MAY

APRIL BLUE RIBBON AWARD WON
BY WITH A SONG IN MY HEART
Page 33
S. i;,..i,al Kil.l .1. I
.
S-,'1 L-M YA-'.
NATIONAL EXECUTIVE EDITION
Includmi Ihi Stitiwtl Ntwi Pa|a •< AM C

:%
^-'"1
II
mg
PROJECTION ROOM
PRIVATE
is
Believing!"
i
i^'
V

THEY CAME
"SEEING
THEY SAW:
BELIEVING'
"SCARAMOUCHE"
(Technicolor)
Stewart Granger, Eleanor Parker,
Janet Leigh, Mel Ferrer,
Henry Wilcoxon, Nina Foch
"LOVELY TO LOOK AT"
{Technicolor)
Kathryn Grayson, Red Skelton, Howard
Keel, Marge and Gower Champion,
Ann Miller
"THE MERRY WIDOW"
(Technicolor)
Lana Turner, Fernando Lamas
"IVANHOE"
(Technicolor)
Robert Taylor, Elizabeth Taylor,
Joan Fontaine, George Sanders,
Emlyn Williams
"PAT AND MIKE"
spencer Tracy, Katharine Hepburn,
Aldo Ray
"BECAUSE YOU'RE MINE"
{Technicolor)
Mario Lanza, Doretta Morrow
THEY BELIEVED
I
md they'll tell the nation that
M-G-M HAS
THE PICTURES!
AND THERE ARE LOTS MORE JUST AS BIG: "Skirts Ahoy!" {Tech.) • "Carbine Williams" • "Above
j\nd Beyond" "Mr. Congressman" • • "The Girl In White" • "The Story of Three Loves" {Tech.) • "One Piece
iBathing Suit" (Tech.) "Plymouth Adventure" {Tech.) "Prisoner of Zenda" • • (Tech.) "Everything • I Have Is
Vours" {Tech.) •
"Tribute To A Bad Man" • "The Devil Makes Three" • "Fearless Fagan" • and others.

About
Ab PHl

» i
I
i 1
^
WESSON • VIRGINIA GIBSON •
. _
PHyiLIS
SCREEN PLAY BY
KIRK •
PRODnrFn
AILEEN STANLEYS.
nv DIRECTED BY 7
lEY-LARRY KEAIING-CLIFF FERRE-JOHN BAER-PEIER MILNE -WILLIAM JACOBS-ROy Del RDIH
NUMBERS STAGED AND
> BY LeRoy Prinz
^^-
^^
. . . y\>0-CA> ^ti^uuiHxnxL 'r^\xxrudkj o-u-eA^tb Pcu^U /f

I
rhe"Cheap€r hy f^e\
Dozen" Fatni/y
ALBANY
MII/f/eAPOUS
...and now we're coming
THERE'S NO BUSINESS LIKE
o
to your house- to stay I
j^
CENTURY-FOX BUSINESS!

u^ o/' (/le //lo^icn ri'c/mj^ //ulii4h//
HE NATIONAL FILM WEEKLY
Publithed in Nine Sectional Editions
BEN SHLYEN
';dilor-in-Chief
and Publisher
\MES M. lERAULD Editor
ATHAN COHEN ...Executive Editor
;SSE SHLYEN Managing Editor
/AN SPEAR Western Editor
L THATCHER.. ..Equipment Editor
|5HN G. TINSLEY. Advertising Mgr
Publistied Every Saturday by
ASSOCIATED PUBLICATIONS
ubiication Offices: 83S Van Brunt Rlvd
•nias City 1. Mo. Natlian Tolien, Execn-
« Mllor; Jf.«e Stilyen. JIannglnj EdI
'r: Morris Sctilozman. Business Manager
L. Thalfhrr, Editor The Modern Theatre
Action: llerliert Roiish. Sales Manager
I'lephone nieslnlit 7777.
Ijitorial Offices: 9 Rockefeller Plaza, Nen
'of» SO. N. y. John 0. TInsley. Advertls-
*t Manager; James M. Jerauld, Editor:
liester Friedman. Editor Shovrmandlser
{•ctlon: Lou n. Gerard. Editor Promotion
I'Ctlon: A. J. Stocker. Equipment Adverlilng.
Telephone COlumbus 5-6.170.
intral Offices: Editorial—624 8. MIchI
in Aie.. Chicago 5. 111. Jonas Perlherg.
I— hone WEtjster 9-4745. Advertising
"lit Wacker Prlte. Chicago 1. 111.
; Hutchison and E. E. Yeck. Tele-
,nc ANdoter 3-3042.
.estern Offices: Editorial and Film Adver-
'ilng—0404 Hollywood Blvd.. Hollvwond
jl. Calif. Ivan Spear, manager. Telelone
Ol.ad-stone 1186. Equipment and
|in-Fllm Advertising—072 S. l.aFayette
lirk Place. Los Angeles, Calif. Boh Wett-
!ln. manager. Telephone DUnklrk 8-2280
'ashinnfon Offices: Al Goldsmith. 1365
illonal Press BIdg. Phone MPtroiinlltnn
;I01. Sara Young. 415 Third St.. N W,
'mdon Offices; Sunnybrook Farm. Cole-
Im's Hatch. Sussex. Telephone Cole-
!iD's natch 95. John Sullivan, manager.
'ie M«nERN TnF.ATItE Section Is Iniided
In the first Issue of each month
PROMOTION Section Is Included In
i«
}e third Issue of each month.
'htnt: 21-23 Waller Ave.. J. S. Cnnners
Irmlnglnm: The News. Eddie Badger.
'Bton: Frances W. Harding. Lib. 2-9305
larlolte: Emory WIster. Charlotte News
oelniutl: 4029 Reading, Lillian Lazarus,
leieland: Elsie I.oeh, Falrmount 1-0046.
Iillas: 612^4 E. Jefferson, Frank Bradley
ifiter: 1645 lafayelte. Jack Rose,
js Moines: Register- Tribune, Russ Schoch.
,'trolt: Fox Theatre BIdg., H. F. Reves.
dianapolls: Route 8. Box 770, Howard
IM. Rudeaux. GA 3339.
mphls: 707 Spring St., Null Adams.
:e«poIls: 2123 Fremont. So.. I,es Rees.
i» Haven: 42 Church. Gertrude Lander.
w Orleans: Frances Jordan. N.O States.
?
la. City: 1740 NW. 17th. Polly Trlndle.
Iiaha: 911 51st St.. Irving Baker,
inadelnhla: 6363 Berks. Norman Shigon.
[tjtiirjh: R. F. Kllngensmlth. 516 Jeannette.
Wllklnshurg. Churchill 1-2809.
rtland. Ore.: Arnold Marks. Oregon
'Joiinial.
l.oiils: 5149 Rosa. David Barrett.
It Uke City: Deseret News. H. Pearson.
!» Antonio: 326 San Pedro. B-30380.
jL. J. B Kctner.
|i Francisco: Gall LIpman. 25 Taylor St..
lOrdwa; 3-4812. Advertising: Jerry No-
•ell. Howard BIdg., 209 Post St.,
VOkon 6-2522.
iltle: 1303 Campus Pkwy. nave Ballard
In Canada
my: The Herald. Mvrnn Laka.
ntreal: 4330 Wilson. Rov Carmlchael
John: no Prince Edward. W. McNulty.
•onto: R R. 1, Tork Mills. M. Galhralth
acmiier: f.yrlc Theatre BIdg. Jack Prnr
nnlpeg: 282 Rupertsland. Ben Somraers.
Mifflber Audit Bureau of Circulations
lered as Second Cla.ss matter at Post
Ice. Kansas CItv. Mo. Sectional Edition.
"0 per year: National Edition. 17.50
A Y
• I
61
1 0, 19 5 2
No. 2
A «_^^^ CC.L'RATE diagnosis is essciiliai to (he
cure of huniaii ills. Wlipii a doctor knows what's
wrong with a patient, he usually can prescribe
the proper medicine for the cure. This should
also work in the case of business "illness." Find
the trouble cause and the means of overcoming
it is the more easily discerned.
This, at any rate, is proposed in an interesting
letter received from John D. Fernicola.
exhibitor at Cenlreville. Md.. who seems to be
a rather good diagnostician himself. Mr. Fernirolas
letter follows:
Wien a theatre suffers a drop in crosses
it is comparable to a person who finds himself
losing weight and cannot account for it.
The loss in weight to a human is cause for
alarm and he is immediately dispatched to a
physician to determine the reason.
A race horse with good breeding who fails
to live U|) to expectations means an investigation
bv the owner, trainer, jockey and the
stable boys in an effort to determine what is
wrong. The veterinarian is called in, the feed
examined and every other avenue explored. In
other words, a clinical experiment is carried
on in an effort to solve the problem.
Now, what does the loss in weight of a person
or the failure of a horse to develop have
to do with the motion picture industry? ... a
great deal because, like the human and the
horse the industry must establish a "THE-
ATRE CLINIC" for the purpose, of research
in an effort to cure the ailing boxoffice.
A THEATRE CLINIC
The motion picture industry knows the
value of clinics and their effect upon extending
the life span of Americans. I believe,
therefore, that it will realize the importance
of creating one for itself and save theatre lives.
So let's get to work in our own clinic for
our own benefit and help put the patient back
on the road to recovery:
1. Establish the Theatre Clinic in fart,
press releases.
instead
2. Find out if the patient is a seasonal sufferer and,
if so, prescribe mediration to give him relief
during that season.
3. Delve into the exploitation, advertising and publicity
used.
4. Examine the heart (bookings) thoroughly.
(a) Determine if the same type of programs are
used continually on weekends,
fb) If musicals are used too often or too close.
(c) If percentage pictures hurt or help a theatre.
(d) What an exhibitor has left for midweek.
te) What types of bookings have caused a drop in
teenage and children's attendance.
(f) Whether film rentals have actually increased
during the low gross periods as against periods of
higher grosses.
These are some of the problems involved
for clinical study. There are others and
knowledge of which would be beneficial to
distributor and exhibitor alike.
of
The Theatre (iliiiic must not be an individual
company venture; it must be a coordinated
effort with each company represented
to study the diagnosis and then join
in )irescribing for the jiatient so that the
dosage of medication will be uniform and
therebv expedite the recovery of the patient
and, when that is accomplished, the recipient
of the good mediet's solve the problem by being honest
with each other. If after the companies reach
an accord as to what the prescription should
be and the patient refuses to take the medicine,
then the case is incurable. However, I doubt
if there is a person who wants to die without
exhausting every means of salvation.
Surveys and Movietime I .S.A.s are temporary
relief measures. The first thing to do
is to determine the cause of the "pain" and
then work at getting the patient on his feet
until a substantial recovery has been effected.
From that point on, he is on his own. When
the patient has recovered sufficiently or has
been saved, it not only benefits him, but insjiires
the doctor to continue his good work
and help others in similar circumstances.
Mr. Fernicola's Theatre Clinic idea might well
be a topic of discussion and consideration for
the forthcoming Texas COMPO conference to
be held at Dallas on June 9-11 at which representative
exhibitors from all parts of the country,
as well as distributors and producers will be
present.
Technological
•K *
Progress
There is a growing interest in engineering
among motion picture people which Peter Mole,
president of the Society of Motion Picture and
Television Engineers, views optimistically for
future motion picture progress. In his opening
address to the gathering of SMPTE members
at the 71st semiannual meeting at Chicago, Mr.
Mole again stressed the need for the industry's
businessmen — producers, distributors and exhibitors—to
team more closely with their engineers.
In this way. he pointed out, the technological
advances vital to the industry's business
success could be achieved.
Through the coordination of these effort*,
aided by the skill and technical knowledge of
SMPTE members, there is envisaged the practical
development of third-dimension films for
theatre use; new or enlarged facilities for color
filming; improvements in screen design or il
lumination of the surrounding area, among
other things that will enhance the patron-at
traction value of motion picture presentation.
\JL^ /OMuLfi^l^

;
ALLIED ASKS FOR OPEN BIDDING;
HITS UPPED-ADMISSION FILMS
Nat'l Board Also Reiterates
Its
Preference for Allinclusive
Arbitration
COLORADO SPRINGS—Tlie board of
Allied States Ass'n at its spring meeting
this week struck out at "blind" competitive
bidding and terms for pictures which force
exhibitors to increase their admission
prices.
On arbitration, the board said it "regrets
that the distributors apparently are unwilling
to agree to an all-inclusive arbitration
system along the lines recommended
by Allied" and authorized its representatives
on the arbitration panel to continue
working for such a system.
TO WITHHOLD ITS STAND
Allied will withhold approving or disapproving
action until a final draft of a plan
acceptable to distributors is presented to the
Allied board for action.
The board approved a strong statement of
its position on competitive bidding.
"Allied always has opposed competitive bidding
for many reasons which have often been
expressed, especially that it tends to a monopoly
by the exhibitor having the 'long
purse.' " the statement said.
"Nevertheless this board recognizes that,
despite its protests, competitive bidding is
still being imposed by the distributors upon
the exhibitors and is aware that many complaints
have been received at national headquarters
of irregularities in the consideration
of the bids and the awarding of the pictures."
The board was convinced that the only
way that these abuses can be eliminated and
confidence in the practice maintained is for
the distributors to reveal all bids to the
bidders after an award has been made. It
called upon the distributors to make this
reform.
"In view of the fact that open bidding prevails
in public contracts and in other industries,
we can only assume that blind bidding
is used by the distributors for the purpose
and with the effect of concealing irregularities
and discriminations in making the
awards," the statement read.
'COULD WELL BE SUICIDAL'
On increased admission pictures, the board
said the practice of asking such high rentals
for pictures that upped scales are forced upon
theatremen "could well be called suicidal
when viewed from an industry standpoint."
"The exhibitor knowing the demand of the
public for the best in boxoffice attractions
has a gun pointed at his head and the fatal
choice of la) not running such productions
and depriving his patrons of widely advertised
and publicized attractions or (.b) transferring
the gun to the public's head with a
demand for admissions far in excess of normal
and greater than they can afford under
the present economic conditions."
This, said the board, "presents an almost
impossible choice with the exhibitor in the
middle and having to 'pay' with public ill
At the Allied board of directors spring meeting at the Broadmoor hotel, Colorado
Springs: Standing, left to right, Ben Marcus, Milwaukee, treasurer; Trueman Rembusch,
Franklin, Ind., named Allied representative of the interim cominitt«e to operate
COMPO. Seated, left to right, John Wolfberg, Denver, secretary; Col. A. H. Cole,
Dallas; Wilbur Snaper, New York, president, and Abram F. Myers, Washington, D. C,
chairman and general counsel.
will whichever way he goes." Such a situation
is intolerable and one that Allied cannot
too forcefully call to the attention of those
who make the final decision, the distributors,
the statement declared.
The board also took an exceptional action
in a statement attacking selling practices of
Paramount. A statement was formally issued
pointing out that a poll of Allied units across
the country on film selling abuses by all the
film companies was taken and "the conclusion
was reached that the No. 1 offender is
Paramount Film Distributing Corp." Most
complaints were that the company was consistently
over-allocating pictures, imposing
zone and mass bidding, continuing distribu-
Report ASCAP Ready
To Tax Non-Film Music
COLORADO SPRINGS — A b r a m F.
Myers, Allied's general counsel, reported
that Ascap intends to again license the
use of music in theatres, this time for
music which is not on the actual film,
at the meeting of the Rocky Mountain
Allied unit this week. This includes incidential
music, use of records or wire recordings
of anything that Ascap controls.
The proposed charges, he revealed,
would run about as follows: $15 a year
for theatres of 600 seats or less; $24 for
theatres 600 to 1,200 seats, $36 for 1,200 to
1,600 seats; $48 for theatres over 1,600
seats. For drive-ins, the fee would be $3
a month for 350 cars or less; $4 for
350-650 cars; $5 for 650 cars or over.
Myers said the present plan is to put
the license plan into effect in about six
months.
tion of Pine-Thomas pictures when Pine-
Thomas films are being shown free on TV,
employing the "silent treatment" in solicitation
by its sales force "in the cases of those
exhibitors who elect to exercise their legal
rights in buying selective deals."
The board also said a complaint was that
the company used top boxoffice attractions,
such as "Sailor Beware," to increase top
rentals, "thereby establishing new precedents
and a yardstick for a general increase in all
future deals."
The board named Trueman Rembusch as
Allied's representative on the three-man
board which will operate COMPO until an
executive director is employed.
Attending the meeting were: Wilbur
Snaper, New Jersey; A. F. Myers, Washington;
Ben Marcus, Milwaukee; John Wolfberg,
Denver; Ray Feeley, Boston; Leon B. Back,
Baltimore; Rube Shor, Cincinnati; Morris
Finkel, Pittsburgh; Martin G. Smith, Toledo;
Allen Johnson, Grand Rapids; Charles Niles,
Anamosa, Iowa; Jay Wooten, Hutchinson,
Kas.; Bennie Berger, Minneapolis; R. Vernon
McGinnis, Tulsa; Abe Berenson, New
Orleans, and H. A. Cole, Dallas.
RKO Theatres Net Profit
Down for First Quarter
NEW YORK—Sol A.
Schwartz, RKO Theatres
president, reported Tuesday (6) that
the consolidated net profit for the first 1952 ||
quarter was $137,867.39 after taxes and all
other charges and that it included $7,264.56
from the sale of capital assets before taxes. ,
This was a decrease from 1951 figures when ;
the company reported a consolidated net
,
profit of $441,941.72 after taxes and all
charges, including a profit of $370,703.49 from
the sale of capital assets before taxes.
'
%t
8 BOXOFFICE
:
: May
10, 1952

MGM TO PRODUCE 81 FEATURES.
39 IN COLOR. BY JAN. I 1954
So Dore Schary Reveals
To Top Exhibitors at
Big Studio Conclave
HOLLYWOOD—Dore Schary told the
nation's top exhibitors at the "Seeing Is
Believing" conference that a total of 81
Important pictures will come from Metro-
Goldwyn-Mayer by Jan. 1, 1954.
Schary. MGM's vice-president in
charge of
production, made the announcement at the
opening session of the unique production
presentation, attended by approximately 100
important exhibitors and representatives of
the tradepress. It was the largest delegation
of theatremen ever assembled at one studio.
They were studio guests for a three-day
period, during which visitors looked at new
pictures and participated in discussions of
merchandising problems.
SCHARY, REAGAN, DIETZ HOSTS
Along with Schary, hosts included Charles
M. Reagan, company sales manager; Howard
Dietz, director of advertising, publicity and
exploitation, and studio executives.
Included in the 81 productions which the
company will have in the next 18 months, 19
are completed and ready for release, 11 are in
production and 53 are in active preparation,
Schary said. Approximately half, 39, will be
in color—the majority in Technicolor and a
limited number in the Ansco Color.
"Such long-range plans offer powerful evidence
of the faith of our company's officials
in the future of the picture industry," he
said. "The investment in such a production
program is obviously tremendous and I can
think of no greater demonstration of confidence
in the future of any business."
The studio chief said that many of the
story properties are in final script form, ready
at any time to go before the cameras. This,
he pointed out, will prove a powerful factor
in curtailment of casting problems due to
overlapping commitments of stars and directors.
The exhibitors, most of whom were flown in
for the affair, were preceded by Reagan, Dietz,
H. M. Richey, Si Seadler, the firm's advertising
director; Dan Terrell, exploitation
chief, and E. M. Saunders, assistant to
Reagan.
SEEING IS BELIEVING' THEME
The "Seeing Is Believing" slogan was fashioned
as the theme for the screening of six
new Metro features. To be shown were
"Scaramouche," a Carey Wilson production
in Technicolor, directed by George Sidney;
"Ivanhoe," in Technicolor, megged by Richard
Thorpe for Producer Pandro S. Herman;
The Merry Widow," in Technicolor, produced
by Joseph Pasternak, directed by Curtis
Bernhardt; "Because You're Mine," Technicolor
musical, also a Pasternak production,
which Alexander Hall directed; "Lovely to
Look At," in Technicolor, directed by Mervyn
LeRoy, produced by Jack Cummings and "Pat
and Mike," a Lawrence Weingarten production,
megged by George Cukor.
Highlights from pictures currently before
^tJAj-T
\
*\1l-
DORE SCHARY
"... 4 Devionstration of Confidence"
the cameras were also to be screened. In
conjunction with the screenings, the assembled
showmen were to be queried for their
reactions to the new product and exploitation
and merchandising suggestions thereon.
Also on the agenda were tours of the studio,
luncheons and buffet suppers, and a dinner
party Saturday evening (10) to conclude the
meetings.
The 53 pictures which MGM has on its
future schedule include;
Never Let Go, starring Clark Gable, to be produced
by Clarence Brown, with Delmer Daves directing.
The Naked Spur, starring James Stewart, Robert
Ryan, Janet Leigh, to be produced by William Wright,
directed by Anthony Mann.
Guests at MGM's 'Seeing Is
ALLIED STATES:
Ben Morcus, Milwaukee
Wilbur Snaper, New York
John Wolfberg, Denver
TOA:
Max Connett, Newton,
Miss.
Leonard Goldenson, N. Y.
J, J. O'Leory, Scranton
Walter Reode jr., N. Y.
John Rowley, Dallas
Mitchell Wolfson, Miami
MMPTO:
Edward Rugoff, N. Y.
Horry Goldberg, N. Y.
Russell Downing, N. Y.
Leo Brecher, N. Y.
ITOA:
Max Cohen, N. Y.
Wm. Namenson, N. Y.
Julius Sanders, N. Y.
Dave Weinstock, N. Y.
WTO:
H. V. Harvey, San Francisco
Ben Levin, Son Francisco
AT-LARGE:
George Aurclio, Phoenix
Elmer Boloban, Chicago
F. H. Bcddingfield, Charlotte
Bennie Berger, Minneapolis
)oe Blumenfeld, Son Froncisco
George Bowser, Los Angeles
William Connors, Seottle
James Coston, Chicago
Joseph J. Deitsch, Jocksonville,
Flo.
Glen Dickinson jr., Konsas
City
Oscor Doob, N. Y.
Gaston Dureau, New Orleans
Claude Ezell, Dallas
S. H. Fobion, N. Y.
Wm. Formon, Seattle
Horry French, Minneapolis
Dominic Frtsino, Springfield,
III.
Ted Gomble, Milwoukee
Morton Gerber, Washington
J. B. Glochepo, Springfield,
III.
Chos. Gilmour, Denver
Rolph Goldberg, Omoho
Wm. Gotdmon, Philodelphio
Julius Gordon, Beoumont
M. F. Gowthorpe, Detroit
H. S, Griffing, Oklo. City
R, J. Griffith, Dollos
Jim Harrison, Atlonto
Young B*ii, in Technicolor, with Stewart Granger,
Joan Simmons, Charles Loughton, to be produced by
Sidney Fronklin and directed by George Sidney.
Jullui Coeior, Shakespearean drama, in Technicolor
with an all-star cost, produced by John Houseman
The Moking of o Morin«« m Ansco Color, with on
all-star cost of young MGM personalities, to be produced
by Dore Schory
The Student Prince, Technicolor musical starring
Mono Lanza, from Sigmund Romberg's sta9C success,
to be produced by Joe Pasternak and directed by
Curtis Bernhordt
Small Town Girl, Technicolor musical starring Jone
Powell, to be produced by Joe Pasternak. Leslie
Kordos to direct.
The Sobb*n' Women, Technicolor musicol from
story by Stephen Vincent Bcnet, with 14 stors, to
be produced by Jack Cummings.
Voquero, Technicolor outdoor drama by Frank Fenton
to be produced by Stephen Ames.
All the Brothers Were Valiont, Technicolor adventure
dromo stornng Robert Toylor ond Stewort Granger
To be produced by Pandro S. Bermon.
Brigadoon, Technicolor musical starring Gene Kelly
and Kathryn Grayson, to be produced by Arthur
Freed
Prince Valiont, in Technicolor, adopted from King
Feotures historicol Sunday feature which has an
oudience of 43,000,000 readers.
The Girl Who Hod Everything, stornng Elizat>eth
Taylor, William Powell, to be produced by Armand
Deutsch.
Jumbo, Technicolor musical extravaganza, stornng
Red Skelton, Donald O'Connor and Debbie Reynolds,
music by Richard Rodgers ond Lorenz Hart, to be
produced by Roger Edens.
Lotin Lovers, in Technicolor, starring Lana Turner
ond Fernando Lomos, to be produced by Joe Pasternak.
The Lonesome Gal, to be produced by Nicholas
Noyfock.
Sombrero, in Ansco Color, starring Pier Angeli,
Riccrdo Montolban, Vittorio Gossmonn and Cyd
Charisse, to be produced by Jack Cummings ond
directed by Norman Foster.
Dongerous When Wet, Technicolor extrovagonzo
starring Esther Williams, Fernando Lamas, Marione
Mom, to be produced by George Wells with Chorles
Walters directing.
Apoche Troil, storring Gilbert Roland, to be produced
by Hayes Goetz and directed by Horold Kress.
Remains to Be Seen, from New York stage hit by
Howard Lindsey and Russell Grouse, to star Debbie
Reynolds, to be produced by Arthur Hornblow jr.
Jetterson Selleck, best-selling novel by Carl Jonos,
starring Spencer Tracy, to be written, produced ond
directed by Joseph Monkiewicz.
Years Ago, stage hit by Garson Konin and Ruth
(Continued on page 10
Believing' Conference
Roy Hendry, Solt Loke
City
Earl Herndon, Ind'nopolis
Earl Hudson, Detroit
J. C. Hunter, Tulso
E, L. Hymon, N. Y.
Phil Isley, Dollos
H. E. Jomeyson, K. C.
W. K, Jenkins, Atlonto
Harry Kolmine, N. Y.
Jock Kirsch, Chicago
Senn Lowler, K. C.
Mortin Levine, N. Y.
M. A. Lightmon sr.,
Memphis
Robert Lippert, L. A.
Dole MocForlond, Des
Moines
George Monn, Son Froncisco
Ted Monn, Minneopolis
E. D. Martin, Columbus,
Go.
Jock Mottock, Portland
Pot McGee, Denver
H, B. Meiselmon, Chorlotte
George Milner,
Son Froncisco
M. J. Mulltn, Boston
Marshall Noify, Son
Froncisco
Robert Noify,
Son Froncisco
R. J. O'Donnell, Dollos
Sam Pmonski, Boston
Bert Pirosch, L. A.
Mike Rosenberg, L. A.
J. J Rosenfield, Spokonc
Ed Rowley, Dollos
Louis Schine, Gloversville
Fred Schwartz, N. Y.
Sol Schwortz, N. Y.
B. F. Shearer, Seottle
Ed Silverman, Chicago
C. P. Skouros, L. A.
George Skouros, N. Y.
Roy Smort, Chorlotte
Fred Stein, L. A.
Worth Stewort, Chorlotte
Dove Wollerstein, Chicago
F. G. Weis, Sovonnoh
R. M. Weitmon, N Y.
Ed Zobel, L. A.
Jerry Zigmond, Son
Francisco
TRADEPRESS:
Charles Alicoote
Gene A rnee I
Joy Emanuel
Pete Harrison
Red Konn
Charles E. Lewis
Mortin Quigley ir.
Joe Schoenfeld
Ben Shiyen
Mort Sunshine
Mo Wax
VV R Wtlkerson
BOXOFTICE :
: May
10, 1952
I'i.

Have
IPui^C ^Cat^
Six Exhibitors to Testify
For FCC Against Para.
The following will be a.sked to explain how
Paramount's trade practJces before divestiture
affected tliem: Mrs. J. M. Anderson,
Boone, Iowa: Carl Kniidsen, Seward, Neb.;
Fred F. Curdts. Greenville, S. C: Charles
Walder. Miami, Fla.; Arthur- P. Saas. and
San; C. Myers, both of Chicago.
*
TV Earnings Are Added
As MPAA Dues Basis
These lire based on one-half of I per cent
of the domestic gi-oss of the companies: hope
to counteract losses sustained through divorcement
of theatres from Uie majors.
*
Theatre Video in
Color
Is Planned by RCA
David Sarnoff. board chairman, tells stockholders
at 33rd annual meeting about an experimental
program to provide for conversion
of its present black-and-white equipment.
*
Two N. Y. Antitrust Suits
Ask $7,500,000 Damages
Samuel I. Orson and Harold W. F^-iedman
seek $4,500,000 for alleged discrimination in
rentals and clearances against the Colonial
Theatre, Albany, and TC Theatre Corp., operator
of the Biltmore, Mount Vernon, wants
$3,000,000.
*
Ted R. Gamble Will Seek
TV Station in Portland
Now head of Northwest Television & Broadcasting
Corp., as well as theatre group and
will apply to Federal Communications Commission
for channel allotment.
Emphasizes Film Theatre
Aids Retail Business
"Provides a great stimulant by attracting
people into business sections of towns and
cities," Maurice A. Bergman, U-I public relations
director, tells Junior Chamber of Commerce
in Canton, Ohio.
*
U.S. Firms. British Income
Continue Upward Trend
Total of $45,752,000 for year ending March
31 was within $2,142,000 of the 1947 record
and the gain is continuing with the help of
receipts from the Eady plan.
Compromise Film Agreement
With Belgium Is Approved
Eric Johnston, MPEA president now in
France, and Belgian minister of economics
sign pact providing voluntary limit of 251 on
U.S. feature imports in order to avoid quota.
*
Universal Chicago Meeting
On Sales and Promotion
Home office sales executives, district managers
and promotion executives will convene
at the Hotel Blackstone, May 14-16, to discuss
"The World in His Arms" and other top
product.
William Fox, Founder of Film Empire
Bearing His Name, Is Dead at 73
NEW YORK—Wiliiim Fox, wlio.se Sl,600
investment in a nickelodeon shortly after
the turn of the century brought him a personal
fortune of more than $35,000,000 in the
MGM Product
(Continued from page 10)
Gordon, to star Spencer Tracy and Debbie Reynolds,
to be directed by George Cukor and produced by
Lawrence VVeingarten.
Rose Marie, Technicolor musical of the famous
Fnml operetta, to be produced by Arthur Hornblow
jr. and directed by Mervyn LeRoy.
Battle Circus, to be produced by Pandro S. Berman
from original story by Alien Rivkin and screen play
by Richard Brooks who also will direct.
My Mother and Mr. McChesney, starring Greer
Garson, with Donna Corcoran, from Good Housekeeping
story by Mary McSherry, to be produced
by Edwin H. Knopf.
Coptoln Quicksilver, to be produced by Armand
Deutsch,
I'm From Missouri, Technicolor musical starring
Gene Kelly and Danny Kaye, to be produced by
Arthur Freed.
House of Seven Flies, to be produced by William
H. Wright.
Beau Brum met. Technicolor adventure story, starring
Stewart Granger, to be produced by Sam
Zimbalist.
Crest of the Wove, starring Van Johnson, to be
written, produced and directed by John and Roy
Boulting.
The Last World, to be produced by Carey Wilson
from G screen ploy by Wilson and Al Lewin.
Moonfleet, from novel by M. Mead Falkner, to be
produced by William H. Wright.
O, Promise Me, Technicolor musical to be produced
by Jack Cummings from an original by Vera
Caspary.
Wind From the East, to be produced by Armand
Deutsch from an original story being developed by
Allen Rivkin.
Robinson Crusoe, Technicolor adventure drama
starring Stewart Granger, to be produced by Sam
Zimbalist, from the novel by Daniel Defoe.
The Romberg Story, starring Kurt Kasznar, Technicolor
musical to be produced by Arthur Freed.
The Sheriff of Siskiyou, to be produced by Stephen
Ames.
A Steak for Connie, to be produced by Stephen
Ames, from original comedy by Max Shulman and
Herman Wouk.
I Love Louiso, Technicolor musical storring Fred
Astaire, to be produced by Arthur Freed, with songs
by Howord Dietz and Arthur Schwartz.
Interrupted Melody, Technicolor drama with music
starring Lana Turner, bosed on the autobiography of
Marjorie Lawrence to be produced by Jack Cummings.
Invitotion to the Dance, Technicolor musical starring
Gene Kelly and Leslie Caron to be produced
by Arthur Freed from original idea by Kelly who
also will direct.
Mogambo, Technicolor adventure drama starring
Clark Gable, to be produced by Sam Zimbalist.
Montes, the Motodor, Technicolor drama storring
Ava Gardner, Fernando Lamos, Ricardo Montalban^
to be produced by Jack Cummings.
Dreom Wife, original screen play by Sidney Sheldon
and Herbert Baker, to be produced by Sidney
Sheldon,
Flesh ond the Devil, starring Ava Gardner, Fernando
Lamas and Ricardo Montalban, to be produced
and directed by Clarence Brown.
Give a Girl o Break, Technicolor musical to star
Marge and Gower Champion, produced by Jack
Cummings.
1920s, died Thursday 181 at the aRc of 73.
For almost a decade he had lived in retirment
at his Long Island home, no longer
an industry figure. His empire cracked during
the depression days, and crumbled when
the government successfully prosecuted
charges of conspiring to obstruct justice and
defraud the government.
The exhibition, production and distribution
company he founded four decades ago was
the basis of the present-day 20th Century
Fox.
He quit his job as a garment worker and
bought a nickelodeon in Brooklyn to enter
the industry. In the early years his partners
were B. S. Moss and Sol Brill. In a few
years he went into distribution and in 1913
formed Box Office Attraction Co. It was at
this point that the late Winfield Sheehan
became associated with him. In 1915, he
founded the Fox Film Corp. to produce, distribute
and exhibit films. In two years, the
company was established on the west coast
and the gala era was on. At one time, Fox
bought Loew's Inc. for $44,000,000 but the
courts forced its return.
The crash in 1929 started the rapid deterioration
of the Fox empire. He, personally,
was plagued with suits by stockholders,
tax liens, by corporations for breach of contract.
In 1936, he went into voluntary bankruptcy.
That was his bowout in the film
business formally, althougli he had no connection
with the Fox organization after 1931.
The Desperate Search, story by Arthur Mays, produced
by Matthew Rapf.
Men Don't Cry, original by Jock Leonard ond Marion
Wolfe, screenplay by Jock Leonard, produced
by William Grady jr.
Fast Company, scieen ploy by William Roberts,
produced by Henry Berman.
Riptide, by Mourice Zims, produced by Sol Fielding.
See How They Run, story by Mary
Vroman, screen ploy by Emmett Lavery,
by Sol Fielding.
Code Three, screen play by Richard
produced by William Grady jr.
The Many Loves of Dobie Gillis, based
of short stories by Max Shulman, to be
by Arthur Loew jr.
Elizabeth
'
produced
\
Wormser, \
on series i
produced
I
I
Currently before the cameras, Dore also revealed
are some of the most important productions on
MGM's schedule, including the Technicolor sea dromo
'Plymouth Adventure," starring Spencer Tracy, Gene
Tierney, Van Johnson, Leo Genn, Dawn Addoms,
produced by Dore Schary, directed by Clarence
Brown.
"Prisoner of Zendo," Technicolor classic starring
Stewart Granger, Deboroh Kerr, James Mason, Louis
Coihern, Jane Greer, produced by Pandro S. Berman,
directed by Richard Thorpe; "The Story of Three
Loves," romantic trilogy in Technicolor with on oflstar
cast including Leslie Caron, Farley Granger,
Ethel Barrymore, produced by Sidney Franklin, directed
by Vmcente Minnelli; Moira Shearer, James
Mason, Agnes Moorehead in "The Jealous Lover,"
produced by Sidney Franklin, directed by Gottfried
Reinhardt and Pier Angeli ond Ricardo Montalban
in "Equilibrium," produced by Sidney Franklin, directed
by Gottfried Reinhardt.
"Tribute to a Bad Man," starring Lana Turner,
Kirk Douglas, Walter Pidgeon, Dick Powell, Barry
Sullivan, Gloria Grohome, Gilbert Roland, produced
by John Houseman, directed by Vincente Minnelli;
"Lili," Technicolor drama starring Leslie Caron, Mel
Ferrer, Jean Pierre Aumont, Kurt Kosznor, Zso Zsa
Gabor, produced by Edwin H. Knopf, directed by
Charles Walters.
"I Love Melvin," in Technicolor, starring Donald
O'Connor and Debbie Reynolds, to be produced by
George Wells from his own screenplay, directed by
Don Weis, bosed on an original by Laslo Vadnay.
"Time Bomb," storring Glenn Ford and Anne
Vernon, to be produced by Richard Goldstone from
novel by Kem Bennett with Ted Tetzlaff directing.
"Rogues' March," adventure story, starring Peter
Lowford, Richord Greene, Janice Rule ond Leo G.
Carroll, produced by Leon Gordon from his own
screenplay, directed by Allan Davis.
"Sky Full of Moon," starring Corleton Carpenter,
Jan Sterling, with Keenan Wynn, screenplay by Norr
man Foster, produced by Sidney Franklin jr.
"Everything Is Yours," Technicolor musical
starring Marge and Gower Champion, Dennis O'Keefe,
Monica Lewis, produced by George Wells, directed
by Robert Z. Leonard; "You For Me," starring Peter
Lawford, Jone Greer, Gig Young, produced by Henry
Berman, directed by Don Weis.
20th-Fox to Make 'Robe'
HOLLYWOOD—"The Robe," the late Lloyd
C. Douglas' best-selling novel published in
1942, finally is to be made into a motion picture
by 20th Century-Fox. Franic Ross will
produce the story, wliich will be filmed here
and in the Holy Land, starring Tyrone Power.
W
10
BOXOFFICE
:
: May
10, 1952

f ?-,
;*?^
y,Pv^:-
If
\\::>^
yi^ .

^E ^^

I
1
^///ti/ii.^'i
^
C3 LU
soo
Ii
LU
ies
.C/O
CO
cs
a:
UJ CJ
cx>
oo
CO
&0 OO
OO I
GO
CS
oe
^
OO
^^^^
o ^
I
":* o
1
£0
g—
Lkl
ii
. t—
oo
oo
oo
oo
i oo
£22
bO CS
oCJ
S sOO
LJ-i oo
oo u.
oo
OO
'^

3i
All T'/i'sp|S|y^ in Preparation !
"THE JAZZ SINGER" W^^^ DORIS DAY
DANNY THOMAS
COLOR BY
THE EDDIE CANTOR STORY
TECHNICOLOR
THE SEA ROGUE "fis^ ERROL FLYNN
R^a^ BURT LANCASTER
HIS MAJESTY O'KEEFE
"KISS ME AGAIN
I
II
Wa°r°nYrColor
I
voor
BY THE LIGHTt^e SILVERY MOON
THE GRACE MOORE STORY
THE SYSTEM
II
Herbert's immortal music
ooms
GORDON
COLOR BY
technicolor
COLOR BY
technicolor
HUMPHREY BOGART
DAY M^-^RAE
BROADWAY REVISITED" JANE WYMAN ^»;;^
COME ON, TEXAS
THE END OF THE RAINBOW
HELEN OF TROY" P»i^
SALLY
COLOR BY
TECHNICOLOR
"STOP YOU'RE KILLING ME" fw«^
RANDOLPH SCOTl" n«c^
P»i^
BASED ON A COMEDY
BY DAMON RUNYON
7Sm«^
mm m%. s«on 2f
Printed in U.S.A.
BOXOFFICE, MAY 10th, 1952

Home-Town Editors Meet the Exhibitor
150 of Them Talk Over Mutual Problems at North Central Allied Forum
By LES REES
MINNEAPOLIS—Industry here is still
talking about uniqueness of North Central
Allied's annual convention which was different
in a number of respects from any
the oj'ganization ever held.
In the first place, it was devoted principally
to making an ally of the press and
paving the way for closer exhibitor-editor
relations through the first theatre ownernewspaper
editor clinic anywhere, which
consumed the entire opening day session.
Secondly, it made history as far as NCA
is concerned by not adopting a single re.solution
condemning high film rentals, percentage
and variou.s trade practices or attacking
distributors. Never before has the body foregone
such a field day.
BENNIE BERGER ELECTED AGAIN
Third, it elected Bennie Berger president,
although he did not attend the meeting. He's
Northwest Vai-iety club chief barker and he
was in Las Vegas at the International Variety
clubs' annual convention.
The sole resolutions adopted put NCA on
lecord against industry arbitration unless it
includes film rentals and to renew the fight
for the elimination of the 20 per cent federal
admission tax. Directors were instructed
to notify distributors of the body's attitude
toward arbitration and to get a campaign
launched to line up the territory's U.S. senators
and congressmen against the admission
tax.
Much of the convention's second day session
was devoted to consideration of the present
and likely future impact of television on
exhibition, and views expressed by circuit
owners who have had experience with this
new competition were both optimistic and
pessimistic.
While there were no resolutions concerning
the subjects, allegedly um'easonably high
percentage and film rentals, forcing of pictures
and improper competitive bidding came
in for a discussion during an open forum.
GEORGE MURPHY IN AN ADDRESS
The 150 newspaper editors and publishers,
present as exhibitors' guests, heard MGM
star George Murphy give a talk on industi-y
problems and answer questions. They also listened
to Ted Mann, NCA president, and RKO
sales promotion manager Leon J. Bamberger
tell why newspapers and theatres should
present a united front to TV.
Other .speakers
Included Bill Diehl, St. Paul Pioneer Press
movie editor and critic, RKO star Margaret
Sheridan, and Claude Swanson, editor of the
Fairmont, Minn., Sentinel.
Harold Field, owner of 20 small-town Iowa
theatres, and Ben Friedman, pioneer circuit
owner, on the convention's second day with
no editors present, told what TV is doing to
their theatres and gave their views on how
it will affect small-town exhibitors in the
territory still untouched by it, and their
opinions on exhibitor's future.
Berger was returned to the presidency
which he held for six terms until Mann was
elected last year to succeed him. Because
of the press of outside business the latter
refused re-election.
Th exhibitor-editor forum was considered
so successful that it likely will be made an
annual event. Out of it was expected to
come mutual aid in helping to combat TV's
inroads.
Efforts were made to bring the newspapwr
editors to a realization that the theatres and
the pre.ss have a community of interests, that
TV threatens newspaper advertising as well
as theatre attendance, and that the local theatre's
demi.se would adver.sely affect the
newspaper and other busine.ss interests in
the town. The theatre's value and importance
to the town were particularly stressed.
The newspaper editors left the meeting,
however, impressed by the fact that while
TV is not to be dismissed lightly as a competitor
for theatres as well as newspapers
and that the showhouses at this critical period
need a helping hand from the press.
which also can count on the theatres for
assistance, the exhibitors still have confidence
regarding exhibition's future and that the
Television Is a threat to newspaper advertising
as well as theatre patronage.
"Stay-at-homes are not good sjjenders. TV
keeps people at home, but the theatre, with
the newspaper's help, draws people to Main
Street where they buy the local merchant's
products that are advertised in the local
pre.ss. If the theater falls to survive because
of stay-at-homes, the local newspapers not
only loses its advertising, but the home town
merchants also are likely to suffer and decrease
their linage and to push products
advertised over TV."
Mann also made the point that there are
signs that the tide now Ls starting to turn
and people gradually are watching TV less,
as the novelty wears off and the quality of
its entertainment fails to improve, and coming
more often again to the theatres, especially
since Hollywood is producing better
pictures than ever. Murphy predicted that
the great increase in the number of color
Introduces Stars to His Home-Town Editor
Fred Schnee, exhibitor of Litchfield, Minn, (second from left), whose convention
guest was Roy Anderson, editor of the Litchfield News, introduces him to Margaret
Sheridan, RKO star, and George Murphy, MGM star representing the Hollywood
Coordinating Committee.
theatre is a very live "corpse." despite reports
to the contrary, and will continue to
survive.
Editors also
carried away the thought that
aid can be extended the theatres by having
a uniform advertising rate for showhouses
and other lines of business and by opening
news columns as much as possible to items
publicizing the theatres and their attractions.
Mann. Murphy. Diehl and Field painted
moderately bright and optimistic pictures regarding
exhibition's future. Friedman, whose
circuit includes two Minneapolis suburban
theatres, spread plenty of gloom and fright
while describing the boxoffice havoc wrought
to local neighborhood and suburban houses
since TV's advent here more than two years
ago.
"If the crepe hangers are right in their
prediction that TV is going to kill off the
theatre business, then newspapers, too, are
in for serious trouble," Mann declared at the
forum's outset. "It behooves you editors to
become movie boosters for your own good.
pictures and the advent of the third dimension
and other such developments would accelerate
the trend back to the showhouses.
He thinks that TV should be utilized more
to advertise films in theatres.
Field told how his theatres' boxoffice collapsed
in the Iowa towns where TV is received,
despite the fact that no conceivable
stone was left unturned to combat the new
competition. However, he was reasonably
optimistic regarding the future, held out hope
for exhibitors present and ended his talk on
a cheerful note.
While grosses in hLs TV towns declined as
much as 60 per cent at their lows, there are
indications now that rock bottom has been
scraped and a slow reversal of tr^d is under
way. he revealed. The change in public attitude
in the TV towns started after the
"Movietime U.S.A." campaign. Before that,
people only were talking about what they
were seeing on TV when they gathered in
groups, he found. When the movie industry
itself began talking about pictures in the theatre,
then busine.ss picked up. he said.
B0X0F7ICE ;
: May
10, 1952 17

11 Top-Budget Films
On Warner Bros.
Summer Schedule
Variety in Theme,
Seven of Them to Be in Color
NEW YORK—Warner Bros, has placed 11 top productions on its
release schedule for the late spring and summer months—big pictures
for which long-range exploitation and selling plans have been created.
The big push to provide these 11 pictures with top merchandising
over the next four months got under way at the regional sales
conventions held in New Orleans, Pittsburgh and Chicago.
The product will put variety on the nation's screens. Three of
the pictures are outdoor adventure films, two are musicals, another
is a baseball story, one is a religious drama, still another is a sophisticated
comedy. Color will make seven of the 11 an added selling point.
for Warners have provided Technicolor to five of the pictures, their
own WarnerColor to one and Natural Color to another.
The Miracle of Our Lady of Fatimo
V/ARNiRCOLOR
Gilbert Roland, Angelo Clark, Suson Whitney
if
V
ft
Film Story of Will Rogers
Two popular American personalities will be brought to the screen
in "The Story of Will Roiers" and "The Winning Team" which is the
story of the famous pitcher Grover Cleveland Alexander. Will Rogers
jr.. who already has had a career as a congressman, will play the role
of his father.
The summer's product will carry a heavy lineup of top star names,
with boxoffice draw, including Errol Flynn. Joel McCrea. Yvonne De
Carlo. Eddie Bracken. Doris Day. Gordon MacRae. Randolph Scott.
Gloria Swanson. Ronald Reagan. Jane Wyman. Virginia Mayo, Don
DeFore. Gilbert Roland. Burt Lancaster and Ray Bolger.
Warners, however, is not neglecting the "new faces" angle, and
practically every picture to be released will have at least one newcomer
in a principal role. In "Mara Maru." the new face is Raymond
Burr, who slimmed down from 300 to 185 and won the role of Errol
Flynn's rival for Ruth Roman's affection. In the musical, "About
Face." Aileen Stanley jr.. Joel Grey and Cliff Ferre will be introduced.
Grey is an Eddie Cantor comedy protege and Ferre is a dancer-actor.
In Gloria Swanson's new picture. "3 for Bedroom C." James Warren
gets his chance as a romantic hero. Eva Bartok. from Europe, makes
her debut in "The Crimson Pii-ate" and Allyn McLerie and Mary Germaine
are new faces in "Where's Charley?"
Elaborate promotional and advertising programs have been
created for the summer's product, plans for which were revealed to
the sales force by Mort Blumenstock. the company's advertising, publicity
and exploitation chief. For example, arrangements have just
been completed to rename U.S. Highway 66 the "Will Rogers Highway."
and the 66 Highway Ass'n will distribute a million windshield stickers
advertising the film.
For the Gloria Swanson Picture. "3 for Bedroom C," the Santa
Fe railroad, whose trains are shown in the film, will carry special
advertising in more than 500 daily newspapers and 700 weeklies,
plus distributing special flyers in Harvey system restaurants and
dining cars.
Ties with Colgate, Lux and Chesterfields for tie-in advertising in
national magazines have been made for a number of the other pictures.
She's Working Her Way Through College
TECHNICOLOR
Virginia Mayo, Ronald Reagan
The Story of Will Rogers
Will Rogers Jr., Jane Wyman
TECHNICOLOR
I
i«

Color, Names in the Warner Summer Lineup
Corson City WARNERCOLOR The San Francisco Story
Lucille Norman, Randolph Scott
Yvonne De Carlo, Joel McCrea
Where's Charley?
Allyn McLerie, Ray Bolger, Mory Germaine
TECHNICOLOR

Much as we would have wished, we could not bring
thousands of exhibitors to California to see the great
M-G-M attractions that are literally the talk of the
industry
V
Therefore we are rushing prints as fast as possible for
trade-showings so that exhibitors everywhere may attend
our ''Seeing Is Believing Trade Shows" of the pictures
m
that are to be the life-blood of film business in the
coming months!
ATTEND THESE TWO
TERRIFIC TRADE SHOWS S
See for yourself these M-G-M attractions and watch for
coming "Seeing Is Believing'' M-G-M Trade Shows!

MAY 12- PAT AND MIKE
n
y
When Preview-audience reception confirmed M-G-M's belief that this Tracy-
Hepburn comedy is even funnier than "Adam's Rib" we moved its release
into early summer to give theatres the benefit of a truly outstanding attraction
when the need is greatest. A unique teaser campaign is under way
across the nation that will continue from now right up to release. In
*
addition to the stars, the new favorite Aldo Ray and a flock of headline
male and female sports personalities make it the year's most unusual offering.
Ult
«T(T«
10: N
lUI.O
onE
tH
CH 30
tlh NATI
Cll lAND
DA'S
0£i R
OE: OINES
OE IT
mciAPOUS
IA13NVILLE
(A S CITY
10:1GEIES
20th- Fox Screen Room
20th- Fox Screen Room
M-G-M Screen Room
20th- Fox Screen Room
20th- Fox Screen Room
H. C. Igel's Screen Room
RKO Palace BIdg. Sc. Rm.
20th- Fox Screen Room
20th-Fox Screen Room
Paramount Screen Room
20th- Fox Screen Room
Max Blumenthal's Sc. Rm.
20th- Fox Screen Room
Florida State Screen Room
20th- Fox Screen Room
United Artists' Screen Rm.
1052 Broadway 5/12
197 Walton St., N. W. 5/12
46 Church Street 5/12
290 Franklin Street 5/12
308 S. Church Street 5/12
1301 S. Wabash Ave. 5/12
16 East Sixth Street 5/12
2219 Payne Avenue 5/12
1803 Wood Street 5/12
2100 Stout Street 5/12
1300 High Street 5/12
2310 Cass Avenue 5/12
326 No. Illinois St. 5/12
128 East Forsyth St. 5/12
1720 Wyandotte St. 5/12
1851 S. Westmoreland 5/12
2 P.M.

'Tftcd' ^utd Sf'^^^tt^
Discordant Note
HBRAM K MYERS. Allied board cliairmnn
and general counsel, sounded the
first discordant note in the arbitration
negotiations Monday c28i when he said
the results of the conferences had been
"meagre."
His statement came as a surprise to some
of the men who had viewed the progress
with great satisfaction and hoped the concessions
from all sides would be formulated
to the satisfaction of both the distributors
and exhibitor groups later this month.
Allied is represented on the committee that
will put the proposals on paper.
Allied wants an agreement on arbitration
of runs, a problem that has caused endless
disturbance in some cities where distributors
have avoided any appearance of uniformity
since the antitrust decrees placed
the burden of proof for the need for runs
on the distributors. This is one of the
things that the Department of Justice will
have to approve so that the decrees can
be amended.
Another problem that has resulted in
widespread arguments under the decree
regulations has been competitive bidding.
Arguments about film prices, of course,
have existed since the start of the business
and probably will continue so long as buyers
and sellers exist.
If no agreement can be reached on formal
arbitration of these two topics, it will
still be possible to include them in the
suggested conciliation plan. Western Theatre
Owners has been able to settle disputes
in this way, and a local conciliation
plan worked out by Benny Berger and 20th
CentuiT-Fox in Minneapolis showed something
substantial could be achieved if both
sides approached problems with a willingness
to make concessions.
It was this willingness that made rapid
progress possible during the four days of
discussion in New York. Its continuance
can save the industry millions of dollars by
eliminating or reducing suits.
If amendments to the decrees are to be
obtained, a unanimous front will have to
be presented to the Department of Justice.
Anything else could be disastrous.
COMPO Committee
TJNANIMOUS approval by member organizations
of COMPO of Arthur L. Mayer's
proposal that a three-man committee take
over management until a president can be
chosen has been obtained. Mayer suggested
that one man each be chosen from the
MPAA, TOA and Allied.
Choosing the committeemen should be
simple. Wilbur Snaper, national president
of Allied, has headquarters in New York.
MPAA headquarters are also located here,
but it is considered unlikely that Eric
Johnston would serve. At present TOA is
being operated by Herman Levy, general
counsel, in the absence of Gael Sullivan.
Levy lives in New Haven, but is expected
to spend considerable time in the metropolis
while the arbitration discussions con-
-By JAMES M. JERAULD
tinue. Mitchell Wolfson. who would have
to designate a representative, lives in
Miami Beach.
Naming of such a committee is important
in order to keep interest in the organization
alive and to prove that the three
principal organizations named are willing
to keep COMPO functioning.
'Queen' a Real Hit
TAflLLIAM J. HEINEMAN. vice-president
in charge of distribution for United
Artists, predicts a $4,000,000 gross this year
for "African Queen." No city has failed to
give the picture holdover engagements, he
says.
His analysis of returns to date were
made on engagements in cities from Los
Angeles to Boston, from Dallas to Minneapolis,
and from Miami to Seattle, with
Toronto included. A three-day weekend
return on the Loew circuit in the metropolitan
area showed the picture could hold
up in neighborhood runs and smaller situations.
These are the biggest returns on any
United Artists film since "Red River,"
which was released in the latter half of
1948. It's hardly necessary to add that
UA executives are quite cheerful these
days.
Foreign Film Runs
pOREIGN films are certainly showing
staying powers in the Manhattan sector.
Of 18 runs more than three weeks in
length, nine were foreign in the fourth
week of April. "These were; "Passion for
Life," third week of moveover after 16
weeks at Cinema 48; "The Lavender Hill
Mob," 28th week; "Jour de Pete," tenth
week; "Pictura," third; "Tomorrow Is Too
Late," third; "The Man in the White Suit,"
fourth; "The Young and the Damned,"
fifth; "Miss Julie," third, and "Encore,"
fourth.
Some have been persistently crowded;
others have had ups and downs. Overhead
in the small so-called "art" houses is low,
so that moderate grosses are profitable.
One of the by-products of these runs is
the rapidly increasing interest in these imported
films in other parts of the country.
MPAA Gives $95,000
For COMPO's Support
NEW YORK—The financial situation
of the Council of Motion Picture Organizations
has improved materially with the
payment to it of $95,000 by the Motion
Picture Ass'n of America. At the time of
its annual meeting in February, cash on
hand had dropped to about $36,000. Tlie
payment includes $75,000 of the $150,000
pledged to finance Movietime U.S.A. tours
and $20,000 for administration expen,ses.
MPAA previously paid $85,000.
IN
THE TELEVISION ERA:
Theatres to Remain
Major Films Outlet'
CHICAGO—Motion picture theatre.s rather
than television will continue to be the primary
means of exhibiting first-class motion pictures,
lawyer.s attending the University of
Chicago's one-day law school conference were
told Monday i5i.
With the television market dominated by
networks and advertisers, the public and the
people who produce films have a real stake in
the u.se of theatres, Robert L. Wright, a
Washington. D. C. attorney, .'aid. Wright, a
former Chicagoan and a special assistant to
the U.S. attorney general when he prosecuted
the big film antitrust suit so told a luncheon
meeting at the Quadrangle club on the Midway
campus.
"The one thing that .seems certain is that
the producer cannot profitably sell a film to
the public thi'ough theatres and at the same
time let the advertisers give it away on television."
"If the principal market for films should
become television stations instead of theatres,
film content would be determined by the same
kind of judgment that now determines radio
and television program content." he added.
"It also seems clear films would then be
subjected to a far more stringent censorship
than now exists," he said. "No method has
yet been devised for tuning out the child
audience."
Wright said that a film producers rewards
"would then be determined by an advertisers
judgment as to how much soap his picture
might help to sell instead of how much people
who are expected to look at it
are willing
to pay to see it."
Other conference speakers included Herman
Finkelstein, general counsel of the American
Society of Composers, Artists and Publishers,
who spoke on "Antitrust Laws."
Harry E. L. Woolf of London
On Visit to United States
NEW YORK—Harry E. L. Woolf, executive
of George Humphries & Co., Ltd.. London,
and member of the executive committe of the
Cinematograph Trade Benevolent Fund, was
in the city for several days during the week
prior to leaving for Hollywood. He will be on
the coast for about two weeks.
The Cinematograph Trade Benevolent Fund
is the group for which the royal command
film performances are given each year in
London. Films for the next showing must be
submitted by September 6. The viewing panel
consists of three members of the British Film
Producers Ass'n. the Motion Picture Ass'n of
America and three exhibitors nominated by
the Cinematograph Exhibitors Ass'n.
The next royal command performance will
take place at the Empire Theatre, Leicester
Square. October 27. It will be the first during
the reign of Queen Elizabeth.
P. A. Williams Joins 20th-Fox
NEW YORK—P. A. Williams has resigned
as theatrical sales manager of March of Time
to join the staff of Peter Levathes, head of
short subject distribution at 20th Century-
Fox. MOT will not replace him. but will
concentrate on direct mail sales.
22 BOXOFFICE May 10, 1952

