal year. 

How many films this sum will 

provide has 

not yet been decided, but it is estimated that 

$180,000 will probably provide one feature 

at $60,000, two others at $30,000 each and ten 

shorts at an average of $6,000 each—roughly 

TV Filmmakers \o Use 

'Decameron' Yarns 

HOLLYWOOD—Boccaccio's lusty "Decameron" 

stories are headed for video 

treatment with the formation of the 

Amerit-Telefilm Corp. by Mike Frankovitch 

and WiUiam Szekely. Thirteen of 

the yarns will be filmed in Rome, at the 

Scalera studios, in 27-minute episodes, 

with present plans calling for three episodes 

to be tied together as a feature for 

later release. 

Camera work is scheduled to start in 

Italy in October. The first three screenplays 

have been completed by Geza Herczeg. 

Frankovitch recently produced "Fugitive 

Lady." a Janis Paige starrer, in Rome and 

the picture is being distributed in the 

western hemisphere by Republic. 

the new company each year sho \ 

constant the funds available woui 

increase year by year as each 

i 

rely on as many as 1,200 bookini, 

dren's clubs and revenue from 

ret 

in 

n ( 

would be added to the amount 

i 

nte 

the production fund. 

j 

One important point that was ted 

that these films did not date sino; ie( 

ence changed year by year and 

| 

7 1 

be shown again at the same cine; afl 

lapse of three or four years. 

'Ace' Will Open oi 1! 

On Four Star Scr 

HOLLYWOOD—Paramount's 

Hole," starring Kirk Douglas and^ni 

ling, will start its local prerelease (/age 

at the Four Star Theatre Friday ..5) i 

minimum run of eight weeks. It wsjsirw 

and directed by Billy Wilder. 

.* * * 

The Four Star opening will fol b; 

day the film's world premiere Th i.daj 

at the Sunshine. Kimo and State ;;atl 

Albuquerque. Douglas and Miss £ lin 

appear and the premiere celebrati alM 

be highlighted by a parade ai ; ou 

charity barbecue. % 

* * * ! 

Warners' Technicolor weste > 

Worth," will be world-premiere^ in 

Worth Wednesday (13 > with Ram'jh 

who stars with David Brian 

Thaxter. booked to appear at the ' 

rth 

atre. Following the premiere, "P j W 

will open in 500 situations in l.as, 

nessee, Arkansas, New Mexico ,d 

homa. 

In a unique booking deal. All, 1 

"I Was an American Spy" and :;nogn 

"Cavalry Scout" opened siraulti ;Ouslj 

the Los Angeles metropolitan an Wed; 

day (6) in 19 situations, includin en u 

of the Pacific Drive-In chain. Tl^dayi 

booking involves two local first ru - they 

ace and Hawaii, the Paradise in ,ie %. 

Chester district, the Colorado ir 'asaq 

the Sherman in Sherman Oaks, tl Magi 

and Major in Burbank, the Mesîn C 

Mesa, and the New Park in Huntii /On I 

as well as the ten drive-ins. \ 

* * * 

"Tales of Hoffmann," Briti; prod' 

musical fantasy being distributed the 

by Lopert Films, opened at the L;,el Tl 

tre, with Ronald Colman, Mlriai^Hopl 

Carmen Miranda, Ann Sherid:^ Gl 

Rogers, Teresa Wright, Eddie ^lert.- 

mund Gwenn and others amonsyhe f 

nighters, I i 

* * * 

!£ 

' 

Lippert Pictures' "Little Big 'im" 

given its western premiere Fridaj'i) at 

Paramount Theatre in San Frai xo, i 

John Ireland, Joanne Dru, Lloyd *dgeS; 

Marie Windsor appearing. The 'upe 

accompanied by President Robert L'Pl 

Murray Lerner, executive produce and 

liam Pizor, vice-president in cha,-' oi. 

eign distribution. 

BOXOFFICE 

3y 

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jesr: 

I

. i wo 

motion 

' 

in 

"n Power Demands 

,rieti Dress; No Pay 

0("iD—Pointing out that four of 

e films in which he has starred 

dio were costumers, and that he 

It a I'dern-dress yarn next as a change 

kff Tore Power balked at his asslgnth 

Century-Fox's "Lydia Bailey," 

-leriner production headed for an 

;\ start. Tt is a film version of a 

ovcl by Kenneth Roberts. 

ly, and for the first time since 

.lit company in 1935, Power has 

plaii on suspension. He has just re- 

I 

(d frn London, where he starred with 

"Men of Two Worlds." 

the second player to draw a sus- 

:Oth-Fox in recent weeks. Betty 

tiiken off the payroll after balk- 

• 

slie had asked for more time bennients. 

Fettures Undergoing 

"iig at RKO Studio 

1 I ;?en 

.'OOD — RKO's studio cutting 

reached a record peak with 15 

iiig snipped for shipping to New 

now and the end of Septemothers 

being assembled from 

ipervision of James Wilkinson, deennead, 

the features in various stages 

Wltii are "Sons of the Musketeers," 

jkHiway," "His Kind of Woman," "The 

t Hf Found," "The Narrow Margin," 

oa.' Roadblock," "Flying Leathernecks," 

iRaet." "Behave Yourself!" "The Blue 

the Loose," "The Half-Breed," 

•-'ts 

to Broadway," "Jet Pilot," "The 

'. -• 

Story" and "Slaughter Trail." 

be in Eugene Remodels 

BGE-:. ORE.—There have been no weekpe.s 

for the past three weeks and 

le no pictures screened at all he- 

&Jie U and 15 while final touches are 

k ii the extensive remodeling of the 

Theatre here, according to man- 

Robbins. 

te 

Juiur Studios to CBS 

OLLWOOD—Another site for the manupK 

' 

pictures passed into the 

te orv interests with the lease by CBS 

Iks !jT\est studios, formerly the Larry 

'ir.o'i 

studios, here. The radio-TV netutilize 

the lot's facilities for the 

:f and storage of video scenery 

^ i5 

"U.c.. 

fUMACH 

SPECIAL 

TRAILERS 

... CAN'T BE BEAT 

FOR SHOWMANSHIP 

SPEED and QUALITY 

World Premiere Means Work for All 

It took all these people to arrange for the three-theatre world premiere of Paramount's 

"Ace in the Hole" June 14 at the Kimo, Sunshine and State theatres in 

Albuquerque. N. M. Standing third from left is Harold Brown, manager of the Sunshine, 

while Ray Hazlett. manager of the Kimo, is sixth from left and Price Hennan, 

manager of the State, is second from right. In the seated group. Bob Quinn, Paramount 

exploitation representative, is on the left; George Tucker, city manager of 

Albuquerque Exhibitors, Inc., is second from left, and Herb Steinberg. Paramount home 

office publicity man, is seated at the right. Others in the photo include radio station 

managers, program directors, police directors, motor car company heads, hotel managers, 

civic officials. Chamber of Commerce representatives and a women's club 

figure. 

SEATTLE 

Tames D. O'Connell, city manager for Fox 

Evergreen Theatres in Spokane the past 

five years who has been transferred to 

Seattle, will take over the active management 

of the Fifth Avenue and also have 

charge of the operations of the Paramount 

and Coliseum. He started with the Paramount-Publix 

playhouse in California in 1928, 

joining the Evergreen organization in 1933 as 

manager in Eugene, Ore. . . . Visiting Oscar 

Chiniquy, manager of National Theatre Supply, 

is his daughter, Mrs. William Stahl and 

family from Los Angeles. They will be here 

for about two weeks, 

. . . Visiting on 

L. O. Seley, manager of Manley-Burch 

Popcorn Co., and Chuck Brydsen, service 

manager, have returned from eastern Washington 

and eastern Oregon. Brydsen has 

taken charge of the firm's service department 

and will work out of Seattle, covering Wa.shington 

and Oregon. Other Manley news includes 

an order by Mr. and Mrs. O. Goodrich, 

of the Vista Theatre at Emerson for an 

Aristocrat model machine 

the Row were Corbin Ball and John Lee, who 

operate the Columbia Basin theatres at 

Ephrata, Moses Lake, Coulee City and Soap 

Lake. 

Mr. and Mrs. Vance Weskill of Colfax were 

here to attend their son's graduation from 

high school . . . Amy and Bill Galloway were 

on vacation. He is office manager at Universal 

and she's a booking stenographer at 

20th-Fox, now on leave of absence. She will 

be replaced by Maria Fiorita . . . Rex Jackson, 

former assistant at John Hamrick's Music 

Box, has been named a.ssistant at the Music 

Hall, replacing Al Dent, who has resigned. 

Jackson's spot at the Music Box will be filled 

by Danny Boone, formerly merchandising 

manager of the Music Hall. 

On Filmrow were Chester Weaver, former 

booker and buyer at Onalaska; Junior Mercy, 

Yakima Theatre owner, who also picked up 

his two sons who were attending Lakeside 

School; Lionel Brown, Princess Theatre, Edmonds; 

Mike Barovic, Puyallup. and Mickey 

De Leo, Rose Theatre, Port Townsend . . . 

Visiting local offices last week were Lindsley 

Parsons, Monogram producer from Hollywood 

and Mack Felix, Monogram Portland 

branch manager. 

Mrs. Ella' V. Purvis, widow of George B. 

Purvis, who was a well-known theatre builder 

and architect until his death 15 years ago. 

died recently at the age of 75 . . Alice Jean 

. 

Higgins. daughter of F. M. "Pete" Higgins. 

was married June 9 to Robert C. Lorentz, of 

the General Insurance company of America. 

Higgins is president of the Higgins Amusement 

company, which operates theatres at 

Bellvue, Burien, Kirkland and Lake City. He 

is also president of Spar Curb of Northwest, 

Inc., a drink dispensing firm. 

Retains Bigelow Series 

HOLLYWOOD—Jerry Fairbanks Pi-oductions, 

now merging with Official Films into 

an expanded TV production-distribution organization, 

has been set for the second year 

to produce the Bigelow Theatre series of 30- 

minute video dramas. Frank Woodruff, of 

the Hollywood office of the Young & Rubicam 

agency, will again direct. 

Teachers Assigned 

Peggy and Marie Mixon, dancing school 

teachers, have been assigned roles in "Distant 

Drums," U.S. Pictures production. 

QUICK THEATRE SALES! 

Seven top-flight salesmen 

thoroughly experienced in handling all 

types of theatres, large and small, indoor 

and outdoor, ne ghborhood and downtown. 

WASHINGTON, OREGON, CALIFORNIA 

IDAHO, MONTANA, UTAH 

Inquiries Answered Immediately 

Write Irv Bowron, Sa'es Mgr. 

FRED B. LUDWIG, Realtor 

4229 N. E. Broadway PorHond 13, Ore. 

lOF- June 9, 1951 47

. . Robert 

. . Diana 

w( 

SAN FRANCISCO 

Diehard B. Wallace, assistant manager at 

the El Rancho Drive-In, San Jose, has 

been appointed manager of Hecker Pass 

Drive-In there , L. Lippert's new 

Terrace Drive-In, which opened here recently, 

is an unusual theatre installation. Instead 

of scooping out the earth to provide 

the customary flat surface, designer Gale 

Santocono tailored a drive-in to fit San Francisco's 

hilly contour. The parking area resembles 

an amphitheatre. 

The Showboat Drive-In in Tracy, which 

was reopened recently, is being managed by 

Don Smith, who continues to manage the 

Grand and Arlon there . . . Fifty local newspaper 

boys, who won a new subscription contest, 

went on an extensive tour of Paramount 

studios . . . Actress Jennifer Jones left the 

Vallejo airport by plane to entertain troops 

in Japan and Korea . Lynn and 

Mel Ferrer entertained wounded Korea veterans 

in Mare Island naval hospital, as did 

Eve Arden, Alexis Smith and Mercedes Mc- 

Tim Holt was in Salinas to 

Cambridge . . . 

lead a parade preceding the fifth annual 

junior rodeo. 

Publicist Anne Belfer of North Coast Theatres 

arranged a tieup with KGO for ten 

radio spots in exchange for a frame at the 

Orpheum Theatre on "The Fat Man." The 

radio station also provided 1,500 balloons for 

distribution to patrons. A stunt dreamed up 

by Graham Kislingbury. district manager, 

and executed by Miss Belfer with assistance 

from Mike Vogel, Universal exploiteer, was 

a luncheon for several prominent San Francisco 

figures, all weighing around 300 pounds 

and all guests of the Invisible Man. The 

stunt exploited the second half of the double 

bill, "Abbott and Costello Meet the Invisible 

Man." The stunt broke in local papers. 

Josephine Baker has been booked for a 

two-week stage appearance at the Golden 

Jack Nadler has 

Gate starting July 11 . . . 

been appointed assistant to Golden Gate 

Manager Mark Ailing. He was transferred 

THEATRE /ALE/ 

.ARAKELIAN 

rnAHCieco 

PHONE PROSPECT S-7146 

IN THE SMART STYLING OF THE NEW 

HEYWOOD-WAKEFIELD THEATRE CHAIRS 

Pacific Coos> Disfribufors 


from Brooklyn to replace Ed Craton, who resigned. 

On stage at the Paramount for the opening 

of "Inside the Walls of Folsom Prison," a 

west coast premiere, were Steve Cochran, 

Virginia Mayo and Michael O'Shea . . John 

. 

Norcop, publicist for Fox West Coast, had a 

record shop tieup for "On the Riviera," which 

did excellent business at the Fox. 

The Esquire in Oakland was closed by the 

Blumenfeld circuit Thursday (7). The 1,300- 

seater will be reopened in the fall. Also reported, 

but not confirmed, is the closing of 

the United Nations Theatre in San Francisco 

by Fox West Coast. The United Nations 

has about 1,200 seats . . . The Telenews 

here was robbed of $1,234 recently after a 

robber black-jacked Manager Donald Vroman 

and escaped. 

Fidelity Unit to Release 

Through Warner Bros. 

HOLLYWOOD^Release through Warner 

Bros, has been arranged for the forthcoming 

celluloid output of Fidelity Pictures, independent 

unit headed by Howard Welsch and 

A. Pam Blumenthal. Plans call for the 

launching of one feature every 40 days for a 

21-month period, beginning in August with 

the start of "The San Francisco Story," starring 

Joel McCrea. 

Fidelity recently completed one subject 

which will be released by 20th Century-Fox, 

"Chuck-a-Luck," with Marlene Dietrich. 

A three-picture distribution deal through 

RKO has been arranged for the newly 

formed American Pictures Corp., with the 

trio of films to be written and produced by 

Aubrey Wisberg and Jack Pollexfen. First 

of the three, "3000 A.D.," will go into work 

early in July at the RKO Pathe studios in 

Culver City. 

Officers of the new company are Alfred 

Zugsmith, president; Peter Miller, treasurer; 

and Oscar Cummins, vice-president. The 

Wisberg-Pollexfen team recently made "The 

Man From Planet X," now being distributed 

by United Artists. 

Acquires 'Every Town' 

SEATTLE PORTLAND SAN FRANCISCO LOS ANGELES 

23I8SEC0NDAVE. 1947 N.W.KEARNEY 243 GOLDEN GATE AVE. 1964 SO. VERMONT 

ELIiot 8247 ATwater 7543 UNderhill 1816 Rochester 1145 

"There's One in Every Town," a new novel 

by James Aswell, has been acquired for 20th- 

Fox production. 

j 

Ass'n of Utah-Idaw 

To Annual Round|^ 

SALT LAKE CITY—The golf 

and merrymaking are ' 

generally 

t|nai--l 

[ 

le .' i 

drawing cards but this year the an 

,i j :3 

ing of Utah and southern Idaho ii jen ' 

exhibitors will concentrate on bus :• 

j is < 

the Exhibitors' Roundup is hel n 

r< 

Lake City. 

t 

: 

The Roundup will be June 13-1 'ind" 

hibitors of the two states are e cte -' 

gather at the Ambassador club at ! 

JO i 

opening day for a luncheon a:li ai ', 

'' 

meeting. Ralph Trathen is chairm'. foi 

affair. Several important subjects: iclt 

' 

'' 

'; 

'^ 

election and discussion of biddini'rac '' 

and of business generally, are expi \"A 

\ 

brought up at this time. 

Later that evening, the Roundii%I '' 

under 'way officially with a cocli4 j 

sponsored by branch managers; a fet { 

per and Calcutta will be held at ê 1 

, 

house hotel. While this is going „ 

visitors will be guests at dinners a'sci 1 

ings. 

' 

, 

The golf tournament at Ftl'Do ' 

Country club, a 18-hole handle a ,; 

will take place June 14, with t'^ wi ^1 

again attending luncheons. Tha,,eve Z 

open house will be held at the Va'tyi '. 

On the final day, the victory dii'rd 

will be held at the Newhouse hotel; :; 

Arrangements for the annual j'ait i 

under the supervision of a commit i h( - 

by Shirl Thayne, W. Harry Sw loa i 

Clyde Blasius. They are being lUte ;: 

several members of Variety Tent 

Neil Ross New ManaJ< 

For Fox in Montrose 

MONTROSE, COLO.—Neil 

Ros:,;oi 

of Denver and more recently t^Bi 

Mont., is the new manager of the "ox 

atre here. He was introduced ' H 

Rice, district manager of Fox Inte oui 

Ross succeeds Ed Nelson, who waron 

to Laramie, Wyo., by Fox. Ross' 'om 

was an almost immediate transfi an( 

Intermountain division asked his 'e t 

the breach for a few days. Th'''bri 

stretched into days, weeks and the 't n 

of school but Mrs. Ross did the ju am 

now joined her manager husband i ân 

Neil Ross is a native of New Yorîdu 

in California and a Coloradoan :'' d 

He was secretary of the Colorado (;inil 

Commerce and the Denver Junto 'ha 

prior to joining Fox 15 months af H( 

with Fox West Coast before goingi; D 

and is married to a Boulder, Colo., rl 1 

he met while in the air corps. In lin 

managed the Babcock. 

Spokane and SeatthJ 

City Heads Trade Jo,| 

SPOKANE — Jack 

Hamaker 

from Seattle to succeed James O 

city manager of the Fox Evergree 

here. He has been city manager 

Evergreen and house manager o) 

Avenue Theatre in the coast city 

also served in managerial capacitif 

other Seattle theatres. 

O'Connell. who trades jobs with 

has already left for Seattle. 

aiDMI 

48 BOXOFFICE 

Ji 9,

. inger 

,! 

expected 

; epresentative 

. personalities 

. . George 

. . Fred 

k.T LAKE 

iiietition for pictures, which has 

jtlie first run situation in Salt 

«(or the past couple of years, is ex- 

[jbrtad to subsequent runs. Letters 

[ftain distributors this past week 

jid'Ung be opened. One operator 

jjurnt run theatre said several into 

request all companies 

tês to bidding by subsequents . . . 

, formerly with ELC, has joined 

Montana salesman. 

[endry, associate general manager 

ntain Theatres, and wife acquired 

,w when their daughter Barbara 

Frank H. Smith, 

betmc a bride . . . 

t girfr Paramount, and wife became 

:,s for the fifth time when their 

.ubara and husband had their seci 

son. 

.ilong Filmrow included Bernie 

:ia?er for National Screen; Jim 

en Artists executive; Walter Hofffor 

Paramount, who 

:-.itting for Bob Quinn, who was in 

e for the world premiere of "Ace 

,' and Mrs. John Angwin, opertheatre 

at Mountain View, Wyo. 

e Blue and Harold Lloyd were 

here last week. 

which has been running colder 

--e. has cut grosses at some drive- 

^ not helped indoor theatres too 

Xeatest bit of booking in the area 

ireat Caruso" in the Uptown The- 

- the National Music Festival in 

The picture, which was in Salt 

& a;-, d of the "premiere" performance 

the C'it, stayed for an extended run and 

atest business in town of any pic- 

;iths. 

. 

. 

. . . 

ihrelMiCormick, field representative for 

" ' 

a busy visit to Salt Lake last week, 

.xi to spend a couple of days obmission 

to exhibit a replica of the 

m "Kon-Tiki" and doing other 

iting the picture, which opened at 

Theatre Smith of 

jii ans a vacation in Las Vegas 

Tibbs, chief barker for Variety 

Dlld . 

(Cported on the recent Philadelphia 

itii. 

Gem in Hugo, Colo., First 

Link in New Samac Chain 

HUGO, COLO.— Sam Feinstein and Charles 

McCarthy have purchased the Gem Theatre 

here from Clarence Martin, who operated the 

house since June 1947. 

Martin goes to 

Bettendorf. Iowa, where he 

will also be associated in the theatre business. 

Feinstein and McCarthy, who are both 

from Limon, Colo., announce that they are 

forming a chain of theatres which will be 

know'n as the Samac Theatres. Tliey are interested 

in theatres in Haxtun, the Welton in 

Denver and the Lincoln in Limon besides the 

Gem here. 

The general policies of the theatre will not 

be changed and the house will remain open 

every night. The new owners expect to announce 

a permanent manager for the house 

shortly. 

DENVER 

Candits got $80 from Pauline Pulsipher, 

cashier at the Granada . Brown, 

film buyer and booker for the Black Hills 

Amusement Co., who has been in St. Luke's 

hospital for three weeks receiving treatment 

and blood transfusions, got good word from 

the doctors when X-rays showed nothing to 

operate for. Overwork apparently put him 

in the hospital. 

Harold Ironfield, recently a film salesman 

for 20th-Fox out of Omaha, has moved to 

Denver to sell for Tom Bailey, Lippert franchise 

owner. Ironfield will spend some time 

in the office before going on the road. Ironfield 

is a nephew of the late actor, Donald 

Meek. 

Oscar Cornwall has secured a permit to 

continue his drive-in at Truth or Consequences, 

N. M., formerly Hot Springs. 

Cornwall previously had a permit to build in 

another location and presumed he would have 

no trouble in getting the permit renewed, so 

went ahead building che 4O0-car $60,000 Palms 

Drive-In. He hopes to open it this month. 

Filmrow visitors included C. E. McLaughlin, 

Las Animas; Harry McDonald, Torrington, 

Wyo., and Albert Petry, Pagosa Springs. 

Salt Lake Tent Collects 

Quickly on Pledged Fund 

SALT LAKE CITY—Articles of incorporation 

for the Utah chapter of the United Cerebral 

Palsy Ass'n were filed in district court 

last week by members of Variety Tent 38. 

Even as the articles were filed, report of 

first collections in the drive by theatres in 

the area were being received by Sidney L. 

Cohen, campaign chairman. Tent 38, which 

has the fund drive as its Heart of Variety 

campaign, pledged a minimum of $10,000 to 

the cause for 1951, and, with the drive a 

month old, half of this amount had been 

collected. 

Casper Manager Married 

CASPER, WYO. — Fred Osborne, manager 

of the Rex Theatre, was married recently to 

Shirley Thomas. 

Improve Spokane Drive-In 

SPOKANE, WASH. — The East Sprague 

Drive-In, managed by Robert Feibiger, opens 

its third season with an enlarged lounge for 

women and improved concessions room. Additional 

landscaping and a larger marquee 

are planned. 

THE 

JUNE 

BRIDE 

TAKES A CHANCE- 

BUT 

YOU 

KNOW WHAT YOU 

GET 

WHEN YOU BUY 

^€Drive-In Chartered 

EA — Tlie Bridgeway Drive-In at 

h been incorporated at $75,000 by 

of Helena and John Delaney 

' 

Geagan of Butte. 

B OK IT NOW!!! 

'^' -100 is the world's most thril- 

'n; creen same. Now being used 

ûcssfully by hundreds oF indoor 

m utdoor theatres all over America. 

-( (or complete details. Be sure 

*"' riVe ieating or car capacity. 

J 

ywood Amusement Co. 

DEPT. B 

S3 . Wabash Avenue, Chicago 5, III. 

New Meridian Managers 

MERIDIAN, IDA.—A change in management 

accompanied the reopening of the Hiway 

30 Drive-In for the summer season. 

New managers are Mr. and Mrs. George W. 

Taylor of Napa, Ida., who have been in show 

business many years. Shows will be held each 

evening just east of this city. 

To Manage Ozoner 

FORT COLLINS, COLO.—C. D. Jarrett has 

sold his grocery department in the Dairy 

King store and gone to Nevada, Mo. to manage 

a drive-in theatre. Mrs. Jarrett will join 

her husband July 1. 

Theatre to Phil Kasson 

CAMARILLO. CALIF.—Phihp Kasson took 

over the Valley Theatre here recently. 

We 

hove the 

^pp Pb«a* 

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THEATRICAL EQUIPMENT 

WESTHM 

TêamxieiQmmHKO. 

337 GOLDEN CATE AVE.* HE 1-8302. 

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Ouf wid* contact! 

otmim you ot kHij 

for 

YOUR 

| nEr%l KEb 

THEATRE EXCHANGE CO. 

201 Fine Arts Bldg. Portland 5. Oreoon 

ttOFCE June 9, 1951 49

. . . Up 

. . Al 

. . Fair 

. . Walter 

. . Gene 

. . Barney 

igoi 

'' 

LOS ANGELES 

TXTeekenders at Las Vegas, the Nevada town 

known to Filmrowites as "Lost Wages," 

were such representatives of the local exhibition 

scene as Jack Y. Berman, Saul Mahler 

and Morrie Kleinman . Altschuler resigned 

as a salesman at Republic but at this 

writing has not disclosed his future plans 

from Oceanside to round up product 

from their two theatres there, the Margo 

and Palomar. were Fred Siegal and his son 

Robbie . . . Passing out the stogies—for the 

usual reason—was Glen Berge, whose family 

addition was named Deborah Lynn. 

Back from Minneapolis, where he inspected 

his theatre interests, was Saul Lebedoff, who 

reported that trade appears somewhat brisker 

than has been the case during the past several 

Bernie Wolf, western dis- 

months . . . 

trict manager for National Screen Service, 

took off on a six-week trek through his territory. 

. . . 

Al Wohl, manager of the Lennox, is one of 

the first showmen in this sector to take precautionary 

action following the recent, tragic 

pickup of a youngster in an outlying theatre 

and its subsequent slaying. He has set up 

a special section for his juvenile Saturday 

matinee trade, and permits adults to sit there 

only if they are the children's parents or can 

show authorization to accompany the youngsters 

into the theatre Paying the Row 

one of his rare visits was Louis Berkoff, onetime 

operator of a number of neighborhood 

houses, who is now in the real estate business. 

Among his interests are the buildings 

which house Herb Rosener's Esquire and the 

legitimate house, the Coronet. 

Visitors in the southland territory were Joe 

Grossman, owner of a drive-in in Braintree, 

Mass., and Samuel Baron jr., his associate 

. . . Russell Gaus, recently appointed MGM 

manager in Atlanta, began his film career as 

a salesman here. 

Michel Esponde Dead 

BIOLA. CALIF.—Michel Esponde, 46, owner-operator 

of the Biola Theatre, died unexpectedly 

at his home here while asleep on a 

divan. He moved here three years ago from 

Mendota, where he had operated a cafe 16 

years, and constructed the Biola. He is survived 

by his wife Alda and three sons, Harry, 

Jack and Michel jr., and brothers and sisters 

in France where he was born. 

_^ ^#^RDER BEIIER 

SPBBV 

QUAury 

ruicB 

SPECIAL 

TRAILERS 

f FKOM 

MOTION PICTURE 

SERVICE CO, 

125 HYDE ST. San Francisco 2Mlif. 

.>F 

GERALD L. KAltSK

' 

Kansas 

Kansas City franchises 

Lon T. Fid- 

T. R. Thompson 

ie[. widow of the former 

owner of the Monogram exchanges in 

the three cities. Thompson formerly was 

district sales supervisor for Walt Disney Pro- 

Thompson Quits Mono; 

{ 

iWThealre Circuit 

P* 'riy in the evening. m With 10 Houses 

INSA CITY — A new theatre circuit 

t lt3 pp 'arance here this week as Ed 

lunc. wiier of the Fiesta, and A. C. 

Kn City, Kas., combined 

K an ti'Ok over operation of a total 

«- i(atres in Kansas City and outiiri 

and Kansas. 

T&W Theatres, the combine op- 

Pii'sta, Strand. Colonial, Bagdad, 

and Vogue theatres in Kansas 

some under full ownership and 

r lease; the State in Kansas City, 

iska at Oskaloosa, Kas., the Cozy 

It, Kas.. Colum- 

and the Tiger at from Mi'S. 

Many of the houses have been 

heatres. 

ks a rapid advance on the local 

ue 

• in 

by 

February 

Terhune, 

and 

who came here 

took over operductions, 

headquartering here. 

,e Fiesta. Terhune said the deal 

ate the theatre operations had 

for Monogram, named H. L. Fi-ost, 

ig since his arrival in Kansas City, 

.... ek as the first indication of such 

Uganation. First indication locally came 

hf idrtisements for the five local thea- 

^ of which carried the slugline: 

heatre." 

said the majority of the theatres 

er ::iT&W banner had been leased, all 

B Impendent theatremen. No circuit 

involved. Wooten brought into 

'iiipany the State in Kansas City, 

u, a:u:he Vogue here, both of which are 

led b'lV. D. Fulton and which are leased 

Wooti. He also brought in the Oskaan^ 

Humboldt houses. 

Iked 30ut plans for further expansion, 

Siir.e .lid he and Wooten had made no 

;pansion plans, but that the cirbe 

was in Italy and Africa. 

enlarged if and when "we can 

:actory deals." 

i' 

sepi J. Jacobson Buys 

ardn at Davenport 

AVE'ORT, IOWA—Joseph J. Jacobson, 

• 

20 years owner and manager of 

Tlieatre here, has purchased the 

aer. leatre from the Tri-States Theatre 

II. ai will operate it in conjunction with 

Jacobson will operate the newlyouse 

under the name, the New 

^^ ill be no interruption in the prespictures 

at either house, Jacobson 

;jlans to show first run pictures at 

Oaiin most of the time, varying this 

iramwith choice second run pictures. 

*soi!aid that as soon as materials and 

bnie are available, he plans to make 

»! iprovements to the interior of the 

I Gsien. No change in policy at the 

> is mtemplated, he said. 

[ 

re\orks Are Stolen 

ES OI:jeS—The Polk county sheriff's 

tnvc-stigating the theft of about $40 

' fireworks from the Des Moines 

"i 

't-Iim S. E. 14th St. R. F. Gray, manf 

of le theatre, reported that about half 

"'6 reworks for an evening exhibition 

Mt

. . Paul 

' 

( 

I 

DES MOINES 

n Don Allen will become director of advertising 

and publicity for Tri-States Theatres, 

effective June 15. Allen filled this same 

post prior to his appointment as city manager 

in Sioux City, Iowa, three years ago. 

A. DON ALLEN 

Succeeding Allen in Sioux City will be Jimmie 

Redmond who has held the post of director 

of advertising and puWicity for the last two 

years. 

Carl Olson, former ELC manager, has been 

named salesman for 20th-Fox . Webster, 

Republic manager, returned from a sales 

meeting in Chicago . . . Norman Holt, salesman, 

and Lake Tilton, assistant shipper, are 

vacationing at Warner Bros. 

Don Bloxam, Iowa United Theatres, has 

returned from Washington where he attended 

the circus fans convention. Don is looking 

forward to the two circuses which Des Moines 

will have during the summer . . . Bill Johnson, 

Monogram manager, and his wife are 

DON'T WAIT 

making plans for the wedding in August of 

their son Ronald, in the navy, and Claire 

Gruneis of New Haven, Conn. Miss Gruneis 

is a student at Julliard School of Music in 

New York City which Ronald attended before 

entering service. He now is attending air 

school at Memphis, Tenn. 

Lee Henry, exhibitor at Lake View, Iowa, 

was host to Lou Levy, U-I manager, on a recent 

fishing and boating trip. After motoring 

around the lake with the anchor in the water, 

Henry ran out of gas and had to row for 

a mile and a half. No fish were caught during 

the expedition. Otherwise, all went well! 

Tri and Central States employes had a golf 

and picnic outing at Woodside Sunday (3). 

About 65 attended and had a fine time despite 

the rainy, cool weather. Prizes for low scores 

went to Lucille Wesp. Norman Tilden and 

Sil Vogl. Neil Adair won the award for the 

longest drive, and Mrs. Larry Day was winner 

of the putting contest. Dozens of other 

prizes were given during the afternoon. 

Dismiss Court Action 

Against Theodore Allen 

DES MOINES—Federal court records here 

show that the damage suit of four motion 

picture distributors against G. Theodore Allen 

of Guthrie Center has been dismissed. 

Allen, former owner of the Garden Theatre 

at Guthrie Center, was charged with inadequate 

accounting to the distributors on film 

rentals over a ten-year period. 

New Screen at Davenport 

DAVENPORT, IOWA—A new screen has 

been installed at the Esquire Theatre here, 

according to Horace Spencer, manager. 

Till Your Projector Breaks Down. 

Have It Overhauled Now in Our Modern 

Repair 

Shop. 

We Supply Loan Bp/ipment Free of Charge, 

DES MOINES THEATRE SUPPLY CO. 

1121-23 High St. Des Moines, Iowa 

Ralph Branton B 

In Marshalltown 

| 

DES MOINES—G. Ralph Branto I 

cently resigned as general manail 

Blank theatre interests in Iowa, I[ 

Nebraska, said last week he had t 

motion picture theatres in Mai; 

They are the Odeon and Casino.; 

acquired them from the S&M Corf 

| 

take possession within a few ' 

days 

said he would have a manager 

of their operations. 

Since leaving Tri-States, Brantorj 

engaged in television and motion i; 

tivities on the west coast and ha; 

filiated with the Horace Heidt ent! rise 

Pre-Rhoden Week T( r : 

By Fox Midwest Hec 

KANSAS CITY—Elmer C. Rho 

this week on his annual pre-Rhi 

tour of the districts 

in the Fox Mi 

cuit. Beginning Monday (4) in Ki as 

with the managers of District 1, tl 

manager met with his house mar :2rs 

heard their plans for exploitation ,lve 

ing and allied business builders fc ,he 

nual Rhoden week activities Jul; -14 

Rhoden's itinerary for the week: 

District 4, June 5; back in Kansas 

6, to meet with the managers in Ue 

'. 

rounding Missouri towns, District 

District 2, Thursday, June 7, anc 

District 3, on Friday (8) to wind up :e 

Rhoden week in the midwest di '.on 

nually winds up the National The. 

and is the managers' big business fhet 

Four Employes of TF; 

Get College Degreef- 

MANHATTAN, KAS. — Four et 

S! 

est 

'jivil 

eye 

TEI houses here graduated froi 'Ka 

State college. They were John S ;«r, 

Vue employe, who graduated in bi liess 

ministration; Joe Bechtold, chief i jecl 

John Rogers, gateman a 

ozoner, who received a degree in bi 

ministration, and Russ Pasmyer of 

ton, 

a general science graduate. 

,y, 

jfoi 

i 

yici 

ist at the Sky-Vue, a degree in ele ical 

gineering; 

16 s 

Church at Drive-In : 

STORM LAKE, 

ijiesa 

eC 

IOWA—Sundaj , 'nor 

drive-in church services, open to 

; 

'Son 

all faiths, will start here June .lat, 

Corral Drive-In Theatre. Sponsor" by 

men's council of the Lakeside Pr.-iytfl 

church, the services will start at a 

; 

with the Rev. C. C. Richardson a;,,ast( 

L 

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1819 W. Superior SI. SI. Louis 'K 

Duluth 2, Miim. 'P- °: 

Minneapolis 

52 BOXOFFICE Ju 9.

, 

ng 

: 

120 

, Iptown. 

•: 

Go 

- 

fox) 

Jiv:;ra' Grosses 130 

hce Kansas City 

fi^jis/; CITY — "On the Riviera" in four 

trf^ paced the first runs here, 

I'er cent in its opening week at 

Fairway and Granada. 

ia. Fox Midwest, Kansas City. Kas., 

,ido its first appearance in the 

neup and came off with excellent 

'his week marked the first time in 

lai a first run picture had been 

he city across the river. 

first run houses did exceedingly 

i-ek. "Gigi," at the Kimo, local art 

loclbye. My Fancy" at the Parafor 

Broke!" at the Midland 

per cent in opening weeks. 


1 :: Sriller) - 120 

lor Broke! (MGM); Once a Thiel 

120 

jled Cargo (RKO); Surrender (Rep). .110 

Goodbye. My Forney (WB) 120 

.r. Fairway and Granada—On the 

- 130 

irio Imza Appearance 

tk 'Cruso' in Omaha 

UiAH— The Great Caruso," playing a 

god v?k at the State, made 10 per cent 

.ige. It was coupled with "Home 

V." Local interest in the show was 

ving the personal appearance of 

.za at the Ak-Sar-Ben coliseum. 

1 fteher was a damper early in the 

>>i 

:!on Pass (WB); When the Hedskins 

100 

. . ; Lucky (RKO), A Lady Takes a 

OBce -'.l^-'), reissues 95 

keu--.ppointment With Danger (Para); The 

m; I-ers (UA) _ _ 125 

OBo-.-. Half Angel (20th-Fox) 90 

»-Ih.3recrt Caruso (MGM), 2nd wk.; Home 

— ^'y MGM) 110 

^rs oi the Plains (Rep); Texans Never 

Southside 1-1000 (Mono) _ 105 

jmecolis "Follows the Sun' As 

inten Weather Aids Grosses 

S:\y\POLlS—Winter-like temperatures 

^'ave the boxoffice a shot in the 

- ...ja.-t week, and grosses shaped up 

ttr f the most part. Among the newttsf. 

Follow the Sun" headed the pro- 

Bon. 3ood boxoffice performances conrt 

t be staged by the holdovers, which 

tooecOn the Riviera," "Go for Broke!" 

'"' 

" -Tiki," all in their second weeks. 

•le Did It (U-I).. 

_ .lov- the Sun (20th-Fox).. ......100 

k-u in 

Admiral 

tttrt 

MINNEAPOLIS 

Tônald Swartz's loop A.ster, usually using 

late runs and reissues with occasional 

first runs, is putting on a big newspaper 

advertising campaign for "Lila Leeds' Own 

Story"—"She Shoulda Said No (But Didn't)," 

described as "a startling expose of marijuana." 

The Lyceum, legitimate roadshow 

house, reopened with "Because of Eve," called 

"the story of life," to segregated audiences 

with nurses in attendance at all shows. The 

Grand, in the lower Loop, plays sex and 

other sensational pictures almost exclusively, 

and now the Fix, downtown sureseater using 

moveovers mostly, has its hat in the sex ring, 

too. with "French White Cargo." 

Harry B. French, Minnesota Amusement 

Co. president, departs again Wednesday for 

New York to discuss routine matters with the 

Ralph Pielow, transferred 

home office . . . 

here from Des Moines, took over this week 

as 20th -Fox branch manager, replacing M. A. 

Levy, who was promoted to district manager. 

Levy and Pielow shoved off this weekend for 

Hollywood to attend a sales conference . . . 

Herb Greenblatt, RKO district manager, a 

visitor . . . The MGM exchange is all dolled 

up. A redecorating job has been completed 

and a new lighting system installed so that 

it puts on a pretty new face and looks like 

a million dollars. 

Orville Anderson, Paramount cashier, vacationing 

in northern Minnesota . . . L. L. 

Garnant, LeRoy, Minn., exhibitor, was a 

Filmrow visitor . . . Jack Kelly, former MGM 

salesman here and now national short subjects 

and reprints sales repre.sentative, was 

in a few days . . Paul Weiss, Columbia 

. 

southern Minnesota salesman, is driving a 

new car ... A favorable boxoffice factor 

is the fact that employment in Minnesota 

reached an alltime high for any May last 

month with 814,000 on the job, according to 

the monthly report of the state division of 

employment and security. 

. . 

Newspapers are carrying ads telling of a 

talent hunt being conducted by Universal 

Pictures and Ironrite Ironers "to give some 

lucky person a career in motion pictures," 

with Ironite dealers supplying application 

blanks and information The municipal 

board operating the 

. 

Red Wing auditorium, 

the town's leading film theatre, have turned 

thumbs down on a proposal to operate a 

concession stand in it for the reason that they 

believe the stand would detract from the 

showhouse's dignity. 

Frank Hannon Week Set 

OMAHA—June 3-9 was designated Frank 

Hannon week at the Warner exchange In 

honor of the branch manager. 

Ronald Mosher to Drive-In 

CLEAR LAKE, IOWA—Ronald Mosher of 

Clear Lake has been named manager of the 

drive-in on Highway 18 east of Clear Lake. 

Mosher has been associated with all phases 

of theatre work as assistant to his father 

C. E. Mosher, manager of the Lake and 

Park theatres in Clear Lake. Ronald, who 

for the last two years has been employed by 

the Zeidler Concrete Co. of Clear Lake, replaces 

Don Brighton of Williams, resigned. 

County Chiefs Say Passes 

Don't Control Decisions 

MINNEAPOLIS—The fact that they receive 

passes to theatres and sporting events doesn't 

influence county commissioners or officials, 

it was contended at a county board meeting 

where Carl Schmidt, chairman of the township 

board in the area where the Starlite 

Drive-In is located, appeared to testify in 

favor of the ozoner's request for a lower 

valuation for tax purposes. 

Schmidt, in reply to a query, admitted he 

had received a .season pa.ss to the Starlite, but 

insisted the reduction was justified because 

the drive-in is the township's only big source 

of revenue. He said that the theatre's operators 

claim it's losing money, partly because 

of television and partly because of the brief 

outdoor season. The present $48,000 assessment 

results in a $3,708.25 tax bill. 

Board members said they, too, receive theatre 

and baseball passes, but, as one expressed 

it, "we don't let the free ducats influence our 

governmental decisions." 

The Starlite is one of five Twin City area 

drive-ins owned and operated by the Minnesota 

Entertainment Enterpri-ses, comprising 

a group of independent exhibitors. 

Berger Gives Up Hope 

For Arbitration Plan 

MINNEAPOLIS—Bennie Berger, a member 

of the Allied States board, has abandoned 

hope that the industry will set up an arbitration 

system, "as much as it's needed and 

notwithstanding how smart it would be for it 

to do so." In a statement here this week, he 

criticized distributors for their refusal to 

agree to a system which would permit the 

arbitration of all matters pertaining to distributor-exhibitor 

relations. He accused them 

of insisting on a "one-sided plan under which 

there would be arbitrated only such disputes 

and differences as they want to be handled 

by a tribunal. 

"Northwest Allied and I always have favored 

an all-inclusive arbitration plan which 

would settle industry differences out of court 

and which would result in the elimination of 

the present ironing out of grievances in public," 

he said. 

, 

Berger has been named one of the five 

members of the Allied grievance committee. 

Outdoor Films in Park 

FREMONT, IOWA—Outdoor movies, sponsored 

by the merchants of Fremont, began 

here May 19 in the town park. Free showings 

will be held each Wednesday and Saturday 

night during the summer with the merchants 

paying the costs. 

"Pop-Mor" 

COSTS LESS TO POP THE BEST 

Free Delivery Service to Theatres 

Complete Line of Popcorn and 

Supplies 

Whitley Popcorn Co. 

Trenton, 

Mo. 

)X0FCE 

June 9, 1951 53

. . Johnny 

. . R. 

. . 

! 

' 

j 

KANSAS CITY 

•The new board of directors of Allied Independent 

Theatre Owners of Kansas and 

Missouri will meet late this month with new 

President Jay Wooten and other officers. 

New board members expected to attend the 

meeting include R. R. Winship, Phillipsburg; 

C. E. Musgrave, Minneapolis; V. L. Anderson, 

McPherson; Charles Potter, Kansas City, 

and Herbert Jeans, Warsaw. 

. . . 

Ed Hartman of the Motion Picture Booking 

Agency went to the west coast for 

Dave 

a 

couple of weeks of vacationing 

Williams of the Royal, King City, was on 

Filmrow, as was Mrs. Audrey Flynn of Great 

Bend . . . Fred Harpst, general manager of 

Allied, called on exhibitors in Missouri cities 

last week . 

Scott, booker at Republic, 

left on a two-week vacation. 

Other exhibitors on Filmrow included Fred 

Eberwein, Edgerton and Weston; John Cor- 

CRETORS POPCORN 

L & L 

MACHINES 

POPCORN CO. 

116 West 18th St. Kansas City, Mo. 

Golden Theatre Service 

A Complete Buying, Booking and 

Advisory Service tor EXHIBITORS 

Eddie Golden 

130 W. 18lh St. Victor 5504 Konsas City, Mo. 

. 

PDC^T MPKDM 

STAGE EQUIPMENT COMPANY 

dJiuiiMimiuii 

rVtRYTHING rOH THE STAGE • AUDITORIUM . LOI 

BOX OFFICE • 1314 Cr.nd Ave. Kanv«« City 6. 

Finest Hybrid POPCORN with Top Pop-Out 

in 10-Lb. Moisturcproof PLASTIC BAGS 

ACTUALLY COSTS LESS than Canned Corn 

. . . only slightly more than corn in 100-pound sacks! 

Easier to store and handle. Moisture content perfect. 

GOLDEN FLAKE PROCESSING COMPANY 

3706 Broadway Kansas City, Mo. 

54 

Satisfaction 

— Always 

MISSOURI 

THEATRE SUPPLY COMPANY 

L. I. KIMBRIZL. Manager 

Phone BAltimote 3070 

115 W. ISth Kansas City 8. Mo. 

.?« 2/iucil Se/uuce Situx IB99 

STEBBINS THEATRE Equipment Co. 

IflOa 

W..nJi>!l> Si. 

f KANSAS CITY 8. MO- 

T^TV^ '' 

der, Corder, Gallatin; Paul Neal, Starlight 

Drive-In, Le.xington; Mr. and Mrs. Brice 

Brasel, Colony, Oak Grove; Beverly Miller, 

Leavenworth, and Chet Borg, in town booking 

for his drive-in at Fort Scott and for the 

Civic at Sabetha. 

C. H. Badger, Stebbins Theatre Equipment 

Co., recently sold new sound equipment 

to Charles Scerwinsky for the theatre 

at Washington, Kas. . M. Shelton, general 

manager of Commonwealth Theatres, 

said that the circuit's new Superior, Neb., 

theatre is slated to open about July 15 . . . 

Frances Ferris, secretary to District Manager 

Ben Marcus at Columbia, has resigned and 

will be replaced by Twila Brown, formerly 

of 

U-I. 

. . Lois Cromer, bookkeeper 

. 

. . . 

Harold Caldwell, head shipper at Columbia, 

resigned and Ralph Ferris, new booker, 

was shifted to the shipping room to fill in 

for the summer . 

at Columbia, returned from a flying vacation 

trip to California and Mexico 

Bettie Randolph, switchboard operator, was 

to leave for vacation . . . Louise Hanes, 

head inspector, returned from a vacation, part 

of which she spent with her husband at an 

Elks convention in St. Louis Don Payne 

Henry is new third shipper at Columbia. 

Joe Moore, district field supervisor for 

RCA Service, left Sunday for an extended 

business trip to Minneapolis . . Jean Fit- 

. 

. . . E. N. Epley of Western 

ten, stenographer at RCA Service, was ill 

last weekend 

Theatre Supply, Omaha, was in to see Don 

Davis of RCA Theatre division and to meet 

E. D. Van Duyne, RCA Service district manager. 

. . . Mildred 

Jack Braunagel, Commonwealth drive-in 

chieftain, went to Garden City last week to 

check damage at the drive-in which the 

chain recently purchased from the Glen 

Coopers. A recent hailstorm in the Garden 

City area knocked out all neon at the drive-in 

and broke numerous windows 

Harris, booker for the Commonwealth driveins, 

was suffering with foot injuries. She 

said that she ran a big power lawnmower 

into a bone which a dog had left in the 

yard. The mower severed the bone and threw 

sharp splinters into her feet. 

. . . 

Bob Carney, Monogram salesman, and his 

wife, went to Jefferson Barracks for the Memorial 

day services held at that military 

installation. The Carneys' sons Bob and 

Keith are buried at the army cemetery there 

George Baker of Consolidated Agencies 

went with the Saddle and Sirloin club to 

Tulsa, Okla., where his daughter Linda rode 

in a horse show. Linda returned home with 

three first prizes and one second prize from 

the Tulsa horse show . . . Russell Borg, WB 

branch manager, returned from vacation . . . 

Clarence Schultz of Consolidated went to 

Cleveland on business. 

. . 

Dick Durwood of Durwood Theatres, a 

junior at Brown university in Providence, 

R. I., made the Dean's list with his scholastic 

accomplishments . Durwood Theatres staff 

held its annual picnic at Swope Park Tuesday 

Mr. and Mrs. Ed Henrich of 

(5) . . . the Towne Theatre in Olathe have Installed 

a three-flavored Drinkmaster self-contained 

unit purchased from National Theatre Sup- 

[ 1 

• 

ply here and installed by Jim ]( 

1 

NTS. Refreshments offered by tl 

now include Coke, root beer am 

orange. 

; 

I 

Nellie Young Morgan, former he I 

mj 

ager at the Paramount Theatre w i 

red •> 

recently, and her husband, projectio at 

'' 

Midland, were visiting acquaintan' all" 

Filmrow Tuesday (5) ... Doc and , 

to. * 

of Maryville, Mo., and Ernie Block o ibet .-- 

Kas., stopped in the Kansas-Misso 

I 

Th : 

tre Ass'n office Tuesday to visit wit rla^ < 

Penrod, executive secretary. 

Les Henel, manager of the Gerfifl 

here for owner Jack Shriner for he i 

nine years, has resigned and has Tived' 

' 

Phoenix, Ariz., to be with his wit« -id ( 

who have resided there for some 1 1\. 

j 

now is managing the Gem. - 

i 

L. J. Kimbriel Wins AMiri^ 

For Top Screen Sales 

KANSAS CITY—L. J. Kimbriel, 'îanij 

of Missouri Theatre Supply here, hi ece 

, 

the 1951 Rtj'sci" 

sales award .-or 

most sales n the 

screens thus ir 

ing the year, im^., 

said that hii rm11" 

installed J5 I 

screens since ae 

of the year. 

Among rec - ia 

lations of 1. 

Vinyl plast, sc 

made in Fo: lid 

houses were'ios 

L. J. Kimbriel the Linwood Vaic; 

and Apollo here; the Granada, Ka is 

Kas.; Lyons, Lawrence; Crown. Di e ( 

Granada, Emporia; Fox, Winfield nd 

pheum, Wichita. 

Installations made in theatres ne( 

Commonwealth included the Rit-Ga 

City; Palace, Kinsley; Baxtei Bl 

Springs; Wareham, Manhattan M 

Batesville; Uptown and Boone, lun 

Strand, Great Bend; Royal, Hoisii'm, 

' 

State, Garden City. 

Kimbriel said he also had install 'sa 

at the Granada, Englewood, Maj od 

Plaza, all owned by J. A. Beck 'of 

sociated Theatres in Independenci J 

Installs New Equipm it 

LEBANON, KAS.—Elvin Lamber »h( 

quired the Pic Theatre here in ril, 

replaced old lamphouses with Pijiesi 

lamps and rectifiers, purchased froi ât 

Theatre Supply, Kansas City. Jim.iUii 

NTS made the installation. 

Cuts Sunday Schedule 

BRITT. IOWA—H. S. "Doc" Twe' wl 

duce his Sunday schedule at his ( e£ 

atre here during the summer to oi ma 

starting at 2:30 p. m. 

SELL YOUR THEATRE PRj] 

Larnest coveraoe in U.S. No "Net" listinjs. 

Hioliest reputation for know-how I 

and fair dealing. 30 years experience in- 

chiding exhibition. 

Ask Better Business Bu- 

reau. or our customers. Know your broker. 

ARTHUR LEAK Theatre Specialists 

3305 Caruth. Dallas. Texas 

Telephones: EM 023S EM 74S9 — , 

CONFIDENTIAL CORRESPONDENCE l| fa 

BOXOFFICE 

:: J>

' 

^'"according 

, 

easurer, 

1 this 

! an 

. tided 

; Theatre 

ansis 

Ciiy Group 

oCrduct Drive 

iNSA CITY—The Indepencient Theatre 

— -if-ti 'ater Kansas City, organization 

;ei t theatre operators in this city 

lei'D virtually inactive for the last 

,, las been reorganized, primarily 

agressive campaign to further 

c.^t in theatres." At a meeting 

ips hotel last Pi-iday il). 20 indeearremen, 

representing about 28 

city, gathered to discuss ideas 

theatre relations with the public. 

on was made on a definite camou?h 

many ideas were discussed. 

oe was appointed to review the 

and the group will meet again 

to adopt a campaign. 

itial meeting members named Dr. 

;liu as president; Eddie Mansfield, 

and the following to the 

Id of rectors: Fred Meyn, A. C. Wooten, 

.«!ri \ins, Les Durland and Ed Hartman. 

i, Zoglin and Means were instruimi 

revamping and reorganizing the 

1 

)x lidwest Installs 

echmisms at Wichita 

A. KAS.—The Fox Midwest Theahas 

made the fourth installation 

Blmpl: X-L mechanisms to be made in 

to Ai-thur de Stefano 

Supply, Kansas City. 

h installation here was made in 

vlark Drive-In by Mr. and Mrs. 

ii, b hower. Al McClure installed the 

ihaniis in his Pawnee Drive-In and 

nld CJbons made the first indoor theatre 

l«llat 1 at his Victory Theatre. 

ille Family Reunion 

iTKi:;OM, NEB.—It was "Reunion in 

k2Eo for A. G. Miller, manager of the 

ter T-atre here, and his family recently, 

landlr.^. Miller and their daughter Conidroi 

back for the graduation of their 

I Ja. from the Illinois School of 

Iropo Mrs. Miller drove their new 

. 

fce ci Miller a new Plymouth for their 

^'"'- Mercedes, instructor at St. Ann's 

hicago. Son Pat, in the army at 

id Wood, Mo., also was present. 

KOSalesmen Shifted 

VPOLIS—Fay Dressell, 

RKO man- 

Tom Larkin to his sales staff 

^ ..aiancy and also has realigned the 

"ibfi Larkin, a newcomer to the film 

llne,^ will replace Dick Powers in North 

Jotantli the latter being shifted to Wis- 

L )ick Dynes, who covered Wisconsin, 

ppiinted Twin City salesman to suc- 

^ D conley when the latter was pro- 

JW Des Moines branch manager. 

\de\ at Ida Grove 

5VE, IOWA—The King Theatre at 

is undergoing extensive remodel- 

boxoffice is being moved from the 

J 

the right side, an entire new front 

Ibuilt and the inside is being re- 

1 and refurnished. 

Bev Miller Ropes 

Escaped Monkey 

LEAVENWORTH, 

KAS. — Gorgeous 

George, three-foot-tall. 60-pound monkey 

attraction at Beverly Miller's Fort Drivein 

here, gave the open-air theatreman 

and his maintenance man the runaround 

last week, but at final accounting George 

wa.s back in his cage. 

The big monkey, which Miller .says "may 

be a baboon," escaped from the drive-in 

during feeding time about 5 p. m. last 

Thursday night. At about 7, Miller was 

told that the animal was lying in the 

road near a farm house about a mile 

from the theatre. Miller and the maintenance 

man, Luther Hensley, drove to the 

spot. 

"I got close enough that I could rub a 

stick up and down George's back," Miller 

said. "He likes that. But every time I 

reached for his collar, he snapped at me. 

Excited, I guess." 

Finally, George loped off across a pasture, 

where Miller believes he was frightened 

by a cow. In any case, the animal 

headed for a barnyard. Miller got a rope, 

backed his quarry against a granary and 

pitched the loop over George's head. 

The animal was allowed to ride back to 

the theatre in the front seat of Miller's 

car, while Miller drove and Hensley, in 

the back seat, kept a grip on the rope. 

"If he ever gets away again and we 

catch him, George is going to have to 

walk back behind the car," Miller said. 

Benjamin Harding's Will 

Filed at Council Bluffs 

COUNCIL BLUFFS, IOWA — The late 

Benjamin Harding, 68, pioneer Council Bluffs 

Theatre operator, left $10,000 and his home 

at 129 Fourth St. to Clara J. Nosal, for several 

years his housekeeper and nurse. The 

inheritance was disclosed with the filing of 

Harding's will and codicil in district court 

here. The will stated the bequests to Clara 

Nosal were made "in token of my appreciation 

of her services and many kindnesses to 

me during my affliction." 

The codicil to the will was dated three 

days before Harding's death following a 

lengthy illness. 

Harding's nephew, Morrie Cohn Smead, receives 

his uncle's diamond ring. The balance 

of the estate. Including his interests in the 

Strand and Liberty theatres here, go to his 

niece and nephews, Mrs. Phillip Griedham, 

Albert Harding, A. C. Smead and Morrie Cohn 

Smead, all of Council Bluffs. Harding also 

is survived by a brother, Dave, of Kansas City. 

Harding was born in New York City and 

came to Council Bluffs from Omaha in 1919. 

At that time he became part-owner and 

operator of the Liberty Theatre, formerly the 

old Nicholas. He also had interests in the 

Strand. He remained active in the business 

until he lost his sight in 1942. 

Oldsters See Film Free 

GALVA, IOWA—All persons over 70 years 

of age were admitted free to the showing of 

"Fifty Years Before Your Eyes" at the Galva 

Community Theatre here. The picture was 

on a run directly following the formal opening 

of the theatre here the week before. 

Commonwealth Sets 

3-Day Fall Meeting 

KANSAS CITY—Commonwealth Theatres 

has scheduled its annual fall convention for 

drive-in and indoor theatre managers for 

September 3-5 at the Muehlebach hotel here. 

R. M. Shelton, general manager of the circuit, 

said that all managers and all home 

office executives would attend, with a total 

of about 90 per.sons expected to participate 

in the meetings. 

M. B. Smith, Commonwealth central division 

manager, meanwhile conducted a division 

meeting Wednesday (6) in Carrolton, 

Mo., for managers from Harrisonville, Warrensburg, 

Higginsville, Rockport and Ti-enton, 

Mo.; Creston and Shenandoah, Iowa, and 

Yankton, S. D. 

Dave Dallas Vacations 

MANHATTAN, KAS. — Dave Dallas, TEI 

city manager, left on his anual vacation to 

visit friends and relatives near San Antonio 

and later spend some time in the Ozarks. 

Mrs. Dallas and their daughter went along. 

TRAYS (see above) fit all sizes of cups. 

Also 4-cup throw-away holders. NEW! 

Ask for samples and prices 

POPPERS SUPPLY COMPANY 

114 W. 18th St. Kansas City, Mo. 

IS IT ACTION YOU WANT? 

Possibly 

more theatres 

offices in the areas in 

most other mediums 

fee—Multiple service. 

HARRY BUCK 

B04-05 Pence BIdg.. 

Minneapolis 2. Minn. 

R. M. COPELAND 

1719 Wyandotte. 

Suite 205 

Kansas City, Mo. 

are sold through out 

which we operate than 

combined. No listing 

HARRY SAVEREIDE 

509 Securities Bldg. 

Des Moines 9, Iowa 

HARRY BUCK 

1217 Blum Bldg. 

Chicago 5, Illinois 

SAVEREIDE THEATRE BROKERS 

Largest Exclusive Theatre Brokers in America 

DE VRY and WENZEL 

THEATRE and DRIVE-IN THEATRE 

PROJECTION MACHINES, SOUND 

EQUIPMENT, SUPPLIES 

• 

STEBBINS THEATRE EQUIPMENT CO. 

In Your Service Since 1899 

1804 Wyandotte Kansas City 8, Mo. 

C. H. Badger, Mgr. 

«OfCE June 9, 1951 55

. . MGM 

. . Dixie 

. . MGM 

. . United 

i 

RESEARCH BUREAU 

for 

MODERN THEATRE PLANNERS 

ENROLLMENT FORM FOR THE INFORMATION 

The MODERN THEATRE 

PLANNING INSTITUTE 

825 Van Brunt Blvd. 

Kansas City 1, Mo. 

Gentlemen: 

6-9-51 

Please enroll us in your RESEARCH BUREAU 

to receive information regularly, as released, on 

the following subjects for Theatre Planning: 

n Acoustics 

n Air Conditioning 

Architectural Service 

n "Black" Lighting 

n Building Material 

n Carpels 

D Coin Machines 

n Complete Remodeling Sound Equipment 

n Decorating D Television 

n Drink Dispensers D Theatre Fronts 

D Drive-In Equipment D Vending Equipment 

D Other Subjects 

Theatre 

Seating Capacity.. 

Address 

City 

Slate 

Signed 

n Lighting Fixtures 

n Plumbing Fixtures 

n Projectors 

n Projection Lamps 

n Seating 

Q Signs and Marquees 

Postage-paid reply cards for your further convenience 

in obtaining information are provided in The MODERN 

THEATRE RED KEY SECTION (Nov. 18, 1950). 

56 

OMAHA 

'The Omaha MGM office force is planning a 

get-acquainted party with the Des Moines 

MGM staff around June 24. The site will 

be some place between Omaha and Des 

Moines . Lusk, Columbia manager's 

secretary, is vacationing in Wyoming, where 

her father has a ranch . . . Tom 

Sandberg, 

owner of the Ravenna, Neb., Grand Theatre, 

is spending two weeks in California . . . 

Cliff Shearon, Genoa, Neb., exhibitor, took a 

holiday trip to Minnesota. 

Max McCoy, U-I salesman, and Ralph Falkenburg 

jr., operator of the Majestic and 

Ralf theatres at Lexington, Neb., hit Johnson 

lake near Lexington when the big ones were 

biting. They bagged a big catch of walleyes, 

all two to three pounds and some big 

Harry Lefoltz, Republic manager, 

crappies . . . 

is back at his desk after a trip to Chi- 

cago . staffers are getting back to 

normal after an epidemic of throat infections 

among their small fry, including Judy, daughter 

of office manager Evelyn Cannon, and 

Mary Louise, daughter of Dorothy Kosiut; 

Dorothy Siderwicz was out several days with 

the same illness. 

Lois Schroeder of Wisner, Neb., is new stenographer 

and receptionist in the MGM office 

. . . Anita Bruno, MGM office manager's 

. . J. E. 

secretary, had relatives from Wichita as her 

guests the past week . . . Donald Cook, manager 

of the Omaha Avenue Theatre, and June 

Gallup were married last weekend and left 

on a honeymoon trip to Colorado . 

Scott, 20th-Fox manager, visited Des Moines 

on business. 

Marilyn Seibert, student at the Municipal 

university of Omaha, is now on the staff of 

the Theatre Booking Service . . . Ralph Goldberg, 

owner of the Goldberg Theatre Corp., 

is visiting in New York . assistant 

shipper Mike Doherty has returned from a 

two-week vacation and salesman Rich Wilson 

has left for Los Angeles to visit his mother 

and sisters . . . Three MGM staff members 

and their husbands and wives—salesmen Rich 

Wilson and Fred Fejfar and office manager 

Evelyn Cannon—were among guests at a 

Blackstone hotel brunch given by Dr. and 

Mrs. A. F. Morinelli . . . Several Omaha 

branch managers went to Des Moines last 

week for a Variety Club picnic at the Hyperion 

Field club and a meeting of the Iowa 

Allied. 

Vacationers on Filmrow include Teresa 

Yecha. MGM: Sophie Volkert, Warners; 

Marie Gamerl, 20th-Pox, whose son is on 

furlough from the air force, and RKO inspector 

Matilda Becker . . . Johnny Jones, 

MGM booker, is offering to hire out as a professional 

painter since completing an exten.sive 

repaint job on the interior of his home 

. . . Richard Blum of Elkhorn is new assistant 

shipper at RKO . Artists 

had a screening of "Fabiola" and "He Ran 

All the Way" . . . UA Manager Don Mc- 

Lucas had a long trip home from Des Moines 

because of floods—his train was three hours 

late but arrived ahead of the train which he 

was to have taken but missed. 

-li 

Hazardous driving conditions failed to keep 

a lot of exhibitors away from Omaha. Appearing 

along the Row were Mr. and Mrs. 

Omar Nelson. Soldier, Iowa; Paul Trant, Oxford; 

Walter Austin, Plainview; Ft] 

David City; Frank Good, Red c!" 

Phil March, Wayne; Al Blakkob, ^le* 

S. D.; Art Sunde, Papiilion, and Oil 

J Jc 

der, Osceola. 

New Twin City Terrc 

May Obtain First Ru 

MINNEAPOLIS—still seeking ; 

and exclusive run than any now hel, y 

neighborhood and suburban theatre I 

)rtl 

' 

new $500,000, 1,300-seat suburbar 'err 

the Volk brothers are even hoping ,> pi 

the theatre's right to bid competit'ly v 

downtown houses for first runs. I' 

If 

the Terrace can gross as muc 

of the Loop first runs on the avera 

indicated its opening week, distril 

expected to accord it the privilege, 

be the first neighborhood or subu :.n 1 

run in local film history. 

As its initial attraction, the Tern pi! 

l' 

"Father's Little Dividend" for seve May 

the 28-day slot. A number of ot 

City neighborhood and suburban h( 

offering it at the same time. 

Film Salesmen Shop 

For Boats in Omaha 

OMAHA — Outstate theatre o\ 

moaning as loudly as farmers abou 

den spring in this agricultural leg 

film salesmen are ready to turn in 

for boats—or horse and buggy—to < 

territory. 

ties. 

e 

.s II 

J as 

3rs 

t. 1 

f 

Torrential rains have washed the îve 

the roads. When it rains it is too i dd; 

farmers to get to town. When it c" ^ a 

farmers are too busy to come to t n, 

working Sundays and holidays to 't 1 

plowing and corn planting done. 

Bridges and approaches have bef wa 

out by four to six-inch rains in ma lo 

Tekamah Ozoner Ope 

TEKAMAH, NEB. — Arnold fllst 

owner of the Tekamah Drive-In,lie 

opened for the first time this ;';or 

Memorial day. He has purchased n^^ et 

ment and will offer three differfi' si 

each week. 

Richard Wormser has completed tl isci 

play for Republic's "Captive of Billy.ie ' 

CHICAGO* 

1327 S. Wabasli i 

NEW 

YORKS 


, sPECi: 

TRAILE 

... CAN'T BE tl 

FOR SHOWMAI H 

SPEED and OU>Ii 

BOXOFFICE Ju 9.

I 

was 

(ipen 

inn sola EE Circuit 

]en 

Fifth Drive-In 

INNEj'.'OLilS—The Minnehaha, fifth and 

1 el»be. Corral and Bloomington the- 

!iiw Minnehaha will run older 

le fifth house in the chain, the 

. - Ml early availability. 

ive-ii Has a Mystery 

ippig as Melodrama 

JUNC. BLUFFS. IOWA—Police have 

id no ues in the mystery of who looted 

"burg rproof " safe of $500 at the Coun- 

Bluff.--Di ive-In last week. 

K thisand-pound safe had not been 

tged any way. An expert worked the 

' 

Hers it, after gaining entrance 

he of;e under the screen by breaking 

Dor widow, then unlatching the night 

ict Manager William Miskel of 

i the driveway ticket office also 

1 but that only the cash from 

I.* 

taken. 

eale in Estherville 

impetely Remodeled 

riBEVILLE, IOWA — The Hollywood 

itre Ire has been completely remodeled. 

KW Is aisles down both sides of the 

Ung 'lich replace the former center aisle 

ram; The restrooms were moved from 

baseent to the main floor, and new 

Ities ave been installed. New lighting 

red ceiling were incorporated into 

:'oby. A new popcorn and con- 

£:.i.:,'tand are in the lobby. Proprietors 

Mr. id Mrs. Ray Jeanotte. 

but Theatre Reopens 

DRTBEND, NEB.—Mr. and Mrs. Waldo 

Ml Ive reopened the Joy Theatre which 

Btly at badly damaged by fire. The 

toe ;w is completely fireproofed. The 

*"' lave installed new sound equipprojection 

machines, a larger 

lir conditioning, new seats and 

or.ited 

the interior. 

Maritimes Airer Sells Everything 

From Lodging to Live Foxes 

Krom Canadian Edition 

CHARLOTTETOWN, P. E. I.—It was 

A. E. "Sandy" Saunders' war experience 

at Prince Edward Island which promoted 

him to desert his native England and 

open the first outdoorer in the maritimes 

province. Sandy's Theatre Under-the- 

Stars made it debut a year ago at Marshfield, 

seven miles from here. 

During World War II Sandy, a member 

of the British air force, was transferred 

to Canada from England for his 

basic training. While stationed here he 

fell in love with the area and resolved 

that he would return and operate a theatre-under-the 

stars with sidelines. There 

was a time however, that Sandy doubted 

he would ever live to operate a theatre 

anywhere. After being forced to crashland 

his plane, Saunders was so badly 

burned and cut about the face that plastic 

surgery was necessary. But the flight 

lieutenant came out of it with a Distinguished 

Flying Cross which is on display, 

along with other citations given the 

ex-bomber pilot, at his Marshfield drivein. 

For serving cars at his drive-in Saunders 

uses six young men operating from 

a mobile canteen. Everything in prepared 

eats is available along with sodas, ice 

cream, pop, fruit juices, candy, popcorn, 

potato chips and cigarets. With the food 

line the men carry trays displaying sou- 

Hopalong Cassidy Riding 

To Omaha for P. A. July 4 

OMAHA—The Omaha American Legion 

Post 1 has announced that Hopalong Cassidy 

will be the guest of the Omaha post July 4. 

Lee Huff jr., general chairman of the post's 

annual fireworks display and circus extravaganza, 

said last week William Boyd would be 

presented a gold trophy by Commander Joseph 

J. Vinardix in Creighton university 

stadium. Hopalong will spend two days in 

Omaha, making visits at Boys Town, the 

Children's Memorial hospital and Veterans 

hospital. 

venirs, giftwares, greeting cards, handicrafts, 

magazines and books from car to 

car. The merchandise items are so arranged 

that they can be quickly and 

clearly seen from the cars. Prince Edward 

Island is a mecca for tourists during 

the summer season and the number 

is increasing all the time. 

Stressed via the mobile canteen and 

at the restaurant are local products prepared 

in English style so that U.S. tourists 

can get both England and P. E. I. in 

their foods, including chicken, lobsters, 

oysters, all native to the big "island garden" 

of the Gulf of St. Lawrence. Potatoes, 

turnips, clams, fish, live foxes and 

pelts are other items for sale. Sanders 

maintains a collection of P. E. I. products, 

and solicits tourist orders from all. 

Stills and shorts are used to promote 

interest and sales. 

Saunders is very much tourist conscious 

in relation to his theatre and allied sales, 

and his 300-car outdoorer will soon be 

enlarged by lOO-more-car capacity and 

the present screen replaced with one 

twice its size. The Sandy has a 160-person 

capacity restaurant with provision for 

dancing, a lunch room and a string of 

overnight lodges. The frontage has been 

landscaped with miniature bridges, rock 

gardens, ponds, arborways and flower 

plots. 

$BOOK IT 

WAHOO is 

NOW!!! 

Ihe world's mosl thril- 

I 

j lins screen game. Now being used 

e successFully by hundreds of indoor 

* and outdoor theatres all over America. 

* Send For complete details, fie sure 

i Hollywood Amusement Co. 

$ DEPT. B 


HANDY SUBSCRIPTION ORDER FORM 

ft i.lf.i1.BJiB .»lih> 

MQke a slow nighl 

your best night! 

Jo taije brouihl jood results in many Drive-ins 

" The new items this year are: $250.00 

wcinE $150.00 Washing Machiie. $100.00 

wiStuJded Benrus Watch. $189.50 Quality 

wSet and 27 other items. 

iST NO. 2 


N te refreshments, adding new customers, tak- 

.nillacs of old family nite and dollar nitc, 

""W distributing advertising coupon tickets in 

W >. a;id it is legal. 

5 00.00 diamond studded Benrus wrist watches 

L""'^' «ilh a bang. 

L. GERTZ ENTERPRISES 

"y A»enue, Cleveland, Ohio • CHerry 1-7559

7?Cow€A yine Sette^Ût 5e^ 

HOW ABOUT YOUR THEATi 

To mn public favor, your theatre needs: 

PATRON 

COMFORT 

CHARM of COLOR 

HARMONY of 

DESIGI 

Improvement 

^ PAYS... 

Do It 

\ NOW! 

MODERN 

THEATRE 

Theatre improvements are reported 

in detail in the monthly 

Modem Theatre section of 

BOXOFnCE. The hows and 

whys are detailed and pictured 

to make them easy for you to 

use in your own theatre, for 

your own local needs. 

Be sure to read this big, wellplanned 

section, issued the 

first Saturday of each month. 

The information offered is invaluable 

for any progressive 

exhibitor. 

Improvements are an investment that pay' 

Many a closed house lacks only the extra q; 

peal of color, design and patron comfort. 

Thousands of passive ticket buyers can h' 

changed into enthusiastic supporters by ext^^ 

eye appeal, comfort appeal of an improve 

modern building. 

ij 

BOXOFFICE, from every angle, gives yo^ 

information you need and inspires you wit 

courage to do as others are doing to maU 

your business hum. 

Keep up with the times—ahead of the demands. The h 

public is flocking back to pictures, disappointed vriih other ?< 

forms of entertainment. Is your house clean and whole- i 

^ 

some, attractive at all times? 

5f 

Always out front 

with leadershipplans— 

methods 

I 

OXOFFICE 

58 BOXOFFICE J3 9j

• 

e 

, for 

. wliich 

, ze>, 

has 

ft al Caddo Benefit 'Fighting Coast Guard' Premiere at 

tagic in Siireveporl 

f;REV,P( IRT—The Don Theatre staged 

Caddo Founda- 

New Orleans Is Nautical but Nice 

1] benefit for the 

:xieptional Children May 26 this 

Maynard. local manager for Don 

leatres, handled the show. Prizes 

the best dressed cowhand and 

iir cowboys and cowgirls got in 

seven cartoons, free ice cream 

, s, ;i real hillbilly band and a trick 

omiiK 

tt)nic(jOi;an, local radio executive, emceed 

V wliich featured radio personalities, 

iwboys and Golden Magic, the fane 

1 Daii'y horse. Admission for 

ended at noon, was 50 cents 

) pants were urged to let children attend 

M irjrder to make more seats for the 

t, Era ushers were on hand to look 

»r tl youngsters. Last year's benefit 

at $600 for the Caddo Foundation. 

buL^Wolfson Elected 

M rritt-Scott Board 

ORK—Louis E. Wolfson, 39-yearlialist 

and owner of a controlling 

lerest 1 a chain of 17 motion picture the- 

« in Jacksonville, Tampa, Pla., and At- 

been elected chairman of the 

ita. C . 

ird ( Merritt-Chapman & Scott Corp., 

ice«i.i Thomas A. Scott, who resigned 

ter o3'ears of continuous service. 

WoKsi. a major stockholder in the M- 

tS. h: been a member of the board of the 

mpansince early 1949. 

In addition to his 

'rfpiiips on the boards of M-C&S and 

:i:-on Bros. Corp., Wolfson also is 

....... al stockholder and director of the 

(jitali'ransit Co., Washington; the ML&S 

•^ 

'-k.ônville, a realty holding firm, and 

Pipe & Supply Co., Orlando, Fla. 

ri 

.1... Ill a number of philanthropies, 

lUsoiis a member of the board of direc- 

" • !oys Estate of Brunswick, Ga., and 

15-man national board of the 

Student Educational fund. 

1^. IWilson New Manager 

)f pDrida. St. Petersburg 

Br. iTTERSBURG—W. J. Wilson jr. has 

Bme management of the Florida Theatre. 

Ireples Tom Sawyer, who has been trans- 

Kd Tampa as manager of the Florida 

leatrthere. 

Bilsc is a native of Jacksonville and has 

magi theatres in Jacksonville, Deland, 

knd and Winter Park, having spent 16 

ttlie 

ill 

theatre business. He started 

in high school as usher and doori 

roiotion. 

Fatherhood 

>cc r on Same Day 

^"=-"LLVlLLE, ALA.—Fortune smiled 

same day recently for Tom Manftaut 

!!' 

manager of the Lyric Theatre 

"as promoted to manager and be- 

âther on the same Sunday. 

III. who started out with the Lyric 

p ago as an usher on weekends, suc- 

Ueii Smith as manager. His new 

'". 

Debra Sue, was born at Betty Wil- 

'ital here. 

Leo Seichsnaydre, Republic manager at New Orleans, is seen riding the breeches 

buoy in a demonstration given by the coast guard outside the Joy Theatre prior to the 

opening of "Fighting Coast Guard." 

NEW ORLEANS — A southern 

premiere 

witli all the trimmings launched "Fighting 

Coast Guard," the film which pays tribute 

to the oldest seagoing branch of the armed 

forces, Wednesday i30i at the Joy Theatre. 

The coast guard took over for the evening. 

Pi'ior to the showing, Capt. Frank A. Leamy, 

commandant of tlie Eiglith coast guard district, 

entertained at cocktails in a flag-draped 

banquet room at Arnaud's restaurant. Rear 

Admiral Raymond J. Mauerman. chief of 

operations, came down from Washington for 

the event. The banquet hall was also graced 

with a gathering of local dignitaries, members 

of the press and radio. 

Receiving with the commandant were the 

Joy Theatre's staff, Mr. and Mrs. Ernest A. 

MacKenna, the L. C. "Monty" Montgomerys, 

botli father and son, and Eldon F. Briwa, 

chief accountant for Delta Theatres, Inc.. 

which operates the Joy. 

The coast guard put on a show. Crowds 

packing Elks place and Canal were given a 

Navy Reels in Theatres 

MALVERN, ARK.—The Navy AFD office 

supplied several short reel films to local 

theatres last month and they were run in 

all houses through the courtesy of Travis 

Arnold, manager of the Ritz, Joy and Drivein. 

Major Green, AFD Pi'oject Officer, 

routed them to the Hot Springs theatres 

from here. 

Joaquin House to Taylors 

LOGANSPORT, LA.—Mr. and Mrs. Max R. 

Taylor have purchased the New Theatre in 

Joaquin from Wilton Smith and have had 

it completely redecorated. It will be known 

in the future as the Central Theatre. The 

couple has been living in Dallas but will 

make Joaquin their future home. 

briefing on operations and demonstration of 

breeches buoy for the transport of persons 

from ship to shore or from one ship to another 

by 50 coast guardsmen from the cutter 

Tampa. A group from Grand Isle and Leo 

Seichsnaydre, 295-pound branch manager for 

Republic Pictures, demonstrated riding the 

rope. 

Inside, Lieut. Comdr. William B. Harbeson, 

public relations officer with the local coast 

guard unit, assumed the duties of manager 

MacKenna. Presented with the keys to the 

theatre in the lobby, MacKenna warned the 

officer that "the headaches of the manager" 

were being transferred to him. The gag paid 

off within ten minutes. A harassed woman 

stepped into the lobby to report the loss of a 

pocketbook. One of the Joy usherets, wearing 

a navy middy, introduced the patron to 

the new manager." She glanced in a startled 

manner at his uniform, then told her story, 

much to the amusement of those who had 

witnessed the presentation. 

The premiere which opened at 9 p. m. following 

the regular run of the film was open 

to the public along with special guests. Patrons 

were seated by white-uniformed coast 

guardsmen. The premiere was a tie-in with 

recruitment in the local area. 

Pine Bluff, Ark., Theatre 

Gets Pastel Face-Lifting 

PINE BLUFF, ARK.—The Saenger Theatre, 

erected 25 years ago, has had its first 

face-lifting in a quarter century, with new, 

maroon tile front up to the marquee, new 

ticket booth, entrance and exit doors. A new 

curb and pale green, concrete sidewalk are 

also being laid. 

Donate to Rotary Fund 

DAYTONA BEACH— J. L. Cartwright. Florida 

State Theatres executive, has donated 

$100 to the Rotary club fund to send the 

Mainland High school glee club to perform 

at the Rotary International convention in 

Atlantic City. 

1X0 ICE June 9, 1951 SE 59

! 

' 

p 

By HARRY HART 

HART 

L. ADAMS of the Roland Theatre, Roland, 

N. C, suffered the misfortune of a fire 

which destroyed the balcony of the theatre, 

but he has started to 

rebuild it. 

The Whittaker Hall 

Theatre at McCall, 

S. C, has closed, 

probably indefinitely. 

D. L. Lee of the 

Chesterfield Theatre, 

Chesterfield, S. C, is 

building a new boxoffice 

and concession 

stand and installing 

new speakers. 

Buck Bryant of 

Bryant Theatre Supply has a new car, 

J. J. Booth has purchased the old Grand 

Theatre building at Mount Airy, N. C, and 

is remodeling and will name it the Pix Theatre. 

Carpets and drapes were supplied by 

Bryant Supply Co. 

Harry Lulam has sold the Hillside Theatre 

at Conway, S. C, to R. L. Danile. 

Jack Tottem is the new floor salesman at 

Standard Theatre Supply Co. in Charlotte. 

Don Sweat, manager of the Standard Theatre 

Supply Co., told me that Charley Humsuk 

would start traveling for Standard June 

4 in South Carolina. 

* * * 

Among the changes noted since my last 

visit to Charlotte was the move by Standard 

Theatre Supply across the street from their 

former location into larger quarters. 

Wade McManus of the Scenic Drive-In 

Theatre, Spartanburg, S. C, was on Filmrow. 

He has a new baby girl named Linda Cleo. 

Oldtime showman George Parr is confined 

to the hospital at Columbia, S. C, with 

a heart attack. 

Roy Rowe from Burgaw, N. C, was on the 

NO PERFORATIONS 

20% MORE LIGHT 

and BETTER VISION from 

EVERY SEAT! 

BEATS 

Row booking and buying and reported business 

as fair. 

Jack Davis of Laurens, S. C, was in to 

purchase supplies for his drive-in and said 

he was glad that the cold weather was over. 

Frank Harris of Harris Theatre Sales, Inc., 

which recently opened in Charlotte, occupies 

the remodeled spot formerly occupied by 

Manley Popcorn Co., and is dealer for the 

Hotpoint line of concession equipment and 

General Electric concession equipment, as 

well as several lines of popcorn seasoning. 

* * 

Gilbert Faw of Albemarle, N. C, has installed 

a new boxoffice and marquee at his 

drive-in in nine colors of Permastone. He 

also has enlarged the size of his screen, 

fenced the airer with aluminum and installed 

90 new lamps and XL projectors. 

Red Erskine of Dixie Theatre Supply in 

Charlotte has moved to a very neat downstairs 

location at 213 West Tliird St., with 

a complete repair shop in the rear. 

H. G. Arenson of Arenson Attractions said 

that "Big Fair" was doing excellent business 

in every location that it had played. 

Hazel Resnick of Queen City Booking Service 

has had a spinal operation but was recovering 

nicely. She said he would have to 

remain away from the office only about two 

more weeks, and would take part of the time 

resting at Myrtle Beach. 

+ * * 

Earl Rogers of the Sky-View Drive-In, Fayetteville, 

N. C, is enlarging the screen, remodeling 

the concession stand and installing 

an Everfrost soda bar. 

Bob Saunders of Theatre Equipment Co. 

reported the No. 1 Drive-In, Augusta, Ga., 

opened last month, handles 300 cars. Paul 

Eury manages the theatre, which has DeVry 

equipment and Theatre Drive-In Mfg. Co. 

speakers. 

Dick Eason of Troutman, N. C, related that 

The Magic Screen of 

The Future ... NOW 

Perfect sound transmission 

for graduation the local high st 

his auditorium, and each graduate 

sented a gift by the theatre. 

Frank and Doris Strange of Chai 

atre Supply reported that business 

good on concession supplies. 

Scott Lett of Western Adventur 

tions and Screen Guild made a tri] 

( 

/ pn 

to Memphis, Oklahoma City and ; q, 

ans and returned by way of Allan! 

H. C. Cooke of the Center Theal 

Olive, N. C, reported business as pl;y 

but that fishing was better. 

H. H. Everett of Everett Enter)! 

me that his firm had purchased I; 

Q ;; 

and Grand theatres from Benbow 

; 

; 

B(i

I an 

i was 

— 

. 

ThiTirift Road Drive-In Theatre, 

la.- installed a Hot Pop popcorn 

:,i 'he Skyline Drive-In at Wili.s 

installed a Cretors popcern 

iljert. 

ixt m of Saxton's Theatrical Serv- 

c-Ui'les a new home since my last 

»ho 

toClrlitte, reported the firm is doing 

lôkii find buying for the Sixth naval 

or the supervision of H. D. Hearn. 

sold his home in Charlotte and 

apartment. He will commute 

m. where he also operates thea- 

Vista Drive-In at Columbia has 

over by David Smith, who has 

w speakers and a sound system. 

lit Sing, operator of the Norline 

leatre, was recovering from an 

stroyed part of the screen tower 

quarters at the Ocean Breeze 

Crescent Beach, but the theatre 

only four days. 

ler Foil has taken over the Paula 

Mount Pleasant. Saxton's Theatr 

IS doing the booking and buying. 

in Crescent Beach making 

iinent. 

Theatre at Sullivan's Island was 

or the summer by H. S. Shuler, 

l.ist 

year. 

'.ley's Filmrow softball team has 

11 games and won six of them, and 

a ioong forward to 

' 

* * * 

a real season. 

Ion S'at. manager for Standard Theatre 

Ifis. id myself went fishing Memorial 

I, and'verybody around Filmrow tried to 

|» cur I borrowed Roy Bradley's fishing 

^d and we went out to Dave Whisnv. 

Dave operates the Carolina 

n Sij Co. and has a private lake stocked 

h thc'inest of fish, and we soon caught 

am we could eat for dinner that 

Hu.snit was installing a marquee at Live 

t Fli for Bob Cannon and had several 

a jo under way. Standard now is man- 

Buri popcorn warmers. Snow Ball mane 

oinets and boxoffices as well as 

npieeand neon signs, and doing main- 

•nce ork. Whisnant has been the leader 

arp'e manufacture and installation for 

y y rs in the Charlotte area. 

* * * 

lob Iiant of the Pix, Rock Hill, related 

iiodeling job had restored the Pix 

,iiial 

beauty. 

1. U.Utnson and W. G. Driver of the 

Ite Fn Co. closed a deal with Consoli- 

W 'leatres for Dixie product. Wilby- 

Kfy ill play newly acquired "Sins of the 

Ibersand "Forbidden Women." The lat- 

'oped at a Wilby theatre in Charlotte 

l»3. 

F' J P- Kinard, president emeritus of 

*»' college. Rock Hill, died at the age 

P fently. He was the father of Mrs. 

" Slizier, well-known theatre operator 

RoclHill. 

''"n id Irene McNally are parents of a 

^ ?i n.imed Bonnie Eileen. The couple 

irate drive-in at Newport, Vt., and Mcs 

ither, A. P. McNally, operates the 

n business of the Boulevard Drive- 

Weville, N. C. 

^1' White said Consolidated Theatres' 

"'-int Burlington, N. C, has a new boxcreen 

tower and new fencing, and 

Theatreman Jenkins 

Now Georgia Admiral 

.•\tlanta—Now it's Admiral William K. 

Jenkins, president of the (jeorgiai Theatre 

Co. The well-known showman, operator 

of theatres throuRhout the state, 

has received from Gov. Herman E. Talmadge 

his rommission as admiral of the 

Georgia navy. Jenkins resigned as lieutenant 

colonel on the governor's staff to 

accept the new appointment. 

A sailing enthusiast. Admiral Jenkins 

maintains a 40-foot Chris-Craft cruiser 

named the Willie Kay II. 

has been paved. The Wake Theatre at 

Raleigh was being remodeled. 

Grover Livington. manager at Warners, 

heard that Harry Gosey, who joined the 

armed services early this year, is stationed 

in Europe. Vince Josack from Pittsburgh, 

Pa., is now with Warners at Charlotte. 

* * * 

Hugh Sikes of the Queen City Booking Co. 

flew to Wilmington on business. 

Margie Thomas of Queen City Booking 

listed the following additions: Roxy Theatre 

at Old Fort, N. C, owned by F. G. 

Nelson; the Starlight Drive-In, Hendersonville. 

N. C, owned by T. H. Weldon jr. and 

H. Forsyth, and the Fairview at Kinston, 

N. C, owned by Charlie Jarmon, as well as 

the Plaza Theatre for Negroes, which opened 

in Fayetteville, N. C, April 25, and is owned 

by Fred S. David. 

Charles C. Earle of Forrest Electronic Co. 

and Bob Saunders said the new Murphy 

(N. C.) Drive-In, owned by Grover Maury 

and Jack Lunceford, was DeVry equipped. 

They also reported the Pine street extension 

drive-in at Spartanburg, owned by N. E. 

Belmont, was equipped by Theatre Equipment 

Co., dealer for Forrest electronic lamps. The 

Pine street extension drive-in opened May 23. 

Try Free Outdoor Movies 

With Mobile Equipment 

HARTSELLE, ALA.—Mitchell Industries, 

which manufactures stage equipment, is experimenting 

with free outdoor movies at its 

Ranch Drive-In restaurant here. The 40- 

minute continuous program of 16mm film includes 

sound comedies, news and cartoons, 

shown on a 10xl2-foot screen. The mobile 

projection booth stands on stilts. 

Hubert Mitchell, owner of the Ranch, .said 

that it is possible, if customer reaction warrants, 

that feature-length movies will be 

added later. 

Manager in Amateur Nite 

RUSSELLVILLE, ARK.—The Ritz Theatre 

staged an amateur night comprised of acts 

from the high .school. "The Hungry Five," 

a novelty group, played German music. A. F. 

Thomas, theatre manager from Clarksville, 

put on his famous pantomime specialty. 

Delta President Vacationing 

NEW ORLEANS—L. C. Montgomery, president 

of Delta Theatres, Inc., the company 

which operates the Joy Theatre, left June 1 

for New York City with his wife and son. 

They plan a leisurely tour of eastern states 

en route by motor. 

Airer Pays Neighbor 

For Disturbing Sleep 

JACKSON, MISS.—A drive-in theatre which 

interferes with the "reasonable enjoyment by 

others of their homes" constitutes a nuisance, 

the state supreme court held recently. In the 

case, in which the decision was rendered by 

Justice Percy Lee, damages rather than an 

injunction were sought and gained. 

Tlie court upheld a $467 damage award 

given T. U. Collins of Laurel against the 

Laurel Drive-In, operated by E. Jenner and 

C. Jenner, becau.se tlie noise from the loudspeakers 

prevented Collins from sleeping. The 

suit was filed when outside speakers were 

employed. 

The theatre owners contended that because 

of war priorities they were unable to install 

in-a-car .speakers. New speakers were, however, 

eventually installed, and the complainants 

testified the noise had abated. 

The court, in upholding the damages, restated 

a former opinion which said in part: 

"The operation of the theatre is neither a 

public duty nor a private necessity, and if 

defendants cannot operate it, for whatever 

reason, without depriving plaintiffs of the 

normal enjoyment of their homes they must 

abandon the enterprise altogether. 

"Inability, because of war conditions, to 

obtain priorities or material may excuse the 

nonperformance of a contractual obligation 

but certainly not the maintenance of an unnecessary 

nuisance." 

'Set-Back' for Drive-Ins 

TALLAHASSE—A bill has been passed by 

the house of representatives to prohibit construction 

of drive-in theatres within 200 yards 

of roads designated as a state highway. 

Housewives See Cooking on Stage 

NEWPORT, ARK. — Demonstrations of 

electric cookery were presented to Newport 

and Jackson county housewives on the stage 

of the Strand Theatre here in cooperation 

with the Arkansas Power and Light Co. and 

the 11 electric range dealers in Newport. 

OUR TRAILERS 

ahesiillih* 

o^d er your neyj gPeglAl TPAILSR 

from 

220 Pharr Rd., N.E., Atlanta - Ch. 5317 

SPEEDV $lgVICE 

Don't Get Caught Short 

REPLACE OR REPAIR SOUND AND PRO- 

JECTION EQUIPMENT NOW WHILE 

OUR STOCKS ARE COMPLETE. 

UNITED THEATRE SUPPLY CORP. 

110 Franklin St. Tampa, Flo. 

Phone 2-3045 

ao[:cE June 9, 1951 61

' 

ATLANTA 

. . . 

\iredding bells rang for Odell Pope of the 

McLendon circuit, Union Springs, Ala., 

and Duane Gibson Rufus Blair, Hollywood 

publicist, was in town for the "Ace in 

the Hole" . . C. S. Allgood has opened a 

. 

300-car drive-in near Crawfordsville, Fla. . . . 

Fred McLendon, head of the McLendon circuit, 

announced the opening of a new drivein 

at Forest, Miss. . . . Jack Hauser has been 

appointed Florida sales representative for 

Alexander Film Co. 

John Fulton, chief barker of the Variety 

HAVE YOU TRIED MIDNIGHT 

FROLIC SHOWS FOR YOUR 

COLORED PATRONS? 

Lots of extra money, not only from theatre 

admissions, but plenty from popcorn and 

candy sales. 

We have a big list oi users who play them 

for the white ions w^ho wont the unusual 

We make up a program of a feature and a 

short to run about 80 minutes and recommend 

one progroni every other week. If no exclusive 

Colored show is in your town, suggest 

you give it a trial. 

ASTOR PICTURES CO. 

p. 0. Box 2451, Memphis, Tenil. 


Harwood & Jackson, Dallas, Tex. 

DIXIE FILMS, INC. 

21S S. Liberty, New Orleans, La. 

THEATRE MARQUEES 

CHANGEABLE LETTERS 

Club, and his co-chairman Fred Coleman 

showed their appreciation to all the old newsboys 

for their efforts in the cerebral palsy 

drive by giving them a celebration barbecue 

at the Venetian Country club Wednesday 

(6). The report on the contributions was 

$28,000 with quite a few pledges yet to be 

tabulated. 

Exhibitors on the Row booking: J. H. 

"Skipper" Martin, Grand, Montezuma; Roy 

Mitchell, Mountain Theatre, Stone Mountain; 

Clyde Sampler and Ebb Duncan of the Duncan 

and Richards circuit, Carrollton; L. J. 

Duncan, West Point; Mr. and Mrs. Jimmy 

Jarrell, Ritz and Roxy, Commerce; Carl Carter, 

Ritz, Jacksonville, Pla. 

RKO notes: On vacation was Joe Austin 

of the bookkeeping department, off to Fort 

Carolyn Mason said she 

Walton, Fla. . . . 

intended to spend her two weeks doing nothing 

Marilynne Duncan returned from 

. . . Gloria Bradford has just 

her vacation . . . 

been moved to the information desk . . . Jack 

Barrett, Florida salesman for Monogram, 

checked in the local office after a swing 

around the Florida territory. He reports 

that business is very good for this time of 

the year. 

M. C. Otwell has just opened a new theatre 

for Negroes in Montgomery, named the Art 

Theatre . . , The stork is expected to visit 

the homes of R, L. Price and H. R. Eubanks 

of Theatre Service Co. 

. . . Bill Kelley, U-I 

Leonard Allen, Paramount publicist, became 

poppa of a baby girl . . Willie Word, 

. 

Paramount manager, was in charge of the 

west end section of the cerebral palsy drive 

manager, 

and collected $667 

was stationed at the corner of Tech- 

wood drive and Walton street right in the 

heart of Filmrow, better known as the K&B 

corner. While Bill sold all of the allotted 

number of papers for the drive he was not 

satisfied with his "take" so he dug down in 

BOXOFFICES 

POPCORN WARMERS 

SNOW BALL MACHINE 

CABINETS 

NEON SIGNS 

DAVE WHISNANT 

CAROLINA NEON SIGN CO. 

Phone 38301-61196 • P. 0. Box 3092 • Charlotte N. C. 

Manufacturers of 90% of the marquees In the territory. 

his pocket and made a generous con 

to 

the cause. 

Columbia notes: Frances Tucker, h 

.' 

recuperating from an illness 

. 

Grace Pendley of Warners came 

office sporting a diamond. When sh 

from her vacation she will be Mrs 

Oliver . . . Oscar Howell, Capitol Cit; 

checked in from a business trip to 1 

where he visited with officials of t 

cent Amusement Co. . . . Charlie 

Jackpot Quiz returned from south G 

Other visitors on the Row: W. W. 

41 Drive-In and 23rd Avenue Drive-] 

tanooga; W. W. Hammond, booker 

Orr circuit, Albertville . . . Reba Ad; 

public booker, went to New York fo 

week vacation. 

I 

Charlie Woodward of 20th-Fox w... 

,1 

home on the sick list . . . Secreta 

Ferguson is getting married June IC 

Thornton . . . James W. Hart, offi ,ma.j 

ager at Llppert, became father of a I 

^ 

onn.ill 

Boiling, cashier, is back at her df afv 

having a displaced vertebra adjusi 

George Roscoe, manager, returned 

business trip to Birmingham ... At 

Theatre Supply Shirley Elrod is gett ma'* 

ried to Carlton Lane . . . E. B. Wl^ im -" 

very happy over the fact that his Bi 

will soon be home on furlough froir ee$l:*i 

air base, Biloxi, Miss. 

,0 «-• 

1 

itur 

.ima'' 

Cre 

Irk 

gia,-5l 

-ichl' 

'Chr'' 

;-r r- 

kW' 

Berlo Unites Warehouses 

CHARLOTTE—The Berlo Vending ];>. 

closed its Raleigh warehouse and n^'ed 

supplies to a new warehouse at 380[ ,.01 

Rd. here. Don Graham, Berlo mana 

i 

f 

ty--- 

'- 

said that the Charlotte warehouse 

'1 

been closed and that the new buiLg 

enable the firm to serve both cities teri 

Hope Concession Stand Impro'iil 

HOPE, ARK.—Workmen are repa. \g 8^ 

concession stand of the Rialto Theat. Moernization 

will include maroon Ie;.,ere', 

exterior finish with heavy studded d;jgns ., 

Ferriday House Conditioned 

FERRIDAY, LA.—Dixie Roberts, -na*. 

of the Arcade Theatre, has compl 'd f,i 

stallation of XT, S. Airco air conditi ing 

his theatre here. i 

$BOOK IT 

I WAHOO is 

NO 

the world's mo* 

iT 

successfully by hundreds of loc 

and outdoor theatres all over Ai 

j 

iccj 

e Send for complete details, fi i"!^ 

J 

and give seating or car capacitf 

f Hollywood Amusemew'* 

$ DEPT. B 

$ 831 S. Wabash Avenue, Chicogi 

RUBE JOINER,; 

Independent Booker 

A PERSONAL SERVICE FOH Liggj:-^ 

163 Walton 

Phone AL 7486 Box 21 

62 

BOXOFFICE 

Jun

A 

' 

K 

. . Mrs. 

. . The 

/o Jrive-Ins Open 

Henphis Section 

MPH — Two new drive-ins have anted 

oiniugs in the Memphis trade ter- 

ew 350-car drive-in at Jaclcson- 

Ark. hi Jacksonville, will open June 

'. p. Dupree jr.. as owner and man- 

th 

t 

Phidi'lphia (Miss.^ Drive-In, was 

i

. . . R. 

. . Sam 

. . The 

I 

. . Mrs. 

. . W. 

. . 

. . Head 

. . John 

'M:\ 

: 

1I 

' 

::i 

CHARLOTTE 

. 

. 

Tim Taylor, salesman for Bryant Theatre 

Supply Co.. has resigned Hazel 

Resnick of Queen City Booking Service is 

recuperating at the beach after hospitalization 

for a spinal operation . C. Macon 

has sold his Roxy Theatre at Old Fort to 

P. G. Nelson new Starlite Drive-In 

for Negroes at Henderson, is being operated 

by T. H. Weldon, jr. and M. H. Forsyth . 

Fred S. Davis is operating the new Plaza 

Theatre at Fayetteville, also for Negro patronage. 

Wilby-Kincey has sold the State in Spartanburg 

to a company headed by Sam Irvin 

of Darlington. The new manager will be 

Bill Nash. Wilby-Kincey also has sold the 

Ritz in Columbia to Columbia Theatres, Inc., 

which is headed by Irvin and Jack Fuller . . . 

Worth Stewart of Stewart Theatres reports 

the resignation of Ernest Stellings, film buyer. 

He will be succeeded by Jim Gilland. Stewart 

Theatres took over operation of the Earle 

and Grand Theatres in Mount Airy from 

Messrs. Benbow and Boone. 

. . . 

Walter Titus jr., division manager for Republic, 

was in town for the kickoff of the 

Jimmy Grainger Friendship drive which 

ends September 29. He left here for Atlanta 

Funeral services were held last week for 

Mrs. Jane Paradis Dandelake, whose husband 

C. A. Dandelake operates the Colonial and 

Mrs. Billie 

Tar theatres in Tarboro, N. C. . . . 

Harris, booker for Republic, is on vacation 

E. Bryant has closed the Ritz in Greenwood. 

Charles Jarmon is building the new Fairview 

Theatre in Kinston . . . Johnny Martin, 

head booker for 20th-Fox, has been promoted 

to salesman in eastern North Carolina, succeeding 

Walter Powell, who resigned. Charles 

Mincey was promoted to head booker. Bill 

McCotten of New Bern has joined the company 

as student booker. Jack King, booking 

department, left on vacation at Daytona 

Beach . Clininger was promoted 

from student booker to booker. 

News from RKO : 

LET US HELP YOU 

Salesman Herbert Robin- 

AAERCHANDISE FOR PROFIT 

Jacksonville Popcorn & Candy Co. 

329 E. Bay St., Jacksonville, Fla. 

ROY SMITH B. J. PARRISH 

For all your theatre needs 

THE QUEEN FEATURE SERVICE, 

1912Vi Morris Avenue 

Birmingham 3, Alabama 

KNOXYILLE scenic studios, 

INC 

Inc 

p. O. Box 1029 • Knoxville, Term. 

Contour Curtains + Theatre Decorating .^ Stage 

and Auditorium Drapes -^ Murals -^ Rigging -^ 

Tracks -K Controls * Wall Fabrics * Lighting 

Most Modern Stage Equipment Studio in America 

son is back on the job after a two-week siege 

Booker Seline 

with a throat infection . . . 

Martin went to Knoxville, Tenn., for the 

graduation of her son Philip from Tennessee 

university . . . Contract clerk Nena Ritch and 

family attended the commencement at Duke 

in Durham . booker Dean Lynch's 

father is very . . . Booker Robert Little's 

ill 

wife is back home after treatment at Mercy 

hospital . . . RKO secretary Lillian Harley 

visited her mother in Hartsville, S. C. past 

weekend . . . RKO District Manager Dave 

Prince was here from Atlanta to confer with 

Manager Rovy Branon. 

RKO here has been in first place in the 

Ned Depinet drive for 19 of the 22 weeks. 

It ends June 28 . . . Rovy Branon 's son Frost 

is attending the Charlotte YMCA fresh air 

camp on the Catawba river. 

Arkansas Litigation 

Settled Out of Court 

LITTLE ROCK—Stipulations for dismissal 

of damage suits against two individual and 

three corporate Arkansas theatre operators 

have been filed in federal district court here 

by counsel for all parties. In effect, the stipulations 

serve notice on the court that an outside 

cash settlement has been made and all 

parties wish to drop the suits. Terms of the 

settlement were not disclosed. 

The litigation was initiated by Universal, 

Warner Bros., Loew's, 20th Century-Fox, 

Paramount and Columbia distributors against 

the theatre operators on the grounds that 

fraudulent admissions receipts statements 

had been submitted to the distributors. 

The distributors had asked unspecified 

damages from Rogers Amusement Co., Sheridan 

Amusement Co., G&M, Inc., Gerald W. 

Jones and Baeder P. Busby. The misstatements 

allegedly were submitted during an 

eight-year period. 

Attorneys for the theatremen had asked 

the federal court to rule that it had no 

jurisdiction in the case because the amounts 

allegedly due would be "far short" of the 

$3,000 jurisdictional minimum of the court. 

After three hearings the jurdisdictional question 

still was pending before the court. 

Memphis Gets Vaudeville; 

More Shows on the Way 

MEMPHIS—Vaudeville is back in Memphis. 

Loew's State led off with a stage show featuring 

Patti Page, feminine vocalist, and 

Clyde McCoy, the Sugar Blues maestro, and 

his band, which also consists of comedians 

and dancers. 

Gov. Gordon Browning of Tennessee came 

in to crown Miss Page "Miss Tennessee Waltz 

Queen" on the State stage. Arthur Groom, 

State manager, arranged the ceremony. Miss 

Page's duel recording of the hit tune, "The 

Tennessee Waltz," has sold more than 2,000,- 

000 copies. The governor sings the song. too. 

Malco's manager, Elliott Johnson, announced 

that direct from New York he was 

bringing to the Malco stage for a four-day 

engagement, Lou Walter's "Parisian Follies," 

beginning June 15. 

Roxy Sold to F. G. Nedson 

OLD FORT, N. C—F. G. Nelson has purchased 

the Roxy Theatre here. 

mm^ 

JACKSONVm 

T ippert Pictures opened a Tampa f 

depot at 208 W. Lafayette St. f 

furnish better and faster servicn 

reduce their customers' freight rate. 

ness transactions will continue to 1 

through the Atlanta exchange 

Mock, booker salesman from Parai 

on vacation. 

Hugh Martin, an exhibitor from > 

Ga., was booking here . . . Evelyn 

taking a week of her vacation ... Hi; 

southeastern division manager for P 

was in ... J. P. Kirby, division m;; 

Warner Bros., and W. O. Williar 

trict manager, were at the local o 

Dave Prince, RKO district mai 

Atlanta, was in. 

J. L. Cartwright of Daytona Beac 

manager for Florida State Theatres 

touring the state in the interest of 

bral palsy drive . Crovo, ii 

the San Marco Theatre, reports tl 

I 

is celebrating its 12th amiiversary SI 

. . . Lillian Parker, manager of the 

Theatre, states that changing fron 

a-week to a four-a-week has pr 

successful. Miss Parker is an avid 

and spends her free days trout fisi 

Raco Company to E>:0 

Its Business Interests lA' 

COVINGTON, TENN.—W. P. 1^ " 

' 

president of Raco Enterprises and :i-i 

dent of the Ruffin Theatre circui ev( ' 

this week that directors and st'Jlio 'i 

in the Raco firm had approved 'ns ^ 

specifications for further expansi ' dt ' 

the year. 

' 

' 

Among plans are those for a dri\ n t 

tre at Covington to be named t ' Si "^ 

Drive-In. Construction will star m 

project when approval is grantt.by 

National Production Authority. R: ,' El 

pri.ses now owns and operates t Si 

;^ 

Drive-In on Highway 22 five i ^;s " 

of Martin, Tenn. 

Other plans call for dinette and ,tai 

^ 

installations in or adjoining Ru. i-oi j 

theatres in this area. To be n ed 

- 

Tally-Ho dinettes, they will be it Ulf 

Covington on the lot west of tij R .. 

' 

Theatre, at Halls on the lot west ( .he 

Theatres and at Martin east of ti'vaj; 

Theatre. Construction on all thr wU 

_ 

started soon for completion withinl da , 

Raco has opened the Ritz Da ' 

on the lot east of the Ritz Theatr-'.t I 

man, Ky., and at Newbern, Tenn.; le ( 3 

located in the Palace Theatre, so wl n 

reopened with new equipment. (.* thi i, 

west of the Palace at 

i 

Newbern, icO' ^ 

build the Palace Dairy Castle to op ^ 

, s 

I 

tn 

) a 

. . . The 

ft Orleans State 

lops New Policy 

W OLl ^NS—Loew's State, one of the 

dovtuvn theatres, has completed a 

r 

rohaie n operating policy. Eliminating 

It sp'f for Negro patrons, the third 

i,v he boen redecorated at an approxi- 

• f S30.000. 

Rodney Toups. manager, the 

:h wao due to the lack of Negro 

IHiring the past year. Toups 

number of modern, vvell-equipfor 

Negro patrons have been 

»v»^>^^^^^^^^^^^^^^^^^^^^^^^. 

ABC THEATRICAL ENT. 

p. O. Box 1345 ATLANTA, GA. 

Periorming the Basic Service of 

BUYING and BOOKING 

For Independent Exhibitors in the Atlanta 

Territory. 

Jacksonville Sub-Otiice Soon. 

— Phone ALpine 7887 — 

R. J. (Hap) Barnes Karl (Bud) Chalman 

Albert E. (Al) Rook C. B. (ClUf) Wilson 

DeVry and other Drive-In Equipment 

35min and IGnun. 

Complete 16mm Exchange 

PLANS. CONSTRUCTION, DATA. 

More lor your dollar. 

BRADY MOVIE SERVICE 

10341/3 South 20th St. Birmingham. Ala. 

Phone 54-1362 

COMPLETE THEATRE SUPPLIES i 

DRIVE-IN EQUIPMENT ^ 

Prompt, 

Courteous Service 

DIXIE THEATRE SERVICE & SUPPLY CO. 

1014 North Slappey Drive Albany, Ga. 

Phone 3431 — Night Phone 2015 

20 Years of Pleasing Boxotfice Attractions

Tell . and Sell 

Scores of busy little messages 

go out every week to a tremendous 

audience— and they get a tremendous 

response! 

Every exhibitor is 

busy— buying, 

selling, renting, hiring. All this is 

made easier 

and more profitable 

with the classified ads in Clearing 

House each week. 

READ • USE • PROFIT BY— 

Classified Ads 

in 

BOXOFFICE 

Cost very little . . . easy to write . . . easy to read . . . pay big 

dividends ... 15c per word per issue. 

i 

Four Insertions for Price of Three 

6S 

BOXOFFICE

ki 

: McGee. 

•-' 

Leon 

' man 

: e 

' 

both 

arnirs Lose Appeal 

êr Liberty Lease 

CITY—Warner Theatres lost 

;aIA 

r he lease on the Liberty Theale.l 

by Dr. and Mrs. J. N. Harber. 

S. appeals court upheld a decision 

e Vaught here rejecting a Warinvalidate 

a lease given by the 

the Liberty to J. H. Cooper and 

o: the Cooper Foundation. 

• Is court concurred in finding that 

who ran the Criterion 

in>' years, were not trustees for 

Hires when they leased the Libiiiuht 

ruled that McGee and 

lot 

ir 

use the foundation as a device 

business transactions, and that 

aixing individually and not as 

Standard Theatres Corp.. by 

le was employed. 

to records. Standard Theatres 

rmed Sept. 1. 1933. and consisted 

Cooper, the Criterion and Regal 

"hf corporation was to manage 

t|5 but had nothing to do with the 

Pollea.ies for properties. The records 

tilt in 1933. Warners operated a 

iO|;hfatres in the city. Warner Bros. 

I (ned all stock in Warner Theatres 

i;r and Paramount Pictures owned 

t|i the Criterion and Regal comfcnier 

original federal court suit claimed 

lea.ê rom the Harbers to the Cooper 

WtaMi ttis invalid because McGee. who 

n;i?e the Criterion, was an em- 

..r.dard Theatres. 

.t.es of McGee were a crux of 

le was manager of the Criterion 

aiie an officer of Standard. In 

m military service, he learned 

.rbers wanted to sell the Liberty, 

jetn leased out. The records show 

vent to Lincoln. Neb., met the 

tlie Cooper Foundation and was 

;or.i to lease the Liberty Theatre for 

"ith an option to buy. 

mn Drive-In Called 

daloma's Largest 

iV\"Ti;. OKLA.—Austin's Drive-In Theha-)een 

newly remodeled by owner 

Ai.M, and is again open for business. 

•' -l first drive-in theatre in the state 

ba.i )w been enlarged to become Okla- 

•"s li?e.st drive-in, Austin said, 

fcodng included installation of in- 

Inal )eakers. with 800 now in and 200 

I to added, concrete walls constructed 

IKh ie to shield the glare of approachteadihtN 

and a new. brilliantly lighted 

G.3ordon to Amarillo, 

iplcing Robert Sparks 

. . Mr. 

. . Morris 

. . The 

. . The 

. . The 

. . Jack 

! 

SOUTHWEST TICKET & COUPON CO. 

2110 CORINTH ST. • Harwood 7185 • DALLAS, TEX 

Advanced 

DESIGN ir 

Griggs 

Chairs 

• MACHINE FOLD 

• ROLL, SINGLE-DUPLEX 

• RESERVED SEAT 

• BOOK STRIP 

THEATER GIFT COUPON BOOKS 

SEASON PASSES — ONE TIME COMPS. 

-AGCU-RACY- 

Solid steel center 

give 

standards 

strength 

and durability. 

Insures years of hard 

wear in a chair with 

comfort and beauty. 

WRITE FOR CATALOG 

GRIGGS EQUIPIIE^T CO. 

Belton, Texas 

For 

Best 

Boxoffice 

Reports 

on 

Exploitation 

Pictures 

Wire - Phone - Write 

D. F. "Mac" McCROSKY 

MACK ENTERPRISES 

706 W. Grand 

Oklahoma City, Okla. 

Sound cars, direct mailing 

campaign and flashy lobby 

displays available for each 

attraction. 

OKLAHOMA CITY 

. . . Tom 

Otate exhibitors night at Variety Monday 

drew a packed house, with John Payne 

of "Passage West" as honored guest. Among 

the other visitors were Ralph Ayer and Frank 

Roberts of Lincoln, Neb. ... In town Monday 

to book and buy and attend the open board 

meeting of Theatre Owners of Oklahoma 

were H. S. McMurry, Dumas, Tex.; Crawford 

Spearman, Edmond; Lewis Long, Guymon; 

Kathryn Hendricks and Henry Simpson, both 

of Bristow. Also Mrs. Bess Wilkie 

McKean jr. is the new manager of the Lakeside 

Theatre. His dad is a Paramount salesman. 

The Bill Copelands of Geary were among 

those enjoying the Variety buffet supper and 

party Monday night . Dudley Tuckers 

returned from an extended holiday in the 

east and Canada. The Tuckers own a Guthrie 

theatre . and Ona Loewenstein 

were celebrating their wedding anniversary 

at the same party. They brought home-baked 

cakes and mints to the party for all the 

guests. The E. R. Slocums of El Reno presented 

some of the merchandise prizes. 

Pat McGee, Denver, met Ralph Ayer and 

Frank Roberts, both of Lincoln, here for a 

business meeting. All are officials of Cooper 

Foundation ... It looks as if the new Harber 

won't be ready for its opening before late 

June. The CP-owned situation was slated to 

open its doors June 15 . . . The George 

Fishers of MGM were Tulsa weekend guests, 

visiting kith and kin . Russ Causes 

have moved bag and baggage to Atlanta. 

Gaus returned here to close the sale on his 

home and to move the family back with him. 

He now is MGM manager at Atlanta. They 

left, after a round of parties, last week. 

Claude York, now United Artists manager 

at Dallas, was at the Variety party Monday 

night. He plans to move his family there 

as soon as he can sell his residence here. 

York was ELC manager here . 

Emenhiser, 

new UA salesman covering Oklahoma 

out of the Dallas office, was on the Row 

Monday . and Mrs. George Byrd have 

a new baby daughter. He sells for Universal. 

The Byrds have another daughter and a son. 

The Tulsa Downtown Theatre feted John 

Payne of "Passage West" with an open house 

press and radio party in the Tulsa Press 

club Tuesday (5). J. C. Hunter is president 

of the circuit. The film opened Thursday (7) 

The Ralph Drewrys 

in the Rialto there . . . 

of the same theatre chain have been in 

Florida on a combined business and pleasure 

Eddie Jones, who operates the 

Jaunt . . . 

Sand Springs Drive-In at Tulsa, was in, as 

was his brother Bill, who operates the Harmony 

in Sand Springs. 

. 

Delbert Cummings of Stratford, Tex., was 

on Filmrow Variety golf tourney 

planned for July 8, 10 has been postponed, 

according to Charley Hudgens, chairman of 

the tourney and U-I manager . . . John 

Thomas, former Kingfisher exhibitor, is now 

looking for an operation to take over. He 

was in town Monday and attended the open 

TOO board session . . . Also attending was 

Mrs. L. H. Goerke, Canton. 

Mr. and Mrs. George Goldfarb invited all 

at the Variety party to attend the formal 

opening of their new jewelry store in the 

new Harber Theatre on the night of June 18. 

Don Tullius Sue! 

Claude York in Vii 

OKLAHOMA CITY—When \I| 

22 held its monthly board of dii- 

ing Monday afternoon (4), ciaii 

Dallas resigned as property mas 

Tullius, Warner Bros, branch rri 

! 

\ 

selected to succeed him. York 

United Artists manager in Dall 

ELC head here. 

Dee Fuller, former theatremar 

ager of the Municipal auditorium' 

to the Variety board to replace cj 

man, who is moving soon to Colo: 

to manage three Cooper Founds 

Fuller sat in on the session bi'-; 

ficially take over until June 20. |i 

(• 

attended the meeting. 

Further plans were made on jJ 

turtle derby slated for Septemb, 

Hunter, chief barker, Tulsa, pr' 

Slepka, Okemah, was the other ,, 

board member in attendance. 

Jet Drive-In Is Opeijd. 

At Big Spring by RolJ> 

BIG SPRING, TEX.—J. Y. R 

theatre operator, opened the nev 

In May 22. 

Big Spring's newest 

edly west Texas' finest drive-in 

located on the San Angelo highv 

town. 

The local manager of the the 

H. C. Overt, who advertised th 

equipment, giant screen, air con ,,ione 

freshment bar and kiddies' pla ôunl 

also has a spacious patio equippei 

fortable lawn chairs where the 

sit and enjoy the show under 

they wish to get out of their ci 

ISO 

e 

,jroJ 

Tom 

sta; 

Westland in Elk City Dkl 

Celebrates First Yec< 

ELK CITY, OKLA.—The first 

\' 

of Westland Theatre was celebra rece 

Calling his theatre the finest r we! 

Oklahoma, Manag'er Jimmy Ru; êxpn 

his appreciation to the people 'this 

for their fine patronage. 

The situation was considered 

best in the southwest when it 

year. Since he first arrived in c Cit 

manager of the Elk Theatre, the ^ Drii 

and the Westland were both coi leted 

Rush serves as manager of all 

Ae of 

ened 

;ree 

Warners' "The Seeing-Eye Dog nows 

matically the training and work-f See 

Eye dogs. 

' 

CHICAGO 

1327 S. Wabash 

NEW 

YORK 


i 

68 

BOXOFFICE 

lie 9, 

i

. PARK. 

. . "The 

1 

'^ Starts Tour 

or 

Passage West' 

j{L.\})MA CITY—John Payne began a 

Xe>l" junket here Monday i4i 

.mded, in the company of Herb 

P;iramount publicist out of New 

line press, radio and civic activifilm 

opened Tuesday evening. 

Steinberg visited the First Chrisicluili's 

Youth Center, met press and 

bfolland attended the Theatre Owners 

!ia monthly board meeting. Monhe 

was a guest at the monthly 

for exhibitors at Variety quarters. 

and Tent 22 played host to the 

r. 

He:ft the next day for Tulsa. 

jTTi' id Steinberg planned to visit Little 

leport. Macon, Augusta, Nashville 

.lie, making personal appearances 

stores in connection w'ith tieup 

lepiirient 

er!; 

eenti, visiting with exhibitor groups, 

,io appearances and attending civic 

'eely 

Church Service 

Texas Drive-In 

^'d it 

TEX.—This community 

01 the few drive-in theatres to 

t .. -ze. But. instead of being for the 

Hit's .vn use. Calvin Mitchamore, ownergerf 

the Market Street Drive-In Thetiiii 

for a local church. 

lltchE.ore is cooperating with the con- 

|»tioiof the Peace Lutheran church of 

tea .rk in pioneering weekly religious 

BB id constructed a new stage under 

Bbrei. Mitchamore said this type of 

tlR l5 proved successful in two other 

Bons ' the U.S. and has an appeal to 

l; la lie.^. Beginning last month, church 

fces ill be held at the outdoor theatre 

nenng at 8 a. m. each Sunday. The 

B ;re out of annual Easter sunrise serv- 

: the ozoner for two years. 

Dmt Gamble Moved 

:\1LLE. TEX. — Forrest Gamble, 

en with the Clarksville and Texan 

ere for the last seven years, has 

jwell, N. M., to manage a theatre 

— 

AUSTIN 

T ester Ketner, BOXOFFICE correspondent 

from San Antonio, flew Into Austin Saturday 

i2) and said that hereafter he'd do all 

his traveling around Texas by airplane . . 

. 

Fred McAllister, assistant manager at the 

Capitol, was preparing to visit San Antonio 

Tuesday (5) on a pleasure trip. 

At the State, Major Bill Heliums had the 

audience vocalizing to the singing short, 

"Fiesta Time" . Thing" drew such big 

crowds along Congress avenue Saturday midnight 

that both the Paramount and State 

had to be opened by Interstate to take care 

of the throngs of patrons. 

Fred Mayer now is doing the buying and 

booking for the Statewide Drive-In Theatre 

circuit . . . Ken Lemke, publicity man at the 

Josephine, was said to be having tooth 

troubles. 

First Runs in Dallas Fail 

To Do Average Business 

DALLAS—An English picture and a western 

were the best in a weak week at the Dallas 

first runs. They were "So Long at the Fair" 

and "Raton Pass." The individual percentages 

were: 


Coronet—So Long ol the Fcrir (UA) 95 

Maiestic—Go for Brokel (MGM) 80 

Melba—Smuggler's Island (U-I) 85 

Palace Goodbye, My Fancy (WB) 75 

Rialto—Baton Pass (WB) 90 

R.E. Rushing Files Suit 

For $315,000 Damages 

MONAHANS, TEX.—Another lawsuit was 

added to the file of exhibitor-distributor 

litigation with the lodging of a $315,000 triple 

damage action in federal district court by the 

Ward Theatre of this city against Theatre 

Enterprises, Inc.. and nine distributors. 

The Ward, owned by R. E. Rushing, charges 

conspiracy, restraint of trade and monopolistic 

practices in the area. The defendants 

are accused of establishing and maintaining 

an "arbitrary and unreasonable" system of 

prices and quality of product. Charges of discrimination 

and high price-fixings on all 

product also were included in the complaint, 

which asserts that as a result of these practices 

the Ward suffered a direct loss of business. 

Suit was filed In the U.S. district court in 

and for the western district of Texas, Pecos 

division. John Watts of Odessa, Tex., is attorney 

for the plaintiff. 

Paul Picerni will play a top featured role 

in Warners' "The Tanks Are Coming." 

SELL YOUR THEATRE PRIVATELY 

Laroest coveraje in U.S. No "Net" listinns. 

HijhKt reputation for know-how! 

and fair dealino. 30 years experience including 

exhibition. Ask Better Business Bu- 

reau. or our customers. Know your broker. 

ARTHUR LEAK Theatre Speciolistsj 

3305 Caruth, Dallas, Texas 

Telephones: EM 0238 • EM 7489 

CONFIDENTIAL CORRESPONDENCE 

INVITED 

Bd. ;x., Airer Damaged 

lAIRl TEX.—The screen was blown away 

I thfdrive-in theatre owned by Frank 

rtir.eat the west edge of this town was 

Wt mpletely destroyed in the terrific 

U an hail storm which hit this commu- 

»lasnonth and did $100,000 damage. 

WIHAVE IT ! M 

II 

Headline Features 

! 

ble Bill Features — Westerns 

Serials — Shorts — Unusual Road 

Show 

Attractions 

JlOHN) n (O. K.) 

IÎKINS & DOURGEOIS 

»K)R PICTURES COMPANY 

Old Jackson Sis. PHospecl 2408 

DALLAS 1, TEXAS 

*

. . . Betty 

!' 

I 

I 

I 

I 

' 

j 

I; 

'. 

DALLAS 

^harles E. Darden, Darden Popcorn Co., 

and his wife attended the Houston Variety 

annual golf tournament at the Pine Forest 

Country club, Houston. Darden said that 

Conrad Brady, publicity director for Interstate 

Tlieatres, Houston, won the golf tournament 

and a diamond-studded wrist watch 

was the award. Mrs. Al Mortison, wife of 

the president of Southwestern Theatre Equipment 

Co., played in the golf tournament and 

was given a special award for being the only 

woman player. 

Westerns-Features-Serials 

Tower Pictures Co. 

HAROLD SCHWARZ 

302 S. Harwood St. Dallas 1, Texas 

Phones C-7357 and R-3998 

LET US SELL YOUR THEATRE. 

Confidential listings invited. 30 years of theatre 

management. Your proteclion. Member Dallas 

Chaniber of Commerce. Best of references 

in the trade. 

SOUTHLAND THEATRE BROKERS 

408 South Harwood 

JACK SWIGER 

Dallas 1, Texas 

Phone RAndolph 8922 

PAINT UP YOUR THEATRE! 

REFINSH YOUR SCREEN! 

Drive-lns! 

DRIVE-IN THEATRE PAINTING 

E. L. EVANS & SONS 

THEATRE SEAT INSTALLATION 

2719 Mateur Ave. Dallas, Texas 

E. L. Evans. Jr., FE-002S Evans. Sr., YU-3397 

E. L 

Members of the Variety Club of Dallas have 

received tickets for the sale of turtles for 

the 12th annual Variety Club turtle derby, 

which will be held at the Fair Park Ice arena 

Saturday, September 8. Further details about 

the derby will be announced at a meeting of 

the club June 4. L. M. Rice is chairman. 

Co-chairmen are John H. Rowley, chief 

barker; James O. Cherry, C. C. Ezell, R. J. 

O'Donnell, Julius Schepps and Paul Short. 

Committee members are: Ray Beall, publicity 

and advertising: Louis Charninsky, sales; 

James O. Cherry, sales; Bob Helms, Filmrow; 

Fred Hoenscheidt, sales: William O'Donnell, 

sales, and Al Reynolds, production. 

Bob Johnson, manager of the Parkway in 

Fort Worth, reported a good attendance at 

a special Fat Folks show, consisting of a 

special run of short subjects on reducing 

and tied in with current promotion and installments 

in the papers from the "Fat Boy's 

Book" by Elmer Wheeler ... A special golf 

showing was held at the Ridgelea Theatre, 

Clyde Allen, manager, tying in with the 

National Golf tournament held in Fort Worth. 

"Follow the Sun" was shown and the stars 

of the tournament made personal appearances 

on the stage. 

A great promotion is in the offing on "Fort 

Worth," a Warner production which will have 

its world premiere in Fort Worth. Randolph 

Scott will be in Port Worth for the occasion. 

George Bannon of Warner Bros, and Ray 

Jones of the Worth Theatre will have Pony 

Express runners coming from nearby towns 

of Denton, Cleburne, Dallas and Weatherford 

on the afternoon of June 13 just prior 

to opening. 

Seen along Filmrow were Joe I 

ace, Snyder: Lester True, Te 

hachie; O. T. McGinley, Ritz, 

Bob Clemmons, Liberty, Fort Wor 

Mr, 

Mrs. George Franklin, Colonial Drive 

Denton; H, H. Stroud, Strand, H' 

A. Daniel, Palace, Seguin; R. m. 

i 

Turnertown; M. K. McDaniel, ! 

nar, ' 

Marque; Bill Morrow, Colonial Drive 

Longview; Billy Fox Johnson, Ri Drlvs 

Marshall. 

Others were Gerard Ebeier, Kill Drive 

San Marcos; J. W. Lilly, Misst' Sulp 

Springs; R. J. Cordell, Palace, Ch ess; 

Curtis, Capitol, Meridian; E. W. ipps, 

Ho, Gainesville; Skeet Noret, Skyj leDi 

In, Lamesa; Mrs. J. R. Huckabet, 

cola; C. O. Simmons, Plaza, Dei 

W. Drury, Morgan, Fort Worth 

Christensen, Pines Drive-In, Na 

i' 

Jack Swiger, Southland Ente ises,i 

out of the city for a week . 

PI 

•.11 

office 

. . 

manager, Monogram, was a V 

am I 

tion at Vero Beach, Fla. . . . W 

has opened offices at 2013 '4 You St., r 

222, which will become the hor 

the Texas area for King Films. . 

is sales manager. The sales st 

C. R. Rhoads, Al Jenkins, Billy V I lams, 

A. W. Wilkerson. King Films als .ksT 

offices in San Antonio and Co • s Cti 

Newman, Texas The: Ser 

was on vacation. 

Hal Norfleet, public relations 

Wa 

' 

cGref 

ilton; 

.all, 1 

r, R; 

, . Del 

tive, was still confined to his i -n at 

Blue Bonnet hotel as the result an ir 

received about two months ago 

Ixhib 

Perry left for a western tour . . 

and bookers have received invit ons 1 

Ed Williamson, Warner manage at -to 

the "Look Forward" screenings ^ne i; 

at the Melba Theatre. The firs how 

day will be at 10:30 a. m. and se 

,ie 

one at 1 p. m. with buffet lunr Dn se 

between the screenings. 

.Id 

c 

dochi 

i,n 

OffiCi 

Mi 

; 

incl 

prese 

"71i0te w^ • • • 

BLOWERS, 

AIR -WASHERS, 

MOTORS, 

V-DRIVES, 

SWITCHES. 

c 

• 

II LING 

ASPEN EXCELSIOR MATS. 

PUMPS. 

PULLEYS. 

V-BELTS, 

FLOAT VALVES, ETC. 

HERBER BROTHERS 

"Fair Treatment and Adequate Service for 25 Years" 

408 S. HARWOOD DALLAS, TEXAS 

BUFFALO COOLING EQUIPMENT 

lOth Fl. 2nd Unr Santa Fe Blag BUFFALO ENGINEERING CO., INC. Dallas, Tex. 

Kobb & Rowley will hold il amani 

convention in a few weeks . . . Sf 5 on I 

row: Chester Sandidge, Village, ! •t W( 

Ernest Rockett, Tower, Itaska; R aniU 

. 

A. D. Lawrence, Apex. Tioga; s, 

Mattson and her daughter Gladj Dixie 

Reel drive-ins, Rockdale; Steven lirley, 

cadia, Ridgeport: Lee Pierce, pro tioni; 

the North Texas State college, L :ton;. 

C. J. Otts, Wakea, Waskom; M jand: 

Crump, Oak, Lone Oak and E. t 'Wla 

Rule, Rule. 

In Columbia's "Valley of Fire'ljalil 

has received her seventh consecii/''e a«i 

ment to a Gene Autry starrer. 

$BOOK IT 

I 

I 

NL 

WAHOO is the world's )s"k 

^ ling screen grfme. Now b ig ui 

e successfully by hundreds 

ino 

« and outdoor theatres all ovc »ineii 

* Send for complete detail Be i 

< and give seating or car can itp 

f Hollywood Amusenj it < 

$ DEPT. B 

$ 831 S. Wobosh Avenue, Chll |o 5, 

70 BOXOFFICE

i 

. 

ushering 

• 

(hr 

28) 

rojclion Booth Roof 

( 

Pilpit at Drive-In 

;SH. WIS.—"The Church of the 

,; is to be held at the Highway 44 

Theatre here on Sundays, begin- 

;• 10. Although the services will 

.summer schedule of the First 

lonal church of this area, the puben 

mvited to attend the meetings 

.ive-in, no matter what their faith 

special committees have been cremdle 

the maintenance, music, adand 

transportation to the 

or these services. The Reverend 

Strong will officiate from the roof 

ijection booth, which will become 

: 

platform, 

unagement of the drive-in theatre is 

ajig m adapting the sound system of 

[ij;tors to the needs of the service 

didiKil loud speakers will bring the 

bndo the occupants of the parked cars 

be tdoor theatre. This is thought to 

be rst effort to hold church services 

liirS-in theatre in Wisconsin. 

lamburg Dies in Fall; 

astit. Louis Exhibitor 

IT, lins—Sam Hamburg. 71, died in a 

1 

iMoiay from the sixth floor of the 

reshotel, which is owned by his broth- 

-la Nat Koplar. Hamburg in recent 

k h; been interested in the operation of 

Mveie Theatre, East St. Louis, 111., which 

bta i wife Dora's name. 

atre had been closed May 24 by 

he Internal Revenue bureau to sat- 

:;ment tax liens. A notice posted on 

iice says that contents were seized 

.;: sale to satisfy income, admission 

: oil security taxes in the amount of 

MMO. 

lelates said that Hamburg recently had 

B Uand depressed, and hotel employes 

'.at he rode up and down in an 

'•"' 

everal times before getting off at 

floor. 

Ob rtWitte to Toulon; 

JrrAllen in Princeton 

roi")N. ILL.—Robert Witte of Minonk 

Wt« here as new manager of the Stark 

«*tr m a change of managers by the 

% nterprises chain. He replaced Jerry 

If:- ho has been transferred after two 

alf years to Princeton, where he 

"S*; the Apollo. Witte has been in 

»J;iness many years, the last few with 

ey 

mer's 

circuit. 

Niece, Husband 

3ge Chenoa, 111., 

Ritz 

-X, ILL.—Mr. and Mrs. Paul Hall- 

"hampaign are the new managers 

j-t2 in Chenoa. Mrs. Hallbeck's uncle, 

tzel of Champaign, is the new owner 

te. which he purchased from the 

ens, who have operated it since 

1936, 

Head" and "The Pill Eater," two 

ue comedies, are being shot simul- 

"y for Columbia release. 

Four-Screen Airer Opens 

In Suburb of St. Louis 

ST. LOUIS—The St. Ann Drive-In, the 

first in this film trade area to be built with 

four screens, opened the night of June 2 on 

U.S. 40 in the suburb of St. Ann. The $300,- 

000 situation, the third of its type in the 

U.S., has been under construction for nine 

months by the St. Louis Amu.sement Co. 

Lewis Eugene Wilson of Los Angeles was the 

architect. 

All parts of the 1,000-car layout are relatively 

close to a screen. In addition, .show 

times may be staggered to reduce patron 

waiting time and to facilitate the handling 

of traffic into and out of the drive-in. 

Marvin Stiver, manager, from his top-floor 

office in the centrally located administration 

building, will have a clear view of all 

spots in the four major areas of the drive-in 

and can direct incoming automobiles to a 

certain quadrant by means of a colored 

semaphore signal to the main gate. Exittime 

traffic difficulties are minimized also, 

since each quadrant has its own exit and, 

due to the staggering of the schedules for 

the pictures, only a part of the audience is 

released at one time. This will permit an 

easy flow of traffic to the St. Charles Rock 

road. 

Tlie St. Louis Anrusement Co. will operate 

tlie four-screen drive-in under a long-term 

lease. Pi'ojection to the four screens, located 

in the corners of the 15-acre layout, is from 

the three story administration building in 

the center of the tract. Dual projection is 

achieved by using a set of mirrored lenses. 

Equipment includes two sets of projectors. 

National Theatre Supply furnished the 

Simplex X-L sound and projection, etc. The 

concession stands occupy the centrally located 

administration building. This area is 

brilliantly lighted at all times while the 

drive-in is in operation. The signs and neon 

lighting for the drive-in were provided by 

the Crystal Sign Co. The playgrounds feature 

a miniature steam, coal-burning train 

that operates over 1,600 feet of track. 

Edward B. Arthur, general manager of the 

Fanchon & Marco-St. Louis Amusement Co. 

circuit, said the St. Ann Drive-In will offer 

two separate and distinct programs, each 

consisting of a feature and shorts. 

Manager Stiver has been a.ssociated with 

the St. Louis Amusement Co. for 20 years, 

recently as manager of the Victory Theatre. 

Don Mack Heads Expanded 

Filmack Television Dept. 

CHICAGO—Filmack Ti-ailer Co. has promoted 

Don Mack to regional television sales 

manager in its expansion of television activities. 

Mack has spent the past three years 

working in and later supervising the production 

of theatre and television commercials. 

Filmack also announces that its television 

department is equipped to provide the same 

fast service with which it has turned out 

motion picture film announcements for the 

past 30 years. 

George Roberts Buried 

CHICAGO—Services for George L. Roberts, 

57, were held here Friday (1) with burial 

in Lincoln, Neb. The salesman for Bielefeld 

Studios, Inc., died Wednesday in Hines hospital. 

He was an aviator in World War I and 

started his career in the newspaper business 

after graduating from the University of 

Nebraska. 

Morris Bentley Killed 

CHICAGO—Morris B. Bentley, 37, 

head of 

a motion picture premium company, was 

killed May 31 when his automobile skidded 

off the road near Brunswick, Mo. 

Costume design assignments include Bill 

Thomas to "Weekend With Father" and Rosemary 

Odell to "The Treasure of Franchard," 

U-I releases. 

Show Family on Scooters 

Max Lofton, owner of the Idaho Theatre, Terre Haute, Ind„ and his family board 

motor scooters to ballyhoo shows and for family transportation. Lofton, on scooter at 

left, claims that the scooters enable him to get areund easier to contact merchants for 

tieups, besides proving invaluable as attention-getters. 

Wo ICE June 9, 1951 

71

i 

. . The 

. . . Auditor 

. . Harold 

. . Joe 

, 

INDIANAPOLIS 

XXTamer Bros, has sent out invitations for the 

two-day tradeshowings of "Streetcar 

Named Desire," '"Captain Horatio Hornblower," 

"Jim Thorpe— All American" and 

"Strangers on a Train" June 12-13. Under 

the schedule there will be a short subject 

and a feature film each morning, followed 

by a buffet luncheon in the Fountain Square 

Theatre, then another short subject and one 

of the features in the afternoon . . . Pinnacle 

of innovations in drive-in theatres may be 

the newly installed dance floor at the Greenwood. 

Open for one hour nightly before 

the film program starts, the small dance 

floor will be available at no extra charge to 

patrons. Music is recorded. 

Alvin W. Hendricks has been appointed 

manager of the Indiana Theatre. The director 

of the 3,300-seat theatre came here from 

Oklahoma City . top of the Meridian 

Drive-in's concession stand has been altered 

to become a stage from which shows 

were to be given starting this week (6, 7). The 

first attraction was the Brown County Jamboree 

with Country Cousin Chickie and Little 

Johnny Highland. 

Abe Gelman, manager at Columbia, attended 

a district sales meeting in Detroit . . . 

Jules Serkowich, Columbia exploiteer, is in 

the city directing the advertising of "Santa 

Fe" and "Brave Bulls" to open June 6 at 

Loew's . . . Ike Sollers, Lyric at C( « 

is on the sick list with stomach ul( 

; 

Joe St. Amand has opened his ne':i 

shop, an addition to his concession : ' 

his Flora at Flora. He equipped theli 

with tables and plans to cater to th i 

c 

and Kiwanis clubs. 

i 

fc 

Edward Resner, first chairman atê 

diana and Circle when they had fles \ 

has gone to Terre Haute to manage t 

Theatre . Braun, son of t 

row projectionist, has joined the ai 

Annette Kuebler, operator of the As 

per, Ind., is confined at her home 

ened with pneumonia . . . The Marl' 

ford, Ind., is now operated by F' 

Angle Geloff, formerly 

Ritter . . . 

replaces Loraine Toney, as manageii 

tary at Columbia. 

« 

j 

Larry Shubnell has resigned his s; 

at Columbia Pictures and joined thi. 

;tle-airtyHhu(ipe^ 

lEs '~— 

circuit, Fort 'Wayne, as booker and t,. 

Mr. and Mrs. Tom McKean jr., n 

birth of a baby boy, born at the V- 

hospital May 26. Tom is the son o- 

McKean, manager at Warner Bros., - 

mother, Dorothy, is the daughter c'; 

Weil, of the Weil Theatre, Greenf;: 

Richard Hildreth 

i 

is at 

Fox. 

Wally Heim, publicist for Unitec 

was here working on "The Man Pro'^" 

X" and "Mister Universe," which o\' 

the Lyric Theatre . Bohn, Rea' 

tures, back from Henderson, Ky., , 

the Audubon Drive-In there inst'; 

electric railway for the kiddies wh; 

Pickle, manager, reported drew yi? 

from miles around. 

'I like to deal witn tnem — 

tney do a ôoa job!" 

Showman to War Servjl 

MOUNT VERNON. IND.—Thorn , Bl 

win's interests in the Mount Vernon. five 

Theatre will be managed by assc tes 

the firm while the prominent \o< bi 

nessman and farmer returns to dut; i G 

many with the U.S. central in ige 

agency. During World War II, the -tea! 

man did intelligence work for the Olin 

C-B-I theatre. : 

BUSINESS 

BREVITIES 

LOCAL SCREEN ADVERTISING OF QUALITY 

Drive-In Turns 'Em Aw y 

AUBURN, IND. — An estimated 

' 

were turned away when the Ti-i-Hi 'iv! 

Theatre hit its 302-car capacity at , gr 

opening May 16 one and a half mil'noi 

west of Garrett. Mi-, and Mrs. A. Kl 

' 

fat, owners of the ozoner, entertain) irie 

at their home after the premiere. : 

LET US DO A GOOD JOB FOR YOU / 

THEJajfTRE EQUIPMET 

442 NORTH ILLINOIS STR T .• 

FILM INDUSTRIES. INC. 

INDIANAPOLIS INDI/^ I 

2269 Ford Parkway 

St. Paul \, Minnesota 

208 So. LaSalle St 

Chicago 4, 

Illinois 

72 

BOXOFFICE ju 9,1

; with 

. . His 

laris / and Stage Bill 

till .3ad Chicago 

•HTCAO -Cool rainy weather most of the 

ptople away from outdoor amusetown 

jammed with visitors 

X Meiiri.il day. Loop theatres did fair. 

iTnitl - .\rtists did average with a twin 

1 I.e Grand" and "The Bullfighter 

idv." and the Palace did average 

;e combination. "The Beast with 

, and "Walking Dead." "Appoint- 

D.mger" and "My Outlaw Brother" 

iir at State-Lake. 

The I'eat Caruso" had another hefty 

rth »'k at the Oriental and "Rawhide" 

okay 

1 a second week at the Woods. 

:/>!i:oiDiop Kid," plus stage show headed 

itsmen. had a dull second week at 

0. and "Tales of Hoffmann" conmg 

in its sixth week at Ziegfeld. 


.= Lemon Drop Kid (Para), plus stage 

k 95 

. 

ggler's Island (U-I), 2nd wk 

Great Caruso (MGM), plus stage 

_ 

95 

120 

Beast With Five Fingers (WB); The 

ead (WB), reissues - 95 

aula Fe (Col); Kill the tjmpire (Col), 

95 

.^[: pointment ^w^th Danger (Para); 

.Brother (UA) _ _... 90 

- The Bullfighter and the Lady (Rep); 

Iraad (Rep) 100 

3(^0f Men and Music (20th-Fox), 

100 

;es oi Hoffmann (Lopert), Bth wk Good 

.hide (20th-Fox), 2nd wk 115 

•edviy Finds Indianapolis 

mag s With Motors Stalled 

^"^"^.APOLIS — Boxoffice grosses were 

of the 500-mile, annual speedway 

;ing the week. 

ibye. My Fancy (WB); Roaring City 

90 

vhide (20th-Fox); He's a Cockeyed 

- - - 110 

) 

tighter and the Lady (Rep) 50 

liiers Three (MGM); Inside Straight 

^ys 80 

Man From Planet X (UA); Mister 

-A) 85 

ailci in Colorado 

lEXCIONIE, WIS.—Elmer Martell has 

•plei construction of a 300-car outdoor 

Irtre t Loveland, Colo. 

' " be operated by a brother Eldon 

oiiie, assisted by the latter's wife 

. ......Iter Alice. 

loss 

1*. 

for the Summer 

NDY, MO.—The 500-seat Nore 

itre, a unit of the Wehrenberg 

::t> 

ICG O'i 

»• 

ft 

iho.?: 

ORK] 

to be closed the first week in 

summer. 

Ave. ^ 

FUMACH 

^SPECIAL 

TRAILERS 

...CAN'T BE BEAT 



MILW AUKEE 

T>udy Koutnik, who formerly managed the 

downtown Palace, has been transferred to 

the Paradise in West AUis . . . Charlie Koehler, 

Astor Picture distributor, received several 

cancellations of bookings of his Laurel 

and Hardy film, "Flying Deuces," after the 

picture appeared on television on the Schlitz 

beer program . . . Irv Wirtheimer, Paramount 

manager, announces the addition of George 

Devine to the .sales staff. 

Dave Beznor, counsel for the Colosseum of 

motion picture salesmen, will travel to Washington 

for conferences with John Lewis, CIO, 

and William Green, AFL . activities 

in other fields have made it necessary for 

Arnold Brumin to turn the management of 

his Ritz over to brother Barney. Barney 

handles the theatre in addition to his law 

studies. 

. . . F. Georgiades, Badger 

Dean Fitzgerald, son of H. J. Fitzgerald, 

Fox Wisconsin Amusement Co. president, is 

now managing the Donut Shop on Sixth and 

Wisconsin Ave. 

Outdoor Theatres supervisor, was in for a 

Also booking 

buying and booking session . . . 

on Filmrow was Earl Fisher, who recently 

reopened the Lincoln on Milwaukee's south 

side. 

Second Paramount picture ever to go into 

the downtown Warner will be "Dear Brat." 

The first was "At War With the Army." 

Paramount product usually plays in the Fox 

houses ... It is reported that plans for open 

air movies in Borchert baseball field have 

been scrapped since city officials have begun 

discussing purchase of the property for a 

public park. 

Harold Pearson, AITO of Wisconsin executive 

secretary, has completed the addition to 

his home of a summertime play porch for son 

John . . . The Fox Tivoli, which has been 

closed for several months, has been reopened 

on Fridays, Saturdays and Sundays . . . Republic 

salesman Larry Seidelman's two and a 

half-year-old daughter, on seeing her first 

movie screen, went home and described it 

her mother as "big television." 

Turner-Farrar Acquires 

Eldorado Nox, Closes It 

ELDORADO, ILL.—The 550-seat Nox Theatre 

on Locust street has been sold by Delbert 

Wagner to the Turner-Farrar circuit, 

headed by Oscar Turner of Harrisburg, 111., 

which also operates the 500-seat Grand and 

the 634-seat Orpheum here. The deal became 

effective May 24. The Nox has been closed. 

Previously the Turner-Farrar circuit purchased 

from Nox Theatre in Carrier Mills, 

111., from A. M. Chamness. The Nox in Carrier 

Mills also has been closed. The Turner- 

Farrar interests also have 500-seat Grand in 

Carrier Mills. 

Premiere Aids Cancer Fund 

PORTLAND. IND.—The Jay county cancer 

fund benefited from the opening of 

the Beacon Drive-In, with all proceeds from 

the premiere donated to the charity. Delta 

Theta Tau sorority of Redkey sponsored the 

opening and was in charge of the concession 

stands. 

to 

Indianapolis 

Theatre 

Gutted by $30,000 Fire 

INDIANAPOLIS — Damage estimated at 

$30,000 by Fire Chief Roscoe McKinney resulted 

from a midnight fire which gutted 

the Paramount Theatre here recently. The 

interior of the theatre was destroyed and 

several guests had to be carried from the 

adjoining, historic Tremont hotel. 

The night-long blaze threatened nearby 

buildings and firemen were still pouring 

streams of water into the theatre eight hours 

later. Several hundred persons watched the 

conflagration in which four companies laid 17 

hose lines in the two-alarm fire. The old, 

brick structure is leased by Jacob L. Slutsky, 

who said an investigation had not proceeded 

far enough to determine the origin 

of the fire. 

Two policemen first noticed the fire and 

radioed the alarm as they patroled the district. 

Firemen believed it originated from 

a lighted cigaret left in the motion picture 

house and Chief McKinney said the flames 

apparently started in a litter of popcorn 

boxes and other debris. Slutsky said he has 

had no trouble with patrons over smoking 

in the theatre. 

Delbert Taflinger, chief investigator in the 

state fire marshal's office, said a member 

of his staff last inspected the theatre in 

February 1950 and, as a result, ordered Slutsky 

to remove all metallic cable from the 

auditorium and projection booth. 

Burle.sque queens once captivated patrons 

from the Paramount stage when it was the 

Gayety. 

IS IT ACTION YOU WANT? 

Possibly 

more theatres 

offices in the areas in 

most other mediums 

fee— Multiple service. 

HARRY BOCK 

804-05 Pence Bldg., 

Minneapolis 2, Minn. 

R. M. COPELAND 

1719 Wyandotte, 

Suite 205 


are sold through our 

which we operate than 


HARRY SAVEREIDE 


Des Moines 9. Iowa 

HARRY BUCK 



SAVEREIDE THEATRE BROKERS 

Largest Excftisive Theatre Brokers in Amenco 

f^r^KCOMPLETE THEATRE 

nUH EQUIPMENT 

•..•^^^^ 

MID-WEST THEATRE 

SUPPLY COMPANY, Inc. 

Riley 

Brenkert Projection Equipment — Ideally 

Suited for Drive-In Theatres. 

448 North Illinois St. 

- 5655. Indianapolis, Ind. 

Twenty-four hour service 

CARPET?

•i^l; 

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ST . 

LOUIS 

The funeral of John D. Neville, 54, of St. 

. . . 

Louis, a representative of Confidential 

Reports, Inc., was held here Saturday (2). 

He died of heart disease at Bucklin, Kas., 

while on a business trip. His wife, a son and 

five sisters survive . . Laurence Schwab, 

. 

productions manager of the St. Louis Municipal 

Opera Co. in 1935 and 1936, died in a 

hospital at Southampton, N. Y., May 29. 

Recently he had directed musical shows operating 

in tents on a cii'cuit in Florida 

Tom Curly, who operated the Ashland Theatre 

at 3520 Newstead Ave. until it was closed 

May 12, is managing the Bride Theatre for 

the Kaimann circuit. 

The Normandy Theatre of the Wehrenberg 

circuit was closed May 27 for the summer . . . 

The Queens Theatre at 4700 Maffitt, operated 

since June 16, 1950, by the Queens 

Amusement Co., has been closed indefinitely. 

Exhibitors on Filmrow: Dean Davis, West 

Plains; Herman Tanner, Vandalia; Frank 

Plumlee, Farmington: Bill Williams, Union: 

Delbert Wagner, Eldorado, who said that 

he plans to continue operation of his Ritz at 

Crossville, 111.: A. H. "Gus" Boemler, Alton; 

Sheldon Lending, Troy; Charley Beninati, 

Carlyle, and H. M. Hirth, Pacific. 

Ben J. Kalmenson, general sales manager 

for Warners, conferred with Harry C. Arthur 

of Fanchon & Marco-St. Louis Amu.sement 

Co. . . . The first six film clinics to be conducted 

by the Midcentral Allied Independent 

Theatre Owners will be held at the Leland 

hotel in Springfield, 111., June 6, with similar 

THEATRE CHAIRS? 

lOE HORNSTEIN INC. 

3330 Olive 

has 

it. 

LUcas 2710 St. Louis 

gatherings to be held at Mount Vernon June 

7; Poplar Bluff, Mo., 8th; Rolla, Mo.: 11th; 

Hannibal, 12th, and Peoria, 13th. Al Myrick, 

president, and Leo Wolcott, chairman of the 

board of Iowa-Nebraska Allied, will act as 

moderator for the clinics. Other portions of 

the meetings will be presided over by Charles 

Niles, treasurer of Allied States Ass'n; Jeff 

Jefferis, Piedmont, president of Midcentral; 

Paul E. Stehman, Winchester, 111., secretarytreasurer; 

W. H. Hoffman, chairman of 

board, and Elvin J. Wieck, vice-president. 

, . . 

Construction has started on a drive-in adjacent 

to the Steeleville "Y" about 8 miles 

south of Sparta. It will be ready within 60 

days. Stuart Morgenstern and Woody 

Schmidt of Pinckneyville, 111., are the owners 

. . . Rodgers Theatres in Cairo is admitting 

all children under 12 if accompanied 

by their parents D. C. Turvey, Joy 

Theatre, Pawnee, 111., H. Gilliam, the Arena, 

Paducah, Ky., and Robert Ellery, Gem City 

Drive-In, Quincy, were visitors. 

The first speaking engagement under the 

new speakers bureau plan of the MPTO of 

St. Louis, Eastern Missouri and Southern Illinois, 

will be a talk by Bill Powell, district 

manager for the Midwest Drive-In, before the 

Kiwanis club June 28 on "What 

Fairfield, III., 

the Motion Picture Industry Means to Fairfield." 

The publicity committee of the 

MPTO met Tuesday (5) at the office of 

Lester Kropp, Wehrenberg circuit, in the 

Cinderella Theatre building. 

. . . 

Lou Jablonow, general manager of the 

Komm circuit, and wife returned from Florida 

vacation Morton S. Gottlieb of Joe 

Hornstein, Inc., reports the following recent 

sales: Union Theatre, Uniontown, Ky., Harry 

Whitefield, owner, a new Pantex plastic 

screen, new lamps and a new rectifier, and 

new Pantex plastic screens to Everett E. 

Maxfield, Summersville, Mo., for his theatres 

in Summersville, Eminence and Winona, Mo. 

Two Drive-In Compa 

Incorporated by Stal 

ST. LOUIS—Certificates of inci 

recently issued by the state of MJ 

eluded the following: 

FamOy Drive-In Theatre, Inc., I 

Mo.; 1,000 shares of $100 par valuti 

rence, V. D. Lawrence, Y. G. Law 

G. Lawrence, all members of the I 

the late State Senator Yewell Lai 

Bloomfield, who was killed in an :! 

accident several months ago. Th(' 

tion owns the Family Drive-In o 

west of Dexter, which Senator 

', 

opened on June 24, 1950. Norwin ! 

; 

Cass County Drive-In Tlieatre, 

risonville. Mo.; 500 shares of $100 

' 

L. P. Jones, B. Henderson, W. H. IL 

B. Thomas. The alrer opened foi" 

son April 12. Dan Smart, who tomt 

aged a drive-in in Springfield, Mo, 

: 

five years, is the manager. 

i' 

Illinois House Appro 

University Sports on 

SPRINGFIELD, ILL.—The hous( 

sentatives of Illinois has approved, 

bill aimed at putting more Univers 

nois athletic events on public tel 

would bar any state tax-supported e 

institutions from selling televisior 

theatres for showings while the ga 

progress, unless there are no rest; 

public television. 

Rep. Stengel (R., Rock Island) 

the bill. It now goes to the senate 

Illinois football games last se 

televised in two Chicago theatres, 

ban & Katz State-Lake and the i ^tht 

which charged admission, but no i 

•lie 

vision was permitted while the g 

being played. 

The bill does not forbid televis gi 

after they are played, Stengel said: 

Joe Bennis Quits Eate 

riu 

•ore 

To Resume Theatre V irl 

n 

a 

The Greatest Projector Achievement of All Time! 

RCA ^100^ PROJECTOR 

The RCA "100" is better made on the inside, better looking 

on the outside, and costs less for upkeep than any 

other 

projector. 

The RCA "100" delivers the extra light that assures more 

clearly defined pictures for giant drive-in screens, as well 

as regular indoor theatre screens. 

"EVERYTHING FOR THE THEATRE" 

Nylon pad rollers on the upper and lower film sprocket 

roller assemblies require no lubrication—eliminate the possibility 

of oil reaching the film from these points. 

Automatic lubrication—for over 11 years a feature of 

RCA BRENKERT projectors— relieves all fear of mechanical 

bind-up, prolongs the life of the mechanism. 

Come in and see the new RCA "100". 

ST. LOUIS THEATRE SUPPLY CO. 

3310 Olive St. St. Louis 3, Missouri 

Telephone: JEfferson 7974 

STOCKTON, ILL.—Joe Bennis ' lei : 

his business here to return to Fri ort ; 

rejoin his father in the operation 'six: c 

tion picture theatres and two dri 'ins, 

will actively manage the Freeport neat r 

Recently, Mr. and Mrs. BennisiWe :: 

a restaurant here, at which Joe Bei s pi 

the pipe organ for entertainmeni An ;, 

complished musician, he was als oril ; 

organist at the Germania club ii 'ree i| 

Bennis said that he feels more a^ loin 

theatre work, it having been hi lift 

vocation. 

Madison in Peoria Damaged 

( 

PEORIA, ILL.—The Madison T, -tre 

damaged by a blaze from a fire gini 

in the basement of a Chinese resta Jit 

There was an estimated $100,000 ima^* 

the business district. 

COMPLETE THEATRE V- 

DRIVE-IN EQUIPMENT 1. 

THEATRE EQUIPMEN C 

109 Michigan Ad. 8107 

,^ 

74 BOXOFFICE J 3 9.1

1 headquarters 

I 

> 

theatres 

1 ars. 

. . . 

Motion 

. . Federal 

. . Harry 

. . . Herb 

I 

iv 

-Screen Policy 

Islrive-InNighlly 

vv \I 

; 

im w .-hown. 

I 

Î-E_Billed as "the world's largiheatre," 

the 41 T\vin Drive-In 

1 new policy of separate attrac- 

;i of its two screens. Tlie park- 

,1 ved by the second screen wa.s 

11. d only after the section served 

M reen had filled, and the same 

11 2.000-car capacity, each screen 

Under the old policy, the 

n was seldom used on weekday 

was usually needed on Friday, 

a Sunday evenings. 

H'licy makes both screens neces- 

VI ning and the location actually 

instead of one. 

win Drive-In was built and is 

:he Standard Theatre circuit. 

-tor is manager. It is located 

ly five miles south of the city 

four-lane highway which conulêe 

with Chicago. 

nrAi >-DeVry Co. now is operating on 

t its plant on Armitage avenue 

xi services and civilian orders, 

Dan sen, export manager, reports that 

( 

telle 

(.wii 

«rec 

Kmn 

> cou 

Kiln 

llH 

a I 

Plant Operating 

o-Shift Schedule 

igostini, DeVry distributor for 

in Rio de Janeiro, 

.t visitor and reported that demand 

md 16mm projectors is strong in 

y, Brazilian schools are using 

in their educational system and 

iervices of the country have found 

ilnis of great help in their military 

Howell Erects 

Dn to Factory 

O—Bell & Howell Co. has broken 

construction of a $1,500,000 addiplant 

in Lincolnwood, 111. I to it 

Ragnar 

Kn. 

irdeii 

nc, 

he 

Chicago 

general 

builder, 

contract. 

has 

The 

been 

glass 

building will have a floor area 

square feet, free of partitions. It 

d to house the company's metal 

.uiacturing departments. C. H. 

ident, said the addition is needed 

the company to meet delivery 

'11 its $10,000,000 worth of govern- 

.le.-s. 

CHICAGO 

John Balaban is feeling fine after a twoday 

checkup at Michael Reese hospital, 

Balaban made his debut in a short on the 

screen at the Chicago Theatre to spark the 

coming appearance of top stage stars, including 

Milton Berle, Dean Martin and Jerry 

Lewis, Bob Crosby and other screen and 

stage stars . . . Francis Bushman and Betty 

Blythe appeared in person at the Chicago 

Theatre for the premiere of "Tlie Hollywood 

Story" . Judge Michael Igoe has 

given local exhibitors the go-ahead to sit 

down together and try to work out a more 

equitable relief system for the city. Igoe offered 

the use of his chambers for the meetings 

and also offered to act as arbitrator. 

. . 

Norman Kassell, former Essaness circuit 

publicity head, now is handling publicity and 

advertising for Minsky's Rialto and Barger's 

outdoor theatres . Brown, manager 

of the Oriental, and his staff cooperated with 

the Legion posts on Poppy day, selling poppies 

in the theatre lobby . The Ro.seland Theatre, 

Alliance cu-cuit, south Chicago, which 

has been operating two days a week, has 

closed for the summer . . . Van A. Nomikos, 

"Van Nomikos circuit, has returned from Dallas, 

Tex., meeting. He said that in July and 

August of 1950, attendance was at its best 

and he hopes for similar business this summer. 

Judith Lindmark joined the Essaness publicity 

department as assistant to Dick Felix 

pictures are fighting a rear guard 

action against television. The operators of the 

Skyhi Drive-In became aware this season 

that there was a tremendous influx of 

customers every Tuesday night shortly after 

8 o'clock. Staff members began asking customers 

why and learned that most of the 

patrons saw Milton Berle, then turned the 

set off and headed for the show. 

. A. Teitel 

Six more Chicago theatres have been 

closed. They are the Mars, Vic, Town, Manor, 

400 and Homan, making a total of 113 in the 

Film 

Chicago exchange area 

Co. has just closed for 

, . 

Illinois, Indiana and 

Wisconsin the booking of the French relea.se, 

"God Needs Men." "Seven Days to Noon" 

has been booked by B&K, Es.saness and 'Warner 

circuit for immediate booking in neighborhood 

houses. 

"Go for Broke!" saga of the 442nd regimental 

combat team, most decorated unit of 

its size in World War II, started June 7 at 

the B&K State-Lake . . . Motion pictures 

continue to hold their price line as America's 

cheapest entertainment despite soaring operating 

costs, according to the U.S. bureau 

of labor statistics. The cost of living graph 

covers the period from September 1945 to 

December 1950. According to the bureau's figures, 

the average rise in film admission prices 

in five years is much less than one-third of 

the 38.7 per cent rise in the general cost 

of living in the same period . . . The Radiant 

Mfg. Corp., manufacturer of Radiant projection 

screens, has appointed Milt Sherman as 

advertising manager. 

The drive-ins will get some opposition from 

summer theatres which opened last weekend 

in the suburban area. The Tenthouse, 

Highland Park; Chevy Chase, Wheeling; 

Music Theatre, Skokie highway; Shady Lane, 

Marengo; Salt Creek Summer Theatre, Hinsdale, 

and Drury Lane, Martinique, will present 

dramas and musicals nightly and 

Wednesday and Saturday matinees . . . 

Ben 

Katz, U-I publicist, returned from Florida 

and is recuperating at home from an illness 

Elisburg closed his Harvard Theatre 

for the summer and has taken over the 

management of the Rosewood. 

Raymond Worthy has been named manager 

the Olney Drive-In . . . Lawrence Rosenthal 

of 

of Screen Ads, New York, stopped on 

a business trip to Los Angeles . . . Jam 

Handy has 26 one-minute Chevrolet subjects 

in black and white and color for theatre 

showing, eight three-minute Chevrolet 

road subjects in color and the Lucky Junior 

films of the Michigan Medical society, all for 

The Bernstein circuit closed 

theatre use . . . 

I Continued on next page) 

g at Herrin, 111. 

., ILL.—The 425-seat Annex on 

t has been closed for the summer 

iiiow Amusement Co., headed by 

!o\v. who also owns and operates 

a; Marlow on 14th street and the 

:vr-In, a 800-car project, on Route 

llms Pass Board 

BC.jO—The motion pictm-e censor 

I Piev, ed 105 pictures ( 496,000 feet of 

} 

' 

1*1 month with no rejections, three 

Btlassified two Italian and one Mex- 

Cre for adults out of 14 foreign pic- 

teiected. 

FIRE TRUCK ATTRACTS KIDS—The Airway Drivc-In in St. Louis county, 

owned by Midwest Drive-In Theatres Corp., recently installed a fire department 

pumper truck as part of its equipment to amuse children. The 1921 pumper was 

purchased from the local fire department after it had bought new equipment. The 

spacious four-lane exits leading into St. Charles Rock road give ample space for rides 

of about one mile without other traffic interfering. The photo shows Ken Kobolt, 

assistant manager of the Airway, at the wheel of the truck. Standing in front of 

the engine are Sidney Sayetta, manager of the drive-in, and Verna Hauserman, cashier. 

r 

June 

9, 1951 

75

. . . John 

^LlMl 

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CHICAGO 


the Brent at Harvey, 111., Homan at Hammond, 

Ind., and the State at Elkhart, Ind., 

for the summer. 

. . . 

. . . 

The Essex at Sheridan road and Broadway 

has reopened for a world premiere of "Atlantic 

Story," a film built around the Invasion 

of Europe. Jack Lieb .shot the picture 

in and around Chicago in nearby Ft. Sheridan. 

The production is sponsored by Overseas 

Veterans of U.S. in cooperation with 

Veterans of Foreign Wars of Cook county 

The Gollos circuit has closed the Ray, 

Victory and Midway theatres, still operating 

the Ark, Woodlawn and Cheltan theatres 

Maury and David Solvy have bought 

the interests of Sol Lockwood and Gollos 

brothers in the Stony Theatre, and are now 

operating the house with Henry Minjeski as 

manager and L. Miller as assistant. 

. . . Lester 

The Road Theatre on West Roosevelt road, 

under the management of Jack Kirsch, now 

closed by fire, will be reopened in the fall 

Jones of the JL&S circuit returned 

from a Hollywood trip 

Stepner, former manager of the closed 400 

Theatre, is now with the headquarters staff 

of JL&S circuit . . . Arthur Levy, realtor, 

reports that several theatre operators are 

bidding for the lease of the Argmore Theatre, 

formerly operated by Arthur Stearn . 

The daughter of Will Harris. Oriental stage 

producer, helped celebrate the Oriental's 25th 

anniversary by eloping with young Joe Winsberg, 

son of the department store man. Paul 

Ash, who directed the band on the stage of 

the Oriental for many years, came in from 

New York for the anniversary festivities. 

. . . Sarra, Inc., has produced 

Jack Armgardt joined Paramount as country 

salesman 

more than 60 motion pictures and slide films 

in recent years for the National Safety council, 

including a new series of six films entitled 

"Speaking for Safety," now being distributed 

to leading industries . . . Norman 

Kassel, who recently resigned as ad chief at 

Essaness Theatres to open his own ad-agency, 

has also resigned as a confirmed bachelor. 

The reason is Trudye Blum, formerly of 

National Screen Service and now secretary to 

Harold Minsky, operator of the Rialto Theatre. 

. . . The 

Sol Lazar, 80. president of the Excel Battery 

and Theatre Equipment Co., died 

Independent Engelwood and Linden theatres 

on the south side are the latest houses to 

drop prices here, with 42 and 33 cents as 

The big brass of U-I, 

top, respectively . . . 

Charles Simonelli. exploitation chief, and 

Leonard Goldstein, producer, were in for the 

gala premiere of "The Hollywood Story," 

which bowed in to capacity business at the 

Chicago Theatre. 

Joe Emma, owner of the theatre in suburban 

Lake Forest, and his daughter, Joan 

Taylor, young Paramount starlet, were reunited 

here while Joan visited Chicago on 

part of a nationwide tour with a group of 

Paramount's stars of tomorrow. Joan arrived 

at her Lake Forest home in time to 

learn that she has been cast with Charlton 

Heston in "Warbonnet." Heston comes from 

Evanston, another Chicago suburb not far 

from Lake Forest. 

John Balaban of the Balaban & Katz chain 

here underwent a checkup in Michael Reese 

hospital last week. 

76 

WINS POPULARITY CONTEST — A 

contest, conducted by the Palace Theatre, 

Waupaca, to determine the most popular 

boy under 12 years of age, ended recently 

with an award made on the theatre 

stage. The contest, brainchild of 

"Blondie" Felgerson, manager of the 

theatre, at right above, was won by 

George Webster, 11, who had been ill 

for more than two years and who only 

recently was able to walk with the aid 

of crutches. The youth is shown at left 

receiving a wrist watch award from Police 

Chief Dick Bucholtz. Rules for the 

contest included voting at Saturday matinees 

for six weeks, with a children's admission 

ticket good for two votes, an 

adult admission good for five votes, a 

nickel candy bar good for one vote, and 

a ten-cent candy bar or a ten-cent box 

of popcorn good for two votes. 

Bell & Howell Promotes 

W. E. Roberts to New Post 

CHICAGO—William E. Roberts has been 

appointed to the newly created position of 

vice-president in charge of operations for Bell 

& Howell, Charles Percy, president, announced. 

Roberts has been associated with 

Bell & Howell for 15 years. Starting in the 

sales department in 1936, he was named general 

service manager in 1940. During World 

War 11 he headed the company's coordinating 

department. Roberts was elevated to assistant 

treasurer in 1945, corporate secretary 

in 1949 and vice-president and director in 

1950. 

Income Tax Bill 

Up 

ST. LOUIS—Mayor Joseph M. Darst has 

indicated that he will throw the support of 

the city administration behind a bill introduced 

in the senate at Jefferson City by 

Senator William E. Hilsman, authorizing a 

graduated scale of rates from one-half of 1 

per cent to 3 per cent on the net earnings of 

St. Louisians and persons employed in St. 

Louis. 

To Operate Dells Drive-In 

MILWAUKEE — Sauk Outdoor Theatre, 

Inc., has been formed here with a capital 

stock of 100 shares of common at no par 

value, to operate a drive-in on Highway 

12, near Wisconsin Dells. Incorporators are 

E. J. Heggestad, Margaret Stone and Geraldine 

Kuchler. 

" 

Black Creek, Popj 

Is Wired for Sounijf 

BLACK CREEK, WIS.— FinancisfR,'] 

ed by the Black Creek Advancem!"J''y 

Otto Wagner has opened his new i 1 

bo -i 

Theatre here. The building is 4o j 

and 95 feet long, of cinder block 

' 

j j . 

construction with a brick and vitn lift.' 

Three hundred and twenty-five I ins j 

were installed and the booth is equ '>i\ 

Brenkert lamps and RCA sound. h( .^ 

' 

is completely air conditioned and !turi 

cry room separated from the re 'of .^ 

auditorium by glass 

* 

panes. " 

The Pix is the first theatre to 

." 

1 )uil 

Black Creek, a town of 625 populiin.; 

Star Song Contest U 

By Emil Nelson, Osc< 

OSCEOLA, WIS.—As all contes isei 

theatres must have an element ol iU, . 

cording to a ruling by the Wiscoi at 

! 

ney-general, a Star Song contest 

started at the Star Theatre here . 

0^ 

Emil Nelson. Prizes of $10, $5 a) '$3 

. s 

be awarded for the best songs subi 

words to be new and original and it c- 

mercial. It can be a love song or tl 

or any words adaptable for the St 'tun'" 

be adopted by the theatre, so tha 

will be in popular demand whe 

:.< 

phonograph records. The contest -a ( 

August 4. 

Nelson has had Star Song cent 

ever since he operated his first St; 

40 years ago in Duluth. 

Orange County, Indie .a 

Gets Its First Drive-In 

FRENCH LICK, IND. — Orangi: 

first drive-in theatre opened Maj: 

the Paoli Drive-In, owned and oj. 

Mr. and Mrs. J. L. Dunn. 

Capacity is 300 cars at the new ,erai, 

located two miles east of Paoli. R 

ment was installed in the theatre, AcHr 

been under construction since las 

b»r and was complete for opening i:ept;. 

a few finishing touches in the land ,pini;. 

Cooking School at Ttiin- 

CHICAGO—The 2,300-seat Tiit '" onjii; 

the larger neighborhood theatres, 

running a Wednesday morning cook 

sponsored by Wilson & Co., meat p t:er,ii| 

the Chambers Corp. of Shelby 

maker of gas ranges. The B. J. I'. 

ture and home appliance store also 

pating. Manager Jack Clark said 

ads, news stories in the commun' pel. 

and screen trailers were used in am 

Burglary at Roscoe, Chicago 

CHICAGO—The Roscoe Theatre 

glarized of $1,200 from a safe ir r^ 

robbery reported by Manager Nath Fa| 

It is believed the safe-crackers I 

theatre until it closed and then wei ^ ' 

Macomb Drive-In Reopened * 

CARTHAGE, ILL. — The Port '« 

near Macomb has been reopene for 

season by owners E. J. Williams £ 

Allen. 

, 

i; 

W 

BOXOFFICE :: J «

; 

(Jay;«liere 

I 

whii 

. 

nTifi_î 

high 

, A 

i 40 

Iwiikee Peerless 

Bcrney Sherman 

,WAl I K—The Peerless Theatre on 

liter streets has been reported 

iB^-ker brothers to Barney SherhJCO. 

The house has 400 seats, is 

:. paysieal condition and located 

i.ve corner, 

.erman is not new to the busij.i:city. 

He formerly operated the 

he sold a few years ago to 

-"il:. He then purchased the Doughich 

he sold to Irv Koenigsreiter. 

,i>r othe Peerless will mark his return 

low biiiess after a short period as a 

store ptrator. 

mci Bushman Visits 

icao for 'Story' Bow 

•i"\n- Returning to Chicago for the 

years, Francis X. Bushman 

at Wilding Productions, 1345 

le Av( the former Essanay Studios of 

he started his career. It 

there lat Bushman and such stars as 

a S».ison began their film careers, 

ug Pductions now makes commercial 

then 

was a town for a personal appear- 

Fridp (1) at the Chicago Theatre pre- 

! of 'he Hollywood Story," in which 

Wtra 

himself. 

comeinorate his return to the old 

lay .'idio, Bushman drove a golden 

Intothe stage of studio A. 

zyi Argos Improved 

GOSIiXD.—Two major improvements 

innuiced by Kenneth Law. manager 

e Cc- Theatre. House has converted 

low . 

intensity projection lamps 

insta.d new Lino-Tyle flooring in the 

'and lyer. 

Ne^ Screens Installed 

'."^—William C. Earle, manager 

Theatre Supply here, reports the 

\' 

ilker High Intensity screen inli 

the St. Louis film trade terrinnce 

December. 

ble ' umey at Drive-In 

OOKIELD, ILL.—Now it's a marble 

Mie for the kid patrons. The manttt 

. the 66 Drive-In Theatre and the 

•nge-ecreation commission are jointly 

Win the tournament at the ozoner's 

rour Each boy participating will re- 

'» flat re pass for his family whether 

jfchtwms in the tourney. 

I» 

^ffl ;ndleton Improved 

'TOLroN, IND.—The Roxy Theatre 

ned la;,' 13 after being closed several 

lor nitallation of a new projection 

toe, ;ound equipment and a larger 

mloiiSquare Conditioned 

JiAIiPoLiS —New PYigidaire air con- 

^Si LOW operating at the Fountain 

* lea^re. The system was installed 

""ti by Manager Earl Cunningham. 

Chicago Oriental Hosts 

2S-Year-Ago Bandsman 

Chicago—The Oriental Theatre, currently 

marking its 25th anniversary, last 

week played host to Sherman Hayes, current 

orchestra leader there who was 

bandleader of the first Oriental stage 

show a quarter-century ago. The anniversary 

stage show stars singer Kay 

Arnien, while the screen feature is "Half 

Angel." 

Reopened Theatre Asks 

Support at Skokie, 111. 

SKOKIE, ILL.—Manager Jack Berglin reopened 

the Skokie Theatre recently on a fivenight 

weekly policy with a firm bid for 

public support of the operation. It was 

stated that the reopening is on a six-month 

trial 

basis. 

In a letter to all residents of Niles township, 

Berglin said: "Tlie community needs a 

theati'e. We ask for your fullest cooperation 

and patronage. The management will 

do its utmost to select the finest pictures 

available for your entertainment. Due to 

higher operating cost, the admission prices 

will be slightly increased." 

Residents of the four villages in the township 

were urged to support the Skokie Theatre, 

which is a local enterprise conducted 

by local businessmen. It had been closed 

since last February because of Berglin's belief 

that television was cutting down its 

audiences. Much favorable comment followed 

the reopening of the house. 

George M. Pendell, Chamber of Commerce 

secretary, said: "I hope that the theatre 

can remain open. It seems to me that 

parents should be glad to have a local place 

of amusement for their children which will 

keep them near home and away from the 

crowded areas of Chicago where they are 

going to see moving pictures." 

A questionnaire also mailed to neighbors 

included this question: "Would you like a 

candy and popcorn counter in the lobby?" 

"Ma and Pa Kettle Back on the Farm" and 

"Double Crossbones" was the reopening double 

bill at the Skokie. 

SKOKIE, ILL.—The Morton Grove village 

board has invoked a resolution, passed last 

November prohibiting signs and billboards, in 

denying the drive-in theatre on Waukegan 

its request to erect two directional signs. 

Theatre Gets New Front 

OCONOMOWOC, WIS.—At the Strand 

Theatre a new front has been installed, with 

a new boxoffice located at the east of the 

entrance, inside the lobby for the winter and 

outside in the summer months. A new acoustical 

ceiling has been installed in the lobby 

and the entrance is at an angle. 

Lowered License Fee Sought 

DEKALB, ILL.—The three motion picture 

theatres here, through a letter by Phil Zeller 

read at the council meeting, have requested 

a lowering of the license fee for theatres. 

Request was referred to the finance committee 

with instructions to meet with the 

theatre owners and return with recommendations 

to the next council meeting. 

James E. Coston Purchases 

Chicago Jeffrey Theatre 

CHICAGO—The Euclid & Jeffrey Corp. has 

sold to James E. Coston the Jeffrey Theatre 

building, containing the theatre, stores, 

offices and apartments. Coston in turn issued 

a trust deed to the Chicago Title & 

Trust Co. as security for a $150,000 mortgage 

on the property due May 17, 1958. Revenue 

stamps of $275 attached indicate a consideration 

of about $250,000. 

Coston, former Warner division manager, 

took over the Jeffrey and Hamilton theatres 

from Warners. This gives him three houses, 

the other being the Beverly, single features. 

Frisina to Open Drive-In 

Near Hannibal in June 

HANNIBAL, MO.—The Frisina Amusement 

Co, drive-in near here is being readied for 

its grand opening this month. Its initial 

capacity will be about 600 cars, but provision 

has been made to expand to 750 cars. The 

circuit also operates the Tom Sawyer, 1,500 

seats, and the Star, 750 seats, here. Edward 

Rosecan has the 600-seat Rialto. There is a 

po-ssibility that the Frisina circuit may close 

one of its brick-and-mortar houses after the 

drive-in opens. It has followed that policy 

in other cities where there is a drive-in. 

Carrier Unit at Bremen 

BREMEN, IND.—Manager Loren Waltz has 

installed new Carrier Weathermaker at the 

Bremen Theatre. 

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I 

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rive-In 

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it 

>m- June 9, 1951 

77

Theatre Is Cultural and Economic 

Asset in Community, Simons Says 

DELAVAN, WIS.—A motion picture theatre 

is both a cultural and economic asset to a 

community and deserves the support of all 

citizens, Mike Simons emphasized at the convention 

here Tuesday (5) of the Wisconsin 

Federation of Women's Clubs. Simons is assistant 

to H. M. Richey, MGM public relations 

executive. 

Hollywood really tries to make better pictures, 

but if it is to make more of them, 

active support is required at the boxoffices, 

Simons asserted. Convincing proof that Hollywood 

desires to improve its standards, he 

the production of many films over the 

said, is 

years that were financially disappointing, 

"When the theatre operator has a 'problem' 

picture," he said, "one of those 'better 

pictures' that doesn't attract wide patronage 

on star strength alone, there just isn't time 

enough or means at hand to attract everyone 

in town who might like it. It is for this 

kind of picture, usually something produced 

according to the highest critical standards, 

that the lost audience is truly a grievously 

lost audience, an audience whose absence is 

regrettable in terms of human experience unshared, 

of human happiness denied, of human 

enlightenment gone." 

Discussing the value of a theatre to the 

general business prosperity of a community, 

Simons urged all to ask themselves this question, 

"What would my town's business be like 

without a motion picture theatre? How would 

my own welfare be affected?" 

Simons indicated that absence of a theatre 

could hurt not only the businesses on Main 

street but also would complicate the problem 

of keeping youthful labor satisfied. 

In conclusion he said, "Your endorsement, 

expressed in a multitude of ways, can make 

it the smart thing to do to see a movie that 

otherwise might go unnoticed . . . Your helping 

hand can make your movie theatre another 

of the assets of which you boast to 

outsiders considering visiting you or setting 

up new business or industries." 

Rock Island Drive-In Renamed 

,,-. $1,000 

,«^f 

FRH MtRCHANDlJE 

J^Rlvt"'"^' 

Moke a slow nighl 

your best night! 

This package brought good results m many Drive-lns 

last year. The new items this year are: $25000 

diamond ring. $150.00 Washing Machine, $100.00 

Diamond Studded Benrus Watch, $1S9.50 Quality 


DEAL NO. 2 "BARGAIN NITE" 

Will Increase your business by bringing in more cars, 


the place of old family nite and dollar nite, 



P!us 5 $100.00 diamond studded Benrus wrist watches 

to start out with a bang. 


ROCK ISLAND. ILL.—The Corral is the 

new name for the drive-in along Route 6, 

a half-mile from Quad-City airport, which 

was known as the Ski-Hi during its first 

season of operation last summer. Henry 

Stropes is managing the ozoner this season 

for co-owners Max R. Elkin and Dr. Howard 

M. Foster of Minneapolis. 

Installs New Equipment 

WEBSTER GROVES, MO.—J. A. Siepker, 

owner of the Ozark Theatre, is installing a 

Hertner generator and Walker Hi-Intensity 

screen ordered through National Theatre 

Supply, St. Louis. 

HANDY

, tlie 

'. 

iiobrive-Ins Bailie Esquire at Cleveland Shuttered; 

M Tax Relurn Warners Cuts Two Off Lineup 

ilOMUS—The Ohio Drive-In Theatres 

1 Is lilting forth valiant efforts to CLEVELAND — The Esquire Theatre, a cuit will no longer include the Hippodrome, 

Hi renictment of the 3 per cent downtown first run house, operated by Henry sold to Herbert Schc ftel and Alfred G. Burger, 

II 4on tax. The bill proposing its rei.v 

presently tabled in the house closing, Greenberger was unable to say newed. Remaining Warner houses are the 

Greenberger, has closed. In confirming the and the Doan, whose lease has not been re- 

whether the shutdown is temporary or permanent. 

Originally called the Lake, the the- 

Allen, Colony, Uptown, Vogue and Variety. 

I-, secretary of the Ohio Drive-In 

n; 'n, says the organization has atre was built by the late Louis Israel. Following 

his death it was leased to Warner 

Several Closings Occur 

utported Senator Pollock's bill 

In Pittsburgh Area 

v 3 per cent ceiling on city Theatres, which operated it till the fall of 

PITTSBURGH—Theatre closings and new 

.l ,il admission taxes. "We are 1948 when the lease was not renewed. Greenberger 

then entered a ten-year lease on the 

policies of parttime operations continue in 

.1' it has successfully passed the 

the news. 

house committee," she says. theatre. For several weeks the house was in 

The Menlo at Charleroi, operated for many 

bill liii the rules committee now and the hands of decorators and equipment engineers 

installing all new equipment, includ- 

years by C. W. Dickinson, was closed June 2 

the ssociation's hope that it will be 

and the property will be remodeled into a 

fd bylie house. 

ing air conditioning. 

store. 

During its two-year operation by Greenberger, 

the Esquire has been established as 

Cook & Anderson at Beaver Falls has closed 

Agin, Out Again 

the State and now is operating the Regent on 

the home of unusual picture product. It 

weekends only, with the Rialto and Granada 

1 Kcitucky Drive-In 

played "The Red Shoes" for an original run 

remaining open daily. 

OiBCRVILLE, KY.—John Mullins & 

of 18 weeks, with a return engagement of 

At Rochester, the Winograd brothers were 

i agai received permission to operate a seven weeks. This chalked up an alltime total 

to close either the Oriental or the Family. 

f-ln iout two miles south of Corbin in of 25 weeks for one picture in the same house. 

The Beechview, operated by the Harris interests, 

which had been open only on week- 

latesla.^pect of a lengthy legal battle. Other successful extended runs included 

!C ecu y Judge M. G. Bingham i-'ecently "Jolson Sings Again," 12 weeks: "Lost Boundaries," 

9 weeks; "Anna Lucasta," 5 weeks, 

ends, now is dark. 

led dvii another decision in the firm's 

Lou Hanna's Metropolitan in the Bloomfield 

district, which discontinued matinees, 

and "My Foolish Heart," 5 weeks. 

r. 

(teen ht nesses took the stand in behalf Closing of the Esquire reduces the local 

now is open only four nights weekly. 

lullind: Sons and the protestants prodnoitnesses 

at all. being represented are the Palace, State. Stillman, Allen, Ohio, 

downtown first run houses to seven. They 

Capitol at Butler, a Notopoulos operation, 

has eliminated matinees. 

by aika by attorney Hiram M. Owens, Hippodrome and Lower Mall, 

Wampum at Wampum is a one program 

ipite : the judicial ruling, Owens aniced 

:iniediately that he would seek ap- 

Warner Theatres operations here will be ton, and the Rosco at Rosco was scheduled 

change at weekends as is the Ross at Russelto 

Kox circuit court. 

reduced to five after July 8 when the cir- to close. 

i^ latest decision upon the Keni 

s, which says in effect that if a 

IS n convicted of a nuisance within a 

year Tiod and has a good moral charache 

is'ntitled to a permit, "This is the 

Screening for Kids Helps William M. Clarry Dies; 

Critic Analyze Films 

' 

thejudge commented, "Regardless of 

Former Detroit Film Man 

Iher ople think this type of entertaint 

is tiral or immoral." 

critic, sometimes seeks outside opinions on a May 30. Born in 1907, he started as cashier 

CLEVELAND-—Omar Ranney, Press film DETROIT—William M. Clarry died here 

idge Ini^ham had formerly handed down picture. Prior to the first run showing of at Vitaphone here in 1928, leaving to go with 

mllariiecision in the same case. It was "Payment on Demand," he arranged a scr'eening 

of the picture for a group of senior and capacity as equipment salesman and road- 

McArthur Theatre Equipment Co. in a dual 

tt to rcuit court and Judge J. B. Johntheriruled 

against a drive-in permit. junior high school students. Object was to show manager of the special feature. "Ten 

get their reaction to the divorce problem. In 

Nights in a Barroom." 

a future article h'e discussed the results of 

ev(and 

He subsequently became branch manager of 

Holiday Trade 

the screening thus giving added interest to Hollywood Pictures, an independent Cleveland 

exchange, then went into exhibition, 

)odExcept West Side the picture. 

IiEVIAMD—Memorial day business in 

More recently he invited a group of youngsters 

to a screening of "The Lemon Drop Kid." 

buying the De Luxe in Gibsonburg, Ohio, 

""-» Cleveland area was very good if 

serving as both manager and projectionist 

ith downtown and east side thea- He noted what brought forth laughs in the 

until It closed in 1933. 

"••.", but only fair at the west side picture. Itemizing the incidents that particularly 

pleased the youngsters was the basis 

Returning to Detroit, Clarry became manager 

of the Granada for the Krim Bros, and 

Ks. 'arner circuit reports a bigger over- 

Ike ; its houses than last year's holiday of another Pi-ess column. To sustain further 

then general manager of the circuit. He 

- Aliough the weather was fine, the Interest in the picture, every youngster was 

subsequently held similar posts with the 

lit piterred motion pictures to baseball, given a bag of lemon drops. 

Jacob Schreiber and Jack Broder circuits, 

til dw only 39.000 admissions in the 

both now operated under other names. At 

B-se Jtadium. The Cleveland zoo atted 

t; biggest crowds. 

one time, he opened his own house, the Crescent, 

on the west side. 

East Detroit Eastwood 

Hit by $10,000 Fire 

In 1942, h'e shifted to the theatrical distribution 

no:iks Wed 25 Years DETROIT—Second major 

department of the Jam Handy Organization, 

commercial film producers, and 

fire in a little 

niROPGLIS, PA. — Mr. and Mrs. over two years damaged the Eastwood Theatre 

in East Detroit, Tliursday (31) to the ex- 

^t\ ai olcik, local exhibitors, celebrated 

in 1944 went into war work with the Kaiser 

• 25 'vedding anniversary Wednesday tent of $10,000. The hou.se, which is one of 

Frazer Corp., remaining there until his death. 

'eel They were married at St. Nicholas' the late prewar construction jobs in the Detroit 

metropolitan area, was almostly com- 

He also took some projection assignments at 

local 

tch re and are parents of three chiltheatres 

during this period. 

•iThnss. a senior at Penn State college; pletely destroyed by fire on Jan. 7, 1949, but He is survived by his wife Evelyn and a 

brother, Eric, 

* aseuior at Seton Hill college, and was rebuilt and reopened. Fire was blamed 

booker for RKO here. Interment 

was at Toronto, Ont. 

' ' ' at home. Karolcik. a former on a short circuit in sign transformer. House 

'• ty commissioner, is observing his is owned by Irving A. Belinsky, circuit operator. 

'- the grocery business and his 30th 

Thelma Ritter has been added to the topline 

cast of Producer Lamar Trotti's "You 

notion picture business at Perry- 

'"' 

le Perry Theatre and the Karolcik Moppet Jimmy Hunt has been handed a and the Night and the Music," a 20th-Fox 

* w urjder a single roof. role in U-I's "Weekend With Father." 

release. 

ton:z June 9. 1951 ME 79

. . . That 

. . . John 

. . Did 

. . Bert 

. . Bob 

. . Corrine 

)pei 

le 

. 

' ' 

' 

| 

\ 

PITTSBURGH 

'The Family and Gateway drive-ins near New 

Kensington presented all receipts June 5 

shows featuring Tommy Tucker and his 

to the Lower Burrell township 

Gardens 

children's 

Drivein 

recreation fund . near 

. . Rainbow 

McKeesport reopened its swimming 

pool and playground . . . Henry J. Littlestone, 

53, McKees Rocks haberdasher who 

died last week, was a brother of Herman 

Littleston'e, Brushton exhibitor ... A merchants' 

sponsored show was featured May 29 

at the Airway Drive-In in the Meadville area 

Merchants at the Hi-Lander shopping 

. . . 

center at New Castle donated prizes which 

were distributed at Hi-Lander Theatre stage 

orchestra. 

Within two weeks Alexander Manos will be 

awarded his commission as a second lieutenant 

at Lackland air force base in San Antonio. 

Alex, son of Mr. and Mrs. Michael 

Manos of Greensburg, had been assistant 

booker for the Manos circuit when he qualified 

for officer candidate school . . . The 

Prince at Ambridge has reduced playing time 

to Friday, Saturday and Sunday . . . Al Levy 

and C. C. Kellenberg, 20th-Fox's manager 

and sales manager, departed for a sales convention 

in Los Angeles . . . The Floyd Klingensmiths 

celebrated their 14th wedding anniversary. 

He is the Columbia salesman . . . 

Warren Wurdock, Universal booker, shoved 

off for Philadelphia and the navy . . . Castle at 

Castle Shannon is operating four days weekly 

. . . Clark at Sutersville remains closed Tuesday 

evenings . . . Court at Washington, Pa., 

has been throwing together triple features in 

recent weeks. 

"Dr. Future" made his debut in a one-hour 

stage show of fun, magic and hypnotism three 

C H I C A G O (j 

1327 S. Wabash: 

NEW Y O R K| 

630 Ninth Ave.' 

FUMACK 

.SPECIAL 

TRAILERS 

. . . CAN'T BE BEAT 



SAM FINEBERG 

TOM McCLEARY 

1705 Blvd. of the Allies 

PITTSBURGH 19, PA. 

Phone Express 1-0777 

Movies Are Better Tliai) Ever Haw's Your Equipment? 

Complete Sound and Projection 

ATLAS THEATRE SUPPLY 

Service 

Gordon Gibson, Mgr. 

402 Miltenbergef St., GRant 1-42S1, Pittsburgh, Pa. 

MOTIOGRAPH — MIRROPHONIC 

days last week at the New Lund in Carmichaels 

. Emil Foryan, a 20th-Fox shipper, 

and 

. . 

his bride of May 26, the former 

Anna Catherine Daufenbach, honeymooned 

in Florida. He was expected to be back on 

Mary Civitarese con- 

the job June 11 . . . 

tinues as manager of the Strand at Pitcairn. 

Her father Anthony, 73. exhibitor, died unexpectedly 

. . . Filmrow vacation list included 

Peggy Doyle, RKO, and Vivian Clark, WB. 

. . . Bonnie 

John, 17-year-old son of Mr. and Mrs. 

George Purcell of Greensburg, was the youngest 

graduate in this week's class at Greensburg 

high school. Son of the Manos circuit 

booker-buyer was a top mat man, a star of 

the school's wrestling team, and was in the 

first division scholastically. John is debating 

coUeg'e enrollment, but it has narrowed 

down to a choice between two 

Adair Maguire of the Warner exchange is 

McKeesport newspapers now 

hospitalized . . . 

list drive-in theatres under a single advertising 

head. Units in the listing are the Blue 

Dell, Colonial, Maple, Rainbow and Super 

Joe E. Brown and members of the 

30 . . . 

cast of "Courtin' Time" were honored at a 

reception in the Variety Club late last Saturday 

evening . Swartz, formerly with 

the Warner circuit at Greensburg, now is a 

member of the Universal booking department. 

Fay Kaiiiin, author of "Goodbye, My Fancy," 

new Warner production, formerly made her 

home at Greensburg for a number of years 

with the Michael Manos family . . Let's 

. 

get two shifted dates correctly reported: 

the Harry Feinstein dinner will be held the 

evening of June 12 at the William Penn 

hotel—the annual Variety Club golf tournament 

will be an event of Friday, July 6, at the 

Highland Country club . . . Soft drink prices 

bounced back to a nickel June 1 when the 

Pennsylvania one-cent tax law expired. 

. 

Hi-Way 51 Drive-In emphasizes its playground 

and urges parents to bring their children, 

advertising also, "If you don't have 

children come out and play with Johnny." 

recent circus at Duquesne was that 

community's first circus in more than 50 

years you know that the Cleveland 

Indians baseball team owners have a traveling 

boxoffice? The "boxoffic'e" hits the road 

(and into this territory) and sells tickets for 

games up to a month in advance . . . Attendance 

at War Memorial arena events since its 

opening in Johnstown last fall has totaled 

266,000, with Gene Autry as top attraction at 

the ticket windows . Kuzmic of Pittsburgh 

Poster is a member of the Dulcetones 

trio of two men and a girl. They won an 

elimination round and were turned down on 

area final Star Discovery contests at Warner 

circuit theatres here. 

Mario Battiston's Ritz at Export, closed on 

Tuesdays for a long period, now has extended 

dark nights to Wednesdays and Thursdays 

Perry has closed his Ritz at Belle 

Vernon on Wednesdays, Thursdays and Fridays 

. . . Paul Krumenacker, sales manager 

here for Warners, is a grandpop for the second 

time, a daughter having be'en born to 

his daughter, Mrs. Clare Tucker, St. Charles, 

111. 

Phoebe Homer, secretary to Paramount 

Manager David Kimelman, is engaged to 

I 

, 

1 

I 

' 

Jackson W. Gordon of Pittsburgh 

Stahl's Nuluna at Sharon has been jl 

v"JS' 

from the Co-op setup 

. . . 

Mrs 

heli 

Schwartz, vocal entertainer and ^ , im 

the Star Discovery contest at the 

Tis 

Tarentum, is the sister of Zelig B;| mj 

ager of the Family Drive-In near 1 1 

g, 

'' 

sington . Cohen of the P no, 

accounting department and Abe Der - 

r!j\ 

marry July 1 . . . Mrs. Ethel Heldrt . 

i ft ' 

at Clarksville is no longer an aiimt 

.'' 

Hanna Theatre Service. Ii'' 

Bert Detwiler, former Manos ciri im j 

ager, now is managing the newl -^ 

, 

Braddock Drive-In at Frederick, Mci .g -r 

eral weeks ago the closing of thlhea--; 

at Colver was featured in many n'.pap j 

and John Smylnycky, the managt atti -j 

uted the failure of the business, ' 

ter -j 

years, to the coming of television - 

vt 

quoted as saying "If you can't lick n, J., 

'em." He entered the television bus ss 

^ 

has given a new quote to the n ipap-^ 

who inquired how he's doing: "I'm ',ng;,> 

times better than I was at the th('e";

. iiid 

I he 

Alfred 

; 

. . . Harold 

. . Exchanges 

. . Bob 

. . "Fabiola" 

ri-5:c !e lA Retains 

3cr(lary McCoy 

PW f:NSINGTON. PA.—Several huntfs 

and guests attended the 27th 

ol 

the Ti-i-State A.-;s'n of lATSE at 

, 

Huh lii're Sunday i3i. The host locals 

pKitiiiing 607. Vandergrift 664 and 

iiLton-Tarentuni 444. F. P. Mci;;, 

of Local 444, was unanimously 

' 

t\retary-treasurei' of the associa- 

1 includes 35 locals of western 

1,1, Ohio and West Virginia. Keydeliberations 

was optimism for 

picture industry. 

F. Walsh, International president, 

business session on general 

radio and television problems, 

rtnswing questions of delegates. Other 

ikers icluded Harry J. Abbott, eighth 

SB v:'-president: Lawrence J. Katz. lA 

v.^f lu ivo, Harrisburg, and John Dent, 

.ider, Pennsylvania state senate. 

ion of sympathy was adopted on 

death of Floyd Billingsley. third 

.„, evident, San Francisco. 

TSBIIGH GETS '52 

SESSION 

Iw 1:2 convention will be staged at 

Nh:ir:: probably late in June. The an- 

E convention will be held next 

V or August and the Tristate group 

hold the Pittsburgh session ap- 

...„,>;;, two months in advance of the 

lonal infab. 

be pijram was opened by Philip Boriro. 

evident of Local 444, and F. P. 

" 'is'ate secretary-treasurer, was acueliberations. 

-;elegates were: 

Harold Foster 

B. T. Anderson 

Richard Smith 

£ George Fagart 

August F. Bodisch 

John P. Geiger 

'h 

Emil Olenik 

::ne\l 

George Kelly 

Richard C. Herstine 

e 

Philip Bordonaro 

F. P. McCoy 

Norman Freeborne 

i:. 

-£ jr. George Kalata 

William H- Thompson 

::'t 

Kenneth McGuire 

-.ie 

"...o 

Ellwood Ohleger 

:1 Alfred l.Kuhn 

- ring Hilda Ussmann 

j?ner 

lay Angel 

:':-^ .r. :»mpson Ida Wolfe 

-'-^"ej 

James Wood jr. 

!-- :-r.e.- Harold C. Graffius 

^- . 

- xt Harry Blackburn 

^•' ; :s» W. A. McClay 

.-.^r: es-or J. W. Robe 

Ilt.tmlergrift Frank Kelley 

l»'>or.ey 

Albert Sack 

[Kulfa 

H. D. Helsel 

) p.seiit were Newt Williams and Harry 

•ell, ational Theatre Supply: H. D. PutfcMci,? 

Kimter, Alexander Theatre Supi 

.«^f 

$1,000 FREE 

f K**"^ 

MERCHANDISE 

• Make a slow nighl 

I your best night! 

• Page brought good results in many Drive-Ins 

1 >i. The new items this year are: $250.00 

Marini), $150.00 Washing Machiae. $100.00 

: Stuiided Benrus Watch. $189.50 Quality 

"IS Set and 27 other items. 

lAL NO. 2 


*|* "f;ase your business by bringing in more cars, 

•"I"! ire refreshments, adding new customers, tak- 

I lhpla:e of old family nite and dollar njtc. 

"in distributing advertising coupon tickets in 

•?, .ind it is legal. 

5100 OO diamond studded Benrus wrist watches 

'")ut with a hang. 

^ L. GERTZ ENTERPRISES 

''i Avenue, Cleveland, Ohio • CHerry 1-7559 

ply: Frank Hamre. RCA; Thomas Cocklin, 

National Carbon: Dewey Alter, independent 

sound service. 

Guests of honor, in addition to lA executives, 

included Bart Dattola, dean of exhibitors 

in the Allegheny-Kiski Valley: Bob 

Klingensmith. BOXOFFICE: W. A. "Ike" 

Davis. Harrisburg Local 98: Emory Myers. 

York 283: Sam Rubin. Harrisburg- 488: Floyd 

Klingensmith, Colosseum of Motion Picture 

Salesmen. Pittsburgh: Guy and John Oglietti. 

Leechburg : Rich. New Kensington 

Mr. and Mrs. John C. Kerzan. Palace Gardens 

Drive-In, Indiana: Zelig Bass. Family 

Drive-In. New Kensington: George Rodnok, 

Harmar Drive-In. Harmarville: B. F. Moore, 

Warner circuit zone manager: Philip De- 

Ivernois, Warner circuit. 

lATSE guests other than delegates included: 

Clyde E. Jones 

Maihew Kilde 

Paul Mayes 

Karl S. Shaver 

Mrs, Phil Stillwell 

Mrs, A. F. Bodisch 

Mrs. J. W. Robe 

P, Robe 

Miss H. Rulkin 

Mrs. Roy Bryan 

Richard- Bradley 

Kcrtherine Nash 

Mrs. Caralin 

Mrs. William Schobert 

Mrs Rose Baer 

D. R. Zinchini 

Charles Burwell 

H- L. McDaugal 

Mrs. Richard Crosby 

Mrs W, A. McClay 

Mrs, Helen Olenik 

Mrs. George Kelly 

B. F. Lyon 

Mrs. Ken McGuire 

Mrs. Ellwood Ohleger 

Mrs. Nelson Fike 

Mrs. I. E Fike 

Mrs. Howard Wolf 

Mrs. Bernard Zamperini 

Mrs, Helen Zompenni 

Mrs. loseph Mickalic 

Laura Letevre 

Mrs. Charles Wolf 

Martin Torreano 

Daniel V. Flask 

J. N. McKelvey 

James V, Sipe 

Paul L. Ferry 

J Wunderlich 

Luther Thompson 

M. J, Gardner 

Theatre Owner Expands 

BELLAIRE. OHIO—Frank Circosta. owner 

of the Ohio here, has purchased the Vet 

Cab Co. Circosta completed negotiations for 

the purchase last week and will operate the 

three cabs from the present cab stand near 

the corner of 32nd and Belmont streets. He 

said that the name of the company will be 

changed to the C. Cab Co. Circosta has been 

managing the Ohio here since returning from 

the navy after World War II. 

Art Manheimer Promoted 

CINCINNATI—Arthur L, Manheimer, formerly 

of Cincinnati, has been promoted to 

manager of the Chicago office of National 

Screen Service. He was manager here for 

NSS for many years and recently had been 

salesman in Chicago. 

Colonial Theatre Sold 

MIDDLETOWN. KY.—The Colonial Theatre 

here has been sold by Northio Theatres 

Corp. to Ruben Shor. Cincinnati theatre operator. 

The Colonial, once known as the Sorg 

Opera House, recently was remodeled extensively. 

To Tax Admissions 

BEAVER, PA.—Brighton township school 

district plans to impose a 10 per cent admission 

tax with a $1 licensing fee, plus a 

$10 per capita tax. 

Thurman Hetzler Jr. 

Missing 

SIDNEY. OHIO—Pvt. Thurman Hetzler jr., 

23, former manager of the Capitol Theatre, 

ha.s been reported missing in Korea since 

April 25, 

Hetzler, have been informed. Hetzler took his 

his parents, Mr. and Mrs. Thurman 

basic training at Camp Atterbury, Ind., and 

went overseas with the H2th regiment, 28th 

infantry division. 

CLEVELAND 

T^cyer Fine, president of A.ssociated circuit, 

spent the holiday weekend at Mount 

Sinai hospital for treatment of an infection 

Boedeker turned the management 

of his Maple Drive-In, Zanesville. over 

to his wife while he attended the Allied 

convention and drive-in show in Kansas City 

... I. J. Schmertz. 20th-Fox manager, and 

city salesman Ray Schmertz attended the 

sales convention in Los Angeles It's Ray's 

fir.st trip to Hollywood . Richardson, 

former ELC manager, soon will launch a 

new interest allied to the picture business. 

. . . 

. . Bert 

Harry Walders, former UA Chicago manager, 

visited local Warner Manager Jerry 

Wechsler Vincent Lauter did very nice 

business with a three-day showing of "Fantasia" 

at the West Theatre, Barberton. He 

sent postcards to some 600 Roy Rogers club 

members, made extensive use of posters and 

obtained help from the local PTA . 

Brock, projectionist, was on vacation. 

Harry Buxbaum, Paramount manager, has 

his sister, Mrs. Betty Firth, wife of a naval 

officer, as a house guest . is 

scheduled to open June 16 at the Allen Theatre 

. . . Leonard Greenberger's experiment 

with first run showing of "So Long at the 

Fair" at the de luxe .suburban Fairmount 

Theatre, watched with keen interest by all 

members of the industry, proved a big success. 

He held the picture eight days. Now 

he is negotiating for more class pictures 

on a first run basis. The Fairmount Theatre, 

catering to a highly discriminating audience, 

is doing well with pictures like "The 

Mudlark," "Trio" and other class pictures. 

. 

Exhibitors got a morale lift last weekend. 

Bad weather rained out baseball and other 

outdoor activities, resulting in good theatre 

attendance in most situations . . The 

. 

Warner circuit is giving up the Doan Theatre, 

Superior at East 105th street, the end 

of the month when the lease expires. It has 

been a last run neighborhood house for some 

time have received word 

that the Liberty and Vogue theatres in 

Akron have adopted weekend policies. Akron 

has been hardest hit of any Ohio city due to 

employment layoffs in the rubber factories 

on account of material shortages. 

Bert Schoonmaker, owner of the World 

Theatre in Toledo and the Lyric in Delta, 

was to host Cleveland branch managers and 

salesmen June 13 at his summer Pleasant 

View hotel at Park Lake, Mich. Boating, 

fishing, swimming, golf, resting and meals 

.served under the supervision of Mrs. Schoonmaker 

were the order of the day-and-overnight 

Jack Share, who sold his 

stay . . . Cedar and Quincy theatres several years ago 

to operate a restaurant in Miami Beach, Is 

assisting Schoonmaker in the management 

of the Pleasant View hotel . . . Add the 

Majestic Theatre, Lima, to the list of summer 

closings in this territory. 

Manny Stutz was in New York negotiating 

for Ohio distribution of foreign product . . . 

Earl King, NTS salesman, is now working in 

a fish bowl. To provide added filing space, 

his desk has been moved out into the display 

area . . . Claire Phillips, who served as an 

American spy in the Philippines in World 

War II, was in town for radio and TV interviews 

in connection with the showing of 

"I Was an American Spy" at the Hipp. 

*OF:e :: June 9. 1951 81

' 

. . F. 

pjc) 

in 

| 

CINCINNATI 

"The Belpik Theatre Corp., handling the 

Schine theatres in this area, closed here 

June 1. All details will be under the jurisdiction 

of the Cleveland zone office. Bud Gilliam, 

who recently joined Schine and was 

transferred to Cincinnati, will continue to 

work with the company in Cleveland. 

The wedding of Roy White, 20th-Fox salesman 

in the Dayton and Cincinnati area, and 

Sally Ostrom. will take place Sunday (17). 

After a honeymoon of several weeks, the 

couple will reside on Catalina avenue in Bond 

Hill . . . Anna Bell Ward of Lexington and 

Somerset, Ky., was here, but because she had 

to go on to Detroit and Chicago on business, 

she was unable to make personal visits to 

Filmrow and contacted friends by telephone. 

Charlotte Rosskopf, Columbia stenographer, 

who has been laid up for several months 

with a broken hip suffered from a fall on icy 

streets, has been released from the hospital, 

but is still unable to resume her work at the 

Allan Moritz is occupying office 

office . . . 

space on the first floor of the Film building, 

1632 Central Parkway, in the former ELC 

offices. Moritz operates a number of theatres 

in Louisville, Ky. 

. . . 

E. L. Keesling of Bramwell, W. Va.. suffered 

third degree burns when a power mower 

which he was operating backfired. It was 

through the quick thinking and acting of 

Keesling's gardner. who smothered the flames, 

that more serious consequences were averted 

Chester Stacy, Warner head check-in 

supervisor, is breaking in a new eight-cylinder 

Studebaker. 

Local exhibitors are displaying much interest 

in the Warner Bros. Look Forward Showings, 

to be held at the Paramount Theatre, 

June 12, 13. Screenings will start at 10:30 

a. m. each day, with the afternoon showing 

at 1;00 p. m. Guests will be served a buffet 

luncheon at the theatre between shows . . . 

Goode Homes of Bramwell, W. Va., was in 

the city this week. He reported that his son 

has recovered from an attack of measles. 

TJA has two new girls in the office. Jean 

McCoy, switchboard operator, and Ruth Hill, 

biller . . . Ruth Rudin, U-I. became an aunt 

twice in the same week. On a recent Monday 

her sister Maxine, who lives in Buffalo, gave 

birth to a daughter. The following day, Ruth's 

sister Jerry, Cincinnati, had her first child, 

a boy. 

. . . 

Joe Rosen, branch manager, 20th-Fox, and 

Bob McNabb, local sales manager, plan to 

attend a company convention in Los Angeles, 

starting June 12 Herbert Schwartz, Kentucky 

salesman, Columbia, was transferred to 

the Albany branch as salesman and Bill 

Stanforth. local booker, was promoted to 

Kentucky salesman . . . Marjorie Manser. 

RKO switchboard operator, is vacationing 

in Florida. 

Marian Mackie has joined the office staff 

at MGM as bookkeeping machine operator 

. . . The 

MGM club had an election of officers 

recently. The new slate includes: president, 

Dorothy Lang; vice-president, Mike Berger; 

secretary. Mary Anne Yunger, and treasurer, 

Florence Herrmann. The members held a 

party in the office recently with bingo games 

and a screening following the lunch. Indica- 

82 

tions are that more social meetings will be 

enjoyed than heretofore. 

H. lE. Otto, exhibitor at the new Lakeview 

Drive-In, Burnside, Ky., was a visitor on 

the Row. Others from out of the city were 

Jack Needham, Columbus; Cliff Thompson, 

Mount Sterling; G. C. Porter, Beckley, W. 

Va.; Russell McClanahan, Irvine, Ky.; Clyde 

McCoy, Williamson, W. Va.; Mark Cummins, 

Georgetown, Ky.; William Settos, 

Springfield; J. Vlachos, Harrison; Vernon 

Berg, Yellow Springs; Kenneth Roberts. 

Greenfield; Barton Cooke, Chillicothe, who 

brought his young son Gregory with him; 

J. M. Brandenberg, South Shore, Ky.; Ray 

Hautz. Milford; Dorman Law, Roseville; 

Jerry Jackson jr., Williamsburg, and John 

Poe jr., Aberdeen. 

J. Henry Davidson of Lynchburg is preparing 

to leave for his annual fishing trip to 

Canada, where he plans to remain for several 

weeks . D. "Dinty" Moore, district manager, 

WB, and Jim Abrose, branch manjiger, 

called on Warner Theatre representatives in 

Springfield. 

Ex-Commonwealth Man 

Joins Hallmark Staff 

WILMINGTON. OHIO — Kroger Babb, 

president of Hallmark Productions, announced 

the appointment of Julian and Anita Stewart 

as a traveling unit team. Stewart is a former 

assistant manager for the Commonwealth 

Amusement Co., of Kansas City, Mo. His 

wife was concession manager for Seguin Theatres, 

Inc., of Seguin, Tex. 

L. G. Scouten Dies 

VAN WERT. OHIO—L. G. Scouten, 43, 

Schine Theatre manager here the last two 

years, died of a heart attack. 

Rhonda Fleming has been teamed with 

Ronald Reagan in Pine-Thomas' "Hong 

Kong," a Paramount picture. 

Delinquent 

Parents 

Now Vex Theatres 

CLEVELAND — Delinquent parents are 

fast becoming a major problem of theatre 

owners and managers. In an effort to 

curb juvenile delinquency, many operators 

of neighborhood houses are refusing to 

admit young children after 8:30 p. m. unless 

accompanied by an adult. 

Instead of cooperating in this constructive 

move to protect children, parents in 

some neighborhoods are circumventing this 

policy by a clever ruse. An adult will bring 

six or more children to the theatre for the 

late show, buy one adult admission and 

as many children's admissions as needed. 

After parking the youngsters in the auditorium, 

the adult leaves and pursues his 

own amusement, leaving the children 

alone in the theatre until called for, sometimes 

as late as midnight. 

Managers say they have no way of beating 

this. 

' 

I 

-J, 

the comm'tyiiS 

DeBra said that motion pictu; coui 

Film Councils Credit 'j 

" 

With Aiding Patronal 5 

CLEVELAND — "Motion pictui|:oui''' 

have shown their ability to builci[(Jiej " 

through 25 years of pioneering in I 

Arthur DeBra, head of 

tions division of the Motion Pictu I 

America, told members of the Mot 

[ 

Council of Greater Cleveland at 

luncheon meeting of the year race 

Women's City club. 

s fjj 

•> 

iss'i . 

.:: 

le i- 

have done much to develop pati 

, 

build audiences in motion pictuithea 

and that the industry needs their 

operation to extend children's n ' 

-^ 

tge i 

thrf' 

nee ': 

forestall what he anticipates willf- an'', 

crease in juvenile delinquency. l!crei' 

gagement makes or breaks a pict X 1 ' 

. atr 

councils with building attendancily v 

," 

of-mouth publicity on pictureiiof 

' 

propaganda and entertainment va'' fa 

" 

profit of the boxoffice. "By helpii,to r' 

pictures a success in their first rur ):uai 

you have performed a great serv; to • 

industry, because," he said, "a fiiirui-'' 

what makes motion picture 

' 

coun;'; s( 

portant. 

i- 

"We will need to enlist more 

our children's programs, I think, . pr .; 

what, in my opinion, may develop .,;o i 

wave of juvenile delinquency dw^j ia 

homes. With fathers called in ; mi 

service, and mothers returning dt 

jobs, the children must be kept oftjes j 

and provided proper entertainme, T j 

a field in which council member! .ill. > 

vital help. ; ; 

"Television has not ruined t 

, 'i 

The wonder is that the movies h: 1 da i, 

well as they have against this ne con 

tion. We are not fighting TV. C%e ' 

trary, we welcome it as a sister \stil 

which, in time, will take its place i'i n( 

competitive factor like night bi'bal] 

other night sports events. 

e Ii 

Mrs. Ethel Brewer, president of 

Picture Council of Greater Clev^nc 

sided at the meeting. 

Off-Street Parking tl 

Enacted at Toled^ 

council hasâcW 

Is 

TOLEDO—The 

off-street 

city 

parking measure to aft a 

construction except that in the 'low 

business district. The measure regies 

tres and auditoriums and othe'pla 

indoor assembly other than S','"' 

toriums to provide one auto park; sf 

250 square feet for every five se ;. 

S 

provisions were enacted to app to 

rinks, exhibition halls, dance hall; ;lut 

diums, hospitals, hotels, apartmus.i 

bowling alleys, funeral homes, fi'orii 

Associated Drive-ins Moves 

PITTSBURGH—Associated Dri In 1 

tres, Inc., now is occupying its ew • 

row general office sat 72 Van am,: 

1 

ing moved from a two-room t 

ofti' 

below. Associated purchased the'irwbuilding 

at the corner of Van -aani 

Locust several months ago and as li 

remodeled and improved. Norber -tern 

heads Associated, also heads ^ma 

1 

Finance Co. at 436 Fourth Ave. 

BOXOFFICE 

ne9

- 

1 

promotion 

B UMBUS Pants Held by Police LOUISVILLE 

^linjlusi 

officials announced that con- 

;i will begin soon on a new $20,- 

„ , .,1 

11 West Broad street near the 

Oiial al West Broad drive-ins, Tlie firm, 

,.,v ,"( at the start and eventually 

lai'Ufacture engines for jet navy 

,r 

nu the emergency and then shift 

1 I , . . 

ois. Plant will be one of largest 

he city Gene Horyn has 

and public service 

,,1 

Columbus Citizen. 

„rl("i UKarman booked "Kon-Tiki" for 

uirent with serialization of the 

inning in the Columbus Citizen 

jro, 

, . . 

:c>sel, Lancaster theatreman, is 

liter a major operation here 

:h. Toledo, president of the In- 

Tlieatre Owners of Ohio, was a 

An announcement of the Sues' 

late P. J. Wood as ITOO secre- 

. . . 

. . Richard 

'rtted Rumors are current 

'lumbus tent of the Variety Club 

jtivated this summer . 

.,: jtant manager of Loew's Broad, is 

He expects to enter West Point 

Mcati:. 

L 

.n,n arter, Ohio State university coed, 

Ohio State's Lux Loveliest Girl 

'ed a trophy sponsored by Lana 

I- of "Mr. Imperium," in a tieup 

. uv Bros, arranged by Walter Kessler. 

I Ha.'r and other winners were pre- 

"^ - he Loew's Ohio stage . . Harrold 

. 

10 State Journal assistant city 

m .li former theatre editor, returned 

1^ a lik.'-ee at Broadway plays with re- 

- i^hed in the Journal. 

lineup for Miles Auto Theatres 

i.il 

r includes Kenneth Hill, Scioto 

Buttes, West Broad, and Wayne 

\ East Main. Asa Jarvis is genjer 

of the Miles drive-ins. For 

ipa.*t;veral seasons Jarvis managed the 

K Br.d Drive-In. He was formerly ashted 

ith Paramount theatres. Hill has 

r """r and manager of the Grove, Grove 

Buttes was concession manager of 

..c. Broad for the past two seasons. 

>Hih(se, Reynoldsburg, Ohio, is a school 

tber 

Reynoldsburg. 

fce 'crators of local bingo games have 

Ihedjuit approval and have re.sumed the 

l-'e. The games include four of the 

p i 

il type, with about 10 per cent of 

going to charity, and five church 

rnal games with 100 per cent to 

y.Dperators have reported a decided 

attendance, due to the recent in- 

|tion,bout the legal status of bingo. 

oys)ainage Marquee 

"FR, PA.—Two Greenville district 

i' stroyed or damaged more than 

1 neon tubing and marquee letter- 

Reynolds Drive-In near here were 

rr to juvenile court authorities. 

'h malicious mischief, the boys 

toning the tubing and marquee. 

- were made by state police from 

FO'idler, harmonica virtuoso, is providllhibatkgTound 

music for Paramount's 

Ifonilick From Punkin Crick." 

In Stink Bomb Case 

LOtnsVTLLE—A motion picture theatre 

projectionist was arrested by policê here in 

connection with the placing of a stink bomb 

in the Scoop Theatre. Daniel J. Stratton, 

30, was booked on charges of disorderly conduct, 

loitering and banding together to commit 

a felony. He was arrested 15 minutes 

after the bomb was detected in the theatre. 

A police lieutenant said peculiar odors in 

the interior of Stratton's car identified him 

with the bomb. His trousers had a similar 

odor and appeared to be burned with acid, 

the officer alleged. The pants were confiscated 

as 'evidence and the projectionist 

could not explain how the odor got in the 

car although he denied any connection with 

the bomb. 

stratton said he is a member of Local 163 

but has never been employed at the Scoop. 

The AFL union has been picketing the house 

since last February in a dispute over reduction 

in the number of operators from four 

to three. Lloyd Mills, manager of the Scoop, 

said this was the 17th bomb placed in the 

theatre since the dispute began. 

The projectionist was released on bond and 

left the court in a pair of borrowed britches. 

Dayton Drive-In Owners 

Sued by Distributors 

DAYTON—Three local drive-in operators 

were named in suits filed by four film distributors—Loew's, 

Inc., Warner Bros., Universal 

and 20th-Fox — charging intentional 

misrepresentation of gross ticket receipts in 

order to secure films at lower rental rates. 

The suit named Samuel, Allen and Louis 

Levin, brothers, who operate the Sherwood 

Drive-In here and the Stardust and the Ski- 

Hi drive-ins in Springfield. Claims totaling 

$12,000 are being sought from the three. 

Sam Levin said he and his two brothers 

had threatened antitrust action against the 

four distributors because, he charged, they 

refused to rent them films before they had 

rented to competitors. "What these distributors 

are doing is conducting a 'fishing' expedition," 

he said. "They want to find out 

what we have grossed for films rented by 

other companies and we have refused to tell 

them this. This is a way of getting in to 

look at our books." 

James Grainger Decries 

Too Much Defeatism 

from Southwest Edition 

DALLAS — "I am glad to see so much enthusiasm. 

If ever we need it, it is now," 

James R. Grainger told the well-attended 

luncheon which greeted him here at the Town 

and Country restaurant recently. "There 

is too much defeatism in the business: we 

need both enthusiasm and good pictures," 

the Republic vice-president and general sales 

manager continued. "Everyone is trying to 

make good pictures but it is sometimes hard 

to feel what the public wants. This is a business 

of give and take." 

Grainger, who flew in from the west coast 

to spark the sales drive from May 14 to September 

29, and left the next day, also said, 

"There is too much talk about poor business 

among ourselves." 

Ill Green, projectionist at the Twin Drive- 

In and owner and manager of a sporting 

goods store in the downtown section, is a 

commentator on a local television show entitled 

"On Safari," which features African 

big game hunting. Al, a sports enthusiast and 

.somewhat of an authority on guns, has announced 

plans to participate in an African 

safari in the near future, during which time 

he plans to take motion pictures which are 

to be run in a series of programs over a national 

T'V network. 

Both the Capitol and Shelby, surburban 

run neighborhood theatres, have announced 

plans to close each week on Wednesdays 

during the summer. The theatres are under 

the executive direction of H. S. Davidson . . . 

Exhibitors seen on the Row: Luther Knifley, 

Art Theatre, Knifley; Pope Sisco, Arco and 

Melody, Bardstown; Fred Belcher, Family 

Drive-In. Charlestown, Ind.; Roy Hahn. 

Gypsy Drive-In, Bardstown; Bob Enoch, 

State and Grand, Elizabethtown; Gene Lutes, 

Chakeres district manager. Frankfort; Elmer 

Showe, Skyline Drive-In, Madison; Willard 

Wilderick, New Washington. 

iVIr. and Mrs. Tom Maxedon have announced 

the birth of a daughter named Patricia 

Lynn. Tom is resident manager of the 

Burley and Shelby theatres in Shelbyville, 

owned and operated by the Chakeres Theatres, 

Springfield, Ohio ... In addition to the 

usual rides such as motor boats, Roto-Whip, 

electric train, race autos, rockets, and live 

ponies, the Fairyland amusement center built 

in conjunction with John Nolan's Parkway 

Drive-In, is equipped with picnic tables and 

playground, and has a monkey jungle, which 

features the Dream Boy, advertised as Louisville's 

Only Chimpanzee. 

. . 

Business conditions in suburban subsequents 

seems to be such that there is considerable 

talk of the possibility of shutting some 

of them down during midweek and catering to 

weekend operation only . Charlie Wells of 

the Falls City Theatre Equipment Co. staff 

was proudly displaying his trophies indicating 

his bowling prowess, with two new trophies 

being added to the collection, one for 

the statewide doubles championship, and the 

other for being a member of the league winning 

team. 

After withdrawing from the role because 

of a conflicting engagement Stewart Granger 

has been reinstated as the star in MGM's 

"Scaramouche." 

$BOOK IT 

WAHOO is 

NOW!!! 

the world's mosl thril- 

I 

< Iin3 screen game. Now being used 

< successfully by hundreds oF indoor 

e and outdoor theatres all over America. 

$Send for complete details. Se sure 


$ DEPT. B 


*ÔfCE :: June 9. 1951 83

. . Dave 

. . Ernie 

— 

—— 

1 

DETROIT 

'Caruso' Grosses 

\iralter Shafer has a new neighbor at the 

Wayne Drive-In. Lincoln-Mercury is 

building a big assembly plant next door . . . 

Edward Ashley. RKO star, was in Ann Arbor 

for a personal appearance at the Mendelssohn 

Theatre . . . Herbert Crooker, MGM 

local visitor . . Clint Wright, 

publicist, was a . 

who resigned as manager of the Midland at 

Midland to take a job in Albany, is being 

replaced by Rollin Hickman, former manager 

of the Strand and Alma in Alma. 

. . . 

Max Balk, father of Harry of the Elliot, 

has returned from a couple of months in 

Florida Edward Terris. manager of th'e, 

Virginia, hitchhiked for four days while he 

had a new engine put in his car during the 

big transit strike . . . Arthur Weisberg. head 

of A&W Theatres, has been running a bus 

service for his staff during the strike . . . 

Richard W. Funk, manager of the Great 

Lakes, is back from a trip to the Smokies and 

Distributors 

ior the State of 

Michigan 

RINGOLD THEATRE EQUIPMENT CO. 

108 Michigan St., N. W.. Grand Rapids 2. Mich. 

=EXPERT= 

Upholstering. Repairing. 

Rearranging & Installing. 

THEATRE 

SEATS 

Over 25 years evporienco 

Immediate service anywhere 

DONOHUE SEATING SERVICE 

7119 Webb Ave. Detroit 4. Mich. 

Phone Webster 3-5424 

ERNIE FORBES 

THEATRE SUPPLY 

"Everything for Theatres" 

Drive-ins Our Specialty 

212-214 MONTCALM 

Ph. WO. ;-;f22 DETROIT 

Theatrp Sign and Marquee Maintenance 

/^^^ 

Our Specialty 

^ 

ûtforstman ^ Co. 

3030 West Davidson Ave. 

TOwnsend 8-2230 

Detroit 6. Mich. 

Service , . - - Repairs 

DETROIT POPCORN CO. 

READY-TOEAT POPPED CORN 

Corn - Seasoning Boxes - Bags - Salt 

POPCORN MACHINES & CARAMEL CORN EOUIPMENT 

5633 Grand River Ave. Phone TYIer 4-G9I2 

Detroit 8, Mich. Nights- UN 3-1468 

Atlanta, Ga., taking in one of the big dog 

shows. He raises cocker spaniels. 

William Chase, who was manager at th'e 

Booker T., has gone into the restaurant business 

on Montclair avenue at Jefferson in 

partnership with his brother . . . Hyman Gordon 

has switched from glass stemware to 

ovenware giveaways at the Shores Theatre in 

St. Clair Shores . Korman is giving 

his Ford a workout now, while his Cadillac 

rests, his tribute to an increased gasoline tax. 

Anne Rogell of General Theatre Service is 

the new relief cashier at the Great Lakes . . . 

Joe Lee has set up a threesome of trade 

scre'enings for the Row at one crack, in 

place of his usual singles or rare double 

bills . . . Raymond Schreiber, circuit head, is 

back from a long vacation in Arizona . . . 

Mr. and Mrs. David Brussell, realty owners 

of the Alvin, who recently took over the 

house operation from Mrs. Theresa Fordell, 

have closed the house and plan to dismantle 

it. 

Mervin S. and Isadore Jacobson, Nathan 

Schreiber. Ben Flaisher and Maxine Fidler 

are teaming up to form the new Central 

Vending Co. at 1971 Theodore street . . G. E. 

. 

LeVeque, Cinema Service veteran, broke out 

strawhat season on the Row . . . Bill Waldholz. 

Universal salesman, is getting acclimated 

to reactivated air conditioning . . . Clafence 

Berthiaume. MGM booker, is the father of 

Richard Allen, his second boy. He also has 

two girls. 

Hank Howard, RKO exploiteer, and his 

chief, Terry Tiu-ner, were in town, working 

on a special promotion for "Jungle Headhunters" 

at the Madison . . . Julie Sturdevan 

of the Ernie Forbes office and her husband 

were vicitims of ptomaine . Forbes 

jr.. made a record-breaking trip to take in 

the 500-mile race at Indianapolis. 

Gimmicks Encourage 

Drive-In Attendance 

From Southeast Edition 

BIRMINGHAM—At least two drive-in theatres 

are using telephone calls as a means 

of creating interest in their current attractions. 

Up in the Plorence-Ti-i Cities area, subscribers 

are encouraged to answer their telephones 

by saying "Wilson Drive-In Theatre." 

Each patron who does so when the theatre 

calls receives a week's pass. But if they also 

give the name of the current attraction, plus 

two of the stars, they receive a chicken dinner 

at the theatre's snack bar. 

The manager of the Blount Drive-In Theatre 

at Oneonta makes five calls daily. Persons 

who tell him the name of the current 

attraction receive a free pass and also are 

asked a jackpot question. Those who answer 

the jackpot question get a week's free 

pass. 

As Cleveland's Bl;l 

CLEVELAND—Business picked \ 

weekend due to rain, cold we 

called-off ball games. "Caruso" 

spotlight for the third straight 

130 at the Stillman. "On the R 

better than average at the Allen a; 

at 110. 


Allen—On the Riviero (20th-rox) 

Esquire— I Can Get It for You Wholesol 

(20th-Fox), 5th wk , 3 days 

Hippodrome Along the Great Divide {' 

Lower Mall—Of Men and Music (20th-Fo 

Ohio—Molly (Para); Quebec (Para), 4 

with Dead Men's Eyes (Realart); ; 

(Realart), 3 days, reissues 

Palace Apache Drums (U-1) 

State The Lemon Drop Kid (Para).... 

Stillman—The Great Caruso (MGM), 3rd 

Memorial Day Helps Detroit t 

But Grosses Still' Strike-Ridtie^ 

)vei 

er 

it 

'' 

ra"' 

DETROIT—Boxoffice returns !:* 

than they actually were this week }:wl 

the inclusion of the Memorial day /s: 

which should normally have sent [,; di 

town houses up to soaring levels, 'mti 

tion of the long transit strike he ''bus 

down to just below an average wi ' de 

the holiday. 

Adams—The Great Caruso (MGM) 

Cinema The Wench (Dezel); 

Torment f!el)|- 

Fox—Half Angel (20th-Fox), plus stage 

Madison Smuggler's Island (U-I); Root 

(Lip) 

^ 

Michigan Million Dollar Pursmt (Rep) 

Coast Guard (Rep) 

Palms-State—The Thing (RKO), 2nd wl 

United Artists—The Brave Bulls (Col); 

Corsair (Col) 

'Go for Broke!' Grosses 130 

In Cincinnati Bow 

CINCINNATI—"Go for Broke!' 

city in its opening at the RKO pee 

130 per cent. All other first runs yel 

par. Summer arrived here with ej m« 

and thus far grosses have sufferei 

Albee—Go for Broke! (MGM) 

Capitol—Dear Brcrt (Para) 

Grand-Fighting Coast Guord (Rep) 

Keiths Quebec (Para) - 

Lyric Operation X (Col); Fury of the C< 

split with Fighting Racketeers (SR); 

of the Underworld (SR) 

Palace—Brave Bulls (Col), split with Mi 

(Col); Too Many Husbands (Col), re it 

'Thing' Makes Good Showinpj 

And Moves Over in Pittsburg 

PITTSBURGH—"The Thing" n^'j 

summer showing at the Stanley ii'd 

over to the Warner. 

Fulton—Rawhide (20th-Fox) 

Hams—Half Angel (20th-Fox) - 

Penn—The Lemon Drop Kid (Para) -fe 

Stanley—The Thing From Another WorHtU 

Warner-The Scarf (UA) f-- 

fit 

I 

SERV ICE-QU ALITY-'i 

COLD CHI^ 

Potato Chips Exclusively for the Th( » 

VETERAN FOOD PRODUCTS, NC 

6439 Ml. Elliott Ave. De'" ' 

Phone WAlnul 1-5516 

S 

FLOWERS for 

Every Occasion 

LORENZEN'S 

DETROIT'S THEATRICAL FLORIST 


16457 Woodward Ave., Detroit 3, Mich. 

L

. the 

. . Capitol 

. . Among 

ily 

t 

Ipening Slated 

Cei pbellsville 

iMPBlL'^VILLE. KY. — A tentative 

i:^ of July 1 is set for the new 

lie Drive-In, at which time conxpecCed 

to be completed. Located 

, 

all miles from the business sec- 

(ilumbia highway ozoner will actjic 

^(((jiiti 300 cars. Construction, which 

iinler way early last month, was 

.earlier this year because of gov- 

,:nL'tions which set a limit to the 

K 

; 

ruction. 

orin;il Moonbeam Theatre Corp., 

ih! hi >ear, has be'en dissolved and 

1^ are R. H. and R. C. Whitlock, 

ip and Richard Lee Smith. It is 

:he future to enlarge the drive-in 

;late 400 cars. 

socited Airer Chain 

iys Jjventh Outdoor 

"' 

1RGH—Associated Drive-In Theaiperator 

of the area's largest outlias 

purchased the Dependable 

Moon-Clinton road, Corais 

Hchts. The Dependable was con- 

Red id opened last season by Joseph 

i, . C. A. Hofacker and Robert 

ma. forbert Stern is president of Assoi 

an management and booking are 

ll of s .-.on Ernest and nephew George. 

ictate(anits include the Blue Dell, Route 

Po'.prl. Route 51; Harmar, Route 28; 

Route 88; Community, Kittanlidway. 

Clarion. 

Ulina Dependable Drive-In, Inc., filed a 

Tic: Illation action in federal court here 

.rv Corp. and D. E. Lovett, DeVry 

demanding $4,031, with interest, 

a-y case will be continued by the 

puration, according to Associated 

Wc Censors Blue-Pencil 

ro breign Pictures 

STRCr—American-produced films contA 

;o«t a clean bill-of-health from local 

rs, i;h only two cuts made during May 

to ir oreign features, and totaling only 

|tt:. "he censor squad, under Inspector 

tet . Case and Lieut. Howard Stewart, 

fced a fven 450,000 feet of film. 

b

: 

j 

1 

' 

SPRINGFIELD 

John Huffman, manager of the Majestic Theatre, 

promoted "Bitter Rice" by distribution 

of heralds throughout tlie county and in city 

factories, as well as an extensive newspaper 

campaign six days in advance. He also put 

a large blowup across the front of the theatre. 

A tieup with two local radio stations on 

the showing of "The Great Caruso" has been 

arranged by George Bauers, manager of the 

Regent. Plugs for the movie are accompanying 

playing of Mario Lanza recordings. Also 

tabs on jukeboxes in the city with the singer's 

recordings of "Be My Love" and "Loveliest 

Night of the Year" are being used . . . Remodeling 

of the Regent, including redecoration 

of the foyer and lobby and the installation 

of a new marquee, will be completed in a few 

days, it was reported. 

Business was good at all theatres in the city, 

on Decoration day, Michael Chakeres, general 

manager of Springfield Theatre Co., said 

. . . Phil Chakeres, president of Chakeres 

Theatres, was visited recently by Dinty Moore, 

district manager, and Jim Abrose of Cincinnati, 

WB branch manager ... All graduates 

of Springfield high schools and Clark county 

high schools have been sent congratulatory 

letters and passes to theatres in the city as 

a good will gesture by Phil Chakeres. 

In a recent statement to the Springfield 

Daily News, Phil Chakeres, who has had more 

than 40 years in the theatre business, predicted 

three-dimensional movies will change 

the whole film industry in the not too dis- 

Marie Wilkins is now back 

tant future . . . 

as manager of the Cliftona at Circleville after 

doing relief work at the Frances in Mechanicsburg 

Louise Current is the new secretary 

. . . to Frank Collins, general manager of 

Chakeres Theatres. 

Extensive lighting improvements and landscape 

work have been completed at the Lake 

Drive-In at Celina. A new type of indirect 

lighting has been installed to highlight the 

front of the theatre and a new sign was installed 

by the Rueff Sign Co. of Louisville. 

J. V. Sipe Is Optimistic 

PITTSBURGH—James V. Sipe, secretarytreasurer 

of lATSE Local 171. emphasizes that 

the slackening of employment in theatres is 

not being looked upon with fear for the future. 

He points out that the condition is 

prevalent in all branches of the amusement 

business, not only here, but elsewhere. He 

said the encouraging sign is that there is a 

pickup in parts of the country which first 

felt the pinch. A seasonal drop is normal, 

Sipe pointed out, but a comparison with other 

sections of the country shows the district is 

not riding as hard. 

Handles Dance Routines 

New York choreographer and dancer, 

Michael Kidd, will handle the ballet and 

dance routines for Warners' "Where's 

Charley?" 

Springfield Editor Seji 

No Debacle for Mo^li 

SPRINGFIELD—Maynard Knt'l 

tor, devoted a Sunday column in 1 

1 

field News-Sun, and, while ack' 

that some kind of revolution is in • 

the world of entertainment, said 

reason enough ... to suppose thaiftheatre 

will emerge in good order.' 

He predicted that the theatre 

continue to meet basic human nee 

fo , 

col' 

hunger for group participation 

spectacles. Kniskern concluded 1 

as follows 

* 

"There seem to 

, 

} 

be certain hum;lrert'^ 

ments which can be satisfied oat)yl-' 

mon worship, and others that ca^'iei'' 

tied only by common government. / 

its 

sphere, perhaps something of thiort^ 

be said also for common enterta'.ietf^ 

stage or screen. If so, television ir; al"^ 

stitute for the theatre, it's an add, ati-* 

theatre family like the movie di.im '- 

and the radio 25 years ago." 

Woman Manager atjôiu 

TOLEDO — The Savoy Theat f-waj 

'*' 

opened May 24 with Alice Lykesi'clj-' 

She is the wife of Jack Lykes, r'lagithe 

Colony Theatre. 

J ^ 

900 W. Virginia U. Films 

| 

MORGANTOWN, W. VA.—The'nivi " 

of West Virginia now has 900 filn'ival^ 

for use in educational purposes i' so|-'| 

civic clubs and other organizatioriitt'' 

out the state. 

ft 

IB 

: 

If It's Good Promotion . 

. 

some 

BOXOFFICE 

one will 

report it in . 

^ Fresh from the scenes of the activities each week come constant 

reports of merchandising of films. Most of these are ideas vou 

can use for your own promotion. All of them are interesting and 

most of them are profitable in other similar circumstances. Make 

full use of these practical ideas by practical showmen, many of 

whom you may know. 

I 

Motion pictures lend themselves ideally to good advertising. The public interest 

high. 

Capitalize on the interest that already exists and increase your attendance 

•with proved ideas. 

86 

BOXOFFICE 

i

! PilnCijuncil, 

' 

, 

managers 

• 

Aspinook 

'. Pictures 

I 

he 

— 

anigers at Lowell 

ivei 

Police Power 

nWKL. ÂSS.—The license 

commission 

lit local theatre managers or their 

lav serve as special police officers 

n theatres on a trial basis from 

September 15, thus eliminating the 

salaries of the uniformed 

uh had become burdensome to 

u. ts. 

1- hearing was held in the board 

lue headquarters. Should a comyistered 

with the police, the com- 

1 have the power to rescind the 

uion overnight and call back the 

ers. it was decided. During the 

were asked to segregate 

n unaccompanied by parents or 

reasonable location in the theatlie 

manager or his assistant on 

's at all times. 

;0(. Film Festival 

ace; Picture History 

TAMDRD, CONN.—A review of motion 

im the time of their inception in 

y to the latest films on Korea and 

riare attracted several thousand 

the Walter R. Dolan Junior High 

niid annual Film Festival. 

'projector made in America, Edi- 

I'ope, built in 1896. was displayed 

.. ...: ti reopticon slides by Ruth Maclece 

of John P. Dibble, exhibitor. 

Igall, 

I new ivil defense film, "Survival Under 

Die ,tack," started the program in the 

h au( orium. It was followed by films on 

Uin'-sTi-ooping of the Colour" and Mrs. 

ria Ulister Anabel's "British Guiana 

td of liant 

Waterfalls." 

1 tola of 33 other films were shown in 

tn ot-r sections throughout the school, 

aped ocording to subject. They included 

isonrt, international relations, religion, 

BatiO' liealth, home, industry and amat 

filn made in Stamford. 

lie R-. Cornelius J. Looney, president of 

greeted the audience, reikingliLit 

"Stamford is unique in comnitv 

liiit and the film festival is one 

r.nent to that spirit." He lauded 

--^ • of many in staging the festival, 

I not that the exhibit emphasized the 

B of ht Film Council to stimulate the 

icaiicil use of audio-visual aids in Stam- 

SoiCloses First Time 

~" A'vTN—The 1,429-seat Bijou, Loew 

which recently adopted a down- 

'" s'.iequent run policy, closed for the 

toerjune 5 for the first time in its 

J. âst year Loew's closed the College, 

m 51 this year remain open with first 

bncncildover policy. 

M. rront to Aspinook 

''dO—The Aspinook Corp. has an- 

: e election of Arnold M. Grant 

1. Grant, a lawyer, is a director 

Corp. and manager of 

.e which recently purchased conprinters 

and dyers of 

h plants in Connecticut, Massaiv.iode 

Island and South Carolina. 

Schoolgirl Cuts Ribbon 

At New Surf Opening 

Cutting the ribbon at the opening of the 

new Surf Theatre in Swampscott, Mass., 

is Nancy Ryder, Swampscott high school 

drill team leader. Sam Pinanski, president 

of American Theatres Corp., operator 

of the new theatre, is seen at right. 

The other two men are Swampscott selectmen. 

The Swampscott Band Parents Ass'n 

took over the first night for a benefit performance. 

The Surf, Swampscott's first 

motion picture theatre, was built and designed 

by William Riseman Associates, 

Boston architectural designers. Seating 

1,000, it is air conditioned and is situated 

opposite Fisherman's Beach as part of a 

shopping center. There is ample parking 

space. Swampscott on the North Shore is 

a year around residential town but during 

the summer an estimated 20,000 persons 

vacation in that area. Present at the opening 

were American Theatres officials, including 

Edward Canter, Paul Levi, the 

district managers, bookers and buyers and 

their wives, and William Riseman and his 

staff. Joseph Weinberg, a director of ATC, 

hosted a small dinner at Blake house in 

Clifton before the gala opening. 

Martin J. 

Mullin Chosen 

Bay State Defense Head 

NEW YORK—Martin J. Mullin, president 

of New England Theatres, has been named 

chairman of the industry committee to work 

with Gov. Paul A. Dever's defense council. 

Appointed to serve with Mullin were Norman 

C. Glassman, Rialto Theatre, Lowell: 

Maxwell Melincoff, Warner circuit, Boston; 

Harold A. Maloney, Loew's Poll, Worcester; 

Harry Zeitz, Zeitz Theatres; New Bedford; 

Frank C. Lydon, Allied Theatres of New England, 

Boston; Harry Browning, NET. 

Martin Mullin. in calling the first meeting 

of the committee, gave a brief outline of the 

part the theatres may be asked to play in the 

defense program. The state will be divided 

into nine regional sectors with a dir'ector for 

each region, all to be under the advisory 

guidance of Commissioner Stokes, general 

chairman of civil defense. Later, Stokes will 

gather his committees together for recommendations 

for an alert program for educational 

purposes. Theatre screens throughout 

the state will be used to apprise the public 

of these defense measures. 

Exhibitor Sherman 

To Fox at Toronto 

NEW HAVEN—Philip Sherman, who has 

been operating the 658-seat Hamilton at 

Waterbury for the past nine years, took over 

duties June 4 as 20th-Fox exchange manager 

at Toronto, succeeding Pete Meyers, who 

wa.s upped to district manager. 

The newly organized Daytz Enterprises 

took over buying and booking for the Hamilton 

June 1, and Seymour Levine, local representative 

of Quality Premiums, became 

manager. 

Sherman came to New Haven from the 

Warner Montreal office to become Warner 

manager here about ten years ago, then resigned 

to operate the Hamilton. 

Several Managers Moved 

By American Theatres 

BOSTON — American Theatres Corp. 

has 

made the following manager changes: 

Howard Parker of the Capitol, Arlington, 

to the North Reading Drive-In. 

Jay Concannon, Somerville Capitol, to succeed 

Parker at Arlington. 

Stephen Br'esnahan, from the Ball Square 

in Somerville, to the Capitol there. 

R. J. McGrath, Somerville Central, to the 

Ball Square. 

Relief Manager Clayton Hazelwood, shifted 

to the Somerville Central. 

Frank Sergei, formerly of the North Reading 

Drive-In, will open the Bayside at Hull, 

summer situation, June 22. 

The Morton at Dorchester has been closed 

for the summer. 

Independent Exhibitors 

Slate Supper Session 

BOSTON—Because of Warners' "Look Forward 

Showings" on June 12, Independent Exhibitors, 

Inc., will postpone its monthly 

luncheon meeting to a supper meeting at the 

University club at the conclusion of the afternoon's 

screening. 

All New England exhibitors, whether or 

not members of the Allied unit, are invited to 

attend the discussion meeting, which will 

emphasize the application of economies in 

exhibition. Reservations should be made at 

the offices of Independent Exhibitors by telephoning 

Liberty 2-9144. 

Big Names Scheduled 

For Strawhat Season 

HARTFORD—The summer strawhat 

theatre 

stock season is getting under way again 

in Connecticut, with theatre operators anticipating 

a better-than-average trade. Key 

men in the field contend that availability 

of bigger name personalities this season will 

pay off in boxoffice receipts. Among Hollywood 

names already set for summer stock 

appearances in Connecticut are Nina Foch, 

Joan Bennett, John Loder. Olivia DeHavilland, 

Karl Maiden. 

Drop Morning Kid Shows 

HARTFORD—The Webster and Rivoli, part 

of the Shulman interests, have dropped Saturday 

morning children's shows after ten 

years. 

«OFCE June 9, 1951 NE 87

. . Dick 

. . Dick 

. . John 

. . Max 

. . After 

. . . John 

. . . Mike 

. . Pete 

. . Helen 

. . George 

. . Harold 

' 

1 

. 

I 

BOSTON 

Oympathy to Stanley Sumner, University 

Theatre, Cambridge, on the death of his 

wife Helen at their Brighton home . . . Also 

to Lon Vail of the Lyric, Warren, R. I., and 

the Pastime, Bristol, on the death of his 

mother . Stephens, Columbia publicist, 

was in New Bedford and Providence for 

a week working on "Sante Fe." He returned 

here in time to start on the campaign for 

"The Brave Bulls," which will open at Loew's 

State and Orpheum on June 16. 

Louis Richmond of Richmond Stern Enterprises, 

who is recuperating from a prolonged 

illness, has returned to his desk for a few 

hours a day . Dervin and "Razz" 

Goldstein of Allied Artists and Monogram 

were in town . LeVenson has returned 

to his home from the Beth Israel hospital. 

Red King and Phil Engel, publicists, 

thought up some extra gags for the opening 

of 20th-Fox's "On the Riviera" at the Memorial. 

Arrangements were made to have a 

40-pound bag of sand flown by Air France 

from the Riviera to Boston where it will be 

distributed in small envelopes and handed 

out to the women patrons at the Memorial. 

On each envelope will be a tag printed 

"Make Your Dreams Come True by Placing 

This Envelope Under Your Pillow." A local 

model dressed in a bathing suit carrying a 

parasol will parade the downtown streets 

carrying a sign reading "Follow Me to the 

Keith Memorial to See Danny Kaye in 'On 

the Riviera.' " 

Ernie Warren of the Warren in Whitman 

and his wife Irene were given a surprise party 

at the Ritz-Carleton by a group of intimate 

friends to celebrate their 25th wedding anniversary 

. Dobbyn's baby daughter 

has been named Paula. She is the RKO salesman's 

third daughter and fifth child. 

Grandad is Dick senior of Maine & New 

Hampshire Theatres . 

a setback of 

several weeks while he r'ested at home. Bill 

Kremmell is back at his booking desk at 

Warners . . Nellie McLaughlin, booker's 

. 

secretary at the same officJe, returned from 

a week's vacation spent sightseeing in Washington. 

The annual 'Variety Club's golf tournament 

. . . E. X. Callahan, district 

will be held at the Pinebrook Golf club in 

Weston Jurie 26. It will be followed by a 

roast beef dinner 

manager; James Connolly, branch man- 

ager; John Feloney, sales manager and Phil 

Engel. publicist from 20th-Fox here, took off 

June 8 by train for the national convention 

in Hollywood. 

Al Daytz, president, reports the new Daytz 

Theatre Enterprises Corp. is now handling 

the account of the Hamilton Theatre, Waterbury, 

Conn., making the 35th theatre under 

the Daytz banner. The Hamilton is owned by 

Phil Sherman of Waterbury . . . Walter 

Mitchell of the Morse Theatre, Franklin, was 

toastmaster at the first Greater Boston Dean 

Academy club dinner held at the University 

Club. He is an alumnus and a truste'e of the 

school. He and Mrs. Mitchell are traveling to 

Virginia to take in the graduation exercises 

of the University of Virginia when their 

son Walter jr. rec'eives a master's degree in 

astronomy and physics. He received an AB 

from Tufts college two years ago. 

Several changes are in order at the Metropolitan 

building where many of the circuits 

are housed. When the E. M. Loew circuit 

moves to their new quarters at the Strand 

Theatre, Interstate Theatres will mov'e into 

the vacated rooms. Maine & New Hampshire 

Theatres is considering changing from 

the eighth floor to new quarters on the fourth 

floor. 

Al Fowler has returned to his Newburyport 

home from eight months in Hollywood 

where he spent the winter with the Stanley 

Kramer Co. handling the Los Angeles engagement 

of "Cyrano de Bergerac" ..... Phil 

Engel, 20th-Fox publicist, was in Providence, 

Springfield and Worcester on promotion for 

"On the Riviera," which opened at the Keith 

Memorial here recently. 

The Park, Nashua, N. H., operated by Edward 

Sokolowski, has closed for the summer 

Deery of Salem has closed his B- 

house, the Empire, for the summer but is continuing 

with his A-house, the Paramount, in 

Sympathy to Mildred 

the same city . , . 

Crowther, Warner biller, on the death of her 

mother. 

. . 

Ben Williams is handling the buying and 

booking for the Lloyd Bridgham circuit, 

which includes the Uptown in Bath and 

the Temple in Houlton, Me., the Magnet in 

Barre, Vt., the Uptown in Dover, N. H., and 

three summer situations along the coast . . . 

Al Rudenstein has closed the Capitol, Bridgewater, 

for the summer and will devote his 

full time to the operation of the Salisbury 

Beach Drive-In . American Theatres Corp. 

has closed the Bellevue in Roslindale and the 

State in East Milton indefinitely. 

Directors of the Drive-In Theatre Ass'n of 

New England met at the offices of Independent 

Exhibitors to discuss an institutional 

drive-in advertising campaign. Julian Rifkin 

gave a comprehensive report of the national 

drive-in convention held in Kansas City . . . 

William Freiday of the North Windham 

Drive-In and Eugene Boragine, Saco Drive- 

In, both in Maine, have applied for membership 

in Independent Exhibitors. 

The Stanley Kramer Co. has inked Fred- 

March for the lead in Columbia's "Death 

a Salesman." 

ric 

of 

STARS VISIT SHOWMAN—Mr. and 

Mrs. Sunset Carson, recent visitors to 

Hartford, stopped by the Star Theatre 

in that city to visit with Mike Maselli, 

manager, shown at right above. 

worcestII 

gob Portle, manager of the Loew-il 

Street, is receiving condolences', 

death of his mother, Mrs. Bridget C'l 

who died in her home at an advarl 

Sullivan, operator at the P 

transferred to the Warner, where 

1 

stagehand, succeeding the late Johnij: 

mins . Marrone, owner of t 

bridge Drive-In, is recovering froitl, 

illness. f\ 

Sally Rand was in town for a ru[ 

date at the State Line Casino ... J 

Spike Jones and his orchestra ha 

signed for a show at the Auditorii; 

Jacques Aubuchon of Pitch) 

i 

8 . . . 

taken over a leading role in Broadwa' 

Happy Time" . . . Coley Worth, staii 

dian, who has been running a bowl 

in nearby Milford for three years, i'' 

his home there and retiu'ning to N 

to resume his theatre career. 

Loew's Poll made a tieup with 

Beach whereby a contest was to be 

select "Miss Riviera" . SI 

year's business manager at the P] 

One of the secondary downtown 

Is reported ready to close . . . Paul : •ipi 

has joined the Capitol as assistant i 

replacing Paul Lyden, who resign 

Veronica Lake was the guest star t 

at the Playhouse, appearing in "'The 

Rises" . . . The father of Nathalie Tl 

Capitol cashier, has recovered froir 

tended illness. 

ir 

i.tas 

|10il 

. 

. . . 

will be with the Ogunquit, Me., Playh at 

summer . Jacobson is ne\ t r 

Capitol LaRock has jo dt 

Loew-Poli forces, dividing his time ttwe . 

the Poll and the Elm Street '',na( 

Leo Lajoie of the Capitol is drivin 

automobile. 