Ted
COMPANY EXECUTIVES MEET TO DRAFT 1952-53 PLANS
PARAMOUNTS FAITH IN FILMS:
SET 33 FOR NEXT 18 MONTHS
HOLLYWOOD — Manifesting in concrete
terms the company's faith in the industry's
future. Paramount's bhieprints for a 33-picture
releasing schedule from July 1952
through December 1953 were submitted for
discussion and analysis as the highlight of
a week-long series of studio meetings attended
by home office, distribution and production
executives. The .sessions, which
opened Monday (5) were the first such to
be held on the west coast in three years.
The long-range production and release
plans were revealed to the assembled top
brass by Y. Fi-ank Freeman, Paramount Pictures'
vice-president and studio head, and
Don Hartman, in charge of production. Significantly,
more than two-thirds of the overall
lineup of 33 features will be in Technicolor.
BALAB.AN HAILS THE PROGRAM
Barney Balaban. Paramount Pictures'
president, hailed the 18-month program as
"an indication of Paramount's supreme faith
in the future of the motion picture business"
and called it the "best product of this or any
other company since the industry began."
Such a flow of celluloid. Balaban declared,
"will be far-reaching in stimulating the boxoffice
uptrend which has been in evidence
for some months." an upsurge which he said
he was confident will "accelerate to a higher
level in the fall."
Balaban's optimistic prognostications were
echoed by A. W. Schwalberg. president of
the Paramount Film Distributing Corp., who
presided over the studio huddles. The "tre-
As they began a week-long series of studio huddles to view new product and map
release and merchandising plans, top Paramount production and distribution executives
took time out to pose for the photographer. In the usual left-to-right order,
front row: A. W. Schwalberg, president, Paramount Film Distributing Corp.; Y. Frank
Freeman, vice-president in charge of studio operations; Don Hartman, production
head; Barney Balaban, Paramount Pictures president; E. K. O'Shea, vice-president
of the distributing company. Second row: Joseph A. Walsh, exchange operations
manager J. J. Donhue, central division head; Sid Blumenstock, advertising manager;
Jerry Pickman, vice-president in charge of advertising, exploitation and publicity:
George A. Smith, western division manager; A. M. Kane, south central division chief.
Rear row: H. G. Minsky, mideast division manager; Gordon Lightstone, Cajiadian
chief; Hugh Owen, eastern-southern head.
DeMille: Great Harvests
Still to Be Reaped
HOLLYWOOD — Great harvests still
are to be reaped in the motion picture
field and the trade is now "in show business
for the first time in 40 years," Cecil
B. DeMille told Paramount's studio, home
office, sales and distribution forces when
he addressed a session of the week-long
planning conferences staged here.
DeMille again emphasized that, although
his independent corporate setup
is being dissolved because of the "tremendous
tax burden." he has no intention
of retiring and will give ".serious consideration"
to the subject matter of his
next production after he has returned
from a three-week speaking tour.
As concerns filmdom's future, the veteran
producer-director stressed that today's
movie patrons "go to see pictures,
not to hold hands, to buy popcorn or to
enjoy the air conditioning," and that consequently
entertainment values must be
powerful enough to overcome the lure
of television.
He indicated the possibility that "Helen
of Troy" might be his next film venture.
mendous array" of pictures will, he emphasized,
be matched by "hard-hitting merchandising,
" pitched at "top levels" to stimulate
boxoffice patronage.
In the vanguard of the 18-month releasing
schedule will be the general release, in July,
of Cecil B. DeMille's "The Greatest Show on
Earth." The Technicolor entry has already
had nearly 300 pre-release engagements. It
will be followed, during the last half of 1952.
by "The Savage." in Technicolor; "Encore."
now being given limited pre-relea.se runs;
"Carrie." "Son of Paleface," "Just for You."
"Somebody Loves Me" and "Road to Bali,"
all in Technicolor: two Pine-Thomas productions,
"The Blazing Forest" and "Caribbean
Gold," both in Technicolor: a Nat Holt production.
"Hurricane Smith." in Technicolor:
The Turning Point," and two Hal Wallis
productions co-starring Martin and Lewis,
The Stooge" and "Jumping Jacks."
Planned for 1953 relea-se are such Technicolor
entries as "Shane." "War of the Worlds,"
"Botany Bay." "Pleasure Island." "The Stars
Are Singing." "Sapphire Sal." "Girls Are Here
to Stay" and "Topsy and Eva": three from
the Pine-Thomas unit, "Tropic Zone." "The
Rebel" and "Jamaica Run," all in Technicolor:
one from Holt, "Pony Express," in
Technicolor: one from Wallis, "Come Back.
Little Sheba": and "Stalag 17." "Military
Policemen." "Roman Holiday" and "Houdini."
Of the 33 pictures, 21 have been completed.
three are currently before the cameras and
nine are nearing the sound stages.
Participating in the huddles to analyze the
picture-making lineup and the merchandising
approach to be employed thereon were, in
addition to Schwalberg. Freeman and Hartman.
sales and distribution executives including
E. K.
I I O'Shea. Paramount Film
Distributing Corp. vice-president: Joseph A.
Walsh, exchange operations manager: George
A. Smith. J. J. Donohue. A. M. Kane. Hugh
Owen and H. G. Minsky. respectively western,
central, south-central, eastern-southern and
mideast division managers; Gordon Lightstone.
Canadian general manager: home office
executives including Russell Holman.
eastern production head: Jerome Pickman,
vice-president and national director of advertising,
publicity and exploitation, and Sid
Blumenstock, advertising manager and Pickman's
assistant.
Studio personnel taking part in the conclaves
included Jack Karp. Freeman's executive
assistant: D. A. Doran. Hartman's executive
aide: William Meiklejohn. in charge of
talent: John Mock, story editor, and Teet
Carle, studio publicity director.
Among the pictures screened for the delegates
as part of the long-range exploitation
and merchandising program were "Carrie."
"Son of Paleface." "Somebody Loves Me."
"Just for You. " "Caribbean Gold" and ""War
of the Worlds."
BOXOFFICE May 10. 1952 23

. . . THIS PICTURE'S COT 'EM! WATCH 'EJH STRETCHIHG OUT
FOR MORE OF THOSE LOHG, LOHG "BORH YESTERDAY" RUHS
^ • SPRINGFIELD
BIJOU
TOV/N
.BALTIMORE
...SALT LAKE
.voK —;^ -s^:;«=^-"-—
lAFAIfEm
. .BOFFAtO
introducing
rroaucing
y
ALDO \
*%"%
PICTURES
presents
RAY
-Jud/s
light of
love!
With MADGE KENNEDY • Written by RUIH GORDON and GARS0I1

HOLD ON TOR -
AtBH
-'*'""'"'
,,..«.... VOUNOSTOWN
ORPH.0— •''«'*°""
. . DAYTON DENVER
KEITH pARArAOUNT . • • •
lAlCHlGAN
ORPHEUrA
DETROIT
5TATE
LOUISVILLE
BOSTON oRPHEU^A • SAN FRANCSCO
STATE
ORPHEUfA
ST. PAUL
.pHARWS..."'^^^^"'^"
iced byW1AN[[ • Oiiected by GEORG[ CUKOR

)
Biggest Production Lineup
n History for 20th -Fox
HOLLYWOOD—Darryl Znnuck this week
announced what he termed the biRgest longrange
production schedule in the history of
his company, 20th Century-Fox.
On the eve of his departure for Europe,
where he and Mrs. Zanuck will attend the
Cannes Film Festival, the 20th-Fox production
chief reported his company has 17 films
completed and ready for release, another 12
shooting or about ready to go before the
cameras, 17 more to get into production this
summer, and 30 scripts being prepared from
which the remainder of the 1952-1953 program
will be picked.
Color will be a major factor in the new
product. Of the 17 completed pictures, nine
are in Technicolor. Of the pictui-es shooting,
.si.x are in Technicolor, and of the remainder
16 will be in color.
MUST CHART PRODUCTION WELL
There are vital industry factors involved in
the long-range planning of production, according
to Zanuck. "Never before in the
history of the film business has the urgency
of a long-range program been so vital," he
said. "Maximum economy without the sacrifice
of efficiency and quality is the only way
the critical problems we are now faced with
can be met and overcome. To achieve the
utmost in efficient economy, the course of
production must be charted far enough aheaj
to enable us to know not only where we intend
to go, but where we should be at any
given time. Recognizing this fact, we of 20th
Century-Fox have embarked on the biggest
long-range production schedule in the company's
history."
Pictures completed and ready for release
include:
"Belles on Their Toes," "Kangaroo," "Lydia
Bailey," "Wait Til the Sun Shines, Nellie,"
"What Price Glory," "Way of a GaucTio,"
"Lure of the Wilderness," "Treasure of the
Golden Condor" and "The Snows of Killimanjaro,"
all in Technicolor, and "The Outcasts
of Poker Flat," "Diplomatic Courier," "We're
Not Married," "Les Miserables," "Dream
Boat," "Don't Bother to Knock," "Monkey
Business" and O. Henry's "Bagdad on the
Subway," including five of the author's stories.
LIST OF PICTURES BEING MADE
The pictures in production or ready for
immediate production are: "Stars and Stripes
Forever," "Pony Soldier." "Tonight We Sing,"
"Bloodhounds of Broadway," "The Parmer
Takes a Wife," "Niagara" and "Powder
River," all in Technicolor, and "My Wife's Best
Friend," "Night Without Sleep," "Something
for the Birds, " "Big Man" and "My Cousin
Rachel.'
Scheduled for production this summer are:
Evangeline," "The Queen of Sheba," "Call
Me Madam," "White Witch Doctor," "The
Desert Rats," "Music in the Air," "Ramona"
and "King of the Khyber Rifles," all in Technicolor,
and "The President's Lady," "Gentlemen
Prefer Blondes,
" "Man on the Tightrope,"
"90 Saddles for Gobi," "Baptism of Fire,"
"Blaze of Glory," "The Form Divine," "Hands
Across the Sea" and "Taxi."
26
DARRYL ZANUCK
'Long-Range Planning Vital'
Will Draft Operating
Plan for Arbitration
NEW YORK—Plans for operating an arbitration
system will be drafted Tuesday (13)
and Wednesday by the committee on rules
and reported to a second full-dress arbitration
conference scheduled for May 26. The
committee meeting was called Tuesday (6) by
Herman M. Levy, chairman, and will be held
at the headquarters of Theatre Owners of
America, 1501 Broadway.
Members of the committee who were notified
of the meeting are Adolph Schimel, Universal-International;
Austin C. Keough,
Paramount: Irving Moross, Columbia; Theodore
R. Black, Republic; Robert W. Perkins,
Warner Bros.; Abram F. Myers, National Allied;
L. S. Hamm, Western Theatre Owners;
Milton C. Weisman, Independent Theatre
Owners Ass'n, and Mitchell Klupt, Metropolitan
Motion Picture Theatres Ass'n.
They will draft operational plans for the
six subjects held by the arbitration conference
to be within the .scope of arbitration.
These are clearances, runs, forcing, contract
violations, discrimination in competitive bidding
and over-payments or over-bidding to
deprive another exhibitor of films through
competitive bidding.
The problems of financing an arbitration
setup and inclusion of film rental complaints
will not come within the scope of their work,
as no decision was reached on these subjects
at the conference.
"The task of finalizing the arbitration plan
is a difficult one," Levy said, "and will be
approached by the attorneys with the same
spirit of cooperation that guided and impelled
the members of the conference.
Advertising Code Unit
Reports on '51 Work
NEW YORK—The year 1951 saw an increase
over the previous economy-wave year
in the amount of motion picture advertising
and publicity materials serviced by the advertising
code administration of the Motion
Picture Ass'n of America, but in most instances
the totals when compared with record
years were not impressive. What seemed to
count most was the indication of an upward
trend.
A total of 13,387 advertisements were submitted
and 708 rejected or revised. The total
was 2,833 more than that of 1950, 447 more
than for 1949, 4,696 le.ss than for 1948 and
5,225 less than for the peak year of 1947. The
lowest year since 1934 was 1943 when only
9,243 advertisements were submitted.
RECORD IN POSTERS >
On the other hand, posters set a record in
1951 with 2,832 submitted for approval, of
which 123 were rejected or revised. The
nearest figure was 2,599 in 1949.
Still photographs took a big jump to 109,147
from the previous year's total of 86,077, with
2,053 rejected or revised as compared with
2,541 that got into hot water in 1950. The
record year, however, remained 1937 with a
figure of 129,456. The year 1941 was next
with 121,584.
The stills are passed on by the MPAA on
the coast and are intended for use in many
ways, including advertising layouts, posters
and pressbooks. One rea.son for the big 1951
increase was said to be the Movietime U.S.A.
campaign. Some thought it was also due to
an increased use of art in advertising, but
there was not general agreement on that.
Publicity stories rose to 15,104 from 12,365
in 1950, but was considerably under the record
year of 1946 which had a total of 22,995. Of
the 1951 total only eight were rejected or
revised.
Exploitation ideas rose to 4,490 from 3,383
in 1950 in comparison with 12,100 in the
record year of 1935 and 10,554 in the second
best year of 1939. Since then there was an
intermittent decrease to the low of 1950. Of
the 1951 total only four were rejected.
Miscellaneous accessories, including lobby
display cards, window cards, heralds and
throw-aways, were submitted in the number
of 5,580 compared with the record low of
4,090 for 1950. Fifty-nine were rejected or
revised. The record year was 1935 with a
total of 11,100. Since then no year has shown
totals in five figures.
21 TRAILERS REJECTED
Trailer scripts and finished trailers totaled
875 in 1951. with 21 rejected or revised, compared
with 596 preview trailers in 1950. The
record year was 1941 with 1,129. Since then
the totals by years were 918, 405, 320, 378, 441.
521, 516, 596 to 875 in 1951.
Pressbooks totaled 516 in 1951, with only
one rejected or revised, compared with 457
the previous year. The record year was 1941
when the total was 539.
Since then the totals
by years were 508, 436, 397, 401, 440, 422, 490,
444, 457 to 516 for 1951.
MPAA also supplied figures on rejections or
revisions for the period 1934-1951. For stills
it was 1.18'^;, advertisements. 3.239^; posters,
2.54';
;
ideas,
0.53"?;;
0.28 '^i.
publicity stories 0.11''^; exploitation
0.18'; ; miscellaneous accessories,
trailers, LSO^f, and for pressbooks.
BOXOFFICE May 10, 1952
i
f

Majors Lose Appeal
On Biggest Verdict
KANSAS CITY—The major film
distributors
are about to hand over the biggest check
ever paid out in an antitrust damage suit
brought against them by an exhibitor.
It will be for $1,331,678.10. plus any further
Interest at the rate of about $200 a day for
each day the amount remains unpaid—and
it goes to the Brookside Theatre Corp. of
Kansas City and its owners, W. D. Fulton
and Stanley H. Schwartz.
The majors this week lost their fight to
win a review of the case by the United States
Supreme Court, when the high court denied
a petition for certiorari, and thereby upheld
the lower courts and a district court jury
verdict of the heavy damages.
The damage check outranked the payment
to the owners of the Milwaukee Town Theatre
by $300,000. Towne Theatre owners recently
were handed a check for $1,023,125.01,
then the largest antitrust damage award.
Breakdown of the total award to the Brookside
shows the original district court award
of $1,125,000 damages: $100,000 attorney fees;
$7,987.09 in court costs, and $98,591.01 interest.
More Color, Premieres, Big Names
j^ ^^y Monogram 1952-53 Program
M k
At the Monogram meeting: L to R
(seated) Harold Mirisch, Morcy Goldstein,
President Steve Broidy, James Priciiard,
L. E. Goldhammcr, Edward Morey;
(standing) Harold Wirthwein and Walter
Mirisch, discussing 1952-53 plans.
Variety May Produce Color Short
To Show Its
LAS VEGAS—Variety Clubs International
will expand its public relations program both
locally and on the international level as a
result of action taken at the 16th annual
convention held here last week. One of the
principal projects to be undertaken may be
a two-reel color short subject to be shown
in all theatres.
Charles Skouras. president of National Theatres,
proposed the production of this film
to the convention and it received a favorable
reaction. He suggested that it might be called
"The Heart of Show Business" and tell the
story of the various charity projects carried
on by the individual tents.
Skouras suggested also that theatres play
it at average two-reel subject rentals. Bob
Humanitarian Work
O'Donnell of the Interstate circuit, pledged
playing time on that circuit if the subject is
produced. John Chisholm, Toronto, the newly
elected press guy, will discuss production with
Hollywood officials this week.
Under a new public relations program to be
devised, local tents will receive assistance for
better radio and press coverage of their projects.
At the final sessions, the election of international
officers was placed under juriidiction
of the executive director, and Colonel
William McCraw supervised the balloting for
the new slate of officers. Under the new system,
each officer will be nominated and
elected separately and not in a group as has
been the practice.
HOLLYWOOD—More pictures in color,
stronger marquee names, and personal appearance
tours and numerous world premieres
to spark intensive merchandi.se efforts will
characterize the basic format of the Monogram
and Allied Artists production and release
.schedule for the 1952-53 sea.' on.
Such were the blueprints studied when the
companies' top sales executives met with
studio officials at a two-day planning conference
held here Friday and Saturday H, 2i.
At the conclusion of the sessions. President
Steve Broidy di.sclosed that the 1952-53 program
will be announced in detail at a series
of regional meetings to be held later this
year under the supervision of Morey Goldstein,
vice-president and general sales manager.
In addition to
Goldstein and Broidy, those
in attendance included Edward Morey, vicepresident,
and L. E. Goldhammer, eastern
sales chief. New York; James A. Prichard,
.southwest sales manager, Dallas; Harold
Mirisch and G. Ralph Branton, vice-presidents;
Walter Miri.sch, executive producer;
Harold Wirthwein, western sales head, and
John C. Flinn, advertising-publicity director.
During his stay here, Goldstein announced
Monogram would place three films in national
release this month. First to go, on Sunday
i4i, was "Kansas Territory," starring Wild
Bill Elliott, which will be followed Sunday
(111 by "Desert Pursuit," with Wayne Morris,
and "African Treasure" on Sunday i25>.
While here, the sales executives also conferred
with studio brass on the upcoming national
Monogram Drive-In Week, which begins
Saturday i24i, and mapped sales policies
on such new AA relea.ses as "Battle Zone"
and •Cow Country," soon to go into production.
Variety officers aft«r their election last wdk: I. to R (seated): John Harris,
international big boss; Jack Beresin, chief barker R. J. O'Donnell, international ringmaster;
Marc Wolf, honorary main guy; (standing) J. J. fhisholm, press guy: William
McCraw, executive director John Rowley, second assistant chief barker; George
Eby, doughguy; George C. Hoover, first assistant; Murray Weiss, property master.
Daff Joins Merger Talks
Between Rackmil, Rank
NEW YORK— Al Daff. head of Universal-
International worldwide sales, joined Milton
R. Rackmil, president of Decca Records, and
J. Arthur Rank in London during the week
in discussions of the proposed U-I-Decca
merger. John Etevis, Rank managing director,
al.so participated.
The presence at the talks of Daff. who
delayed his return until Monday (12i in
order to attend, was seen as a new attempt
to win approval of the merger from Rank.
BOXOFFICE May 10, 1952 27

THE FIRST AMERICAN Pia
THERE'S NO BUSINESS LIKE

RE MADE IN AUSTRALIA
RATION DAY!
\
»
..-.mK
"3r'
or
Produced by Atsociofe Producer Directed by
ROBERT 6ASSLERR0BERT SNODY LEWIS MILESTONE HARlJfKLEINER
From a Story by MARTIN BERKELEY
01 CENTURY-FOX BUSINESS!

I
^oU^ftiAMd ^e^tont
Production Pace for May Is
By
IVAN SPEAR
Fair;
33 Features Listed for Lensing
HOLLYWOOD — Only moderate was the
picture-making pace to which the film capital's
major and independent picture-makers
had geared themselves as the cinema citadel
moved into 1952's fifth month. An aggregate
of 33 features had either gone before the
cameras in May's early days or were slated for
sound stage treatment during the balance of
the period.
The total reflects a downward trend from
the year's most active month to date, April,
during which 37 subjects were earmarked for
the green light. In the silver-lining department
it might be noted, however, that May's
tempo is more rapid than that established in
February (26) or March (25).
Fastest pace to be recorded was that of
Monogram, which listed five starting subjects:
Columbia, Metro and RKO Radio all
had four features on their respective dockets.
while Republic, 20th Century-Fox and Universal-International
carded show money with
three each.
The roundup, by studios:
COLUMBIA—A lineup of four starting subjects
was in prospect at this studio. Although
uncast at this writing, first to get under way
was to be a serial, "Son of Geronimo," which
will be produced by Sam Katzman and directed
by Spencer Bennet. The cliffhanger
is being followed by "Panhandle Territory,"
a western, noteworthy because it marks the
launching of a new series in which Jack
Mahoney replaces Charles Starrett as thj
square-jawed hero. Smiley Burnette continues
AWARD TO -BELLES' — William C.
Gehring (right), executive assistant general
sales manager for 20th Century-Fox,
accepts the plaque awarded by Ford
Stewart, president and publisher of the
Christian Herald, on behalf of the Protestant
Motion Picture Council, for "Belles
on Their Toes," as the "best picture-ofthe-month"
for May.
as the comedy support, with Colbert Clark
producing. Fred Scars at the megaphone.
Also on deck is "Blue Canadian Rockies," a
Gene Autry sagebrusher. which George
Archainbaud will pilot for Producer Armand
Schaefer, while "Target Hong Kong" is in
preparation as a Wallace MacDonald production.
Sears is tagged to direct this one, also.
but it Vios minus a cast as the month began.
INDEPENDENT—For release through Realart,
Jack Broder Pi-oductions set Maurice
Duke to produce "White Woman of the Lost
Jimgle," an action drama to be directed by
William Beaudine, and marking the screen
debut of a new comedy team, Duke Mitchell
and Sammy Petrillo. Also in the independent
category, with distribution arrangements not
yet set, is "Crosstown,' a romantic drama to
star Gloria Swanson, which is being prepared
by American Pictures, headed by Alfred Zugsmith.
Set to direct was Alfred E. Green.
MGM—Romance, comedy and outdoor
action fare constitute the month's slated output
from this Culver City studio, where four
pictures faced the starting gun. A manhunt
in the High Sierras is the theme of "The
Naked Spur," a William H. Wright production
in Technicolor, with Anthony Mann directing
a cast headed by James Stewart, Janet
Leigh and Robert Ryan. Western adventure
also characterizes the Hayes Goetz production,
"Apache Trail," which toplines Gilbert
Roland, Glenda Farrell and Robert Horton,
and megged by Harold P. Kress. On the
docket as Clark Gable's next is "Never Let
Me Go," a love story localed behind the Iron
Curtain, which will be directed by Delmer
Daves for Producer Clarence Brown, while
Donald O'Connor and Debbie Reynolds are
the co-stars of a Technicolor musical. "I Love
Melvin." This one is being produced by
George Wells and directed by Don Weis.
MONOGRAM—What with "Battle Zone"
and "Flat Top" appearing on its slate as part
of a five-picture lineup, this film foundry appears
to be going all-out for the national defense
effort. The former, a Walter Wanger
production for Allied Artists release, concerns
a combat photographer, but was minus a
megaphonist and cast early in the period.
The latter, also uncast. is a Walter Mirisch
production in Cinecolor, with Lesley Selander
booked to direct. Mirisch also will produce
"Hiawatha," based on Henry Wadsworth
Longfellow's narrative poem, and which al :o
is destined for Cinecolor treatment. Kurt
Neumann will direct, with a thespian roster
which was yet to be recruited as the month
began. On Producer Lindsley Parsons' docket
as a Kirby Grant starrer is "Timber Wolf," a
story of the frozen north, while Whip Wilson
toplines "Gun Smoke Range" as the latest
in the series of we.sterns produced by Vincent
M. Fennelly.
PARAMOUNT — Keyed to the romantic
comedy motif is "Pleasure Island," one of two
films destined by the Marathon St. studio
Columbia's Plugs Via
Radio, TV Total 522
Tho.se industry .segments which have
been contending that the filmmakers are
not taking full advantage of available
media to plug new product were confronted
with strong statistical rebuttal
when Columbia disclo.sed the results of a
quietly conducted radio-TV campaign.
Between Nov. 1, IQ.'Jl, and April 30, 1952
—and all originating in Hollywood—the
company amassed a total of 522 radio
and video plugs for its current reelases.
Of these, 146 were on coast-to-coast
shows, 261 were local, 84 were regional
and 31 were broadcast overseas. The top
week encompassed 35 broadcasts.
In most instances the plugs were in the
form of guest appearances by players and
production personnel including such luminaries
as Judy Holliday, Burt Lancaster,
Loretta Young, Robert Cummings,
William Holden, Joan Leslie, Gilbert Roland,
Paul Henreid. Donna Reed, Anthony
Dexter, Broderick Crawford, John Derek,
Adolphe Menjou, Marie Windsor, Barbara
Hale, Ellen Drew, Millard Mitchell,
Pat O'Brien, Mickey Rooney, Arthur
Franz. Jody Lawrance, Terry Moore and
Aldo Ray.
The picture most strongly promoted was ,
Producer Stanley Kramer's "Death of a
Salesman," which was cited on 123 shows.
Next was "The Marrying Kind," with 81,
followed by "Ten Tall Men," with 72.
to begin camera work during the month.
Starring Don Taylor, Elsa Lanchester and
three British imports—Audrey Dalton, Joan
Elan and Dorothy Bromiley—it details what
befalls when a battalion of Seabees invade the
lonely South Sea island where the three
gii'ls have been brought up. The Paul Jones
production will be directed by F. Hugh Herbert,
who also wrote the script. Another upcoming
starter is "Reach for the Stars," a
romantic musical starring the youthful songstress,
Anna Maria Alberghetti, and Lauritz
Melchior of operatic fame. This one, an Irving
Asher production, will be megged by
Norman Taurog.
RKO Radio—Despite Howard Hughes' widely
discussed action in reducing the plant's
payroll while completing the establishment
of a screening system to ensure there will be
no employment of Communist sympathizers,
a brisk four-picture productional pace was
being charted—one starter being studio-sponsored,
the others stemming from independent
units which have RKO Radio releasing commitments.
Set to roll on the lot, with Robert
Sparks producing and Lloyd Bacon as the
director, was the tentatively titled "Beautiful
but Dangerous," a starring vehicle for Jean
Simmons and Robert Mitchum. This opus,
originally tagged "A Likely Story," was acquired
by the Hughes company from Paramount,
and deals with a doctor in a small
town in Arkansas. A contribution from Independent
Artists, returning to lensing activity
after a lengthy hiatus, is "Never Wave at
a WAC," a service comedy starring Rosalind
Russell and to be produced by her husband,
Frederick Brisson. At this writing, however,
no megaphonist had been recruited for the
film. Likewise sans director were two upcoming
Edmund Grainger productions, "Black-
i'Hid
I
i-'
la
;:fl
-an
,.„,;
il:ii«
i
30
BOXOFFICE :: May 10, 1952
\
t

eard the Pirate" and "Split Second," Tlie
former, in Technicolor, ha.s Robert Newton
as the title-roler in a saga of buccaneering
days: the latter, a suspense drama, was without
a cast early in the month.
REPUBLIC—As the first venture under a
producer-director ticket recently signed with
the btudio. William A. Seiter is readying "The
Lady Wants Minli," one of three features
to be given the green light at this valley studio
during the month. Uncast as the month
began. "Lady." deals with a woman who gets
her mink coat the hard way— by starting a
mink farm. Also in comedy vein is "A WAC
From Walla Walla." ,i Judy Canova starrer.
which will be produced in Trucolor by Sidney
Picker and directed by R. G. Springsteen. Another
starter is "Desperadoes' Outpost," in
which Allan "Rocky" Lane rides thataway
under the productional guidance of Rudy
Kalston, with Harry Keller at the megaphone.
TWENTIETH CENTURY-FOX — Already
under way, as the month began, for release
through this company was "Panic Stricken,"
a suspense drama being made under the aegis
of Thor Productions, independent unit headed
by Bert Friedlob. Co-starring Jo.seph Cotten
and Teresa Wright, it is being directed
from his own screenplay—by Andrew Stone.
Two other projects, both comedies, are l>eing
sponsored by the studio itself. Richard Widmark
and Joanne Dru co-star in "Big Man."
a Stanley Rubin production, with Robert Parish
as the megaphonist, while Patricia Neal
and Victor Mature are the topUners in "Old
Sailors Never Die," to be directed by Robert
Wise and produced by Samuel G. Engel. This
one. which has a Washington background,
deals with a high-pressure lobbyist and a
bird-lover.
UNITED ARTISTS—Slated to go before the
Technicolor cameras on location in Samoa,
for distribution by this organization, is "Return
to Pai'adise," which will be made under
the Aspen Productions banner. The independent
unit is headed by Directors Robert
Wise and Mark Robson, the latter of whom
will hold the megaphone on the Gary Cooper
starrer, written by James Michener of "South
Pacific" fame.
UNIVERSAL-INTERNATIONAL—The flavor
of sagebrush permeates this valley studio's
projected starting lineup for the period, two
of the three-picture total being in the galloper
category. Maureen O'Hara toplines "Cattle
Kate," the story of a range war. which Lee
Sholem megs for Producer Leonard Goldstein;
Rock Hudson and Julia Adams have
the leads in "Gun Hand." William Alland production
based on the career of John Wesley
Hardin, the Texas outlaw, which Raoul Walsh
will direct. "The Great Companions," story
of a traveling medicine man in Michigan at
the turn of the century, co-stars Dan Dalley
and Ann Blyth under the productional supervision
of Albert J. Cohen and the directional
guidance of Douglas Sirk. Significantly, all
three
vehicles are in Technicolor.
WARNER BROS.—It's the third time
around for "The Desert Song," Sigmund Romberg's
perennially popular operetta, the new
version of which is slated for Technicolor
filming with Gordon MacRae, Kathryn Gray-
.son and Raymond Massey in the key roles.
The producer is Rudi Fehr and the opus will
be directed by Bruce Humberstone. "The
Desert Song" first hit the screen in 1929, starring
John Boles, and was lensed again in
1944 with Dennis Morgan as the topliner. Already
before the cameras as the month began
—on location in Hawaii—was "Jim McLaln,"
a John Wayne starrer which marks the initial
independent production venture for Wayne
and his associate. Robert Fellows. Co-starring
Nancy Olson, the picture is being megged
by Edward Ludwig, and concerns a Texas
cattle buyer who follows a trail of adventure
to Honolulu.
HollyAvood Talent Continues
Many Gratis Appearances
From two souricN canu- lurlhrr i-vidence of
Hollywood's continuing; m'licro.sily iii the matter
of supplying name personalities to supply
entertainment for patriotic, public -service and
fund-raising benefit programs.
Filmdom has responded "generously and
unselfishly" in supplying much-needed morale
boosts for GIs stationed in such outlying
areas as Alaska. North Africa and Korea, it
was declared by Col. Joseph F. Goetz. chief
of the armed forces professional entertainment
branch, upon his recent arrival here
from Washington, D. C. Colonel Goetz came
in for conferences with Universal-International
studio executives regarding arrangements
for upcoming Alaskan military premieres
of U-I's "The World in His Arms."
The studio is sending 20 players, including
Gregory Peck and Ann Blyth, to that northern
territory in June for appearances at a
series of openings in Anchorage and at major
military installations.
Simultaneously the Hollywood Coordinating
Committee reported that during April 89 filmland
personalities made an aggregate of 225
appearances on 96 programs, including the
entertainment of troops in camps and hospitals
and on behalf of recognized national and
local charitable organizations. The 1952 total,
to date: 758 appearances on 274 programs:
since June, 1946: 12,758 free appearances on
4,455 public service events.
This story was brought to 150 Minnesota
newspaper publishers this week by George
Murphy as another step in publicizing the
program.
Wald Buys Out Krasna
In
RKO Partnership
One of filmdom's more widely publicized
independent partnership operations
was placed on a solo basis when
Jerry Wald purchased Norman Krasna's
interest in Wald-Krasna Productions and
a.ssumed full control over the unit, which
releases through RKO Radio.
Krasna henceforth will devote full time
to writing and directing on a salaried
basis. The W-K outfit underwent a
streamlining late last year, when its RKO
Radio distribution contract was renewed,
under which Krasna relinquished most
of his executive duties and it was announced
then that his attentions would
be concentrated upon scrivening and
megging assignments.
Under the W-K banner, four pictures
were produced—"The Blue Veil" and "Behave
Yourself." already released, and
"Clash by Night" and "The Lusty Men."
With Wald remaining as executive producer,
the company will continue operations
with David Tannenbaum as president
and Milton E. Pickman as vicepresident.
Sol Siegel Is Named
Fox Musicals Chief
That filmmusicals, long a celluloid staple,
are being regarded as increasingly Important
by at least one major picture-maker was
emphasized when 20th
Century-Fox's Producer
Sol C. Siegel was
boosted to an executive
status in charge of the
Westwood studio's future
tunefilm output.
In announcing the appointment.
Just prior
to his departure for
a European holiday,
Darryl F. Zanuck, vicepresident
in charge of
production. di.sclosed
that all producers who Sol ('. Siegel
are working on properties of a musical nature
will function under Siegel's supervision.
while Siegel also will per-sonally produce "Call
Me Madam," film version of the Broadway
stage hit, which is due for camera work soon.
Literary Activity Perks Up;
Six Purchases Recorded
Tiade was brisk in filmdom's literary mart,
the picture-makers having unlimbered their
bankrolls to the extent of six story purchases
during the period. Added to his Columbia
slate by Producer Stanley Kramer was "The
Miracle at Kitty Hawk," a new novel by Fred
Kelly and said to be based upon hithertounknown
facts in connection with the successful
aeronautical experiments of Wilbur
and Orville Wright. Parenthetically, Warners
have had "The Story of the Wright Brothers"
on their schedule for several years . . .
Bob Thomas. Hollywood correspondent for the
Associated Pi-ess. sold his first original screen
. . . "Poppa's
. . Mutual
story with the purchase by MGM of "For
the Love of Mike." It deals with Mike
Marienthal, one-time all-coast football star
at UCLA, who lost a leg at Okinawa but
overcame that handicap to become a successful
high school football coach. Sol Fielding
has been assigned as producer
Delicate Condition." a nonfiction tome by
Corinne Griffith, silent-screen star, went to
Paramount, where it will be produced in
Technicolor by Burton Lane. It's ba.sed on
Miss Griffith's childhood in Texas, where
her father was a railroad superintendent for
Also acquired by
the Cotton Belt line . . .
Paramount was "The Shamrocks Are Coming,"
an original .screenplay by Fred Finklehoffe,
as a co-starring vehicle for Betty
Hutton and Donald O'Connor. Set as producer
was Robert Emmett IX)lan . For
. .
their Paramount releasing schedule. Producer
William Pine and William Thomas
picked up the screen rights to '"Morro Treasui"e."
a new novel by David Duncan, and
inked the author to develop the script. It's
an adventure yarn of the Jivaro headhunting
tribes in the jungles of Columbia .
Pictures, headed by Jack Dietz and Hal E.
Chester, purcha.sed ""Yellow Angels." a crime
novel by Edward Helseth. and scheduled it for
production this fall.
Gable Off for Europe
NEW YORK—Clark Gable sailed for Europe
Tuesday i6i for .'ix months of picture
making. He plans to make a picture in
England and another in Africa.
BOXOFFICE May 10, 1952 31

'
when
LETTERS
Pleads for COMPO's Continuance
To BOXOPFICE:
It will be most regrettable, costly, and far
reaching if the Council of Motion Picture Organizations
is permitted to lag or pass out
of the picture. Tlie motion picture industry,
always a leader and a champion, should continue
to champion its champion, COMPO.
COMPO's great work is so far reaching and
effective that its results will not show until
the time COMPO doesn't exist, heaven forbid!
Movietime U.S.A. last year was put on at a
time when the industry was on its Icnees. It
wa-s put on in a manner that showed this
industry could fight, if organized against
knockers, phony critics, alleged foreseers of
gloom and w'ise guys.
Today, because of COMPO, the theatres are
getting stronger and stronger. 'Vou've got to
sell and convince your public, on your merchandise,
just as well as any other industry
does, whether it is beer, cigarets, gasoline,
soap or permanent waves.
A foUowup on the
great Movietime U.S.A.
would be for COMPO and the industry to
start this year, "a golden year" celebrating
the motion pictures' 50 years of leadership in
the entertainment field—and if we want the
industry to continue its recovery, we've all
got to fight for the survival and good health
of COMPO—a most important factor in our
business in these stressing times. It will be
regrettable to see a repetition of the doors
being locked after the stolen horse. Great
effort, expense and ingenuity was put into
COMPO. While it's still in existence, let's
support and help keep it alive!
MEYER STANZLER
President.
Independent Theatre Owners of Rhode
Island, Providence, R. I.
Thank You, Sir
To BOXOFFICE:
The mimeographed sheet from your circulation
department in quest of renewals for
subscriptions was one of the best I've ever
seen. I know it must have done the job for
you. I sometimes wonder though, if it isn't
just a matter of letting your readers know
when to re-subscribe. After all, there isn't
another trade magazine that comes within a
country mile of BOXOFFICE. I've been reading
your excellent magazine since my projectionist
days I
I was 131. It is interesting
to me that every theatre I've ever
worked in lat everything from projectionist to
manager) has been a sub.scriber to BOX-
OFFICE. And, at every theatre I've worked
in, BOXOFFICE has circulated to almost
everyone of the staff. From this I gather
that at least three people have a look at
each issue, making your reader circulation
closer to 75,000 than to the published paid
circulation of some 25,000!
now use BOXOFFICE primarily to
While I
keep up with everything in the production
and exhibition field of motion pictures and
am not able to use it as it is primarily intended,
I do want to commend the Promotion
Section as 1 believe it to be the finest feature
you have ever added. I'm sure exhibitors
feel the same. Of course, I always follow
the Modern Theatre Sections, the Barometer
Sections and, like everyone else, enjoy
the Exhibitor Has His Say most of all the
lesser features.
Director of Operations,
WBBM,
Chicago, 111.
BOB MARTIN
Run the Cerebral Palsy campaign trailer. Avoiloble
May 15 to July 1.
M-G-M TRADE SHOW -MAY 15th
IKGLORY ALLEY M
ALBANY
ATLANTA
BOSTON
BUFFALO
CHARLOTTE
CHICAGO
CINCINNATI
CLEVELAND
DALLAS
DENVER
DES MOINES
DETROIT
INDIANAPOLIS
JACKSONVILLE
KANSAS CITY
LOS ANGELES
MEMPHIS
MILWAUKEE
MINNEAPOLIS
NEW HAVEN
NEW ORLEANS
NEW YORK
OKLAHOMA CITY
OMAHA
PHILADELPHIA
PITTSBURGH
PORTLAND
ST. LOUIS
SALT LAKE CITY
SAN FRANCISCO
SEATTLE
WASHINGTON
M-G-M presents "
Gilbert Roland •
and Screen Play
20th- Fox Screen Room
20th- Fox Screen Room
M-G-M Screen Room
20th- Fox Screen Room
20th- Fox Screen Room
H. C. Igel's Screen Room
RKO Palace BIdg., Sc. Rm.
20th- Fox Screen Room
20th-Fox Screen Room
Paramount Screen Room
20th-Fox Screen Room
MaxBlumenthal'sSc. Rm.
20th-Fox Screen Room
Florida State Screen Room
20th-Fox Screen Room
United Artists' Scr. Room
20th-Fox Screen Room
W/arner Screen Room
20th- Fox Screen Room
20th- Fox Screen Room
20th-Fox Screen Room
M-G-M Screen Room
20th-Fox Screen Room
20th- Fox Screen Room
M-G-M Screen Room
M-G-M Screen Room
B. F. Shearer Screen Rm.
S'Renco Art Theatre
20th-Fox Screen Room
20th-Fox Screen Room
Jewel Box Preview Thea.
RKO Screen Room
GLORY ALLEY
John Mclntire
by Art Cohn •
1052 Broadway
197 Walton St., N. W.
46 Church Street
290 Franklin Street
308 S. Church Street
1301 S. Wabash Ave.
1638 Central Parkway
2219 Payne Ave.
1803 Wood Street
2100 Stout street
1300 High Street
2311 Cass Avenue
326 No. Illinois St.
128 East Forsyth Street
1720 Wyandotte St.
1851 S. Westmoreland
151 Vance Avenue
212 W. Wisconsin Ave.
1 01 5 Currie Avenue
40 Whiting Street
500 S. Liberty St.
630 Ninth Avenue
10 North Lee Street
1502 Davenport St.
1233 Summer Street
1623 Blvd. of Allies
1947 N. W. Kearney St.
3143 Olive street
216 E. First St., So.
245 Hyde Street
2318 Second Ave.
932 New Jersey Ave.. N.W.
Starring Ralph Meeker • Leslie Caron
5/15
and Louis (Satchmo) Armstrong and His Trum
Directed by Raoul Walsh • Produ(

'mh a Song inMy Heart' (20th-fox)
Wins April Blue Ribbon Award
By DOROTHY F.
MARTIN

\
New
tars
Paramount;
>
\
Op-
THE GREATEST SHOW ON EARTH gave
him his big opportunity with Cecil B.
DeMille. Next he plays the lead in an important
adventure film, "The Savage" . .
THE REBEL will be her next picture.
She played top comedy in "Rhubarb"
and for her dramatic work in "The Big
Carnival" won an "Oscar" nomination . .
;' "•"' "^i^V :. .
'-:,
THE ATOMIC CITY, now having its
first
engagements, focuses industrywide attention
on this new actor who will also soon
be seen prominently in "Stalag 17"
. . .
THE STARS ARE SINGING will
be next
to frame the superb soprano voice of
the teen-age star first heard with Bing
Crosby in "Here Comes The Groom". .

1 Audrey
'
Paramount, The Star Company, year after year sends the boxoffice the
bigg^est marquee names whom exhibitors annually vote the industry's
top money-makers. Now we present a dozen fresh youngs personalities
as your assurance that the new star talent, which is so vital to our
business, is constantly being developed for you at the Paramount Studio...
(Moti of this liar lay-out or* availabU. Writ* in for tham.)
Hepburn
Rosemary Clooney
I
lOMAN HOLIDAY, to be filmed here and
Italy by William Wyler, will introduce
screen audiences the sensational star of
liecurrent Broadway stage play, "Gigi" . .
WAR OF THE WORLDS, H. G. Wells'
science-fiction masterpiece, will give him
an even more bigger role than he plays
in "The Atomic City" or "Stalag 17". . .
THE STARS ARE SINGING, a big musical
in color by Technicolor, will be the
first film for the recording star who clicked
as the "Come On-A My House" girl . . .
• '-^
^R''
Joan Taylor Tom Morton Mary Sinclair
IE SAVAGE, new frontier epic, gives
an a big boost toward stardom. She
11 also be importantly featured with
>b Hope in "Military Policemen" . . .
THE STARS ARE SINGING will
present
this romantic, rugged hero to movie fans.
We predict that he's got a great future
as a leading boxoffice moneymaker . . .
FILM DEBUT SOON in a Paramount picture
to be announced shortly ... for the
girl who is unanimously considered the
finest young actress yet toappearonTV . .

I
Giant Junket Helps Launch
Nat Holt,
inn 100
'Denver & Rio Grande' Bow =
By JAMES M. JERAULD
SALT LAKE CITY—This is
about 745 miles
from Denver, not as the crow flies, but as
the Denver & Rio Grande railroad flie.-, via
Colorado Springs, Pueblo, Canon City, Royal
Gorge, Sallda. Grand Junction and other
points.
Without a map this may not mean much to
the reader, but with a view from a vista dome
car or the rear platform of the private
car of Wilson McCarthy, president of the
railroad, it's a lot of scenery, ranging from
farm country to industrial cities, fantastic
rock formations and snow directly outside the
car window, plus nearby peaks.
Interruption—Zasu Pitts just came by and
looked over our right shoulder. She was
wearing a white duck coat, an engineer's cap,
and white canvas gloves. For the next half
hoiu- she is going to take lessons in running
a Diesel engine.!
ROAD PRESIDENT COOPERATES
But to get back to the sequence of events.
A year or more ago Producer Nat Holt decided
the fight between the Denver & Rio
Grande and another railroad for the Royal
Gorge route would make a good movie story.
It did. Then a few months ago Jerry Pickman,
vice-president of Paramount Film Distribution
Corp. and director of publicity and
advertising, decided the people of the west,
plus the press and radio representatives,
should know about it. President McCarthy of
the D&RG provided a special train and Gov.
Dan Thornton of Colorado provided statistics
and general information about the "greatest
state in the Union." Nat Holt contributed
some odd bits of information about the picture.
About 100 press and radio representatives
arrived in Denver May 1 and attended so
many luncheons and other ceremonies in the
first 24 hours, plus a ceremony crowning
Cinder Ella with a floral wreath that they
practically forgot whether they came up to
help on publicity for the picture or to study
Colorado's natural resources.
TWO LOCOMOTIVES WRECKED
Cinder Ella, by the way, is a 70-year-old
locomotive that reached Denver from Philadelphia
and helped make western history.
Cinder's two sister (or is it brother?) locomotives
were operating on a narrow-gauge
branch of the Rio Grande out of Salida when
Holt arrived with his Technicolor cameras.
The two sisters (or brothers) were wrecked
in a head-on collision for the picture, and
Laura Elliot, young star of the picture, helped
push huge chunks of the locomotives into the
plant of the Colorado Fuel & Iron Co. at
Pueblo, Colo., during the course of the second
stop.
Getting back to the sequence again, Denver
got itself into a dither the night of May 1 and
most of May 2. Then the special train went
down to Colorado Springs and a well-known
newspaper man insisted he found three ducks
swimming in his bath tub at the Broadmoor
hotel. I
The altitude affects anybody fresh
from sea level.)
Breakfast the following day was served from
Paramount Take
Newspapermen on a
Mile Premiere Trip
One of the high points in the premiere ceremonies in Denver came when the
70-year-old locomotive used in "Denver & Rio Grande" was driven down one of Denver's
streets. Shown here, at the ceremony are: (L to R) Nat Holt, producer of the picture;
A. W. Schwalberg, president of Paramount Film Distributing Corp,, and Mrs. Schwalberg.
the former Carmel Myers of silent movie fame; Wilson McCarthy, president of
the D&RG; Laura Elliot and Forrest Tuclcer, stars of the film, and Governor Dan
Thornton of Colorado.
a chuck wagon in the middle of the main
street, with the high school band playing and
Arapahoe Indian maids and braves doing
war dances nearby.
The next day Pueblo turned out en masse
(large crowd) for the third premiere. That
was the place where the locomotives were
melted and the visiting celebrities were
singed as the doors of the huge furnace were
opened.
About an hour later 17 members of the
caravan sat on a low dock at the Pueblo
Country club with their feet in the cool water.
9,000 WAIT AT CANON CITY
This could have been the end of a perfect
day, but the entire population of Canon City
(9,000, maybe more) was waiting at 9:30 when
the special train arrived there for another
premiere.
By this time, Forrest Tucker, who was acting
as master of ceremonies on platforms in
front of the theatres as well as inside them,
was suffering from laryngitis, and Zasu Pitts
had stopped waving with both hands in order
to conserve energy for a slight movement of
the left hand. After all, she explained, she
has made 500 pictures, and there is a limit
to the amount of waving a woman can do.
Sunday (3) started off with a trip to the
highest suspension bridge in the world over
the Royal Gorge in a cavalcade of about 100
automobiles.
Later in the day the visiting celebrities
stopped for an outdoor show at SaUda. After
leaving Salida the troupe also left the Arkansas
river which flows east and suddenly discovered
they were going down grade with
the Eagle river, which flows west, heading for
Glenwood Springs and another premiere.
By this time premieres were getting to be
a habit. Monday there was another one, after
approximately five hours sleep at Glenwood
Springs, at Grand Junction. Prom there on
there were outdoor shows and premieres to
Provo and Salt Lake City.
There have been exploitation stunts before,
but never, so far as Nat Holt can recall (and
he can recall some time back) that took in all
the principal points of two states the size of
Colorado and Utah.
The governor of Colorado said the picture
would be shown in 20,000 theatres to 50,000,000
(He knows Jerry Rckman and Jerry
people.
may have spread the rumor.) The governor
didn't stop at that. He said it was one of the
greatest action pictures ever made. Maybe so!
The governor also said he was in favor of
General Eisenhower. This was by way of
proving that he can pick a winner politically
as well as cinematically.
Time will tell.
Delay 'Island of Desire'
NEW YORK—United Artists has postponed
release of "Island of Desire," David E. Rose
production starring Linda Darnell, Tab
Hunter and Donald Gray, from June 20 to
July 23, according to William J. Heineman,
vice-president in charge of distribution. The
picture was filmed in Jamaica.
Rossellini Starts Comedy
ROSE, ITALY—Roberto Rossellini has begun
shooting his first comedy, "'Where Is
Freedom?" with Toto, Italian comedian,
starred. Nyta Dover, an Austrian actress,
and Franca Paldini are featured. The schedule
calls for completion in two months.
36
BOXOFFICE :
: May
10, 1952

TRADE
SHOWINGS
ALBANV
Foil Scr. Rm.
10S2 Broadway

Atlas Made 12 Million
On RKO Investment
NEW YORK— Atla-s Corp. made nearly $12.-
000.000 from its RKO investment, Floyd B.
Odium, pre.sident, told stockholder.s at the
annual meeting May 2. Atlas also has investment's
in Paramount. United Paramount.
Walt Disney Productions and Motion Picture
Capital Corp., which produced six features
for Eagle Lion Classics release.
Atlas also had been studying the television
field with the possibility of making investments
in this industry, according to Odium.
Although Atlas has made no investment in
TV as yet, he feels that the production end
of the film industry "is going to be fully
immersed in television" in an effort to meet
the competition offered by home TV.
Atlas, through its investmnt in Airfleet.
Inc.. will have an interest in "Never Wave
at a WAC. which Rosalind Ru.s.sell and her
husband. Fred Bri.sson. will produce independently
this summer for RKO release. N.
Peter Rathvon. former RKO president, who
now heads Motion Picture Capital Corp., reported
to stockholders that all loans against
the six pictures the corporation financed have
been discharged.
Records for U. S. Trailer
NEW YORK—Fran Warren, singer, has
completed recording of a trailer to be used
to stimulate the recruitment of women in
the armed forces. The trailer, sponsored by
COMPO and the Defense Department, is being
produced by RKO's Jay Bonafield.
Has Been a Baby Sitter
At Theatre for 23 Years
JACKSONVILLE, FLA. — The second
generation of "theatregoers" is now sleeping
in the nursery at the Florida Theatre.
This fact was brought to light when
Robert Heekin, manager of the Florida
State Theatres showplace, celebrated the
25th anniversary of the house last month.
Mrs. Margaret Vogel, who has been in
charge of the nursery ever since it was
opened about 23 years ago, said a threeweek-old
baby was her youngest charge
ever, but that there is now frequently a
child in her care these nights whose parent
or parents she used to tend. The
nursery has swings and sandboxes for
older children and a sleeping room for
the babies.
50 Newspapers to Publish
Gene Autry Comic Strip
HOLLYWOOD—Activities of Gene Autry's
commercial enterprises have been expanded to
include a daily and Sunday comic strip, based
on his theatrical and TV film adventures,
which will be distributed by General Features
Syndicate.
The tieup was effected by Mitchell J.
Hamilburg, Autry's agent. The strip is expected
to be ready for nationwide syndication
by August 1, with approximately 50
new.spapers already lined up.
20th-Fox Will Produce
Gratis TV Trailers
NEW YORK—Twentieth Century-Fox has!
started on the production of television trailers,
which will be offered gratis to exhibitors,
according to Charles Einfeld, vice-president.
The first trailers, of one-minute and 20-second
duration, will be distributed for "Kangaroo,"
June release which was filmed in Technicolor
in Australia.
The TV trailers will be prepared on all pictures
considered suitable for advertising in
the new medium and the only requirement
for .securing them will be the submission on
the part of the exhibitor of a schedule of
stations he intends to use them on. The company
will produce the trailers in any quantity
warranted by the demand, and continued use
of the medium will depend on the response
of showmen to the offer, Einfeld said.
The one-minute trailer will be utilized for
regular spot advertising and the shorter one
will be slotted into the station break segment.
Nat'l Review Board Picks
'Outcast of the Islands'
NEW YORK—"Outcast of the Islands,"
British-made feature distributed in this country
by Lopert Films, has been given selected
features rating by the National Board of Review
in the weekly guide to selected picture,?
"The Emperor's Horses" and "The Seeing
Eye," Warner Bros, shorts, were also given
special mention.
I
COLUMBIA PICTURES ANNOUNCES THAT PRINTS OF THE FOLLOWING
PICTURES ARE NOW AVAILABLE IN
OUR EXCHANGES FOR SCREENING
LORETTA YOUNG
as PAULA
with
KENT SMITH • ALEXANDER KNOX
Screen Play by JAMES POE and WILLIAM SACKHEIM
BRAVE WARRIOR
..c...,>, TECHNICOLOR
....JON
HALL
with
CHRISTINE LARSON • JAY SILVERHEELS • MICHAEL ANSARA
Written for the Screen by ROBERT E. KENT
,
Produced by SAM KATZMAN • Directed by SPENCER G. BENNET Si
Produced by BUDDY ADLER • Directed by RUDOLPH MATE'
CHARLES STARRETT • SMILEY BURNETTE
in
THE ROUGH, TOUGH WEST
with JACK MAHONEY • CAROLINA COTTON • PEE WEE KING & HIS BAND
Written by BARRY SHIPIVIAN
Produced by COLBERT CU^RK • Directed by RAY NAZARRO
MONTANA TERRITORY
In
Color ijTECHNICOLOR
with
LON McCALLISTER • WANDA HENDRIX . PRESTON FOSTER
Written by BARRY SHIPMAN
Produced by COLBERT CLARK • Directed by RAY NAZARRO
»1
38 BOXOFFICE :: May 10, 19521 ii

offer "living-room" comfort
Witll
INTERNATIONAL Chairs
-N today's competitive picture, home comfort has be-
[ome a feature attraction. Do you offer the "comforts of
'ome" in your theatre? You can if you install International
'hairs.
International chairs are the "easy chairs" of the thea-
,:e.
Yes, when you buy International, you add "livingtOOm"
comfort to your theatre— and you get long-wearing
! jhairs, styled in the modern manner.
MAKE THIS 80-MINUTE TEST
Go ahead— sit in one of your present chairs. Stay there through
an entire feature. Can you honestly say you're comfortable?
Or do you begin to wriggle before the last reel goes on? If you
don't feel completely relaxed in your present seating, remember,
your patrons don't either. You owe it to your customers to
consider INTERNATIONAL chairs.
See the INTERNATIONAL "2000" chair and the extra-luxury
INTERNATIONAL "2300" chair at your RCA Theatre Supply
Dealer's. He'll be glad to talk over the economics of adding
home comfort to your theatre.
EASTERN THEATRE SUPPLY CO.,
INC.
496 Peorl Street, Buffalo 2, New York
ELMER H. BRIENT & SONS, INC.
925 N«w Jersey Are., N. W., Woshington 1, D. C.
BLUMBERG BROTHERS, INC.
1305-07 Vine St., Philodelphio 7, Pa.
CAPITOL MOTION PICTURE SUPPLY CORP.
630 Ninth Avenue, New York 19, N. Y.
ALEXANDER THEATRE SUPPLY CO.
1705 Boulevard of Allies, Pittsburgh 19, Pa.

'
Producer Urges Filmmakers to Talk
To Moviegoers at Grass Roots Level
NEW YORK—Every Hollywood producer
or director artd writer should go out and talk
to the people of the U.S.." according to Robert
Welch, producer of Paramount's "Son of
Paleface." which will be released this fall.
Welch just completed 69 appeai-ances- in the
upper New York state and New England area
tor the Council of Motion Picture Organizations
and he said he learned "a great deal"
about the likes and dislikes of average moviegoers.
The average film fan wants "fun and entertainment"
in his pictures and is against
"any social significance or preachment" on
the screen when he attends a film theatre.
Welch said he was surprised at how many
moviegoers suspected Hollywood of Communist
affiliations and he made certain to
reassure those he talked to that there are
fewer "Reds" in Hollywood than in the average
American city.
The Hollywood group on the COMPO tour
with Welch included Pat O'Brien. Vera-
EUen. Sally Forrest. Sterling Hayden and
Anne Gwynne and they visited such cities
as Elniira, Batavia. Buffalo. Niagara Falls.
Binghamton and Jamestown in a week's time.
Welch believes that if his newest picture.
"Son of Paleface," can't combat TV and
other forms of show busine.ss, nothing can,
for it has something to please every taste.
For the devotees of western fare on TV, the
picture has Roy Rogers and his horse, Trigger;
for Jokes and comedy, it has Bob Hope,
and for sex, it has Jane Russell showing her
beautiful legs for the first time, according
to Welch. It also has Technicolor and songs,
mcluding "Am I in Love," which is already
on the Hit Parade.
Welch, who returned to Hollywood May 7
after press and broadcasting interviews in
New York, has two Paramount pictures
scheduled for production. "Six and Seven-
Eights Park Avenue," from the old Broadw-ay
hit, "June Moon," will be filmed in New
York with either Donald O'Connor or Alan
Young starred, and "Sing, You Sinners," is
tentatively scheduled to star Jane Russell.
Jimmy Durante and Yvonne de Carlo.
Welch has noticed that the filming time
on features is being gradually cut down
and he attributes this, in part, to the use
of a second-unit director to take the background
shots, etc.
PROfiummQ exmaiTORs SAY:
In the Newsreels
'
I
•
Movietone News, No. 37: Supreme Court to rule
on the steel seizure; Russians fire on French airliner
U.S.
Ike
over
deports
on
Germony;
268
farewell
90,000
aliens;
tour
on
Salt Lake
of Europe;
strike
City
in
battles
fashions—French
oil industry;
floods;
gloves.
News of the Doy, No. 271: Steel crisis stirs
nation; NATO troops on Rhine give Ike last salute;
'
French airliner shot up by Reds; Israel's 4th birthday;
newest summer fashions; British horsemen in Olympic
trials; motorcycle steeplechase.
Paramount News, No. 74: Red jets fire on French
plane; Eisenhower— find tour in Germany; Israel's
own "fourth"; fashions for Main street; report on
steel.
Universal News, No. 557: Steel crisis; floods in
France; fire m Indo-China; air raid drill—New Jersey;
U.S. bonds; horse race m England; Partridge hunt
in Spain.
Warner Pathe News, No. 76: Ike bids French and
British NATO troops farewell; NATO council holds
first Paris session; Los Angeles—amazing plastic auto;
the big bell is bock in Vienna; Allentown, Pa.
Mom street fashions; Burbank, Calif.—the lion ond
horse at dinner; Pons—spring madness on motorcycles.
•
Movietone News, No. 38: Truman conducts personal
tour of White House; police battle Reds in
Tokyo May Day riots; Wasp ond Hoshon rescue
films; Ike bids farewell to his own GIs; Apple Blossom
queen; Kentucky Derby.
News of the Doy, No. 272: Japanese Communists
battle police in wild riots; 61 saved in
collision at sea; carrier crew aids children; American
mother for 1952; Ike's goodby to GIs in Germany;
1952 Kentucky Derby.
Paramount News, No. 75: Reds riot in Tokyo;
Chinese-born mother of 1952; British soccor cup
final; 78th Kentucky Derby.
Universol News, No. 558: Navy disaster; May day;
USS Antietcm; Hill Gail wins Kentucky Derby.
Worner Pathe News, No. 77: Tokyo Reds riot;
first pictures of tragic navy collision; Washington
Truman shows the White House; Kentucky Derby.
•
Telenews Digest, No. 188: Steel case tests executive
powers; tragedy at sea; Berlin—Soviet jets shoot
airliner; Germany—farewell for Ike; bosebatl—arch
rivals join some team.
Telenews Digest, No. 19A: Steel—White House talks
collapse; Germany— Ike sees Adenauer; iaf>an—first
week of independence.
Wants'VOP" Again-
Ready for "TPOP'\ Also!
Knox Or.ve»«^J
^,. Vernon,
Oh
So^sHoUmorUH
Dear Krog:
When con I get "Prince of Peace"
again? First time I played it grossed
$960. Second time, we did over $1,200.
Third time topped $1,300. If I can get
it for a week-end in June believe I can
do $1,500.
Also am anxious to
book "The Power of
Prayer." This sounds like a bell-ringer
to me. What's the campaign like?
Send me a press book.
What's the chances of having Ginger
Prince in person, sometime this summer?
Drop me a line.
Now in
Releose
• "Power of Prayer"
• "Secrets of Beauty'
• "Prince of Peace"
• "Why Men Leave
Home"
• "She Shoulda
SoicJ No "
• "Sideroad"
• "Mom and Dad"
ALREADY 2,000 THEATRES HAVE
INSTALLED THIS MIRACLE SCREEN!
Tfiere MUST be a reason!
Sincerely,
RON
Satisfaction in every seat!
Plain to see from any angle!
Eliminates glare and distortion!
Gives amazing new depth!
Perfect sound transmission!
No perforations!
IT'S EASY ON THE EYES!
U HALLMARK U
KROGER
BABB
President
* HALLMARK BUILDING -k WILMINGTON, OHIO
CYCL^AMIC
CUSTOM
SCREEN
.F. SHEARER COMPAN
lOS ANGELES 1964
PORTLAND
I9E4 South Vermont • RE. 31145 1967 N. W. Kearney • AT. 1543
SAN FRANCISCO
SEATTLE
243 Golden Gate Ave. UN. 1 181E 2318 Second Ave. •
[I 8247
40 BOXOFFICE :: May 10, 1952
11

BOXOFFICE BAROMETER
This chort records the performance of current ottrocfioni in the opening week of their first runs in
the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs
are reported, ratings are added ond averages revised. Computation is in terms of percentage in
relation to normal grasses as determined by the theatre managers With 100 per cent as
"normol," the figures show the grots rating above or below that mark.
.African «Jueon, The lUAi

I
'
'
SSiiSSSS^^^^^SS
Theatre Construction, Openings, Sales
CONSTRUCTION:
Amory« MUs.—A 250-cor dnve-in is under conif
ruction for U. Walker.
Amstordom, N. Y.—John and Peter Marotto are
biiildmg a dnve-in to open obout June 1.
Astorio, Ore.—Conttruction is to begin soon on o
500-cor dnve-in for the J. J. Porker circuit.
Boytown, Tex.^-Construction has begun on the
Prince No. 1 Drive-In.
Bollingham, Wash.—Lar-Gil, Inc , hos purchosed o
site tor construction of drive-m.
Brookfield, Mo.— F. G. Weary ond Elmer Bills hove
slotted construction of a drtve-in on Highwoy 36.
Buffalo, Wyo.—Sam Rosenthal is building a 300-
car, $60,000 dnve-in.
Chjboygan, Mich.—John Wagner is plonning to
construct Q 300-car drivc-in.
Clevelond, Tex.— A Cleveland theatre group headed
by Glen H. McLom is plonning to erect the Twin
Ranch Dr.ve-ln on Htghwoy 59.
Corning, Ark.—Gordon Hutchins is constructing
a 300-car dnve-in here.
Cutoff, La.—The 300-car Bayou Drive- In is under
construction for Richard Guidry and "Lefty"
Cheromie.
Denver, Colo.— A 1,000-car drive-in is to be built
in the southeast section of the city by Atoz Amusements.
Denver, Colo.—Wolfberg Theatres plans to construct
a 1,000-car dnve-in in the southeast part of town.
Erwln, Tenn.—The 500-cor Holidoy is to get under
wov immediately for Capitol Amusements, Inc.
Eunice, Lo.—The Liberty Theotre Co. is constructing
o dnve-in.
Foirview, Alto.—Local interests are planning to
construct a $60,000, 400-seQt theatre.
Fort Collins, Colo.—W. F. Aydelotte is planning to
erect the 700-seat Aggie Theatre in the near future.
Grace, Ida.—Lyie Tuttle plans to build a new theatre
here soon.
Harrisburg, III.—The Turner-Farrar circuit plans
to construct a drive-in between here and Eldorado.
Houston, Tex.—The 800-car, two-screen King Center
Dnve-ln is under construction for LOG, Inc.
Lees Summit, Mo.—A 250-car dnve-in is under
way for Earl Jameson and Sam Abend.
Little Rock, Ark.—A 400-car drive-in is under
construction for Roy Cochran.
Lowville, N. Y.—The Valley Brook Drive-In is under
way for Robert Matusczcak.
Manchester, Conn.—A 550-car drive-in is to be
erected by Bernie Menschell and John Calvocoressci
of Community Amusement Corp.
Mobrldge, S. D.—Work is under way here on a
300-car drive-in for Lloyd Kressly.
Mount Vernon, Mo.— Ralph L. Roller sr. hos begun
work on the 200-cor Roller Dnve-ln ot the
junction of Highways 166 and 39.
Nellbton, N. Y.—A 300-car drive-in has been
started here by Cliff Hall.
New Smyrna, Flo.—The 300-car Pine Crest Is
under construction for Jack Kincheloo and Marvin
Horvey.
Narth Btnd, Ore.—William Graeper ond R. J.
Mottechcck have purchased o site for construction
of a dnve-in.
Prince George, 6. C.— Locol interests have purchosed
o site for erection of a $250,000, 750-seat
theotre.
Redmond, Ore.—Construction is under way on a
drtvc-m for Mr. and Mrs. Milton L. Odem.
Slinger, Wis.—A 500-car drive-in is under way
here for Unit Theatre Co-
Speorfish, S. D.—Work is to begin soon on the new
Twin City Dnve-ln for the Black Hills Amusement Co.
Spokone, Wash.—A 600-car, $100,000 dnve-in is
under construction for Sunset Theatres, Inc.
Sullivan, III.— Lee Norton plans to erect o drive-in
Oil Route 33-121.
Sullivan, Mo.—A. Schwartz is constructing the 300-
car Gronde Drive-In on U.S. 66 near here.
Uniontown, Po.—A new theatre is to be erected
here os port of a suburban shopping center.
Wakeeney, Kas.—V. E. Courtney is building the new
Y Drive-In.
Yelm, Wash.—Work has begun on the new Beverly
Theatre for F. L. Willard and sons.
OPENINGS:
Ardmore, Ala.—A new drive-in has been opened
by H. C. Austin.
Belle Glades, Fla.—A new drive-in is to be opened
on Highway 441 by Gold-Dobow soon.
Decatur, Tex.—The Sunset Drive-In is to open this
month.
Edmonton, Alta.—The 800-seat Palace Theatre has
been opened.
Haines City, Fla.—The 300-car Loke Haines Drive-
In has been opened by Floyd Theatres.
Lowrcnceville, Vo.—The Pitts-Roth circuit is to open
G drive-in here soon.
Llbby, Mont.—The 475-seat Fawn Theatre has been
opened by William Kienitz.
Mancelono, Mich.— R. Curtis Guthrie has opened the
ANSWER
TO YOUR
470-seat Lona Theatre.
Mannington, W. Vo.—The 500-car Btackshere
TECHNICAL
PROBLEMS...
Dnve-ln is to open some time this month for Mr,
and Mrs. C. P. Church and David L. Rymer.
Morshfield, Mo.—Mr. and Mrs. Lloyd Schmidt have
opened o drive-in here.
Midland, Tex.— J. Howard Hodge & Associates hov0,
opened the Fiesta Drive-In, 550 cars.
Minden, La.—A 300-car drive-in hos been opened:
by Bill Cobb and Mrs. Cheshoire.
Missoula, Mont.—The New State Drive-In hos been
opened here.
New Madrid, Mo.— Norvin Garner has opened the
new Mid-Way Drivc-ln on Highway 61.
New York, N. Y.—The 550-5eat. $500,000 Beekmon
Theatre has been opened by Edword N.
Rugoff and Hermon Becker.
Osage City, Kos.— Leroy Hitchings has opened a
new dnvc-in here.
Ronkin, Ten.—The SSO-seot Ford Theatre has
been opened, replacing the town's old theatre.
Suffolk, Vo.—The Pitts-Roth circuit has opened
the Suffolk Dnve-ln.
Tucson, Ariz.—Wes Becker ond Hugh Downs hove
opened the La Fiesto Drive-In, 400 cars, as o
Spanish-language house.
Valdosta, Go.—A new drive-in has been opened
here by Martin Theatres.
West Plains, Mo.—Dean W. Davis is to open a
250-car dnve-in here soon.
Wynne, Ark.—The Imperial Theatre Co. has opened
the Haven Drive-In on Highway 1
SALES:
Alton, III.—The Starlight Drive-In has been sold
to Tom Bloomer by the Alton Starlight Corp.
Avoco, lowo—Howard Brookings has purchased the
Avoca Theatre from Mr. and Mrs. Kenneth Gregg.
Caldwell, Ida.—Virgil Odell has purchased the Chief
Drive-In from Rex and Mojorie Moyle.
Colorado Springs, Colo.— L. K. Lee has purchased
the Northside and Storlite drive-ins.
DeFuniak Springs, Fla.— E. L. Goodwin has purchased
the Trail from John McEIvie.
Denver, Colo.— L. K. Lee has purchased the controlling
interest in the Monaco Drive-In.
Early, Iowa—Floyd Hill and Ben Struchen have
purchased the Early Theatre from Dick Waters.
East Lansing, Mich.—The 700-car Crest has been
token over by Ashmun Bros, circuit from William C.
Annand.
Greeley, Colo.—The Motorena Drive-In has been
acquired by L. K. Lee.
Greenwood, Ind.—M. D. Brazee has purchased the
Greenwood Drive-In from A. J. Honsen.
Headland, Ala.—Robert E. Solomon has sold a halfinterest
in the Joyce Theatre to Fleming Moats.
Johnstown, Po.—The Westmont Drive-In has been
sold by Westmont Enterprises to the County Amusement
Co.
Joplin, Mo.—The Dickinson Operation Co. has purchased
the Del Ray Theatre from Mr. and Mrs. Vera
lEi
si
Blake Warner.
Kennebec, S. D.—The Kennebec Theatre has been
sold to F. G. Werden by George McKeever and the
Gerald Schervem estate.
Lake Worth, Fla.—The Worth Theatre has been
sold by W. R. Shafer to Howell and Regan.
Lime Springs, Iowa— Peter M. Kemmer has
acquired the Lime Theatre.
Monongahela, Pa.—WIlMom Groy has acquired the
Anton Theatre from the Anton family.
Morris, Minn.—M. G. Randgaard has bought the
Evening Star Drive-In from George Dripps and Leonard
Perkins.
Mount Shasta, Calif.—Mr. and Mrs. Roy M. Avery
have purchased the Shastona Theatre from Mr. and
Mrs. M. E. Hammond.
Nebo, III.—Mr. and Mrs. Percy R. Hays have
acquired the Cozy Theatre from Earl B. Edith and
Gordon Unglaub.
Plymouth, III.—Johnson & Nooner hove taken over
the Plymouth Theatre from the Plymouth Theatre Co.
Poplar Bluff, Mo.—Rodgers Theatres hove taken
over the Poplar Bluff Drive-In from Clyde Hogg.
Quincy, Ore.—The Towne Theatre has been taken
over by the John Lee circuit from Ebert & Butler.
Sebring, Fla.—The Bonnet Lake Drive-In has been
sold by C. C. ond Mary H. Sutton to the Foste Corp.
Stanton, Mich.—Mr. ond Mrs. L. D. Rederstorf have
sold the Sun Theatre to Russell Gates.
i«-
Bill
l^H'l
h
The Altec
Service Man and
the organization
behind him
Distributors Wanted: All territories. Outstanding roadshow.
Complete exploitation, including rural mail campaign.
Write or Wire Bill Feld. 1112 High St., Des Moines, Iowa.
Jtmoie THuiui:
HUMAN Mt%IONi
UIVB
l6l Sixth Avenue,
New York 13. N. Y.
PROTECTING THE THEATRE—FIRST PLACE IN ENTERTAINMENT
42

CHESTER FRIEDMAN
EDITOR
HUGH E. FRAZE
Associate Editor
OXOfflW
SECTION
Ik
PRACTICAL IDEAS FOR SELLING SEATS BY PRACTICAL SHOWMEN
^J^aiti oLJebut
Several times since tiie war ended,
(he tradepress has anticipated an
overseas junket—often rumored in
connection with a picture premiere
—with successive disappointments as
none materialized.
Twentieth Century-Fox finally delivered
with a perfect tie-in to promote
the screen adaptation of the
best seller, "Lydia Bailey." So down
to Haiti, where the g^overnment
played host to trade reporters and
newspaper people, to participate in
a world premiere as part of that
country's celebration of the 150th
anniversary of independence.
The story of "Lydia Bailey" is set
against the background of the revolution
which freed Haiti from
French rule. Background footage
was shot in Haiti.
We have attended many premieres
but never saw anything on a scale
that fired as much excitement
throughout a nation. \ "Lydia
Bailey" day officially proclaimed by
the president, Col. Paul Magliore,
brought a considerable portion of
the country's population to Port-au-
Prince where the Hollywood stars
and the press were accorded honors
which would do royalty proud.
The citizens of Haiti have every
right to be proud of their heritage
and their independence which is
modeled closely after our own democracy.
They have every right to be
proDd of the fact that 20th Century-
Fox chose to premiere the picture in
Haiti. And 20th-Fox officials have
every right to be proud of one of the
best conceived, organized and conducted
promotion campaigns ever put
on to sell a motion picture. You will
be reading about it in magazines
and newspapers for weeks to come.
So will 150 million potential theatre
patrons in the U.S.A.
* * *
— Chester Friedman
year, 'Ma and Pa Kettle,' etc."
With snow plaguing the farmers past E^ter,
Showman in Small Town Makes
Plymouth. N. H., has a population of 3,000,
hence Sherburne Graves, manager of the local
Plymouth Theatre, has to restrict his exploitation
ideas so they wiU not make more than
a 75-cent dent in his advertising budget.
Graves has become pretty adept at getting
maximum attention for his six bits, and the
home folks are already wised up to the fact
that when Graves does put out something
special by way of exploitation, it is proof
that the picture is unusually entertaining place a theatre sign inside
and enjoyable.
Most of the stunts are designed to create
word-of-mouth publicity. They are not elaborate,
but they certainly pay off at the boxoffice.
inferior merchandise, etc."
Many of the stunts run well under the
75-cent limit, as with "Ma and Pa Kettle at
the Fair." To put this one over. Graves borrowed
a steamer device mounted on a trailer
which is used to thaw out culverts. The engine
makes a lot of noise and emits plenty of
steam so that it's a surefire attention getter
whenever it appears. Thirty cents was expended
for a sign, lettered: "Why get all
steamed up? Relax at the laugh hit of the
BOUQUETS IN THE MAIL—"I
not sending you more
apologize for
campaigns as I am an avowed follower
of the Showmandiser."—Don
Holdren, manager. State Theatre,
Santa Barbara, Calif.
"Showmandiser offers that necessary
stimuli needed to get the ole
bean working. It offers the most
comprehensive exploitation coverage
of all the trade papers."—Sherburne
Graves, manager, Plymouth
(N.H.) Theatre.
7 5 -Cent Weekly Budget Go Far
Steam and noise kicked up by this engine acts as surefire crowd collector. It steamed up
the folks when "Ma and Pa Kettle at the Fair"plaYed the Plymouth Theatre. Total cost of the
ballyhoo vras 30 cents.
Graves invested 40 cents for a few signs
which he placed at a hardware store near a
group of snow shovels and a mound of snow.
Copy read, "Discouraged with this awful
stuff? 'Just This Once,' wouldn't you like to
get away from it all? Be snug and comfy at
the Plymouth . . . See 'Just This Once,' etc."
"The Noose Hangs High" required an investment
of 35 cents to get the hardware
store, one of the town's better locations, to
a rope noose suspended
over the sidewalk. A rope led down
from the sign to the store front, and small
cards were lettered, "Don't be roped in by
The big sign carried
the theatre name, dates, title and stars of
"The Noose Hangs High."
A stunt that had all the women of the town
talking demanded a 60-cent expenditure. The
supermarket was offering a steak special.
Graves got the manager of the meat department
to display a sign, "Steak Special . . .
With any purchase of beef over SI.50 you will
receive an additional stake free." In his spare
time. Graves made up a number of wooden
stakes on which were pasted typewritten notices
reading, "This is just your meat. I
(Continued on following page)
BOXOFFICE Showmandiser May 10. 1952 — 109 — 43

I
Mokes His
Continued from preceding pagei
I
wooden stake my chances on it any other
night, and don't bring any wooden nickels
with you when you come to see 'Tlie Big
Trees' at the Plymouth, etc."
The merchants like to cooperate with
Graves becau.se frequently his ideas are geared
to increase their own volume of business.
The five-and-dime store and the supermarket
cheerfully displayed posters and accessories
advertising "Singin" in the Rain" becau.se the
Plymouth manager provided wonderful tie-in
copy. The five-and-ten backed up a huge
display of potato chips with the sign. "When
the chips are down, it's 'Singin' in the Rain,'
etc."
The supermarket surrounded the theatre
advertising on this picture with lettering on
the window which read, "It's bubbly." Below
it was a package of Rin.so and a soap display.
Nearby was aiiother line of copy. "It's
peppy" with an arrow pointing to a display
of hot sauce. Spices were also featured in
tht display, with an arrow coming down from
the line, "It's spicy."
In recognition of national Child's Best
Friend week, the owner of the local pet shop
gave Graves a litter of five-week-old puppies
to give away to youngsters who submitted
the best letters on "Why I would like to own
a puppy" and attended a special Saturday
matinee show. The Plymouth Record cooperated
by publishing a two-column cut of
tht puppies with an announcement of how
cliildren could claim them.
7 5 -Cent Budget Go For
:^
Graves' idea and 35 cents worth ol show card
for the signs he painted got this laugh-provoking
display at the local hardware store
Plymouth. N. H. Rope noose surrounds title
card and rope leading to the store front holds
signs cautioning people not to get roped in
with inferior merchandise when shopping.
in
Displays and Co-Ops
Up Attendance for
'Japanese Bride'
Special exploitation paid off via increased
boxoffiee receipts when W. S. Ba-skin jr., manager
of the State in Gainesville, Fla., played
"Japanese War Bride."
Baskln had both cashiers dressed in Japanese
costume to attract attention from pedestrians
and motorists along the city's main
thoroughfare. Comments, writes Baskin, were
excellent.
A full window display was arranged through
the manager of the Variety Store, local dealer
'
for Kelvinator and television sets. The store
has a choice location opposite the courthouse,
and the window display featured stills, art
and dramatic catch copy.
The store sponsored a six-column, 11 -inch
co-op ad in the Gainesville Daily Sun two
days prior to opening, and a two-column, 20-
inch ad appeared in the Sunday paper. The
dealer additionally plugged the picture four
times daily on his paid radio spots over station
WRUF.
Twenty-five window cards were placed in
strategic locations. This was especially effective
since this form of advertising is not
usually used.
An excellent review by the local drama critic
gave further support to the picture, resulting
in a big opening.
Blood Bank Benefits
On 'Refreal' Tieup
W. F. Connolly, manager of the Babcock
Theatre. Wellsville, N. Y., received extra publicity
for "Retreat, Hell!" by tieing in with
the national Elks armed forces blood donor
program. Donor pledges were taken at a
booth in the lobby a week prior to opening.
To further exploit the picture, Connolly
imprinted copy on menus in four prominent
restaurants, set up full window displays in
two stores on the main street, and planted
three good newspaper breaks. A 12-minute
radio interview and several radio spots were
promoted a week in advance.
The night before opening, the Elks and four
Korean veterans home on leave participated
in special stage ceremonies.
For "Wild Blue Yonder," Connolly tied in
with the air force recruiting service and arranged
for a display of one-sheets on A-
boards at good locations in Wellsville and two
nearby towns.
Ship Vets Are Guests
At 'Okinawa' Opening
The fact that the USS Blake, navy destroyer,
appears in "Okinawa" prompted
Prank Perry, manager of the Madison Theatre
in Detroit, to institute a search for
veterans who had served on the ship during
and since World War II. The local press
cooperated by publishing announcements that
there would be an informal reunion for the
former shipmates at the theatre opening
night of the picture, with the veterans invited
to be guests of the management.
Forest Rangers Join
'Montana' Promotion
Mechanized firefighting equipment used by
county forest rangers was exhibited in front
of the Avon Theatre, Savannah, Ga., by Manager
Cecil McGlohon to exploit "Red Skies
of Montana." Included in the exhibit was
a two-ton tractor and a power truck equipped
with a pump. The chief forest ranger of
Chatham county was on hand to give spectators
first-hand information on how the
equipment is used to control and combat
wood fires in the area.
The Savannah Evening Press ran two
photos and a one-column story publicizing
the exhibit.
Outdoor Posting Assists
'My Heart' in Grove, Pa.
James Bell, manager of the Guthrie and
Lee theatres, Grove City, Pa., sold "With a
Song in My Heart" by posting three-sheets,
distributing window cards, and running ads
in two college papers, a high school publication
and two rural papers. He set up a full
window display at the Music Center, and
pasted pressbook covers on the window of
the theatre candy shop.
Six 'Bugles' Windows
Color blowups of stills from "Bugles in the
Afternoon" were displayed in the windows of
Berkson's, exclusive women's wear store in
Kansas City, in a tieup made by Harold
Lyon, manager of the Paramount Theatre
there. Six large double windows were devoted
to the displays, which also featured fashioiis
in spring and summer sportswear. Credit
cards were prorrunent.
Theatre by Bend of River
|
Plugs Film by That Title
When "Bend of the River" played the
Wicomico Theatre, Salisbiu'y, Md., Manager
i
Joe McCann got a lot of free plugs through
a curious coincidence. The Wicomico river
flows close by the theatre, with a perceptible I
bend in it. About a week before playdate, a
local disk jockey pounced on the fact, mentioned
it on the air, and repeated it when
the picture opened at the request of Mc- .
Cann, making announcements such as, "Now
showing at the Wicomico Theatre on South .
Division street, by the bend of the river . . .
etc."
The local angle developed into excellent
word-of-mouth advertising for the film.
Boat on Truck Makes
'African Queen' Bally
Fred Bartholdi, manager of the Paramount
in Long Branch, N. J., mounted a flat-bottom
rowboat on a trailer, painted the name, "The
African Queen," on it, added a fake smokestack,
and had it towed around the streets of
the New Jersey shore area to advertise the
playdates. With an usher and usherette as
the occupants, dressed in raggedy clothes to
suggest Bogart and Hepburn, the ballyhoo
attracted considerable attention. A huge sign,
done up to look like a sail, carried the theatre
announcement.
Bride Bally on Streets
A pretty girl dressed in a wedding gown
and veil was sent out by Bob Rappaport,
manager of the Town Theatre, Baltimore, to
stroll through the downtown section for "The
Marrying Kind." She wore a proper sign and \i
distributed heralds.
44
— 110 — BOXOFFICE Showmandiser :: May 10, 1952 i

[
nouncing
I
!
and
[
museum
[
eluded
1
charge,
( Further
I
of
i
> On
I
uniform
'
was
I
parked
I
advertiser
I
LOBBY DISPLAYS THAT ATTRACT THE EYE
In connection with Odeon's recent showmanship drive. Mrs. Ann
Thompson, manager of the Park, Vancouver, B. C. set up an exhibit
ol new booth equipment being installed and learned her patrons
were just as interested in it as they were in coming attraction
displays at the theatre.
Above, Matt Saunders, who is manager ol the Poli, Bridgeport
Conn., scored double with this lobby exhibit of skates, dating back
over past two centuries, \vhich he obtained from local hobbyisL
The Sunday Post ran a three-column photo and story plugging
"The Belle of New York."
ti
Navy Duck Ballyhoos
'Okinawa' Premiere
A navy amphibious duck equipped with a
public address system provided Max Mink,
manager of the Palace in Cleveland, with a
colorful street ballyhoo heralding the premiere
of "Okinawa." The duck, painted red, white
and blue, was bannered with huge signs anthe
film opening.
advance ballyhoo was made possible
when the navy permitted the theatre to
post recruiting A^boards throughout the city,
helped convert the Palace lobby into a
of naval equipment. The exhibit ina
torpedo, miniature ships, a depth
antiaircraft guns and other articles
navy warfare with which the public is not
generally familiar.
opening night, naval reserve units in
paraded to the theatre. The public
invited to inspect the duck which was
out front.
Balloons Are Lettered
Paul Peterson, manager of the St. James
Theatre, Asbury Park, N. J., purchased a
quantity of army surplus weather balloons
which he is using to exploit coming and
current shows. With watercolor lettering of
picture title and playdates on the inflated
coverings, the balloons are displayed in the
lobby and out front as an effective current
flash.
Heralds 'Lone Star'
Harry Goldsmith, manager of the Palace In
Lockport. N. Y., distributed several thousand
heralds on "Lone Star." He promoted a local
for the back page and had his
ushers distribute the circulars without affecti
i
ing the theatre budget.
BOXOFFICE Showmandiser :: May 10, 1952
Patrons Identify Stars
For 'Starlift' Passes
A. P. C. Bridger. manager of the Granada
Cinema. Hove. Sussex. England, promoted
"Starlift" with a star identification contest.
Several thousand throwaways were imprinted
with star cuts of some of the popular actors
who appear in this film. Cash prizes and
theatre tickets were offered to folks submitting
lists with correct identification.
Window displays were promoted with music
shops, and 25 posters were sniped in choice
locations throughout the area.
For "Never Take No for an Answer."
Bridger screened the film in advance for the
mayor, senior members of the city council,
clergymen and press. Coffee was served following
the screening. Excellent publicity
through newspapers and word-of-mouth resulted.
Radio and Store Tieups
Promote 'In My Heart'
Two music shops tied in with Jim LaParr,
manager of the Malone (N. Y.) Theatre, giving
full window space to displays advertising
"With a Song in My Heart." LaFarr promoted
free radio plugs four days in advance, arranged
for announcements at two local night
spots where orchestras featured "Heart" music
and got students of the local high schools to
present five acts on the stage.
Malres Army Tieup
A recruiting tieup helped "Fixed Bayonets"
for Jim Snelson. manager of the Gila Theatre.
Safford, Ariz. Snelson obtained an exhibit
of machine guns, bazookas and other
weapons which he mounted behind a sandbag
emplacement, backed by a large display
board. During the run, the exhibit was moved
out to the curb in front of the theatre.
— Ill —
Merchant Is Sponsor
Of Kid Easter Show
A cooperative tieup with a neighborhood
merchant enabled Arnold Kirsch. manager
of the De Luxe Theatre in the Bronx, N. Y.,
to program and adverti.se an Easter morning
show on Saturday, April 12.
In addition to the regular screen attractions.
Kirsch booked several cartoons and
comedies. He distributed boxes of candy and
toys to the first 500 children attending, bought
with money collected from the sponsor. The
merchant also paid the cost of a screen
trailer, a 40x60 lobby display, and 5,000
special
heralds.
Kirsch estimates tnat 500 youngsters beyond
the regular patronage were attracted
to the theatre for this show.
In conjunction with the exhibition of an
all Italian screen show, Kirsch distributed
5.000 special heralds imprinted with an advertisement
for a jeweler who underwrote
the cost of this promotion.
Pepsi-Cola Sponsors
Saturday Kid Shows
The local Pepsi-Cola distributor Is spon-
.soring four consecutive Saturday matinee
shows at the Ritz in Tiffin. Ohio, through a
deal made by Manager Don Kaltenbach.
Youngsters are admitted free on presentation
of five bottle-caps, and each receives a lucky
drawing ticket for every five presented to the
doorman. The drink firm donates prizes for
the drawing and the grand prize for the
fourth Saturday—a new bike. In addition,
every child attending the final matinee will
receive a bottle of Pepsi-Cola. The sponsor
uses banners advertising the .shows on all
trucks, and supplies circulars and placards
to all retail outlets In the area.
45

, A
j
',
y
I
The art of giving local residents something to talk about is given extra consideration by H. L.
Durst at his 87 Drive-in, Fredericksburg, Tex. The drive-in did unusually fine business on the third
run showing of "Ma and Pa Kettle Go to Town" recently with the use of the truck ballyhoo pictured
above. Durst goes in for extensive odvcrtising and ballyhoo on all presentations at the drive-in.
Jeweler Underwriles
Hunt for Diamonds
diamond hunt for real diamonds provided
cogent exploitation for the double-feature
^
combination of "Diamond Frontier" and "Dia-
^
mond City." when it played the Esquire in
; Toledo.
i" Manager Frank Manente tied up with the
~
Dan-Chester Co., Toledo jewelers, to obtain
; a large quantity of rhinestones and four quarter-carat
diamonds for the hunt,
J
t All the stones were placed in a glass bowl
;.
and an attendant stood in front of the
theatre and Invited passersby to select one
stone. It was then placed In an envelope
and sealed and the person was directed to
visit the Dan-Chester store for appraisal.
Those who were fortunate in having selected
i
one of the genuine diamonds received with it
« a gold ring and free mounting.
» The store used co-op ads to publicize the
> hunt. Manente promoted the giveaway with
J
300 window cards, trailer and lobby display.
Mystery Voice Radio Quiz
Promotes 'A Stronger'
A tieup with a morning disk jockey show
helped "Phone Call From a Stranger" for
John Manuel, manager of the Strand, Cumberland,
Md. Manuel persuaded the local
postmaster, a well-known citizen, to make a
two-minute tape plug for the picture. This
was used as a mystery voice gag on the radio
show, and the first five people to call the
station and properly identify the voice received
free guest tickets to see "Phone Call
Prom a Stranger."
Benefit Show for PTA
Ed Mott, manager of the Wooster (Ohiol
Theatre, recently put over a benefit showing
of 'Tt's a Big Country." The local PTA group
sponsored the benefit and received a share
of the proceeds in return for promoting the
sale of tickets in schools. Mott received a
letter from the president of the organization
thanking him for making it possible to show
a substantial gain in the treasury and for
presenting a picture "which we could all feel
proud of."
46
National Guard Assists
"Bayonet' Promotion
Citizens of Opelika, Ala., had an opportunity
to inspect the local unit of the national
guard in conjunction with the engagement
of "Fixed Bayonets" at the Martin Theatre.
Battery B of the 278th antiaircraft battalion
held open house at the armory, then marched
to the Martin Theatre where they gave a
demonstration of their weapons and engaged
in a mock battle with a plane from Maxwell
Field. The local guardsmen were guests of
Manager Duke Stalcup at the opening show
of the film.
The Opelika Daily News gave the tieup
advance readers and ran photos of the battery
in action in front of the theatre with full
credits.
Fake Headlines Yield
Publicity for 'Worlds'
Jim Christensen, manager of the Easton

1
White
I
I
White
'
a
'
borhood
I
I
: Rogers
I
! and
Voices oi 'Snow White'
On Hookup oi Phones
Charm Youngsters
John J. Rogers, manager of the Hope In
Providence, R. I., packed the kiddles (and
many adults) in for "Snow White and the
Seven Dwarfs." The exploitation feature that
had everyone around this popular neighborhood
talking, consisted of a battery of Frenchstyle
telephones arranged on a counter set
at the right height for the small fry. When
the tots lifted the telephone receivers off
the hooks, voice of one of the seven dwarfs
or Snow White recounted the story of the film,
or sang songs from the attraction.
This stunt had the kiddies lined up in
droves waiting for their turn to listen in. A
series of phonograph records were ingeniously
tapped in to the telephone circuit, and
by simply lifting the receiver of the hook, the
records automatically started playing.
In addition, Rogers gave away hundreds of
i
gifts in what was probably the greatest giveaway
feature ever put on locally by a neighborhood
house. The gifts ranged from Snow
coloring books, model airplanes. Snow
White records and games, to expensive View-
Master stereoptic viewers complete with Snow
reels, all in full colors.
Also, in one of the very rare occasions when
downtown store cooperated with a neighhouse.
Cladding's exclusive women's
and children's store, gave ten Snow White
T-shirts every day to the first ten juveniles
purchasing tickets at the Hope. Bernice of
» Providence, another swank shop, which adjoins
the Hope, tied in with a blouse promo-
I
tion.
was assisted by Charles R. Darby,
district manager for Lockwood & Gordon Enterprises,
operator of the Hope, Avon Cinema
Castle.
Merchants in Wisconsin
Help With Full-Page Ads
Milwaukee area theatres in recent weeks
have had amazing luck in selling full-page
cooperative ads to merchants in the theatre
Erv Clumb, manager of the Towne,
vicinities.
Milwaukee, arranged for ten merchants in his
area to sponsor a full-page Easter-time ad
for his engagement of "Singin' in the Rain."
Merchant ads appeared at the sides of the
full page in the form of 2x3-inch Easter
eggs, while the entire center of the page was
devoted to photographs from the film, name
of the theatre and playdate.
At about the same time, Butch Schlax, city
manager at Kenosha, and John Falco, city
manager, Beloit, used full-page merchant ads
on their engagements of "Quo Vadis." The
ad run by Schlax was headed "A Roman
Holiday of Special Events." In Beloit, the
Goodenough Music store offered a "Quo
Vadis" scarf with the purchase of every album
of the film's musical score.
Has Bunny Giveaway
An all-cartoon show was booked by George
Robinson, manager of the Odeon Theatre, St.
Thomas, Ont., as a business stimulant for
Easter Monday morning. Robinson promoted
six live Easter bunnies which he gave away.
Ploza Theatre, London, Puts Over
Greatest Ballyhoo for Earth'
When "The Greatest Show on Earth" played
the Plaza Theatre in London, merchants
backed the campaign with one oi the most
extensive co-ops in years. In all ol the city's
iamous market and tourist points, business
firms happily displayed window signs, posters
across their store fronts and interior posters
advertising the Plaza. Haymarket, the Strand,
Record Tieups Assist
Neighborhood House
Ralph Moyer, manager of the Boulevard
Theatre, Jackson Heights, N. Y., used a special
transcription record to advertise "Viva
Zapata!" during intermissions over the house
public address system. Blowups of newspaper
ads were displayed in ten neighborhood stores.
For "Snow White and the Seven Dwarfs,"
Moyer promoted a record player for the theatre
lobby and entertained patrons with recordings
of the film's song hits. The cooperating
merchant devoted a full window to a
"Snow White" display, tied in with the
Bendix washing machine.
Scout Court for 'More'
Colorful stage ceremonies featuring the
presentation of the Eagle Scout court ushered
in the opening of "Room for One More" at the
Palace, Lockport. N. Y., and rated columns
of free publicity and photos. The affair was
set up by Manager Harry Goldsmith. During
the evening, the American Legion citizenship
award was presented to a local Scout, and a
group of Cub Scouts were Indoctrinated Into
a troop.
Leicester Square and Oxiord Circus were all
sites for these elaborate displays. World
famous shops which had never used theatre
tie-ins broke precedent for the premiere at
the Piccadilly Circus attraction. Pictured, upper
left, is ostentatious spectacular which
adorned front of the Plaza. Other photos show
window displays.
Curiosity Is Aroused
By Barefoot Bally
White barefoot prints around every mailbox
in town plagued the public curiosity and
brought excellent business to the Town Theatre
in Prophetstown, 111., when "The Barefoot
Mailman" showed there.
Manager Paul Beck, who for several years
was an instructor for a silk screen process
school, used his knowledge of the process to
exploit the film. Two weeks before the playdate.
Beck obtained permission from the
mayor to screen the walks. He used white
water color, which would wash off with a rain
or two.
He screened many white barefoot prints
near every mailbox In town and leading up to
the boxes. He also screened barefoot prints
coming out of the post office and leading to
the outside mail box.
After the advertising for the picture waa
put on the screen in the theatre and in the
lobby. Beck went back to the mailboxes and
and printed the film title near the barefoot
prints.
Great curiosity was aroused throughout
the small town by the stunt.
BOXOFFICE Showmondiser :
: May 10, 1952 — 113 47

'
star Signs Autographs in Store
To Aid Singin" Promotion
With the engagement of 'Singin' in the
Rain." Boyd Sparrow, manager of the Warfield
in San FYancisco, observed the 30th
anniversary of the theatre opening.
Debbie Reynolds, star of the film, made four
personal appearances at the theatre for the
anniversary celebration, and gave Sparrow excellent
cooperation with press interviews, appearances
on radio shows and a visit to
Hale's department store. The music department
used newspaper co-op ads tied in with
record albums, and the store took additional
co-op ads for its appliance department.
Sparrow promoted a quarter-page newspaper
co-op ad congratulating the theatre on
the occasion of its anniversary. James Mc-
Millin, assistant manager at the Warfield,
promoted a five-deck birthday cake from
Blum's of California, famous confectionery
firm. The huge cake was cut by Debbie
Reynolds during one of her stage appearances
at the Warfield. Portions were distributed to
patrons as they left the theatre by a troop
of Girl Scouts doing their daily good deed.
At both ends of the theatre marquee, an
electric sign topped with lighted candles reminded
the perambulating public of the anniversary
celebration.
Bendix Distributors
Aid Frisco Contest
For 'Snow White'
;
,
Manager Mark Ailing and publicist Bill
Blake of the Golden Gate Theatre, San
Francisco, had two local distributors of Bendix
sponsor a contest among teenagers as
exploitation for "Snow White and the Seven i
A local Snow White and Prince Charming
Dwarfs."
were selected from hundreds of entrants who
participated in preliminaries conducted by
Les Malloy on his KGO-TV program. The
two stores and the theatre split the cost
of all advertising, and finals were conducted
i
at the Emporium department store, one bf
the sponsors.
Top prizes offered were round-trip allexpense
tours to Mexico City, promoted from
the Mexican Tourist bureau. In addition, the
contest wimiers received a Bendix automatic
washer, and all runnersup received merchandise
prizes from the sponsors.
The Disney studio arranged to have
,
Adrianna Caselotti and Clarence Nash, the
voices of Snow White and Donald Duck,
available for personal appearances. They visited
public and parochial -schools, appeared
,
at the Emporium and were interviewed on
numerous radio and television programs.
The contest sponsors imprinted 10,000 Bendix
comic books with full theatre credits,
for distribution to theatre patrons.
Tieups were made with music stores via
Victor records, and additional window displays
were promoted from Sherman Clay,
Kress, and Woolworth's.
Excellent newspaper cooperation provided
extra stimuli for patron attendance during
the playdates.
Television Promotion
Helps 'Green Glove'
When "The Green Glove" played the RKO
Grand in Cincinnati, Manager Elwood Jones
engaged a fortune teller for the entire week,
with an eye to women patronage, and had
her comfortably ensconced in a booth on the
mezzanine floor. The stunt was publicized in
newspaper ads and in the theatre lobby.
A heavy package-deal schedule of television
time was purchased on station WLW-TV. The
station sponsored a contest for free. A pretty
model appeared on various programs with a
plastic jeweled glove and invited the stars
to see if their hands would fit the mold.
Two hundred teaser cards were posted
around town, with copy: "What was the
mysterious power of 'The Green Glove?' For
the answer see, etc." Both the Cincinnati
Enquirer and the Times-Star were generous
with art breaks.
'Rain
Contest in Paper
A newspaper contest on 'The Belle of New
York" was promoted by A. P. C. Bridger, manager
of the Granada Cinema in Hove, Sussex,
England. The Brighton and Hove Gazette
invited readers to submit the titles of previous
films in which Fred Astaire had starred,
offering cash and passes for the most complete
lists.
Michigan Airer Manager
Plans Heavy Promotion
Bob Tuttle. manager of the Sky Drive-In at
Adrian, Mich., no sooner reopened the situation
(With nearly 7,000 postcard announcements)
than he plunged into a program of
promotion, which included a delayed fireworks
display which was rained out the first
few opening nights.
His activities so far include distribution of
passes to all participants in the local cancer
fund drive, an Easter egg hunt and Easter
sunrise services and arrangements for daily
radio spots.
Manager Tuttle and owner Bill Jenkins are
planning a remodeling of the 465-car situation
for next year.
Wrist Watches Awarded
In Contest on 'Snow White'
Five thousand heralds, imprinted with a
mat for a coloring contest, were distributed
by Arnold Kirsch, manager of the De Luxe
Theatre in the Bronx, N. Y., to promote
"Snow White and the Seven Dwarfs." Wrist
watches, promoted from a local jeweler, were
awarded to the six children who submitted
the best drawings. The prizes were presented
from the theatre stage on opening day.
Kirsch had the watches mounted on a card
in the boxoffice well in advance, with an
announcement of the playdates and the contest.
His Ad Budget Low, He
Banners Tram Anyway
Getting around something to achieve the
same end, if it can't be done in the usual way.
Is a specialty of J. B. Fisher, manager of the
Broadway Cinema, Southampton. England.
He had a chance to prove it recently when he
played "A Streetcar Named Desire" and realized
that his
budget did not permit the cost
of placing streamers on corporation buses.
Fisher looked around and discovered that
a number of trams which had been discarded
two years ago were dumped near the railway
station, facing a busy road. He forthwith obtained
permission from the town and country
planning department, no mean feat in itself,
and posted his streamers on a tram of his
own selection.
According to reports, this did a fine outdoor
selling job at small expense.
'WorWs' 3-Sheet in Lobby
Using a threesheet cutout mounted with
stills. Bob Thomp.son, manager of the Hippodrome,
Gloversville, N. Y., made up an effective
lobby display for "When Worlds Collide."
With the copy, "Look what can happen
to New York City 'When Worlds Collide,'"
the display was on view in the lobby In advance
and moved out to the sidewalk during
the run. Three thousand heralds, the back
page of which Thompson sold to a local restaurant
to defray the cost, were distributed.
48 — 114 — BOXOFFICE ShowmandiBor :: May 10, 1952

i
I NEW
I committee
I
I ica
'
of
; with
I
i executive
'
meantime,
Stock Exchange Film
Hit at Paramount
NEW YORK—The New York Stock Exchange
has become a producer and come up
with a short subject that may get a lot of
playing time before the year's end. The
statement, of course, belongs in the category
of guesswork, but there are two things at
present in its favor. One is that the film
attracted a lot of attention when shown recently
at the Paramount Theatre here and
the other is that there is no rental charge.
It might also be added that United Paramount
Theatres has scheduled it for theatres
in Phoenix. Tucson. San Francisco. Salt
Lake City. Buffalo and Des Moines, and says
there will be still other bookings.
The film is a 12-minute Technicolor short
titled "What Makes Us Tick." It is frankly
public relations for the Wall street trading
center, but palatable because it doesn't try
to sell anything. Stock Exchange officials
didn't plan to show it in commercial houses,
but somehow UPT got hold of it and decided
to give it a tryout at the Paramount.
The results, as noted on audience-reaction
cards, surpassed expectations. Comments
were many and varied, among them on the
negative side "propaganda" and "commercialism."
although the film stresses exchange
care in selecting the stocks it lists and cautions
people to be wary in their investments.
On what may be called the black ink side
were dozens of requests for similar films with
suggested topics. Among the topics were the
cause of strikes, information about preferred
stocks and bond issues, and more investment
information. The point was, as the UPT
management saw it, that the film left nobody
cold and that the majority liked it. So it's
going out to other theatres in the circuit.
Incidentally, UPT officials said it was the
first documentary of its type to be shown at
the Paramount.
MPAA and TOA Selecting
COMPO Representatives
YORK—Selection of a full thi-ee-man
to direct the Council of Motion
Picture Organizations neared completion late
'
in the week following the naming of Trueman
T. Rembusch as NJ^tional Allied representative.
The Motion Picture A.ss'n of Amerwas
expected to follow up its approval
the three-man plan at its annual meeting
the appointment of Austin C. Keough.
Paramount vice-president and general counsel,
and Theatre Owners of America was
expected to name S. H. Fabian, chairman
of its executive committee.
Besides their known abilities, one advantage
would be that both are located in the
Paramount building where COMPO makes its
headquarters. The three-man unit would be
in charge until a new president and new
vice-president are named. In the
Robert W. Coyne, special coun.sel,
is in charge, assisted by Charles E. McCarthy,
information director.
WB Declares Dividend
NEW YORK—The board of directors of
Warner Bros. Pictures. Inc.. has declared a
dividend of 25 cents per share on the common
stock, payable July 5 to stockholders of
record June 6, 1952.
Bordonaro Case Jury
Hears WB Zone Head
BUFFALO Charles A. Smakwltz. Albany
zone manager for Warner Theatres, the first
witness called by Paramount Plclines. RKO
and Warner Bros.. In the second antitrust
damage suit brought by Bordonaro Bros,
Theatres of Olcan. denied categorically he
had knowledge of any conspiracy to deprive
Bordonaro's Palace Theatre of first run films.
The second Bordonaro suit covers the period
between Sept. 15. 1946. and March 15.
1948. and asks $161,592 triple damages. The
first suit covertKl the period previous to
Sept. 15. 1946. and resulted in a judgment,
returned in 1948. for the Bordonaros.
On cro.ss-examination by Francis T. Anderson
of Philadelphia, Bordonaro coun.sel.
Smakwltz testified, "If there had been a conspiracy,
I would have known about it." Anderson
then referred to the previous successful
suit and asked Smakwilz If he were aware
that a federal court jury had found the defendants
guilty of conspiracy in 1948.
"To my knowledge, that wasn't a conspiracy,"
the witness declared.
On direct examination by Fi'ank O.
Raichle, counsel for Warners and Paramount,
Smakwltz said that he never knew of any
agreement and that he never received any
instruction as to how he should deal with
RKO and Paramount in booking films.
Smakwltz explained that he was in charge
of buying and booking films for 21 Warner
theatres, including the Haven in Olean, during
the damage period and still is. He advanced
the opinion that the Haven Theatre
is a better located and appointed theatre
than the Palace, and that it "consistently has
outgrossed the Palace when showing films of
comparable quality." He denied that the
Haven has some "wooden .seats," as charged
by a witness for the plaintiff.
Answering Sidney B. Pfeifer, RKO counsel,
Smakwltz testified that he sought to book five
feature films and a fight picture released by
Two N. Y.
Antitrust Suits
Ask $7,500,000 Total
NEW YORK—Triple damages totaling
$7,500,000 were asked in two antitrust
suits filed Monday (5) in federal court
here. Samuel I. Orson and Harold W.
Friedman asked $4,500,000 for alleged discrimination
in rentals and clearances
against the Colonial Theatre, Albany,
from 1947 to 1951, when it closed. Defendants
are Warner Bros. Universal-International,
United Artists, 20th Century-
Fox, Paramount, RKO, Loew's, Columbia,
Fabian Theatres, Mark Strand Corp.,
Copia Realty Corp. and Fast Theatres.
TC Theatre Corp., operator of the Biltmore
Theatre, Mount Vernon, asked
$3,000,000 in damages for the period 1937-
1950. Defendants are the eight majors,
Brandt Theatres, Skoura.s Theatres, Parkway
Theatres, DonnI Blair Amu.sement
Corp., Embassy Vernon Corp., Mount
Vernon Corp. and Wlllard Amusement
Corp.
UKC) during that period but was told Uuit
they had been leased by the Palace. He added
that he was unable to get Paramount or
RKO pictures for some of the other Iheatreii
under his supervision.
Judge John Knight, hearing the cose with
a Jm-y of 12 and two alternates, denied defen.'
e motions to dismiss the suit.
Both Raichle and Pfeifer argued that the
plaintiff failed to prove either the existence
of a conspiracy or that it had suffered damage.
Raichle maintained that the plaintiff
failed to show that Warner Bras, "did anything
that it didn't have a right to do." He
asked Judge Knight rhetorically what Warner
Bros, was supposed to do — "tell Paramoiuit
and RKO that It couldn't buy their
pictures because It would be sued?"
"I'll tell you what Warner Bros, could have
done," Anderson Interposed. "It could have
told the otht'r two defendants, 'We've been
caught redhanded and let's cut It out; give
Bordonaro a fair shot at your pictures.'
Raichle charged the expert witness called
had failed to establish a basis for hl.s estimate
that the Palace should have grossed $600
dally during that period.
"This Is the most tenuous and scantiest
proof of conspiracy I have ever come across,"
Pfeifer charged.
Judge Knight admitted Into evidence the
judgment of the first case and Indicated that
he would reconstruct for the jury pertinent
portions of the record .so that the jury could
determine whether the same conspiracy
existed in the present damage period. He said
the record would be conclusive as to the
existence of a conspiracy prior to 1946 but
not conclusive proof of any conspiracy continuing
In the present damage period.
He also admitted Into evidence consent decrees
entered into by Paramount and RKO
with the goveriunent, giving up their theatre
holdings. The admi.sslon was objected to at
great length by Raichle and Pfeifer.
Phillips and Sunshine
To Aid OMPI of N. Y.
NEW YORK— Audience promotion activities
and public relations for the Organization of
the Motion Picture Industry of New York
will be taken over soon by D. John Phllllp.s of
the Metropolitan Motion Picture Tlieatres
Ass'n and Morton Sunshine of the Independent
Theatre Owners A.ss'n. Pioneering work
to lay the framework for future activities was
begun a year ago by Lynn Farnol. special representative
on a three-month appointment
but continued to the pre.scnt time. An article
by him, "Reaching Tomorrow's Patrons
Through the Public SchooLs," featured the
Pi-omotlon Section in the April 19 Issue of
BOXOFFICE.
Review Board Rates Two
NEW YORK Tlie May 3 weekly guide to
motion |)ictures published by the Natloiul
Board of Review lists only two. "If Mo.scow
Strikes" (March of Tlmei Is rated for mature
audiences and "Diplomatic Courier" (20th-
Fox) for the family.
BOXOFFICE May 10, 1952 N 49

. . Carl
. . Charles
. . Dorothy
. . Charles
. .
'
I
BROADWAY
. . . Jules Lapidus. Warner
Tames Velde. United Artists western sales
manager, left May 6 for a visit to the St.
Louis exchange
Bros, eastern and Canadian sales manager,
returned from Toronto . M. Amory,
vice-president in charge of sales for Souvaine
Selective Pictures, planed to London
to look over new product for U.S. distribution
. Peppercorn. RKO Canadian
district manager, returned to Toronto following
a New York visit and Leon J. Bamberger,
RKO sales promotion manager, got back
from the North Central Allied convention in
Minneapolis May 5.
Van ileflin. Paramount star; T. S. Eliot,
English poet and playwright, and Sam and
Bella Spewack, authors of "Kiss Me. Kate,"
arrived from Europe on the Liberte. The
same liner sailed back to Plymouth with
Clark Gable, who will appear in "Never Let
Go" in London: Sol Lesser, who produces
the "Tarzan" pictures for RKO, with Mrs.
Lesser; Peter Cusick, British producer;
Menasha Skulnik. Yiddish star, and Mandel
Silverberg, attorney for RKO, aboard .
Floyd Odium, pre.sident of Atlas Corp.. and
William Wyler. Paramount producer-director,
who will make "Roman Holiday" abroad,
sailed for Europe on the Queen Elizabeth.
The same liner had arrived in New York two
days earlier with Vincent Korda, director for
London Films, and Raymond Paige, orchestra
leader, aboard.
.
Blanche Livingston. RKO Theatres publicity
department, flew to Europe for a threeweek
vacation in Rome, Switzerland and
Betty Hutton. who closed a fourweek
Paris . . .
run at the Palace May 9, and Charles
O'Curran, her husband, left for a four-week
vacation in Mexico Kingsley,
MGM writer, arrived from the coast for a
two-week vacation in New England . . . Ernest
Emerling, advertising-publicity director for
Loew's Theatres, will fly to Rome Sunday
111) with Mrs. Emerling . C. Moskowitz,
vice-president and treasurer of Loew's.
Inc.. left for a Miami vacation accompanied
by A. Weltman of the legal department.
WIND UP BLUMBERG DRIVE—N. J.
Blumberg, center, president of Universal
Pictures, is host at a reception for company
executives to mark the successful
completion of the 18-wcek worldwide
Nate Blumberg 40th .Anniversary sales
drive. Charles J. Feldman, domestic sales
manager, is on the left and Americo
Aboaf, foreign sales manager, is on the
right of Blumberg in the conference room
in the New York home office.
Perry Charles Services;
Veteran Film Publicist
NEW YORK—Funeral services for Perry
Charles. 56. veteran theatre and motion picture
publicist, were held at the William Mc-
Donald funeral home, Jersey City. May 9.
Charles was found dead at the Hotel Belvedere
May 6. having apparently suffered a
heart attack two days previously.
Charles began his career as publicist for
Nicholas and Joseph Schenck at Palisades
park in the summer and for Loew's Theatre
publicity department during the winter. With
the building of radio station WHN (now
WMGM). he became a radio announcer and
commentator and he originated what later
became the Major Bowes Amateur Hour.
Later, he served as star contact man for
MGM. personal press representative for Frank
Sinatra and. in recent months, he had been
a free lance radio and TV Writer. His wife,
Virginia, and a daughter, survive.
NEW YORK—Motion Picture Ass'n of Americo'
committees for 1952 hove been set up os follows:
Executive— Eric Johnson, chairman; Barney Boloban.
Note J. Blumberg, Steve Broidy, Jock Colin
Ned E. Depinet, Nicholas M. Schenck, Samuel
'

Belles on Toes
at Roxy and Two
Art House Films Start Big in N, Y.
RIVOLI LAUNCHES PAL MONTH—
Joe Louis, ex-heavyweight champion of
the world; Carol McCrory, member of
the Stork club TV show; Rabbit Maranville,
famous shortstop member of the
Boston National league "miracle" team,
and Montague Salmon, managing director
of the Kivoli Theatre. New York, all
at right of picture, hand out bags of
peanuts and literature on "How to Play
Baseball" by Dizzy Dean to every child
attending the opening performance of
"The Pride of St. Louis," 20th Century-
Fox screen biography of Dizzy Dean.
Some 5,000 PAL children attended the
two special children's opening day shows
at the Kivoli May 3.
'Latuko' Opens in Newark
Despite Police Threat
NEW YORK—Norman Elson, head of the
chain of Embassy theatres, began showing
"Latuko," African jungle film, Friday (9) at
the Embassy in Newark despite a threat of
police action because it shows natives without
clothes. He had been promised the support
of Producers Representatives, distributors, if
a court fight developed. The police had cited
a local ordinance providing a jail term for
the exhibition of a film showing certain parts
of the human body uncovered.
New York censors have banned the film and
the case is now in the courts. It is the property
of the American Museum of Natural
History, which considers it a dignified treatment
of tribal life. It has been shown in
over 200 situations in the U.S. without police
interference, according to Irving Lesser of PR.
Decca Earnings Decrease
NEW YORK—Consolidated net earnings of
Decca Records for the first 1952 quarter
amounted to $231,580 after provision of $236.-
867 for income tax, equal to 30 cents a share
on the 776.650 shares of capital stock outstanding.
The 1951 quarterly net earnings
were $314,375, or 40 cents a share.
MAIL IN DATES
TODAY
ALBERT
DEZEL'Nc
831 S.Wobash CHICAGO
NOW BREAKING
ALL RECORDS !i
-S UMTSHOWS
ART OF LOVE
ID-ROOM DIPLOMAT
BIRTH OF LIFE
BURMNG QUESTION
SMMNGVEMT
HOW TO TAKE A BATH
NEW YORK—"Belles on Their Toes" at
the Roxy and two new films at the art houses,
"Never Take No for an Answer" at the new
Beekham and "The Narrow Margin" at the
Trans-Lux 60th Street, did the best bu.slness
among the 11 pictures that opened in Manhattan.
"Margin," an RKO programmer, wa.s
hailed as a "sleeper" by the critics and
broke the record at the Tians-Lux previously
held by "So Long at the Fair" in 1950.
Others that had good opening weeks were
"Atomic City" at the Mayfair and "The Pride
of St. Louis" at the Rivoli. "Macao" was
just above average in its first week at the
Paramount and "Edward and Caroline" benefited
by critical praise in its first week at
the Little Carnegie.
"The Man in the White Suit" led all the
holdovers with smash business in its fifth
week at the Sutton. "Singin' in the Rain"
and "The River" both held up well in their
final weeks. The former had a good sixth
week at the Radio City Music Hall and "The
River" completed 34 weeks at the Paris, 26
of them at two-a-day. The Ballet Theatre
company on the stage of the Warner Theatre
did little to boost business for "Mara
Maru," which had a mild second week.
(Average Is 100)
Asfor My Six Convicts (Col), 6th wk 90
Baronet The Perfectionist (Discina) 1 GO
Beekmcn Never Toke No for on Answer
(SouvQine)
Capitol My Son John (Para), 4tti wk
Criterion The Green Glove (UA), 2nd wk
Fine Arts The Lavender Hill Mob (U-l), 29th
125
90
95
wk 100
55th Street—The Prize (Clossic) 100
Globe Red Mountoin (Para), 2nd wk 105
Guild If Moscow Strikes (MOT) 95
Holiday Loyolo— Soldier Soint [Simpex), 2nd wk. . 1 1
Little Carnegie Edword ond Caroline (Classic) .. 1 1
Loew's State Tomorrow Is Too Late (Burstyn),
4th wk 95
Maytair Atomic City (Pora) 115
Normandie Encore (Para), 5th wk 110
Paramount Macao (RKO), plus stage show 110
Pans The River (UA), 34th wk 95
Park Avenue You Con'f Beat the Irish
(Stratford) 100
Radio City Music Hall Singin' in the Rain (MGM),
plus stoge show, 6th wk 105
Rialto Okinowo (Col), 2nd wk 90
Rivoli The Pride of St. Louis (20th-Fox) 110
Roxy Belles on Their Toes (20th-Fox), plus stage
show 120
Sutton The Man in the White Suit (U-l), 5th
wk 140
Trans-Lux 52nd Street No Resting Place
(Classic) 100
Trans-Lux 60th Street The Norrow Margin
(RKO) 150
Victoria The Marrying Kind (Col), 8th wk 100
Warner Mora Moru (WB), plus Ballet Theatre
on stage, 2nd wk 95
World Miss Julie 'Trans-Global), 4th wk 95
Business Is Better
In Buffalo Theatres
BUFFALO — With improved product on
most screens, business picked up a bit. The
Paramount and Center inaugurated their part
in the nationwide UPT May-June Movie
Jubilee drive with the showing of "The Lion
and the Hor,se" at the Paramount and "Anything
Can Happen," at the Center. Both
houses recorded better than average busines,s.
"Rancho Notorious" did well at the
Century and so did "Flesh and Fury" at
the Lafayette.
Buffalo Invitation (MGM); Return of the
Texan l20th-Fox) 95
Center Anything Con Hoppen (Paro) 95
Century Rancho Notorious (RKO) 100
Cinema King Solomon's Mines (MGM) 85
Lafayette Flesh and Fury (U-l) 105
Paramount The Lion and the Horse (WB) 100
Teck Singin in the Rain (MGM), 4th wk 110
Palace Back to Films
After Hutton 2-a-Day
.New Vork— The KKO Pahice, which
ha.s been playing twn-a-day vaudeville
since cr 1!)5I, revcrlrd li) clghl actii
of vaudeville and a f 50.
Eorle—Sound Off (Col) • • 65
Fox—The Pride of St. Louis ;20th-Fox) ; . . . . 97
Goldman The Marrying Kind (Col), 4th wk 60
Mostbaum The Africon Queen (UA), 3rd wk 95
Midtown Thief of Domascus (Col) 55
Randolph Singin' in the Roin (MGM), 4th wk. . . 85
Stanley Moro Moru (WB), 2nd wk 40
Stanton My Six Convicts (Col) .120
Trans-Lux My Son John (Poro) 1.25
Home Town
Gene Kell'ey's
Gives 135 to 'Rain'
PITTSBURGH—"Singin' in the Rain" gave
this city—Gene Kelly's home town, one of
its rare good percentages. Its 135 figure was
the Golden Ti'iangle's biggest moneymaker
and almost as much as at least three of the
other downtown first runs combined.
Fulton Vivo Zopotal :20th-Fox), 2nd wk 45
Harris—With a Song in My Heart (20th-Fox),
•
2nd wk 55
Loews Penn Singin' in the Rain (MGM) IJS
Stanley My Son John (Poro) ^5
Warner Torion's Sovoge Fury (RKO) 70
SPECIAL TRAILERS
GOOD and FAST
CHICAGO
1327 S.
Waboth
and packtd with SlU-MANSHIP is what
you
Mwm^
always g«t from r«ltabl«
NEW
YORK
630 Ninth
Av«nu«
BOXOFFICE May 10, 1952 51