FALL RIVER 

!i 

:3at

' ' 

• 

,v;.ukee, 

; and 

. . Monk 

. Jim 

Sunday 

. . The 

— 

— 

— 

— 

— 

. , Walter 

. . Fredric 

. . Ralph 

. . Edward 

) 

. . New 

M HAVEN 

jfi Rso s Cameo, Watertown, is with 

/lni;w.nated booking and buying 

»ndio' switclied. as previously anil 

H rry Olshan, manager of Covisited 

here a few days 

Astor of the home office, and 

Boston district manager, were 

HDgoii. 

idow net. 

Hutclis. now National Theatre Sup- 

Bhiladp.iia manager, was back to 

Bng :ln'.row. Russell Kontz, formerly 

IS the new manager at the 

itoiisi 

^d. Jcceeding Don Felix, now with 

Xmisnient Harold Donovan of 

. . . 

Uiid,;eymour, reports his first hold- 

I 

15 ars' experience was with Hall- 

-ThiPiince of Peace," which played 

cit i)f the town's population . . . 

jer 

Blooi JOth-Fox home office; Jim 

)ston manager, and Clarence 

ly, 

Nd ooranch operations at New York, 

recer visitors at the New Haven 

L 

Bhia 

looked like a third place winner 

nxluded A. Montague Sweep- 

:: the Riviera" held at the Poli 

Worcester for a second 

the Poli, New Haven, it went 

lUi ly.-, setting back the opening 

leGrt Caruso" . . . "Follies de Paris," 

asica ;how, set for June 14-16 at the 

hterlry and 17-19 at the Poli, Bridge- 

Lee 

host 

nd II 

Lord 

Ifroi 

m p 

ore ( 

a 

is 

Ulng 

sh of the Niantic remembered 

:e',ved his driver's license when 

mnded him of the speed limit. 

N Icarni of the Essex Theatre is 

. . . Edw.is 

. . . Louise 

a trio of swans which light on 

time for refreshments 

in from Norwich. Roger 

Waterbury. Al Daytz from Bos- 

)t from Southington and Dave 

m 'Windsor Locks 

en secretary at Amalgamated, 

arriet Skolnick, now with Mort 

)ineroy of the Monogram office 

. . The 

. . Crown 

IKill 

Maloney, Poli Worceswas 

snag 

back in town after a 

In B ton for treatment, but is not 

eûlar theatre schedule . 

Rose, Bridgeport manager, was 

I for back trouble at Newington 

Darby packed his morn- 

1" show Memorial day just after 

nd before the storm . 

t allout on newspaper ads for 

Msidering senate-approved bill to 

Bor.-olit organizations of two years' 

tc et license for raffle or bazaar, 

i!rchandise and prizes, each town 

t(anction the affairs . . . The bill, 

del because of recent antigambling 

ni thought to have a good chance 

•""^ 

. 

evening drinking hours 

••"Wlut would be extended from 9 to 

!• ba bill just passed in the house, 

prevent women from standing 

hotel bars was rejected. 

Irheatre Supply's new Gillespie 

be doing the fiber glass wall 

r the new Christian Science 

ÔDVhitney avenue . Daytz 

. . 

brothers now are booking the Tower and 

Carroll. Waterbury. Roger Mahan still is handling 

the Plaza . Salesmen at all Meadow 

street exchanges got together on a handsome 

Schaefer desk pen set for Max Birnburn, 

newly appointed Warner manager here. 

Shippan Point Drive-In is doing good business 

after its recent opening in the Stamford 

area. 

Ernie Doreau, former manager of Middletown 

theatres, was in for a friendly chat 

at the exchanges . Higgins of 

Prudential came in from New "Vork and Morris 

Jacobson and Nat Greenberg were here 

from Bridgeport. 

Holiday Bills Rate 

Strong Hub Trade 

BOSTON—Memorial day grosses were 

strong, with "On the Riviera" at the Memorial 

and "Inside the Walls of Folsom 

Prison" at the Paramount and Fenway the 

leaders among the new product. "The Great 

Caruso" continued strong in its second stanza 

at the State and Orpheum. "Fabiola" was 

also fabulous. 


Astor—Fabiola ( UA) 130 

Beacon Hill Flame of Paris (Hoffberg); Desert 

Bride (Hoflberg) -12D 

Boston— 14 Hours (20th-Fox), Gunfire (LP) 90 

Exeter Street—Oliver Twist (UA); Circle of 

Danger (UA) 120 

Majestic Tales of Hoffmann (Lopert), 7th wk 85 

Memorial My Forbidden Past (RKO); Danger 

Zone (LP), 5 days. On the Riviera (ZOth-Fox), 

2 days 125 

Metropolitan Half Angel (20th-Fox); Queen for a 

Day (UA), 5 days; Along the Great Divide 

(WB). 2 days _ 85 

Paramount and Fenway Little Big Horn (LP); 

Savage Drums (LP), 5 days; Inside Folsom 

Prison (WB). 2 days 130 

State and Orpheum The Great Caruso (MGM), 

2nd ..160 

"Great 

Caruso' Puts Ne-w Life 

In Hartford Downto'wm Scene 

HARTFORD— "The Great Caruso" put a 

lot of new life into the downtown, first run 

scene, with Lou Cohen, Poli manager, disclosing 

that the MGM film's first three 

days were the biggest in the past two years 

for the house. The production went over 

for four extra days. Several revival programs 

were also in town. 

Allyn—Ma and Pa Kettle Back on the Farm (U-I); 

Pier 23 (LP) _ 80 

E M Loew—Texas Rangers (Col); Little Giant 

(Realart) 75 

Poll—The Great Caruso (MGM) _ 145 

Palace Bowery Champs (Mono); Block Busters 

(Mono) - 65 

Regal—The Beast With Five Fingers (WB); The 

Walking Dead (WB) _ 70 

Strand Along the Great Divide (WB); Kentucky 

Jubilee (LP) - 110 

20th's 'Riviera' Tops the To-wn 

As New Haven Business Rises 

NEW HA'VEN—Business looked up considerably 

along the main stem the last of May 

and first of June. All the first runs did 

average or better. "On the Riviera," dualed 

with "Million Dollar Pursflit," rated with 

exam-ridden students seeking a relaxing 

breather. 

College Santa Fe (Col); Rex, King of the Wild 

Horses (Col) 100 

Loew s Poll—On the Riviero (20th-Fox); Mlhon 

Dollar Pursuit (Rep) ^ 150 

Paramount Oliver Twist (UA); According to Mrs. 

Hoyle (Mono) 103 

Roger Sherman Smuggler's Island (U-I); The Fot 

Man (U-I) 105 

James Stewart's co-star in "Man With a 

Record," an MGM film, will be Jean Hagen. 

BRIDGEPORT 

•lUranager Otto Esposite of the Astor celebrated 

a wedding annivsary on Memorial 

day . 

March is resting at his farm 

in New Milford prior to leaving for Hollywood 

for the leading role in "Death of a 

Salesman" . 

Lavery, projectionist 

at Loew's Poli, is a year older , . . Joan 

Blondell plans to spend the summer in 

Connecticut. 

A case of Caruso mementoes collected by 

William H. Saltsam was borrowed by Man- 

, . . 

ager Matt L. Saunders of Loew's Poli for a 

lobby display in connection with "The Great 

Caruso" . . . Murray Reider, manager of the 

Community in Fairfield, and his wife Barbara 

marked a wedding anniversary . , , No sooner 

had Horace McMahon arrived at his Norwalk 

home than he was called back to Hollywood 

Gene 

for retakes on "Detective Story" 

Tierney is resting at her home in Greens 

Farms before sailing for Europe. 

. . . 

Ernest Gilbert, projectionist at Loew's Majestic, 

came back from a fishing trip minus 

fish but with an injured ankle and hand, the 

Manager 

results of a fall on rocks 

Michael J. Carroll of the American is back 

from a visit to his home town, Schenectady. 

N. Y, , F. Stitt, who lived in Westport 

during the years when he was in charge 

of exploitation in this area for 20th-Fox, is 

now editor for Rlmack Trailers in Chicago. 

William E. Haves, former manger of the 

closed Norwalk Theatre, is managing the 

Lockwood-Gordon DriVe-In in Norwalk . . 

. 

Novelist James Ronald attended the first 

American showing of the film, "Old Soldiers 

Never Die," adapted from his book, at the 

Plaza Theatre in Stamford. 

John Hayes has been promoted from assistant 

to manager of the Playhouse, Ridgefield, 

succeeding William Johns. Charles W. 

Walker, recently retired policeman, is the 

new assistant . seats are being installed 

in the balcony at Loew's Poli . , . 

Philip Langer has dropped plans for a tent 

theatre in Westport until next season. 

Lester W. McEwen, veteran projectionist 

at Stamford, died at his home in Glenbrook. 

Pleasure Beach Park, city-operated, has 

. . . opened for the season The Remington 

Arms Co. rented the Klein Memorial auditorium 

and the Beverly Theatre for two days 

to screen "The DuPont Story" for employes 

and guests. 

The new Norwalk Drive-In has opened with 

a policy of single features , , . Alice Murphy 

is new on the usheret staff at Loew's Poli. 

CHICAGO 

1327 S. Wabash- 

NEW YORK' 


JUMACH 

. SPECIAL 

TRAILERS 

. . . CAN'T BE BEAT 



:: June 9, 1951 89

. . Hawley 

' 

. . Irene 

. . . Salvatore 

. . . Ted 

. . . Morris 

. . Ben 

;:^| 

' 

' 

. 

. 

HARTFORD 

. . . 

AAartin J. MuUin, president of New England 

Theatres, and E. M. Loew, head of the 

E. M. Loew circuit, were in from Boston on 

rare visits . . . Richard Stepliens, Columbia 

exploiteer, worked with George E. Landers, 

division manager of E. M. Loew's Theatres, on 

"Texas Rangers" and "The Big Gusher," at 

E. M. Loew's Theatre here Rube Lewis, 

business agent for Local 84 of lATSE. left 

Hartford hospital after a lengthy stay to 

recuperate at his Milford street home. Connie 

Feeley is filling in for Lewis at the 

Palace. 

Sol Karp is marking his tenth year in 

the show business as assistant manager of 

the 4,200-seat 

State here, the only theatre at 

pre-sent operating on a 

^jtfHjjh^ combination film- 

4||PPH^^k vaudeville policy. Talf 

^^B ent is no surefire 

guarantee of stage 

popularity, he says. "A 

hit record backed na- 

"«?• tionally by disk jock- 

"T" > eys can go a long way 

L^ .^*^^B- 

t^ ^>* ^. 

to make a top personality," 

he points out. 

A unique, or freak radio 

or film personality 

can be just as big with 

the fans as a star with great talent." 

Al Lessow, now in the army signal corps, 

was in on weekend pass from Ft. Monmouth, 

Mary Decker, Central cashier, is 

N. J. . . . 

patient at McCook Memorial hospital . . . 

Abner Weinberg, retired West Hartford businessman, 

is the new doorman at the Central. 

with the old M&P circuit, is 

. . . 

Eddie Maranski, formerly in the theatre 

business in the Massachusetts area, is the 

new manager of the Plainfield . . E. M. Loew 

. 

Division Manager Landers, reports the new 

Farmington DriVe-In will open "about July 4" 

Fred Johnson of the Pike Drive -In, Newington, 

has a new car 

Burnside, was in 

. . . Morris 

New York on a 

Keppner, 

weekend 

Stanley Redmond, for many years 

trip . . . 

reported a surgical 

patient in a local hospital. 

The ceiling at the Newington has been 

redecorated and new tapestry installed, according 

to Paul P*urdy, general manager of 

the Kounaris-Tolis interests. Purdy took to 

the air the other morning in the interests of 

"The Pi-ince of Peace," playing the East 

Windsor Drive-In. He was interviewed over 

a woman's program on WDRC. 

Dom Perigini, New Britain, Strand stage 

manager, was recuperating from illness. New 

house policeman at the Embassy is Frank 

Dawley. Leonard Gilmarte resigned as assistant 

manager . Fairchild, ex-aide 

at the Warner theatres in Danbury, is now 

running a sporting goods store in that city. 

Robert Howell is assistant manager at the 

Empress in Danbury . Cieko is the 

new cashier at the New Britain Embassy, replacing 

Elaine Williams. 

Visiting New Britain on weekend pass was 

navyman Joe Diorio, who recently returned 

to active service after being on the reserve 

rolls since the end of World War II. He is 

stationed at the Brooklyn navy yard. 

The 4,200-seat State, only remaining combination 

film-vaudeville house here, has shuttered 

for the season, with Managing Director 

Ted Harris planning to reopen about 

Labor day. Meanwhile, Ted, his wife, and 

their 16-year-old daughter Ann will leave 

about June 15 for Los Angeles and a sixweek 

vacation. 

Dick Stephens, Columbia exploitation man, 

was in working with George E. Landers on 

the opening of "Her First Romance" and 

"When the Redskins Rode" at E. M. Loew's 

Patti, former projectionist at 

the now closed Empire, New London, has 

joined the booth staff at the Victory in 

that city. 

. . . 

Whitford Barry is the new maintenance 

manager at the Center The 800-seat 

Willard B. 

Crown has a new dish deal . . . 

Rogers, president of .the Will Rogers Drive- 

In Theatre Corp., Manchester, has a collection 

of more than 350 canes, including 

F*remier Eamon DeValera's mace, sword 

canes, a cane headed with a walrus tusk 

and unbreakable glass canes. 

Joe Giobbi, manager of the Crown, heads 

into New York in mid-June for a few days 

vacation . Lamo, former manager of 

the Webb, Wethersfield, and at one time assistant 

manager at the Strand here, was a 

recent visitor at Manager Jim Cotoia's office 

at the Hartford Drive-In, Newington. 

Ralph Colucci was in New York . . . Morris 

Mendelsohn of the legal department, Loew's 

Poli Theatres, was in town from New Haven 

Harris was in New York . 

Glastonbury has a new ovenware giveaway 

Keppner, manager Burnside, East 

Hartford, has a new Pontiac . . . Barbara Puller 

is the new cashier at the Eastwood. 

Ernie Dorau, former manager of the Middlesex 

Theatre, Middletown, was in New 

Britain on a visit . . . Don Borenstein, son of 

the New Britain Strand manager, goes into 

the school of music, Boston university, in the 

fall. He will graduate from New Britain 

Senior High school in June ... It is the 

tenth wedding anniversary in June for Mr. 

and Mrs. Joe Miklos of the Embassy. 

LYNN 

prancis, the talking mule, was brought here 

by Manager James Davis of the Paramount 

to launch the local defense bond campaign, 

of which Davis is co-chairman. The 

mule visited the Paramount lobby and city 

hall and toured the business district. Pi-ancis 

was well-behaved until confronted with the 

city hall elevator which was suppcsed to 

take him to the mayor's office. There he 

balked and Mayor Stuart Tarr had to come 

down to see the mule. 

"The new Surf Theatre at Fisherman's 

beach in Swampscott opened recently 

with a benefit performance for the high 

school band. The theatre is owned by American 

Theatres Corp., headed by President 

Samuel Pinanski. The playhouse has no 

pretentious front. Located behind a twostory 

street-front building believed to be too 

valuable to tear down, the theatre lobby is 

reached by a 100-foot-long covered walk. 

The screen is backed against the building 

which fronts on the street. The theatre is 

air conditioned and is furnished with pushback 

seats. A parking lot for 200 cars is 

available. Edward Frizzell, formerly with 

the Reading Drive-In, is the manager. 

NEWHAMPSf 

n Ifred Couture, 66, who died in 

recently, was not only a ' 

vaudeville performer in his young 

previously reported, but had opera 

picture theatres in various pan 

Hampshire. He became intereste 

when he made the acquaintanci 

B. Mayer while playing in Newark 

had operated theatres in Mancl 

Scenic in Rochester, State in Dov 

other theatre in Pittsfield. At tl 

. . 

his death, he still owned the Do' 

and was also engaged in the auton 

ness in Rochester . Enoch W. F 

tired music director and compose 

his 88th birthday recently at hi 

Epping. 

It is reported that the formei 

Beach Theatre building is being' 

into a summer shop of the Lea?'- 

Hampshire Arts and Crafts . . T' 

. 

worth Theatre was used recently fi' 

entation of the three-act operetta, * 

. . . 

yer," by a group of Chandler scP 

Lawrence Willey, at one tim 

the Colonial in Rochester, and 1'' 

have returned to Rochester aftethe 

winter in California. 

- 

I ion 

Theatres are included in a 104 gejc: 

"Where to Go in the Lake RegioiliwHj 

being distributed by the Lakes Ri m I 

headed by James R. Irwin, who op ,te^ 

nipesaukee Gardens, film-dance 't 

Weirs. He said 25,000 copies had b'j ] 

Television has been blamed foi 'utA't 

new. In Nashua, where the Hudso -iuffl 

have increased far'es, the owne;:Ka.: 

Hud.son, said one of the reasoiiWhi. 

transit system had suffered a droi'UP a 

age was the increasing interest ii >^', i 

keeps folks at hom'e evenings. 

sd 

Gov. Sherman Adams has swu,,ni. 

port behind a measure in the,:gil.j 

which would wipe out the neare, th 

,j 

night club life that is enjoyed in -n 1 „, 

', 

shir'e. The bill would prevent i|4sii ; 

tablishments from providing gini, a 

other setups for patrons who brini he 

. 

.". 

liquor. Under Granite state law, i|rd 

can be served only at chartered ( JSJ:, 

hotel cocktail lounges. a i 

Stock Issues Filed 

HARTFORD—Stanford 

i., 

A one-day appearance of a groi 'Al- 

nese geisha girls heightened inte: iki 

showing of the picture, "Tokyo F ,2111' 

the Strand in Manchester. The .,'ls:< 

flown to the United States for the rst,- 

appearances of their lives. 

^ 

Drive- 

Corp., which operates Starliti 

Stamford, Conn, filed the numbe 

value shares to be issued with tl 

of state's office here. Number 

shares at $80. 

Three Sons Recalle 

HARTFORD—Three sons ol HU» 

Campbell, manager of the Centra lavji 

recalled to active duty by the a 

They are Reymond, marines, ai,. 

and Tom, air force. 

rij 

90 BOXOFFICE

' 

Kh 

' 

Piui-o 

: eive 

Studio, 

' 

I 

representatives 

: 

'anadian 

b3n Are Added 

oCinadian Pioneers 

At -Gordon Lightstone, general 

Paramount and presiit 

ol h' Motion Picture Distributors 

p of ai.ada, was one of 13 new mem- 

; In le initiation class at the annual 

ventiooi the Canadian Picture Pioneers 

the Kig Edward hotel here last week 

M ne members were elected to the CPP 

rd of irectors. They are William Redti, 

H;r\ Law, Harold Pfaff, Frank 

„i„in uid Charles Dentelbeck. Those 

for another 12 months are 

i^„i C F. Mavety. Oscar Hanson, Clare 

lel, WlttT Kennedy and A. J. Laurie. 

' newifticers will be elected from this 

jp. T' i;athering of 125 members heard 

t theclub membership totals 608, of 

im 21 are in Ontario. Chief speaker at 

tentlir.nual dinner was Emerson York, 

ducer rom New York. Entertainment, 

ized by Jack Arthur and Archie 

accompany the initiation cere- 

of Paramount 

uSer'e took time off from the company's 

mi s-et convention to witness the in- 

Oon c Lightstone and other initiates who 

luded J. H. McBride. Douglas E. Smee 

I Bob lilligan of St. Catharines: Joseph 

fb a.l Mer\'yn Goldstone of Alliance 

is: C Alexander, P. Young and James 

iwoocof MGM of Canada: Leon Osier, 

oigeDf the Odeon, Oshawâ: Al Sedgtmaiger 

of the Toronto Danforth: Wil- 

BPoran, Odeon, and Stu Gillespie, Sove- 

B Fi I 

Queensway. 

;ck laitzow to Melville 

)Si)ervise New Roxy 

ELVLE, MAN.—E.xhibitor Jack Zait- 

»wh(3wns and operates several theatres 

wralja.skatchewan, but who resides in 

icouv. has returned here for a few 

tths supervise his newly built Roxy. 

hvinia soft spot in his heart for the 

"igstf., ut each Saturday matinee for four 

cuie weeks Zaitzow provided ice cream 

gifts for the kiddies. Recently 

-ited the mayor, fire chief, varilub 

presidents, board of trade and 

is' police sergeant to witness a 

-1 m of fire drill to ascertain the 

l«h ( time it would take for the chilli 

to ave the theatre. 

Jpromately 600 children were in the the- 

"h the fire alarm rang, and with the 

chuchecking the stop watch in no more 

3; seconds the entire building was 

^ 1 

an orderly fashion. The local 

I- l)layed up the story on the front 

g immeasurable goodwill for the 

re and the management. 

8t (opies of TV Comment 

0RCT(>-A11 representatives of the Mo- 

Industry Council of Canada 

Ireivi'd copies of comment by the orptii's 

chairman, J. j. Fitzgibbons, un- 

*>« 

fading of "Canada's Future in Tele- 

Hcs Forward" which deals with the 

It 

ccessful negotiations at New York 

(Wrjnited Paramount Theatres and the 

Pci Broadcasting Co. 

THE BIG BRASS—As part of his 

"Steel Helmet" exploitation. Bob Galbraith, 

manager of the Community 

(F&H) Theatre at Yarmouth, Nova 

Scotia, tied into a recruiting drive with 

the army reserves. Lieut.-Col. W. D. 

King, commanding officer of the reserve 

corps, is shown presenting Galbraith with 

his own "steel helmet" in appreciation. 

Exploitation was aimed at stimulating a 

drive to fill the ranks of the Reserve depleted 

by enlistments in the Korean war. 

For three nights there were parades from 

the armory to the theatre with all 

equipment and part-time soldiers participating, 

advertising on all vehicles, nightly 

recruiting rallies outside the theatre 

and a mass screening one evening for all 

military units. 

Winnipeg Library to Show 

Free Films This Summer 

WINNIPEG—Open air shows sponsored by 

the Winnipeg public library, the National 

Film Board and the University of Manitoba 

department of extension will be shown 

Thursday nights throughout the summer in 

the quadrangle at the Broadway site. 

Weather permitting, the shows will start each 

week at sunset, around 9:40. The first program 

will include the film opera, "The Barber 

of Seville," made by singers from the Rome 

and Milan opera companies in Italy. This 

will be followed by "Holiday in Manitoba." a 

film showing the Riding Mountain National 

park. The other two films to be shown are 

"Who's Who in the Bronx Zoo" and "Eye 

Witness." 

A. P. Perry, regional supervisor of the National 

Film Board, said admission to the 

shows would be free. Besides providing entertainment 

for the people of Winnipeg, the 

shows will attract tourists and encourage 

travel to Canadian beauty spots. 

Since last February, the three joint sponsors 

have been holding shows every second 

Friday at the Broadway site theatre. Two 

Famous Players houses, the Gaiety and the 

Osborne, are within about two blocks of the 

Broadway quadrangle. Not farther off is a 

Western Theatres neighborhood house, the 

Furby. 

Free Sunday Show Given 

HALIFAX—The Capitol here was opened 

to the public and without admission or collection 

on a recent Sunday afternoon for the 

showing of two films, "The Ti-iumphant Hour" 

and "Hill Number 1." The pre.sentation was 

part of a Rosary crusade for the province of 

Nova Scotia. The Capitol is owned by Famous 

Players Canadian. 

Canadian Commission 

Asks CBC TV Control 

OTTAWA—After two years of study, the 

Royal Commission on Arts and Sciences presented 

its report, a 200,000-word document, 

to parliament with recommendations that 

would cost millions of dollars if implemented. 

One of the chief propo.sals was that television 

should be placed under the direct control 

of the Canadian Broadcasting Corp., 

government radio agency. It was recommended 

that no private TV stations be licensed 

until the CBC has organized its national 

television programs, which would have to 

be carried by privately owned studios. After 

the start of TV broadcasting in Canada, the 

whole situation should be reviewed by an independent 

body, it was urged. 

FAVOR TV RECEIVER FEES 

Special annual fees for TV receiving sets 

were recommended' but it was felt that the 

present radio-set fee of $2.50 a year should be 

unchanged. Privately owned networks should 

continue to be banned for radio and TV. 

The commission complained of the continued 

threat by United States culture and 

urged new vitality in Canadian cultural 

life. 

"The American invasion by film, radio and 

periodical is formidable," it was contended. 

While much of such media was good, there 

was much which was "positively harmful," 

such as crime and horror themes. 

Culture was not cheap and Canada was 

lagging far behind other countries with the 

result that a considerable amount of money 

would be needed before the Dominion could 

catch up. While Canada was absorbing 

American culture, many Canadian artists 

and professional men were going unrecognized. 

Canada was grateful to the United States 

for contributions to culture which the report 

called "American charity" but there was 

"very present danger of permanent dependence" 

on American culture through films, 

radio, art and the sciences. American culture 

was not always beneficial to Canada. 

The chau'man of the commission was Vincent 

Massey, chancellor of the University of Toronto. 

PRIVATE STATIONS WANT SAY-SO 

While the 500-page report covers a wide 

field of subjects, ranging from federal aid 

to universities to the building of a national 

library, the future of radio in Canada is one 

of the most controversial issues dealt with 

in 

it. 

This stems from repeated demands made 

by private broadcasting stations, both at the 

public sessions of the commission and outside, 

that the public-owned CBC be given 

less control over broadcasting in Canada and 

that private stations be given an opportunity 

to develop television. These stations contend 

that development under private capital would 

be quicker than under government direction. 

The Canadian Ass'n of Broadcasters, which 

represented most of the privately owned stations 

at the sessions, conceded the need for 

radio regulation. But the association insisted 

that, since the private stations compete 

for audience and revenue with the 

CBC, it was unfair that they should be controlled 

by their competitor. 

Fidelity Pictures has signed John Raven 

for a supporting role in "San Francisco Story." 

tor:E June 9, 1951 

E 

91

. . Bob 

^ 

MONTREAL 

Touring the long Victoria day weekend, executives 

of United Amusement Corp. were 

holidaying in New York City. Lome Etienne, 

head of the art department, and Mrs. Etienne 

and friends took the grand sightseeing tour 

of the city. John Sperdakos of the advertising 

department and George Destounis, booker, 

and the whole party met at the Cafe de la 

Paix in the St. Moritz hotel with Ken 

Hatton, advertising agent who has his office 

on Filmrow . Brown of the art 

department went with a party fishing to 

Senneterre . . . Peter Lambert, salesman for 

JARO, was fishing at La Tuque. 

The JARO roundup and powwow luncheon 

held in honor of J. Arthur Rank and John 

Davis at the Royal York, Toronto, was attended 

by the following from Montreal: J. R. 

Johnson, manager of J. Arthur Rank Distributors; 

Gordon Dann, supervisor of General 

Theatres of Quebec; Arthur Bahen, manager 

of the Champlain Theatre, and John 

Papineau, manager of the Mercier . . . Angela 

Macera-Snook, cashier at Columbia, sent the 

staff postcards from Boston and New York 

City while on her wedding trip. 

Guy Cadieux, salesman at Arrow Films, is 

on a six-week business trip in the maritime 

provinces . . . Eloi Cormier, Peerless Films, is 

selling in the eastern townships following a 

successful thi-'ee-week trip in the Gaspe peninsula 

Marking the commencement of 

. . . the holiday season on Filmrow, Mrs. Elie 

Frigon, secretary to Eugene Venne, manager 

of International Film, left on a two-w'eek vacation 

. . . Exhibitors who visited Filmrow 

include Mrs. L. Bertrand, the Princess, 

Riviere du Loup; Jules Boire, the Bijou, 

Napierville, and Guy Bachand, the Rex, 

Sherbrookb. 

Cy Lister, 

Matt Cvetic was in Montreal to introduce 

the Warner film, "I Was a Communist for 

the FBI," which will be shown at the Princess 

commencing June 8. Cvetic addressed a meeting 

of the International Junior Boards of 

Trade and emphasized that Communists 

recruiting in the U.S. and Canada had wine, 

women and song as its background . . . Dionne 

quintuplets, most photographed of all Canadians, 

were given a camera by their parents 

to mark their 17th birthday May 28 . . . 

manager of the photographic center 

for Associated Screen News, has been 

nominated chairman of the Canadian zone of 

the Master Photo Dealers and Finishers Ass'n. 

John C. Harding, Gaumont-British news 

cameraman sent here to cover the Canadian 

International Ti-ade Fair at Toronto, is a 

special guest of the National Film Board during 

his stay in Canada . . . His Majesty's 

Theatre is to be renovated at a reported cost 

"Mask of Korea" is an up-tothe-minute 

of $100,000 . . . 

film at thfe System . . . Paul 

I'Anglais, who resigned as vice-president and 

executive producer of Quebec Productions, 

has been succeeded by Richard Jarvis, former 

assistant executive producer and film editor 

of that company. L'Anglais will devote himself 

to radio and television activities. 

Maurice Chevalier, who is making personal 

appearances in Canada, still is puzzled over 

his exclusion from the United States. "I bring 

only friendliness and sunshine," he asserted. 

"If I were so dangerous as they say, would I 

have been No. 1 star in France for almost 

half a century?" Before leaving Paris he was 

92 

given a reception by the U.S. ambassador, and 

in Ottawa he was entertained by Mrs. St. 

Laurent, wife of the prime minister, and by 

members of the diplomatic corps. Chevalier 

said he had asked Paramount to release him 

from his contract to make a motion picture. 

They released him but, he said, "I want it 

understood that I asked first." He made two 

films recently in France, first of which will be 

shown in Canada shortly. 

OTT AW A 

/Considerable mystery has been attached to 

the disappearance while on a fishing trip 

at Lake Ste. Germaine, north of Ottawa, of 

John Hausler, 55, proprietor of the Westborn 

in the Ottawa west end for a number 

of years. The missing man's car was found 

near the lake along with his fishing rod, 

haversack and glasses. Police conducted a 

lengthy search, while a son Robert repeatedly 

dove into the water for the body but 

without result. John Hausler formerly was 

associated with D. B. Stapleton at the Centre 

in downtown Ottawa. 

Ottawa exhibitors enjoyed the benefit of 

the observance of King George's birthday as 

a holiday on June 4 when all government 

offices, schools, banks and other offices were 

Canada's capital had an unusual 

closed . . . 

visitor in Matt Cvetic, former special representative 

of the FBI in the United States, 

for whom a reception was held in the 

Chateau Laurier under the sponsorship of 

P. A. Ranicar of Warner Bros, and Manager 

T. R. Tubman of the Capitol. Cvetic was 

here in advance of "I Was a Communist for 

the FBI." 

John H. Holt, manager of the Auto-Sky 

Drive-In, was the victim of a holdup when 

he made a late return to his home on Carling 

avenue, where he was met by an armed 

masked bandit who escaped in a car with 

$1,200 receipts . . . Vincent Kelly, owner of 

the Empress at Kemptville and a school 

teacher in Ottawa, was the chairman of the 

three-day convention of the Ontario English 

Catholic Theachers Ass'n, eastern Ontario 

district, of which he is the retiring president. 

G. R. Arnott of Consolidated Theatres has 

been elected president of the Montreal-Quebec 

chapter of the National Office Management 

Ass'n . . . The Capitol was filled to 

capacity on two occasions, Saturday morning 

and the following Sunday, for convocations 

of the University of Ottawa when degrees 

were conferred by Catholic Archbishop 

Alexandre Vachon. 

J.Howard Boothe Given 

Farewell byOdeon Group 

VANCOUVER—The Odeon theatre managers 

gave J. Howard Boothe a farewell 

party at the Vogue Theatre on the occasion 

of his retirement from show business after 

43 years. The retiring district manager of 

the British Columbia division of Odeon Theatres 

(Canada), Ltd., was presented a silver 

cigaret box suitably engraved. It was said 

that the amusement business will miss Boothe, 

one of the real oldtimers and always a 

friendly person. 

Boothe is being succeeded by Gerald 

Sutherland, who has been with the theatre 

chain since it was organized. 

TORONt 

flrch H. Joiley, executive si 

the- other officials, had a 

representatives of the Motion 1 

tres Ass'n of Ontario on May : 

attended the Canadian Paramoi 

ference luncheon at noon and 

reception to W. Arthur Irwin 

film commissioner, Ottawa, also 

York hotel . . . Matt Cvetic i 

for nine years an undercover . 

Federal Bureau of Investigatioi 

tor at the Toronto Variety Club, 

at the openizig of "I Was a C 

the FBI" at Shea's of which ] 

manager. 

Manager R. MacLennan of 

Drive-In had real orchids for s l;he w 

patrons for the first annive ,ry oi 

opening of the theatre as a sp- 

il bit 

gift. There was also a display :' fire 

for the night of the Empire da ..lOlida 

Maurice Chevalier, the vet' 

~P f 

comedian, canceled his engagt !nt a 

Grand in London, but went al i,.d wii 

concert appearance at the Wir or ar 

A. J. Laurie, formerly a hea 

cial of Canadian Odeon, is ic 

the staging of the coming To) 

ment of "The Water Follies of 

big stadium of the Canadian 

hibition, it is reported ... I Siager 

Turnbill of the Granada at t ..liltoi) 

ducted a special screening of v"'he 1 

of Peace" in advance of the w i's ei 

ment, those present including ,ny c 

men and representatives of wc n's < 

izations. 

A particular welcome was giv 

Manus, Odeon supervisor at For 

Port Arthur, when he visi 

Claude Hunter of the Odeon 

also received special greeting 

J. S. D. Tory, prominent Toron 

looks after the interests of 

Scott, Canadian figure skati 

elected vice-president of Ph 

and Electrotypers, Ltd., which c 

able engraving for the local fi) 

[sy'1 

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Paramount Executias? 

Attend Toronto Cor. lav 

TORONTO—President Al £ swalbi 

Paramount Film Distributing orp.; 

Morgan, general manager of si rt su 

and Jerry Pickman, national p 'icily 

tor, participated in the ann Ca: 

sales covention at the Royal Yc hott 

31-June 1, of Paramount Film;';rviC( 

at which Gordon Lightstone, funeral 

ager, 

presided. 

More than 20 representative^ of t 

Canadian branches heard th.good 

about the 15 top-budget Parar;int r 

for the last half of 1951. The m 'igers 

conference were P. J. Hogan, aint 

Thomas Dowbiggin, Montreal; ius8 

son, Toronto; Syl Gunn, Winr 'g; ^ 

Kelly, Calgary, and Robert I rphy. 

couver. Toronto head office ol ials 

ed W. J. O'Neill, secretary-triurer, 

Burns, ad-sales, and Win Bar; ., W 

publicity director. * 

Little theatre actor Chet Mai aUJs 

addition to RKO's "The Las V 

BOXOFFICE 

'

. Dave 

. s 

' 

, , 

assistant 

. ich 

. . Norma 

. . Bob 

. . 

. . Jim 

ASICOUVER 

m 

manager of the Vogue, 

. 

igiu'd and will leave for eastern 

join her husband, who is in the 

. . . Francis 

;iir force in Ontario 

Oipheum Theatre secretary, has 

two- week holiday south of the 

will include Hollywood 

îcation are Vi Yates and Jean 

•:mpire-Universal 

. Flood, 

idise candy counter girl, succeeded 

1 ris. who resigned as cashier. 

losby and his radio producer. Bill 

fPT.ho have been touring the Pacific 

for the past month in search 

hint;, found it in British Columbia. 

cl.\ys in Vancouver, they have 

,:o California for their radio shows. 

Per Jorgenson. film technician, was 

. 

lt«ln a charge laid by the RCMP, who 

Ld e illegally brought into Canada 

jOii irth of motion picture equipment 

^muggled through customs. He Is 

TROPHY TO BOWLERS—Joe Huber, 

and two children survive. 

id with arson arising out of a fire 

Mill's studio in Vancouver's east 

li was insured for $450,000. Bail 

* fe 

$10,000. 

20th-Fox manager, Winnipeg, is shown 

sh cLeod, daughter of Roy McLeod, presenting the Harry Marder trophy to 

dn-Istings theatre manager, who was John Zyloway, captain of the winning 

anb of the "Oklahoma!" road show for 

sea; IS, is now in the Radio City Music 

Paramount bowling team, at 

windup banquet held at the 

the annual 

St, Charles 

ibiiX in New York with another Vanm 

Kay Parmer . Murphy, 

hotel in Winnipeg. 

'1, 

imo t manager, and booker salesman 

»1 yi hotel . . . 

key ;evenson are in Toronto to attend 

urn 1 Paramount sales convention at the 

George Peters, former 

Exhibitor Sherman 

cutive in Toronto, is now in the 

at Calgary, Alta. . . . Kay Mc- To Fox at Toronto 

•id.ormer Orpheum cashier, is now a NEW HAVEN—Philip Sherman, who has 

S in local bank. 

been operating the 658-seat Hamilton at 

Waterbury for the past nine years, took over 

duties June 4 as 20th-Fox exchange manager 

at Toronto, succeeding Pete Meyers, who 

was upped to district manager. 

The newly organized Daytz Enterprises 

took over buying and booking for the Hamilton 

June 1, and Seymour Levine, local representative 

of Quality Premiums, became 

Gilfillan, manager of JARO manager. 

';iange, is in the B. C. interior on a Sherman came to New Haven from the 

P Filmrow visitors were Mrs. Warner Montreal office to become Warner 

. . . 

manager here about ten years ago, then resigned 

to operate the Hamilton. 

•oUircuits are finding it hard to hold 

kaiiagerial staffs, who are leaving show 

Music Fee Ruled Payable 

ta«sfor other industries which are pay- 

•BU higher wages . . . The Queen Theaon 

le east side will add a stage show MONTREAL — Of potential interest to 

At Commercial Events 

hlp.U out its program, which have been Canadian exhibitors, who might inadvertently 

play copyright music without per- 

W pr business. House is two blocks from 

"".ng.s Theatre, the only local house mission, is a decision of the supreme court of 

.«hows. 

Canada ruling that publicly sponsored fairs 

and exhibitions must pay royalties on music 

cirey 

played at grandstand performances, where 

Gosnell of Loew's, 

admission fees are charged. 

The court made the ruling in a test case 

involving the Composers, Authors and Publishers 

Ass'n and the Western Pair Ass'n of 

London, Ont. The court allowed the appeal 

of the Publishers Ass'n against an Ontario 

•"«•. Gosnell joined Loew's in 1928 as supreme court judgment which had held that 

fl of Loew's Valencia, Baltimore. Later the fair was not obliged to pay royalties. 

'Kisisiant at Loew's Perm, Pittsburgh; The Ontario court ruled that the fair was 

•""estate, Cleveland, and Loew's State, 

**He was made manager of the Up- 

ICI1941 

Tiii(:aitzow, formerly Melville, Saskatchatatre 

manager, replaced Bill Turner 

amier of the Odeon-Kingsway, Vancou- 

" er left to go into business for him- 

Helen Simpson, Paramount Films 

.11 marry Al Miller of Vancouver on 

Phyl Dixon, formerly with JARO 

riiDw, is now steno at Columbia Pic- 

raii. Gem, Sidney, V. I., and S. Mcf«lin' 

Whitehorse in the Yukon Territory. 

Jrcito, Dies Suddenly 

.OR vrro—Stanley Gosnell, 42, manager 

Its Uptown, died Sunday (3) from a 

* tack. Funeral services were held 

«1« morning, with burial in Baltimore 

exempt under the federal copyright laws. 

Supreme court ruled, however, that the London 

organization lost its immunity when it 

charged an admission. 

MARITIMES 

Cunday midnight shows have been introduced 

al the Rex, Tracadie, N. B., by the 

North Shore Theatre Co., and with the Canadian 

Legion as sponsor. The Rex is a new 

theatre, which replaced the fire-gutted Capitol 

... A window peeper, whom projectionist 

Joe Bent of the Yarmouth, N. S., Capitol tried 

to capture, has been jailed and fined. Bent, 

boothman at the Community for the last 

decade, sneaked up on the peeper after arming 

himself with a hammer, but the window 

specialist heard him and outran him. 

The honorary ushers on opening night at 

the Paramount, Moncton, N. B., were members 

of the local salvage corps and fire police 

in uniforms. Guests included Archie 

Mason, owner of the Springhill, N. S., Capitol, 

and president of the Maritime Motion 

Picture Exhibitors' Ass'n, and his wife; F. G. 

and partner of FPC; Frank Owens, St. John, 

Spencer, St. John, head of the Spencer chain, 

chairman of the provincial censor board and 

provincial amusement tax inspector, and his 

wife, and Mitchell Franklin, St. John, vicepresident 

of Franklin & Herschorn. 

Angling is not a masculine monopoly in the 

Bob Galbraith family at Yarmouth, N. S. 

The Community manager and his wife make 

it a twosome for both fresh and salt water 

fishing. The Galbraiths have returned from 

a fortnight's trout and salmon foraging trip 

to Fredericton, N. B. Galbraith hails from 

Fredericton and his wife from St. John. 

Students are being given special boxoffice 

treatment at the new Paramount at Moncton. 

Student night price is 40 cents and 

afternoons, 25 cents. For adults, the night 

price is 60 and for afternoons, 40 cents. The 

children's prices are 20 cents nights and 12 

cents afternoons. All prices include tax. The 

adult top is an alltime high for Moncton and 

the maritimes. 

Boys and girls attending shows at which 

Sunset Carson has been making personal appearances 

are given membership cards in the 

Sunset Carson Sharpshooting club. Carson's 

stands are from one to three days at 60 cents 

top, with two shows nightly and one afternoons. 

One feature picture is offered. These 

are Carson's first dates in the maritimes. 

Bill Gates, manager of the new Paramount, 

Moncton, was assistant manager at the Orpheus, 

Capitol, and Oxford in Halifax, his 

home town, before becoming manager of the 

Imperial at Moncton, then crossing Main 

street to the new FT>C theatre . Mc- 

Laggan, who recently went to the Sydney 

Mines Strand, had been manager of the Casino 

and Garrick in the Odeon chain at Hallfax 

. . . Denis Murphy, manager of the 

Vogue, Sackville, N. B., formerly was assistant 

at the Capitol, Halifax. The Vogue is in the 

Walker-Affiliated chain. 

At St. Andrews, N. B., Sir James Dunn, 

head of the Algona Steel Co., is using a private 

theatre at his home for the entertainment 

of guests. The 25-seat theatre was established 

la.st year. Dunn gets the films from 

exchanges in St. John . , . The Havelock is 

the title of a new frame theatre at Havelock 

for Lloyd Pollock. It has 268 seats. The owner 

also operates at nearby Petitcodiac and is assisted 

by his wife Eva. 

WliCE 

H 

June 9, 1951 93

M.. 

' 

, 

450-Seater Planned 

In Prince Albert 

VANCOUVER — William Zaparaniuk of 

Saskatoon is planning a 450-seat, log cabin 

type theatre in Prince Albert National park, 

Saskatchewan, if the federal government will 

give its consent and materials are obtainable. 

It will run 35mm programs. 

The Odeon circuit, which is planning a 

second theatre, a 700-seater, at Duncan on 

Vancouver Island, will delay construction due 

to material shortages. The chain operates 

the Capitol Theatre, a 450-seater, at Duncan. 

Isador Reinhorn, head of Regal Amusement 

Co., Reglna, Saskatchewan, which operates 

the Roxy at Regina, will build a $60,000, 

650-seat house at Regina. Famous Players 

circuit operates four theatres and a drive-in 

at Regina now. 

Steve Hryniuk, who operates the only theatre 

at Wakaw on the Prince Albert line in 

Saskatchewan, will build a $25,000 second theatre 

in that town shortly. 

Theatre Grosses Better 

In Canada, Showman Says 

ST. JOHN—Theatre conditions in Canada 

have been reported as "better than in the 

U.S." by Joe Franklin, founder and head of 

the Franklin & Herschorn Theatres circuit, 

who has returned home from a winter vacation 

in Florida. 

Franklin said that he felt both countries 

had been affected by inflation and abnormally 

high living costs, but he added that he 

felt Canada theatres had suffered less than 

those in the States, because this country 

does not yet have television. 

He said that he believed television would 

hurt somewhat when it is launched in Canada 

for two reasons. But, he added, costs of 

TV receiving sets will be higher in this country 

and fewer will be available for easy purchase. 

However, he predicted, people who buy 

the sets will spend so much at the start that 

they will stick beside them to the exclusion 

of outside entertainment for some time. He 

said that television in Canada will prevail in 

only Ontario and Quebec at first. 

En route home from Miami, Franklin spent 

several days in New York. He said he plans 

to tour the F&H lineup soon and to visit 

Toronto and Montreal to discuss film buying. 

He returned home with a bronchial cold, 

which he said was more inconvenient than 

serious. 

During their long winter stay at Miami 

Beach the Franklins were hosts to their 

daughter and grandson, Mrs. Lillian Babb and 

Franklin, wife and son of Sam Babb, manager 

of the Mayfair; Peter Herschorn, F&H 

secretary, and his wife. Mitchell Franklin, 

circuit vice-president, pinchhit for his father 

during the winter. 

UAC Pays 25 Cents 

MONTREAL—Directors of United-Amusement 

Corp., owner of an extensive chain of 

motion picture theatres in Montreal and district, 

have declared a quarterly dividend of 

25 cents per share, payable June 15 to holders 

of record May 31. This is the first dividend 

declaration since the stock was split 

four-for-one. On the old stock the company 

last year paid 50 cents May 31, and 50 cents 

plus 75 cents extra Dec. 15. 

94 

WINNIPEG 

nt the invitation of Max Shnier of the 

Northmain Drive-In, the Rev. D. E. Flint 

will conduct church services every Sunday 

evening from June 3 to August 26. Thirty to 

45-minute services are being sponsored by 

the Presbyterian church of Canada. The 

temporary pulpit will be erected above the 

screening booth. A four-foot portable unit 

will 

be used. 

The far-reaching effect of a story in BOX- 

OFFICE is evidenced by the request received 

by Bernie Penny of Service Confections for 

quotations on popcorn machines from an 

exhibitor in Haifa, Israel . . . The Winnipeg 

branch of the Children's Film Library 

has suspended operation for June, July and 

August, and will resume ratings and announcements 

under a new chairman in September. 

Executive of the CFL is very pleased 

with the cooperation of Winnipeg's theatre 

managers in providing suitable programs in 

all their houses on Saturday matinees. 

Cecil Black has returned to distribution 

with the announcement from Toronto that 

he will be representative in western Canada 

for Empire-Universal Films with headquarters 

in Winnipeg for the time being. Last 

year Black sold his interests in the Northmain 

Drive-In, which he built with Max 

Shnier. Prior to that he was western Canadian 

supervisor for Selznick Releasing . . . 

Another person who left distribution for a 

while has returned — "Doc" Selig, who left 

United Artists a while ago. He has returned 

as booker for Warners, filling the 

position vacated by Barney Kleinfeld. 

The annual motion picture industry picnic, 

which embraces members, families and friends 

of all exchanges, theatres and supply houses 

in greater Winnipeg, will be held July 22 at 

Maple Grove beach in St. Vital . . . Mrs. P. R. 

Johnson, wife of St. Vital exhibitor Johnson 

of the Windsor, has just returned from a 

month's vacation in Hollywood, where she 

conversed with Bing Crosby. Mrs. Johnson's 

brother, William Montgomery, is employed 

by the Bing Crosby Enterprises. 

Some of the Winnipeg exhibitors who vend 

ice cream bars during the evening intermission 

are turning to a little trick which may 

eventually boomerang on them during the 

hot summer weeks. Half on hour prior to 

the intermission-vending period, these managers 

cut off their air conditioning units, 

making it hot and uncomfortable for their 

patrons just as the ushers pass down the 

aisles with the ice cream. As soon as the 

ushers are through vending, the air conditioning 

is turned on again. One downtown 

key run was discovered practising this scheme 

and it is expected that during the hot season 

patrons will remember how uncomfortable 

and hot this theatre had been and avoid 

going there, in spite of advertisements proclaiming 

how cool it is inside. 

Song by Montana Theatre 

Custodian Used in Film 

DEER LODGE, MONT.—Harold D. Cutler, 

custodian of the Rialto Theatre, has returned 

from Hollywood where he signed a royalty 

contract for the use of one of his songs, 

"After the Sun Goes Down." Cutler has written 

a number of songs but this is his first 

signed up for nationwide presentation. 

— 

— 

—— 

—— 

Heat and Humidil! 

Toronto After Boc 

TORONTO—Heat and humiditi 

:^ 

Toronto theatre trade, and plcti' 

w; 

had made a healthy showing durii 

, he 

vious week because of the Empire d toll 

fared poorly in holdover engagen, 

pick of the new attractions were 

j"Hoi 

"Target Unknown" and "I Was a < 

for the FBI." 


Fairlawn Forever Amber {20th-Fox)- 1 

Madeleine (20th-Fox) 

Hyyland The Browning Version (JABO) 

Imperial— 14 Hours 

Id* 

(20th-Fox) 

Loews The Great Caruso (MGM), 3rd 

Odeon—Rawhide (20th-Fox), 2nd wk. 

Shea's I Was a Communist ior the FBI 

Tivoii and Capitol The Eniorcer (WB 

tion Pacilic (W3) 

University and Nortov/n Goodbye, My 

(WB), 2nd wk 

Uptown Target Unknown (U-I) 

Victoria and Egltnton The House on 4 

(20th-Fox); Fallen Angel (20th-Fox) 

Weather and Business 

Both Mild in Vancouver 

VANCOUVER—New entries p 

theatre row this week but business 

in the milder bracket, with stiff 

developing from ideal summer we 

P« 

.ler. 

Capitol, with "Father's Little Divi Id,-! 

"Rawhide" at the Vogue were t les 

"Valentino" was a disappointme at 

Eraser and Plaza with a modei 

business. 

Capitol—Father's Little Dividend (MGl 

Cinema Baton Pass (WB): Destination utd 

(RKO) 

Dominion—Only the Valiant (WB); I C 

for You Wholesale (2Clth-Fox), 2nd 

Hastings Caliiomia Passage (Rep), sta^ ihff 

Orpheum Appointment With Danger (" 

Paradise Four Feathers (UA); Power 

(Cardinal) 

Plaza and Fraser Valentino (Col); Nor 

(Mono) 

Strand—Gambling House (RKO); The C- 005 '" 

She Keeps (RKO) 

Studio Macbeth (Rep) 

Vogue—Rawhide (20th-Fox) 

Selznick 'Laurel' Aw 

For Sept. Presentatic 

LONDON—The Golden Laurel 

the Silver Laurel award, foundec 

O. Selznick in 1949, will be preser 

second time at the International 

val, Venice, in September. 

The Golden Laurel grand priz 

liit 

en( 

:ar(|i 

! il 

' 

BOXOFFICE :: y 

Hi 

'B 

Silver Laurel prizes will be pi nt( 

the winning competitors from the ye 

pean language groups, English, Pi 'ch, 

man, Italian and Scandinavian, ii ixlj 

ver Laurel will be presented if a 

distinction is chosen from a co ;ry 

another language. All prizes becc: P 

nent possessions of the winners, t;e 

films must have been producedi y 

peans in Europe and have been s wn 

licly in the country of their origi ,be 

June 15, 1950, and June 15, 1951. jrt 

: 

and documentaries are not eligib 

The judges will be newspaper c yn 

correspondents assigned to the va 'us 

pean capitals, Berlin, London, F s, 

and Stockholm. The winning Si jf 

pictures, which will be announc 

ii 

capital in June, will then com{ 

finals in New York for the Gol 

award. 

Railroad hobbyist Harry Davie las 

inked by Producer Nat Holt as te "C 

viser on Paramount's "The Der' 

Grande." 

rc 

I

I 

. 

. 

P) 

• 

IlKOFflCf 

(DDDilJJ]i;îJJD5 

pbbetical Index of Feature Releases 

tJHincguide for exhibitors who know a picture's title, but not its distributor. Month of release odds to the 

(((tint booking data on all of these pictures, in the order of release by company, appears in the Feature Chart. 

>lo Meet the 

'1 (U-l). .Mar. 

10) Feb. 

a U ill Hoyle 

A 

May 

u, HoliPn-a) July 

! (Col). .Sept. 

Mar. 

hhoma 

War. 

O-Fox). ..Nov. 

liiiJe 

June 

the 

in 

i-Fox) Dec. 

[y..Ti -P June 

,,1 w Danger 

,1 

May 

F( js Y Feel 

tai 

- • 

Army 

June 

Jan. 

JA) Apr. 

Dec. 

.So (U-l).. Feb. 

t „ inc Rtp) Jan. 

tt« Ba en 

June 

l(

' 

' 

1 

' 

•J 

' 

: 

".aiiifjrrDiiiJxiiJ ijjB $iri 

ABOUT 

PICTURES 

An open forum in which, for the most part, exhibitors report on subsequent-run 

showings of pictures. One (*) denotes a new contributor; two (**) is one who 

has been reporting for six months or longer; three (***) a regular who has been 

reporting for one year or more. These columns are open to all exhibitors. 

They Believe ReJigioi 

Pictures a TV Cure 

QOD IS MY CO-PILOT (WB). 

issue. Dennis Morgan, Dane 

i 

Raymond Massey. Anything with 

ligious twang is a hit with ns, be i 

COLUMBIA 

Born Yesterday (Col)—Judy Holliday, William 

Holden, Broderick Crawford. This was 

a swell comedy and Judy Holliday certainly 

deserved to win the Academy Award for her 

portrayal in tliis. I used teaser trailers three 

weeks in advance, special postcards secured 

free from Columbia with a message about the 

picture and mailed from New York 

teaser ads in advance of playdate, and on the 

last day all advertising was sniped to read: 

"Last Times Today." Played five days, Sun., 

Mon., Tues., Wed., Thurs.—Richard C. Welch, 

Temple Theatre, Houlton, Me. General patronage. 

* 

Brave Bulls, The (Col)—Mel Ferrer, Miroslava, 

Anthony Quinn. This did the same 

as "Joan of Arc"—flopped. It is not for the 

small town unless your gang knows something 

about bullfights. Played Wed., Thurs. 

Weather: Clear.—Don Donohue, Novate Theatre, 

Novato, Calif. Small town and rural 

patronage. * * * 

Captive Girl (Col)—Johnny Weissmuller, 

Buster Crabbe, Anita Lhoest. Now Johnny's 

got Cheeta and everyone is happy. This series 

is better than Tarzan ever was and this one 

got out a crowd. It was doubled with "Cow 

Town," with pleasing comments. If you aren't 

using these, you're missing the boat. Played 

Fri., Sat. Weather: Warm.—Bob Walker, 

Uintah Theatre, Fruita, Colo. Small town 

and rural patronage. • * * 

Petty Girl, The (Col)—Robert Cummings, 

Joan Caulfield, Elsa Lanchester. This is a 

picture about which the patrons came out 

and said it was entirely different from what 

they expected. Comments mostly were "cute" 

—whatever they mean by that. We exploited 

this with Petty matches and a six-sheet display 

in the lobby for three weeks before it 

played, and had everybody talking about this 

picture. Results, a good showing at the boxoffice. 

In a small town, one will have to explain 

who Petty is, as they had never heard 

of him, in our case. This is just a tip, if you 

have not played this one. Played Sun., Mon. 

Weather: Fair.—Virgil Anderson, C-B Theatre, 

Bucklin, Mo. Rural patronage. * * * 

Ridin' the Outlaw Trail (Col) — Charles 

Starrett, Smiley Burnette, Sunny Vickers. 

This is another western which filled a Fri., 

Sat. date for me and showed a profit. 

Weather: Good. — E. M. Preiburger, Dewey 

Theatre, Dewey, Okla. Small town patronage. 

* • • 

METRO-GOLDWYN-MAYER 

Ambush (MGM) — Robert Taylor, John 

Hodiak, Arlene Dahl. Here is a top-flight 

western story and Taylor is at his best. I 

played it a year late to average business. The 

price was a little high but in all fairness, if 

I had played it on the button, results would 

have been better. Played Fri., Sat. Weather: 

Warm.—Don Donohue, Novato Theatre, Novato, 

Calif. Small town and rural patronage. 

Devil's Doorway (MGM)—Robert Taylor, 

Louis Calhern, Paula Raymond. With the 

title, we felt it best to use it on Saturday. 

* 

It did below average, doubled with "Atlantic 

City Honeymoon" (Rep). "Devil's Doorway" 

is very good and is one of the few westerns 

showing the Indians in a fair light. The audience 

liked it. The trailer plays up the love 

angle and drops the usual western approach. 

—Bev Mahon, Holland Theatre, Pella, Iowa. 

Small town patronage. 

* 

Doctor and the Girl, The (MGM)—Glenn 

Ford, Charles Coburn, Gloria DeHaven. Comments 

from our two dozen patrons that saw 

the picture were that it was very good; it 

played to the smallest crowd since the depression. 

The picture just isn't boxoffice. 

Personally, I think the title was very bad. 

Played Wed., Thurs. Weather: Good. — 

Marion F. Bodwell, Paramount Theatre, Wyoming, 

111. Small town and rural patronage. 

• * • 

Duchess of Idaho (MGM) — Esther WUliams. 

Van Johnson, John Lund. If you 

haven't played it, I'd advise you to book it 

in. It did average business for me against 

the parochial high school play. Played Sun., 

Mon. Weather: Good.—M. W. Long, Lans 

Theatre, Lansing, Iowa. Small town and 

rural patronage. • * • 

Next Voice You Hear . . ., The (MGM)— 

James Whitmore, Nancy Davis, 

Gary Gray. 

We thought this was a top show but when 

our screening plans fell through, we didn't 

have time for other exploitation, so played to 

poor crowds. We mailed out passes for the 

last night, hoping recipients would come and 

bring friends, but even this didn't help. It 

is a fine picture but definitely needs a good 

selling campaign. Played S, M, T. Weather: 

Rainy.—William J. Harris, Beverly Theatre, 

Prairie Grove, Ark. Rural and small town 

patronage. 

* • • 

UR«yaI Wedding (MGM) — Fred Astaire, 

Jane. Powell, Peter Lawford. This is a nice 

Did Business Five Days 

On Short Notice 

THING FROM ANOTHER WORLD, 

THE (RKO)—Kenneth Tobey, Margaret 

Sheridan, James Young. I had the 

first showing in the state of Maine on 

this picture—booked it a week ahead of 

playdate, so had no advertising ahead. I 

cut teaser ads from tradepapers, used 

25 window cards, radio spots, stills and 

regular advertising, and it all carried 

copy saying "Maine Premiere." When 

"The Thing" was seen in the picture for 

the first time, shoving hand through 

door, all exit, aisle and sidewall lights 

were pulled off, leaving the theatre in 

total darkness — resulting in several 

screeches and screams, which caused a 

lot of comment. Strictly a fantasy much 

on the same line as "Mighty Joe Young," 

but they will come out of curiosity. Played 

five days to very good business—Sun., 

Mon., Tues., Wed., Thurs. — Richard C. 

Welch, Temple Theatre, Houlton, Me. 

General patronage. 

• 

or new, and this one did not let us I 

We firmly beUeve that more p 

deaUng with Bible stories and c 

religious side are the answer to X 

a lot of other boxoffice ills. Played 

Thurs. Weather: Fair.—Joe and S 

Faith, Linn Theatre, Linn, Mo. Rui 

small town patronage. 

musical that didn't do too well at 

office, perhaps due to some use of t 

lish accent. 

Astaire and Powell's dan 

i;.-i 

ber, the Liar, was tops, especially tl! Ir : 

in it. Business was fair. This 1 

good background music. Played Si I 

Weather: Arizona's best.—D. W. Tri 

Theatre, Jerome, Ariz. Mining patron 

;-s 

. vj 

Shadow on the Wall (MGM)— Ai;S "i 

" 

ern, Zachary Scott, Gigi Perreau. '. i 

' 

pleasing httle programmer that sat.i xJ 

most everyone when doubled with il-Sii 

the Navajos." 

': 

It was bought rii,, 

doubled, it will do you some good, /e . 

too few good program pictures fro :M ;:: 

any more. They're either big and vei :co : i 

or little and awfully bad. Rememli » ;• 

that bottom bracket of Metro's us U: i 

loaded with small town naturals' ?li :j 

W, T. Weather: Good.—Bob Walke -Jii ;: 

Theatre, Fruita, Colo. Small town i,a.jj 

patronage. 

.mlb 

Summer Stock (MGM) — Judy irl 

Gene Kelly, Eddie Bracken. This i ot 

picture that "Three Little Words" "&, 

the general comment. Business wi qo 

good, either. It has a lot of laughs 'l ( 

music (don't miss the tractor for 

Business is off here due to spring fa" 

May is always rough in Dakota. Pla 

Mon. Weather: Warm and wii 

Christianson, Roxy Theatre, Washbv'j 


Three Guys Named Mike (MGM,, 

Wyman, Van Johnson, Howard Ki, 

is not up to par for Metro. It is a 1) ss ,,' 

moving but has some good airpla si 

Business was way below average so \ 

deserving of a Sunday change herirPi_ 

Sun., Mon. Weather: Perfect.—D. Vl" 

Ritz Theatre, Jerome, Ariz Mining-] 

tronage. 

Watch the Birdie (MGM)—Rediij 

Arlene Dahl, Ann Miller. This is 9 

ture but it won't sell. I believe Sk 

n 

'." 

..a< 

'as 

^^ 

!iti 

Ssi 

ter stick to one "Red"—in this J 

three parts, and I believe his tal 

stretched too far. Played on late i^. 

urday night.—W. S. Punk, Star Tl- 

Stephen, S. C. Small town and fanoat.^ 

age. 

PARAMOUNT 

Great Missouri Raid, The (Para) 

Corey, Macdonald Carey, Ward Be 

jj 

is another James story that didr 

badly at the boxoffice but I can't 

The action and color were good bul 

failed in a few places—especially o 

ei 

thentic angle. Played Fri., Sat. 

Cool.—D. W. Trisko, Ritz Theatn Ji 

Ariz. Mining town patronage 

Great Missouri Raid, The (Para) 

Corey, Macdonald Carey, Ward 

picture is okay. We made a mlstak 

BOXOFFICE BookinGuide 

^ 

1 Mi 

I

I 

I ton 

1 sttU 

' 

Uki 

' liral 

I John 

I e 

— 

— 

I 

01 

It 

ont 

tot 

?un., Mon. It really belongs on a 

us the poorest Sunday business 

Played Sun., Mon.—Marion F. 

[iramount Theatre, Wyoming, 111. 

ind rural patronage. • * * 

,i,ss.I he (Para) — Macdonald Carey, 

Sands. In my small opin- 

:\e of the most entertaining pic- 

Idnd, but in our situation, the 

boxoffice in this goody-goody 

my, that's a gangster show!" 

d it truthfully for what it was 

home and griped about "a gang- 

\gain." So this was another one 

Played Pri., Sat. Weather: 

springlike.—Ken Christianson, 

I e, Washburn, N. D. Small town 

* * * 

(Para)—Bing Crosby, Nancy Ol- 

Coburn. There is not much 

;iuch of anything for that mat- 

;ch longer can a man get by on 

. . II from a few old pictures he was 

got complaints (too many) and 

ro boxoffice. Played Sun., Mon. 

I/e'iiir 

and warm.—Joe and Mildred 

I Theatre, Linn, Mo. Rural and 

tow i)atronage. 

*•* 

11 Affair (Para)—Joseph Gotten, 

lie, Francoise Rosay. How any- 

:i as this could only do mediocre 

jeyond me. The picture is tops 

ind should do well if your pa- 

. ? "intelligentsia" type of picture. 

doi- the boobs! Business was below 

ga, doubled an A&C oldie, "Africa 

ÛA), which helped the matinee 

Hight, ugh! Monday was average^ 

On., Mon. Weather: Clear.—Don 

Ijue, Novate Theatre, Novato, Calif. 

and rural patronage. • • * 

wt boulevard 

(Para)—William Holden, 

I Suison, Erich von Stroheim. It is 

town picture. I enjoyed it very 

th lirst time through, and it was a 

lerfiniance of the cast, depicting the 

bu ciefinitely it is not a small town 

* a3 I honestly cannot recommend it 

ch. personally thought it was a top 

K al there were a few people here who 

it, but the boxoffice was half my 

ir usiness. Played Wed., Thurs. 

Iier Good.—Virgil Anderson, C-B The- 

Bndin, Mo. Rural patronage. * * • 

RKO RADIO 

! Viy Own (RKO)—Ann Blyth, Farley 

ler.oan Evans. This is a good picture 

10 Is;ness. We were way oversold on 

ne.t can't understand why they won't 

ou for this type of picture. Played 

, '^kL, Thurs.—Marion F. Bodwell, 

•out Theatre, Wyoming, 111. Small 

in rural patronage. • * * 

Bn)ver Wyoming (RKO)—Tim Holt, 

Kl lartin, Noreen Nash. Doubled with 

luPicture Is Ideal 

>r York With Schools 

fT \-EAKS BEFORE YOUR EYES 

(W)—Documentary. Here is a pic- 

' Ddr to order for some work with 

t Siools. We doubled with a "Jungle 

t >lcl to high schools, ran three 

""15 as a special and two nights on 

••liar run. It is good and will please, 

re^ft'ed., Thurs. Weather: Fair and 

«»•— Joe and Mildred Faith, Linn 

and small town patronage. 

"Beaver Valley" and we never had any luck 

with a Disney before and a Tim Holt western 

has never done well here. Put the two together 

and we had a nice program that was 

a double dose of bad boxoffice. "Beaver 

Valley" is an excellent picture, but in my 

situation, no draw. Played Thurs., Fri., Sat. 

Weather; Spring.—Ken Christianson, Roxy 

Theatre, Washburn, N. D. Small town patronage. 

• • 

Tokyo File 212 (RKO)—Florence Marly, 

Robert Peyton, Katsuhaiko Haida. Tliis is a 

nice picture based on Communist spies in 

Japan, interesting all the way. Business was 

not up to expectations on this one, due to 

extreme heat during the engagement.—Richard 

C. Welch, Temple Tlieatre, Houlton, Me. 

General patronage. 

• 

REPUBLIC 

Bells of Coronado (Rep)—Roy Rogers, Dale 

Evans, Pat Brady. This is a good Rogers 

picture, played on a double bill with a Republic 

reissue, "Sing, Neighbor, Sing.". Our 

regular Fri.-Sat. patrons told me that it was 

the best program we had shown in weeks. 

Weather: Fair and cool.—Marion F. Bodwell, 

Paramount Theatre, Wyoming, 111. Small 

town and rural patronage. • * 

Fighting Kentuckian, The (Rep) — John 

Wayne, Vera Ralston, Philip Dorn. This was 

absolutely the sorriest picture I can ever re- 

Documentary Does Well 

Against Competition 

•TALE OF THE NAVAJOS (MGM) — 

Documentary. Here's a pleasing little 

offering from Metro that is 

more on the 

travelog order, yet it is interesting 

enough to hold most people's attention. 

The acting is all done by a couple of 

Navajo boys, the color is beautiful, and if 

you've never been to Navajo country, this 

is the next best thing. Doubled vrith 

"Shadow on the WaU" (MGM) to 200 

per cent business for this change—and 

bucked heavy competition from schools 

and basketball tournament both nights. 

Played Wed., Thurs. Weather: Fair. 

Bob Walker, Uintah Theatre, Fruita, 

Colo. Small town and rural patronage. 

member playing. I could never tell who was 

fighting whom. John Wayne is my boy, but 

when he "hams up," I will rat on him. The 

picture smells. He tried to live on his laurels 

and it won't work. Played Monday.—W. S. 

Punk, Star Theatre, St. Stephen, S. C. Small 

town and farm patronage. * * * 

CENTURY-FOX 

20th 

Cariboo Trail, The (20th-Pox)—Randolph 

Scott, George "Gabby" Hayes, Bill Williams. 

This is a good western that didn't do quite 

average business—maybe because the farmers 

are busy in the fields. Played Thurs., Fri., 

Sat. Weather: Cloudy.—M. W. Long, Lans 

Theatre, Lansing, Iowa. Small town and rural 

patronage. 

• • • 

Halls of Montezuma (20th-Fox)—Richard 

Widmark, Walter Palance, Reginald Gardiner. 

This is an excellent picture in color which 

did a nice business and showed a profit. 

Played Sun., Mon. Weather: Good.—E. M. 

Preiburger, Dewey Theatre, Dewey, Okla. 

Small town patronage. • * 

Night and the City (20th-Fox)—Richard 

Widmark, Gene Tierney, Google Withers. 

This picture is not the type, to our way of 

'U-I Pictures Appeal To 

Small Town Patrons' 

hJtA AND PA KETTLE BACK ON THE 

FARM (U-I)—Marjorie Main, Percy 

Kilbride, Richard Long. This is the best 

of the scries to date. Business was very 

good. Universal has the pictures that appeal 

to the small town moviegoers. This 

is the kind of stuff they go for in a big 

way. They will even leave their television 

set to come out to see Ma and Fa 

Kettle—and tliat's something!—Marion 

F. Bodwell, Paramount Theatre, Wyoming, 

III. Small town and rural patronage. 

* « • 

thinking, for a small town. We did very poor 

midweek business. Played Wed., Thurs. 

Weather: Cold.—Harland Rankin, Plaza Theatre, 

Tilbury, Ont. Small town patronage. •*• 

Story of G. I. 

UNITED ARTISTS 

Joe, The (UA)—Reissue. Burgess 

Meredith, Robert Mitchum, Freddie 

Steele. This is similar to "Battleground." 

You can't go wrong on this one—unless your 

town doesn't like war pictures. Played T, W, T. 

Weather: Warm.—L. Brazil jr.. New Theatre, 

Bearden, Ark. Small town patronage. * * • 

Underworld Story, The (UA)—Dan Duryea, 

Herbert Marshall, Gale Storm. There is nothing 

wrong with this picture, but it just did 

not draw. Business was poor and due to cold 

Weather. I took a loss. Played Sun., Mon. 

Weather: Cold.—E. M. Freiburger, Dewey 

Theatre, Dewey, Okla. Small town patronage. 

• • • 

UNIVERSAL-INTERNATIONAL 

Bedtime for Bonzo (U-D—Ronald Reagan, 

Diana Lynn, Walter Slezak. This monkey 

was a sleeper and we underestimated it. It 

should have played an extra day. More kids 

than with any picture since "Cinderella" and 

if it hadn't rained both nights we would have 

really gone to town. It'll bring the roof down. 

Excellent audience picture and a good trailer 

on it. Played M, T—Bev Mahon, Holland Theatre, 

Pella, Iowa. Small town patronage. * 

ti'Harvey (U-I)—James Stewart, Josephine 

Hull, Peggy Dow. The Pulitzer-prize-winning 

stage play is made into a movie very similar 

to the play. Josephine Hull wins the Oscar 

for her outstanding work in this picture. It 

is a fantasy but very well done, and has unlimited 

possibilities to tie in the imaginary 

giant rabbit. For publicity which should result 

in excellent boxoffice, this exhibitor's rating 

is excellent. Played Sun., Mon., Tues.—Pearce 

Parkhurst, Lansing Drive-In Theatre, Lansing, 

Mich. Family patronage. • 

WARNER BROS. 

Great Jewel Robber, The (WB)—David 

Brian, Marjorie Reynolds, John Archer. This 

is a fine action picture and a good story, as 

it was based on facts. If you have not played 

this yet, get the story and get down in front 

of your audience and give a general synopsis—but 

leave them in doubt and wanting 

to find out the results. From the suspense 

buildup that you can give this picture, it will 

really pay you off for the few minutes you 

spend in front of patrons. This has splendid 

acting. We did a top business, with rain and 

graduation as competition. We could have 

packed them in for this under regular conditions. 

Played Wed., Thurs. Weather: Rain.— 

Virgil Anderson, C-B Theatre, Bucklin, Mo. 

Rural patronage. 

* • 

>n;E BooIdnGuide : 

: June 

9, 1951

Feature productions by company in order of release. Number in square is notian 

;f t1TUJ1£ fiiJJiilT 

REVIEW 

Running time, as furnished by home offices, is in parentheses; checkup with lot 

recommended. Release number, type of story and review dote follow. O indicotej B( 

Ribbon Award Winner. © indicates color photography. 

DIGEST 

on 

LU 

CQ 

O 

I— 

^_» 

O 

LU 

CQ 

> 

O 

0£. 

LIJ 

CD 

LU 

o 

>- 

< 

>- 

< 

OQ 

< 

< 

>- 

< 

COLUMBIA i I 

Convicted (91) 324 Drama 

Glenn Ford. Broderiek Crawford 

©Petty Girl, The (87) 317Com-Mus 

Joan Caulfield, Robert Cummings 

53 Across the Bad'ands (55) 262 Western 

Cliarks Slarrctt. Smiliy Burnette 

M When You're Smiling (75) 304Com-Or 

Jernme Coiirtlaiid, Lol:i .\lbiight, Frankie Laine 

Ind ian Territory (70) 249 Western 

Fuller Brush Girl, The (85) 239 Comedy 

Lucille Ball. Eildle Albert 

S Rookie Fireman (63) 311 Drama 

Barton MacLane. Mar orie I!eynold.s. B. Willjaras 

©Last of the Buccaneers (79). .341 M'drama 

Paul Henreid, Jack Oakie. Karin Booth 

Between Midnight & Dn. (89) 32S Drama 

Mark Stevens. Gale Storm 

Raiders of Tomoh'k Creek (55)..362 Western 

Harriet Craig (94) 323 Drama 

Joan Crawford. Allyn Joslj-n. Wendell Corey 

Emergency Wedding (78) 332 Comedy 

Larry Parks. Una Merkel. Barbara Hale 

Pygmy Island (69) 342 Drama 

Johnny Weissmiiller, Ann Savage, David Bruce 

©Texan Meets Cal'ity Jane (71)303 Western 

Evelyn Ankers. James EUison 

Chain Gong (70) 

313 Drama 

Elozing Sun (70) 246 Western 

Killer That Stalked N. Y. (79)..33g Drama 

(Reviewed as Frightened City) 

Evelyn Keyes. William Bisliop 

He's a Cockeyed Wonder (77).... 340 Comedy 

Mickey Rooney. Terry Moore, William Demarest 

Lightning Guns (55) 361 Western 

Charles Starrett. Smiley Burnette 

Tougher They Come, The (69). .305 Drama 

Wayne Morris, Preston Foster. Kay Buckley 

Great Manhunt, The (97) 331 Drama 

(Rev. as State Secret) Douglas Fairbanks, GljTiis 

Flying Missile, The (92) 335 Drama 

Glenn Ford, Viveca Lindfors, Henry O'Neill 

©Stage to Tucson (82) 354 Western 

Rod Cameron. Wayne Morris 

Proirie Roundup (53) 363 Western 

Gasoline A'ley (77) 301 Comedyi 

Scotty Beckett, Jimmy Lydon 

Gene Autry ond Mounties (70). 351 Western 

Born Yesterday (103) 344 Comedy 

Judy Holllday, William Holden, Brod. Crawford 

Operation X (79) 333 Drama 

Edward G. Robinson, Peggy Cummins 

Revenue Agent (72) 312 Drama 

Douglas Kennedy, Jean Willes, Onslow Stevens 

Counterspy Meets Scotland 

Yard (67) 

307 Drama 

Yank in Korea, A (73) 346War-Dr 

Lon McCallister, William Phillips 

Ridin' the Outlaw Trail (56) 264 Western 

©A! Jennings of Oklahoma (79) 327 Drama 

Dan Duryea, Gale Storm, Dick Foran 

"M" (88) 347 Drama 

David Wayne, Howard DaSilva, Ltither Adler 

My True Story (67) 3O8 Drama 

Willard Parker, Helen Walker 

Flame of Stamboul (68) 314 M'drama 

Texons Never Cry (70) 352 Western 

Fort Savage Raiders (54) 365 Western 

©Valentino (108) 320 Drama 

Eleanor Parker, Anthony Dexter, Richard (Prison 

©Santa Fe (89) 330 Western 

Randolph Scott, Janls Carter, Jerome Courtland 

Fury of the Congo (69) 329Act-Dr 

Johnny Weissmuller, Sherry Moreland 

Whirlwind (70) 354 Mus-West 

Brave Bulls, The (108) 321 Drama 

Mel Ferrer, Miroslava, Anthony Quinn 

Her First Romance (73) 358 Comedy 

Margaret O'Brien, Allan Martin jr. 

©When the Redskins Rode (78) 339 Western 

Jon Hall, Mary C

' fif 

1 Love 

. ,108) 

I 

. 

Dean 

Good; 

|„ 

I 

Ivsis of lay and tradepress reviews. I he plus and minus signs indicate degree or 

' clossification not rated. Listings cover current reviews, brought up to date 

|Bi/nmary ++ is rated as 2 pluses, = as 2 minuses. I' Very Good; — Fair; 

Vciyf 

m\m mm 

REVIEW 

DIGEST 

REVIEW 

DIGEST 

§s 

IG-K 

^__f_ 

101 Drama 

I. Turn E"cll 

1 102 W«t-Dr 

,orn, I'aiila IJaMinind 

(ins (98) 103 Musical 

I. .lyson. Dariil .Mvcii 

Q.£ Izro 

8-12-50 ff -i- + -f -f -f ± 8+1- 

5-13-50 ± ± ± -)- - + + 6+4- 

S-26-50 H + H +t tt + 10+ 

MONOGRAM 

^SJ 

Big Timber (73) 4908 Drama 

liwldy McDovvall, .leff Dolinell. Uvn 'llioma.s 

33 Low of the Panhandle (55) 4953 Western 

.lohnny Mack Broun, .lane ,\(l:uil,..H\ 

flB(102) 105 Comedy 

ifk, lit i;al)lL- 

> T il04) 106 Drama 

ligeoii 

or . . . (83).. 110 Drama 

lav is 

107 M'drama 

Ilia Field. .Uulita King 

(90) 40 Drama 

Stockucll 

(93).. 108 Mus-Com 

iitallian. Uniis Caituril 

'.Aines (105) 109 Drama 

1 Carlson. licLurah Kerr 

S-26-50 + + + + + + tt8+ 

10- 7-50 + + + + -H- + ± 8+1- 

10- 7-50 ff ± + + ff + ± 9+2- 

6-10-50 tt + 4+ +f -H- tt + 12+ 

2-10-50 + ± + + +1 + ± 8+2- 

3- 4-50 + + + + +f ++ tt 10+ 

10-21-50 ++ + + + -H- + + 9+ 

9-30-50 tt + -|+-H-++f|--H13+ 

li Cherokee Uprising (57) 4944 Western 

Whip Wilson. .Miily Clyde. Lois Hall 

SU Modern Marriage, A (66) 5119 Doc-Dr 

Hohell Cl.like. lieed lladley, .Mal-aiel I'ielil 

SI Hot Rod (61) 4918 Drama 

.lames Lydon, (iloria Winters, Art Baker 

S Blues Busters (64) 4916 Comedy 10-28-50 + 

Leo Gorcey, Adele Jergens, lluntz Hall 

ley id Mr. 

W) Ill Comedy 11-11-50+ + + ++ H ± ± 9+2- 

Viiiifmure 

77) 112 Musical 12-23-50 It =t ± + + + + 8+2- 

Keel, .Minna (Jombell 

5ir

FEATURE chart: 

^f Very Good; + Good; — Fair; "~ Poor; — Very Poor. In the summary ++ Is rated 2 pluses, = 

REVIEW 

DIGEST 

PARAMOUNT 

* t

1 OS 

I 

• 

' 

(67) 

, \V 

led; "t Good; - Foir; — Poor; = Very Poor. In the summory Ir is rated 2 pluses, ~ as 2 minuses. 

FEATURE CHART 

REVIEW 

DICES T~~l 

4923 Western .9-23-50 

ine Darwell 

+ 

liter I!rolU!;ill 

5001 Drama 10-21-50 + ir 

s (60) 4929 M 'drama 9-23-50 ± — 

Perkins 

(67) 4943 Mus-Wt 9-30-50 + 

Iv. Estulila Kodrisiiez 

± + + + 

+ ± 

5+4- 

6+5- 

5+7- 

6+2- 

• 

V 

1< . MiUtlia Il.ver 

4967 Western 9-23-50+ + + + + ± 6+1- 

JS l85) 5002 Musical 10-28-50 + ± ± ± ± ± 6+5 

dl 

I: tdriglie:^. Marie Me[>on.nlil 

(fS.ack (60) 496SWtern 11-25-50+ ± + + ± 5+2- 

lliti ett. Eddy Waller 

> le (67) 4944W-MUS 11-25-50 + 

ii^ 

(67) 4954Wtern 12- 9-50 + 

,-k 

5003 Drama 10-16-50 ± 

O'llerlili.v 

im. Sdl.in. Pan 

K 5004Supwest 11-11-50 ff 

llara 

re 

leSO) 4974 Western 12- 9-50 + 

Irs- 

IK (90) 5005Wtern 12-23-50 + 

" 

'i, .Tim Davis 

d (67) 4946 M-Wesl 12-23-D5 ± 

EATURE chart: 

+f Very Good; + Good; — Fail Poor; — Very Poor. In the summary H is rated 2 pluses, = as 2 S 

REVIEW 

DIGEST 

UNITED ARTISTS S ,? 

JJ Eye Witness (104) 045 Mys-Dr 

Itoltert Montgomery. Loslie Banks. Felix Aylniei 

S If This Be Sin (72) 628 Drama 

llyrna Loy. liii'harci Greene. Peggy Cumniin-< 

S Paper Gallows (69) 

220 Drama 

Jiona Anderson. .lolin Bentley 

@ Taming of Dorothy, The (75).. ..224 Comedy 

.lean Ki'nt, linbert Beatty 

B One Minute to Twelve (75) 

203 Drama 

Lars Hanson, Olaf Bercstrom, Gunnel Brostom 

EH Second Face, The (72) 204 Drama 

Ella Raines. Bruee Bennett. Bita .Inhnson 

@ Kangaroo Kid, The (73) 037 Western 

\'eda Ann Borg. Jock O'Mahoney 

^ Two Lost Worlds (60) 202 Drama 

Latira Elliot. Jim Arness. Gloria Petroff 

13 ©Prehistoric Women (74) 205 Drama 

Laiirette Liiez. Allan NLxoii 

[U Border Outlaws (58) 260 Western 

Sjiadc Cooley, Maria Hart. Bill Edwards 

HI Three Husbands (78) 642 Comedy 

Eve Arden. Emlyn Williams 

EH ©Rogue River (79) 201 Western 

Bory Calhoun. Peter Graves 

m Golden Salamander, The (96)....271 Drama 

Anouk, Trevor Howard. Herbert Lorn

RHART 

. 

NER ROS. 

- 31 

001 Musical S-19-50 

tae. Bii- Anivn 

004 Comedy 7-29-50 

irake. Z.H'Iiiiy Srutt 

REVIEW 

o u 

1: (97) 005 Dranin 9- 9-50 -f ± ± H tt + 

j,i!ii 1: fu'ld. .Iiiano Ilt-rrmrKifZ 

DIGEST 

+ + -H- + + ± 8+2- 

± + -f ± -f + 7+3- 

S+2- 

eh ('). 006 M'drama 9- 2-50 + + + H + + + S+ 

ratrici.i Nl'iI 

;irlct'r. 

The (107) 007 Drama 9-23-50 + + tt H H +f ff 12+ 

-;liu:. (jcrtniiK' Lattrencf 

183) OOS Sup'west 10- 7-50 + ± + + + + ft S+1- 

" Vymore 

The (107)....O09 Drama 11-18-50 ++ tt + H ++ -f ±11+1- 

Mla Maj'O. Doris Day 

[) 010 Drama 11- 4-50 ± + + 4+ -H +t ff 11+1- 

|{sr, Frank Lovejoy 

Oil Sup'west 11-25-50 + ± + 4+ ++ + + 9+1- 

ioiiuui 

) 012 Drama 12- 2-50 ± =t + + + + + 7+3— 

Villi Orey.

. 3-19 

I' 

1 

. 

umwj uiJi)j]'r 

. 

Columbia 

Prod. No. Title Rcl. Dale Ratino 

Assorted Comedies 

3422 A Slip and a Miss (16) 11- 9 + 

3423 Innocently Guilty (16).. 12-21 ± 

3413 He Flew the Shrew (I6I/2) 1-11 3414 Wedding Yells (16) 2- S + 

3424 Wine. Women and Bong 

(I51/2) 2-22 -f 

3415 Blonde Atom Bomb (17) 3- 8 + 

3425 The Awful Sleuth (16) 4-19 ± 

. . 

3416 Fun on the Run (16).. 5-10 

Candid Microphone 

(One- Reel Specials) 

3552 Subject No. 2 (10) 12-14 3553Subiect No. 3 (IOI/2) . . 2-15 J554 Subject No. 4 (11) 4-12 + 

Ccrvalcade of Broadway 

3651 The Versailles (10) 10-26 -f 

3652 The China Doll (11)...12-1S + 

3653 Havana Madrid (10)... 3-29 -f 

Color Favorites 

(Technicolor Reissues) 

3603 Peaceful Neighhors(g!/2) 11- 9 -f 

3604 The Foolish Bunny (S).12- 7 ++ 

3605 Midnight Frolics (71/2). 1-11 + 

3606 The Carpenters (8) 2- S -f 

3607 Poor Little Butterfly (8) 3-15 

3608 Jitterbug Knights (71/2) 4-15 -f 

3609 Birds in Love (8) 5-17 3: 

Comedy Favorites 

(Reissues) 

3432 Free Rent (IS1/2) 11-16 ± 

3433 Taming of the Snood(16)12-14 3434 Champ's a Chump (19). 2-15 3435 Genera) Nuisance (18) . . 

4-12 + 

Jolly Frolics 

(Technicolor) 

3501 The Popcorn Story (6i/2)ll-30 + 

3502 Gerald McBoing Boing(7) 1-25 4+ 

Mr. Magoo 

(Technicolor) 

3702 Bungled Bungalow (6I/2) 12-28 + 

3703 Barefaced Flatfoot (7). 4-25 -f 

Music to Remember 

3751 Borodin's Prince Igor and 

Polovetsian Dances (9'/2) . . 

3752 Tchailiovsky's Nutcraclcer 

Suite (91/2) + 

3753 Tchaikovsky's Piano Concerto 

in B-Flat Minor (10) -f 

3754 Grieg's Peer Gynt Suite (91/2) + 

3755 Tchaikovsky's 1812 

Overture (11) 

3756 Tchaikovsky's Swan Lake 

Ballet (10) + 

Screen Snapshots 

3835 Hollywood Goes to Bat 

(10) U-16 ± 

3854 Heart Throbs of Yesterday 

(10) 12-14 -f 

3855 Reno's Silver Spurs 

Award (9) 1-25 + 

3856 Jimmy McHugh's Song 

Party (IOI/2) 3-22 ± 

3857 Hollywood Memories (9) 4-19 -f 

3858 Hollyivood Awards (91/2) 5-17 

Stooge Comedies 

3402 Studio Stoops (16) ...10- 5 ± 

3403 Slap Happy Sleuths (16) 11- 9 ± 

3404 A Snitch in Time (I6I/2) 12- 7 ± 

3405 Three Arabian Nuts (15) 1- 4 ± 

3406 Baby Sitter's Jitters (16) 3- 1 + 

34D7 Don't Throw That Knife 

(16) 5- 3 

Variety Favorites 

3952 Drug Store Follies 

(IOI/2) 11-23 -f 

3953 Milt Britton and Band 

(11) 12-21 

3954 Brokers Follies (11)... 2-22 -f 

World of 

Sports 

3802 King of the Pins (9) .10-26 

3803 Mat Masters (10) 11-30 + 

3804 Champion Jumpers (10) 12-28 

3805 Army's Ail-American (10) 2-22 + 

3836 Quebec Sports Holiday 

(10) 3-29 + 

3807 Mr. Tennis (9) 4-26 

38(« Three Strikes You're Out! 

(..) 5-31 

Serials 

3120 Pirates of the High Seas 11- 2 + 

15 Chapters 

3140 O.erland With Kit Carson 2-15 + 

15 Chapters (reissue) 

3160 Roar of the Iron Horse. . 5-31 

15 Chapters 

Metro-Goldwyn-Mayer 

W-239 Cocka-Doodle Dog (7) 2-10 + 

W.241 Daredevil Droopy (6) . . 3-31 + 

Gold Medal Reprints 

(Technicolor) 

W-261Zoot Cat (7) 10- 7 + 

W-262 Early Bird Dood It 

(9) 12- 2 

W-263 Million Dollar Cat (7) 2-24 +f 

W-264 The Shooting of Dan 

McGoo (8) 4-14 + 

on Parade 

People 

P-211 Egypt Speaks (8) 1- 6 -f 

P-212 Voices of Venice 2- 3 -f 

(8) . . 

P-213 Springtime in Netherlands 

(9) 4-21 

P-214 Land of Zuider Zee (9) 4-2S 

Pete Smith Specialties 

S-251 Wrong Way Butch (10) 9- 2 

S-252 Football Thrills No. 13 

(9) 9- 9 ++ 

S-253 Table Toppers (8) 10-21 ± 

S-254 Curious Contests (8) . 

.11-11 -f 

S-255 Wanted; One Egg (9).. 12-16 ± 

S-256 Sky Skiers (8) 2-17 ff 

S-257 Fixin' Fool (8) 3-24 + 

Tom & Jerry Ccnioons 

(Technicolor) 

W-231 Tom & Jerry in the 

Hollywood Bowl (7).. 9-16 H 

W- 233 The Framed Cat (7).. 10-21 + 

W-235 Cueball Cat (7) 11-25 

W-237 Casanova Cat (7) 1- 6 + 

W-240 Jerry and the Goldfish 

(7) 3- 3 -f 

W-242 Jerry's Cousin (7) 4- 7 -f 

Paramount 

Casper Cctrtoons 

B-10-1 Casper's Spree Under 

the Sea (8) 10-13 + 

BlO-2 Once Upon a Rhyme (8) 12-15 + 

BlO-3 Boo Hoo Baby (7) 3- 9 fl- 

Champions 

(Reissues) 

ZlO-1 Her Honor, the Mare 

(7) 10- 6 -f 

ZlO-2 We're on Our Way to 

Rio (7) 10-20 

Z10-3Pofeye a la Mode (7). 11- 3 

ZlO-4 Shape Ahoy (6) 11-17 

Grantland Rice Sportlights 

RlO-1 Desert Hi-Jinks (9)... 10- 6 + 

RlO-2 Outboard Shenanigans 

(10) 11-10 + 

RIO 3 Glacier Fishing (10) . .10- 6 -(- 

RlO-4 Targets on Parade (10) 11-24 -f 

RlO-5 Dobbin Steps Out (10) 12- 8 

RIO-6T0P Flight Tumblers 

(10) 1-12 -f 

R10-7lsle of Sport (10) 2-16 RlO-8 Big Little Leaguers (9) 3-16 + 

Musical Parade 

(Reissues) 

FFlO-2 Caribbean Romance 

(19) 10- 6 tt 

FFlO-3 Showboat Serenade 

(20) 

FFlO-4 You Hit the Spot 

10- 6 -f+ 

(18) 10- 6 

FFlO-5 Bombarela (19) 10- 6 

FFlO-6 Halfway to Heaven 

(19) 10- 6 

Noveltoons 

(Technicolor) 

PlO-1 Voice of the Turkey (6) 10-13 + 

P10-2Mice Meeting You (7) 11-10 + 

P10-3Sock-a-Bye Kitty (7).. 12-22 -t- 

PlO-4 One-Quack Mind (7).. 1-12 -f 

P10-5Mice Paradise (7) 3- 9 + 

PlO-6 Hold the Lion, Please 

(7) 4-13 + 

PlO-7 Land of Lost Watches (9) 5- 4 

Pacemakers 

KlO-lJust Fur Fun (10).. 10- 6 + 

KlO-2 The City of Beautiful 

Girls (10) 10-27 + 

KlO-3 Country Cop (10) 12- 8 ff 

KlO-4 Music Circus (11) 2- 2 -f 

KlO-5 Kids and Pets (11). . 3-23 

KlO-6 The Littlest Expert (10) 4-14 

Popeye Cartoons 

(Technicolor) 

ElO-l Quick on the Vigor (7) 10- 6 -f 

ElO-2 Riot in Rhythm (7) . 

.11-10 -j- 

ElO-3 Farmer and Belle (7) 12- 1 + 

ElO-4 Vacation With Play (7) 1-26 -f 

ElO-5 Thrill for Fair (7) 4- 6 + 

ElO-6 Alpine for You (7) 5-18 

Screen Songs 

(Color) 

XlO-1 Fiesta Time (7) 11-17 

XlO-2 Fresh Yeggs (7) 11-17 -f 

XlO-3 Tweet Music (7) 2- 9 + 

XlO-4 Drippy Mississippi (7). 3-23 + 

XlO-5 Miners Forty Niners 

(7) 5-11 

Specials 

TlO-1 The New Pioneers (20) 9- 1 H 

The Movies cmd You 

Cartoons 

(Technicolor) 

TlO-2 The Cinematographer 

W-232 Garden Gopher (6) . . . 9-30 (10) 1-15 

+ 

H 

W-234The Chump Champ (7) 11- 4 

W-236The Peachy Cobbler (7) 12- 9 W.23S Fresh Laid Plans (9) 1-27 + RKO Radio 

. . 

Clark 

& McCullough 

(Reissues) 

13.602 Hey, Nanny Nanny 

(15) 10-20 

13.603 Alibi Bye Bye (21).. 11-17 

. 

Short subjects, listed by company, in order of release. Running time follows title. I 

release. Symbol is rating from BOXOFFICE review. ++ Very Good. + Good, i Fait. 

Poor. © Indicates color photography. 

7704 Dog Collared ( : . 

' 

::i 

, 

1 

j 

1 

. | 

, 

13,108 Day of the Fight (16) ff 5348 In tiie Shadow of the Andes 

Sei 3 

(9) 10-23 + 

13,604 Jitters, the Butler 

1951 SEASON 

7802 Old Family Alb 

(20) 12-29 5101 The Talking Magpies in 

Rival Romeos (7) Jan. Joe McDoake 

Comedy 

lo 

Specials 

5102 Nutsy in Squirrel Crazy 

7402 So You're Goin 

13.402 Night Club Daze (16) 11-24 + 

(17) Jan. + 

H; 

an Operation |i' 

13.403 Newlyweds' Boarder 

5127 The Lucky Duck (7) 

7403 So You Want 

(15) 1-19 ± 

(reissue) 

Jan. 

fe 

Handyman 

13.404 Tin Horn Troubadours 

5103 Little Roquefort in Three 

C 1- 

(16) 3-16 ± 

Is a Crowd (7) Feb. ± 

5104 Woodman 

Merrie 

Spare That Tree 

Nud 

Disney Cartoons 

(7) Feb. + 

(Col' 

6718 Canary 

(Technicolor) 

5128 The Bird Tower 

Row 

(7) 

( 

14.103 Bee at the Beach (7). 10-13 (reissue) 

Feb. 

ff 

'a 

14.104 Hold That Post (7).. 11- 3 5105 Half Pint in Stage Struck 

7701 Stooge for a H 

( 

+ 

14.701 The Moth and the Flame 

(7) Mar. + 7702 Pop 'in Pop ( 

(8) (reissue) 10-27 5106 Mighty Mouse in Sunny 

7703 Caveman Inki ! 

Italy 

14.105 Morris, the Midget 

(7) Mar. + 

Moose (8) 11-24 -f 

5107 Gandy Goose in Songs of 

7705 Two's a Crowd 1 

14.106 Out on a Limb (7).. 12-15 Erin (7) Mar. -f 

+ 7706 A Fox in a I (7 

14.702 Donald's Golf Game 

5129 Shipyard Symphony (7) 

7707 Canned Feud ( 

(8) (reissue) 12-29 

(reissue) 

Apr. 7708 Putty Tat Tri 

14.107 Lion Down (7) 1- 5 5108 The Talking Magpies in 

7709 Corn Plastered 

-f 

14.108 Chicken in the Rough 

Bulldozing (7) Apr. 7710 Scent- 1 mental I 

(7) 1-19 5109 Gandy Goose in Spring 

7711 A Bone for a B (7 

If 

14.109 Cold Storage (7) 2- 9 Fever (7) Apr. 7712 Hound (or Troi, 

+ 

(7 

7713 Early to Bet (f.. 

14.703 Merhabies (9) 

(reissue) 2-23 


14.110 Dude Duck (7) 3- 2 Sports !l'cB 

14.111 Home Made Home (7) 3-23 (Techni"') 

+ Cartoon Melodies 

14.112 Corn Chips (7) 4- 6 ff 

7503 Paddle Your :a 

5388 Feast of Songs (10)... 10- 2 ± 

14.704 The Practical Pig (8) 

(10) .. 

1950-51 SEASON 

(reissue) 4-20 

7501 Wild Water C lit 

6381 Brother John (9) 11-20 ± 

14.113 Cold War (7) 4-21 

(10) .".. 

6382 Peggy, Peg and Polly (8) 1-22 

14.114 Plutonia (7) 5-18 -f 

7504 Ski in the Sk) -.0) 

6383 Lower the Boom (10) . 6384 Bubbles of Song (10) 

Leon Errol Comedies 

7505 Will to Win ). 

7506 Rocky . . Eden ()-.. 

13.702 Spooky Wooky (15).. 12- 

7507 Hawaiian Spor 11 

1 + Name Band Musicals 

13.703 Chinatown Chump (16) 1-26 -f 5313 Music by Martin (15).. 10-11 

13.704 Punchy Pancho (16) . 3-30 

+ Technicolo 


p 

7002 Royal Rodeo (; .. 

6301 The Harmonicats & Miguelito 

My Pal Series 

7003 Wanderers' Re' ( 

Valdes Orch. (15)... 11- 8 + 

13.201 Pal, Fugitive Dog (21) 10- 6 

7004 My Country 'T-f 

+ 6302 Jerry Gray and the Band 

13.202 Pal's Gallant Journey 

(20) 

of Today (15) 12-20 + 

(21) 2-16 -f 6303 Sugar Chile Robinson. Count 

Basle and His Sextet 

Vitaphone n 

Palhe Sportscopes 

(15) 1-13 + 7601 Slap Happy C:., 

14.302 Football's Mighty 

6304 Frankie Carle & Orch. 

7602 Those Who Da C 

Mustang (8) 10-20 -f 

(15) 1-31 

11-17 

+ 

7603 Blaze Busters '';) 

6305 His 

7604 Animal Antics 'i) 

12-15 

14.303 Diving 

14.304 Connie 

Dynasty 

Mack 

(8).. 

(8) 

Ray Anthony & 

Orchestra (15) 2-28 + 

14.305 Canadian Snow Fun (8) 1-12 ff 6306 Tex Williams Western 

14.306 Big House Rodeo (8) . . 2- 9 

Varieties (15) 3-28 

Miscall ,=( 

14.307 The Big Shoot (8)... 3- 9 + 6307 Frank DeVol and His 

14.308 Slammin' Sammy Snead 

Orch. (15) 5- 2 

(9) 4- 6 + 6308 Eddie Peabody & Sonny 

Mono n 

Burke's Orch. (15) 

. . . 5-23 

Screenliners 

+ 

Little I « 

14,202 Fairest of the Finest 

(Reis ) 

(8) 10- 6 ± 6201 Fun at the Zoo (18).. 11- 8 4968 First Roundup .1/ 

14,283 The Big Appetite (9) 11- 3 + 

4969 A Lad and a ji 

14.204 Package of Rhythm 

Technicolor Cartunes 4985 Bored on Educ 1 

(10) 12- 1 (Reissues) 

4970 Readin' and W.'"' 

14.205 Research Ranch (8). 12-29 ± 5332 Greatest Man in Siam 

4971 Big Ears (20 , 

14.206 Movie Oldies (9) 1-26 + 

(7) 9-11 ± 4972 Wild Poses ( . 

^ 

14.207 Lifeguard (8) 2-23 ± 5333 Ski for Two (7) 10-16 

14.208 Flying Padre (9) . . . . 3-23 + 


Public I Jl 

6321 Life Begins for Andy Panda 

Specials 

(7) 11- 6 + 4 The Art Directoi, ) 

13,901 Football Headliners of 

6322 Three Lazy Mice (7)... 12- 4 

20th-Fox .;.. 

1950 (17) 12- 8 -f 6323 Chew Chew Baby (7).. 12-25 ff 5 Tfie Sound Man 

6324 Dippy Diplomat (7)... 1-15 

This Is America 

+ 

6 History Brought 

6325 Adventures of Tom Thumb 

(10) Para. '.• 

13,102 Seven Cities of Washington 

(7) 2-12 7 Screen Actors ( *i 

(15) 10-15 -f 6326 Woody Dines Out (7)... 3-19 + 8 Moments in Musi )) 

13,103 Whereabouts Unknown 

6327 Andy Panda Goes Fishing 

(15) 11-10 + 

9 Costume Design!. I) 

(7) 4-23 

10 Screen Writer (! 2 

13,104 Letter to a Rebel (16) 12- 8 

Fox 

;• 

13,105 Airline to Anywhere 

Variety Views 

(16) 1- 5 5346 Treasure of the Nile (9) 9-25 + 

U,106 Lone Star Roundup (15) 2 5347 Brooklyn Goes to Hollywood 

Repiii 

Specials 

13,107 Cruise Ship (16) 3- 

3-30 

(9) 10-16 



March of 

Time 

Vol. 16, No. 6 The Gathering 

Storm (17) Sept. + 

Vol. 16, No. 7 Schools March On 

(18) Nov. + 

Vol. 16, No. 8 Tito— New Ally? 

(171/2) 12-22 

1951 SEASON 

Vol. 17, No. 1 Strategy for 

Victory (17) 2- 2 ff 

Vol. 17, No. 2 Flight Plan for 

Freedom ( . . ) 3-16 

Vol. 17, No. 3 The Nation's 

Mental Health (19) . . 4-27 + 

Sports 

3007 Bowlers' Fair (8) Sept. + 

3008 Football Pay-Off Plays 

(10) Sept. + 

3009 Circus on the Campus 

(10) Oct.+ 

3010 Tee Girls (10) Nov. + 

Special-3 Reels 

7101 Why Korea? (30) Jan. + 

Terrytoons 

(Technicolor) 

5014 Little Roquefort in Cat 

Happy (7) Sept. ± 

5015 If Cats Could Sing (7).. Sept. + 

5016 Little Roquefort in Mouse 

and Garden (7) Oct + 

5017 Mighty Mouse in Beauty 

on the Beach (7) Oct. ± 

5018 Gandy Goose in Wide Open 

Spaces (7) Nov.± 

5019 Dingbat in Sour Grapes 

(7) Dec. ff 

4020 Mighty Mouse in Mother 

Goose's Birthday Party 

(7) Dec. + 

6341 Battle of the Bulge (9) 1-22 + 

6342 Brooklyn Goes to Beantown 

(9) 2-19 + 

6343 Springboard to Fame (9) 3- 5 d: 

6344 Hickory Holiday (9) 4-30 

6345 Finny Business (9) 5-21 + 

Woody 'Woodpecker Cartunes 

(Technicolor) 

6351 Puny Express (7) 1-22 + 

6352 Sleep Happy (7) 3-26 + 

Warner Bros. 

Blue Ribbon Hit Parade 


7302 Slightly Daffy (7) 10-14 

7303 The Aristo Cat (7) 11-11 

7304 Unbearable Bear (7)... 12- 9 

7305 Duck Soup to Nuts (7) 1- 6 

7306 Flowers for Madame (7) 2- 3 

. 2-10 

. 7804 Childhood Days (10) . 

7307 Life With Feathers (7) . 3- 3 

7308 Peck Up Your Troubles 

(7) 3-24 + 

7805 In Old New York (9).. 4-28 + 

Bugs Bunny Specials 

(Technicolor) 

6726 Bushy Hare (7) 11-11 + 


7719 Rabbit of Seville (7). .12-16 + 

7720 Hare We Go (7) 1- 6 + 

7721 Rabbit Every Monday (7) 2-10 

Featurettes 

7102 Barbershop Ballads 

(20) (reissue) 11-18 + 

7103 Ace of Clubs (20) 1-27 

Hit Parade of Gcry Nineties 

7801 When Grandpa Was a Boy 

(10) 10- 7 

5081 Desperadoes o:": I 

12 Chapter? 

5082 Flying Disc Mi -ri 

Mars 

12 Chapter!: 

5083 Perils of the ke 

Jungle ••• 

12 Chapters 

This Wor 'ol 

(Tri r) 

4979 France (9) , 

4^0 Holland (9) • 

1950-51 *i 

5071 London (9) 

5072 Portugal (9)"-. 

5073 Spain (9) 

Sp'al 

9495 The Battle foJ'e 

Indep J; 

©Pattern for Sur\ J' 

Cornell Fil Co. 

Apple Blossom Tin 

(17) Film' 

Spanish Texas (1( 

Nationwide 

Grandma Moses (i 

AF 

thi 

:tui 

No. 8

. popular 

. i 

; ;e-free 

: 

y 

5o,s on Current Productions; Exploitips 

mwjrc m\Em 

(FOR 

STORY SYNOPSIS ON EACH PICTURE, SEE REVERSE SIDE) 

SijiW Boat F (T«hniclr) 

^G^(13S) 108 Minutes Rel. July 13, '51 

Corl'.il, convincing and even colossal—when considered 

nai t ^'ontemporary production values—is this remake oi 

he ppulOT hardy perennial of stage and screen. Its delightul 

iis.c—nostalgically remembered by the oldsters and 

flov t'lrough its immortality to a new generation—should 

': 

be sufficient guarantee of the picture's doing caisiness 

in all situations. But there is much more to 

3 showman can look to effectively merchandise the 

for further assurance of a bulging till: Mountings 

lect the fact that Producer Arthur Freed spent every 

dollar wisely and where they would make the 

showing; Technicolor photography; a talent- 

're cast, sufficiently name-heavy to attract SRO 

isiness; the highly competent direction of George 

which extracted the utmost from the players, the 

the romantic story. 

iTaiardner, Howard Keel, Kathryn Grayson, Joe E. Brown, 

ignes Moorehead, Marge and Gower Champion. 

Ms My Boy 

iQiciount (5026) 100 Minutes Rel. Aug. '51 

Cmei down considerably are the Martin and Lewis who 

tBT the ball—literally and figuratively—in this campus 

omly, which, despite its few unavoidable formula aspects, 

ireeshing, wholesome and highly entertaining. Gone are 

to tirill, grimacing bids for laughs which characterize 

ridio activities and his earlier screen appearances, 

bstituting therefor is an ingratiating Harold Lloydish 

on which most fans probably will welcome as a 

al improvement. Such thespian alchemy pertains 

.,v-- ; Martin, the funny lad's straight man. Inasmuch as the 

(Oii ether-won success had already endowed them with 

i:ae marquee magnetism, it seems a matter of simple 

: to evaluate this new-status feature as potentially 

and profitable to date. Producer Hal Wallis 

Wiled the vehicle impressively and meticulously as conen 

atmosphere. Hal Walker expertly directed. 

tea Martin, Jerry Lewis, Polly Bergen, Ruth Hussey, Eddie 

F 

Mayehoil, John Mclntire, Hugh Sanders. 

îQuestions Asked 

IG (132) 82 Minutes Rel. June 15, '51 

He is a slightly off-beat treatment of the standard, triedcops-and-robbers 

opus. Its generally fast pace, 

nty of backgrounds and the lighter-than-customary 

i' V. .th which the scripter and Director Harold F. Kress 

nk;d the proceedings mark it as a praiseworthy contribu- 

"^-^ he current flow of Hollywood celluloid product. For 

jf the hard-boiled cinema school the Nicholas Nayiuction 

has considerable to offer, and— if given the 

erit of astute exploitation efforts—its appeal can be 

rlcied to include the feminine cash customers as well, 

heomer will applaud the crisp dialog and rapid movele; 

the latter a double-triangle romance and lavishly 

ecwned damsels; and for all who view it there is an 

in o; convincing performances, with a particular nod tofa 

Barry Sullivan, who shares the stellar honors with 

ifi.e Dahl and Jean Hagen. 

* Sullivan, Arlene Dahl, George Murphy, Jean Hagen, 

Richard Anderson, Moroni Olsen, Dan Dayton. 

F 

;ithery 

Used ) 

Norf 

Four in a Jeep 

Drama 

United Artists ( ) 97 Minutes Rel. Aug. '51 

A powerful and intensely moving drama dealing with conditions 

in present-day Vienna, jointly occupied by four 

powers, should win critical acclaim and do strong business 

in art houses. Except for a few subtitles during the French 

and German dialog sequences, the film is in English, making 

it suitable also for general showings. In its realism and 

stirring on-the-scene action, it is comparable to Lazar 

Wechsler's earlier films, "The Search" and "The Last Chance," 

and like the former, which made a star of Montgomery Clift, 

this will bring Ralph Meeker to the attention of film fans. 

Meeker, who gives a completely natural performance as an 

American sergeant; Yoseph Yadin, as a surly Russian; 

Michael Medwin, as a jovial Britisher, and Dinan, as an emotional 

Frenchman, are perfectly cast in the title roles and 

Viveca Lindfors contributes name value, as well as a strong 

portrayal. Leopold Lindtberg's direction is notable. 

Viveca Lindlors, Ralph Meeker, Michael Medwin, Yoseph 

Yadin, Dinan, Hans Putz, Paulette Dubost, Edward Loibner. 

He Ran All the Way 

Drama 

United Artists (646) 77 Minutes Rel. July 13, '51 

Splendid acting gives body to the tale of a panic-stricken 

thug who almost brings tragedy to a small average family 

in his attempt to escape from the police. Blunt and without 

pancake sleekness, this picture drives home the sordid pattern 

of crime. Since the bulk of the story occurs in an apartment, 

action is limited, but tense drama runs throughout. 

John Garfield does a good job as the basically yellow-livered 

no-good. Shelley Winters as the typical girl-next-door gives 

an impressive performance and Wallace Ford, the father 

who would give his life to save his family, makes his 

character live. Selena Royle, Ford's wife, and Bobby Hyatt, 

the kid brother, play their roles well. Exhibitors can play 

up its drama-packed situation without running the risk of 

letting the audience's expectations down. Directed by John 

Berry and produced by Bob Roberts. 

John Garfield, Shelley Winters, Wallace Ford, Selena Royle, 

Gladys George, Norman Lloyd, Bobby Hyatt. 

As Young as You Feel 

20th-Fox (120) 77 Minutes ReL June 2, '51 

Here is an example of the type of product which used to 

carry the label of "warm-weather fare," i.e., a frothy little 

piece containing no earth-shaking messages and with the 

emphasis on comedy and light romance. Even when evaluated 

from that perspective, however, this one has some 

rather noticeable shortcomings. The story line, for example, 

is cut to a long-since familiar pattern, with few touches of 

originality, and although it plays out smoothly enough the 

laugh-provoking situations are scattered rather sparsely 

throughout the footage. Additionally, the opus is pretty well 

dominated in the acting department by Monty WooUey, he 

of the luxuriant beaver. The marquee lure and patronage 

are, therefore, largely dependent upon WooUey's popularity 

with picture-goers in given exhibition situations. The title 

and plot contain inherently sound msrchandising suggestions. 

Directed by Harmon Jones. 

Monty Woolley, Thelma Ritter, David Wayne, Jean Peters, 

Constance Bennett, Marilyn Moruoe, Albert Dekker. 

F 

million Dollar Pursuit 

F 

Drama 

l»:bUc (5028) 60 Minutes ReL May 30, '51 

iypical cops-and-robbers programmer which has enough 

Oaction and shooting thrills to satisfy in the supporting 

P

. . . Pirate 

. . Storming 

. . Lovely 

. . And 

. . Vienna, 

. . Lazar 

. . With 

. . See 

. . When 

. . The 

. . When 

. 

. . Never 

) 

' 

' 

FEATURE 

REVIEWS 

Story Synopsis; Adiines for Newspaper and Prograri 

THE STORY: 

"Four in a Jeep" 

In Vienna, last city still jointly occupied by four powers, 

Ralph Meeker, American sergeant; Joseph Yadin, Russian; 

Michael Medwin, British, and Dinan, French, daily patrol the 

International Zone in a jeep. Meeker, who resents the fact 

that the surly Russian refuses to acknowledge that they were 

friends when the war ended, becomes involved in the fate 

of Viveca Lindfors, whose husband has evaded Russian military 

orders and escaped from a prison camp. Ignoring the 

Russian, Meeker hides Miss Lindfors in Dinan's home, thereby 

incurring the wrath of his superior officers, who are 

anxious to avoid friction. When the husband returns, Meeker 

again leads the Russian astray and, although the couple is 

injured in a desperate flight, they end up safe in the American 

zone. 

CATCHLINES: 

Men of Four Nations, America, Russia, England and France, 

United in a Common Cause ... A jeepful of Army Men 

Clear Up a City Full of Trouble . City of Ruins, 

Becomes the City of Lost Dreams . Wechsler, Producer 

of "The Search," Brings Forth Another Exciting Film, 

Moo 

MiOt 

imb 

THE STORY: 

"Show Bo 

Complications force Ava Gardner, leading lady crl 

Captain Joe E. Brown's show boat, the Cotton Blosso 

withdraw from the cast, and Brown gives his daughter 

ryn Grayson her long-sought chance as a replacement, 

leading man is Howard Keel, a river gambler down o 

luck. Together they score a hit, fall in love and n 

and Keel takes his bride to Chicago to live. But his 

continues poor, they run out of funds and Keel If 

rather than cause Kathryn further unhappiness. She re 

to the show boat and—unknown to Keel—has a baby. 

Ava, now singing aboard a packet boat, encounters 

he learns he is a father, and he and Kathryn are ret 

aboard the Cotton Blossom. 

CATCHLINES: 

America's Most Beloved Classic . . 

Motion Picture Triumph of the Year 

You Heard Music So Magnificent . 

ing a Love Story. 

Now Emerges chi 

Before -vi 

' 

Or Seen So Co 

»] 

THE STORY: 

"He Ran All the Way" 

THE STORY: 

"That's My B 

John Garfield, a thug who kills a policeman during a payroll 

holdup, hides in a public pool v/here he meets Shelley 

Winters. He accompanies her to the small apartment where 

she lives with her family. He terrorizes her parents who are 

forced to let him live with them. Shelley falls in love with 

Garfield and goes out to buy an automobile so he can 

escape with her. Her father hears of this and rushes out. 

The automobile is late in being delivered so al gun-point 

Garfield, who does not trust her, forces her to leave with 

him. Outside is the father who shoots Garfield's revolver 

out of his hand. Shelley picks it up and shoots Garfield. 

Just as the car arrives, he dies. 

CATCHLINES: 

He Had Only a Gun to Guide Him ... He Pitted Daughter 

Against Father in His Fight for Life . . . She Loved Him But 

He Made Her Hate Him ... He Was Trapped and He Was 

Trigger-Happy. 

/SFI> 

.e (!> 

Jerry Lewis, an anemic introvert, is the son of Eddie 1 

hoff, robust former all-American grid star, who tries to 

Jerry to follow in his footsteps. Moyehoff virtually blaci 

the football coach at Ridgeville university into putting 

on the squad by promising to pay the expenses ol 

Martin, a rugged athlete. Jerry disgraces himself in the 

ing game and, heartbroken, decides to quit school, altl 

i 

he has fallen in love with Marion Marshall, a coed, 

whom Dean also is in love. Marion and Dean persuad 

to stay on and drill him in football technique in secret. 

Dean is expelled for a serious infraction of rules; Jer 

deems himself by single-handedly winning the big 

and emerges as the campus hero, although losing Mar 

Dean. 

CATCHLINES: 

j 

You'll Roar for More . Joltin' Jerry Lewis Hi,^:hi 

Touchdown Trail . . . And Winds Up in a Detour . . It' 

Martin and Lewis in the Year's Big, Laugh-Laden Cc )U 

Rampage. 

THE STORY: 

"As Young as You Feel" 

Reaching 65, Monty Woolley, a printer, is discharged by a 

large corporation "in accordance with established policy." 

Outraged, and refusing to become a useless old man, Woolley 

poses as the president of the company, an easterner whom 

the local executives have never seen. In that guise he makes 

an "inspection trip" and castigates his former boss, Albert 

Dekker, for not employing competent over-aged men. Additionally, 

Constance Bennett—Dekker's wife—falls in love with 

V/ooUey. Monty's family is stunned by his escapade and, in 

New York, the real company president—Minor Watson 

decides that although he admires Woolley's stand, an investigation 

is necessary. This results in Monty being given 

his old job back, while Dekker discovers that he still loves 

the wife whom he has been neglecting. 

CATCHLINES: 

It's the Story of a Hilarious Hoax . Magnificent 

Monty Woolley in a Dazzlingly Daffy Dual Role ... To Prove 

That Life Begins at Sixty-Five . You're as Young as 

You Feel. 

'Ha' 

THE STORY: 

"No Questions As! 

To increase his income, so he can persuade Arlenesit 

to marry him, Barry Sullivan becomes involved in le !, 

unethical, dealings with mobsters. He becomes wecyand 

a headache to the police, including George Mui'ybut 

Arlene marries a richer man. Sullivan consoles I ^"ie. 

by dating Jean Hagen, who loves him despite hersel fh 

law makes it hot for him and the mobs begin to cir 

; 

Sullivan as poison, but give him one last chance on "bt 

deal. Barry, deciding to break with the racketeers, t ^ o 

the police. At the rendezvous he is slugged and an ,ce 

slain. Sullivan is rescued from the gangsters who _T/ 

marked him for death, and through a ruse Arlene ai; he 

husband are exposed as the murderers. Barry, refsiec 

plans to marry Jean. 

CATCHLINES: ? 

Some of the Slickest Situations You've Ever Seen . 

Vit 

. 

Suspense Every Step of the Way . . . It's for Love or 516 

... Or Both . a Rising Young Attorney Sells 

t I 

a Manhattan Mob. 

THE STORY: "China Corsair" 

Paul Lowell (Ron Randell) steals a treasure of antiques 

from a beautiful Chinese girl named Tamara (Lisa Ferraday), 

to whom he has been making love, and murders her uncle. 

Unknown to him, she has led a double life, being a pirate 

queen lately inactive. She pursues and captures Lowell and 

the freighter "Sally Anne," carrying the treasure, on which 

Jon Hall as a seaman has shipped. Since he has met her 

and been the victim of her confederates before, he is 

suspicious but tries to protect her when her own crew would 

sell her out. When he learns she is trying to protect the 

loot to keep faith with her uncle and her country, he is able 

to save the treasure but not her. 

CATCHLINES: 

Pirate Queen, Wild and Enticing; Racket King, Ruthless, 

Savagel . Excitement, Passionate Crime, in a 

Hunt for China's Stolen Treasure . the Fight for 

China's Stolen Millions . 

to Kiss, Deadly to Cross 

Queen Stalks Racket King. 

Hai 

; If Cr 

THE STORY: "Million Dollar Pur I" 

Norman Budd, a neurotic, small-time criminal, stumt 01 

an opportunity to pull a $500,000 robbery from a big "o* 

1 

ment store. However, while planning it, he is forced il 

in Rhys Williams, underworld mechanic, and Denver °, 

1 

bartender at the nightclub where Budd's former swet -'OT 

Penny Edwards, is singer. The robbery comes off wit J' 

hitch and the gang hides out at an isolated form. "^ 

they learn some of the money is marked, Budd câd 

Grant Withers, owner of the club and a fence, who ^1^^ 

a deal with him. Miss Edwards tells her new fiance lev 

Flagg, a policeman, about Withers' deal. Budd k/'^F 

' 

Miss Edwards but the police give chase and B ' 

-wounded but clears the girl's name before he dies. 

CATCKLDJES: 

The Blazing Story of a Crime That Rocked a Cit >'•''' 

Murder and Violence . . . Manhunt—With a Womai "' 

the Pay-Off . Crimson-Stained Story of a 

'er 

Crimes—For Love . . . Too Clever to Be Caught £ 

'" 

Deadly to Live. L

lAT] ^ ooday noon pieceding publication date. Send copy and answers to 

ljiib( r« to BOXOFFICE, 825 Van Brunt Blvd., Kansas City 1, Niib

m 

" 

"BLUE RIBBON' 

ALL-TIME WINNER! 

In 

Boxoffice Magazine 

4 in a row sets record. 

M-G-M did it: 

February— "Kim" (Tech.) 

March— "Royal Wedding" (Tech.) 

April— "Father's Little Dividend" 

May— "The Great Caruso" (Tech.) 

Out of the 5 Blue Ribbons 

so far this 

has won 4. 

year M-G-M 

'Show Boat" (Tech.) 

Prediction: 

next! 

THE 

INSPIRAti 

BEHIND 

-/r 

THE 

"NATIONAL 

BOX-OFFICE" 

WINNER! 

M-G-M first with "Great Caruso" 

in 

Variety's Top Grossers for 

May. Also Two out of First 

are M-G-M: 'Great Caruso 

and "Father's Little Dividend." 

Five 

UP-BEATi 

AT 

\ I 

/ 

BOX-OF^K 

FAVORITE STAR" 

WINNER! 

In Woman's Home 

Companion poll 

M-G-M has more 

top stars, 

mole 

and female, than 

any other company. 

IS M-G-M

! 

S£AnV4 

WO 

-G-Ms 

GREAT 

SUMMER PRODUCT! 

MORE! 

the abo\ e announcement was issued {^thanks itidnstry for the Utters and 

M-G-M has added TWO MORE BIG ONES to its strong sum- 

-up. In addition to these. "GREAT CARliSO" (Tech.) ."GO FOR 

SHOW BOAT" (Tech.) .'EXCUSE MY DUST" (7>r/..) ."RICH, 

ULE!' . 

T^G AND PRETTY" {Tech.) ."THE LAW AND THE LADY ".'AN 

JUCAN IN PARIS" (Tech.— Fall release) • and others, watch tor: 

VO MORE BIG ONES FROM M-G-M! 

PREVIEW 

SENSATION! 

M-G-M"s hilarious 

comedy from the stage 

hit. 

Introducing the 

former star of 

""South Pacific" 

registered a rousing reception at audience Previews, East 

t. The million dollar voice and the "Bride -of- the -headlines" 

igh! It's a sure-fire audience hit! A TRADE -SHOW MUST! 

iiiÊ-AUG. ]Oih 

ALL THIS AND 

TRACY, TOO 

Yes, a BIG Spencer Tracy drama has been added to 

M-G-M's Box-office Summer Parade. It's socko! 

"THE PEOPLE AGAINST O'HARA" 

Tracy against the forces that prey on youth! A 

thrilling picture from a great novel with a fine costarring 

cast, including Pat O'Brien, Diana Lynn and 

John Hodiak. Filmed in actual New York locations. 

ALBANY 

(':S 

10.Sf Broadwi 

*Tl*NT» n 

S0« S. Church S 

CHICAGO S/;8 1 

M. C. lo.l't Sci-»*l 

1Sai &. W*bJl*h il 

CINCINNATI 8/?8 

RKO P»l»oi' Slrto Si- 

16 e*tt Sivlh 

. CLEVELAND 6/?8 

roth Fox Scrf*«n 

rciS P«vn« Avi 

DALLAS 6/?e ;: 

^Cth- Fov Screen 

ISM Woojl Sti 

DENVER 6/J8 

Paramount Sere* 

JlOO Stout St 

DES MOINES 8/2 

;''Oth fov Screen 

l.tOO High Str 

DETROIT S/?8 1 

roth Fov Screen 

2!^\ Ca«« Ave 

INDIANAPOLIS 6/: 

?nth-Fov Screen 

}.?(, North I Hi noil 

KANSAS CITY 6/28 

20th- Fov Screen 

1710 Wyanrtotte 

LOS ANGELES 8/2 

United Apt.Kts' Sen 

18S1 South Westn 

MEMPHIS 6/28- 

roth Fov Screen 

1M Vance Av< 

MILWAUKEE 6/28- 

Wainer Screen 

:M Weat Wiaconali 

MINNEAPOLIS if. 

20th- Fox Screen 

101& Curri* Av 

NEW HAVEN 6/.'>l 

Ôth Fov Scr-een 

40 Whiting St 

NEW ORLEANS 6/21 

20th Fox Screen 

200 South Libert 

NEWYORKN.J. 6/2 

M C. M Screen 

6.10 Ninth Ave 

OKLAHOMA CITY 6 


to North Lee S 

OMAHA 6/28- 


i:>fl2 Davenport 

PHILADELPHIA 6/1 

M C.-M Screen 

1233 Summer ! 

PITTSBURGH 6/2 

M C. -M Screen 

1623 Boulevard o 

PORTLAND 6/28 

B. F. Shearer Scrr 

1947 N. W. Kearnc 

ST. LOUIS 6/28- 

S'Renco Art Tl' 

3143 Olive Sti 

SALT LAKE CITY 6/ 


216 Ea>t Flrit Sire 

SAN FRANCISCO 6/2 

20th -Fox Screen 

245 Hyde Str 

SEATTLE 6/28 

Jewel Box Preview 

231* Second A 

WASHINGTON 6/: 

RKO Screen H 

t32 North Jersey Avi

JimThMpe 

STARRING 

BURT LANCASTER 

STEVE COCHRAN 

nTpi/mnn 

BICKFORD PHYLLIS THAXTER 

PROOUCEO Bt 

MICHAEL CURTIZ- EVERETT freeman 

^^ 

^ 1^, h 

Screen Play by Douglas Morrow and Emrett Freeman 'Jim Thorpe, Technical Adirisor 

\ 

THE PULITZER PRIZE AND CRITICS AWARD PLAY 

A Streetcar Named 

EUA KAZAN 

PRODUCTION 

VIVIEN 

CHARLES K.FELDMAN 

MARLON 

LEIGH BRANDO 

DI^TftiauTEO BT 

EUA KAZAN 

WARNER BROS. PICTURES 

TENNESSEE WILLIAMS 

Screen Play by 

Based uoon the OnBiF-jiPia, fl Si-eeica. Nameo Oei.'f "by TE^^F5SeE WILLIAMS As P.e.w.tej on me Siage ti» Cen 

.jûI.'^--.---*.-^'îfiii:iat'a«i-.:..' '*.• f^^^ppi^*^;'- ';^- "•' ^ 

Tkc/ hy\nmsUbXj 

t(voJ^\jio^ cm. ttuvtu^ o/ -rrunnrv 

s^ 

^ ' 1 

-n 

»i 

ii 

)

, 

ALFRED HITCHCOCK'S 

STARRING 

FARLEY RUTH ROBERT 

WITH LEO C CARROLL- Screen Play by Raymond Chandler and C«n/. Ormonde 

GREGORY 

VIRGINIA 

PECK MAYO 

~.-l . — 

»„i.wi.'-> 

IIIHllIdGWH' 

c.B-RAOUL WALSH 

Sf'ee" Play bv Uan Got' & Ben Robefis and Aeneas MacKenî 

ICOLo 

-sttf.; 

^.v,thJACK smith SCR..NPLAV B.JACK ROSE and MELVILLE SHAVELSON oirecteobv ROY DgI RUTH 

PRODUCED BY WILLIAM JACOBS Musical Direction Ray Hemdorf • Musical Numbers Staged & Directed by LeRoy Prinz

HOLD 

Says director Henry King to Susan Hayward and Gregory Peck, all set for a romamtic palace scene ir ^1 

1"^' 

F. Zanuck's "David and Bathsheba," widely heralded 20th Century-Fox Technicolor epic slated for 1 

runs in September. 

(Adverti ue*

— 

— 

Times 

FILM WEEKLY 

Sectional 

Editions 

Editor 

^ L Y E N 

end Puhlishe- 

.executive Editor 

fr 

Managing Editor 

Western Editor 

.Equipment Editor 

../.ivertising Mgr 

I 

y Saturday by 

>V3LICATIONS 

oc-efeller PI:iM. New 

C TInslev. Advert Is- 

V Jerauld. Rdllnr: 

5d!!or Shiiwmiuidlser 

r md Itnlph Sfhnllie. 

It Trleplmne rO- 

2S Van Brunt Blvd.. 

»a'h;in Cohen. E\eenly-n, 

M.in.igiitR Edi- 

1. Biisiness M.ninKer 

,r l|r Tlie MOPRRN 

R(l.'!h. IM.in.iger .\dhme 

fHeslniit 7777 

)riil—624 S Mlchi- 

III. .lon.t-s Perlherg 

4745. .\dverlifiinp 

ivp. nileann 1. III. 

2 

l: E. Veck. Trle- 

iri.d :uid Film .\dvtr- 

KKl Blvd.. Hollywood 

;ar. manager. Tele- 

86 Equipment and 

—ij72 S. UFayetH 

le.-^. Calif. Boh Weltloiif 

nUntirk 8 22RR. 

.\1 Gold,smith. l.ie.'i 

rhone .Metropolitan 

13:' New .lersey N.W. 

'iloircester Terrace. 

2 Telephone Tad- 

Sullivan. .Manager. 

iUlDERN TIIEATHE. 

section of Bnx- 

F, BAROJIETKR 

r .\ve.. M Berrig.in 

ts. Eddie Baduer. 

laiding. Llh. 2-9305 

1. P.iiiline Orlfflth 

di' g, Lillian I,.i2.arus. 

. I'airmnimt l-004fi 

^rii d. Virgil Miers. 

te .lack Rose. 

Tr lame, Ittiss Schoch 

F.!dg.. H. F. Reves- 

8. Rox rrn. Howard 

13::9. 

S'.. Null Adams. 

M irray. John Huhel. 

er'tnt. So.. I.es Rees. 

h. Certrode Lander. 

Jordan. N.n States. 

B Jg.. I'nily Trindle 

. 

Irving Baker 

erU. Norman Shigon 

n? nsmilh. 516 Jeanriiiirchill 

1-2809, 

toll Marks. (Iregon 

k: Mel Hickman, nn; 

Ig- A^^âter 4107. 

ii. navid Bairelt 

et News. II- I'eanoK 

!an Pedro. B .50280 

ip 1 in. 25 Taylor SI . 

dv-rtising; Jerry No 

tg 2ftn Post St.. 

' 

I'kvry, nave Ballard. 

ma 1a 

1. Helen Anderson, 

w. Roy Carmlchael. 

1!

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5 

THEATRE TV EXHIBITORS F/A/D! 

SOME PROBLEMS ARE INVOm 

Twice-Postponed Fight 

Forces Some Quick 

Shifting in Plans 

NEW YORK—The Joe Louis-Lee Savold 

fight, which started out as a Polo Grounds 

event on Wednesday night and wound up 

as a Madison Square Garden feature on 

Fi-iday (15), gave theatre TV exhibitors 

an idea of what some of the problems in 

theatre television will be like. 

The eight theatres in six cities which 

joined in on the first exclusive network telecast 

for the motion picture industry carried 

on extensive advertising campaigns—taking 

space both on the amusement and sports 

pages—and then found themselves forced to 

make quick copy changes on both Thursday 

and Friday because of the double postponement 

of the bout because of bad weather. 

CANCELLED BY LOEW'S 

In Washington. Loew's Inc. cancelled the 

fight because of other committments but it 

went on schedule at both RKO Keith's and 

the District Theatres' Lincoln. In the nation's 

capitol, the industry would have experienced 

the first competitive big-screen video program 

at first run houses had both Loew's 

and RKO carried the fight. 

When it became known that the fight 

would be postponed again on Thursday night. 

Keith's substituted a telecast of President 

Truman's broadcast, but was no gauge of 

the effect of theatre TV on audiences since 

the address also was telecast for home receivers. 

The Lincoln kept its screen dark 

Thursday. 

SUBSTITUTE TRtJMAN TALK 

The President's spjeech also was substituted 

for the fight at B&K's Tivoli Theatre in Chicago 

Thursday. The address also was carried 

on the screens of the Paramount Theatre in 

New York, the Fabian Fox in Brooklyn and 

Radio City in Minneapolis, but none of these 

theatres had planned to carry the Joe Louis 

fight—the New York theatres because the 

theatre TV contract prohibited telecasting in 

the metropolitan area and the others because 

they were unable to obtain circuits for the 

exclusive network show. 

The big TV test was all set to go when 

fight promotors surveyed the soggy Polo 

Grounds, observed that the temperature was 

in the 50's and the sale of tickets light—and 

called it off for a day. Thursday morning. 

Wayne Coy Approved 

For New FCC Term 

WASHINGTON—Federal 

Commission chairman Wayne Coy, 

Communications 

nominated by President Harry S. Truman 

for his first full 7-year term as a 

Commissioner, was unanimously approved 

by the Senate Thursday (14). 

Theatre TV 

2 Small Mo.- 

KANSAS CITY—Big-screen theatre television 

will make its initial bow in small towns 

for the first time in the nation probably some 

time this year, at Lawrence, Kas., and Columbia, 

Mo. Commonwealth Theatre circuit this 

week revealed that it planned to install bigscreen 

TV in its Granada at Lawrence and 

the Uptown at Columbia. 

The homes of state universities, Lawrence 

and Columbia have populations of 23,000 and 

31,000, respectively, including the enrollments 

of Kansas and Missouri universities. 

This marks the first such planned installation 

in the nation. Only other town of less 

than 100,000 population to have big-screen 

TV is Binghamton, N. Y., where Comerford 

circuit has installed TV in its Capitol 

Theatre. Binghamton, however, falls more 

into the big city classification, with its population 

of 81,000. 

Bob Shelton, general manager for Commonwealth, 

said that the decision to put the 

big-screen TV in the college town theatres 

stemmed from the fact that the Granada 

and Uptown are two of the circuit's best 

theatres and also that the location of the 

communities makes them accessible to TV 

reception. 

Shelton was unable to give a specific installation 

date, but speculated that possibly 

a theatre TV unit might be installed in a 

after exhibitors had shifted copy and the 

afternoon papers were on the presses, the 

fight was delayed again. This time, however, 

the promotors decided to hold it in Madison 

Square Garden and theatremen were at least 

certain that the fight would not be rained 

out. 

The Fulton Theatre of the Shea circuit in 

Pittsburgh was the only one of the major 

houses to increase admissions. Those went up 

from 85 cents, including tax. to $1.30, with 

tax. E. C. and Andrew J. Grainger also decided 

to make the evening a fight night. The 

house clo.sed at 6 p. m. and reopened at 8:30. 

From 9 to 10 p. m. sporting shorts were shown. 

No feature followed the fight. The Graingers 

operated on the premise that there would be 

no quick knockout and took the position that 

if the fight ended in the early rounds, patrons 

would be expected to leave as would be the 

case at the actual fight. 

The Pulton got a publicity break when 

newspapers reported a stiff argument between 

their film critics and sports writers over who 

should cover the event. The regular theatrical 

ads carried a five-inch slug and there 

was special advertising on the sports pages. 

E. C. Grainger attended from the home office. 

The Fabian Palace in Albany featured the 

Going Ink 

Kan. Towni 

Kansas City theatre at about the sam'ir 

Currently, Kansas City has no big-serf il 

Shelton said that if sets were install ^ n 

' 

"we wouldn't have a thing to show on ;i 

Lawrence can pick up telecasts from '-y\ 

TV in Kansas City, but, as Shelton sa:;W 

only one television station in this V, 

would be impractical to try a rfjla 

scheduled program of telecasts. Qrn 

can pick up telecasts from St. Louis I'h 

there are more broadcast facilities, (f'ri 

a wider variety of programming. 

, 

The Commonwealth decision was vi ,d 

some circles as being a graphic illu'it 

of the practicality of theatre televii'n 

communities of under 50,000 persons. :* 

viewed the decision to install big-scree ^T/ 

the small towns as an added attf ,it 

strengthen the position of the motion ^ct 

industry in seeking a theatre televis:, p 

mit from the Federal Communicatioi|^3o 

mission. „ 

By such installations, it was belie v., 

industry could present convincing ,le: 

to the federal body of the necessii(foi 

theatre television network. ^ 

At the same time, television equipni.;n 

1 

1 

; 

'' 

in Kansas City revealed that within 

two weeks the demand for theatre / 

stallations has boomed, both fronrin 

and independent operators. 

event in regular advertising that am 

tioned a double bill consisting of "^ F 

bidden Past" (RKO) and "Fightii Cc 

Guard" (Rep). The latter was she 'i o 

before the fight and the RKO film In P 

ceded and followed the fight. 

_' 

Fabian went after critical reportf-'f ( 

umnists with special ads on the spori M 

that began: "Despite what the comn. tat 

say, despite what other theatres will ^ 

tli 

Attenci'r fr 

will be no advance in prices." 

the home office were Edward Fab:)'. S 

Rosen, Nat Lapkin and Edgar Gol Tl 

were hosts to a number of reporters n h 

fi 

York papers. 

Loew's Century in Baltimore carrie wc 

nent ads in the amusement sectioi of 

newspapers with the catchline "Be " 

' 

ringside seats" and went in heavily " r 

dow card advertising, heralds and 4C ) 

PC 

' 

ers. Considerable publicity accrued iroi 

mention of the event by radio comn tat( 

RKO at its Keith's Theatre in W:, mS' 

and Palace in Cleveland ran 300-lii ads 

the sports pages of the newspapers. 

Cle 

land, because of concentration on P 

sonal appearances of Josephine Bal at 

Palace, no fight advertising was car a ui 

the morning of the fight. 

BOXOFFICE Jun 6,1!

, 

vii-president 

Erwin 

1 

mh-FOX READY FOR BIG YEAR 

WITH MINIMUM OF 36 FEATURES 

2n:k Outlines Product; 

for Liberal Use 

ill 

iTchnicolor 

DLnVOOD — Diversity of subject 

>uv the liberal use of Technicolor 

i!.y, and a thespian lineup of both 

uuid stars and new faces charac- 

K e lineup of at least 36 features 

1 ftich 20th Century-Fox during the 

l-Slseason will make its all-out effort 

omit current depressed boxoffice conons 

ichiias emphasized by Darryl F. Zanin 

charge of production, 

utling the studio's picture-making plans 

ne> season as he delivered one of the 

aoteiddresses at the company's national 

s civention, held here Monday (11 

HigtFYiday (15 1. 

ATEND THE MEETING 

wlyiall releases, Zanuck informed the 

roxiately 100 assembled delegates, will 

ude vo features which will be given spesal 

handling "David and Bathsheba," 

iblid drama in Technicolor, co-starring 

goriPeck and Susan Hayward, personprluced 

by Zanuck and directed by 

iry ing; and "Decision Before Dawn," 

JTod'ed in Germany by Anatole Litvak 

Frsk McCarthy, directed by Litvak and 

;urir Richard Basehart. They will be 

jwecduring the 1951-52 season by: 

?eop Will Talk," a comedy-drama star- 

[ C:y Grant and Jeanne Grain, also 

Juce by Zanuck, written and directed 

Josei L. Mankiewicz. 

nie esert Fox," starring James Mason as 

* G 

. Rommel, written and pro- 

«

i purpose 

;:^ 

! 

20th-Fox Sales 

Meeting 

Call for Film Industry Unity 

Sounded by Sam Pinansld 

Absolute exhibitor cooperation essential during 

"transitory period," TOA president says; 

predicts top-quality pictures in future will insure 

healthier boxoffice and brighter future 

for all. 

No Rawstock Tax Included 

In Committee Tax Bill 

Ways and means committee reports measure 

to house, but film now subject to tax gets 

rise from 15 to 20 per cent; equipment levies 

reduced from 25 to 20 per cent. 

Termessee Theatre Owners 

Re-Elect Head Officers 

Rename Jay Solomon, president; W. F. 

Ruffin jr., vice-president, and Emil B. Bernstecker, 

secretary-treasurer; association votes 

as "not being against elimination of 20 per 

cent federal tax on symphonies, operas and 

other non-profit organizations." 

Talent Groups Turn Down 

20th-Fox Salary Cuts 

Screen Writers, Screen Producers and 

Screen Directors guilds take joint steps to 

combat proposed "voluntary" reductions 

among higher creative and executive echelons. 

¥ 

Film Industry TV Experts 

Studying Color Telecasts 

To make checkup on Columbia Broadcasting 

System seven-day-a-week color telecasts 

scheduled to start June 25 with hour-long 

program starring Arthur Godfrey. 

CBS-Hytron Merger to 

« 

Give 

Color TV Quick Start 

stockholders approve transfer of shares and 

combined firms will start, manufacturing sets 

through Air King Products Co., a subsidiary, 

for reception of Columbia color programs. 

-K 

DuMont Engineer Attacks 

Vast TV Expansion Plan 

Robert F. Wakeman declares new network 

of stations contemplated by FCC would be 

inefficient and that it would foster market 

monopolies; says scarce channels should go 

where needed. 

Anglo-American Film Pact 

-K 

Talks to Start July 15 

Joyce O'Hara and John G. McCarthy, 

MPAA vice-presidents, will leave July 7; Ellis 

G. Arnall and James A. Mulvey may go along 

with SIMPP; will seek unrestricted remittances. 

Four Majors Join in Move 

To Handle Japan Sales 

Twentieth Century-Fox, Warner Bros., 

Loew's, Inc., and Paramount incorporate 

Osaka Film Exchange Corp. at Albany for 

of resuming Far East sales. 

10 

'Best Year in History 

Predicted by Skouras 

HOLLYWOOD—Changing industry conditions 

must be met with courage, optimism 

and a strong lineup of exploitable 

celluloid, from which the "widest possible" 

revenue consistent with "sound business 

ethics" must be secured, approximately 100 

home office, field and studio representatives 

agreed as 20th Century-Fox held its 

five-day national sales convention here 

Monday (11) through Friday (15). 

In keynote speeches. President Spyros 

Skouras, Production Chief Darryl F. Zanuck, 

Distribution Director Al Lichtman and other 

top company brass stressed the necessity for 

cooperative and progressive effort on the 

part of all to meet the challenge of the times. 

Skouras, in one of the convention's opening 

addresses, told the delegates that the policies 

formulated during the conclave would prove 

beneficial not only to 20th-Fox but, in all 

probability, to the industry in general. Calling 

motion pictures "the greatest entertainment 

medium, for which there is no subsitute," 

the company president reiterated his 

earlier prediction—made at a stockholders' 

meeting some weeks ago—that by the end 

of 1951 20th-Fox will have made "the best 

showing in its history"—regardless of the 

fact that the pace admittedly has been off in 

the year's early months. 

He stressed that the convention was being 

conducted in the format of a "town meeting," 

which he called "the best American tradition," 

and assured that "every delegate will 

have the opportunity to have his say." 

Skouras was preceded on the speakers' 

rostrum by Al Lichtman, distribution director, 

who described the conclave as marking "the 

merger of sales with advertising and expolitation." 

He emphasized that no picture 

will be allowed to open until the division 

20th-Fox 

Product 


baseball star, title-role-ing Dan Dailey and 

with Jules Schermer producing. 

"The I Don't Care Girl," Technicolor musical 

biography of Eva Tanguay, which George 

Jessel will produce. 

"Way of a Gaucho," written and to be produced 

in Argentina by PhiUp Dunne, with 

Jacques Tourneur directing. 

From outside, independent sources: 

"East Is East" and "What Is My Sin?" 

filmed by Joseph Bernhard and Anson Bond. 

The former, co-starring Shirley Yamaguchi, 

Japanese actress, and Don Taylor, is being 

directed by King Vidor; the latter, a drama 

of "skid row" derelicts, features Sterling Hayden 

and Viveca Lindfors and was megged 

by Stuart Heisler. 

"Chuck-a-Luck," a western starring Marlene 

Dietrich and Arthur Kennedy, produced 

by Howard Welsch for Fidelity Pictures, 

directed by Fritz Lang. 

"A MiUionaire for Christy," romantic 

comedy with Eleanor Parker and Fred Mac- 

manager has made certain it has t! 

sold in the area, and said this "supei' 

ation" system "will place the sa' 

under instructions to cooperate wit i 

tors, from the biggest to the smallest 

' 

on a selling program to the public." 

The company will, Lichtman saicji 

', 

square deal to exhibitors—and we 

square deal from them." The slic! 

formula for film rentals will be mi 

he declared, and in those situations'- 

has been abandoned it will be re; 

The policy of complete autonomy in 

with branch managers solely respo' 

the maintenance of satisfactory exh 

lationships, will be continued, Licht 

At the same time he pointed up ; 

pany's determination to manufac 

j. 

top-quality film attractions. 

'; 

Lichtman and Spyros Skouras 

lowed by Charles P. Skouras, pre 

National Theatres, who welcomed : 

gates and pointed out that $46,000,, 

of "E" bonds, plus plenty of largl, 

accounts, were proof that "plenty 

, 

is available for entertainment. We \ 

to get out and dig for it." 

S. Charles Einfeld, vice-president 

i 

of advertising and publicity, was i' 

by Lichtman as the "senior partr 

merger of exploitation and sales." E 

dorsed the cooperative move as a "' 

' 

gressive step" and called upon the 

sales personnel to make scientific ? 

merchandising campaigns on every- 

Other speakers included Arthur ! 

and Edwin Aaron, eastern and wei 

managers, respectively; Herman 

western division manager; and 

Silverstone, general sales manage: 

company's international departmei' 

Murray, produced for Thor Prod' 

Bert Friedlob, megged by George 

"Snow Covered Wagons," outdoot 

• 

drama to be produced in color by 

Alperson's Alson Productions. All' 

a multiple-picture releasing cc| 

with the company. 

"Lady in the Iron Mask," which i' 

produced in color by Walter W 

Eugene Frenke and which will 1 

Hayward in one of the starring ri 

Releases from now until the be' 

the 1951-52 season also were di; 

Zanuck. They include; 

"As Young as You Feel," a come- 

Monty Woolley, written and pr 

Lamar Trotti, directed by Harmoi 

"The Frogmen," World War II d 

ring Richard Widmark and Dan; 

produced by Samuel G. Engel, 

Henry Hathaway. 

"The Guy Who Came Back," conrwith 

Paul Douglas, a Julian Bla 

duction also directed by Hathawa: 

"Take Care of My Little Girl," 

college life starring Jeanne Crair 

by Blaustein, megged by Jean N< 

BOXOFFICE 

Ji 

^

dustry Must Stop Talking 

^&out Its Difficulties' 

on Hartman, Paramount's Production Chief, Says 

3d News Is Creating a Feeling of Insecurity 

I I 

By JAMES M. JERAULD 

JE\A YORK—"This industry should stop 

Unâbiiut its difficulties. We should be 

rotii our energies to thinking how to im- 

)Te ctures. The present situation is the 

Hnre: (if things to come and not the end- 

;ared Don Hartman, new supervisor 

^....tian for Paramount, after his arrival 

re fi home office conferences early in the 

ek. 

Hie onferences were devoted mainly to 

•se iprovement plans. Included in their 

ipe AS the use of new directors, new writ- 

1 an other talent, younger players. Hart- 

10 dcrlbed these as a "new generation." 

ARii FOR NEW IDEAS 

Mor with this search he intends to widen 

lUanlready in work for seeking new ideas 

bot the technical and production activis 

olthe 

studio. 

'EccDinies can be achieved without sacriing 

iality," he asserted, "not by imposing 

em, r by cutting salaries, but by seeking 

ggesons." 

Harian said that anybody could walk 

rouf a studio and see by glancing that 

ach f the lighting equipment was oldshiod 

and obsolete. 

'Pulcizing bad news creates a feeling of 

iecu;y. Improving pictures is our probn, 

b ause people are still standing in line 

r g(3 pictures. Creators are willing to 

opei.e on economies without cutting qualr, 

bi it doesn't pay to advertise it. When 

! ta to them about using new ideas inead 

money they get excited and like it. 

'Were going to make as many new direc- 

B a I players as we can. We are looking 

t a ew generation of writers and proicersi'ho 

can speed up production and use 

lento the best advantage." 

Hanan said that under old-fashioned 

Men actors actually work in front of cam- 

's aiut an hour out of an eight-hour day. 

•piddvances are being made in scene set- 

's, t said, so that actors, with plenty of 

teaiils, can spend four hours a day before 

iffier. It results in better pictures, he said, 

Kau; scenes are longer. 

linR-DIRECTORS TO FORE 

fliri 

--directors are coming to the front, 

f PO>:ed out, and if an experienced direc- 

» " ts a cutter on the set with him he 

in hie one. 

"•f Hartman dropped in an epigram by 

'yi'>8"Big pictures are a matter of prepara- 

Hn. I; 

desperation. We are trying to spend 

"Biey on what appears on the screen." 

^" ig pictures, salaries can run to 50 

^ «; of what he described as "above the 

**" lits. and these could run up to $600,000 

'* illion dollar picture. There is an increasing 

tendency toward cutting contract 

lists and the important freelance players like 

short shooting schedules. 

It is impossible to put a ceiling on individual 

budgets, Hartman said, because of 

many unpredictable factors. 

Conditions are changing and the foreign 

market is improving rapidly. This makes 

musicals important. This type of film is 

popular all over the world and Paramount 

will produce more of them. If possible, three 

to five will be added to the production list—all 

in color. In fact, he added, the company will 

make as many pictures in Technicolor as it 

can secure commitments on. 

Shifting the emphasis to 

musicals requires 

a wide search for talent to produce them and 

the reorganization of .several studio departments. 

30 TO 40 FEATURES A YEAR 

Paramount has an important inventory on 

hand and this makes it possible to make the 

shift to music. The studio will turn out from 

28 to 30 pictures a year, in addition to any 

outside product. He said keeping the studio 

busy lowered overhead. 

In order to make it possible to use new 

talent to the best advantage Hartman said 

that he favored eliminating the so-called 

"middle" pictures. "On a low-budget film we 

can afford to gamble on the best youngsters 

and speed their development. We also can 

experiment on subject matter, if the picture 

is filmed between $500,000 and $600,000. The 

average on features this year will be about 

$1,200,000. He said that he would like to be 

able to cut the average cost to about $1,000,000 

by 195^. 

"If we give a new writer, or director, or 

new talent, or new methods a chance, it 

wouldn't be catastrophic if we should simply 

break even on the results. We cannot do that 

on high budget films." 

Paramount has no plans for producing pictures 

at the studio for television use, Hartman 

said in reply to a question. 

Don Hartman, right, meets with the 

tradepress to discuss the industry problems 

mentioned on tliis page. 

Distribution Chiefs 

Okay Film Jubilee 

NEW YORK—Sales and advertising executives 

of member companies of the Motion 

Picture Ass'n of America have approved in 

general terms the plan of the Council of Motion 

Picture Organizations to hold an industry 

advertising campaign this fall. The 

decision was reached Wednesday (13i at a 

meeting at MPAA headquarters. Member 

company presidents had previously given 

tentative approval. 

Definite details, however, will be decided at 

meetings of the MPAA advertising advisory 

council, headed by S. Barret McCormick, and 

the national distribution committee, headed 

by Ben Kalmenson, which will be held soon. 

The sales and advertising heads approved 

the same plan presented to company presidents 

the previous week. It was described by 

Ned E. Depinet, COMPO president, and 

Arthur L. Mayer, executive vice-president. It 

has been called a Movie Theatre Jubilee. 

Others at the meeting were: Walter Branson, 

Leon Bamberger, Henderson M. Richey, 

William F. Rodgers, Charles M. Reagan, 

Howard Dietz, Silas F. Seadler, Nate Spingold, 

Arthur A. Schmidt, A. Montague, Mort 

Blumenstock, Bernard Goodman, John J. 

O'Connor, Al Daff, David Lipton, Herbert 

Yates jr.. Max Goldstein. William J. Heineman, 

Austin C. Keough, Ted O'Shea, Sid 

Blumenstock, Robert J. Rubin, Robert W. 

Coyne, Charles E. McCarthy and Al Corwin. 

The film festival idea has been discussed 

widely in the last two years; most recently by 

the Metropolitan Motion Picture Theatre 

Ass'n. 

So They're Writing Off Motion Pictures 

There is a tendency in some quarters today to speak of motion pictures as though 

they were something of the past. I know 

that it is not so. A few nights ago, right 

here in Washington, I saw a motion picture which for glorious music, acting, color 

and heartwarming scenes far excels any other form of entertainment ever before 

offered or now available to the public. An industry that can produce such a picture 

—and there have been many equally good during the past year—will always be 

able to take care of itself. 

June 7,1951 

Abram F. Myers, Allied States Ass'n 

Before House Judiciary Committee 

«5XCTCE ;: June 16, 1951 II

400 THEATRES WHOOP IT 

Yes, sir! 

Four hundred theatres in the Kansas City, Salt Lalce, Oklahoma 

City and Denver Exchange territories grouped for mid-June and early 

July to launch RKO's sensational saga of hot lead and cold courage! 

...Happy showtime excitement and ballyhoo sweeping like 

across the prairies to the mountains, for the 

as the West it 

pictures! 

wildfire 

one big show as glorious 

RKO presents 

COLOR BY TECHNICOLOR^ 

D^>DCDT /^l 

CLAIRE AIDE M 

ROBERT 

t' 

RYAN TREVOR 

JACK ROBERT 

BUETEL PRESTONI! 

h 

With 

WALTER 

BRENNAN 

JOHN ARCHER I 

V LAWRENCE TIERNEYI 

V**" 

Directed by WILLIAM D. RUSSELL . Screenplay by ROBERT HARDY ANDREWS and JOHN TWIST

A GREAT ACTION SHOW! 

>',^ 

^ 

h 

'3>A'« 

/ l-'l 

\ 

»f 

' 

RADIO 

PICTURES

, 

Good News From Washington 

Junior Scale, End to Tax 

On Passes Wins an Okay 

WASHINGTON — The house ways and 

means committee Tuesday (12) approved 

the exemption of free admissions from the 

federal excise tax, and also agreed that the 

admissions levy on reduced-price tickets 

should be supplied only on the amount 

actually paid instead of on the regular 

price. Both actions had been "tentatively" 

okayed earlier on the first round of voting 

on provisions of the new tax measure. 

On Wednesday (13 1 the committee made 

final another earlier action, exempting from 

the excise tax raw stock and other film and 

photographic equipment used for business 

operations by the studios and other parts of 

the motion picture industry. 

Work on the $7,500,000,000 emergency 

revenue bill was completed by the committee, 

and the measure reported to the House 

Thursday. Chairman Robert L. Doughton 

(D., N. C.) said he hoped to get it on the 

House floor early next week and send it to 

the Senate by the end of the week. 

Key provisions of the bill include an increase 

of 12 '2 per cent in individual income 

tax rates, a 5 per cent boost in corporate rates 

and 12% per cent hike in capital gains taxes. 

The exemption of all "business cost" items 

in the film and photographic equipment field 

would apply to virtually all uses by the various 

branches of the motion picture industry, 

as well as to uses by the X-ray and other 

allied industries using film. 

An estimated $23,000,000 would be cut 

from Treasury tax receipts by this exemption. 

a substantial part of which would be saved 

by the film companies, a committee spokesman 

said. 

The rate on film still subject to the tax 

would go up from 15 to 20 per cent under the 

bill as approved by the committee, but would 

be reduced from 25 per cent to 20 per cent 

on the equipment. 

Many Variety Officers 

Renamed for New Year 

NEW YORK—Appointment of non-elective 

officers and representatives of Variety Clubs 

International for the 1951-52 period have been 

confirmed by Marc J. Wolf, international 

chief barker. Reappointed are: James G. Balmer, 

ceremonial officer; Nathan D. Golden, 

heart chairman; A. K. Rowswell, humanitarian 

award chairman; W. H. Lollier, sergeant 

at arms, and Sam J. Switow, international 

representative at large. 

International representatives reappointed 

for another year are: William Elson, H. H. 

Everett, Michael Felt, George Hoover, Elmer 

Lux, Allan Moritz, Jack Rose, Charles 

Smakwitz and Harold Stoneman. Jake Flax 

of Washington replaces Joseph Grant, Julius 

Schepps of Dallas replaces William O'Donnell 

and James O'Neal of San Francisco replace.'- 

David Bershon. 

Wolf said an international fixers committee 

had been formed consisting of Herman M. 

Levy of New Haven. Edward Shafton of 

Omaha and Ezra Stern of Los Angeles. 

Top D of J 

Attorney Going 

To L A. Investigation 

WASHINGTON—Assistant Attorney General 

H. Graham Morison, antitrust division 

chief, said Wednesday (13) that he plans to 

examine personally film industry trade practices 

in the Los Angeles area about which 

Southern California exhibitors have complained 

to the Justice department. 

Morison, who conferred recently with a 

delegation of the Southern California Theatre 

Owners Ass'n here, had notified SCTOA 

that he would send a department official to 

Los Angeles. However, since he has to go 

to the coast on business in the near future, 

he said he would look into the matter. 

Eastern Pa. Allied Unit 

Draws a Suspension 

WASHINGTON — The Allied 

Independent 

Theatre Owners of Pennsylvania has been 

suspended from National Allied for nonpayment 

of dues, board chairman Abram F. 

Myers announced Tuesday (12). The suspension 

was approved by the Allied members 

pursuant to the action taken by the board 

at the recent convention in Kansas City, 

Myers said. 

The projected suspension of the unit headed 

by Sidney Samuelson, long a leader in 

national Allied affairs, was a hush-hush topic 

at the recent board meeting. Samuelson 

did not attend the meeting, nor was any other 

representative of the eastern Pennsylvania 

unit present. Samuelson went to New York 

at the time to attend a dinner honoring A. W. 

Schwalberg of Paramount. 

The suspension marks the first defection 

in the ranks of Allied in many years. The 

Philadelphia area group, however, had not 

seen eye to eye with the national association 

on several matters lately. 

Stanley Prenosil Joins 

Crusade for Freedom 

NEW YORK—Stanley W. Prenosil, 

former 

assistant executive director of Theatre Owners 

of America, has become national representative 

of Crusade for Freedom, organized 

by Gen. Lucius D. Clay, former head of American 

occupation forces in Germany, to beam 

broadcasts into Russia and satellite countries. 

It has a station now operating in Munich and 

plans other stations. 

Crusade for Freedom was set up under private 

auspices to sell democracy to the Reds. 

It has claimed that because it has no government 

affiliations, it can speak out more 

freely. Prenosil will work closely with motion 

picture interests and banks in representing 

the group. He had considerable financial 

experience before joining TOA. 

Warner Sells Holdiii 

In Pacific NorthwesI 

PORTLAND, ORE.—Warner Bros, h 

1 

its theatre holdings in Oregon and 

j 

ington—five properties in all— althou 

' 

der the consent decree it was requ 

' 

divest only one of two theatres in Sale 

Acquisition of the theatres was ann 

by Albert Forman who, with his broth 

operates 28 indoor and drive-in thea 

the Pacific northwest as well as 16 C 

theatres in the Los Angeles area. 

L 

In the trade it was taken as an incr 

that the Warners, as a result of the c 

ment decree, may be unloading muc'i 

of its theatres and realty properties i; 

required by the decree. There has bee 1 

speculation along these lines, part 

; 

with 

, 

Lurie for the sale of their film empir; 

ings in Salem, Ore., 

Warne » 

Hoquiam and At [ 

Forman said the deal included prope,:i 

Wash. The purchase price is undisclo; 

, 

well as leaseholds. b 

In Oregon, the Formans acquired t 

nore and Capitol in Salem, the state 

purchase inclu 

The Washington state 

Hoquiam in Hoquiam; the Aberdeen 

Bijou in Aberdeen, Wash. 

1 

Forman said plans for the Orego )i 

erties call for immediate modernizi n 

far as war production board regulatii ] ] 

mit. New theatre fronts and marquef'ri 

be installed at once. 

The deal was handled by George V 

Portland attorney representing the ''rt 

theatres, and Ralph E. Lewis, repr nl 

Freston and Files, Los Angeles li' f 

which handles Warner Bros. weiOci 

transactions. 

The change in management is sM\ 

for on or before July 1. Pew fioi 

changes are planned. As far as theif 

icy is concerned, FOrman revealed 

stage facilities of both houses will 

Roadshows making the Northwest ct[ 

be booked into Salem which now ha [ 

ing area of more than 100,000. 

Utah-Idaho Ass'n DrC^s 

Public Relations Plan 

SALT LAKE CITY—A comprehen: 2 P 

lie relations program to help sell le i 

tlon picture theatre as well as cumj pr 

uct will be undertaken by the Utah-;.jith 

Idaho Independent Theatre Ass'n, iijas 

cided at a meeting of the organizaiJi h 

this week. 

The public relations firm of Cfper 

Crowe was retained as "executive 'eta 

; 

to draft the program. It will be 'sen 

to the association within 30 days en 

ITO setup will be revamped to h;We 

new type of activity. 

Ralph Trathen of Associated Ai =emi 

Co. was elected chairman of the a e'st 

with J. A. Christensen of Salt I e C 

treasurer and Hilmer George of R V' " 

the Idaho trustee and Arthur Joll< of '- 

Lake City the Utah trustee. Sam (îette 

Salt Lake City and Harry Gordor Bo f 

will be on the board of trustees a ig * 

these officials. 

14 

BOXOFFICE 

Jur 

:'^l

.ÛAL 

jhvmen'sT.R. 

"MOST UNUSUAL. 

A boxoffice bonanza."— Holly/ôod Reporter 

OFF-BEAT 

Western... Most impressive 

Pine-Ttiomas ever made." 

—Daily Variety 

"Producers took sizeable step 

AWAY FROM FORMULA." 

—Boxoffice 

OFF-THE-BEATEN TRACK. 

Exciting . . . inspiring."— Harrison's Reports 

'^«fir'«'i[ii'"îii'"*^ 

m'ium 

^«'"il[ll 

M^n- 

»(:>m ''-mm liiiiim * 

Praise Surrounding This Big-Scale 

Western Proves That PARAMOUNT 

Is Delivering -^ >ô«r 

ulune we're launching a "preview playoff" of this July release in more 

OC saturation bookings in 13 southern states. High-gear Paramount 

io,the kind that's backing ^// our new quality-quantity product, is giving 

1-u impetus to these engagements and the 1,100 already set for July. 

[y-The sooner you set your date, the bigger your cash-in 

will be.

"Never 

a 

SHOW BOAT (MGM) JULY ALICE IN WONDERLAND (RKO) AUGUST CAPT. HORATIO HORNBLOWER (WB) M.\ 

Technicolor Musicals Lead Summer Faij- 

Wide Variety of Features Being Placed in Release by 11 Companies 

By PRANK LEYENDECKER 

NEW YORK—Top feature product, with 

emphasis on color, music and action, will 

be released during the summer months by 

all of the 11 companies to offset the usual 

summer slump, when outdoor attractions 

lure a large section of the movie-going 

public. 

This is in contrast to the situation a few 

years ago when the majority of companies 

kept their stronger product until after the 

Labor day period. Last summer, exhibitors 

were able to book outstanding product, including 

"Sunset Boulevard." "Treasure Island," 

"Destination Moon," "The Flame and 

the Arrow." "Annie Get Your Gun," "The 

Men," "Three Little Words," "Broken Aitow" 

and "The Furies." Indications are that the 

coming July-August period will see equally 

strong pictures released. 

'MGM recently announced 12 high-budget 

features for release during June, July and 

August and 20th Century-Fox scheduled "the 

strongest lineup of product in its history" 

for release during July. August and September, 

according to Al Lichtman, director of 

distribution. Paramount recently advertised 

in the trade papers its July and August pictures, 

including two in Technicolor, and RKO 

also set six of its strongest pictures for release 

during the July-August period. Warner 

Bros, will release "Captain Horatio Hornblower." 

one of its "Look Forward" pictures, 

in August, with another, "Strangers on a 

Train," set for late June-early July release. 

The two others, "Streetcar Named Desire" 

and "Jim Thorpe—All American," will be held 

until September. United Artists, which now 

has the former Eagle Lion product, released 

ten pictures during May and June and will 

continue with eight for July and August. 

Universal-International will have three releases 

each for July and August and Columbia 

and Republic will also have important 

new product during the summer period. 

Eighteen of the summer releases will be 

in color, including 14 in Technicolor, two in 

Trucolor and two in Supercinecolor. This is 

one more color feature than the 17 that were 

released in the three summer months, June, 

July and August, last year. Among the Technicolor 

musicals will be: "Show Boat," "Rich, 

Young and Pretty," "Alice in Wonderland," 

"On Moonlight Bay" and "Happy Go Lovely," 

five of the most important of the year. Others 

in Technicolor will be: "Captain Horatio 

Hornblower," big action spectacle; "The 

Prince Who Was a Thief." "Flying Leathernecks." 

and "Mark of the Renegade." outdoor 

adventure films; "Passage West." "Cattle 

Drive," "Port Worth" and "Warpath," super 

westerns, and "Take Care of My Little Girl," 

a drama. "The Highwayman" and "Hurricane 

Island." adventure dramas, are in Supercinecolor. 

"Honeychile." a Judy Canova 

comedy, and "South of Caliente," a Roy 

Rogers western, are in the new three-color 

Trucolor process. 

Other musicals, in addition to the five in 

Technicolor, will be "Coming 'Round the 

Mountain," "Strictly Dishonorable," "The 

Strip" and "Disc Jockey." 

The total releases from 11 companies for 

the July-August period will be approximately 

74, including 36 in July and 38 in August. 

This total may be increased by one or two 

minor action films or westerns. With the 38 

released in June, the total for the threemonth 

period will be 112 features, compared 

to 113 in the same period of 1950. Nine of 

the 1950 total were reissues, but the 1951 

period will have only seven, all reiss.i 

20th-Fox in June. 

^ 

Broken down by companies, the u 

August releases will be: 

fei 

COLUMBIA—In July: "Sirocco," s

, 

ai 

' 

Technicolor 

' 

; 

; 

as OES TO THE RACES (U-l) JULY HONEYCHILE (Rep.) AUGUST NO HIGHWAY IN THE SKY (20th-Fox) AUGUST 

Joe). Brown. Agnes Moorehead. Robert 

ng nil Marge and Gower Champion; 

aly)i-honorable." starring Ezio Pinza 

Ian' Leigh with Millard Mitchell and 

RoUns; "The Law and the Lady." star- 

3re Garson and Michael Wilding with 

MTieMain and Fernando Lamas, and 

sa,' produced by Arthur M. Loew in 

stiring Pier Angeli and John Ericson 

Paicia Collinge, Ralph Meeker and 

rAii Garner. In August: "Rich. Young 

Prey,' in Technicolor, starring Jane 

11, \- Danione, Wendell Corey, Danielle 

ttixmd Fernando Lamas; "The Strip." 

ng lickey Rooney. Sally Forrest and 

ea Iwis; "The People Against O'Hara." 

ing ipencer Tracy, with Pat O'Brien. 

I Inn and John Hodiak. and "The 

rar t. ' starring Dick Powell with Paula 

wni Marshall Thompson and Adolphe 

ou. 

)NCRAM—In July; "Disc Jockey," an 

1 A;.sts release, starring Ginny Simms, 

ael ''Shea, Tom Drake and disk jock- 

Iron 22 key cities; "Yukon Manhunt," 

Ing irby Grant and Chinook; "Let's Go 

mg Leo Gorcey, Huntz Hall and 

lie Kids. In August: "The HighoaD.aii 

Allied Artists release in Superolor 

starring Charles Coburn. Wanda 

Irix.Philip Friend and Faire Birmey; 

)har Stampede," starring Johnny Shef- 

'Oklahoma Justice," a Johnny 

t Bivn western. 

BAJDUNT—In July: "Ace in the Hole," 

ly %der production starring Kirk Dougind 

.n Sterling, and "Passage West," a 

-Thiias production in Technicolor, star- 

Jol Payne, Dennis O'Keefe, Arleen 

htti ith Frank Faylen and Mary Ana. 

i .\ugust: "That's My Boy." a Hal 

is p.duction starring Dean Martin and 

r I*is. Ruth Hussey and Eddie Mayewit 

Polly Bergen and Marion Mar- 

I: "Iking Express," a Hal Wallis proion, 

airing Joseph Cotten. Corinne Cal- 

»nd dinund Gwenn. and "Warpath." a 

Holbroduction in Technicolor, starring 

iond)'Brien, Forrest Tucker, Dean Jag- 

Mid airy Carey jr. with Polly Bergen. 

KO KDIO—In July; "Happy Go Lovely," 

Iwecjy 

linicdr 

N. Peter Rathvon in London in 

starring David Niven. 'Vera-EUen 

-Romero; "His Kind of Woman," 

. i: e Russell, Robert Mitchum, 'Vin- 

' Ptk and Tim Holt, and "On the Loose," 

lowlrs production, starring Joan Evans, 

Wi Diiglas and Lynn Bari. In August; 

I* ''Wonderland," a Walt Disney pro- 

^^ 

1 

based on the Lewis 

Will 'lsîc; "Flying Leathernecks," star- 

! Joli Wayne and Robert Ryan, and 

^k Ijhway," starring Ida Lupino and 

Krt l-aa. 

^PU'JC— In July; "The Rodeo King and 

^"iti," starring Rex Allen; "Dakota 

Kid," with Michael Chapin and Eilene 

Janssen, and "Lost Planet Airmen." In August; 

"Honeychile," in the new three-color 

Trucolor, starring Judy Canova and Eddie Foy 

jr. and Alan Hale jr.; "Fugitive Lady," starring 

Janis Paige, Binnie Barnes and Edward 

Ciannelli; "Havana Rose," starring Estelita 

Rodriguez and Hugh Herbert; "South of 

Caliente," in Trucolor, starring Roy Rogers 

and Dale Evans, and "Fort Dodge Stampede," 

an Allan Lane western. 

TWENTIETH CENTURY-FOX — In July; 

"The Frogmen," starring Gary Merrill and 

Dana Andrews; "Take Care of My Little 

Girl," in Technicolor, starring Jeanne Crain 

with Dale Robertson, Mitzi Gaynor, Jean 

Peters and Natalie Schaefer, and "The Guy 

Who Came Back," starring Paul Douglas, 

Joan Bennett and Linda Darnell. In August; 

"The Secret of Convict Lake," starring Glenn 

Ford, Gene Tierney, Ethel Barrymore and 

Zachary Scott; "No Highway in the Sky," 

produced in England, starring James Stewart 

and Marlene Dietrich with Glynis Johns, and 

"Mr. Belvedere Rings the Bell," based on the 

Broadway hit, "The Silver Whistle," starring 

Clifton Webb, Joanne Dru and William Lynn 

and Kathleen Comegys of the stage cast. A 

special August release will be "Decision Before 

Dawn," produced in Germany, starring 

Richard Basehart, Gary Merrill, Oskar Wer-- 

ner and Hildegarde Neff. 

UNITED ARTISTS—In July; 

the first regular 

release of Stanley Kramer's "Cyrano 

de Bergerac." starring Jose Ferrer, who won 

the Academy award, with Mala Powers, William 

Prince and Morris Carnovsky; "He Ran 

All the Way," a Bob Roberts production, starring 

John Garfield, Shelley Winters with 

Wallace Ford and Gladys George; "Cairo 

Road," a British-made picture starring Eric 

Portman, and "Pardon My French," produced 

in France, starring Merle Oberon and Paul 

Henreid. In August: "Four in a Jeep," a 

Lazar Wechsler production made in 

Vienna, 

starring Viveca Lindfors and Ralph Meeker; 

"Mr. Drake's Duck." produced in England, 

starring Douglas Fairbanks jr. and Yolande 

Donlan; "Cloudburst." produced in France, 

starring Robert Preston with Elizabeth Sellars, 

and "Obsessed," from the stage hit, "The 

Late Edwina Black." produced in England, 

starring David Farrar and Geraldine Fitzgerald 

with Roland Culver. 

UNIVERSAL-INTERNATIONAL—In 

July: 

"Francis Goes to the Races." starring Donald 

O'Connor with Piper Laurie and Cecil 

Kellaway; "The Prince Who Was a Thief," in 

Technicolor, starring Tony Curtis and Piper 

Laurie with Everett Sloane, and "Comin" 

Round the Mountain," starring Abbott and 

Co.stello with Dorothy Shay. In August: "Iron 

Man," starring Jeff Chandler, Evelyn Keyes 

and Stephen McNally with Joyce Holden; 

"Mark of the Renegade," in Technicolor, starring 

Ricardo Montalban and Cyd Charisse, 

and "Cattle Drive," in Technicolor, starring 

Joel McCrea and Dean Stockwell. 

WARNER BROS.—In July; 

"On Moonlight 

Bay." in Technicolor, starring Doris Day, 

Gordon MacRae and Jack Smith, and "Fort 

Worth," in Technicolor, starring Randolph 

Scott, David Brian and Phyllis Thaxter. In 

August; "Captain Horatio Hornblower," in 

Technicolor, produced in England, starring 

Gregory Peck and Virginia Mayo with Robert 

Beatty and James Robertson Justice. 

NPA Approves 8 Hardship 

Plus Houston Variety Project 

WASHINGTON—The National 

Production 

Authority on Wednesday (13) announced 22 

actions in connection with "hardship" applications 

to build or remodel theatres under 

the NPA ban on amusement construction. 

Fourteen applications were denied and eight 

were granted during the period May 21- 

June 2. 

Also granted was permission to build a 

$173,679 boys' club building, to the Variety 

Boys club of Houston. 

Granted 

Bufialo. S. C—Drive-in, $8,000; Robert L. Wilburn. 

Fort Wayne, Ind.—Drive-in, $70,000; Vogel Building 

Co., WellsviUe, Ohio. 

Truth or Consequences, N, M —Drive-in, $26,269; 

J. Oscar Conwell, Albuquerque. 

Papaikon, Hilo, Hawaii—Theatre building, $39,605; 

Charles K. Inouye. 

Lynwood, Calif.—Theatre alterations, $15,978; Lynwood 

Theatre Co. 

El Paso, Tex.—Drive-in remodeling, $6,000; El Paso 

Drive-In Co 

Lubbock, Tex.—Drive-in, $39,500; W. O. Bearden. 

Cases, 

Alexandria, La.—Theatre and stores, $33,500; Don 

George, Inc 

Denied 

Belle Mead, N. I—Drive-in, $100,000; Dr. Julian S. 

Sachs, New York City. 

Hazelton, Pa.—Theatre air conditioning, $42,600; 

Capital Theatres. 

Miami, Okla.—Drive-in, $26,000; Coleman Theatres. 

Slayton, Tex.—Drive-in, $18,181; Childress T'heatres, 

Dallas. 

Crane Tex.—Drive-in, $13,275; Sherman L. Hart, 

Colorado City, Tex. 

Marlow, Okla.—Drive-in, $12,050; O. L. Smith. 

Atoka, Okla —Drive-in, $13,540; Thompson Theatres 

Co. 

Midland, Tex—Theatre alterations, $19,698; Video 

Independent, Oklahoma City. 

Palmetto, Fla.—Drive-in, $29,800; Jones Materials, 

Lawrenceville, 111. 

EUaville, Ga.—Theatre, $13,370; James W. Whittle, 

Blue Ridge, Ga. 

Plant City, Fla.—Drive-in, $25,000; B, B. Garner, 

agent, Talgar Theatres, Lakeland. 

Wales, Fla.—Drive-in, $25,000; Ridge Theatres, 

Lakeland. 

Omaha, Neb,—Drive-in, no value given; Herman 

S. Gould. 

Augusta, Kas.—Drive-in, stores, etc., $22,750; 

Augusta Theatre Drive-ins Co. 

xoff:e June 16, 1951 17

il 

. 

- 

Allied Heads Protest 

Republic TV Move 

NEW YORK—Allied leaders reacted quickly 

to the announcement that Republic Pictures 

was prepared to sell its old films to television. 

Trueman T. Rembusch, president, 

and Abram F. Myers, chairman of the board 

and general counsel, pointed out that the 

films would be competition for theatres and 

that an excessive number of appearances of 

Roy Rogers, Gene Autry and others on the 

TV screens would reduce their popularity as 

theatre attractions. 

Both leaders have written protests to Herbert 

J. Yates, president of Republic. 

Wilbur Snaper, president of the Alhed 

Theatre Owners of New Jersey unit, also was 

critical and predicted that members "would 

know what to do about it." 

The sale to television was protested at a 

meeting of the New Jersey unit attended by 

representatives of 70 theatres Tuesday (12). 

A statement issued after the meeting also said 

that producers must choose between selling 

to theatres and TV. 

"ATONJ recognizes TV as competition for 

the amusement dollar," the statement said, 

"but ATONJ believes TV should develop its 

own stars and make its own films. ATONJ 

objects to the use of stars on live shows and 

of films on TV." 

"It has come to our attention," the statement 

said, "that Republic has made its choice 

of customer. ATONJ is advising members of 

this fact and is quite sure that each member 

will know what to do about it." 

Rogers Signs Contract 

To Make Films for TV 

NEW YORK—Roy Rogers, cowboy star, 

will make six half-hour television films for 

the National Broadcasting Co. during July 

before starting in August on a new Paramount 

picture in which he will appear with Bob 

Hope and Jane Russell. Dale Evans, his wife 

and co-star, will appear in television with 

him. 

Art Rush, business manager for Rogers, 

revealed the star's plans at a luncheon 

Wednesday (13) given by the stars to manufacturers 

of merchandise. He also said there 

will be radio commitments. 

Rush referred to "rumors" that Hollywood 

folk are sitting on their hands instead 

of doing something about television competition. 

In rebuttal he cited 497,000 paid admissions 

in 1950 to a Rogers rodeo in Texas 

and 103,000 to another in Los Angeles, appearances 

at conventions of the Shriners and 

American Legion and an all-star football 

game, a 26-city tour which netted 167,000 

paid admissions, tieups with publications, record 

firms and clubs, radio programs on 456 

stations, TV spot announcements and production 

of six films for Republic, all resulting 

in a large increase in fan mail. 

Rogers' contract with Republic expired May 

17 after an association of 14 years and he 

is now free-lancing. Larry Kent, head of 

merchandising for Rogers, described a new 

tieup with Sears, Roebuck, which, he said, 

did a $7,000,000 business in Rogers articles 

in 1950. Also present were Evelyn Kay Koleman, 

public relations director, and Al Rackin, 

publicity director. 

He Could've Used 

A Wet Mermaid 

Detroit—It took two years but the Eastwood 

Theatre in East Detroit finally 

completed its run of "Mr. Peabody and the 

Mermaid." More than two years ago, 

Irving Belinsky was playing the U-I picture 

when his theatre burned down. He 

didn't get in his scheduled Thursday 

Friday playdates. After rebuilding, he 

wanted to rebook the two days he had 

already paid for but couldn't get together 

with U-I on the deal. 

He finally booked it for last week—and 

the house caught fire again. 

Damage, estimated at $10,000, was confined 

chiefly to the attic between the 

roof and ceiling over the offices, with 

actual damage to the theatre less than 

first feared. The house was back in operation 

48 hours later last Thursday. And 

Mr. Belinsky finally played "Mr. Peabody 

and the Mermaid" on a scheduled Thursday 

and Friday. 

Neighborhood 'Firsts' 

Click in Cleveland 

CLEVELAND—Something is happening in 

Cleveland. Something that might be the shadow 

cast by coming events. It is the status 

of the downtown first run house versus the 

first run de luxe neighborhood house. 

Last week the Fairmount, the ne plus ultra 

of modern movie palaces, played the first 

Cleveland showing of "So Long at the Fair." 

Preceded by a good newspaper advertising 

campaign, the picture stacked up a very fine 

gross and was held eight days. The Fairmount 

is a 1,600-seat house located in the 

exclusive Shaker Heights residential area. 

Encouraged by the results scored by "So Long 

at the Fair" at the Fairmount Theatre, Jack 

Essick booked "My Brother Jonathan" first 

run at his equally de luxe Maryland Theatre 

on Mayfield road, another good residential 

area. This picture also did better than average 

business. 

Results of these two experiments have got 

local exhibitors guessing. Questions they are 

asking: Is there a possibility that some day 

pictures will be shown first run in all top 

neighborhood situations? That the day of the 

downtown exclusive first run is over? Even 

that the day of the downtown house is over? 

Nobody ventures an answer. But it is now 

a fact that at least some first run pictures are 

available to some neighborhood houses. 

With all pictures now available in an open 

market, some theatremen here foresee the 

day when all of the downtown houses adopt 

a double feature policy and when top first run 

product will go to the highest bidder, be he 

downtown or neighborhood theatre owner. 

There are others who contend that a downtown 

showcase is indispensable for successful 

subsequent runs and that any change 

will be one of degree, not kind. 

Foreign Business I] 

Rise Is 'Sizeable' 

NEW YORK—A marked 

upturn 

i 

in foreign business done by U.S. fil 

gone a long way in offsetting losses 

through currency devaluation, accor 

John G. McCarthy, vice-president of 

tion Picture Export Ass'n. He would i 

mate the amount of the increase bul 

was very sizeable. His statement foUi 

a few days a similar one made by 

Balaban, president of Paramount. 

McCarthy recently returned after 

! 

week trip abroad. He gave partial c 

improved business overseas to the I 

plan and other U.S. aid. He said this 

is following an "enlightened politi 

economic policy" in dealing with 

nations, and that reports that our 

not being appreciated abroad were s: 

accordance with a "line straight frc 

cow." 

MORE COOPERATIVE TALKS 

"The foreign market is a great s 

strength at a time when there is s 

t 

prehension here." he said. "As ci'ir 

strengthen, we of the MPEA try to vi 

' 

' 

and increase the flow of dollars to H( w 

The visits of foreign film men to th(J.£ 

guests of MPEA have done much tciit 

stage for the amicable talks I had )r 

and they served to clear up muct )r 

misinformation about the U.S. marl ' 

McCarthy said that in negotiatii' i 

western Germany MPEA insisted th; ;h 

per cent quota apply to all German 'Oi 

and not just new films. He said thei 'a 

mention of remittances in negotiat is 

' 

cause ECA guarantees recovery of so fi 

and he did not think it advisable ' i 

the matter at this time. 

I 

In Holland, McCarthy asked for mi 

portional representation for the 5. 

dustry and as a result the local War I 

and RKO representatives have bee :Ie 

to the film organization there. In F ce 

main campaign is to obtain more lb 

permits. 

McCarthy did not want to discus nUl 

negotiations with Spain except to j? 

they included an effort to end pr ,ee 

in import permits. Spanish produ' j, 

are allotted them by the govern|nt 

sale, were charging as high as Oft 

pesetas for a permit until U.S. c' pa 

stopped bidding for them. The bid v e 

with no takers, is 750,000 pesetas, '('ire 

54 to a dollar. After permits areiita 

there are taxes and dubbing costs..[0 

films are now going into Spain. Th ou 

imported 57 last year from the U.£ nc 

together released 80 U. S. films. 

FTC OKAYS ITALIAN PACT 

Negotiations looking toward a n'je 

tance pact were begun by McCarth.n 

. 

don, with MPEA maintaining it M 

titled to full convertibility. He sai' iro 

tion had begun to pick up under b 

clauses of the current pact. 

McCarthy said he had cleared le^ 

Italian agreement, which includes it« 

Italian production, with the Fede 

Commission because he wanted no Sî 

that there was anything improper 30t 

The FTC has approved it. 

^ 

H 

18 

BOXOFFICE 

Jul 16,

. 

! 

leres 

:W 

MILE 

Sithe 

idustrys 

ace!. . 

"20th has the 

makings of a 

Film Festival 

all 

"^th. 

ônj, ing. Of 

its^ôwn!'* 

Ând the smile 

passes the Ammo 

HALF ANGEL 

Technicolor 

That "Farmer's Daughter" team — doing 

'jthat "Farmer's Daughter" business! 

eep growing as 20th 

keep boxoffices booming 

THE 6UY WHO CAME BACK 

Douglas plus Darnell plus Bennett — a 

great exploitation picture that will keep 

'em coming back for more! 

W« CARE «f «y _UTni GIRL 

„o HIGHWAY ta tfce SKY 

K 

Technicolor 

|"he great best-seller.. .plus Look, McCall's, 

Seventeen and Coronet have already told 

and sold it to 50,000,000 Americans! 

THE FROGMEN 

You've never played anything like this 

one! The thrilling story of Uncle Sam's 

Underwater Commandos! 

Nevil Shute's startling novel! The year's 

most amazing cast — tops in suspense! 

THE SECRET of CONVICT LAKE 

To take its place among the great dramas 

of the primitive West! True and tremendous 

in its man-woman story of power and 

passion 

MR. BELVEDERE RINGS THE BELL 

Happy chimes are here again! Ring up another triumph for that Belvedere man! 

ire's No Business Like Business! 

CENTURY. FOX

ii;i 

7Ke«t €ut€t Sv€Ht^ 

Bad Judgment? 

TXÂS this week the proper time to 

demonstrate that theatres can stage 

exclusive broadcasts? 

And was the subject chosen—the Joe 

Louis-Lee Savold fight—the best material 

for the test? 

Let's look at the reactions. Some radio 

writers slanted their stories to make it appear 

that the public was being robbed of 

something in which it had a vested interest. 

Nonsense, of course, but it is just as 

well to point out that the Federal Communications 

Commission is sensitive to political 

pressures, and members of Congress 

are ready to leap to the "defense" of their 

constituents. 

Hasn't the FCC said repeatedly that the 

"public interest" is its only guide and that 

it is opposed to anything that looks faintly 

like monopoly? This industry is about to 

present a plea for assignment of wavelengths 

to theatres and approval is about 

to be sought for a merger of United Paramount 

Theatres and American Broadcasting 

Co. Both of these moves will be 

based on the assertion that they are In 

the public interest. 

The Louis-Savold, as a test for the theatre 

drawing powers of a sporting attraction, 

wasn't worth the effort of arranging 

for the wire service. Big television advertisers 

shied away from it. 

The decision to put it into theatres was 

hurried. Some theatres with TV projectors 

found they couldn't get time on either 

the coaxial cables or microwaves for the 

simple reason that the big broadcasters 

had the time under contract. 

All exhibitors know that some big event 

will come along eventually to demonstrate 

the boxoffice power of TV in theatres. It's 

a fixation with them founded on the 

memory of what "The Jazz Singer" did to 

the picture business while sound was in the 

experimental stages. 

In the meantime some of the TV enthusiasts 

are trying to stimulate theatre 

installations on the theory that it will add 

weight to their FCC pleas. 

The competitive maneuvering, what with 

color, Phonevision, Telemeters, Skiatron. 

receiver over-production and a few other 

things in the background, has the TV industry 

in a state bordering on hysteria. 

And it must be admitted there is no lack of 

excitement in film circles. 

While this situation prevails it might 

be desirable for film men to hesitate before 

throwing their weight around and trying 

to demonstrate either to the TV interests 

or the public at large that it can out-bid 

advertisers for air programs. 

Raibourn Speaks 

DAUL RAIBOURN concentrated some interesting 

statistics into three paragraphs 

at the last luncheon of the American 

Television Society. 

"The amount of brow-sweat the American 

public is willing to pay for the pleasure 

of TV must be classified as an economic 

marvel," he said. "During the less in- 

20 

By JAMES M. JERAULD 

flationary, but more stable time of the 

1920s, when peak periods of prosperity 

shoved the annual income up to 60 to 80 

billion dollars a year, only about two per 

cent of that income could be traced to 

what is popularly known as amusement. 

"Today, with the national income in 

excess of 250 billion dollars, the families 

that have TV sets seem willing to pay two 

per cent of their income for TV alone. 

"The family unit with an average income 

of $5,000 a year incurs a TV cost for set, 

servicing, obsolescence, incidentals and 

programs, of more than a hundred dollars 

a year. 

"The cost of electricity alone for a set 

where there are children in the house will 

run in the neighborhood of $15 per year, 

which, in itself, is half what the average 

family spent on the movies' palmiest days." 

Divestiture 

HNYBODY who tries to follow the progress 

of theatre divorcement without 

inside advance knowledge of what is happening 

will have a full-time job on his 

hands. Warner divorcement Is under way 

piecemeal. Twentieth Century-Fox theatre 

disposals have been under way for 

some time. Paramount has its huge task 

nearly completed. RKO is still battling in 

the courts. 

There will be no surprise if some new 

circuits with new leaders emerge in coming 

months. It isn't likely that many of the 

regional groups will dissolve into what is 

usually referred to as independent operations. 

Too many exhibitors are thirsting 

for buying power. 

Foreign Outlook Better 

THE decision of the French government 

to remove control from remittances of 

film income to this country may prove to 

be more important than it seems at first 

glance. Negotiations with Great Britain will 

be resumed next month and the American 

distributors will press for fuU convertibility 

of their funds. If London should agree to 

this it would have an immediate effect on 

controls in the rest of the sterling area, the 

most important parts of which are Australia. 

New Zealand and the Union of 

South Africa. 

The exchange situation has been improving 

in many places as Barney Balaban, 

president of Paramount, told the stockholders 

at their last meeting. 

The industry will have a long way to go 

to get back to the pre-World War II income 

level, but step by step gains are all 

to the good. Universal-International is 

doing the biggest foreign business in its 

history. 

Schine Campaign Gains 

THE SOHINE circuit campaign against 

"Home-I-Tis" is attracting widespread 

attention. 

Inquiries from the entire length 

of the Atlantic seaboard and from many 

inland points are rolling into the Schine 

home office at Gloversville. 

WangerinS-YearDdl 

With Allied Artists; 

HOLLYWOOI>—With Allied Artist; jn( 

m 

a syndicate headed by Elliot Hyman, e 

' 

motion picture Im 

cier. jointly pro in 

the monetary bs'nj 

Walter Wangerjet 

eran production ec 

j 

utive, is to mak'.n 

deliver a minim c 

three pictures ai 

', 

al 

ly for AA releas'lui 

ing the next I're 

years. 

The Wanger .Qi 

supplied with a $1)0 

000 production 

Walter Wanger 

m 

will begin opeiur 

immediately, with "Flat Top," , 

to be ic 

in color with U.S. navy cooperation, ;'ec 

uled to launch the program. 

—in 

In addition to his AA commitment, V g( 

association with Eugene Frenke— j 

to produce "The Lady in the Iron Masj f( 

distribution by 20th Century-Pox on iti'|5; 

52 schedule. \i 

Wanger, commenting on the AA Ijio: 

stressed his firm belief that "the pu^l 

shopping for entertainment and will > 

wherever they find it," and added that (Ja 

"more than ever before, the maximum r 

tertainment values must reach the sort ' I 

]'• 

each dollar spent." 

Steve Broidy, president of Monogral'A 

hailed the Wanger commitment as a o 

toward stemming the "recent curtailm;; 

independent production," which he b)Mi 

." 

a "serious problem in the exhibition fi 

British Kinematograph 

Honors Herbert Kalmusi 

LONDON—Dr. Herbert T. Kalmus.vei 

dent and general manager of Tech;bl 

Inc., and chairman of the board ? t 

British affiliate. Technicolor, Ltd., ha )e 

granted an honorary fellowship by the iti 

, 

Kinematograph Society. This is the '.'*h 

honor the Society bestows. 

Other honorary fellowships were f^nt 

to; Sir Sidney Harris, president of the 38 

of Film Censors, and Ernest R. Blake, pi 

chairman of Kodak, Ltd. 

Dr. and Mrs. Kalmus are now tourinrSt 

' 

land and Continental Europe. 

. i\ 

Re-elect Para. Officers I 

NEW YORK—All officers of Paril,'3ii 

were re-elected and Arthur Israel waîdi 

tionally elected assistant secretary at t 

1 

ing of the board of directors Monday 

Re-elected were: Barney Balaban.ure 

dent; Adolph Zukor, chairman of the ai 

Stanton Griffis, chairman of the ex it: 

committee; Y. Frank Freeman. Au: i 

Keough. A. W. Schwalberg and Fai R< 

bourn, vice-presidents; Fred Moh.ar 

treasurer; Keough, secretary; Russell t 

Jacob H. Karp and Louis A. Novins, aj^te 

secretaries. 

Declares 50 Cents Dividend 

NEW YORK—The board of direc s 

Paramount Pictures Corp. has decl !d 

quarterly dividend of 50 cents per sl'e 

common stock payable June 30 to ho rs 

record June 22. 1951. 

ei 

•«' 

1) 

BOXOFFICE June 

li

Ij 

For the first time in film history, 

a picture is launched 

with an "Oscar" (awarded 

for "Best performance by an 

Actor") prior to general release! 

He was three musketeers 

in one—and one lover in a 

million! The screen's greatest 

swordsman, romantic 

poet and leader! 

Immediately following the 

special selected roadshow 

exhibition playdates, 

'CYRANO" is now ready for 

general release and FOR THE 

fIRST TIME AT POPULAR 

PRICES! 

More than $1,000,000 

worth of advance public 

penetration achieved 

in not one but FIVE 

pre-selling 

campaigns in 

advertising, publicity and 

promotion — far in 

excess 

of any film in motion 

picture history! 

.3^ 

STANLEY 

iiya 

KRAMER'S 

production 

de Bergerac 

JOSE FERRER ClfrCltlO 

co-starring ^^^ de Bergerac 

MALA POWERS with Wilham Prince • Morns 

Carnovsky • Ralph Clanton • Produced by Stanley Kramer 

Directed by Michael Gordon • Screenplay by Carl Foreman 

Associate Producer George Glass • Music by Dimitn Tiomkin 

Because . . . it's Released thru UA

— 

— 

' 

>S| EVIEWING upcoming product generiwf 

ates the thought that the summer and 

early fall months of 1951 may well 

prove to be the temporal guinea pigs that 

will either substantiate or discount some of 

the many opinions that are being projected 

regarding what's wrong with the motion picture 

theatre business in America. 

Those theories have been too widely expressed 

to require much amplification here. 

From many exhibitors have come bleats about 

paucity of top-flight product; from producers 

the countering accusations that theatremen 

have become indifferent and no longer apply 

to their business the showmanship of former 

years; from all branches of the industry the 

idea that the big, bad bugaboo is television: 

from assorted experts the thought that theatres 

have priced themselves into declining 

revenues; while still other diagnosticians hold 

that the overworked policy of reissues was 

a big factor in alienating the public against 

motion pictures; and so on, ad infinitum. 

Regardless of how much logic there may 

be in any of the analyses—and there possibly 

is a modicum of sense in all of them 

there is no gainsaying that the fans have 

become hypercritical of films, the people who 

make them and the show houses in which 

they are exhibited. There is no dodging the 

fact that there is a lost audience which must 

be regained if film business is to enjoy the 

popularity and prosperity that once was its 

happy lot. 

On the soon-to-be-released dockets is a 

concentration of product that, from any perspective 

of evaluation, is qualified to go a 

long way toward winning back that lost audience. 

It is doubtful that at any time during 

the past several seasons have there been 

so many truly good pictures approaching distribution 

at the same time. 

Rating first consideration — because they 

represent quantity as well as quality—are 

the big four over which Warner Bros, are so 

justifiably and loudly thumping the tub. They 

include "Jim Thorpe— All American," a biography 

of the great Indian athlete, with Burt 

Lancaster in the title role; "A Streetcar 

Named Desire," a picturization of Tennessee 

Williams' Pulitzer prize play, co-starring 

Vivien Leigh and Marlon Brando; Alfred 

Hitchcock's "Strangers on a Train," a suspense 

drama in which Farley Granger, Ruth 

Roman and Robert Walker are toplined; and 

"Captain Horatio Hornblower." which the 

Warners filmed in England with Gregory 

Peck and 'Virginia Mayo as the headliners. 

Contributions from other companies to the 

impressive over-all ensemble of top-flight 

photoplays are comparably meritorious and 

are too numerous to list in limited space. 

There's 20th Century-Fox's "The Frogmen," 

a vivid story of the U. S. navy's underwater 

demolition squads during World War II, with 

Richard Widmark and Dana Andrews; 

MGM's new and glittering version of the 

hardy stage and screen perennial, "Show 

Boat," in which the cast toppers are Ava 

Gardner, Howard Keel and Kathryn Grayson; 

the same studio's "Excuse My Dust," nostalgic 

comedy of the early horsele.ss carriage 

era, starring Red Skelton; Paramount's "Ace 

22 

in the Hole," a dramatic offering with Kirk 

Douglas in the top role; "That's My Boy," a 

collegiate comedy produced by Hal Wallis for 

Paramount release and featuring the currently 

hot Jerry Lewis-Dean Martin team; 

RKO Radio's "Happy Go Lovely," a backstage 

musical filmed in England with a predominantly 

American cast including Vera- 

Ellen, David Niven and Cesar Romero. 

Additionally there are several other features 

which have not as yet been tossed to 

the reviewers for appraisal but which are 

comparably as promising. Among them 

space limitations preclude a complete list; 

"David and Bathsheba" and "Decision Before 

Dawn," both from 20th Century-Fox; 

Paramount's "Detective Story" and "A Place 

in the Sun"; several from MGM, including 

"An American in Paris" and "The Law and 

Lady Loverly"; RKO Radio's "Flying Leathernecks"; 

and Universal-International's "Bright 

Victory," to name a few. 

Returning for a minute to the above-listed 

experts and diagnosticians. Regardless of the 

school of thought to which they belong, they 

seem to be unanimous in one opinion, to wit, 

that good pictures, intelligently merchandised, 

can still garner grosses that prove 

profitable for every branch of the industry. 

In the product referred to herein lies a 

practical opportunity to put that opinion to 

the acid test, and on a more general scale 

than has been the case in many months. 

And at the same time, an opportunity—one 

of measureless importance—for the industry 

to reestablish public confidence in films, to 

win back much of its lost patronage. 

But such accompli.shment requires something 

more than the good pictures about 

which there has been so much controversial 

palaver, and which are now on the firing 

line in noteworthy quantities. 

That something more is showmanship— all 

the way down the line. For distributors and 

their sales, advertising and publicity personnel 

there is the obvious and crying need of 

going all-out to impress, and forcefully, the 

nation's showmen with the magnitude and 

significance of their opportunity — so that 

those showmen may be stimulated into carrying 

the message of better pictures to the 

public, with comparable enthusiasm and intensity. 

Furthermore, the opportunity is magnified 

as concerns season. Courageously and wisely, 

the major companies are making the aggregation 

of better pictures available during the 

summer and early autumn months, while 

formerly policies often prescribed that such 

outstanding films be withheld for colder 

weather. They will be released during a time 

when competition from radio and video is at 

its lowest ebb, when the air conditioned coolness 

of modern theatres holds patron appeal. 

So, the situation sums up as a ringing 

challenge to every man in the distribution 

and exhibition departments of the motion 

picture business, a challenge which if not 

met with wisdom and fortitude—and a few 

extra shekels judiciously spent in additional 

exploitation and advertising, within the trade 

and to the public—may be a long time in 

again presenting itself. 

TOA Meeting Plaij 

Now on a Schedul I 

NEW YORK—Preparations for ', 

national Theatre Owners of America 

I 

tion at the Hotel Astor have been pi 

definite schedule, with all members 

general committee acting as chairmer 

committees. 

A brochure for selling booths in th 

show mailed a week ago brought clo 

inquiries for space reservations. Pu 

and erection of booths has been put ii 

of the Ivel Corp. of New York. In 

protect companies renting booth sp 

general committee has announced 

booth space will be rented in roomi 

Hotel Astor and distribution of literinon-renters 

will be barred. 

Another brochure which will be ir 

all exhibitor-members of TOA will s 

details and information, registratii 

hotel reservation applications, progi 

both the business and entertainm 

tures. When this has gone out co 

and hotel reservations will be aocepte 

committee. 

Miss Winifred Cutler of Dallas, 

had long experience in handling co 

arrangements, will supervise the del 

will make her headquarters in the 

fice in the Paramount Bldg. 

Hotel reservations will be spreat 

four hotels—Astor, Edison, Paramc 

Piccadilly—so that requests for vari 

of accommodations can be filled. 

United Artists Acquirt 

Two More for Releas 

NEW YORK—United Artists has qi 

two more features, "Four in a Jeep" i| 

Defiance," for release in the late si n( 

fall, according to Arthur B. Krim, » 

] 

"Four in a Jeep" was produced i j'ii 

by Lazar Wechsler, who produci,, 

Search" and "The Last Chance" flM 

Leopold Lindtberg directed and Vivf' I 

York in mid-June, in advance of th ;ei 

fors and Ralph Meeker are starr,; 

Defiance" is being produced in Ai ni 

Frank Melford for Ventura Picti 

• 

Dane Clark and Ben Johnson sta d 

Peter Graves featured. 

X 

In addition to "Pour in a Jeep,'iÂ 

three other foreign-made pictures t fi 

release. They are: "The River," pvf ct 

India: "Another Man's Poison," nd n 

duction in England, and "The'Ji 

Queen," now being produced in Afri;^^ 

UA plans simultaneous openings ij 

in a Jeep" in Paris, London. Berlin ^d 

release August 24. 

Lucullan Banquet, T< a 

Tabiola' Stunt at N.VK 

NEW ORLEANS — A Lucullan :« 

Antoine'o with Mayor deLesseps io" 

and Jules Levey, producer, and all 2 < 

guests wearing Roman togas was f 

light of an exploitation campaigi ?" 

here by the United Artists publicifle) 

ment for the opening of "Fabiola'un 

The stunt was handled by Murray i 

Acme covered it with a fuU-pa, " 

and there was general newspaper 've 

The banquet featured "slave" girls,, rea 

gladiators, lion cubs and roast suck ? I 

BOXOFHCE 

Jul 16. 

"

. . Cummings 

. . Kirk 

*i¥oUtft(/tMd êîant 

Republic Lists Features 

In High-Budget Class 

With John Ford launching "The Quiet 

Man," starring John Wayne and Maureen 

O'Hara, in Ireland, Republic 

is proceeding 

with one of its most 

ambitious schedules of 

high-budget ventures. 

Completed and in the 

cutting rooms are 

"Wings Across the Pacific," 

produced and 

directed by Allan 

Dwan with Wendell 

Corey and Vera Ralston 

toplined, and 

"The Sea Hornet," a 

Rod Cameron vehicle 

on which Joseph Kane 

was the producer-director. 

Kane's next will be 

John Ford "The Iron Master," 

story of the discovery of vast iron ore deposits 

in the Mesabi range of Minnesota, while 

Jack E. Baker, the studio's production chief, 

also has handed a top priority to "Where 

Are We Going?" film version of a novelette 

by Martha Cheavens. They will be followed 

by "Fair Wind to Java," maritime adventure 

and a sequel to "Wake of the Red Witch," 

one of Republic's most successful releases two 

seasons ago; "The Alamo," which John Wayne 

will produce and direct and in which he has 

the starring role: an untitled, "secret" war 

project being written by Kenneth Gamet for 

Producer-Director John Auer; "Hoodlum 

Empire," an expose of racketeering and gangsterism 

by Bob Considine, which also is on 

Kane's schedule, with Bruce Manning preparing 

the script; and a Judy Canova starrer 

in the new three-tint Trucolor, "Oklahoma 

Annie." 

T-wo Biographical Subjects 

Bought by Filmmakers 

Biographical subjects appeared to be whetting 

the filmmaking appetites of the movie 

moguls as two such properties were disposed 

of for preparation as upcoming features. 

Stephen Slesinger, TV producer of "Red 

Ryder" and other comic strips, bought "Mr. 

Pepperpot," an original by Charles Boykin, 

former sports writer, and based on the career 

of Hughie "Ee Yah" Jennings, one-time 

manager of the Detroit Tigers baseball team. 

Slesinger plans it as a theatrical release . . . 

To MGM went the rights to the life story of 

Marjorie Lawrence, Australian farm girl who 

became an opera singer, was struck down by 

polio and overcame that handicap to make a 

recent and successful comeback. The film, to 

be titled "Interrupted Melody," will be produced 

under Leo's banner by Jack Cummings 

. also drew the productional 

assignment on another MGM purchase, 

"Mexican Village," a novel by Josephine 

Niggli. It will be filmed partly on location 

below the border. 

Seemingly endless are the variations devised 

by story-tellers on the Little Big Horn 

massacre of Gen. George Custer and his 

cavalrymen. Now 20th Century-Fox has added 

24 

By 

IVAN SPEAR 

to its .schedule "Mounted Patrol," a Saturday 

Evening Post serial by Garnett Weston, 

which drags the Royal Canadian Mounted 

. . . Also in the outdoor 

Police into the situation. The mounties, it 

seems, had a passel of bloodthirsty Cree 

Indian."; to cope with when the redskins 

crossed the border into Canada after the 

Little Big Horn affair. Handed the production 

reins was Samuel G. Engel, with Gary 

Merrill and Debra Paget given the top casting 

assignments 

category is the purchase of "The Revenger," 

an original by Dan UUman, by Vincent M. 

Fennelly, who will schedule it as the second 

starrer for Wild Bill Elliott in a batch of 

from four to six annually for Monogram 

relea.se. 

Joseph Kaufman to 

Produce 

Joan Cra-wford Starrer 

On the independent front: 

Producer Joseph Kaufman is about to flip 

the .switch to launch "Sudden Fear," film 

version of a suspense novel by Edna Sherry, 

having booked Joan Crawford for the starring 

role therein and David Miller to direct. 

It's being scenarized by Frank Partos, but 

distribution arrangements have not been set. 

La Crawford, who also has commitments 

with both Warners and Columbia, last appeared 

in "Goodbye, My Fancy." for the Burbank 

studio, and in "Harriet Craig" under 

the Columbia aegis. 

Meantime Writer-Director Paul Garrison 

and Howard Mollring. the latter functioning 

in the producer spot, organized Aries Productions 

with an initial schedule of three 

features for an unannounced release. Slated 

for an early start is "Blood Acro.ss the Border. 

" which will be followed by "The Innocent 

Killer." Garrison, who has been active 

in TV production, is penning the scripts and 

will direct. 

Three-Wa'v Deal Arranged 

For 3 Cardinal Films 

An exclusive deal to produce, direct and 

write three films for Harry M. Popkin's 

Cardinal F>roductions has been inked by 

Clarence Greene and Russell Rouse, who 

collaborated in producing, megging and 

scripting the recently completed "The Well" 

for the Popkin organization. 

First to go into work will be "The Thief." 

Of the three pictures on the slate. Rouse will 

meg "The Thief" and one other, while Leo 

Popkin. who co-directed "The Well." will 

pilot the third. 

"The Well." starring Richard Rober. originally 

was earmarked for distribution by 

United Artists, but release plans have not 

been definitely finalized. 

Options of T'wo Directors 

Hoisted at 20th-Fox 

It was option time at 20th Century-Fox 

for two megaphonists. Robert Wise and Roy 

Baker, both of whom were hoisted for another 

year. Baker recently checked in from 

London after piloting a Tyrone Power starrer. 

"I'll Never Forget You." for Producer Sol C. 

to the Jerry Wald-Norman 

Siegel . . . Added 

Krasna writing stable at RKO Radio was 

Norman Kotkov. former New York World- 

1 

and the Night and the Music" /1 

Opposites in Castir's 

At Two CompaniesI 

Recently, and to the probabl 

of the acting colony and the tale; 

representing Hollywood's thesp 

Stanley Kramer Co. revealed thi 

its upcoming ventures for dis 

through Columbia — titled "1 

Poster"— will have only two ca 

bers. 

That such technique is not di 

into a trend is noted, however, i 

rent and diametrically opposite c 

from MGM in reference to an i 

biggie. "The Plymouth Adventure 

personally supervised by Bore 

Leo's vice-president in charge of 

tion. the film story of the Pilg 

thers—as penned by Helen Deuts 

for a roster of 102 passengers ab 

Mayflower, plus the ship's capt 

eral crew members and citizens i 

outh. England, where the voyag 

The recruiting of these player: 

has begun, several months in ac 

the scheduled starting date of "T 

outh Adventure." because of thf 

tude of the assignment. At ( 

Spencer Tracy. Deborah Kerr. V: 

son and Nancy Davis were annot 

leads, with William A. Wellman 

the directorial chore. The opus 

on a historical novel by Ernest 

Telegram columnist and writer 0;1E 

fiction. 

\ 

Dale Robertson to Play ?( 

In 'Lydia Bailey' for Forij 

Tyrone Power's refusal to sta -n 

Fox's "Lydia Bailey" and his subsifei 

pension brought with it a reshufi)ig 

signments at the Westwood studio, (âl 

ertson was withdrawn from the ci.o 

Power role 

in "Lydia Bailey," andfoi 

houn took over the Robertson h 

"Music." co-starring with Susan H.î 

Audrey Totter is the title-roler i Li 

"FBI Girl" . . . Teresa Wright '\ 

with Cornel Wilde in "California:^] 

at Columbia . 

Douglas ;J 

topliner in Warners' "The Big Tre'_" 

of the California redwood countryi.i 1 

duced in Technicolor. It is Doug^' 

straight action assignment, since i-O 

cently completed "Along the Grea _'ii 

sagebrusher. for the same studio, t 

Sam Ledner to Paramorit 

As Music. Dance Direct 

Following the studio's recent am ni 

that its future .schedule will in df 

tunefilms than heretofore, Para'iu: 

signed Sam Ledner as a music an( ai 

ordinator, working out of the prc^^ti 

partment. He previously had be( a 

supervisor on the lot—from 194( o 

and recently was with RKO Radi 

ert L. Lippert signed Stephen 

; 

novelist, playwright and scenarist, 3 

pictiu-e commitment calling for h t 

and direct. The first, about delin,^r 

dren, will go into work early th fi 

will be followed by a yarn about|*| I 

pathic gal. 

ni 

BOXOFFICE 

Ji 1

BOXOFFICE 

BAROMETER 

This chart records the performance of current attractions in the opening week of their first runs in 

the 20 key cities checked. Pictures with fewer than five engagements arc not listed. As new runs 

ore reported, ratings are added and averages revised. Computation is in terms of percentage in 

relation to normal grosses as determined by the theatre managers. With 100 per cent os 

"normal," the figures show the gross roting above or below that mork. 

O 

< 

K, (itello Meet Invisible Man (U-I) 100 100 100 130 150 125 200 85 120 95 100 80 110 140 125 185 100 120 ^1 

nils uf Olilalionia (Col) 104 110 85 100 60 175 130 90 95 100 85 105 92 95 110 55 165 120 104 

thOreat Divide (WB) 85 110 80 100 100 100 80 115 130 90 99 

nttint With Danger (Para) 100 100 90 90 80 90 90 80 105 90 95 105 125 125 100 98 

r.ind (Rep) 100 85 IPO 80 100 100 110 90 86 93 105 100 160 101 

Ittalion (Mono)

' 

- 

' 

TESMA Members Are Hit 

By Government Red Tape 

NEW YORK—Government price control 

pressure is proving expensive to manufacturers 

in the theatre equipment and supply 

fields because of the amount of work involved 

in wrestling with government bulletins, according 

to Oscar F. Neu, president of the 

Theatre Equipment and Supply Manufacturers 

Ass'n and head of Neumade Products 

Corp. Regular staffs are overworked and expensive 

outside help has to be engaged, he 

said. 

"The extra expense we have been obliged 

to bear to meet the new regulations has given 

us all quite a beating." Neu said. "It 

looks to me as though the government should 

have made some provision for this expense, 

especially since the product we sell goes into 

a highly specialized field which has little to 

do with the cost of living and might easily be 

exempted from these regulations." 

Government bulletins say the price control 

plan is intended to return prices to "the 

pre-Korean level" and that "at least a mod- 

HALLMARK 

PROFIT-MAKERS 

HALLMARK PRODUCTIONS M 

-AiiffreQ^&es: HALLMARK BLDG. 

WILMINGTON, OHIO 

"SfWireA OAfeas; BEVERLY HILLS • CHICAGO 

CLEVELAND • TORONTO • MEXICO CITY 

AUCKLAND • HONGKONG • CALCUTTA 

KARACHI • ATHENS • CAIRO • PARIS 

erate reduction of average wholesale prices 

is expected." The TESMA president commented 

that there have been no sharp price 

increases in his field which are directly related 

to the Korean emergency, and that he 

knew of few price increases in the field generally. 

Neu said that beginning with "Manufacturers 

General Ceiling Price Regulation, Ceiling 

Price Regulation 22, Title 32A—National 

Defense Appendix," dated April 25, 1951, the 

manufacturers now have at least half a dozen 

printed bulletins which require them to provide 

information on which a pricing formula 

for their products may be based. He said the 

bulletins run into thousands of words printed 

in six and eight-point type, that the first 

consisted of 23 pages broken down into 51 

sections, the second consisted of 15 pages in 

50 sections and the third of four pages in 

seven sections. 

Information must be filed with the Office 

of Price Stabilization by July 1 and calls for 

office records covering all phases of the manufacturer's 

business during a specified period 

more than a year ago. All costs, including 

material, labor and overhead, and all selling 

prices are involved. 

"There have been repeated calls on our 

lawyers for their help in interpreting the regulations, 

which seem to be changing almost 

from day to day," Neu said. "Key men in our 

organization have been obliged to spend a 

great share of their time for weeks in 

searching office records to the exclusion ol 

their regular duties. Outside accountants and 

auditors have been called in. It would be 

hard to say just what all this has cost us, but 

it has been a lot of money." 

Make Theatres Inviting, 

Neu Advises Exhibitors 

NEW YORK—Exhibitors should buy equipment 

now, unless they are willing to run the 

risk of not being able to later, according to 

Oscar Neu, president of the Theatre Equipment 

and Supply Manufacturers Ass'n. By 

doing so. not only will they not have to 

worry about the futiu-e, but they will make 

their houses more "inviting," Neu said. 

"Some theatres," Neu said, "are not as well 

kept as they could be. Dirty drapes, uncomfortable 

chairs and old equipment make theatres 

uninviting and keep audiences away." 

Manufacturers are in a position, at the 

present moment, to supply most equipment 

items, he said, but if there should be a rush 

not everyone could be satisfied. 

Film carriers, in line with the conservation 

measures mentioned at the industry's meeting 

with the National Production Authority in 

Washington, May 23, have instructed their 

workers to be very careful in handling film. 

According to them, if exhibitors would return 

film as soon as they have finished with it, 

this would save wear and tear and would not 

require new replacement prints. Projectionists 

also should be careful in handling film 

and rewind it slowly so as not to subject it 

to unnecessary strain. 

/nJ/?e_Wewsre, 

Movietone News, No. 47: Bridge jump i, H. I 

Eisenhower visils No.-mandy: West p5„. 

non; Pms X beatihed by Pope i^Homf «' 

Truman on European tour: New Park Jers.,' v, 

rides; high dive. ' " 

News ol (lie Day, No. 281: D-Dov tA 

Eisenhower in Normandy seven yeoij S- 

on a bridge; Britain welcomes Marooret W» 

graduation; vast crowd sees Pope Pius Xy. 

wild horse roundup; high diving daredeva*! 

Paiamount News. No. 84: Army s canine' 

.cci;ce, priest balk suiciae attempt; hope shic 

.r., .\. = :garet Truman sees sights o( Londn- 

.°:us X faeatilied in St. Peter's; D-Day "te 

Universol^ News. No. 463: West Point grotJi 

.Margaret irumon in uigiand; beatjacotidn . 

Pius X; funeral ol Cardinal Dougherlr ic i 

learning; water skiing. \\ 

Warner Palhe News, No. Sfc Dramatic Be', 

foul bridge leap; goodwill ambassador— b * 

Truman in Europe; Marshall at West Point -] 

tion; Normcndy beachhead anniversary- 

N. CI 

J., high diving monkeyshines; Preokn'ess . 

meets Derby winner 

• 

Movietone News. No. 48: Miss Truman se» j 

o: England; four U.S. destroyers back Iroa r 

Bradley honored by Cambridge university 

j 

in music to Jane Froman; British princess « 

guard; Rosary hour held at Narragonsett o 

town hails jet ace; travel fashions; spo.t; i 

robin golf tournament; Indians compete ' i 

canoes; swimmer trains for channel swim. ^ 

News ol the Day. No. 282: Prmcess Elizabe a 

royal parade; Vogeler reveals Red torture li 

gory; Miss Truman overseas; drama m Ind fii 

:.-.:emationai boxing bout; rodeo thriller 

Parconount News. No. 85; Trooping thr 

London; world awaits outcome of French e 3 

weekend of fashion; Vogeler story; Poilland t 

rose festival; Uvermore, Calif.—rodeo. 

UniTersol News. No. 464: UN veterans reti fc 

Korea; trooping the colors; billion dollar 1 jo 

boxmg in Germany; rodeo m California. 

Warner Pathe News, No. 87: Vogeler spe'o 

London—Colonel Elizabeth takes the salute «ai 

troopings; Cambridge—General Bradley 1 « 

Quebec—loggers ridi billion dollar timbe: :t 

Paris—French honor heroes killed m Indo-C: 

Telenews Digest. No. 23B: Paris—joume, M 

England—mobile troops for Near East; Pope all 

Pius X; Puerto Rico—elections for conslitutic Mc 

garet I'ruman on tour; Washington—emboss art 

New York— suicide foiled 

Telenews Digest. No. 24A: England—di.c, 

appear: Salzb'-irg—Russians ousted: lapa.".- 

sey arrives; Korea—GIs combat dust; Frci.. :.= 

tion preview; Isreal—Ben-Gurion returns: I Oft 

' 

royal visit: Long Island—sport car road rac 

Kids' Foundation Cent t 

Starts This Month 

HOLLYWOOD—With the dual purj e 

stimulating theatre patronage and sir 

funds for the nation's underprivilege. Ju 

dren. the National Kids' Day Foui tic 

kicked off this month a 525,000 motion tui 

contest built around the best statemi s i 

25 words or less on the sentence, "I lii 

tion pictures because . . 

." 

The foundation, affiliated with the^ 

national Kiwanis clubs, has Jimmy i 

columnist-conmientator on Hollywooij 

ters, as its president. f 

| 

Entry blanks are being wraK'ed fo | 

candy bar manufactured by the John on. 

Co., Evanston. 111., which is turning erj 

percentage of gross sales to the fou »U' 

for aiding needy and crippled youngs.s. ^ 

MGM Newsreel Awar< 

NEW YORK—The 1951 Headlinei w 

of the National Headliner Club for I

. 

I T T ERS 

hf V adding' with TV 

E

' 

LETTERS 


To BEN SHLYEN: 

As usual you put it straight on the line. 

MAX E. YOXJNGSTEIN 

Director of Advertising, 

United Artists Corp., 

New York City 

To BEN SHLYEN: 

It is certainly a good one and the thoughts 

are something that should hit home with 

everybody who takes time off to read it. 

Again, Ben, you are as usual, first in this 

department. 

E. W. AARON 

Western Sales Manager, 

20th Century-Fox Film Corp., 

New York City 

Need More Mass-Appeal Films 

To BOXOFFICE: 

In my small way I have been trying to 

figure out just exactly what is wrong with 

the motion picture industry. I'll admit I 

picked a big subject, but I have come up 

with a few things that I think could be improved 

upon. 

Recently, I got out a bulletin to our organization 

members telling them to please get 

their houses in order and get back to the 

old days of eating, sleeping, dreaming and 

talking show business. Above all else, to quit 

crying about poor business and find out ways 

and means to improve it. 

In this bulletin we did not mention the 

producer, but I think I have stumbled on to 

one of the reasons why we are not having 

more boxoffice pictures produced, which is 

a known fact by both the producer and the 

exhibitor. 

Last night in listening to the radio, I 

tuned it in on the annual "Screen Directors 

Award Dinner." At this dinner all of the 

directors were present and voted on the best 

directed picture for the four quarters of the 

year, starting in May, 1950. This proved conclusively 

to me that our directors have done 

the same thing that our newspaper critics 

have done and that is they have forgotten 

boxoffice pictures and are looking for art. 

For example, the first quarter, May-June- 

July, 1950, instead of choosing the director 

who made the best boxoffice picture, such as 

"Father of the Bride," Winchester '73," or 

"My Friend Irma Goes West," they gave the 

award to John Huston, for his magnificent 

work on "Asphalt Jungle," which was without 

any exception a flopperoo at the boxoffice. 

In the second quarter, August-September- 

October, 1950, the biggest boxoffice picture 

nationally released that quarter was "Broken 

Arrow," which was also one of the biggest 

of the year. This picture received no mention, 

but Billy Wilder received a plaque and a 

lot of flowery conversation on the wonderful 

job he did on "Sunset Boulevard," which only 

did business in the cities where Gloria Swanson 

made personal appearances and was one 

of the poorest pictures at the boxoffice for 

the year every place else. 

For the third quarter they gave the award 

to Joseph L. Mankiewicz for his superb direction 

of "All About Eve." This picture, as we 

all know, has done no business in anything 

but class houses and such boxoffice pictures 

as "King Solomon's Mines," "Halls of Montezuma," 

"Dallas," and "At War With The 

Army" were not even considered. 

For the final quarter, February-March- 

April, 1951, they did come up with a boxoffice 

picture and gave the award to 'Vincent Minnelli 

for the magnificent work he did on 

"Father's Little Dividend." 

Then the winner of the annual award for 

the best directed picture of the year went to 

Joseph Mankiewicz for "All About Eve." 

My gripe is that this award dinner shows 

just how our directors are thinking and they 

have forgotten the fact that our business was 

built on making pictures to please the masses 

instead of the classes. 

It makes me shudder to think that the 

directors, the men who are making pictures 

to bring people into our boxoffices, will pass 

up pictures like "Father of the Bride," "My 

Friend Irma Goes West." "Winchester '73," 

"Broken Arrow," "Halls of Montezuma," 

"Dallas," "King Solomon's Mines," "I'd 

Climb the Highest Mountain" and "Ma and 

Pa Kettle Back on the Farm," and sit as a 

group and choose what they consider outstanding 

pictures like "Asphalt Jungle," 

"Sunset Boulevard" and "All About Eve." 

I think the time has come when they 

should get back down to earth and, if the 

Mankiewiczes, the Wilders and Hustons can't 

do it. then Hollywood better get some new 

blood in there that can. 

TOM EDWARDS 

President, 

MPTO of St. Louis, Eastern Missouri 

and Southern Illinois, 

Farmington. Mo. 

i 

CBS Would Prom('! 

Theatre Color TV 

NEW YORK—The possibility thai 

with large-screen television equipn 

be showing color television prograr 

they are received on many home f 

nearer to a reality during the last we 

Adrian Murphy, Columbia Bro 

System vice-president in charge of 

i 

i 

told BOXOFFICE that CBS was 

cooperate with television-minded 

wishing to show CBS color prograi 

phy thought the project feasible, 

special equipment would be needed 

CBS has set no definite programm 

except that it is temporarily plannei 

color programs during morning anc 

hours as yet to be decided on. Hf 

it quite possible that theatres will I 

show them before many CBS adapte 

manufactured and supplied to hon 

Exhibitor interest in color televl 

ened with the statement by Chrom: 

vision Laboratories, Inc., in which P 

has a large interest, that it will dei 

a new color system which can be 

either color or black-and-white reci 

is a receiver incorporating a new pic 

as described in the June 2 issue 

OFFICE, and would eliminate the 

the color wheel used by CBS, ace 

company officials. 

Richard Hodgson, president of C 

was asked if the new tube could b 

theatre television. His reply was c 

"Our emphasis is on the home 

ket," he said, "but any applicabilit 

atre use cannot be ruled out." 

Plans are proceeding for a publii 

stration of the system within 30 

Hodgson said no definite date had 

WB Sets Trade Screeirw 

NEW YORK—"On Moonlight Bay;) 

ner Bros. Technicolor production, ;il 

given national trade screenings Jul,",, 

picture will be released July 28. i' 

For 

YOUR 

BOXOFFICE 

Engraved by 

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speciiicationB. 

LAMOLITE 

ILLUMINATED PRICE ADMISSIOMC 

Our en I a r g e d plant facilities 

i 

"< 

OVERNIGHT service from coast to isl 

Plaslic Signs Engraved for the Entire J i* 

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' • 1 

Edgar S. 

Bowmai/ 

682 Sixth Avenue New YoA t 

DRIVE-IN 

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and junction boxes complete * 

transformer to match any impi " 

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28 

BOXOFFICE Jun t).

i in 

I 

;HIJT£R FRIEDMAN 

EDITOR 

HJGH E. FRAZE 

Associate Editor 

SECTION 

iScriCAL IDEAS FOR SELLING SEATS BY PRACTICAL SHOWMEN 

hrt on Materials But Showmen 

1 England Are Long on Ingenuity 

",::ush theatremen lack in accessordp 

exploit their attractions, they 

Ike ) in enthusiasm for showmanship. 

Bfr lortage and other handicaps, hangn 

the war years, still provide ob- 

-ome theatre managers in England. 

lority overcome this situation with 

;i ingenious ideas and gimmicks 

from their American colleagues 

: 

as their favorite tradepaper. 

.•\. Smith, manager of the Playu.'-o 

Dewsbury, is one of those fortunate 

jTnn having employes who share his own 

Ihussm for promoting motion pictures. 

itn 'olt .45" recently played there. Smith's 

ants, Burnley and Silverwood, acliintary 

roles as the two ends of a 

.e horse. Doorman Daltry enacted 

. -. 01 a gun-slinging cowboy, leading 

! psido horse around town while passerslet 

astonished to receive small handbills 

:r. the horse's mouth. This involved 

iiight-of-hand manipulation on the 

n Silverwood, who had the glamorous 

* of nacting the forepart of the horse, and 

get his arms up and through the 

[lie animal so that the handbills 

passed to the people through the 

Wth' 

Nj reports the ballyhoo . 

attracted tre- 

Wcr. attention. Under the direction of 

I th.tre staff, patrons also had an oppor- 

Utyj) "in free theatre tickets a week in 

Ml of opening in a simple lobby coniJinting 

of a huge revolver was cut 

mm 

up in jigsaw fashion and patrons who could 

assemble the puzzle within a limited time received 

a pass. This stunt also helped create 

advance interest in the picture. Five window 

displays in choice locations rounded out the 

campaign. 

When new sound equipment was installed 

at the Playhouse, Smith saw a golden opportunity 

to exploit his next attraction, "Three 

Secrets," and at the same time stimulate some 

advance interest in the improved service. 

He set up a complete projector in the lobby, 

used balloon-type signs directing attention 

to the arc lamp, the sound track gate and 

the photo cell, and captioned the exhibit: 

" 'Three Secrets' essential for showing "Three 

Secrets.' " Against the wall, he reproduced 

a picture .screen and embellished this with 

copy plugging the new sound system and his 

next attraction. 

S. E. Pascoe Williams, manager of the Ritz, 

Woking, Surrey, is using an adaptation of 

an American idea to provide advance and current 

ballyhoo for his shows. In conjunction 

with "King Solomon's Mines," Williams had 

his sign man paint a landscape, several animals 

and a life-size figure of a Watussi 

warrior. This was cut out and placed across 

the front entrance doors in one continuous 

sequence. The title and star names were 

lettered on a shield and used in the center of 

the display. 

Williams' campaign for the picture included 

the distribution of special brochures to school 

teachers, special window and merchandising 

Display signs on front entrance doors 

ballyhoo "King Solomon's Mines" for S. 

E. Pascoe Williams, manager of the 

Ritz, Woking. Surrey. 

tieups and a lobby exhibit of animals and 

trophies collected by hunters on African 

safaris. 

A. P. C. Bridger, manager of the Ritz Cinema, 

Hythe, Kent, goes in strongly for the 

American brand of exploitation. He used a 

Raffles Quest to exploit "The Elusive Pimpernel." 

Theatre passes were awarded to 

persons who identified "The Elusive Pimpernel" 

at specified times and in specified areas. 

In conjunction with "The Glass Menagerie," 

attention was focused on local collectors and 

hobbyists and an exhibition was set up in 

the theatre lobby. Bridger substituted a Cartoon 

Festival for the second feature during 

May as a special Sunday attraction and reports 

that general opinion was favorable, 


y.% the Itottor of it! 

I' 

ome strange letters reach this desk from theatremen who 

»' to earn a BOXOFFICE Bonus. None has ever been as 

"lUal as one received last week concerning a display for a horror 

'he 

Excerpts follow: 

jThis (a coffin and ghoulish body) display was placed where 

" iild be seen by all who passed . . . After two days, the 

••C received so many complaints that it was morbid, fiendish, 

""la disgrace to the good citizens to permit it to be on 

*îition in front of a theatre, that he sent a policeman over 

•o lake me remove it . . 

." 

The principal function of this department is to report the 

' 

attractions. On occasion we have reported the use of coffin displays, 

although editorially we have repeatedly pointed out that 

theatre lobbies should not serve as shills for undertakers. 

Coffins and ghoulish exhibits may appeal to a few minds but 

they will keep more patrons away from the theatre than they 

will attract. Just picture the impression on the immature mind 

of a youngster when he gets a look-see at this terrifying spectacle. 

And remember how many children are even afraid of the 

dark. 

These so-called horror shows can be sold without that kind 

of hokum. Right now, every theatreman should be looking to 

increase attendance. For the love of ballyhoo, let's not scare the 

pants off those who still think of the theatre as a place to relax 

and be entertained. 

— Chester Friedman 

'W'ICE Showmandiser : : June 16, 1951 — 135 — 

29

. . . Have 

American Ideas Pay Off in 

Great Britain 

Golf Pros at Clubs 

f 

And Sports Stores 

| 

Promote 'Follow' (I 

A successful campaign preceded thi 

ing of "Follow the Sun" at the G 

Theatre in Fort Lauderdale, Pla. p 

by Arthur Price, exploiteer, and carr 

with the assistance of Jack Hegarty, n 

of the Gateway, the campaign p 

saturation publicity two weeks prior ti 

ing 

Ȧ private scr'eening was set up i 

of leading golf clubs, managers of go 

ing ranges, and owners of sporting 

stores. Also invited were women lea 

Lobby display at the Playhouse. Dewsbury, sells "Three Secrets" and new sound equipment 

lor Manager Dennis Smith. At right, street ballyhoo for "Colt .45" in which three 

employes teamed up to distribute heralds "straight from the horse's mouth." 

(Continued from preceding pagei 

most of the patrons preferring to see the four 

cartoons that were screened in place of the 

second feature. The theatre's regular facets 

of advertising were used to attract public attention. 

Local bandleaders cooperated in exploiting 

"Three Little Words" by plugging the hit 

Roman Maids Throw 

Kisses for Tabiola' 

Leonard Laurer, manager of the Victoria 

Theatre in New York, and Lige Brien, director 

of special events for United Artists, used a 

hand-tailored ballyhoo campaign similar to 

those put on in other key cities to launch 

"Fabiola." 

Key ballyhoo stunts included a chariot 

driven by a "Roman gladiator," a colorful 

float with three attractive "Roman" maidens 

throwing roses to pedestrians, and several 

attractive models dressed in togas who distributed 

candy kisses, attached to cards announcing 

the playdates, to pedestrians. 

Brien promoted four trips to Rome via the 

Home Lines as top awards in a national contest, 

receiving wide local publicity in behalf 

of the New York opening. More than 300 

travel agencies throughout the country will 

display posters and distribute entry blanks 

tieing in the contest with the picture bookings 

in local situations. 

Bonwit Teller, one of New York's leading 

department stores, featured a full window of 

"Fabiola" fashions. 

Gets 'Caruso' Displays 

Fifty window displays heralding the opening 

of "The Great Caruso" at the State Theatre 

in St. Louis resulted from a tieup with 

the RCA Victor distributor, made by Manager 

Russ Bovim. Each window included a huge 

star illustration and other acceasories from 

the picture, with theatre credits and albums 

of Mario Lanza recordings. 

songs from the film production and mentioning 

the theatre playdates. To promote advance 

lobby interest in the booking, cutout 

figures were displayed with the feet separated. 

Patrons were invited to pair up the 

stars with their feet, and passes were awarded 

to those who properly identified the cutouts. 

Manager Mann. Winner 

In Lobby Display Class 

The photo of Ralph Mann, manager of the 

Monroe in Monroeville, La., who earned a 

BOXOFFICE Bonus 

and Citation for the 

best lobby display submitted 

during May, arrived 

too late for publication 

in last week's 

Showmandiser section 

with the other May 

Bonus winners. Mann 

has always been a firm 

believer in keeping 

something new and interesting 

in the lobby 

Ralph Mann to attract patrons and 

build up curiosity in 

coming attractions. For "Murders in the Rue 

Morgue," for instance, he put a real "live" 

skeleton in the lobby; a common pussy cat 

gave the folks some laughs and made them 

remember "The Big Cat," and for "That Midnight 

Kiss" a sign reading "For Men Only 

you received a kiss from a beautiful 

girl in a bathing suit?" was placed in 

front of curtains which parted to reveal a 

manikin attractively costumed. 

Sells 'Sun to Goliers 

Joe Miklos, manager of the Embassy, New 

Britain. Conn., promoted "Follow the Sun" 

among golfers throughout the area by tieing 

in with a golf tournament sponsored at the 

local club. Miklos offered theatre tickets for 

the ten lowest scores chalked up at the 

tournament, and received announcements 

through the columns of the sports editors and 

by radio sports commentators. 

civic clubs, the high school golf tes 

the school coach. Opinions of the gue; 

obtained on comment cards and displ 

the theatre lobby on a 40x60. Throi 

cooperation of the guests, postcard 

mailed to all golf addicts throughout 

Miami. 

Notices were distributed to studenti 

high school, and the night before ( 

the school golf team appeared on tl 

Cummins sports show on WTVJ-TV 

mins gave the picture four separat 

during the course of the program, v 

personal opinion of the picture wh 

in the form of a recommendation. 

The Dade County News Co. distribut 

dow cards tieing in the Sports Annua 

zine which carried the story of Ben 

comeback. 

Theatre playdates were pr 

and the cards were displayed by all 

newsstands. 

The Catalina "Follow the Sun" 

beauty contest was one of the highl 

the campaign and preceded the 

opening. It took place on the theati 

under the sponsorship of Scott's, i 

town store. Tlie sponsor paid all exp 

connection with the contest includ 

cost of imprinting entry blanks. 

Co-op ads advertising the theati 

dates were run by the Tropical Spor 

posters were exhibited in the windov 

sporting goods shops, and neighborhc 

chants mentioned the picture title a: 

tre dates in their weekly newspaper i 

Sports editors of the daily pap' 

radio sports commentators gave the 

solid plugs, and a sportscaster from 

was a volunteer master of ceremonie 

the bathing beauty contest. 

250th Safety Citation 

.; 

Is Presented on Stage 

The 250th safety award presented! Ic 

children for obeying traffic regulati i i 

displaying safety consciousness took C6 

the stage of the Eastwood Theat E 

Hartford, Conn., through the cou 5y 

Manager Thomas C. Grace. The el ' 

i 

won the award also received a wri:,*a 

and a six-month pass to the theal 1 

stage presentation was part of a saf' t« 

Grace has with the local police dei tM 

and the town safety committee. Gr; pl 

host to 30 children each week who 

«' 

by police officers for exercising cauti wl 

on the city streets. He has receivi, mi 

commendations for participating in sa 

ty program which has greatly red d 

' 

local accident rate. 

h 

30 136 BOXOFFICE Showmandiser June

, capaign 

eling Ice Provides 

lions Chance to 

jlThing' Passes 

Displays in Lobby Sell 

War Theme Pictures 

Two attractive lobby exhibits helped to exploit 

"They Were Not Divided" and "Morning 

Departure" in advance of opening at the 

Odeon Theatre. Brantfoi-d. Ont.. Canada. 

Paul Frost, manager of the Odeon. obtained 

a display of nautical equipment including a 

manikin garbed in official uniform. Anchors, 

life preservers and an anti-aircraft gun were 

set up next to a six-sheet and other posters 

announcing "Morning Departure." 

For "They Were Not Divided." a tiein viith 

the reserve force provided a display of army 

equipment and lethal weapons, flanked by 

litho posters and signs urging the public to 

enlist in th'e reserve force. 

Lion Cubs Steal Spot 

At Boston Opening 

For 'Fabiola' 

rch:Ailams, manager of the Florida Thet, 

\:o Beach. Fla.. had "The Thing" 

ttd 1 on short notice. He hustled up a 

which, by virtue of its come 

cier.ige. spread news of the playdates 

I sairation penetration, 

efoi liis regular accessories arrived, 

jns ot the ads from the tradepapers and 

ed hem on entrance doors, boxoffice 

dow weighing scales, popcorn machines. 

to ens. the water cooler, and in i-estns. 

Vhen he received the pressbook, he 

loul'very ad and thumbtacked them on 

tanc doors of business places throughthejnn. 

He made up a special one-sheet 

theîdewalk. using an insert from the 

iepajr:- and the covers of the May Cospolili 

and Red Book magazines along 

b thr reviews of "The Thing." 

. lar mirror behind the candy stand was 

erecwith teaser copy: "Watch for 'The 

tag.' One thousand small paper plates 

t h;,d lettered in crayon by theatre emres, 

itli copy: "'The Thing' starts Sunr, 

Frida Theatre," and were dropped 

m aDlane flying over the city the day 

ore oening. Several of the plates were 

lted"One free pass." A story on the 

nt p:e of the local newspaper notified the 

lUc ,at plates marked "free pass" could 

redened at the theatre, and urged people 

ate for the plates as they were dropped 

B tl stues. 

*rgoaper plates, each painted with one 

Iw cthe film title, were strung out under 

! mquee canopy. Adams took a set of 

»ut rtters, spelling out the title, to his 

»1 ic plant and had it frozen solid in a 

K ofce The ice wa^s then placed on the 

**alin front of the theatre, and passersby 

Kinied to guess how many hours it would 

K{o:he ice to melt. Those coming closest 

«t time received guest tickets. 

). with copy. "Watch for 'The 

'is painted in water color on the 

: on the sidewalk in front of the 

:.'i throughout the business district 

: advance. A peepbox was placed 

W ii 

boxoffice with a grotesque rubber 

^' side the box. Whenever persons 

*f(i ito the box, the cashier pushed a 

*'«n hich illuminated a light bulb and 

• off)n electric buzzer, Adams used a 

"OQti:!; for outdoor ballyhoo in addition 

"'' '?ular newspaper and program ads 

"* -a 3 =pot plugs. 

Merchants Give Gifts 

To 'Queen for a Day' 

Jack Hegarty, manager of the Gateway 

Theatre, Fort Lauderdale, Fla.. promoted a 

"Queen for a Day" contest and promoted an 

impressive lineup of gifts and prizes for the 

"queen" and her entourage. 

The winner received an all-expense trip to 

Havana, jewelry, clothing, luggage, a radio, 

dance lessons, hotel accommodations and the 

use of an Oldsmobile convertible, all from 

cooperating merchants. The queen and her 

ladies in waiting were given a full day's entertainment 

in Fort Lauderdale which included 

accommodations and meals at a leading 

hotel, a cruise trip, several radio interviews, 

etc. 

Entry blanks were distributed two weeks in 

advance, with entrants competing on the 

theatre stage before a capacity audience. 

The cooperating merchants sponsored a 

half-page newspaper co-op ad under the 

query: "Who will be Fort Lauderdale's 'Queen 

for a Day?'" Contest rules and complete 

theatre credits were announced in the ad. 

Rents Theatre to Bank 

For Invitation Party 

David E. McParling. manager of the Swiss 

Theatre. Tell City. Ind.. recently rented the 

theatre on an off day to a local savings and 

loan bank for a special theatre party. The 

organization invited shareholders and accountants 

to see the show and render an accounting 

of its business affairs. Aside from 

the fact that the theatre realized a profit on 

the tieup. McFarling reports that quite a 

number of the audience were persons who 

do not habitually attend the Swiss. Many 

new friends and potential theatre patrons 

were thus made. 

Patrons Given Records 

To Promote Matinee 

Adam Goelz, manager of the Hippodrome 

Theatre. Baltimore, put over an effective 

tieup with the Columbia record distributor 

which helped his matinee business. Columbia 

gave the theatre 400 records of Rosemary 

Clooney singing "Beautiful Brown Eyes," and 

the theatre advertised that the records would 

be given away to all patrons with brown 

eyes during a matinee performance. Newspaper 

co-op ads in the Baltimore Sun and the 

News Post publicized the giveaway. 

The campaign for "Fabiola" at the Astor 

in Boston was handled by publicist Al Margolian. 

Manager Lewis Krasnow and UA exploiteer 

Joe Mansfield. The three showmen 

held screenings two weeks prior to opening 

for newspaper editors and reviewers, directors 

of the public library system and department 

heads of English and history 

classes in schools throughout the area. 

Window displays centering around nightgowns, 

costume jewelry and men's accessories 

with a Roman period theme were arranged 

with the Jordan Marsh Co. Thirtytwo 

branches of the Boston public library 

exhibited signs with four stills plus picture 

and theatre credits. Posters were placed on 

Boston's subway platforms ten days in advance 

of opening. 

Three local models dressed as Christian 

slaves and a male model costumed as a gladiator 

paraded the downtown district for an 

effective street ballyhoo. The quartet appeared 

at an American League ball game, 

were interviewed on television, and made 

various appearances at prominent points such 

as Boston Common, Harvard college 

and the 

Armed Forces club. 

One of the features of the campaign was 

the display of two lion cubs in a cage in the 

theatre lobby. Models dressed as slave girls 

were on hand to pose for newspaper photographers. 

Store-Sponsored Derby 

Aids 'Father's Dividend' 

Four stores specializing in baby furniture 

cooperated with Manager Ralph Lanterman. 

manager of the Community Theatre. Morristown. 

N. J., in promoting a stork derby tied 

in with "Father's Little Dividend." A complete 

set of furniture, lamps, bassinet, carriage, 

etc.. offered to the parents of the first 

child born during the playdates. were displayed 

in the theatre lobby two weeks prior 

to opening. Also in the lobby was a quantity 

of Libby baby foods, and patrons were invited 

to guess the number of cans and jars in the 

display. Those coming closest to the exact 

figure received guest tickets to the theatre. 

^ÔFCE Showmandiser :: June 16, 1951 — 137 — 31

. . and 

'' 

; 

j 

; 

1 

Presentation Record Precedes 

'Caruso' at Fitchburg Saxon 

Frank Boyle, manager of the Saxon 

Theatre, Fitchburg, Mass., has a couple 

of effective remedies to help maintain order 

so that adult patrons can enjoy the 

show. 

Recently, when "The Great Caruso" 

played at the Saxon, Boyle had radio station 

WEIM cut a 78 rpm record with the 

many appreciative com- 

following announcement: "Ladies and 

gentlemen. We are about to present 'The 

Great Caruso,' one of the finest musical 

screen productions of all time. We respectfully 

ask that quiet be maintained 

during this magnificent production. If 

you have small children in your charge, 

please keep them under control, and if they 

become restless, please take them to the 

lounge at once. Thank you . now, 

'The Great Caruso.' " 

The screen traveler was closed and the 

house lights were put on during the announcement. 

The record was played just 

before the start of the feature at every 

performance. Boyle reports that the presentation 

received 

ments and compliments from patrons. 

This theatreman has another recommendation 

for keeping the audience quiet. 

Recently, when the geisha girls were presented 

on the stage in conjunction with 

"Tokyo File 212," a group of teenagers was 

observed sitting down front, prepared to 

have a big time. When the house lights 

came up just prior to the girls' appearance, 

the group found an usher standing 

at each end of the row, with the news that 

one tiny little peep from anyone and they 

would find themselves outside the theatre. 

The ushers maintained their position 

throughout the stage performance and 

there was no trouble. 

Writes Boyle: "It is often a mistake to 

have ushers posted at the back of the 

house when trouble is being experienced 

or is expected. Put the ushers down front 

where they can look back, be seen and 

can see—and most of the trouble from 

teenagers never happens." 

Small Town Exhib] 

Reports Good Film 

Get Him Off Spot 

According to Joe Faith, owner-mai'j 

the Linn (Mo.) Theatre, operating in 1 n 

town where the same people attend t s 

every night puts the exhibitor on 1 1 s 

He cannot risk showing films which \\\i 

offensive to the citizens or the clerg 

>i 

the town. He reports that exhibitors i- 

"50 Years Before Your Eyes," and e:l)i 

can be assured that their boxoffice vil 

a healthy take and their goodwill îi 

in the community will enjoy a not;i' 

lift. 

Faith first made a complete exa: a 

t 

of the pressbook, then contacted ev 

i, 

school in the county and called 

principal, pointing out the educat,i 

well as entertainment value of the n. 

a result, seven high schools paid tb.jie 

a flat fee so that students could at 1 

special morning shows and one ji-n 

show. 

To spark attendance at evening '{( 

ances, 1,000 postal cards were mailevfl 

regular patrons with a personal endja 

urging them to see the picture. 

Faith got his theatre staff to I'j 

f 

Benefit for Nurses 

Promotes 'Lullaby' 

Boxoffice attendance during the engagement 

of "Lullaby of Broadway" was stimulated 

by Ted Davidson, manager of the Ohio 

Theatre in Lima, through a benefit in behalf 

of the nurses at Memorial hospital. 

The nurses set up ticket counters in two 

Lima banks and an office building. The 

tickets were sold off the premises a week in 

advance of playdate, with the nurses getting 

a share of all sales. Signs announcing the 

benefit, with full picture and theatre information, 

were spotted in ten downtown windows. 

Hart's jewelry store ran to newspaper co-op 

ads plugging the picture dates and displayed 

a full window of production stills. 

To exploit "I Was a Communist for the 

FBI," Davidson screened the picture a week 

before playdate for law enforcement officers, 

the ministerial assocation and various 

business men. More than 125 attended the 

screening which was responsible for advance 

word-of-mouth publicity boosting the picture. 

Four ministers included mention of the 

picture and the theatre booking in their 

weekly sermons. 

in painting arrows on the sidewalk i, 1 

of every business and public buildii ;.d 

community. At the tip of each an 

painted the words: "50 Years." i 

Faith received many commendati , 

patrons and town officials for brii„ig 

picture to the community and for e 

getic promotion of the playdate. i 

25 Dads Receive Hat; 

As Father's DayGiftSi, 

Abe Ludacer, manager of the 

Toledo, had a local hat store give 

fathers a free strawhat as a Father';' Ay 

Numbers were drawn to determine 

ners and signs in the theatre lobbj ;nd 

store window advertised the givea 

For "Go for Broke!" Ludacer 

signs on all army vehicles in the 

ranged for the posting of one-shee 

army A-boards and had an army so 

playing martial music in front of tl 

with announcements plugging the i 

A veteran of the 442nd combat 

i 

resides in Toledo was interviewed bji 

newspapers. Snapshots he had taki 

personnel were u.'êd in two of the 

'/. 

l)ir 

;a, 

or 

illt 

;h( 

tu 

m 

:e I 

:.of 

ler 

Franklin Maury, manager of the Miracle Theatre. Coral Gables, Fla., injected a local 

angle to stir up advance interest in "Air Cadet." The display pictured here was made by 

Sgt. John Dykes of the army recruiting office and depicts the story of how cadets are 

trained. The photos are of local boys who are being schooled as future air cadets. The 

recruiting officer supplied the theatre with enlisted men who passed out literature advertising 

theatre attraction and service opportunities in the lobby. 

32 — 138 — 

Health Subject Wins 

University Support 

Bob Anthony, manager of the St 

land, N. Y., learned that the loc CO 

offers an extensive course of study m( 

hygiene. When he played the Marc if: 

1," 

release, "The Nation's Mental He; 

thony succeeded in having the c, 

students receive an assignment to s( ,he 

ture in connection with their stud. 

Posters announcing the short su ct 

placed in the classroom and on CO 

t 

bulletin boards, including a plug fc he' 

ture attraction, "The Great Carus( 

Anthony contacted teachers of h 

health classes and got them to am 

showing of the short subject to all 

dents. 


Ju: IS. 

: SC 

nc« 

eir 

i

: 

on 

A 

; 

-tising 

: in 

' 

nn 

> 

stores 

; dditional 

: 1 "The 

ISC 

ikis 

It 

Fans Identify 

for Passes 

ireat Caruso' 

„i.,. 

, 

1 H't district manager for the Schine 

an extensive camapign for 

Caruso" at the Avon Theatre. 

no 

1. N. Y. Two contests were proj 

lei the local radio station, one 

a popular music show offering 

identified the voices of popular 

opportunity to win albums of 

leatre tickets. The albums were 

RCA Victor. 

.'. 

-play made up of Lanza records 

libiis was provided by a music shop. 

an.ttondant on hand to answer the 

patrons. The store devoted a 

display to Lanza records and 

the Avon playdates. Two 

sponsored co-op newsgiving 

the theatre almost 50 

space for advertising 

with the American Cancer 

ibtain additional publicity for 

gigantic postcard w'as set up 

e l(by of the Woodruff hotel, lettered 

- d-atulatory message to Lanza for 

Great Caruso." The puba.v 

. lied to sign the card and make a 

Ibuim to the fund drive. The card was 

t Lanza in Hollywood, with the local 

Id 

|iap< giving the tieup full coverage. 

e caniunity concert mailing list was 

wecoi the purpose of sending person- 

1 leiTt. to all members informing them 

le .'Oil booking. Contests were conid 

irnusic schools and all public schools. 

ane inner from each class was invited 

Ha's 5uest on opening day. RCA Vicirestted 

the three outstanding contest 

Bts-ith personally autographed albums. 

lal dio stations having Italian proc 

inuded Caruso and Lanza recordings 

»pppiiate theatre plugs beginning two 

i imdvance. Displays were set up in 

llubunis of Italian American organiza- 

. an postcards were mailed to all home 

IS iuhe Italian residential district. 

i^ 

lain in Window Aids 

bliity 

J. Im 

I. G t 

on 'Wyoming' 

a, manager of the Martin. Calied 

up with a local hardware 

for,n attractive window display and 

yoming Mail." An electric train 

motion in the midst of color 

OS al 4gns advertising the playdates. 

Ot tl SI gns announced: "This train will 

*Uec.vh en the clock reaches X hour on 

;v 

,,.f us the hour and day. and win 

see 'Wyoming Mail.' etc." 

supplied entry blanks for conthe 

stunt helped attract atle 

Martin playdates. 

es :ooi' Ads 

: imp on the weather. Max Kepp- 

1 of the Burnside Theatre. Hart- 

'• n using special newspaper ads 

-. the operation of the air condi- 

** -'item. Copy urges the public to 

ci« > 

relax and enjoy movies in com- 

3 irnside. 

Gals 'Go for 

Broke' 

To Phone Van Johnson 

.*. .-.•.Ts.- 01 IW SllJIiSI 

uiiis ON \n\w 

.m 1«! II S Jfi»t ^0/y 

tiU FOR BROKE! 

VAN JOHNSON 

A premiere showing of "Go for Broke!" at 

the Broadway Theatre in Denver, Colo., elicited 

the full cooperation of the Rocky Mountain 

News for Manager Donald Lippin. The 

newspaper cooperated in publicizing a contest 

to select a local fan who won a longdistance 

phone call to Van Johnson of the 

picture. A 14-year old girl won the coveted 

prize by submitting the best letter on "Why 

I Would Like to Talk to Van Johnson. " The 

call was made from the theatre stage with 

the conversation amplified over the house 

public address system. The teenage youngster 

also was presented with a watch engraved 

to her personally from the Hollywood 

star. 

On opening night, Lappin had special stage 

ceremonies to entertain the audience. Mayor 

Quigg Newton of Denver paid homage to 

local veterans of the 443nd combat team and 

introduced two of the featured players in the 

film. A transcribed broadcast of interviews 

in the theatre lobby was aired by the local 

radio station on the "Where's Morgan?" show.' 