. . Gerry
. . The
. . Irwin
ALBANY
posed with Mrs. Johnny Evers, whose husband
was star second baseman for the Chicago
Cubs and the Boston Braves.
\iralter R«ade's Broadway, Kingston, made Cliff Swlclt is building a Toonerville Ti-olley
a pitch to the older women by advertising
that it would provide a car for the Johnny Capano has put into effect a
ride for the Lamonfs Vail Mills Drive-In
. . .
opening of "Steel Town" Sunday afternoon summer schedule at the State. Tioy. which
for women 65 or older who lacked transportation.
Newspaper copy suggested that
provides for continuous weekday performances
.
Ullman. son of Saul J.
they phone the theatre between 1 and 5 p. m.
Ullman, upstate general manager for Fabian,
A Henry J. sedan, courtesy of the Orchard
and Albany Law school junior, is working at
Motor Co., was
the
used . . . Schine's Avon, Mohawk Drive-In weekends. He will be
Watertown, collected 60 cents for adults manager in
until
June after the scholastic year has
6 p. m., 90 cents after 6 and
ended . . .
35 cents for
Charlie Hill, closing the season
at
children during the engagement of "Quo
Malcolm Atterbury's Playhouse, has
shifted
Vadis."
to the Mohawk Drive-In as crewman.
Buster Foley. Ritz electrician, doubled into
The one-night booking of "The Law and the Mohawk until Hill was available.
the Lady," an older Greer Garson picture,
produced business for the Riverview
"The spring
Drivein,
Rotterdam.
has been earlier this year and
drive-in
Harry Lamont booked the
business has accordingly been better
feature after Miss Garson's
than for
recent local appearances
with a Movietime
a comparable period last season."
Harry
U.S.A. unit Lamont, head of Lamont Theatres,
. . .
Neil Hellman informed
reported. "I
the projectionists
have come to the conclusion
union and
that
exchanges that he would
weather is
close
the biggest single factor in
the Royal and Paramount
outdoor
here
operation. It is
Sunday ill).
even more important
Hellman's
than
Palace, Troy, the
product,
third conventional
house in the
although the latter is never
to be
string, has been dark
underestimated" ... A glowing tribute
since
to the
fire severely damaged motion
the interior three
picture industry and the
weeks ago . Atkin. Warner
Movietime
Theatres
exploiteer.
U.S.A. stars—Greer Garson. Victor
Jory.
and Fred Daiger, manager
Audrey Totter. Don Taylor, Archie
of the Albany convention
Mayo
bureau and former
and Sam Marx—was expressed by M.
E.
WXKW program Fitzgerald,
manager, are handling publicity
for the
member of the executive board
of
annual
the
Tulip Schenectady
festival, to be
county chapter of the
held from May 14 through 18 under
American Cancer society,
sponsorship
in a letter to exhibitor
of the Junior Chamber of Commerce.
chairman Lamont.
The Palace dualed "Love Is Better Than
Ever" with "The Wild North" . . . Harry Fabian Theatres Offers
Lamont and wife attended the Saturday
Managers Sharing
night
Plan
benefit performance of "Light Up the
Sky" at the Playhouse. Malcolm
NEW
Atterbury
YORK—A sharing plan providing for
said in a curtain
theatre manager talk that the
participation
theatre
in
would
any increase
reopen next
during June,
fall . Whitehall
July
Drive-In
and August of the boxoffice
on the
gross
Whitehall-Comstock over
road
the
reopened same 1951
for
period was outlined
the third season May 2 under
Tuesday (6) at
the management
of Anthony and John
a meeting of field men of
Fabian
DiResta.
Theatres. In
brothers.
addition, there will be
This is a new
total
setup.
prize
Anthony having money
purchased
the interest
of at least $1,500. The
meeting,
of Raymond Shovah. a
attended by 75 circuit heads and
partner of
field
John DiResta for two
personnel,
years was addressed by S. H. Fabian
. . ,
Registration for the Variety-Albany
and
Boys
Samuel Rosen, circuit heads; Philip Harling.
club Camp Thacher at Thompson Edgar
lake
Goth. Nat Lapkin.
is
Edward Fabian,
under way although it will not open
Lou Golding.
until
Joseph Egan. Bernie Brooks
July 1. The Times-Union, which
and Mary
cooperates
Becker.
on the promotion and publicity, printed
Speakers
a
at the luncheon were Al Lichtman,
three-column picture of Al Singelman.
20th
physical
director, signing up two boys.
Mccormick. RKO advertising director, and
Century-Fox distribution head; S. Barret
Max E. Youngstein, United Artists vice-president.
Youngstein said UA will award $500
Art Moger, Warner exploiteer in Boston,
paired with Gerry Atkin, Warner Theatres for the best campaign on one of its films.
zone drum-beater, on promotion for Mrs.
Grover Cleveland Alexander and "The Winning
Team." The widow of the great pitcher Loew's Theatres Switches
was introduced from owner Tom McCaffrey's
box at Hawkins stadium in Albany, where 9 Metropolitan
she
Managers
NEW YORK—Loew's Theatres has made
several managerial transfers in the metropolitan
area.
Prank Doherty, formerly manager of Loew's
BOOK IT NOW!!! 86th Street, is now manager of Loew's ApoUo;
Allan Isaacs, formerly of Loew's
WAHOO
Avenue B, is
is {he world's most thrilling
screen game. Now being used has been made manager of the Avenue B.
now at the 86th Street and Mrs. Bessie Dove
successfully by hundreds Irving
of
Gross,
indoor
formerly of the Apollo, is now
at
and the Victory
outdoor
and Larry Stark has
theatres
been
all over America. transferred from the Victory to the Spooner.
Send for complete details, fie sure Jack Blum has been transferred from the
and give seating or car capacity.
Spooner to the Boulevard and Leo Sidosky
from the Boulevard to the 167th Street. Joseph
Hollywood Epstein
Amusement
has been transferred
Co.
from the 167th
831 S. Wabash Avenue, Chicago 5, III.
to the Burnside Theatre and Sylvia Scharfman.
formerly of the Burnside, is now at the
Grand Theatre.
LETTERS
Commends Equipment Dealer for Aid
To BOXOFFICE;
The writer, a newcomer to the trade, was
informed by several experienced exhibitors
that BOXOFFICE is the most popular trade
magazine. Therefore, I am interested in relating
the following incident.
Our school board decided to open a theatre
and selected me to purchase the necessary
equipment.
I arrived at Albany Theatre Supply Co. on
Thursday. April 10. where I met Mr, Jack
McGrath and informed him of my needs.
I
studied the complete booth unit displayed and
operating on the showroom floor of this wellstocked
establishment and after my selection
of the outfit, I inquired about the possibility
of a performance on Saturday, April 12.
Mr. McGrath immediately contacted the
factories involved and service crews needed
and Saturday evening, much to the P.-T.
Ass'n's delight, our complete installation of
sound and projection equipment was in perfect
operating condition and 300 new seats
ready for use.
I am impressed with the splendid cooperation
we received and feel certain that with
capable supply dealers like Mr. McGrath's
company serving the theatres, exhibitors'
chances of obtaining equipment in the hour
of need, is far greater than we can appreciate
and only because of the foresight and
"the show must go on" spirit that exists
among the manufacturer, supply source and
service crews throughout this fine country of
ours.
P. J. McMENAMIN
President,
Union Free School District No. 4,
Lyon Mountain, N. Y.
Max Friedman Acquires
Two Wellsville Units
ALBANY—Max Friedman is making his
first venture into theatre operation, the former
Warner Theatres buyer and booker having
taken over May 2 the Babcock and Temple
in Wellsville from the Warner circuit.
Friedman, who resigned recently from the
buying-booking post, reportedly assumed an
eight-year lease on the theatres.
The Babcock seats around 700; the Temple,
an older house, 400. A block apart, they
are two-floor situations. Wellsville is a village
of 8.000 in the oil-producing section of
western New York. Friedman had been
negotiating for the situations since March
and finally closed the deal in New York. He
worked for Warners here 17 years.
V&S Amusement Leases
Theatre in Parkchester
NEW YORK—The V&S Amusement Corp.,
headed by Joseph and Seymour Selig, have
taken a 21 -year lease on the Rosedale Theatre,
adjacent to Parkchester Village, from the
Rosedale Engineering Corp.
The theatre, which is located within one
block of the Bronxdale housing development
now in construction by the City of New York,
is being refurbished, painted and re-equipped
with modern installations, including provision
for large-screen television. The new housing
development will accommodate 1,800 families.
52 BOXOFFICE : : May
10, 1952

,
Paul
I
'
the
, New
'
mlere
'.
plane,
I
day
I
On
I
I
as
I
Thousands
I
At
!
out.
I
I later
. . Alex
. . Carol
Press Group to Haiti
For 'Bailey' Debut
PORT AU PRINCE, HAITI—This i-L'public
had its first world premiere of a Hollywood
motion picture last Sunday (4) when 20th
Century-Fox presented "Lydia Bailey" to a
distinguished audience, including Piesid(>nt
Magloire.
The premiere had special significance, since
Haiti is celebrating the 150th anniversary
I
of its independence. The story of "Lydia
Bailey" is presented against a background ol
republic's fight for freedom.
In honor of the occasion. President Magloire
proclaimed "Lydia Bailey" day and invited
48 journalists and trade reporters from
York to spend four days in Haiti to
participate in the celebration and the preof
the picture. The group made the
trip in a chartered Pan American Airlines
which also carried Anne Francis, star
of the film; William Marshall, featured
player, and a party of 20th-Fox exploiteers.
The plane arrived in Port au Prince Saturand
was greeted at the airport by a
committee headed by Guy Douyon. director
1 general of Haiti's National Office of Tourism.
1 Mayor Nelaton Camille extended an official
\ welcome at the Hotel de Ville.
Lydia Bailey day (Sunday), the guests
were received by Pi-esident Magloire at a
morning reception. A car caravan took them
i for a scenic tour of Kenskoff, high in the
mountains. Luncheon was served at Le
Refuge, a mountain retreat often described
"the Switzerland of the Caribbean."
of spectators lined the avenue
of march during the evening to witness the
colorful procession as stars, the press and
leading Haitian dignitaries moved along a
preannounced route in cars to the Theatre des
Casernes for the premiere of "Lydia Bailey."
A display of fireworks illuminated the route.
the theatre, leading society folk turned
Stage ceremonies included folk dancing.
The New York newsmen and the film stars
attended a ball given by the president.
OVERSEAS PREMIERE—Louis Decatrel
(left), consul-general of Haiti, bids
bon voyage to Anne Francis and William
Marshall, two of the stars of 20th -Fox's
"Lydia Bailey," as they board the flagship
for the Port-au-Prince premiere of
the Technicolor adventure. A party of
newspapermen, trade press, magazine and
wire service writers left Idlewild airport
May 3 for the junket, one of the most
colorful sendoffs ever given a film.
Chairmen Are Selected
In Buffalo Palsy Drive
Arthur Krolick Max Yellen
Myron Gross Charles Kosco
BUFFALO—Max M. Yellen, head of the
company operating the Century Theatre,
and Arthur Krolick. general manager for
United Paramount Theatres in Buffalo and
Rochester, have been named co-chairmen
of the cerebral palsy drive which will be
launched in western New York on May 25.
Myron Gross of Cooperative Theatres has
been appointed chairman of the drive-in theatres,
and Charles B. Kosco, manager here
for 20th Century-Fox, will be in charge of
the subsequent run houses.
The appointments were made at a meeting
of local exhibitors in the Variety Club
which organization sponsors the cerebral
palsy clinic in the Children's hospital. Special
posters showing Pat O'Brien visiting
the Variety Club clinic during his recent
visit to Buffalo with the Movietime U.S.A.
troupe will be used in the lobbies of all theatres
participating in the drive.
Harry M. Kalmine Presides
At Warner Theatres Meet
NEW YORK—Harry M. Kalmine, president
and general manager of Warner Tlieatres,
held a meeting of zone managers at the
home office May 5.
Zone managers who attended: Alfred D.
Kvool, Chicago; Nat Wolf. Cleveland; Harry
Feinstein, New Haven; Frank Damis. Newark;
Charles A. Smakwitz, Albany; Ted Schlanger,
Philadelphia: Moe A. Silver. Pittsburgh, and
George A. Crouch, Washington.
The home office executives present: Miles
Alben, Max Blackman, Frank Cahill, Nat
Fellman, Harry Goldberg, Louis J. Kaufman.
Herman R. Maier, Frank Marshall. Harold
Rodner, W. Stewart McDonald. Frank Phelps,
Bernard Ro.senzweig and Ben Wirth.
Kodak Ups Charles Snead
NEW YORK—Charles D. Snead has been
named manager of the cellulose products
sales division of Eastman Kodak Co. by
James E. McGhee, vice-president.
BUFFALO
IWTrs. (irovcr C'Icveland Alexander, wife of
the famous piU:hinK star, was here last
week In behalf of "The Winning Team," the
story of her late husband's ba.scball career.
She was accompanied by Art Moger, Warner
publicist. She threw out the first ball at
the Buffalo-Syracuse game In Offerman stadium
and was guest at a noon luncheon attended
by Arthur Krolick. Charles B. Taylor
and Leon Serin of United Paramount Theatres,
newspaper representatives and baseball
officials. "The Winning Team." will be
shown at the Center .soon.
Sam Sunness of Blnghamton now Is booking
and buying for the Vestal Theatre In
Vestal. B. N. Pearlman formerly had this
assignment . Stornelli has reopened
the Star in Middleport. and Jack H. Boyd
has taken over the Star in Caledonia, formerly
operated by Arthur W. Copeland.
Mark L. Sanders, who had been managing
the Stai-lite Drive-In in Wauchula. Fla., Is
back managing the Seneca near Geneva.
NY.... Mayor Joseph Mruk declared
last
Sunday Eddie Cantor Red Cro.ss Blood Donor
day. The comedian put on his one-man
show in Kleinhans Music Hall. Admi.sslon
gratis to those who gave a pint of blood . . .
The TV link between Toronto and Buffalo
will be ready in September . . . Arthur Krolick
and Charlie Taylor are cooperating with
a University of Buffalo fraternity which
was to u.se "The Greatest Show on Earth"
as the theme for a float in the big Moving-
Up day parade Saturday. Much paper from
the picture was plastered on the big trailer.
The UPT executives also will donate guest
tickets as prizes for the best floats.
"The Four Horsemen of the Apocalypse."
starring Rudolph Valentino, was shown in
the Dryden Theatre in Rochester . . . The
Frankie Carle orchestra was featured in a
combination stage and screen program at
the Mancuso Theatre in Batavia last Sunday
(4) and attracted overflow crowds at
each show . Bell, manager of the
Perkins Theatre Supply Co. branch in the
Film building, said the office is moving from
the fourth to the second floor . . . Shea's
Buffalo put on its annual party last Saturday
for the Evening News newsboys and
got a lot of splendid publicity in that newspaper,
A laige number of prizes were presented
to the boys on the stage of the ace
Shea house.
The Buffalo area drive-ins got a real
break in the weather for the first several
weeks of the 1952 season when summertime
temperatures were the rule.
Theatreman Retains Contract
BUFFALO—Supreme Court Justice Raymond
A. Knowles has upheld the stadium
and auditorium Ijoard in awarding to Dewey
Michaels, prominent Buffalo exhibitor, the
1952 contract for stock car races in Civic
stadium. Three other bidders had asked that
the contract be annulled. Michaels operates
the Palace and Mercury theatres here. The
board, with one dissenting vote, awarded the
contract March 27 to Michaels on his bid of
20 per cent of the gro.ss receipts to be paid
to the city.
Your help appreciated—run the Cerebrol Polsy
trailer. Available from May IS to July 1.
BOXOFFICE :: May 10, 1952 53

Mrs,
, , Abe
, , Paramount
, , , Harry
, , , Josephine
. . Mrs.
, , Dorothy
, ,
PHILADELPHIA
. . Thieves
. . .
Ocrren stars Tony Curtis and Piper Laurie
will eieet fans in tlie lobby of the Midtown
May 14 when their new film. "No Room
for the Groom," opens there
ignored noon-day crowds on Tuesday (29^
to break into two trucks of the ABC Vending
Machine Corp. and steal .^SSO in small
change The Motion Picture Preview
Group, with Mrs, Arthur Goldsmith presiding,
held a luncheon program Thvu'sday (1).
Developments in the motion picture field wei"
discussed and a feature of the entertainment
was a parade of Stare of Today, with costumes
and outfits worn in current pictures
taking the place of the usual fashion show,
Mrs. Earl Nullen was chairman of luncheon
arrangements, a.ssisted by Mrs, Samuel Epstein.
Mrs, Robert Straus. Mrs, Herman Radis
and Mrs, Walter Wright jr.
The Palace Theatre will become an allnighter
when the Stanley-Warner Savoy
shutters . , , Robert Abel and Art Silber are
now representing Dari-Delite Corp. in Pennsylvania,
The company operates modern soft
ice cream stores from coast to coast, Abel
and Silber headquarter at the Girard Theatre
,, , Edna R, Carroll, chairman of
the state censors, will head the motion picture
committee for Pennsylvania week. October
13-19. for the fifth successive year.
. , Cpl.
Lillian Mars is a new bookkeeper at Warners,
replacing Cele Brodsky Shectman, who
has resigned to become a housewife ,
Alvin Milgram. son of Dave Milgram. De
Luxe Premiums, w'as home on leave , . .
Hugh McKenzie. RKO tub-thumper, has gone
to Boston and has been replaced by Ralph
Banghart,
Earl Shaffer is new in the tabulating department
at Stanley-Warners . , , Jim
Catena. Stanley-Warner contact department,
has resigned,
"Faithful City," made in Israel, will be the
next feature to play the Aldine, After it finishes
its run. the theatre will be closed for
the summer as in past seasons. The Aldine
closes because it is not equipped with air
conditioning , Sunberg is no longer
operating and managing Mrs. Green's Towne
and Adelphi theatres, Joe Abrams. projectionist
at the Casino, supposedly is going to
take over the operation of the Adelphi.
Other theatres which have shuttered in
the last month include Iz Barowsky's New
Jewel, Harry Pearlman's West Allegheny and
A, M. Ellis' Breeze , Theatres
has changed the children's admission
charge at the Tower from 9 to 20 cents. A
spot check by zone manager Wren indicated
that this new admission policy had a negligible,
if any, effect on the number of paid
admissions.
United Artists will w^or Id -premiere "The
Fighter" at the Stanton May 29. Richard
EVERYTHING FOR YOUR CONCESSION
CANDY—POPCORN—SEASONINGS—ETC.
STANDARD VENDORS, Inc.
921 E. Fort Avenue
Baltimore 30, Marylond
Conte will appear at the theatre in person
Brillman. office manager, report.^
that Screen Guild has acquired f )r distribution
in this territory Joseph Burstyn's "Tomorrow
Is Too Late" and "Miracle of Milan."
. . One-half
. . .
Exhibitor Sam Frank's son Al has gone on
active duty in the naval reserve
.
dozen theatres in Philadelphia have adopted
an amateur night policy to help revive the
boxoffice. These theatres are the Park, President,
New Colonial. Carman. Uptown and
Erlen John Gillespie, exhibitor in the
Shamokln-Mount Carmel area, after playing
a short subject. "The Piano Tuner," three
times, went to see Benny Harris, American
Films, who handled the subject. Gillespie
said: "Ben. stop sending me that subject on
'The Piano Tuner.' My piano is already
tuned."
. , ,
Sam Tannenbaum now is booking and buying
for William Ford's Lyi'ic in Maple Shade.
Mel Fox is now operating the Roxy
N. J. . . .
The Variety Club barkers returned from
the Variety Club convention in Las Vegas , , ,
Joe Leon, U-I branch manager, returned
from his vacation in Nassau. Bahamas . , ,
Emily Szczepanski is a new bookkeeping machine
operator at MGM,
Morton Gerber Named
District Corp. Chief
WASHINGTON—Directors of the District
Theatres Corp. here have elected Morton
Gerber. former vicepresident,
to the presidency
of the circuit,
succeeding Harry
Preedman, who was
elevated to chairman
of the board.
Other officers elected
include Seymour
Hoffman and Robert
Freedman, vice-presidents:
Eugene Kramer,
vice-president and
secretary, and Fritz
Morton Gerber
D.
Hoffman sr., treasurer.
Gerber, formerly with the national advertising
department of Warner Bros, in New
York, became an executive with District Theatres
when the circuit took over the Lichtman
chain six years ago. He is a former
chief barker of the local Variety Club.
Hoffman came with the Lichtman chain in
1927 and stayed on as controller for District
Theatres, Before that he was with Harry
Crandall Theatres,
National Is Reopened
WASHINGTON—The National Theatre,
closed because of a row with Actor's Equity
over the theatre's segregation policy back
in July 1948. reopened on Monday (5) with
Ethel Merman starting a four-week run in
"Call Me Madam."
ELMER H. BRIENT & SONS
925 New Jersey N. W.
Washington, D. C.
EVERYTHING
for the
MODERN THEATRE
WASHINGTON
Qeorge Crouch, Wainer Theatres zone manager,
was married to Mary Davis last
week. They are honeymooning in Bermuda
, , , C. E. McGowan, contact department
. , Lenore
. , ,
manager, returned to his office after attending
the annual meeting of Warner Bros,
contact managers in New York .
Saunders, part-time .switchboard operator,
has resigned to move to Florida
Forney has resigned as manager of
Jack
the
Tivoli in Frederick, Md. John Hersh, former
assistant to Manager George Payette at the
Maryland in Hagerstown, is replacing Forney.
Lou Boas, theatre auditor from the home
office, is in Washington for the first time
in nearly a dozen years, auditing theatre
books here . . . Sid Zins, publicity repre.sentative
for Columbia, is working with Frank La-
Falce, director of publicity for Warner Bros.
Washington zone; Florenz Hinz, his assi-stant,
and Fred McMillan, manager of the Warner
Theatre on the opening of "Paula." Zins is
also giving help to Sid Hoffman, manager of
the Metropolitan, for the opening of "Okinawa"
and "Sound Off."
MGM Office Manager Joe Kronman cut
short his Florida vacation to fly back home
with his wife and son Bob. The boy, 10 years
old, was taken ill and had to be hospitalized.
Tony Muto, 20th-Fox Washington repre-
. . .
sentative, will be King for the Day, when the
Variety Tent 11 gives a special spring luncheon
honoring Secretary of the Navy Dan
Juanita Gerding
Kimball Monday (19) . . .
is the new clerk in the cashier's department
at 20th-Fox Mary Lou Bean has been
promoted from bookers clerk to branch manager's
Leona Weedcm has returned
secretary . . ,. to the booking department as secretary
to booker Jack Kohler,
Jeannine Colllnson won a trophy as a member
of the Southern Maryland Bowling
league, which won first place this week ,
Branch Manager Joe Rosen, accompanied by
salesman Dan Rosenthal, spent Wednesday
At Paramount,
visiting Baltimore exhibitors , , ,
Jack Howe celebrated his birthday
Evans is contemplating moving
to San Francisco.
Local F-13 held a regular monthly meeting
on Monday evening in the Carlisle hotel . . .
The mother of Ambrose and Mathew Cremen,
Carey Theatre, Baltimore, died last
week . Ann Fleming celebrated
her first wedding anniversary . . . Regina
Lust, daughter of Mr. and Mrs, Ben Lust,
Lust Theatre Supply Co,, was given a surprise
shower Wednesday evening in Solomon's
restaurant. Miss Lust is engaged to
marry Philip Trupp, a World War II veteran
now attending Maryland university,
Filmrow Bowling league standings are as
follows: Highway Express Lines in first place;
20th-Fox, second; Republic, third; Universal,
Warner and RKO, tied for fourth; Allstars,
fifth, and Columbia, sixth, John O'Leary
continues to hold first place for highest average
for the men with Charles Groff a close
second. Pauline Struck still holds high average
for the women ,
Kolinsky,
Variety Club secretary, has moved from
Brentwood Village to a beautiful new apartment
in the Quebec House,
54 BOXOFFICE :: May 10, 1952

II
I
I
Motion Picture Theatre Ass'n has been ex-
j
tended showman Kroger Babb, head of Hall-
Productions, Inc., to be the keynote
at its convention here June 17, 18,
according to Carlton Duffus, executive secre-
i
I
marls
[; speaker
'
I
, mark
> and
\
speak,
. Vlrginny
! happen
I
I plate.
. . Richard
. . Announced
. . The
. . D.
Thomas,
No One Wants to Protest
Sunday Drive-In Shows
BEAVER, PA.—Indoor theatre owners and
managers of Beaver county who complained
to the public prosecutor that all but one of
the outdoor theatres in the county were operating
Sunday shows illegally, but who
balked at officially presenting such information,
prefer that the onus of an action,
which would be received with ill-grace by
the public, fall on an official public body.
The Tusca in Brighton township is the
only drive-in in the county entitled to operate
on Sundays since voters there approved
this issue via referendum.
Jesse C. Lund, manager of Aliquippa's
three theatres for the Al-Penn Theatre
Corp., publicly charged that DLstrict Attorney
Richard P. Steward had failed to assume
the responsibilities of his office. Steward's
attitude in the matter is "that where
there is a threat to public morals, my office
will act immediately on its own initiative.
Where there appears to be a technical violation,
however, responsibility rests with the
parties in
the dispute."
State police may be called into the affair,
an indoor theatre representative stated.
BEAVER FALLS, PA.—Robert S. Higgins.
manager of the Rialto Amusement Co. here.
said that most of the indoor theatre owners
and managers of Beaver county are not in
sympathy with or involved in efforts to enlist
the district attorney's aid in a campaign
to close drive-in theatres on Sundays.
After contacting most of the indoor theatres,
and finding no opposition, Higgins said the
pressure "applies only to the local situation
in Aliquippa."
Regarding increased competition from outdoor
theatres and television. Bob Higgins
had this to say: "You can't legislate against
competition, but you can meet it and overcome
it with better service and better products.
That's what most of us in the indoor
theatre business are doing."
Kroger Bobb to Keynote
\
Virginia MPTA in June
RICHMOND—An invitation by the Virginia
! tary.
Virginia hams, but it should be interesting.
j
Reserve me a strong microphone and a big
Thanks—and if living, I'll be there."
Complete Sound and Projection Service
ATLAS THEATRE SUPPLY
Gordon Gibson, Mgr.
402 Millenberger St., GRant 1-4281. Pittsburgh, Pa.
MOTIOGRAPH — MIRROPHONIC
PITTSBURGH
Duffus said after his organization voted
to invite showman Babb he sent the Hallchief
a telegram inviting him to speak
received an immediate reply, "I can't
but will be happy to talk on my pet
subject—showmanship—at your convention.
First time I've ever had an invitation to Ole
and Lord only knows what may
what this 'ham' clashes with all those
. . .
XirUliam Hock, manager of the Ambrldge at
Ambridge. resigned effective May 10. Employed
by the Warner circuit for the past 24
years, seven of which were in Ambridge, he Is
entering the accounting field with the Pittsburgh
Construction & Home Housing Co.
in an executive position immediately
The Pai-k at Homestead Park now is closed
Tuesday-Wedne.sday-Thur.sday ... A new
drive-in theatre is under construction at
Brookville . . . Tommy Cowell of the Lakeview
Drive-In on East Lake road at Six-
Mile Creek in Erie awaited May weather
before turning on lights .
Republic
exchange lopped from the payroll Dave Ferguson,
shipper; William Roads, salesman, and
an inspector.
May 1 was Advertisers day at Ficks Drive-
In, east of Brownsville. The management
gave aw'ay sample merchandise to all patrons
as follows; popcorn, chewing gum,
.
. . . Film
plastic pins, aspirin tablets, chlorophyll tabs,
bubble gum. cookies, dog food, etc., plus, by
showing a ticket stub, 50 cents on a lubrication
and oil change, a can of household oil
or lighter fluid, and a surprise package from
a market E. Sylvers and his
mental act was featured all week at the
Limestone Drive-In near Bradford
procurement for video is in a critical stage,
according to R. C. Dreyfus-s. film manager
for WDTV here, which runs 85 to 92 hours
of film a week.
Eddie Cronenweth. longtime Hollywood
photographer, at last report was given a
50-50 chance of recovery after being shot
through a lung by four stickup men in a
Los Angeles area night club. He is a na-
. Mrs. EUzabeth Mctive
of Wilkinsburg and friend of this correspondent
since early boyhood . . . Walter
Bedel. RKO shipper, entered the armed
forces Thursday. Before departing, the RKO
gang said goodby at a dinner served at the
exchange and prepared by "Chef" Frank Ray.
longtime shipper
Kenna Bonistall,
. .
who died this week, was
the widow of the late film salesman Frank
C. Bonistall. Among survivors are her
brother James O'Keefe, another film industry
Variety Club's annual golf
pioneer . . . tournament wiU be held June 16 at the
Churchill Valley country club.
.
. .
. . . Mrs.
Mr. and Mrs. Floyd Klingensmith will celebrate
their 15th wedding anniversary on May
26. He is the Columbia salesman and father
of four sons opening of the
new season for the Westmont Drive-In near
Johnstown had to be set back a week w'hen
workmen didn't complete their remodeling
John Pfeil and George Urban. lATSE
.
Local 561 president and busine.ss agent, respectively,
have been named delegates to
the Tristate Ass'n convention in Pittsburgh
Bob Higgins, manager of the
June 8 . . .
Rialto in Beaver Falls, is registering 18-to-28
gals for the Miss Beaver Valley contest June
24, offering a scholarship award
George W. Eby initiated divorce proceedings
against the Harris Amusements auditor.
The Basle at Washington, Pa., recently
used newspaper ad copy urging fans to see
"African Queen," which was being exhibited
at the opposition State . J. Shepherd,
manager of the State in Altoona, has completed
plans for cooperation with radio station
WVAM for the Miss America elimination
contest May 21 . . . Beverly Duarte.
named Miss Steel Town at Dlp.son's Plaza,
Erie, won an air-travel weekend in Hollywood
with a side trip to the Willow Run
auto plant.
The former Colonial at Coverdale now Is
plumber's supply store . . Bill Thomas.
a
.
Zelienople exhibitor who worked for months
preparing plans for construction of a modern
motel there, has postponed thl.s project
Drake Amusement
due to excessive costs . . .
Corp. has renovated and beautified the Auto
Drive-In near Titu.svllle . . . Shirley Shuster
has resigned office duties with National
Nate Lazier, Berle Vending manager,
Screen . . .
was a Filmrow visitor. Years ago he
was a local neighborhood exhibitor and made
appearances here several times weekly.
Open New Craft Avenue
Theatre in Pittsburgh
PITTSBURGH—The new Craft Avenue
Theatre of the Pittsburgh Playhouse will be
dedicated May 10. Following a preview performance
of "Wonderful Good," the invited
audience will tour the new building, formerly
the Tree of Life synagogue, adjoining the
Playhouse, which will now be known as the
Hamlet Street Theatre. Different plays will
be offered simultaneously in the adjoining
establishments.
The new hou.se .seats 554, compared to 342
in the original Playhouse. Steel, seats and air
conditioning system at the Craft Avenue were
purchased from the former Barry in downtown
Pittsburgh, which was torn down to
make way for a parking lot. New lighting
system was installed at a cost of $40,000. The
two theatres have a joint entrance, a large
basement workshop and 13 dressing rooms.
This makes space for enlarging the Playhouse
restaurant and building a mezzanine
cocktail lounge, scheduled for completion this
summer.
Switch Film Handling
Service in Pittsburgh
PITTSBURGH—Film Distributors, unit of
National Film Service operated under franchise
here by George Callahan, president of
Exhibitors Service Co.. now is physically handling
United Artists prints from shipping
quarters at 1623 Blvd. of the Allies. Acme
Distributing Co., formerly associated with
the Callahan firm, now has no connection
with the shipping and film trucking organization.
Acme, operated by Lou Hanna and FYank
"
"Bud has shipping quarters in the
rear of the Acme-Franklin-Hanna office at
1709 Blvd. of the Allies. Product of the
Crown, Franklin and Monogram exchanges
is physically handled by Acme.
SAM FINEBERG
TOM McCLEARY
84 Von Broom Street
i
PITTSBURGH 19, PA.
Phone Express 10777
Mo-ies Art Bttttr Than E»tf - How's Your Equipmmm
BOXOFFICE ;
; May
10, 1952 55

'
Universal Will Hold
Chicago Meetings
NEW YORK—Universal will hold a series
of sales and promotion meetings of its home
office sales executives, district managers and
promotion executives at the Hotel Blackstone,
Chicago. May 14-16. to map sales and promotion
plans on "The World in His Arms" and
other top product for the summer months.
The meetings follow the conclusion of the
"Nate Blumberg 40th Anniversary Sales
Drive." which launched the company's yearlong
observance of its 40th year. Plans for
the second half of the anniversary year will
be finalized at the Chicago meetings. Those
attending will see the first screening of "The
World in His Arms." the high-budget Technicolor
picture starring Gregory Peck and
Ann Blyth.
Alfred E. Daff, vice-president and director
of world sales, and Charles J. Feldman, domestic
sales manager, will head the group of
sales executives attending the meetings.
Others w'ill include: Ray E. Moon, assistant
domestic sales manager; F. J. A. McCarthy.
southern and Canadian sales manager; Foster
M. Blake, western sales manager; P. T. Dana,
eastern sales manager; James J. Jordan, circuit
sales manager, and Irving Sochin, assistant
to Feldman.
The district sales heads present will be:
John J. Scully, Boston; P. F. Rosian, Cleveland;
M. M. Gottlieb. Chicago; Barney Rose,
San Francisco; James V. Frew. Atlanta, and
Henry H. Martin. Dallas.
David A. Lipton, vice-president in charge of
advertising and publicity, will head the group
of promotion executives, including: Charles
Simonelli. manager of the eastern advertising
and publicity department; Philip Gerard,
eastern publicity manager, and Jeff Livingston,
eastern advertising manager.
Alfred E. Daff Is Elected
To U's Board of Directors
NEW YORK—Alfred E. Daff, vice-president
and director of world sales for Universal Pictures
Co., Inc., has been elected to the board
of
directors.
William J. German resigned a few days
before from the board, giving as his reason
presture of other duties. Nate J. Blumberg,
president, accepted with "deep regret,"
Daff started with Universal in Australia
more than 30 years ago as a booker and salesman
and was. made director of world sales in
1951.
Daff joined Milton R. Rackmil. president
of Decca Records, and J. Arthur Rank in London
during the week in discussions of the proposed
U-I-Decca merger. John Davis. Rank
managing director, also participated.
MPEA Member Companies
Divide Jap Licenses
NEW YORK—Agreement on a division of
Japanese import licenses w-as reached by
members of the Motion Picture Export Ass'n
Monday (5i. Nine were assigned to Loew's.
eight to 20th Century-Fox. seven each to
Warner Bros, and Paramount, six each to
RKO, Universal-International and Columbia,
five each to United Artists and Republic and
four to Allied Artists. The effective period
runs through September 30.
Paramount Nominates 14
For Re-Election June 3
NEW YORK — The Paramount
Pictures
Corp. management has nominated 14 members
of the present board of directors for reelection
at the annual meeting of stockholders
to be held at the home office June 3.
according to a proxy statement mailed to
stockholders by Austin C. Keough, secretary.
The nominees are Barney Balaban, president;
Y. Frank Freeman, vice-president of
the west coast studio; A. Conger Goodyear,
chairman of the board of directors of Gaylord
Container Corp.; Stanton Griff is, investment
partner, Hemphill, Noyes & Co.;
Duncan G, Harris, president of Brown, Harris,
Stevens, Inc.. real estate firm; John D. Hertz,
partner of Lehman Bros.; Austin C. Keough,
vice-president, secretary and general counsel;
Earl I. McClintock. executive vice-president
of Sterling Drug Co.; Fred Mohrhardt,
treasurer; Maurice Newton, partner of Hallgarten
& Co.; Paul Raibourn. vice-president
in charge of budget and planning; Edwin L.
Weisl, attorney and partner of Simp.son.
Thacher & Bartlett; George Weltner, president
of Paramount International Films, and
Adolph Zukor, chairman of the board.
All of the Paramount Pictures executives,
except Mohrhardt and Raibourn, own shares
in the corporation, the largest holding being
Balaban's 28,500 shares. The outstanding
voting secui'ities of the corporation April 28
consisted of 2,326,707 shares of common stock.
Under the corporation's bylaws, the original
Paramount board of 16 members will be
gradually reduced by death, resignation or
other cause until it stands at 11 members.
DuPont First Quarter Net
Drops to $1.06 a Share
NEW YORK—E. I.
du Pont de Nemours &
Co. net income for the first quarter of 1952
totaled $50,812,906, equal after dividend requirement
of $2,774,956, to $49,037,950, or $1.06
a share on the 45,213,173 shares of common
stock outstanding. This compared with a net
for the same 1951 quarter of $59,557,552 which
after preferred dividends was equal to $56,-
782,566, or $1.25 a share on the 45,077,115
shares of common stock then outstanding.
Sales for the first quarter this year totaled
$382,563,192 and there was $2,666,066 of other
operating revenues, compared with $380,590,-
721 and $2,280,719 respectively in the first
quarter of 1951. The company said for the
first time that it is seeking substantial tax
refunds from the government.
Leo McCarey Gets Award
From Catholic Group
NEW YORK—Leo McCarey, producer-director
of Paramount's "My Son John," received
the 1952 award of the Catholic Institute
of the Press at the organization's annual
communion breakfast May 4. McCarey was
the fourth recipient of the award, which is
presented each year to the person "who is
distinguished by the manner in which he has
reflected Christian principles and fostered
good citizenship through his work in his
chosen field." The organization previously
presented a special commendation to Paramount
for the general excellence of "My Son
John."
U.S. defense needs your copper drippings.
U.S. Films Dominate
World Screen Time
NEW YORK—Three-fourths of the world's
screen time is filled by U.S. motion pictures,
according to an official tabulation by the
Motion Picture A.ss'n of America. It ILsted the
number of theatres in 1951 as 99.617 and their
seating capacity as 54.107,150 compared with
91,609 theatres of 49,119,691 capacity in 1949.1
The 1951 figures by area follow: I
Europe—53,659 theatres, 25,389,424 capacity,
U.S. percentage of screen time 63; South
America—6,070, 3,522,987, 64 per cent; Mexico
and Central America—2,338, 1,722,305, 76 per
cent; Caribbean area—835, 491,647, 84 per.
cent; far east—7,369, 4,549,663, 48 per cent;
middle east—349, 223,908, 57 per cent, south
Pacific—2,285, 1,448,144, 65 per cent; Africa—
1.301, 890,058, 63 per cent; Atlantic islands—
152, 69,503, 73 per cent; Canada— 1,795,
930,161, 75 per cent; U.S.— 19,797, 12,384,150,
90 per cent; Puerto Rico— 142, 75,000, 95 per
cent; Alaska—28, 14,000, 95 per cent; Hawaii
—108, 50,000, 90 per cent.
Canadian drive-ins are estimated at 66
with a seating capacity of 46,200 and U.S.
drive-ins at 3,323 with a capacity of 2,300,000.
In both instances the capacity is estimated on
the basis of an average of 700 a theatre.
Source material come from the U.S. Department
of Commerce.
UA Closes Deal to Handle'
UCB Product in Brazil
NEW YORK—United Artists has concluded'
a long-term deal with Uniao Cinematografica
Brasileira,
the largest national film company
i
in Brazil, whereby UA will take over the
physical distribution of UCB's feature films.'
shorts and newsreels and service them
through its exchanges in that country.
Details of the agreement, which is effective
July 1, 1952, were finalized in Rio de Janeiro by
Arnold Picker, vice-president of UA in charge
of foreign distribution, who cut short a European
trip to fly to Brazil and set the deal
with A. A. Ribeiro, president of UCB.
Picker has returned to the home office,
after a seven-week tour of UA offices in-
Great Britain and continental Europe.
Crown Represents SIMPP
At French Pact Talks
NEW YORK—Alfred W. Crown, vice-president
of Samuel Goldwyn Productions, left
by plane Tuesday (6) for France to represent
the Society of Independent Motion Picture
Producers in film pact negotiations. He will
join Eric Johnston, president of the Motion,
Picture Ass'n of America, and John G. Mc-'
Carthy. vice-president, at Cannes and then
attend the concluding negotiations at Paris.
He is expected to return late in the month.
Italy Delays Turnover Tax
On American Companies
NEW YORK—Italy has postponed its turnover
tax on American companies. Government
officials have consented to further postponement
of plans to levy a tax on deals by
U.S. distributors in that country for an "indefinite"
time. The original deadline was
May 30.
56 BOXOFFICE :
: May
10, 1952

I
;
To
1
HOLLYWOOD—Lindsley
i producers
bOLLYWOOD
NEWS AND VIEWS OF THE PRODUCTION CENTER
^Hollywood Office— Suite 219 at 6404 Hollywood Blvd.: Ivan Spear. Western Manager)
'
Mutual Schedules
Seven More Films
HOLLYWOOD—With one picture, "Models,
Inc.." completed and set for early release
through its own franchise exchanges. Mutual
Pictures, headed by Jack Dietz and Hal E.
Chester, has outlined a production schedule
to embrace seven more features during the
remainder of the year.
Titles include "The Prison Story," "The
Monster From Beneath the Sea." "Jamaica
Passage," Virgin Island Mutiny." "War
Dance," "Wild Girls of the Road" and "Yellow
Angels."
Lesser Joins Sequoia;
Company to Lens 'Bull'
HOLLYWOOD—With Sol Lesser as a financial
participant. Sequoia Productions has
been set up by Jules Levy, Arthur Gardner
and director Arnold Laven as an independent
unit. The latter three recently made "Without
Warning," in which Lesser acquired a
substantial interest, and which is being distributed
by UA.
Planning two pictures a year, Sequoia will
first lens "Harness Bull," from a novel by
Leslie White.
Trilogy of Prison Tales
To Hartford and Paal
HOLLYWOOD—A trilogy
comprising three
prison stories—one American, One English.
one Italian— will be produced by Huntington
Hartford and Alexander Paal, with releasing
arrangements to be made upon its completion.
Tagged "Hello Out There," the opus comprises
one episode already completed, starring
Marjorie Hartford and megged by James
Whale.
Alternate Producers
Parsons and Wil-
1 liam F. Broidy henceforth will alternate as
of the action pictures starring
Kirby Grant and being released by Monoram.
Next in the series, based on stories by
'ame.s Oliver Curwood, will be produced by
Broidy. Titled "Yukon Gold," it is scheduled
to roll late this month.
!1
Wald Gets U.S. Okay
HOLLYWOOD — Department of Defense
authorization has been given Pi-oducer Jerry
Wald to film "The Long, Gray Line." a West
Point cavalcade in Technicolor.
Krippene Forms TV Unit
For Adventure Series
HOLLYWOOD—Count that week a total
loss videowise in which at least one new corporate
enterprise does not complete organizational
plans and take its place among the
growing clan of TV producers.
Latest such is a unit formed by Ken Krippene,
of the documentary film field: James
Black, executive of Radio America in Lima,
Peru, and Robert Colison. of Panagra airlines,
who are mapping plans for a series of
52 13-minute TV adventure films utilizing
South American locales. Krippene. who
recently lensed "Lost Emeralds of Illa-Tica"
for Sol Lesser, will write and direct the new
series.
* * *
Jerry Fairbanks Productions booked John
Archer to star in "America For Me." a 30-
minute subject planned for theatrical, commercial
and video release, and sponsored by
Greyhound. With a four-month shooting
schedule, it will be filmed in 16 different
states. Fairbanks will photograph it in Technicolor
for its theatrical and commercial release,
while the TV prints will be in black
and white.
Valentino Kin Sue
HOLLYWOOD—Edward Small Productions
and Columbia were listed as the defendants
in a $500,000 superior court damage action filed
by Alberto Guglielmi Valentino and Maria
Guglielmi Strada, brother and sister of the
silent screen idol. They charge Small was
not authorized to utilize the name, likeness
and purported life story of Rudolph Valentino
in "Valentino," and allege it maligns his
reputation, character and memory.
Passion Play to Be on Film
HOLLYWOOD—Scheduled for production
in Europe this summer by Paul Kohner, veteran
talent agent, is "Oberammergau," film
version of the Passion Play which has been
presented annually for the past century by
the residents of Oberammergau, Germany.
The opus, to which Kohner will have western
hemisphere distribution right*, will be produced
in Bavaria in English and German
versions.
To Giannini Luncheon
HOLLYWOOD—Industryites will be represented
at a luncheon to be given Wednesday
(14) by the A. P. Giannini Scholarship Foundation
in honor of the late founder of the
Bank of America. Joseph M. Schenck will
preside, with A. J. Gock, Louis B. Mayer,
Emile A. Pozzo and Charles P. Skouras completing
the arrangements committee.
Writers to Take Stock
On Hughes Dispute
HOLLYWOOD—An analy.M.-, ol llie present
status of its dispute with Howard Hughes
and RKO concerning .screen credits on a recent
release, and a discussion of plans lor
pursuing the i.ssue, will highlight a special
membership meeting called for Wednesday
(211 by the Screen Writers Guild.
As had been expected, the SWG filed an
application for a writ of mandate with the
district court of appeals, asking that Superior
Judge Roy L. Herndon be compelled to appoint
an arbiter in the current contractual
dispute between the guild and RKO, involving
scenarist Paul Jarrico and "The Las
Vegas Story." Judge Herndon recently denied
an SWG request that he appoint an
arbiter to represent RKO on a three-man
panel and ruled that the guild's basic rights
were not involved.
The matter received industrywide attention
recently when Hughes dropped Jarrico's
name from the picture's credits, declared he
would not arbitrate the matter, challenged
the SWG to call a strike and went into court
in an effort to protect his studio from any
po.ssible claims that might be filed by the
scenarist. Subsequently Jarrico, a so-called
"unfriendly" witness at a house Un-American
Activities Committee hearing, brought a
breach of contract suit against the Hughes
company.
• « •
New officers and members of the board of
directors of the Screen Directors Guild will
be chosen Monday (2i at the annual business
meeting. George Sidney is the incumbent
president.
• • *
Seeking wage increases and improvements
in working conditions, the recently-organized
Motion Picture Screen Cartoonists Local 838
has entered into new contractual negotiations
with the five major cartoon producers. The
pen-and-inkers are bargaining with Walt Disney.
Walter Lantz. Metro. Warners and
United Pi-oductions of America.
Fourth-estate stuff is on the agenda for
Ronald Reagan, president of the Screen Actors
Guild, who will participate in a newspaper
publishers conference in Hartford. Conn.,
June 4 and will be the principal speaker at
the national convention of the American
Newspaper Guild in Portland, Ore., in July.
lewish Benefit at Club
HOLLYAVOOD-With George Jessel as
master of ceremonies, the Hillcrest Country
club held its annual dinner on behalf of the
United Jewish fund Wednesday night.
BOXOFFICE :
: May
10, 1952
57
I

to
'
•
STUDIO PERSONNELITIES
Barnstormers
Monogram
Cowboy stor WHIP WILSON well hcodlmp the threcdoy
annual Salinas, Colif., junior rodeo, which opens
Fridoy (16) under sponsorship of the Monterey
county sheriff's posse
Blurbers
Independent
PAUL SIMOU has loined the Howard G. Mayer-
Dale O'Brien public relations organization os ossistant
to Normon Siegcl, west coast office manager.
Briefies
Universal-International
With Will Cowan producing and directing, Jimmy
Dorsey and his orchestra ore starring in a musicol
feoturette. Also oppeonng in the short ore Herb
Jeffries, Red Norvo end Johnny Mock.
Cleffers
Columbia
Bockground scores for 'Affair Jn Trinidod" end
"Assignment—Poris" ore being written by GEORGE
DUNING.
Monogram
MARLIN SKILES was set as music director on
"Army Bound."
Republic
Composer STANLEY WILSON was given o controct
renewol.
20th Century-Fox
Musical score for Thor Productions' "Panic Stricken"
is being composed by DMITRI TIOMKIN.
Universal-International
FRANK SKINNER is composing and will conduct the
score for "It Grows on Trees."
Meggers
Metro
CAREY WILSON draws the producer assignment on
"Prince Voliant," Technicolor film version of the
King Features historical adventure cartoon, which is
being scripted by Alec Coppel.
RKO Radio
RAOUL
Edmund
WALSH
Groinger's
is to be lensed in
OS the title-roier.
wos booked to direct Producer
"Blackbeard the Pirate/' which
Technicolor with Robert Newton
Republic
"Rosito From Rio," next starring vehicle for Estelita
Rodriguez, will be directed by R. G. SPRINGSTEEN
for Producer Sidney Picker.
Warners
Norma Productions, headed by Burt Lancaster end
Harold Hecht, inked BYRON HASKIN to direct "His
Majesty O'Keefe," in which Lancaster will star and
which will be filmed on location in the Fiji Islands.
Options
Columbia
JANE WYMAN was inked for the starring role in
"Happy Birthdoy," film version of the Broadway ploy
by Anita Loos.
Inked for "Jack McColl, Desperado," was EUGENE
IGLESIAS.
Metro
A top featured port in "Rogues' March," starring
Peter Lowford, went to JOHN LUPTON. Leon Gordon's
Technicolor production is being directed by
Allan Davis.
BOBBY VAN, comedian ond doncer, was cost in
the Jane Powell starring vehicle, "Small Town Girl,"
which will be produced by Joe Pasternak and megged
by Leslie Kardos. ANN MILLER was cast.
Monogram
BRUCE BENNETT was inked for one of the starring
roles n "Flat Top," Cinecoior special being
produced by Walter Mi rise h and megged by Lesley
Selonder.
Paramount
Pine-Thomos Productions booked WENDELL COREY
for a starring role with Ray Millond in "Jamaica
Run," Technicolor adventure drama, which Lewis R.
Foster will direct.
RKO Radio
ROBERT MITCHUM will star with Jean Simmons
in Producer Robert Sparks' "Beautiful But Dangerous,"
which Lloyd Bacon will direct.
Republic
Stoge ond video octor BEN COOPER makes his
screen bow in "Thunderbirds," which is being produced
and directed by John H. Auer with John Derek
ond John Borrymore jr. toplined. BARBARA PEPPER
was cost.
20th Century-Fox
RICHARD WIDMARK replaces Gory Merrill os
Joanne Dru's co-star in "Big Man," a Stanley Rubin
production, which Robert Parrish will direct.
Handed a supporting role in the Anne Baxter-
Mocdonald Corey starrer, "My Wife's Best Friend,"
was ANN STAUNTON. Richard Sole is megging for
Producer Robert Bossier.
Universal-International
MAUREEN O'HARA was booked as the title-roler
in "Cattle Kate," Technicolor sogebrusher which is
in preparation as a Leonard Goldstein production.
Lee Sholem will meg.
ALAN LADD will topline "Desert Legion," upcoming
Technicolor adventure drama, which is destined
for camera work in June under the product iona I
guidance of Ted Richmond.
As his first starring assignment under a new threepicture
ticket, JOEL McCREA will topiine "Lone
Hand," Technicolor western to be produced by Howard
Christie.
Cast in Producer Albert J. Cohen's "Magic Lady"
was LYNNEE ROBERTS. Loretta Young and Jeff
Chandler ore starred under the direction of Joseph
Pevney.
Warners
STEVE COCHRAN joined Kathryn Grayson and
Gordon MocRoe in the topline of Producer Rudi
Fehr's Technicolor musical, "The Desert Song," which
IS being directed by Bruce Humberstone. WILLIAM
CONRAD IS portraying a heavy.
Set for a role in the Alan Lodd-Virginio Mayo
vehicle, "The Iron Mistress," was ROBERT EMHARDT,
New York character actor. Gordon Douglos is megging
the Technicolor film for Producer Henry Blonke.
Comedian VINCE BARNETT was cast in "Springfield
Rifle." PAUL KELLY drew a top character role
in the Gary Cooper starring western, which is being
produced in WarnerColor by Louis F. Edelmon. The
director is Andre DeToth.
DORIS DAY and GORDON MACRAE will be reteamed
in the upcoming musical, "By the Light of
the Silvery Moon," which William Jacobs will produce.
Scripters
Metro
W. R. BURNETT is developing "Sheriff of Siskyou,"
from a story by Bret
Ames production.
Harte, as on upcoming Stephen
Producer Edwin H. Knopf's original, "Elegance," is
being screenplayed by SALLY BENSON. Located in
New York and Paris, it deals with ballroom dancing
in the 1920s.
RKO Radio
Producer Sol Lesser tagged CARROLL YOUNG to
develop "Tarzon ond the Vompire" as the next in
the jungle-mon series storring Lex Barker.
20th
Century-Fox
SAMUEL FULLER has been set to pen "Blaze of
Glory," suspense drama, which he will also direct
for Producer Jules Schermer.
Warners
Producer-Director Alfred Hitchcock signed GEORGE
TABOR I pen "I Confess," upcoming Montgomery
Clift vehicle, to be made under the banner of Hitchcock's
Quebec Productions.
FRANK DAVIS has been assigned to work on the
screenplay of "The Helen Morgan Story," upcoming
biograpnicol musicol, which Robert Arthur will produce.
Story Buys
Columbia
Producer Stanley Kromer purchased "The Miracle
at Kitty Hawk," a novel by Fred Kelly, based on
recently unearthed documents concerning the Wright
Bros.' successful aeronautical experiments.
Independent
Hal E. Chester, production chief for Mutual Pictures,
purchased screen rights to "Yellow Angels," a
crime novel by Edward Helseth.
Metro
"The Long Way Up," an original with a sports
background by John McNulty, was purchased and
assigned to Mctthew Ropf to produce. McNulty and
Louis Morheim ore colloboroting on the . screenplay.
"For the Love of Mike," on originol by Bob
Thomas, Hollywood correspondent for the Associated
Press, was acquired and assigned to Sol Fielding
to produce. It deals with Mike Morienthal, UCLA
football star who lost o leg at Okinawa but nevertheless
returned to college as an assistant football
coach.
Film rights were obtained to "Turning Wheels,",
a novel about South Africa by Stuart Cloete, and,
Sam Zimbalist has been assigned to produce. If
will bo mode on location on the Dark Continent.
i
Paramount
Producer Hal Wallis acquired "Route 66," on
originol about the trucking industry by Pedie Drucker.
It has been sot for fall lensing with Burt Loncoster
and Charlton Heston as the stars.
"Poppa's Delicate Condition," a biographical tome
by Corinno Griffith, silent screen stor, was acquired
for production by Burlon Lane as a Technicolor comedy
with music. The yarn deals with Miss Griffith's
childhood in Texas, where her father was o roilrood
superintendent.
"The Shamrocks Are Coming," an original screenplay
by Fred Finklehoff, was acquired as a starring
vehicle for Betty Hut ton and Donald O'Connor.
will be produced by Robert Emmett Dolon.
It
"Turmoil," a novel by Lester Del Rey, was picked
up ond added to Pot Duggan's production agendo.
Universal-International
For production by Aaron Rosenberg, rights were
acquired to "Wings of the Vulture," by Gerald Droy->
son Adams, who was inked to develop the screenplay.
The yarn is localed in Mexico In the early
1900s.
Technically
HOWARD KOCH
"The Naked Spur,"
Metro
ill be the ossistant director on
Monogram
DAVID MILTON was set as art director and AUS-
TEN JEWELL OS second assistant director on "Flot
Top." REAR ADMIRAL LESLIE E. GEHRES {Ret.) was
set OS technical director. He served as a coptoin
during the Pacific campaign in World War II.
Universal-International
Art director assignments include HILYARD BROWN:
to "Cattle Kate." ERIC ORBOM to "The Great Companions,"
ond RICHARD RIEDEL to "Mississippi
Gambler."
Warners
IVAN VOLKMAN draws the assistant director chores;
on "His Majesty O'Keefe."
"The Desert Song" wilt be edited by WILLIAM
ZIGLER.
EDWARD CARRERE was set as the art director on
"The Private Life of Helen of Troy."
Title
Changes
Independent
"Red Sea Adventure" (Sol Lesser) to UNDER THE;
RED SEA.
20th Century-Fox
"The Problem Is Love" to BIG MAN.
Universal-International'
"Demon Carovan" to DESERT LEGION.
"Joshua" to LONE HAND.
Warners
"Donger Forward" to TOP SECRET.
LAMPS Show May 19
LOS ANGELES—The LAMPS, organization
of Los Angeles motion picture salesmen, will
stage its third annual "Laugh Parade" benefit
show May 19 at the Wilshire Ebell Theatre.
Produced by Cliff Harris and a committee
including Wayne Bateman, Ed Leven and
Bill Wall, the show will feature Dennis Morgan,
Michael O'Shea, Virginia Mayo, Howard'
Duff, Ronald Reagan, Eddie Bracken, and
Ann Blyth, who has been named Queen of
the LAMPS for 1952.
Named 'Convoy' Chairman
HOLLYWOOD — General chairman in
charge of the local visit of the "Alert America
Convoy," government-sponsored exhibit
of war and defense weapons, is Charles P.
Skouras, president of National Theatres and
Fox West Coast, appointed to the post by
Mayor Fletcher Bowron. The convoy opens
its Los Angeles stand Saturday (17) at the
armory in Exposition park, continuing
through Thursday (22)
The need for copper is drastic—save drippings.
|
Is
58 BOXOFFICE May 10, 1952

i
1
FRESNO,
I
I 360-seat
Variety 38 Launches
Statewide Campaign
SALT LAKE CITY—Variety Tent 38 forinally
launched its heart fund campaign this
week, with every hamlet and city in the state
expected to be contacted before the drive is
over.
Under the direction of Eddie Terhune. former
EKO fieldman here the tent has worked
out a plan for dividing the state into nine
districts, with a committee including the
theatre manager and owner, members of the
press and radio and civic organizations in
each.
The local committees will sponsor a free
night at theatres, with admission to be by
invitations obtained through a donation to
the tent's cerebral palsy fund drive. The
townspeople, therefore, will see a show for
their contribution rather than being dunned
to give something for nothing. At the theatre,
drawings will take place, the prizes
to be donated merchandise.
Another facet of the campaign will be
"telefund" marathon to be conducted over
radio and television stations in the area.
These are being lined up for early in June.
Prior to that time, however, a film showing
those afflicated with cerebral palsy will be
shown in theatres and drive-ins of the area
and collections made at that time. These
collections will be made at regular shows and
not necessarily at the special shows at which
all proceeds will go to the fund.
Bill Gordon, chief barker and general director
of the campaign, has pledged $20,000
will be the tent's expenditure on charity.
NMTA Meeting June 17. 18
At La Fonda, Santa Fe
ALBUQUERQUE. N. M.—The New Mexico
Theatre Ass'n will hold its annual convention
at the La Fonda hotel in Santa Fe on
Tuesday and Wednesday, June 17, 18, according
to E. F. Stahl, publicity representative
of NMTA, At the April meeting of the board
of directors in Albuquerque, Tom Ribble of
Duke City was elected to fill the unexpired
term of George Tucker, who resigned. Ribble
was a member of the nine-man board and
Prank Peloso of Albuquerque was elected to
fill the vacancy on the board created by Ribble's
election.
Marlin Butler. Albuquerque theatreman and
secretary of NMTA. was elected by the NMTA
board as its appointee to the national TOA
Arbitration committee. Stahl's home base is
Melrose, N. M., where he has the Rialto Theatre.
Ben Nakamura Purchases
Fresno, Calif., Lyceum
CALIF.—Ben Nakamura, owner
I of the Cal Theatre here, has purchased the
Lyceum Theatre from Hardy's Theatres. The
house will be remodeled and capacity
increased to 550 seats when government
restrictions on building are lifted.
Nakamura, who during World War II managed
eight theatres for the army in Camp
Robinson, Ark., is a veteran of four and onehalf
years in the army.
Hardy's still owns and operates the Esquire,
Hardy's Mayfair and Fulton theatres here in
addition to others throughout the state.
MT
was. to say the least, ironical tlminR.
Appearing ius the principal speaker at the
recent testimonial dinner accorded the
motion picture Industry by the Los Angeles
Chamber of Commerce, and commending the
trade's 50th anniversary, Eric Johnston, president
of the Motion Picture A.ss'n of America,
profusely exuded confident assurances that
motion picture exhibitors had nothing to fear
from the competition of television.
In fact, he held, video constituted a "sleeping
giant" which placed motion pictures on
the threshold of a "new and prosperous age,"
which will be brought to fruition through a
marriage of movies and TV.
Eloquent and inspiring were the Johnstonian
observations, but like most of the industry
soothsayers who have brought their erudition
and platitudes to bear on the future
relationships between motion picture theatres
and the newcomer medium, the MPAA
chieftain was a bit ambiguous as to when,
where and how the happy nuptials would be
consummated.
Just a few days later, the Federal Communications
Commission revealed the removal of
the "freeze" on new television stations, which
action turned on the green light for the
construction of a possible new total of 2,053
stations in 1,291 communities. The FCC ruling
provides for 70 new ultra-high-frequency
channels to supplement the existing 12 veryhigh-frequency
bands, in which latter category
108 stations are currently in operation.
It seems that the prospective bride is gaining
weight very rapidly. Perhaps it might be
a good idea for the groom and his clairvoyant,
debonair best man, to either put her on a
diet or conceive some workable approach to
an early wedding. Otherwise the prospective
bridegroom may not have the strength to
carry her over Mr. Johnston's optimistic
threshold.
Eric Sokolsky, space-snatcher for Samuel
Fuller Productions, broadcasts that "Samuel
Fuller not only wrote, produced and directed
*PaTk Row' but he is in full charge of the
promotion of his picture. His first step was to
hold a special premiere at the Waldorf-
Astoria for members of the American Newspaper
Publishers Ass'n during their annual
convention last week."
And If the mighty midget of movie-making
was running true to form, he probably included
a few thousand well-chosen words as
to how the assembled publishers could best
manage their respective journals.
Wonder whatever happened to Orson
Welles?
It was smuggle-counterfeit-money-overthe-border
day at Republic. Trade -screened
were "Wild Horse Ambush," in which phony
dough was shipped over the Mexican border
secreted in the manes of wild horses, and
"Border Saddlemates," wherein the queer
money came into the U.S. from Canada in
crates containing silver foxes.
Those mysterious hombres tailing Roy Barcroft
are FBI men. He was the brains tjehind
the mobs in both pictures, thereby establishing
himself as indisputable king of the celluloid
counterfeiters.
HO HUM DEPARTMENT
(Teet Carle Division)
"Laura Elliot, star of Nat Moll's 'Denver
& Rio Grande,' wa.s notified yestrrday she
has been viitrd '.Miss .Strike' by the FirKi
Marine Air Wing statinncd in Korea."
Huh: Barbara Payton has been "Ml«s
Three Strikes" for lo! these many months.
The main title of "Fame and the Devil,"
Italian-made opus imported by Herman
Cohen for distribution by Realart, lists the
last five cast members as Ferruccio Tagliavinl,
Marcel Cerdan, Carlo Campanini, Leonardo
Corte.se and Bill Tubbs.
Apparently Mummer Tubbs doesn't subscribe
to the time-honored adage alxiut
"When in Rome ..."
Otherwise he would have changed his name
to
Guglielmi Tubberino Galvanizo.
Publicity and advertising chiefs of motion
picture distributing companies were in receipt
of letters from one James V. Demarest,
president, the American Legion 1952 National
Convention Corp.. soliciting advertising for
the convention program, and at stratospheric
space rates.
The anticipated paucity of film advertising
in the planned brochure indicates that the
trade's space buyers may be paraphrasing a
hoary ditty, "Don't Feed the Hand That's
Biting You."
Declare RKO Radio press agents, "A new
dry water effect ... for use in connection
with the filming of studio scenes on board
the Revenge for Edmund Grainger's 'Blaclcbeard
the Pirate' promises to save considerable
time and construction cost on future sea
pictures."
If the technicians could squeeze the water
out of Praise Pundit Perry Lieber's releases
the new creation wouldn't be necessary.
For some inexplicable reason, whenever a
rugged hero of the sagebrush tosses fists and
lead on a job for a railroad, he must be the
silent type. For instance, there was Alan
Ladd in the title role of Faramount's "^Vhispering
Smith," while Randolph Scott in the
topline of Warners' excellent actioner, "Carson
City," portrays one "Silent Jeff."
One of these days Bob Lippert should be
getting around to making "Mumbling Moe of
the B. & O."
Alex Evelove, Burbank's brightest blurber
Burbank ain't such a big place—reveals that
"Eight white French poodles whose owners
would permit them to dye for movies have
been finally found by Warner Bros, and the
tinted dogs go to work ... in "April in
Paris.'
Old poodles never dye—they only bark
away.
EOXOFFICE :: May 10, 1952
59

'
'
i
^

START COMPO ON MAIN STREET,
COLE COUNSELS MOUNTAIN ITO
Council Idea Praised as
Bigger Than Allied by
Texas Leader
COLORADO SPRINGS—The Council of
Motion Picture Organizations is bigger than
Allied—bigger than any one of the groups of
which it is composed—Col. H. A. Cole of Dallas,
longtime warhorse in Allied activity, declared
at the convention of Allied Rocky
Mountain Independent Theatres here Tuesday
and Wednesday.
Cole, Abram Myers, Charles Niles, Wilbur
Snaper and Abe Berenson, who attended the
national board session here earlier in tlie
week, stayed over for the ARMIT convention.
But COMPO, like any other joint effort of
the industry, must start on Main street, "for
there is where the admissions come from."
"COMPO started out in the manner of a
man trying to build the tenth story of a tenstory
building first," he said, but that is not
the way to erect anything substantial, as
everyone knows.
TELLS OF TEXAS SUCCESS
Cole described how the COMPO idea has
succeeded in Texas. Texas COMPO Showmen,
Inc., operating under a paid manager, from
its own headquarters, has a $30,000 annual
budget, $20,000 from the circuits and the remainder
from independent exhibitors. Under
COMPO direction Movietime U.S.A. ran two
weeks in Texas, compared to one in most
areas. Texas COMPO also has organized a
speakers bureau, which in the last five
months has sent out more than 150 speakers
to appear before service and civic clubs.
Speakers receive their expenses when they
ask, but are paid no fees.
"What has been done in Texas," he said,
"can be done anywhere on a comparable
scale."
EXHIBITOR CONVERTED
As an illustration of the good done by the
speakers bureau Cole related that a smalltown
exhibitor, a good mixer and a good
speaker, was asked to travel about 150 miles
to address a service club. Arriving at the
town at about 2, he looked up the manager,
and to his surprise, found the theatreman had
put out no publicity on the meeting. But the
visitor made the talk anyway, with the result
that the local manager came into COMPO.
The exhibitor said he had made more friends
as a result of the talk by the visitor than he
had made in
the three months he had operated
the theatre. And when Cole asked the
-peaker how much he wanted for expenses he
-aid: "Nothing. I got more out of it than
the local exhibitor. Call on me anytime."
Cole said the public relations angle, especially
in the small towns and cities, is vitally important.
Cole said he insisted that Texas COMPO
have its headquarters separate from the
Texas Allied offices because COMPO "is the
bigger."
Cole told of the coming fight against the
20 per cent tax, and declared that the big
fight must come from the Main streets, with
Litfle
Known Northern Territory
Of Australia Will Be Filmed
By WILLIAM BEECHAM
Bureau, BOXOFFICE
Australian
PERTH, W. A.—Plans have been announced
by Chailes Chauvel for a new Australian feature
production, "Jedda," which will be filmed
in the Northern Territory with an Arnhem
native as the principal character. First location
center will be Alice Springs, but the
outdoor unit will gradually move north, filming
an area which, even to Australians, is
almost an unknown world. Chauvel says that
he and his wife have spent two years on research
for this film, and he adds that a
Hollywood tieup for distribution has already
been arranged.
* * *
the exhibitor, every one of them, contacting
his congressmen and senators in the fight.
He said that only in a complete united effort
can the tax be gotten rid of.
Snaper. Allied States president, told of the
success the national headquarters is making
in ironing out difficult situations, especially
in the buying of films. Snaper counseled exhibitors
not to go about public relations as if
they were knitting a sweater during the day.
then letting other persons unravel the yarn
at night. He urged the theatre owner and
manager to work at public relations all the
time and to see to it that the theatres force
keeps up the good work.
He told how Allied was working to keep
the distributors as well as the exhibitors
happy, working just as hard on a $2.50 problem
as on larger ones, for many times the
$2.50 meant more to the exhibitor than the
larger amount meant to
the larger exhibitor.
Snaper said that losses of patronage due to
television is dropping mainly because the
standard of TV programs is dropping. He
said the principal competitor in television Is
with the stations that are showing old film,
with one New York station devoting 70 per
cent of its evening time to this.
The convention got under way Tuesday
with about 60 present.
George Murphy, the MGM star, told of his
conviction that COMPO would promote harmony
between distributor and exhibitor, and
bring the industry home to the man in the
street as nothing else has ever done. Murphy
told of his varied experiences, both as an
amba.ssador of goodwill for COMPO and
as a military camp entertainer.
Murphy said major studios are bending
every effort to coordinate efforts on improving
public relations activities. He said everyone
connected with the Industry should name
The 20th Century-Fox production, "Kangaroo,"
starring Maureen O'Hara. Peter Lawford,
Chips Rafferty and Richard Boone, will
be given a benefit preview for the Red Cross
June 4 at the Regent theatres in Sydney. Melbourne
and Adelaide: at the Civic Theatre,
Canberra, and at the Town Hall, Port
Augusta. The outdoor .scenes were shot In the
Port Augusta area.
• • «
N. W. Demlng, executive of Warner Bros..
has been in Sydney seeking an "exotic" girl
to play the leading feminine role in a film
which is to be shot in Fiji. The feature will
star Burt Lancaster, and there is a po.sslbiUty
that some .scenes will be shot in Sydney.
Location work will be undertaken between
July and September next.
• • •
Net profit of Hoyts (Bondii. Ltd.. Sydney,
for the year ended last December 30, was
£8.492, a drop of £985 as compared with the
figure of the previous year. Depreciation allowance
was £3,247. But the ordinary dividend
is steady at 8 per cent, leaving £492
to carry forward, bringing the total carryforward
to £15,087.
himself a committee of one to act as a goodwill
ambassador for the motion picture business.
He declared there is so much good in
the business, in the people that work in and
operate it, that one need never be at a loss as
to what to talk about.
Charles Niles. national chairman of the
Caravan, told of the plans to make the Caravan
more lively and interesting. He said it
would be pepped up with more foUowups on
grosses and other factors and beneficial to
all theatremen that .studied it.
Abe Berensen. New Orleans, national Allied
director, gave a light and airy dissertation
on show business, and taking his own boyhood
and youth as an example, he told what
an admi.s.sion to a theatre had meant to him.
Social activities included cocktail parties
given by the Alexander F^lm Co.. with J. Don
Alexander as host, at the Antlers hotel. On
Tuesday the women were taken on a tour
of the famed Will Rogers shrine. Garden of
the Gods, to a private art exhibit and a tea.
The final order of business was the election
of a board of directors, which will in turn
elect officers at their January meeting. New
directors
Colorado—John Wolfberg. Joe Ashby. Gus
Ibold. Denver: Neal Beezley. Burlington: Mrs.
Mary Lind McFarland, Rifle: James Peterson.
Littleton: John Roberts, Port Morgan: Fred
Hall, Akron: Lloyd Greve. Eagle: Elden
Menagh. Fort Lupton: Fred Anderson, Eaton:
Robert Smith. Steamboat Springs: J. K.
Powell. Wray.
Nebraska—Mrs. Marie Goodhand. Kimball:
Dorrancy Schmidt. Bridgeport: Robert Kehr.
Ogallala.
Wyoming—Lloyd Kerby, Worland: Fred
Curtis, Thermopolls.
New Mexico—Burle Ungle, Estancia; John
C. Wood, Springer.
BOXOFFICE :
: May
10, 1952 61

|
'
'Macao' and 'Encore'
Lure Los Angelenos
LOS ANGELES—Outstanding scores by
two new first run attractions helped considerably
in enlivening what otherwise was a
dull week at the ticket windows. Tlie British-made
"Encore" knocked off an impressive
210 per cent, while "Macao" lured in
the Russell-Mitchum fans to the tune of a
180 per cent at two houses.
(Average Is tOO)
Beverly Conon— Rosho-Mon (RKO), 8th wk 75
Chinese, Los Angeles, Loyola, Uptown The Pride
of St. Louis (20th-Fox), Moylimc in Moyfoir
(Rcalart) 100
Egyptian, State—Singin' in the Rain (MGM),
4th wk 90
Fine Arts—My Son John (Pare), 2nd wk 125
Four Stor— Encore (Pora) 210
Fox Wilshire—The Africon Queen (UA), odvonced
prices, 1 9th wk 75
Hollywood Paramount—Anything Can Happen
(Para) 90
Orphcum, Warners Beverly—The Greotest Show
on Eorth (Pora), 1 1 th wk 90
Pontages Hlllstreet—Macao (RKO), Rood Agent
(RKO) 180
United Artists, Hawaii—Roncho Notorious (RKO),
2nd wk 125
Vogue—Quo Vadis (MGM), 3rd wk 125
BOOK IT
NOW!!!
WAHOO is the world's most ihriliing
screen game. Now being used
successFully by hundreds oF indoor
and outdoor theatres all over America.
Send for complete details. Be sure
and give seating or car capacity.
Hollywood Amusement Co.
831 S, Wabash Avenue, Chicago 5, III.
We
have the
Sffff^.
Count on ua (or Quick Actionl
for
VOUR
THEATRE
n«**
Our wid« contact* wflh

SAN FRANCISCO
plumenfeld Theatres announceci that the
Esquire in Oakland will shift to foreign
. . .
films, beginning with "La Ronde" from first
run American films . . . Betty Padgett. 16,
who won the Snow White contest for her
acrobatic dancing, and Bob Thein, 18, who
won the Prince Charming title for his baritone
singing, were chaperoned by columnist
Marsh Maslin to Mexico for eight days,
courtesy of the Golden Gate Theatre, which
sponsored the contest to advertise "Snow
Lew
White and the Seven Dwarfs"
Rosen, Royal Amusements, flew in from
Honolulu en route to his Los Angeles office.
. . .
Tony O'Brien, Philippine Air Lines pilot,
husband of Paraluman, Filipino motion picture
actress, was a recent visitor at the Royal
Amusements office here The Andrew-s
Sisters will be at the Warfield Theatre for
one week starting May 28 . . The Fox
.
Theatre will go in for a continuous policy
of stage show attractions the end of this
month. For a while at least, this puts
"pending" on the deal rumored that the
city would take over the Fox for convention
use.
Jack AUen, manager of the Stage Door
Theatre, worked out a promotion deal with
local surgical houses for a display on "The
Man in the White Suit" . . . John Norcop,
publicist, returned to his post at the Fox
Theatre here . . . The manager at the Tower
Theatre is John Dostal, formerly of New
Orleans . . . Ai-thur Barnett, Rex Theatre,
Oakland, was on the Row last week showing
pictures he had taken while vacationing in
Honolulu.
Hill's Drive-In, Riverdale, was opened May
1 by Dr. Gerald Hill. It was Preddey
Earl Boles is contemplating
equipped throughout . . .
the opening of the Pic
Theatre
in Crescent City May 14. The new house is
using Century projection equipment and
Ideal
chairs.
. .
Anson Longtin, Oak Park Theatre, Sacramento,
was along the Row booking and buying
. . . Arthur Unger, popcorn and premium
man, was off to Los Angeles on business
. . . Bruno Vecchiarelli, Monte Vista
Drive-In, and Ken Wright, Manor Theatre,
Sacramento, were on the Row . Doc Henning,
Lippert Theatres, was in the hospital
for a checkup.
Harry Morgan, doorman at the Warfield
Theatre, was promoted to the post of assistant
manager, replacing John Watley, who resigned
to go to Germany ... A thousand
green gloves were distributed throughout the
city for "The Green Glove," opening at the
Orpheum Theatre. Seven of the green gloves
will be tagged with word identifications making
them redeemable for cash prizes ranging
from $5 to $100. Fifty other gloves will
contain passes
to "The Green Glove" film.
Wirthwein on Midwest Trip
Harold Wirthwein, Monogram-Allied Artists
western sales manager, checked out on
a two-week swing through the midwest in
connection with the company's upcoming National
Drive-In week, which opens Saturday
(24). His itinerary includes Chicago,
Milwaukee, St. Louis and Kansas City.
MKKT THE t'KKW—George Bowser, seated at center, general manager of the-
Fox
West Coast circuit, is the new chief barker of Tent 25, Variety Club of southern
California. Posing with him, just after the new crew was elected, are Hugh Brucn,
seated at left, first assistant chief barker, and, standing, left to right, VV. II. "Bud"
Lollier, property master; Lloyd Ownbey, dough guy, and Mort Scott, second assistant
chief barker. Not shown in the photo are the new canvasmen, Willard Keith, Howard
Stubbins, Ralph Zimmerman, Al Hanson, O. N. Srere and Kzra Stern.
LOS ANGELES
\X7ayne Batcman, U-I salesman, was slightly
injured and his car badly damaged in a
There were two theatre
freeway accident . . .
closings, as the Eastland circuit darkened
its Linda, neighborhood house in the southeastern
section of the city, and Frank Calbos
shuttered his Anaheim in Anaheim . . .
A visitor from Buffalo was Dave Miller, U-I
manager there, who is the guest of Sid
Sampson, retired Canadian sales manager for
20th Century-Fox, now residing here . . . Off
on a swing around his territory, with stopovers
scheduled for Salt Lake City, Denver
and other cities, was Bernie Wolf, National
Screen Service district manager ... Ed Penn,
salesman for Lippert Pictures, returned from
a San Diego trip.
Visiting old friends along the Row was
Betsy Bogart, a Warner booker for 30 years
until her recent retirement . . . Also glimpsed
on the Row: Aldon Brinham, booking and
buying for his Lyric Theatre in Monrovia;
Nick Goldhammer, Monogram's eastern division
sales manager; Carl Buermerle, general
manager of the Cooperative Booking
Service of Detroit; Jack Zide, owner of the
Realart exchange in that city, and Don Alexander
and M. J. Mclnanery of the Alexander
Film Co. in Colorado Springs . . . Jerry
Zigmond, west coast division manager for
United Paramount, planed to San Francisco
for huddles with Edward L. Hyman, the circuit's
vice-president, and Hyman's aide Bernard
Levy.
SPECIAL TRAILERS
GOOD and FAST
CHICAGO
and packtd with SlU-MANSHII' is what
you always get horn reliable
^^T^^^lf^W NEW YORK
1327 S.
Ijllllf'llLW 630 Ninth
Woboih ^^^^^^^^^^J
SELL YOUR THEATRE P RIVATELY
Laroest coveraje in U.S. No "Net" list
|y ^V^
"-^
ings. Higllesl reputation for linow-how t*^ ^^^'l^ 1
and fair dealing. 30 years experience in-
cliiriing exhibition. Ask Better Business Bu v* -•"^ '
reau. or our customers. Know your broker
ARTHUR LEAK Theatre Specialists
3305 Caruth. Dallas. Texas
Telephones: EM 0238 - EM 7J89
CONFIDENTIAL CORRESPONDENCE INVITED
MORE THAN DOUBLES THE
EFFECTIVENESS OF YOUR SIGN COPY!
Strong ... stiock-proof. Wogner Irock ad|uslabl» lo weolhrr condilioni
More easily reod becoufe slotted letter tils closer lo gloss. J ti
I4t • rOITMNDi IMie MHiq-Ueiw IttI
KM I III!
• SUTTlIi nil S«M >
BOXOFFICE :: May 10, 1952 63

I
'
SALT LAKE
piood troubles continued to plague Utahans
this week, and especially hard hit was the
theatre business. Grosses were reported considerably
below normal. The Park Vu Drivein
was still under water, and to add insult
to injury, thieves swiped a sump pump from
the property. The Mario in Sugar House
has been closed for several days due to
threatening waters. Generally, delivery
schedules were maintained and no damage
was suffered by theatres other than the Park
Vu, which was right in the middle of the
heaviest flood area.
she had become almost a fixture, to go to
work for Sidney L. Cohen who resigned as
a.ssociate general manager of the firm to organize
his own film service company . . .
Hugo Jorgenson of Rigby was the only exhibitor
we saw along Filmrow last week.
What happened to all the others?
Barney Rose, U-I district sales manager,
was in for a routine meeting with Buck Wade
and the local force. The local branch hasn't
been able to get up among the leaders in
sales drives recently due to the terrible business
in Salt Lake. And incidentally, that
bad business is not a disease the theatres
alone are suffering. Retail establishments
aren't doing too hot.
Ray M. Hendry, vice-president and general
manager of Intermountain Tlieatres. was one
of 100 exhibitors to attend the special showings
of MGM pictures at Culver City this
week . . . Three branch managers were on
sales trips to Montana, although they didn't
necessarily travel together; namely, Tom Mc-
Mahon of Republic. W. W. McKendrick of
United Artists and Harold Green of Columbia.
Tom. incidentally, insists we spell his
name McMahon and not MacMahon.
we've been wrong so long.
Sorry
Manager Bill Gordon of Warners and
salesmen Keith Pack. Perry Brown and Dick
Stafford returned from Chicago, where they
attended a company sales meeting . . . Norma
Palosky quit Intermountain Theatres, where
QUICK THEATRE SAUS
Selling theatres is our business. Live
organizotion, quick results. When others •
fail, give us a try, past record of sales
is our proof. *
DRIVMN THEATRES
Use Tape Recorded Pre-Show &
Intermission Musical Programsproduced
espeaially for DRIVE-IN use, with onnouncements
designed to boost concession sales
and highlight theatre policy. Intermission program
is live organ music.
Avoiloble in ony length at $2.75 per 14 hour of
program material. Use your own tope recorder or
buy a tape playback at
deoler's cost from Empire.
Get complete detoils NOW
Write or wire direct to
EMPIRE RECORDING CO.
3221 So. Acomo St.
Denver, Colo.
Programs ovoiloble for
FREE audition.
Franchise holders wanted.
THEATRE /ALE/
.ARAKELIAN
rnAHCieco
PHONE PROSPECT 5-7146
After the regular meeting of Variety Tent
38 of this week, most of the men gathered
around in bunches downstairs and missed a
swell meeting of the ladies of Variety. The
girls went in for something educational. They
listened to five exchange students from the
University of Utah explain conditions in their
homelands—Germany, Iran, soutli Korea,
Holland and Greece.
SEATTLE
fvyronogram salesman Bob Walker was in
Spokane last week. He was joined there
by Manager Ed Cruea, who had been in Yakima.
Also in Yakima was Neal Walton, manager
for Columbia here . . . Walter Hoffman,
Paramount northwest publicity director, returned
from a trip to Billings, Mont., where
he handled the opening of "The Greatest
Show on Earth" . . . Vic Gauntlett, advertising
manager for Evergreen Theatres, has returned
to work after recovering from a stomach
disorder.
UNITED STATES COVERAGE •
Sam Davis, manager for MGM, and salesman
Harry Landstrom and Ai-ney Eichenlaub
Inquiries Answered Immediately #
Write Irv Bowron, Soles Mgr. ^ attended the regional meeting in San Francisco
FRED . . . Mike Powers, 20th-Fox eastern
B. LUDWIG, Realtor
Washington salesman, was in the office . . . Attending
5711 E Burnside * Portland 15, Oregon
the Apple Blososm festival in We-
natchee May 3, 4 were Mr. and Mrs. Anatole
Malysheff (Paramount booker), Ted Hackley
and Ronald Gibbon.
Paramount's "The Denver & Rio Grande"
opened at the Coliseum Tuesday (6) and also
played simultaneously at 47 other theatres in
Washington, two Idaho towns iSandpoint and
LewistonJ and the three Alaskan cities (Anchorage,
Juneau, and Ketchikan).
Morrie Ninuner's Y Drive-In in Spokane
will open for the season May 14 . . On the
.
Row were Junior Mercy, Yakima; Mike Barovic,
Puyallup; Max Hadfield; Eddie Snow,
Mount Vernon; Walter Graham, Shelton;
Corbin Ball, Ephrata; Lionell Spiess, Dayton;
G. O. Spencer, Tacoma; Allen Pallock, Mount
Vernon, and H. J. Taylor, Sequim.
Dr. Roger Manvell, head of the British Film
Academy since it began in 1937, spoke at several
lecture sessions at the University of
Washington recently. He said the Henrietta
is the equivalent of Hollywood's Oscar in
Great Britain and they are a big headache.
Five Henriettas are awarded yearly to the
best films and performances. "We have an
awful time getting them through customs into
other countries and then getting them back
again at the end of the year to be awarded
again," he said.
THEATREMEN GET TOGETHER—
Ray M. Hendry, left, vice-president and
general manager of Intermountain Theatres,
chats with Harry David who used
to hold that position and is now assistant
to Producer Nat Holt sr. They talked over
old times during premiere of "The Denver
& Rio Grande," which brought Harry
back to Salt Lake. Ray worked for Harry
as assistant theatre manager and theatre
manager.
Hamrick Drops Ad Dept.;
Will Coghlan Promoted ;
SEATTLE—John Hamrick Theatres' cen-1
tral advertising and publicity department has!
been dissolved in a move to streamline and.
economize on advertising efforts. In the fu-'i
ture, each theatre manager will create his;
own advertising campaigns. Willard Cogh-I
Ian, former advertising-publicity manager for!
the circuit, has been promoted to assistant'
city manager. In this new capacity, he will;
take over active management of the Orpheum'
Theatre and continue to supervise all advertising.
Bill Kelly was named new assistant man-j
ager at the Orpheum. In another theatre]
shift in the circuit, Keith Stowe becomes sec-i
ond a.ssistant manager at the Music Hall. In|
taking over the Orpheum management, Cogh-1
Ian replaces Marvin Fox, who was trans-j
ferred to Portland as Hamrick city manager
upon Virgil Faulkner's recent resignation.
Seymour Peiser Joins
Metropolitan Circuit
LOS ANGELES—Seymour Peiser has joined
|
Sherrill C. Corwin's Metropolitan Theatres asj
the circuit's publicity-advertising director.
Until about a year ago, Peiser had held a^
similar berth with Fox West Coast, fromij
which position he resigned to go into private
business in northern California.
Douglas Gets First Airer
DOUGLAS, ARIZ.—Tliis city's first drivein,
the Fort Cochise, opened here last weeki
as a Ti'i-Delta Amusement Co. operation.
Tony Bustamonte, who manages the corporation's
other theatres in Douglas, is also in
charge here.
Fulton Theatre Is Sold
FRESNO—Hardy's Theatres, Inc., has sold
the Fulton Theatre to the Fulton Theatre Co.
of San Francisco. John Parsons of San
Francisco heads the company which will take
over the theatre on May 15.
]
\ ^
4
i
64 BOXOFFICE : : May
10, 1962

n
j
committee,
I
There,
'
'
]
pancy
i Hutchinson
'
Chamber
I
honoring
I Harvey
I
'
[
Electric.
I show
'
I
I
Convention Special
Will Leave May 14
KANSAS CITY—The Kansas-Missouri Theatre
Ass'n "convention on a train" will leave
Kansas City at 8 a. m. Wednesday (14) morning
aboard a special train for Hutchinson and
Larned, Kas.
Senn Lawler, chairman of the convention
said this week that plans call for
arrival in Hutchinson a little after noon.
the passengers will attend the world
premiere of 20th-Fox's "Wait 'Til the Sun
Shines, Nellie," which was photographed in
the Kansas town last year.
Cars of the special train will be sidetracked
in Hutchinson and will be ready for occuagain
at 10 p. m. The special will leave
between 11 p. m. and midnight
and go on to Larned. where the passengers
Thursday morning (15 1. At noon the Larned
of Commerce will host a luncheon
John A. Schnack, who has been
a film exhibitor for 50 years in that community.
At the luncheon the KMTA will honor
Schnack with a scroll commemorating his
I
will attend a KMTA business session on
years in the industry. The special train will
[
leave Larned at 3 p. m., and will stop at
Newton, where passengers will dine at the
House. The train will arrive back
in Kansas City at about 11 p. m.
I
I ups on the train.
Cost of the trip is $40 per person, including
first class fare, Pullman, gratuities and set-
j
Meantime, in Larned. civic dignitaries will
stage a parade in honor of Schnack and the
'
theatres will hold special performances with
special acts. The Strand Theatre will play
"Wait 'Til the Sun Shines, Nellie," and the
Schnack's house, will play "Rodeo."
There will be special acts at the Electric, in-
1 eluding a trampolin act, a magician and a
ventriloquist.
Thursday evening the Chamber of Commerce
will act as host at a banquet for
Schnack, at which many western Kansas exhibitors
will be guests. Bob Carney, Monogram
salesman, will be headline speaker at
banquet,
the
In Larned, all of next week is being set
j
aside to honor the exhibitor. There will be
t
many civic affairs to mark his 50 years in
I
business.
Riverside Drive-In Opens
After Flood Repairs
KANSAS CITY—The Riverside Drive-In,
flooded out by the Missouri river two weeks
ago, reopened Thursday (8i night after repair
of some $20,000 flood damage.
Jack Braunagel. chief of drive-in operations
for Commonwealth Theatres, said that
25 workers and three trucks have been w^orking
for the last ten days to remove silt
from the area. Scrubbing and disinfecting of
all facilities was completed and shrubbery
was replaced.
The Riverside equipment was saved from
the flood when the drive-in was evacuated
about four days before dikes broke and let
the river inundate the area. Equipment was
re-installed early this week.
><
July 1.
Cerebral Palsy Trailer available from May 15 to
President Truman, Staff to Attend
'Team' Premiere at Reunion of 35th
SPRINGFIELD, MO.—President Harry S.
Truman and his staff and members of the
35th Division Ass'n will make up the body
of celebrities w'ho will attend the world
premiere of Warner Bros. "The Winning
Team" here during the annual 35th division
reunion early in June.
Don Walker. WB publicist, and Chamber
of Commerce and civic officials have been
working out details for the celebration at
which Ronald Reagan, star of the film; his
wife Nancy Davis and Mrs. Grover Cleveland
Alexander will appear.
The film, "The Winning Team." is the
life story of baseball hero Grover Cleveland
Alexander, one of the immortals in the
National Baseball Hall of Fame.
In connection with the 35th division convention
here the mayor of Springfield and
members of the 35th Division A.ss'n attended
a recent Warner Bros, meeting in Chicago.
They presented a citation to Warner Bros.
Bob Withers June Drive
Started at Republic
KANSAS CITY—The annual
Bob Withers
June campaign got off to a roaring start at
Republic here and bookers at
K. F. Withers
the exchange reported this
week that exhibitor cooperation
has been excellent. The
campaign—called the Withers
Self-Defen.se drive—covers
the months of May, June
and July.
For 16 years, June and Bob
Withers, Republic branch
manager, have been synonymous in the minds
of area exhibitors. In June the local Republic
branch makes an all-out drive for
added business in honor of Withers.
And each year Withers comes up with a
new gimmick to attract exhibitor attention
and to give exhibitors something to talk
about. This year the gimmick is a yellow
plastic chicken which lays an egg. Republic
salesmen take the chickens into exhibitors'
offices, place them on the de.sk and .say:
"Don't let Bob Withers lay an egg during
June."
In addition, the salesmen deliver small
leather-bound notebooks to the exhibitors as
gifts. Last year during the Withers campaign,
measuring tapes were given out as
gifts and the previous year steel rulers were
given.
Sanders Theatre Closes
INDIANAPOLIS — The Sanders Theatre
Fountain Square closed April 28, and the
building will be remodeled and lea.sed to three
.separate busine.sses, according to officials of
the Fountain Square Theatre Co. More than
a year ago, the Granada Theatre closed and
the building was remodeled into a variety
store. Now only one theatre is left on
Fountain Square.
for bringing the premiere of the film to
Springfield. They also extended an invitation
to the mayor of Chicago to attend the
premiere and the 35th division meeting.
The film will open June G in three Springfield
theatres and will be part of a two or
three-day celebration. Walker .said this week.
President Truman ha.s indicated that, barring
a world crisis, he plans to attend the
35th division reunion, an affair he rarely
misses. His cowln. Gen. Ralph Truman, a
resident of this city and a high official In
the 35th Division Ass'n. al.so is taking a big
part in arranging the celebration.
The 35th Division Ass'n is made up of men
from all over the U.S. and its territories
who .served in that division during World
Wars I and II. Up until the end of World
War II. the division was made up largely of
men from Nebraska, Kan.sas and Missouri.
Since World War II the 35th division has
been assigned to the states of Ml.s.souri and
Kansas only. However, in army .service men
from other sections of the country and Its
territories have served with the 35th division
but it retains its "local" character.
Popcorn Ass'n Holds
St. Louis Gathering
ST. LOUTS—The sales advantages of popping
corn in the theatre lobby in plain view
of the potential customers were stressed at
the quarterly meeting of the Popcorn Processors
Ass'n at Hotel Jefferson May 1, 2. William
Traubel of Embro Popcorn Co., St. Louis,
chairman of the association, presided at the
gathering.
The matter of the contemplated Popcorn
institute came up and the final decision may
be reached by the board of directors in the
next 30 days. The institute, as presently visualized,
would not confine its membership to
popcorn processors, but anyone interested in
the popcorn bu-siness. directly or indirectly,
could join.
The advantages of direct popping of corn
in the theatre lobby came out in the over-all
di.scu.ssion of markets for popcorn and methods
for their stimulation. One point stressed
by members of the as.sociation is that the
theatres and other retailers of popcorn can
and do make a better margin of profit on
popcorn than on some other items they
handle. There is a fascination in .seeing corn
popping right before your eyes that actually
creates sales, the proces-sors said.
its
The Popcorn institute is to have as one of
chief functions the increasing of the publics
demand for popcorn through advertising,
educational campaigns, etc.
The outlook for the 1952 planting of popcorn
is still very much a big question mark.
It is still, perhaps, two or three weeks too
early to attempt any final conclusions.
Reopen Route 4 Drive-In
VIRDEN, ILL.—The Route 4 Drive-In near
Thayer has been reopened for the 1952 season
bv W. E. "Bill " Swift of Virden.
:' '
BOXOFFICE
;; May 10, 1952
65

. . The
CENTRAL ILLINOIS
. . .
The Great States Orpheum in Springfield
had a busy week with two film program
changes and two stage show attractions— the
legitimate roadshow. "Mr. Roberts." with Tod
Hunter, and the "Big Show" stage attraction,
starring Fi-ankie Laine and Patti Page,
followed by the roadshow engagement of "The
Greatest Show on Earth" The Tivoli,
550-seat subsequent run downtown Springfield
house, operated by Frisina Amusement Co..
will close May 15 for the summer.
The 66 Drive-In being built by Kerasotes
Theatres is expected to be in operation by
Many Springfield exhibitors and
May 30 . . .
managers attended the Motion Picture Theatre
Owners meeting at Taylorville Tuesday
The Hillcrest Drive-In on Route 78
(6) . . .
between Canton and Fai-mington opened for
the season late in April.
Ralph Lawler's Peoria Drive-In has installed
new projection equipment and an
enlarged screen tower . Kerasotes
Lawford Theatre in Havana has built a
combined snack shop and newsstand in a
small storeroom next to the theatre with an
entrance from the theatre lobby . . . There
^

I
constructing
I
I
,
appearance
I
Ing
. chased
,
Missouri
'
pari
. . . R.
KANSAS CITY
Jameson and Sam Abend of Exhibitors
Film Delivery are shooting for a July 4
opening date of the new drive-in they are
at Lee's Summit. Jameson said
last weekend the site was being graded . . .
Another new territory drive-in will make its
this summer. Glen Jones i.s build-
an open-airer at Gravois Mills, Mo., in
I the heart of the Missouri Ozarks. Jones pur-
RCA equipment from L. J. Kimbriel of
Theatre Supply.
"Chuck" Shreve has bought out the interest
of his partner Joe Allard in the Giles Theatre
here. Young Shreve. son of equipment
dealer J. Walter Shreve, took over total operation
of the house May 1. Allard has not
announced a new connection . . . R. F. Withers,
Republic manager, left for a Chicago
sales meeting with Republic president James
R. Grainger.
Linda Baker, daughter of George Baker of
Consolidated Agencies, was pictured in this
week's Life magazine in a review of Kansas
City. Linda, who has been photographed
frequently for her horsemanship, will be 13
years old on May 27 . . . Salesman Howard
Strom is on a tour of the territory for Poppers
Supply . . . George Harttmann, owner
of the Ai-mour Theatre, North Kansas City,
was in town from his home in California.
. . . Cecil Mayberry, operator
Visitors on Filmrow included Avon Gregg,
Kelly. Waukeeney: Tom Spurgeon, Moderne,
Stanbury: Ray Brown, Park, El Dorado
Springs, who operates the Park Theatre there
for Walter Lovan . . . Ray Miner has taken
over operation of the Aladdin Theatre,
Mound City, Kas.
of the Main at Berryville. Ark., and the
Nu Basin at Eureka Springs, was a recent
visitor to Filmrow.
Mr. and Mrs. Fred Munson were in town
booking for their drive-ins at Arkansas City,
Scott City and Winfield. They also were buying
product for their new drive-in at Norton,
Kas. The Munsons plan to open that hou.se
Jack Braunagel, head of
about June 1 . . .
ROONEY IN KANSAS CITY— .^ctor
Mickey Rooney was in Kansas City recently
for interviews and personal
appearances for Columbia's "Sound Off"
at the Missouri Theatre. Shown with
the actor at the Municipal airport are
Columbia manager Tom Baldwin, right,
and Gay S. Pinnell, Columbia salesman.
BOXOFTICE :: May 10, 1952
drive-in operations for Commonwealth Theatres,
returned from a trip to Waynesvllle
and Columbia.
LouLso Ilildebrand of Columbia returned to
Universal as bookers steiwgrapher . . . Elmer
Bills of Salisbury was on Filmrow Tuesday
W. McEwen, 66, a former film .salesman,
died this week. McETwen had been a
film salesman in Omaha before coming to
Kansas city. He held the Bank night franchise
here for some time, before the states
of Missouri and Kan.sas ruled the game
illegal.
RC.\ Theatre Division
Manager Don Davis
left Sunday for Taylorville, 111., where he attended
the Motion Picture Theatre Owners
of St. Louis, Eastern Missouri and Southern
Illinois convention. Finton Jones, theatre
insurance men, also planned to attend the
meeting. Davis then returned to Kansas City
and planned to take the Larned, Kas., trip on
the KMTA "convention train" for the John A.
Schnack 50th anniversary celebration. He will
go on to the Independent Theatre Owners of
Arkansas convention May 19-21 at Little
Rock.
Charles Decker, booker at Lippert Pictures,
has joined Monogram in the same capacity.
Decker was with Monogram before
joining Lippert. He replaces Marguerite Levy
at Monogram.
Star Aids Ozark Affair
At Request of Manager
BRANSON, MO.—Paramount star Forrest
Tucker arrived in town Thursday, at the invitation
of Steve Miller, Owens Theatre manager,
to highlight five days of Ozark festivities.
One of Tucker's first duties was to crown
the Buccaneer queen, chosen by member.^ of
the Paramount talent department, from various
high school beauties. Also on Friday he
awarded prizes at the national Foxhound
trials and to the bench show winner. Some
3,000 persons were in for the awarding of
prizes. Saturday he was to be guest of honor
at a local square dance and barbecue. Sunday
he is scheduled to play in a charity golf
match for the Branson hospital. He will play
with the local winner against Don Gardner,
former Chicago pro and trick golfer.
Monday Tucker will be the guest of Jim
Owens on the Ozark Float trip. Photographing
the events for several sports magazines
will be Townsend Godsey. Official Ozark illustrator
Steve Miller, who does art work in
addition to his theatre duties, will do art
work during the Tucker visit for several national
publications. Thursday, Tucker will
be in St. Louis for Armed Forces day along
with Secretary of the Navy Dan A. Kimball.
Miller played Tucker's "Flaming Feather"
during the actor's visit.
Gates Buys Hull Theatre
HULL, ILL.—The Hull Theatre, 260-seater,
owned and operated for several years by Mr,
and Mrs. Glenn J. Geyer, recently was sold
to Mr. and Mrs. Tom Gates of Barry, 111.,
who also own the Gem Theatre at New
Canton, 111. Their son Tony is the manager.
Geyer now is employed as an operator at
the Union Electric Co.'s substation in Hull.
George Vosgovec, who makes his debut in
Paramount's "Anything Can Happen," was
once known as the Czech Charlie Chaplin.
Ass'n Dinner-Dance
Reservations Due
Kansas (it.v — lilm iii(lu>tr.vi(es thin
week were urgrd to grl rcMTvallons in
immediately fur the .Ma.v I!) .Motion Picture
.\ss'n of (ireater Kansas City dinnerdance
at Milburn (ounlry cluli.
J(M' Neger, '.JOth-Fox nianager and
ticket committee chairman, said that reservations
must lie made by .May U for
those desiring tables at the dinncr-dani-e.
He and .lim Lewis. KKO manager and
general chairman for the affair, arranged
for letters to be sent out this week
urging meml)ers of the .MI'.X and their
guests to make reservations immediately.
Cost of the dinner-danee is $5 per person.
Only First Run Pictures
At Starland Drive-In
MOUNT VERNON, ILL.- Tlie new Starland
Theatre opened the night of April 30
under the management of Frank Glenn. Only
first run pictures are shown. It has room for
700 cars.
The Starland gives Mount Vernon five
theatres—two drive-ins and three downtown
hou-ses. the Granada. Plaza and Stadium, all
operated by the Fox Midwest Theatres.
BOOK IT
WAHOO is
NOW!!!
the world's most thrilling
screen game. NoW being used
successFully by hundreds oF indoor
and outdoor theatres all over America.
Send for complete details. Be sure
and give seating or car capacity.
Hollywood Amusement Co.
831 S, Wobash Avenue, Chicago S, III.
Satisfaction — Always
MISSOURI
THEATRE SUPPLY COMPANY
L. I. KIMBRIEL. Manager
Phono BAltimore 3070
115 W. 18lh Kansas City 8. Mo.
SELL YOUR THEATRE PRIVATELY
Laroest coverage in U.S. No "Net" list-
MiQS. Hrgliest reoutation for hnow-hovi I
211(1 fair OealinQ. 30 years exgerience in-
cliulnig exliibition. Ask Belter Business Bureau,
or our customers. Know your brolter
ARTHUR LEAK Theatre Speciolists
3303 Caruth. Dallas. Texas
Teleolioiies: EM 0238- EM 7489
CONFIDENTIAL CORRESPONDENCE INVITED
Finest Hybrid POPCORN with Top Pop-Out
in 12'/j Lb. Moisturcproof PLASTIC BAGS
ACTUALLY COSTS LESS thon Canned Corn
. . . only sliglttly more than corn in 100-pound sachs!
Easier to store ant] handle. Moisture content perfect.
GOLDEN FLAKE PROCESSING COMPANY
3706 Brcailway Kansas City, Mo.
{
67

. . . Tom
. . AI
. . Edna
. . Dick
. . . Don
. . Piper
|
CHIC A GO
If twin bill comprising a motion picture and
a legitimate play seems about as unliliely
an attraction as a showman could put together,
but it has proved worlcable in two
suburbs this season. A Downers Grove Little
Theatre ^'oup enacted full-length plays along
with the regular run of films in a neighborhood
film house and turned 'em away. Now
Jaseph Emma, owner of the Deerpath Theatre
in Lake Forest, has launched a series of
one-act plays paired with motion pictures.
Otto Eitel hosted Cecil DeMille at a cocktail
party in the Bismarck hotel last week
preliminary to the opening of "The Greatest
Show on Earth" at Eitel's Palace. The De-
Mille picture is getting a big buildup via
DRIVE-INS!
DRAW CROWDS
WITH FIREWORKS!
Buy direct from the manufacturer.
PR0GRAMS-$50 and up.
Liability Insurance and
Expert Operators available.
Film Trailer is loaned with each display.
Wf/te for FREE literature.
Paramount Fireworks Co.
p. 0. Box 1272 Tulsa, Oklohoma
I
ONE COLOR • TWO COLOR
PROGRAMS
Covering ONE or TWO WEEKS!
ONE DAY SERVICE — On Request!
• Your Inquiries Solicited •
Theatrical Advertising Co.
"Serving Exhibitors for 35 Years"
2310 CASS AVE. DETROIT 1, MICH.
Phone: WO. 1-2158
.w^>OOO0OOOOOOOOOOOOOO
EVERYTHING FOR THE THEATRE
St. Louis Theatre Supply Company
Arch Hosier
3310 Olive Street, St. Louis 3, Mo.
Telephone JEIierson 7974
CHAIRS REBUILT IN
YOUR THEATRE
By Experts in Their Field
Write for Quotations
Chicago Used Chair Mart
829 So. State St. Chicago 5
TV. radio and newspapers .
. . Ted Myers
retired at U-I after 25 years as salesman
Wright & Henrich Co. look over
. . .
the Manor
Kermit Rus-
and reopened Monday (51 . . .
•sell. formerly with Paramount, has joined
the U-I sales department.
Kube Lovine is renting out his Kankakee
Drive-In for picnics to clubs and other organizations
and the idea is going over big.
Other drive-ins will follow the idea ... En
route to the west coast, Barney Balaban,
Paramount president, visited his brother
John, who was at Michael Reese hospital for
a checkup.
. . .
Frank Capra, Paramount director, and wife
stopped on his way east . . . Ditto, O. B.
Johnston, vice-president of the Disney studio
Ralph Kettering, the theatre executive,
. . . Jesse Lasky, plans to
is a granddaddy. His .son Tom became father
of a baby boy named Ralph Thomas
Kettering III. The mother is the former Shirley
who
Deane
make a film called "The Big Brass Band,"
was in Joliet to look over the grade and
high school bands there which have won
national championships recently . . . The
Monroe, operated by James Jovan, has installed
three sections of pushback seats and
is preparing to add a fourth section of Airflo
rocking chairs.
Ben Lauire, Columbia manager, returned
from a Florida vacation, while Oscar Bloom,
his sales manager, left for a Florida stay . . .
The Red Cross has raised 85.2 per cent of
its $3,750,000 goal in this area. The amu,sement
trade division directed by Hai'ry Balaban
is striving to help finish the drive this
month . Golden, formerly with city
sales department at Republic, is joining the
Milwaukee MGM exchange . . . Salesman
Harold Loeb, 53, died from a heart ailment
at Michael Reese hospital. He had been with
20th-Fox for over 30 years . . . Lou Goldberg,
president of the Colosseum of Motion Picture
Salesmen's loge here, has called a meeting at
the Allied offices May 26.
Maurice A. Alschuler, 68, owner of the
Vision Theatre property, died at Billings
hospital . . . RKO Theatres has moved its
offices from the Palace Theatre building to
the Grand Theatre on North Clark street,
following withdrawal from Palace management
. . . Dave Wallerstein, B&K general
manager, and his wife returned from a twoweek
vacation at Sun Valley, Ida. . . . B&K
is now operating its Coronet in Evanston under
an art policy. Hector Bishop is the house
manager . Frank, MGM exchange
office manager, is on her southern vacation
trip.
Rogrer Glover has been named assistant on
the managerial staff of B&K Tivoli . . .
Girard Vitu was named manager of the
Jefferson Theatre, 750 cars, at Fort Wayne
Harmeson opened the Alliance cir-
. . .
.
cuit's South Drive-In near Anderson. Ind.,
giving Alliance two ozoners in that area, the
other being the Northside The Strand
Theatre antitrust case has been assigned to
Judge Igoe's court, but no date has been set
as yet for the hearing DeLuca,
manager of the Alec Theatre, reports that the
house is installing a new RCA Synchro-
Screen.
Gregory Peck in 'Roman Holiday'
Gregory Peck will star in "Roman Holiday,"
modern romantic comedy to be produced by
William Wyler for Paramount.
ST,
LOUIS
•Phc prciiminary plans for a propo.sed urban
redevelopment housing project in the
DeSoto-Carr area include a motion picture
theatre, probably with stage facilities, in
addition to three 11-story apartment buildings,
an 18- or 20-story hotel and public
.school building. The plans have been filed
with the slum clearance and urban rehabilitation
division of the federal housing and
home finance agency. The project for Negroes
would be privately financed under the provisions
of the Missouri urban redevelopment
act.
The annual Dimig & Doane fashion revue
for summer was presented at the Lory Theatre,
Highland. 111., recently. Admission was
by tickets distributed by the department store.
The pi-ogram included a special film on shoes,
a regular feature film, the fashion revue and
dance numbers
cently included
. . . Exhibitors
Tom Gates, owner
here
of
re-
theatres
in New Canton and Hull, 111.; A. B.
"Buzz" Magarian, East St. Louis; Judge Frank
X. Reller, Wentzville; Herman Tanner, Van-j
dalia, Mrs. Regina Steinberg, Madi.son, 111.
Davis of Kansas City, representative
of RCA, dropped in May 5 and later
attended the MPTO gathering at Taylorville.
Mrs. Sarah Lefkowitch, 73 years old,
i
mother-in-law of Hemian Gorelick, co-owner 1
of Realart Pictures of St. Louis, died in Chicago
recently . . . Tommy James and Dick'
Fitzmaurice represented the St. Louis Variety
Club at the Variety International convention
in Las Vegas.
Joe and Lou Ansell plan extensive alterations
to their Empress Playhou.se, 3616 Olive,
St., in preparation for the 1952-53 season.
The lobby is to have a complete remodeling
job and numerous improvements are to be
made to the stage. The Ansells recently completed
a 16-week season at the theatre. Negotiations
are in progress with several stars,
among them; Gloria Swanson, John Garfield,
Lizabeth Scott, Jo-seph Cotten, Veronica
Lake, Mickey Rooney, Joan Blondell. Vincent
Price, Ilka Chase, Judy Holliday and Melvyn
Douglas . . . After announcing that the thea-,
tre had been closed for the season, the management
of the American Theatre booked)
"Good Night. Ladies," a farce that has played
j
the house on two previous occasions, for two
weeks opening May 19.
.
Fred M. Joseph, chairman of the St. Louis
county democratic central committee and attorney
for theatre owners of this area on
various occasions, has filed as a candidate
for representative-at-large Laurie
and Tony Curtis were due here May 7 for
personal appearances with "No Room for the
Groom." The Sheraton hotel management
[
arranged to provide Piper with a suite that •
includes a kitchen . . . Lester Bona, St. Louis
manager, and Hall Walsh, Pi-airie district
manager for Warners, headed the local contingent
to the regional sales conference in
Chicago May 1, 2.
Mrs. John Hawkins 111
KANSAS CITY—Mrs. John Hawkins, wife
of the southern Missouri salesman for A. V.
Cauger Co., entered Research hospital here
Tuesday (6) for surgery. She will be confined
about two weeks. The family home is
in
Springfield, Mo.
MU
i
68 BOXOFFICE : : May
10, 1952 h^

'
change
I
'
Edwards
I
McLendon Circuit Managers Meet at Monroeville, Ala,
I
Managers of the Fred T. McLendon circuit gathered recently at
a conference in Monroeville, Ala., with Ralph B. Mann of the Monroe
Theatre in tliat town as the host manager. The McLendon
circuit operates theatres in Alabama, Florida, Georgia, Mississippi,
North Carolina and Louisiana. The group above are shown at a
luncheon given during the conference: Mrs. H. R. Chapman and
Mr. H. R. Chapman, Cantonment, Fla.; Thomas R. Parish, Clayton,
Ala.; Howard McGill, Brundidge, Ala.; N. . Bush, East Tallassee,
Ala.; Robert Summerlin. Fairhope, Ala.; Frank Thompson. Tuskegee.
Ala.; Haywood Hanna, Milton, Fla.; Manager Mann; Fred T. .Mc-
Lendon; Ben Countryman, and A. L. Morgan, Union Springs, .Ala.;
Milton Dorriety, Georgiana, .Ala.; Bill Cox, Milton, Fla.; .'Mrs. Ralph
B. Mann; Walton B. Johnson, Union Springs; Mrs. Jeffrie Jones,
Frisco City, Ala.; Miss Sally McMillan, Bay Minette, Ala., and Ben
Tisdale, Foley, Ala. The home office of McLendon Theatres is
located in Union Springs.
Realart of Ga. Opens
Branch at Tampa
TAMPA, FLA.—John W. Mangham of Realart
Productions of Georgia. Atlanta, this
week announced that his company would open
a fuUtime distribution branch here. Mangham
said that the splendid support and increased
business enjoyed by the firm since it
opened its Tampa shipping department last
year had brought about the decision to set
up a regular exchange here.
On May 5 all booking records, exhibitor
'
cutoff records, files, etc., will be shipped here
and from that date the Realart Tampa ex-
can accept spot bookings and conj
tracts from Florida exhibitors. Watchword
j
of the new branch will be "Service Beyond
the
Contract."
J. Raymond Edwards, who has been with
Realart since its inception, will manage the
t
Tampa branch. The office will be located at
208 W. LaFayette. Phone number is 87-4811
» and post office box number is 3004.
invited all Florida exhibitors to
t
visit the new branch at their first oppor-
tunity.
Repair Mountain Home House
MOUNTAIN HOME, ARK.—An
extensive
program of improvements and redecoration
has been completed at the Baxter Theatre.
The four-year-old house is one of the most
modern in the Ozarks. Its interior was done
over and seats reconditioned. Indirect fluorescent
lighting was installed and a drink dispenser
and cigaret machine added to the
concession.
Gulf Allied to Combat
State Sales Levy Tax
Travis Arnold Starts His
Theatre Spring Cleaning
MALVERN, ARK.—Travis Arnold, manager
of the Malvern theatres, has started
spring house cleaning at all three situations.
At the Ritz, the lobby, standee, rest and cryrooms,
boxoffice and concession are being
painted and redecorated. The Joy Theatre is
being painted and its restrooms renovated.
At the Malvern Drive-In, new paint is going
on, the concession is being redecorated and
landscaping put in while playground equipment
is being set up.
The management expects to make the
ozoner one of the best in the state. New
swings, a miracle whirl, castle tower and slides
and a merry-go-round will be set up in the
playground area and comfortable chairs will
be furnished .so parents can sit nearby and
watch the show while the children play. The
Malvern remained open last winter.
Bullet Fatal to Wife
CHARLOTTE — Mrs. Margaret Armstrong
Patrick, 33, whose husband operates a drivein
here, was fatally shot in her theatre apartment
last week. W. M. Patrick jr., the husband,
said she accidentally discharged the
pistol which she kept with her while working
in the ticket booth.
NEW ORLEANS—Directors of Allied Theatre
Owners of the Gulf States, at a meeting
at the Jung hotel last week (29) resolved to
"kill the Louisiana sales tax bill, which has
been so widely proclaimed to be unjust, in
view of the fact the film industry at present
is the only one which has a commodity in
which wholesale and retail sales tax is
charged." Harold Bailey, ATO secretary, reported
Don George was placed in charge of a
committee to campaign for defeat of the sales
tax. He plans to take immediate action.
Among other business covered was the
unanimous endorsement by the members to
organize a local Variety Club. Bailey expects
to get an organization campaign under way
immediately.
Among those attending the luncheon and
meeting were Buford Strange, Mr. and Mrs.
Claude Darce. Locke Bolen, Joe Guillory, Jack
Downing, Sammie Jackson, Don George, Abe
Bcrenson. Harold Bailey, L. C. Montgomery.
Milton Guidry. Barney Woolner, Paul Brunet,
J. H. Parker, Frank DeGraauw, F. G. Prat
jr., Nick Lamantia, B. V. Sheffield, Teddy
Solomon and Mrs. Krisler.
Plan Studio in Hialeah
MIAMI—The mayor of Hialeaii. according
to the News, is preparing an announcement
concerning the use of the old Amelia Earhai't
hangar for motion picture production.
BOXOFFICE :: May 10, 1952 SE 69

.
. . The
. . The
NEW ORLEANS
Jl be Bercnson, president of Allied Theatre
Owners of the Gulf States, motored to
Colorado Springs with Mrs. Berenson to attend
the annual Allied directors meeting .
Laurel, Miss., was "spooked" at midnight this
week (91 by Preacher Crosley, who sponsored
an engagement of '"rhe Raven" in the Royal
for the benefit of his daughter's high school
The Citizens Committee Against
club . . .
Daylight Saving Time, led by Barney Woolner
of Drive-In Movies, Inc.. and backed by
all local showmen, won its campaign. Fast
time was defeated in New Orleans by a vote
of 37.088 to 9,184.
Malco is experimenting at the Crescent
Drive-In with a Thursday night money giveaway.
Sammy Wright is trying the same in
his Don, Gulfport . . . RKO closed the Liberty
April 31. This St. Charles avenue theatre
formerly was a holdover house, and recently
1913 - 1952
39 Years

RL
ROOK'S
flLdl BOOKIdG OfflCf
Experience - Industry - Integrity
p. o. box 1422
alpine 7621
atlanta, ga.
KING
kiSgsi
Make a Note
ofit!
Get in touch with Florida
Headquarters for Popcorn
end Supplies. We are Florida's
largest receivers, distributors
Jumbo 1007c Hybrid
South American Yellow Popcorn,
Coconut Oil, Peanut
Oil, Salt, Boxes, Bags, etc.
Phone
Wire
Phone 2-3444
Quality and
Service
Our Motto
Write
A. H. EDWARDS CO.
200412 Tampa St. Tampo, Fla.
BALLOONS

. , The
. . G.
. . M.
. . Betty I
I
ATLANTA
T Warren Butler, southern manager for National
Flooring Co., returned from a vacation-business
trip to Guatemala . . . E. A.
Garrity, manager of the Dixie Drive-In at
Macon, is hospitalized there. W. D. Smith,
assistant at the Stewart Drive-In. Atlanta,
is subbing at the Dixie . Dixie Lee
Drive-In at Lenoir City. Tenn., has opened,
with Mose Waller managing and Exhibitors
Service handling the boolting and buying.
R. L. McWilliams and J. G. Thlgpen of National
Theatre Supply sold A. C. Austin of
Ardmore. Tenn., complete bootli equipment
and speakers for his new drive-in. which will
open about June 1 ... J. G. Thigpen, NTS,
furnished 35mm sound equipment and a projector
for Spellman college . . . H. P. Rhodes
N0T5H0WN0N
TELEVISION!
8 -EAST SIDE KIDS
16 -ELLIOTT WESTERNS
Now Ready With
HEDY LAMARR
"STRANGE WOMAN" and
"SINS OF MADELEINE"
Astor Pictures Co. of Georgia, Inc.
163 Walton St. ATLANTA
ABC
THEATRICAL
ENTERPRISES
ATLANTA
JACKSONVILLE
Phone ALPine 7887 Phone 5-9227
P. 0. Box 1345 P.O. Box 88
BUYING
BOOKING
AGENTS
R. J. (Hap) Barnes
C. B. (Cliff) Wilson
Karl (Bud) Chalman
R. A. (Rex) Norris
SPECIAL TRAILERS
Quality & Service
Serving theatres In the South for 31 years.
1 2 cents per word
Lowest cost anywhere
Strickland Film
See us for
220 Pharr Road, N. E. Atlanta
Co
A Floor Mat for Every Purpose
Beauty, Safety, Fatigue
FOR: ENTRANCES. AISLES. CONCESSIONS
NATIONAL FLOOR PRODUCTS CO.
Southern Office—Atlanta, Ga.
. . .
was in Knoxville, Tenn.. and Columbus, Ga..
on business Curt Shreve. manager here
for the Manley popcorn company, spent a
vacation at Michigan City, Ind.
Ruben Joiner visited with his 19-yearold
son who is in the navy at Bainbridge,
Ga. . M. Smithson will reopen the Barwick
Theatre, Thomasville, this summer
Floyd Stowe of Jack-
with 16mm films , . .
•sonville. Fla.. is now handling the booking
for S. M. Blackmon's Skyview Drive-In for
Negroes at Cocoa, Fla. It has a car capacity
of 100.
. . Har-
William H. Hendrix has sold his Southern
Aire Drive-In at Lewisburg. Tenn. .
riet Duval. ABC Theatrical Enterprises, visited
her husband, Sgt. Robert Duval, at Ft.
Bragg. N. C, where he is a paratrooper .
Mr. and Mrs. Sam Maple of the Lincoln
. .
in
Bessemer, Ala., are expecting a baby in
Eugene Skinner.
August, their third child . . .
Dixie Drive-In Theatre, was back from
a fishing vacation off the keys of Jacksonville.
He says everyone was catching plenty of
fish.
. . . R. E. Solomon, owner,
C«cil Hartwell, owner of State in Bessemer,
is also managing the Ensley . . . James Cagle
of the Lyric. Pell City, moved to his farm.
Sonny Raines of
15 miles from the city . . .
the Frolic in Bessemer now is in Washington
in charge of the recreation center at the
army base there
and K. E. Moates, manager of the Joyce
Tlieatre at Headland, Ala., were in town.
Howard Schuessler, who books for the Joyce,
left for St. Marks, Fla., on a fishing trip
with friends . . Cerebral palsy theatre advertising
.
is being handled by National Screen
Service. Two shippers and two girls have
been added in the NTS office . . . Mel Brown.
Peachtree Art Theatre, reports new seats
have been installed in the whole center section
of his theatre, by American Seating Co.
Bob Moscow of the Rialto here put on a
street ballyhoo for "For Men Only." Pretty
girls from a local modeling school, dressed
in red nylon net dresses, passed out cards
showing a girl dressed in a very low-cut dress.
Under the picture was the name Tracy and a
phone number, ALpine 6485. Moscow said
Columbia's "Scandal Sheet" was the next
booking , . Charlie Karr, Martin Theatres
.
booking office, will spend his vacation in
Texas.
W. W. Edwards has closed the Avon, Art
and Norwood in Birmingham and the Fox
Standing in the lobby
in Brighton, Ala. . . .
of the Newmar In Birmingham, Jlmmie Hello,
salesman for Astor Pictures, said he noted
Manager Lane greeted four out of every
five patrons by name. Lane will entertain
his son and family from Sioux Palls, S. D.
Bob Corbett will relieve Lane while he is on
vacation.
Bill Hampton, manager of Lyric, Birmingham,
is resigning to join Independent Theatres
of Chattanooga . . . Lizabeth Scott, actress,
was in Birmingham entertaining 25,000
people at the Legion Field "Music Under the
Skies." Tommy Dix was emcee . . . Astor's
"Les Miserables" will open at the Peachtree
Art June 4.
W. M. Richardson, Astor president, gave a
fresh fish dinner at the Variety Club (2) for
theatre bookers and friends. He caught the'
fish himself. Present were Hap Barnes, Cliff
Wilson, Johnnie Harrell, A. B. Padgett, Al
Rook. Tom Jones. Roy Avey. Guy Brown,
Dan Hill, Wilby-Kincey's Fitzgerald, Don,
Hassler and Mark Barre.
'f
George Roscoc, Columbia manager, was inj
Nashville on busine.ss . . . Ethel Hartman appeared
on the local Rumpus Room TV program
which features a "bride of the day,"
and .she received many gifts. Miss Hartman
will be married in June.
Georgia Theatres News: Juanita Brown
plans to resign soon to become a mother.
F. M. Lanier, who left on a vacation, is resigning
to enter another bu.siness. A goingaway
luncheon was given for both .
. . E. E.
Whitaker attended the Variety International
convention in Las Vegas .
C. Simmons
. . F. R.
of 20th-Fox was on a vacation in Mi-ssi.ssippi
visiting his grandchildren .
who has been sick, is
Dodson,
not expected back fori
three weeks . . . Cecil Peacock the 20th-Fox
salesman is in Tennessee; Ben McChesney is
in south Georgia and Maurice Mitchell is
drumming up business throughout Alabama.i
. . . Sam
Nelson Towler of Lippert left on a vacation'
McCook, head MGM booker, is enjoying
a vacation in New Mexico ... He
will then go to California to tour the studios
. . . Gable Smith, secretary to the MGM man-'
ager, is engaged to marry Sgt. Joseph Drutowski
of Milwaukee . . . Ben Butler, salesman,
was one of the pallbearers at the Lester'
Neely sr. funeral. Harris Wynn is selling for
MGM in south Georgia and Jim Stanton is
covering Tennessee and north Georgia.
Judson Moses, MGM field press representative,
and Emory Austin, division publicist
were in Miami on a test showing May 8 at
the Olympia and Beach theatres of "The!
Girl in White" starring June Allyson;
and Gary Merrill. The picture is based oni
the life story of Dr. Emily Barringer, firstj
woman ambulance driver during the first'
world war. Dr. Barringer was technical adviser
for the picture.
Frank Jones, 65, former Monogram book-j
keeper, died recently at his home .
Chatham, secretary to A. C. Bromberg, recently
spent a weekend with her husband who
is in the service at Jacksonville . . . Jimmie
Hobbs, manager, returned from Jacksonville,'
Jim tllmer, Paramount booker, and his wife.
Pat became parents of a baby daughter ...
t
i|
Drive-In Theatres 1 1 ti 1^
FREE
of
Send for Your
CATALOG
TRAILER IDEAS
MOTION PICTURE SERVICE CO.
125 HYDE ST. SIkH FRANCISCO (2) , CALIF
r
COMPLETE THEATRE SUPPLIES
DRIVE-IN EQUIPMENT
Prompt, Courteous Service
DIXIE THEATRE SERVICE & SUPPLY CO.
1014 North Slappey Drive Albany. Ga.
Flione 3431 — Night Phone 2015
72 BOXOFFICE : : May
10, 1952