Recruiting officers assisted by making A- 

board posters available for theatre advertising 

in connection with the Broadway playdates. 

A screening for the Japanese American 

Citizens league resulted in advance publicity 

and the Colorado Times, a daily, gave 

the picture excellent advance and current 

news stories and art. 

Baby Carriage Pushes 

Interest in 'Dividend' 

Francis Kennedy, manager of Dipson's 

Bailey Theatre. Buffalo, produced word-ofmouth 

publicity for "Father's Little Dividend" 

through a street ballyhoo. Four usherets 

pushed a baby carriage up and down the 

main streets, with lettering on the top of the 

vehicle: "No. the baby isn't here, but you 

can see him in 'Father's Little Dividend.' 

etc., etc." According to Kennedy, the ballyhoo 

paid off with increased attendance. 

Ads Tease for Thing' 

A teaser campaign helped to build advance 

interest in "The Thing" for Rufus Neas. 

manager of the Dixie Theatre, Scotland Neck. 

N. C. Teaser ads were run in the newspaper 

a week in advance with provocative copy such 

as, "The Thing Is Headed This Way," "The 

Thing Is in Town," etc. The same copy was 

used for sidewalk stencils at all key inter- 

.sections in the downtown area. 

Rubber Stamp on Bags 

And Window Cards Set 

Up 'Red Shoes' Date 

David Smith, manager of the Shadyside 

Theatre in Pittsburgh, utilized all advertising, 

publicity and exploitation facets to promote 

"The Red Shoes." 

Smith mounted a 24-sheet on the marquee, 

announcing the playdates two weeks in advance 

and used spotlight illumination at 

night. Cutout legs were placed on both sides 

of the boxoffice and on all lobby doors. 

A valance was displayed in the lobby and 

hung around the rim of the marquee for 

current ballyhoo. Two 40x60 illuminated displays 

were placed in the foyer. Fifteen hundred 

house programs, the cost of which was 

covered by merchant ads. were distributed 

house-to-house. One thousand imprinted 

bookmarks, with the theatre ad on the front 

and a merchant's ad on the back, were distributed 

by libraries. 

A "Red Shoes" guessing contest sponsored 

by a local bakery gave the public an opportunity 

to guess the number of miniature red 

shoes displayed in a fish bowl in the store 

window. A rubber stamp announcing the 

theatre dates was used for imprint on grocery 

bags and restaurant napkins. Window cards 

were distributed locally and in surrounding 

neighborhoods, and every dancing school in 

the area announced the picture playdates to 

pupils and their parents. 

Smith planted stills and readers in the local 

papers, and .special ads played up the popularprice 

angle. The front page of the neighborhood 

weekly paper carried a "Red Shoes" 

contest mat, offering theatre tickets to winners. 

Tarentum, Pa., Co-Op Ad 

Exploits 'Communist' 

R. C. Kline, manager of the Harris Theatre, 

Tarentum, Pa., promoted a full-page newspaper 

co-op as part of his campaign for "I 

Was a Communist for the FBI." 

The page layout included an announcement 

offering $10 plus free theatre tickets for the 

best letters submitted by readers on "What 

Should America Do About Communism?" A 

considerable portion of the page was devoted 

to the contest rules and a display ad for the 

picture. 

Cost of the entire page plus the cash award 

was split among merchants, thus giving the 

theatre a costless promotion which did much 

to attract extra patronage during the picture's 

run. 

Newspaper Serializes 

'Kon-Tiki' With Picture 

With the Minneapolis Tribune serializing 

"Kon-Tiki." Ted Mann, owner-manager of 

the World Theatre in that city, cashed in with 

extensive publicity. The newspaper singled 

out "Kon-Tiki" as the Picture of the Week 

and gave it several favorable mentions. 

The Minneapolis Star devoted a full page 

to stills from the picture and an excellent 

review. 

Mann utilized department store and bookstore 

windows for displays tieing in the picture 

and the book. 

tOFFK Showmandiser June 16, 1951 — 139 — 33

I 

Here's a "scientific lobby display which 

" 

helped sell "The Thing" for Guy Hevia, 

manager of the Mayfair, Asbury Park, 

N. I. Ginunick was publicized as a "spacebeam 

disintegrating machine" complete 

with "hydro-electric pulsator" and a "supersonic 

wave guide" -which flashed colored 

lights, buzzed, whirred and vibrated 

when patrons manipulated dials and 

levers. 

Strong Man Attracts 

'Samson' Promotion 

Several thousand persons turned out to 

watch an unusual strong-man demonstration 

arranged by Arnold Gates, manager of the 

Stillman Theatre, Cleveland, in behalf of 

"Samson and Delilah." 

Gates arranged with the local Mercury 

automobile dealer to have a new car stationed 

in front of the theatre a week prior to opening. 

A huge sign announced; "Cleveland's 

'Samson' will move this Mercury in a manner 

Don't miss this 

which will astound you . . . 

Don't miss 'Samson and Delilah' 

thrill . . . 

here, starting, etc." 

At the specified hour, a local strong-man 

towed the car by means of a huge tape 

stretched around his neck. The muscular 

marvel was dressed in "Samson" costume, 

while an attractive usherette made up as 

Delilah sat on the fender of the car. A public 

address system kept spectators informed of 

the proceedings, with the result that the picture 

received considerable word-of-mouth 

publicity. 

Buy 'Caruso' Page 

&v dumb, publicity manager for the 

Towne Theatre. Milwaukee, promoted a fullpage 

co-op ad in the Sentinel on the opening 

day of "The Great Caruso." A musical border 

around the page was topped by script lettering 

reading. "Mario Lanza Sings Today." A 

five-column layout down the center of the 

page included mat illustrations from the picture 

with the playdates. Along both sides of 

the theatre layout, radio and record stores 

advertised Lanza's recent recordings. 

Builds Flash Front 

John Marcon, manager of the Metropolitan. 

Washington, used a flash theatre front to 

exploit "The Walking Dead" and "Beast 

With Five Fingers." The show was advertised 

with copy: "Double chills, double 

thrills ... if one doesn't get you, the other 

will." 

34 

Newspaper Co-Op Ads 

Bulwark 'Dividend' 

At Jacksonville 

Robert Heekin, manager of the Florida 

Theati'e in Jacksonville, took full advantage 

of national tieins to exploit "Father's Little 

Dividend." The local distributors of Libby's 

baby foods furnished 100 window streamers 

which were sniped with theatre copy and displayed 

in all grocery stor'es. The distributor, 

in addition, placed a 30-inch newspaper ad in 

the Florida Times Union, with underlines 

advertising the playdates. 

Six hundred new mothers in Jacksonville 

received direct mail pieces announcing the 

name-the-baby contest. Entry blanks and 

window cards were distributed in 15 supermarkets. 

The Sunbeam bread representative placed a 

90-inch co-op ad in the Jacksonville Journal; 

supplied 100 grocery stores with reprints of 

the ad, and furnished each with window 

streamers sniped with theatre copy. The firm 

provided 500 loaves of Sunbeam bread for 

distribution to patrons on opening day. 

Diapers were lettered with the picture title, 

and names of the stars were hung around 

the edge of the marquee for current ballyhoo. 

Twelve local merchants participated In 

a double truck newspaper ad which appeared 

in the Journal on Tuesday before opening. 

Each ad plugged the picture title and theatre 

playdates. 

The Baby Dy-Dee Service distributed 1,500 

special heralds as package stuffers and bannered 

their trucks with advertising matter for 

the theatre attraction. The Maternity Lane 

store advertised the Elizabeth Taylor maternity 

dress and Included picture credits and 

playdates. 

An animated display was used in the lobby 

showing a stork swinging a baby. Black 

light paint was used for the lettering, and 

the lettering, and the display was surrounded 

by Infants' furniture and accessories. Radio 

promotion Included free plugs over station 

WPDQ, WIVY, WJHP. 

Co-Op Ads Plentiful 

For Asheville Date 

Herman Glllls, assistant manager of the 

Imperial Theatre, Asheville, N. C, arranged 

an attractive window display at the offices 

of the public service company for "Father's 

Dividend," and had the company mail 

Little 

2,000 envelope stuffers with their bills for 

ten days prior to opening. The firm further 

cooperated by sponsoring a two-column co-op 

ad featuring an illustration of Elizabeth Taylor 

cooking at a gas range, with the theatre 

playdates. 

The local baking company ran a halfpage 

co-op ad facing the theatre's regular 

newspaper ad. Additional co-op space was 

promoted from the Dixie Superstores and 

Brody's Stork Nest. 

The cooperating merchants provided a 

lobby exhibit of juvenile furniture, a gas 

range, and baby foods, while the baking company 

donated samples of breads and cakes 

for distribution to patrons in the theatre 

lobby. 

GlUis promoted free radio plugs on the 

man-on-the-street broadcast for five consecutive 

days prior to opening. 

— 140 — 

Tiff Cook, manager of the Car 

Toronto, used this inexpensive bi 

to arouse interest in "Never a Di 

men." He had a six-sheet moun 

cardboard, shellacked and then c 

20 pieces to resemble a jigsaw 

An usher took the pieces to bus^ 

comers where he proceeded to pi 

together. Cuiious pedestrians wc 

lightened as the pieces were ass< 

Tieups on Mother's D< 

Rogers Show Add $ $ 

Mother's day and a Roy Rogers 

were promoted through special t 

Clarence Cropper, manager of the 

(Ohio) Theatre. 

For Mother's day, Cropper proir 

corsages and four free dinners. Th 

were presented on the stage to t 

and youngest mother in the auclc 

the Mother's day matinee. Husb is 

companylng the two women were i )i; 

free dinner. 

Cropper contacted the Carr-Coi 

Biscuit Co. at Wllkes-Barre, Pa., anc 

six dozen boxes of Roy Roger; ;o 

which were distributed to kids at ti 

day matinee. The cookies are a ; / 

chandlse tie-in with the western n 

and Cropper reports that the co ai 

anxious to advertise the produci hi 

cooperative deals with theatres 

Sets Dress Giveawa] 

Guy Hevia, manager of the Ma; r 

atre, Asbury Park, N. J., promoted 

Hayward dresses from Berger's ( 

which were awarded as door priz 

final night of "I Can Get It for Y. 

sale." The dresses were displayed h he 

atre lobby ten days in advance, wit^ t 

sheet advertising the playdates 

Promotes 'Sun' Co- 

iS 

01 

W 

Jerry Baker, manager of the Pal|. ^ 

ester, N. Y., promoted a S-colur 8 

newspaper co-op ad from a loc£ ^pc 

goods store for "Follow the Sun.' Chf 

were tied in with a contest sponso I b: 

store, giving theatre patrons an c ort 

to win a set of Ben Hogan golf 'bs. 

co-op ad appeared in both daily P -f*! 

L 

Ads on 'Sun' Endon a 

Sal Adorno. manager of the PiSê. 

dletown. Conn., used a personal ei 'rse 

newspaper ad on "Follow the S 


J. 16

H (HI ij

. 

. 

PROMOTION PAY-OFF 

for 

STANLEY 

rono 

KRAMER'S PRODUCTION 

BECAUSE 

for the first time in film history, it's the picture launched 

with an "Oscar" (awarded for "Best performance by 

an Actor") prior to general release . . 

BECAUSE 

it's the picture with more than $1,000,000 worth of 

advance public penetration achieved in not one but 

five pre-selling campaigns in advertising publicity and 

promotion . 

. 

BECAUSE 

it's the picture to be put in general release immediately 

following special selected roadshow exhibition playdates 

and FOR THE FIRST TIME AT POPULAR PRICES... 

BECAUSE 

it's the picture about the screen's greatest swordsman, 

romantic poet and leader—the three musketeers in one 

and one lover in a million! 

Morns 

ftssociaie r. BECAUSE... It's Released Thru

Jl'NK, 1(). I').ll Vol. 1. No. (> 

FEATURES: 

IBf Evidence keeps mounting in each succeeding issue of 

PliMOTlON that there is a tremendous area of development 

frtlle new showmanship the industry keeps demanding, 

inhe merchandising tie-up at the local level. The manner 

inrhich this association between exhibitor and merchant 

hi' been used most effectively is told by Carl Bleiberg. 

pilic 

relations director for The Hecht Co. of Washington. 

Dl, one of the country's leading stores, in the current 

is:e. 

His report, "The Movies Can Be a Store's Best 

F 'inl," can well be a guide post for exhibitors who are 

ea?r to expand the sphere of exploiting their product. 

H frankly admits that merchandisers have much to gain 

byieing in with good picture promotions; but so do the 

ejibitors. And the important points he makes are that 

the must be something in the tie for both parties, and that 

a leichandiser wants new ideas—something which will 

cute excitement, draw people into the store, bring inqiries. 

The Hecht Co. has proven that when something of 

gfuine public interest is submitted by an exhibitor, the 

sle will go allout. It will spend money for extra adverting, 

heralds, and general publicity. With top merchandirs 

recognizing the value of motion picture tie-ups, it 

n(" becomes a responsibility of the exhibitor, with his 

shvnianship and enterprise, to create and suggest ideas 

wch will bring his theatre and the businessman together. 

Movies Can Be a Store's 

Best Friend 4 

The TV Spot Announcement, and 

How It Is Used to Sell Films 8 

The Ballyhoo Tour Boosts 

The Biblical Spectacle 12 

United Artists Expands Field Force 

To Carry Exploitation to Main St. ..14 

RKO Theatre's Tea Tie-Up 15 

Grass Roots Fashion Ties Being 

Created by Wald and Krasna 16 

The Disk Jock Is Available 17 

'Teena' Goes to the Movies 19 

NATIONAL PRE-SELLING GUIDE: 

A service section listing 

new films 

for which pre-selling campaigns 

have been developed, with tips to 

exhibitors on how to tie in at the 

local level 20 

BEN SHLYEN 

Publisher and Editor-in-chief 

NHAN COHEN LOU H. GERARD JOHN G. TINSLEY 

t

cooperative project can produce 

j 

Promotions 

And 

Breaks' 

f 

OnSingleTie-ln: 

Showing what a well - conceived 

A store-theatre tie-up has to be a cooperative project, Hecht Co. believes—with 

a give-and-take attitude on both sides. Shown here is the 

lobby disp'ay created for the "Mr. Imperlum" promotion arranged with 

Loew's Capitol Theatre, Washington, D. C, and described in the accompanying 

article by Carl Bleiberg, public relations director for the firm. 

nk\ttmS)(a \r 

GREETINc'CoNTir 

Sand An On^mal ValtM^ to Itm 

"MR. IMPERIlil 

' 

So People Still Write Verse 

AND wttjn A THfttU n WJtL 8£ 

FOS L*NA AHQ aio TO $f£ THCIH ME$54e£5 

EZIO PINZA S lANATUId 

The "South Pacifk" Man and hn filonJc Su i-jr( 

^500 Worth 

Valeniine 61 

will BE AWARDED 

FORISBESTORiaîl 

SEE "MR IMPERIUM 

VALENTINE GREETI >$ 

i» I 

C«'ni'>fl to teew'i Ccpitol Sowi 

ll\o Pin.-o mi liinii rwtwr 

i 

"J Smctltciirl 

of a phiiirt'i" 

THE HECHT CO.-' 

LOEW'S CAPITO 

For the contest, this 9x12 announcement and entry blank w(l Jrn 

on a fine grade paper. Total of 10,000 were distributed through i 'e 

theatre. Make the presentation class and you get class results. 

Thanks so much for trying 

IVith your VAL£.NTIl!E-ing, , , . , 

V/e are sorry that your entry in our Valent 2 

contest did not »in ono of the \$ prizes. 

ABOVE: Some of the press breaks obtained for the contest . . . not 

just news stories, but features by top staff writers. 

RIGHT: Hecht makes it a point to send a note or card to everyone 

entering a tie-in contest, as a public relations gesture. Too many sponsors, 

the company believes, forget all about contestants and the also-rans 

the moment the winners are picked. He suggests theatres do the same. 

However, v/e say thanks for naking our tasl; 3 

enjoyable. 

Sincerely, 

THE JTTDGES 

The Hecht Co, 

Loewis Valentine Contest 

PROMOTION 

CH

' 

""advertising 

' 

Want 

I 

i I action. 

I 

tlemen. 

IQVIES CAN BE A STORE'S BEST FRIEND 

How the Hecht Co., Washington, and the City's 

Exhibitors 

Team Up to Promote Attendance, Sales and Goodwill 

CA. BLEIBERG 

'he 

'pirtiiieiit store can become a very 

icti\ie\ploitalioii ally for the alert the- 

. exibitor provided basic inerchandispriiples 

are used. 

'heHif nothing mysterious about suciful 

elailing. Stores buy merchandise 

fewiU have the broadest appeal, and 

f 

I ihi use every possible promotional 

he attract customers into the store to 

I 

bitoods. Vou already recognize the 

store as operating on the same 

Irtt-nt 

jcips js yourself. 

Inahe department store promotion a 

e nrt' closely. Stores appeal to age 

iiii>'jire-teens, teens, young adults, and 

idults) the same as the exhibiiji 

i.iiling upon your exploitation tack. 

res ifffr special purchases or sales. 

lierald a double feature or special 

Stores love demonstra- 

»,lhjame as you hypo a picture with a 

son appearance. Best of all, stores 

no at raid to try a new promotional 

inice, which is in effect, your calling 

d urn the promotion director of the 

re. n Washington we call upon each 

er tmake movies the store's best friend 

I all 

Sensible Ideas 

3ut le exhibitor must propose ideas 

t niie merchandising sense. Advance 

'''•; ploitation men have not been too 

111 this respect, because tliey wave 

loili)! glamour stills for store displays, 

sug St fantastically thin ideas for tie-in 

I. le local manager, in my opinion. 

1 do much better job lor the theatre and 

He knows the store in his own 

i\, its clientele, and its adveriition 

best. 

Altetixe years of close cooperation with 

phirton, D. C, theatres, and about 100 

Ppsihe Hecht Co. has established cer- 

I b ic principles. Let me describe a 

1 ofliein to illustrate some of the prin- 

• I 

mploy. 

happy to do so because it adds Tnore bclievabilit\ 

to the ad. You might even suggest 

lurthiT that you will be glad to supply 

a stars photo whenever the store needs 

one in the future. Leave your phone number 

as a check against future ads, and 

you'll have disposed of this vexation forever. 

Next, let's look at the calendar with the 

merchandiser's eye. A merchandiser usually 

makes his plans six to eight weeks 

in advance. He is thinking of Valentine's 

day when vou are taking down your Christmas 

decorations. He is wondering how to 

stimulate Fathers day business when you 

button your overcoat the first day of 

spring. When you consider that St. Valentine's 

day. Mother's day and Father's day 

are recognizable to every theatre patron, 

and these days are given tremendous publicity 

by radio, newspaper, TV and magazines, 

then you have a logical tie-in with a 

department store regardless of what picture 

you are playing on Feb. 14, May 13, 

or June 19. 

Take our most recent Valentine day promotion 

with Loew's (Washington, D. C.) 

Capitol Theatre. Hollywood syndicated 

columns and the movie magazines were 

full of Ezio Pinza and Lana Turner, then 

making "Mr. Imperium." Jack Foxe, 

Loew's publicity chief, and we decided to 

peg our Valentine greeting contest with 

Ezio and Lana as principals. The Hecht 

Co. offered Iff.SOO in merchandise prizes 

for the best 1.5 Valentine greetings to either 

Lana or Ezio. We had a hunch that people 

secretly still yearned to write their 

own verse, but the greeting card manufacturers 

made it too easy to buy a canned 

tome to their loved ones. We were right. 

Over 1,000 entries flooded us, and the 

human interest was good for reams of 

local newspaper publicity and a United 

Press wire feature story. 

19,000 Entry Blanks 

The exploitation y Standard for Loew's- 

Hecht Co. operation. A minimum of 10,000 

contest entry blanks to be distributed in 

both store and theatre; several ads by the 

store; and displays in both store and theatre. 

Our radio and TV programs also 

plug the contest. 

Of course, when a movie star is in town 

for a personal a[ipearance, the store and 

theatre can exploit this beautifully. Let me 

cite two instances where harmonious working 

relationship can pay dividends. 

When Margaret O'Brien made a personal 

appearance at the Hecht Co: on behalf 

of her branded line of shoes, we automatically 

threw the publicity to MGM in 

our full page ads and newspaper publicity. 

The contest was simple. What 12 

girls in Washington would have lunch 

with Margaret? All the local papers, and 


• ^ It t s propose a simple formula to 

Bill jur annoyance when you open the 

liv w^paper and see a movie person- 

'^ I'd in the Blank store ad to plug 

Me m of merchandise. There looking 

'St ;u from the paper is a large picture 

wi lurner with nary a mention of 

rstiio or current picture. You mentally 

"eri liamn-it-all, because you plan to 

*" latest picture next week. Cool your 

Have you ever called 

manager to suggest a 

*'? line as routine procedure in all 

"lotion picture star endorsement? 

lid the store ad manager very 

When Esther Williams wos scheduled for o personal appearance at the Hecht Co., Jack Foxe, 

Loew's Theatres publicity chief in Washington was quick to combine the date with an east coast 

premiere of MGM's "Go for Broke!" The store's publicity effort dovetailed nicely with Foxe's effort to 

obtain maximum press coverage. Left to right: Jack Foxe, Esther Williams, Corl Bleiberg, author of 

the accompanying article, and James Rotto, Hecht Co. soles end publicity director. 

Wo ICE :: June 16, 1951

i 

3 TEENS! 

C.in. a„(lM,,l 

s3^ MARGAW 

O'BRIEN 

ri'KM!-: 

TIIK (i»:

I 

I 

— 

> HOWMANSHIP SUCCESS $TORY 

ATLANTA, GA. Box office records toppled in a number 

of Georgia situations when United Artists opened the Robert 

Stillman production, "Queen For A Day, " 

on the Martin circuit. 

Long time records held by United Artists' "Red River" fell in 

Tifton, Americus and Valdosta, with "Queen" forging ahead as much 

as 20 percent. In Fitzgerald, Cordele, Douglas and many other Georgia 

spots, it rivalled previously established highs. 

Martin circuit advertising director, Ronnie Otwell, planned contests 

in each situation to select local "Queens For A Day." Patterning his 

contests after the national radio program on which "Queen For A Day" 

is based, Ortwell tied in with local merchants, broadcasting stations, 

and newspapers, for 

unprecedented pre-opening campaigns. 

"Showmanship is still the key to boxoffice success," commented 

William Heineman, sales head of United Artists. "The Martm circuit 

has indicated that wherever aggressive promotion is initiated, 'Queen 

For A Day' will prove to be the most successful exploitation moneygetter 

offered exhibitors by any major company in many years." 

here's nothing hard about it. All it takes is a little work. United Artists has plotted it out in every 

.t.iil—and it's 

PROVEN. 

ere's all you have to do: 

1. Contact your local UA exchange and book this new 

Robert Stillman 

hit. 

2. Write Press Book Editor, United Artists, 729 Seventh Ave., N. Y. C. for a complete 

QUEEN FOR A DAY PRESENTATION PACKAGE. Follow the simple and easy 

instructions. 

) regional premieres are setting the pace for you. Each is running a QUEEN FOR A DAY 

)ntest with this new hit movie which will show you how and create invaluable publicity peneation 

in your territory. 

7:^vJ 

A thrilling new niUll in Showmanship! 

] ROBERT STILLMAN'S 

"QUEEN FOR A DAY" 

I 

BANK 

IT! 

I 

I 

I BUY 

I 

IT! ! 

from the new U.A,

' 

J 

| ' 

' 

DENNIS 

JHUIS. 

CADET 

STATE LAKE Iheote, 

TERWrnAl 

niolly 

THE SIORT Of THt^r 

GOLDBERGS" 

-ROWLWEODJNfr^ 

HAnvARD 

»»" BAILEY 

CEOHCE 

SANDERS 

Visual Cards Used for Spot Announcements in Balabon & Katz's TV Advertising of Films 

fRte 

PARKINO 

S QUEBEC 

^4cS 

THE TV SPOT ANNOUNCEMENT, and 

; 

HOW IT IS USED TO SELL FILMS ^ 

Balaban & Katz Reports on the Impacts 

Of Video Advertising in 

Theatre Business 

B « V I D 

BR I AM 

4 B 1 E IV C 

DAH L 

INSIDE 

STRAIGHTi 

ROOSEVEIT 

WED,APRI14 

m\im7km 

QoAefjkini^ 

THt RAGE OF 

PARIS 

IM PERSON 

^/T 

Ôn-/ 

mMacRRTHUR 

M7 SIORY 

Neighliorliooii Hieoters*^ 

"THE 

MAGNIFICENT YANKEE 

UmiEDARTISTJ^wy 

By 

DAVID ARLEN 

Television exploitation of motion pictures, 

following a somewhat indeterminate 

and questionable beginning, is gradually 

crystallizing as a practical medium, along 

with newspa]>ers. radio and street stunts, 

as a definite asset in publicizing individual 

motion pictures and achieving a favorable 

reception of them by the theatregoing public. 

While it is difficult at this stage in the 

proceedings to ))ut one's finger on the actual 

upsurge in 

business which can be definitely 

credited to television exploitation, 

still the better reception given recent pictures 

backed by a TV campaign gives 

rise 

to the feeling that here is a new and effective 

medium to help sell the Hollywood 

product to the show-going public. 

A good example of the successful impact 

of a TV campaign on a picture, was 

the 

recent world premiere of "Ma and Pa 

Kettle Back on the Farm," at the Balaban 

& Katz Chicago Theatre, featuring the personal 

appearances of Percy Kilbride. Beverly 

Tyler and other stars of the film. The 

showing was preceded by two weeks of intensive 

teaser announcements over television 

station WBKB, heralding the premiere. 

They averaged about six announcements a 

day in the first week, and, starting a week 

before opening, 14 to 16 announcements 

daily, of eight, 20, and 60-second duration, 

publicizing this stellar event. 

In addition, a "Name the Pony" contest 

was conducted on the Hawthorne-Melody 

TV show, starring cowboy star Roy Roper, 

for two weeks before the premiere, with 

contestants sending in their suggestions or 

dropping them in a box in the Chicago 

Theatre lobby. After garnering much publicity 

over this popular television show for 

the two-weeks period, the event was climaxed 

when Roy Roper presented the pony 

to the winner on the telecast originating the 

opening day of the picture. 

The resultant publicity from this television 

campaign improved not only the 

Chicago Theatre run of the picturf!) 

subsequent neighborhood runs f 

Downstate theatres also benefited yi 

television campaign of audio a 

plugs, which helped to sell the I'ti 

the suburbs and nearby towns wiUi 

of WBKB's receptivity. Indeed » 

ported a marked success with ' 

considerably better business thai h 

joyed by previous "Kettle" pice 

improvement which can logically e 

ited to the far-reaching WEKB ^f.t 

tation on the feature in this area- 

Another recent campaign was ,|ai 

ducted on behalf of the Chicagfl 

showing of "Father's Little 1 1c 

Here again, a concentration of gl 

and 60-second announcements w U' 

to acquaint the theatregoing pr,ic 

the engaging nature of the picti; a 

attractiveness as a showgoing trt!! 

the previous case, the campaig: /! 

maxed by a stunt of originality ai jf^ 

interest to viewers. 

On the night before the oiiii 

"Father's Little Dividend," Em,.;Si 

popular "Curbstone Cut-Up, j C 

street comedv program conducta in 

of the Balaban & Katz State-LallTl 

directly across from the Chicag;!! 

was devoted to a hilarious "Diap.Di 

Four well-known celebrities frc v. 

< 

walks of life competed in a race se 

would be the first to properly p a ( 

on a life-sized baby doll. ThesI ini 

Bill Leonard, columnist of tt CI 

Tribune's "Tower Ticker"; Ly' B 

well-known Chicago disk jock 

Danny Lewis, father of come in 

Lewis, and champion wresth 

1' 

Atlas. 

The competition attracted a ge 

crowd in front of the State-La 1 

and also jiroved very 

' 

entertaiig 

thousands viewing the event or V. 

winner was solemnly awarded a ar 

diaper service and considerab g

' 

I 

I 

' 

I 

ipt 

IT'S 

. . CHICAGO 

. . WITH 

. . WITH 

. . 

, . . WITH 

. . ALONG 

. . ALL 

. . DOING 

. . AND 

p moled for "Father's Little Di\i- 

'Spilling the next day at the Chi- 

I 

I'êalre, where the initial business 

Hid llie aroused interest of the pub- 

) 1 1 picture. 

"hivri the exploitation plans for a 

prfniere have included personal ap- 

I 

ajls of the stars and street stunts 

Jrki'd, these festive activities have 

teca^t. In all such cases, the final 

(raon has been heralded in advance, 

rtiivcly as possible, through a teaser 

This campaign pointed out the 

BJn. 

iris of what was to happen and 

idlie public either to attend in per- 

Olo lew the event on their television 

\ 

en In this fashion, an audience has 

iViJeeii assured for such events. 

I 

Tomahawk' Premiere 

The orld premiere of '"Tomahawk." dis- 

Bpdi a previous article, was an example 

a pa and colorful street stunt which, 

a liull of studious pre-event selling. 

usfti not onlv by the hundreds of specors'assod 

in front of the Chicago The- 

K o'thc morning of the picture's openi 

bi b\ thousands of television viewers 

(wel-tlius 

assuring a ready-made audibe 

f' tlip film. 

Thp alf hour outdoor show was a TechrM'ctacle. 

featuring manv colorful 

nf>. including 90-vear-old "Sitting 

lii.' lerfonning the fascinating tribal 

" •Mf] rituals of their people, the spirling" 

of cowboy star Roy Roper. 

mI> 

of the Indians as told by David 

Ml I. famous painter of Indian cere- 

)ma—plus the added personal appearces 

Chicago's Mavor Martin H. Kenfly 

id film stars Van Heflin. Susan 

ibot nd Alex Nicol. Their presentation 

TCl picture size, importance and added 

liarl ent'ss. 

Try a 

Talent Hunt 

In idition to this street stunt, the daily 

9 Ems show, over WBKB. generated 

rlhe interest in the picture for a threesek 

riod. via the medium of a "Toma- 

*k aleiit Trvout." Local amateur acre 

c tested for the privilege of re-enactt 

A television a part right out of the 

of the film. Intense interest 

in the final winners, who were 

eoached in their television debut 

abot and Alex Nicol. who played 

•eil 

ial parts in the film—and more 

iMiu was thus garnered for "Tomawk. 

Inlf^t (if the public in New York's in- 

Kwi "Murder, Inc.." the gang of killers- 

"•ni who monopolized the newspaper 

•>"llie 

roundtable. three famous Chi- 

'^"iialities in the crime field were 

': Assistant States .Attorney Edwin 

HOW A TV SPOT CAMPAIGN IS 

Using the video canl at the right for illussirnlive 

mailer. B&K iiilerchanged 8, 20 and 

M)-.srrond s/tnt annoiinremciils to sell the 

"Ma and I'li Kellle" romedy. Spots were used 

for 9 days prior to the opening, and lor all 

six days of the run. Copy for the audio annonnrernents 

follows: 

8-SECOND SPOT 

FOR THE LAUGHS OF A LIFETIME ^ 

DONT MISS "MA AND PA KETTLE BACK 

ON THE FARM." . THE STARS 

OF THE PICTURE ON STAGE ... IN 

PERSON! . THEATRE, FRI- 

DAY, SATURDAY AND SUNDAY, MARCH 

30. 31 AND APRIL 1! 

20-SECOND SPOT 

THERE'S A GLITTERING HOLLYWOOD 

PREMIERE STARTING FRIDAY, MARCH 

30 (TODAY) AT THE CHICAGO THEA- 

TRE .. . THE SCREEN PREMIERE 

OF MA AND PA KETTLE'S NEWEST AND 

FUNNIEST COMEDY-ROMANCE "BACK 

ON THE FARM" . PERCY "PA 

KETTLE" KILBRIDE, BEVERLY TYLER AND 

OTHER STARS OF THE PICTURE ... ON 

STAGE ... IN PERSON ... AT ALL PER- 

FORMANCES—FRIDAY, SATURDAY AND 

SUNDAY, MARCH 30, 31 AND APRIL 1. 

DON'T MISS THIS GREAT ENTERTAIN- 

MENT TREATI 

60-SECOND SPOT 

A HOWL OF A HOLLYWOOD PRE- 

MIERE STARTS FRIDAY, MARCH 30 (IS 

NOW PLAYING) AT THE BALABAN & 

KATZ CHICAGO THEATRE . . . THE 

SCREEN PREMIERE OF THE NEWEST 

AND FUNNIEST MA AND PA KETTLE 

T. Breen, a vigorous and colorful public 

prosecutor. Chief of Homicide John Golden, 

one of Chicago's finest police officers, and 

James McGuire, crime reporter of the Chicago 

Sun-Times, whose participation in the 

solution of many underworld dramas is 

well-known. Moderated by I'lmer Turner, 

the Sun-Times newscaster, the panel presented 

a fascinating quarter-hour, discussing 

the local crime problem and the shocking 

story of commercialized nuirder as told 

in "The Enforcer"—and complimenting the 

picture for its vigorous honesty. 

In the matter of publicizing an outstanding 

stage performer. TV can also play an 

important role. A timely example is the recent 

appearance on the Chicago Theatre 

stage of Josephine Baker, for 20 years a 

top revue artist on the Continent, star of 

the Folies Bergere, toast of European night 

clubs—but still little known in America. 

Balaban & Katz took an extended period 

on TV. with visual and audio teasers, announcements 

and siiecially prepared trailers 

to "sock home" the magnitude and importance 

of this star attraction, her fame 

in Europe, her SLSO.OOO Parisian wardrobe, 

her uniqueness as an entertainer. 

Audios like: "Here she is . . . the toast 

of all Europe . . . the rage of Paris . . . 

i\merica's own Josephine Baker—the most 

exciting entertainer in the world!" . . . and 

again . . . "Walter Winchell says 'She's a 

one-gal show, with exquisite gowns, charm, 

iF'. )> 

DEVELOPED 

MAandRn 

^V KETTLE 

'^K'^ff '-" * 8ACX ON TH£ WRM' 

CHICABO ^01^ 

PA KETTLE /n Person 

Video Card 

Used 

COMEDY-ROMANCE "BACK ON THE 

FARM" WITH—AND HERE'S THE BIG 

SURPRISE!—PERCY "PA KETTLE" KIL- 

BRIDE . WITH DEL CHAIN, 

PERCY'S COMIC STAGE PARTNER, BEV- 

ERLY TYLER AND BOB DONNELLY, RO- 

MANTIC SWEETHEARTS OF THE PIC- 

TURE . WILL BE ON STAGE, IN 

PERSON, FRIDAY, SATURDAY AND SUN- 

DAY, MARCH 30, 31 AND APRIL 1 ... AT 

ALL PERFORMANCES ... TO ENTERTAIN 

AND DELIGHT YOU! THERE'LL ALSO BE 

A MODEL FARM EXHIBIT ON THE MEZ- 

ZANINE OF THE CHICAGO THEATRE 

LIVE ANIMALS . 

THE 

COWBOY STAR OF TV'S HM RANCH, 

ROY ROPER . HIS ROPE 

TRICKS AND PRESENTING GIFTS TO 

EVERY BOY AND GIRL. THEN THERE'S 

THE REGULAR CHICAGO THEATRE 

STAGE SHOW, TOO, WITH ITS GALAXY 

OF SINGING AND DANCING HEADLIN- 

EDS. ALL IN ALL, A GREAT BILL—BE ON 

HAND TO ENJOY IT! 

magic and big-time zing!'"—were used to 

tell the public that here, waiting to be seen, 

was a theatregoing treat—something unusual, 

something unique. 

Exhibitors will find that they can use 

television effectively by utilizing the oneminute 

and 20-second sound on-film TV 

trailers made by various film studios, by 

audio announcements with visual cards 

carrying their message, by trailers created 

with stills and an audio background, and 

by special broadcasts and exploitation 

stunts—this latter, one of the most effective 

means of employing TV for mass appeal. 

Balaban & Katz is particularly fortunate 

in having at its disposal a powerful and 

popular television station, with far-reaching 

receptivity, thus enabling it, not only 

to exploit pictures in the Loon and in the 

neighborhoods, but to pave the way also 

for the downstate and out-of-town runs. 

This is a very real advantage and one which 

has resulted in excellent results for the pictures 

which have played its houses. 

The scope and latitude and dramatic potentialities 

of television, especially utilizing 

live talent, so exceeds that of any other exploitation 

medium, that it cannot be overlooked 

or minimized as a powerful publicizing 

medium. Certainly it is a new development 

to be regarded with intelligence, 

foresight and sober consideration by all 

exhibitors seeking new paths to the selling 

of their motion picture product. 

«cncE June 16, 1951

Across the nation, 65% o 

\i\m 

, 

CENTS 

\H 

5,200,0001 

10 

PROMOTI0^ ECI

1 , li\e 

, LIFE 

I ritv, 

irie-goers read LIFE 

H 

few Orleans^ as in every local situation, only LIFE 

riov/e 

advertising has such impact on box office 

ew irlians area, LIFE is read by 7 1 

,890 people of LIFE is read by 23,950,000 people and this audience 

u,v l)v 229,030 in the course of 13 issues. grows in 13 issues to itu hide 62,600,000 different Americans— 

over half the nation. 

»iilread LIt'E as they read no other magazine. 

— il only LIFE— brings them graphic picture- That's why when a movie is advertised in LIFE or featured 

in LIFE exhibitors in every local situation feel 

I 

reirtint]: of the world's events. 

the 

afl'ects the way they think and act, 

and enjoy life, the way they entertain 

tlie story is the same. For each issue 

effect. 

Because LIFE's local impact on all America makes it 

ideal for movie advertising, the movie industry invests 

more dollars-for-selling in LIFE than in any other magazine. 

New Orleans moviemen feel LIFE's local impact 

I Jo" Manager E. A. MacKeniia says: "LIFE has a treiii:; 

with New Orleans movie-goers. Bv tying in 

-lilihoard and marquee. I built up one of the bigi 

had." 

At RKO Orpheum, Manager John Dostal says: "On numerous 

ocf-asions, patrons have commented on seeing a picture previewed 

in LIFE and being sold on it. We regularly exploit LIFE's 'Movie 

of the Week' in special lobby set pieces." 

"Born Yesterday," previewed as LIFE '-Movie of the Week," draws crowds to New Orleans' Orpheum. 

LIFE audience in New Orleans alone would fdl all city's movie houses simultaneously. 

lOXO-iCE June 16, 1951 II

I 

' 

| 

THE BALLYHOO TOUR BOOSTS 

THE BIBLICAL SPECTACLE 

Exhibitor Becomes Part of Pre-Selling 

Activities for 'David and Bathsheba' 

Something old, something new, something 

borrowed and added, too, is 20th 

Century-Fox's own evaluation of its preselling 

campaign on the Bible's best-known 

marriage, "David and Bethsheba." 

Barker ballyhoo, old-fashioned circus 

selling and modern merchandising methods 

are being woven into a novel pattern for 

pushing the film across. The campaign 

format consists of a series of special events, 

each pinned ultimately to the local level 

exhibitor, and each in turn related to a 

national magazine, newspaper, radio and 

billboard advertising project which is now 

auspices of the Fox exchange and key exhibitors 

in each city, and slant off in most 

territories to other important situations. 

From Kansas City, for instance, he would 

probably go into Topeka and Wichita. 

The choice of Bushman is a happy one 

from two angles: as King Saul, his is an 

important role, and he can thus speak with 

authority about the production; as Bushman, 

he is still a handsome, virile man 

whom a great many people (and especially 

women) will remember. Both of these 

angles. Fox figures, have a real boxoffice 

potential. 

Still on the borrowed and old side, but 

with a novel switch lo ballyhoo, is the tour 

by the giant Walter Talun. who plays 

Goliath. This one is already under way, and 

is slanted at towns of 35 to 200,000 and 

the 

country's children. 

; 

a Roman chariot to City Hall and' 

to the newspapers (the chariot is to i 

ried along, and the horses will be p \ 

by the tour's advance man, for ea i 

will have an advance man and an 

panying exploitation man ) . A specii 

cal-type scroll will contain the nei' 

release and act as greetings to city o 

< 

Next is a ride down the town', 

street, and the formal opening of 

hibit, preferably in front of the 

which will be playing the picture, oi 

other place the exhibitor decides up 

For the rest of the day, the gia;; 

the exhibitor's beck and call. 

The small fry appeal of this kirn 

i 

tivity is what Fox is banking on. i; 

implemented the pitch by a nationiji 

ing contest, figures to give passes t 

situation where theatre playdate ii,.i 

well set to the .50 best coloring joV,i 

outline of the giant, which in tunn 

of a four-page brochure containin; ; 

copy about and stills of the pictui 

exhibitor will be the judge, and i,e 

to pick the winners within one we^ji 

the giant's appearance. Since the '.,i 

THE GIANT . 

. . 

Up and down the land, via truck and trailer emblazoned 

with picture credits, goes Walter Talun, 

who plays Goliath. His pitch is pointed at the 

small fry, and his itinerary will get the impact of 

the combined efforts of Ford trucks, Fruehauf trailers, 

the American Automobile Association. 

being budgeted to fit what the company 

determines as the film's boxoffice potential. 

Both borrowed and old is the key-city 

tour by Francis X. Bushman, who plays 

King Saul, which follows the prestige, 

opinion-making course laid out for Henry 

Wilcoxon last year on "Samson and Delilah." 

Bushman will hit much the same 

cities, the same stories and the same women's, 

religious, educational and club-civic 

groups on his itinerary, which gets under 

way around the first of August and continues 

through the end of September. 

The one-time great film idol will carry a 

complete kit, including Kodachromes and 

slide films. He will be presented under the 

Has Wide Kiddy Appeal 

Every angle for kiddie appeal has been 

tossed into this tour, beginning with Talun 

himself, who stands six feet 10 and in his 

specially constructed boots climbs to seven 

and a half feet. He is traveling in a specially 

constructed Fruehauf trailer, pulled 

by a Ford truck cab, both of which will 

carry huge picture credits. 

This is where the tie-ins began to weave 

into the pattern. Fruehauf is pointing a 

special campaign on the merits of its product, 

reaching the nation's auto editors and 

the transport trucking industry through its 

84 branches. Handling this campaign will 

be its well-known public relations counsel, 

Ben Sonnenberg. Ford gets into the pattern, 

too, via its ad agency, J. Walter 

Thompson, and together with Fruehauf, the 

American Automobile Association, and local 

exhibitors mapped out the entire itinerary. 

The AAA will act as local host along 

with the exhibitor. The latter is being informed 

either via Fox or the AAA enough 

in advance of the visit to set up his own 

pre-selling activities, for the giant, after 

certain routine duties, becomes the exhibitor's 

personal press agent. 

Taking Wilkes-Barre. Pa., as one of the 

scheduled stops, here is a typical schedule: 

Arrival in the morning, greeting by AAA 

and exhibitor. Special portable steps come 

down out of trailer, and giant stands on top 

of steps as a loudspeaker invites people to 

get ready to view the special exhibit, which 

consists of props from the film, war implements 

of the Biblical era, costumes, the 

special slingshot constructed for David to 

use in the picture, and a two-minute, continuously 

running reel of spectacular scenes 

from "David and Bathsheba." 

Wearing his armor, the giant then rides 

AND THE OPINION MAKHj 

His forget is the mature body of the p(i](iti 

the clubs, the civic groups and numerou< the 

ganizations, many of whose members o 'i 

Francis X. Bushman, first of the greot n(ie I 

who ploys King Soul. « 

colored giants will serve as admissi-i w 

the picture plays, there will be ai='asl 

children in town who will be holdi ; oi 

these brochures and a lot of ot s 

will therefore be determined to se w 

at 

any cost. 

Or so—banking on some chile syc 

ogy—Fox figures and hopes. 1 ,rs 

be one million brochures, all dist utei 

person by the giant, roughly f 'i ' 

June to the first of August. 

Having set its pre-selling pitch u'^ 

opposite-end age groups, Fox fa nfo 

another switch for the 18 to 35 

tier 

the population for its third to w 

goes from about July 15 to the ^t^^^ 

in September. This junket is labf 

i 

K 

" 

12 PROMOTIOî|

I iiav 

' nther 

"David 

i;nid who will visit key, multiplei 

cities 

I factor 

I 

• 

"'David" 

to sell some of the pice 

and sophistication angles. 

Ms Kuip will be thoroughly briefed 

ilk about harem life 3.000 years 

DO. 

ex I aiiges. 

le lours will try to reach. And bexpects 

the film to 'V 

Mil 

obtain a book- 

ma innm. its thinking includes all 

company's first 

exile 

run 

>t tor; 

only the 

Itin Furthermore, it points out that 

ibit 

bel 

i'ives." consists of six young love- 

|)l.iy 

the spouses of Gregory Peck 

h ris of the period translated to 

iisonal beauty (including cos- 

.1 the era, and any allied subject, 

ill be sponsored by exhibitors and 

ox iipliasizes the exhibitor aspect of 

thn tours. On each, it is frankly calldiibitor 

aid for 

and cooperation. It 

ith tlie exliibitor can be of inestimiii 

this kind of local level pre-sellis, 

of his closer contacts with the 

i liave been clamoring for closer 

een production and exhibition in 

si'll s. and here is an opportunity to 

Liin such a program. 

to which it points is that 

because of the timetable and 

ii\o or even all the troupes may 

iiig the whole project that much 

t I II ai wherever this may occur. 

Hit Three Patron 

Levels 

It rjching in this manner into the iniiarkets 

and trade centers of the 

Mid hitting three distinct socioaonj 

li'vels of the country. Fox talks 

n ik 2 "David and Bathsheba" impres- 

II 75 million Americans. And 

fail to cover has been pro- 

?il i 

i 

in other plans. 

icnanilising tie-ins have been aimed 

ihielevel. publicity campaign, in order 

reac those segments of the population 

m\ e tours may miss. Added to the 

ka aitivities of Fruehauf. Ford and 

mA are these: 

i) ^âllpaper is manufacturing a com- 

* ' fall line of expensive wallpapers. 

inal studio designs, based on the 

mo and Bathsheba." Fullor. 

ullpage bleed ads are already 

tiu ] in House and Garden, House 

intil. Better Homes and Gardens and 

I iving. all for September. There 

lail store dis])lay pieces. Ads and 

play will use Susan Hayward, in cos- 

"•' 

Bathsheba, so as to give a direct 

•Illy to the personality but to the 

" 111 its lavishness as a spectacle. A 

'^' idf advertising and publicity camloi 

.11 accompany the consumer push, 

I Îcial publicity material is being 

fclediv York's ad agency at newspaper 

p*n pages. 

psa Hayward is also being used in a 

o'la Fabrics campaign slanted at the 

;li level market, tied in the same 

I 

I- York into a class four-color, 

al campaign for home decorator 

-igns from the studio's concep- 

period. 

tie-ups indicate the depth 

•lutration in this field: Lux is us- 

Havward in both magazine and 

> ads, and Auto-Lite has shifted 

June 16, 1951 

Seven Majors Spend $1,037^508 

On Magazine Ads First Quarter 

Seven of the eight major distributors lumbia's "Born Yesterday," in two leral 

spent $1.0;57..508 to advertise their product magazines and the screen group, 

in general magazines, farm journals and The company by ('ompany cxpeii ditures: 

the Sunday supplements, in the first quar- jg5) 

ter of 19.S1, according to the Publishers r^q f^J^Q^Q picTURES $373,964 

Information Bureau. Q^„^,„f Magazines 336,905 

At the same tmie, figures released by 

p^,^^ Magazines 

the bureau show that RKO's "The Thing" Magazine Sections of 

was the most heavily advertised picture in 

Newspapers 37,059 

the first quarter. The campaign for this 

film, channeled through the screen and ro- 

LOEW S 260,351 

mance magazines, 14 general publications 

General Magazines 242,00t 

and four newspaper supplements, totaled 

Comic Sections of 

$110,044. 


Another RKO release, "Vendetta," was COLUMBIA PICTURES 104,385 

the second most heavily advertised picture General Magazines 81,385 

in national media during the first quarter. Magazine Sections of 

Fan and eight general magazines benefited Newspopers 23,000 

by .f 106.380 on the campaign for the Howu,^,yERSAL 

PICTURES 82,593 

ard Hughes production. _ ... âaai 

• 

rt.i . u- L etri\t\r,n General Magazines 79,993 

Other pictures on wriich .1.50,000 or more ,, r . « 

. ^. , 1- • 1 J n Magazine Sections or 

was spent in national media include: rara- ' 

,,«« 

V; lic . I *«••" .u Newspapers 2,600 

mount s September Affair, in three women's 

media, the fans and one family publi- PARAMOUNT PICTURES* .... 78,720 

cation; MGM's "Royal Wedding," in 15 jq-^^ CENTURY-FOX 70,315 

general magazines; Columbia's "Valeng^^^^^. 

Magazines 42,015 

tino, in two family magazines and pne 

Mogozine Sections of 

newspaper supplement; U- Is Harvey, in 


13 general magazines, one newspaper supplement 

and the fans; MGM's "Kim," in 

WARNER BROS.* 47,180 

13 general magazines and the fan group; UNITED ARTISTS* 

RKO's "Payment on Demand," in seven 

general magazines and the fan group; Co- *Genefo/ magazines only. 

its schedule on another star to use its ad 

and extensive display campaign for her. 

Eagle Clothes is using Gregory Peck on 

billboards in key cities, including Times 

Square, and running a full-page color magazine 

campaign in Esquire and like publications. 

It is including a complete dealer 

set-up, with window display suggestions 

for lie-in advantages, and is going into a 

Capital .Airlines kit for about three months, 

in which time it figures to reach about half 

a million passengers. 

At about the same time that the current 

issue of Promotion is published. Fox will 

|)robablv have a fourth tour on the road, 

on what may well be its piece de resistance 

in its strategy of pre-selling special events 

and publicity. This is a kev city junket bv 

a direct descendant of King David and 

Bathsheba (female and good to look upon, 

naturallv) . Quietly, at about the time the 

picture went into production, vice-president 

and director of advertising and publicitv 

Charles Einfeld hired Pierre Marquis and 

his Facts. Inc., organization to begin a 

world-wide search for these descendants, 

and quickly Marquis was able to establish 

the fact that there were several hundred 

thousand people who could trace their lineage 

directlv to the Bible's most famous 

marital entanglement. 

From then on. it was a matter of choosing 

the girl most likely to succeed—in garnering 

press and radio space and time. 

1950 

$507,966 

445,771 

6,600 

55,595 

260,491 

260,491 

8,445 

8,445 

12,910 

12,910 

58,660 

57,855 

57,855 

51,640 

72,580 

As a final phase of the campaign, the 

company is laying out an extensive advertising 

campaign in the accepted media and 

in some normally off-beat quarters. This 

campaign in itself may possibly become the 

largest national and local ad expenditure 

in the company's history, subject, of course, 

to what the studio and New York executives 

deliver as their final judgment on the 

film's grossing possibilities. 

RCA Waxes 'Alice 

Children's Album 

Kathy Beaumont, who plays the heroine 

in Walt Disney's "Alice in Wonderland," 

is featured in the original-cast children's 

album of the movie, being readied by RCA- 

Victor for release in July. The album incorporates 

most of the original music, and 

uses Ed Wynn as the Mad Hatter, Sterling 

Holloway as the Cheshire Cat and Jerry 

Colonna as the March Hare. Theatre tie-ins 

are being set by the Disney organization. 

Cites Fox Sorority Film 

"Take Care of My Little Girl." 20th Century-Fox's 

Technicolor story of sorority 

girls, has been chosen as July picture of the 

month bv Seventeen magazine. A full-page 

review of the picture by Entertainment Editor 

Edwin Miller accompanies the citation. 

13

' 

i 

United Artists Expanding Field Force 

To Bring Exploitation to Main Street 

By 

Program Is Designed to 

Establish Exploitation on 

A More Permanent Basis 

LOU GERARD 

By June 20, United Artists will have 13 

permanent field exploitation men, thus completing 

Phase I of the local level representation 

promised by advertising and publicity 

Vice-President Max E. Youngstein. By January 

1952, the number will double, with 

an exploitation representative attached to 

every UA exchange and two in Canada. 

This will complete Phase II. 

This fieldman operation bears out 

Youngstein's concern for selling pictures 

locally. It chimes in with what he wrote for 

the February issue of Promotion, in which 

he indicated his belief in the vital importance 

of the fieldman in boosting grosses, 

and in maintaining contact with exhibitors, 

large and small. 

Tied in with the trade relations phase of 

the fieldman's operation is a series of flash 

brochure mailing pieces which emanate 

from New York. In essence, this activity 

is a revival of regular trade sales promotion 

which other companies also use sporadically. 

Keep Everybody Informed 

This function is being handled by ad 

manager Francis Winikus. District and 

branch managers, salesmen, bookers and 

office personnel also receive these brochures, 

which are slanted to keep everyone 

concerned abreast of grosses and publicity 

and selling angles for each UA feature. 

Each segment of Youngstein's department 

keeps feeding the information. 

Abilitv in getting down to local level 

brass tacks is the L A criterion of its fieldman's 

efficiency. The first 13 were selected 

on this basis, and the final 13 are 

being weighed now from this angle. For 

along with its permanent staff. UA is traveling 

an average of about 30 semi-permanent 

men on various product. Since assuming 

the I A reins. Youngstein has used 100 

different men. 

Promotion campaigns are set up by the 

New York home office staff. Naturally, 

these are flexible, to meet any given local 

situation. Basically, however, the fieldman 

is expected to take the national campaign 

as outlined by Youngstein and his department 

executives and fit it to whatever situation 

he is assigned. It is chiefly on this 

adaptability that the man is judged and rejected 

or given a branch. 

Once permanently set, certain other duties 

become his province. He must know 

or quickly acquaint himself with practically 

every theatre manager and situation in the 

area, and have intimate knowledge of individual 

theatre problems as well as the best 

exploitation methods for each city and /or 

town. He must get to know city officials 

and local })eople of importance as well as 

press and radio people. 

Sitting down with bookers and branch 

managers will be part of his job, too, so 

that he can be acquainted enough with the 

sales end of the operation to make sense 

when contacting exhibitors. 

As Aids to Fieldmen 

One of the functions of the brochures 

now being sent out regularly is that of enabling 

fieldmen and exhibitors around the 

country to benefit by exploitation angles 

uncovered bv different branches. This is 

being implemented further by a constant 

stream of information to all men in the 

field, which flows from New York, where 

all the campaigns are studied, tabulated and 

get 

rated for results. 

"Look at it this way." says Youngstein. 

'Top A pictures get attention in about 1.50 

situations. You can't quarrel with the concept 

of putting forth the greatest concentration 

of effort where you're bound to 

vour top boxoffice returns—where, for instance, 

a good exploitation campaign will 

reach hundreds of thousands of potential 

patrons instead of, say, five thousand. 

"But what about all the other situations? 

It doesn't matter to us how small the situation, 

or how small the flat rental—our 

fieldman must contact that theatre, by 

phone or bv mail, and give him the benefit 

of what's been done around the 

try, give it to him quickly and brief 

with knowledge of the possibilities a 

limitations in the locale. 

"By knowing the theatre's physic 

up. the fieldman can advise him or 

posters and other paper might prov. 

effective. By knowing the type of i 

age, he might be helpful in choosi 

kind of ballyhoo which would provi 

effective." 

Neither the fieldman nor the small 

pendent exhibitor will be a "stepch: 

this operation, Youngstein points oi 

has on file over 300 applications fr 

perienced field exploitation men, an 

with this backlog is concerned ov 

rapidly thinning ranks in the reser 

field manpower. Giving the field 

sense of real permanence, authority 

; 

sponsiiblity in the company's opera 

one way, he feels, of continuing to 

the right kind of exploitation manpc 

'Ace' Gets Big Spot 

Tie-in 

Campaign 

More than 1,500 spot announcem(> i 

"Ace in the Hole" have been set b- 'a 

mount throughout July over 154 rai' s 

tions throughout the country. 

network outlets in 104 key cities in 4 |al 

, 

Stations include independent as \ 

Spots are tied in with a Royal Des ; 

dorsement by Jan Sterling, with tl' o; 

minute spots containing three i'a 

plugs for the film. The sign-off is ^si 

gestion for listeners to see the pi( 'e 

their local theatre, which affords ex 'it 

to buy time following the announiâe 

using their playdate as a tagline. 

The radio campaign will be supple 'n 

with a special packaging promotit i 

turing Miss Sterling's picture on aîil 

'' 

Royal Dessert boxes. 

I 

Dixie Cup Imprint 

Dixie Cu])s have imprinted 6. 

ice cream containers with the pit 

Jane Powell, and credit to the Po 

Damone MGM musical "Rich, Yor 

Pretlv." Cups will be distributed i 

Au":ust release date of the film. 

| 

^ 

iU. 

SENSATIO.VAL RKVIKW.S SHOWERED ON FH.M .ABROAD 

REPKATED IN FIRST TWO BlG-TlME AMERICAN OPENlNCiS ' 

f,j,^j, 

You've got to put 

UPA FRONT FOR 

"THE MAN FROM 

PLANET X" 

horsie: 

KEEP 

YOUR 

TALE 

UP! 

Brochures 

w 

poses are sent 

hich can be used as lobby pieces and other promotional pur- ot brochures on "Fabiola," "The Man From Planet X" and Q"^,! ^^ 

regularly to United Artists soles people and exhibitors. Covers Day" are shown, as is the center spread of the mailing on "Oliver 

14 

PROMOTION 

Cli

I 

hi 

I 

-I'ortation 

, h 

' 

package 

former 

) ind Buses Used 

Stimulate 

RKO 

siiess in N. Y. 

B({-top Idea Developed 

Infie With Tea Company 

,,, ul.ly divergent fields—beverage 

irai luitatioii—have brought satisfacaiK 

iiieresting tie-in resuhs to RKO's 

\o theatres. Involved were the Sur- 

• 

Co. bus lines and Tetcovering 

a six-month 

10 ill the latter embracing the entire 

h c May. 

ithi i- new, although the Tetley Tea 

brought a number of queries to 

y RKO \ii(lel, Theatres' national dir 

oidvertising and publicity, because 

B a'lptability to almost any theatre 

tioiaiid to practically any packaged 

uct. 

Box-top and a Nickel 

essici', the RKO-Tetley tie-in is none 

r ihi ihe tried and true box-top pre- 

D, leied to fit and improved upon. 

Tel . I 

ircle insignia off the front of its 

takes the place of the 

^,.. I nickel becomes the added fee 

' 

ad the quarter or half-dollar, and is 

ght 1 person instead of being mailed; 

theinmium is motion picture enternni 

instead of the usual piece of 

pj(eliy or varieties of paring knives 

be'g offered on numerous TV stai. 

t Tie\ tie-up mechanics were simple, 

ad 

its usual expensive sampling ])rothe-onipany 

could sense the value of 

ling i;i the box-top routine; it figured 

'// itproduct instead of giving it away, 

do hr selling through children, to 

m tl nickel admission was a real lure. 

KO A]ied simplify the deal by making 

oodlor any theatre in greater New 

It at all its suburbs, and Proctor's in 

ark Furthermore, there was no conigt'hours: 

the package and the nickel 

' gid at any time, anv da> of the 

tdtni; the month. 

Brought Out Kiddies 

«lUc monetary returns to the theatres 

t ofonrse more than just the nickel 

fere al the boxoffice. Ad chief Maniited 

that most or all of the differjJ*Sf 

made up by Tetley on a sort of 

rejparty" basis. Which was still 

'for Tetley than the ordinarily hitli^sainpling 

routine. As for RKO. 

Wt^hf obvious increased business was 

•Biprtimt accomplishment of getting 

S 'k - video-diet children into thepniion 

accessories were simple, too. 

flirted at three important points of 

( 

^ 500-line newspaper ads in the 

•y lews, Journal-American, Post, 

I 

June 16, 1951 

:t)RlSS\)P 

CO OUT TO 

A wovie/ 

'TOHICHT/ 

î^- ^^mi^:ZB^^j^!mii 

MdeJkSmfeceWay* 

Four-color Cards Used on New York Buses by RKO Theatres 

Brooklyn Eagle, eight newspapers in thickly 

populated suburban Westchester and 

two Long Island papers; (2) one hundred 

thousand four-color posters in grocery 

stores throughout the metropolitan area; 

(3) four-color poster standees in the boxoffice 

of every RKO house. The display 

material went up together with the first 

ads, which broke on May 1 and were re- 

])eated (same size, same papers) on May 8, 

9. 1.5 and 16. 

Evidence of Tetley 's satisfaction came 

in its beginning to think (at the end of the 

first two weeks! of repeating the deal after 

a lapse of a couple of months, and perhaps 

extending it to other key cities where the 

product has distribution. And undoubted- 

Kmmimi 

*1 Sp.«Akn«*' 

St«1ii)S t«l

Grass 

Roots Fashion 

Ties 

Being Created 

By Wald and Krasna 

A New Idea in Promoting 

Store Tie-Ups Is Being 

Developed at RKO Radio 

By 

DON PRINCE 

When movie makers discovered that 

there were people who didn't read the entertainment 

pages of the newspapers, , but 

who did read the wrappers on their ice 

cream bars, tie-in promotions became an 

important factor in exploitation. 

This held true especially when articles 

of similar nature were used in the film 

itself. In the natural growth of the procedure, 

we discovered that practically any 

product could in some way be tied in. The 

effective strength of this type of exploitation 

will be felt this coming summer, when 

Wah Disney's "Alice in Wonderland" is 

released. Over 60 industrial organizations, 

marketing products nationally, have signed 

up to tie in with the forthcoming picture. 

So far as we know, this is a record for this 

kind of tie-in exploitation. 

Fashions a Real 

Draw 

One of moviedom's best means of promoting 

productions has been fashions. 

Hollywood's stylists are the best. Their 

creations are copied constantly. When Jane 

Russell wears a particularly bewitching outfit, 

Jane Doe wants one like it. Sometimes 

she can get a reasonable facsimile, reasonably 

priced. Most of the time, however, 

she must be satisfied with going along with 

the general fashion lines of La Russell's 

outfit. And even then, if she has seen the 

picture first-run she must wait a long time, 

until the manufacturers have had time to 

see the style, order the proper material, 

make up the garment, and sell and distribute 

it. Fashion being ephemeral, by 

that time she has probably lost interest; in 

any case, the fashions haven't helped exploit 

the picture. 

To Plan, and Follow Through 

Jerry Wald and Norman Krasna, who 

have signed to make 12 films a year in the 

next five years for RKO release, felt that 

a large area of natural exploitation was 

being nullified because of this lack of 

planning and follow through. The styleconscious 

woman was only being teased by 

what she saw on the screen. She saw it displayed, 

sometimes, as part of a theatre's 

or store's exploitation of the picture in 

which it was worn. But by and large, it 

wasn't available. 

Dress shops and wide expanses of department 

store floors are still deserts as far as 

tying in comprehensively with motion pictures. 

There are only occasional cases, a 

At RKO's home office in New York, Shelley Winters and Farley Granger gelli 

busy on fashion tie-in conference with Jerry Wald and Norman Krasna, producer: 

of their co-starring film, "Behave Yourself." The picture will be released this fall 

blow-up of a still, a layout showing glorious 

gowns; usually nothing that milady 

can add to her wardrobe. 

Wald and Krasna decided to fill this important 

gap; in their forthcoming "Size 

12" and "Exclusive Model," and in a 

limited way in their September releases, 

"Behave Yourself" and "The Blue Veil," 

tangible results of their efforts will be seen. 

Neither "Size 12" nor "Exclusive 

Model," is in front of the cameras. At this 

writing even the casts have not been announced. 

But the promotion is under way. 

Basic tenet of all Wald-Krasna tie-in 

fashion promotion will be the creation of 

popular styles: those which can be worn by 

the most women for the least expenditure. 

Jeraldine Cooper, who has worked in 

this field for numerous companies, has 

been assigned to handle this end of Wald- 

Krasna promotion activities. An experienced 

stylist herself, with a merchandising 

background, she has already set up an 

operational pattern. 

This pattern involves the use of commercial 

textile and garment designers, 

whose products will actually be used in 

many instances in the film itself, and in 

certain cases may supply all of the crea- 

Wald- 

tions worn by the female players in 

Krasna productions. At the same time, 

these garments will be in production for the 

mass market, with release of the picture 

scheduled for that time of the year when 

the clothes are most salable. 

Nor does this plan preclude the use of 

Hollywood's own designers, who will con- 

about the same way 

tribute their talents in 

as heretofore. 

From the textile houses will come the 

first wave of tie-in advertising, in women's 

magazines, tying the picture to the fabrics. 

The second wave of national advertising 

Don Prince is U.S. publicity manager for RKO 

Radio Pictures. 

comes from the manufacturer of 

])leted garments, as used in the fr . 

The third wave comes on the d 

and department store level, with rs 

ads announcing the local availabil|' 

product, again tying in the pictur' 

Wald and Krasna don't inten'C 

with dresses. They are lining up :; 

list of women's apparel, includinai 

and accessories. 

The result is, that when "Size i2 

"Exclusive Model' are ready to b( \il 

there will be ready-made tie-ins tl 

linery stores, dress shops, hosie s 

shoe stores, lingerie departments o 

jewelers, cosmetic counters—aln t 

type of merchandising outlet tl: c 

anything in women's wear. It wil e 

able everywhere, and it will be ii le 

age price range. 

Stars to Wear the Cloth < 

At the point of sale, too, the la 

the players wearing the clothes, U 

personal appearances. Several n ;ai 

stores have already expressed ke 

in this idea. 

In a limited way, this tie-in )« 

was begun in "Behave Yourself sti 

Farley Granger and Shelley Win. 

is being edited toward a Septeml; 

It is being further pursued in 

Veil." 

RKO has effected a tie-in wil 

magazine's new cut-out feature, %l 

Call," which takes in the newe, in 

girls' clothing. Stores will be vei 

these fashions widely in f hci 

months. Dresses will have a ,fij 

mentioning "The Blue Veil." ij 

^ 

New and different methods ol ^pa 

motion picture promotion are V8) 

portant. Together with Wald-1 tsni 

entire RKO organization is worl g tj 

deep, mass permeation which g 

'* " 

hibitor the tools to work with 

level. And the fashion field, wjl 

tant, is just one of the implenw 

i 

s 

u 

16 PROMOTK^^1

, 

BIL 

; 

111 

I music, 

I vour 

! 

a 

I 

between 

, 

HI DISK JOCK IS AVAILABLE 

Read This: A Top Platter Spinner Tells How 

fo Play Your Cards for Free Air Publicity 

TAYLOR 

. 

Motil |)ictures and radio have one 

• 

ilcdJiimon . . enlertaiiinient. Both 

accomplish that, the exhibitor 

111!' >lei lion of his pictures and radio 

ihi' ItMtion of its programs. In radio, 

[lartfl ^roup of entertainers is the disk 

cktn :rtiLip, more than 3,000 strong, 

iclii ly everv station in tlie countr) 

ijrro-niail, has at least one disk jockey, 

mip Fvc an entire staff. 

PJatl spinners can be of great assisticf 

titlif exhibitor. You will find most 

thi'i more than willing to cooperate 

'I' ' 

if you are not too demanding. If 

i;ii(le toward the disk jockey is 

111 seeking help you will be suci:etting 

his wliolehearted cooper- 

tcr nia\ be an\ thing from wlial his motherin-law 

fed him last night to a review of a 

motion picture that he saw at the local 

movie that afternoon before he came to 

The exhibitor can help the jock have a 

•^•^'^J 

better show and also help himself in getting 

publicity for his current or forthcoming 

pictures. I have worked on radio stations 

in several cities and have been a disk 

jockey on most of them. They have varied 

BILL 

TAYLOR 

in size from a then 100-watter in Ports- For example: I was recently one of 200 

mouth, Ohio. WPAY, up to a 50,000-watter jocks around the country who ran a conin 

New York, WOR-Mutual, where I am test to promote Perry Como. The contest 

now employed as a staff announcer with was used to publicize Perry and one of 

my own disk show, "Bill Taylor's Sunrise his recordings, "You're Just in Love." The 

Serenade." On all of my shows, anywhere, listener was requested to write a letter in 

I have cooperated with exhibitors, wher- 100 words or less, "How He or She Knew 

ever it added something to my show. I They Were in Love." I received hundreds 

still follow the same policy. of entries. This was a national contest and 

furnished along with a 

II e all kinds of disk jockeys. You 

rr, , , 

the national winner received a 10-day all- 

Ihere have been manv attempts to or- • ^ • ^ • 

d t * 

promotions to each. The 

,. .' 

, 

, expense air trip to raris. r ranee, tor two. 

ganize an active national disk lockey or- c i j- i • i u j u- ;. i : 

^ „ 

h'i'k does nothing but play rec- , ' , ,' 

^ 1 , 

1 Lach disk jockey had his own judging 

ganization but none have been completely -,, r 

brief introduction and comiiiiouncements 

spaced between 1 

i • 

u 

• 

^ 

» 

f 

i u- 

c 

} 

, 

committee ot his own choosing to pick his 

successful. , 1 r- . J J .1 J 

the 

local first, second and third place win- 

I 

iiiese records may be 

mention this to illustrate 

a 

a point—that 

sjieciali|i 

such as. Dixieland jazz, Latin 

ners, all three receiving prizes. The local 

there is no organization that can speak for first jilace winner's letter was forwarded 

all the disk jockeys. 

hillbilly and/or cowboy, 

They must be contacted 

individually, in person, 

to New York to be entered in the final 

all instrumental, mixed and many 

wherever judging. All prizes were furnished by a 

possible. Don't rely 

uties all of which you have 

on the mails or upon 

probil 

at some time or another. 

complete set of the three local prizes for 

publicity firm, which sent each jock a 

the producer for success in soliciting the 

aid of the disk jockey. Most of the jocks, his approval, to be kept by him. They also 

lure is the jock who gets off on a particularly the big ones, receive so much sent a transcribed interview disk with Perry 

iiii al "kick," injecting homey bits promotional mail from so many sources Como. Blank spots were left on the disk to 

-ii|ihy into his program of music. that most of it is not read by the jock allow the jock to inject the questions live 

niim variety of disk show is the one himself, but by an assistant or secretary, on his show. A complete script, in duplicate, 

of the questions and answers was also 

•t is ivided into segments, and features and a goodly portion goes into the circular 

ill 'lis of many of the types of music 

file. If you can't contact the guy or gal 

vinyl copy of the 

WOiCE :; 

I above, with a little chatter in- (there are quite a few of the latter) yourself, 

send someone. This will make the 

record "You're Just in Love." 

the records. The chatiWORlutuol's 

Bill S'ater interviews Denise Darcel 

day air trip to Paris, all expenses paid. Of 

The disk jockey who had the winning 

jock feel important and he will be more 

contestant (national) also received a 10- 

receptive to your proposition. 

I Uirr a> Sardi's," plugging motion 

One of the most important things pictures to remember 

after you have contacted the knight what can be handled locally but I give it 

in 

course this is on a much larger scale than 

Ural id Miss Darcel's latest film, tor radio and 

" oudices 

of the roundtable is to abide by his decision. 

as an illustration of what can be accom- 

If he tells you he can't do what you plished by producers. 

would like, believe him, don't try to jjush 

it, or you may lose a valuable contact. His 

II. Musical pictures may be tied in by: 

reason for refusal may be one of the following: 

1. Furnishing the DJ with records 

of musical selections from the pictures. 

1. It may be against station policy. 

2. Musical contests: 

2. It may not fit in to his particular 

a. Name the vocalist, band, instrumentalist, 

type of program. 

etc. 

b. 

3. He may have a legitimate personal 

Name composer. 

reason for not wanting to co- 

c. Ally other numerous music an- 

operate. 

gles you or the DJ may think of. 

(Conlinupd on page 18) 

Here are some of the promotional gimmicks 

that jocks like: 

B.XL Taylor is on the staff of Nfutual's WOR 

I. Contests that will bring in mail and in New York and conducts "Bill Taylor's Sunrise 

.Serenade." 

have prizes as awards for the winners. 

He lias been in radio for 20 years 

and has been an announcer and radio actor in 

These can be musical, non-musical or a 

Cincinnati and New York. He is treasurer of 

combination of both. 

the Metropolitan Ass"n of Disk Jockeys, Inc. 

17

— 

; 

SELLING THE DRIVE-IN VIA A LIGHT HUMOROUS TOUCH 

The light, humorous approach to selling the comforts as well 

as the entertainment values of the drive-in theatre was used in 

a cooperative campaign this spring in New Orleans. The illustrations 

and copy gave readers a chuckle and attracted more 

attention to the drive-in operations than almost any other promotion 

undertaken by them. The sketches were drawn by William 

Derbins, artist on the Times-Picayune. The ads ran foi /( 

weeks, appearing on the amusement pages of the New Or Im 

States on Wednesdays and the Times-Picayune on T ^g 

days. 

Participating in the co-op deal were the Skyvue, Ai lie 

Crescent, Marrero an St. Bernard drive-ins and Drive-In Mifs 

Outdoor operators are pleased with the reaction. 

ay 

DISK 

JOCKEY 


III. Guest artists— if one or some of the 

members of the cast are in town let the DJ 

know and help him to arrange an interview. 

If it is impossible to air the interview 

because of conflicting schedules then 

a transcribed interview may be set up at 

the convenience of the artist and the DJ. 

IV. Arrange for occasional or regular 

broadcasts of the DJ's show from your 

stage or theatre lobby. 

V. Autographed pictures and records 

furnish them as giveaways or as prizes lor 

letter writing contests about the stars or 

any other tie-in reason. 

VI. The disk jockey will get ideas ol his 

own from seeing the picture; I recommend 

that all motion picture exhibitors open 

their doors to the disk jockeys in their 

own town, give them free admission to their 

theatres for each new film (this courtesx 

to include only one guest and on the opening 

day of the picture only I . In cities like 

New York, Chicago, Pittsburgh. Los .Angeles, 

etc., where preview screenings are 

usually held, the publicity men of each 

motion picture company should see to it 

that disk jockeys are invited to |)revie« 

screenings. 

For these few free admissions, I venture 

to say that you will get an increase in paid 

admissions that will surprise you, because 

the disk jockey is one of the best salesmen 

in the business, and his listeners are 

a loyal lot. If he recommends a picture, 

many of his listeners will go, if for no 

other reason than just because he recommends 

that they see it. 

Television? It has disk jockeys, too. 

There will be more of us as TV grows. 

And if you could promote your product 

before merely by ear, what selling power 

the TV disk jockey can offer via your 

stills and film clips! Video is selling many 

things, in great numbers. It can sell your 

product, 

too. 

If you approach the problem correctly, 

you can get a terrific "plus. " It isn't just 

a matter of buying time on a TV station. 

You should provide TV stations with ma- 

LEfS PLAY 

^ BETTER HEAITH 

^ AND RECREATION 

Warner Bros, has arronged for country-wide 

distribution of a speciol Notional Tennis Week 

poster, on Alfred Hitchcock's "Strangers on a 

Train." The poster will be distributed by the 

Sporting Goods Dealer, trade magazine, to all 

stores selling sporting equipment for display 

during National Tennis Week, starting June 23. 

terial and guests that can be fi 

video programs to give you the es 

motion that will create public in ; s 

' 

your films. 

Witness the successful campi-i 

WOR-TV for "Kim" and "King Sr'îi 

Mines"' which were placed by M A 

Loew's Neighborhood Theatres ti|ie 

the openings of these pictures in \ '^ 

City neighborhood houses. 

MGM's exploitation department 

guest personalities, music from thf 

film clips and other devices to be >e 

the campaigns. 

' 

You'll find that TV disk jock 

or TV personalities w 

^^ 

guest spots, 

ii 

view shows are glad to have peo 1 

the film as guests. Clips from the 'm 

be used too. But keep in mind th ,Vp 

TV program for which you're si ^111 

a film clip or a guest interview a. ( 

the sort of material that fits the in! 

ihe video show. That way, the 1/ 

gram people will be glad to see y

' rofiles 

' 

iiijMATivE 

' 

I 

I 

ast 

! with 

" 

. 

ENA' GOES TO THE MOVIES 

ieventeen's Coverage of Motion Pictures 

Also Provides Aids for the Exhibitor 

li 

uh issue of Seventeen Magazine 

'•> 

lie 

iesin illustrated double-page spread a Movie Studio,'' profiles of producers and 

111 

d the Corner. Under the Movie directors like Jerry Wald, Alfred Hitchcock, 

with a suiititle that reads "A buy and John Huston. 

rj' mays a bargain, rain or shine. 

1. Teen-An(;le Features. "You are considered 

for coverage according to how you 

rttiJ- .-r matinee." This direct selling 

sjiiiation of the magazine's motion 

rate with teenagers," notes Ed Miller. "Favorites 

nreipproach. 

with the younger set are often young 

Oure.iders" attitude toward motion pic- performers themselves." Thus teenage 

S Is built the magazine's entertainil 

dancer Leslie Caron, appearing opposite 

sition. 89 per cent of which is de- 

Gene Kelly in "An American in Paris." 15- 

id t movies." savs Entertainment Edi- \ear-old Patricia Walters, featured in "The 

Ed-n Miller. 

River.'' John Derek, Joan Evans. Jane 

R h? Because we know that teenagers Powell. Jean Simmons and others have 

theountry's most avid movie addicts. been awarded feature space over bigger 

!y cn'i want to stay home—either to "names." 

ch V or for any other reason. They Seventeen's promotional activity should 

at n age when they want to go out interest exhibitors. This promotion set-up 

b i\ friends and boy friends—to includes a special campaign on each Picture 

irties, ice cream parlors and 

of the Month. An announcement of 

the award is mailed by the magazine well 

Alienees Predominantly Young 

in advance to five hundred key exhibitors, 

using lists supplied by the film's producer 

'Arcrding to Dr. George Gallup. 'The and distributor. 

^ 

\inerican movie audience is pre- Distributors are encouraged to distribute 

K a young audience . . . Regular reprints, use blowups of the article for 

u iidance seems to begin around lobby displays, use Seventeen's name in advertisements, 

1 12 . . . goes up steadily through 

and cooperate with the local 

aajf 19. After that it falls off.' newsdealers in cities across the country in 

v\,' pen's entertainment coverage falls promoting a Seventeen-award picture to 

Hewing categories: 

teenagers in the area. One example of this 

cooperation is the "Teresa" playdate in 

\IK Reviews. The magazine resist 

ten important films a month 

Rochester, where the Loew's manager used 

one blowup of Seventeen's review in the 

)e in with national release dates 

I 

lobby, another in the meeting hall of a local 

teen club—and worked with the local 

a double-column Picture of 

h Aivard review. Pictures of the 

;iiiii irr promoted through a special 

mpan by both magazine and studio. 

CHARLES 

(a in 1951. there have been five 

clurtoj the Month Awards: "Cyrano 

COBURN 

BerTac" (I'Al. "The Mating Season" 

RONALD 

"sr-i "Roval Wedding" and "Teresa" 

REAGAN 

lid "Take Care of My Little Girl'" 

vear, awards went to such 

PIPER 

"All the King's Men," "When 

LAURIE 

1- 

nies Marching Home," "Annie Get 

i'l" and "The Next Voice You 

ht ff stcftf fntni 

" Seventeen's endorsement is 

-lanted to its readers. 

-iiN'ALiTY Pieces. Entertainment 

MAYFAIR-47th Street-7th Avenue 

f the month is usually an illusilile-page 

(plus run-over) motion 

I'lrsonality spread. Choices for 

PIPER LAURIE /« r,„,n.,s! 

reflect reader-interest and 

rrads have run on Dan Dailey. 

itm. Ruth Roman. Kirk Douglas. 

I'e, June Allyson and Martin and MiUinns of 

tt'i'ii -fibers arc rviulitig 

SEVENTEEN 

Articles. Along with 

ti profiles are educational or in- 

My])e illustrated features like "On 

Special newsdealer promotion like this one was 

'1. Under the Movie Marquee." 

used in a number of key cities, aimed directly at 

teen-age patrons by using still from "Louiso." 

Most recent example of an exhibitor tie-in with 

Seventeen's "Picture of the Month" aword is this 

lobby display of the magazine's May review of 

"Teresa," used in Loew's Theatre, Rochester, N. Y. 

for two weeks prior to the opening of the picture, 

and running currently with the newsstand sale of 

the magozine. Seventeen's wholesale newsdealer 

in Rochester also was notified to contact the theatre 

manoger, Lester Pollock, and together work out local 

publicity geared to teenagers in the area. 

wholesale newsdealer on newspaper publicity. 

In conjunction with local theatres, special 

treatment has been afforded such pictures 

as "Louisa," with a still of teenage 

star Piper Laurie reading a copy of the 

magazine serving as a pictorial tie-in. 

Posters were made up and Seventeen's 

wholesale agents distributed them to newsstands 

and displayed them on their delivery 

trucks in Cincinnati and Manhattan. 

"Royal Wedding" was boosted by ads and 

posters of various sizes in cooperation with 

local theatres in the New York area. Buffalo, 

Rochester, Hartford, Baltimore, 

Akron. Indianapolis, Evansville and New 

Orleans. 

A fertile field for tie-in promotion (and 

one which has not been thoroughly exploited 

I is the publication's Merchandising 

Services department, which services department 

stores throughout the country. 

Each month Seventeen has hundreds of window 

displays, internal store displays and 

fashion shows in teen departments. On suitable 

pictures, which have department store 

merchandising possibilities of their own, exiiibitors 

can tie in with Seventeen's promolions, 

thereby gaining introduction to the 

stores' teen department managers. 

Seventeen's promotion department can 

likewise furnish exhibitors with names of 

teen clubs (there are 150 such groups connected 

with department stores) and other 

youth organizations throughout the U.S. for 

tie-in promotion and exploitation. 

>X01ICE June 16, 1951 19

NATIONAL PRE-SELLING GUIDE A report on new films for which national [! 

campaigns have been developed. Listed with ea 

[ 

ore tie-ins which have been created, plus tips to exhibitors on how to use these pre-selling aids to exploit the pictur 

ACE IN THE HOLE Paramount Rel. Date July, '51 

ROYAL DESSERTS: Imprinting picture Jan Sterling, picture creilits, on 

one million boxes. Also spot radio campaign, ],.500 announcements, 154 

stations, 104 key cities in 41 states. Will attempt to key to openings. 

Tn;-IN Tips: Check local radio station schedules on spot announcements, 

get theatre and playdate inserted at end oj spot, last line oj 

nhich urges listeners to see picture. 

AS YOUNG AS YOU FEEL 20th Century-Fox 

Rel. Date June, '51 

AMPRO TAPE RECORDER: National Atls, Saturday Evening Post. 

Local dealers alerted. 

Tie-in Tips: For information, local outlets, contact Fom Promotion 

Department. 

DAVID AND BATHSHEBA 20th Century-Fox 

Rel. Date Sept., '51 

YORK WALLPAPER: Manufacturing complete new fall line of expensive 

wallpapers, from original studio designs, based on theme of 

film. National ads scheduled September: House and Garden, House 

Beautiful, Better Homes and Gardens, Better Living, Retail store display 

pieces, trade ads and publicity. 

TtF-lM Tips: This kind of tie-up unusual and seldom enough to 

warrant heavy interest on vart of merchants. For names of local 

retailers, contact York Wallpaper. Baltimore, Md. 

GOODALL FABRICS: Like York, slanted at high-level consumers, also 

features Susan Hayward as Bathsheba in ads for home decorator 

fabrics, essentially same ad campaign as York. Also dealer display 

pieces. 

Tie-in Tips: For local dealers, contact Goodall Fabrics. Madison 

Ave., N. Y. 

LUX FLAKE.S: Using Susan Hayward, picture credits, in both magazine 

and newspaper ad campaign. 

EAGLE CLOTHES: Using Gregory Peck, picture credits, in national 

magazine campaign, including Esquire and similar publications. .\Iso 

key city billboards. Complete dealer setup, counter and window display 

pieces will be available. Also tying in with Capital Airlines, 

which will feature Peck and Eagle clothes in passenger publicity kit 

for about three months prior to release. 

Tie-in Tips: For local outlets, contact Eagle Clothes. 79 Fifth .4ve.. 

New York. 

PRE-SELLING TOURS: Talun the Giant (Goliath I; Francis X, Bushman, 

King David's Wives. 

AMERICAN AUTOMOBILE A.SSOCIATION: Acting 

Goliath tour. Contact local AAA for tie-in. 

as local host for 

FORD TRUCKS: Contact local dealer. 

FRUEHAUF TRAILERS: Check locally for Fruehauf dealer, which has 

84 key city dealers. 

COLORING CONTEST: For children in cities and towns visited by 

Goliath tour. Contest can also be run in other situations. 

Tie-in Tips: For details on coloring contest, check Promotion Dep't. 

20th Century-Fox, 444 If'est .56 St., N. Y. Note: for details on all 

pre-selling tie-in possibilities, see story on David and Bathsheba 

this issue. 

FRANCIS GOES TO THE RACES U-l Rel. Date July, '51 

BALLOON.S: Similar to those used for first "Francis" picture, used 

successfully in various exploitation stunts. 

T'E-IN Tips: Balloons available in the East from Pioneer Rubber 

Company, Willard, Ohio, in W est from Pacific States Rubber Company. 

Los .Angeles. Special prices for balloons and imprinting to 

exhibitors. 

HAND PUPPETS: Placed in toy stores and toy departments of department 

stores nationally. 

TiE-iN Tips: For further information, local outlets, contact Jest Art 

Originals, Culver City, Calif. 

PAT.SY": Award made to Francis as best animal actor of 1950, during 

Academv Awards presentation, bv American Humane Associa 

)' 

Los Angeles S,P.C.A. 

TiE-iN Tips: In ads and theatre and outside exploitation, 

< 

"Patsy" like regular Oscar awards. Contact local S.P.C.A. cl i 

on co-op ads from veterinarians, petshops. local animal dm 

', 

THE FROGMEN 20th Century-Fox Rel. Date Ji 

Additional: 

U.S, NAVY: Public Information officers all over country w 

with information on UDT heroes in World War II and Koi 

materials and publicity data and planting. They can aid in 

fronts with flags and pennants, lobby or prominent downtown 

ing stations manned by own personnel. 

TiE-lN Tips: For Navy aid, contact the following by letter, phi 

wire: CDR. H. H. Holton. First Naval District, Boston, 1 

CDR. W. J. Strachan. Third Naval District, New York, ^ 

Capt. W. Starbuck. Fourth Naval District. U. S. Naval Base, 

adelphia. Pa.: LCDR. E. M. Jacobv. Fifth Naval District 

Naval Base. Norlolk. Va.; CDR. W. I. Corbet t. Sixth Naval ft 

U.S. Naval Base. Charleston. S. C: CDR. A. H. Ashlon, i 

Naval District. New Orleans. La.: LCDR R. E. Hart, Ninth 

District, U.S. Naval Training Center. Great Lakes. III.; Capt. 

Anderson, Eleventh Naval District. San Diego. Calif.; Capt. 

Collis. Twelfth Naval District. San Francisco. Calif.: Cap, 

Chambliss. Thirteenth Naval District, Seattle. Washington. 

Capt. W. C. Chambliss should be contacted wherever possib 

is former Fox publicity man. knows exactly how to make m 

fective film tie-ins. 

GO FOR BROKE! MGM Rel. Date Jki,, 

Additional: 

|! 

QUALITY BAKERS: Using the full-sca'e campaign on Van Jojja 

continuing tie-up described in .lanuarv 20 issue of Promotion. ;ln 

of 24, ^ and l-sheets, truck posters, bread bands, local newsp.'r 

all with prominent picture credits. ri 

TiE-iN Tips: Numerous situations around the country have (ljl( 

tied in with this year-long campaign on MGM productions l'

I 

^^k! 

h. 

I 

rOK 

. 

NATIONAL PRE-SELLING 

GUIDE 

m OF THE AVENGER Columbia Rel. Date July, 51 

CO.MIt-^S: \ ri-î"ii ol Cmml dl Mcpiilc Oisln, «iilil (,n rwHsiiriety 

and chain stores coast to coast. 

\ Tips: !\'ewsstan(l tack cards, store ilisplay cards and staridrrs 

hi' arranged tnrally. either via Ciirlis Cirruliitinn rcprcscntiilire 

I,- 

nilh dealers tlienisehes. Knoh approved by I'arentTcnchcrs' 

ps. public and parochial schools. 

MR. MPERIUM MGM Rel. Date Not Set 

RK.CDKI) M.BUM: Ezio Pinza and picture credits fea- 

-pecial cocip ad mats, cost to be shared by RCA and local 

It-. \ls(i local counter and wiudcuv dis|)lay pieces, based on 

\ Pips: Pinza is an RC.l recording artist, behind whom comusually 

places ad and distribution push. Contact local dealers, 

•iytributor it convenient, check most ejlective timing of co-op 

I'lace songs with radio station disk jockeys, women's shows. 

iit-nl'T has not received ad mats, have him write to David Finn. 

Kl. ( iimden, N. J. 

-IS TELEGRAPH DELIVERY A.S.S'N: 354dine ads in 310 

li, featuring Lana Turner and picture credits. For tie-in tips. 

iiii this section under "Show Boat." 

rV BAKERS: Two different .500-line newspaper ads, featuring 

Main and Debbie Reynolds, picture credits, break June 4th 

!i Bread end seals carry star pictures and credits. For tie-in 

• 

listing this section under "Show Boat." 

\i. J TIES: Special neckwear for local store promotions. 

Tin Tips: For local outlets, contact Signet Ties, 16 E. 34 St., 

\ I 

TIE-IN STILLS: (Order all stills by number from NSS) : Men"s 

irckrar. Ezio Pinza, No. 1611x.59: men's casual clothes, Pinza, No. 

175 candid type camera. Pinza. No. L511x42: bicycles, Pinza and 

nirurner. No. 1.511-3: guns for target or game shooting. Pinza, No. 

ISII'.i: Westinghouse electric ranges, Pinza, No. .S085; beach apparel, 

Pinz -N". 5077; luggage. Turner and Debbie Reynolds, No. 1511-37. 

OLIER TWIST UA Rel. Date June, '51 

TirP

. 

J 

NATIONAL PRE-SELLING GUIDE 

Music Promotions 

Listed here is a lineup of sheet music and 

records of music in forthcoming films or in 

pictures fust released which may be used as 

a guide for tie-ins or for exploitation via disk 

fockeys, radio programs, etc. 

On the Riviera (Additional) 20th-Fox 

Records available: "Popo, the Puppet." Danny 

Kaye, Decca. Special children's record, in special 

4-color package. (See pictures section of 

Guide) 

Show Boat (MGM) 

Sheet music: Special covers now in work for 

new editions of the original songs, with full 

picture and cast credits. 

Records: MGM Records working on soundtrack 

album and individual artist recordings, 

to be available in time for openings. Complete 

deails in July issue. 

Air Time Aids 

Alice in Wonderland (RKO-Disneyl 

Inside the Walls of Folsom Prison (WB) 

Records available: "I'm Late." Danny Kaye, Five-minute interviews, separate platters, with 

Decca; Mindy Carson, Victor; Alan Dale, Columbia; 

The Modernaires. Coral; Fred Warscription 

platter. 1-in. spots and 15-sec. station 

David Brian and Steve Cochran. Also traning, 

Decca; Ouinlan-Hayes, Mercury. "Very breaks. Obtain from campaign plan editor, 

Good Advice," Doris Day, Columbia; Les 321 West 44th St.. N. Y. 

I Was a Communist for the FBI ^ 

Brown. Coral: Ralph Flanagan, Victor: Dinning 

Sisters, Capitol : Fred Waring. Decca. Francis Goes to the Races (U-I) 

(WB) 

April 21, 'i 

Jim Thorpe— All American 

"Alice in Wonderland." Hugo Winterhalter, Transcription platter. (WB) io 

10 spots, three 1-min., 

Katie Did It (U-I) 

Victor; Fred Waring, Decca; Ouinl^nHayes. two 30-sec.. two 20-sec., three 

„ 

15-sec. station 

Mercury; The Modernaires, Coral: Paul Weston, 

Columbia. "March of the Cards." Three City, Calif. 

Mr. Imperium (MGM) io 

breaks. Order free from U-I Studios, Universal Mask of the .Avenger (Col) ^fli 

Suns. Victor. " 'Twas Brillig." Mindy Carson. 

Meet Me After the Show (20th-Fox).., 

Go for Broke! (MGM) 

fji 

Victor; Les Brown, Coral; Helen Grayco, London: 

Quinlan-Hayes, Mercury: Fred Waring, 

Queen for a Day (UA) Feb. V.'it 

Only the Valiant (WB)... 

''.ri 

Transcribed interview with Van Johnson, 5-min. 

Order from local MGM exchange. 

Decca : "The Unbirthday Song," Guy Lombardo. 

On the Riviera (20th-Fox) April 21.:ffli 

Decca; The Melodeons, MGM; Quinlan-Hayes. The Magic Carpet (Columbia) 

Passage West (Para) 

;.ii 

Mercury : "The Walrus and the Carpenter," Transcription platter, containing 15-sec., 30-sec. Sirocco (Col) â: 

Danny Kaye, Decca. "All in the Golden Afternoon." 

Fran Allison, Victor; Ou'nlan-Hayes, local exchange. 

and fiO-sec. spots, all open end. Order from Show Boat (MGM) M 

Mercury: Fred Waring, Decca; 

Smuggler's Island (U-I) )iri 

"In a World 

of My Own," Quinlan-Hayes, Mercury; Fred Mask of the Avenger (Columbia) 

Strangers on a Train (WB) DJa; 

Waring, Decca. "The Caucus Race," Quinlan- Transcription platter, variety of 10, 23 and 50- Sword of Monte Cristo (20th-Fox) ;ri 

Hayes. Mercury. Golden Records (for children 

I Mitch Miller and the Sandpipers: "Alice exchange. 

(20th-Fox) 

,';a; 

second spots, all open end. Order from local Take Care of My Little Girl j( 

in Wonderland": "In a World of My Own"; 

Texas Rangers (Col) April 2I,.ai 

"I'm Late": "We'll Smoke 

Mr. 

the Blighter Out"; 

Imperium (MGM) 

Teresa 

"Very Good Advice": "The 

Special transcription, 

Caucus 

Ezio Pinza 

(MGM) im 

interview, for 

Race"; 

"The Walrus disk 

and 

jockeys 

the Carpenter" 

and other radio programs. Order The Frogmen (20th-Fox) 'ta; 

(2 sides) ; 

"All in the Golden Afternoon" 

from local exchange. 

Two of a Kind (Col) "iri 

(2 sides) ; 

"A-E-I-O-U"; "How D'Ye Do and Shake 

When I Grow Up (UA) '\m 

Oliver Twist (UA) 

Hands"; "The Unbirthday Song" (2 sides) ; 

Transcription platter, nine spots, three 1-min.. 

"Painting the Roses Red"; "March of the 

three 30-sec. and three 15-sec., complete with 

Cards." 

effects and music. Write Exploitation manager, 

United Artists, 729 Seventh Ave., N. Y. 

National Tie-in Diretton 

Albums available: May fair album, covering 

"Alice" score: Decca album, Fred Waring, 

Where to write directly for informaH.rt 

choral group and orchestra; RCA-Victor children's 

album, with original cast, complete story 

other pre-selling aids. 

garding contests, merchandising tie-in im 

and music. 

Picic of the Magazines 

Listed are current and forthcoming pictures 

chosen by magazine editors for special cila 

tions. or recognition for specific qualities of 

merit— material ivhich can be used by exhibitor: 

for local level promotions, lobby displays and 

advertising copy. 

When I Gnovf Up (UA)—Christian Herald Picture 

of the Month, chosen in association with 

the Protestant National Motion Picture Council. 

Alice in Wonderland (RKO-Disneyl — Parents' 

Magazine Medal, Picture of the Month, July. 

Take Care of My Little Girl (20th-Fox) —Picture 

of the Month, July, Seventeen Magazine, 

Coronet. 

He Ran All the Way (UA) — Recommended by 

Coronet, July issue. 

Captain Horatio Hornblower (Warner Bros) — 

Picture of the Month, Redbook; recommended 

by Coronet. 

Listed here are recorded star interviews, radio 

scripts, and other air time selling aids 

available to exhibitors without cost from distributors. 

Also NSS TV trailer packages at 

the fixed rate. 

The Brave Bulls (Columbia) 

.Special l.S-minute transcription of choice music 

from picture's score, written and recorded by 

Miss Pru Devon, noted radio commentator and 

authority on Latin-.\merican music. Contains 

talk on relation between the score and bullfighting, 

quotes newspaper reviews of film. 

Record is 12-inch long-playing. Order from 

local exchange. Price; $1.50. 

The First Legion (UA) 

Transcription platter, 1-min.. 30-sec., and 15- 

sec. chain breaks. Order from Exploitation 

Dept., 729 Seventh Ave., N. Y. 

On the Riviera (20th Century-Fox) 

Special 3-minute interview platter, Danny Kaye. 

for disk jocks. Obtain from pressbook editor. 

444 West 56th St., N. Y. 

Pass.age West (Paramount) 

Transcription platter, free; nine spots various 

lengths. Obtain from pressbook editor. Paramount 

Pictures, 1.501 Broadway, N. Y. 

The Prowler 

(UA) 

Transcription platter, free, available local NSS 

exchange, contains 1-min.. 30-sec.. 15-sec. spots. 

TV trailers available on special order from 

local NSS exchange. 

When I Grow Up (UA) 

Transcription platter, containing 1-min. and 

30-sec. spots, 15-sec. chain breaks. Order from 

pressbook editor, 729 Seventh Ave., N. Y. 

Pre-Selling Clietldist 

A reference list of forthcoming femur \ 

pictures fust going into general re/eah 

which information has been published i 

l| 

National Pre-Selling Guide. 

AcE IN the Hole, (Para) 

Alice IN Wonderland (UA) Jan. 20 

.Across the Wide Missouri (MGM) 

As Young As You Feel (20th-Fox) ,* 

.-^long the Great Divide (WB) 

Appointment With Dancer (Para) 

Captain Horatio Hornblower 

, 

du 

' 

tily 

: June 

TVInvades New York 

fjevsreel Theatres 

"tURb, 00- seat newsreel houses, have or- 

Embassy and Guild the- 

. . Maurice 

. . Peter 

. . Dimitri 

. . Edward 

. . Glenn 

. . Kenneth 

, 

BROADWAY 

'M'orman Beckett, Loew's International manager 

for Germany, is here conferring with 

home office executives . . . Kenneth Mc- 

Eldowney, producer of "The River" for United 

Artists, left for the west coast to arrange 

press screenings of the picture, which will 

get roadshow dates . 

Pugliese of 

RKO's legal department was awarded a degree 

of doctor of juridical science from New 

York university at commencement exercises. 

Edward L. Hyman, vice-president of United 

Paramount Theatres, and his assistant Bernard 

Levy, are on a trip to Chicago and will 

return to the home office June 18 . . . Hugh 

Owen, eastern and southern division manager 

for Paramount Pictures, got back to the 

home office June 11 from New Orleans after 

a tour of his branch cities in the south . . . 

Harry Mandel, national director of advertising 

for RKO Theatres, left June 11 on a 

combined vacation-business trip to the west 

coast. Mrs. Mandel and their son Myron accompanied 

him . N. Wolf, assistant 

to H. M. Richey at MGM, spoke before the 

Bronx Rotary Club June 12 . . . Jules Lapidus, 

Warner Bros, eastern and Canadian division 

sales manager, returned June 15 from a trip 

to the central district branches. 

Jerome Evans, U-I special events representative, 

is back from Cleveland following a tour 

with Francis X. Bushman and Betty Blythe 

for "Hollywood Story" . Tiomkin. 

who composed the music for "The Thing" and 

other recent films, got in from Hollywood 

for a three-week visit . . . P. T. Dana, U-I 

eastern sales head, got back from Pittsburgh 

Herman Kass, Universal home 

June 13 . . . 

office exploitation representative, became a 

father for the first time when his wife, 

Gloria, gave birth to a son at Leroy hospital. 

. . 

Benjamin Thau, MGM studio executive, and 

Spencer Tracy arrived on the Queen Mary 

June 13 from London, Paris and Rome . . . 

Constance Smith, English actress who has 

been signed to a 20th Century-Pox contract, 

arrived from Europe on the Caronia June 12 

and left the following day for Hollywood . 

Kitty Carlisle, singer star, and her playwright 

husband. Moss Hart, were on the same 

boat . . . Garson 

Kanin, playwright-producer 

of "Born Yesterday," and his actress-wife, 

Ruth Gordon, sailed for Europe on the He de 

France June 9. Rene Clair, French producerdirector, 

with Mrs. Clair, and Joseph Than, 

Hollywood producer of "None Shall Escape," 

were also on board . . . Vera Molnar, leading 

German film star, arrived on the Queen Mary 

June 13 on her first trip to America. 

Earl Luby, formerly manager of production 

for TWA public relations, has joined RKO 

Pathe as script writer. He left for Wash- 

. . . Jack 

ington to confer with the defense department 

on a forthcoming short subject 

Schertz, former account executive for Starlane 

Productions, took over as vice-president 

in charge of television sales and distribution 

for Hyperion Films June 15. 

. 

AUyn McLerie, who will co-star with Ray 

Bolger in "Where's Charley?" which Warner 

Bros, will film in England, sailed June 13 on 

the America F. Lomba, managing 

director for 20th-Fox in South Africa, 

and Sidney Horen, home office representative 

for Spain. Portugal, Italy and Spanish 

North Africa, have arrived for conferences 

with home office executives. Horen entered 

the New York hospital for a minor operation 

. . . Harold Dudoff, Universal-International 

manager for Puerto Rico and supervisor 

for the Dominican Republic, is also in 

New York for his first home office conference 

in five years . MacKenna, 

MGM studio story head, got back from Europe 

June 14 on the Liberte . . . Leon Leonidoff, 

director of the Radio City Music Hall, 

was also aboard. 

Barry Nelson, who is starring in "The Moon 

Is Blue" at Henry Miller's Theatre, also is 

on the screen of the Palace in "The Man 

With My Face" . Langan, former 

20th-Pox star, joined Binnie Barnes and Robert 

Preston, also former film stars, in a 

featured role in "Twentieth Century" at the 

Fulton. June Havoc, another Hollywood name, 

has taken over Celeste Holm's starring role 

in "Affairs of State" at the Music Box. which 

also lists Reginald Owen, Barbara O'Neil and 

Shepperd Strudwick. all from Hollywood. 

STUDY IN CONCENTRATION—Proposals by Macy's, New York department store, 

to select a "Movie of the Month" and of the board of education to allot school exhibit 

space to film displays receive the undivided attention of (left to right) Oscar A. Doob, 

Loew's Theatres circuit executive; Arthur A. Schmidt, Columbia advertising-publicity 

director, and Ernest Emerling, advertising-publicity head of Loew's Theatres. The two 

promotion plans were outlined at a luncheon of the Motion Picture Theatres of Greater 

New York. Other tieups will follow. 

MacMillen to Board 

Of Art Film Firm 

NEW YORK—William C. MacMill 

[ 

president of Pathe Industries and |, 

president of Eagle Lion Classics, has ac;',: 

the chairmanship of Souvaine Selecti'i: 

tures Co. under the expansion and d 

,i 

ment plans for the recently formed dill 

tion firm for foreign-made pictures, 

Charles Amory, former head of tfc|j 

foreign film department, has been 

i 

vice-president and general sales manaj.j 

will direct a sales force which will U 

from coast to coast, according to Mad] 

The company will have 12 pictures ',c 

tribution by the end of June, he said.i 

Henry Souvaine continues as presidfji 

Howard L. Taylor as executive vice-pr'.i 

Julius Fleischman, former chairman, n 

serving full time on "The National c'a 

tee for Free Europe," but will conti...i 

the board as vice-chairman. Souvaini';] 

tive is the American partner of the ê 

ment-owned French motion picture c'li 

L'Union Generale Cinematographique 

In expressing pleasure at his new .k 

tion, MacMillen said : "While a cons •« 

i 

number of foreign-made pictures ha^v 

a distinguished acceptance in the ni 

States, there remains room for cons .•£ 

improvement in bringing such films to jai 

wider audience." He mentioned th£;jli 

were more than 400 selective, or art, -jl 

in the U.S. today. 

In addition to Lou Bunin's Frenclvg 

production of "Alice in Wonderland, ,'t 

employs live actors and puppets, th(;,st 

features being distributed by the nt .« 

pany will include: "Lovers of Veron; si 

ring Anouk Aimee and Serge Reggiar rt 

played at the new Cinema 48 in Ni Y 

in April; "Face to the Wind." featurin 'a( 

Gencel, which played at the Little ^m 

early in 1950: "Rendezvous WithToi.rc 

featuring Daniel Gelin, and Brigittt ul 

"Days of Our Years," with Pierre ^ss 

and Romney Brent, and "From Little '3r: 

Henri Diamant-Berger's picture wh', i 

the prize at the Cannes festival. :^v 

other pictures will be added to the li 

in June. 

Monogram Delays Na ii 

Replacement on Boarc 

HOLLYWOOD — Postponement 

ut'l 

next stockholders' meeting, schedulec ir 

vember, of the appointment of a rep -en 

on the directorate for Charles W. ''an 

who died some months ago, was v( l a 

one-day meeting of the board of dii or; 

Monogram-Allied Artists, held herei les 

(12). 

Attending the meeting were Stev;iro 

president; Norton V. Ritchey, pre mt 

Monogram International, headquar ing 

New York; George D. Burrows, M' «ri 

AA executive vice-president and t isu: 

W. Ray Johnston, chairman of tl bos 

Arthur C. Bromberg, William Hui it 

Herman Rifkin, franchise holders ii t'a' 

Detroit and Boston, respectively, am low 

Stubbins, west coast franchise ho: * ' 

headquarters in Los Angeles. 

ipo 

Edward Morey. vice-president, is i 

ing from a recent operation and is 

able to attend. 

Trampe had been the Milwaukee 

holder. 

I 

uicl 

36 BOXOFFICE Jun 6, 1

k 

, suiday 

Henry 

. . MGM 

\ t. first child . . . Seymour 

. Emily 

— 

— 

— 

— 

— 

—— 

G 

plus 

i 

YORK 

m 

tiE;l 

By EDMUND L. 

FILMROW 

LAURA 

ITD ARTISTS will end distributing 

Ejar! pictures September 1. Tlie UA 

rj; lias received instructions from the 

i 

(file to put 19 Realart features, seven 

ri ;.nd seven serials on its "out of 

slit June 30, and 12 features on its 

C service" list on September 1. UA 

distribution of Realart product when 

j-( 

rcasi'd Eagle Lion Classics which had 

rib ion rights to Realart. The contract 

n( bf renewed. 

lather of Helen Cohen, secretary to 

'.esStockton, office manager at MGM. 

(91 ... Moe Rose, booker at 

workers will 

tiir .innual boat ride to Bear mountain 

M.i on vacation . 

181 .. . Feinstein, print 

U-I. resigned Friday (15) to take 

nir job at Monogram . 

. . Abe Unis is 

liithe booking department at U-I. 

r MiUan, in charge of the 16mm sales 

Hen: of Republic, is the father of a 

Berko- 

\t\\' Jersey booker at Columbia, is on 

Audrey Leibowitz, typist- 

Bition . . . 

It RKO, will marry Saturday (23). 

take a week off and then go back 

M. . Teese of RKO's film room 

CJbrate a birthday Friday (22) . . . 

ircione, stenographer at RKO, is on 

J,i . . . Sadie Barnett, secretary to Mil- 

Timan, RKO office manager, observed 

Iflt anniversary of marriage Wednes- 

10). 

'l 

helotion Picture Bookers club will hold 

pp. meeting to adjourn for the summer 

hdaft hotel (18). A buffet lunch will 

ted. The club will meet again in 

er . . . The Hamilton Theatre, Trenfe 

Windsor, West Orange; the Scarsiheatre, 

Scarsdale, N. Y., and the 

h«-n, Jersey City, have closed for the 

jRoache, UA, has resigned . . . Ben 

niUA booker, celebrated his 15th wediniversary 

Friday (15) . . Romeo 

. 

oi. shipper for Republic, is on vacation 

\f.c Arnswalder, assistant branch man- 

. . 

as in charge of the 20th-Fox 

f, office 

ivbe Dickstein, manager, was at the 

i-lx convention . Leah Peterson, head 

li v.ill move to new, larger and more 

M from the Chicago home office of 

' 

quarters here about June 1, according 

' 

*c. Max Herschman, eastern sales man- 

• Id his staff will be more conveniently 

in the center of Filmrow at 639 Ninth 

he fast expansion of the local branch 

Bon.îble for the move, according to 

"t president Irving Mack. 

U-I STARS MEET PRESS—Piper Laurie and Tony Curtis (3rd and 5th from left), 

new stars of Universal-International's "The Prince Who Was a Thief," with company 

sales executives at a reception at the Stork club in New York. Others in the 

picture, left to right, are: Leon Goldberg, vice-president and treasurer; .4dolph Schimel, 

vice-president and general counsel; Alfred E. Daff, vice-president in charge of world 

sales (between Miss Laurie and Curtis) ; David Lipton, vice-president in charge of 

advertising and publicity, and James Jordan, circuit sales manager. 

*OX(nCE :: June 16, 1951 

37

. . Eddie 

. . Sam 

. promote 

. . Richard 

. . Joyce 

. . Robert 

. . 

BUFFALO 

pddie Fitzgerald, who late last year succeeded 

Mike Simon as manager at the Paramount 

here and is colonel in the army re- 

^^^^^^^^^^^^^ serve, has been recalled 

^^^^^^^P^^^^l 

j^^^^mP^^^^H to duty 

leave the end this 

^^^^Bl ~^^| month. Jack Brown, 

' 

^^^^n^ ^Û sales manager of the 

^^^^^ fl^H Boston exchange, has 

^^^H flf^^^l îrived in Buffalo to 

^^^^k ^^^^H take over Fitzgerald's 

^^^^^ ^Hf^^l duties. Al Kane, as- 

^^^^1 ^K^^^l sistant eastern division 

^^^^H Î'^^l 

manager, was 

^^^^H ^fj^^ weekend for conferences 

with Fitzgerald 

Eddie Fitzgerald and Brown. 

Edmund Linder, who has been managing 

the Astor, the old RKO Empire in Syracuse, 

was a Filmrow visitor. He said the 

Astor, on which City Entertainment Corp. of 

New York spent some $150,000 in remodeling 

last spring, will shutter for the summer and 

he will go to New York City to act as 

relief manager there during the vacation 

season. Assisted by John Markle, UA exploiteer, 

Linder recently put on a splendid 

campaign for "Fabiola," in which he used the 

Optimist club's "outstanding boy of the year" 

as acting manager of the day at the Astor 

when the picture opened. The boy was widely 

interviewed by press and radio and he put 

in plenty of plugs for the picture. 

Walter Mcintosh, auditor, has been spending 

a few weeks at the local Paramount exchange 

. Block, assistant shipper, is 

vacationing along the Gay White Way in New 

York . Meade, Shea Theatres publicity 

chief, and Walter Berger, assistant 

manager of the Center Theatre, spent last 

weekend in Alleghany state park. 

Mrs. Elizabeth Shields McFaul, 85, mother 

of Vincent R. McPaul. general manager of 

Shea Theatres in Buffalo and Niagara Falls, 

died. Mrs. McFaul was born in Buffalo In 

1865, attended old Central High school and 

was the widow of Edward McFaul, book publisher 

before his death recently. The 

only survivor her son, Vincent R. . Ben 

is 

. . 

Geary, manager of the Oswego Theatre, Oswego, 

took a prominent part in the welcome 

home celebration for the town's first soldier to 

return from Korea. 

Howard Carroll has started a new summer 

policy at the Capitol, Rochester, operating the 

house on Saturdays and Sundays only with 

double feature bills. The regular policy probably 

will be resumed in the fall ... At the 

annual meeting and election of the Main 

Street Ass'n, George H. Mackenna, general 

manager, Basil's Lafayette, arranged for a 

theatre table. Seated at it were Mackenna, 

Constantine J. Basil, head of Basil Theatres; 

George Gammel, president MPTO of western 

New York and head of Gammel Theatres; 

^ 

James H. Eshelman. district manager. Paramount 

Theatres; Charles B. Taylor, director 

of advertising and publicity. Paramount Theatres; 

Max Yellen, Century Theatre, and Murray 

Whiteman, chief barker, Tent 7. The 

meeting took up off-street parking, a subject 

of interest to theatremen. 

Stanley Weber, for many years a prominent 

industryite in Buffalo where he managed several 

Shea theatres and was an assistant 

manager at the Century, now is manager of 

the big race track across the border in Fort 

Erie, Ont. Weber started in the theatre business 

as an usher in the old Shea Court Street 

Theatre . T. Kemper, zone manager, 

Dipson Theatres, was a member of the 

committee staging the Harbor Lights party 

at the Buffalo Yacht club Saturday (16). Dick 

owns a large cruiser often seen cutting 

through the waves of Lake Erie. Kemper also 

is manager of the Erlanger Theatre in Buffalo. 

Any Buffalonian whose name is Twist received 

an invitation from James H. Eshelman, 

district manager. Paramount, to be his guest 

at a film presentation of "Oliver Twist." in 

the Center Theatre. The offer was made 

through Jerry Evarts' "As I See It" column 

in the Courier-Express . T. Wall, 

son of Edward J. Wall, Paramount field representative 

in the Buffalo and Albany territories, 

graduated from Siena college in Loudonville, 

N. Y. . Hellman, daughter 

of Mr. and Mrs. Neil Hellman, graduated from 

Saint Agnes Girls academy and will enter 

Cornell in the fall to major in home economics 

and merchandising. 

. . George 

Fire of undetermined origin caused damage 

estimated at $1,500 to a second-floor office 

at the Commodore Theatre shortly before 

the house opened one evening. The fire, 

discovered by a passerby, was confined to the 

office where it started. Mrs. Albert Francis 

is listed as owner of the property . 

Mackenna, Lafayette; Constantine Basil, 

Basil Theatres; Murray Whiteman, Variety 

Club chief barker, and Art Bailey of the 

Little Hippodrome are enjoying the annual 

cruise of the Ad club at Thousand Island 

club on Wellsley island in Alexandria bay . 

William P. Rosenow, Skyway Drive-In Theatres, 

became a member of the Buffalo Advertising 

club. 

Vincent R. McFaul, general manager of 

Shea theatres, arranged for Ralph Flanagan 

and his orchestra to appear at the Annual 

Parade of Bonds in Hotel Statler. The annual 

benefit for the Musicians sick fund is sponsored 

by musicians Local 43 . . . Most star 

names "don't mean a thing" any more to the 

filmgoing public; it will take good stories to 

bring back disappearing audiences, Jules 

Levey, independent producer, here to help 

"Fabiola," current at the Paramount, 

told the Buffalo press. "Unless we can make 

pictures that are off the beaten path there's 

just no use in making them at all." observed 

Levey. While here, Levey dined with Elmer 

F. Lux, Darnell Theatres head, city councilman-at-large 

and former manager for RKO. 

DETROIT OFFICE OR DESK SPACE TO RENT 

With or Without Furniture 

CONVENIENT • CENTRALLY LOCATED • GOOD ADDRESS 

Excellent Proposition Ayailable to Anyone Selling to Exhibitors 

Contact BOXOFFICE, 1009 Fox BIdg,, Detroit 1, Mich. Phone Woodward 2-1100 

A 

BUFFALO V^SITORS—George W 

1 1, 

kenna, managing director of the 

'il 

Lafayette Theatre in Buffalo, wel j 

U-I's Francis and Nancy "Chick" .Ik 

Miss Defense Bond of 1951, to the t 

i ti 

during their 35-city tour on behalf U 

Treasury defense bond pledge canjij 

being conducted by the newspaper I:'; 

the nation. 

Schine Theatres Holdj 

Three District Meetinc 

SARANAC LAKE, N. Y.—The Pont 

atre here was the scene of the first ir 

of district meetings to be held by So 

cult to consider summer product, 

> 

tion and operation. There was a p 

it might run for a second day. 

Speakers were Gus Lampe, gener 

ager; Bernie Diamond, personnel 

and Seymour L. Morris, exploitat 

publicity director. Pour new pictu 

shown. 

A meeting in Syracuse was held ^ 

and in Geneva Friday. Next weei 

gatherings will be held in Kentuc 

and Maryland. Schine circuit plans 

extra push to stimulate warm wea 

tronage. 

Local H-63 Files Brief 

Over DPOWA Status. 

NEW YORK—The Motion Pictu ':E 

Office Employes Local H-63, lATSE, 's 

with the National Labor Relations na 

brief which is designed to deteri e 

status of the Distributive, Processing '}i 

fice Workers of America District nn 

white collar workers in film compfi, i 

offices, according to Russell V. Ma1i;ê)i 

five vice-president of H-63. 

According to the brief. District ic'is 

interloper and has no legal rights ii 

ests" in units formerly represented V Sc 

Office & Professional Employes C id, 

eluding Paramount home office work I . 

H-63 has asked for a new election i.f 

mount in order to settle the questics^f: 

resentation. i; 

RKO Pathe Names C( p 

As Production Assistc it 

NEW YORK—David Cooper, who is 

associated with the RKO Pathe on 

izi 

since 1942, has been promoted to sii 

production manager by Jay Bona la, 

ecutive vice-president. Cooper, whc a 

eran editor and also a short subje 

di 

tor. will work under the supervision' D 

las Travers, vice-president in chari of 

duction. 

38 BOXOFFICE Jur 5,

. . Louis 

. . Mende 

- 

. . 

. . 

BANY 

opened May 

, 

I 

Avenue, Cleveland, Ohio • CHerry 1-7559 

Schenectady: Lou Goldstein, Schuyler and 

West Rome drive-ins; Bob Shattuck, Uptown, 

15. There will be three zone 

prizes for each half, $100, $50 and $25. The 

winners will be eligible for the national 

honors, the top reward for which is a twoweek, 

all-expen.se-paid trip to New York or 

series of .seven amateur nights 

t a winner for an audition on Ted to the Caribbean area. 

lual Amateur Hour will start at 

Schenectady June 20. It is .sponlett 

& Sons music store. The Greenbush. was credited with a tip that led 

An alert attendant at the Auto-'Vision, East 

the six winners will compete. to the arrest of two 16-year-old Albany boys 

s. Fabian city manager for Schetnged 

alleged to have stolen an automobile and en- 

the promotion . . . Arthur gaged in a 32-day crime career which led 

The Schenectady Film 

R( public manager, traveled to New them as far south as Tuscaloosa, Ala. Thursday, 

they attended a show at the ozoner and 

nuiidles at the Fabian and Brandt 

an attendant, spotting them, notified the 

rtict-'S . . . 

.t 

,nT esented another foreign film, the state police outpost in East Greenbush. The 

ihnade. "Torment," at the Lincoln in troopers flashed word to Albany policemen, 

»_b5 

whose night squad trapped them after an 

chase. 

Its 

80-mile-an-hour 

til Mrs. Bill Slater recently visited 

I'th "Chick" James. Hollywood stard 

William C. Smalley, exhibitor who has been 

-aiicis the mule on behalf of the de- 

ill since last December, has recovered sufficiently 

bcci program being promoted by the 

to take automobile rides in the 

ir; department through newsboys in Cooperstown region, but it is not likely that 

he will return to his desk for some time . 

itii with U-I's "Francis Goes to the 

" liss James and the mule appeared Bob Holiday, Warner salesman, and his bride, 

a] in the Strand Theatre and on a 

the former Janet Coddington, honeymooned 

in Bermuda, not Hawaii . Shulman 

u6SI lo) show over WRGB, Schenectady. 

A\in, Warner zone publicity director, 

of the Gaiety, Inlet, said he probably would 

at'l on arrangements . W. go to fulltime summer operation over the 

:d John May of the Schine circuit weekend. Adirondack proprietors expect a 

ithe Ten Eyck hotel. Bill Graham, big summer, he added. 

erineer for the Schine hotels and 

Most Schenectady neighborhood theatres 

;,tec representative, passed through 

are closing three or four days each week for 

iiute from Gloversville to New York. 

the summer. Johnny Gardner's Colony, however, 

dtie projectionist, 

Blanchard, 

is showing 

doorman at 

industry 

the Ritz 

is one exception. Gardner, who recent- 

ly was given a second run, the same as Fabian's 

jj p 

jjij SI 1893 model Edison projector, which 

Erie, in a settlement of his antitrust 

edfor roadshows from 1906 to 1914. 

suit against eight distributors and Fast Theatres, 

Psicm Play" was one of the films 

reported that his business is improving. 

euy Blanchard with the machine, of 

He is playing a three-and-four schedule, 

t!re are said to have been 

booking 

only 

the best films Wednesday through 

12 

'aijred. The projector, 

Saturday. 

still in exndition, 

was last used commercially 

Houses reported to be operating 

parttime include the Cameo, American, Palace, 

lard to show a one-reeler at an 

Crane and Lincoln. Fabian's Strand is 

'rs' convention in Albany dark until September. Curtailed schedules of 

13 years 

lie 

Clarabell, television clown, made a lesser degree were followed last summer. 

appearances at Harry Lamont's Negotiations were near completion for the 

Drive-In at Rotterdam Junction, leasing of Harry Lamont's Lake George Drivet-'s 

Menands Drive-In, Albany-Troy In by Jules Perlmutter, operator of the Fort 

Proctor's Theatre, Troy. The clown George Drive-In there and the Lake Theatre 

WV 

'P*"^'^'^ d .August 1. The contest, on mer- 

Sfi operations, public relations, in- Walter H. Leech, doorman at the Ritz for 

1 attendance and house efficiency. 

six years, died recently in the Ann Lee home 

after a year's illness. He took a leave of 

absence last June to undergo an operation 

at Albany hospital and was never able to 

return to work. Oscar Perrin is manager 

of the Ritz. 

Some 250 persons attended the screening 

of "Show Boat" at the Grand Theatre Monday 

' Ikaje brought good results in many Drive-ins 

I 1'. The new items this year arc: $250.00 

I 

ring, $150.00 Washing Mathiae. $100.00 

I Stjdded Benrus Watch. $1S9.50 Quality 

(111. Among them were Chris Pope, Schine 

*' Set and 27 other items. 

circuit booker, Gloversville: Saul J. Ullman, 

,iAL NO. 2 "BARGAIN NITE" 

upstate general manager for Fabian: Joe 

itase your business Saperstein, Fabian division buyer and booker; 

by bringing in more cars, 

Charles A. Smakwitz, Warner Theatres 

liore refreshments, adding new customers, tak- 

[< Place of old family nile and dollar nite, 

"' in ilistributing advertising coupon tickets in zone manager: Max Friedman, Warner Theatre 

buyer: Gerry Atkin, Warner zone pub- 

• •100,00 diamond studded Benrus wrist watches 

W oulwith a bang. 

licity director; Johnny Gardner, Colony. 

f'2. :nd it is legal. 

< L. GERTZ ENTERPRISES 

Schenectady; Isidore Bernstein. Palace. 

MAKES BOOKING DEAL—Harry Fellerman 

(left), sales head of the Universal-International 

special films division, 

makes his first important deal in his 

new post by closing the deal for J. Arthur 

Rank's "Pool of London" with Israel Zatkin, 

operator of the Holiday Theatre on 

Broadway. 

Rensselaer, and Sylvan Left, Highland and 

Rialto, Utica, and Black River Drive-In, 

Watertown. 

Others were Howard Secor, Altamont exhibitor: 

Alex Sayles, Palace manager: Arthur 

Newman. Republic manager: Nate Dickman, 

Monogram manager: Mrs. Oscar J. Perrin; 

Clif Bradt, Knickerbocker News; Leo Rosen, 

Fabian Drive-ins, and press and radio representatives. 

MGM Manager Jack Goldberg 

supervised arrangements. 

Business at Lou Goldstein's new Schuyler 

and West Rome drive-ins was described as 

"not too good," by the exhibitor this week. 

Goldstein blamed cold and rainy weather . 

Among exhibitors attending the Warner 

screenings at the Madison here Tuesday were 

Leonard L. Rosenthal, counsel and adviser 

on film buying for Upstate Theatres; Jules 

Perlmutter, Schenectady: Ed Mclntyre, 

Copake, Copake: W. Varga, Capitol. Roxbury; 

Jennie Rosenthal, State, Troy; Mende Shulman, 

Gaiety, Inlet; Joe Miller, Menands 

Drive-In: Phil Rapp. Lou Rapp and Dick 

Murphy, Fabian managers, Schenectady: 

George Seed, Cohoes, Cohoes. 

Also Al Swett, manager of the Madison; 

Mrs. Mary Flynn, Upstate Theatres: Leo 

Rosen, Fabian Drive-Ins; James E. Benton, 

Frank Williams and Leo Ryan, Benton Theatres, 

Saratoga; Marion Grimm and George 

Kelborn, Smalley Theatres. Cooperstown: 

William H. Aust, Aust Open-Air Theatre, 

South Glen Falls; Bob Griffith. Grand: Ray 

Smith, Warner manager; Bob Johnson and 

H. L. Gilladette, Smalley Theatres; Frank 

Wieting, Park, Cobleskill, and Leon Duva, 

Morris. Morrisville. 

Son to Everett Thorners 

NEW YORK—A son named John Andrew 

has been born to Mr. and Mrs. Everett Thorner 

of Great Neck. Long Island. The father is 

director of motion picture theatre relations 

for the National Foundation for Infantile 

Paralysis. They also have a daughter, Patricia, 

4. 

TlU' 

BOXOFFICE :; June 16. 1951

and 

i 

' 

Penn TV Stand Runs 

Into Difficulties 

NEW YORK—Princeton and Cornell have 

formally notified the University of Pennsylvania 

their football teams will be unable to 

play Penn if the policy-making body of that 

institution continues to insist on television 

coverage of its games. Columbia and Dartmouth 

had previously notified Penn to that 

effect. All four were upholding a stand taken 

by the National Collegiate Athletic Ass'n 

that it would control television arrangements 

under a one-year plan. 

The news hit American Broadcasting Co. 

plans for telecasting all Penn games from 

Franklin Held, Philadelphia. Colleges on the 

Penn schedule and still to be heard from are 

California, William & Mary and Army. The 

ABC research department said it would cooperate 

with Penn on a study of "the acceptability, 

effects and trends of televising football 

games." 

The NCAA declined a Penn suggestion that 

its television ban be checked with the U.S. 

Department of Justice, saying it had already 

met with the department. 

Theatre Network TV Firm 

To Operate in New York 

ALBANY—Theatre Network Television, 

Inc., first incorporated as Movie Television 

Co., Inc., has been authorized by the secretary 

of state to acquire rights to television 

motion pictures, stage plays, musical comedies, 

operas, ballets, sporting and other events 

of public interest, and to distribute telecasts, 

to film theatres, auditoriums, other places of 

public assembly. 

The company may act as distributors of 

television programs: conduct booking agency 

everywhere; construct, buy, acquire, own and 

operate machines used in televising or projecting 

motion pictures; employ actors and 

artists; carry on advertising and exploitations; 

operate theatres. 

The attorneys are Schwartz & Frolich, 19 

East 70th St. 

New Air Force Contract 

Signed by Chromatic 

NEW YORK—Chromatic Television Laboratories, 

in which Paramount has an important 

interest, has signed a new research 

and development contract with the U.S. Air 

Force, according to Richard Hodgson, president. 

The company has been active in military 

research and new projects have been 

begun on application of color cathode ray 

tubes and general electronic equipment. 

A date is about to be set for public demonstrations 

of its new color television system 

that can be used for either black-and-white 

or color telecasts, described in the June 2 

issue of BOXOFFICE. This is made possible 

by incorporation of a chromatron picture 

tube with a color grid in a new receiver. Pilot 

tubes are being made in Connecticut. 

CHECKING RECORDS—Monica Lewis, 

record and night club star who is 

making her screen debut in MGM's "Excuse 

My Dust," checks recordings from 

the film with Howard Dietz, MGM vicepresident 

in charge of advertising and 

publicity. The picture will open at the 

Capitol Theatre, New York, late in June. 

Newsstands Sell Tickets 

For 'Ace' Benefit Show 

NEW YORK—Tickets for the benefit opening 

of Billy Wilder's "Ace in the Hole" at 

the Globe Theatre June 28 will be sold 

to the general public at newsstands operated 

by members of the Newsdealers Ass'n, 

according to A. W. Schwalberg, president of 

Paramount Film Distributing Corp., and William 

Richter, president of the Newsdealers' 

Ass'n. This will be the first time motion 

picture theatre tickets have ever been sold 

at newsstands. They will be sold at regular 

prices, beginning June 18. 

Mayor Vincent R. Impellitteri, a delegation 

of Hollywood stars, 200 top newspapermen selected 

by members of the association and 300 

of the leading newsdealers in the New York 

area are scheduled to attend the opening, 

which will be for the welfare fund of the 

Newsdealers Ass'n of Greater New York. The 

proceedings will be broadcast over WOR- 

Mutual and will be filmed by Paramount 

Newsreel cameramen. 

Two newsstands in the Times Square area 

will be decorated with special banners and 

bunting in connection with the benefit showing. 

Screen First Japanese Film 

NEW YORK—The foreign advisory unit of 

the Motion Picture Ass'n of America screened 

its first Japanese film Friday (15) at the 

Museum of Modern Art for distributors of 

foreign films. The film was "Kanjin-Cho," 

produced by Takejiro Ohtani, head of the 

Shochiki Film Co., who has been meeting 

with various film men here. The MPAA unit, 

headed by B. Bernard Kreisler, sponsors 

showings of foreign films as a courtesy. 

'Show Boat' Previii 

Set 'Closer to Homi 

NEW YORK—MGM has set appro/ 

50 "Closer to Home" theatre screeniexhibitors 

on "Show Boat," following \ 1 

1 

cessful turnouts at the 29 showings 

l 

the past week in key center situatio 

I 

additional screenings in theatres fcjt 

purposes follows the desire ' 

of Wil 

i 

Rodgers, vice-president and genenj 

manager, to preclude long trips for bi 

| 

atre operators and yet give them ar', ii 

tunity to see the Technicolor musical 

' 

little inconvenience as po.ssible. 

; 

Within the past week 27 

, 

additional 

showings were held outside of exchan \ 

t 

on "Show Boat." There were three ij 

12 at the Orpheum, Galesburg, 111.; ] 

Longview, Tex., and State, Washingtc :;[i 

On the following day, June 13, the ^ 

seven more, namely in the Auburn. E t 

111.; the Met, Iowa Falls, Iowa; Cente ''i 

Rapids; Palace, Flint. Mich.; Mona a 

ette. La.; Don, Shreveport, La., ai I 

Spokane. 

On June 14, there were nine theat h 

ings additionally in the Alabama, 1 si 

Bronson, Bronson, Mich.; Midlan '1 

land, Mich.; Palace, K. Wayne; TX'fi 

andria. La.; Dakota, Yankton, S. D.;',p 

Grand Island, Neb.; Alhambra, Sac ''a 

and Vitaphone, Wenatchee, Wash, 

On June 15, there were seven sh?" 

Times, Danville, 111.; Laurel, San Antoni- 

Petosky, Mich.; Orpheum, Green Ba; 

Monroe, La.; Brookley, Mobile, Ala.; T; 

Calif. On Monday, June 18, screenings 

at the Lindsey, Lubbock, Tex., and S 

Miss. 

, 

. 

Starting June 19, 15 additional scree:. 

held and three more are yet to be da;e ii 

set include the following: Tuesday (19) at 1 

ham, Columbus, Ohio; State. Galion, Ohi "'/'a 

Madison, Wis.; Royal, Hattiesburg, Mis I'St 

West Frankfort, 111. 

^ 

On the 20th, there will be four screenii a 

Cameo, Syracuse, N. Y.; State, Charlesfc V, 

Community, Cadiz, Ohio, and Westwoc s^To 

Ohio. 

On June 21, the 

querque, N. M , 

will 

Salem, 

hold 

Dayton, 

showings, 

and S ', i 

in Mti< 

another house at Bismarck, N, D. On 

'^ "" 

day, June 22, one of Huron, S. D.'s, he 

the screening. On June 26, the Fran^:. 

Ky., and on July 11, the Beckley, Bect:^ '. 

are scheduled. The three unschedule hfl 

which have yet to set dates include the Li t li( 

in Louisville and Evansville, Ind , 

a 'Ot 

Hibbing, Minn. \ 

More Than 3,000 Shov i< 

See Warner Screenim 

NEW YORK—Over 3,000 exhibitoL,lui 

: 

there were displays of the company'i atii 

out for the countrywide "Look 'Wl 

showings of four Warner Bros, picti - T 

day (12) and Wednesday (13). Th ict 

' 

were "Jim Thorpe—All American," 3tl 

car Named Desire," "Strangers on -Tt 

and "Captain Horatio Hornblower.' 

The showings were in theatres &' l>i 

luncheons were served. At each; wi 

advertising, publicity and promotic c I 

paigns planned for the pictures. 

Many congratulatory wires were r ^ 

the home office. 

» 

i 

TV Authority 

Opens Attack 

Upon Screen Actors Guild 

NEW YORK—Tlie Television Authority has 

opened an attack upon the Screen Actors 

Guild, challenging the right to represent players 

appearing in the New York studios. George 

Heller is head of the move for a new setup 

from September 15 to October 15. 

John Hughes to New UA Post 

NEW YORK — John Hughes has been 

named assistant contract manager for United 

Artists by William J. Heineman, vice-president 

in charge of distribution. He will work 

under the supervision of Joseph Sugar, head 

of the contract and playdate department for 

more than a decade. 

CHICAGO. ILLINOIS 1327 S. Wobasli Ave. 

NEWYORK. N. Y. 630 Ninth Avenue 

lUlC 

IRVf 

JAU 

vol 

BOXOFFICE June 16, 1951

• 

m 

. . Booker's 

. . Leona 

. . Don 

. . Anna 

. . . MGM 

. . . Paramount 

. . Joe 

. . Mrs. 

. . Angelo 

. . Sam 

. . Richard 

. . Florence 

. . Stanley 

. . 

. . 

. . 

. . . Frederick 

. . The 

. . Columbia 

. . Frank 

. . Frank 

. . The 

. . 

. . 

n Lu." 

SHINGTON 

T heatre Supply Co. equipped the 

il :iew es Theatre on 9th Street N.W. 

Holmes projectors. The Follies 

iierly Note.s' Roosevelt, is under 

iient of Sam Bandler and will 

le film only. The house has been 

:o. u id modernized, seats 500 and is 

r.stJl its type in this area. Persons 

Ire not admitted. 

[;ellits, son of Sam Mellits, Denton, 

mî 

f 

Greensboro, Md., exhibitor, 

Irom the Caroline High school, 

;d . with the highest honors. Allyn, 

peon assisting his father in man- 

||f his theatres, enters the Univeryland 

in the fall. Mellits' younger 

graduated from Caroline Junior 

|)1 and enters Caroline High school 

er. 

iGt'ttinger, Howard Theatre, Baltimarry 

Lillian Levenson, one of 

,:'s foremost fashion designers, in 

"Doc" Westfall, Martinsville 

. . 

I'ille, Va.. spent several days in 

. jin booking Washington area 

\\ ere well represented at Warner 

-day Look Forward showings of 

notions. Luncheon was served on 

|nd Wednesday . Bransfield, 

cer, is expected back at his desk 

'ifter several weeks' illness. U-I 

nlly (ib held a moonight cruise Friday. 

IKO eilhs and the Lincoln, the latter 

-mg Negro patronage, joined Loew's 

,:y,3aItimore, in the exclusive theatre 

t t!ie Joe Louis-Lee Savold fight . . . 

. 

.o> salesman Charlie Krips and his 

r ccbrated a wedding anniversary 

dnescy dnesc; and Charlie celebrated his birthueay 

. clerk Mary Malloy 

Ibthday »t 

Weedon was out 

couple of days . Sknerski's 

nursing a severe case of poison 

al Marshall. Paramount exploiteer, 

oJrs in Washington included Doug 

li, Mike Leventhal, Eddie Kimpel, 

:;rinan. Jesse Stern, Wilbert Brizenl.rry 

Vogelstein, George Walker, 

'*

' 

j 

' 

' 

Japanese-American Film 

Planned by Shochiku Co. 

Norton V. Kitchey (second from right), president of Monogram International, 

plays host to Takejiro Ohtani, president of Shochiku Co., and his associates in the 

leading Japanese film company, at the Miyako restaurant in New York. Seated, left 

to right, are: Lloyd Lind, Monogram New York branch manager; Kenneth Hirose, 

U.S. representative for Shochiku; Ohtani, Ritchey and K. Shirai, producer for 

Shochiku. 

NEW YORK—A Japanese-American 

joint 

film production, using both Japanese and 

American players in bilingual version, is 

planned by Takejiro Ohtani, president of 

Shochiku Co., the largest amusement enterprise 

in Japan. Ohtani and his producer, K. 

Shirai, are in the U.S. to make a study of 

American production methods and to confer 

with Hollywood producers on the joint 

venture, which may be released in the U.S. 

by Monogram. 

Shochiku Co. owns and operates two studios 

in Japan, which produce an average annual 

output of 50 features. The Shochiku Theatre 

Circuit, its affiliate, actually owns and operates 

70 theatres and approximately 1,120 

other film theatres are tied in with Shochiku 

Co. for the playing of their pictures. 

The Shochiku Co. also makes special efforts 

to support Kabuki, a Japanese classical 

art which uses puppets to interpret the country's 

ancient traditions. Ohtani hopes to interest 

theatrical producers in the U.S. in the 

Kabuki art, which has been seen by many 

Americans, including wounded soldiers in 

Japan, since the Korean war broke out in 

June 1950. Ohtani also is interested in 

Bunraku, another classical art, and his company 

has an opera troupe of 450 

members, including 300 dancers, which present 

unique revues in Japan. The Shochiku 

Co. is even developing an all-Japan baseball 

team, the Shochiku Robins, which won the 

pennant of their league last year. 

Monogram, which arranged a press luncheon 

for Ohtano, Shirai and their associate, 

Kenneth Hirose, at the Miyako restaurant 

June 8, has a distribution deal with the 

Shochiku Co. to distribute Monogram and 

Allied Artists pictures in Japan. The first two 

releases there were "Suspense" and "The 

Babe Ruth Story" and among the films scheduled 

for release at the rate of two a month 

are: "High Conquest," "Southside 1-1000," 

"Lady, Let's Dance," "Bomba, the Jungle 

Boy," "Bomba of Panther Island" and "16 

Fathoms Deep." according to Norton V. 

Ritchey, president of Monogram International 

and host to the Japanese producers. 

Ohtani, who was born in 1877, entered the 

theatre management business in 1895 and, 

with his twin brother, established Shochiku 

Unlimited Partnership in 1897. 

The Shochiku Co. has also made the first 

color motion picture in Japan, using a local 

process called Pujicolor. 

Ohtani and Shirai expect to see General 

MacArthur before their return to Japan early 

in July. 

New Radio and TV Studios 

Controls Shifted by NPA 

WASHINGTON—Construction of radio and 

television studios will be controlled from the 

Washington office of the National Production 

Authority hereafter. Jurisdiction has been 

removed from local offices. 

This move puts radio and television studios 

into the same classification as film theatres. 

SMPTE Convention Set 

HOLLYWOOD—Its 70th semiannual convention 

will be held here October 15-19 by 

the Society of Motion Picture and Television 

Engineers, with 500 members expected to attend. 

It was disclosed by President Peter Mole. 

Plans for the conclave are being drafted here 

by Mole and W. C. Kunzmann, convention 

vice-president. 

' 

for the wind-up of the Daff Worldwi Si 

NEW YORK—Virginie M. Taylor 1 

Jack Cohn Trusts Purch^ 

2.000 Columbia Shares 

WASHINGTON—Jack Cohn trusts 

stock during the month of April which 

2,000 shares of Columbia Pictures c 

to previous holdings, brought Coh! 

shares to 23,557 by the end of 

', 

the 

Cohn also owns outright 43,624 shares 

A report of the Securities and E;, 

Commission released recently, 

with trading in film company stocks [• 

ficer and directors, also revealed thai 

ham Schneider gave away 30 shai 

bought 300 shares of Columbia sto 

owned at the end of the month a 

i 

8,436 shares and had options on 12,50 

The same report said that John J. 

ner had disposed of 100 shares of fou 

quarter per cent cumulative preferr 

still retained at the end of April 

ferred and 100 common shares. 

1 

Only other stock deal reported I 

company officials or directors in mot 

ture stocks was the purchase by 

Metzler of ten shares of 20th Cent 

common. He had not previously owi 

20th Century-Fox stock. 

Higher British Seat Tc 

Gets MPEA Going-Ov 

NEW YORK—The effect on Amerii 

business in Britain of the proposed E; 

was gone into thoroughly at a Wednes 

meeting of the board of the Motion 

Export Ass'n, but afterwards it was 

decisions had been reached. John 

Carthy presided. 

The plan would increase the seat 

British theatres to provide more fi 

British production. All four Britis 

organizations have been considering 

cent meetings, with producers oombin 

exhibitors in an attempt to secure 

equitable spread. There must be at 

before June 24 when the bill reach 

mons. During the first year of opei 

the current Eady plan, the sum of 

pounds was realized. Now an im 

sought. 

U-I Claims New Reco Is 

In Worldwide Billings 

NEW YORK — Universal-Inte.tio 

claims the biggest week in the histo

' 

"^^VV. 

LYWOOD 

AND VIEWS OF THE PRODUCTION CEINTER 

i Hollywood Office— Suite 219 at 6404 Hollywood Blvd.: Ivan Spear, Western Manager/ 

del 

fighter' Debut 

in Mexico City 

HOBLTi'OOD—Way down south in Mexico 

Rjiiblic staged a premiere of "Bull- 

:r ml tiie Lady" Thursday (7) at the 

i>d Theatre, attended by Mexican of- 

, ad industry figures. Robert Stack, 

.;ign the John Wayne production, made 

:e from Hollywood to participate in 

uoain-Allied Artists added a page to 

.erhistory with the simultaneous open- 

Wmt'Sday (6> of "I Was an American 

irten southland drive-ins as well as 

civentional houses. Making appeari 

a two of the ozoners—the Compton 

na Ve:iont. units in the Pacific Drive-Ins 

haia— ;re Gene Evans. Rod Cameron. Don 

lePore.A'anda Hendrix. Tom Drake. Jane 

:;Lh. Rymond Walburn. Douglas Kennedy. 

(ant. Jane Frazee. Virginia Huston. 

,...„ M gan. Charlita. Jim Davis and Marya 

larco. 

Day-cte bookings included the Palace. 

lawBii.'aiadise. New Park. Magnolia. Sherlan, 

Coiado and Mesa, all indoor houses, 

ad theDlympic, San Pedro. Whittier. Gage, 

an Va Reseda. Lakewood. Orange. Compm 

anc/crmont drive-ins. 

A trie- theatre world premiere of War- 

Hrt Worth" was staged Wednesday 

the Worth, Hollywood and Palace 

>Iw»e:r :.'n Port Worth. Randolph Scott, who 

aiB inhe Technicolor western with David 

1C| 

Ed Phyllis Thaxter, was on hand to 

-ip.e in premiere activities. 

I 

» * ' 

|1 Victory," Robert Buckner produc- 

WloitJ-I, has been booked into the Vic- 

3ria êatre in New York for a preilease 

remiere early in August. It stars 

rthur Cennedy and Peggy Dow and is 

Medoithe Baynard Kendrick novel. "Lights 

lut." 

* * 

foUo^rif. its three-theatre world premiere 

di 14) in Albuquerque, Paramount's 

ir.tlie Hole" was given a prerelease 

'nday H5) at the Four Star Thea- 

K First-night audiences included film 

is ind the foreign press. 

f Starr Leaves RKO 

OOD—Having completed a oneiSMgnment. 

Producer Irving Starr 

" chiie J off the RKO lot. He recently 

'•^'i 'The Half-Breed." starring Jack 

"' id Robert Young. 

Dore Schary Is 

Speaker 

At 69th YMCA Meeting 

HOLLYWOOD—Dore Schary. MGM vicepresident 

in charge of production, was the 

featured speaker Thursday (7) at the 69th 

annual meeting of the Los Angeles YMCA 

organization. The event, broadcast over station 

KPWB, was held at the Los Angeles 

Breakfast club, with Schary paying tribute 

to the YMCA for its work in promoting civic 

unity and interracial understanding. 

* * * 

Substituting for Red Skelton. who is recovering 

after an emergency operation, 

Betty Hutton was the headliner Monday (11) 

at a benefit show in Las Vegas to raise funds 

for the construction of a school and hospital 

to house 127 handicapped children. The event 

was sponsored by the newly installed Las 

Vegas tent of Variety Clubs International. 

New Keywest Productions 

To Moke Six Films for UA 

HOLLYWOOD—A new productional partnership, 

to make six films for United Artists 

release, has been formed by Bernard Glasser 

and Jack Schwarz under the banner of Keywest 

Productions. Three pictures will be 

made here and three in England. 

First to roll will be "Dark Harbor." which 

will be made here this summer. It will be 

followed by "Don Michael." to be produced 

in England with George O'Brien in a starring 

role and also functioning as associate producer. 

Under the partnership. Schwarz also acquires 

an interest in "Gold Raiders," an 

O'Brien topliner recently completed by 

Glasser. and which also is for UA release. 

Breach of Oral Agreement 

Charged in EL Lawsuit 

HOLLYWOOD—Claiming breach of an oral 

agreement allegedly entered into in 1949, a 

$720,000 damage action has been filed in 

superior court against Eagle Lion by George 

Frank and Mrs. Levenoria Batchelor. widow 

of the New York agent, Walter Batchelor. 

The suit contends Frank and Batchelor 

agreed to purchase 81 old EL and PRC films 

for telecasting but that EL subsequently sold 

the TV rights elsewhere. 

The plaintiffs charge the pictures involved 

are worth $800,000 on the TV market. 

Kid Show Packs Theatre 

GREAT FALLS. MONT.—The Talent Parade, 

in which 100 youngsters of the Crowley 

dance studio participated, was responsible for 

a full house at the Civic Center Theatre early 

this week. 

Talent Guilds Reject 

20th-Fox Salary Cuts 

HOLLYWOOD — Pi-oposed "voluntary" 

salary cuts among the higher creative and 

executive echelons at 20th Century-Fox— the 

blueprint for which caused widespread reverberations 

within the trade when disclosed 

recently—have apparently come up against 

a major obstacle as three of the top talent 

organizations took Joint steps to combat the 

move on behalf of their respective memberships. 

Attending a special 

meeting Monday night 

(11) were representatives of the Sci-een 

Writers. Screen Producers and Screen Directors 

guilds. At that session Karl Tunberg, 

SWG president, disclosed his organization's 

directorate has advised members under contract 

to 20th-Fox to turn down the wage cut 

proposal, while the executive board of the 

SPG—acting on a report by a special committee—adopted 

a similar recommendation. 

The SDG had already notified members not 

to agree to the plan pending further study. 

and was expected to take more definitive action 

when the guild's newly elected board of 

directors held its first meeting Tuesday (12). 

The Screen Actors Guild is not a party to 

the inter-guild stand inasmuch as thespians 

are not included among the 20th-Fox personnel 

asked to accept salary adjustments. 

Meantime all incumbent SPG officers were 

re-elected for the coming year at a meeting 

of the directorate. Remaining in office are 

William Perlberg. president; Arthur Freed, 

Jerry Wald and Robert Sisk. vice-presidents; 

Sol C. Siegel. secretary, and Jack Cummings. 

treasurer. Arthur Hornblow jr. and Buddy 

Adier were added to the slate as assistant 

secretary and assistant treasurer, respectively. 

* * * 

Boris Karloff has been appointed to the 

board of directors of the Screen Actors Guild, 

serving as an alternate for Robert Preston, 

who will be away from Hollywood for some 

months. 

Sunset Studios Acquired 

By Broidy TV Company 

HOLLYWOOD—For its 

expanding TV film 

enterprises, William F, Broidy Pi-oductions has 

acquired the Sunset studios, comprising three 

.sound stages, a theatre, cutting rooms, offices 

and reception rooms. In construction 

on the lot are a mill, paint shop and other 

facilities. Broidy. filming the "Wild Bill 

Hickok" and "Pantomime Quiz" series, will 

also rent studio space to other TV producers 

and advertising agencies. 

.ffljPFCE 

i 

June 16, 1951 

43

' 

STUDIO PERSONNEUTIES 

Barnstormers 

Metro 

Actress ESTHER WILLIAMS returned from a fourweek 

tour of 12 eastern and midwestern cities, 

plugging her forthcoming starrer, "Texas Carnival," 

and visiting veterans hospitals. 

Monogram 

KIRBY GRANT appeared Friday (8) at the Meralta 

Theatre in Downey in connection with the Central 

lunior High school's annual Ditch day celebration. 

RKO Radio 

lANIS CARTER, who stars with lohn Wayne in 

Producer Edmund Grainger's "Flying Leathernecks," 

has returned from a tour of military camps, including 

the El Toro marine air base and Camp Pendleton. 

She has been proclaimed Miss Flying Leatherneck 

by the marine air corps, 

Briefies 

Warners 

"No Pets Allowed," a two-reeler, vfiW he megged 

by Crane Wilbur for Producer Gordon Hollingshead. 

Cleffers 

"The Man With 

DAVID RAKSIN. 

Metro 

Cloak" is being scored by 

RUDOLPH G. KOPP was handed the musical director 

assignment on "Bannerline." 

Monogram 

MARLIN SKILES was signed by Producer Walter 

Mirisch as musical director on "Flight to Mars." 

Paramount 

Background score for "Rhubarb" 

posed by NATHAN VAN CLEAVE. 

is being com- 

Republic 

HARRY SCHARF is writing the background music 

for "Utah Wagon Train." 

Warners 

An original score for "About Face" is being 

composed by PETER DE ROSA and CHARLES TOBIAS. 

The ERNIE FELICE QUARTET has been signed for 

an appearance in "Starhft." 

Loanouts 

RKO Radio 

DON DeFORE was borrowed from Producer Hal 

Wallis to play the male lead opposite Marie Wilson 

in "They Sell Sailors Elephants." Irwin Allen and 

Irving Cummings jr. are producing and Chester 

Erskine is megging, with Groucho Marx and William 

Bendix also in the top cost. 

Meggers 

Columbia 

FRED SÂRS will direct "Smoky Canyon," next in 

the Durango Kid series starring Charles Starrett 

and Smiley Burnette. 

Metro 

"Peg O' My Heart," musical to star Debbie Reynolds 

and Carleton Carpenter, will be directed 

LESLIE KARDOS. Joe Pasternak is the producer. 

by 


FREDERICK DE CORDOVA was given the directorial 

reins on "Here Come the Nelsons," the Aaron 

Rosenberg production to star Ozzie and Harriet 

Nelson. 

Options 

Columbia 

Given a featured role in Producer Wallace Mac- 

Donald's "Chain of Circumstance" was CONNIE 

GILCHRIST. Will Jason megs. 

HARRY LAUTER drew the heavy lead in the Gene 

Autry starrer, "Valley of Fire," being produced ior 

the Autry unit by Armand Schaefer. 

Producer Sam Katzman spotted LYLE TALBOT in 

the Frances Lcmgford vehicle, "Purple Heart Diary," 

which is being directed by Richard Quine. 

TERESA WRIGHT will be Cornel Wilde's co-star iri 

the Sam Katzman production, "California Conquest." 

lOHN BEAL and MILLARD MITCHELL were inked 

lor top roles in Stanley Kramer's "My Six Convicts," 

film version of the best-seller by Donald 

Powell Wilson. 

Producer Stanley 

Kramer signed HOWARD SMITH 

of the original Broadway cast to repeat his role 

in the film version of "Death of a Salesman." Fredric 

March has the title assignment. 

44 

Independent 

Drawing the stellar femme roles in the King Bros, 

production, "Mutiny," were ANGELA LANSBURY and 

KIPPEE VALEZ. The opus will be directed by Edward 

Dmytryk. 

Lippert Productions 

AUDREY TOTTER has been signed for the title 

role in "F.B.I. Girl," which WiUiam Berke will produce 

and direct with Cesar Romero and George 

Brent also in the toplines. 

Metro 

ROBERT WALKER and WALTER PIDGEON will 

star in "County Line," a Nicholas Nayfack production, 

which Gerald Mayer is to direct from a script 

by Charles Palmer and Matthew Rapf. 

Hcmded a leading role in Producer Arthur Freed's 

"Belle of New York" was MARIORIE MAIN. She 

shares stellar honors in the Technicolor musical with 

Fred Astaire and Vera-EUen. 

RALPH REED, 19-year-old college student, will 

make his film bow in the Clark Gable-Ava Gardner- 

Broderick Crawford vehicle, "Lone Star." which Vincent 

Sherman megs for Producer Z. Wayne Griffin. 

Cast additions include REX LEASE and JONATHAN 

COTT. 

Inked for a top role in "Ivanhoe" was JOAN 

FONTAINE. Handed a character lead was FELIX 

AYLMER. The Pandro S. Berman production will 

go into work in England this summer with Robert 

Taylor, Elizabeth Taylor and Miss Fontaine as the 

cast toppers. 

A character lead in "Singin' in the Rain," Technicolor 

musical to be produced by Arthur Freed, goes 

to DOUGLAS FOWLEY. 

Monogram 

PHYLLIS COATES was handed the femme lead 

opposite Wild Bill Elliott in "The Longhorn," now 

before the cameras with Lewis D. Collins directing 

and Vincent Fennelly producing. MYRON HEALEY, 

LANE BRADFORD, STAN JOLLEY and CAROL HENRY 

were added to the cast. 

Added to the cast of "Disk Jockey," being produced 

for Allied Artists release, were three more 

platter-spinners, BOB POOLE, FRED ROBBINS and 

DON BELL. The tunefilm stars Gmny Simms and 

Tom Drake. 

Paramount 

ANGELA CLARKE is portraying an Indian in "Warbonnet," 

the Charlton Heston topliner being produced 

by Mel Epstein. Also inked for the role of 

Poses for portrait—Mrs. j. j. 

Parker, head of J. J. Parker Theatres of 

Portland, Ore., and one of the nation's 

busiest theatrewomen and one of the 

most important women in exhibition today, 

took time off recently to visit with 

lier son, J. J. Parker the III, his wife and 

6-montli-old daughter in Los Angeles. 

While there Mrs. Parker posed with her 

granddaughter, Laura Lee, for the photo 

shown above. Laura Lee is young Parker's 

only child. 

an Indian was LARRY TOLAN, former radic 

KURT KASNER, Broadway player will 

top supporting role in the Jose Ferrer starn 

thing Can Happen," which will be produce( 

liam Perlberg and George Seaton and m< 

the latter. KIM HUNTER was booked to 

Ferrer. 

Comedienne ZASU PITTS was ticketed fo 

acter lead in "The Denver & the Rio Grr 

CARROL NAISH will enact the chief heavy 

NANCY HALE, of the studio's "Golden ( 

younger players, makes her film bow in 

Director Leo McCarey's "My Son John" 

Helen Hayes and Robert Walker. 

Producer Hal WaUis handed a lono-terir 

to ELAINE STEWART, TV actress and mod 

RKO Radio 

ROBERT CLARKE will have the lead in 

D.," science-fiction drama to be produced h 

Wisberg and Jack Pollexfen. 

Robert Keith was signed for the cast of 

Samuel Goldwyn's "I Want You." 

VICTOR MATURE was inked lor one of th 

"Androcles and the Lion," which Gabri 

will produce with Jean Simmons and Alan 

the starring spots. 

Republic 

GRANT WITHERS was handed a leaturei 

"Utah Wagon Train," Assigned to the ]' 

starrer were PENNY EDWARDS, BUDDY EB 

BARCROFT and SARAH PADDEN. The M 

production is being piloted by Phil Ford 


CONSTANCE SMITH has been cast in It 

Engel production, "Red Skies ol Montana, 

Richard Widmark. 

l"roducers Joseph Bernhard and Anson B; 

MARIE WINDSOR for "East Is East," w; 

Vidor directs with Yoshiko Yomaguchi 

| 

Taylor in the leads. 

Replacing Dale Robertson, RORY CALK 

I 

star with Susan Hayward in "You and the 

the Music." Robertson instead has bee 

"Lydia Bailey," for which Tyrone Po 

inally was earmarked, and then suspendec; 

refused the assignment. 

, 

Inked to a multiple-picture deal, callii 

services in one film annually, SCOTT B 

been cast opposite Jeanne Grain in th 

Brackett production, "The Marriage Brok 

Thelma Ritter also toplined, the feature \ 

reefed by George Cukor. Added to tl 

cast was MICHAEL OSHEA. 

Universal-Intemational 

HENRY HULL, stage and screen chara . ( 

was signed for the William Powell veh '., 

Treasure of Franchard." Powell's wife w ;e 

frayed by ROSEMARY DE CAMP. Ted Te I . 

the Leonard Goldstein production. 

TOMMY RETTIG was mked for a mopf: pe 

"Week-End With Father," which Ted -.fhi 

is producing and Douglas Sirk directing 111 

Heflin and Patricia Neal in the leads. 

DAVID and RICKEY NELSON will make t-)ls 

debuts with their parents, Ozzie and Horr'^Nt 

in "Here Come the Nelsons." 

JOHN LUND and JEFF CHANDLER will b ,ie 

in "Battle of Apache Pass," Technicok we 

which George Sherman will meg for Prodi r 1 

ard Goldstein. 

Warners 

KIRK DOUGLAS will have the starring rt fin 

i 

Big Trees," a story of the California redvi 

try, which will be produced in Technicok _;y 

F. Edelman. Named to direct was F . 

PATRICE WYMORE has been assigned l< ^ 

starring role opposite Douglas. 

Booked for a featured spot in Produ: R 

Arthur's "Starhft" was RAY MONTGOMEr, 

JOHN McGUlRE was cast in "The Tankii^'e 

ing," 

Cast as a Union cavalry officer in "Bu.J n 

Afternoon" was NELSON LEIGH. The Wlim 

ney production, starring Ray Millond,, 

megged by Roy Rowland. A cast addilit^s J 

HALLORAN. 

Scripters 

Warners 

PETER MILNE is developing "Hot on the imi 

a college musical, for Producer William J •>' 

RUSSELL HUGHES is at work on the ea 

, 

of the James Warner Bellah story. Re "j" 

which will be produced by David Weisb 

_ 

RICHARD NASH was assigned to dev. > 

j, 

node," from the novel by James M. Cain, P" 

tion by Robert Arthur. 

'dui 

"Sam Houston," upcoming Robert Sisk 

will be screenplayed by JOHN TWIST. 

Story Buys 

Independent 

"Mr. Pepperpot," an original by Cha "° 

, 

has been purchased for feature production 

^ 

Slesinger, who is also active in JV 

li 9- 

Boykin yarn is a biography of Hughie 1^1''' 

time manager of the Detroit Tigers base. 

BOXOFFICE 

Jul 16.

. ,n, 

i 

f 

,ld 

' 

Metro 

r.M hi- wore acquired to the life story of 

" -, .»nce, opera singer who overcame a 

stage a career comeback. To be 

- 

Med Melody," the vehicle will be pro- 

Cummings. 

Me," a comedy with music by Vera 

purchased and assigned to Producer 

„ 

. 

..au 

IS. 

|-hc d Goldstone to produce, screen rights 

i to "Death at Attention," a suspense 

;; Bennett. 

Monogram 

by Dan UUman, has been added 

iht," 

ncent Fennelly's slate as a starring 

Bill Elliott. 


j|d alrol," a Saturday Evening Post serial 

aftermath of the Battle of the Little 

1th 

by 

'.he 

Garnett Weston, was acquired lor 

Samuel G. Engel. Spotted in the 

b-,' 

er. Debra Paget and Gary Merrill. 

fechically 

Independent 

litJAYWORTH was set by the King Brothers 

ct ^r on "Mutiny." 

Metro 

PLANCK was set as the cinematographer 

New York." 

J of 

in the Rain" will be photographed by 

ON. 

HORPE was named assistant director on 

Heme." 

RKO Radio 

STUART IS functioning as dialog di-ec- 

êy Sell Sailors Elephants." 

for Producer Samuel Goldwyn's "I 

are being designed by MARY WILLS. 

Republic 

lacBURNIE is handling the cameras on 

igon Train," with FRANK ARRIGO as art 

rjnd ROY WADE as assistant director. 


njog-apher HARRY JACKSON was given a 

ppl.on hoist. 

i^^l t 


w\ 

l--nsing chores were CLIFF STINE, as- 

IC'V.'eek-End With Father," IRVING GLASS- 

i"Here Come the Nelsons" and MAURY 

i 

iSKN to "Meet Danny Wilson." 

[•du -lion 

V Ic "Battle 

manager assignments 

of Apache Pass," 

include 

EDWARD 

GIL 

si) Meet Danny Wilson" and LEW LEARY 

«iCcme the Nelsons." 

Warners 

(,ig Trees" will be edited by CLARENCE 

Title Changes 

Metro 

end the Pirates" to ANGELS IN THE 

RKO Radio 

an He Found" to THE WHIP HAND. 


'. 

'jetorius" to PEOPLE WILL TALK. 

Tv, D Worlds" to I'LL NEVER FORGET YOU. 


s Green" to THE RAGING TIDE. 

' 

Warners 

to THE LION AND THE HORSE. 

[ue Stallion" 

Chcles Brackett Names 

Fou Academy Committees 

HOI YAVOOD—Four committees have been 

IJipoird by Charles Brackett, president of 

A demy of Motion Picture Ai-ts and 

ic, to function during the coming year, 

^clude: 

e — Fred L. Metzler, chairman; 

*i;, Johnny Green, G. Carleton Hunt. 

ibihi])—Green, chairman: Anne Baxter, 

il;athcart, Hal Elias, Hunt, John Livaseph 

L. Mankiewicz, Metzler, George 

ir Brnckett. 

lb. 

relations—Lou Smith, chairman; 

f|el. Jerry Fairbanks, Al Horwits, Wilueller, 

George Murphy, Brackett. 

it 

fourth annual awards planning — 

'. laiiman; John Boyle, Metzler, Mau- 

Insford, Dore Schary, Smith, Jerry 

Id Brackett. 

A

: 

Italian Orphans Aided 

By Hollywood Benefit 

HOLLYWOOD—With proceeds going into 

a building fund for an orphanage to be constructed 

in Cassino. Italy, by the Sons of 

Italy, Hollywood personalities participated in 

a benefit program Saturday (9) chairmanned 

by actor Tony Caruso. Headliners included 

Jane Russell, Robert Mitchum, Abbott and 

Costello, Bob Waterfield, Vincent Price, Diana 

Lynn and Don DeFore. 

* * * 

Being underwritten by the League for 

Crippled Children as part of the Los Angeles 

Orthopedic Foundation's public relations program, 

"Benjy," a three-reel documentary, 

will be filmed on the Paramount lot. It was 

scripted by Stewart Stern and will be megged 

by Fred Zinnemann. Paramount's studio facilities 

are being made available at cost. 

The picture, to be shot in 35mm, will be 

shown to club groups and private audiences 

in the orthopedic hospital's auditorium. 

* * 

In preparation for launching its 1952 fundraising 

drive, the industry's permanent 

charities committee has set up a budget committee 

comprising 21 representatives of various 

unions and studio organizations. The 

chairman is Marvin A. Ezzell, PCC treasurer, 

while functioning on the committee are L. C. 

Helm, PCC president; Regis Toomey, secretary; 

Steve Broidy, vice-president, and Roy 

Brewer, W. K. Craig. Valentine Davies, Marvin 

Faris, John Farrow, W. F. Kelley, Michel 

Kraike, William Lundigan, Edward Muhl, 

Harry Thomas and Daniel Winkler and, as 

alternates, Macdonald Carey, Ralph Clare, 

Robert Fellows, William K. Hopkins, Ernest 

L. Scanlon, Jack Schwarz, Arthur Sheekman, 

Sidney Solow, Paul Wilkins and Fred Zinnemann. 

'Chicago Calling' to UA 

NEW YORK—"Chicago Calling," produced 

by Peter Berneis and John Reinhardt and 

starring Dan Duryea, Mary Anderson and 

Gordon Gebert, will be released by United 

Artists, according to Arthur B. Krim. 

I 

ANOTHER PLAQUE — Vincente Minnelli 

added another BOXOFFICE Blue 

Ribbon to his collection when MGM's 

'Tather's Little Dividend" was voted by 

the National Screen Council as the best 

picture released during April. The film 

is, of course, a sequel to "Father of the 

Bride,' the BOXOFFICE Blue Ribbon 

winner for July 1950. 

East: Don Hartman, Paramount supervisor 

of production, and Producer-Director 

Billy Wilder left for New York, Hartman to 

catch the new plays and confer with home 

office executives. Wilder to participate in the 

publicity campaign for his next release, "Ace 

in the Hole." Also departing for Manhattan 

was Jerry Pickman, Paramount's national 

advertising, publicity and exploitation chief, 

who paid a brief visit to the studio to view 

new product and huddle with company officials. 

* * » 

West: Director Arthur Lubin returned 

from a two-month business-pleasure trek to 

Europe. 

* * * 

West: Ben Schwalb, Monogram production 

executive, flew in from Washington after 

conferences with the government's office of 

information anent cooperation in the projected 

filming of a picture at the navy's submarine 

base in New London, Conn. 

« « « 

West: Joseph Hazen, president of Hal 

Wallis Productions, releasing through Paramount, 

came in from his New York headquarters, 

planning to remain on the coast 

for the summer. Wallis, currently vacationing 

in Florida, was expected to join Hazen 

here within a few days. 

* * * 

East: Irving Allen, independent producerdirector, 

left at week's end for New York en 

route to England to finalize plans for making 

a feature there. 

« * * 

East: Heading for Chicago and New York 

were Roy Rogers, Dale Evans, their manager, 

Art Rush, and Larry Kent, Connie Krebs and 

Al Rackin to attend two regional meetings 

with manufacturers of licensed Rogers and 

Evans products. 

* * * 

West: James W. McFarlane, U-I managing 

director in India, checked in for a week's visit, 

his first to this country in three years. 

* « * 

East: Curtis Bernhardt, currently megging 

a picture for the Wald-Krasna unit at RKO, 

leaves for Europe next month on a vacation 

trip which will take him to London, Paris 

and Rome. He will return to Hollywood in 

September. 

* * * 

East: Walt Disney planed to New York 

en route to England for a ten-week stay to 

supervise the launching of a live-action feature 

there for RKO release. He was accompanied 

by his wife and family. 

* * * 

West: Henry King. 20th -Pox director, 

planed in after a location and talent scouting 

trek through the east. 

East: Sidney Solow, general manager of 

the Consolidated Film Laboratories plant 

here, left for Gotham for business conferences 

with Herbert J. Yates, president of Consolidated 

and Republic. 

New TV Series Launch 

i 

Starring Arthur Blake 

| 

HOLLYWOOD — Arthur Blake, nigl 

mimic, will be starred in a series of 15 

ute TV comedies, under the title "HoU 

Star Time," which will be produced l 

newly formed Allardale Productions, 

quartering at the Hal Roach studios. 

Allardale, company head, is planning 

the subjects, to be filmed in both 16mi 

35 mm. 

Jerry Fairbanks Productions has m 

shooting on a second group of 13 hali.m 

"Front Page Detective" video films stln 

Edmund Lowe. Ai-nold Wester direct ;» 

Riley Jackson is the associate produci 

* * 

Eddie Albert and his actress-wife, :i/g 

are preparing to star in "The Chen':' 

weekly series of half-hour video films, 

i Ic 

Albert will produce. The subjects are li 

written by Al Laszlo and L. Gorog. 

* * * 

Scenarist William Lava and N. Gay! ii 

terman have organized Allegro PictUK s 

TV film unit, with headquarters at tlKut 

uel Goldwyn studios. They plan to ni 

in mid-July a video film series based *tl 

exploits 

of crime-busting special agent ' 

* * *

. . Mary 

. . The 

. . Reports 

. . 

^/f FRANCISCO Theatres, Police Add 

Drive-In in Reedley has been 

( i:ans DeSchiiltless and G. Carle- 

0: Hollywood, who have added a 

[ized spaceship ride and a shufflele 

. . . Averil 

to the playground 

ited Chinese dancer and actress, 

im Hong Kong for her third coasttour 

under the management 

C:n( se Cultural Society of New York. 

la Tilton appeared at the Carmel 

. jl carnival dance Henaniierly 

with Loew's Warfield, 

,coBt invert 

s o;fice here . 

. . Helen Wabbe, fortt 

for the Golden Gate Theatre, 

f^nds on the Row. 

bfrtrt'nrth, new manager of the Silver 

he, formerly was associated with the 

al Blumenfeld circuits . . . Tie-ups on 

lone" were arranged by Jack Miller, 

f the Orpheum, with National Bisi.'Ldrna 

Doone shortbread with win- 

.yt in 40 stores . . . The Smith News 

ed 150 rack cards in stores and 

banners. 

tig at the Paramount Theatre for 

nerig of "Little Big Horn" were John 

nd, ar of tlie film: Joanne Dru. Lloyd 

•ruce Cabot, Sid Melton and Noonan 

The Fox Theatre is arrange 

iiu . . . 

world premiere of "Take Care of 

Girl" for June 20 ... A marquee 

,id all marquees was seen around 

nished . . . Dimierware to Ladies. 

i lecham, booker at Monogram, is va- 

Djin the southland . Warner 

be. its annual picnic at the Marin 

Country club . . . Emmett Cannon 

Inirow cigar store says defiantly: 

i i;e; competitive prices in this price 

|v.l not be undersold" . 

are 

p|f Giesseman, formerly with the 

Klid chain, is off to Eureka to work 

Bijod 

circuit. 

tit Smith of Westland Theatres, Frieda 

VI of NSS and Dorothy Haley of B. F. 

ittrer-ent to Las Vegas for 

n andun. 

a weekend of 

, Bobj- soîriz, booker at National Screen, is 

lilationg in the Sierras . . . Walter Newckerman-Rosener 

chain, returned 

itl^B nation at Feather River . . . Carnival 

liS^^'the Variety Club was attended by 

400. 

am iession at Drive-In 

To Kiddy Protection 

LOS ANGELES—Representatives of .some 

theatres in southern California and police officials 

conferred here recently and adopted an 

overall plan for adequate protection of children 

in motion picture theatres. 

Police Chief Parker of Los Angeles told the 

police commission last weekend that a program 

for protection of children in theatres 

from sex perverts has been perfected and is 

in effect. The move on the part of theatremen 

and law enforcement officials came as a direct 

outgrowth of the murder of ten-year-old 

Patricia Jean Hull in Buena Park recently, 

after .she had been picked up in a theatre. 

Parker in his report said in part: 

"For the last several years all theatre managers 

in Los Angeles have been required to 

carefully observe any adult in attendance at 

children's matinees where such adult is not 

accompanied by children at the time of purchasing 

a ticket of admission. 

"In the event the actions of any such person 

arouse suspicion the police are notified. 

Furthermore, it has been the practice of theatre 

ushers to police the aisles during children's 

matinees in order to prevent the occurrence 

of untoward incidents. It is also the 

existing policy of theatre management to 

seat unaccompanied adults in attendance at 

children's matinees in a section of the theatre 

apart from that occupied by children. 

"This type of cooperation between the police 

and the theatres has served to prevent 

harmful molestation of children thft might 

otherwise have occurred. As a result of our 

conference a set of instructions reaffirming 

and re-emphasizing such policies will be distributed 

to each of the 750 theatres in southern 

California." 

Boothman's Son Dies 

FORT HARRISON, MONT.—Anton Gale 

Sears, 2-year-old son of Mr. and Mrs. Stanley 

O. Sears, died at his home here soon after 

his return from the Minnesota university 

medical center at Minneapolis, where he had 

undergone treatment for leukemia. His father 

is projectionist at the Fort Harrison Theatre. 

Clarence Martin to Iowa 

ARRIBA, COLO.—Clarence Martin, who recently 

disposed of the Gem Theatre in Hugo 

to Sam Feinstein and Charles McCarthy, 

plans to go to Davenport. Iowa, where he 

will continue in show business. 

LOS ANGELES 

pilmrow mourned Jack Valpey, 50, who died 

Sunday (10) after a lingering illness. He 

had been attached to the MGM exchange 

here for 23 years and was office manager 

until 18 months ago, when he retired because 

of ill health. Valpey, who is survived by a 

wife and a daughter, was buried in Monterey 

, . . Charles Feldman, U-I general .sales manager, 

checked in from New York for huddles 

with Bill Marriott, local chief, and to renew 

acquaintance with many of his friend.s—dating 

back to the days when Feldman managed 

the U-I office here. 

Duke Doughlyn, who sells film for MGM. 

returned from his rounds with the report 

that business seems to be picking up . 

Filmrow shoppers included Al Gould, in from 

Las Vegas; Roy Hunt of the Rubidoux Drive- 

In in Riverside; Reeves Espy, operator of the 

Majestic in Santa Monica; Al Stanford, Oak 

Drive-In, Paso Robles; Gene Bandelier, Aztec 

in Phoenix, and his .son Bob. The latter is 

slated for a tryout with the Philadelphia 

Phillies ball club. 

. . . Georgina 

A visitor from New York was Claude Morris, 

who represents Jack Schlaifer, independent 

Herb Turpie, Manley Popcorn's 

distributor . . . western division manager, took off on 

a business trek to Salt Lake City and Denver 

after returning from a four-week vacation 

Floyd Lewis, distributor 

in the east . . . of "Street Corner," was due in from New 

York and Toronto, Canada 

Singer, secretary at Eastland Theatres, is now 

Mrs. Joe Ostrow following her marriage in 

Las Vegas last week. 

Here from New York on a combined business 

and vacation trip is Harry Mandel, 

national advertising du-ector for the RKO 

Theatres circuit . . . Joseph J. Walsh, head 

of branch operations for Paramount, is expected 

in soon from Seattle and Portland to 

visit the local branch as part of a swing 

around the western and mid-western territory. 

The Roadium Drive-In in Paramount Calif., 

recently observed its third anniversary. The 

. . . Philip and 

ozoner was the first to be built in this area 

with two projection screens 

Mildred Kassin have taken over the Valley 

Theatre in Camarillo, near Santa Barbara, 

from Mr. and Mrs. Charles Tisdale. Tisdale 

is recovering from a lengthy illness and 

will announce his future plans later. 

TRLNJAD. COLO.—The Peak Drive-In is 

fioin,' "Saturday Midnight Jam Ses- 

!ai3orees," designed for those who like 

U"l.ite show." The sessions will fea- 

** 80 band numbers and a new feature 

" "1 

a two-hour program at regular 

- Children under 12 are admitted 

THEATRE 

DRAPERIES 

AND 

STAGE 

CURTAINS 

• Whether it's a mammoth draw curtain 

for a large proscenium arch or a dainty 

drape for the "powder room", the 

B. F. SHEARER COMPANY gives you the 

complete SATISFACTION GUARANTEED 

SERVICE in planning, producing and 

installing individually designed stage 

curtains and theatre draperies in 

flame-proofed materials or special 

woven gloss cloth, brilliant colors to 

match your own interior decoration. 


THEATRE EQUIPMENT SPECIALISTS 

lOS ANGtLli • PORTIANO • SAN FRANCISCO • SIATILI 

MOFCE June 16, 1951 

47

. . There 

!' 

I 

Australian 

More Curbs on Film 

By WILLIAM BEECHAM 

Australian Bureau, BOXOFFICE 

PERTH, W. A.—Chief Censor J. O. Alexander 

reports that during the financial year 

July 1, 1949, to June 30, 1950, imports of 16mm 

film totaled 2,586,869 feet, or 35,950 feet more 

than in the previous 12 months. The number 

of films passed by the censors, however, 

was 4.047, or 300 less than in the previous 

year, although the number of reels imported 

increased from 9,762 to 10,021. Only one 

film was rejected. Of the total imports, 1,492 

films came from the United Kingdom, 1.450 

from other 

from the United States and 1,105 

countries. 

Importations of 9.5mm and 8mm privately 

owned noncommercial films rose by 611, or 

1,530 reels totaling 143,906 feet. Because of 

steady increases in such film imports an additional 

deputy censor has been appointed. 

* * * 

Throughout all parts of Australia the film 

industry today is faced with several problems 

in regard to publicity. In the first place the 

freedom to carry out street and other stunts 

which were a feature of all showmen's business 

in the old days has been severely curtailed, 

and police authorities take a skeptical 

view of anything unusual in this regard, 

which means that publicity men's hand are 

only too often tied. 

So far as newspaper advertising is concerned, 

and this also applies to magazines 

and other publications, rates have soared as 

much as 50 per cent and more. Then a critical 

shortage of newsprint has led to severe rationing 

of space, and in this respect even worse 

is likely to come. Outdoor advertising sites 

are restricted and, in many areas, are being 

prohibited altogether. Radio advertising is becoming 

increasingly expensive, with the best 

times already booked up solid by other commercial 

interests. In all, the position is far 

from good and ballyhoo is certainly at a discount. 

* * 

In Western Australia several applications 

were lodged recently for permission to 

charge a fixed admission price (instead of the 

silver coin collection general for many years 

past) for Sunday night picture shows, and 

these were granted by Chief Secretary Doney. 

The local Motion Picture Exhibitors Ass'n, 

however, is up in arms at the move: claims 

that it was not consulted in the matter, and 

says that it intends to fight strenuously for 

a repeal of the decision, as it does not consider 

Sunday screenings necessary. All local 

newspapers, however, are in favor of Sunday 

screenings, and Doney says that he will not 

alter his decision. 

* * * 

Amalgamated Theatres, Auckland, New 

Zealand, has made an offer to purcha.se all 

shares, both preferred and ordinary, in Dominion 

Pictures Co., owner of the Plaza Theatre, 

Auckland, the offer representing a purchase 

price of £76,500 for the total paid-up 

capital of £45,000. Amalgamated Theatres, 

Ltd., at the moment holds the lease, which 

has eight years to run with the right of renewal 

for a further five years. 

* * * 

The Australasian Exhibitor has been pointing 

out to showmen here the danger of new 

48 

16mm Imports Gain; 

Publicity 

tent shows, in many cases starring radio headliners, 

which often set up in country areas 

right adjacent to the existing cinema. The 

writer says: "These entertainers have a perfect 

right to offer their wares to the public, 

but the new form of competition must be 

policed by exhibitors themselves, by the men 

on the spot. These new people can come into 

a territory, erect a temporary structure, 

scoop up a large share of the public's spending 

money and depart for other fields when 

it suits them without contributing much in 

the way of developing the district. The exhibitor, 

on the other hand, is expected to 

erect and maintain a luxury theatre, and is 

closely policed to see that he obeys numerous 

regulations for the comfort, health and safety 

of his patrons. What is good for the goose 

is also good for the gander." 

The writer then goes on to outline the 

regulations which should be adhered to by 

owners of tent shows and says: "Remember, 

there are in all 51 regulations, and all these 

do 

must be obeyed to the letter . . . Now 

some policing yourself to see that others do 

not get away with things that you can't." 

* * * 

The Victorian Council for Children's Films 

is striving, according to its president, Mrs. 

G. Paton, "to stimulate the public into demanding 

suitable films for children." and 

the president describes a Saturday film audience 

as "a pounding, shrieking, mob of children." 

Doubtless she would prefer to see 

them all repressed, sitting in their best Sunday 

clothes, "entertained" by a series of 

films designed to educate rather than to 

amuse. In the writer's humble opinion few 

normal youngsters want their amusement 

chosen for them in detail by their parents, 

and it would seem that a little healthy pounding 

and shrieking is, at times, mighty good 

for most youngsters. 

* * * 

MGM's publicity department in Sydney recently 

pulled off a good stunt when it 

secured the services of a circus elephant to 

carry the print of "Kim" from the film exchange 

to the St. James Theatre. Police 

turned the animal back from the major city 

streets, but in the outer city area the stunt 

attracted considerable attention. 

* * * 

LeRoy Brauer, who recently arrived in Australia 

from the United States to take over the 

post of managing director of Columbia films, 

says that although European countries are 

making some fine movies, "their best output 

still does not compare with the product of 

Hollywood . is no doubt that Hollywood's 

motion pictures are the favorite fare 

of people throughout the world, in all countries 

from the Arabian lands to Norway and 

Finland." 

Tlie recent strike of waterside workers 

in New Zealand held up film supplies in 

both islands of the dominion, and priority 

for films on aircraft could not be secured 

owing to heavy bookings of other freight. 

However, firm action on the part of the government 

has now ended the strike and normality 

is gradually being restored. 

* * * 

Andrew Whittinger, principal of the newly 

formed South Australian film producir 

pany, Blue Star, said that production 

i' 

first film would begin this month. T 

deal with the life of a European migj 

Australia. His second production wil 

Technicolor short on the ballet. Z. Cf I 

duction chief of the Hunnia studios, H 

: 

and P. Rionfalvi, another film executi 

Europe, are said to 

ri 

be joining this cc n 

* * * 

Special precautions were taken :;ii 

by South Australian police at thja 

Australian screening of "Guilty of 1 

1 

i( 

at West's Theatre, Adelaide. Film 

i 

story behind the trial and life impriS'u 

of the Hungarian Cardinal Mindszerl j 

it was estimated that the audiences 

first screenings were at least 50 p c 

new Australians (immigrants from ]j[ 

« « « 

Among the new firms registered lasi 

was P. J. Phillips, producer of irit; 

films, 18 Southey St., Elwood, Victoi 

British Dominions Films has si? 

agreement with Associated British Pa 

of London whereby all the films i 

and/or distributed by ABP will be di; 

throughout Australia by BDF. In i 

BDF has entered into an agreeme 

20th Century-Fox whereby 20th-Fox 1 

appointed the sole and exclusive a: 

the selling and physical distribution 

films throughout Australia and Ni 

land. Films in Australia awaiting 

release under these agreements incli 

Dancing Years," "Guilt Is My f 

"Cairo Road," "Murder Without Grin- 

Woman With No Name," "Double 

sion" and "Last Holiday." 

During 1950, Australia exported 9 ,fi 

Number was actually greater than ,al 

the previous year, but footage wa ef 

The Film Weekly, Australia's leat 

tion picture trade journal, recently 1 

charitable activities of Hoyts Theat 

over the past ten years, showing 

total money raised was almost £61.00( 

TurnbuU, the man behind Hoyts' uni 

charity efforts is. the record shows, 

preacher," says the writer. "He has f 

stated his belief that this industr 

help outside charities and has bac 

belief with action." Turnbull hinr 

on record as saying: "We have 

.' 

riding obligation to plowing sometl 

into the community from which 

so much. Our own benevolent fum 

to our hearts but it .should not obi 

view of what needs to be done f 

outside the industry." 

* « * 

Mrs. Johnny Funk, wife of a Bo 

who aided Australian prisoners of 

a lengthy period, recently visited 

She acted as standin for Claudett, 

in the Borneo scenes of "Three Can 

and whUe in Western Australia ma 

cial personal appearance at the Reg 

tre, Guildford. 

* * * 

Some excitement was caused r( 

the Regent Theatre. Adelaide, whii 

fell from the dress circle into 

and then lashed out at patroa 

raozr. He was a New Australian v 

wards told the police that he thoug 

being chased by political enemies 

BOXOFFICE 

MJur 6. 

ji

' 

f 

i 

I 

— 

— 

— 

— 

— 

— 

— 

— 

— 

"ijj 

^Davis Honored by 

er Theatre Staffs 

tll R, COLO.—The staffs of the three 

tth.-atres of the Pox Intermountain 

aside a night recently to honor 

iJrict manager, Ray W, Davis, who 

lom his headquarters in Denver. 

Luby, an assistant manager, in 

[lie staffs decorated each of the thea- 

Ln y out a month-of-May theme and 

special costumes for the usherettes. 

land all other details of management 

up to the house staffs entirely. 

ft Boulder in June 1935 when he 

hoted to a managership at North 

lb. He had come here from Sterling, 

(jere he began his theatre career, 

succeeded here by O. Fred Glass, 

[the task of razing the old Curran 

ijand building the now handsome 

ifm its site. Davis was promoted to 

;t,ct manager spot in 1937. 

:'s Wet Time on Stage 

;;ety Pin Handicaps 

PALLS, MONT.—A hilarious time 

Kby a stageful of fathers participat- 

||t; Safety Pin handicap on the Civic 

'tage here Thursday and Friday 

•cently, when they changed their 

Little Dividend's" diapers in record 

bis in the contest took away such 

» special children's records, a de luxe 

3ir, a trundle blanket, a case of Ger- 

[bi'y food, a baby portrait, a baby 

ja baby Sterling silver set, a baby 

cabinet and 30 days' free diaper 

^,f.l donated by Great Falls merchants, 

keen, of course, was "Father's Little 

iadie Chesler Dies; 

cjd Princess Theatre 

3AM CANYON, UTAH—Mrs. 

Sadie 

Cisler, who had operated the Princess 

bihe last 26 years, died after a lingernis. 

She was 66 years old. 

her theatre work, she was active 

csfairs and an active member of Contic 

Montefiore, Salt Lake City. She had 

lancer and Red Cross drives here. 

Uid among her survivors is a son, 

i I, who has been running the theatre 

li mother for the last few years and 

Isiiiess operations recently have exinto 

Salt Lake City. 

bK services for Mrs. Chesler were 

le. 

r)oldt Drive-In Open 

upiisJ^WNA, CALIF.—Th Humboldt Drivere 

here has been reoepned for the 

leiivith newly surfaced grounds and a 

softa ici;n The 500-car ozoner is operated 

[tAi«« M-el Theatres of Rio Dell, headed by 

ir ;. Bell. The firm also operates the 

jtciiiS 

Wiel-Air Drive-In in Eureka. 

Ben Evanston Refurbished 

^J;T()N, WYO.—The Strand Theatre 

lied new equipment and made sevtlges 

and repairs including a new 

DC ticket booth and modern lobby, 

iultaer is the manager. 

'Great Caruso Hifs Astronomical 

220 in Second Los Angeles Week 

LOS ANGELES— Still far out in front 

among first run revenue-grabbers, "The Great 

Caruso" hit an astronomical 220 per cent in 

its second stanza in two houses. Two newcomers 

to the lineup—both foreign importstied 

for place money as "Tales of Hoffmann" 

and "Fabiola" finished their first week with 

125 per 'cent each. Business otherwise was 

average or under. 


Beverly Canon—Kon-Tiki (RKO), 7th wk 65 

Chinese, Los Angeles, Loyola, Uptown. Wilshire 

House on Telegraph Hill (20th-Fox); Circle of 

Danger (UA) 75 

Egyptian, State—The Great Caruso (MGM), 2nd 

wk. 220 

: 

Fine Arts—Oi Men ond Music (20th-rox), advanced 

prices, 3rd wk .- 65 

Hillstreel, Pontages—Sealed Cargo (RKO); When 

the Redskins Rode (Col) 100 

Hollywood, Downtown Paramounts Appointment 

With Danger (Para), 3rd wk.; The Scarf (UA), 

2nd wk 80 

Laurel—Tales oi Hoffmann (Lopert), advanced 

prices 125 

United Artists, Culver, Studio City, Ritz, Vogue 

Fabiola (UA); Forbidden Jungle (UA) 125 

Warners Hollywood, Downtown, Wiltern— Inside 

the Walls of Folsom Prison (WB) 110 

"Great Caruso' Still Leading 

Seattle in Record Sixth Week 

SEATTLE—"The Great Caruso" and "Kon- 

Tiki" shared top first run honors last week 

with 150 per cent. "Go for Broke!" is holding 

up well, with 135 at the end of its second 

week. The newer attractions drew only 

fairly well against the older, fu-mly entrenched 

hits. 

Blue Mouse—Along the Great Divide (WB), 2nd 

- 

wk 70 

Coliseum Cavalry Scout (Mono); Casa Manana 

(Mono) 85 

Fifth Avenue—Dear Brat (Para), 9 days 90 

Liberty—Go for Broke! (MGM); Home Towm 

Story (MGM), 2nd wk 135 

Music Box—Kon-Tiki (RKO), 3rd wk 150 

Music Hall—The Great Caruso (MGM; The Painted 

Hills (MGM), 6th wk 150 

Orpheum Double Crossbones (U-I); The Fat Man 

(U-I) - - 90 

Paramount On the Riviera (20lh-Fox); Blue 

Blood (Mono), 2nd wk 130 

"Great Caruso' Holds High Note 

In Denver and Starts Third Week 

DEN"VER—"The Great Caruso" and "Man 

From Planet X" go into a third week at the 

Orpheum, after a fine second week. Heavy 

rains over the weekend, in the mornings 

mainly, failed to hurt grosses a great deal. 

Aladdin, Tabor, Webber Bullfighter and the Lady 

(Rep); Time of Their Lives (U-I) 125 

Broadway— Go for Brokel (MGM), 3rd wk 100 

Denham—The Last Outpost (Para) 100 

Denver, Esquire Along the Great Divide (WB); 

The Man Who Cheated Himself (20th. Fox) 150 

Orpheum The Great Caruso (MGM); The Man 

From Planet X (UA), 2nd wk _ 160 

Paramount The Texas Rangers (Col); Fury of 

the Congo (Col) 160 

Rialto—On the Riviera (20th-Fox); Missing Women 

QUICK THEATRE SALES! 

Seven top-flight salesmen 

thoroughly experienced in handling oil 

types of theatres, large and small, indoor 

and outdoor, ne ghborhood and downtown. 

WASHINGTON, OREGON, CALIFORNIA 

IDAHO, MONTANA, UTAH 

Inquiries Answered Immediately 

Write Irv Bowron, Soles Mgr, 

FRED B. LUDWI6, Realtor 

4229 N. E, Broodwoy -»< PorHond 13, Ore. 

(Rep), 4th d t wk 

Vogue—Thunder Rock (SB) 

..150 

..100 

"Fabiola' Rates 175 

To Lead Frisco 

SAN FRANCISCO—"Fabiola" rated a neat 

175 in its .second week at the United Artists 

Theatre. Second spot honors went to "Double 

Crossbones" at the Orpheum, and "Go 

for Broke!" at the Warfield. 

Fox—On the Riviera (20th-Fox); Ghost Chasers 

(Mono), ?jid wk 165 

Golden Gate—My Forbidden Past (RKO) 150 

Orpheum — Double Crossbones (U-1); Air Cadet 

(U-I) - 

. 

1 

Paramount— Inside the Walls of Folsom Prison 

(WB); Kentucky Jubilee (LP) 120 

St Francis— Goodbye, My Fancy (WB), 2nd wk., ,100 

United Artists—Fabiola (UA), 2nd wk 175 

United Nations The House on Telegraph Hill (20th- 

Fox), 3rd d. t. wk.; Lucky Nick Cain (20th-Fox) .150 

Warfield—Go for Broke! (MGM) 170 

"Broke!' Opens Big 

In Portland Broadway 

PORTLAND—The surprise opening of "Go 

for Broke!" (9) brought record crowds to J. J. 

Parker's Broadway. First day estimates 

topped the 140 mark. Another leader was 

"The Great Caruso," maintaining a 130 in 

its third week at United Artists. 

Broadway—Queen for a Day (UA), 3 days only, 

pulled for Go lor Broke! 75 

Mayfair—On the Riviera (20th-Fox) 110 

Music Box—Kon-Tiki (FIKO) 100 

Orpheum The Thing From Another World (RKO), 

2nd wk 110 

Paramount and Oriental Along the Great Divide 

(WB) 95 

United Artists—The Great Caruso (MGM) 130 

THE 

JUNE 

BRIDE 

TAKES A CHANCE- 

BUT 

YOU 

KNOW WHAT YOU 

GET 

WHEN YOU BUY 

THE FINEST 

THEATRICAL EQUIPMENT 

WKTBM 

1fezte?Ê0UIPMENK0. 

337C0LDEN(iATEAVE.*HE 1-8302. 

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PCE June 16, 1951 49

. . Also 

' 

3 

RESEARCH BUREAU 

for 

MODERN THEATRE 

PLANNERS 

ENROLLMENT FORM FOR FREE INFORMATION 

The MODERN THEATRE 

PLANNING INSTITUTE 



Gentlemen: 

6-16-51 

Please enroll us in your RESEARCH BUREAU 

to receive information regularly, as released, on 

the following subjects for Theatre Planning: 

n Acoustics D Lighting Fixtures 

D Air Conditioning q Plumbing Fixtures 

D Architectural Service 

^ projectors 

D "Black" Lighting 

Projection Lamps 

G Building Material 

n 

n Seating 

Carpets 

Q Coin Machines n Signs and Marquees 

D Complete RemodelingD Sound Equipment 

D Decorating D Television 

D Drink Dispensers D Theatre Fronts 

D Drive-In Equipment n Vending Equipment 

D Other 

Theatre 

Seating 

Address 

City 

State 

Subjects 

Capacity 

Signed 

Postage-paid reply cards for your further convenience 

in obtaining information are provided in The MODERN 

THEATRE Section, published with the first issue of 

each month. 

SEATTLE 

"The Technicolor featurette, "Paris Along the 

Seine," now playing at the Music Box, 

was composed by Manuel Rosenthal, conductor 

of the Seattle Symphony orchestra . . . 

The Cordova Theatre in Pullman was damaged 

by fire June 7 when the blaze roared 

through the building housing the theatre. The 

650-seat theatre, owned by P. D. Struppler, 

escaped serious damage, however, but other 

businesses in the building lost much of their 

stock and fixtures. 

Jack Burk, manager at 20th-Fox, took in 

the national sales convention in Los Angeles 

June 12-14 . . . Lucille Johnson, cashier at 

Lippert, is vacationing for a week on Camano 

Louie Goldsmith, salesman for 

island . . . 

RKO, is taking an indefinite leave of absence 

due to ill health. He is being replaced by 

. . . Salesman Bob Cleveland has returned 

Floyd Heninger, who has been doing booking 

RKO 

from eastern 

Washington. 

L. A. Albretch of the state reformatory, 

Monroe, Wa.sh., was on Filmrow booking . . . 

Erna Schoonover, RKO secretary, has returned 

from a vacation to her old home town 

in Nebraska . . . Visiting MGM from the home 

office in New York was Jack Kelley, short 

subjects representative . . . Buck Smith of 

Smith Enterprises was In eastern Washington 

on a business trip . . Betty Hickman, 

. 

20th-Fox bookkeeper, vacationing in Bakersfield, 

Calif. 

Exhibitors calling at United Artists included 

L. A. Gillespie of Okanogan, Tonasket and 

Colvile; Harry Ulsh, Anacortes, and Will 

Andre, Kent . on the Row were John 

Lee and Corbin Ball . . . Lee Scott, manager 

of Modern Theatre Supply, returned from a 

two-week vacation in Salt Lake City . 

Sam Davis, manager of 

. . 

MGM, has returned 

from a trip to Spokane. 

B. C. Johnson has temporarily closed his 

Colonial in Stanwood. His active operations 

include the Cinema at Marysville, the Skykomish, 

Tenino and P. L. circuit; the Potlatch 

and Bovil circuit, and the Atlas Theatre in 

Jack Engerman, manager of 

Seattle . . . 

Lippert, met Harry Lewis, salesman, in eastern 

Washington and has returned from a 

trip to Spokane and Coeur d'Alene . . . Earl 

Keate, UA field representative, is in town to 

exploit "Oliver Twist" and "Fabiola," which 

are coming soon to Hamrick Theatres. 

Seattle Grandmother Gets 

'Last Fling' in Promotion 

SEATTLE — Local promotion for "Queen 

for a Day" was climaxed here recently 

when the winner of the Hollywood trip 

and other prizes was selected from among 

the five finalists by audience applause on 

the stage of the Orpheum Theatre, at which 

the picture is showing. She was Mrs. Jennie 

Wren Weeks, 65, a grandmother and park 

department secretary, who won out over 

6,800 entrants in the contest. 

What did she say that brought a veritable 

deluge of prizes and a trip to the film capital? 

"I haven't lifted my head from my 

typewriter for 40 years and I would like to 

have one last fling ... in Hollywood," she 

said. 

ROUNDUP LEADERS—DetaUsjn 

annual exhibitors roundup hi; 

weekend in Salt Lake City (13- jv 

handled by (left to right) cli 

Blasius, Harry Swonson and Shirl 

Motion Picture 'Relic 

j 

Seen at Washington;. 

SEATTLE—Seattle motion pictt .-p 

have been privileged this spring i ; 

number of silent era films presen ;i i 

University of Washington campuyj 

Classics, a campus organization ,o 

bringing eai'ly-day films before st -^n 

others interested in the "oldtimeiij 

With admission based on seaiit 

only, viewers have seen such i:u] 

"Male and Female," a 1919 Cecil Ê 

film with Gloria Swanson as 

1 

wrecked heroine who falls in Ic n 

butler on a desert isle, and "], 

American Fii'eman" (1903), a m'llri 

rescue of mother and child fromJl 

building, directed by Edwin S. Po '. 

The series of six classic progi 

presented such Hollywood perse 

yesteryear as Douglas Fairbar 

Garbo, Gloria Swanson, Marie Dri 

lace Beery and Janet Gaynor. Pr 

eluded Porter, James Cruze, DeMil 

ers who pioneered today's great 

try. 

Named Mono. Buyer 

HOLLYWOOD—Succeeding Bl£l|ne 

bold, resigned, George Smith has 1) n 1 

purchasing agent for Monogram Tid 

Artists. Smith was formerly witl'oli 

Warners and Enterprise. 

j 

i 

_.^J 

^>Wr. ^PsA3T£Jl.7fFJiSr£STm 

TRAILEAil 

FROM 

MDTIDII PICTURE SE 

125 HYDE ST. SAN FRANCISC 

Gerald L. Karski.... F 

50 BOXOFFICE : 

: 

J - 

^*

I 

' 

^ 

. . Among 

Ml 

Arnst Elected 

iitana ITO Head 

yes, MONT. — Fred Arnst of Fort 

|on*'a; elected president of the Inde- 

Bnhrieatre Owners of Montana at the 

îit .0 day semiannual convention held 

fe. iii> succeeds Herb Bonifas of Chick. 

~ '-1 1 were Jack Suckstorff of Sidney. 

i. lit, and Clarence Golder of Great 

n tary. New directors are Prank 

of Livingston, E. R. Munger of 

lonifas. Rex Flint of Baker. N. M. 

|eld of St. Ignatius, Tom Grady of 

M. Jackson of Plentywood. J. H. 

Laurel and O. E. Lockrem of Circle. 

xt semiannual meeting will be held 

itt early in November. Among projects 

ilems discussed during the two-day 

were legislation, dues, cooperative 

in buying, theatre insurance and film 

fWauth," film produced near Billings last 

ewas previewed at the Fox Theatre for 

iSss.'iOCiation members in attendance 

le 

invention. 

Kil quests at the meeting were Garrik, 

Ernie Borud and Dale Stevick of 

*i idîlin Service, B. R. Wolf of National 

innd Vern Johnston of Ed Levin Thea- 

oijiE^j, 

.dTtising. 

Film Service supplied three cash 

pze.-- which were won by Rick War- 

M. Rick Warren and Jack Suckstorff. 

e« Theatre Advertising gave a Bulova 

Itch, won by Orville Lockrem. 

'* e invention was held at the Northern 

SiB 

Ire. 

iioliE 

a 

(i« 

lOtM 

t 

ItlE 

iHyiM 

islai 

i 

Ci.E 

^ 

era 

aj'ii 

n er Antitrust Suit Set 

r rial Sept. 24 

!NER—Trial date has been set for Sepiei:4 

in the case of Cinema Amusements, 

fcinst Loew's RKO, 20th-Fox and Fox 

nuntain Theatres, in which Cinema is 

>g 3.000,000 damages because of the al- 

" alation of antitrust laws by the deli;;. 

Cinema claims the defendants conid 

withhold film from a first run at 

Budway, operated by Cinema, 

leat^- was arrived at in a pretrial conac 

between attorneys and Judge Lee 

"*1''^^^ the United States district court, 

jeSoii 

t case will be tried in Denver. The 

)t lit'? 

I 

l(!xpected to take several weeks. 

ubaldi Drive-In Leased 

AlBALDI. ORE.—Mrs. Violet Adams of 

i})k has leased the Garibaldi Drive-In 

Vs. Alice Inkley and opened for busline 

last month. Mrs. Adams will be 

'M by her daughter and, with her 20 

s'lxperience, is also operating a restau- 

' connection with the ozoner, serving 

t, lunch and dinner. She is spein 

cold chicken and clamburgers. 

ilge Uptown Up-to-Date 

piIDGE, ORE.—Mr. and Mrs. Prank 

J^)wiiers of the Uptown Theatre, have 

ped 1 $3,000 equipment remodeling and 

starting to install a new screen 

*chartreuse and wine, deep pile rug. 

Jits were put in a short time ago. 

ifflCl 

(TICE :: June 16, 1951 

SALT LAKE 

Jôre than 100 theatre owners and operators 

and their wives attended the Look Forward 

screenings of Warners at the Villa Theatre. 

Because of the Roundup, attendance was 

heavier than anticipated . visitors 

along Pilmrow were Hugo Jorgenson. Rigby; 

Vern Fletcher. Bozeman; Gordon LeSeuer, 

Los Angeles, formerly of Salt Lake; Dick Colbert, 

San Francisco, formerly of Salt Lake; 

T. M. Morris, American Falls: Jack Swonson, 

Boise; Les Brown, Preston; John Rowberry, 

Cedar City; Hilmer George, Rigby; Harold 

and Art Jensen, Thompson Falls and Superior, 

Mont., and Earl Steele, Nephi. 

Warren D. Butler, manager of the Lyric, 

sponsored his 12th semiannual free show for 

the Salt Lake Safety Patrol at city schools. 

As in past events of this type, one of which 

is held on Memorial day and one in December, 

a main feature was presentation of 

safety certificates. 

Lou Sorenson, manager of the Utah, received 

a citation from the Franklin school 

recently for sponsoring free theatre parties 

for outstanding students during the year. The 

parties were given to pupils selected by the 

principal on the basis of help around the 

school. Lou entertained approximately 40 

each month. 

Blackstone, the magician, who played a 

five-day engagement at the Capitol Theatre, 

entertained for children in hospitals here and 

appeared on television shows while in town 

. . . Murray Lafayette, formerly with Fox, 

was a surprise visitor. Now with United Artists, 

he was here to arrange for publicity on 

"Fabiola." 

Because of a serial run in a local paper and 

some concentrated promotion, "Kon-Tiki" did 

fine business at the Studio . . . Bidwel Mccormick, 

RKO publicist, arranged to have a 

large replica of the raft paraded around 

town on a truck, which was parked in front 

of the theatre during the late evening. 

Buena Vista Gets Going 

BUENA VISTA, COLO.—John Groy, owner 

and manager, has opened the new Pearl 

Theatre after a delay caused by tardy arrival 

of the seats for the new project from 

Temple, Tex. Once word was received that 

the seats were on the way by van, Groy announced 

his opening date and installed the 

seats in two days' time. 

Rex in Townsend Remodeled 

TOWNSEND, MONT.—B. P. Sautter is 

doing 

some extensive remodeling to his Rex 

Theatre, installing a new lighting system and 

new marquee letters. New RCA sound has 

already been put in and new carpeting is 

ordered. The Rex is considered one of the 

finest small theatres in the state. 

Retitle UA British Film 

NEW YORK—"Obsessed" is the new title 

of the British-made film, based on the stage 

play, "The Late Edwina Black," which United 

Artists will release in August, according to 

William J. Heineman, vice-president In 

charge of distribution. David Farrar and 

Geraldine Fitzgerald are starred in the picture, 

which was directedf by Maurice Elvey 

and was formerly known as "The Evil One." 

w 

20th-Fox Crew Filming 

'Skies' Near Missoula 

MISSOULA, MONT. — Richard Widmark 

will have the starring role in the forest firefighting 

"Red Skies of Montana," that is 

soon to be filmed in and around Mis.soula by 

20th Century-Fox in connection with the forest 

service. Widmark will take over the part 

started by John Lund last year when the 

picture was begun. 

Work on the picture is expected to get 

under way in about two weeks when Robert 

Webb, second unit director, take.s pictures of 

wild game in its natural habitat. The first 

unit is scheduled to arrive July 5 with the 

principal actors. 

The role started by Victor Mature last 

summer, when he was injured, has not been 

filled as yet and Richard Boone will be the 

third male lead. 

Mayo Methot, 47, Dies; 

Former Wife of Bogart 

PORTLAND, ORE. — Mayo Methot, 47, 

former film actress and former wife of 

Humphrey Bogart, died at Holladay Park 

hospital June 9 of complications following 

surgery. Miss Methot. a native of Portland, 

returned here from Hollywood in 1945 following 

her divorce from Bogart. 

After scoring a hit on Broadway in "Torch 

Song" and "Great Day." Miss Methot went 

to Hollywood in the early 1930s and played 

in "Harold Teen." "Mr. Deeds Goes to Town," 

"Marked Woman," "Women in Prison," 

"Numbered Woman" and "Brother Rat and 

a Baby," her last film in 1940. Miss Methot 

married Bogart in 1938. 

Services for Olive Tell, 

Stage, Screen Actress 

NEW YORK—Funeral services for Olive 

Tell, 55, stage actress who played in many 

Hollywood films in the late 1920s and early 

1930s, were held at the Walter B. Cooke 

funeral home June 12. Miss Tell died in 

Bellevue hospital June 8 after suffering a 

fractured skull in a fall 

at the Hotel Dryden. 

Among the pictures in which she appeared 

were: "The Scarlet Empress," "Slaves of 

Beauty," "Ladies' Man" and "The Trial of 

Mary Dugan." She was married to Henry 

Hobart, forme- film director, who survives. 

Her sister. Alma Tell, also a stage and screen 

actress, died in 1938. 

Hollywood Trip Awaits 

Five in Rogers Clubs 

TACOMA—Five members of Roy Rogers 

Riders clubs of the 20 Hamrick theatres 

throughout Washington and Oregon can look 

forward to visiting Roy Rogers and Trigger 

in August. The lucky five will be winners of 

contests now under way at the theatres, according 

to Roy Gordon, Tacoma, promotion 

and exploitation manager for the theatres. 

Accompanied by Gordon and a mother 

chaperon, the winners, all between 9 and 14, 

will be guests of Roy on the Paramount lot 

where Roy and Trigger will be starring with 

Bob Hope in "Son of Paleface." 

Brighton Airer Running 

KEENESBURG, COLO. — The K a r - V u 

Drive-In Theatre at Brighton has reopened 

for the season. 

50-A

. . . Frank 

. . William 

. . Laura 

. . The 

' 

• 

. . 

: 

DENVER 

. . . 

pred Brown, film buyer and booker for the 

Black Hills Amusement Co., who has been 

in St. Luke's hospital several weeks for treatment, 

has gone home for a rest before going 

back to work . Peregrine, assistant 

manager at the Orpheum, and wife became 

parents of a baby son named Paul Kent 

Peregrine Tom Smiley, general manager 

for Realart, spent a week at the Salt Lake 

City exchange. 

Sam Feinsteln, who recently bought the 

Gem at Hugo, has spent about $5,000 in a 

remodeling job, and was to reopen this week. 

Sheffield, recently a salesman with 

ELC, has gone with RKO where he succeeds 

John O'Brien jr., who is quitting to go back 

to college . . . Loretta 

Morr, RKO inspector, 

and William Jones were married. 

Sammy Siegel, Columbia, was in getting 

publicity under way for several of the company's 

Deirdre L'Hommedieu, 

pictures . . . secretary at RKO, and Richard Hindman 

were married . Haughey, booker at 

Realart, is headed for Kansas City to spend 

her vacation . local RKO exchange 

is in second place in the national sales drive, 

and expects to finish in the money, according 

to Marvin Goldfarb, manager. 

. 

. . . Seen 

Pauline Hall, secretary to the manager at 

Paramount, returned from a vacation trip, 

which included Arizona. While there the 

temperature ran as high as 114, and she was 

real glad to get back to cool Colorado 

George Smith, division manager for Paramount, 

was at the local exchange Monday. 

Rufus Blair, Paramount studio, was in Tuesday 

promoting "Ace in the Hole" 

on Pilmrow were Neal Beezley, Burlington; 

Mr. and Mrs. John Merhege, Espanola, N. M.; 

Merle Gwinn, Benkelman, Neb., and Floyd 

Beutler and Jack Brandenberg, Taos, N. M. 

LP Sets "Hellgate Prison' 

HOLLYWOOD—Lippert Productions has 

registered the title, "Hellgate Prison," as an 

upcoming addition to its lineup, with an 

August starting date for the prison drama. 

THEATRE /ALE/ 

J.D.ARAKELIAN 

tS TAYLOn ST. €AN rnAHCISCO 1 

PHONE PROSPECT 5-7146 

hare th* 

Sff*/^. 

Count on us lof Quick Actionl 

lor 

YOUR 

| nB#\l KEL 

t Cffntactt ''^ 

Theatre recently. The new house, ^f 

Ritz Theatre, is owned by Columbii 3a 

Theatres, Inc. The Lake will be n ia( 

by Mr. and Mrs. William Daugaarc 

The building that houses the then i 

erected in 1947 and was used sue >i' 

' 

as a roller skating rink, dance fl ' 

USO. Seating is available for 675 

tri 

and there is a six-seat crying roo 1 

Ritz is closed until June 1 foUov ! 

Lake's opening to allow for rede a" 

Daugaard announced. 

Rainier Matinees Off for Summe! 

RAINIER, ORE. — Sunday matiw hi 

been discontinued at the Rainier les 

through the summer months, an anil' 

tom with the closing of the scho( wl 

the children can again go out in the '^ 

without interfering with their school rt 

I 

50-B 

BOXOFFICE 

: 

: 

Jun^ 

" 

^1

i 

K 

I which 

NEW MEXICO AIRER—Michele 

1 

ml his wife Christine recently 

etlie Fidel Drive-In at Riverside, 

nf Espanola, N. M. Fidel and his 

re photographed by the RCA the- 

Jiision manager, Don Davis, shortlie 

the drive-in opening. Fidel is 

and part-owner of the new 

is equipped with new RCA 

ejection and sound equipment. 

jit 

i; City Gets Behind 

Salmon Opening 

rS.\LMON, WASH.—The new Cameo 

pened its doors in the middle of 

gain that soaked bunting-clad streets 

people in town for the occasion. 

i.Iraon merchants assisted in the 

fo^nrng festivities, distributing 2,500 

a of the big event. The Cameo open- 

£.s an old dream of Wallace and 

5vtnson and Frank Daubenspeck to 

ttther modern theatre to the Mount 

lea. 

lioetterment program went into effect 

opening of the Cameo and the 

5 of Commerce named its president 

I the theatre opening. Larry Bris- 

MgtT of the new house, announced 

.'ill operate seven nights a week, 

;. Wednesday night run which has 

in effect for the past two years. 

»ws \a start at 3:30 p. m. Saturdays, 5 

lock 

1 Sundays and 7 p. m. the other 

*Jew Drive-Ins Open 

tte, Pablo, Mont. 

TLE—Two new drive-ins were opened 

yin Montana, at Butte and Pablo, 

ply The former was the Bridgeway, 

M jointly owned by Chub Munger of 

id John Delaney of Butte. The thefi 

(quipped throughout by Modern 

supply of Seattle and includes a Car- 

.•ii;k dispenser, RCA lamps. RCA 

100 projectors, and an RCA gentea 

-^re at Pablo is called the Pablo 

wiied by Jim Anderson of Mount 

iCe.. who also owns and operates the 

flssl Theatre there and the Camhltra 

' 

at Missoula, Mont. The new 

!^> well located between Ronan and 

nd was also equipped with sound 

snd junction boxes by Modern Theii'lj 

of Seattle. 

Evergreen Realigns 

Executive Personnel 

SEATTLE— Lowell Parmentier, who for 

the 

past eight years has been merchandise manager 

and purchasing agent for Fox Evergreen 

Theatres, has resigned to accept an executive 

position with the Bon-Bon Corp. in 

California and, as a result, the division office 

of Frank L. Newman's circuit, located in 

Seattle, has announced several changes in 

its executive personnel. 

Carl Mahne, former Washington district 

manager for many years, will move in to take 

charge of the merchandise and purchasing 

departments, M. M. Mesher, district manager 

of the Oregon district of Fox Evergreen, moves 

to Seattle to take over as Washington district 

manager. Russell Brown, who has been with 

the Evergreen theatres since 1932 and was 

formerly a theatre manager and advertising 

manager in the Oregon district, will be the 

new district manager there. 

Three Mcmagerial Shifts 

Follow Portland Changes 

PORTLANTV—The appointment of Russell 

Brown to succeed M. M. Mesher as Oregon 

district manager of Evergreen Theatres becomes 

effective June 18. Mesher, who is succeeding 

Carl Mahne as Washington district 

manager, has been here since he succeeded 

the late Albert J. Finke in 1947. 

Mesher came to Portland in 1935 as Evergreen 

director of advertising from the Sterling 

Theatres in Seattle. Pi-ior to joining 

show business in 1930, he was with the Seattle 

Times and also the Post-Intelligencer. 

He has been active in civic work, war work 

and served on the Portland board of censors. 

Russ Brown, who was manager of the Paramount 

Theatre until his new appointment, 

started his theatrical career as an usher in 

Eugene, Ore. He has been with Evergreen 

since 1932, in advertising and management. 

Oscar Nyberg, Orpheum Theatre manager, 

moves over to the Paramount to succeed 

Brown. His assistant manager will be Dean 

Matthews, formerly with the Century and 

Bagdad theatres in Portland. 

Replacing Nyberg at the Orpheum will be 

Kenneth Hughes, who was manager of the 

Oriental Theatre until the changes started. 

His assistant manager will be Emry Evans, 

who transfers to Portland from the Kiggins 

Theatre in Vancouver, Wash. 

And replacing Hughes at the Oriental will 

be Bert Gamble, the former assistant manager 

at the Orpheum. 

Utah Percentage Actions 

Settled by Defendants 

SALT LAKE CITY—Percentage suits pending 

in the federal court of Utah have been 

settled and the cases have been removed from 

the docket. 

Eight actions against the estate of the late 

Claude C. Hawk and the Claude Hawk Corp. 

were settled after the jury had been chosen. 

The corporation paid the full amount of the 

claim totaling $10,629.11 were issued. 

Another percentage action in the same 

court by .seven distributors against Samuel 

L. Gillette and As.sociated Amuseirfent Co.. 

which operates theatres and drive-ins in 

Utah and other states, were settled by payment 

to the distributors of claims for a sixyear 

period. 

PURCHASE COLORADO AIRER—Mr. 

and Mrs. Merle Swank of the Nova Theatre, 

Stockton, Kas., residents of Denver, 

and Don Phillips of Colby, Kas., recently 

purchased a drive-in at Longmont, 

Colo. Mr. and Mrs. Swank, shown above, 

were photographed in Denver recently 

by Don Davis of RCA theatre division. 

Circuits at Seattle Join 

Stores in Kiddy Shows 

SEATTLE—School age youngsters were 

treated to two-hour shows Saturday (16) 

when the Bon Marche. Frederick and Nel.son, 

MacDougall Southwick, J. C. Penney's, 

Rhodes of Seattle. Sears, Roebuck & Co. 

joined with the Hamrick and Evergreen circuits 

and the Seattle Times in sponsoring a 

School's Out party for all the small fry. 

Tickets for the free shows were obtained by 

visiting one of the above department stores 

with a parent and asking for a ticket at the 

children's wear department. 

The shows took place simultaneously at the 

Orpheum, Paramount, Fifth Avenue and the 

Liberty at 10 a. m. Each featured a western 

picture, a Disney and other cartoons. 

Two California Showmen 

Named to Variety Posts 

LOS ANGELES—Two representatives of the 

southland exhibition scene are among the appointive 

officers of Variety Clubs International 

for the 1951-52 season. W. H. "Bud" 

Lollier of Fox West Coast was reappointed 

sergeant at arms and Ezra Stern, Filmrow 

attorney and counsel for the Southern Califfornia 

Theatre Owners Ass'n, was named 

western representative on the new international 

fixers ((attorneys) committee. 

The appointments were made by Marc J. 

Wolf, international chief barker. 

Harold W. Fenton Dead 

BILLINGS. MONT.—Word has reached 

here of the death of Harold Walter Fenton, 

48, theatre manager, in Red Lodge, Mont., recently. 

Fenton managed the Park Theatre 

for the past two years. He died from a 

heart attack. 

Showman Leaves $150,000 

ASTORIA, ORE.—Tlie estate of B. J. Callahan, 

Seaside theatre operator who died 

recently, was set at $150,912.50 in a report 

filed in the Clatsop county clerk's office. 

Bulk of the estate was contained in two 

theatre properties, the Strand and the Times. 

?ICE June 16, 1951 

50-C

. . . Keith 

. . . John 

. . Mayor 

— 

. . Frank 

PORTLAND 

the luncheon-screening sessions one 

most successful in recent years 

tradeshowing of "Show Boat" at the 

rrancis Bateman, western division manager, 

Republic, met with J. J. Parker Theatres 

executives here to discuss forthcoming product. 

Attending the meeting also was Jack 

Partin, local Oregon Republic representative. 

Petzold, manager of the Broadway, 

awarded $2,000 worth of merchandise in his 

"Queen for a Day" contest held on the stage 

of the big downtown house. In spite of an 

elaborate campaign, the film was taken off 

at the end of four days. 

Earl Keate, field representative for United 

Artists, arrived here to work on "Fabiola" 

with Jack Matlack. "Fabiola" promotion will 

include a male beauty contest, judged by outstanding 

local women . Dorothy Mc- 

Cullough Lee, friend of the local motion picture 

industry, will fly to Europe this week 

to represent U.S. municipalities at a worldwide 

conference of mayors in London. 

"Go for Broke!" opened Saturday

0!!^t, 

" 

. . Bette 

. . Fred 

. . Elizabeth 

. . Dode 

. . Elmer 

. . Tina 

Cn. Summers Builds 

Ro]al al Unionville 

;N\iLlE. mo.—Reconstruction of the 

re ved Royal Theatre has been started 

H uwner George W. Summers, with 

^nd foundation work ah-eady in. 

aid this week that brick and blocks 

Thtm'.v building are on the ground and 

1 h; ijeen purchased. 

fier

. . Pat 

MINNEAPOLIS 

. . . 

T\on Alexander, Minnesota Amusement Co. 

assistant publicity and advertising manager, 

vacationing at his northern Minnesota 

cabin near Battle Lake W. R. Frank, 

local circuit owner and Hollywood producer, 

had another full page ad in the St. Paul 

Pioneer Press for his stock issue. This one 

was headed "Get in on Ground Floor of 

Vast New TV Film Industry." Whereas the 

first ad stressed Frank's motion picture activities 

this ad devoted itself mainly to his 

plans in the TV field . . . M. A. Levy and 

Ralph Pielow, 20th-Fox district and branch 

manager, off to Hollywood sales meeting. 

Newspaper and radio stations publicized the 

appearance here this week of Bob Hope and 

his Hollywood show . Halloran, U-I 

city salesman, was in Los Angeles 

Mrs. Fay Dressell, wife of the 

visiting . . . 

RKO manager, 

is recuperating in Northwestern hospital 

. . . Optimism was the keynote of the Bennie 

Berger theatre circuit convention at Gull 

Lake. Minn., with Berger predicting a substantial 

boxoffice upturn by fall when "most 

of the installment payments will be out of 

the way and the effects of agricultual prosperity 

and full employment will be in evidence." 

The circuil now comprises 11 theatres. 

(^'^'HM^vi^lhuimt. 

Foster Blake and Mannie Gottlieb, U-I 

'S3 ."— -. 

western sales and district manager 

here on a routine visit . . . The 

first 

Central Allied board meeting to be held 

the election of Ted Mann as presid( 

scheduled for June 19 . . . The entertaii 

industry is going allout to make a s 

of the testimonial show for Harry j. 

ailing veteran showman, at the Audit 

June 26. Tickets are $2.40, $10 and $2 

it's hoped that $15,000 will be realizei 

services, including those of the wrestlei 

being contributed. 

Jack O'Loughlin, UA district manage 

Ben Marcus, Columbia d 

in town . . . 

manager, was in from Kansas City 

Bucholz, Durand, Wis., exhibitor, was a 

row visitor. 

Guy Madison and Devil 

At Deadwood Dedicati 

DEADWOOD, S. D.—Film and telf 

actors who play the parts of Wild Bill ] 

and his partner Jingles, will take p 

unveiling ceremonies for a giant granil 

of Wild Bill here June 21. Guy Madiso; 

plays Wild Bill for the movies and T 

Andy Devine, who plays Jingles, pat 

after Colorado Charlie Utter who c 

with Hickok, will attend the dedicatioi 

The bust of the famous frontier eh; 

is being presented to Deadwood by ( 

Hunter, Deadwood businessman. It was 

by Korczak Ziolkowski, who at pres 

blasting an entire Black Hills mount! 

the Crazy Horse memorial to the An 

Indians. 

No Fight TV in Twin Q? 

MINNEAPOLIS—The Minnesota lixsi 

ment Co. found itself unable to bri: tl 

Louis-Savold heavyweight fight into it )C 

Radio City via the latter's big screen lît 

television. Harry B. French, preside) 'e; 

plained that neither of the two Twin C ; 1 

stations, KSTP and WTCN, was wO:- 

"I like to deal witn tliem 

tney do a ôod jod!" 

BUSINESS 

BREVITIES 

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St. Paul 1, Minnesota 


able to rearrange its schedules to cai' tl 

fight over its channel to Radio City 1 iit 

exclusively and shut off its own TV se ,wi 

er audience during the period of the 

Warner Bros.' production, "The Tar A 

Coming." has begun location-filming rPc 

Knox, Ky. 

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2300 Payne Avenue, Clevelond, Ohio • CHerrI 

J 

it. 

52 

BOXOFFICE :: June

; 

' 

ar 

, 

Golis; 

i 

Dea 

Brat' Grosses 

25 ii Kansas City 

KANS3 CITY—"Dear Brat," sparked by 

:iovals in the local paper, raked up 

i-hbusiness at the downtown Para- 

rnd its run with 125 per cent. 

t 

:t ici Costello Meet the Invisible Man" 

n'r the Gun" on double bills at four 

:.de,'-' houses grossed 110 per cent, as 

s 1 those houses took a sudden up- 

: 


' Hiver (UA); Sun Sets at Down 

Iji 

70 

coration. 

.. n! Into Morning (MGM).- Father's 

85 

le Scari (UA); Man From Planet X 

r 

no 

D.-or Brat (Para) 125 

Fairway and Granada Abbott 

Meet the Invisible Man (U-I); 

k un (U-I) 110 

oldovr Business Encourages 

"Scarf Top Newcomer 

• M'iPOLIS—There was a slight pickup 

.'e in a few quarters but grosses gen- 

.,u, ci.tiaued in their depressed groove. 

\e nuner of holdovers, four of them, was 

rprisir and encouraging. The newcomers 

?re "T! Scarf," "Dear Brat" and "Along 

,e Ore. Divide." It was third week for 

)n ttiey\ iera," "Go for Broke!" and "Konthe 

second for "Follow the Sun," 

vich have been giving fairly good 

:.!j)f themselves. 

-1 the Riviera (20th-Fox), 3rd d. t. wk. 90 

-llIoAT the Sun (20th-Fox), 2nd wk 90 

wk Jo3r Brokel (MGM), 3rd 90 

.'.-Dear Brat (Para) - 85 

r;-jr the -Along Divide Great (WB) 80 

. ffhen the Redskins Rode (Col) 80 

h Scari (UA) 100 

" Tiki (RKO), 3rd wk 95 

^Bre ire and 'Samson' Triumph 

'ver F.'ok Elements in Omaha 

"On the Riviera" at the Para- 

"Samson and Delilah" at the 

Bied a generally good week that held 

rthough cloudbursts were almost a 

cision in the Omaha area. 

. 

-:« Quebec (Para); Gun Crazy (UA) ...105 

I'Smuggler's Island (U-1); Belle Le 

) le- 105 

-On the Riviera (20lh-Fox) 1 10 

!is -Sealed Cargo (RKO) 95 

ason and Delilah (Para) 115 

)Cre the While Man Come (Classic); 

Jphe (RKO); Fargo Phantom (U-1) 100 

Iowa, 

Bonnie Closed 

Y. IOWA—The Bonnie Theatre here 

cliised by Manager L. J. Frownfelter 

lack of patronage. 

it^^Tllsee above) fit all sizes of cups. 

i J^ cup throw-away holders. NEW! 

Ask for samples and prices 

?IRS SUPPLY COMPANY 


— 

DES MOINES 

C'ddie Goldman, Parrott Films, won the top 

. . 

prize for the second straight year at the 

Variety Club's annual golf outing. His score 

was 78. Leo Wolcott and Frank Sanders tied 

for second place. Many other prizes were 

awarded . More than 50 exhibitors attended 

Warners' two-day "Look Forward" screenings 

June 12, 13. Buffet luncheons at the Standard 

club were held both days and the screenings 

were held at the Varsity Theatre. Leon Mendelson, 

manager, was host for the events. 

Duke Hickey, U-I, was in town to work out 

the defense bond campaign promotion in 

conjunction with the visit of the famous 

"Francis." Des Moines newsboys who worked 

on the recent bond drive were guests at a 

preview of "Francis Goes to the Races" . . . 

Bob Hope, screen star, is slated to present a 

special stage show in Waterloo, Iowa, June 17, 

while on his way to Hollywood from England. 

Appearing with him will be Marilyn Ma.xwell, 

formerly of Clarinda, Iowa. 

Bob Ungerfeld, U-I exploiteer, will be here 

June 19, 20 to prepare for the personal appearance 

tour of Piper Laurie and Tony 

Curtis, July 7-9 .. Tlie Universal exchange 

. 

is undergoing a redecorating job from front 

to back. 

ORDER YOUR POPCORN SUPPLIES FROM US 

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Liquid "Popsit Plus" Seasoning Per Case 18.00 

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"Seazo" Coconut Oil Seasoning Per 50 lbs. 18.00 

Morton's Popcorn Salt Per Case 2.95 

10c Popcorn Boxes, 2 ounce Per 1000 11.25 

10c Popcorn Boxes, 1% ounce Per 1000 10.00 

1 lb. Popcorn Bags, flat bottom, brown Per 1000 1.80 

1 lb. Popcorn Bags, flat bottom, white Per 1000 2.20 

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MOVIES ARE BETTER THAN EVER 

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BUT 

— 

THEATRES better 

THAN EVER ? ? 

• CAN YOUR THEATRE COMPETE IN GLAMOUR WITH THE 

LIVING ROOM AND ITS SMALL TV SCREEN? 

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214 N. Fifteenth, Oni,ilia. tieb. Phone: Atlantic 9016 

piZZ :: June 16, 1951 

53

. . Jean 

. 

j 

KANSAS CITY 

pimer Rhoden, president of Fox Midwest; 

Senn Lawler, publicist; Frank Bamford, 

director of the chain's concession department, 

and Ralph Adams, film buyer for FMW, returned 

from St. Louis late this week, where 

they had gone to meet with John Meinardi. 

St. Louis district manager, and his theatre 

managers on the annual Rhoden weeks campaign 

to be held July 1-14 . . . Duke Clark, 

Paramount division manager, was in Kansas 

City recently. 

Eddie Golden, head of Golden Booking 

Agency here, and R. R. Thompson, manager 

for Lippert Pictures, returned this week from 

a trip through Kansas. Golden said that 

the jubilance of Kansas exhibitors was a far 

cry from situations in other cities of the nation. 

He said that indoor theatres in the 

k.Â^ J ^j ^ 

On Ifaun Sm^mx Suux 1S99 

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ACTUALLY COSTS LESS than Canned Corn 

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Easier to store and handle. Moisture content perfect. 

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PDCHTMPTEDy 

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THEATRE SUPPLY COMPANY 

L. J. HMBRIEL, Manager 

Phono BAIIimoro 3070 

115 W. 18th Kansas City 8, Mo. 

larger cities, such as Wichita and Salina, were 

doing excellent business, while the drive-ins 

were virtually swamped. Golden added that 

Wichita and Salina are booming, due primarily 

to defense industries. Golden said he did 

not visit many of the state's smaller towns. 

Bill Feld of Triangle Films returned from 

St. Louis and New York, where he had been 

on business . . . L. D. Hasty, salesman for 

Shreve Theatre Equipment Co., left on a trip 

into Kansas and planned to return in about 

two weeks . . . Fred Gusler of RCA Communications 

was in the RCA offices Tuesday 

(12) ... J. A. Becker, owner of Associated 

Theatres in Independence, was on the Row. 

Mrs. Jean Fitten, secretary at RCA Service, 

left Sunday (10) for a two-week vacation 

in New York and Washington ... Ed Branch, 

chief clerk at the same company, will leave 

Joe Moore, dis- 

on his vacation July 1 . . . 

trict field supervisor for the firm, still is in 

. 

Minneapolis for an indefinite stay . . . Don 

Davis of RCA Theatre Division left for Denver 

Tuesday . . Louis Sutter, owner of the 

Castle, local Negro theatre, flew to California 

last Saturday (9) and planned to return 

here at midweek . . . John R. McElwee, 

owner of the Roxy, Blue Springs, was on 

Filmrow and said that he was considering 

selling his theatre. 

Francis, Universal's star mule, was on Filmrow 

Wednesday (13) and posed with area 

exhibitors after 4 p. m. at the Universal offices. 

Larry Klein, office manager for U-I, 

arranged for the exhibitors to meet the mule 

immediately after the final WB screenings, 

held at the Vogue Theatre earlier Wednesday 

afternoon . Calvert, contract 

clerk at U-I, and C. C. Knipe were among 

employes vacationing last week. 

About 75 persons connected with the industry 

attended the Warner Bros, screenings 

and luncheon Tuesday (12) at the Vogue 

Theatre and Ambassador hotel. "Jim Thorpe 

—All American" was the morning showing 

and "A Streetcar Named Desire" the afternoon 

offering. Among the out-of-town exhibitors 

seen about were J. Leo Hayob and 

George H. Hayob from Marshall, Mo.; A. E. 

Jarboe, Cameron; Jay Wooten, Liberal, Kas.; 

Beverly Miller. Leavenworth, and W. L. Presley, 

Savannah, Mo. Russell Borg, branch 

manager, greeted those in attendance . . . 

Leo Hayob and his uncle George of the 

Carpets -Door Mats 

B I G E LO 

*SM I 

T H 

W 

U. S. ROYAL IT E 

SH AD-O-RU G 

DAVIS TWINS GRADUATE 

and Dave Davis, twin daughter and 

Don Davis of the RCA theatre d 

Kansas City, were among five ; 

twins graduating from Kansas Clt 

schools this year. The graduation 

Davis twins followed only shortl; 

they had celebrated their 18th bii 

on May 30. Because of their fathci 

nection with RCA, Betty and Dav 

been known for years as Hi and F 

for Hi-Fidelity. 

Mary Lou at Marshall, Mc, were 

ing the second anniversary of the . 

opening with a daily change and 

during the week of June 10-16. 

Other exhibitors on Filmrow last êl 

were Homer Strowig of Abilene; Gle ;o 

of the Dodge City drive-in, and ^'il 

Flynn, the 50-South Drive-In, Emp i 

Elmer Bills and his son Elmer jr. s .pe 

Kansas City on their way back frcâ 

to Oklahoma, where Bills owns so: t 

tres . . . Harry Gaffney, Dixie Fi i, 

away from the office ill late last v^J. 

Samuel G. Engel has acquired ' j)u 

Patrol," a Saturday Evening Post .'âl 

20th-Fox production. ,| 

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Room 455, Paul Brown Building Chestnut 4499 


St. Louis, Mo. 

Golden Theatre Ser c 

A Complete Buying, Booi

' 

«;t 

I in 

L. 

I 

ly Shows Lose 

Jackson Vole 

S—Sunday movies for Jackson, 

defeated in a referendum June 

;in of 489 votes. Returns showed 

igainst tlie proposed ordinance to 

ly shows and 2.232 in favor. It 

h time in recent years that the 

oen brought to a vote here and 

Sell the 

New! Kroger Babb Advises 

Exhibitors at Birmingham Rally 

iree churches in the city—almost 

tljm -openly campaigned against Sun- 

•idiii-is of motion pictures in the theal^î 

re managers, on the other hand, 

j III a quiet campaign of direct con- 

*h the public. The church faction 

: V le use of newspaper advertising and 

e to state their objections. 

! 

y managers had offered workers $10 

C, group of voters brought to the polls 

)ig in favor of the theatres opening 

> .abbath. It was reported that they 

iy all 80 workers who took part, 

tthey got their 30 out to vote or not. 

al mean about $800 to be paid out on 

Bf.ause. 

tleville Drive-In 

ito Bloomer Bros. 

"SiVIEVILLE, ARK. — Pete Robertson 

as so the Skyline Drive-In Theatre on 

(orth lighway 61 to Westley and Tom 

llBomt of Belleville, 111., who took over 

peratii immediately. The new owners anounce 

plans to renovate the theatre and 

»pen about the middle of June. 

yKe oomer brothers, who operate several 

Illinois and Indiana, planned to 

mew screen and ticket office, new 

i.p.':, install a changeable electric sign 

|)i in a new sound system. Plans also 

fcludei playground complete with electric 

tley said. 

i( Man Claims Share 

nF:mk Rogers Estate 

iTAWA—An Ohio man, Jesse FYank Dean 

logerstias filed suit in circuit court claimig 

a n'.s legal share in the Tampa home 

I the ate Frank Rogers, head of Florida 

late '.ie;\tres. In the suit Rogers declares 

"tasel to be the son of the elder Rogers, 

ajges that under the law he is enhis 

vested Interest in the latter's 

hich was willed to Rogers' widow, 

ileath in 1949 Rogers left an estate 

t about $500,000, including his home, 

w did not mention a son and named 

i only his widow Agnes and a sister, 

I)n, 

Wg' Contest in Conway 

bN'AY, ARK.—Sid B. Robinson, man- 

|o:.he Conway Theatre, gave away three 

^f $15, $7.50 and $2.50 in a three-day 

S« exploit "The Thing." A college girl 

1 first prize. 

JBtcids Rotary Confab 

WORTH, FLA.—Malcolm Estes, 

tf the Lake Theatre and presi- 

of the Rotary club, attended the 

liohal Rotary convention in Atlantic 

fOlCE :: June 16, 1951 

BIRMINGHAM—An independent producer 

and distributor "laid it on the line" as he 

told a group of Alabama exhibitors about the 

shortcomings of the industry in its failure to 

"sell" the public on films. He was Kroger 

Babb, president of Hallmark P>roductions, 

Wilmington, Ohio. 

"The exhibition end of the business," Babb 

said, "has lost the knack, I think only temporarily, 

of selling and exploitation. Showmanship? 

Why, everyone uses more of it 

than we do." Babb pointed out that people 

in other lines of business had weaned way 

theatre patronage and changed the entire 

habits of theatregoers in the last ten years. 

Babb urged his audience to evaluate their 

advertising media and dwelt on the power of 

newspapers. The daily and weekly press, the 

speaker said, is the best and most vital friend 

the exhibitor should have. "Yet," he said, 

"most of them are not even on speaking 

terms with the publishers." 

The exhibitors were challenged to put the 

exploitation emphasis on the picture that is 

easiest to sell and Babb reminded his audience 

that no picture is ever presold. 

"American people love the new," the Hallmrak 

executive said, "and they're darned 

hard to sell on anything old. The motion picture 

business has sadly neglected the selling 

of new things." 

"New" ballyhoo approach, he suggested. 

Little Rock Airer Opens 

STUTTGART, ARK.—Several local theatre 

people attended the opening of the new 

Pine Drive-In at Little Rock as guests of 

Nona White, secretary of the Arkansas 

Amusement Co., Little Rock. They were Mr. 

and Mrs. William Esslinger, Mr. and Mrs. S. 

N. Perrin and Mr. and Mrs. Roy Cochrane, 

as well as W. L. PuUen, the company's Little 

Rock manager. 

Son to W. E. Limmroths 

MOBILE—W. E. Limmroth, general manager 

of the Giddens & Rester Theatres, and 

Mrs. Limmroth are the parents of a baby 

son named Gary Weldon. The theatres which 

Limmroth supervises in Mobile are the Auto 

Sho, Brookley, Crichton and Downtown. 

Angela Clarke will portray an Indian in 

"Warbonnet," a Paramount release. 

SE 

might include emphasis on an unusual ending, 

a new star, a hit song, or new color. But 

regardless of the approach, he warned, the 

'"worst sin" in mapping a publicity campaign 

is "too quick an effort." 

Babb cited the job of selling that is being 

done in foreign markets which he observed 

on a worldwide tour last year. He pointed 

out that "A Song to Remember" ran 53 weeks 

at a 1,100-seat house in Melbourne, Australia, 

and that "Wake of the Red Witch" held for 

27 weeks in Sydney. Both runs were due almost 

entirely to effective promotion. 

The talk by Babb was interspersed with 

excerpts from his address on "The Secrets of 

Showmanship," which he gave before the 

Kansas-Mi-ssouri Allied Independent Theatre 

Owners at Kansas City recently. This talk 

was publicized in BOXOFFICE's May 26 

issue. 

Shown in the photo are, front row, left to 

right: Harry Willoughby, Avondale Theatre, 

and Harry M. Curl, Melba, Birmingham; 

Frank Thompson, Macon, Tuskegee; Babb, and 

Fred McLendon, Union Springs, McLendon 

circuit owner. Back row: Harry Haigler, Hallmark 

publicist; Ralph Mann, Monroe, Monroeville; 

T. J. Bain, Alabama representative 

for Hallmark; Harry Enlish, Avondale, Birmingham; 

N. E. Bush, Tala-C Drive-In, Tallassee; 

Al Morgan, McLendon, booker, and Ben 

Countryman, Lilfred, Union Springs. 

Ownership of Two Houses 

Split Up in Opelousas, La. 

OPELOUSAS, LA.—Changes in the ownership 

of the Rose Theatre here and the Jan 

Theatre in Ville Platte were made effective 

the first of this month. L. D. "To-To" 

Guidry, J. G. Trouill and Percy Duplessey 

have split the ownership of the houses and, 

under the rearrangement, Duplessey and 

Trouille have become sole owners of the Rose 

while Guidry becomes owner of the Jan in 

Ville Platte, La. 

Trouille will manage the local theatre and 

contemplates no changes in personnel or 

.service. Duplessey will continue to reside in 

DeRidder, where he manages the drive-in 

that he owns there with Ti'ouille and Mat 

Guidry. 

Teddy Hayworth was set by the King Bros, 

as art director on "Mutiny." 

59

' 

^ 

' 

i 

HART 

By HARRY HART 

p C. DeBeery, branch manager of Paramount, 

said that business was very good 

with the company in 

the Charlotte area. 

Mrs. BilUe Harris, 

booker at Republic, reports 

that she is 

taking her vacation 

pretty soon. 

Charley Clark o£ Patronage 

Builders in 

Atlanta writes me that 

there has been a great 

demand for orchids 

lately. 

O 1 d t i m e showman 

W. C. McIIwain has leased the Astor in north 

Charlotte. He started in show business about 

17 years ago at Red Springs. N. C. He has 

improved the Astor candy and concession displays 

and reports that sales are very good, 

and that attendance is now on the pickup, 

too. 

« * * 

O. S. Oldknow, vice-president of National 

Theatre Supply, visited local Manager R. D. 

Turnbull. 

Jack Wadsworth of the York Road Drivein 

said his father-in-law. who had been seriously 

ill, has improved very little, but he does 

report business as pretty fair. 

The State Theatre at Spartanburg, S. C. 

has been sold by Wilby-Kincey to Spartanburg 

Theatres, Inc., whose president is Sam 

Irwin of Darlington, S. C. The Ritz at Columbia, 

S. C. has also been sold but could 

not learn the purchaser's name. 

Jim Taylor, salesman for Bryant Theatre 

Supply Co., has been replaced by J. I. Hardie, 

formerly with National Theatre Supply. Taylor 

and his wife made a trip to Washington, 

where his wife is to undergo an operation. 

Frank Lundy of Denmark, S. C, has a 

BEATS 

permit to build a 200-car drive-in theatre 

and has started construction. It will be 

equipped with Brenkert and RCA equipment 

furnished by Southeastern Theatre Equipment 

at Charlotte, managed by Bill White. 

George Carpenter of Colonial Theatres will 

hold his annual get-together party at Linville, 

N. C, June 19. 20. 

Lex V. Watts, who owns the race track at 

Pageland, S. C, is building a small drive-in 

theatre. It is Holmes equipped and he plans 

opening it in about two weeks. Booking and 

buying will be done by Queen Booking Service. 

Eddie Rosenblatt, independent sound engineer 

of Charlotte, reports new agreements 

signed recently include the Imperial Theatre, 

King's Mountain: Variety and Cheraw theatres, 

Cheraw, S. C; State Theatre, Concord, 

N. C; Rockwell, Rockwell, N. C; Gloria, 

Ninety-Six, S. C; Hitching Post Drive-In, 

Salisbury, N, C; White Horse Drive-In, 

Greenville, S. C; Sharon Drive-In, Abbeville, 

S. C, and Lyric Theatre, Honea Path, S. C. 

Eddie has passed his 13th year in business 

in the Charlotte area. 

* * * 

Jack Davis of the Laurens Drive-In at 

Laurens, S. C, was on Filmrow in Charlotte 

and reports that business is showing a slight 

inclination to revive after a hai-d, cold winter. 

S. W. Graver of Craver Theatres had gone 

to attend the graduation exercises at Chapel 

Hill, where his son Sam jr. is graduating. The 

new offices occupied by the company are 

really 

nice. 

At the Charlotte Theatrical Printing Co., 

Carl and Frank Lowery told me that business 

was very good and that they hoped to 

enlarge their plant in the very near future. 

Jack Reville, manager for Loew's and 

MOM, said that many changes are occuring 

in the industry and the status of many situations 

is also rapidly undergoing changes and 

that it keeps a fellow busy with details 

nowadays. He predicts that he is expecting 

AND A GOODLY CROWD WAS THERE—.\mong the well-wwishers at the opening 

on June 1 of John Ritchie's Cherryville Drive-In Theatre, Cherryville, N. C., were, 

left to right: James Taylor, a former theatre manager; Luther Ritchie, manager of the 

Moonlight Drive-In, Mount Holly, N. C; Charley Duncan, Theatre Supply engineer 

from Charlotte; Mrs. John Ritchie and John Ritchie, owner of the new drive-in, who 

also operate a large farm; their daughter Carolyn, behind whom stands Robert Saxton 

of Saxton's Theatrical Service; John Woods, partner in Saxton's, which will do the 

booking and buying for the theatre; Don Sweat, theatre supply representative, and 

Jack Tottem, floor salesman for the same firm. 

BOXOFFICE representative from Atlanta. 

Among those present was Harry Hart, 

his studio's "Quo Vadis" to break all r 

for sales and playdates. 

Bob Saunders of Theatre Equipmei 

made a business trip to Atlanta. 

Charles Earle of Forrest Electroni 

told me he was busy installing lamps e 

the Charlotte area. He said it seemi 

everybody wants the extra light provi( 

their lamps. 

Spent Sunday with Mr. and Mrs, 

Grigg at their home near Lincolnton, 

and was treated to a home-cured ham 

and then went over to Gastonia ai 

spected their new drive-in that w 

opened about June 20. The drive-i 

many novel features that set it aparother 

outdoor theatres in the area. 

Bill Hendrix at Reidsville, N. C, wa 

with painting of the theatre fronts at 

me that his father W. A. Hendrix hi 

for a visit with his daughter in At 

and would also see England and prai 

all of Europe while on the trip. 

At the Balamar Theatre, Draper, 

manager Glen Boyles said the textile 

had hurt business but it was now 

He believed it would take some time fc 

ness to get back to normal. 

At Leaksville, N. C, Dale Gwynii t 

Eden Theatre was at the site of tl^ft 

Leaksville Drive-In which the comilr 

building and expects to open in abet 

weeks. It will accommodate 300 cars 'a 

Century equipped for projection and 'jj 

with Auto Voice speakers supplied by ai 

ard Theatre Supply of Greensboro. 

T '^n 

airer is very neat in appearance a i 

proaches the practical rather tlii ' t 

spectacular in appointments, and is « 

tionally well-drained with large a] 'la 

area and exits. Dale also said that 'lit 

washing and painting was being d 

several of the other situations 'hi 

amounted to a regular spring cleani 

Canine Night Watchmc^ 

Gets Feature Article 

] 

MOBILE, ALA. — The Loop 1 itl 

"nightwatchman" was the subject ol; f( 

ture story in the Sunday Mobile Pri Ri 

ister. Chubbie even got his picture 

paper. 

The dog is known as Chubbie to hi vr 

but he's Brownie to the regular ea 

watchman, C. B. Thompson. He si s 

just before opening time every d£ ev 

though it is different during the wtjtli 

it is on Saturday and Sunday. He st^w 

Thompson until about 6 a. m. 

Chubbie won't even let Manager rtl 

Hearn into the theatre after the jce 

closed without Thompson's okay. Tl m» 

canine sometimes gets tipped by pa us 

his favorite delicacy—popcorn. .^ 

W. H. Bradley to Worth' 

LAKE WORTH. FLA.—W. R. Shaf 

of the Worth Theatre, has appointed iUl! 

H. Bradley as manager. 

Valedictorian Is Winner 

STUTTGART. ARK.—Lee Sayi'e • 

edictorian of the 1951 high school c 

the Majestic Theatre's contest to scr 

"The Thing." Alger Lancaster, ma ;« 

wtii 

the Majestic, awarded three pnzt 

were paid in cash at the boxoffice. 

les 

^' 

* 

60 BOXOFFICE 

JUlli

', 

[ Sylacauga 

: years. 

. . Calling 

)(ev Martin Theatre 

]|.(i] 

in Sylacauga 

!AUGA. ALA—On the 17th anni- 

)f its operations in Sylacauga. the 

leircuit opened its 1.150-seat new 

lieatre here. Tlie circuit opened the 

latre here in 1934. 

Martin officials were here tor the 

including R. E. Martin jr.., presi- 

D. Martin, vice-president; C. L. 

Igeneral manager, and Nathan Mor- 

Irict manag'er. The first 100 women 

I the theatre were presented orchids, 

pw theatre features a cryroom, huge 

jth two dressing rooms. Simplex projuipment 

and Peerless arc lamps. 

.AW.4Y DOWN SOUTH IN DIXIE DRIVE-IN—Pictured left to right arc the perconnel 

of Dixie Drive-In Theatres: Charles B. IVIcGee, manager of the South 29 Drivein; 

Roy Ferguson, North 29; L. L. Thiemer, general manager, North Carolina 

lout of the new brick building, facing 

|dway. is of forest green structural 

area; Dwight Hearn, manager of the Albemarle Road Drive-In, and Ed Andrews, who 

a marble base obtained from local 

was manager of the latter airer but is leaving to enter another business. The photographer 

caught the principals in a conference at the North 29 in Charlotte, 

er of the new Martin is Lane Hebylacauga 

boy who has been with the 

He has been manager of the 

theatres seven years. The 

II become the city's B-house and the 

KtL has been closed. JACKSONVILLE 

•pjennis O'Keefe, star of Paramount "Passage 

West," was here in behalf of the 

fj Moved After Fire 

film . . . Katie Lewis, cashier, and Virginia 

Clarksville Strand 

Rich, contract clerk, both from the Atlanta 

SMITH. ARK.—Faulty wiring started 

office, were visitors, as were Mr. and Mrs. 

(hat did considerable damage in the 

James Dakos and Manager Jack Zubler of 

1 1 the Strand Theatre at Clarksville 

the Ritz Theatre in Clearwater and Dick 

There were about 50 persons in the 

Beck of the Normandy Drive-In. 

Ihen the blaze started about 5:30 in 

Such a film is 'Go for Broke!' . . . Now 

ernoon and they were moved out 

L. R. Owens, assistant cashier at Warners, 

band orderly. 

is spending two weeks at the national guard 

sf of the smoke still in the Strand, encampment in Georgia. 

IV was moved over to the Joy Theatre 

|B\ning of the fire. Damage was re- Warners' "Look Forward" screenings at the which tells 

[..be next day and the Strand went 

St. Johns Theatre Tuesday and Wednesday 

regular schedule. 

were attended by between 50 and 75 exhibitors 

from Florida . . . Nat Williams of Thomasville. 

Ga.. Interstate Enterprises was in booking 

.. . Paul Hargett. Columbia manager, was 

Bicycle Built for Four 

''ORT. ARK.—The Skylark Drive-In in Miami . . . Emery Austin, MGM exploiteer 

in away three bicycles in recent weeks out of Atlanta, conferred with Howard Pettengill 

of Florida State Theatres. 

winner of the latest one, Mrs. Meliidi>n, 

should have won a tandem. She 

husband are the parents of 4-yearclaughters. 

buying and booking for Brown's Drive-In, 

The Floyd Stowe booking agency is now 

Fort Lauderdale . 

at the Stowe office 

were H. R. Kistler of Warners, Bob Pollard 

of Republic in Tampa, and Mr. and Mrs. 

Dakos and Jack Zubler of the Ritz Theatre, 

Clearwater, for which Stowe buys and books. 

Motion Picture Exhibitors Ass'n of Florida 

US vexr 

will hold a convention here the latter part of 

June. About 90 members are expected to attend 

. . . Patrons of the Capitol Theatre are 

lEeiALTRlillER 

FROM. 

enjoying the new Crane air conditioning there 

For three weeks, the first 100 children 

Pharr RiL, N.E^ Atlanta - Ch. 5317 

to attend the 10 o'clock Saturday show at 

the Capitol will be given a 10-cent bag of 

• 

I tTJj^^ 

MACHINE FOLD 

FAST SERVICE at-iiie. I 

Brock candy, tattoo sheets, and yo-yo pencils. 

The theatre will run a trailer on Brock • ROLL, SINGLE-DUPLEX 

\J\M// lowest cost anywhere / 

candy and place a prominent Brock display • RESERVED SEAT 

in its candy case. Manager Woodward is • BOOK STRIP 

planning more such arrangements with different 

companies during the summer. 

SEASON PASSES — ONE TIME COMPS. 

THEATER GIFT COUPON BOOKS 

OMPLETE THEATRE SUPPLIES \ 

DRIVE-iN EQUIPMENT ^ 

-A-e-eu-RAeY- 

Prompt, Courteous Service 

Supporting Roles in Tort Worth' 

ll)E THEATRE SERVICE & SUPPLY CO. Supporting roles in Warners' "Fort Worth" SOUTHWEST TICKET & COUPON CO. 

B'Nc.lh Slappey Drive Albany, Ga. , 

2110 CORINTH ST. • Harwood 7185 • DALLAS, TEX. 

'hone 3431 — Nighl Phone 2015 fl 

are played by Helena Carter, Dick Jones, Ray 

Teal, Lawrence Tolan and Paul Picerni. 