Roland Fairchlld of Realart, Jacksonville,
Fla., was here for a sales meeting . . . RKO
District Manager Dave F*rince was in Chattanooga
calling on Joy Solomon of Independent
Theatres . . . Joe Murphy of U-I is spending
every day of his vacation playing golf . . .
P. T. Murray, head of branch operations for
tJ-I, was in from New York . . . The U-I
building will be ready for occupancy about
May 9.
Bill Little of WB was vacationing at home
farming. J. F. Kirby left for New York Sunday
(4). Ralph lannuzi, manager, journeyed
to Vidalia . . . Steve Justus, Columbia salesman,
was married to Clara Ungar of Buenos
Aires. The bride will arrive in United States
in June.
O. C. Alexander of Wil-Kin Theatre Supply
SPECIAL TRAILERS
GOOD and FAST
and packed with StU-MANSHIf is what
you always get from reffobfe
CHICAGO
1327 S.
Wabash
MmmNEW YORK
630 Ninth
Avenue

. . Jack
HART BEATS
In Alabama
pLOODLIGHTS spotted on blooming Howers
of all varieties at night make of the Clanton
Drive-In a veritable fairyland. The ozoner
is surrounded by flowers which include crimson
clover, many varieties of roses, petunias,
thrift and others. Even the peach and apple
blossoms are lighted at night. There are
flowers in bloom all .season at the Clanton.
Annual spring painting was in progress
when I arrived and Joe Jackson was on the
job with the painters. Mrs. Myrtle H. Wilson
was supervising the planting of more
flowers.
Jackson took me on a tour of the airer and
said that every scrap of paper is removed
from the drive-in early each morning. Even
the roadside Ls cleaned at least twice a day
for quite a distance beyond the theatre. He
said that there never is a time that someone
on the theatre staff isn't at the drive-in to
show visitors around the grounds or to answer
questions from patrons.
Jack.son had just added another ramp to
the theatre and he has hghted signs on all
highways leading past the drive-in telling
how many miles away the ozoner is located.
The drive-in advertises on a 6:15 a. m. radio
program of hillbilly music and has time
signals each hour telling what is playing at
the Clanton. Ad boards in small communities
are kept up to date by local patrons who
receive passes for the job.
All of the promotion, coupled with selectivity
in giving patrons shows they want to
see, gives Jackson good attendance. Pubhc
relations and goodwill are maintained by special
events. Currently, Joe is chairman of the
cancer drive and has been asked to head the
Complete
line of standard
Nelson Towler of Lippert said he was well
pleased with reviews of "Outlaw Women" by
the tradepapers. When the Palms Drive-In,
Atmore, playing "Lightning Strikes Twice,"
lightning destroyed the powerhouse and
melted the switch panels. But repair crews
had it in operation for the show that night.
Martin Theatres has put into effect a cir-
accessoriesall
companies
annual Peach festival drive.
At the drive-in he examines every speaker
each morning and those which are found to
be defective are left lying beside the post until
repaired or replaced later in the day.
None are allowed to be defective when the
show opens.
Mrs. Wilson's love of flowers and Jackson's
.showmanship have made of the drive-in far
more than just a place for showing films.
The flowers and the showmanship have given
the drive-in a personality and charm that
appeals to everyone.
After a splendid dinner, we left the Clanton
and the hospitable people who operate it
for the drive home.
* * *
Ted Toddy of Toddy Pictures made a business
trip to New York. Jack Dumestre jr.,
left for the Variety convention in Las Vegas.
The THC Drive-In, Adamasville, which is being
built by George Thornton and Ray Horn,
will be equipped with RCA equipment
throughout by the Southeastern Theatre Supply
Co.
Harold George has resigned as manager of
the Scott Drive-In, Decatur. He said he
planned to locate elsewhere as a manager as
soon as he found a position.
* * *
POSTERS!
y..
EXHIBITORS POSTER
EXCHANGE, INC.
221 South Liberty St.
Phone RAymond 3563
New Orleans, La.
— Posters that sell.
Remain independent by dealing
with an independent! . . .
No contracts — satisfaction
guaranteed
We understand what service means to you.
THEATRE POSTER
EXCHANGE, INC.
184 E. Calhoun Ave.
0pp. Union Station
Phone 37-3836, Memphis 3, Tenn.
FLOWERS ENHANCE DRIVE-In—The
abundance of flowers which beautify the
Clanton Drive-In at Clanton, Ala., are
the result of much work by Mrs. Myrtle
H. Wilson, shown in the photoi^aph with
theatreman Joe Jackson. Her love of
flowers is shown by the beautifully
blooming hydrangea plant in the background
of the picture.
cuitwide insurance plan covering hospitalization
and group life insurance.
« « *
W. J. Rudd has replaced Fleming Moats
at the Ritz Theatre, DeFMniak Springs, Pla.
John Neely has moved from the Grand The-
,
atre, Carterville, Ga., to the Ritz at Panama .
City, Fla.
The Rexview Drive-In, Columbus, was host
to about 3,000 persons for Easter morning
'
services. Mr. and Mrs. Foots Moses of the '
Bell Theatre, Marietta, have a new son,
j
'
named Kerry Stephen.
JACKSONVILLE
Q
O. Ray jr., booker at Warners, is recovering
W. O. i
after a tonsillectomy . . . Williamson visited ... J. P. Kirby, H. R. Kistj
ler. Jack Kirby and R. H. Dunbar, branch ;
manager, attended the southeastern district
sales meeting in New Orleans . Rigg,
former office manager at Paramount, stopped
at the local office on a trip up from Miami.
Ed McCloskey, exhibitor from Lake Worth,
was in as well as Hugh Martin of Columbus,
Ga. . . . Carl Carter was booking on the Row
all week. Carter and his wife will attend the
opera in Atlanta the first part of May .
Paul Hargett, manager at Columbia, returned
from a trip to the west coast of Florida.
. . i
Ruby Tuoy recently returned from a vaca-
:
tion in High Point, N. C. . . . Milton Frackman
of Miami and Louie Kanaris, St. Augustine,
were here . . . Bill Cumbaa, Leesburg; L.
. . Calling at Exhibitors Service
O. West, St. Marys, Ga., and Hilliard Pla.,
and J. N. Wells of Kingsland, Ga., were on
the Row .
were Jack Barrett of Monogram, Bill Aliz,
Waycross, superintendent of theatre for L. A.
Stein, and Jack Kirby of Warners.
Charles King will book for the new 500-car
Filmland Drive-In in Lakeland, owned by Bill
Klem and Joe Florita . . . Robert Capps, MGM
office manager, took a week of his vacation
. . . Mrs. Sarah Keller, booker's secretary, is
taking a leave to join her husband in Baltimore
... Ed Matthews, MGM booker, and his
wife Dorothy resigned to move to Georgia.
I
74 BOXOFFICE
: : May 10, 1952

1 pointed.
I
i
and
j( and
!t Mrs.
; by
;
luncheon
I a
I
'
Tunstill
I
M.
,
the
'
, back
'
I
'
I
j
Mississippi
!
Mrs.
I
. . R.
M E
MPHIS
•phe Pines Theatre at Mountain Home, Ark., Roosevelt at HoUendale; L. B. Bays, Grenada,
has been purchased by R. H. Bowers from Grenada; J. C. Bonds, Von, Hernando; Max
E. C. Menard . . . R. W. Clark, owner of the Connett, Roxy, Newton; J. R. Adams, Rebel
Louisville Drive-In, Louisville, Mis.s., was in Drive-In, Oxford; C. N. Eudy, Houston, Houston,
and Lester Llgon, Victory, BurnsvUle.
Memphis booking for the new outdoor theatre
.. A group of Memphis and midsouth
exhibitors, attending the Variety International From Arkaniuus came J. K. Jame.sson, Joy,
affair at Las Vegas, were eye-witnesses to the Bald Knob; Mrs. C. A. Snow, Swifton, Swifton;
Mr. and Mrs. Henley Smith, Imperial,
atom bomb blast during that time. Ben
Bluestein, Memphis Tent 20 delegate, said, Pocahontas; Mrs. J. R. Keller and Mrs. R. S.
"We were standing right in front of Thunderbird
hotel when it went off. We were about Hughes; Roy Bolick, Kal-ser, Kaiser; Doug-
Bowden, Joiner, Joiner; K. H. Kinney. Hays,
80 miles away. We saw the flash of light and lass Pierce, Rand, Pocahontas; Mo.ses SUman,
then a little old cloud went up and got that Lux, Luxora; William Elias, Murr, Osceola,
mushroom shape. We were a little disap- and Troy Ray, Cushman, Cushman.
We had been told we would feel the
vibration and we didn't feel anything."
Henry Picliens of the Semo at Steele, Mo.,
was in town . B. Gooch, Gooch, Selmer;
In the party from Memphis and the territory
were M. H. Brandon, Memphis chief ington; Louise Mask, Luez, Bolivar, and Onie
W. F. Ruffin jr., Ruffin Amusement Co., Cov-
, barker, accompanied by Mis. Brandon: Mr. Ellis, Mason, Mason, were in town from Tennessee
points . . . Ben Y. Cammack, district
Mrs. R. L. Bostick, Mr. and Mrs. Orris
[
Collins, Paragould; Nathan Flexer, Waverly, manager for RKO in Dallas, was a visitor at
and Kemmons Wilson, Memphis exhibitor . . the company's Memphis exchange . . . The
Bluestein visited Hollywood before returning Buffalo Theatre, Linden, Tenn.. was reopened
I
to Memphis ... On Sunday, May 11, ten for weekend operation . . . Allen West, son of
I movie stars were scheduled to be in Memphis J. A. West, owner of the Hollywood, Memphis,
to promote Movietime U.S.A. and attend the is seriously ill at Methodist hospital.
Cotton Carnival. Variety Club has a party
scheduled with R. V. Reagin and Fordyce Marvin Morris, assistant manager of the
Kaiser, entertainment chairmen, handling arrangements.
MGM, together with Loew's accept a position in Houston, Manager J. H.
Warner Theatre, Memphis, has resigned to
State and Loew's Palace, is bringing the stars McCarthy announced. Henry Rogers of
to Memphis. Allied is cooperating.
Memphis has been appointed to succeed Morris
.. . Hazel Young resigned as Warner cashier
and was replaced by Kathleen Kiem . . .
A big party will be staged at Variety Club
May 24, 8 p. m. to 2 a. m. Tickets are $10 Ray Roy Belew, concession agent for Royal
each . . . T. O. Baldridge, popular pioneer American Shows and widely known in show
Memphis film salesman, is recovering from a
business, died at the age of 50 in Baptist
major spinal operation at Methodist hospital
hospital in Memphis last week. He lived in
will probably be in bed for some time . . .
Tampa, Fla.
Norman Calquhoun has been succeeded
Mrs. Richard Settoon as general ladies
chairman at Variety for the next
Council Overrules Mayor
1 six months . . . Barker Jack Katz entertained
group of managers from Arkansas, Kenj
tucky and Tennessee for Tenarken Para-
I mount at Variety Club.
The Cottonatta, all-cotton fashion show.
was held at W. C. Handy Theatre as part of
I
the Cotton Makers Jubilee, Negro version of
I
i
the Cotton Carnival . . . Lanelle Everitt, 20thf
Pox stenographer, underwent surgery at
Methodist hospital . . . Clayton TunstUl, divii
sion manager of Malco Theatres, made a busi-
f
j
ness trip to Helena . . . Mr. and Mrs. Jack
are vacationing in Oklahoma City.
Tunstill is manager of the Crosstown Theatre
in Memphis.
A. Lightman sr., president of Malco
Theatres, and Robert F. Appleyard, New
I
•
York, paired to win competitive honors in
southeastern regional bridge championships
held at Miami. Lightman is vacationing
there . . . Neil Murphy, salesman, is
at Monarch Theatre Supply Co. from a
leave of absence . . . Irving Peck, Warner
Sign Co., Chicago, was a Monarch visitor . .
J.
;
V. Frew, district manager, Atlanta, was a
visitor at Universal . . . Nelson Towler of Atlanta,
division manager, was at Lippert Pictures'
Memphis exchange on business . . .
Miss
1
Bess Thomas, general clerk at Warner
Bros., resigned and v/as replaced by Mrs.
j
Mary C. Higgs.
exhibitors on the Row included
J. C. Noble of the Temple at Leland and
On Blue Law Change
HAPEVILLE. GA.—The seesaw battle for
Sunday motion pictures in this community
turned in favor of the theatres again recently
when the city council overrode the mayor's
veto of a Sunday film measure.
By a vote of four to one, the council rejected
Mayor Frank Lea's veto of a motion
allowing the one theatre in town to operate
on Sunday. The vote came after a long discussion
in which Councilman Tom Morris,
opposed to Sunday shows, brought in the
"Biblical aspects" of the measure.
Don Charles Jones Buys
Gilbert Site in Jasper
JASPER, AUK -Don Charles Jones htt.s
purchased the Iht-alro here from J. C. Gilbert.
The new owner, who Is a .son of County
Judge Will Jone.s, said he would continue
the same policies as Gilb

MIAMI
TNirector Je Lerner, heading the crew of
"The Miami Story," being filmed here, is
using dozens of locales, including the homes
of Mai Marshall. Ed Parker, Talem Wofford,
Jorge Sanchez and Lou Wi\lters' night
club. Roy Evans' yacht. "For Evans' Sake,"
is also being used for scenes. The cast, headed
by John Loder, has been working more than
a week and has been entertained by many
localites ... A Sunday early evening special
at the Boulevard Drive-In was a square
dance jamboree with a well-known hillbilly
orchestra. Square dancing has become one
of the most popular features of the theatre's
activities.
For "Tony Draws a Horse," at the Mayfair
Art Theatre. Walter Klements had a tie-in
DRIVE-IN THEATRES
Use Tape Recorded Pre-Show &
Intermission Musical Programs-
Produced especially for DRIVE-IN use, with announcements
designed to boost concession soles
and highlight theatre policy. Intermission program
is live organ music.
Available in ony length at $2.75 per 1/2 hour of
program material. Use your own tope recorder or
buy a tope playback ot
dealer's cost from Empire.
Get complete details NOW!
Write or wire direct to
EMPIRE RECORDING CO.
3221 So. Acoma St.
Denver, Colo.
Programs ovoilable for
FREE audition.
Franchise holders wanted.
Florida's FIRST Supply House
NOW HAS TWO CONVENIENT
LOCATIONS TO SERVE YOU
UNITED THEATRE SUPPLY CORP.
no Franklin St.
Tampa, Fla.
Phone 2-3045
329 West Flagler St.
Miami, Fla.
Phone 3-S038
»;^
ACTtOMl
CONCESSION

Fellow Showmen Pay
Tribute to Rowley
John H. Rowley
DALLAS—Pilmrow personnel here paid
tribute to John H. Rowley of Rowley United
Theatres on receiving the news that he was
elected second assistant
chief barker of Variety
International at
the Las Vegas convention
last week. Don C.
Douglas, speaking for
the Rowley organization,
said, "We are
proud to have oiuyoung
executive climb
to this high position of
international importance."
Kyle Rorex, coordinator
for Texas
COMPO Showmen—"Knowing John through
his great efforts in Texas COMPO. I know he
will be as big as Texas to Variety International."
Paul Short, — division manager for National
Screen Service "I was most happy to learn
of this signal honor bestowed on our youngest
Tent 17 president."
Wallace Walthall, home office representative
for NSS and charter member of Tent 17.
joined "with the many friends and associates
of John Rowley in expressing delight and
ple&sure in the knowledge that he has been
elected to this high post. It is my firm conviction
that he will prove a credit to the
club and to himself, and wear his honors becomingly.
He is perhaps the youngest man
to be put in an exalted position in Variety
International."
F. E. Schmitz Discontinues
Business in Muenster
MUENSTER. TEX.—F. E. Schmitz, owner.
has discontinued business at the Relax Theatre.
He said he regrets closing the place and
is especially sorry to disappoint regular patrons
but circumstances do not permit him
to continue the business.
During the two years the theatre has been
in operation, he said, he has not had a
penny of return from it. It has barely held its
own in meeting current expenses but he has
made no return on his investment nor even
accumulated a small reserve to offset depreciation
of equipment, Schmitz said. All this.
he added, has been in spite of the fact that
all employes have worked for small pay in
order to help make ends meet. Under the circumstances,
Schmitz said he feels it would
be poor business to continue wearing out
equipment with no apparent chance of earnmg
a return.
He said he is ready to let someone else try
the theatre. He will sell or lease but will not
continue the operation himself.
Palacios Gets Theatre
PALACIOS, TEX.—The Hollywood Theatre
has reopened and filmgoers saw their first
show in Palacios since the old Capitol burned
April 2. J. G. Davis, manager of the house.
said the policy will be single bills on Friday
and Saturday instead of the usual double
feature because of the limited seating capacity
at the Hollywood.
COMPO Sponsors Plea to Exhibitors
To Enforce Care in
UAI.I.A.s KxhibilDis unci film exchange
persdiuul ri'icraiy bruut;ia to the attention of
Texas COMPO facts indicating that u small
percentage of exhibitors have been careless
in handling of film, which has resulted not
only in inconvenience, but unneces.sary additional
expense. As a result, a meeting was
called in the office of Jack Houlihan, manager
for Republic, attended by the managers
of other exchanges, Kyle Rorex. executive director
of Texas COMPO; Paul Short, division
manager of National Screen, and Col. H. A.
Cole. After considerable discu.ssion it wa-s
decided that the following bulletin No. XI
should be printed and ^ent to exhibitors over
the state.
HASTE AND WASTE IN FILM HANDLING
This office has been requested to seek
your cooperation in the handling of film in
your theatre. There have been complaints
from hundreds of exhibitors and all the film
exchanges that a vast amount of money is
being wasted and many theatres in the stale
are suffering a great inconvenience due to
erroneous labeling of film cans and the discarding
of numbered space—clear leaders,
and reel bands while the film is in the theatre.
This is due to carelessness on the part of
the projectionist and the persons responsible
for receiving and shipping the film in the
theatre. In order to prevent further occurrence
of this malpractice we are enclosing
two reminder cards with a request that you
post one in your projection booth and one in
your receiving and shipping department.
Please caution your employes to adhere to
the following procedure;
1. Please place correct shipping label
on film can ... do this immediately
upon receipt of the film while it is fresh
Crockett Amusement Co.
Completes Rio Drive-In
CROCKETT. TEX —The Rio Drive-In. just
south of the city limits on Highway 45. was
to be opened to the public the first week in
May. Construction was started last September
but discontinued during the winter and
its recent resumption was interrupted by intermittent
rains. The theatre is owned and
operated by the Crockett Amusement Co..
of which Mrs. Pauline Callahan is resident
partner and principal stockholder, and Olan
Dickey is the local manager.
The Rio has a 300-car capacity with the
individual speaker system. A 60-toot tile
building houses the booth, restrooms and
concession. The screen is 35x47.
New Chief Opened
LIVINGSTON. TEX—The 300-car Chief.
Livingston's first drive-in, two miles south of
town on Highway 59, was opened April 30 by
Prank Fain.
Richard Hand Back at Melody
NORTH JUDSON. IND.—Richard Hand is
again managing the Melody Drive-In at Bass
Lake.
Handling Film
on your mind . . . don't wait until late at
night after you finish with it when you
are tired and anxious to leave for home,
2. Plea.se don't discard numbered space
and clear leaders ... If It Is necessary
to detach a leader by all means place It
back in the film can . . . remember there
Is a shortage of film . . . when you throw
away these leaders you not only waste
money you put a strain on .scarce raw
stock as leaders have to be replaced. During
the last month each exchange has
reported a loss of thousands of feet of
leader film.
3. Plea.se place the correct reel title
band on each reel . . this is vitally Important
.
to the next theatre using the
film (in cases where it Is nece.s.sary for
the film transfer companies to circuit
features and shorts i. Incorrect reel bands
require an unnecessary lo.ss in manpower
in ihe film exchanges as well a-s loss in
time which affects clearance playing time
for other theatres.
4. Plea.se place the reel in the right can
. . . don't be half sure . . . double check
the reel band with the film can label . . .
Don't put a Warner reel in a Paramount
can, etc. . . . this negligence causes a great
inconvenience not only to the exchanges
involved but also to the next exhibitor
scheduled to use the film, due to the time
lost correcting the mistake.
your Texas COMPO office urgently requests
your cooperation to alleviate this matter.
Where reports of negligence in film handling
are reported the theatre will receive our correspondence
asking better cooperation. If
the practice continues, the exchanges may
find it to necessary make a charge to offset
the cost and inconvenience.
Add Four More Drive-Ins
In Oklahoma and Texas
OKLAHOMA CITY—Four new drive-ins
are going up in this part of the southwest
and one has been sold. Mrs. Opal Gray has
opened the Squaw Drive-In at El Reno. Okla..
after purchasing, remodeling and renaming it.
The new construction includes the justcompleted
ozoner which Garland Wilson
opened Monday i5i at Shattuck. Okla.. one
at Sunray. Tex., which Ben Adams of the
Palace there will unveil about May 15 and
an outdoorer being built by Amos Page of
the Rogue in Matador. Tex., which he expects
to open about June 1.
In addition to those three new outdoor
situations. L. D. Burns is building a drive-in
at Grandfield. Okla.. which he says will be
operating by June 1.
Only 'Song in My Heart'
Hits Average in Dallas
DALLAS—First run grosses were mostly below^
average last week, only "With a Song In
My Heart" hitting the 100 mark.
Average Is 100)
Coronet- Blithe Spirit ISR) 85
Moicstic Witti o Song in My Hoort (20th-Fox) . . 1 00
PolQce Mocoo (RKO) 75
Tower—When in Romo (MGM) 75
BOXOFFICE :: May 10, 1952 sw 77

. . Vaiiety
I
DRIVE-INS!
DRAW CROWDS
WITH FIREWORKS!
Buy direct from the manufacturer.
PR0GRAMS-$50 and up.
Film Trailer is
Liability Insurance and
Expert Operators available.
loaned with each display.
V^rite for FREE literature.
Poramount Fireworks Co.
p. Box 1272 Tulso, Oklahomo
BUY AND SELL
Through Classified
DALLAS
^ol. H. A. CoU', who attended the Allied
board meeting at Colorado Springs, was
back Thursday (8) . . . J. F. MacCrosky
due
of Mack Enterprises Just returned from a
business trip through the northern states,
including Minneapolis and Chicago. Mack
Entcprises moved this week from 408 South
Harwood to larger quarters on the second
floor at 308 South Harwood . Tent
17 postponed its May 5 meeting to May 12
because of the delayed return of many delegates
from Las Vegas.
Buddy Harris, Ernest L. Herber, Ernest
Rocket and Wallace Walthall were in the
Filmrow personnel who took an active part
in the recent Shrine convention and parade
starting from Young and Harwood streets.
W. J. "Dutch" Cammar, Lippert manager, is
a member of the Shrine Patrol and also on
the degree teams in Scottish Rite, working
on the seventh, 19th and 32nd degrees.
Popcorn CAN Mean Poppin' Profits!
Frank Bradley, BOXOFFICE representative,
had as his guests at a Variety Club
dinner Monday (5), the Unified Team of
Women in Armed Services, and Nell O'Connell,
as part of their heavy two-day itinerary
in Dallas. Mi.ss O'Connell coordinated theii
program as president of Town North Business
and Professional Women's club, which
spon.sored the visit with the American A.ss'p.
of University Women and Dallas Federatior
of Women's clubs. Chief Barker C. A. Dolsen
spoke to the women about the work ol
the club and particularly the Boys Rancl"
activities. He invited them to a dinner af
the ranch Saturday.
Charles Stark, son of J. W. Stark, an exhibitor
in Leavenworth. Kas., is active ir
extracurricular activity at Southern Meth-'
odist university. He is chief announcer foi
the radio station and active in Phi KappEj
Alpha. He has arranged a "Greatest Show
on Earth" party for May 9 at the fraternitj;
house and will carry the circus theme froir'
sawdust to 24-sheets across the top of th(!
house. Robert Bixler, Paramount man here
is assisting in the arrangements.
Neal Houston Joins
Tower Sales Staff
DALLAS—Neal Houston, for more than 3(
years a film salesman on Dallas Filmrow, ha;
joined the Tower Pictures organization witl"
Harold Schwarz and Walter Penn, two othei
longtime film salesmen in the southwest.
Houston left Republic to go with Tower
He had been with Republic for the last sever
years and prior to that was with 20th-Fo>
for 17 years. His first seven years in distribution
were spent with Paramount. Houston
started in show business as a boy working
with his father, who owned theatres in Sherman,
Tex.
He will cover Texas and parts of Oklahoma
for Tower.
"I will be very happy to meet my friend;
either here at 302 South Harwood or in the
territory," Houston said this week. "There
EQUIPMENT DISPLAY SALES
OARDEN WAREHOUSE, 1209 Commtro, Houston
OKLA. THEATRE SUPPLY CO., 62'> W. Grond, Oklo. Cily
SOUTHEASTERN EQUIPMENT CO., 214 S. LIbtrly, New Orleons
WAREHOUSES
HOUSTON— 120' Commcici.
(EAUMONT—S50 Moln Slrtal.
LUIIOCK—I40S Avinui *.
also are many new exhibitors I want tc,
meet."
Houston is justly proud of his two sons
both of whom are in the armed services
Neal B. jr. is in Kokura, Japan, teaching
psychology and English at the University ol'
Kokura. He has been in that post since-
September. George is in the coast guard at
Houston.
Jack Houlihan, Republic branch managerl
was high in his praise of Houston's abiUty.
,
"He is a salesman who knows the exhibitors'
problems," Houlihan said. "And he i'
in a good position to sell them the right pic-'
tures for their situations. He is honest anc
frank in his selling methods and one witf
whom any exhibitor can discuss his problem."
freely."
Your help appreciated—run the Cerebral Pais)
trailer. Available from May 1 5 to July 1.
312 S. Harwood
Phone: STerling 3511
Dallas, Texas
I^
Here is a "kid-show natural" ... 56 minutes of action packed thrills . . .
Featuring James Newell, Lightning, the dog and THUNDERCLOUD
RENFREW OF THE ROYAL MOUNTED'
A John L. Franconi Enterprise . . . C. B. (Connie) Dreher, Branch Manager
78 BOXOFFICE :
: May
10, 195:

Low operating and maintenance cost!
Installation costs only Va to V2 that of
other systems!
• Easily operated by your projectionist. No
other technicians required!
• Fully guaranteed for one year!
Contact us now, while equipment is
available. Avoid watting years tor delivery.
MODERN THEATRE EQUIPMENT CO
214 South St. Paul St., Dallas, Texas
• Installation supervision, regular inspection
and service by Altec Service Corporation,
and any necessary replacement
parts, cost-free for one year!
• Guaranteed 90-day delivery!
BOXOFFICE ;; May 10, 1952 79

. . Variety
*
• MACHINE FOLD
• ROLL, SINGLE-DUPLEX
• RESERVED SEAT
• BOOK STRIP
THEATER GIFT COUPON BOOKS
SEASON PASSES — ONE TIME COMPS.
-A:eeu*AGY-
SOUTHWEST TICKET & COUPON CO.
2110 CORINTH ST. • Harwood 7185 • DALLAS, TEX
Kendall Way to Direct
Circus of Tent 17
DALLAS—Kendall Way, Interstate Theatres,
has been appointed general chairman of
tlie Variety Club International Circus to be
sponsored by Tent 17 and held during the
State Fair of Texas October 4-19. Head-
(|uarters for the undertaking will be made in
mom 756. Adolphus hotel here.
Way has the backing of a strong committee,
including R. J. O'Donnell. International ringmaster:
C. A. Dolscn, chief barker: William
O'Donnell. Interstate circuit: Julius Schepps.
past president of Tent 17: John H. Rowley.
Rowley United Theatres: J. S. Caffo. Theatre
Enterprises: James O. Cherry. Interstate city
manager: E. L. Harris, Aleander Film Co.;
Sam Landrum. Jefferson Amusement Co.:
George Preston and Ray Beall, advertising
and publicity.
Japan Exports to U.S.
Approximately one-third of the films exported
by Japan in 1951 came to the United
States.
OKLAHOMA CITY
C'rank Aydelotte, who once managed the!
Britton theatres and the Royal at Tulsa,'
is planning a new theatre in Fort Collins,-
Colo. In business with his father-in-law,!
R. H. Doudy, also a former Oklahoman. Ayde-.
lotte revealed plans to Oklahoma City friendsi
that include a 700-seater for about $100,000.'
Construction is slated to begin immediately.:
This new theatre will make a total of slx5
situations for the town. Aydelotte and his,
father-in-law own the Trail there. Tlie new!
house is to be the Aggie, which will be builtj
where the hotel stood until it burned dowi
last December.
Received a message or two from Ona and'
Morris Loewenstein from Las Vegas, Nev.,|
there for the Variety parley, Tlie TOO presl-i
dent and his wife made yours truly's mouth!
water with the pretty pictures from the Fla-i
mingo hotel. And, they advised, "This is,
part of what you've missed" . Tent,
22's monthly board session will be held May
12. the same day as the Theatre Owners of
Oklahoma board meets. Both meetings will be,
in the Variety headquarters at the Black;
hotel.
MOSQUITOES, GNATS, FLIES, are not allowed at this theatre
DRIVE-IN
T IH E IRI T IR '
Safe, sure, cleon FOG from your own big Fogger. Cleans 'em out up to 1/2 mile from your theatre for less
than $1.00 a day. Proven an economical way to control all flying insects by Army, Navy and cities oil
over U. S. Fully protected by Guarantee and Service Policy.
"Bye Bye B. O. Blues"
NOT $1700 - NOT $1200 - BUT $950
For a Full-Size Fog Machine for Heavy Duty Work Under Worst Conditions
"PUBLIC HEALTH INSECTICIDAL FOG MACHINE"
$950.00 READY FOR OPERATION-NO EXTRAS
Extended Payment Plon Avoilable for First Time: Only 4 admissions per night, payable monthly, will
give you complete freedom from pests.
All Types of Special Equipment and Insecticides
Public Health Equip. 6c Supply
Phone BEL. 3-3421 P. 0. Box 4143, Sta. "A" 517 N. W. 19th St. San Antonio, Texas.
SELL YOUR THEATRE PRIVATELY
Largest coveraoe in U.S. No "Net" listinos.
Higl'est reputation for know-how
and fair dealing. 30 years experience including
exhibition. Ask Better Business Bureau,
or our customers. Know your broker.
ARTHUR LEAK Theatre Specialists!
3305 Caruth, Dallas. Texas
Teleuhones: EM 023S • EM 74S9
CONFIDENTIAL CORRESPONDENCE
INVITED
Westerns-Features-Serials
Tower Pictures Co.
HAROLD SCHWARZ
302 S. Harwood St. Dallas 1. Texas
Phone RA-773S
Farm AwarcJ to Be Given
By Karl Hoblitzelle
DALLAS—The Karl Hoblitzelle achieve-;
ment award for the advancement of Texas',
rural life will be presented to the Texas
scientist who in the last three years has made
the greatest contribution to agriculture in the
state at the annual open house of the Texas
Research foundation May 21 at Renner. Tex,
The agricultural award given by Hoblitzelle.,
president of Interstate Theatres, consists of
$5,000 in cash and a gold medal. The annuali
meeting of the research group last year at-i
tracted more than 2.000 farmers, businessmen'
and theatre executives. The meeting is jointly
sponsored by the supporters of the founda-1
tion. the Dallas Chamber of Commerce and
the Dallas Citizen council.
Of the award Hoblitzelle. who also Is president
of the research foundation, said;
"The purpose is to encourage significant
contributions to the advancement of our agricultm-e
and to create the widest possible
awareness among our people of the need for'
better systems of farming."
The awards, made for the first time lastl
year, were established by Hoblitzelle through]
the foundation. The foundation started in'
February 1944 as the Institue of Technology
and Plant Industry and was at first a branch
of the Southern Methodist university. It was
separately incorporated in May 1946 and has
since functioned as a nonprofit corporation
financed in its entirety by business and industry.
Korda to Make and Show
;
Cinerama Process Films
NEW YORK—Sir
Alexander Korda, chairman
of London Films, has obtained the exclusive
rights to production and exhibition
of films made with the Cinerama process in
the eastern hemisphere from Thomas-Todd
Productions, Korda will make a full-length
feature Cinerama film in color for presentation
in London in September simultaneously
with the presentation here on Broadway of,
Thomas-Todd Cinerama color films,
i
80
BOXOFFICE :
: May
10, 1952 (

,
Day
'
I
comedian
. . .
jqew films opening along the local Ruilto
included "Fanny" at the Arts Theatre.
"The Pride of St. Louis" at the Aztec and
"Todos Son Mis Hijos" at the Alameda. "This
is Korea" plu.s "The Sea Hornet" were dual
billed at the Empire, and "Red Mountain"
opened at the Majestic Highlight of the
week was the Israel Celebrates Independence
program at the Municipal auditorium on
Wednesday night i30). Pi-incipal .speakers
were Vice-President Alben W. Barkley, radio
Phil Baker and Dr. Frank King-
the columnist and radio commentator
to the two-hour show was $1.20.
Music was furnished by Melvin Winters and
his WOAI staff orchestra . Berry.
Theatre Supply Co., Dallas, was a
t
dom,
1
National
'
I Admission
. . kkJnops
. . batHot
. . Sam
SAN ANTONIO
visitor.
A. Bow, personal manager of Maria Antonieta
Pons of Mexico City, recently spent
I some time in San Antonio . . . Jewell Truex,
I
manager, Azteca Films, returned Monday (5i
from a business trip to New York . . . Eleven
local theatres are now playing Spanish language
films.
. . "The
. . . Clasa-
"Uncle Willie" of Dallas, headlined the
entertainment program at the Home showheld
in the Bexai" County Coliseum .
Greatest Show on Earth" went into its fourtli
Mr. and Mrs. Frank
week at the Texas . . .
Gillespie of the Spring Theatre, Roaring
Springs, were here booking Mexican pictures
for their house in north Texas
Mohme's chief booker. Edward G. Edwards,
says that their new release for Mother's day
is "Todos Son Mis Hijos," starring Carmen
Montejo, Blanca De Castejon and Jack Cordero.
It is a story of motherly love.
George Santikos, owner-manager of the
WIID FURV
RURTIING OUT OF TH^KlES
Moil mcrcrlcit of living
fhmgt, a Golden EoqI* ttnkvi
o baby . . . Rghn
o man on a h

j
MACK ENTERPRISES
Present
the Daring Drug Expose
of Shame, Horror and Despair
IMflW
«?n ^T'lTiiTiiiT'TiYPnnni ^r»
SMOKEI
NOT RECOMMENDED
rOP CHILDREN /
AWARDED FIRST
"Academy of
PLACE
Profits"
And Soon! Brand New!!
"STRIPTEASE -GIRL"
MACK ENTERPRISES
408 South Harwood
DALLAS, TEXAS
CLASSIFIED ADS—EASY TO USE
May 15 Opening in Sudan
For New Stevens Ozoner
SUDAN, TEX.—Work was progressing
steadily on the new drive-in seven miles east
of Sudan on the Amherst corner of Higliway
84 early this month and A. Stevens, the owner,
thought the opening could be held on the
scheduled May 1 date if not sooner.
Inclement weather retarded construction
somewhat but the framework for the screen
was completed in April and the electric wiring
was done. The building for the projection
equipment was being completed at the end of
last month and the driveways were being put
in order in May.
Air TV Show From Stage
Of Woodlawn Tavern
SAN ANTONIO—The first local television
program to be televised from a theatre stage
was aired from the Woodlawn Sunday evening
(271. It was the "Time for Teens," popular
KEYL show with Frank Bennack jr.
acting as master of ceremonies.
Theatregoers saw the on-the-spot telecast
for the first time at this independent neighborliood
house. Members of the audience also
had the opportunity to participate in the
special show. The regular feature picture was
"A Streetcar Named Desire." A second telecast
will emanate from the stage of the
Woodlawn May 25.
535,000 Improvement at State
WICHITA FALLS, TEX.—Manager Homer
Reynolds is completing a $35,000 redecoration
program at the State Theatre, 817 Indiana.
Improvements to cost $4,000 remain to be
completed. The house starts off a new first
run policy with "Bugles in the Afternoon,"
followed by "Streetcar Named Desire."
Save all copper drippings for metol drive.
TAKE INVENTORY OF YOUR PROJECTION BOOTH
REPLACE WORN & OBSOLETE ITEMS
Amplifiers
Strong Lamps
Speakers
Rectifiers
Tubes
Wenzel Projectors
Sound Heads Rectifier Tubes
Exciter Lamps—Sand Urns
Photo Electric
Cells
Popcorn Machines—Reels
Sno Cone Machines—Film Cabinets
Peanut Machines—Film Tables
Deep Frye Machines—Tickets
Hot Dog Machines—Ticket Machines
Light Fixtures
Projection Machine Parts
Film Splicers
AND MANY OTHER ITEMS
BERBER BROTHERS
"Fair Treatment and Adequate Service for 25 Years"
408 S. HARWOOD DALLAS I, TEXAS
BUFFALO COOLING
EQUIPMENT
lOfh Fl., 2nd Unit, Santa Fe BIdg. BUFFALO ENGINEERING CO., INC. Do I las, Tex.
Newspaper Criticism
Disturbs McCarey
NEW YORK—Leo McCarey, producer-director
of "My Son John," has reported
that criticism of the picture by .some New
York newspaper reviewers has disturbed himi
greatly. He said he was not trying to deny
the right to criticize a picture but that he
was hurt by personal criticism within some
of the reviews which intimated he was a
bigot and a fascist.
McCarey said he did not know what he
would do about the situation, but that he
would have to do something to protect his
reputation. He added that he might arguf
it out face to face with the reviewers. Only
about half of them were critical. Others applauded
the picture. To date, it has been
shown outside New York only in Hartford,
New Haven and San Francisco, and the reviews
in those cities were favorable, he said.1
It had been his hope, he said, that the pic-(
ture would be opened throughout the U. S.|
rather than in New York to get a cross-section
of opinion, but Paramount wanted a|
New York opening.
One review supplied the inference, accord
ing to McCarey, that the
1
picture in turn in
ferred that the only alternative to Commu-'
nism was Catholicism. There was also critl-j
cism of the character treatment of the Le-i
gionnaire father because the father was madd
to appear corny and slowwitted in contrast
to his Communist son. The charge also was!
made that the mother, played by HelenI
Hayes, was quick to condemn her son before
he had been convicted of the serious offense
of treason.
"The criticisms can't go unanswered," Mc-
Carey said. "They reflect on my integrity
and charge false motives in making the picture.
I never ran into this sort of thing before.
It's the first direct attack on me. Art
goes out the window if you can't characterize
people in films. It will be too bad if others
planning to make similar pictures are
frightened off. The theme of the picture is'
that the teachings of Communism are not'
conducive to love for the home."
McCarey did not identify the newspapersj
carrying the reviews to which he objectedi
or tlie reviewers. He said the picture cosi'
$1,800,000 but that "I am not concerned witlany
pocketbooks but only with my own reputation."
He plans to leave in May to dc
research in Europe on a picture to be mad(
there later. He said: "I will try a message
picture again."
Adci to the Hazards
Of a Theatre Cashier
FORT MYERS, FLA.—Mrs. A. J. Bruner
cashier at the Arcade Theatre, called for police
when an unexpected customer waddlec
up to her booth. Her cries fsr help brought
Manager Byron Cooper on the run and Mrs
Bruner was saved a personal encounter witt
a three-foot alligator when Cooper grabbec
a broom and jammed him against the bas(i
of the booth. !
When three policemen arrived on the soen(
they made a simultaneous grab at vital parti
and picked up the 'gator bodily. He wa'
tossed into the back of the police cai
where two of the officers held him dowi
while the third drove to the city jail. Hen
the 'gator was kept in confinement for thi
night.
80-B BOXOFFICE :
: May
10, 1952

Film Exports Valued at $503,657
Exports of Japanese motion pictures in 1951
were valued at $503,657, more than three
Umes the 1948 exports.
ASTOR
picniRES mm
Mtm nt ncKson smiJS
DALLAS 1, TEXAS
BOOK IT
WAHOO is
mvwtw-
NOW!!!
ihe world's most thrilling
screen game. Now being used
successfully by hundreds of indoor
and outdoor theatres ail over America.
Send for complete details. Be sure
and give seating or car capacity.
Hollywood Amusement Co.
831 S. Wabash Avenue, Chicago 5, III.
^^^^^^^^^^^^^^^r^r^r^r^r^r
Two Million Feet in Stock
SPEAKER CABLE
Without
Priority
2 Conductor No. 17 AWG Solid Copper Flat Parallel
Construction Rodent Resistant Non-water Absorbent
Jacket tor Direct Earth Buriol O.D. .35x.20-inch.
Packaged 2,500 ft. on Returnoble Reels or 500 ft.
Coils. Price FOB Houston, Texas: On 500 ft. Coils
560.00 per M ft. 2500 ft. Reels $40.60 per M ft.
Reel Deposits $5.00 eoch. Shipping Wt. Net 50 lbs.
per M ft.
SOUTHWESTERN THEATRE EQUIPMENT CO.
1622 Austin St., Houston, Texas, Phone CA-9906
DISTRIBUTORS FOR ELECTRIC WIRE AND CABLE
CO. OF HOUSTON, TEXAS
SPECIAL TRAILERS
GOOD and FAST
and packad with SCU-MANSHIf i$ what
you a/way< gtt from rtllable
NEW YORK
630 Ninth
MWiUil^
Avenuo
AT&T Rushes Cable
For Southwest
-I cm Eastorn Ldltion
NEW YORK—Becau.se of public Interest In
the coming national political conventions, the
American Telei)hone & Telegraph Co. i.s rushing
the extension of network television facilities
to provide .service to Miami, New
Oilfiins. Houston, Dallas, Fort Worth and
olilalioina City early in July. The network
additions were originally scneduled for tlie
last lialf of the year. Exten.sion of service
lo iulsa and San Antonio will not be feasible
by July, the company said.
NEW COAXIAL CABLE
Tlie work includes equipping an existing
coaxial cable between Jaclisonville and Miami,
completion of a new coaxial cable between
Jackson, Mi.ss., and New Orleans, equipping
d, cable between Jack.son and Dallas, equippiiiti
uic recently completed cable between Dallas
and Houston, and provision of microwave
raaio-relay facilities Irom Dallas to serve Fort
Worth and Oklahoma City.
'ine new schedule will provide one television
channel to serve the new cities in July,
i-lans aie to provide, late in 1952, two channels
to Texas pomts now having two television
stations on the air.
The networks have elaborate plans for televising
the conventions. Philco will sponsor
National Broadcasting Co. coverage and Westinghouse
that to be provided by Columbia
Broaacasting System. Westinghouse has also
arranged to sponsor telecasts over a DuMont
network consisting of WABD, New York;
WTTG, Washington; WDTV, Pittsburgh, and
WGN-TV, Chicago. The prediction has been
made that whUe the 1948 conventions reached
into 403,000 television homes, the 1952 conventions
will be seen over 17,300,000 sets
across the country. That total will rise now
that the telephone company is expediting extension
of its network facilities.
Network plans ai-e also under way for pohtical
campaign coverage prior to the conventions.
This will include a 13-week "getout-the-vote"
series.
COURSE NOT CLEAR
Just where theatre television fits into the
picture isn't clear at this time. Televisionminded
exhibitors have said that an early
decision on participation isn't called for because
the Republican convention doesn't begin
until July 7 and the Democratic convention
untU July 21. Then, too, no theatre could
carry more than flashes of convention activities
without disrupting its regular programs,
and it would be difficult to determine
in advance just when the most dramatic moments
will happen.
Television-minded exhibitors undoubtedly
will want to show their audiences dramatic
moments from the conventions, but to date
they haven't reached a decision on how to go
about this. They say there is still plenty of
time in which to make arrangements, since
the Republican convention isn't until July 7
and the Democratic convention until July 21.
Though they may run up against some snags
in negotiating the right to participate, they
are confident that both the political parties
and the program sponsors will be agreeable
because both will want to reach as many
people as possible.
Run the Cerebral Palsy campaign troiler.
May IS to July 1.
AT 12 O'CLOCK..
A LADY WITH A FUTURE!
AT 12:05...
A
WOMAN
WITH A PAST!
AT THESE ASTOR EXCHANGES:
ASTOR-302' 2 $. Horwood St.-Dallas
DIXIE FllMS-218 S. liberty St.-New
Orleans
ASTOR-408 S. 2nd St.-Memphis
pi
i
BOXOFFICE :: May 10, 1952 80-C

^
REMARKABLE
\
RESULTJSU
«uviii!IJ
kBUSH MtKUt
^^So^^---^
UWHHI
idtrt
Ua f'scut'^.
pHOHtS
y([b>l«' 9-3951
i
^952
Apr ii z'+i
Business ^^--f^o.
Kansas City ,
Cansa= -- _
\1
Every
Advertiser
Will Be
Interested
.rlV ^en yesfS no^ ,
^^ ''"^^,f |rom this aiv^r ^^_
y°^
!?fl.n
each v.-ee.c in^^^ ^^.uits ir ^^^^^ very
frr/co^st -afxe an. t.e cost from coast to^ ^n^ th ^^^ ^^
""/"^L v-e
have oeen rema ^^^ T4u-h«°'''^'''. to get
.«erednothint^/^^i„ple,^s"?^t^er s^^f^tlgate,
Vje ha-ve oiler 1 ro.u o'.r^^.^.ere ;-^=^^,,^t' to investlB
^^'^r sold theatres e;ery^^ ^^ ,ney
have
sola --; S0.1- g oeli-ov oellov
""-
^^^
readers tnt ^^ ^.^^t. comtjlete.
,
^ff teVt ve vant. ^ ^ ^^^^^^^^^
''"''^
%Ttf^-^^-^^T.
*"
, ,-f vo
:\lon ot
.ours -,-^."^"00^^;- ^^u^.ee.
^^•^ replies "°^^r,easons«;;^
^^"'u'^ht
i^^^^f times ahi '^^]^'r. ^^* '^^^ , . E^ery^
at f^^ ^^pnv hew ovmers Boy.o«i-'='' eovofllce.
,^^very^^°^^,^.
L f; j, r^
^^^^'' ,1th so many
. .v, = nV you fol^; foU^s at should ^^^^ set -e uP^ ,^ely
, ,^(,^,^5
V to tharf-c y, industry SI ^j^sing i.e-cc ^^^y
rt";u times .- ^^^ers e- -
.ble schedule .^^^^ „^e ^.ny
f othe
-
ce.
Read this letter
from on experienced
advertiser, whose
business has grown
to cover the U.S.A.
—all from BOXOFHCE
advertising.
\ Tell your story to
( the industry's big-
I gesl audience —
I BOXOFFICE readers.
,
PF/hs
S
"•""°°
ftNO
...... »'•"' *"
r»ii»"-
"^-r-^"-- • «««
Better Through
Sell
BOXOFFICE
80-D BOXOFFICE
: : May 10, ISSi

NEWSPAPERS AND THEATRES
VIEWED AS NATURAL ALLIES
Bamberger Informs NCA
How Film Ads Create
Reader Interest
MINNEAPOLIS—"In the press, the inovif
industry has comrades in a common came.
Leon J. Bamberger, .sales promotion manager
of RKO, told the combined meeting of North
Central Allied Independent Theatre Owners
and the newspaper publishers and editors of
their communities at the Nicolet hotel May
1, 2.
According to Bamberger, Raymond Mc-
Kinney, national advertising representative
of the Gannett newspapers, recently said:
"Amusement news, pai-ticularly motion pictures,
is just as important as world news.
The newspaper is the greatest ally of the
motion picture. We have common interests."
STAV-AT-HOMES A THREAT
McKinney observed that newspapers have
a community of interest with all business
but a special affinity for motion picture theaatres
because, in the final analysis, both are
selling a perishable product. He pointed out
that if people are going to adopt the habit
of staying home, it will hurt the newspapers
as well as business for the stay-at-home is
not exposed to the influences of new-spaper
advertised products, including motion pictures.
"Since the days of the town crier and,
later, of the first newspaper, the daily press
has been the best means of telling the public
what amusement is coming to town," Bamberger
said. Studies conducted by the Advertising
Research Foundation, a nonprofit organization
supported by advertisers, advertising
agents and newspapers, show that amusement
advertisements have thi-ee or four times
as high a readership in proportion to their
size as many of the other classifications of
neW'Spaper advertising, he pointed out.
ADS ARE TOP READING
"The universal appeal of the movies gets
the advertising off to a flying start. Then
the dramatic scenes from the pictures and
the romance and drama of the copy all add to
the attention-arresting quality of a good
movie advertisement. It is good for the
newspaper to publish that kind of advertising
Which interests and serves the most people.
And I believe, and I am sure you do
too, that amusement advertising has all the
qualifications for broad appeal."
Bamberger discussed newspaper rates for
motion picture advertising and mentioned the
Hartford Times, which gives motion pictures
the same rate as the general rate: the
Binghamton, N. Y., Post, which met with
local exhibitors to discuss what might be
done to stimulate movie attendance and now
gives motion pictures the retail rate, and
the afternoon Chronicle, Houston, Tex.,
where the exhibitors formed a newspaper rate
committee and were able to effect a 40 per
cent reduction in rates.
"You may remember the time, when to
review a picture was unthinkable on the part
of a newspaper," Bamberger said. "Now that
Bennie Berger Returned
To North Central Helm
MINNEAPOLIS—Bciniie Berger. a founder
and perennial president of North Central
Allied, was returned to the No. 1 office, suc-
BENNIE BEKGEK
ceeding Ted Mann, at the election winding
up the annual convention here last Friday C2)
is the accepted thing, yet there are still newspapers
that do not provide this service to their
readers. That's why we continue to have
canned reviews in pressbooks. The producers
and distributors are right with you and, because
our interests are in so many ways
closely related, one with the other, and with
the press, let's all go forward together in
the future, shoulder to shoulder."
Sidelights
MINNEAPOLIS—For the first time in the
convention history of North Central Allied,
people were turned away at an opening
luncheon, although it was held in the spacious
Nicollet hotel Minne.sota Terrace. Newspaper
editors and publishers were guests at the
luncheon.
* * «
Circuit owner Harold Field, talking to the
convention on TV, pointed out that it would
delay television's arrival in a community
wliere there is competition for station permits
and where the FCC has to hold hearings.
Field also said "that Sunday, April 27, with
high temperatures and lots of sunshine, wa.s
the worst Sunday ever experienced by his
theatres and by many of the territory's
houses.
• • •
Jack O'Brien, Tracy, Minn., exhibitor and
a director of NCA, was unable to attend the
convention because he was undergoing an
operation at the Mayo clinic at Rochester.
Martin Lebedoff. like Mann, declined to be
a candidate, and was succeeded as treasurer
by James Zein.
Retiring president Mann succeeded Lebedoff
on the board of directors. Advisory committee
members Henry J. Greene and Jack
Hcywood were added to the board with the
abolishment of that committee, except for
A. A. Kaplan, who declined to be a director.
Officers retaining their posts were: E. L.
Peaslee, Stillwater, first vice-president; R. J.
Risch, Appleton, .second vice-president; Jack
Wright, Red Wing, secretary, and S. D. Kane,
executive counsel.
Directors re-elected were Joe Milnar, Spring
Valley; Will Glaser, Faribault; George Granstrom,
St. Paul; John E. Johnson, Deer River;
Lowell Smoots, Little Falls: C. Fred Schnae.
Mike Cooper, Grand Forks, N. D.;
Litchfield:
Gordon Aamoth, Fargo: George S. Gould,
Glencoe; A. L. Anderson, Plankinton, S. D.;
Ralph Green, Al Lee and E. R. Ruben. Minneapolis;
Burt Par.sons, Springfield, Minn.: Jack
O'Brien, Ti'acy; Cal Nygaard, Brainerd, and
the officers.
He sent a note saying he was with the
gathering in spirit. He was re-elected to
the board in absentia.
* * «
Bert Parsons, St. Cloud, Minn., exhibitor,
told the meeting thai after he had paid a
visit to the Department of Justice in Washington
last February, it became easier for
him to obtain desirable pictures through
competitive bidding. He purchased one of
the three Minne.sota Amusement Co. houses
that the Paramount consent decree required
the circuit to relinquish.
Ted Mann, owner of the World here and
other theatres, revealed that he had made
such a visit also with gratifying results.
• « •
Cocktail parties were given for the convention
crowd by Reid H. Ray Films and the
Alexander Film Co. Two pictures were previewed
by 20th-Fox.
Exhibitors Win Watches
At North Central Allied
MINNEAPOLIS— Paul Snyder of Warren,
Minn., and Georce Westerman of Graceville.
Minn., won watches as attendance prizes at
the North Central Allied convention here this
week.
The prizes were given by United Film
Co., producers of .spot advertising films for
theatres. Lowell Kaplan of Minneapolis won
a toilet set; Harvey Thrope of Crosby a
table lighter set and Gordon Lee a table
BOXOFFICE May 10, 1952 NC 81
lighter.