Personal Ad Recommends 

'Broke' at Jacksonville 

JACKSONVILLE—Robert Heekin. manager 

of the Florida Theatre here, took the advertising 

columns of the local paper to inform 

theatregoers about his showing of "Go 

for Broke!" Located in the center of the theatre 

page the personally signed ad read: 

"Every so often, Hollyw'ood produces a film 

which is much better than the title indicates. 

they 

tell the story of the most daring, the most 

decorated, the most unusual bunch of guys 

ever to sing and slug its way into history. We 

highly recommend this wonderful movie, 

the courageous story of the 442nd 

U.S. infantry regiment . . . whose battle cry 

was 'Go for Broke!' which means 'shoot the 

works.' " 

Felix Aylmer has been handed a character 

lead in MOM'S "Ivanhoe." 

PO-'ICE June 16, 1951 61

1 

' 

MEMPHIS 

. . 

T B. Summers has purchased and reopened 

' Alpha Theatre in Sledge, Miss., which has 

been closed for some time. He will book and 

buy in Memphis Don J. Doherty has 

leased the 

. . . 

New Theatre, Greenwood, 

Lawrence 

Ark., 

from Dr. H. G. Alvarez, owner . 

T. Lowrey, president of Blue Mountain college 

in Mississippi, closed the theatre there 

until school opens in September. 

A series of changes were announced at 

Paramount. Bob Kilgore, booker, and Travis 

Carr. office manager, have become salesmen 

in the Memphis territory. Roy Carter, salesman, 

has become office manager. Bill Stevens, 

contract clerk, has been named booker and 

Pearl Connifry, stenographer, has become 

contract clerk . . . Lippert Pictures will move 

from 408 South Second to its new home in 

the Plexer building, 363 South Second. Moving 

was to start June 15. 

Exhibitors in from Arkansas included Everett 

Malcolm, Arc, Mammoth Springs; Johnnie 

James, James, Cotton Plant; Don Landers, 

Radio, Harrisburg; Moses Sliman, Lux, Luxora, 

and Murr, Osceola; Jimmie Singleton, 

Tyro, Tyronza; Paul Shafer and Robert 

Bradley, Poinsett Drive-In, Marked Tree; 

Douglass Pierce, Rand, Pocahontas; Mrs. R. 

S. Bowden and Mrs. John Keller, Joiner, 

Joiner; A. A. Tipton, New at Manila, Caraway 

and Monette; Roy Bolick, Kaiser, Kaiser, 

and Sam Anderson, Airview Drive-In. West 

Helena. 

W. F. Ruffin sr., Ruffin Amusement Co.. 

Covington; Aubrey Webb, Webb, Ripley; W. 

A. Peel, Rutherford, Rutherford; C. D. Mc- 

Allister, Grand, Grand Junction, and Onie 

Ellis, Mason, Mason, were in town from Tennessee 

Harry Pickens, Rex, Du- 

points . . . Valls Bluff, Ark., and Semo, Steele, Mo., 

was in town on business . . . Glenn Caldwell, 

Princess, Aurora. Mo., was a visitor. 

Leon Roundtree, Holly, Holly Springs; 

. . . 

Clark Shivley, Skylark Drive-In, Clarksdale; 

C. N. Eudy, Houston at Houston and Ackerman 

at Ackerman; W. C. Sharp, Ritz, Jackson, 

and J. C. Bonds, Von, Hernando, were 

among Mississippi exhibitors booking on 

Filmrow "Kon-Tiki," exciting serialization 

which has just concluded running in 

daily installments in the Press-Scimitar, will 

be shown in its film version of the story at 

Crosstown, new Malco house, opening June 24. 

Dennis O'Keefe and Arleen Whelan were 

scheduled for personal appearances here this 

week (14, 15) in connection with "Passage 

West," which opened at Strand on the 15th 

... A tradeshowing of MGM's "Show Boat" 

. . 

was held at the Palace Monday . Tom Ford, 

owner of Ford Theatre, Rector, Ark., has 

completed installation of new Bodiform chairs, 

according to C. C. Bach, National Theatre 

Supply Co. . . . First run Memphis attendance 

was slack. 

Saenger Theatre Stages 

'Princess' Competition 

HOPE, ARK.—The Saenger Theatre staged 

a beauty contest to select a Princess Hempstead 

to represent this county in the Princess 

Narrows contest to be held in conjunction 

with dedication ceremonies at Narrows Lake 

in July. Eddie Holland, manager of the 

Saenger and chairman of the Princess Hempstead 

committee, will present the winner with 

a silver cup and an expense-paid trip to 

Narrows Lake. 

Joy at Alexandria, La„ 

Finishes Remodeling 

ALEXANDRIA, LA.—Joy Theatre, "In the 

Heart of the Downtown Business Center," 

corner of Murray and Fifth streets, used a 

full-page advertisement in the local newspaper 

to announce the completion of a remodeling 

program—"Everything Is New Except 

the Name . . . Joy." A. J. Rosenthal is 

the manager. 

TV Relay Stations 

To Miami Started 

MIAMI—According to Mitchell Wcin 

co-owner of TV station WTVJ, major Itworks 

have ordered the installation of c al 

cable relay stations between Jacksonvill i 

jc 

Miami, and construction will begin im |i. 

! 

I 

ately. Wolfson said the Miami area 'jc 

be seeing network television programs 

i 

o 

New York and probably California wit! i 

year. 

National networks, he said, will co.ic 

for the broadcasting time with WTVJ i \ hi 

outlet. Five applications for TV station jv 

are pending with the FCC, which hi'n 

dicated two other commercial station; a 

be authorized for this area. 

Network television from New York i-ei 

as far south as Jacksonville. The c is 

cable already is available here, but conv voi 

of the cable to television use requires t 

stallation of numerous booster stations 

the way at intervals of from two to 15 le 

depending on the terrain, atmospheric m 

ditions and other factors, the television a 

tre executive said. It is this work whic ' 

ri 

require approximately a year to comple 

; a] 

though the networks had urged that I 

completed by next January if possible. 

At the same time, he said, 

in 

in 

the comi'io 

if 

' 

of coaxial cable facilities between ( iih 

and California must be accomplished s 

programs originating in Hollywood and (i( 

western points might be seen in th( :« 

It is expected this work will be con; ,t« 

within a year also, Wolfson revealed, i 

Coaxial cable facilities are the prop( i 

AT&T. Wolfson said TV rates are sjt: 

higher than those for long distance n 

various networks will pay the line cljje 

and in return the local station will giv ,u 

24 hours' free time each month to th le 

works. That amounts to about $15,000 

Stamps, Ark., May ReopI 

STAMPS, ARK.—The May Theatre ,ei 

formerly operated by Cecil Kelly of .a: 

Dealing, La., has been reopened by Van ; 

son, operator of a theatre at Lewisvill ilr 

le: 

SELL YOUR THEATRE PRIVATELY 

Laroest coverage in U.S. No "Net" list- ' 

injs. .Hijliest reputation for Icnow-how 

anii fair dealing. 30 years experience including 

exhibition. Ask Better Business Bureau, 

or our customers. Know your broker. 

ARTHUR LEAK Theatre Specialists 

3305 Caruth, Dallas, Texas 

Telephones; EM 023S - EM 74S9 

CONFIDENTIAL CORRESPONDENCE 

INVITED 

light at 

. . . more 

lower amperage 

TRI-STATE THEATRE bUFFLY 

320 So. Second St. Memohis. Tenn. 

Huge Cake to Patrons 

MOBILE—Giddens & Rester celebrated the 

first anniversary of the Do Drive-In here 

with free ice cream and cake. The cake, 

which was claimed to be the largest ever 

baked in the south, was topped by a confectionery 

replica of the drive-in. Free Beechnut 

gum also was passed out. The custard 

served with the cake was made in the drive- 

kitchen. 

in's 

Car Games at Drive-In 

SCOTTSBORO, ALA. — They're playing 

Car-O at the Tawasentha Drive-In here each 

Tuesday night. Prizes are awarded to those 

holding the lucky auto tag numbers. Tuesday 

night also is Buck night. 

Boys See Last Free Show 

EL DORADO, ARK.—The Ritz Theatre 

staged the last free show for Boys club members 

at the end of the school year with a 

special showing of "Kill the Umpire." 

Parade Plugs Picture 

RUSSELVILLE, ARK. — Ralph Ro ,M 

manager of the Ritz Theatre, staged a ai 

to kick off the house's "Petty Girl" c,;e! 

Bathing Revvue in Dardanelle ; 

DARDANELLE, ARK.—Three of the « 

leading merchants are cooperating wt' tl 

Joy Theatre to stage a Bathing Rev ai 

Sports Clothes showing at the theatn 

Midnight Show in Mena, Ark. 

MENA, ARK.—The Lyric Theatre : 

id 

ing a late Saturday night show star ! 

10:30. 

"i 

.^&Jlil 

CHICAGO, ILLINOIS 1327 S. Wobosh Ave. 

NEW YORK. N. Y. 630 Ninth Avenue 

k 

62 

BOXOFFICE 

June

i 

; nd 

I 

cess. 

; the 

. 

wrors Take Over 

weiiie 

Operation 

(.;! EANS—Mr. and Mrs, Paul Gian- 

IS of the building, have taken 

.11 of the Avenue Theatre. The 

decorated a year ago and lea.sed 

ng of foreign pictures and popubut 

operated at a loss. When 

s not i-enewed, the Giangrossos 

management with the intention 

"art" policy. 

1... 

h first motion picture venture for 

* i;,nagers but they believe that by 

1 ctt operating costs the small house 

ed and soundproofing installed. 

~t picture, "The Titan—the Story 

uelo," for three weeks with con- 

They were surprised, the 

am > 

1 n e, build up a trade for off-beat 

which seats around 300 persons, 

iers said, at the fact that some of 

Ions returned for the second and 

to see "The Titan." Their second 

Marlene Dietrich's old Germanle 

Angel," was scheduled to open 

e best business for this adult type 

is at nights, the owners say. 

bo and his wife, both of whom relE 

years ago, are now in the full 

ventre management. She was superjof 

the Sara Mayo hospital here for 

I 

is now the theatre cashier. He 

runni; the refreshment concession. 

..U|Wân (angrosso added, "We were getting 

tai^Bted 

of doing nothing anyway!" 

er' Capener Dead; 

r Saenger Aide 

NHW ORLEANS — William 

"Skipper" 

.pener;7, former theatre manager, doorinandheatrical 

employe, died at the home 

— idauiter here recently. He was a native 

i(fd who came here 32 years ago, 

managed the old Alamo on Canal 

lad later was doorman at the Strand 

itty. 

acquired the nickname of "Skipi.e 

working for the old Saenger 

nosemit Co. The firm maintained a sum- 

.01! on the Gulf coast and Capener 

raing there so well that his fellow 

litagged him with the sobriquet. 

res Owe City $6,250 

flSÔLA—Through an error in returns 

llEiient taxes the Independent Theatre 

i debt to the city of Pensacola in 

lof $6,250. The firm has agreed to 

monthly until the debt is disiit 

6 per cent interest. Meanwhile, 

Htjhcilds a chattel mortgage on perpDerty 

of theatres in excess of $7,000. 

nn Gandy Moves 

iTVILLE, ALA.—Herman Gandy is 

ig'T of the John R. Moffitt circuit's 

Tlatre here. Gandy comes here from 

Deps;t, Ala., where he was managing 

F ,rt Theatre. He sueceeds Alvin 

tae Lyric. 

y-Go-Round 

rCiN, ALA.—The Midway Drive-In 

cKsonville highway is sporting a 

-TO-round on its kiddy playground. 

'Passage Stars Let New Orleans 

In on Secrets of Picture-Making 

NEW ORLEANS—The film industry visited 

the deep .south in person with the arrival 

Thursday (7) of Dennis O'Keefe, Arleen 

Whelan and Pi-oducer William H. Pine in 

connection with their latest Paramount pictm-e, 

"Pa.ssage West," which co-stars John 

Payne and opened Saturday, June 9, at the 

Saenger Theatre. 

Making a tour of 33 cities meeting pre.ss 

and radio representatives, entertaining at 

hospitals and making radio and television 

appearances, the group was entertained here 

at luncheon by the Chamber of Commerce. 

In order to cover more territory, they appeared 

separately in some of the towns en 

route, meeting for group appearances at key 

cities. 

STARS PLEASANTLY INFORMAL 

Both the striking redhead, Miss Whelan, 

and personable O'Keefe are pleasantly informal 

in their relationship with the public. 

Their names drew the immediate attention 

of the press and they laughingly admitted 

to Irish ancestry, pulling out a favorite leprechaun 

occasionally. 

Enthusiastic about their latest starring vehide, 

"You have to be able to laugh to 

take it," conceded O'Keefe goodnaturedly in 

recounting the difficulties involved while on 

location in the Mojave desert filming "Passage 

West." 

Miss Whelan added, "It was 126 degrees 

and no shade ... no place to sit . . 

Dennis 

. 

and I told each other jokes." 

Queried on production hazards, Producer 

William Pine came in for his share of attention 

when he described methods used in 

stressing color photography, such as placing 

blue paint in a stream in which Payne holds 

O'Keefe's head under water during a fist 

fight, 

"On the desert, bushes are brown, colorless 

shrubs, so we spray them with green 

people expect a bush to be green 

paint . . . 

and we give them what they want." 

O'KEEFE NEARLY DROWNS 

In discussing their desert fight, O'Keefe 

told reporters that when he came out of that 

water he was fighting and "it wasn't acting." 

He said it was pre-arranged that when he 

had held his breath long enough under water, 

he was to signal Payne to let him up by tugging 

his arm. 

O'Keefe hadn't counted on the Technicolor 

paint and it got into his nose and nearly 

smothered him. 

"I forgot to give the signal and had to 

fight my way up," he added. 

Pine and his co-producer. William C. 

Thomas, have produced a Western drama 

with a different slant, the visiting executive 

said. He explained that instead of the water 

rights being at stake or a sheriff out to get 

his man, the story is spiritual in context. 

It deals with the hardships of the men and 

women of a California-bound wagon train 

who are held captive en route by a band of 

desperate, escaped convicts. O'Keefe, who 

usually plays the rugged roles, is cast as the 

preacher who leads his group westward. Handsome 

John Payne, who has won many a 

charming movie heroine, plays a dirty, 

bearded, murderous leader of the band evading 

the law. 

The group separated for other appearances 

after a day and a night in New Orleans and 

were scheduled to appear together in Atlanta 

on Saturday. 

T'wo Days in Shreveport 

SHREVEPORT, LA—John Payne, Paramount 

star, flew here to be present at the 

opening of "Passage West" at the Don Theatre. 

He was kept on the jump from early 

morning to late at night. His activities included 

being officially greeted by Mayor 

Clyde Fant at the airport Wednesday night, 

several newspaper and radio interviews, an 

appearance at the Kiwanis club luncheon 

Thur.sday and an autograph party in front 

of the Don Theatre at 3 p. m. Thursday. His 

visit ended Friday (8) when he boarded a 

plane for Atlanta. 

NEW ORLEANS 

•pj M. "Addie" Addison, former press representative 

with ELC, was in town this 

week in connection with his new job as southern 

exploiteer for United Artists. Addison, 

who took over the southern territory with 

the company May 1. will be here for ten days 

in behalf of UA's "Oliver Twist," "The Long 

Dark Hall," "Odette" and "He Ran All the 

Way." Addison claims his company currently 

has more pictures on tap for first runs 

than any of the major companies. "Within 

the next three weeks, we will have nine first 

run movies playing in New Orleans," he 

asserted. 

Bill Keith, former New Orleans manager 

for United Artists, and now district manager 

headquartering in Dallas, was back for a 

. . . 

sales session Saturday (9) with area salesmen. 

The conference was called to discuss 

the summer product which will be available 

next month Among other visitors on 

Pilmrow was Jimmy Gillespie, 20th-Fox publicity 

man out of Dallas. He was here to 

confer with Rodney Toups, manager of Loew's 

State, on the opening of "On the Riviera." 

Walter Titus was visiting here last week. The 

district manager of Republic Pictures, with 

GHQ in New York, held an informal conference 

Pi-iday (8) at Kolb's restaurant. In the 

luncheon group were Ernest A. MacKenna, 

manager of the Joy Theatre; his assistant 

manager, L. C. Montgomery jr.; Leo Seicshnaydre, 

Republic manager, and Harold Ladd, 

manager from Tampa, Fla. 

F. A. Rogers Buys Cemetery 

MONTGOMERY, ALA.—Greenwood cemetery, 

largest in Montgomery, has been purchased 

by Foreman A. Rogers, former owner 

of the Rogers Theatre here, who also operates 

theatres at Auburn and Tuskegee, Ala. 

The cemetery, organized in 1907, contains 

more than 100 acres. It formerly was owned 

largely by people in Mobile. 

June 16, 1951 

63

. . OUie 

. . Red 

. . . Bob 

. . Nelson 

. . Bonnie 

! 

. . Gordon 

' 

j 

ATLANTA 

. . . 

. 

•pernie Caldwell and Sue Bush have been 

added to the Warner booking department 

The Warner club held its second annual 

picnic at Lithia Springs. Ga. . . . J. C. Steeley, 

head shipper, has been promoted to the booking 

department Carton was promoted 

to head shipper. Hubert Benefield 

to shipper and Vurcheal Long has been added 

to the shipping department . . . Ralph 

lannuzzi, WB manager, was host to Al Rosenberg, 

home office representative. 

. . . 

Mike Hogan, auditor, was at the local 

branch . Williamson jr. and John 

Kirby, WB district manager and division 

manager, respectively, left on a business trip 

to New Orleans The John Kirby drive 

started June 3 and the boys in the local 

branch are confident of taking first place . . . 

The Tampa Realart office recently opened 

F & F'S PROFITABLE 

SHERBITS 

and 

JUICELETS 

Are distributed by 

JACKSONVILLE 

POPCORN & CANDY CO. 

329 E. Boy St. Jacksonville, Flo. 

ROY SMITH 

SPACARB AUTOMATIC DRINK 

MACHINES—MINIATURE TRAINS 

P-o-i AL9595 ' PO601 580 ATIANTA.GA 

SNOW CONE & ICE CREAM UNITS 

"DijtrifcutOTj of Recreation and R«/r«iKmfnt Eawpment in the South" 

' 

64 

NO PERFORATIONS 

20% MORE LIGHT 

and BETTER VISION from 

EVERY SEAT! 

CYCL«RAMIC 

The FIRST 

Major Screen 

Improvement in 

30 Years! 

Custom Screen 

V 

*Potent applied for 

and is going full blast with Bonnie Sudon. 

formerly of the Atlanta office, as manager. 

. . . 

. 

Kitty Evans is engaged to Bob Van Wyte 

of Muskegon. Mich. Kitty is spending her 

vacation with his family Betty Howell 

said she planned to spend her vacation at 

home with a Do Not Disturb sign on her 

door Towler, Lippert manager, 

was Jacksonville on a business trip . . . 

in 

Jack Barrett. Monogram Florida representative, 

checked out after spending some time 

at the local office . . M. C. Moore, Lake 

. 

Shore Theatre. Jacksonville, was a weekend 

visitor . . . Charlie Clark of Jackpot Quiz 

night went to Miami on business. 

Katy Lewis and Virginia Rich of Paramount 

went to Jacksonville Beach on vacation 

Booker John Huff is on vacation 

. . . Fred Collins. Paramount cashier, 

also . . . 

attended the funeral of his father-in-law 

Saunders of the Saunders & Henderson 

circuit. Charlotte, N. C, was here buying 

and booking for the new drive-in at 

Augusta, Ga. It is located on Highway 1 . . 

. 

Jeanne Tinsley of Columbia is on leave of 

absence to visit her husband in the service, 

stationed at Alexandra, La. 

. . . Leslie Hall, 

Fay Jones of Columbia vacationed at Daytona 

Ere Hattaway. formerly 

Beach. Fla. . . . with U-I, now is in charge of the Columbia 

billing department 

formerly with ELC. is new secretary to George 

Roscoe. Columbia manager . . , Irving Schuman. 

home office representative, visited the 

local exchange Boiling. Columbia 

cashier, 

. 

and her husband Jimmy were 

fishing at Eagle Rock lake when the boat 

tipped over and Jimmy fell in. Bonnie said 

Jimmy saved himself and she saved the 

tackle. 

Oscar Howell of the Capital City Supply 

Co. is confined to his home with a cold . . . 

Mose Lebowitz of the Grand Amusement Co.. 

Chattanooga, and J. Solomon of Independent 

* 

The Magic Screen of 

The Future ... NOW 

Perfect sound transmission 

Elimination of backstage 

Reverberation 

Perfect vision in 

Rows 

Better Side Vision 

Front 

WIL-KIN THEATRE SUPPLY, INC. 

Atlanta, Georgia Chorlotte, North Carolina 

"Everything for the theatre except film" 

Theatres, Chattanooga, were on theriB 

Charles Roebuck, United Artists Tei^ 

representative, said his son Homer, m 

Film Classics booker and now in th i 

a\ 

is being transferred from San Diego 

; ly 

to the naval air station at Jacksonvi 

! 

f 

. . . Milton Cohen, home office repi'jj 

five, was in the UA office. 

Allen Rainwater, UA head bookei 

vacation and trying to catch up v 

Johnny Bachman. brand! 

golf . . . 

ager, checked in from a business 

Miami . Craddock. Florid; 

I 

sentative, was in the local office for 

Ben Hill, publicity dep 

meeting . . . 

of UA. returned from a business trip 

Buford Stiles, U-I Tennes 

York . . . 

resentaive, returned home from Emc 

pital after an operation. 

Jim Frew and Bill Kelley, U-I distrijni 

ager and branch manager, respective 'wi 

to Miami on a business trip . 

. . U-I iri 

. . . Patricia Stone 

tion club threw a party for employes i 01 

Fulton park 

from her honeymoon . . . 

rn 

The U-I Re u 

club now plans a trip to Panama C 1 

. . . Lewis Brooks, former shipper : 

Fox, now is in the armed forces. ' 

Fred Dodson, Paul Wilson, Harry 

and Marvin Doris, all of 20th-Fox, we 

west coast for a sales meeting ... Bo 

has returned to work after four mon 

valescing with a fractured leg . . . Ji 

ton, formerly in the MGM booking 

ment, now is a salesman and will co 

nessee . . . Owen Vaughn has bee 

to the MGM booking department 

served his apprenticeship in the 

City branch. 

Harris Wynn, MGM salesman, just 

from a business trip to Washington . 

Rarey enjoyed her vacation at ho 

A. A. Shubert, RKO exchange operat; 

ager, spent several days in Atlanti 

reunion of his wife's family ... J 

,!0 

district manager's secretary, is on 

week tour of Texas . . . Charlotte W, 

and Florence Crosley went to Plori-.fl 

two-week vacation. 

Catherine Ogle went to Memphis j 

her son. who is in the service 

Burnette, former RKO booker, is 

on leave from Ft. Jackson, S. C • 

^. 

,h 

''' 

. 

Andre has been promoted to sergi.t 

is stationed at Puerto Rico. He forr -ly 

a booker at RKO . 

. . Walter 

Til 1 

; 

i 

president, Republic, paid a flying vii-to 

Doris Dobbs, pi 

local exchange . . . 

booking department, is on vacation, 

Visitors on Filmrow included R. i 

lander. Princess, Lawrenceburg, Te ; 

Williams, Williams circuit, Thomasm, 

Walt Griswold, Lam circuit, Rome, i*;- 

son Scott, Moonlite Drive-In, Tr: 

Clyde Sampler, Duncan Theatres, C ol 

Ga.; Dick Kennedy, Strand, Bir: igl 

Ala.; Mrs. Amy Oldham, Cumberlan Ji 

ment Co., McMinnville, Tenn.; P( 

^ 

Pall Theatres. Vidalia, Ga.; Roy it* 

Mountain, Stone Mountain, and Jii V 

rell, Ritz and Roxy, Commerce. 

Rube Joiner has returned from J J^ 

trip to Alabama, where he appar ly 

more fishing than working . . . 

Fl I 

Tate Theatre. Boaz, Ala., does not wi"a 

a popcorn shortage, since he raises s 

However, Floyd said, due to the dr; ea 

there would be no cotton crop 

" 

ii 

tion of the country. 

BOXOFFICE 

Jul

I 

Wymore 

: , 

have 

I 

. . Latest 

. . Many 

ey V est Institute 

ent Out Theatre 

pV \2:;T, FLA. — Gerald Abreu and 

;i 

taken a ten-year lease on 

M the San Carlos Institute. The 

i receive a rental of $500 a 

additional $100 for the candy 

.III 

.0 II the lobby. At least two Spanu;., 

will be shown each month. 

,i\-'i also agrees to reserve the theai! 

ise of the board of directors on 

,1 111 national holidays and on their 

ni officers day. They further 

iish entertainment for the pub- 

\est free on those days should 

wish. 

ht shows a year will be given 

It of the institute and the chil- 

San Carlos school are to be 

to the theatre once a week. 

improvements are to be made 

iiitary and fire laws observed. 

eating at Florida 

RSBURG — New air-foam Heyifield 

chairs are being installed in 

Theatre and it is expected that 

will be completed this month. 

chairs was set up in the lobby 

[jblic invited to try it out and pass 

n its comfortable qualities. 

irerias Birthday Party 

iONTOMERY, ALA. — The Fairview 

ve-In 11 the Mobile -Selma highway celeted 

it ,s..'cond birthday recently. Flowers 

];jri||»'f 10 the first 500 women attending 

jdii^B^'Sury night, while the first 500 men 

There also was birthday cake for 

41! i^^'' 

has been assigned the 

tble opposite Kirk Douglas in War- 

Big Trees." 

l\ YOU TRIED MIDNIGHT 

k/C SHOWS FOR YOUR 

OLORED PATRONS? 

|( extra money, not only from theatre 

t:ns, but plenty from popcorn and 

i'o a big list ol users who ploy them 

v.hite ions who want the unusual 

up a program of a feature and a 

n-m. about 80 minutes and recommend 

^P?ram every other week. It no exclu- 

( Clored show is in your town, suggest 

^9e i.t a trial. 


P. 0. Box 2451. Memphis, Tenn. 


Harwood & Jackson, Dallas, Tex. 

DIXIE FILMS, INC. 

2'S S. Liberty, New Orleans, La. 

MIAMI 

XX7hen party guests of the Joseph S. Rabins, 

Miami Beach, discovered wedding rings 

in their individual cakes on a recent evening, 

they rightly deduced that wedding bells 

would ring for the Rabins' daughter Lynn, 

and Louis JVolfson II, son of the Mitchell 

Wolf.sons. An early fall ceremony is planned. 

The bride-to-be attended Louisiana State 

university, transferring to the University of 

Miami from which she was graduated. 

Mitchell Wolfson, co-owner of the Wometco 

circuit and WTVJ, was appointed Miami 

chairman for the 175th anniversary of the 

signing of the Declaration of Independence 

(July 4) by Chief Justice Fred M. Vinson 

of the Supreme Court. Invitations are being 

sent to civic, business, labor, veterans, educational, 

religious, fi'aternal and social organizations 

to assist in forming a steering 

committee. 

Fidelity Pictures, which is planning to make 

. . . 

. . 

a film here, is the corporation name of a 

group headed by A. Pam Blumenthal and 

Greg Bautzer Local amusement editors 

report "battle fatigue" from a deluge of westerns 

on local marquees. On columnist suggests 

that this wholesale showing of onetype 

film is partly what is discouraging attendance 

. "La Traviata" was returned to 

the Mayfair Art. It is the film's fourth engagement 

here ... A baby girl arrived at the 

Abe Danches' house. He's a film producer. 

George Hoover, president of Variety Children's 

hospital, was pictured in local newspapers 

thanking Jack Leonard for the $450 

donation, one of a series of monthly gifts 

being given the hospital by patrons of Leonard's 

La Pena restaurant . entry 

in the sweepstakes to bring stage shows to 

Miami is the Olympia Theatre. Executives of 

Florida State Theatres are discussing the idea 

of dispensing with vaudeville and staging recent 

Broadway hits at popular prices, with 

stock company and name casts. 

Abe Feingold, booking representative for 

Loew's in New York, was vacationing in 

Miami Beach . . . Aurora Roche DeLara, wife 

of Dr. N. C. Ostroff of Hollywod, Fla., returned 

from Mexico, where she completed one 

of the three-a-year films her contract calls 

for. She will leave soon for Cuba on another 

film assignment ... A 15-act "Oldtime 

Amatem- Show," with a disk jockey commentator, 

was the Monday night offering of 

Brandt's Flamingo, in addition to the screen 

attraction . . . The Roosevelt is advertising 

for amateur talent for a forthcoming stage 

show. 

Milton Langford, former manager of Florida 

State's the Shores, has now taken over 

at the Paramount in Palm Beach. David O. 

Goyen succeeded him at the Shores. He was 

moved from the Dade. He has a home in 

Miami, a wife and two children, Lynn, 5, and 

David Warren, 2 . . . John Merry, who has 

been assistant to Carl Jamroga at the Beach, 

has now been moved up to manager of the 

Regent. Merry has been with the organization 

for about a year. He is considerably 

intrigued by his new position at the Regent 

where a passerby is just as hkely to be an 

Indian on a horse as a teenager in a jalopy. 

The theatre has quite an Indian patronage 

since it is located near a reservation. Merry 

says musicals and drama don't draw a single 

Indian. They like double features, pre- 

of bang-bang and 

ferably westerns, with lots 

action. They also will patronize any picture 

with animals in it. They arrive in their 

colorful striped costumes, and barefooted. 

The Mitchell Wolfsons have returned from 

a trip to New York on color-television business. 

They plan to leave soon for Milofran, 

their home in Asheville. They daughter 

Frances is home after finishing her sophomore 

year at Oberlin. She will attend the 

University of North Carolina this summer. 

Son Louis will remain here to continue his 

work with television. His younger brother 

Micky will go to Cheley ranch in Estes Park, 

Colo., for the summer . 

members of 

the Miami Art league planned dinner parties 

to precede the opening of "The Titan" at 

the Mayfair Art Theatre. 

Atlanta Stage Group Btoke 

ATLANTA—Penthouse Theatres of Atlanta, 

Inc., filed a petition in bankruptcy in the 

U.S. district court clerk's office here. Assets 

and 

of the company were Usted as $11,277.39 

debts as $23,991.54. The company produced 

a series of plays at the Ansley hotel last 

winter. 

Don't Get Caught Short 

REPLACE OR REPAIR SOUND AND PRO- 

JECTION EQUIPMENT NOW WHILE 

OUR STOCKS ARE COMPLETE. 

UNITED THEATRE SUPPLY CORP. 

110 Franklin St. Tampa, Fla. 

Phone 2-3045 

20 Yean ol Pleasing Boxoffice Attractions 

H. G. AREN SON'S 

ROAD SHOW ATTRACTIONS 

3450 Sclwyn Ave. Phone 40-553 

Charlotte, North Carolina 

KNOXVILLE Scenic studios, 

Inc 

p. O. Box 1029 EnoxviUe. Tenn. 

Contour Curtains -tc Theatre Decorating -K Stage 

and Auditorium Drapes M Murals -K Rigging -K 

Tracks -^ Controls * Wall Fabrics -K lighting 

Most Modern Stage Equipment Studio in America 

For all your theatre needs 

THE QUEEN FEATURE SERVICE, 

19121/2 Morris Avenue 

Birmingham 3, Alabama 

RUBE JOINER 

Independent Booker 

INC.

TV Series to Feature 

Hero of Everglades 

MIAMI—Cameras grind where the roulette 

wheels once whirled. Under the hot lights, in 

a room where bundles of currency were won 

and lost on a whim of the dice, sits a little 

padre in a neat brown cassock. He speaks 

to a tall, broad-shouldered young man in 

tight buckskin pants. "Cut!" shouts Ed Mulloy. 

And another take is in the can in Miami's 

newest and most promising motion picture 

studio—Colonial Inn, once the Gold Coast's 

plushiest gambling palace. 

The enterprise, now of such proportions as 

to merit a Sunday, section B. front page 

headline in the Miami Herald, has Mulloy as 

vice-president, production manager and director 

of Ball Productions Television Films. 

The company is making a bid for a part of 

the TV jackpot. 

Started three years ago, with Fred Frink 

as president, it already has released ten pictures, 

shorts for commercial and TV clients. 

Mulloy and Frink are convinced they've hit on 

the right combination. 

The young man in the buckskin pants is 

Michael Harvey. 32. They're out to make a 

TV hero of him, ranking with the Lone 

Ranger and Hopalong Cassidy—a boyhood 

hero of the Everglades with Indians and 

everything. 

Harvey has appeared in Broadway stage 

plays and several films. His training is 

evident in the scenes of "The Call of the 

Everglades" as played with the padre, Jack 

Ringo, a veteran character actor. "This can't 

miss for the kids," he says of his new role. 

What the hero's name will be for the expected 

big billing hasn't been decided yet. 

ABC THEATRICAL ENT. 

p. O. Box 1345 ATLANTA, GA, 

Periorming the Basic Service of 

BUYING and BOOKING 

For Independent Exhibitors in the Atlanta 

Territory. 

Jacksonville Sub-Oiiice Soon. 

— Phone Alpine 7887 — 

R. ]. (Hap) Barnes Karl (Bud) Chalman 

Albert E. (Al) Rook C. B. (ClUl) Wilson 

Jtfff^^

; ty 

I 

I 

; klahoma 

stale Breaks Up 

ston Interests 

)TON. TEX.—The 16-year-old part- 

Interstate Theatres. Inc., and the 

Istate, operators of eight theatres 

has been broken up in accorwh 

A federal court decree ordering 

aratic vi the two interests. 

«1 

obiitzelle, president of Interstate, 

k Sonny" Martini, president of the 

B i'ganization, revealed that the sep- 

Uon lUeatre interests had been conj 

compliance with the government 

fie Martini organization now owns 

the Martini, Ti-emont, Key and 

S^te.-- 

!ire-, while Interstate controls the 

l>en, Broadway and the new Oleaniln. 

is manager of the Martini Theallohn 

Browning is the Interstate city 

Martini Theatre Enterprises will 

r(nized. Three major stockliolders 

iAnlta Martini, the president's mo- 

Dona ToUe and Mrs. R. E. Oldle>; 

Martini, officers of the corporat. 

E. Oldfield, vice-president; Her- 

Cleinecke jr., secretary, and John 

surer. 

AHOMA CITY 

. . . 

]e\'est" moved out of the Criterion to 

I'uesday evening (12) in the Tower. 

jfiiniultaneously in the former was 

The Plaza did a nice busi- 

êl" . . . 

1 ff Mice and Men" which closed with 

Siy (12) showing "That's My 

Vi sneaked and tradeshown at the 

piMonday night, playing along with 

"Show Boat" was tradej 

g(A?est" . . . 

Tesday night at the Home Theatre 

Bt'ion. The new MGM musical was 

I Oklahoma exhibitors, their wives 

uands. plus a few radio and press 

i>ti\es and other special guests conv,h 

the business. 

City high school grads re- 

' 

ItlD ."icholarship awards to any college 

peity of their choice from the Cooper 

»tn theatre chain. Charles Freeman. 

anager. made the awards in a spe- 

êony . . . Mrs. Bess Wilkie of Harrah 

I ( business . . . Mrs. Marion W. Os- 

Ijrwii'e of a Miami sliowman, and the 

I's iusjhter Stephanie, three and onepoilis. 

visited kin in tlie city, including 

nr Osbornes. Grandpa is branch 

«lor 20th-Fox. Young Osborne joined 

iu the city for the past weekend. 

fcnr Osbornes have gone to Los An- 

\V)K Osborne planned to attend a 

njmteting that opened Monday (11). 

pUned a two-week trip. 

jl Robinson Acquires 

rt Morris, Okla. 

"3, OKLA.—Hugh Robinson, who 

«>in the oil business at Okmulgee the 

O'ears. has taken over operation of 

airheatre here, which he purchased 

|Mior John R. Williams. Mayor Wil- 

«o has operated the Star the last 

Ws, will move to Arizona. 

lin and his wife are moving here 

|01iuUee. 

Pirate Band Decorates Screen Tower 

Of New Oleander Near Galveston 

GALVESTON, TEX. — The new Oleander 

Drive-In, 800-car installation located on a 

25-acre site, has been opened here by Interstate 

Theatres. Featuring tile restrooms, an 

elaborately equipped children's playground, 

hard-surfaced ramps and a large snack bar 

and patio, the Oleander also is equipped with 

in-car speakers and some outstanding qualities. 

The patio is located near the concession 

stand midway in the parking area and chairs 

have attached serving trays. The .snack bar 

is operated cafeteria-style and, in addition 

to sandwiches, ice cream, soft drinks, etc.. 

serves popcorn in the usual form and in a 

new package developed by Interstate. 

The Oleander playground is divided into 

one for very young children and another for 

older youngsters. Equipment includes slides, 

swings, miniature merry-go-rounds and sand 

piles plus seats arranged for parents. 

The Oleander also is equipped with a 

fogging device to eliminate the mosquito 

problem. Tlie parking area is fogged each 

night about one hour before opening. 

The screen tower of the Oleander is decorated 

with a mural, painted by Texas muralist 

H. R. McBride, which depicts the march of 

Jean Lafitte, Gulf of Mexico pirate, and his 

band across Galveston island. 

Through arrangements with the state highway 

department, the Oleander will assist in 

regulating traffic at the theatre with signal 

lights controlled from the manager's office. 

The system keeps traffic at a steady flow, 

particularly at the end of shows. 

Interstate notables concerned with the 

Oleander include, besides Karl Hoblitzelle. 

president, and R. J. O'Donnell. vice-president 

and general manager. Howard Baskin, circuit 

booker; J. Harvey Elder, construction department 

supervisor; James C. Skinner, chief 

of the sound and projection engineering department; 

Ray Willie, assistant to O'Donnell; 

F. O. Starz. general publicity and advertising 

director; Ray Jones, key city booker; 

Torrence Hudgins. assistant to Willie and 

O'Donnell; W. F. O'Donnell. in charge of theatre 

operations; Pat Hudgins. supervisor of 

Foreign Film Wins Top 

Honors by Nose in Dallas 

DALLAS—A foreign picture, "Ways of 

Love"—including the controversial "Miracle" 

of Rossellini—grabbed the individual percentage 

honors of the week but the domestic "On 

the Riviera" and "Tarzan's Peril" were only 

five per cent behind. 


Coronet—Ways of Love (Burstyn) 110 

Majestic—Passage West (Para) 

.'. 

85 

Melba—Soldiers Three (MGM) 90 

Palace—On the Riviera (20th-Fox) 105 

Rialto—Taraon's Peril (RKO) I.IOS 

Louis F. Pavan Dead 

LA GRANGE. TEX.— Louis F. Pavan. 60- 

year-old operator of the Riverside Theatre 

here, died recently. He was a native of Italy. 

Jean Lafitte, Gulf of Mexico pirate 

of olden days, and his pirate band march 

again across Galveston island—this time 

as a mural on the back of the new 

Oleander Drive-In screen tower. The 

colorful mural, measuring about 50 feet 

square, was the work of Texas muralist 

H. R. McBride, whose work is featured in 

many indoor Texas theatres. 

drive-in operations, and John Browning, local 

manager for the circuit. 

In addition to the Oleander, other theatres 

operated here by Interstate include the State, 

Queen and Broadway. Prior to May 30 the 

circuit also was interested in the Martini, 

Key, Tremont and Isle as partners with the 

Martini estate. 

Among the Interstate representatives attending 

the drive-in opening were A. D. Deason, 

Houston; Cecil Burch, Paris; Jerry Wilson, 

Tyler, and James Thorpe, Abilene. Al 

Reynolds, general manager of the Ezell Driveins, 

also attended with several members of 

his staff. 

Manager of the Oleander is 

Maryon Hudgins, 

who began his career as an usher for 

Interstate in Dallas. Since 1940, Hudgins has 

spent several years in Tyler with the circuit 

and more recently was in Breckenridge. He 

came from that city to Galveston to take 

over the Oleander. 

Westerns-Features-Serials 

Tower Pictures Co. 

HAROLD SCHWARZ 

302 S Harwood St. Dallas 1, Texas 

SELL 

Phones C-7357 and R-3998 

YOUR THEATRE PRIVATELY 

Larocst coveraoc in U.S. No "Net" listings. 

Higltest reputation for know-how 

and fair dealing. 30 years experience including 

exhibition. Ask Better Business Buread, 

or our customers. Know your broker. 

ARTHUR LEAK Theotre Speciolists 

3305 Caruth. Dallas, Texas 

Telephones: EM 023S EM 7489 

CONFIDENTIAL CORRESPONDENCE INVITED 

BUFFALO COOLING EQUIPMENT 

lOth Fl., 2nd Unit. Santa Fe Bldg BUFFALO ENGINEERING CO., INC. Dallas. Tex. 

rx June 16, 1951 SW 67

LET US SELL YOUR THEATRE. 

Confidential listings invited. 30 years o( theatre 

management. Your protection. Member Dallas 

Chornber of Commerce. Best oi references 

in the trade. 

SOUTHLAND THEATRE BROKERS 

408 South Haiwood 

JACK SWIGER 

Dallas 1. Texas 

Phone RAndolph 8922 

PAINT UP YOUR THEATREI 

REFINISH YOUR SCREEN! 

Drive-lns! 

DRIVE-IN THEATRE PAINTING 

E. L EVANS & SONS 

THEATRE SEAT INSTALLATION 

2719 Mateui Ave. Dallas, Texas 

E. L. Evans, Jr., FE-002S E. L Evans, Sr., YU.3397 

RCA DRIVE-IN EQUIPMENT 

Southwestern Theatre Equipment Co. 

IN HOUSTON 

IN DALLAS 

2010 lackson Street 

Telephone Prospect 7-3571 

68 

RCA's line of Drive-in Speakers and Junction Boxes 

is so complete there is no need for "shopping 

around." In addition to extra durable, long lasting 

finishes, there are plastic covered junction boxes 

that glow in different colors to add glamour. 

You'll find other outstanding features such as: 

ROADWAY LIGHT . . . enables patrons to see 

where they are driving on ramp areas. 

POST LIGHT . . . makes it easy for patrons to 

guide cars to correct locations. 

CONCESSION SIGNALS . . . two types available. 

REALISTIC SOUND REPRODUCTION . . . 

with the rich tone for which RCA is famous. 

Come in and let us help you select the proper equipment 

for your drive-in, based on our wide experience 

in this particular field. 

1622 Austin 

Telephone Capitol 9906 

'Fori Worth' Is Giv': 

3-Thealre Opening; 

FORT WORTH — Warner 

Bros. If 

Worth" opened at the Worth, HoUywdi 

and Palace theatres Wednesday (13,1 

with elaborate ceremonies and witl'i 

dolph Scott, one of the three stars 

picture, appearing at all three theatrl 

Three hundred cowboys staged a "Pli 

Sweepstakes" in front of the theatn'" 

of Pes. 

riders came from miles around and i i 

representatives of posses from Weat 

' 

ti 

Cleburne, 

Smith, president 

Denton and 

the 

Mesquite. 

Cowtown 

U 

[t 

and chief of detectives for the Fort ( 

police department, was host. Scott wiia 

an honorary commander of the grou 

i 

All horsemen, headed by Scott, a 

through downtown and back to i 

the 

1 

'( 

take over the house 

'he 

e I 

BOXOFFICE Jun 6, 

Theatre for the Roy Bean court presi(''( 

by a six-foot, six-inch judge andi^'f 

Christian university students. All t'l 

wore whiskers grown five weeks in i-it 

The picture is booked into 500 'ij 

western theatres within two weeks, f 

DALLAS 

A. 

Qeorge W. Sullivan has purchased th 

Theatre at Runge, Tex., from R. 

loughby and will 

. . . Seen 

along Filmrow were P. E 

Tech., Lubbock; Jake Webb, Sunset I 

Temple; Lester True, Ellis Drive-In 

hachie; Ross R. Willoughby, Runge, 

Bill Lammert, Crawford, Crawford 

Noret, Sky Vue Drive-In, Lamesa; En 

Twin Falls Drive-In, Wichita Palls; 

son. Fiesta D-In, El Paso, and Mar' 

Larety, Circle Drive-In, Lubbock. 

A group of five judges from Filmri 

on hand at the Longview Country, 

judge the nine beauties in the Ea; 

beauty contest. The judges were B( 

grove, B&B Booking Service: Lero; 

MOM branch manager: Russell Ere 

salesman; Joe Lynne, east Texas i 

for Columbia, and Robert L. Willdi 

resentative for the MCA agency. F 

states 

that the contest was sponsore 

C. of C. and was under the personal i 

of Bill Morrow, who owns the Colonil 

In Theatre in Longview. AnnRameyi^ 

view won the title. 

1! 

Chuck Wagon Barbe;ie 

At Boys Ranch Sundo 

DALLAS — i 

Members, their gue. 

friends of Variety Club Tent 17 h: b 

invited to the annual chuck wagon 'be 

at the Variety Club Boys Ranch at dfi 

Tex., June 17. A large attendance v ur 

by all members and their families id 

Sunday shindig starts at 4 p. m. 

Producer Bill Pine and star Arleei 

of "Passage West," which opened at 

jestic last week (7), were guests at 'W 

attended Variety club meeting : 

Adolphus hotel June 4. In John )wl 

absence, C. A. "Pappy" Dolsen, assist t cl 

barker, officiated. He presented Du, Cli 

division manager of Paramount, a a* 

him to introduce the guests of the e'' ing 

Mi

imE levins Checking 

exis Popcorn Growth 

i- Jim Blevins, Pi-esident of Blevins 

conferred with Stormy Meadows, 

ijet- "ntative. last week before going 

iilahoma 

City. 

expanding our office in Dallas, 

~( cur display rooms, and increasing 

.^locSo ,U)c!oi equipment," stated Blevins, "and 

U out-of-town exhibitors as well as 

le to visit with Stormy and see the 

t when they are in the vicinity of 

;l Itvins is also introducing the new 

Bit -In popcorn box. which permits a 

nri' efficient operation. 

i»ne of the largest individual procesojicorn 

in the country, is experi- 

.vith special seed that will enable 

my to grow popcorn in Texas pro- 

;; Jim Blevins will be in Texas every 

heck closely on the experimental 

pcorn rcwth this year, with the plan of 

ûbstantial Texas acreage of poptiit^B 

b2. Possible locations for this acre- 

(Ê 5 

ii;^B^ not been disclosed. 

(owlsy United Theatres 

-ams Directors, Officers 

L)ALL3--The board of directors of Row- 

•Jlnid Theatres, Inc., following the re- 

Boii last week, consists of E. H. Row- 

H. Rowley and F. M. Dowd of 

^-sd George P. Skouras of New York. 

^DViley is president of the new Rowi\i 

Theatres, John H. Rowley, vice- 

ând secretary; George P. Skouras, 

dent; F. M. Dowd, treasurer; C. V. 

[alias, vice-president and general 

and L. M. Rice, Dallas, general 

ettv& Patty Take Over 

lax.'heatre in Okarche 

adgi 

HE, OKLA. -- W. Ross Petty and 

ty are the new owners of the Max 

ere. They are remodeling the house 

itfig dow^n new rugs and installing a 

n. 

:ai^ manager of the Harmony Theaind 

Springs, Okla.. for some time 

to well known at Dent in this area. 

Ben in the business for 

Beauty Contest 

many years. 

ifffcORE, TEX.—Buddy Harris and Wal- 

.^Wthall, Dallas theatremen, and the 

-ei' of the local Junior Chamber of 

^ne.B were judges in a bathing beauty 

.Pcnirteen girls, most of whom were 

tol the famed Kilgore Junior college 

».es, competed for the right to repfts 

city in the Texas finals at New 

W in August. 

ih Gets New Neon Sign 

>AW, OKLA,—Mr. and Mrs. Carl 

lave installed a new neon sign on 

uee of the new Sequoyah Theatre. 

''1 

Sequoyah" in the sign extends 

building to the front tip of the 

ar.d flashes alternately on and off 

" 

green neon. 

"P.\SSAGE WEST" VISITOR—While in Oklahoma City in behalf of "Passage 

West," John Payne dropped into Tent 22 Variety quarters atop the Black hotel to 

attend the Theatre Owners of Oklahoma board of directors luncheon. He is shown, 

left to right, with Charles Freeman, TOO director and city manager for Cooper 

Foundation; E. R. "Red" Slocum, El Reno, new TOO board chairman; Payne, and 

Morris Loewenstein, TOO president. 

Drive-In Hillbilly Show 

Gets Good Dallas Start 

DALLAS—Herald "Cuz" Goodman and 

Robert "Georgia Slim" Rutland got off to a 

good start with their Hillbilly Circus amateur 

night at the Big D Drive-In here. Many 

contestants were entered and the show moved 

aloKg rapidly. Dancing, singing and playing 

acts were entered. 

Goodman was emcee and Rutland with his 

violin kept up a lively pace. All weekly winners 

will appear June 16 in the finals. 

Goodman was enthusiastic and said that 

audience response was gratifying. "We had 

an offer of a truck to serve as stage and 

another gentleman offered special sound 

equipment which has been used on many 

political campaigns and capable of covering 

large crowds," he said. "The applause 

by the use of horns was so enthusiastic that 

we had a number of telephone calls commenting 

about it." 

That's Not 'The Thing 

—It's Just 'Television' 

TULSA—Mrs. W. C. Franklin, a housewife 

of this city, won the $50 first prize offered by 

the Ritz Theatre for the best description of 

"The Thing" from the first clue published in 

a theatre-newspaper tie-up on the RKO release. 

Her letter said, "It is a mental octopuslike 

motor with capsules containing germs in 

Motor warm enough to melt 

each tentacle . . . 

ice and diffuse germs for their deadly work." 

H. C. Cox Shifts to Yoakum 

YOAKUM, TEX.—H. C. Cox, an employee 

of the Long Theatre Co. in Edna for several 

years, has arrived here to manage the Sunset 

Drive-In Theatre. Cox was appointed by 

Charles J. McCarty, city manager for Long. 

Modernization Finished 

ALTO, TEX.—The entire front of the 

Alto Theatre has been repaired and painted, 

new projection equipment installed and other 

modernization effected in order to improve 

this city's only theatre. 

Oklahoma City Auditorium 

Shows Unique 1950 Record 

OKLAHOMA CITY—The city's Municipal 

auditorium is one of the very few to show a 

profit this year, according to Dee Fuller, manager, 

who has compiled a report for the International 

Auditorium Managers' Ass'n convention, 

due to open Jime 15 in Quebec, Canada. 

Fuller is attending. 

It was Fuller's first year as auditorium 

manager here, having been in theatre business 

previously. He was manager of the Criterion. 

During the past year, the auditorium was 

able to post a $2,000 cash profit and add 

$80,000 in capital improvements, a total of 

$82,000 for the year. 

Show events staged in the building during 

the past year totaled 268. Total attendance 

at the events ran upward of 275,000, but more 

than one million persons visited the building 

some time during the year. 

Basing his figures on the average $26 spent 

daily by convention-goers. Fuller estimated 

$15,000,000 in potential business was brought 

to the city during the past year by auditorium 

events. 

Mouth Organ Players Vie 

McKINNEY, TEX.—Manager Roy Brockman 

staged a big harmonica contest at the 

Pope Theatre in which many of the most 

celebrated "mouth organ" players of the city 

and county took part. 

WE HAVE IT ! M 

Single Bill Headline Features 

! 

Double Bill Features — Westerns 

Serials — Shorts — Unusual Rood 

Show Attractions 

(JOHN) n (O. K.) 

J ENKINS & DOURGEOIS 

ASTOR PICTURES COMPANY 

Harwood and Jackson Sis. PRospecl 2408 

DALLAS 1. TEXAS 

MEMPHIS: 408 So. Second St. 

NEW ORLEANS: 218 S. Liberty St. 

•lorcE 

June 16, 1951 

69

. . Also 

— 

> 

^, 1 

i 

CHICAGO. ILLINOIS 1327 S. Wabosk A.e. 

NEW YORK, N. Y. 630 NÂ Ar 

I 

QUICK 

sniyia I 

QUALrrr 

WORK I 

Jam-Pack Your Theatre with 

FREE EXCITING 

IDEAS 

. . . at no effort and no cost to you 

Read program below.. then get full details 

^ "Olde Country Store Nite" 

Today's most popular "give-away" program 

with baskets of groceries, hams, 

bacon and poultry. Even "live babies." 

Remember, all at no cost to you. 

^ 1951 Cars 

New. shiny, streamlined. Free to delighted 

patrons. Remember, alt at no cost 

to yon. 

-^ Nationally-Fonious Cooking 

Schools 

At early morning show . . . Free refrigerators. 

Remember, all at no cost to you. 

^ Kiddies' Carnival 

Free every Saturday some 253 keenlywanted 

prizes. Include bicycles, ranger 

wagons, life-size dolls, etc. Remember, all 

at no cost to you. 

^ Adults' Jubilee 

Six marvelous gifts to adults , . . like 

Rogers silverware, watches, radio. Grand 

Prize: Refrigerator or T.V. Remember, all 

at no cost to you. 

KING FILMS OF TEXAS, INC. 

2013 '2 Young Street, Dallas. Texas 

Sfmjm i^ SAN ANTONIO 

\Tisitors at Clasa-Mohme included Noe Barrera. 

16mm exhibitor in Los Garza and 

Fronton in the Rio Grande city area: Edwin 

Harris, who is converting his Tropic Theatre 

at Elsa, Tex., into a fulltime Mexican house: 

Nicolas Cantu, Fox Theatre. Encino, and 

Paul Poag. well-known exhibitor of Del Rio. 

who is just out of the Nix hospital. San 

Antonio . . . Jim Cook, manager of the 

Zaragoza, Taft, Tex., was in to book a strong 

Mexican film for the Hit Parade week sponsored 

by the Long Theatres the first week of 

June each year. 

. . . Fred Lowery. 

.\ustiii news items: "Father's Little Dividend" 

was held over for several days at 

the Paramount Theatre 

Funnyman Ish Kabibble, Singer Mike Douglas 

and Catherine Toomey, star of radio, 

stage and television, appeared in person on 

a six-act program at the City Coliseum Monday 

night. Top price was S1.50 . . . General 

Douglas MacArthur was booked to appear 

at the state capital June 13 to address a 

joint session of the Texas legislature. 

Cowtovraotes from Fort Worth: Just flew 

into Big D on the Flying Eagle via T&P and 

my first trip to this north Texas metropolis 

was well-rewarded. Over at the Interstate 

city office I met Jo Chapin, secretary to city 

manager Frank Weatherford. By the way, 

this looker is getting married next month to 

some lucky Texan . met Jack Gordon, 

Amusement editor on the Press, one of 

the finest constructive forces in the community. 

Jack greets a fellow away from home 

with mucho gusto, and makes him want to 

come back to Cowtown real soon. 

Talbot Man Heads Drive 

TLTSA—Ralph DrewTy of the Talbot Theatres 

served as city chairman for the cerebral 

palsy campaign. Under his chairmanship, 

"wishing wells" were installed in stores and 

pubUc places and short subjects on the disease 

were shown in all local theatres. 

^ 

For 

Best ; 

Boxoffici 

Report' 

on 

Exploitati' 

Picture:; 

Wire - Phone - Write 

0. F. "Mac" McCROSI 

MACK ENTERPRIS 

706 W. Grand 

Oklahoma City, Oklo| 

Sound cars, direct moil. 

campaign and floshy lo' 

displays avoiloble for e 

attraction. 

• MACHINE FOLD 

• ROLL, SINGLE-DUPLEX 

• RESERVED SEAT 

• BOOK STRIP 

THEATER GIFT COUPON BOO 

SEASON PASSES — ONE TIME COM 

A-&eu*AeY— 

SOUTHWEST TICKET & COUPON 

2110 CORINTH ST. -d 7185 • DAllA 

SUPERIOR 

GRIGGS CHAIRS 

Comfort in 

it 

Once having Motiographs, a theatreman 

never buys any other projector . . . actually 

becomes hostile when anyone suggests that he 

change. What can you do with people like that? Thinking 

over, Motiographs must be quite satisfactory. 

W. R. HOWELL 

Theatre Supplies & Equipment 

12 South Wolker Ave. Phone 3-1961 Oklahoma City 4, Okla. 

Comfort — the minute 

they're occupiedl 

Their Beauty sparkles! 

Superior construction 

gives years of service. 

70 BOXOFFICE June ie»

'[Ilftis ll: Allied Asks 

^]hkgo Tax Repeal 

CH 

ppei 

pel 

oun< 

I ten 

ent, 

ilghl 

lean 

e 

O—Allied Theatres of Illinois is 

CO the city to abolish the current 

t theatre tax as a measure to 

substantially dwindling theatre 

here. Jack Kirsch. Allied presis 

out that theatre closings which 

iw unless business perks up would 

eater loss in tax revenue to the 

:he tax take from theatre admis- 

^ estimated that returns from the 

i 

r cent admission tax net the city 

S90.000 a month. 

writing it appeared unlikely that 

would be granted. 

>cnfordsville Drive-In 

Dpas for Second Season 

I'DRDSVILLE. IND.—Mr. and Mrs. 

Ik managers of the C'ville Drive-In 

li. the Lebanon road, staged a grand 

I for the summer season recently. 

[jrovements have been added for the 

fecond year of operation. 

|patio has been built in front of the 

stand, with chairs tor the patrons 

|iih to leave their cars. Plate glass 

blocks now surround the conceswhich 

has been finished in knotty 

the reopening, the Cooks got a 

ing of "The Flying Missile" in the 

Uyf=ville Drive-In 

Joldlo 

Bloomer Bros. 

::\t:lle. ark. — Pete Robertson 

•-he Skyline Drive-In Theatre on 

fi-!hway 61 to Westley and Tom 

of Belleville, 111., who took over 

unmediately. The new owners an- 

I plans to renovate the theatre and 

1 about the middle of June. 

iDomer brothers, who operate several 

li.'i Illinois and Indiana, planned to 

new screen and ticket office, new 

IP 5, install a changeable electric sign 

|iii a new sound system. Plans also 

playground complete with electric 

V 

said. 

Tost Is Nconed Head 

)no-AA K. C. Branch 

"VOOD—H. L. Frost. MGM circuit 

Irager in Milwaukee and Chicago 

1 

1 

ast ten years, has been named 

-Allied Artists branch manager in 

|3 ty by Harold Wirthwein, western 

i:-ger. 

viiose appointment will become efue 

18. will replace T. R. Thompson, 

le signed. 

ird Cantor Dies 

h'APOLIS—Leonard Cantor, 35, died 

III 16 here recently. He had lived in 

Id is 15 years and was associated 

1 

^ rothers Joseph and Morris in the 

5f the Cantor Amusements Corp., 

fi theatres and a skating rink here, 

nember of the Variety Club of In- 

-^SK- 

CONGRATLT.ATES WINNER — Mortimer 

Berman, left, manager of the Great 

States Orpheum Theatre, Springfield, 

III., congratulates contest winner Walter 

G. Eddington, who received an all-expense 

vacation to Tucson in conjunction 

with a contest conducted when "The 

Furies" bowed in to the local theatre. 

Berman also received a similar week's 

vacation. 

Fox Midwesi Showmen 

Plan Rhoden Weeks 

ST. LOUIS—Plans for the St. Louis territory's 

full participation in the Fox Midwest 

Amusement Corp. annual Rhoden weeks campaign, 

the first two weeks in July, were discussed 

at a gathering of managers and assistants 

at the Sheraton Hotel, when President 

Elmer C. Rhoden and other executives 

from the Kansas City headquarters were in 

attendance. 

At the all-day gathering, each of the managers 

outlined plans he had prepared for the 

two-week business -getting drive. Senn Lawler, 

director of public relations and advertising 

for the circuit, and Frank Bamford. director 

of the concessions department, were 

among the speakers. Also here from Kansas 

City was Ralph Adams, film buyer. 

Others in attendance were John Meinardi, 

St. Louis district manager, and Russell Mortensen, 

district booker, both of St. Louis; 

Phil HiU, Belleville: Richard L. Wright, Benton; 

Glenn Carroll. Cape Girardeau; Glenn 

Boner, city manager, and Clyde Pattson. assistant 

manager, CentraUa: Earl Mitchell, 

Christopher; Ermas Aired, Du Quoin; B. M. 

Montee, city manager, and E. J. Barton, manager. 

Times, Jacksonville; Al Spargur, 

Marion; H. M. Burnett, city manager, Leon 

Koch, manager of the Stadium, and J. 

Walker, manager of the Plaza, all Mount 

Vernon; William Souttar. Springfield; E. J. 

DeSilva, city manager, and Don WUliams, 

manager, Roxy. West Frankfort. 

Effinghcmi House Closed 

EFFINGHAM, ILL.—The Effingham Theatre, 

a 1.000-seater unit of the FYisina Amusement 

Co., Springfield, closed for the summer 

recently. John Sturm, resident manager for 

the circuit, said that the 750-seat Heart and 

the Rustic Starlite Drive-In. 450 cars, will 

provide sufficient motion picture entertainment 

for the people of Effingham. Both are 

owned by the Frisina interests. 

N. N. Bernstein Closes 

His Four Theatres 

ELKHART. IND.—The State Theatre here 

and three others owned by Elkhart State Theatre 

Co., Inc., of which N. N. Bernstein of 

Hammond is principal stockholder, closed 

May 26 with no plans for reopening. The 

other houses are in Hammond, Ind., and 

Waukegan and Harvey, 111. Bernstein, who 

also holds interests in other theatres, is the 

owner of all four theatres, which he shut 

down in one weekend. 

The closings were announced by Ralph 

Thorsen of Hammond, attorney for the Elkhart 

company. The closings followed a year 

and a half of losing money and "there was 

no point of continuing the losses," Thorsen 

stated. Speaking for Bernstein, Thorsen said 

the losses were attributed primarily to competition 

from drive-in theatres and television. 

Thorsen estimated that Bernstein had lost 

between $55,000 and S70,000 trying to keep 

the four theatres running. "Closing of movie 

theatres is a trend of the day because of TV 

and drive-ins," the attorney said, adding 

that 3,000 free passes to Bernstein's theatre 

in Hammond had been distributed six weeks 

ago in an effort to stimulate attendance. Less 

than 2 per cent of them had been used. 

The State here was said by Thorsen to have 

been a losing proposition since it began first 

run pictures 18 months ago. It had previously 

been unprofitable with subsequent runs, 

he continued. "We will try to do everything 

possible to help the owner of the building," 

he said. The State was built in 1940 and 

opened that August. It has always been 

operated by Bernstein. 

The manager of the local theatre, William 

Miller of Elkhart, is also general manager 

of all four houses in the chain. No public 

announcement was made before the theatre 

w-as 

closed. 

Jackson Park at Chicago 

Back to Normal Prices 

CHICAGO—Despite the fact that the Jackson 

Park Theatre will raise its prices back 

to normal this week, the move does not preclude 

an end to the three-week-old price cut 

war here. 

Balaban & Katz officials said that its 

Tower and Southtown theatres, now running 

at 33 and 42 cents top, will continue until 

price cutting has had a "fair trial." The 

circuit's theatres, despite the tariff reduction, 

still are losing B&K an estimated $5,000 to 

36,000 weekly. 

The Jackson Park rollback, however, is 

expected to cue the Engelwood, Linden and 

Empress theatres back to regular admission 

prices. 

Virginia Seguin Named 

Chicago Tent Manager 

CHICAGO — Virginia M. Seguin, former 

publicist for 20th-Fox here, has been named 

manager of the Variety Club of Illinois. She 

will assume her new duties next Monday 

1 18 1, succeeding Jonas Perlberg, who has 

resigned. Well known in film circles. Mrs. 

Seguin is the wife of Ed Seguin. public relations 

manager of the Chicago Theatre here. 

OJÔlcE ;: June 16, 1951 71

. . William 

ST . 

LOUIS 

pxhibitors seen on the Row during the week 

included Forrest Pirtle, Jerseyville, Loren 

Cluster, Salem; Mrs, Edith Pauls, Grafton; 

Russell Armentrout and Roger Moyer, Louisiana; 

Otto Ingerwersen, Montgomery City; 

Mrs. C. G. Redford, Auburn; Dick Fisher, 

Willow Springs; John Giachetto and Rani 

Padrucci, Springfield; Paul Schroeder, Lebanon; 

Herman Tanner, Vandalia; Wayne 

Smith, Herrin; Dick Wade, Griggsville; Walter 

Kirkham, Kansas City, and Bill Griffin, 

booker-buyer, Rodgers Theatres, Cairo. 

. . 

Hall Walsh, district manager of Warner 

Bros., was in Kansas City and Des Moines 

the past week . 

Amos Leonard joined the 

local AVarner sales staff June 11, filling 

the vacancy caused by the recent transfer of 

Harry Decker of Chicago. Leonard at one 

time was a salesman in this ten-itory for 

Paramount and also was with Selznick. He 

worked In the Buffalo and Syracuse territories 

also . . . Jack Harris, Warner salesman, 

starts his two-week vacation on June 18 and 

plans a trip to Boston. 

"A French Scandal," current at S'Renco's 

Art Theatre, has been described as the 

"Frenchiest" of the numerous film comedies 

to find their way to this country from France 

Traubel of Embro Popcorn Co., 

St. Louis, recently was elected chairman of 

the Popcorn Processors Ass'n at a meeting 

held in Chicago . . . Philip Smith, president 

of Smith Management Co., Boston, and of 

Midwest Drive-In Theatres, entered Beth 

Israel hospital, Boston, for a gall bladder 

operation. 

Ethan A. H. Shepley, who served on the 

AAA arbitration panel in some of the local 

motion picture trade cases, has been elected 

a dii-ector of the Episcopal Church Foundation 

. . . Department store sales in St. Louis 

iW 

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This pacicaoe brouiht good resulU in many Orive-lns 

last year. Tlie new items this year are: $250.00 

diamond ring. $150.00 Washing Machiie. $100.00 

Diamond Studded Bcnrus Watch, $189.50 Quality 

Television Set and 27 other items^ 

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Will increase your business by bringing in more cars, 


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2300 Payne Avenue, Cleveland, Ohio • CHcrry 1-7559 

CARPET?

: business 

1 

C.'Y, 

. . Jack 

. . The 

tain 

Anger Grosses 

(1 Chicago Bow 

1(1(3 Q_Loop first run business looked 

jwhat with the world premiere of 

oci Story" sparked by personal apof 

stars on the stage to give the 

I 

a fair gross. The Oriental, with 

ngel" and stage revue headed by 

aen, had a good week. 


Hollywood Story (U-I), plus stage 

Jong ihe Great Divide (WB); Bowery 

(Mono) 110 

ft 

uHall Angel (20th-Fox), plus stage show. 120 

jâled ^ 

Cargo (RKO), The Painted Hills 

Apache Drums (U- When the 

.100 

Bode (Col) 95 

-Appointment With Danger (Para); 

Brother (UA), 2nd wk 100 

Bsl^—The Bullfighter and the Lady 

illelle Le Grand (Rep), 2nd wk 95 

Vhûse—Ol Men and Music (20th-Fox), 

kwhide (20th-Fox), 3rd 105 

fajes of Hoffmann (Lopert), 7th wk Good 

f 

wk 

105 

Broke!' Noses Out Other 

Mj pition in Indianapolis 

iIN.ÔLIS—Some improvement was 

at first run houses last 

Kjat jeWs reported the top gross, while 

tSeij ii(ina and the Circle both had good 

mm 

L (ven a move-over at Keith's was betiiitii^pa 

average. 

i:an Get It for You Wholesale (20thalion 

Dollar Pursuit (Rep) 110 

a->n the Riviera (20th-Fox),- A Kiss for 

teU.-\) 

-HO 

-Iwhide (20lh-Fox); He's a Cockeyed 

di'lCil) 90 

„, |-,o lor Brokel (MGM); When the Redskins 

iVif for 120 

' ' nfCodet (U-I); Double Crossbones (U-I) 90 

-I: 

m ^ I ajors File Actions 

'"âist Wisconsin Firm 

'IlIOR, WIS.—Six major companies. 

sfc 

, It, Warner Bros., Loew's, 20th Cen- 

joie 

ii^ 

teres i 

iijiffi 

tlie» 

ectedlt 

*ic! 

;* 

B.® 

't. Universal and RKO, have filed 

at percentage actions in federal court 

aiinst Sheldon M. Grings and two 

ti,- 

corporations. 

8 leatres named in the complaints: 

w>d Theatre and Stardusk Highway 

-I Eau Claire, Wis., and the Stardusk 

Î Superior. 

lltdays Open Crescent 

IR)NVILLE, MO.—The Crescent ThehEbeen 

opened under the management 

i- nd Mrs. R. C. Holladay of Spring- 

!)lladay is associated with the Bond 

0. at Springfield and the family is 

Oil' its residence in that city. 

cw*|l5lT ACTION YOU WANT? 

^'f more theatres 

ffi in the areas in 

utither mediums 

'multiple service. 

BUCK 

Bl 

ID Pence Bldg.. 

"1 polls 2, Minn. 

iWCOPELAND 

tli(l«1 

I" yandotte. 

blelS 

Mo. 

mmi THEATRE 

are sold through our 

which we operote than 


HABRY SAVEREIDE 


Des Moines 9. Iowa 

HARRY BUCK 



BROKERS 

^mV1'_^ 'elusive Theatre Brokers in America 

MILWAUKEE 

T^ Marcus, Warner Bros, manager, hosted the 

"Look Forward" showings at the Alhambra. 

Exhibitors were served buffet 

lunches between pictures . Harry Schlar, 

. . 

Paramount salesman, will leave that company 

for a similar post at Metro. Date of 

the change has not yet been announced . . . 

Al Yahnke, United Artists booker, has been 

conducting an extensive telephone campaign 

to secure playdates on his company's product. 

Dave Goldman, XJ-I manager, has added 

William Schwartz, former office manager at 

MGM here . O'Laughlin. district 

manager for United Artists, was in for confabs 

with Joe Imhof, branch manager . . . 

Booking on Pilmrow were Ralph Green, 

Racine Outdoor: Spyro Pappas, Walworth; 

Fontas Georgiades, Badger Outdoor Theatres; 

John McKay, Pewaukee; Russ Leddy, Green 

Bay, and Fred Leinhardt, New Glarus. 

. . . 

Oldtimer visiting on Filmrow was Art Sontag. 

Art was a salesman for Metro several 

years ago and later acquired his own theatre 

at Brillion. He recently left the industry entirely 

to go into the grain and feed business 

in his home town of Chilton, Wis. . . . James 

Kavalari is now buying and booking film for 

his Mars. Virginia Stewart, who formerly 

managed the house for him, resigned 

Fred Buerki, operator of the Union Tlieatre 

at the University of Wisconsin in Madison, 

was in lining up product for his house. 

Irene Preston, AITO of Wisconsin secretary, 

spent two days in Wausau for the regional 

Mai Brodersen, Columbia 

meeting held there . . . 

booker, was formerly an avid bowler 

but has given up rolling the bakelite ball 

. . . The Telenews had the SRO sign hanging 

out on shopping night last Thursday. 

This called for celebration as packed houses 

have been rare downtown since the street 

was torn up for repaving . Fox Garfield, 

north side de luxe house, is using spot 

advertising on television to plug June as a 

'special movie month.' 

Ken Siem, UA booker, keeps promising to 

get his red Oldsmobile washed ... A beauti- 

. . . 

ful new glass front has been added to his 

exchange building by Benny Benjamin, 

Andy 

Screen Guild franchise holder 

Kenny is back in the Warner Theatre fold 

after several years' absence. Andy left Warner 

to buy and book for Standard Theatres three 

years ago. He resigned from Standard when 

the Gamble interests took over the chain. 

The Fox Wisconsin Amusement Co. is distributing 

free passes to workers at several industrial 

plants here. The passes are good 

for two, Mondays through Fridays until 

August 31. Tliey are honored at all Fox 

houses except the first run downtown spots 

. . . Mrs. Delia Langheinrich, owner and operator 

of the Burleigh, was late for work last 

Sunday. Her excuse? She went to church. 

Licking, Mo., Theatre Opens 

LICKING, MO.—The new 350-seat theatre 

here has been opened by L. H. Pettit 

of Ava, Mo., who has operated the 200-seat 

Licking here for several years. 

Director Michael Curtiz has begun a series 

of Technicolor tests to fill the principal roles 

in Warners' "The Will Rogers Story." 

800 Persons Expected 

At Colosseum Party 

CHICAGO—Harold Zeltner, president of 

Lege 15 of the Colo.sseuin of Motion Picture 

Salesmen, said more than 800 guests are expected 

to attend the first annual dinnerdance 

to be held in the Terrace room of the 

Morrison hotel Saturday (30) at 6 p. m. 

Lou Breese's orchestra will furnish the 

music and entertainment and, as a special 

treat, outstanding Hollywood per.sonalities, 

TV and night club stars will appear. Proceeds 

will go to the salesmen's welfare fund. 

Gillespie Lyric to lose 

GILLESPIE, ILL.—The 750-seat Lyric, a 

unit 

at*m^m 

of the Frisina Amusement Co. of Springfield, 

will be closed June 16 indefinitely. 

QUICK 

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NEW YORK, N. Y. 630 Ninth Ayenue 

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it 

[00 

piCE :: June 16, 1951 

liL 

73

. . . Herman 

. . George 

. . The 

. . Ben 

. . 

. . . 

Charles 

\ 

J 

: 

Midcentral Allied Ends 

Series of Film Clinics 

ST. LOUIS—The series of six regional 

meetings and film clinics of Midcentral Allied 

Independent Theatre Owners ended with 

meetings at Rolla Monday (11); at the Mark 

Twain hotel, Hannibal, and at the Pere 

Marquette hotel, Peoria, Wednesday (13). 

In addition to the film clinic^, other matters 

of interest to independent theatre owners, 

such as Allied Caravan, were discussed at the 

gatherings. 

Al Myrick. president, and Leo Wolcott, 

chairman of the board of Allied of Iowa-Nebraska, 

acted as moderators for the clinics. 

Yorkville Opens Again 

YORKVILLE, ILL.—This community once 

again had motion picture entertainment 

available when Mr. and Mrs. David D. Orr 

re-opened the Yorkville Theatre on Memorial 

day. Orr has been in the theatre business 

all his life and is normally a projectionist in 

the Joliet area. He will be assisted by his 

brother-in-law and sister. Mayor and Mrs. 

Charles W. Dyas of the Earlville Theatre. 

SPRINGFIELD 

/êorge Kerasotes, general manager, Kerasotes 

Theatres, Is recovering ;after a 

severe stomach ulcer attack at St. John's 

hospital . . . William Souttar, manager of 

the Fox Lincoln Theatre, has launched a 

Hopalong Cassidy club for children's Saturday 

morning shows. Tlie club is sponsored by 

a local bakery, dairy and soft drink dealer, 

with free admission for all youngsters. 

Chris Bendsen, 42, owner of the C. Bendsen 

Sign Co., Decatur, 111., manufacturer of 

theatre fronts, signs and marquees, died at 

his home in Decatur recently after a lingering 

illness. His firm was widely known 

throughout the midwest . . . John Kerasotes, 

manager of the Senate, got top-notch publicity 

on "Go for Broke!" when he and MGM 

publicist, Al Golin, managed to interest 

Sherwood Dixon. Illinois lieutenant gover- 

Dixon was a battalion com- 

nor, in the film. 

mander in the 442nd regimental team, featured 

in the film, while it received its training 

in the States. 

THE^WKE EQUIPMENT 

442 NORTH ILLINOIS STREET 

INDIANAPOLIS 

INDIANA 

'£oe>i4ftki*uf, Ijon. tUm *Jkeai>i»" 

THEATRE CHAIRS? 

JOE HORNSTEIN INC. 

3330 Olive 

74 

has it. 

LUcas 2710 St. Louis 

CHICAGO 

. . . 

T ouise and Dick Felix (he is the Essaness 

publicist) became parents of a baby boy 

"Love Affair," the film which starred 

Irene Dunne and Charles Boyer several years 

ago, has been going nicely at the Carnegie 

Theatre . Sidney, director of "Show 

Boat," stopped en route to New York. 

. . 

Hanli Porter resigned as U-I salesman at 

Milwaukee and returned here. He will disclose 

another connection shortly . . . Grace 

Parnell, RKO Theatres office staffer, was at 

Wesley Memorial hospital Great States 

closed the Rialto in Joliet 

. 

and put the Kee 

in Kewanee on a weekend only schedule . 

Paul Tungate, manager of the May Theatre, 

married Joan C. Idwell. 

J. Arthur Rank, the British motion pic- 

. . . Eddie 

ture leader, conferred with C. H. Percy, Bell 

& Howell president, then left for Hollywood 

Olsen, DeVry export manager, 

was on a trip through Canada 

Silverman, Essaness, returned from a California 

sojourn . . . Burtus Bishop, MGM division 

manager back from a swing around 

the central states exchanges, reports business 

has been holding its own. 

. . . 

. . . Several 

Ray E. Moon, division manager; Tom Gilliam, 

local manager, and A. M. Van Dyke, 

local sales head, left for the Los Angeles 

convention of 20th-Fox Ted Weber, 

WGN-TV, went to Hollywood to seek films 

for the Chicago Tribune video station . . 

Doc Bamford, MGM district manager, returned 

. 

from a Florida vacation 

theatres on the west side have started triple 

features and dinnerware giveaways. 

. 

. . . 

The Chicago lege of the Colosseum of Motion 

Picture Salesmen will stage a dance 

at the Morrison hotel June 30 to raise money 

for the welfare fund . La Grange recreation 

commi-ssion is conducting a marble 

tournament at the 66 Drive-In every Saturday 

morning through June, and the youngsters 

are going for them in a big way . . . 

Ben Katz, U-I publicist who has been ill, is 

on the job again Eisenberg has 

closed the Paulina and Banner theatres for 

the summer Sam Levinsohn was in 

Minneapolis on business. 

Allied also will sponsor a half-hour radio 

show aimed at boosting theatre attendance. 

The show will be aired over WCFL, the Chicago 

Federation of Labor station in the American 

Furniture Mart building from 1 to 1:30 

p. m. daily, with Sam Lessner, film critic of 

the Chicago Daily News, providing commentary 

on film reviews. A contest type program 

format will be used, to attract listener 

interest. 

Monticello Juggles Hours 

MONTICELLO, IND.—The management of 

the Lakes Theatre has instituted new summer 

season opening times, with the boxoffice 

now opening at 7 p. m. instead of 6:45 and 

the show starting at 7:15. 

Shutter St. Louis Carver 

ST. LOUIS—The Carver Theatre, owned 

by Charles Goldman, Julius Leventhal and 

Tommy Tobin, was closed indefinitely. It 

probably will open again in September. 

m. 

n 

[ 

1 

the prices, :lu( 

- 

'e 

Four-Screen, Starlite, Double, 66, Tw|^j| 

FINLAY, ILL.—The 300-seat OkajcT 

' 

. . . Rosemond Parliament, assistan'os 

at RKO, resigned to become secretar;tc 

renovation and installation of new at 

Wells. Fort Wayne; Pete Mailers 1,^ 

Jury Investigates \ 

Prices at Drive-In! 

CHICAGO—The federal grand j! 

begun investigating alleged price f 

g 

11 Chicago area drive-ins. Justice dej 

attorneys are directing the 

,' 

inquirjiit] 

view to possible action under the ;it] 

law. 

The theatres are reported to hi i 

making same admission 

80 cents for adults. Subpenas have be s 

for records back to Jan. 1, 1950, inclU'g 

price agreements as well as contrE 

j 

major distributors furnishing film 

The theatres include Sky-Hi, Nortl 

Air, Route 41 and ABC. 

Finlay. 111-. Okaw to Reopen J 

tre, which was closed June 3 to per 'j; ( 

er J. F. Janssen to take his annual vci 

trip to California, will reopen June 

INDIANAPm 

"Prueman T. Rembusch, head of rie 

Indiana, attended a meeting in:|.7 

to determine the date for the fall c ei 

of the Indiana Allied group in to as 

Clickner of Midwes' li 

Supply attended a district meeting '^ôj 

• 

tors in Cincinnati. ii 

The Fountain Square Theatre ei 

asking a 14-day clearance after ;r 

first run houses instead of the ije; 

days . . . Mrs. Joseph Bohn, bookei 

. 

art Pictures, is in the east visiting ': 

Herndon of Affiliated Theatres .i, 

Whalen has joined United Artists . 

Geloff. manager's secretary at Colfiis 

Neil Wylde were married June 10. o 

, 

K 

The Strand at Kendalville, opera t 

Hudson circuit. Richmond, reopCji 

Visitors seen on Filmrow: Al Bv.er 

Akron. Mailers circuit. Fort Wayi,-/ 

Clark. Vonderschmitt circuit. Bk ir 

A. Richey, Alhambra, Knightstct^ ; 

Pîkos, Diana. Tipton, and WilliaaÎa 

Rembusch circuit, Franklin. 

John Barrymore jr. and Preston st 

stars in United Artists' "The Big 1,W 

:.u 

RCA COMPLETE mi 

EQUIPMEH 

MID-WEST THEA H 

SUPPLY COMPANY 

I 

Brenkerl Projection Equipment— ^ 

Suited for Drive-In Theatres 

448 North Illinois St. 

Riley - 5655. Indianap'i 

Twenty-four hour serv 

BOXOFFICE :: Ji 1

' 

•"j' 

' 

- 

: 

L 

ettrît Strike Hurts, 

Drill louses Are Open 

m: 

II 

tea 

iitli 

til — The eight-week-old transit 

i.ii( h has seriously cut business, 

the downtown area, apparently 

acted the actual house opera 

ij significant degree. Emergency 

ngements were made in the first 

and, as it became apparent that 

niight go on for months, modificahise 

took the form of permanent 

Isnts, especially the "share-the-ride" 

,id the like, reminiscent of indusiti(e 

during World War II. 

,ts liave been handicapped more than 

inesses, because of the hours, which 

e\erse of the normal traffic flow 

>ss, but local ingenuity has usually 

e problem. Some managers have 

led to work on occasion, but missbeen 

negligible, 

pjjt-ctionists have an almost perfect 

Inc house was delayed 5 minutes beoperator 

wao late in getting trans- 

,0 to work, but that was the only 

itl in a check by Rober M. Kennedy, 

oc.il 199 business agent. One op- 

)n.ild E. Hier of the Mars, who lives 

;tn the suburbs, has a hitch-hiking 

it was noted, but 95 per cent of 

ctionists own automobiles and are 

present, even when they nored 

public transit, unless suitable 

tlm at 

tents with managers or other staff 

i) can be made. In some cases, two 

thn neighboring theatre staffs have 

fked ut cooperative schedules. 

' 

rt Richardson Joins 

wSouvaine Films 

L.VND—Robert Richardson, former 

nnaijer, has joined the newly formed 

lii Selective Pictures, Inc., as central 

itmanager supervising the Cleveland, 

ti. Indianapolis, Chicago and St. 

«change areas, with headquarters in 

lal As the name indicates, Souvaine 

iiribute selective foreign pictures, inif'Alice 

in Wonderland" in Anscocolor, 

slive Alice and the characters porl)y 

puppets, and a French picture, 

Ji 

the Wind" currently playing in 

^rk Heading the new company are 

y Souvaine, producer of the Metroiraclio 

and TV presentations; William 

cTllan, chairman of the board of Pathe 

:;s. Inc., and Charles Amory, forf 

ELC. 

b Drive-In, Brighton, 

tied by C. A. Anderson 

_V>IT — The Lakes Drive-In at 

'' "^^^'^^^ 

' 

theatre long under con- 

'ffiK*. 

has been opened by the Lakes 

« Operating Co., headed by Charles 

tC\ 

Ar.ir.siin. 

(• 

lêe to Theatreman 

PA.—Bernard Burns, manager of 

at Corry, graduated from Gannon 

pwith a bachelor of science degree in 

administration. Bernard is a brother 

*i Burns, director of advertising and 

'" 

for Blatt Bros, theatres. 

lOlCE June 16. 1951 

At Tri-State Rally 

T^'^ 

Pictured at the 27th annual convention 

of the Tri-State lATSE Ass'n at New 

Kensington, Pa., are, top photo, left to 

right: Richard F. Walsh, lATSE president; 

F. P. McCoy, Local 444, who was reelected 

secretary-treasurer; Lawrence J. 

Katz, lA representative, Harrisburg, and 

William H. Thompson, Local 171, Pittsburgh 

business representative. Center 

photo: Representatives of Pittsburgh 

Filmrow Local F-11: Ida Wolf, Paramount; 

Hilda Lissniann and Jay Angel, 

Warners. Bottom photo: Ellwood Ohleger, 

B-11, Pittsburgh: Bart Dattola, dean 

of exhibitors of the Allegheny and Kiski 

valley, who has recuperated from an illness, 

and Al Rich, manager of the Dattola 

at New Kensington. 

Esquire Lessees File 

Petition in Bankruptcy 

CLEVELAND—A voluntary petition in 

bankruptcy has been filed by the lessee of the 

Esquire Theatre, downtown first run motion 

picture house, which closed last week. The 

petition listed liabilities of $77,647 and assets 

valued at $55,000. The Esquii-e Theatre, owned 

by John Gund, president of the Cleveland 

Ti-ust Co., was leased to Hem-y Greenberger 

and his associates for a ten-year period starting 

August 1, 1948. For 15 years prior to that, 

was operated as the Lake Theatre by War- 

it 

ner Bros. 

Blatt Renovates Houses 

SOMERSET, PA. — Blatt Bros. Governor 

Theatre here will have its new air conditioning 

system in operation within two weeks. 

The circuit's Rex at Corry was air conditioned 

as was the Grand at West Newton, 

which also was completely remodeled. 

All installations and modernizations were 

directed by C. E. Picard, Buffalo contractor. 

Joan Fontaine has been inked for a top role 

in the MGM film, "Ivanhoe." 

ME 

Give Dayton Showmen 

Dinner in Appreciation 

DAYTON—The Dayton Automobile club 

gave an "appreciation dinner" Thursday evening 

(7) for Dayton theatre owners and managers 

who have been showing safety films 

on their screens for three years. Paying 

tribute to the theatremen were numerous 

state and city officials, the Ohio State Automobile 

A.ss'n and the Dayton Automobile 

club. 

Paul Ackerman, secretary of the club, told 

the gathering of 75 that the films have 

brought a safety message to thousands of 

persons. "The cooperation of theatre owners 

and managers has been beyond all expectations." 

he added. 

James Curl, president of the Dayton Theatre 

Owners Ass'n. said, "If by showing these 

films we have saved one life, the result has 

been worthwhile." Other speakers included 

Irving Mack, Chicago, who furnishes the 

films; Goodwin Sable, RKO Theatre manager, 

and W. A. Keyes, Victory Theatre owner, 

as well as representatives of the automobile 

and .safety groups. 

Install New Equipment 

In 3 Michigan Airers 

DETROIT—Complete RCA sound equipment, 

speakers and projection has been installed 

by Ernie Forbes Theatre Supply in 

three drive-ins now opening, the 1.000-car 

23 Highway at Grand Blanc, being opened 

June 15 by Lee Stallard and Louis Warrington; 

the 350-car Burnside at Burnside, Mich., 

opened June 8 under the management of 

Ormond Degelbeck. and the 1,000-car Mount 

Clemens at Mount Clemens, opened June 15, 

by James Ross and Associates. 

Forbes also has installed RCA sound and 

Brenkert projection in the St. Clair, St. Clair, 

Mich., for Edward Pasco; the Ithaca, Ithaca, 

for Mrs. Ethel Gibbs, and the Town, Chesaning, 

for Mrs. Vera Graham. 

Kalamazoo Fuller Closing 

Termed 'Economy Move' 

KALAMAZOO, MICH.—Closing of the 

Fuller here, presumably for the summer, by 

the Butterfield circuit has been hailed as an 

"economy move." It is understood to be one 

of several closings among the more than 100 

houses of the circuit, and is in line with the 

circuit policy of closing some houses during 

the warm months. This policy has been in 

effect to some extent for years. Tlie Fuller 

is the smallest of five local houses operated 

by Butterfield. 

A "no comment" reply was given by circuit 

headquarters when details of the projected 

closings were reported, but the Detroit 

Free Press said that the reasons were "television, 

growing interest in sports and a shortage 

of entertainment money." 

Three Now Dark in Akron 

AKRON—Akron's only art theatre, the 

Liberty, shuttered for the summer June 10 

because of a drop in business. This is the 

second Akron theatre to go dark in recent 

months. The Nixon also is dark, and the 

Allen was closed in the spring of 1950. 

75

. . 

. . Irwin 

. . John 

— — 

' 

' 

>i 

i 

COLUMBUS 

'Great Caruso' Lea 

I 

Tôwntown theatre managers are watching 

with interest the fight between city officials 

and the Columbus Ti-ansit Co. Latter 

has threatened to suspend bus service June 

20 in protest against refusal of city council 

to sanction straight 10-cent fare. The city 

will seek an injunction preventing the company 

from taking its buses off the streets. 

Bus stoppage would hit downtown houses particularly 

hard. Business was cut as much as 

50 per cent during a strike of transit employes 

several years ago. 

. . . 

Columbus Dispatch has announced an 

amusement ad rate increase of 1 cent per line 

daily and 2 cents Sunday, effective September 

1. New rates, based on circulation 

hikes, would be 32 cents per line daily and 

35 cents per line Sunday Mrs. Ethel 

Miles of Miles Auto Theatres ran 420-line 

ads on the "Home-I-tis" theme, adding that 

the cure was "Large doses of pleasant evenings 

at Miles Auto Theatres . . . Come Out 

and Relax." 

Russell A. Bovim, former manager of Loew's 

Ohio and now manager of Loew's State, St. 

Louis, and his family were local visitors . . 

. 

Mr. and Mrs. Paul Ricketts will make appearances 

in every state of the union during 

the next few months as unit managers for 

Hallmark Productions' "Prince of Peace" . 

Ben Hayes, Citizen columnist, and Doc 

Lemon, WCOL disk jockey, were introduced 

to World audiences by Norman Nadel, Citizen 

theatre editor, at opening of "Kon-Tiki" 

BE FIRST 

WITH THE 

BEST 

IN 

THEATRE 

AND 

DRIVE-IN 

• EQUIPMENT 

• SERVICE 

• ENGINEERING 

24-Hour Projection 

and Sound Service 

Thertre EquipmEHT Eo. 

mitHiGRn 

in a tieup arranged by Manager Charles 

Sugarman. Hayes and Lemon staged a raft 

race from Columbus to Chillicothe on the 

Scioto river at the start of the Citizen's 

serialization of "Kon-Tiki." 

Six-week season of plays by the Ohio State 

university Stadium Theatre starts July 10 in 

the arena-type amphitheatre erected beneath 

the stadium. Plays will be given five nights 

instead of last year's four. Plays include 

"For Love or Money," "The Women," "The 

Poor Nut," "Peg O' My Heart," "Good Housekeeping" 

and "High Tor" . Hardgrove, 

supervisor of Academy Theatres, reported to 

police that an intruder broke into the 

Arlington, closed since last summer. The intruder 

cracked the glass in the cashier's 

cage, climbed into the ticket booth and entered 

the auditorium through the cashier's 

door, 

Dean Myers, Dispatch radio and television 

editor, is subbing for Samuel T. Wilson, Dispatch 

theatre editor who is vacationing in 

the Poconos . Johnson, dean of 

local disk jockeys, will celebrate his 4,000th 

WBNS program by greeting Patti Page during 

her stage appearances here at Loew's Broad 

June 22-24. 

'Exhibitor Responsible 

For Poor Trade, Too' 

DETROIT—"Exhibition must accept its responsibilities 

for poor business," Charles W. 

Snyder, executive secretary of Allied Theatres 

of Michigan, said in commenting on 

statements by producers on deficiencies in 

quality of recent film product. Snyder commented: 

"Lush days are over. No matter how 

high the quality of product, no matter how 

acceptable pictures may be, it requires concentrated 

effort on the part of the exhibitor 

to resell the public on the idea that motion 

pictures are their best and cheapest entertainment." 

Snyder advocated "closer cooperation between 

all segments of the industry" and suggested 

the need for organization, perhaps 

COMPO, but added, "If we need some other 

type of organization, let us find it immedi- 

The answer to our problem may 

ately . . . 

rest in the mind of a small exhibitor in a 

small town or in the mind of a great producer 

in Hollywood." 

Remodeling Near End 

MEADVILLE, PA. — A modern V-shaped 

marquee, extending over the sidewalk eleven 

feet, was erected at the Academy here by 

Kriss Sign Co. of Buffalo. Theatre name 

letters are 21-inches high and most of the 

lighting is neon tubing. This installation 

practically completes the remodeling and 

modernization of the theatre which is owned 

by Ralph H. Shadley. 

Carl Reardon Promoted 

PITTSBURGH—Carl Reardon, U-I salesman 

here for several years, has been promoted 

to New Haven as branch manager. 

He was employed at the U-I home office in 

New York before coming here. 

Strike-Bound Detrj, 

DETROIT—Business in this traffic ,( 

continues at 

strikebound Motor city 

with exhibitors growing more concer' 

permanent loss of the showgoing hal I 

tures can barely do average busim 

tieup lasts much longer. Top boxot 

second week of "The Great Caruso" 

undisputed leader. 

(Average Is 100) { 

' 

Adams—The Great Caruso (MGM), 2nd v, 

Cinema Bitter Rice (Lux), Passionelle (Di 

Fox—On the Riviera (20lh-Fox); Torjcm's 

1^ 1 

(RKO) 

Madison—Raton Pass (WB); Fighter Soi'-'i 

!* 

(WB) ZJ 

Michigan Oliver Twist (UA) _ 

Palms-Slate—Air Cadet (U-I); Ma and PcKi 

Back on the Farm (U-I) 

United Artists—Sealed Cargo (RKO); Acci 

to Mrs. Hoyle (Mono) 

'^ 

- 

Cleveland Trade Fair 

With 'Lemon Drop' in Lead f 

CLEVELAND—Business was not v 

last week but it still was better thiBI 

been. "Go for Broke!" "Lemon Dili 

"Great Caruso" and "On the Riviel^ 

patronage. The weather was mos'. 

and warm. On Sunday some 78,0(,p 

attended the Cleveland-New Yorl.li 

header, which cut into theatre at i 

Neighborhood attendance fell off a ,a 

Sunday evening business was hurt lrj\l 

rainstorm at showtime. 

L 

Allen—On the Riviera (20th-Fox), 2nd wlvj.. 

Hippodrome Long Dark Hall (UA) |l 

Lov/er Mall— Ol Men and Music (2Cth-Fc-!i 

wk 

ij.. 

Ohio—The Lemon Drop Kid (Para), 2nd d. •!» 

Palace—Sealed Cargo (RKO) ft,.. 

State—Go for Brokel (MGM) i,L 

Stillman—The Great Caruso (MGM), 4th d w 

. 

% 

Film Air Force Pictun 

DETROIT—Mount Clemens, norâ 

suburb, has become a location city f^ ^ci 

ing of "The Mount Clemens Story." 

ture is being produced by Jerry I,,.b; 

west coast independent producer, f< ;h 

force, and is designed to show the cl if .^ 

ing and personal relationships betw x 

ian population and air force iîo 

Nearby Selfridge field, one of the m; r 

in this country, is the focal point. ;si 

A. Arnsby is narrator for the film. ',, 

School Cites Drive-In i 

MEADVILLE, PA.—Lakeside Drivlj.n 

chased ad space in the Hilacon, hi si 

year book, and made payment. E t 

error, 

the display was not publisheilDv 

of the outdoor theatre refused to ce 

refund. The school class then vc I 

"good sports" and "fine people" 

i 

them for sportsmanship. Greater ;Jvi 

ing circulation was the result wti i 

papers published the citation. 

Marjorie Main has been handed 

role in P:-oducer Arthur Freed's "Be of 

York" for MGM release. 

(or 

»tOH 

le 

tes 

ADAMS 8107 

Russell Hughes Is at work on the screenplay 

of the Warner film, "Rear Guard." 

OUTSTANDINO 

CRAFTSMANSHIP AND ENl 

Itl 

76 

BOXOFFICE 

:: Jm 16

: 

' 

-losing 

. . Mrs. 

. . Irwin 

. . Ted 

. . Jerry 

. . . George 

. . . And 

. . Clarence 

. . Norma 

. . Judy 

f'ijli 

Ik 

:e!"Ia| 

alien 

tote 

I 

13 Detroit Houses 

It 

This Summer 

pp[ pi i'_About ten additional local 

down or reducing days of 

lostly for the summer, according 

lans. The total number of houses 

tj; 

dimmer is about 25 more than a 

a>, JUt of about 200, according to 

f lATSE Local 199. Of these about 

rfbeing dismantled, another six are 

td 'th no opening in prospect, and about 

If ed for the summer. 

go on the closing list are Wisper 

.Voiuaii's Piccadilly, Milton Jacobson's 

;.i', ueman and Sussman's Joy, Joseph 

to, Alden and Dearborn, and Down 

'siialto in Wyandotte. The Capitol, 

si." Cohen circuit house, is switching 

re day operation. As far as is known, 

( li^ -iroup will revert to regular operi 

the fall. 

liiton citv council was scheduled to hold 

ulc hearings on proposals to increase 

ses taxes and utilities franchise taxes 

toidopt a municipal amusement tax. 

iron council also is considering a 

. . . Snyder's 

ciil tax on automobiles 

:-: at Clarksburg has opened its picplayground 

areas 

aIix^-^. rtcently featured Cowboy Phil and 

len West Girls in person for two 

Uii- 

S)w.ifice during summer vacations. Shows 

'I jiivenile talent type, produced by 

'"'^ °f the Paramount Dance school, 

J 

' 

# 

*'^

. . Boris 

. . 

DETROIT 

Joseph Ellul, peregrinating owner of the Empress, 

is returning from his winter in 

Robert J. Johnson, roadshowman, 

Hollywood, Fla. . . . 

has moved out on Northwestern 

avenue . . . Billy Grubbs was host to the 

national convention of the Variety Artists 

Guild at the Detroiter hotel . . . VisitiBg 

stars of the week included Claire Phillips, 

Betty Blythe and Francis X. Bushman . 

Harold Morrison, Universal booker, was on 

a vacation . Bernardi was seen on 

a noontime stroll on Woodward avenue. 

Edward J. Weisfeldt is getting that big 

stage into shape in Grand Circus park for 

the 250th birthday festival . . . Filmrow 

visitors of the week: Lillian Stembaugh, 

Hartford; Mort Christiansen, Muskegon: 

Irving Katcher, Willis: Jack Susami, Rupert, 

and Harold Bernstein, who should live here 

. . . Merrill Hanna, onetime manager of 

the Hollywood, popped into the Town Crier 

column of the Free Press with reminiscences 

of Lionel Hampton's faithful Bible reading 

before each show. 

Jessica Landau and AI Mendelsohn, Universal 

studio and radio executives, were on 

the local visitors' roster . . . Charles Seaver 

=EXPERT= 

Upholstering. Repairing, 

Rearranging & Installing. 

THEATRE 

SEATS 

Over 25 years experience 

Immediate service anywhere 

DONOHUE SEATING SERVICE 

7119 Webb Ave. Detroit 4. Mich. 

Phone Webster 3-5424 

L 6- L THEATRE CONCESSION 

INCREASED PROFITS - DECREASED WORRIES 

PERSONALIZED SUPERVISED SERVICE 

DRIVE-IN AND INDOOR THEATRES 

2937 St. Aubin Detroit 7. Mich. 

Phone Tc. 13352 Te. 13884 

TheatTPSign and Marquee Maintenance 

(fî^— 

Our Specialty 

wJWorstmdit ^ Co, 


3030 West Davidson Ave. Detroit 6. Mich. 

Distributors 

UJlOTIOBJlfl?}]) i„ .he State oi 

Michigan 

RINGOLD THEATRE EQUIPMENT CO. 

106 Michigan St., N. W.. Grand Rapids 2. Mich. 

FLOWERS for 

Every Occasion 

LORENZEN'S 

DETROIT'S THEATRICAL FLORIST 


1G4S7 Woodward Ave., Detroit 3, Mich. 

"is joining the editorial staff at the Jam 

Handy office, coming here from Cleveland 

... Ed Long is sending unique seashore 

views to his friends . . . Virginia "Angle" 

Reynolds, granddaughter of the late Michael 

Schoenherr, who was the dean of Detroit 

theatre managers when he died recently, was 

picked as "Our Birthday Girl" in the June 

issue of the St. Paul's Cathedral News, with 

a very attractive picture and biography. 

Bob Wile was on the visitors' list to help 

Universal sell "The Prince Who Was a Thief" 

. . . Alfred Hitchcock and Graham Wahn of 

Warners were due in to plug "Strangers on 

a Train" . . . George W. Sampson, RKO salesman, 

was on Filmrow for a bright-and-early 

call Thursday morning. 

Herman Cohen, long a figure on the Row 

who left Columbia here a few months ago, 

has teamed up as combination assistant producer 

and publicity director with Edward 

Cahn on "Two Dollar Bettor" and with another 

Detroiter, Jack Broder, on "The Baseball 

Fox," shooting at Hal Roach studios 

. . . Al Champagne, 20th-Fox head booker, 

took a week's vacation fishing . . . Al Garber. 

20th-Fox booker, has left the fold and Peter 

Katsufrakis of the New York office is here 

to replace him temporarily. 

Bill 

on Sunday Operetta 

Revived at Harrisburg 

PITTSBURGH—The bill to give Pittsburgh 

voters the right to decide if they want 

Civic Light Opera performances on Sundays 

was revived in the Hou.se of Representatives 

at Harrisburg. -Up for final passage 

in the House several weeks ago, the bill 

was defeated by three votes. The measure 

was brought back to life by a parliamentary 

move. 

Meanwhile, the sixth season of Civic Light 

Opera at Pitt stadium, without Sunday per-' 

formances, was opened June 11 with Irving 

Berlin's "Miss Liberty." Other operettas, each 

to be staged six nights, include "Bittersweet," 

"Rose Marie," "Show Boat," "Finian's Rainbow," 

"Girl Crazy," "The Bohemian Girl." 

"Where's Charley?" and the initial production 

here of "Zwei Herzen im Drei Viertel 

Takt," which will be retitled "The Lost 

Waltz." 

Detroit City Expansion 

Would Include Airers 

DETROIT—Several drive-ins built around 

Detroit within the last three years may find 

themselves unexpectedly brought under city 

regulation as the result of a new move for 

annexation. Redford, Warren, Dearborn and 

Southfield townships all are being eyed by 

the city council and the city planning commission 

as possibilities for annexation. 

The city has not extended its boundaries 

in 25 years, following a period of rapid expansion 

into what was then countryside. 

Only one of the dozen drive-ins around the 

city has been built within the city limits, 

the Bel-Air, operated by Community Theatres. 

Audrey Totter will play the title role in 

"F.B.I. Girl" which William Berke will produce 

and direct for Lippert Productions. 

Variety Golf Outing; 

Arranged in Detroili 

' 

DETROIT—The annual golf outing o 

riety Club of Michigan '. 

will be held M( 

(25). Heavy attendance from all par; 

Michigan and northern Ohio is expecti 

Scene will be the Tam O'Shanter Co 

' 

club, located at Orchard Lake road, one i 

north of Maple road. Tickets are beinfl 

at $10 each and include the day's con' 

tion, dinner, special sports and 

i 

Enough competitive prizes are providi 

make this one of the most eagerly partici 

events by local golfers, even outside the 

field. 

General chairman is Louis Mitchell c 

Kilbride circuit. Tickets are being so 

all local exchange and booking offict 

addition to special committee workers I 

J. Lewis, W&W Theatres; Henry Zapp 

operative Theatres: H. Edward Stucke; 

J. Oliver Brooks, Butterfield Theatres 

Carl Buermele, Central Theatre Service 

East Detroit Council 

Refuses Lease of Park - 

DETROIT—A venture by Community 

, o 

atres, operated by Adolph and Irving i 

berg and Charles A. Komer, into the 

amusement park field was blocked b;hi 

city council of East Detroit. Comn t; 

sought to lease the largest amusement rl 

in the area, although it had been clos( o 

the last two years. However, because ru 

involved history, the council indicated ti 

it would not allow a park to operate ^k 

regardless of who the new owners mig-.ta 

Negotiations to lease the property ther ;ri 

, 

dropped, according to Adolph Goldberg 

At the same time. Community was ti 

open its new Bel- Air Kiddyland as p|o 

the 70-acre development in connectioi litl 

the Bel-Air Drive-In. Latter is the onliit 

door show actually within the city limi "ni 

is now rated as the largest single screen -ve 

in in the country, with a capacity ol'JO 

cars. 

ONE COLOR • TWO COLOR. 

programs! 

Covering ONE or TWO WEEKSl 

I 

ONE DAY SERVICE — On Reque -. 

• Your Inquiries Solicited • 

Theatrical Advertising C 

"Serving Exhibitors for 35 Years' 

2310 CASS AVE, DETROIT 1, Ml • 

Phone: WO. 1-2158 

e 

I 

ERNIE FORI S 

THEATRE SUPPI 

214 W. Montcal 

Detroit 1, Mich. 

^_^_ ^gffpy woodward l-H: 

We Help You Make Movies Better Than ' 

f 

78 BOXOFFICE :: June 1 9"

, 

operating 

. . Aliquippa 

. . Viula 

. . Howard 

. . 

. . The 

. . Jake 

. . Strand 

\> 

TTSBURGH 

circuit office reports that his son Harry jr., 

local high school grid star, has been enrolled 

at Wake Forest college in North 

Carolina. 

jja 

we 

lom 

aal 

disl 

m h 

!ven 

leu 

tvol 

«t 

tesei 

-ir 2 

WW 

ir 

ylve 

iCnt 

iwn. 

M Pep ''"'' members staged a fareaer 

party at Rhea's Williamsburg 

1 sday evening (14) in honor of 

. . Shea's Fulwhlch 

lieb, who has been promoted to 

lost in New York . 

introduced theatre television 

iiiths ago. got straightened out with 

and reproduced the Joe Louis-Lee 

u: Wednesday evening at $1.30 per 

Dr. Richard E. Sylvers. who has 

Ills mental act in indoor theatres 

ars. will offer his initial outdoor 

tlie Maple Drive-In on Route 30 

rek, opening June 24. On July 8 

ill open another outdoor engagehe 

Richland Drive-In near Johns- 

. . . Shirley 

. . . Kellenberg, 

WU son of Mr. and Mrs. Bernard H. 

ilCh of Greensburg, was graduated last 

eek vlercersburg academy 

e(U{ the Warner circuit office and Cas 

ala! re engaged 

s.iles 

C. C. 

manager, and wife Ruth reebrated 

itli' 

„3itl3 

their 24th wedding anniitli' 

Tisa . . Welden Waters, who had been 

i'mei nanager of Cooperative Theatre 

grvii ti a former 20th-Fox manager here, 

ilnM 'tt 'Virginia Theatrical Enterprises, 

pson organization directed by John 

five Wheeling theaker 

and buyer, succeeding George 

OtHJvlio withdrew due to poor health 

i.^ in California. 

Thq ippewa township school board in 

bunty re-enacted its 10 per cent 

|it tax, 35 mill property tax and $15 

Herb Shearer, proprietor 

tax . . . 

and here, hurried off for Canada 

$1,000 FREE 

.j|.^/ 

mffl9 MERCHANDISE 

your best 

• Make a slow night 

night! 

This.piaje brought good results in many Drive-ins 

last y The new items this year are: $250.00 

diaaOiir ng. $150.00 Washing Machiae. $100.00 

DiaMU Studded Benrus Watch. $1S9.50 Quality 

Ttleriii Set and 27 other items. 

CAL NO. 2 


Willifcase your business by bringing in more cars, 

w^ tellMVe refreshments, adding new customers, takntiiace 

of old family nrte and dollar nite. 

Jing 

KftBtfciir distributing advertising coupon tickets in 

lariiclf. and it is leijal. 

Plus 5 CO. 00 diamond studded Benrus wrist watches 

to rtg'iit with a bang. 

J' ( L. GERTZ ENTERPRISES 

» w Avenue, Cleveland, Ohio • CHerry 1-7559 

SAM FINEBERG | 

TOM McCLEARY ^ 

1705 Blvd. of the Allies 

PITTSBURGH 19, 

PA. 

Phone Express 1-0777 

- *wlii t Better Than Ever - How's Your Equipnent? 

Coiil te Sound and Projection Service 

ATLAS THEATRE SUPPLY 

Gordon Gibson, Mar. 

''iti erger St., GRant 1-4281. Pittsburgh, Pa. 

ÔlOGRAPH — MIRROPHONIC 

^' 

and a fi.shing vacation . . . Milton Ripp, U-I 

salesman, is the father of a second daughter 

. . . Dr. Harry C. Winslow. Meadville theatre 

and radio station owner, and Charles F. Truran, 

former Meadville theatre manager, were 

honored recently on Past Presidents day by 

the Meadville Kiwanis club. 

Maurice Fruhlinger and John McKool reopened 

their Silver Drive-In near Windber 

June 7 on the Johnstown road ... A Crosley 

truck remodeled into a small fire engine, 

which was seen on Filmrow the other 

day advertising the Hi-Lander at New Castle, 

also is used to exploit attractions at the 

exhibitors' outdoor theatres, the Blue Skies 

near Zelienople and Hi-Way 51 near Darlington 

. 146 safety patrol members 

were guests of J. C. Lund, manager of 

the State there, at a matinee exhibition of 

"The Lemon Drop Kid" . Papas of 

MGM became Mrs. Anthony Kourniotis at a 

ceremony June 9 ... In addition to the razing 

of the old Orpheum at Altoona, the old 

Eden museum, the Muse, also is passing from 

the scene. The rear wall of the old showhouse 

also is a side wall of the old Orpheum. 

The cleared area at the two theatre sites 

will be devoted to Altoona downtown parking. 

Mr. and Mrs. Michael N. Shapiro, local exhibitors, 

announce their daughter Elaine 

Sybil will wed David Klee Finkel HI, Washington, 

Pa., June 28 in the William Penn 

hotel 

here. 

Mrs. Natalie Beiersdorf, wife of Herman 

Beiersdorf, former 20th-Pox manager here, 

died June 10 at Dallas, Tex., where her husband 

is associated with Lippert Pictures . . . 

Mr. and Mrs. Samuel Yakish of the Lakeside 

Drive-In at Conneaut Lake are grandparents 

for the second time, a daughter having 

been born last Saturday (9i in Magee 

hospital here to their daughter Mrs. Dorothy 

New North Huntingdon 

Evanovich . . . township high school which has been formally 

dedicated features a modern auditorium . 

Altoona Summer Playhouse season of six 

weeks opens June 26 at the Mishler in Altoona. 

Cele and Mary Margaret Guehl, with Eagle 

Lion until United Artists took over, are vacationing 

for three weeks on the west coast, 

reports sister Loretta, local 20th-Fox secretary. 

The girls are sisters of Francis Guehl, 

U-I branch manager . Benson 

bankruptcy at Carnegie lists projection lamps 

as the only assets . . . Pittsburgh area winners 

in the "Star Discovery" contests will 

compete with winners from northwestern 

Pennsylvania and West Virginia in the grand 

finals on June 26 in the Stanley here. Local 

winners were named last week and judges 

were Paul Krumenacker. Nat Nazarro jr., 

Joseph W. Feldman and Joe Hiller. 

A new auditorium-gymnasium seating 800 

will be opened June 21 by the St. Joseph 

Lead Co. at its Josephtown plant near 

Monaca. Equipments include a movie projection 

booth, stage, removable chairs, retractable 

bleacher seats, basketball banking 

boards, electric kitchen, four bowling alleys, 

etc. . . . Harry 

MacCarney of the Warner 

Bill Blatt jr. graduated in the 1951 class 

of St. Vincent's academy . . . Harry Stahl, 

Sharon exhibitor, is at home after being hospitalized 

for several months following a heart 

attack ... At last week's budget session of 

the Patton school board, the directors voted 

to continue its 10 per cent amusement tax and 

Rocks police 

$5 per capita levy . . . McKees 

department presented its eighth annual amateur 

boxing show- at the Roxian. seating 1,200, 

although 5,000 tickets were .sold or offered for 

sale for the benefit of the Democratic organization. 

. . 

. . . Reynolds 

. 

Oil City high school commencement program 

was given at the Drake Theatre in Oil 

City 30th annual dance revue of 

. 

MacDowell studios with 250 dancers, was 

The 

featured at the State in Uniontown . 

June Jubilee is being celebrated at Bradford 

by Shea's and the McKean 

Drive-In near Transfer has been featuring 

preshow entertainments with Gene Means and 

his Radio Pals Blatt of the Blatt 

Bros. 

. 

Theatres recently moved into his new 

home at Corry and Warren at 

Apollo inaugurated "Bag of Silver" awards 

June 11 at a regular Monday attraction . . . 

Joseph and Alphretta DeSinione have reopened 

their strawhat theatre, the Sherwood 

Greensburg road. 

Forest, 

. 

A group of district educators has been 

been meeting here to discuss the financing 

and operation of a noncommercial television 

channel. More than 35 local educational and 

civic groups have filed requests with the FCC 

for allocation of an educational channel for 

Pittsburgh The Victor at New Castle 

advertises 

. . 

that it has new air conditioning 

"Land of Make Believe," third 

equipment . . . 

annual revue of the Stewart-Taylor school 

of dancing, was featured Wednesday evening 

at the Liberty in New Kensington . . . Rialto 

at Beaver Falls has prepared its "The Miss 

America Pageant." 

Catholic Church Buys 

Pennsylvania House 

PITTSBURGH—The Urban Theatre in East 

McKeesport, in which masses have been offered 

on Sundays for two years, has been 

purcha.sed for permanent use as a Catholic 

church. Under the direction of the Very Rev. 

Michael A. McGarey, pastor of St. Aloysius 

church, Wilmerding, the mission of St. Robert 

Belarmine was established in East McKeesport 

at Easter 1949, and has used the theatre 

since that time. The theatre, purchased 

from the family of the late Nicholas A. 

Malanos. is fu'eproof and seats 600. 

The Lyric at Oil City and the Ideal at 

Johnstown have cut playing time to Saturday-Sunday 

M^ 

operations and the State at East 

Brady now is open only on Friday-Saturday. 

The Aladdin at Irwin is closed. 

QUICK 

2>^FIL 

SERVICE I 

CHICAGO. ILLINOIS 1327 S. Woboih Ave. I 

QUALITY I 

NEW YORK, N. Y. 630 Ninth Avenue WORK I 

MOIT:i June 16, 1951 79

: 

1 

RALPH PIELOVV GREETED — Ralph 

Pieiow, right, newly appointed MGM 

branch manager at Pittsburgh, is greeted 

by Saal Gottlieb, left, former manager 

at the exchange who has been promoted 

to metropolitan district manager in New 

York, and John J. Maloney, center, local 

division manager for Leo the Lion. The 

newcomer to Pittsburgh formerly headed 

MGM's branch in New York. 

Variety Tent 1 will honor Gottlieb at 

a testimonial dinner in the William Penn 

hotel June 25. 

Theatre-TV Cooperation 

Urged in Editor's Talk 

DETROIT—A course for theatre operators 

to talê In meeting television upon its own 

ground was pointed out during a talk before 

the Detroit Television council by Jack Gould, 

radio-television editor of the New York 

Times. 

Concentrating his talk on the problems of 

video industry itself, he discussed the closer 

relationships in several fields with the film 

industry and went on to the point that television, 

as its exists as a commercial sponsored 

broadcast industry, could be faced by a 

serious threat in a theatre chain. Specifically, 

he suggested the possibility of presenting 

"South Pacific" simultaneously in a national 

group of a thousand theatres at around 75 

cents admission. 

Such a move, coming at a time when, he 

indicated, advanced planners in video considered 

Phonevision already obsolete, would 

only be possible with the rapidly spreading 

installation of television in picture houses. 

The theatres alone offer the physical housing 

and facilities to make such a presentation 

economically feasible. However, a shift, for 

special big screen television events, to a borrowing 

from the legitimate stage is indicated. 

Amateur Contests Spur 

Business in Cleveland 

CLEVELAND—Julius Lamm has been staging 

an amateur contest at the Uptown Theatre 

on Saturday afternoons for the past few 

weeks in connection with station WJMO and 

the Radio Tee-Vee Workshop. Youngsters 

appear on stage with George Gotherg, announcer 

from WJMO. 

Amateurs are auditioned at the Workshop, 

those who qualify appear on the stage, and 

the winners appear on WJMO to compete 

for bigger prizes. Lamm states that business 

has picked up since the stage stunt started. 

Abe Ludacer's Father Dies 

TOLEDO— Abe Ludacer, manager of Loew's 

Valentine Theatre, mourned the death of his 

father in New York City June 7. 

Theatreman Finds Teenage Gid 

Are His Worst Troublemakers 

CLEVELAND—At what age are children 

most addicted to vandalism and insubordination 

in the theatres? And who are the worst 

offenders, boys or girls? 

Managers of local neighborhood theatres 

agree that the worst age is between 14 and 

16. And the worst offendei's, at least when 

it comes to insubordination, are the girls of 

the same age. 

"We can control our boys pretty well by 

catching the gang leader and subjecting him 

to discipline. Our method is to deny the disturbers 

future entrance into the theatre. With 

the instigator of vandalism out of the way, 

the othei's are usually cooperative," Fred Holzworth, 

manager of the Hilliard Square Theatre, 

reports. 

LOUISVILLE 

Tn an effort to boost business, both the indoor 

and drive-in theatres appear to be 

offering the widest selection of programs 

possible. On a recent Saturday's offering, 

there were a total of 24 complete features, 

plus the usual cartoons, short subjects, coming 

attractions, newsreels and concession 

trailers run in a total of nine ozoners in 

the Louisville area. Some theatres ran single 

bills, others double bills, still others 

triple features, while at least one offered 

four features all for the one admission price. 

Not to be outdone, some of the indoor suburban 

subsequent run theatres offered as 

many as four features in one day, two for 

the special kiddy matinees, with two different 

regular adult type features run in the 

evenings. Several of the ozoners offered special 

midnight shows and some of the indoor 

houses followed suit by presenting late 

feature attractions, and in at least one case 

a midnight stage and screen show was in 

the offering. 

Out-of-town exhibitors seen on Filmrow recently 

included Roy E. Hahn. Gypsy Drive-In, 

Bardstown: George Peyton, Griffith, La- 

Grange; A. N. Miles, Eminence; Don Steinkamp, 

French Lick Amusement Co.; J. Lynwood 

Kessler, Alhambra, Campbellsville; Edwin 

St. Clair, St. Clair, Lebanon Junction; 

George Lindsay, Lindsay, Brownsville; C. K. 

Arnold, Arco and Melody, Bardstown. 

During a recent electrical storm here, both 

the Kenwood Drive-In and the Dixie Drive-In 

were forced to suspend operations for an 

evening due to power difficulties . . Loew's 

. 

Theatre here, managed by George Hunt, is 

getting a complete new paint job on the 

Allen Bradley's new Ritz, a suburban 

front . . . 

subsequent run, also has had its front 

redecorated. 

A meeting of the board of 

directors of the 

Kentucky Ass'n of Theatre Owners was held 

Friday (8) in the KATO offices in the Falls 

City Theatre Equipment Co. building here. 

KATO is stressing the importance of the 

But Bob Long, manager of the Homestead 

Theatre, says the girls give him the biggest 

headache. "They are insolent, rude and utterly 

careless of other people's property. They 

mark up the walls of our restroom using lipstick 

to write initials and sayings. Righ 

our restroom walls are so full of lipstick 

rations that there isn't room for anothe 

of initials. And it's the girls that d 

the boys. They come in in groups and 

seats near the boys. Then they start to 

the boys until the boys get noisy, restle 

even destructive by cutting up seats, 

we ask parental help we get no coopei 

Each parent says 'What? My child 

child wouldn't do any of these thing, 

the manager gets nowhere with the pai 

The actual theatre damage has dec 

within the past year or two, the manage 

although one of them reports that he r 

ly had three fires started one Friday n 

in a restroom waste basket, a smol 

cigaret stuck into the upholstery of a t 

port, and some lighted candy wrappei 

were almost immediately discovered, 

manager now has two policemen on 

every Friday night. 

membership being ready for the 195! 

eral assembly, and is closely watchii 

legislative personnel. 

Claire Phillips Plugs 

Picture in Cleveland 

CLEVELAND—This was "persona 

pearance week" in Cleveland. Visit( 

eluded Claire Phillips, on whose expio 

based the story of "I Was an America) 

currently playing the Hippodrome; I 

X. Bushman, and Betty Blythe of "Tl 

lywood Story" showing at the AUe 

Jessica Landau, a talent scout. 

Miss Phillips had a busy two-da 

starting with a press luncheon at the 

hotel on June 6 and interviews ove: 

radio and TV station in the city. Bi 

and Miss Blythe augmented their ra 

interviews with three stage appeara; 

the Allen Theatre where they were ger 

received by the oldtimers and graciousl 

ed by the newer generations of patron 

Landau was here to find two screen t( 

ners who will compete with winners in 

locations for a $125 prize and a trip i 

York to appear on Neil Hamilton's- 

Test program June 18. Cleveland 

were Phoebe Wecht and Jack Hagedo 

MIDWEST THEATRE SUPPLY CO., 

"EVERYTHING FOR THE THEATRi 

DRIVE-IN THEATRES OUR 

SPECIALTY 

1638 Central Parkway Cincinnati V * 

CHerry 

7724 

CH( 

7V 

80 

BOXOFFICE 

June

' 

I AFL 

mg 

. theatre's 

. 

1 

;ievc.'ind Palace Races 

^ (li\ TV Screen in Time 

ND—Engineers and workmen lahly 

after show hours to como-screen 

TV installation in time 

ist of the Savold-Louis fight on 

II , 

iisht (13). 

l.ition includes a 300-square foot 

w liich may be dropped in front 

11 theatre screen. Projectors are 

mezzanine floor. This 

e; eloped by RCA and has been iniU« 

c.:essfully in some 50 theatres 

(ouj the country. The RKO Palace 

itali 1 is the only one in this territory. 

-ym 

ting upon this new merger of screen 

d ;t:in Anderson, radio-TV editor of 

in his column of June 7 attacked 

as lonistic to public goodwill. "I have 

I 

ari nt to pick with an industry which 

stri^î!; to survive the onslaught of TV. 

he asks, "is goodwill, please? I 

-J 

Mile lilt 400,000 TV set owners and their 

-end 11 scream to high heavens when 

jjirived of the fight. Somebody has 

ide :rible error in public relations 

41' iger it's the boxing business." Annts 

out that only some 3.500 peoe 

ca 

the fight at the Palace Theatre 

.1 probable two million audience 

hoi 

:ts. 

[ott€;sen Show Staffs 

ote IFL Affiliation 

— 

~ 

E.5];n. PA. — AFL won out in a 

e election over the CIO to determine 

agent for employes of the 

J 

, 

r; nd and Star theatres, the vote 

ng X* 3 6. with two employes of the 22 

votl. The state labor relations board 

e he election which was held in 

t now in operation. As a result 

prs, takers and custodial workers 

le members of lATSE Local B-62 

|(tionists will join Local 628. 

ftsby jr., of Monessen, district super- 

|; locals, said that the election was 

:qiiest of the APL after a petition 

beaiDi esented by the employes. 

t 

"ng nsiness agent for the Monessen. 

• > :?len Lipinsky, and Peter LaFrance 

Luiirkj: is district business agent. 

/hen; cnessen theatre employes walked 

jobs last year and formed a CIO 

ir 

projectionists continued on 

was tlie only labor dispute ever 

;i nearly forty years in which emllicatres 

directed by Michael Manos 

il'fd. 

mg )y Montana Theatre 

tol an Used in Film 

. _OGE. MONT.—Harold D. Cutler, 

if the Rialto Theatre, has returned 

'ood where he signed a royalty 

the use of one of his songs, 

an Goes Down." Cutler has writnub?r 

of songs but this is his first 

' U| f ir nationwide presentation. 

High School Boy 

And Himself Into 

Survey Shows Admission 

Prices Static in Toledo 

TOLEDO—A survey has revealed that admissions 

prices in local first run houses have 

remained virtually the same in the past five 

years, despite the increases in operating costs. 

Managers, furthermore, are not thinking of 

increasing the admissions prices, as they feel 

this is not a propitious time for such a move. 

Howard Feigley, manager of the Rivoli and 

one of the veterans in downtown exhibitor 

circles, reports that in the 28 years he has 

operated the Rivoli, admission has actually 

gone up only eight cents—from 50 cents to 

58 cents—as far as the industry itself is concerned. 

The additional amount paid at the 

boxoffice is government tax. 

Family Nights Set Up 

PETROLIA, PA.—To compete with driveins, 

the Mark has established family nights 

on Wednesdays and Thursdays. All children 

12 years of age or younger are admitted free 

these nights when accompanied by parents. 

Star in 'The Big Trees' 

The starring role in the Warner picture, 

"The Big Trees," a story of the California 

redwood country, has been given to Kirk 

Douglas. 

Talks to Vandals 

Theatre 

Job 

AKRON—When Mrs. Bonnie Kerns became 

manager of the Copley Theatre, a neighborhood 

house in Akron, a few months ago, she 

inherited a problem that is rather common in 

many theatre.s—how to cope with the young 

patrons on Friday nights. At the Copley, 

their .spirits bubbled over with the thought 

that they had no school for the weekend, and 

they would sing, clap, and otherwise compete 

with the normal sound from the screen. 