j
Summer Hits Chicago;
'Pride' Best Newcomer
CHICAGO—"The Pride of St. Louis" wa^i
the best of the newcomei-s, such as they were,
with holdovers in a great majority of the
first runs. The first wai'm weather of the
year downed theatre grosses while outdoor
amusements did capacity. School holidays
helped matinees.
(Avoroge Is 100)
Corncgic— Dcod o» Night (U-l) 100
Chicago—The Pride o» St. Louis (20th-Fox), plus
stoge show 1 05
Eitel's Palace Singin' in the Roln (MGM), 3rd wk.. 1 10
Grond— Vivo 7opoto' (20th-Fox), 3rd wk 105
Oriental Quo Vodis iMGM), 1 1th wk 105
Roosevelt Jock ond the Beonstolk (WB); Thief of
Damascus (Col) 90
State-Lake — My Six Convicts (Col); Sound Off
(Col), 2nd wk 90
, Surf—The Mon in the White Suit (U-l), 2nd wk.. 100
United Artists—The Green Glove (UA); Mutiny
(UA) 90
Woods Five Fingers (20th-Fox, 2nd wk 105
World Ployhousc Mirocle in Miion (Burstyn), 3rd
wk 105
Ziegteld— Night Train to Trieste (Lopert); Passport
to Pimlico (Lopert), reissues 95
Percentages Wilt at 100
As Minneapolis Hits 95
MINNEAPOLIS— Even the newcomers, "My
Six Convicts" and "Belles on Their Toes,"
suffered in the unseasonably hot weather that
sent people motoring and to the parks, bathing
beaches and drive-ins. The highest percentage
in town w'as 100 and the thermometer
itself hit 95 on Sunday.
Century The Grcotest Show on Earth (Pore), 3rd
wk 100
Gopher Young Man With Ideas (MGM) 80
Lyric The African Queen (UA), 3rd wk. ...... 100
Piy—The Pride of St. Louis (20fh-Fox), 2nd wk... 90
Rodio City Belles on Their Toes (20fh-Fox) . . . . 95
RKO Orpheum My Six Convicts (Col) 100
RKO Pan—Under Age (Col); Missing Daughters
(Col), reissues 80
State Flaming Feather (Pora) 85
World Singin' in the Rain (MGM), 4th wk 100
'African Queen' Stands
Out at Omaha
OMAHA—The slight upsurge in boxoffice
receipts following the flood took a tumble
the next week, with only "The African Queen"
at the State doing much to brag about. All
the houses were moaning after a poor weekend.
The area's first balmy Sunday found
the highways loaded with trippers and yards
full of gardeners. The stage show, "Good
Night, Ladies," hit $12,000 in four days at
the Omaha.
Omaha Frankenstein (U-l); Droculo (U-l), reissues
Orpheum Five Fingers (20rh-Fox); Return of the
80
Texan (20th-Fox) 90
Paramount Something to Live For (Para) 90
RKO Brandeis Retreat, Hell! (WB) 100
State—The African Queen (UA) 110
Town—The Wicked City (UA); Good Time Girl
(UA); Man From the Block Hills (Mono) 90
BOOK IT
NOW!!!
WAHOO is the world's most thrilling
screen game. Now being used
successfully by hundreds oF indoor
and outdoor theatres all over America.
Send for complete details. Be sure
and give seating or car capacity.
Hollywood Amusement Co.
831 S. Wabash Avenue, Chicago 5, III.
Warners Turns Over Basement of
In Sheboygan, Wis., for Gl Center
SHEBOYGAN, WIS.—A lea.se has been
signed by the Rex Theatre management and
the Servicemen's center here for the use of
the theatre basement for meetings of the GIs.
Warner Bros, operates the theatre. The location
is reported ideal for the purpose. It
will be opened May 15. There is a recessed
floor for dancing and the main area of the
basement has proper facilities where card
games and billiards can be played by the men.
Other entertainment will also be held in the
large space,
A newspaper item announcing the opening
included this quotation: "The Warner brothers
are very proud of their American citizen-
.ship and always are very patriotic. In keeping
with the generosity that has been practiced
for years by these film producers, this
MILWAUKEE
n nd Then There Were Four," with Jimmy
Stewart telling the story, has been getting
rave notices particularly from suburban
West Allis. The police department there uses
the film on traffic offenders. Before going
before the judge for the expected fine or sentence,
all are forced to sit through the showing
of the picture. Having seen the film they
are then taken to court, where the judge
takes over. "Get any good out of that motion
picture?" he'll start. "Yes, your honor,"
is the usual response. "Did I say anything
about your license?" "You took it up already."
"Well," concludes the judge, "see me next
Saturday about it." For those who fail to
respond to the roll call each morning, there
is another angle to the approach, because His
Honor can be mighty rough on the smart
alecks.
Those exhibitors who wish to take advantage
of the sporting blood in their patrons,
in addition to holding down on their
expenses, can secure "Winners All" from the
Milwaukee Sentinel free of charge. The film
rates, too, as an excellent civic gesture, as
it portrays behind-the-scenes stuff on five
different derbys held last year. It can be had
merely by phoning Derby Director, Daly 8-3900.
Formerly of Milwaukee, Stanley Meyer is
now in Hollywood, making motion pictures
for television, dealing with the narcotics problem
. . . Screen star Tyrone Power is slated
to make a personal appearance at the Auditorium
here November 25 in "John Brown's
Body." Local concert manager Ray Mitchell
handled the booking.
Edward G. Robinson, well-known Hollywood
star, came to the rescue here recently
of Leo V. Gordon by putting up $8,000 bond.
Gordon who appears with Robinson in the
play, "Darkness at Noon," which was playing
at the Davidson Theatre a week ago, was
strolling down the avenue and without provocation,
according to the witnesses, began
fighting with one Richard Williams, Chicago.
Williams received a skull fracture and is in
serious condition at Columbia hospital.
Rex
gesture is further evidence that they like to
work cooperatively with communities in which
Warner Bros, have theatres."
Arrangements for the use of the theatre
basement were made with A. D. Kvool, Warner
Theatres zone manager in Milwaukee,
after consultation with the company's legal
department in New York City, and the contract
was signed by Leo Schuessler, manager
of the Rex Theatre. There is to be no charge
|
for the use of the basement by the servicemen
until, such time as it is found that Warner
Bros, may need the basement for theatre
purposes.
In 1951, from May 30 to November 15, 8,000;
servicemen are reported to have taken advantage
of the Servicemen's center in its
old quarters.
Sheldon Grengs Buys
Duluth Downtowner
DULUTH — Sheldon Grengs, independent
circuit owner, has purchased for a reported
$110,000 a long-term lease and equipment of
the downtown first run Granada Theatre in
this city, third largest in the state with a
population of 104,066.
Grengs bought the 1,000-seat house from
Sidney Blackmore, who has successfully operated
it since its construction some 22 years
ago.
Grengs' purchase comes in the face of
ever-increasing TV competition, which it is
believed will reach this city within a year.
It also came despite the fact that the buyers
of two St. Paul downtown first run theatres
have abandoned the houses and are trying
to get the courts to compel the Minnesota
Amusement Co. to take them back, rescind
the deal and return the $75,000 already paid
on account.
Locally, the theatre which Grengs purchased
is in competition with three MAC
houses. Grengs also recently built a second
drive-in in the LaCrosse, Wis., area near
here, but still outside the TV belt.
In addition to the Granada, there also
have been a number of smaller theatre deals
in the territory during the last six months.
In all instances the theatres which have
been bought were in small towns where TV
has not yet reached.
Installs New Reflectors
COLFAX, IOWA—Jim Long, manager ofj
the Star Theatre here, has installed new reflectors
on his projectors.
SPECIAL TRAILERS
GOOD and FAST
and pockad
mmi
with SUl-MANSHIP is what
you alwayM get From reliable
CHICAGO
1327 S.
Wabash
82 BOXOFFICE May 10, 19521
m

, Twin
I
MINNEAPOLIS—Ralph Green has a per-
mJt to build a new Minneapolis neighborhood
theatre, but he is not going to use it. He
I
said the project has been abandoned "in
of the developments affecting exhibi-
The permit was obtained by Green
I
only after a hard fight more than two years
' ago. Then it was held up by the freeze on
building materials luid theatre construction.
How conditions locally have changed in
I
I that time is graphically illustrated by this
i
'
I
view
I
tion."
I
I
I
and
'
, Omaha
\ OMAHA—Oscar
'
i
street
'
Weiner
I
I
pants
;
The
I
: runs
; Pilmrow.
'
1
ply
[
-Amusement
I
nounced
I
theatre
'
I
I George
1 Danico,
]
busine.ss
j
in
1 BOXOFFICE
. . Edward
. . Ted
Ralph Green Shelves
Cily Project
I
case. When Green and his associates pur-
1 chased the property as a site for the new
'
theati-e, it was the city council's policy not
1
to allow any more local showhouse construction
on the grounds the city already
was overseated and additional theatres
would lower entertainment standards.
f
t North Central Allied vigorously opposed
\
the granting of a permit to Green and its
representatives appeared at public hearings
1 held by the city council license committee
to voice objections. Green, however, enlisted
1 support from labor unions and residents of
the area where the theatre was to be built
he finally won out.
Asked if he is going to build now that the
green light has been given to such projects.
Green said the project has been permanently
shelved "because of what television is doing
to exhibition in Minneapolis." He also announced
he is gradually relinquishing all of
his theatre holdings and is engaged in other
I
lines of business.
"I've torn up the permits. If a wanted a
neighborhood or suburban theatre I could
buy almost any of the existing ones here and
at a bargain price, too."
Oscar Hanson Will Build
Row Structures
W. Hanson, former operator
of Theatre Booking Service, has purchased
property at the northeast corner of 14th
\
and Capitol avenue from William M.
for an indicated price of $65,000. Depending
on the leases he can obtain, Hanson
said he plans to build three one-story commercial
buildings.
There has been some talk one of the occumight
be the Paramount exchange.
present Paramount quarters are in the
* area which has been designated for the new
city auditorium. The property, 66 feet wide,
through to Davenport street, center of
It includes a one-story building
formerly occupied by the Weiner Tire & Sup-
Co. The purchase is subject to a $50,000
I first mortgage.
Davenport, Iowa. Drive-In
Sold to Illinois Men
DAVENPORT, IOWA—The Bel-Air Drivein
has been sold to the newly organized F&D
Corp. of Iowa. The sale was anby
Fred Danico, manager of the
which has been owned by the Bel-
Air Drive-ln Theatre Corp. The new owners
are James J. Finoglio of Oglesby, 111., and
V. Dinelli of Peru, 111. A succe.ssor to
j
who is planning to enter a different
field in Chicago, will be named. The
Bel-Air is a 700-car theatre and was opened
1947.
MINNEAPOLIS
T\"n I'ulmquist has resigned from Reid H,
Ray Films to Join the Monogram sales
staff. He wa.s with Monogram once before
. . . Republic
is cutting down its local .sales
staff, resulting in the departure of George
Murphy, its newest member . Mann,
retiring NCA president, and Harry B. French,
Minne.sota Amusement Co. president, were In
Los Angeles visiting the MGM studio as two
of the company's 100 exhibitor guests . . .
Local exchanges have been notified by the
Rib Lake, Wis., theatre that it is shuttering
because of high taxes. The hou.se seats 400
and the town of 1,000 will be without any film
entertainment in con.sequence.
Pretrial depositions were taken in the suit
brought by Montgomery, Rydeen, et al,
against the Minnesota Amusement Co. to
have their purchase of the St. Paul downtown
A Strand and Tower theatres rescinded
and the $75,000 already paid on the $150,000
purchase price refunded .
Kintop,
manager of the MAC Arion, local neighborhood
house, was transferred to the Lyric,
Duluth. No succes.sor has been appointed
yet . . . MGM exploiteer Louis Orlove was
in from Milwaukee to plug "Quo Vadis" in
the territory. He has been notified by his
company tliat world premiere of a short.
"Gymnastic Rhythms," which has to do with
the performances of a Swedish girls gymnastic
team is scheduled for the Twin cities,
one of the country's largest Scandinavian
communities.
Paramount booker George Engleking is
spending his vacation painting his home . . .
MGM is planning a big campaign here for
its Pete Smith short, "Mealtime Magic,"
which recently had its world premiere in
Eau Claire, Wis., where the Presto cookers,
which it concerns, are manufactured. A number
of the cookers will be given away to
theatre patrons. Owners of the factory are
Minneapolitans . . . S. D. Kane, North Central
Allied executive counsel, said his 11 -year-old
DON'T WAIT
dauglUcr Kathleen was badly injured when
struck by an automobile. At this writing
her condition still was critical.
Two holdup mi-n who robbed the St. Paul
Mounds, Independent neighborhood house, of
$29 last March and were spotted by police
as they ran from the showhouse pleaded
guilty to first degree robbery and were sentenced
in Ramsay county district court to
five to 40 years in prl-son . . Actor George
.
Murphy flew from here to Denver to addre.ss
an Allied States meeting there.
Transfer Larry Stewart
To MAC House in Huron
MADISON, S. D. — Larry "Pearshape"
Stewart, who had been manager of the State
Theatre for three and one-half years, was
transferred to Huron, where he will manage
the Huron, also a Minne.sota Amu.sement Co.
situation. Woodrow Praught. district manager
for the company in Sioux Falls, made the
transfer.
During Stewart's tenure, the State was reconditioned
and redecorated throughout, with
a newly arranged lobby, new front, air conditioning
added and auditorium repairs. His
move to the larger theatre was a promotion.
Reel Fellows Plan Dance
MINNEAPOLIS—The Reel Fellows club of
film sales manager and salesmen will hold
its annual dinner dance and revue at the
Hotel Nicollet May 16. The affair will be the
most elaborate in the organization's history.
Tickets are $6 per person.
Shutter Bobbins for Summer
MINNEAPOLIS—The Robbins in suburban
Robbinsdale has been closed for the summer.
Volk Bros, also operates the new $500,000.
1,200-seat Terrace in Robbinsdale.
Till Your Projector Breaks Down.
Have It Overhauled Now in Our Modern
Repair
Shop.
We Supply Loan Equipment Free of Charge.
DES MOINES THEATRE SUPPLY CO.
1121-23 High St. Des Moines, Iowa
:
: May
10, 1952
83
P

'
'
OMAHA
Zt D. Goldberg, head of Goldberg Theatres,
was in Hollywood as one of a group of
industry leaders invited by MGM to visit the
studio and view new pictiu-es . . . Big Jim
Morton. Cleveland, who spent 35 of his 68
years behind bars, was in Omaha to boost
the coming Brandeis attraction, "My Six Convicts,"
and planned to go on to Lincoln to
visit Warden H. H. Hann at the state penitentiary.
Morton's visit was timely in that
Al Johnson, 23, a few days later confessed in
a Topelta, Kas., church to an $835 banlc robbery
at Hoyt, Kas., four years ago, boosting
interest in the Brandeis billing.
Joe Jacobs. Columbia manager, announced
the exchange was back in first place in the
Around-the-World sales drive. Omaha has
been first twice before in competition with
Des Moines, New Haven, Albany and Portland.
Jacobs attended a Nebraska exhibitors
meeting in Lincoln last week . . . Jim Schlatter,
Town Theatre manager, reported two weekend
midnight shows packed 'em to the rafters . . .
Aldo Ray, at the Brandeis to plug "The
Marrying Kind," rated heavy publicity in the
press . . . Pat Halloran, 20th-Fox salesman,
spoke on the motion picture industry before
the state convention of the Nebraska Federation
of Women's clubs at the Fontenelle hotel.
When Max McCoy, 20th-Fox salesman, finally
ran down A. J. Anderson, exhibitor at
Exeter, Neb., he found the showman laying
Unoleum for free in the basement of the
Methodist church . . . Bill Laird, RKO office
manager-booker, took part of his vacation last
week . . . Max Rosenblatt, RKO manager,
his office fifth place in
Depinet drive which ends June 26.
reported
Ned
was in the
Fred Fejfar, MGM salesman who was laid
up recently with a sinus infection, is back on
the office sick list . . . Rich Wilson, MGM
salesman, finally got his boat-painting job
finished and gave his new outboard engine a
tryout at Carter lake . . Johnny Jones flew
over the flooded Missouri river area in a
friend's Stinsou plane.
Iz Sokoloff of National Screen Service reported
a hangup meeting on his return from
the Variety Club national convention at Las
Vegas. Other Nebraskans present were Myer
Stern and Eddie Shafton, Omaha tent representatives,
Mrs. Esther Green of Omaha, Ann
Schrieber, Wisner, and Georgia Rasely. O'Neill
. . . Mrs. Evelyn Cannon, MGM office manager,
says her husband Mike is doing an excellent
job of painting their house—and
himself.
Among exhibitors visiting Filmrow were
Paul Ti-amp, Oxford; Bob Krueger. Sioux
City; Don Campbell. Central City, back after
an illness; Mi-s. Alfred Haals, Red Oak; Reggie
Gannon, Schuyler; Phil Lannon, West
Point, and Frank Cook, David City.
Benefit for Red Cross
COUNCIL BLUFFS, IOWA—The Council
Bluffs Drive-In held a benefit showing for
the Pottawattamie county chapter of the Red
Cross. All proceeds from the regular Friday
night show were turned over to the Red
Cross. In addition, girls in Red Cross uniforms
were present at the theatre soliciting
contributions.
^ARilNISTPLAU,.
PUTTING ON STEAM—Joe H. Jacobs, Omaha Columbia manager, and members
of his staff posed in front of an impressive booking booth while the Omaha office had
possession of the Rube Jackter trophy for first place in Group 6 of Columbia's date
drive. On top of the booth is an electric marquee sign furnished through the courtesy
of Glenn SUpper. National Theatre Supply manager. Left to right: Paul Fine and Ed
Cohen, home office representatives, office manager John Trude, Jacobs and salesman
Marty Grassgreen. The Omaha office held the trophy for two two-week periods.
Ray Mellenberndt Sells
Theatre in Wakonda, S. D.
WAKONDA, S. D.—"Willie" Wetland of
Vermillion has purchased the Wakonda Theatre
from Ray Mellenberndt and taken possession.
The latter, who bought the situation
two years ago. improved the property to make
it as good as any in the territory and exhibited
first-run product. The Mellenberndts
expected to move to Rock Rapids about the
first of May and he will manage the Rapids
Theatre. He sponsored many community
events here.
Weiland is not a stranger to Wakonda and
has been employed as a mechanic here. He
is a World War II veteran and was recently
discharged after having been called back into
service.
Interest in Deadwood
DEADWOOD, S. D.—Although no local
person apparently is interested in rebuilding
the Deadwood Theatre, which recently was
destroyed by fire, the city council said it has
received inquiry from an outsider on whether
a permit would be granted for such a project.
Tlie council declined to give any of the
particulars.
Bob Holdridge to Build
SHENANDOAH, IOWA — Bob Holdridge
plans to open a drive-in on Highway 2 west
of Shenandoah. Holdridge said he purchased
15 acres of land on the Malloy farm for the
theatre. Construction is expected to get under
way at once.
Honor Miskell Daughter
OMAHA—Barbara Ann Miskell, 13, daughter
of Tristates District Manager William
Miskell, has been awarded a scholarship to
Duchesne school for girls.
DES MOINES
. . .
. . Mr. and Mrs. Johr
T eon Mendelsohn, Warner manager, anc
salesmen Bert Thomas, Stanley Soderberg
and Norman Holt returned from meet-i
ings in Chicago Helen Knop, Warnersj
was on a two-week vacation which she if
spending at home .
Shultz, owners of the State in State Center
are giving free admittance to one show ti
the local person whose name appears at th(;
top of their weekly theatre advertisement ir,
the State Center Enterprise.
. . Free
Most of Universal's office force
I
attendee'
the May 3 wedding of Bernice Dykstra, cashier,
and Glen Erickson at Grandviev
Lutheran church. Peggy Paschall, former
Universal stenographer, sang at the ceremony.
Bernice will return to her duties a
the exchange after a honeymoon .
Shader, Columbia home office,
was here las
week working on publicity for the picture "MJ .
Six Convicts" , . . Iz Weiner. Universal Omahij I
manager, was a guest in the local exchange.
Drive-in theatres continue to bow: Thi
Star-Vu Theatre in Panora opened May . . 2
The Corral in Storm Lake had a May 6 opening
with 4-H boys and girls handling th(
.
ticket sales. All proceeds of the evening wen'
to the 4-H clubs of Buena Vista county .
The Ti-i-States LeClaire Theatre in Molini
has closed . . Robert Flauher, new manager
.
of the Strand and drive-in theatres foiu
Central States in Mason City, has films a.*|
his avocation as well as his vocation. Botl
Mr. and Mrs. Flauher are interested in homi
films and shoot 8mm. They do their owi
editing and titling of films.
Republic was without the services of Man
ager Paul Webster recently while he re
cuperated from three-day measles . . . Joanni
Hoffman, Republic, spent last weekend ii
Omaha.
84 BOXOFFICE May 10, 195:

. Legion
',
CLEVELAND—In
I
Legion
I
any
j'
What
:
peared
I
mainder
I one
I
i
book—or
I
dramatic
i
then
I
Pen Portrait of Small-Town Exhibitor
Leon Robbe's Success Is Founded on Sincere Interest in Life in Rural Area
DETROIT—Friendly personalized operation
of 8 theatre is an essential policy in the
conduct of a small-town house, as demonstrated
by Leon Robbe, owner of the 320-seat
Elsie Theatre at Elsie, Mich.
A midstate town of about 1,400. which doubled
In population in the past decade or so,
located in Shiawassee county, Elsie is a
friendly little center with dairy and oil refinery
interests in the center of a generally
prosperous rural ai-ea. Many of the families
have lived in that vicinity for generations, so
that there is a deep sense of community kinship
as they have frequently intermarried.
However, there are other strains present to
maintain the sectional vigor. A sizable group
of Polish settlers came into the area thi-ee
generations ago, and today their descendants
support a Polish Catholic church.
Robbe came into the community four years
ago to take over the newly built theatre
when the health of the owner, C. M. Hovey,
failed. The house, of attractive modernistic
design, is a good example of small-town postwar
theatre construction, located a few doors
away from the main intersection of the town.
Since his aiTival. Robbe has built a niche
for himself in the community, with the
obvious liking and respect of the people as a
whole. For a while he operated the Family
Drive-In at St. Johns, some 15 miles away,
but disposed of this to concentrate entirely on
the operation of the Elsie.
Robbe has been a showman for years, but
this is his first real theatre venture. For
some time he operated a traveling circuit of
merchant-sponsored free shows in various
communities in central Michigan, and came
to know the people and the problems of
the exhibitor from the "oppo.sltlon" side.
Probably es.sential to hi.s background is the
fact that he comes from a farm family and
understands rural and small town people. He
knows how to meet with them, to find subjects
of common Interest in casual discussions
on the street or in the lobby.
The Elsie today is a family activity. Robbe
himself is usually on duty during .show hours,
as most small-town exhibitors try to be.
Mrs. Robbe assists in the operation of the
house, and their 11-year-old son Ronnie runs
the popcorn machine and sells his product
three nights a week.
Ronnie Robbe's activity may be considered
typical of the small-town approach. He has
a definitely useful and economically rewarding
activity—but not enough to cut too seriously
into his normal amount of free time
for play and other activities, nor to interfere
with school work. Ronnie also operates
a 1-cent candy vender in the lobby, and, in
season, has a popcorn concession at the local
ball park. Ronnie practically grew up in
show business: his father cai-ried him in one
ai-m while he was busy selling tickets and
handling show operation at the age of three
months.
Leon Robbe does his own buying and booking
of films, keeping in close touch with the
comparative merits of product—as applicable
to the needs of his own situation. He is
thoroughly aware of significant trade developments,
through close attention to the tradepapers.
He comes to the film exchange center
at Detroit once a month to handle all
his booking problems. The trip is always
made on a Thursday, which is usually one
of the off days of the week at the theatre.
so that Interference with business Is at a
minimum. Knowing the pictures that are
coming to the house, he Is able to mention
casually to patron.s the features In each
which will appeal to them Individually, something
he could only learn through knowing
his patronage per.sonally.
The house has tried stage .shows, since the
house Ls equipped with a sizable stage. The
appointments in the Elsie are generally of
high quality, and an iaspection of the hou.se
shows that standards of operation are kept
up. A small group of western artists, from
radio .stations at Saginaw or St. Louis (Mich.)
has been u.sed, and the idea .seemed to go
over very well the first time. Robbe does
not feel that repeat engagements of this type
prove too profitable.
Normally, the house operates on three
changes a week, giving patrons a wide .selection
of available films on a double bill policy.
Advance programs are widely distributed
tluough the usual available channels, and
display advertising in nearby community
papers and other appropriate local advertising
are used.
Bank night is a feature of every Tuesday
night at Elsie. This has become an institution,
so well accepted that the people
turn out for it, regardle.ss of whether there
is any sizable sum in the bank or not.
The Elsie Theatre, utilizing a fine, if small,
phy.sical plant, adequately maintained, has
combined individualized booking and a
friendly interest in his patron-s under Robbe's
tutelage into a well-established community
The area has television—but he is
institution.
not worrying unduly—the people still go to
the show.
^Cleveland Critic Blasts
Picket Threat
j
answer to the American
pronouncement that it would picket
theati-e presenting on its screen an actor
or actress on its black list for being Comi
munist or Communist sympathizers, W. Ward
^ Marsh, Plain Dealer film critic, asks:
Communist influence has ever apon
the motion picture screen—since
the days when Hollywood, as well as the reof
America, considered Russia a
f
( friend . . .
?"
I
In particular. Marsh makes a case for Larry
Parks about whom he says: "If there ever was
a guy I'd stake my political shirt on its is
Larry Parks." Commenting on the fact that
Parks'
t
"confession of error" got him nowhere
with the public, he asks, "Why doesn't somedrag
up former Ambassador Davies'
"Mission to Moscow" for his stand—and War-
I ner Bros, for making the picture from that
i
remember Samuel Goldwyn for
North Star" or MGM for "Song of Russia"?
"I hope," says Marsh, "that Eric Johnston
and the Legion can work out something less
than picketing theatres. If not.
maybe the theatres would like to picket
I those few remaining Legion posts which do
not look upon the slot machines as a violaf
of the law? I
tion
Anyway you look at it, Hol-
lywood doesn't merit this threatened disaster
from the Legion.
New Chief for Local 5. AFM
DETROIT—Eduard Werner, acting president
of the Detroit Local 5, American Federation
of Musicians, was elected president
for a two-year term. Werner formerly was
director of the Michigan Theatre orchestra.
Other new officers: George Clancy, elected
secretary for his 20th year; Jack Cooper, vicepresident,
and Howard "Hud" Green, former
assistant business agent, upped to treasurer.
Elected directors were Andrew Izzo, Art
Black, Arthur "Buddy" Fields, Russ Weaver.
Carl Austin. Jack Weick, and Bob Turner, all
for terms of two years. Jack Ferentz, former
president and now assistant to national
President James C. Petrillo, flew in Wednesday
(23> to swear in the new officers.
Reject New B'uilding Code
MANSFIELD, OHIO — Richland county
commissioners recently rejected a propo.sed
new building code prepared by the county
engineer. The vote came with only one more
public hearing on the proposed code to have
been held.
Wind Smashes Drive-In Screen
CROOKSVILLE, OHIO—A miniature
tornado
smashed the screen of the Starlite Drive-
In at Six Mile Furnace near here, operated by
Dorman Law, The heavy windstorm struck
Easter Sunday.
One-Night Stage Show
Draws 8.500 at Detroit
DETROIT—A tryout of a one-night stage
show policy drew 8,500 people to the Pox
Theatre Sunday night. The attraction was
"The Biggest Show of 1952," starring Frankie
Laine and Patti Page, with a scale running
S1.80 to $3.60, compared to the normal 95-cent
admission at this house. All seats were reserved.
The house drew a capacity of 5,100 for the
first performance, but only 3,400 for the
second show. Drop was attributed by David
M. Idzal, manager, to the late starting hour
9:30 p. m., which proved too late for Detroit's
showgoing habits on Sunday night.
Employe Is Injured in Fall
YOUNGSTOWN—Thomas Koker. 15, anemploye
at the North Side Drive-In Theatre,
suffered cuts on his face when he fell ten
feet to the ground from a platform while
changing a sign.
Altec Sound in Memorial
DETROIT— Altec is installing a new Altec-
Lansing sound reinforcing system in the new
Allen County War Memorial auditorium at
Fort Wayne, Ind., seating 8.000 people, according
to Fred C. Dickely. Altec manager.
ji BOXOFFICE :
: May
10, 1952
ME
85

. . Judd
. . The
. . Dorothe
. . Ralph
. . Henry
. . Paul
CLEVELAND
pine weather put the world on wheels over
the weekend and the exhibitors report new
all-time low grosses . . . Sam Galanty. Columbia
district manager, was in town on the
usual business of selling circuits . . Rudy
.
Norton, former Paramount salesman and in
recent years an independent theatre circuit
owner, is now down to one theatre, the
Princess in Wauseon. Effective May 1, he
sold his Ohio Theatre at Kenton to his competitor.
Carl Coffee, owner of the Kenton
Theatre . Spiegle, representative for
Classic Pictures in the Cleveland and Cincinnati
territories, is releasing "Chained for
Life," an exploitation picture st-arring the Hilton
sisters of stage fame, who will maice personal
appearances with the picture. Spiegle
also handles "Teen Age" and "Youth Aflame."
Leo Gottlieb, Lippert manager, has set first
runs on two of his pictures. "Valley of the
Eagles" opened May 9 at the Hippodrome in
Cleveland and "Navajo" opens day and date
May 28 in three Modern Theatres houses, the
Mayland. Cleveland; Vine, Willoughby, and
Berea, Berea . . . Jaclc Gertz of Jacic L. Gertz
Enterprises and Howard Reif of Modern Theatres
were in Louisville for the Kentucky
Derby . . . Jimmy Shulman, son of Jacic Shulman,
owner of the Lexington and other theatres
in and near Cleveland, left by plane for
a five-weelc automobile tour of Europe.
. . .
Two situations in this territory have been
scratched from the theatre directory. The
Stork Theatre, Cleveland, and the Forest
Theatre, Forest, have been dismantled
H. C. Lance notified exchanges that the Diana
Theatre, Rittman, will close as of May 28 . . .
Just to make things more complicated, parking
meters have been erected on Payne avenue
between East 23rd and 24th streets, right
in the heart of Filmrow . Logan,
who came here a couple of weeks ago to join
the Warner booking department, couldn't
find a place to live so she has gone back
to her home town, Detroit.
Frank Porozinslii of the New Victory and
Garfield theatres and a couple of crates of
oranges arrived simultaneously from his Florida
orange grove . Mrs. Hyman Kaplan,
whose death was reported in last week's BOX-
OFFICE, w^as not the wife of the former
owner of the Southern Theatre. The latter is
convalescing after an operation.
U.S. defense needs your copper drippings.
WANT TO IMPROVE
YOUR THEATRE BUSINESS?
THEATRE MARQUEES
DRIVE-IN THEATRE
ATTRACTION BOARDS
CUSTOM DESIGNED TO "SELL" EVERY SHOW
DISKEYADV. SERVICE
501 Eost 38th St. Marion, Indiana
DESIGNERS .. ENGINEERS .. MANUFACTURERS
of the finest in tiieotre front advertising
"for Oyer a Quarter Century"
Visitors on Filmrow last week were more
plentiful than usual. Among them were Fied
Falcone, Belvedere Drive-In, Painesville; Ed
Modi, State Theatre. Bainesville; Joe Robins
and Paul Ellis, Warren; Bernard Dobbins,
manager of Slavik's Capitol, Mount Gilead;
John Matty, Mary Jane, Amherst, and the
Ritz, Huron; EUie Staup, Capitol, Dephos;
Jack Gutilla and his father, Roxy Theatre,
DeGraf ; Frank Slavik of Middlefield, Tiltonsville
and Louisville, and Blair Russell, Millersburg.
Paul Ellis of the Robins circuit is just over
Eugene Rosenbluth.
a pneumonia spell . . .
ex-e.xhibitor, is back from a Florida winter . . .
Howard Roth, Paramount office manager, and
Mrs. Roth leave May 10 for their annual trek
to Texas to vacation with their families . . .
Word has just reached here that Sid Cooper,
until recently local United Artists manager,
now UA manager in New Haven, has a brand
new daughter named Susan Lee . . . Oliver
Theatre Supply Co. has been named theatre
distributor for Plastic Plants, Inc., manufacturers
of indoor plastic garden and lobby
flower boxes.
Jimmy Ochs, youngest son of the Herb
Ochses, has completed his marine boot training
at Parris Island and, after a short leave
at home, reports to the intelligence department
of the marine air base at Cherry Point,
N. C. . . . Lieut. Harry Welsh, son-in-law of
the Ochs family and stationed in Puerto
Rico, is on three months tour of duty in
Europe . Coburn has leased the
Shoreway Theatre from R. E. Young and has
installed a National Theatre Supply orangeade
dispenser . McCavitt, former assistant
manager at the Palace here, has been
appointed manager of the Falls Theatre, Cuyahoga
Palls, a Washington circuit house.
Joe Leavitt, projectionist and father of
Sanford Leavitt of the Washington circuit,
was operated on Friday (2) at Mount Sinai
Eddie Miller, former manager
hospital . . .
of the Hippodrome, last reported ill at Lawson
General hospital in Chamblee, Ga., has
been discharged from the hospital and rejoined
his father in St. Petersburg . . . Mary
Simmons, in private life the wife of RKO
manager Jack Bernstein, while waiting for a
summons to New York to audition for the
Metropolitan Opera, signed a contract to
sing with the Cleveland Symphony in the
fall. This will be her second appearance
Ted Barker, Loew's
with the orchestra . . .
Theatres publicity director, who went into
St. Vincent's Charity hospital for a checkup,
learned he has the chronic industry ailment
—an ulcer—and is on the usual uninteresting
diet.
When in Loew's State Theatre, ask EMvision
Manager Frank Murphy to show you the
new picture of his son Mike . . . The Al
Sunshines of Advanads and the Oscar Rubys
of Columbia retiu'ned the first of the week
from the Variety convention in Las Vegas . .
Bill Stahl celebrated his first year in Cleveland
as National Theatre Supply salesman
May 1 . . Nat Wolf, Warner Ohio zone manager,
.
has completely recovered from an eye
ailment that has bothered him since the first
of the year . Greenberger, Community
circuit official, is back at his deck following
a minor operation.
Cleveland Sub Runs
Balk on Percentage
CLEVELAND—Exhibitors in the Cleveland
exchange area are in unanimous agreement"
that theatre patrons are becoming \'
increasingly
selective; that they are giving the"
average picture the brushoff and are supporting
only the unusual productions. Specifically
they point to "David and Bathsheba,"
i
"Quo Vadis," "The Greatest Show on Earth" i
and "The Detective Story" as among the few
]
productions that have done business at the I
boxoffice within the past year. A result of
this selectivity, it is pointed out, is that the
patron, the theatre owner and the industry
as a whole depend upon pictures of outstanding
boxoffice drawing power not only for profit
but for survival.
"The African Queen," a United Artists release,
is one of the features that has proven
boxoffice power; it is a picture that the
exhibitors need to bolster los.ses on average
pictures and one that the industry needs to
maintain its public relations status.
"The African Queen" played a successful
four-week downtown first run in Cleveland.
It was then offered to all subsequent runs right
down the line, on a straight percentage basis.
This is allegedly only the second picture on
general release to be sold under this policy
The other one was "Battle-
in this territory.
ground." Most Cleveland sub-subsequent run
exhibitors, it is reliably learned, have declined
to go along with this policy although they
believe that in so doing the public is being
deprived of seeing one of the outstanding
present day pictures.
To break the deadlock, one of the leading
Cleveland theatre owners offered to accept
all of the United Artists terms provided he
was guaranteed 25 per cent profit of the
film rental paid to United Artists but the
offer was rejected.
Big Springtime Display
Has Hearts and Posies
Bill Trambukis, manager of the Regent in
Harrisburg, Pa., had a giant "springtime" display
in the lobby to herald coming attractions.
Decorated with trellises and flowers, the display
featured a heart cutout for each liooking,
with star heads in the center of each heart.
The cutouts were suspended from sprigs of
flowers to provide movement, and light
springtime music and love songs were played
over a concealed public address system.
Hold 'Singin' in Rain' Contest
COLUMBUS—Nine local Ross Cleaner
stores and Loew's Ohio Theatre staged a tune
sentence contest for the engagement of "Sinin'
in the Rain" at the theatre. Some 40
prizes were awarded. Prizes included gifts
of the Ross water-repellent process and guest
tickets to the theatre.
SPECIAL TRAILERS
GOOD and FAST
ana packed with S£LL-MANSHIP i% what
you always get from reliable
CHICAGO
1327 S.
Wabash
YORK
630 Ninth
MmmNEW
Avenue
^|
i.
86 BOXOFFICE :: May 10, 1952

THEY'RE
COMING
FROM
ALL
OVER
to the
CONVENTION
INDEPENDENT THEATRE OWNERS OF OHIO
HOTEL HOLLENDEN
CLEVELAND
MAY 20-21
CLIP and MAIL
Your Reservation
NOW
THE INDEPENDENT THEATRE OWNERS OF OHIO
HDQTS: HOTEL HOLLENDEN MAY 19, 20 and 21, 1952
Circle
ROOM ACOMMODATIONS Desired:
Single $4.50, $5, $6, $7, M
Double Bed $7, S7.50, $8, $9, $10
Twin Beds $9, $10, $11, $12, $14
Parlor, Bedroom $18, up
Parlor, 2 Bedrooms $30, up
Nome
Address ...
NOTl: If no rooms are available in your selected rate brocket, next
higher rate will prevail.
Dofe of Arrivoi.. Time..
BOXOFTICE :: May 10, 1952 87

. . Aldo
. . Ray
. . John
. . The
.100
Michigan Flesh ond Fury (U-l); The Cimarron
Kid (U-l)
. lOOt
Polms-State The Bottle at Apache Poss (U-l),
Fighting Rots of Tobruk (U-l) 95
United Artists Singin' in the Rain (MGM),
3rd wk
90
Censors in Detroit Cut
"Deadline' Proves Lifeline
To Cleveland First Runs
j
Only 75 Feet of Film
CLEVELANI>—"Deadline—U.S.A." was the!
DETROIT—Detroit censors, under the direction
of Inspector Herbert W. Case and
only picture downtown that made a show-
ing. It hit a satisfactory 125 per cent. Competition
was at a minimum because of hold-
Lieut. Howai-d Stewart, found only 75 feet of
|
objectionable film to slash out of 418,000 feet
overs at four of the other f ir.st runs. "Greatest
reviewed during April. Total .snipping was
Show" closed its run in its sixth week on
a marked drop from the record high of 7,000
a fair note. "The Lion and the Hor.se" hit!
feet taken out in March. One cut only was
average while most of the others fell below.
ordered, in a film by an independent American
company. Most eliminations have usually
Weather; fine.
Allen The Lion and the Horse (WB) 100
been in foreign films in recent months.
Hippodrome Deadline— U.S.A. (20th-Fox) 125
Footage reviewed in April included 315,000 Lower Mall Lady Possessed (Rep) 100
I
Palace Flesh ond Fury (U-l) 85
feet of English, 89,000 of Mexican and 14,000 Ohio Sailor Beware (Para), 5th wk 90!
of Arabian. The censors also made 27 personal
visits and inspections of theatre fronts 6th wk 75
State Singin' in the Rain (MGM), 2nd wk 85
;
Stillman — The Greatest Show on Earth (Para),
and ordered one objectionable front altered. Tower With a Song in My Heart (20th-Fox),
3rd d. t. wk 80
Has Two 25-Year Employes
Cincinnati Business Bad
^
AKRON—The Palace, which last week observed
its 26th birthday, has two employes CINCINNATI—Business was under that of
But "Fingers' Holds Over
who have been with the house more than 25 the previous few weeks, with only two of the
years. They are Hal Claflin, Cuyahoga Falls, downtowners reaching par. "Five Fingers"
who has served that entire period as house was moved to the Lyric for a second week,
electrician, and Bill Kappel, who came to the however. Very warm weather prevailed.
Palace as assistant stage manager six months Albee Five Fingers (20fh-Fox) 95
after the theatre opened. He is now stage Capitol The Pride of St. Louis (20th-Fox) 100
Grand Love Is Better Thon Ever (MGM); Young
manager. Claflin is 61 and Kappel is 66.
Man With Ideas (MGM) 105
Keith's Flaming Feother (Para) 85
Lyric The Narrow Morgin (RKO); The Poce That
Thrills (RKO), 4 days; King Solomon's Mines
(MGM); The Devil's Doorway (MGM) 90
Palace Scandal Sheet (Col) 90
Order Surprise Closing
For Cinema Art House
DETROIT—The surprise closing of the
Cinema, first run art house for a decade, was
ordered Monday by the Martin Cinema Corp.,
headed by Sam Baker, which had run the
back extending below
house. Neil Tailing, Cinema manager, was In
!
the dark as to the future plans, indicating the ;
possibility that the house may be remodeled,
1
or reopened in the fall. It is understood that
the lease has some time still to run.
The Cinema has suffered competition from
three suburban art houses in the past two
months.
the finest, soundest
UCP Re-Elects Earl Hudson
DETROIT—Earl J. Hudson, president of
|
United Detroit Theatres, has been re-elected
president of the United Cerebral Palsy Ass'n
of Michigan. Recognized as a national leader
|
ERNIE FORBES THEATRE SUPPLY
in this important field of charitable work,
214 West Montcalm Blvd.
Hudson has devoted much of his time in re-
J Detroit, Michigan WOodward 1-1122
j
\
|
DETROIT
Dud Sampson, MGM salesman, has bought
a new home on Lenox avenue—moving
back to his old neighborhood .
ely, Altec chief, headed lo
. .
Fort
Fi-ed Dick-
Wayne on
business Doyle and Bob Seelcy of
Altec displayed their prowess as moving engineer
when the firm went into new quarters
Ray is due here for a personal
appearance in connection with ""nie Man-ying
Kind" Sklar. pai-Lner in the
National Theatre with Saul Korman, now has
his offices in the Bankers Equitable building.
Sol Kiim is back from a quick buying trip
to New York, checking product for his art
. . Jack Broder returned
policy at the Krim .
to town en route west. His mother is still
seriously ill here . . . Construction is reported
well under way on the new M53 Drivein
at Bad Axe to be managed by Joseph
Kitchen and run by the Ashmim and Kitchen
interests . . . L. D. Rederstorf. who recently
sold the Sun at Stanton to Ru.s.sell Gates,
has bought the Red and White grocery there
from George Bisbee.
Ben Wachnansy is arranging a special celebration
for Nick George's tenth anniversary
in show business . . . Jack Saxe of Monogram
moved to his Belle River cottage.
Sydney Bowman, Ed Blgley and Don Martin
of UA journeyed to Grand Rapids to attend
the farewell dinner for Walter J. Norris
Frank J. Dow'ney, Lou Marks, Jack
. . . Rider, Bud Sampson and Charles Dietz are
going to Cincinnati for the MGM sales meet
May 12-14 ... J. Marke has closed the Civic
AUTO CITY CANDY CO.
2937 St. Aubin TEmple 1-3350 Detroit 7, Mich.
COMPLETE SUPPLIES
FOR YOUR THEATRE CANDY DEPARTMENT
CORN—SEASONING—SALT
SYRUPS—CUPS— POPCORN BOXES—GUMS
ond Complete Assortment of Candy in Special-
Priced Theotre Pocks.
at Romulus . Grande in Delray, recently
closed by Community Theatres, is reported
reopened by parties unknown.
. . . Ray
Bill Hurlbut is back from his quick west
coiust trek for a Monogram meet
Schreiber of Midwest circuit wi.shes business
would improve like the weather . . . Frank
J. Downey, MGM manager, Dillon M. Krepps,
United Artists Theatre manager, and Neil
Tailing, retired manager of the Cinema, were
representatives of the industry at the Detroit
Motion Picture council meeting on Friday.
Dick Osgood, radio commentator on
show business, talked on "The Responsibility
of the Critic to the Public."
Detroit Grosses Fall
As Top Hits Die Out
'
DETROIT—Local grosses continue very unsatisfactory.
The extended runs of the roadshows
and more recent top Easter bookings
are now approaching an end. Spring weather
also proved effective opposition.
(Avcroge Is 100)
j
Adams—Quo Vadis (MGM), 9fh wk 901'
Cincmo Mon of Aran (Classics); Edge of the
World (Clossics) 60 •
Fox With o Song in My Heart (20th-Fox);
The Bushwhackers (Rcolort), 3rd wk
Madison The Greatest Show on Earth (Para),
lOth wk
BEFORE YOU BUY • SEE THE
INTERNATIONAL Model 2000
Seats are wider, roomier— and yet seating capacity of
your auditorium remains the same. Full-coil spring-edge
cushions and generous padding assure restful, "easychair"
comfort. The long steel
seat protects cushion from scuffing. Metal rim around
back protects upholstery from hand soilage. All-steel
construction . . . hingeless seat suspension . . . rubber seat
stops— provide unexcelled stamina and extra durability
for years of dependable use. There are no nuts, bolts or
screws to damage clothing.
Come in and see for yourself why the new INTER-
NATIONAL "2000" CHAIR is
investment you could make in theatre seating-
cent years to various projects associated
with it.
88 BOXOFFICE :: May 10, 1952 Ijl

I gales
BOWLING
DETROIT—United Artists took the finalhalf
title in the Film Bowling league by two
points, to become co-champions for 1951-52
season with Republic, winners of the first
half. The final standings:
Team Won Lost Teom Won Lost
ilA ... 34 22 Monogram ... 27 29
Republic 32 24 Allied 23 33
Thcotricol .30 26 RKO 22 34
Team high three-game scores of the season
were: UA 1.971. RKO 1,891. Monogram 1,871.
Singles: UA 731, RKO 709, Allied 684.
Individual high .scores: Stanley Malinowski
596. Lou Metzger 584, Walter Goryl 577; for
singles: Jack Zide 243, Malinowski 239, Eai-1
England 232, Art Koskie 232.
Individual averages for the season:
Group 1—Walter Goryl 167. Lou Metzger
166, Stanley Malinowski 160. Eai'l England
159, Arthur Koskie 159. Jack Zide 155.
Group 2—Fred Sturgess 156, Sidney Golos
156, Bert Holmes 154, Bill Kozaren 154, Dave
Kaplan 153, Harvey Thombley 151.
Group 3—Robert Buermele 148, Eddie Loye
147, Jack Haynes 146. Stanley Baran 144,
Ralph Forman 143, Jake Sullivaii 142, Jack
Saxe 142, Arthur Thombley 138.
Group 4—Harry BaJk 138. Irving Katcher
133, Jim Beck 132, Mickey Zide 131.
Miscellaneous—Cliff Perry 144, Ernie Forbes
jr. 110, Lou Mark 107.
DETROIT—Lorenzens Flowers won an easy
first in the Nightingales Bowling league for
the season, with final team standings:
Teom Won Lost Teom Won Lost
Lorenicn 76 36 NTS 55 57
McArthur 63 49 Amuse. Supply .49 63
Not'l Corbon ..63 50 Altec 46 66
Locol 199 57 55 Forbes 40 72
Jack Lindenthal was captain of the winning
team for the second year in a row; only
last season it was the National Carbon outfit
which he headed.
The 27th year of bowling for the Nightinwas
wound up with some good scores
rolled—Roy Thompson 211-211-215 (637), Calvin
CoUard 213 i554), Jack Colwell 192-194
(5381 Carl Larsen 199 (529), Gilbert Light 202
(5281, Jack Lindenthal 192 (509), Carl
Mingione 190 (520), Joe Foresta 195, and
Eddie Waddell 209.
Special feature to close the season, following
the winning of the William Kramer
trophy by 401 pins from Cleveland Local 160
was the award of the Gutter cup to the
indefatigable secretary of the Nightingales,
Floyd H. Akins, in recognition of his achievements
during the season.
Your help opprecioted—run the Cerebral Palsy
troiler. Available trom May 15 to July 1.
BOOK IT
WAHOO is
NOW!!!
the world's most thrilling
screen gaine. Now being used
successFully by hundreds of Indoor
and outdoor theatres all over America.
Send for complete details. Be sure
and give ieating or car capacity.
Hollywood Amusement Co.
831 S. Wabash Avenue, Chicago S, III.
Allied of Mich. Protests
Hike in Postal Rates
DETROIT — Formal protest against the
.scheduled increase in postal rates on third
class matter, to be effective July 1. Is being
made by Allied Theatres of Michigan. Executive
Secretai-y Ernest T. Conlon is directing
the protest to Rep. Gerald Ford of Michigan,
pointing out that it will work a direct hardship
upon patrons of small-town and rural
theatres.
Circularization of rural mail routes in the
vicinity of a theatre, to a radius of about 25
to 50 miles, depending on local conditions, is
widespread, but with the increa.'^e to one
and one-half cent-s per piece, this would probably
become prohibitive for exhibitors. The
i-esult. Conlon said, "may deny residents of
rural routes and others from being informed
as to entertainment programs established for
their enjoyment."
Conlon proposes an amendment to the regulations
which would establish a rate of one
cent per piece up to 100 miles, pointing out
that third class matter mailed greater distances
involves extra handling costs, but that
his protest is directed to cover cases where
all the mailing matter involved Ls distributed
from one postoffice to rural routes.
Allied's board, scheduled to meet here May
14, is expected to set the annual convention
dates at that time. Opinion within the organization
is divided between setting the
state meeting before or after the national
gathering.
Talent Search Being Held
By Dayton Keith Again
DAYTON—Elimination rounds in a talent
search for radio and television are being conducted
at the Keith's Dayton again this year
with winners to receive cash prizes and radio
and TV contracts with the WLW stations.
Dayton winners will be given merchandise
prizes by the theatre.
A Dayton group has taken an option on a
two-acre site for construction of an art center,
to include a theatre and tea room. The site
is on Dorothy Lane, between Route 25 and
Springboro pike. Harry Griffith, Dayton
architect, is drawing plans for the center.
Ypsilanti Airer Opened
YPSILANTI, MICH.—Roger R»binson held
a gala opening for the Ypsi-Ann Drive-In this
season with a double feature bill and free
souvenirs.
New Offices for ALTEC
DETROIT—Altec Service is moving to
larger quarters at 719 Fox Theatre building
here. Fred C. Dlckely Is the manager.
Use Strand for Benefit Drive
AKRON—The Strand Theatre was tnken
over by the Children's haspital on two Saturdays.
May 3 and May 10, and invitations
were mailed out to all young.sters who made
donations to the hospital. "The Lion and *hc
Horse" was shown May 3, and "Mara Maru"
May 10.
More Tickets Sold in 1950
The number of tickets sold for motion pictures
in Amsterdam in 1951 was 13,357,913
compared with 13,739,469 in 1950.
Theattp Sign and Marquee Maintenance
/^^^
Our Specialty
%LlPTors tman^CjO,
— -1 f jrrirfrr''*'*'"*''^''*^""-'
TOwnicnd 8-2230
3030 West Dovidion Ave. Detroit 6, Mich.
Service ..... Rcpoirt
DETROIT POPCORN CO.
REAOY-TOEAT POPPED CORN
Corn
- Seoioning - Boxes - Bogi - Salt
POPCORN MACHINES ANO CARMEL CORN EQUIPMENT
5633 Grond River Ave. Phone TYIor -4-6912
Detroit 8, Mich. Nighti- UN 3-U68
IUOWERS for
I Every Occasion
LORENZEN'S
DETROIT'S THEATRICAL FLORIST
TOwnsend 8 6232
16457 Woodward Ave, Detroit 3, Mich.
SERVICE -QUALITY -PRICE
COLD CHIPS
Potato Ciiips Exclusively lor Ih* Thaali* Trod*.
VETERAN FOOD PRODUCTS, INC.
6439 Ml. Elliott Ave. Detroit 11. Mich.
Phono WAlnut 1-S516
ANYWHERE
UPHOLSTERING, REPAIRING
THEATRE SEATS
Prompt, Reliable Service. 15 Yeors Know-How.
SERVrCE SEATING CO.
JOHN HEIDT
1S07 W. Kirby Detroit 8, Mich.
Phone TYIer 7-801S
L

0///e Brooks, Butterfield Circuit
Employe for 28 Years, Retires
DETROIT—J.
Oliver Brooks, widely known
in the Michigan film business as OUie. retired
Friday i2> after 28 years with the Butterfield
Theatres circuit as a key executive
of Michigan's biggest chain. A charter member
of Detroit Variety Tent 5. he has established
a wide ciirle of friends.
His lengthy history in show business, going
back to the turn of the century, covers
a wide range of activities. He started at the
age of 18 as U-easurer of the International
Theatre at Niagara Falls, N. Y., moving on
to Utica in a smiliar capacity with the Majestic,
a legitimate house.
He next opened the new Jefferson Theatre
at Auburn for the famed Tliomas Mott Osborne,
penologist, and managed tJiis legitimate
theatre. Next stop was at Syracuse,
where he was company manager for a dramatic
stock company at the Weiting Opera
House. Returning to Utica. he managed the
Majestic for seven years.
He then went to Rochester, where he managed
the Ontario Beach Park for a year for
the New York Central railroad, going back
to Utica to open the Lumberg Theatre, a
vaudeville house, as manager. A year later,
he went with the Lewis J. Morton Opera
companies, associated with the Shubert interests,
as general manager in charge of
musical stock companies in several eastern
cities. He returned to Albany to open the
Albany Grand, a vaudeville house, then back
to the Morton Co. to manage companies
which he took to the West Indies, Central
and South America, and a year with the
Gentry Brothers circus advance crew.
In between he was advance man with the
first Edi.son "talking" pictures working out
of New York with the company that played
the Asbury Park. N. J., area; bought one of
the first roadshow pictures for the Ohio territory,
"The Inside of the White Slave Traffic":
took out "Les Miserables"—roadshowed at
$1.50—in Ohio and Pennsylvania for Mannie
Mandelbaum of Cleveland; was advance man
for "Neptune's Daughter" and then "Quo
Vadis" roadshows in the Pennsylvania territory.
He switched to selling film for Paramount
in Pittsburgh, then owned independently by
James Steele, and was transferred to Detroit
when Paramount bought the local exchange
about 1915 from George W. Trendle and the
late John Kunsky cKing). becoming Paramount's
first branch manager here. Brooks
switched to the 20th-Fox sales staff and took
charge of the Detroit Opera House on the
Campus when Fox leased that house for a
time. Going into the army, he was successively
in charge of Liberty Theatres at Camp
Sherman. Ohio, and Camp Custer, Mich.,
with the rank of captain, in World War I.
After discharge. Brooks worked for MGM
and United Artists, handling roadshows, and
then for Fox as a special representative for
a year. Wanting to settle in Detroit, he
moved to Universal as a salesman, and then
was sent to New York as assistant to Jules
Levy, then a-ssistant eastern sales manager.
July 5, 1924, he made his final switch, to
Butterfield Theatres, becoming head booker
in charge of legitimate road-shows, vaudeville
and motion picture bookings for over 100 theatres.
Tlu-ee years ago he gave up booking
responsibilities to become director of public
relations for the circuit. His position will be
taken over by Walter J. Norris, former city
manager at Grand Rapids.
OUie Brooks will make his home at the
summer cottage he has owned for a number
of years at Belle River, Ont., about 20 miles
from Detroit. He plans to divide his time
between there and Florida with Mrs. Brooks.
They have no children.
Freak Florida Wind Lifts
Drive-In Theatre Screen
CLEWISTON, FLA.—A freak wind which
was limited to a small area and is supposed
to be part of the storm which wrought havoc
in Arkansas and Tennessee, lifted the outdoor
screen under construction at the Sugarlan
Theatre and laid it flat on the ground. Workmen
on the job had climbed down at noon
and were eating a short distance away. When
they returned at 1 o'clock they found it lying
flat down.
The supporting posts had been lifted by the
force of the wind from the five-foot holes.
There was no evidence of force except that the
screen was horizontal on the ground instead
of perpendicular. T. E. Markette, owner, said
the loss is completely covered by insurance.
Run the Cerebral Palsy campaign trailer. Available
May 15 to July 1.
HANDY SUBSCRIPTION ORDER FORM
BOXOFFICE:
825 Van Brunt Blvd., Kansas Cify 1, Mo.
Please enter my subscription to BOXOFFICE, 52 issues per year (13 ol which conlain
The MODERN THEATRE Section).
D S3.00 FOR 1 YEAR Q SS.OO FOR 2 YEARS D S7 00 FOR 3 YEARS
D Remittance Enclosed Q Send Invoice
THEATRE

I
ibtaining
. . William
. .
ENi9lilt C Snidayt 3-14U
BOXOFFICE May 10, 1952 91

j
Special Art Policy Lifts
Neighborhoods Out of Rut
Studio, Coronet and Center in
Detroit Saved From
Probable Closings by Well-Exploited Bookings
DETROIT—A coordinated effort to present
special attractions thiat will draw a definite,
if limited, audience, backed by a well-planned
cooperative exploitation effort is currently
rescuing three Detroit neighborhood theatres
from a probably permanent shuttering. The
Studio, Center and Coronet, built within the
last two months into a genuine little circuit
of art film houses for the first time in the
history of this area, have worked up business
to the point where total grosses, as well
as the film rental tm-ned over to the distributors,
will stand comparison with major first
run houses.
ABOUT THREE DOZEN DARK
Detroit, with boxoffice business at new lows
in a town periodically accustomed to depression,
has about three dozen closed houses,
mostly the small-to-medium sized neighborhood
theatres. A similar fate has been overtaking
the marginal houses for yeai's, since
the early postwar boom dropped off in 1947.
But a developing experiment showed there
was another possibility.
The 800-seat Colony on the far east side
w'as closed about two years ago by the former
owner, and some time later was taken
over by Albert Dezel and William Flemion,
given some extensive facelifting, and reopened
as the Coronet with an art-film policy at 80
cents admission.
In May 1951, the northwest section Dox
Theatre was closed by the owner, and, like
the Coronet earlier, this 400-seater seemed
doomed. Edward L. Shulman, together with
Dezel and Flemion, took it over, spending
about $10,000 on remodeling, including reseating,
and reopened it as the Studio under
a similar policy. Some day-and-date bookings
were tried with the two houses on an
experimental basis from time to time, enough
to show the merit in the idea, but it was not
made a steady policy yet.
SPARKPLUGS IDEA
Dezel, an experienced distributor himself,
acted as the sparkplug of the idea, and convinced
a shrewd veteran exhibitor, Alex
Schreiber, head of Associated Theatres, to
put the 800-seat Center into the new art circuit.
A few months before, Schreiber had
dismantled the Norwood, located right across
the street w-hen the Center was not prospering
under a standard picture policy, despite
its favorable situation on the main street in
the midtown business and shopping area of
the city, with excellent transportation from
all directions, and only three miles from the
downtown district. Schreiber, flying in from
California to handle local business interests
about two months ago, frankly told the
writer that he was trying the art film policy
as "a last resort" before being forced to close
the house.
The cooperative experiment started February
14 on a modest scale with "Kon-Tiki"
which played two weeks on a third run basis
after a first run at the Cinema and a second
run at thiee scattered neighborhood houses.
One of the second runs was the Punch and
Judy, which chai'ged its usual 70-cent admission,
while the Coronet, only two miles
away, brought the film back for a subsequent
run a month later at the 80-cent figure, compared
to the normal 60-cent charge for third
run houses in this city. The successful outcome
of this engagement presented some
solid evidence that price is not the determining
factor in a theatre engagement here.
"Caesar and Cleopatra," booked in as a
reissue, was the next to play the circuit, and
results convinced the organizers that the
policy was successful enough to make a bid
for first run product.
"La Ronde" was next, and it completed a
three-week run. Handicapped by not too
favorable reviews and publicity treatment,
this film turned in a combined gross of $14,-
000 for the run, and netted the distributors
a film rental of $5,500, figures frankly in excess
of the average weekly gross for downtown
first runs, excluding the two largest
houses, during the past year. For an art
film to draw business like this, and from
neighborhood houses, is close to unprecedented.
OFFER 2,000 SEATS
Such bookings usually have been restricted
to the 460-seat capacity of the first run Cinema
in the past. The combined houses offer
2,000 seats, a capacity larger than that of the
Madison or Adams and equivalent to the
United Artists among major first runs. They
also are offering a closer location to the
average patron's home, and ample on-street
parking facilities, contrasted to the poor parking
lot conditions downtown.
Prices were raised to 95 cents, the same as
charged by the standard first runs. No complaints
were received from the Studio or
Coronet patronage, and only a few at the
Center, wiilch went up from 50 cents, while
catering to a mixed clientele, including residents
of many apartment and rooming
houses in the vicinity. None of the complaints
on the increase were serious.
The Center runs a continuous policy, noon
to midnight, while the Coronet and Studio
run three a night, with a late show on Saturday
and a Saturday matinee. The single
bill policy makes possible this extra show at
the latter houses.
Programming is carefully selected, with
the shorts booked to fit the feature. Most
shorts have been specially bought in New
York, rather than from the usual local exchange
stock. The shorts are balanced to the
main features. Typically, "Geometry" was
shown with "Rasho-Mon." "Concert Hall
Favorites" also was used.
Currently playing is "Rasho-Mon," set for
two weeks; followed by "Les Miserables," two
weeks; "The Mill on the Po," "Oh Ameha,"
"Anna" with the same cast as "Bitter Rice,"
and the Ingrid Bergman film tentatively titled:
"Europe 1951."
A close-knit organization to make this a
functioning group is the key to the present
success of this "circuit." Working together
on the project are Dezel, Shulman and Flemion;
Max Gealer, supervisor of the A.ssociated
Tlieatres interests; William Clark of Clark
Theatre Service, who handles the booking,
and Harold C. Berg, in charge of exploitation.
A well-integrated promotional program under
Berg's direction is undoubtedly the one
practical factor making this policy click. This
has included a wide range of media, selected
to match each picture. Because of the wide
range of film subject matter and presentation,
each one has presented a new field of
special appeal to a new audience.
Maihng lists are used—a carefully selected
list of 10,000 names receives a neat four-page
mailing piece on each attraction, timed to
arrive about four days ahead of opening.
Earlier the Studio and Coronet built up lists
of 3,500 and 4,500 names, respectively. The
Center started a month ahead to build a list
and secured 2,000 names. Registration cards
are placed in the lobbies, and a trailer is run:
at each house, inviting patrons to leave their^
name and address.
TRAILERS IN ALL THREE
Screen trailers are used on all coming at'
tractions, naming all three theatres, so that
all benefit from the total promotion.
The art houses are spending money for
promotion like a first run. The budget on
"Kon-Tiki" was about $1,000; on "Caesar and
Cleopatra," $1,200; "La Ronde," including preopening
and first two weeks. $2,000, and "Les^
Miserables," $1,500. The direct mailing tol
the regular lists costs about $300 each time.
Special tieups are worked out like those
planned by an exploitation-minded downtown
house manager. For "Rasho-Mon," typically,
a tieup with an overseas airline was made,
promoting flights to Japan. Two window displays
with special art posters, about 40x60'
inches, of scenes from the picture, were placed
in the airlines window at a point of high
downtown traffic with the names of the three
theatres prominently displayed.
A high-class art house type of operation is
being maintained. Dezel and Schreiber personally
visited every art house in New York
City to study operation there, and have re-'
vamped operating policies to conform. Popcorn
was banned, for instance. However, the
houses do continue to operate the candy
stands, as is done in similar houses else-,
where. Lighting and sound were improved,'
and ventilation is closely checked to main->
tain a pleasing general house atmosphere for
the class of clientele developed.
WORK ON CLUBS
Special contacts were made with women's
clubs and other organizations and with
church groups, to make the new house policies
known to them, and the result was to bring
back to the theatre some people who had
not been to a motion picture show in years.
Paradoxically, it has apparently been harder
to sell the distributors than the public, until
the totals of a few grosses like the $5,500
film rental for "La Ronde" were on paper,
since the idea of selling art films to a group
of neighborhoods on a first run basis was at
first glance surprising. These theatres, working
together, have managed to bring art films
into approximately the same class for potential
business as the average standard first
run, and keep their own doors profitably open
at the same time.
<
92 BOXOFFICE :: May 10, 1952