It soon became apparent that adults were 

shunning the theatre on Friday nights, and 

many seemed to lose their desire to attend 

on other nights, as well. Mrs. Kerns heard 

that George Boss of the Touchdown club, who 

originated the fun vs. vandalism campaigns 

in Akron some time ago. might have some 

ideas. She called him up. 

George relayed the call to a boy who had 

been a big help to him—Bob Adams, a football 

and track star at Buchtel high school, 

from which he was just graduated this month. 

Bob went to the theatre on Friday nights and 

talked to the youngsters. He must have had 

the right approach, for in a few weeks the 

theatre on a Friday night was as orderly as 

a school room. 

When Bob got his diploma, he didn't have 

to go job hunting. He was named assistant 

manager of the Copley until he goes to college 

this fall. 

Teresa Wright will star with Cornel Wilde 

in Columbia's "California Conquest." 

A RESEARCH BUREAU 

for MODERN THEATRE PLANNERS 

ENROLLMENT FORM FOR FREE INFORMATION 

The MODERN THEATRE PLANNING INSTITUTE 6-16-51 



Gentlemen: 

Please enroll us in your RESEARCH BUREAU to receive inlormotion regularly, as 

released, on the foUowring subjects for Theatre Planning: 

D Acoustics 

D Air Conditioning 

n Architectural Service 

n "Black" Lighting 

Q Building Material 

n Carpets 

Q Coin Machines 

D Other 

Subjects 

G Complete Remodeling 

Decorating 

G Drink Dispensers 

G Drive-In Equipment 

G Lighting Fixtures 

G Plumbing Fixtures 

G Projectors 

G Projection Lamps 

G Seating 

G Signs and Marquees 

G Sound Equipment 

G Television 

G Theatre Fronts 

G Vending Equipment 

Theatre Seating Capacity 

^ 

. 

L[f 

d Slews on Wednesdays 

Jj'AYTCl- -The Da-Bel and Davue theainj 

are c't ring a series of children's matiijS' 

Oft: 'e Inesdays at 1;30 p. m.. starting 

*^*e IS. 

Address 

City 

Signed.. 

State.. 

(Ovmsr-Managar) 

June 16, 1951 

1^^ 

)FF!5 

81

j 

j 

; 

TfCouUA /ine Seeeefi7ÛiH Soe^- MOVi ABOUT YOUR THEATRE 

To win public favor, your theafre needs: 

PATRON COMFORT 

CHARM of COLOR 

HARMONY of DESIGN 

Improvement 

^ PAYS... 

Do It 

i 

\ NOW! 

Improvements are an investment that paysJ; 

Many a closed house lacks only the extra op- j^ 

peal of color, design and patron comfort. |j 

Thousands of passive ticket buyers can be 

changed into enthusiastic supporters by extras 

MODERN 

eye appeal, comfort appeal of an improved 

; 

modern building. 5 

THEATRE 

BOXOFFICE, from every angle, gives youJ! 

Theatre improvements are reported 

in detail in the monthly 

information you need and inspires you with 

\ 

Modem courage to do as others are doing to make^ 

j 

Theatre section of 

BOXOFFICE. The hows and your business hirni. 

whys are detailed and pictured 

to make them easy for you to 

1^ 

use in your own Keep up with the times—ahead of the demands. The 

theatre, for 

V 

public is flocking back to pictures, disappointed with other ^ 

your own local needs. 

forms of entertainment. Is your house clean and whole- (j 

•* 

some, attractive at all times? 

Be sure to read this big, wellplanned 

section, issued the 

first Saturday of each month. 

The information offered is invaluable 

for any progressive 

exhibitor. 

Always out front 

with leadershipplans— 

methods OXOFFICE 

82 BOXOFFICE J" :: ^^'

. 

• 

. Connecticut 

• n 

Viriety Golf Touring 

Opn lo All Filmfolk 

BCrON—Th* Variety Club of New Engliuiii'Uth 

annual golf tournament June 26 

It tl Pint' Brook Country club in Weston 

B ofi to ull motion picture industry folk 

wh(tr or not members of the New Engtaid 

'fit. according to Chief Barker Samuel 

nanski and executive director Bill 

Kost) 

Thccommittee on arrangements includes 

TW eisher, Bob Sternburg, Arnold Van 

UtT d Irving Shapiro. 

Bill or Boston Garage 

Is Sjned by Governor 

^X—The bill permitting Massachu- 

-irance companies to invest in a 

00 garage and bomb shelter beneath 

rommon has been signed into law by 

: Dever, paving the way for the 

iited parking space to ease the prestot 

ti'fic situation. Governor Dever complimei-d 

the senators and representatives 

»ho 11 voted for the legislative action to 

Bike lilding of the garage possible. 

A J.' 15 deadline for the start of con- 

Unictii was set last April when Motor 

Pirk, c, posted a $25,000 bond which will 

be (orlted if the company fails to meet the 

*«dh] In that event, it is understood that 

lbTDrl\Ties will open bidding on the gatijepiect. 

Downtown theatremen and merdiiatsave 

been awaiting the completion of 

Bk gage which will be able to take care 

«ii5(X'ars as a definite boost to downtown 

bssuiK interests. 

150 urn Out for Warner 

Shonngs in New Haven 

:.WEN—This exchange center's part 

irner Bros, national "Look Forward, 

Oo Foard" tradeshowings, held at the 

*i?fr lerman Theatre, was attended by 

•ae 1 trade folk, press and radio rep- 

Bsenta es. 

J^ 

irnbaum, local Warner manager, 

«««1 catered luncheon at the theatre 

•tieec screenings Tuesday and Wednes- 

-13). Norman Ayers, district manin 

for the event. 

us exhibitors were here on rare 

he exchange city, while the War- 

Theatres and smaller 

•'Ughc their managers en masse. 

Angelo Lombardi and office man- 

'Jy Levine assisted in greeting the 

JartJrd 

State Shutters 

AlterBob Hope Show 

jjr ^^'^—Bob Hope and his troupe were 

j^«

. . The 

. . Harold 

Mi 

' 

BOSTON 

. . . 

abraham Margolis, auditor at Middlesex 

Amusement Co., and his wife attended 

the Boston university graduation exercises 

when their son Ralph received a degree from 

the law school. He is now studying for his 

The 

Massachusetts bar examinations 

Capitol, Maiden, operated by Irving Fraser, 

now is operating on Thursdays, Fridays and 

Saturdays only, starting at 7:30 p. m. . . . 

Mrs. George Gould has the Brunswick (Me.) 

Tony Curtis and 

Drive-In up for sale . . . 

Piper Laurie, U-I starlets, were here plugging 

"The Prince Who Was a Thief." 

Lost: One Oscar. In connection with the 

general release of "Cyrano de Bergerac" UA 

shipped air express the Oscar, recently won 

by Jose Ferrer for the best male performance 

of the year, to Jordan Marsh Co. for 

display in a store window. The Oscar evidently 

was lost en route from the UA New 

York office to Boston. Joe Mansfield. UA 

publicist here, has been frantically checking 

and tracing. Yes. it's insured, and for 

$10,000. No, it is NOT a publicity stunt, Joe 

swears. The Boston papers carried the story 

in all editions. 

E. M. Loew Theatres has purchased three 

five-gallon Taylor freezers for making and 

dispensing frozen custard in the Riverdale 

Drive-In, Springfield, the Puritan Theatre 

in Roxbury and the Thompson Square Theatre 

in Charlestown. These freezers are distributed 

by Morris Gordon & Son, Boston. 

Hood's ice cream mix is used by the E. M. 

Loew theatres. 

A group of 60 friends gave a party for 

Louis Sternburg, son of Bob Sternburg, district 

manager for New England Theatres, who 

will marry Dorothy Dershowitz of Framingham. 

Among those present were Martin J. 

Mullin, Hy Fine, the elder Sternburg. Ben 

Rosenberg, Harry Browning, Max Nayor, Jack 

O'Brien, Arthur Morton, Chester Stoddard, 

Jerry Govan, Edward Cuddy, Jack Saef and 

Mel Morrison, all of New England Theatres, 

and Arthur Lockwood, Louis Gordon and 

E. Harold Stoneman. The stag dinner was 

held at the Hampshire House. Louis and 

his fiancee have pushed ahead their wedding 

date from a large affair at the Copley- 

Plaza hotel to a small family wedding at 

the bride's Framingham home on June 12, 

after which they will fly to Bermuda for 

a honeymoon. On June 28 Louis will be recalled 

into the navy, where he served for 

two years in World War II. 

. . . 

Vincent Hamlin resigned as manager of the 

Middleboro Theatre, operated by Princess 

Amusement Co., to move to Lisbon. Me., 

where he has taken over the operation of 

the Lisbon Theatre The Princess in 

Wakefield, reopened two months ago, has 

been closed for the summer, according to 

David Hodgedon, president of Princess 

Amusement, The circuit's Stoneham Theatre. 

iSimw^ 

eit^ 

CHICAGO, ILLINOIS 1327 S. Wabash Ave. 

NEW YORK. N. Y. 630 Ninth Avenue 

which was taken over early last winter, has 

a relief manager for the summer due to the 

resignation of Jed Prouty who has taken over 

the Rialto at Everett, which was closed a 

month ago by the former lessees, Richmond 

& Stern Enterprises. 

The Keith Tlieatre, Campello, Mass., a 

suburb of Brockton, will be auctioned off at 

a public sale June 20. This theatre has been 

dark for several years and has been under 

litigation for a long time. It is situated in 

the residential section of Brockton but has 

not been a successful operation since before 

the war. It is the only motion picture theatre 

in the Campello sector. 

While Mel Strauss was in town on "Little 

Big Horn," he spent several days in Springfield 

for a tie-in with bandleader Ralph 

Flanagan who recorded "On the Little Big 

Horn" on a RCA-Victor record. On the 

day before the film's opening he was interviewed 

by phone from the West Point commencement 

exercises where his band was 

playing over station WSPR. The conversation 

was recorded on tape and later rebroadcast 

and pegged at the Springfield 

opening. It was Flanagan's first motion 

picture tie-in. With Strauss on the promotion 

was Ande Sette, manager of Warners' 

Capitol in Springfield. 

Sam Richmond, head of Lux Films in this 

area, has booked "Manon," made in France 

and starring Cecile Aubry, in the Lincoln at 

New Haven and the Black Rock at Bridgeport. 

His first Massachusetts booking was in 

the State, Lawrence, starting June 4. This is 

the house that Richmond operated but recently 

leased to Joseph Campione, who tried 

out a new policy of older films at a 30- 

cent top. After a trial of a few weeks, it 

was evident that the policy would not work 

out, so Campione changed back to the regular 

price policy with better pictures. "Patrons 

are more interested in the show than 

in lower prices," he said. 

The 20th-Fox staff will hold its annual 

outing June 25 at the Cliff House, North 

Scituate Beach. Arrangements are in the 

charge of Pauline Vallas and Barbara Connolly 

. . . Helen Ross has been added to 

the staff of Affiliated Theatres Corp., replacing 

June Dunton as switchboard operator. 

June resigned to be married in the 

fall. 

The Quintree Drive-In at Braintree and 

the Wareham Drive-In at Wareham, both operated 

by the Rifkin circuit, has installed 

19-inch television sets in the concession buildings 

for the pleasure of those who wish to 

view a special program on TV while the 

rest of the family sees the films from their 

cars. The innovations have proven popular. 

Paul Levi, publicist at American Theatres 

Corp., has been named chairman of the publicity 

and photographic committees for the 

25th reunion of his Harvard class of 1926. 

Elliot Norton, drama editor of the Boston 

Post, is another graduate of the same 

class. Bill Homer, Boston Herald reporter, 

wrote a feature story in the Sunday Herald 

on the organization plans of the 25-year 

men, planted by Paul Levi. 

Phil Smith, president of Smith Manage- 

SHOWMEN MEET STARLET - 

Grossman, right, owner of a drii 

theatre in Braintree, Mass., and Sa: 

Baron jr., with whom Grossman is 

ciated in 

i 

the Home Owners and Fe( 

Savings bank in Boston, chat on th< 

at the Paramount studios in Holly 

with Laura Elliot. The starlet, a o 

ber of Paramount's Golden Circl 

young contract players, is in costum 

her role in Producer Nat Holt's "i 

City." 

ment Co. and Midwest Drive-In Tl 

Inc., was taken to the Beth Israel 1: 

for an operation. Nate Levin, sales' 

ager at Monogram who is recuperatin; 

the same type of operation, was vis:i 

the Baker Memorial hospital by Julian 

and George Roberts on the first ( 

could see outsiders . . . Herman Rifkin! 

agram franchise holder in New Englan 

to the west coast to attend a Moi 

directors meeting. 

The Jamestown Amusement Co. haS; 

the Palace B-house in Manchester, N. 

the summer . . . E. M. Loew has clo; 

State, Sanford, Me., as is the custor 

summer . Balsams, a summe 

in Dixfield Notch, N. H., will run 

pictures six nights a week in the hote 

pared to two nights a week in previou; 

Affiliated Theatres is handling the 

and booking . . . Affiliated also is h 

the buying and booking for the Fairl( 

Theatre for DeAbadassah, a summf 

ation set in the center of the summei 

region. It will open for two days a wei 

July, when its schedule will change 

days a week . 

Levin, bo 

Embassy Pictures the last seven yes, 

been promoted to salesman. 

I 

Louis Score Preparing 

To Rebuild His Theati. 

BOSTON—Louis Score of Randolf 

was on Filmrow for the first time si 

fire at his Randolph Theatre in whi 

Score lost her life. He is ready to 

the theatre. Plans have been drawr 

the McKee Construction Co. of Ran* 

a 388-seat wooden theatre, which sh 

ready for occupancy by the middle 

tember. It will be thoroughly mode 

Typhoon air conditioning and RCA 

tion to be installed by Capitol Theatre 

Score was here with his son Dav 

operates the Wiscasset Theatre, W 

Me. 

' 

Tracey Roberts has been inked 

femme lead in United Artists' "Foi 0« 

ance." 

5 

84 BOXOFFICE 

June 

1!

. 

. . Paul 

. . Hunt 

. . And 

. . Fredric 

. . 

. . New 

. . 

. . 

oni 

le 

: 

itri 

rak 

N HAVEN 

. . . 

lana^êrs are writing and rewriting 

ion schedules The Loew-Poli 

ith Harry F. Shaw and Lou Brown 

held a managers meeting last week 

^cuss business problems and comijt. 

Present were Matt Saunders of 

Harry Rose of the Majestic and Al 

jlobe. Bridgeport; Bob Carney. Poll. 

.•; Lou Cohen, Poli. Hartford; 

i'reeman, Poli, Springfield; Tony 

Palace. Meriden; Joe Boyle. Poli. 

Morris Rosenthal. Sid Kleper and 

ngler. New Haven; John DiBeneli, 

Worcester, and Floyd Fitzsimtro 

exploiteer from Boston. Among 

discussed were "Excuse My Dust." 

Dishonorable." "Show Boat" and 

re of My Little Girl." 

TU^âmpson-Spodick duo will screen 

ii" at the Lincoln for invited repres 

of press, radio, women's clubs, 

ubs, etc. . . . One of the social musts 

th ummer season will be the Variety 

ance at the Colony Beach club June 

. .fctage shows at the Poli. Waterbury, 

ippe 

Id m. Bridgeport. June 14-16 and 16-19. 

spejely, are titled "Revue de Paris." 

>lott Goldstein and Nat Furst of Mono- 

- v\:ed former buddies on the Row . . . 

IJeyers is assisting at the Poli here 

the closing for the summer of the 

Frances Lambert's 586-seat Glasnour; 

Theatre is first hereabouts to cut 

)wa paying time, staying dark Tuesdays 

•A Wiaesdays. The former two-day dish 

veawi' has been moved to Monday ... At 

)>eat Dreamland, Tuesday only, is 

-.iay at 25 cents. 

. . . National 

The imzzner organization has notified exwage 

the 1.092-seat Victory is not being 

The Lincoln. 

Joked jy Amalgamated . . . 

Junpa-Spodick art and foreign-film house 

ere, ?1 close for the month July 5. about 

'

3rd 

' 

' ! 

' 

i 

I 

—— 

— 

— 

— 

— 

0 

Regal—Along the Great Divide (WB); Kentu( 

JubUee (LP), 2nd d. t. wk iÔ 

Strand—Apache Drums (U-I); The Fat Mon (U-1 .15 

NEWHAMPSHm 

pifteen cartoons and two comedies were, 

tured at a special Saturday morning 

. . 

for the youngsters recently at the Strai; 

Manchester . The State in that city Is 

"On the Riviera" such a hit that a 

over was announced . . . Howland Sar{ 

new bridegroom of Myrna Loy, is a gra 

of Dartmouth college in Hanover a 

nephew of Frank W. Sargeant of Manch" 

retired head of the New Hampshire Pin 

surance Co. 

Services for Mrs. Dawso 

BOSTON—Funeral services for Mrs. 

.ry 

Dawson, wife of Alvin W. Dawson, 

' 

vice-president and treasurer of RKO 

*" 

tres Corp., were held June 9. Daws ^ 

now president of the American Locke: o., 

Boston. 

i 

f' '« 

Pat Duggan has been assigned the pi 

tion reins on Paramount's "Adobe V '' 

film version of a W. R. Burnett novel. 

'" 

BOXOFFICE June II 95:

i 

I made 

! leatres 

t 

quest 

I operators 

i|)f Quebec Appeals At Canadian Paramount 

uliig on Ticket Tax 

-The appeal of the city oJ Quebec 

ecorders court judgment clearing 

of charges that they had 

breaches of municipal bylaws by 

nd using "unofficial" admission 

with a request for a writ 

I i presented before Justice Alfred 

practice division of superior court. 

1 'St constituted the latest move in 

I campaign between the city and 

regarding the collechiked 

amusement tax imposed in 

municipal budget. The cases inthe 

city against the Cinema de 

Pigalle theatres, accepted as test 

!' rejected in a judgment of Chief 

:i:nile 

Morin. 

; lok under advisement an objeci:m 

presented by the defendant. 

Pehat of the cinema de Paris. Pelmsitained 

that the proceedings had 

icribed by the city within the pre- 

!' limit. 

presented by city attorney.s, 

1 that on May 4 a charge was laid 

( cinema de Paris, accusing the 

having obtained amusement tax 

vhere than at the city hall and 

: the official city seal. 

-:;:nile 

I'.- states than on May 23, Chief 

Morin handed down a judgr 

ting the Cinema de Paris on legal 

1 at constitute an error in law 

denial of justice to the city of 

maintains that this judgment has 

d .'erious prejudice to the city and 

iiuld be revised. It claims the 

A as based on legal grounds that are 

...ck or ineffective against that city. 

Gathering 

ntaio MPTA Replaces 

ite 'resident Gosnell 

OROTO—An executive meeting of the 

t;on Fture Theatres Ass'n of Ontario was 

i her Tuesday (12) to make organiza- 

;al dnges necessitated by the death of 

nley Gosnell, president and treasurer 

manjiT of the Toronto Uptown. 

i'ii s of president fell on Harry S. 

.X'3cutive of 20th Century Theatres, 

j.Tied vice-president last November. 

i one of the two signing officers 

PTAO. The other was Arch H. 

ie;utive secretary. Arrangements 

• -o b laade for the handling of associa- 

" 

aceents by the appointment of a sucsor 

ft banking. 

I. Itzgibbons Praises 

arcBiount-ABC Merger 

fORO.ro—J. J. Fitzgibbons, president of 

mo'js la vers Canadian, has suggested that 

° 1 -n should know more about their 

;'ass on to exhibitors who buy the 

"n s referred with enthusiasm to 

= menr of United Paramount Theatres 

'he nerican Broadcasting Co. and he 

' t ^lat, with its new chromatone pic- 

)XOFF:£ June 16, 1951 E 87

. . Tommy 

I 

. 

M ARITI MES New Produclion Firm 

n food manufacturer, Atlantic Wholesalers 

of SackvUle, N. B., has been hiring theatres 

through the maritimes for Saturday 

morning film shows for boys and girls under 

16. Three empty containers of the firm's 

products entitled a child to admission. The 

show consists of one feature, usually a western, 

and several cartoons . . . Officers of the 

Maritime Film Board are Lou Simon, district 

manager for Columbia, president; A. 

Lee-White, vice-president, district manager 

for RKO; secretary. Jack Bellamy, district 

manager for Empire-Universal. All are based 

at St. John. 

Pete Leger of Bathurst, N. B., who has been 

operating the Capitol there for about 40 years, 

has established a lounge in the basement 

under the theatre. He has remodeled the 

cellar space into a combination lounge and 

waiting room. This involved altering, painting 

and decorating and installation of upholstered 

lounge furniture, tables and mirrors. 

Leger, a member of the Pioneers, has operated 

his theatre since vaudeville days. 

When Bob Galbraith, manager of the Yarmouth, 

N. S., Community, was a boy, he 

fished for trout in a brook at Hanwell, near 

Fredericton, and had consistently poor luck. 

Recently, he went back to the brook on his 

vacation and caught the bag limit every 

day. Fishing is his favorite pastime, and 

he does a lot of it around Yarmouth. He 

was accompanied on his vacation trip by his 

wife. 

A small circus known as Biller Bros, will 

tour the maritimes again this season, playing 

one and two-day stands. City, town 

and county councils have okayed the show 

over objections of exhibitors . . . All-Maritime 

Shows, a carnival based in St. John, 

opened for the season at home, but had to 

shift locations at the 11th hour when residents 

objected to use of a school site lot. 

Coin-operated film machines have practically 

disappeared in the maritimes. Efforts to 

popularize canned pictures in the Atlantic 

region hit a severe frost . . . The Community 

at Yarmouth, N. S., is a unit in a community 

advertising setup. It gives two tickets weekly 

to a person whose name is inserted in a 

theatre ad. 

Two observers at the St. Stephen, N. B., 

border race track for training trotters and 

pacers are Charlie and Bill Staples, father 

and son and partners in the Queen, St. 

Stephen. Both own pieces of equine campaigners 

and are active in the St. Croix Driving 

club, promoters of racing. Dad also is 

mayor of St. Stephen . Connors 

of the Regent staff, St. John, was a member 

of the cast of "Midsummer Night's Dream," 

produced locally. 

Rob Toronto Parkdale 

TORONTO—After a lull of theatre robberies 

in the Toronto area, an attempted 

safecracking job occurred at the Famous 

Players Parkdale here. The crooks made a 

getaway when the police arrived for a routine 

check of the theatre. 

Tommy Rettig will play a moppet role in 

"Weekend With Father," a Universal picture. 

Organized in Canada 

ST. JOHN'S, NFLD.—The formation of a 

motion picture production company has been 

announced by Derek Marshall, managing director 

of Motion Picture Supplies and executive 

administrator of the new company. 

Under the terms of a bilateral agreement, 

the electronics division of Motion Picture 

Supplies will be absorbed by the new company, 

which will be known as Atlantic Films 

& Electronics. It is proposed to undertake 

immediate production of documentary, educational 

and instructional films, newsreels, 

travelogs, film strips and slide films for 

The new com- 

schools and other institutions. 

pany also proposes to set up facilities for 

microfilming of records and documents. 

The former electronics division of Motion 

Picture Supplies will be expanded and laboratories 

for the development of special electronics 

devices will be available. All types of 

electronic equipment, including motion picture 

projectors and sound equipment for 

16mm used by educators, industry and mobile 

units, as well as professional 35mm theatre 

equipment, will be installed and serviced. 

Atlantic Films & Electronics also has concluded 

an agreement with Albert Jekste and 

Riga-Film of Hamburg for purchase of all 

necessary laboratory equipment for processing 

of film, studio equipment, optical printers, 

cameras and lighting equipment. Riga- 

Film also will provide 15 technicians to launch 

the undertaking and to act as instructors for 

Newfoundland personnel. 

The studios and laboratories of the new 

company will be located on the present site of 

Motion Picture Supplies, 22 Prescott St., but 

plans are under way to expand the existing 

building. Construction will start soon and it 

is expected to have the plant in operation by 

September. 

Canada Film Board Plans 

National Library Setup 

MONTREAL—Canada's commercial photographers 

have been asked to join forces 

with the National Film Board in setting up 

what amounts to a National Film Library. 

The film board, in a circular letter to some 

1,600 commercial photographers, notes that it 

has 90,000 negatives on file, "but even if we 

had 90,000.000, we still wouldn't have enough." 

It invites commercial men to send in contact 

proofs of their work to be placed on 

file in a central clearing office at Ottawa. 

If someone wants a picture of Rocky Mountain 

goats fighting or of a hydro development 

in northern Quebec, instead of beating a path 

to a dozen or more sources throughout the 

country, the National Film Board library 

would supply it. Attendants check through 

files and come up with copies of anything 

that has ever been taken of Rocky Mountain 

goats or hydro developments. 

To build up a national library, the Film 

Board is interested in buying photo stories or 

the rights to them, if the photographer wants 

to sell. The library is the brain-child of Jack 

Hughes, executive producer of the National 

Film Board's still photo division. He hopes, in 

four or five years, to have 1,000,000 or so 

prints in the fireproof basement of the 

board's Ottawa division. 

TOR ONTO 

êrry Collins, press director for ] 

Theatres here, has been appointed 

manager of the Uptown since the dei 

Stan Gosnell, who had operated the t 

for the last decade . . . Harland Ran 

the Plaza at Tilbury, Ont., was guest si 

at club meetings in Chatham on tw( 

cessive days. His subject was a mote 

to Alaska. He addressed the Civitail 

June 11 and the Kiwanis Club June i: 

is a director of the Motion Picture Tt 

Ass'n of Ontario. 

Manager W. C. Tyers of the Odeon 1 

good crowd for the last of the season's > 

ly stage shows, "The Voice of the j:,] 

which goes out over the national CBc'd 

network . . . Mayor A. J. Mason of Sprjiii 

N. S.. was here for conferences on si'^c 

of the Motion Picture Industry Coui'^' 

Canada, of which he is an officer, fol-ii 

attendance at the 14th annual meet" 

the Canadian Federation of Mayorîi 

Municipalities at London, Ont., June -: 

He is president of the Maritime Motici'l 

ture Exhibitors Ass'n and owner I'.'j 

Capitol at Springhill. p 

Arch H. Jolley, executive secretary 'I 

MPTA of Ontario, has completed ai ig 

ments with the board of police commis.ie 

for permission for Sunday midnight si',,! 

connection with the Dominion day ''d 

Monday, July 1 . . . Mrs. Sylvia Smith, ,ai 

man of the women's entertainment con ' tt 

of Toronto Variety, has announced tl't 

weekly open-house nights at the clu oi 

will be continued each Friday to the il 

June. 

Frank Vaughan, sales manager of jiD 

dian Monogram, has returned to his ' |)t 

office after a business trip to Vancou--;. 

The Mountain at Hamilton celebrai, 

second anniversary with plenty of gift: oi 

for the women, a cigar for each adu iiii 

patron and a Coca-Cola for all con ,i, 

well as a huge birthday cake donate,)} 

local bakery. ;,: 

7,500 See Church Films 

At Capitol in Halifax 

HALIFAX—A free 

Sunday afternoc,.* 

of two Hollywood made films, "Tl 1 

umphant Hour" and "Hill No. 1," at tl !a 

tol, as part of a Nova Scotian familihs;, 

crusade, drew 7,500, described as ar*'. 

at that theatre. The films were p-'Ui^ 

by Father Patrick Peyton, CSC, ai w; 

brought to Halifax by him from Ho vc 

The Capitol, largest of all maritime t it 

seating almost 1,900, has been rarely 'd,, 

Sundays, commercially or otherwiS'-Sl 

the war. It is owned and operated:'' 

mous Players. 

'- 

First Run at Empire if 

ST. JOHN—The Empire, local sul V 

run, deviated from its policy for a 1 

double bill at raised night prices on iC 

Thief" and "The Angry God." Pri(; ' - 

upped to 44 cents and 25, afternoons, « 

are Demerson & Vassis, who also « 

the Empire in Halifax, another su V 

run dualer. 

i 

; 

88 BOXOFFICE 

June

: RKO 

i 

ivities 

1 party, 

. tion 

I ehan 

I ive 

. . Odeon's 

1 

said 

. . The 

. . Jack 

. . The 

^1\NT RE AL 

in Bia ^d, former manager of the Electra, 

led Cine-France Distribution as 

placing Francoise Michaud, who 

vime. Wilker, who recently arrived 

ce, will act as secretary to Mme. 

marais, president of the company 

Ganetakos, executive of United 

Corp. and Confederation Amusent 

t 

a fortnight in New York City 

ned holiday and business trip . . . 

rente, manager of Peerless Films, 

wo weekends at Lac L'Achigan in 

itian mountains as guest of Leort 

Jack Kroll, assistant booker 

. . . 5, is recuperating at Queen Mary 

lospital after a successful operahand. 

he .inadian Motion Picture Pioneers, 

r ision, is scheduled to hold its ant 

ng June 14 at the Mount Royal 

of officers will be followed by 

dinner and floorshow .... 

of the United Amusement 

hcity department and some friends 

: >va Scotia for the Apple Blossom 

i-re June 2, 3 . . . Jules Morin, sales 

for J. Arthur Rank, is on a 

, _J business tour of the maritimes. 

!•.' lUatt, cashier at Empire Universal, 

c San Francisco and Los Angeles, 

r.er two- week holiday, starting July 

Eunice Richardson, booker's sec- 

RKO, died in Western General hosr 

a heart attack. She has been reby 

Beverly Whitton. 

rerrji urner, exploitation chief at the RKO 

i head office; Don Prince, eastern 

. i: publicity from the same office, 

- Ralh Banghart, Boston, RKO exploitan 

ms, were here to set up an advance 

for "The Thing From Another 

vaich opened at the Princess Frii 

Another visitor from New 

rk CS' who spent a couple of days here 

I'S Levy, director of advertising for 

' 

I'-'y Productions, here to set up adnce 

p)'.icity on "Alice in Wonderland," to 

relead in August . Carson, screen 

Jiedla is making a personal appearance 

;'ne i:\ille with his "All-Star Hollywood 

Kent is due to change 

•Jie 15 when it will be taken over by 

vnusement Corp., owner of the 

Assodcd Screen News has received an 

ier Tued at $43,139 from the Depart- 

•rt of )ifense Production for photographic 

Massey commission's recom- 

II for expansion of National Film 

were criticized by J. J. Fitz- 

.) esident of Famous Players Cana- 

Canadian taxpayers do not 

: y further subsidies for the board. 

'- he added, a limit to the number 

^-Jcnal and propaganda pictures which 

* pub; would accept. 

. . . 

A Weboro, Ont., exhibitor, John Hausler, 

he'estboro Theatre disappeared while 

1 

g trip and police have unsuccess- 

U red Lake St. Germain, believing 

Bill Lester of United 

I iwned 

Vice Corp was one of the judges of the 

f?-Be8t • 

contest at the Benny Farm carni- 

A souvenir hunter filched Maurice 

. . 

. . 

. . Many 

. . The 

VANCOUVER 

/êorge Clark, for the last 30 years publicity 

man for Famous Players here, was 

injured fatally in a fall from a third floor 

window of his downtown apartment. He was 

a Canadian Picture Pioneer and a member of 

the Famous Players 25-Year club. His daughter 

Beverly is a member of the FPC art department. 

Clark was 58 years old . . . Frank 

Soltice, manager of the Pines Drive-In at 

Penticton, is the father of a second son . 

Haskell Masters, Canadian general manager 

for Warner Bros., and George Peters, former 

vice-president of Odeon Theatres, now 

in the oil business at Calgary, were local 

visitors. 

Dave Grlesdorf, general manager for Odeon 

Theatres, will be in town for his semiannual 

inspection visit to British Columbia theatres 

... In Victoria on a theatre checkup was 

Gerry Sutherland. Odeon district manager 

... In town for a meeting of the British 

Columbia Exhibitors Ass'n drive-in section 

were Bill Boyd of Kelowna, Frank Soltice, 

Pines Drive-In, Penticton, and Stan Creech 

of Kamloops and Vernon outdoor theatres. 

The drive-in operators in the interior reported 

that business was up 30 per cent over a 

year ago. 

Vancouver was host to 5.000 Shriners from 

five states in the Pacific and two provinces 

in western Canada, but the boys were too 

busy at the convention to help the theatres. 

Exhibitors reported a two-hour parade 

was a total loss since theatre patrons stayed 

on the streets to see the colorful parade . 

Lloyd Muir, former RKO publicity man now 

manager of the Ridge, newest local theatre, 

has joined International Film Distributors 

here to handle exploitation on "Prince of 

Peace," which will play over the entire FPC 

circuit in Briti-sh Columbia starting late this 

month. Muir will continue to manage the 

Ridge. 

Coming from and going on vacations were 

Betty Kurliak of the Paradise; Dave Borland, 

Dominion Theatre manager; Audrey Reed, 

Sovereign Films cashier, and Francis Sugerman, 

Orpheum secretary 

of RKO is holidaying 

. . . Pat Paterson 

in Seattle . . . Len 

Brewer of the Paradise is leaving for a 

three-month vacation to his native England 

. . . Joe Millman, Kitsilona Theatre manager, 

. . Willard 

will visit Britain this summer . 

Adamson, after being hospitalized for two 

months, is back as manager of Cardinal 

Films. 

. . . 

Fred Lypehuk opened his new $30,000 theatre 

at Birch Hills, Sask. It will seat 300 

and includes a cryroom The Roxy at 

Coleman in the Crows Nest Pass district of 

Alberta, destroyed by fire last year, has been 

. 

. . Famous 

rebuilt. The house is a quonset type and will 

seat 425. The policy will be six days weekly 

with two programs new 650-car 

Tillicum Drive-In, recently opened at Victoria, 

V. I., by Chechik Bros., reported turnaway 

business on opening night, when 2,000 

cars were turned back. Indoor theatres at 

Victoria are doing only fair business . 

Players has opened two prairie out- 

door theatres, the Queen City Drive-In at 

Regina. 506-car capacity, and the Golden 

West near Moose Jaw, 400-car capacity. Both 

report good business. 

. . . 

General Theatre Supply Co., a subsidiary of 

Famous Players, is enlarging its premises 

near Filmrow, taking over the property next 

door. Bill Forward, manager, said it will have 

more floor space than any other theatre 

equipment firm here when alterations are 

completed Lome Coleman resigned as 

advertising manager at Warner Bros, and was 

replaced by Morley Reeves . . . John Cooshek, 

now managing the Odeon-Olympia, will join 

the Canadian Pacific sleeping car department 

late this month. 

Canadian Picture Pioneers will hold a dinner 

June 21 at the Pacific club for retiring 

. . . Mickey 

Odeon District Manager Howard Boothe, a 

charter member of CPP here 

Stevenson, Paramount booker-salesman, and 

Paramount Manager Bob Murphy returned 

from the Canadian sales meeting at Toronto 

and said that the new season's lineup is top 

notch . local exhibitors are complaining 

of a financial burden in union regulations, 

notably the two-men-in-a-booth requirement 

which they regard as unnecessary 

and uneconomic. To date, theatremen and 

the projectionists have failed to agree on any 

plan. Exhibitors call the two-man situation 

"feather-bedding." 

The 80-member cast and crew of Warners' 

"Distant Drums" has completed a 52- 

day shooting schedule in the Florida Everglades. 

'^! 

HANDY SUBSCRIPTION ORDER FORM

^ 1-5 

' 

' 

ea 

' 

'a) 

< 20-Fox) 

1 20-Fox).. 

li)X0FflCE(fJDD}iJJ]i;jJJD5 

Ipiabetical Index of Feature Releases 

v-savg guide for exhibitors who know a picture's title, but not its distributor. Month of release adds to the 

V Pdnent booking data on all of these pictures, in the order of release by company, appears in the Feature Chart. 

A 

.nH i\\\o Meet the 

Mm (U-l).Mar. 

V ono) 

Feb. 

> Hoyle 

May 

le (Para) July 

lilt 8. aids (Col).. Sept. 

jo Go (UA) Apr. 

(LP) 

Dec. 

wzo (U-l)..Feb. 

(Rep) Jan. 

drnen 

June 

and ht 

Oct. 

July 

ol) 

oro) 

Sept. 

(20.FOX). .Mar. 

e 

Sept. 

(Mono). .. .May 

ijn, he (Col) Nov. 

.;. (ino) Feb. 

-rj le (UA) Mar. 

;j-ter Citono) Oct 

1 Hidden City 

Sent. 

Ccl) 

July 

( UA) Nov. 

.'!ti (LP) Oct. 

• 

Traii (RKO). ..Sept. 

VKtm (Col) Feb. 

'or (Mono).. Jan. 

) Jan. 

ne (Col) May 

The (WB).Sept 

V. B) Dec. 

f ot Texas 

May 

the Lady 

June 

;, aid RKO) Sept. 

C 

"•d (0 

July 

-•-" "iije (Rep). . .Dec. 

n.îke (Mono) Dec. 

(20-Fox)... Feb. 

(Mono) . . . .Apr. 

} Hornblower 

July 

Wono) June 

(Para)... Oct. 

(Mono) May 

^ (MGM)...Feb. 

Ccl) 

Nov. 

ni (Mono).. Oct. 

:i 

(Col) June 

' 0;er (UA)....Mar. 

- 4m>h (Mono). . .Jan. 

• fioaiihe Mountain 

•1) 

July 

Jan. 

1 Sept. 

I 

Para) Oct 

"tj ((Is Scotland 

'* (Co Feb. 

O*** KO) Feb. 

> fireb (Rep) Mar. 

• ft toerac (UA)..July 

D 

^x,'^."'"* i":^ 

Iw^ZoneLP) 

Apr. 

-'' (ra) Oct 

June 

1 

Nov. 

-. '' (MGM)...Sept 

-' nW) 

Nov. 

'"' '010) June 

., 

^ &iK!ne< (U-l)...Apr. 

WO'" RKO) 

Jan. 

E 

Edoe of Doom (RKO) Sept 

Emergency Wedding (Col).. Nov. 

Enlorcer. The (WB) Feb. 

Excuse My Dust (MGM)...June 

Experiment Alcatraz (RKO). Nov. 

Eye Witness (UA) Sept 

F 

Fabiola (UA) June 

Fancy Pants (Para) Sept 

Farewell to Yesterday 

(2a-Fox) 

Sept 

Father's Little Dividend 

(MGM) 

Apr. 

Father's Wild Game (Mono) Dec. 

Father Takes the Air 

(Mono) 

June 

Fat Man, The (U-l) May 

Fighting Coast Guard 

(Rep) 

June 

Fingerprints Don't Lie 

(LP) 

Feb. 

Fireball, The _ (20-Fox) Oct 

First Legion, The (UA) May 

Flame of Stamboul (Col)... Mar. 

Flying Leathernecks 

(RKO) 

July 

Flying Missile, The (Col)... Jan. 

Follow the Sun (20-Fox) . .May 

Footlight Varieties (RKO).. Apr. 

For Heaven's Sake (20-Fox) . Dec. 

Fort Savage Raiders (Col).. Apr. 

Fort Worth (WB) July 

14 Hours (20th-Fox) Apr. 

Francis Goes to the Races 

(U-l) 

June 

Frenchie (U-l) Jan. 

Frisco Tornado (Rep) Oct 

Frogmen, The (20-Fox) ... .July 

Fugitive Lady (Rep) May 

Fuller Brush Girl, The (Col). Oct 

Fury of the Conflo (Col)... Apr. 

G 

Gambling House (RKO) Jan. 

Gasoline Alley (Col) Jan. 

Gene Autry and the Mounties 

(Col) 

Jan. 

Ghost Chasers (Mono) Apr. 

G. 1. Jane (LP) July 

Glass Menagerie, The (WB).May 

Go for Broke! (MGM) May 

Golden Salamander, The 

(UA) 

Dec. 

Goodbye, My Fancy (WB)..May 

Great Caruso, The (MGM). Apr. 

Great Manhunt, The (Col).. Jan. 

Great Missouri Raid, The 

(Para) 

Feb. 

Groom Wore Spurs, The 

(U-l) 

Mar. 

Grounds for Marriage 

(MGM) 

Jan. 

Guy Who Came Back, The 

(20-Fox) 

June 

Gypsy Fury (Mono) Mar. 

H 

Half Angel (20-Fox) May 

Halls of Montezuma 

(20-Fox) 

Jan. 

Hamlet (U-l) Oct. 

Happy Go Lovely (RKO) July 

Hard, Fast and Beautiful 

(RKO) 

May 

Harriet Craig (Col) Nov. 

Harvey (U-l) Jan. 

Heart of the Rockies (Rep). Mar. 

He Ran All the Way (UA)..July 

Her First Romance (Col)... May 

He's a Cockeyed Wonder 

(Col) 

Dec. 

Highway 301 (WB) Jan. 

Hit Parade of 1951 (Rep).. Oct 

Holiday Rhythm (LP) Oct 

Hollywood Story (U-l) ... .June 

Home Town Story (MGM).. May 

Hoodlum, The (UA) June 

Hot Rod (Mono) Oct. 

House on Telegraph Hill 

(20-Fox) 

June 

Hunt the Man Down (RKO) Jan. 

Hurricane Island (Col) July 

I 

I Can Get It for You Wholesale 

(20-Fox) 

Apr. 

I Was an American Spy 

(Mono) 

Apr. 

I Was a Communist for the 

FBI (WB) May 

I'd Climb the Highest Mountain 

(20-Fox) Feb. 

If This Be Sin (UA) Sept. 

I'll Get By (20-Fox) Oct. 

In Old Amarillo (Rep) May 

Indian Territory (Col) ... .Sept. 

Inside Straight (MGM). . . .Mar. 

Inside the Walls of Folsom 

Prison (WB) June 

Insurance Investigator 

(Rep) 

Mar. 

J 

Jackpot. The (20-Fox) Nov. 

Joan of Arc (RKO) Nov. 

Joe Palooka in the Squared 

Circle (Mono) Nov. 

Jungle Headhunters (RKO). June 

K 

Kangaroo Kid, The (UA)...Oct 

Kansas Raiders (U-l) Nov. 

Katie Did It (U-l) May 

Kentucky Jubilee (LP) May 

Kefauver Crime Investigation 

(20-Fox) 

Apr. 

Killer That Stalked New 

York (Col) Dec. 

Kim (MGM) Jan. 

Kind Lady (MGM) July 

King Solomon's Mines 

(MGM) 

Nov. 

Kon-Tiki (RKO) Apr. 

Korea Patrol (UA) Jan. 

L 

Last of the Buccaneers 

(Col) 

Oct 

Last Outpost, The (Para)... May 

Law and Lady Loverly 

(MGM) 

July 

Law of the Badlands 

(RKO) 

Jan. 

Law of the Panhandle 

(Mono) 

Sept 

Lemon Drop Kid, The 

(Para) 

Apr. 

Let's Dance (Para) Nov. 

Lightning Guns (Col) Dec. 

Lightning Strikes Twice 

(WB) 

Mar. 

Life of Her Own, A (MGM). Sept 

Lion Hunters. The (Mono).. Mar. 

Little Big Horn (LP) June 

Long Dark Hall, The (UA)..Apr. 

Lorna Doone (Col) June 

Lost Continent, The (LP)... July 

Lucky Nick Cain (20-Fox) . Mar. 

Lullaby of Broadway (WB) . . Mar. 

M 

"M" (Col) Mar. 

Ma and Pa Kettle Back on 

the Farm (U-l) Apr. 

Macbeth (Rep) Nov. 

Mad Wednesday (RKO) Oct 

Magnificent Yankee, The 

(MGM) 

Feb. 

Man From Planet X, The 

(UA) 

Apr. 

Man From Sonora (Mono).. Mar. 

Man Who Cheated Himself, 

The (20-Fox) Jan. 

Man With My Face (UA)..June 

Mask of the Dragon (LP).. Mar. 

Mating Season, The Mar. 

Milkman, The (U-l) Nov. 

Million Dollar Pursuit 

(Rep) 

May 

Miniver Story, The (MGM). Oct 

Missing Women (Rep) Feb. 

Missourians, The (Rep) Nov. 

. . . . 

Mister SSO (20-Fox) Oct. 

Mister Universe (UA) Jan. 

Modern Marriage, A (Mono). Oct 

Molly (Para) Apr. 

Montana Desperadoes 

(Mono) 

June 

Mr. Imperium (MGM) June 

Mr. Music (Para) Dec. 

Mrs. O'Malley and Mr. Malone 

(MGM) 

Dec. 

Mudlark, The (20th-Fox) Jan. 

My Blue Heaven (20-Fox) .Sept 

My Forbidden Past (RKO). Mar. 

My Outlaw Brother (UA)..Mar. 

My True Story (Col) Mar. 

Mystery Submarine (U-l).. Dec. 

N 

Naughty Arlette (UA)....Mar. 

Navy Bound (Mono) Mar. 

Nevada Badmen (Mono) .... May 

Never a Dull Moment 

(RKO) 

Nov. 

New Mexico (UA) May 

Next Voice You Hear . . ., 

The (MGM) Oct. 

Night Into Morning (MGM) June 

Night Riders of Montana 

(Rep) 

Feb. 

North of the Great Divide 

(Rep) 

Nov. 

No Questions Asked 

(MGM) 

June 

No Way Out (20-Fox) Oct 

O 

Odette (UA) May 

Of Men and Music (20-Fox) Mar. 

Oh! Susanna (Rep) Mar, 

Oliver Twist (UA) Apr. 

On the Loose (RKO) June 

On the Riviera (20-Fox) ... May 

One Minute to Twelve (UA) Oct. 

One Too Many (Hallmark) Jan. 

9nly the Valiant (WB)...Apr. 

Operation Disaster (U-l)... Feb. 

Operation Pacific (WB)....Jan. 

Operation X (Col) Feb. 

Outlaw Gold (Mono) Nov. 

Outlaws of Texas (Mono).. Dec. 

Outrage (RKO) Oct 

P 

Pagan Love Song (MGM)... Dec. 

Painted Hills, The (MGM).. May 

Panic in the Streets 

Paper Gallows (UA) Sept 

(20-Fox) 

Sept 

Pardon My French (UA)....July 

Passage West (Para) July 

Payment on Demand (RKO). Feb. 

Petty Girl, The (Col) Sept 

Pier 23 (LP) June 

Prairie Roundup (Col) Jan. 

Prehistoric Women (UA)...Nov. 

Prelude to Fame (U-l)... Dec. 

Pretty Baby (WB) Sept 

Pride of Maryland (Rep)... Jan. 

Prince Who Was a Thief 

(U-l) 

July 

Prisoners in Petticoats 

(Rep) 

Sept. 

Prowler, Ttie (UA) May 

Pygmy Island (Col) Nov. 

Q 

Quebec (Para) Apr. 

Queen for a Day (UA) Apr. 

R 

Raiders of Tomahawk 

Creek (Col) Oct 

Raton Pass (WB) Apr. 

Rawhide (20-Fox) May 

Redhead and the Cowboy, 

The (Para) Mar. 

Redwood Forest Trail (Rep) Sept. 

Return of Jesse James, The 

(LP) 

Sept 

Revenue Agent (Col) Feb. 

Rhythm Inn (Mono) Feb. 

Ridin' the Outlaw Trail 

(Col) 

Mar. 

Right Cross (MGM) Oct 

Rio Grande (Rep) Nov. 

Rio Grande Patrol (RKO).. Nov. 

Roaring City (LP) May 

Rocky Mountain (WB) Nov. 

Rough Riders of Durango 

(Rep) 

Dec. 

Rogue River (UA) Nov. 

Rookie Fireman, The (Col).. Oct. 

Royal Wcddinj (MGM) Mar. 

Rustlers on Horseback (Rep) Oct. 

s 

Saddle Legion (RKO) Apr. 

Saddle Tramp (U-l) Sept. 

St Benny, the Dip (UA). . .July 

Samson and Delilah (Para). Mar. 

Santa Fe (Col) Apr. 

Scarf, The (UA) Apr. 

Sealed Cargo (RKO) May 

Second Face, The (UA)...Oct 

Second Woman. The (UA)..Mar. 

Secrets of Monte Carlo 

(Rep) 

June 

September Affair (Para) ... Feb. 

Shakedown (U-l) Sept 

Short Grass (Mono) Dec. 

Show Boat (MGM) July 

Sierra Passage (Mono) Dec. 

Silver Canyon (Col) June 

Silver City Bonanza (Rep). Mar. 

Sirocco (Col) July 

. Skipalong Rosenbloom (UA) Apr. 

Sleeping City, The (U-l).. Sept. 

Smuggler's Gold (Col) May 

Smuggler's Island (U-l). ...May 

Snake River Desperadoes 

(Col) 

May 

So Long at the Fair (UA)..Mar. 

Soldiers Three (MGM Apr. 

) . . . 

Southside 1-1000 (Mono).. Nov. 

Spoilers of the Plains (Rep) Feb. 

Stage to Tucson (Col) Jan. 

Stars in My Crown (MGM). Nov. 

Steel Helmet, The (LP) Feb. 

Stop That Cab (LP) Mar. 

Storm Warning (WB) Feb. 

Strangers on a Train (WB) June 

Sugarfoot (WB) Mar. 

Sunset in the West (Rep).. Sept. 

Sun Sets at Dawn, The 

(UA) 

Jan. 

Surrender (Rep) Sept. 

Sword of Monte Cristo 

(20-Fox) 

Mar. 

T 

Take Care of My Littia 

Girl (20-Fox) July 

Taming of Dorothy, The 

(UA) 

Sept 

Target Unknown (U-l) . . . .Feb. 

Tarzan's Peril (RKO) Mar. 

Tea for Two (WB) Sept. 

Teresa (MGM) July 

Texan Meets Calamity Jane, 

The (Col) Nov. 

Texans Never Cry (Col) . . . . Mar. 

Texas Rangers, The ((:ol)..June 

They Were Not Divided (UA) Feb. 

Thing From Another World, 

The (RKO) Apr. 

13th Letter, The (20-Fox) . Feb. 

Three Desperate Men (LP).. Jan. 

Three Guys Named Mike 

(MGM) 

Mar. 

Three Husbands (UA) Nov. 

Three Secrets (WB) Oct 

Three Steps North (UA) . . .June 

Thunder in God's Country 

(Rep) 

Apr. 

Toast of New Orleans 

(MGM) 

Sept 

Tokyo File 212 (RKO) May 

Tomahawk (U-l) Feb. 

To Please a Lady (MGM).. Oct 

Tougher They Come, The 

(Col) 

Dec. 

Trail of Robin Hood (Rep). Dec. 

Train to Tombstone (LP).. Sept. 

Trio (Para) Oct. 

Tripoli (Para) Nov. 

Try and Get Me (UA) May 

Two Flags West (20-Fox) .. Nov. 

Two Guys and a Gal (UA)..June 

Two Lost Worlds (UA) Oct 

Two of a Kind (Col) July 

Two Weeks With Love 

(MGM) 

Nov. 

U 

Undercover Girl (U-l) Dec. 

Under Mexicali Stars (Rep) Nov. 

Under the Gun (U-l) Jan. 

Union Station (Para) Sept 

Up Front (U-l) Apr. 

V 

Varieties on Parade (LP)... July 

Valentino (Col) Apr 

Vengeance Valley (MGM).. Feb. 

Vendetta (RKO) Dec. 

Vicious Years, The (Mono).. Feb. 

W 

Walk Softly, Stranger 

(RKO) 

Oct 

Watch the Birdie (MGM).. Jan. 

Wells Fargo Gunmaster 

(Rep) 

May 

West Point Story, The (WB) Nov. 

When I Grow Up (UA)...Apr. 

When the Redskins Rode 

(Col) 

May 

W/hcn You're Smiling (Col) Sept. 

Where Danger Lives (RKO). Dec. 

Whirlwind (Col) Apr 

Wicked City, The (UA) Jan. 

Woman on the Run (U-l).. Oct 

Wyoming Mail (U-l) Oct 

Y 

Yank in Korea, A (Col)... Mar. 

Yes Sir, Mr. Bones (LP) . .July 

You're in the Navy Now 

(20-Fox) 

Apr. 

OFnCBooldnGuide :: June 16, 1951

£:{}jji)j"n)}i 

price in order to play it while still in the 

public's mind. It did only slightly above average. 

The audience thoroughly enjoyed It, 

although much of the subtle (?) dialog was 

missed. We had a good class trade but very 

few rural patrons. The trailer is poor, mostly 

devoted to the premiere, and scenes from 

the picture itself were not funny. It fails to 

interest those unfamiliar with the movie. 

— 

\m im ^ni 

ABOUT 

PICTURES 

; 

patronage. 

* ' * 

Anyhow, brother Bennett, I was lucky 

Riders of the Range (RKO) —"Tin: 

Right Cross (MGM)—June Allyson, Dick enough to do nearly double of normal 

Patricia White, Jimmy Lloyd. This is i 

Powell, Ricardo Montalban. Occasionally we business on a Sun., Mon. run, and I 

ter, nor worse than the average, 

get a spell of this, "Why don't you play advise any of the boys who have not yet shootin', fightin', ridin'. To sum it u 

something better on Saturday?" from our 

played this picture to give it your preferred 

time. Work it up through your E. Sabin. Majestic Theatre, Eureka, j- 

another western. Played Tues., Wed.- 

patrons, so thinking the cast would appeal 

to all types, we singled this with a 3-Stooge 

and "Roaring Gims" on Saturday to below SS teachers, and word-of-mouth should Small town patronage. 

average business. Apparently the farmers take care of your second night.—Bill Danelz. 

Border Theatre, Elmore, Minn. Small 

REPUBLIC 

were too busy in the fields to come to a 

show. The trailer is good—doesn't overemphasize 

boxing, and scare the women away. 

O'Hara, Ben Johnson. This is my iirs u 

town patronage. * * Rio Grande (Rep)-ôhn Wayne, M « 

Don't Come Any Better 

Than This, He Says 

T'D CLIMB THE HIGHEST 

An open forum in which, for the most part, exhibitors report on subsequent-run 

MOUNTS 

(20th-Fox)—Susan 

showings of pictures. One (*) denotes a new contributor: two (*•) is one 

Hayward, 

who 

Will 

has been reporting for six months or longer; three (*•*) a regular who Lundlgan, 

has been 

Rory Calhoun. They just di 

reporting for one year or more. These columns are open 

come any better than this one. 

to all exhibitors. 

Every 

seenjed to enjoy this picture, especi 

the church-goers. While business was c 

average, we are glad we played it. Pla 

COLUMBIA 

—Bev Mahon, Holland Theatre, Pella, Iowa. Sun., Mon. Tues. Weather: Fair 

: 


• 

Bom Yesterday (Col)—Judy Holliday, 

cool. — Marion F. Bodwell, Paramo 

Broderick Crawford, William Holden. I had Stars in My Crown (MGM)—Joel McCrea, Theatre, Wyoming, III. Small town 

a lot of requests for it, so paid Columbia's Ellen Drew, Dean Stockwell. When two of rural patronage. < 

your regular patrons come up to you the day 

after seeing a picture and say, "That is the 

best movie I have ever seen in my life," you did a little more than other Sunday i 

know it has something. Then when another lately but still nothing to shout about. si 

customer, who is a very irregular attendant, ness has been a bit slack Sunday at F ri 

says, "If they had more of this type of picture, 

Grove, but we look for an upturn, come s 'w 

I would go to the movies more often," berry season. This is a good in' 

bet, but d 

you are more convinced of its value. Perhaps 

compare with "Whispering Smith." I Irei 

if we had more pictures of this type we Sun., Mon., Tues. Weather: Okay.— u 

Bev Mahon, Holland Theatre, Pella, Iowa. could attract those who now stay away because 

they feel that the churches and minis- 

Rural and small town patronage. 

J. Harris, Beverly Theatre, Prairie Grove rl 

* 

'* 


ters have not been given enough favorable 

Cow Town (Col)—Gene Autry, Gail Davis, 

Dark City (Para)—Charlton Heston, m 

consideration on the screen.—C. L. Jensen, 

Harry Shannon. I thought this the poorest 

beth Scott, Viveca Lindfors. This is s 'e 

Esmond Theatre, Esmond, N. D. Small town 

Autry in years, but if anyone else agreed with 

made mystery that drew about 50 per c^ c 

and rural patronage. 

me, it wasn't made known. No squawks and 

normal business. Played Fri., Sat. Wei ei 

business was above average for a change. I 

Perfect.—D. W. Trisko, Ritz Theatre, J«|.n 

PARAMOUNT 

• 

still believe color could make a "king." Played 

Ariz. Mining town patronage. 

. 

Fri., Sat. Weather: Warm. — Bob Walker, 

At War With the Army (Para)—Dean Martin, 

Uintah Theatre, Fruita, Colo. Small town Jerry Lewis, Polly Bergen. This is the Mating Season, The (Para)—Gene Tiê; 

and rural patronage. • * * first Paramount picture I have played in a John Lund, Thelma Ritter. How anyth i 

long time that has justified the film rental good as this could die such a death is b jin 

KlUer That Stalked New York, The (Col)— I have been paying Paramount. The patrons me. It is ultra-sophisticated comedy. I e 

WilUam Bishop, Evelyn Keyes, Charles Corwin. 

This is "kinda" rugged but I had no there were no comments, good or bad, as on Saturday didn't help. Business was ',lo 

laughed some while the show 

it 

was on but was over their heads. Even Bank |1 

kicks from my gang. It is okay for strong there usually are on pictures just seen. Played average. Played Fri., Sat. Weather: 'ei 

support. Played FS. Weather: Warm.—Don Sun., Mon. Weather: Cloudy and cool.—M. W. and warm.—Don Donohue, Novate Tl tr 

Donohue, Novato Theatre, Novate, Calif. Long, Lans Theatre, Lansing, Iowa. Small Novato, Calif. Small town and rural pi pi 

Small town and rural patronage. * * * town patronage. • * * age. M * 

Nevadan, The (Col)—Randolph Scott, Dorothy 

Malone, Forrest Tucker. This was our man, Charles Bickford. This is a nice west- 

Olson, Charles Coburn. Each time :n 

Branded (Para)—Alan Ladd, Mona Free- 

Mr. Music (Para) — Bing Crosby, :{\u 

opening picture at the Erie Theatre, as we ern, top entertainment and well liked. This mount brings out another Crosby pict i 

says that this is the right one for I'gbut 

each time it seems to flop like th=ia 

have taken it over from our tenant, and we 

did enjoy favorable business. Although the 

one. I'm beginning to wonder if there a « 

picture is somewhat old, we still feel we gave Given Special Treatment 

them a nice night's entertainment. Played 

more "right" pictures for Bing. Thf'n 

Fri. -Sat. Weather: Warm.—Harland Rankin, That Brought Resuhs 

time they do any business for me is i( 

Erie Theatre, Wheatley, Ont. General patronage. 

(MGM) — James Whitmore, Nancy him back into the boxoffice. A western ;ia 

JJEXT VOICE YOU HEAR . . ., THE Bob and Bing do one together—which n 

been for a long time. Maybe Hoppy will ii 

Texans Never Cry (Col)—Gene Autry, Pat Davis, Gary Gray. I read with apprehension 

and anxiety the report on this pic- 

Tues., Wed. Weather: Good.—R. L. St ?i 

ly does, when a star starts slipping, lyt 

Buttram, Mary Castle. This is a good show 

which drew well on Fri., Sat. and showed a ture by brother exhibitor, G. M. Bennett Windsor Theatre, Windsor, Colo, m 

nice profit. Weather: Good. — E. M. Freiburger, 

Dewey Theatre, Dewey, Okla. Small 

of Dunedin, Fla., in the issue of May 19. town and rural patronage. 

town patronage. * * * Since then I have played the picture. I My Friend Irma (Para)—Diana Lynntol 

thoroughly agree with his opinion of the Lund, Don DeFore. Even though it's a: Bi 

picture. It is good and has a message it still did outstanding business on a i* 

METRO-GOLDWYN-MAYER 

that every American should hear. I am eyed change—Tues., Wed. If you tjsi 

Grounds for Marriage (MGM)—Van Johnson, 

Kathryn Grayson, Paula Raymond. This 

buy it late like I did. The price may be.=tt 

played this, don't be afraid to go bac ai 

sorry his people did not get to see it. I 

is silly as can be, and worse yet, no business. had an invitational screening prior to the 

anyway. It's a silly, but everyone seeril 

The few that came were here to see "Stage playdate for ministers and Sunday school like it that way. Weather: Fair.—Bob V; fc 

to Tucson." So far the MGM deal has been teachers from four towns around here Uintah Theatre, Fruita, Colo. Smallf^J^ 

brutal—too much dough for results that can got four out of 20 invited. The Catholic and rural patronage. 

be obtained for priest a neighboring really 

Played Fri.-Sat. 

went to work for me on it—I don't happen 

RKO RADIO 

ohue, Novato Theatre, Novato, Calif. Small 

town and rural patronage. * * * 

to be a Catholic myself. We had a Border Treasure (RKO)—Tim Holt, 

few squawks from some Sunday school ard Martin, Inez Cooper. This is a 

King Solomon's Mines (MGM) — Stewart teachers about the drinking scenes, but good western but there was no draw for 

Granger, Deborah Kerr, Richard Carlson. 

they had to be incorporated in the story the weekend date. It was doubled m 

Gosh, what a picture! By all means play it. 

to bring 

It's the greatest piece of entertainment, plus 

out the message. We have a 

other action picture and a Disney ci 

but there just wasn't any business, it 

education, that has ever been offered. Give tough thing to buck with some ministers 

except on the supers. Played Fn 

it your best time. Played Sun., Mon., Tues. who condemn all movies, good or bad, but Weather: Rainy. — Mayme P. Muss 

Weather: Good.—Bill Leonard, Leonard Theatre, 

Cedar Vale, Kas. Small town and rural minded, or we'd be out of business . . . patronage. 

thank God most people aren't as narrow- 

Roach Theatre, Lincoln, Kas. SmaL 

20 per cent less 

Weather: Clear.—Don 

film rental. 

Don- 

from town 

— 

BOXOFFICE BookinGuide :: June 1 v 

W

; lerei 

. Rural 

; ind 

Scott, 

: 

Sessue 

— 

— 

nwntin a Republic picture. In my case, It 

^vi out what I believed was just another 

outdoor picture that would not 

overvJ*'"' 

stan(up alone In my situation on a single 

hill D I doubled with "Panic in the Streets" 

(SOtlFox) and had the poorest business I 

hsvever had on a weekend since I started 

In t^ business two years ago. It proved just 

shaC tliought it would. The story is okay, 

getui the usual outdoor stuff. No boxoffice 

.npe here. Played Fri.. Sat. Weather: 

Cleai-Virgil Anderson, C-B Theatre, Bucklln, 

I). 

Rural patronage. • • • 

20th CENTURY-FOX 

AU^bottt Eve (20th-Pox) — Bette Davis, 

AnniBaxter, George Sanders. We just ran 

this.nd all I want to know is, why? There 

BusiJe a reason for making a picture like 

this it I can't think of one. It is 138 minutes 

f the purest kind of drivel. Even the 

dran fiends looked sour. It is getting so 

here lat the pictures with the biggest raves 

are jUing in the smallest crowds. The 

weatT was good, business very bad.—^Howard 

Nyah Theatre, Hot Springs, 

. 

Mon Small town and rural patronage. • 

Blik Kose, The (20th-Pox)—Tyrone Power, 

Orso Welles, Cecile Aubry. This is a very 

tine dure and one that was very interesting 

Ironihe entertainment angle. It is a good 

ttorjind all the patrons enjoyed this one 

Tery luch. I would not say it would be the 

type [ picture that will hit in a lot of small 

town as the previews are a very poor selling 

angli for this picture. We used word-of- 

Bout exploitation, after reading the story 

In tl movie magazine, and gave people a 

synois of the story. Played Wed., Thurs. 

Weaer: Good.—Virgil Anderson, C-B Theatre, 

licklin. Mo. Rural patronage. * * 

Caboo Trail, The (20th-Fox)—Randolph 

Scot George "Gabby" Hayes, Bill Williams. 

Ths ; very good and did above normal busi- 

.\l.so, it drew some nice comments. 

Wed., Thurs. Weather: Good.—Josef 

iring, Floodwood Theatre, Floodwater, 

and small town patronage. * 

t Gitighter, The (20th-Fox)—Gregory Peck, 

Hele Westcott, Millard Mitchell. Gregory 

Peckloes a nice job in this, which has lots 

of sDense and action. It was something difand 

was well received doing nice weekend 

usiness. Played Fri., Sat. Weather: 

-Harland Rankin, Plaza Theatre, Til- 

Dnt. Small town patronage. * * * 

ster 880 (20th-Fox)—Burt Lancaster, 

ly McGuire, Edmund Gwenn. This 

i okay on Saturday night but I don't 

Its strong enough for a Sunday playtote 

.Ithough many theatres played it there. 

P'.ay Tues., Wed. Weather: Good.—M. W. 

Lans Theatre, Lansing, Iowa. Small 

patronage. • * * 

NcWay Out (20th-Fox) —Richard Widi 

Linda Darnell, Stephen McNally. This 

ery good picture, but no business. It 

as if you have to have a picture with 

appeal to get them out anymore. 

heavy dramas don't have any appeal 

Played Wed., Thurs.—Marion F. Bodaramount 

Theatre, Wyoming, 111. Small 

rural patronage. * * • 

'e Came Home (20th-Pox)—Claudette 

t, Florence Desmond, Patric Knowles. 

'•as a well liked story of women in a 

ison camp. It was nice to see our old 

Hayakawa again. Played Fri. 

un—Frank E. Sabin, Majestic Theatre, 

i. Mont. Small town and rural pae. 

• • • 

're in the Navy Now (20th-Fox)—Gary 

:•. Jane Greer, Millard Mitchell. Here 

of the finest comedies of the year. 

tie is misleading. It seems to me that 

i. Teakettle" was far better. Business 

*'i5 lar average. I was able to show a small 

W»f and comments were exceptionally good. 

played as a single, with MOT "Nation's 

Health." Played Wed., Thurs. Weather: 

Cold.—Don Donohue, Novato Theatre, Novato, 

Calif. Small town and rural patronage. • * • 

UNITED ARTISTS 

Mrs. Mike (UA) — Dick Powell, Evelyn 

Keyes, J. M. Kerrigan. This is a good show 

that played to way above average business 

and pleased. Played Thurs., Fri., Sat. 

Weather: Rain.—M. W. Long, Lans Theatre, 

Lansing, Iowa. Small town patronage. ' * * 

UNIVERSAL-INTERNATIONAL 

Bedtime for Bonzo (U-I)—Ronald Reagan, 

Diana Lynn, Walter Slezak. This is a good 

family picture with lots of good, clean comedy. 

They all liked this one very much. It sure 

pleased the Fri., Sat. crowd.—Marion F. Bodwell, 

Paramount Theatre, Wyoming, 111. Small 

town and rural patronage. * * * 

Double Crossbones (U-I) — Donald O'Connor, 

Helena Carter, Will Geer. Although good 

entertainment, business is off. We have the 

farmers out now trying to get their crops in, 

and people in the gardens, so we take it on 

the chin—and with this, we sure did. Played 

Mon., Tues. Weather: Fine.—Harland Ran- 

Remember Buiialo Bill 

And Sitting Bull 

H NNIE GET YOUB GUN (MOM) — 

Betty Hutton, Howard Keel, Louis 

Calhem. The oldtimers liked this one as 

many of them remember Buffalo Bill and 

his Wild West show with Annie Oakley. 

Sitting Bull lived in and is buried up in 

this part of the country, too. This was an 

outstanding musical. How refreshing to 

hear a real he-man singer in Howard 

Keel. The radio and the screen have been 

polluted with crooners and lady bassos for 

so long that one wonders what has happened 

to the singers. Betty Hutton always 

pleases and Keenan Wynn adds to 

every picture he plays in. After playing 

this one and "Stars in My Crown" we 

really believe that Movies Are Better 

Than Ever.—C. L. Jensen, Esmond Theatre, 

Esmond, N. D. Small town patronage. 

» 

kin. Plaza Theatre, Tilbury, Ont. Small town 

patronage. * • • 

Double Crossbones (U-I)—Donald O'Connor, 

Helena Carter, Will Geer. This is just 

about the poorest picture this company has 

turned out in a long time, and the poorest 

picture that Donald O'Connor has ever appeared 

in. It was a dog at the boxoffice. It 

was sure a waste of film and Technicolor. 

Played Fri., Sat.—Marion F. Bodwell, Paramount 

Theatre, Wyoming, lU. Small town 

and rural patronage. * * * 

WHarvey (U-I)—James Stewart, Josephine 

Hull, Peggy Dow. Our college presented the 

play three months ago so we expected the 

movie to have a following and overcome the 

jinx it has been in some situations. Despite 

this, it gave us one of otu: lowest grosses. 

Absolutely no interest in it and some failed 

to grasp it. On its own merits the picture 

certainly deserved far better business. Good 

trailer.—Bev Mahon, Holland Theatre, Pella, 

Iowa. Small town patronage. • 

Son of Frankenstein (U-I)—Reissue. Basil 

Rathbone, Boris Karloff. This is a reissue 

from Universal that does wonders with horror 

show maniacs. There are plenty of spinetingling, 

blood-curdling, and hair-raising experiences, 

with all the horror boys thrown 

into one big package that runs off 94 minutes. 

If your town likes horror shows, they will eat 

this one up. Played Saturday. Weather : Cool. 

Want Harvest of Corn? 

Try Playing This One 

CQUARE DANCE KATY (Mono)—Vera 

Vague, Phil Brito, Virginia Welles. 

The only thing that impressed me was the 

darling gal that played the part of Katy, 

and she must have impressed all my patrons, 

for many commented on what a refreshing 

personality she was. Business was 

mighty good, doubled with "Sky Dragon." 

If they like corn in your situation, 

you'll reap a harvest here. I don't think 

it would stand alone though. Played Fri., 

Sat. Weather: Fair.—Bob Walker, Uintah 

Theatre, Fruita, Colo. Small town and 

rural patronage. * * * 

—Pearce Parkhurst, Lansing Drive-In Theatre, 

Lansing, Mich. Family patronage. • 

Winchester '73 (U-I)—James Stewart, Shelley 

Winters, Dan Duryea. Here is a "pip." 

It will draw and please your shoot- 'em-up 

crowd. The kids eat it up and your more 

discriminating folk will like it, too. Played 

Fri., Sat. Weather: Fair.—Joe and Mildred 

Faith, Linn Theatre, Linn, Mo. Rural and 

small town patronage. • * * 

Woman in Hiding (U-I)—Îda Lupino, Howard 

Duff, Stephen McNally. National Screen 

Service put out a selling trailer on this mystery 

drama, but the paper wasn't any good. 

It's the same old story—crime doesn't pay 

even at the boxoffice ! And against the spring 

farm work, this picture did not have a chance. 

Not only the woman was in hiding—so were 

all my patrons! Played Tues., Wed. Weather: 

Warm and dry.—Ken Christiansen, Roxy 


» » • 

WARNER BROS. 

(WB)—Gary Cooper, Ruth Roman, 

Dallas 

Steve Cochran. After "Bright Leaf" slipped 

here, we thought Cooper in a western role 

would bring his stock back, but this did worse 

than "Bright Leaf." It opened well, fell to 

below average, and died the last day. Played 

Wed., Thurs., Fri. Weather: Good.— Bev 

Mahon, Holland Theatre, Pella, Iowa. Small 

town patronage. 

Glass Menagerie, The (WB)—Jane Wyman, 

Kirk Douglas, Gertrude Laurence. This has 

wonderful acting, but ouch at the boxoffice. 

Played Tues., Wed.—both nights. Weather: 

Good.—M. W. Long, Lans Theatre, Lansing, 

Iowa. Small town and rural patronage. * * * 

It's a Great Feeling (WB)—Dennis Morgan, 

Doris Day, Jack Carson. This is an 

oldie with a punch, and excellent comedy in 

the musical vein. Don't pass it as it is one 

of Warner's better musicals and okay for 

small town. If we play a good movie on midweek, 

we do okay. The pictures still are 

what they want. If the pictures are good, so 

is business. Played Tues., Wed. Weather: 

Rain and wind. — Ken Christianson, Roxy 


• • • 

Storm Warning (WB) — Ginger Rogers, 

Ronald Reagan, Doris Day. This is the first 

heavy drama to score a hit with us in some 

time. Despite an important baseball game 

two of the nights, the picture held up well 

for three nights, but it was helped by Cash 

Night. The performances all are tops, the 

story and direction fine. The small town 

atmosphere, particularly where the network 

announcer describes the courthouse scene, is 

exceptionally well done. We're glad to see 

sides taken definitely against the Klan. Right 

or wrong, we beheve the pubhc would rather 

see a definite stand taken in such issues than 

the adoption of a wishy-washy attitude. 

Played Wed., Thurs., Fri.—Wilham J. Harris, 

Beverly Theatre, Prairie Grove, Ark. Rural 

patronage. • * 

"OXmCE BooHnGuide : : June 16, 1951 3

j-iiJJUJliUJJjJilJ 

REVIEW 

Kunning time, as rurnisned by home ottices, is in porentheses; checkup with local |i 

recommended. Release number, type of story and review dote follow. U indicates BOXC 

Ribbon Award Winner. ® indicates color photography. 

DIGEST 

COLUMBIA

od:ence classificotion not rated. Listings cover current reviews, brought up to dote 

'(the summary +( is rated as 2 pluses, = as 2 minuses, tl Very Good; Good; I ~ Fair; 

: = yy Poor. 

m\m 

miWi 

^

I 

©Samson 

: 

1. 

,' 

'EATURE chart: ^ Very Good; + Good; ± Fail Poor; — Very Poor. In the summory H is rated 2 pluses, = as 2 

PARAMOUNT 

WOFoncy Pants (92) 5001 Com-W't 7-29-50 + + 

Bob Hope, LuciUe B:iU. Bmce Cabot 

Union Station (81) 5002 M 'drama 7-15-50 - + 

William Holden, Barry Fitzgerald, Lyle Bettger 

s 

REVIEW 

a 4+ 

+ ++ 

S is 

11 — a 

DIGEST 

4+ 

+ 

ZQ 

+ 11+ 

4+ 9+1- 

RKO RADIO 

^ Bunco Squad (67) 104 Drama 8-19- 

Robert Sterling. Joan Dixon, Ricardo Cortez 

H Border Treasure (60) 105 Western 9- 2- 

Tim ilolt, .lane .Nigh, Richard Martin 

a Edge of Doom (99) 152 Drama g- 5 

Dana Andrews, Farley Granger, Joan B\ans 

& 

REVIEW 

50 ± ± ± + J. 

50 + ± + ± 

50+ ± + 44 +4 

Cassino to Korea (58) 5008 Oocum 9-30-50 

Narrator—IJuentiii lieynolds 

+ 

©Copper Canyon (84) 5003 Western 7-29-50 + 

Ray Mllland, Hedy Lamarr, Macdonald Carey 

Dark City (97) 5004 Drama 8-12-50 + 

Charlton Heston, Uzabetb Scott, Dean Jagger 

± tt + + + 8+2- 

+ + + + + 7+1- 

+f -H- -H + + l(H-i- 

a Outrage (75) 103 Drama 9- 2-50 + 

Mala Powers, Tod Andrews, Robert Clarke 

as Walk Softly, Stranger (81) 102 Drama 9- 2-50 H 

.loseph CoUen, Valli, Spring Byington 

Rio Grande Patrol (60) 10s Western 11-18-50 + 

mm Holt, Jane Nigh, Rlohard Martin 

a Mad Wednesday (77) I66 Comedy 3-17-51 + 

Harold Lloyd, Frances Itamsden 

+ + -;" 

+ ± ± 

i 

- - + 

13 ©Tripoli (95) 5005 Hist-Dr 10- 7-50 + 

Maureen O'Hara, John Payne, Philip Reed 

©Let's Dance (112) 5006 Mus-Com 8-19-50 i+ 

Betty Hutton, Fred Astalre, Roland Young 

± tt +f +f + 10+2- 

+ -H- + + + 9+1- 

UJ ©Joan of Arc (145) 963 Drama 

Ingrid Bergman, Jose Ferrer, Francis L. Sullivan 

H Experiment Alcatraz (57) 107 Drama 12- 2-50 ± — ± ± _ 

John Howard, Lyiuie Carter, Jo.m DLxon 

^ Never a Dull Moment (89) 106 Comedy 11. 4-50 44 + ± 44 + 

Fred MacMurray, Andy Devine. Irene Dunne 

SI Where Danger Lives (95) 024 Drama 6-24-50 

Robert Mitchum, Claude Rains, Faitb Domergue 

10-30-48 44 44 44 44 44 

i 

Mr. Music (113) 5007 Mus-Com 9- 2-50 + + +4- -f 4+ + +4-10+ 

Blng Crosby. Nancy Olson, Cliarles Coburn 

©Branded (95) 5009 Western 11-25-50 + + + + + + ± 7+1- 

Alan Ladd. Mona Freeman, Charles Blck/ord 

At War With the Army (93)....5014 Comedy 12-16-50 + + + 

44. 

+ + ± 8^+l- 

Dean Martin, Jerry Lewis, Poliy Bergen 

September Affair (103) 5012 Drama 10-21-50+ ± + 

Joan Fontaine, Joseph Gotten, Jessica Tandy 

H- ++ + + 9+1- 

1 

S Vendetta (83) 167 Drama 12- 2-50 ± ± + ± 44;'- 

Faith Domergue, George Dolcnz 

a Company She Keeps, The (82).. 109 Drama 12-30-50 + ± + ± - 

Llzabeth Scott, Jane Greer, Dennis O'Kcefe 

SI Hunt the Man Down (68) ill Drama 12-23-50 ± + ± + 

Law of the Badlands 113 Western S 

Mary .Anderson, Gig Young, Lynne Roberts 

12-30-50+ + ± + : 

an 

Tim Holt, Richard Martin, Joan DLxon 

Double Deal (64) 112 Drama 12-30-50 ± ± ± + +

I 

hn 

Etry Good; + Good; ~ Foir; Poor; - Very Poor In the summory l> is rotcd 2 pluses, = os 2 minuses. 

:feature chaf 

R;'UBLIC 

rest Trail (67) 4923 Western .9-23-50 + 

' 

lioniull. Jîiio Darwfll 

90t 5001 Drama 10-21-50 + i 

CJirrnll. Walter Rrennan 

Petticoats (60) 4929 Mdrama 9-23-50 ± - 

1! V.ilonlinc Pcrkias 

the West (67) 4943 Mus-Wt 9-30-50 -f 

,11')- Edward.'i. EsWitJi Rodrtciiez 

REVIEW 

St 

DIGEST 

a.S 

a 

E 

± - + ± 5i-4- 

± + ^ ± 6-1-5- 

± ~ ± ± 5+7- 

+ -f -f ± 6+2- 

ido (60) 4967 Western 9-23-50 + + + + + ± 6+1- 

,.1(1, W.iller. Miirttia Hycr 

of 1951 (85) 5002 Musical 10-2S- 50 + ± ± ± ± ± 6+5- 

?- flit.n Uodrit:iicz. Marie MeI>on;i!ri 

Horseback (60) 4968 Wtern 11-25-50+ ± + + ± 5+2- 

:.ii„lla Barrett, Eddy Waller 

Dt Divide (67) 4944W-Mus 11-25-50 + 

:rij- 

f^wartt-- 

Icoli Stars (67) 4954 W'tem 12- 9-50 + 

liiy ratrick 

\S) 5003 Drama 10-16-50 ± 

Jeanette Nolan, Dan OHerlihy 

(105) 5004Supwest 11-11-50 n 

Maureen O'Hara 

The (60) 4974 Western 12- 9-50 + 

Hurst 

IPaiil 

fossogc (90) 5005 Wtern 12-23-50 + 

ESiJr, Mara, .lim r>a\ls 

,\dele 

tobin Hood (67) 4946 M-West 12-23-05 ± 

v-i iiy Edwards. Gordon Jones 

± + ± + ± 6+3- 

+ + ± ± ± 6+3- 

± + - -H- ± 7+5- 

++ 4+ W ++ + 12+1- 

± + + ± ± 6+3- 

+ ± + + ± 7+3- 

± + + + ± 6+3- 

l|k Rirs of Durango (60). .5058 Western 2-10-51 + ± + + + 6+2- 

tap 

irylond (60) 5023 M'drama 1-13-51 + ± ± + + ± =t 7+4— 

t.v Petrgj- Stewart, Frankie Darro 

,!: L: and (90) .5006 Drama 3- 3-51 + ± ± + + ± ± 7+4— 

ri - J: tin Carroll 

Mr. cthe Plains (67) 5041 Wt-Mus 2-10-51 ± 

f '• 'enay Edwards, i. : Gordon Jones 

+ + + + ± 6+2- 

hM9 jmen (60) 5025 M'drama 4- 3-51 ± 

lDi Ellen Kay, Buddy Ebsen 

+

ATURE chart: 

tt Very Good; + Good; — Fair; — Poor; — Very Poor. In the summary 

i-^ is rated 2 pluses, — as 2 minus 

REVIEW 

DIGEST 

UNITED ARTISTS ^ ? 

i Eye Witness (104) 045 Mys-Dr 

Kobcrt Montgomery. Leslie Banks. Felix Aylmei 

If This Be Sin (72) 628 Drama 

Myrni Lo). Riiiiard Greene. Peggy Cummins 

i Paper Gallows (69) 220 Drama 

Itona Anderson, .lohn Bentley 

i Taming of Dorothy, The (75).... 224 Comedy 

Jean Kent. Robert Beatty 

One Minute to Twelve (75) 203 Drama 

Lars Hanson. Olaf BerRstrom. Gunnel Brostom 

i Second Face, The (72) 204 Drama 

Ella Raines. Bruce Bennett. Rita Johnson 

1 Kangaroo Kid, The (73) 037 Western 

Veda Ann Borg. Jocic O'Mahoney 

i Two Lost Worlds (60) 202 Drama 

Laura Elliot. Jim Arness. Gloria Petroff 

D ©Prehistoric Women (74) 205 Drama 

Laurette Luez, Allan NLxon 

3 Border Outlaws (58) 250 Western 

Spade Cooley. Maria Hart, BUI Edwards 

3 Three Husbonds (78) 642 Comedy 

E\e Ardeii, Eml>n Williams 

H ©Rogue River (79) 201 Western 

Kory Calhoun. Peter Graves 

Q 

Golden Salamander, The (96)....271 Drama 

Anouli, Trevor Howard, Herbert Lom

. 

, 

. 

. . Fred 

. 

wR]'try Good; + Good; — Fair; — Poor; — Very Poor. In the summory H is rated 2 pluses, ' as 2 

IFEATURE CHAF 

I 

WANERBROS. 

_p^ jft.jn 

s 

I 

REVIEW 

DIGEST 

a. £ zd 

wt) (98) 001 Musical S-19-50 ± + + f|. 4- + ± B^2~ 

MacRae, Evo Arden 

M\ 

firta (92) 004 Comedy 7-29-50 ± ± + -f ± -)- + 7) 3- 

iH Mom. Betsy Drake, Zach.iry Soiitt 

lliiag 

y« ,\t 

.int. The (97) 005 Drama 9- 9-50+ ± ± ++ +f + 

.1

. 3-30 

, 3-19 

• 

'; 

| 

' 

; 

. 

• I5 

release. Symbol is rating from BOXOFFICE review. ++ Very Good. + Good. Fair. -Poor. 

uJDllTi) filJ}]xlT 

Poor. © Indicates color photography. 

W-262 Early Bird Dood It 

Comedy Specials 

5111 Musical Madness (7).... May Joe McDoakes 

Columbia 

Coi 

(9) 12- 2 13.402 Night Club Daze (16) 11-24 5112 Elephant Mouse (7) June 7402 So You're Going to Hi 

W-263 Million Dollar Cat (7) 2-24 ff 13.403 Newlyweds' 

5113 The Rainmakers (7) June 

Boarder 

an Operation (10) 

Prod. No. Tit e Rel. Date Rating 

W-264 The Shooting of Dan 

(15) 1-19 5114 Injun Trouble (7) June 7403 . 1 

So You Want to Be i 

Assorted Comedies 

McGoo (8) 4-14 13.404 Tin Horn Troubadours 

5115 Seasick Sailors (7) Ju y 

Handyman (10) 

| 

3423 Innocentlv Guilty (16). -12-21 ± W-265 Gallopin' Gals (7) 6- 2 + 

(16) 3-16 5102 Nutsy in Squirrel Crazy 

7404 So You Want to Be a 

3413 He Flew the Slirc.v( 151/2) l-H 13.405 Newlyweds' 

(17) Jan. 

Easy 

+ 

) 

Cowboy (10) .. I 

3414 Wedding Yel's (16) 2- 8 + People on Parade 

Payments (15) 5-11 5127 The Lucky Duck (7) 

7405 So You Want to Be a 

3424 Wine. Women and Bong 

P.211 Egypt Speaks (8) 1- 6 (reissue) 

Jan. 

13.406 From Rogues to Riches 

Paperhanger (10) , . 

(I51/2) 2-22 

P.212 Voices of Venice (8).. 2- 3 + 

5103 Little Roquefort in Three 

1 

(15) 7- 6 

Is 

3415 Blonde Atom Bomb (17) 3- S + 

P-213 Springtime in Netherlands 

a Crowd (7) Feb. ± 

Merrie Melodil 

3425 The Awful Sleuth (16) . . 4-19 3416 Fun on the Run (16) 5-10 ± 

(9) 4-21 5104 Woodman Spare That Tree 

Disney Cartoons 

P-214 Und of Zuider Zee (9) 4-2S ± 

(7) Feb. 

(Technicolor) 

+ 

(Color) 

7706 A Fox in a Fix . . 

P-215 Word for the Greeks (8) 5-12 

5128 The Bird Tower (7) 

(7), 

14,106 Out on a Limb (7). .12- 15 + 

7707 Canned Feud 

(reissue) 

Feb. 

(7)....l2 

Candid Microphone 

14,702 Donald's Golf Game 

770S Putty Tat Trouble 

Pete Smith Soeciallies 

5105 Ha f Pint in Stage Struck 

(|2 

(One-Reel Srecials) 

(S) (reissue) 12- 29 

3552 Subject No. 2 (10) 12-14 -f 

S-253 Table Toppers (8) 10-21 ± 

(7) Mar. 

14.107 Lion Down (7) 1- 5 

3553 Subject No. 3 (lO'/a) 2-15 S-254 Curious Contests (8). 11-11 + 

+ 

+ 

7709 Corn Plastered (7)..j3 

7710 Scent-lmental 

5106 Mighty Mouse in Sunny 

Romeo |; 3 

14,iOS Chicken in the Rough 

7711 A Bone for a Bone . (71 . 

3554Suh'ect No. 4 (11) 4-12 + 

S-255 Wanted: One Egg (9).. 12-16 ± 

Italy (7) Mar. 4 

(7) 1. 19 ff 

+ 7712 Hound for Trouble (7' 

3555 Subject No. 5 (lOVa) . 

. 

6-14 S-256 Sky Skiers (8) 2-17 ff 

5107 Gandy Goose in Songs of 

4 

14,109 Cold Storage (7) 2- 9 

S-257 Fixin' Fool (8) 3-24 + 

+ 

Erin (7) Mar. 

14,703 Merbabics (9) 

+ 

7713 Enrly to Bet (7) . . . . 

5 

7714 Room and Bird (7).. 

C'Tval'-ade of B'-oadwrov S-25S Camera Sleuth (10) . . . 4-28 ff 

5129 Shipyard Symphony (7) 

'6 

(reissue) 2- 23 

7715 Chow Hound (7) 

(reissue) 

Apr. 

j( 

3652 The China Doll (ID... 12-13 -f 

14,110 Dude Duck (7) 3- 2 

3';53 Havana Madrid (10)... 3-29 -f 

Tom & Jerry Cartoons 

5108 Bulldozing the Bull (7).. Apr, 

14,111 Home Made Home (7) 3- 23 + 

+ 

Sports 

(Technicolor) 

5109 Gandy Goose 

Farad; 

in Spring 

3654 New York After Midnight 

14.112 Corn Chips 

(..) 6-28 W- 233 The Framed Cat (7).. 10-21 + 

(7) 4- 6 ff 

Fe.cr (7) Apr. 

14,704 The Practicai Pig (8) 

+ 

(Technicolor) 

7504 Ski in the Sky (10) 1 

W-235 Cucball Cat (7) 11-25 

(reissue) 4- 20 

7505 Will to Win (10). '2 

Color Favorites 

W-237 Casanova Cat (7) 1- 6 + 14,113 Cold War (7) 4 21 + Universal-International 7506 Rocky Eden (10)... , i 


W-240 Jerry and the Go dfish 

14.114 Plutonia (7) 5 IS 

3604 The Foolish Bunny (8). 12- 7 (7) 3- 3 ff 

+ 

7507 Hawaiian Sports (10 1 

14,115 Test Pilot Dona d (7) 6. S 

3605 Midnight Frolics (T/z) l-U -f 

W-242 Jerry's Cousin (7) . . . . 4- 7 + 

Cartoon Melodies 

750S Birds and Beasts Wer 

14,116 Tomorrow We Diet (7) 6 29 

3606 The Carpenters (S) . . . . 2- S -f 

W-244 Sleepy-Time Tom (7).. 5-26.+ 

6381 Brother John (9) 11-20 ± 

There (10) i 

14,705 Polar Tratpcrs (8), 

6382 Peggy, Peg and Polly (8) 1-22 3607 Poor L'ttle Butterfly (S) 3-15 

reissue 

7 

• 

6 6383 Lower the Boom (10) . 

3608 Jitterbug Knights (71/2) 4-15 + 

14,117 A Lucky Number (7) 7. 2D 

3609 Birds in Lo/e (8) 5-17 ± P

prons on Current Productions; Exploitips 

, • u A' u LI P 

(FOR STORY SYNOPSIS ON EACH PICTURE, SEE REVERSE SIDE) 

Action Drama 

apfam Horatio Hornbiower ^ cTcchnicoioo 

\3raer Bros. (029) 117 Minutes Hel. Aug. 11. '51 

.: i excitement and pictorial sweep of the sea battles in 

adventure drama have rarely, if ever, been equaled on 

creen. The picture, which has most of the epic qualities 

,; DeMille picture, has something to appeal to every type 

r oviegoer—pulsating action for the thrill fans and the 

j: gslers, historical realism for the readers of the C. S. 

c -,ter novel and a tender romance between the stern and 

.some Gregory Peck and a beauteous highborn lady, 

\ ?d by Virginia Mayo. The magnificent Technicolor pho- 

:ir iphy enhances the fury of the blazing sea encounters. 

[;t: is ideally cost as Hornbiower and Miss Mayo does her 

't screen work to date. Robert Beatty, as a faithful lieu- 

' it, and James Kenny, as a sensitive young midshipman, 

jutstanding. Director Raoul Walsh has extracted all the 

1 out of a long tale but, even so, the second sea battle 

n s as an anti-climax. 

(egory Peck, Virginia Mayo, Robert Beatty, Terence Morgan, 

lames Robertson Justice, Denis O'Dea, James Kenney. 

Streetcar Named Desire A 

er Bros. ( ) 125 Minutes Bel. Sept. '51 

.Ti^s faithful picturization of Tennessee Williams' grim and 

pressing drama of southern decadence will shock many 

!ar picturegoers just as it will be widely praised and 

jciissed by sophisticated patrons. Because of the realism 

it3 squalid way of life, the earthy quality of chief char- 

;e.-s and its frankness in dwelling on sex, it is strictly adult 

The fame of the Broadway stage hit, which won the 

iiier Prize and toured the key cities, and curiosity about 

Irien Leigh's portrayal will attract feminine fans and instrong 

grosses in metropolitan centers. It's too talky and 

-moving for neighborhood or action houses. This is a 

did tale of unhappy humans and Director Elia Kazan has 

•.nd the audience nothing by revealing the savage bruf 

of Marlon Brando's Polish husband and the neurotic 

hicvior of Vivien Leigh's faded southern belle. Kim Hunter 

ioutstanding as the pregnant wife. 

\'ipn Leigh, Marlon Brando, Kim Hiuiter, Karl Maiden, Peg 

Hillias, Rudy Bond, Nick Dennis, Wright King. 

— 

mrrnvr. umm 

' 

JimThorpe— All American F '^rama 

Warner Bros. ( ) 

107 Minutes Rel. Sept. 1, 

Long since, the Frerts Warner established their enviat 

reputation for producing engrossing and profitable cellule 

biographies—from Disraeli to Zola. Herein they record t 

story of one acclaimed the outstanding American athle 

figure of the past hall-century—a film chronicle v/hich c 

n"'[) mirably makes no compromise with facts, although at tim 

the truth displays the subject in an unfavorable light. E 

whether he is being projec.ed as a hero or a heel, t 

profile of the mighty Thorpe is excellent entertainment ar 

if lull advantage is taken of its numerous and obvio 

merchandising possibilities, it should enter any showmai 

•ecords as a solid grosser. Its appeal to sports fans will 

"imitless, and for the women trade there is the attraction 

Thorpe's tender romance and married life with his first wi 

Burt Lancaster's performance in the title role proves perfe 

casting. Expertly directed by Michael Curtiz. 

Burt Lancaster, Charles Bickford, Steve Cochran, Phyl 

Thaxter, Dick Wesson, Jack Bighead, Suni Warcloud. 

impri) 

Strangers on a Train A 

Melodn 

Warner Bros. (027) 101 Minutes Hel. June 30, ' 

A murder thriller with such a wealth of plot, superb i 

rection, fine acting and excellent photography that every ty 

of adult audience should consider it an outstanding pictu: 

Director Alfred Hitchcock again demonstrates he knows he 

to build up a series of tense situations into a smashing clime 

in this instance a merry-go-round filled with children on 

mad rampage while the two male leads fight for surviv 

The story throughout develops unexpected twists that set 

apart from routine melodrama. Farley Granger does an e 

pert job as the hero, but the major honors must go to Robi 

Walker as a suave maniac. Ruth Roman introduces the lo 

interest and bit players contribute some outstanding wo: 

One of the high spots is a realistic tennis match. The pictu; 

adapted from the novel by Patricia Highsmith, deserv 

special exploitation. Screenplay by Raymond Chandler a: 

Czenzi Ormonde. 

Farley Granger, Ruth Roman, Robert Walker, Leo G. Carre 

Patricia Hitchcock, Laura Elliot, Howard St. John. 

jie Frogmen 

-b-Fox (122) 

Tp 

War Drama 

9e Minutes Rel. July '51 

: 

it's spine-tingling action and suspense and/or bloodrning 

heroism the fans seek, this service yarn—which 

-e- an amazing insight into a little known phase of U.S. 

cl warfare, one developed late during World War II 

-he cast. Rare indeed should be the customer who, after 

niing an hour and a half on the edge of the seat, doesn't 

T. ark the offering for the "must see" lists of his acquaint- 

:e5. The picture is virtually flawless and honors for its 

eilence can be rather evenly distributed between Producer 

n-iel E. Engel, Director Lloyd Bacon and an excellent, 

.". 

d- working cast. 

Bhard Widmark, Dana Andrews, Gary MerrilL Jeffrey Hunter, 

Warren Stevens, Robert Wagner, Harvey Lembeck. 

Happy Go Lovely 

RKO Radio ( ) 88 Minutes 

' 

Comedy With Mi 

Rel. 

(Technicolor) 

Only as concerns the accents of some of the support!: 

players does this gay and well-written show-business co 

• 

edy reveal its British origin. Its three top cast names are 

established Hollywood players and the director, Bruce Hu 

berstone, is also a veteran of the American film capital. . 

a result, showmen whose patrons have displayed acti 

antipathy toward English importations need have no fe 

that such will be the case with this one. Booked in almt 

any situation, with Vera-Ellen, David Niven and Ces 

Romero as the marquee lures and Technicolor photograp 

enhancing some imaginatively staged dance sequences a: 

production numbers, the offering appears to be headed i 

reasonably satisfactory returns in the revenue departme 

From the exploitation standpoint, the three-star combinatic 

the Technicolor lensing job and the backstage atmosphe 

are probably the most potent factors with which to work. 

Vera-Ellen, David Niven, Cesar Romero, Bobby Howes, Diai 

Hart, Gordon Jackson, Barbara Cooper, Henry Hewitt. 

'he Hoodlum F 

'=""°""'^ 

i..l6d Artists (653) 61 Minutes ReL June '51 

Jiniowed to fill v/ith adequacy its exhibition destiny as the 

her end of dual bookings in virtually every type of situa- 

;s this rather standardized treatment of a yarn which 

lit. title suggests—has as the central character a tough 

incapable of going straight. Within its budgetary 

Stations—and the moderate bankroll is not too apparent 

jihe finished product—the Jack Schwarz production moves 

Bg at a fairly lively pace and lists, among -other assets, 

fcciive performances by a hard-working and competent 

lit, in which the title-roler is Lawrence Tierney of "Dillinger" 

he As cops-and-robbers fare it is capable of creating and 

(Icining the interest of most audiences. Tierney 's name 

lid serve as something of a merchandising potential. 

He other exploitation efforts could be directed toward 

f'.asizing the crime-doesn't-pay motivation of the plot. 

Isc ed by Max Nosseck. 

Inence Tierney, AUene Roberts, Marjorie Riordan, Lisa 

|!olai, Edward Tierney, Stuart Randall, Tom Hubbard. 

BOXOFTICE 

\) 

ood ". 

Take Care oi My Little Girl F „„";;:, 

20th-Fox (119) 93 Minutes Rel. 

An extreme screenplay, which stretches literary licen 

as thin as a boarding house pork chop, tosses up for gra 

and a thorough lampooning American colleges' Greek-let 

sororities and their alleged snobbishness. Nor is the mon 

of unbelievable scripting rendered one whit more acce; 

able through casting and/or direction. Every gal in t 

picture is sufficiently glamorous to have rated a spot in 

Ziegfeld revue—a precept quickly disproven by a cast, 

gander at the habitues of any contemporary campus, 

•vhom the picture may appeal is hard to determine. C( 

tainly current coUegiates—a reasonably serious lot for t 

most port—aren't going to like it, while adults are ve 

^pt to declare the offering a woeful waste of good tal« 

and Technicolor photography, which pair of factors, pare 

thetically, represents the exploitation springboards and t 

film's best hopes for business. Directed by Jean Negulesi 

Jeanne Crain, Dale Robertson, Mitzi Gaynor, Jean Pete 

Jeiirey Hunter, Betty Lynn, Helen Westcott. 

June 16, 1951 19(

. The 

. . An 

, . Filmdom's 

. . 

. . 

. . Fighting 

. . The 

. . The 

. . Winner 

. . Elia Kazan Re-Creates His Magnificent 

; 

. 

' 

' 

— 

FEATURE REVIEWS Story Synopsis; Adiines for Newspaper and Progr^B 

E STORY: "Jim Thorpe—All American" 

THE STORY: 

"Captain Horatio Homblower" 

3orn on a reservation, Jim Thorpe (Burt Lancaster) enters 

; Carlisle Indian School, becomes a track star and under 

! tutelage oi Pop Warner (Charles Bickiord) also excels 

football and baseball. Consumed with the desire to bene 

a coach, Tnorpe is named an All-American and wins 

ther plaudits in the 1912 Olympic Games. La er he mars, 

but is stripped of his athletic honors v/^hen is dis- 

it 

/ered he played semi-professional baseball one summer. 

5 marriage goes on the rocks when his only son dies; he 

ns to drink and hits the skids. But Coach Warner finds 

n, points out Thorpe should be proud of being an Indian, 

d Jim attains ultimate happiness as coach at a small 

rochial school once attended by his dead son. 

lTCHLINES: 

\t Last ... As Only the Motion Picture Screen Can Tell It 

Great American Story ... Of a Great American 

in . . . An AU-Time Sports Champion ... A Fighting Hero 

lo Refused to Quit. 

107 Lii 

OS r' 

iue) 

1 (7) 

th' 

In 1807, with England at war against Napoleon's force; 

Captain Homblower (Gregory Peck) commands a frigate 

which finally lands in Nicaragua after seven months at sea. 

After Homblower obtains supplies from a Spanish rebel 

leader, he captures a Spanish warship after a terrific battle 

and turns her over to the rebel. When he learns that the 

Spanish and English have signed a treaty, Homblower overtakes 

the rebel and recaptures the warship. He also picks 

up a passenger (Virginia Mayo) and, while returning her in 

safety to England, falls in love with her, despite the fact 

that he is married. Homblower is assigned to another vessel 

which fights against several French ships. Homblower is 

injured but returns to England a great naval hero. 

CATCHLINES: 

Gregory Peck as England's Great Naval Hero in Love With 

a Lovely High-Bom British Lady . Best-Selling Novel 

by C. S. Forester Springs to Vivid Life on the Screen 

. . . 

Surging Action, Blazing Sea Battles, Tender Romance 

. . . 

Gregory Peck at His Most Heroic—Virginia Mayo at Her 

Loveliest. 

E STORY: 

"Strangers on a Train" 

THE STORY: 

"A Streetcar Named Desire" 

Vivien Leigh, a faded, neurotic schoolteacher, takes a streetcar 

named Desire in New Orleans and arrives at the shabby 1. 

home of her sister, Kim Hunter, and the letter's coarse, r 

earthy husband, Marlon Brando. Brando resents Vivien's fastidious 

behavior and her Irunkful of finery while she is re- .. 

pelled by his bad manners and rowdy friends. But when 

she is attracted by Karl Maiden, a shy factory-worker, Brando " 

makes inquiries and learns about Vivien's unsavory past. - 

He tells Maiden and ruins Vivien's one chance to marry, fi 

While his wife is having a baby, Brando comes home drunk ' 

and tries to attack his sister-in-law. Vivien's mind is gone 

and she is taken away to an institution. 

CATCHLINES: > 

juy Haines (Farley Granger), tennis player, and Bruno 

thony (Robert Walker), a stranger, get in conversation 

a train. Bruno knows Guy seeks a divorce from his wife, 

lO has made his life miserable, to marry the daughter of 

J.S. senator. He proposes that he kill Guy's wife, in return 

which Guy would kill his father. Guy, horrified, leaves 

cigaret case behind as he departs. Bruno trails Guy's 

[e to an amusement park and strangles her. Later he 

eatens that if Guy does not kill his father, he will involve 

n in the murder of his wife. Guy guesses Bruno's plan 

leave the cigaret case at the scene of the crime to inminate 

him—battles with him there and wins when 

ino is killed in a merry-go-round crash. 

LTCHLINES: 

. . . Farley 

. 

\lfred Hitchcock's Most Sensational Thriller 

anger, Ruth Roman, Robert Walker in the Tale of a 

iniac Epic of Maniacal Hatred and Undying Love. 

oSf. 

!09Yo 

- H — 

Vivien Leigh Again Portrays a Southern Belle in Tennessee; 

Williams' Vivid Play of Colorful New Orleans . 

ofr 

the Pulitzer Prize and the New York Drama Critics Award 

for the Best Play ... A Heart-Tugging Story of Frustrated, 

Earthy Humans . 

Stage Success Based on Tennessee Williams' Outstanding 

Play. 

E STORY: 

"Happy Go Lovely" 

THE STORY: 

"The Frogmen" 

Ilesar Romero, fast-talking American producer, is running 

o financial troubles trying to open a stage revue in Edinrgh, 

Scotland. Mistakenly Romero believes Vera-EUen, a 

orus girl, to be the girl friend of David Niven, an Edinburgh 

Uionaire, and makes her the star of the show, hoping to 

rsuade Niven to invest in it. Subsequently Vera-EUen, 

aware of this, meets Niven but thinks he is a newspaper 

sorter. In that guise Niven falls in love with her. Romero 

mages to interest Niven in the show, but Vera-EUen rertantly 

tells Romero that Niven is an impostor. When the 

ow opens Vera-EUen and the revue are smash hits. Meanlile 

Niven is arrested, but manages to explain the coniion, 

clearing the way for his delayed declaration of love. 

lTCHLINES: 

Vivacious Vera-EUen . 

Freshest Miss Twinkle- 

As An Adorable American Lassie Who Makes a 

;s . . . 

lur Scots Millionaire the Gayest Man-About-Edinburgh . 

Carefree Comedy-Romance Loaded With Laughs. 

Richard Widmark is the fearless but cynical commandinc 

officer of a navy underwater demolition team. On a reconj 

naissance mission Widmark makes the tough decision not tc 

rescue two of his men because it would delay his delivery 

of important data to the admiral's flagship anent the immi 

nent invasion of a Jap-held Pacific island. His men hate him 

but Widmark's action contributes to the success of the in 

vasion. Then Widmark proves himself a hero by riskinc 

his life to remove the exploder mechanism from a Jap torpedc 

which has penetrated the sickbay of a navy vessel, but fail 

to change the crew's attitude. On a new mission he u 

critically hurt, and orders his men not to rescue him. Bu^ 

Dana Andrews, CPO, tows him to safety and Widmark am: 

his men arrive at a better understanding. 

^ 

CATCHLINES: 

The Saga of the Navy's Daring Underwater Demolitio 

Teams . Sailors Who Go to War in Swimmim 

Trunks . Spearheads of Every Allied Invasion . 

From Sicily to Okinawa. 

[E STORY: "Take Care of My Little Girl" 

Jeanne Grain and her hometown friend enroll as freshmen 

Midwestern university, intent on joining the same sorority, 

ley become friendly with Mitzi Gaynor, a breezy, wealthy 

;sterner, and romance enters the scene when Jeanne meets 

lie Robertson, who doesn't believe in the sorority-fraternity 

stem. Jeanne is pledged, but her friend is not and leaves 

hool heartbroken. At a fraternity dance Jeanne falls for 

Ifrey Hunter and because of her friendship for him quarrels 

tterly with Robertson, who refuses to take fraternities 

riously. Subsequently Jeanne realizes Hunter is a snob 

d returns his fraternity pin. Then, when a shy young pledge 

!arly dies during "Hell Week," Jeanne realizes she has 

id enough of sororities, turns in her pin and is reunited 

ith Robertson. 

LTCHLINES: 

7 Migh 

.ilCu. 

se in 

ch (7 

THE STORY: 

"The Hoodlum" 

Lawrence Tierney, a paroled convict, returns from servin 

his prison stretch without any indication that it has taugl 

him the advantages of being on the right side of the lav 

Feeling that the world is against him, he makes a ploy it 

his brother's girl friend, who falls in love with him and the 

commits suicide when she discovers she is going to hove 

baby. His brother, who owns a gas station, gives Tierne 

a job—one of the requirements of his parole being that r 

find steady employment—^but Tierney, instead of workir 

steadily, conspires to stage a daring robbery of an armore 

truck in front of a bank across the street from the g: 

station. After committing the robbery, Tierney goes on tt 

lam but is ultimately caught and slain by the police. 

CATCHLINES: 

Every Father's Son Will Love Every Mother's Daughter of 

m . 

. . It's the Candid Story of Coeds on Their Own . 

le Book That Blew the Lid Off Is Now on the Screen. 

Nothing Paid Lil 

The World Owed Him a Living . . . 

Crime . . . That's How One Wrong Guy 

Nothing Could Convince Him He Was Mistaken 

Nothing Except Blazing Police Bullets. 

. . 

Ai

- 

i 

fAi 

'[ 

rmnnem, 

' 

' 

C 

I 

; '1. 

, 

photo 

. Cretors. 

. 

as 

i 

exploit 

I 

1 

Write 

' 

quantity. 

[ T 

1 $99 

Chicago 

Chicago 

602 

i 

" 

S; li r^' word, minimum $1.50, cash with copy. Four insertions ior price oi three. 

jIUGP^ TE: Monday noon preceding publication date. Send copy and answers to 

Bl 

lumbers to BOXOFFICE, 825 Van Brunt Blvd., Kansas City 1, Mo. • 

[EJ> WANTED 

\ 

very desirable worbonL-e. 

Boxoffice. 4285. 

For sale: Complete etinipment: 270 seats. Simplex 

machines and sound. Good condition. Rest 

manager for Illinois location. offer lakes. Fulton Theatre. Cuba. 111. 

1 in training under CA bill also One pair IICA I'T 65 sound equipment complete 

experience, salary expected. 

with PS soundheads, good condition. Need 

first letter. Boxoffice. space, must sell, best offer lakes it. Alamo Theatre 

Corp.. 12IG 7th St., N. W.. Washuigton 

Immediate opening for ex- 1. n. C. 

|A house. State age, salary. Hef- Complete theatre equipment, including Simplex 

U'ritc L. V. Cochovety. Avon rear shutter heads, sound. National air washer 

^pii d. Ind. 

iuid motors: 31)0 upholstered chairs, good condition 

Kerritfiiient position, cjbpable theatre at a bargain price. No brokers. George Baker, 

114 W. 8th St.. Kansas City. Mo. 

to 40. Must have thoiuui;h 

iiess and he Washed air systems, complete. Sizes 101 

hiis \\illing xMnker. 

Irif 't Co.. Box 510. radiieah, Ky. tbrnnjjh lOS. Perfect condition: ready for installation. 

Malco Theatres. Inc., Purdiaslng Dept.. 

P. O. 

PCrri ONS WANTED 

Box 2S5:J. Memphis. Tenn. 

"^ For sale: One factory rebuilt 7 a:i manatêr. Conventional 

Vallen No. 4U 

Curtain Control. $77.50 FOB 

Middle aged, sober, married. 

Cleveland. National 

Theatre Supply Co.. 

atien and promotion. 

2128 Payne Ave., Dcveland. 

Ohio. 

manager of class A thea- 

Hioh intensity generators at low prices: 50/100 

amp. ^-pha.'ê rebuilt like new. Roth actodeetor. 

$5t'5; llerlner transverter. $G25. inchiding rheostats 

do not drink, unencumbered, 

anil control panel. Ilebuill Holmes dual 

.35mni outfits. $605. Bebuilt Baby Strong arcs, 

ii (iter. Want tl-day week, salary 

rectifiers. $395 pair. Time deals invited. Pept. 

living conditions and type 

h local 

iter Atlantic or Pacific coast 

C. 

St.. 

S.O.S. 

New 

Cinema 

York IfV. 

Supply Corp.. 602 W. 52nd 

,1 anywiiere if gttod proposition. 

16mm reconditioned Hnlmes .sound projector and 

i[tiployers: Karl Hoblitzelle or 

I terstaie Circuit. Inc., Majestic speakei. $200. L, Brazil. Bearden. Ark. 

las. 

te or 

Tex. Am pre.-;entiy vaca- 

For Sale: Large air-bli)v\er. 5hp electric motor, 

call .Mercer W. Colman. hydraulic controls. Formerly used to cool 500-seat 

i; [veston. Tex. Phone 5-8204. theatre. Reno Theatre. Appleiun. Minn. 

( ii 

f! need, married, sober, reliable. Vvanted: Two late model Holmes machines, must 

A-1. H. Ferris. Farmington. Iowa. 

Bee\ilK\ Tex. 

I. F.Ûl îns. 

In- J. 

tm-ii-. M years experience, available now. Pair Holmes projectors, stands, like new. Pa.r 

h d. Veteran World War II. PeVrvs. miscellaneous items. Make offer. Glen 

llonny Blue. Va. 

Axtell, 2011 Ave. 7. Council Bluffs. Iowa. Phone 

as manager of small circuit or :t-8sss. 

20 years experience in all 

iperation. Boxoffice. 4310. 

BUSINESS STIMULATORS 

"poilORN MACHINES 

Dartaway: Two sensational new theatre games 

nf skill. Hartaway Enterprises. Inc.. Shawnee. Kas. 

.\dvance, ail electric 

50 Hollywood type, theatre 

Bingo with more action. $3.50 thousand cards. 

[ôiipers from $250. Karmelkom A 1^(1 other games. Novel tv Games Co.. 1434 

Bedford Ave.. Brooklyn 16. \. Y. 

d:. :: S Halsieii. Chic;igo 6. 111. 

Giveaway New 1951 car. No c^jst to theairf, 

rov\n^ 5.000 populatifui or over. Merchant Ail 

?5CELLANEOUS 

U'ltising tienp. Interstate Theatre Service. II Ir. 

East Armour. Kansas City. Missouri. 

les liberal discounts to showmen 

\ny Chrysler-built car, starting Comic books available as premiums, giveaways 

or call collect. Jerry at your kiddy shows. Large variety, latest ne«s 

Day: At Stout-Chapman stand editions. Comics Premium Co., 412B. Gmn 

I s. 

wich St., N. Y. C. Publications for premium- 

Ritz Theatre. 

Ko'ildoor-stadium chairs, only one (r xclusivelyt since 1939 

Write for photo and Bingo die-cut cards, 75 or 100 numbers. $3.50 

bs'd Chair Mart. 829 S. State per M. Premium Products. 339 W. 44th St.. Ne\* 

Vnk 18. N. Y. 

SATRE EQUIPMENT 

THEATRES WANTED 

incs, half price. Wiener, Hami'eanut 

Theatre, Nebraska, western Iowa, northern Kan 

-as. No brokers. Over 400 seats. Town l.Siii' 

Roasters, Bun Warmers. 

|1' 3 Liickie, Atlanta, Ga. 

piip'ilation or over. Confidential. Experienced I. 

.1. Rriikitt. Sparta, Wis. 

tickets. Send tor samples of 

(1 ^liib rod tickets for drive-ins. Sell your theatre privately. 32nd year. ni::li 

tst reputation, know-lmu. Arthur Leak, Tlieau- 

Specialist. 3305 Cariith. Dallas. Tex, 

•1 8. Mo. 

We liave buyers, Illinois. Indiana theatres. Li-I 

e-in headquarters. Here's why: .MMir theatre with us. 15 years in the brisiness 

Simplex. DeVry, Superior. l.'ilph French .\gencv. Colfax. 111. 

.; lable for 200 to 1,000 cars 

Desire theatre, about $10,000. Town of 5,000- 

'-' payment plan. Screen paint. 

7.000. .\o competition. Ga., Fla., Ala., Tenn. 

i I ifi -rs. all sizes. $295 up; mar- 

Boxoffice. 4302 

!•" " > jp. Dept. C, S.O.S. Cinema 

Theatre wanted. Not over $10,000. for m> 

[I- W. .52nd St.. Xri York 19. 

fam'ly operation. Boxoffice. 4301- 

STUDI AND PRODUCTION 

Want Arkansas county seat type town, rea-listicallv 

priced. Bnxoffi-A'. 4306. 

EQUIPMENT 

West Texas theatre wanted: $55,000 cash availli!c 

down. Ready anytime. Boxoffice. 4307. 

mp.i-itr -nund. $695: Bell & 

priiittT. $995: Bridgamatic 

I" loping machine, $:l,000 value. 

MHirnnous m.-ignetic recorder, late 

fir-i l.-iter. Boxoffice. 4308, 

"I'VV Smispots on stands. $77.50: 

M'h magazines. 2 motors, less 

Maiirer BM Itimm recorder, 4 

THEATRE SEATING 

rtiluction. power supply, etc., 

1!m; new 35mm continuous sound Parts for all chairs. Bend sample for quotation 

"J'S. $995. Sensational: New l-'en«in Seating Co.. Chicago 5. 

Itinim developing machines (plus Chair supplies. Everything for theatre cbairs 

|iii 

reduction printer, 35/lfinim Fensin Seating; Co.. Cbicaco 5, 

Ufed chairs, 

It ir. $7,500 value, $2,995. We 

guanmtced good. Advise nuantiiv 

il equipment. Dept. C. S.O.S. 

wanted. Photographs mailed with quotation. Fensin 

I'l'D.. 1102 W. .52nd St., New 

Seating Co.. Chicago 5^ 

Seat Covers: Sewed combinations, all makes. aU 

iimplete. Perfect for local 

Hal 

I i'v Mo 

Parker Studios, 1713 

styles. Send your sample for quotation. Fensin 

Seating Co . 5 

Patch-0-Seat cement. Patching cloth, solvent 

ÊH, EQUIPMENT—NEW 

Fensin Seating Co,. Chii-ago 5 

^'tractions with tempered Masonile 

d: sizes and colors: i"— 35c, 

, 

THEATRES FOR SALE 

Theatre For Sale: Selected listings in Oregon 

and Wasnwigton now available. Write for list. 

Theatre Exchange Co., Fine Arts Bldg.. Portland, 

(tre. 

Build aounle parking drive-in theatres under 

franchise Patent No. 2,102.718. reissue No. 22.- 

756 and impri'vements. patent pending. I'p lo 

30 per cent more seating capacity with little 

additional cost. Louis Josserand. architect. 3908 

S. Main St.. Hou ston. Tex, 

Pacific Northwest theatres for aaP. Write Irv 

Bouron. sales manager. Theatre Sales (Div.). 

Kred B. Ludwig. Brk. 4229 N. E. Broadway. 

Portland l:i. Oie 

Theatres for sale: Pacific Northwst. Listing 

In Oregon. Washington. Idaho. Write 0. M. 

Durham. Sound Realty & Investment Co.. 706 

Stewart Street, Seattle. Washington. 

Private listings— (inoil situations In Texas that 

I. will ear strict in\esti^.ii inn. Inlormatlun only 

at Southland Theatre Brnkers, 408 S. Harwood. 

Dallas. Phone IJandolph 8922 

Only theatre. 6.000 population, ultra-modern, 

new building, new efiuipment, 30 tons refrigeralion, 

cry room. 28-day availability. Bettendorf. 

Iowa. Other interests, ton much to handle. No 

cnric'spondence Make offer. Boxoffice. 4297. 

For sale: Small theatre, equipment, building. 

Northern Wyoming. Ideal family operation. Real 

buy. Other business interests. Boxoffice. 4288. 

Circuit of three. $35,000 will handle. Moschelle 

Re.il E-lalo. Big Timber, Munt. 

Texas circuit dispersal. Five theatres. Total 

2 400 seats. Leaseholds. Four coniroUed. one 

competitive. $13,000. $18,000. $22,000. $30,000 

down. Exclusive. Arthur Leak. 3305 Carutli. 

Dallas. Tex 

Experienced showman given unusually low terms, 

attractive 700-seat snhurh.m Texas leading city. 

If you know values, potential, trip not wasted. 

$1?,.000 handles. Thorough investigation requested. 

Stale experience, background. Boxoffice. 4201, 

Owner chronically ill. Near Texarkana. 40-foot 

liuilding just finished. 550 seats mostly new. Parking 

lot Payroll 25.000 next door. Someone gets 

iiemendoiis value at $25,000 all. $17,000 down. 

Boxoffice. 4292 

For sale: Surcessfid ihcatre in small to'vn. 30 

miles from Harrisburs, Apply Mark Rublnsky 

Tlie.itres, 2501 N. 4ih St.. Harrisbtirg. Pa. 

For sale or lease. Air conditioned. 616 seats. 

2 stores, good business. The only theatre in town 

of 13.000. North Miami Theatre. North Miami. 

F'a 

Theatres and businesses in .Montana. Annhiu'j 

you may want. Write Gavin Realty, 127 W. 

Slain. Missoula. Mom. 

For sale: oOO-car drive-in. southwestern Ohio. 

in densely populated area. RCA equipment. Will 

.a.vcp: reasonable offer. Dissolving parinerslnp 

Boxoffice, 42S9. 

THEATRES 

HOUS 

FOR SALE (Cont'd) 

Theatre for sale: Wichit.i. K.i^ Itiixnfliv.'e. 42 

Nicest drive-in, controls southwest county : 

college town. 10.000. Trade area 75.000. Ni 

est drive-in 40 miles. Serves 12 towns. C 

pletely modern, sleel tower. 15 acres indin 

Ex'Jellent provable profits. Owner naval rese 

$44,000. $29,000 down. Serious, qualified p 

pects, please, Bo.xoffice. 4300. 

Contact Walter Jackson. Realtor, Chlllico 

.Mo.. Id bu> or sell tlieatres. 

Shreveport, Louisiana. De luxe dilve-in thea 

$175,000. hiut down. "Joe" Joseph, 2621 Mil 

Dallas. 

Lawton, Oklahoma. 800-car dc luxe drive 

Room for more needed speakers. The first 

best in the state. $175,000. A beautiful pi 

doing plenty business. "Joe" Joseph, 2621 ; 

ton. Dallas. 

Dallas, Texas. 700 seats, suburban, b 

building, two extra parking lots. $80,000. 

down. "Joe" Joseph. 2621 Milton. Dallas. 

Wichita Falls, Texas. 300 seats, grind ho 

Sheppard Field Air Base in ftdl swing. Chj 

to make it (piick; $10,000 cash total. "J 

.losepb. 

Dallas. 

Fort Worth. Texas. 900 seats, new de 

suburban. Bcauliliil theatre in new shopping ce 

with plenty parking space. $75,000, half dc 

"Jne" Joseph, 2621 Milton. Dallas. 

Birmingham. Alabama. 500 seats, near dcf 

plant, suburban. Swell family set-up; $10,1 

"Joe" Joseph. 2(;21 Milton. Dallas. 

; 

Mississippi Gulf coast's finest theatre, 

particulars my office. "Joe" Joseph. 2621 

ton. Dallas. 

Timfson, Texas. 'l\\a theatres, includes 

house building: $44,000. about $25,000 di 

"Joe" .loseph. 2621 Milton. Dallas. 

Modern theatre. 485-seat. town 5.000. eas 

Pennsylvania; two apartments, store. Kea 

Partner disagreement. Priced reasonable. 1 

office. 4309. 

Only theatre. Big payroll town, Liirge gi 

unlimited potentials, 3 years old. $25,000 di 

Balance like rent at 4%. Takes building— 

Boxoffice. 4311. 

Only theatre In town. Ten other towns n 

750 seats, air conditioned, newly dei»rated 

equinped. Boxoffice. 4312. 

Exclusive: Two theatres in West Texas ti 

One. 500 seats, new building in-.'ludcd, other. 

seats. Mexican house. No oppo.sition. $00.1 

Elvis Roberts. 1402 Ave. Q. Lubbock. Tex. PI 

3-2668. 

El Paso. Texas. Beautiful de luxe house, 

years old. 800 seats. Building, equipment 

large parking lot. Well established. Comi 

available records show excellent return plus n 

potential. Outside income. $152,000 will hai 

Dealing directly with owners. C. C. Dues, 

5158 Ascarate Branch. El Paso. Tex. 

Drive-in. New defense area in South Caro 

Good opportunity. Boxoffice, 4314. 

New Drive-ln. Only one in town of 18. 

Ideal climate. Finest equipment. Boxoffice, 4: 

Drive-ln theatre in Maine. Excellent local 

best of eipnpmenl. records show very profit 

business. Lady owner must sell. $65,000, $25, 

down. Trial invited. Minerva Gordon. 71 Ch; 

SI^ Boston. 

Drive- In theatre in San Antonio. One of 

best paying propositions in the country. I 

term lease. .\ll new RC.\ equipment. By ow 

3600 Pleasanton Rd.. San Antonio, Te\ P! 

WAInnt 27!tll 

THEATRICAL PRINTING 

Window cards, programs. lieraKis, Photo-0 

Printing. Cato Show Printing Co.. Cato. N. Y 

SIGNS 

Easy Way to Paint Siijns. Cse letter patK 

Avoid sloppj work and wasted lime No fXi 

ence neeueil for expert v^nrk. Uriie lor free 

pies. John Uahn. B-1329. Central .\ve.. Chi 

51. Ill 

AIR CONDITIONING 

Heavy duty bucket blade exhaust faas at 

year's prices: J2"—$25.50, 16" —$37.50. 18 

$45.50. Prompt deliver.es all sizes blowers 

air washers. Send tor details. Oept. C. S. 

Cinema Siippl> Cmp , W r)2nd St., 

York 19. 

THEATRE TICKETS 

Prompt service. Special printed roll tici 

100.000. $26.7(1; 10.000. $7.80: 2.000. $4 

Each change in admission price, inclinling ch: 

in color. $3 exira. Double numbering e> 

F.O.B. Kansas City, Mo. Cash with order. I 

sas City Ticket Co.. 109 W. IStb St.. Ka 

City. Mo. 

Drive-in theatre tickets. Send for sample! 

our special printed stub rod tickets for drive 

Safe, distinctive, easv In check Kansas 

Ticket Co.. Dept, 10. 109 W. 18lh St.. "I 

Row." Kan.sas City 8. Mo.

' 

r 

/ 

/ 

// / 

ifiV/'Jcii^_^ 

hv Thr 

bfdJHiSM 

rA BARON 

f 

I, 

I 

lloyd BRIDGES- lohn IRFUND^ 

Mane WINDSOR ^ 

*^î ^, 

t»4 tmtitt li 

ifflll tttlM 

I III PfMiH It wii 

Avifi' 

I 

ii(! ' Vnii 

^-^ 

•^ «- i^ 

^ • 

*•*•*: 

f^Dy 

THE 

cesarIomero 

^ 

i 

I 

I* /^f Hillary Brooke 

Acquanetta 

lohn Hoyt 

•i 

Jean PORTER 

IrisADRIXW 

ToiUI 

Heimet 

'V.ii 

ÔlUfiff 

Htlf iKMt • IKhM I> • 

'^^îASl! 

J' 

Robert HUTTON- Steve BROOIE 

James EDWARDS -Richard LOO 

ond introducing 

Gene EVANS 

tVitttn, rn«Kt< ut llrKlH t| ImmI FiNif { 

itorring 

lERRY COIONNA' 

Jean PORTER -James ELLISON 

fi^ttttt 111 Birtciil It Im 

iim 

Wow Shooting ! Rupi "FBI GIRL" 

tes r0l Wlltk siMIUfcWl.— - GEORGE BRENT 

FOREIGS SALES DEPARTMEST 72 5 Sry»tilh A.» N>« Y l '. » (;«8Lt AllOPtSS OILOfllVS UPfllV

Boxoffice-June.09.1951

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