,
Picture
'
\
the
I
I
j
I
setts
,
The
j
I
I
I
I COXOFFICE
. . ed
j
i
j
j
j
^
Charles E. Smith Dies;
Execufive for WMT
SPRINGFIELD—P e r s n n e 1 misfortune
struck the Paramount Theatre twice within
six weeks when Charles E. Smith of Holyoke.
general manager for Western Massachusetts
Theatres and acting manager of the Paramount,
suffered a fatal attack in Pittsfield.
At tiie time of his death, he was filling
in at Paramount for Edward A. Smith, who
recently went to the Springfield hospital after
suffering a near-fatal heai-t attack. The latter
will not be able to resume his duties
for a long time.
Charles Smith, who w^as 54, started his
theatre career as an usher, and had been
with the Samuel Goldstein enterprises for
most of his professional career. He wa-s politically
active in this area and leaves his wife
and a daughter.
More Video Stations
Seen Long Way Off
BOSTON—While the FCC has authorized
five new TV channels for this city, a considerable
amount of red tape must be unsnarled
before a new station gets on the air, according
to a spokesman for one of the major TV
companies. The addition of even one new TV
channel here is a long way off. he added.
After July 1, the deadline for station apphcation,
the FCC will begin hearings on the
cases of more than 2,000 expected applicants.
First to be heard will be those from communities
without TV facilities, next those in
one-channel areas, and so forth. Massachusetts
cities, such as Springfield and
Worcester, therefore, could have a station
of their own before a new channel is opened
in Boston. Additional delay is anticipated
because of the FCC's lack of manpower in
handling the paper work involved, and from
court cases which may result in battles over
a given channel. Even with these problems
out of the way, the business of construction
still remains to be launched which brings up
the question of shortages in materials needed.
Those in the know hazard the optimistic
guess that Boston will have one more channel
some time in 1954. Others feel that we
may have to be content with our two present
channels for the next three to four years.
Ronald Reagan to Speak
At Hartford Symposium
HARTFORD—Ronald Reagan, president of
Screen Actors Guild, has confirmed arrangements
to attend the second Hartford
Times motion picture industry symposium
June 4 at Times Tower atop Talcott mountain,
Eric A. Johnston, president of the Motion
Ass'n of America, will be the keynote
speaker, with guests representing Massachuand
Connecticut newspapers,
Several top executives of the film industry
are to attend from both New York and Los
I
Angeles.
[
main objective of the day-long sessions
I will be discussion of the common ailments of
I the motion picture industry as related to the
newspaper field.
The
, initial symposium, held February 5 at
the Hartford club, was attended by some 20
circuit executives and representatives of
MPAA and COMPO. The session, praised by
executives, has been duplicated in key cities.
Sam Horenstein Marks 25 Years
With Manley, and 65th Birthday
BOSTON—Sam Horen.stein, Mauley district
miuiagtr in New England, celebrated his 65th
birthday and 25 years
with the Manley cornpan
y simultaneously
April 15. Manley, Inc..
presented him an automatic
.shock-protected
wrist watch .suitably
engraved.
Horenstein wa-s born
in Poland and came to
this country when he
was 8 years old. .settling
with his parents
in New Bedford. At
Sam Horenstein the age of 14 he got a
job as a bobbin boy with the Acushnet Mills,
receiving $3.48 a week for working from 6:30
a. m. to 6:30 p. m. .six days a week. He
augmented this salary by selling newspapers
and shining shoes after hours. Later he
entered the dry goods business where he
remained until he wa-s 25.
Be became associated with Manley purely
by chance. Answering an ad in a national
magazine, he w'as hired as a salesman for
Manley in the eastern territory, working out
of New Bedford. The popcorn busine.ss was
then in its infancy and there were many
discouraging weeks of unrewarding work. But
he believed in his product and decided the
Manley machine was the finest popping
machine on the market. His enthusiasm won
Boston Rain Shrinks
All But 'White Suit'
BOSTON—The .second w^eek of "The Man
in the White Suit" was the individually highest
gro.sser in town in a week of almost continuous
rain which did not help tlie boxoffice.
Equaling its first week, the British
film w'ill stay several stanzas. "With a Song
in My Heart" and "Singin' in the Rain" continue
strong in their holdovers,
(Average Is 100)
Astor With a Song in My Heort (20th-Fox), 3rd
wk 120
Beacon Hill The River (UA), 4th wk 80
Boston Sound Off (Col); Stormbound (Rep).... 100
Exeter Street The Man in the White Suit (U-l),
2nd wk 150
Majestic Never Take No for on Answer
(Souvoine), 3rd wk 75
Memorial Deadline— U.S.A. (20th-Fox); Whispering
Smith vs. Scotland Yord (RKO) 90
Metropolitan When in Rome (MGM); Love Is
Better Than Ever (MGM) 100
Orpheum Singin' in the Rain (MGM), 3rd wk...l00
Paramount ond Fenway Return of the Texan
(20th-Fox); Hong Kong (Poro) 100
Stote Whistling in Dixie (MGM), Whistling in the
Dork (MGM), reissues 70
'Singin' in Rain' Hits 180
In Second Hctrlford Week
HARTFORD—"Singin' in the Rain" was the
g;lty's brightest news in weeks, doing 180
per cent in a second week at the Palace.
Allyn Fort Osage (Mono); Aladdin and His Lamp
(Mono) 80
E. M. Loow Sound Off (Col); Thief of Domoscus
(Col), 2nd wk 110
Poll Belles on Their Toes (20th-Fox); Troin of
Events (Fine Arts) 120
Palace Singin' in the Rain (MGM), 2nd wk 180
Regal The Africon Queen (UA), 3rd wk 115
Strond The Green Glove (UA). The Lion and the
Horse (WB) 90
him many friends and new easterners. In
1946 he was named district manager for
New England and moved hLs headquarters
from New Bedford to 45 Church St. In the
heart of the film district, where he ha.s
enlarged his staff and his offices. Today
he estimates that seven out of every ten
popcorn machines In New England are Manleys.
He has built up the Manley bu.slness In
thLs ten-ltory at Indoor theatres, drive-las,
amusement parks, drug stores, supermarkets,
racetracks, ballparks and is now entering a
new group of users, parochial and public
.schools and churches.
It is not unusual to discover District Manager
Horenstein behind the counter at the
opening night of a new drive-in theatre,
busily popping corn, dispensing It In boxes
and cheerfully selling It to the customers.
He believes in the personal training of clerks
hired to dispense his product for the most
efficient operation.
In 1946 Sam and his wife moved to Waltham.
where he entered into community affairs.
He is a member of the board of directors
of the Waltham Family Service, a subsidiai-y
of the Community Chest. He belongs
to the Variety Club of New England and the
Zionists organization. He has three sons
Milton, a salesman in Los Angeles; Irving,
who is associated with him in the popcorn
business, and Robert, a .sergeant In the air
force.
Fall River Theatres
Hurt by Bus Strike
FALL RIVER—Theatres in cities such as
Fall River where travel is stalemated by a
bus strike are excellent places in which to
rest tired and aching feet and let tempers
cool off. A few days ago tw'o irate and annoyed
women stepped into the Empire Theatre
to rest, physically and mentally, after a
run-in with a clerk in a nearby shoe store.
This city has been in the throes of a bus
strike for eight weeks, with no form of public
transportation coming in from the .suburbs.
Needless to say that business and entertainment
spots are taking their share of lost
patronage. One theatre, the Capitol,
closed its doors for the duration of
strike.
The two women had walked from
has
the
the
east end to the center of the city to shop.
One. tempted by a shoe display in a center
store, stopped in with the intention of
securing a new pair when she recognized
a clerk as a former bus driver who is on
strike.
"You are forcing me to walk by your
strike." she told the surprised young man. "but
I'll be d . if I'll wear the shoes you're
selling to do it in." she told him. With a
few more epithets spoken in a loud voice, she
and her companion departed. They sought
solace and comfort at the nearby EUnplre
Theatre,
Your help opprcciotcd—run the Ccrcbrol Polsy
troJIor. Available from May 15 to July 1.
:: May 10, 1952
NE
93
f

. . Tony
. . Mrs.
. . Jim
. . The
. .
.
W >i /? 7 f O R D Irving Hillman Wins FALL RIVER
Toe Mansfield, UA exploitation man, was in
town working with Bob Howell of the
Warner Theatres on "The Green Glove" .
Ray Title has resigned as manager of E. M.
Barbara Moore
Loew's Hartford Drive-In . . .
has resigned as cashier at the E. M. Loew's . . .
Jim McCarthy, Strand manager, was vacationing
in Miami Beach . Totman of
the Warner circuit was called to Philadelphia
by the death of a brother-in-law.
.
. . . Some
.
The Al Schuinans of the Hartford circuit
returned home from a two-month stay in
Miami . . Harry Feinstein was in from New
Haven on Warner circuit business
3,000 children were guests of Loew's Poll and
a group of businessmen at a stage and ..creen
performance, arranged by Tom Carey of
Carey Theatrical Enterprises. Harry Foster
Welch, as Popeye, was the stage headliner
L. J. Calvocoressci, father of John Calvocoressci
of the Community Amusement circuit,
died in New York. He was a retired
importer and president of the Hellenic Orthodox
cathedral. New York.
The two Lockwood-Gordon hou.ses. the
Plaza and Webb, ran daily matinees during
school vacation week . Joe Dolgin is
in charge of a hat contest slated for the May
28 meeting of the Old Peoples Home of
Hartford . Boscardine is running $1
Family night programs on Thursday nights
at the Colonial, Canaan . Harry F.
Shaws of Loew's Poll circuit are on a vacation
cruise . . . Mrs. Russ Grant, wife of
Loew's Theatres home office publicist, gave
birth to a baby daughter in New York. Russ
was formerly assistant manager at the Palace.
Arnold Van Lear, Paramount exploiteer, was
back on the job, following an illness . . . Lou
Brown and Lee Rosenberg of Loew's Poli circuit
were around town.
SPECIAL TRAILERS
GOOD and FAST
and packed wilh StU-MANSHIP is whof
you aJwayt got from r«/iob(e
CHICAGO
1327 S.
Waboth
iJII.'ifA^!!
NEW YORK
630 Ninth
Avenuo
Sweepstakes Prize
BOSTON—Pour quarterly winners were announced
in the Warner Theatres monthly
Sweepstake drive. They are:
Yankee handicap,
Irving Hillman, manager
of the Roger
Sherman Theatre, New
Haven, first. He w'on
monthly sweepstakes
prizes in January and
February. Second place
went to Andy Sette of
the Capitol, Springfield.
Special awards
went to Jim McCarthy,
Strand, Hartford, and
to Murray Howard, the
Warner at Worcester, Irving Hillman
for outstanding campaigns.
Honorable mention was given to Jim
Tobin, Warner at Bridgeport, and to Ben
Gruber, Broadway at Lawrence.
Rainbow cla.ssic—Jack Melincoff. Palace.
Lawrence, and Jack Harvey, Palace, Danbury
tied for fir..t. Tliere also was a tie for second
spot by Joe Miklos, Embassy, New Britain,
and Joe Bornstein, Strand, New Britain. Honorable
mention went to Vic Morelli, Empress,
Danbury.
Lobster stakes—John Petroski, Palace, Norwich,
won top honors with Jim O'Laughlin,
Port, Newburyport, as second. Honorable
mention was given to Russ Barrett, Capitol.
Willimantic, and to Jack Shields, Capitol,
Ansonia.
Atlantic furlong—^George Haddad, Gen. Willimantic,
was first with Guido Luminello.
Warners, Lawrence, second.
March Sweepstakes winners were Andy
Sette, Springfield, first; Jack Melincoff. Lawrence,
second: Jim Tobin. Warners, Bridgeport,
third. Honorable mention was awarded
to Joe Miklos, Embassy. New Britain; Jim Mc-
Carthy. Hartford; Joe Bornstein, New Britain,
and Julia Smith, State, Waterbury.
Former Child Star in Cast
Mitzi Green, former child star, has drawn
a featured role in Producer George Jessel's
"Bloodhounds of Broadway," a 20th-Fox film.
Cerebral Palsy Trai:er available from May 15 to
Ju y 1.
HANDY SUBSCRIPTION ORDER FORM
BOXOFFICE:
825 Van Brunt Blvd., Kansas City 1, Mo.
Please enter my subscription to BOXOFFICE, 52 issues per year (13 of which conlain
The MODERN THEATRE Section).
D S3.00 FOR 1 YEAR Q S5.00 FOR 2 YEARS Q S7.00 FOR 3 YEARS
D Remittance Enclosed Send Invoice
THEATRE

SPRINGFIELD
Tn the first major theatre robbery here in
years. Maimjcer Ed Harri.son of the Bijou
was forced at Runpoint to open the office
safe late one night and the lone robber emptied
the safe of $.500 and e.scaped after rlppinK
out the telephone wires. Harri.son told
detectives that he was clasinK for the night
at about 12:30 a. m.. when he heard a knock
on the outer door. A man told him he had
lost his car keys in the theatre and requested
permission to look for thsm. Once In, he
looted the saie and escaped.
STAR VISITS BOSTON—Tab Hunter,
star of "Island of Desire," visits with
Harry Segal, United .Artists manager in
Boston, at left, on Hunter's recent tour
in behalf of the picture. Hunter is meeting
press and radio personnel in connection
with the film, in which he plans his
first film starring role. Shown at right
is Dick Owen, west coast publicity representative
for VA.
MAINE
ly/Tanager Ralph Tully, State, Portland, will
hold the semifinal tryouts in the Sunbeam
bread contest in May. Applications are
available in the theatre or at the grocers.
"My Son John" is scheduled to open at the
State May 2 with heads of local Legion posts
as special guests. Tully's assistant Mrs.
Francis is on vacation. The State had two
kiddy shows, one presenting "Sleeping
Beauty." featuring 160 pupils of St. Patrick's
school on the stage and "Five Little
Peppers in Ti'ouble" on the screen. Th.e second
show presented "Hills of Home" on the
screen with giveaways of free photo rings
to each child.
.At the Capitol, Leon Macholl. former chief
of service at New Haven's Loew's Poll, is
new a.ssistant. Don d'Mour. assistant, resigned
to take an Industrial position ... At the
Art, Gloria Cai'abetta, assistant, is leaving to
take a new position.
BOWLING
BOSTON—The Theatrical Bowling league
race was won by the Kenmore team, composed
of Capt. Joe Sandler, Pat Rahilly, Joe
Abramo, Joe Leahy and Mike Piante. The
second-half finals:
Team
Jack Sullivan, manager of the Empire, is
father of a daughter. Coleen Sue. Sullivan
entertained 25 boys from the Por^and Boys
club at the showing of "Captive City." In
return, the boys gave him a pledge for fighting
juvenile delinquency, crime and corruption.
Manager Vicki Cousins Alewine of the Civic
and her new coast guard husband have a
house on Staten Island and Vicki plans to
leave Portland May 30. The Civic entertained
the local first division veterans at "Retreat,
Hell!" Six Apache Indians visited town in
connection with "The Battle at Apache Pass."
Larry Capillo. Maine, ran "Snow White and
the Seven Dwarfs" and "South of Caliente"
on an early-bird show during vacation.
Saco Drive-In opened April 12 . . . David
Baker. Cape Elizabeth, headed for Hollywood
in April as accompanist and ari'anger
for Judy Garland.
Sentry Lodge Installs
BOSTON—When the new officers of the
Brookline Sentry of Bnai B'rith were installed
May 4. Martin Levine, an executive
of Brandt Theatres. New York, acted as the
installing officer. Samuel Pinanski, president
of American Theatres Corp., is the new president.

. . Maurice
. . "The
BOSTON
/Graphic Theatres' two drive-ins at Rockland
and in Bangor, Me., opened May 2 with Al
Lashway managing the former and Harold
McCool the latter. Jame.s John.son has resigned
as manager of Graphic's Campden
Theatre to enter another field of busine.ss
and was replaced by Kenneth Holdcn. promoted
from assistant manager . . . Sympathy
to Tom O'Brien, manager at Columbia, on
the death of his older brother John.
Ray Feeley, executive secretary of Independent
exhibitors of New England, attended
the .spring board meeting of National Allied
in Colorado Springs ... A. P. Barr and Edward
J. Morin have opened their new- Midhaven
Drive-In. Middlebury. Vt., w^ith Affiliated
Theatre.- handling the buying and booking.
Arthur Howard, president of Affilated Theatres,
and his wife Carol celebrated their
25th wedding anniversary with dinner at
Locke-Ober's and an evening of the theatre.
Tlie office staff presented them a handsome
piece of silver ... As part of the huge campaign
for the world premiere of "Walk East
on Beacon" at the Metropolitan Theatre,
Columbia sent its star Virginia Gilmore to
town to meet the press and to appear on several
radio shows.
•Tomorrow Is Too Late," the Italian film
which is being handled in this territory by
Joe Levine of Embassy Pictures, will open at
the Beacon Hill May 23. Starring Pier Angeli
and Vittorio DiSica, the Joseph Burstyn
film is booked for an extended engagement
with Prank Cronin helping Tom Dowd, manager
of the Beacon Hill, on the ballyhoo. Joe
Levine is planning to have DiSica visit Boston
for a press interview.
Sympathy to Jack Myers of Hub Film Co.
on the death of his mother in New York. During
his absence from his office, Arthur Rosenbush
pinch-hit for him . . . Walter Mitchell
of the Morse, Franklin, was at the Inde-
Cinema Club
pendent Exhibitors headquarters on his first
visit since January when he slipped on the
ice and tore a ligament in his right foot, causing
a three-week hospitalization. He is now
using a cane . Sidman, manager of
the Hoosac Drive-In at Adams, which reopened
for the .sea.son April 25, has made a
tie-in with the local Royal Riding academy
for free pony rides to the kiddies, which is
meeting the approval of the parents as well
as the youngsters. Sidman is planning to
erect a stage on the property to show off
future promotions for the early patrons.
Vandals broke into the RKO exchange at
122 Arlington St. over the weekend and stole
11 typewriters, two adding macliines and a
huge bookkeeping machine . Birth of
a Nation," D. W. Griffith's epic .silent film,
was withdrawn from a propased showing at
the Fine Arts Theatre when it was learned
that the exhibitors had failed to win approval
from the Boston censor. "Charlie
Chaplin at the Circus" was substituted. The
Griffith film was sponsored by Cinema Society,
Inc., a Cambridge group at 202 Brookline
Ave. It is understood several groups protested
the showing of the Civil War film on
the grounds that it might stir up racial animosity.
Charles Kurtzman, northea-stern division
manager for Loew's, Inc., explained to
the Cambridge group that as owners of the
theatre, Loew's cajinot pennit the showing
of any production that has not been approved
by Walter Milliken, the censor.
Stanley Moger, high school student son of
Art Moger, Warner publicist, was chairman
of publicity for the Dux club dance held at
the Bradford, with all proceeds going to the
United Cerebral Palsy Ass'n fund of Massachusetts,
The club is made up of students
at the Brookline and Newton high schools.
highlight of the dance was the presentation
of a Citation of Appreciation from the UCPA
to the motion picture industry of America
and accepted by June Havoc for "the motion
Annual Dinner Dance
Circus Room — Hotel Bradford
Saturday, May 17 at 7 P. M.
FILET MIGKON DINNER
DANCING-FLOOR SHOW
For reservations call
Mel Davis, Republic
or
Larry Herman, Snider Circuit
A
picture industry's nationwide support and its
contributions to sufferers the world over. 1
A new 400-car drive-in is being constructed
in Hadley, Ma,ss., by A. Woicekoski of Hadley
for a mid-June opening. The Capitol Theatre
Supply is equipping the theatre with complete
RCA installations . . . When Michael
Redstone opens the new Bay Shore Long
Island Drive-In, it will also be equipped by
Capitol Theatre Supply. The opening date is
set for May 15 . . . John Mclntyre, former
publicist for Shubert's Boston theatres, has
joined the Alfred Black advertising agency,
. . .
specialists in theatre and amu.sement accounts,
as account executive in charge of
production Eddie Comi of Massachusetts
Theatre Equipment Co., distributor of Century
projectors, got the thrill of his life when
his son Paul, a corporal in the 24th infantry
division, walked into his office as a surprise.
Paul had been in Japan and Korea for two
and one-half years and was wounded three
times. He will be discharged soon.
Singer Johnnie Ray has been booked at the
Metropolitan Tlieatre for one week, starting
Ralph Banghart, the pubUcist,
July 18 . . .
exchanged stations with Hugh McKenzie in'
Philadelphia May 1.
The Theatre Equipment Dealers Ass'n has
sent letters of commendation to Joe Cifre of
Joe Cifre, Inc., and to Kenneth Douglass of
Capitol Supply Co. for their excellent work,
in collecting copper drippings from New Eng-,
land theatres. They broadcast continuous appeals
for all theatres in the area to save the
drippings and help the drive for the vital de-i
fense material. The drippings are sold and
the money is given to the charity fund of the-
Variety Club of New England, thus benefiting
two worthy causes.
I
John Fagin, rnanager of the Strand in
Dover, N. H., and Raymond McNamara, man-^
ager of the Allyn in Hartford, Conn., have
tied up with their Little league baseball club.si
to handle tag days in their areas for the 1952
Jimmy fund drive . . . Bill Koster, executive
secretary of the Variety Club, arranged for
the New England group to be headquartered,
at the Desert inn in Las Vegas, Nev., dur-:
ing the annual convention April 28-May 1.
NEWHAMPSHIRE
. . .
•Phe Capitol in Hillsboro had an unusual program
May 1, when it presented films of a
recent pop concert sponsored by the Fortnightly
club in the Hillsboro high school
auditorium Dartmouth college in Hanover
had the world premiere of the film, "Out'
of This World," made by Lowell Thomas jr.,
when he accompanied his father to Tibet in
1949. There was an admission charge of $1|
and proceeds were to be divided between the)
Dartmouth Outing club and the scholarship)
fund.
The Pine Island Drive-In is in full swing
for its new season.
IMAGE & SOUND SERVICE CORP.
"The Best Value In Sound Service"
Hancock 6-7984 445 Statler Building
Boston, Massachusetts
96
BOXOFFICE :: May 10, 1952)

'
I has
I
was
I
Free
I
'
At
I
1
for
'
candy
'
One
I
I
both
.
tive
I
25-Year
I
Employes Gel Chance
To Share in Profit
TORONTO—Staff week started off with a
big splash May 1 at the Famous Players'
Capitol in London, Ont., where W. K. Tiudell
long been the manager. The getaway
featured by a full page in the London
Press which explained that the staff of
;
23 employes had taken over the operation of
the theatre for the engagement of "Five
Fingers."
a staff meeting. Harry McLean was
elected manager for the week, while the choice
assistant manager was Mrs. Eric Bruner.
cashier. McLean has been the chief projec-
, tionist of the Capitol since it w-as opened and
is a member of the Famous Players 25-Year
club. Looking after the extensive exploitation
were Acting Manager McLean. Mrs.
Bruner, Sidney Shaw. Mrs. Blanche Boll.
counter; Sidney Bradford, projection-
Frank Mcllhargey, doorman; Keith Hart-
I
ist;
. sell, usher, and Ai-thur Wheatley, ticket taker.
of the stunts was the distribution of
more than 100 prizes which the employes had
j
rounded up, these being presented to patrons at
afternoon and evening ihow-s. Cooperanewspaper
advertising was also secured.
Announcement was made that, if the boxoffice
quota was exceeded for the week, the
[
employes will split the excess profits, and it
'
looked as if there would be nice "spoils" in
the final accounting. Incidentally, thi-ee members
of the staff belong to the company's
i
club. In addition to McLean, they
I
are Sidney Shaw and 'William Newman, all
'
three being projectionists.
Contests for 'Wild North'
Feature of B. C. Debut
VANCOU"VER—Ivan Ackery, manager of
the Orpheum, staged the British Columbia
premiere of "The 'Wild North" here. Since
the story is laid in the Peace river country
and since it was photographed in Ansco Color.
Ackery first obtained the promise of $2,000
from Canadian Ansco Color to underwrite
the exploitation on the picture.
Exploitation included an all-expense trip
for a contest winner to Hollywood. Tieups
were made with all drug and department
stores boosting the picture and Ansco Color.
The picture was given a big sendoff with
searchlights, Indian chiefs, mounted police,
bands and civic heads in attendance. A fUm
of the opening ceremonies was shot by 'Wally
Hamilton of Ti'ans-Canada Films and was on
the screen the following day.
The first week did capacity business and
the second week nearly matched it.
Show Films to Fanners
TORONTO—A community Movie day was
staged from morning to night at Mitchell.
Ont., as a feature of the tow'n's Agricultural
day under the auspices of the Chamber of
'
Commerce. Commercially sponsored and documentary
films of interest to farmers and
their families were screened continuously in
the Crystal Palace at the local fair grounds.
Gilt Books for Mother's Day
TORONTO — Famous Players Canadian
Corp. made another sales drive, with various
forms of advertising, for it.s books of
admission tickets as gifts for Mother's day.
TV Advertising to Cost
$1,600 an Hour in Toronto
OTTAWA — Prospective televi.sion advertisers
in Canada have leaj-ned what It will
cost for programs when TV broadciists are
launched at the end of Augu.st in Toronto
and Montreal by the government -owned
Canadian Bioadciusting Corp.
A. Davidson Dunton, CBC general manager,
announced that the hourly rate for
Toronto would be $1,600, while that for
Montreal will be only $500, based on the
number of T'V receiving .sets. For the introduction
of TV in Canada, four hours of
programs daily are planned.
Business and Weather
Both Fair in Toronto
TORONTO—The week had four holdovers.
Business was fair but all the theatres were
feeling the first result of daylight saving
time in the nice w-eather.
(Average Is 100)
Eglcnton—The Elusive Pimpernel (JARO) 110
Hyland—Encore (Pora), 4fh wk 100
Imperial, Nortown—At Sword's Point (RKO) 110
Loew's—The Africon Queen (UA), 2nd wk 110
Odeon—My Six Convicts (Col) 110
Sheo's—With a Song in My Heort (20th-Fox), 4th
wk 95
University, Tivoli This Womon Is Dangerous
(WB) 105
Uptown—The Bottle ot Apoche Poss (U-l), 2nd wk. 95
Victorio, Copitol — David ond Bothshebo (20th-
Fox); It Happens Every Spring ':20th-Fox) . . . . 1 10
'Wild North' Grosses Tops
In Vancouver
VANCOUVER—Daylight .saving time and
the return of night baseball kept theatre
grosses down in most cases. Only picture
to boast outstanding business was "The
Wild North," in its provincial premiere at
the Orpheum.
Capitol—My Son John (Para) Fair
Cinema— Retreat, Hell! (WB); This Woman Is
Dangerous (WB) Good
Dominion—The Brave Bulls (Col); Room for One
More (WB) Fair
Orpheum—The Wild North (MGM) Excellent
Plaza— Boots Molone (Col); Harem Girl
(Col)
Average
State— Kiss Tomorrow Goodbye (WB), plus
stage show Fair
Strand—With a Song in My Heart (20th-Fox),
3rd d. t. wk Fair
Studio— II Trovotore (Alliance) Average
Vogue—Mo and Pa Kettle at the Fair (U-1). . . Good
Won't Close Schools Even
For 'Royal Journey' Film
TORONTO—The York township board of
education in suburban Mount Dennis turned
down a proposal for the early closing of
thi'ee local schools so that the pupils could
attend a matinee showing at a nearby theatre
of "Royal Journey," the color feature
made last fall by the National Film Board.
The suggested arrangement brought protests
of "commercialism" and the possible lack of
the admission price by some pupils.
William Purcell. 64, Dies
ANTIGONISH, N. S.—William Purcell, 64,
of Antigonish, who had been manager of
the Capitol Theatre for about 11 years, died
in a hospital here. Prior to becoming manager,
he had been on the staff for two years.
He had been ill about six months. Surviving
are three sisters.
Finland's best year for motion picture attendance
and activities was in 1951.
mm\?sim
COOLD
NOT
TAIAE
1/
7
^
her!
I
%
HEDY
LAMARR
GEORGE CO.S.arring LOUIS
SANDERSHAYWARD
with
Hillary Brooke * Gene Lockkart
June Slofty • Rhyi Williami
Ptodocd by JACK CHERTOK
Directed by Edsat Ulmer
Screenplay by Heib Meadow
Baled on the novel "The Stfan3e Woman"
by Ben Amei WiltianM
A HvHt Stromb^rg Prodweffoo
AT THESE ASTOR EXCHANGES:
PEERLESS FILMS-277 Victoria
Toronto
St.-
1/
4
A
PEERLESS FILMS-5975 Monkland Ave.-
Montreal
BOXOFFICE May 10, 1952 97

. . "Lone
'
WINNIPEG
T Arthur Kunk's General Manager Frank
' Fisher spent several days recently visiting
local Manager Phil GcUer, who reports that
the JARO business for the first 13 weeks
of the year was double that of the same period
last year. Geller reported that rural exhibitors
were very pleased with the British
product which includes the royal command
performance picture. "Ivory Hunter." Graydon
Mathews, former Winnipeg film exchange
manager, is now the St. John, N. B., manager
for JARO.
The Winnipeg Film Board of Ti-ade has
elected Frank Davis, Warner Bros., president;
Phil Geller. JARO, vice-president; Wolfe
Blankstein, Empire-Universal, secretary;
Meyer Nackimson, RKO. fire marshal, and
Sam Swartz, international, a.ssistant fire
marshal ... In Calgary, former Winnipegger
Hector Ross was elected president of the
Film Board of Ti-ade. Ross is Columbia manager.
Other officers include F. L. Scott,
JARO, vice-president; A, Elliott, RKO, secretary.
Abe Feinstein, manager, and Peter Gold,
salesman, recently attended the first Canadian
sales convention of United Artists . . .
Institutional advertising building up daily to
announcement of a silverware set giveaway
was sponsored by the Cohen Bros, who operate
the Paris in St. Boniface. Showing a map
. . .
of the city and stres.sing that the Paris is
"only three minutes from Portage and Main,"
the ad announced "Here is the map to your
treasui'e chest at the Paris Theatre
Rogers Silverplate nights are Monday, Tuesday,
Wednesday." All Paris Theatre ads now
carry an Eiffel Tower silhouette as background
to the signatiu'e.
Somer James of Foto-Nite Distributors advises
tliat the opening of Foto-Nite in Rothstein's
Roxy in Selkirk, Man., broke all house
records for Wednesday evening. Starting offer
was $450 in cash and merchant-sponsored
merchandise. The next Rothstein Foto-Nite
opening will be at the Crest Drive-In in Yorkton,
Sask.
.
The Theatre Poster Service has completed
taking over the advertising department of
Columbia and now is distributing all advertising
accessories for Paramount, 20th-Fox,
RKO, Warner Bros, and Columbia .
den warm weather kept rural
.
houses
Sud-
thinly
populated as farmers rushed out on their
fields to clean up from last fall and prepare
for this summer.
Jock fmslie, manager of the State, advertised
in north end store windows as follows:
"I DARE YOU" to see "The Soul of a
Monster" and "Cry of the Werewolf." In
large letters at the bottom of the signs read
the legend "No Sissies Allowed." The announcements
also "guaranteed that neither
picture won the Academy award, nor ever
will."
All three Winnipeg drive-ins now are in
operation, taking advantage of the unusual
early warm spring. Two of the ozoners are
tied up with 12 indoor houses which operate
Foto-Nite every Wednesday.
Every day five names of residents of greater
Winnipeg are selected at random from the
city directory and appear in various places
in the Tiibune want ad columns. When a
person sees his name in the columns, he calls
at the Odeon boxoffice and receives a pass.
A total of 30 free tickets is given away every
week.
Approximately half of greater Winnipeg's
houses will participate May 17 in the Rags
to Riches drive being conducted for the White
Cross Guild In cooperation with the Patriotic
Salvage Corps. The children pay tlieir regular
admission charge at the boxoffice and the
guild offers a $5 cash prize at each theatre
participating for the child bringing the largest
bundle. Each child bringing a bundle is
entitled to a lucky draw for ten other prizes
provided by the guild. Two volunteers are
provided at each theatre and the guild promotes
trucks from business fii'ms to pick up
the rags at the entrance of each theatre.
Arrangements are being made by Mrs. Gordon
E. Konantz of the White Cross Guild, and
Ken Beach, secretary of the Manitoba Motion
Picture Exhibitors Ass'n.
The annual general meeting and dinner of
the Manitoba Motion Picture Exhibitors Ass'n
will be held June 2 at the Royal Alexandra
hotel. Proceedings start with registration at
12:30, lunch at 1. meeting and election in the
afternoon, and dinner at 6. All exhibitors
and managers intending to attend should
write, phone or wire Ken Beach, secretary
of the association.
Bell & Howell Machine
Shown at Open House
TORONTO—Under the direction of District
Manager J. J. Chlsholm, the Benograph division
of Associated Screen News an-anged
an open-house demonstration of the new Bell
& Howell Filmosound 202 magnetic recording
projector at the company's new showrooms
at 108 Peter St., May 8, 9.
Representatives of the sales and engineering
departments of Bell & Howell, Chicago,
looked after the visitors.
Sell Theatre Seating
TORONTO—A last chapter is
being written
for the Regent in Peterboro with the sale of
570 seats from the theatre by the Canadian
Theatre Chair Co. The Regent formerly was
operated by Gordon C. Miller as an associate
of Famous Players Canadian Corp., but it has
been replaced by the Paramount.
'Flesh' to Toronto Hollywood
TORONTO—Allen's Hollywood premiered
the British "Flesh and Blood" this week. At
the Towne Cinema, "The Emperor's Nightingale"
was held for a second week. This
picture was produced in Czecho-Slovakia after
the country's absorption by Soviet- Russia. A
local observer, formerly a Czech national, told
the press that the picture has a symbolic,
though subtle, message of the desire for freedom.
The International Cinema opened "The
Magic Garden."
Richard Jaeckel for Long Term
Richard Jaeckel who appears in "Come
Back, Little Sheba" has been signed to a
long term contract by Paramount.
One-Man-in-Boolh Law
Passed by B. C. Solons
VANCOUVER—The British
Columbia government
has amended the fire marshal's act
to allow a one-man-in-a-booth operation in
all BritLsh Columbia theatres. The former
law called for two men in a booth in all theatres
having a seating capacity of more than
449.
For the last 15 years, theatremen have
sought a change to allow the one man operation,
while projectionists have objected
strongly to the change. All outdoor theatres
and most independent houses now are changing
over to the one man operation.
A new contract calls for a 50 per cent increase
in wages, which will give the projectionist
an hourly rate of around $3.60. The
cbcuits—Famous Players and Odeon—have to
date made no move to sign new contracts.
Union officials have met with the circuit
heads but no agreements have been made.
The projectionists local is trying to work out
a deal whereby all its members will be kept
working.
OTTAWA
T\T. J. J. McCann denied that the National
Film Board had ever been a hot potato and
emphasized that it had been organized for
educational purposes. He testified at a
House of Commons inquiry into the board.
Resources Minister Winters expressed the
view that the government should not compete
with private enterprise and the film board
was working on this assumption . . . Manager
Ernie Warren of the Elgin is enthused
over the success of "With a Song in My :
Heart," which was in its fifth week.
At the Elmdale, Manager Fred Leavens had
a complete new show last Saturday for the
juveniles with the program for two performances
being "Black Beauty," "Oliver the
Eighth" and two cartoons . Star" was
good for a second week at the Regent, where
Henry Marshall presides . . . There were comic
books for the kids at the Saturday morning
;
show at the Francais and Bob Maynard,
owner, wound up the day with an added variety
show on the stage at night. The regular
film show was topped by "Red Canyon."
Despite a city hall delay over the construction
permit, the Bell Telephone Co. of Canada
is well advanced with the erection of a
new top floor and television tower at its
downtown office building through which the
planned TV programs of the CBC for Ottawa
will eventually be serviced . . . Gordon Beavls,
formerly manager of the Odeon, is reported to
have joined Biltmore Theatres in Toronto . .
William McCauley, music composer of Crawley
Films, was featured in his own compositions
in a Dominion network program of
the CBC, using music from five films.
FPC Uses Slogan on Mail
TORONTO—All mail going out from Famous
Players Canadian Corp. features on
postal meter cancellation the company's
maple leaf ci-est and the wording, "Leaders
in Entertainment for 32 Years."
4
98 BOXOFFICE :
: May
10, 1952

I
Sydney,
i
I
I The
. . . Dick
. . Bob
MARITIMES
E
d Lynn, owner and manager of the Strand,
N. S., went to Boston for the wed-
Iding of a niece. He was accompanied by Mrs,
iLynn, The itinerary included stops at New
[york, Toronto and Moritreal. Lynn has been
at the helm of the Strand for over 35 years
.Douglas S. Bacon, art director for War-
'ner studios and a resident of Glendalo, Calif..
[who died recently, was a native of Digby, N. S.
When the Kiwanls club of Dartmouth. N. S.,
. . .
igave an ice show in the Dartmouth rink,
chairman of the committee was Pat Dwyer.
Anne
manager of the Family, Halifax
Muriel Lake, who died recently in Toronto,
had been a stock actre.ss at Halifax between
the two world wars. Her stage name was
iAnne Carew.
One of the sons of the late John Leger of
\
'Bathurst, N. B., is a doctor and so is a sonlin-law.
The sons are Peter, a film exhibitor;
jLeo. A:-thur and Dr. Edmund Leger, all of
Bathuist. Dr. C. J. Veniot, a son-in-law, is
la member of the Canadian senate and lives
at Bathurst. Peter has headed the Capitol
lat Bathurst many years as successor to his
father.
.
A member of a committee of the Kinsmen
club of St. John handling a safety program
for school children is F. Gordon Spencer, general
manager for the Spencer theatre chain
With each purchase made by an adult
. .
from Cliff Maxwell, Ltd., operating a photo
supply and film rental business in Halifax, a
free ticket was given to any one of the town's
three Odeon theatres. The distribution was
for children only and limited to a specified
Saturday afternoon.
Aimed specifically for use by theatre cash-
'iers and bank money dispensers is a jet gas
jgun invented by a Halifax man. The invenition
works on a pressure principle with dyed
ammonium hydroxide shot from a small nozjzle.
The gun will not kill or permanently
jmaim but will disable anybody temporarily.
Inventor is J. Dan Pride, a marine engi-
!neer.
i
Human Body Is Analyzed
.In 'Spotlight No. 3'
MONTREAL—Associated Screen studios has
{
a new Canadian Cameo release, "Spotlight
No. 3." which is being shown across Canada.
It deals among other things with the human
body and makes the remarkable statement,
based on scientific findings, that the average
human torso contains only enough fat
to make six cakes of soap, enough iron to
make six medium-sized nails, enough sugar
to fill one small bowl and enough calcium to
supply whitewash for a small chicken coop.
On the other hand, its phosphorus content
could supply heads for a thousand matches.
Altogether, the body is worth commercially
:ibout 98 cents.
Technically known as a "split reel," "Spotlight"
gives a glimpse of New Brunswick's
amazing Magnetic hill, and for contrast show's
the famed hockey broadcaster, Foster Hewitt,
at work and relaxed. The short ends with a
view of the big dinosaur cemetery in Alberta
and startingly realistic pictures of some of the
reconstructed prehistoric giants. Gordon
Sparling directed.
Canada Pioneers to Meet
At Toronto on May 28
TORONTO— May 28 ha-s been announced
as the date for the 1952 annual meeting here
of the Canadian Picture Pioneers. The president
is O. R. Hanson who, with the late
Cliiir Hague, founded the organization.
Musical Tent Show to Bow
TORONTO—Summer opposition to local
theatres is Melody Fair, the musical lent
show in Dufforin park, which will open its
second .season of 12 weeks in June. Ben
Kamsler and Leighton Brill have announced
the scale of prices for the performances. Evening
prices run from $1.50 to $3.40 while
those for Saturday matinees are $1.15 and
$1.70. The fii-st stage presentation will be
"The Merry Widow."
VANCOUVER
IVAanagerial changes by Odeon circuit moved
Helen Beetles, manager of the Metro. New
Westminster, to the Odeon. Sapperton. She
was replaced at the Metro by Rod Fisher,
former manager of the Odeon in Ladysmith
on Vancouver Island . . . George Gerrard of
the Strand staff, who has been with Famous
Players for 25 years, is hospitalized for an eye
. . . operation Tom Sime, manager of the
Yoho at Golden in the Rocky mountain area,
reports his spring busines ahead of last year.
Mrs. Doug Isman, wife of the International
Film Distributors manager, was in the hospital
for an operation . . , Jim Davie. RKO
manager, and Jack Reid. JARO manager, are
visiting outdoor theatres in the interior . . .
Jack McNicol, manager of the Columbia, New
Westminster, reports near-record business on
"A Streetcar Named Desire" . . . Frank Mc-
Kenzie did capacity on "The Greatest Show
on Earth" at roadshow prices at the Paramount,
New Westminster.
Perry Wright, Empire Universal manager,
is delighted with "Bend of the River" in outside
situations in the territory . . . Audrey
Jakes has replaced Irene Plant as contract
clerk at JARO . Myers resigned from
the Plaza to join local ice cream firm . . .
a
Staff week at the Dominion, Vancouver, and
the New Westminster Paramount was rated
in the concessions sales drive in Famous
Players.
Irma Miotto, Strand candy girl, is leading
in the concessions .'.ales drive in Famous
Players houses in the Briti-sh Columbia district
Harold Warren, who operates four
. . . theatres in the Alberni district of Vancouver
Island, was a Filmrow visitor . President
. .
Brockington of Odeon Theatres was a visitor
to Vancouver and Victoria ... A 20th-Fox
crew is at Banff in the Canadian Rockies to
shoot a Technicolor outdoor picture of the
Royal Canadian Mounted Police.
A new 500-seat quonset theatre is planned
for Dryden by Plaza Theatre Co. . . . Charlie
Krupp joined Alliance Films as western sales
representative and will headquarter at Winnipeg.
Krupp was formerly with 20th-Fox covering
the Manitoba territory . . . Bob Owens,
former Odeon employe, joined United Artist-s
Letts. International Cinema manager,
put on an excellent campaign for "Retreat,
Hell!'
AT 12 O'CLOCK..
A LADY WITH A FUTURE!
AT 12:05...
A
WOMAN
WITH A PAST!
AT THESE ASTOR EXCHANGES:
PEERLESS FILMS-277 Victorig St.-
Toronto
PEERLESS FILMS-5975 Monkland Ave.-
Montreal
1^
\ BOXOFFICE :
: May
10. 1952
99

. . Mrs.
. . Gratien
. .
. . Leo
'
MONTREAL
^inin? activities at St. Blaise de Banaute
in northern Quebec are increasing to
.such aji extent that a theatrcj is being erected
there. A. O. Pi-evost of Rouyn. well-lcnown
reaJ estate agent, has purchased land and a
timber structure building has been completed
and supphed with seats and .sound equipment
by Perkins Electric Co. The theatre is named
the Mel-O-Dee and is so designed that it
may be enlarged later as St. Blaise grows.
It was scheduled to open Saturday (10 1 under
management of Prevost's two son.s.
John Lavoic, who started theatres in St.
Donat, L'Assomption and St. Raymond, and
called each of them the Alouette. ha-s been
operating a fourth Alouette in St. Micheldes-Saints
for about a year, and will now
operate a fifth in the neighboring town of
St. Zenon. about ten miles from St. Michel.
He has purchased from Perkins Electric Co.
a laminated structure building, complete projection
and sound equipment and theatre
seats.
Konieo Grenier of the Meteor. Dolbeau, has
returned from an extensive tour of Europe,
in the course of which he was received by the
Pope. He also visited Africa where his son
.
is a missionary . . . Visitors to Filmrow included
Guy Bachand, Rex, Sherbrooke, and
Oscar Richai-ds, Belmont, Montreal, who has
a new automobile Mildred Steven,
contract clerk, 20th-Fox, reports the death
of her mother-in-law . . . Hugh Mackenzie
of RKO exploitation department. New York,
has been in town on business . . . Suzanne
Angers is a new addition to the office staff
of Arrow Films and Denise Leduc has been
added to the revising department of International
Film.s.
. . .
Barbara Fradkin, who operates tlie bookkeeping
machine at 20th-Fox, was entertained
by the staff to mark a double occasion,
her birthday anniversary and her engagement
to Zavy Liebling. The wedding has
been set for early September
Lefebvre, head revisor at
Mrs.
Warner Bros.,
C.
reports
the death of her husband . . . Exhibitors
who recently returned from holidays
in Florida include E. Beaumont, Laurier,
Quebec City, and L. Payeur, Pigalle, Thetford
Mines.
Cadet Officer Pierre Barcelo of H. M. S.
Lonnacona, son of L. P. Barcelo, president
and manager of the Vox Theatre, Ville
Jacque.s Cartier, soon will be posted with
other navy cadet officers on a destroyer or
frigate for a crui.se in European waters. The
ship will return in mid-September. Cadet
Officer Barcelo graduated in science from
Mount St. Louis college and joined the .service
two years ago for a five-year term .
Holding the Canadian government's stand
unfair in giving CBC a monopoly of television,
J. J. Fitzgibbons, president of Famous
Players Canadian, declared at the annual
meeting, "the government is going to operate
a business completely competitive with us."
Comments at the annual meeting of United
Amusements Corp. centered on the burden of
taxation, which has reached the saturation
point where the law of diminishing returns
may begin to apply . Gelinas,
French-Canadian comedian known professionally
as Fridolin, is scripting a musical
to be presented in French this fall. It will
be followed by an English-language version,
"Newfoundland Scene," produced by Crawley
Films for Imperial Oil Co., has been selected
film of the year in the 1951 Canadian Film
awards. According to Canadian Film Board
of Trade, theatres operating in Canada have
increased in number to a new record total of
1,927, an increase of over 70 in 14 months.
The Montreal diocesan synod of the Church
of England in Canada has decided to investigate
the possibility of using television
for religious purpo.ses and following a resolution,
Bishop John Dixon will name a committee
for the purpose. It was agreed by
delegates to the synod meeting that church
delegates should learn TV techniques before
television begins in Montreal, so as to be
ready to go ahead with suitable religious
programs.
TV Builders Plan for Fall
MONTREAL—Television manufacturers are
all ready for next autumn, when telecasting
will become a reality in Montreal. Manufacturers
recently met here to discuss service for
prospective TV set owners. Realizing that
service is even more essential with TV than
for radio, the industry is making certain that
enough competent service men will be available.
Spokesman for the Radio and Television
Manufacturers Ass'n meeting said there would
be an ample supply of sets to meet the demand.
HANDY SUBSCRIPTION ORDER FORM
BOXOFFICE
825 Van Brunt Blvd., Kansas City 1, Mo.
Please enter my subscription to BOXOFFICE, 52 issues per year {13 of which contain
The MODERN THEATRE Section).
nS3.00 FOR 1 YEAR Q S5.00 FOR 2 YEARS Q S7.00 FOR 3 YEARS
D Remittance Enclosed D Send Invoice
THEATRE
STREET ADDRESS
TOWN
NAME
STATE
POSITION
Dual Language Tracks
Developed by NFB
OTTAWA"The technical research divisior
of the National Film Board has developed 8
film with two sound tracks so that English
and French versions are available on the
same print, through which transition can bt
effected in projection by a push-button method.
Similiarly, with the two-track film, a
switch can be made from dialog to music
only, or vice versa. The mechanical arrangement
also permits a combination of both
voice and music as in normal practice
through the use of a third button.
;
The dual language tracks are expected tc
solve the problem of bilingual requirements
in Canada. The standard soundtrack ha.'
been replaced with separate tracks, each 5C
thousands of an inch in width for 16mrri
films. The projector adaptor will probably
cost $10 to $15, it is stated.
TORONTO
T ou Kosefield, former owner of the Westdale
at Hamilton, has been succeeded as treasurer
of the Motion Picture Theatre Ass'n of
Ontario by William Summerville jr., supervisor
for Bloom & Fine Theatres of TorontBj
a subsidiary of Famous Players . . . Managet
Gerry Collins of Loew's Uptown will cooper-'
ate with the Tri-Bell club in the staging ol
. . .
its annual variety show Sunday night (11)
The St. Clair and Rogers Road theatres,
both operated by the Aliens, have started
dinnerware giveaways every night of the week
except Saturday.
J. J. Chisholm, past chief barker of Toronto'
Tent 28, was responsible for arranging the
appearance of the 30-piece Port William girl.'
pipe band at the Las Vegas convention ol
Variety International . McCarey, Hoi-'
lywood producer, spoke at the annual dinner
of the Ass'n of Canadian Advertisers May 2
at the Royal York hotel ... A. J. Rosenberg
has acquired the interest of Jerry Campbelf
in five drive-in theatres, including the Dufferin
at Toronto and others at Guelph, Saulte
Ste. Marie, North Bay and Stratford.
. . .
During the third week of "With a Song injl
My Heart" at the Hamilton Century, Man-| i
ager Mel Jolley injected additional interest! i
by giving film recordings to four women pa-(
trons on each day in a tie-in with Moody's]
Record Bar Miss R. M. Hooper had|
purchased the 446-seat Rex at Tecumseh'
Ont., from Mr. and Mrs. James Brown . .
Manager Tom Daley of the Imperial, has beer
surveying the flattening of the theatre's marquee,
which is now almost flush with the
facade, as a result of the city's order for the
removal of all projecting signs on Yonge
street.
J. D. McCuUoch, vice-president of the Motion
Picture Theatres Ass'n of Ontario
opened his Iroquois at Petrolia, for a community
program Sunday night by the Petrolia
concert band.
Walter Helm, veteran theatre manager
at Stratford and Kitchener, is now managei
of the Fox at Kitchener, it is announced.
lOG
BOXOFFICE :
: May
10, 1952

I
I Gasoline
I
Harlem
j
Man
ji FBI
LP)
OMICEfiiDDi^Jlli^^UJDS
the EXHIBITOR HAS HIS SAY ABOUT
COLUMBIA
Alley (Col) — Scotty Beckett,
Jimmy Lydon, Patti Brady. This was a per-
I'ect picture for my situation or any small
'own. I was afraid of it but it is okay. Not
ii big picture but one that will draw the kids
'ike mustard plaster. And, when you get
he kids you get the adults too. This picture
ilayed my theatre two days to outstanding
.jusiness and pleased. The last reel will take
ihe house down. Comedy is what they want
'low-a-days. Played Tues., Wed. Weather:
'?air and mild.—H. M. Swam, Maynard Thea-
|,re. Maynard, Minn. Small town patronage.
Globetrotters, The (Col)—Thomas
aomez, Dorothy Dandridge, Bill Walker,
iwhat a treat for a change, everyone was well
bleased, even tickled those who knew nothing
jibout basketball. They're really clever and
|he advertising didn't flatter the picture one
i)it. Boxoffice was about 100 per cent even
|.hough the high school had its annual carni-
I'al. Played Fri., Sat. Weather: Pair.—G. P,
fonckowski. Lyric Theatre, Wabasso, Minn,
kural and small town patronage.
1 Indian Uprising (Col)—George Montgomery,
Ivudrey Long, Carl Benton Reid. This is a
I'ery fine picture although the color is not as
.'ood as Technicolor but think it still had good
weekend entertainment value. We single billed
|t to our satisfaction. Played Frl., Sat.
jveather: Warm.—Harlan Rankin, Plaza The-
[itre, Tilbury, Ontario, Canada. Small town
patronage.
in the Saddle (Col)—Randolph Scott,
I'oan Leslie, Ellen Drew. Somehow the picture
wasn't as good as I thought it would be.
lUthough it did do average business for this
lime of year. Played Sun., Mon. Weather:
jyool, windy.—Orin J. Sears, Apache Theatre,
'boving, N. M. Small town patronage.
Sirocco (Col)—Humphrey Bogart, Marta
I
|roren. Lee J. Cobb. I have just started runjiing
Columbia after almost a year and a half
jind this was not so hot, at least not at my
(Kjxoffice. Comments were divided. Some
liked it. some did not. Played Mon., Tues.
jVeather: Warm.—Kenneth Clem, Earle The-
Taneytown, Md. Small town patronage.
Iitre,
Girl
I
LIPPERT PRODUCTIONS
— Cesar Romero, George
Brent, Audrey Totter. This is a great action
ieature from little Lippert. Romero, Brent
;.nd Raymond Burr were excellent in their
jarts. Played this with "Sailor Beware"
Para). Business was good. Played Sun., Mon.,
j.^Mes. Weather: Cool and damp.—Graham
j.nd Yarnell, Kramer Theatre, Detroit. Mich.
.Neighborhood patronage.
I Leave It to the Marines (LP)—Sid Melton,
[dara Lynn, Margia Dean. Light and strictly
lor the double header houses. Would rate it
air. Played Sun.. Mon. Weather: Fair.—
I^arce Parkhurst, Lansing Drive-In Theatre,
|iansing. Mich. FamUy patronage.
Little Big
\ Horn (LP)—Lloyd Bridges, John
Ireland, Marie Wind.sor. A nicely made little
eature that the most critical found enterlaining
and realistic. Terms were in proporjion
to the average midweek business we
jealized on Mr. Lippert's Indian epic. Played
[Ved., Thurs. Weather; Nice.—Bob Walker,
Hntah Theatre, Fruita, Colo. Small town and
ural patronage.
METRO-GOLDWYN-MAYER
PICTURES
American in Paris, An (MGM) —Gene Kelly,
Leslie Caron, Oscar Levant. Funny thing, almost
invariably an Oscar picture flops here.
I can't explain why in all ca.ses. However,
in this case I think the picture was a little
too "arty" for my type of audience. I bought
it right and broke even, so won't kick. They
can't all draw. Played Sun., Mon. Weather:
Nice.—Marcella Smith, Vinton Theatre, Mc-
Arthur, Ohio. Small town patronage.
Angels in the Outfield (MGMi —Paul Douglas,
Janet Leigh. Keenan Wynn. A .swell show
and it pleased 100 per cent. Business was not
too good because it had been played in first
run houses near here but—it's still a swell
picture. Darn few are better! Played Sun.,
Mon,. Tues. Weather: Cold and Stormy.
Bill Leonard, Leonard Theatre, Cedar Vale,
Kas. Small town patronage.
James Mason as Rommel
Wows Them Here
TXTE WERE STRUCK by the unusual report
received from our contributor,
Dave Klein, in North Rhodesia, Africa on
"The Desert Fox" (20th-Fox). It is interesting
to analyze this as compared to
reports of smalltown and neighborhood
exhibitors in this country. Writes Klein:
"Did we pull them in for this one!
We
broke every existing record. Here's top
entertainment with Mason coming out
fighting. It took Fox to put him back in
the moviegoers good books. The fellow
who took the part of Von Runstedt just
about stole the show. If you have been
playing to poor houses of late, play this,
sit back and you can keep on smiling!
We brought in those, who made up their
minds not to come, by using on all our advertising
the speech Churchill made about
Rommel and which is used at the end of
the film. We, and Fox, did so well with
this remarkable film that we are still
smiling. Play it and then re-book it for
more full houses. A record for any show
here!"
Next Voice You Hear, The (MGM)—James
Whitmore. Nancy Davis. Gary Gray. Will
have to go along with the other comments
and give this our O.K. A nice family picture
with a message. Attendance above average.
Played midweek.—C. E. Bennewitz, Royal
Theatre, Royalton, Minn.
Texas Carnival (MGM) — Red Skelton,
Esther Williams, Howard Keel. I ran the
matinee on opening and in the booth this
didn't .seem very funny. I sat down in the
auditorium that night and how that laughter
caught on. I suddenly found myself
laughing like a fool at stuff that hadn't even
brought a chuclcle when I was alone. Red
and Keenan Wynn are great together. When
the chuck wagon race hits the .screen they'll
loosen every seat in the house. Business was
excellent. You won't go wrong on this. Played
Sun., Mon., Tues. Weather: Rain.—Bob Walker,
Uintaii Theatre, Fiaiita, Colo. Small
town and rural patronage.
Westward the Women iMGM> — Robert
Taylor, Denise Darcel. Hope Emerson. This
is
an exceptionally well done western with a
different slant. It has some humorous spot'
a.s well as plenty of action and the lauuli
were the kind that you like to hear. It. ha
a happy ending. If I had anything to do
with the making of pictures I would surely
"spot" In .some humor along the way and
make all the endings HAPPY ones! We have
enough troubles without tragic endings In our
movies! Played Sun.. Mon. Weather: Pair and
cool.—I. Roche. Vernon Theatre, Vernon, Fla.
Small town and rural patronage.
MONOGRAM
Bad Boy (Mono i — Lloyd Nolan, Jane Wyatt,
Audie Murphy. Here's an oldie that is very
good but no draw at the boxoffice as the
trailer showed nothing but hardboiled characters,
shootings, etc. Naturally the parents
don't like to bring their children to such entertainments
so they stay home, too. So. the
boxoffice was a flop. Still the film companies
insist I play pictures of this sort.
Played Wed., Thurs. Weather: Fair.—G. P.
Jonckowski, Lyric Theatre, Waba.s.so, Minn.
Rural and small town patronage.
Cavalry Scout (Mono) — Rod Cameron,
Audrey Long. Jim Davis. A very good picture.
The color enhanced it very much, which
it does in most ca.ses. In my opinion Technicolor
is enough to lift a B picture into an A
category. Played Fri., Sat—Harlan Rankin.
Plaza Theatre. Tilbury. Ontario. Canada.
Yukon Manhunt (Mono)—Kirby Grant,
"Chinook," Margaret Field. Like it u-sually
happens, this series has suddenly gone
"stinko" after a good start. It is too bad they
had to let them go to corn. Strictly a poor
support for a double bill. We got a normal
midweek on a dualer with "Father Takes the
Air," but they let me know they didn't like
this one on the way out. Played Wed.. Thurs.
Weather: Cold.—Bob Walker, Uintah Theatre,
Fruita, Colo. Small town and rural trade.
PARAMOUNT
Crosswinds (Para)—John Payne, Rhonda
Fleming, Forrest Tucker. Don't get too
steamed up about this one. Slow and draggy
for the first half but finally gets going in the
last half. Played Wed., Thurs. Weather:
Rainy.—Bill Leonard. Leonard Theatre, Cedar
Vale, Kas. Small town patronage.
Darling, How Could You! (Para)—Joan
Fontaine, John Lund, Mona FYeeman. Not
much of a picture, walkouts a-plenty. You
won't mi.s-s anything if you pass it, we broke
even on it. Played Tues.. Wed. Weather:
Fair.—Ken Christiansen. Roxy Theatre,
Washburn, N. D. Small town, rural trade.
My Favorite Spy iPara)—Bob Hope, Hedy
Lamarr. Francis L. Sullivan. One of the better
Hopes. Tliey didn't break any walls down
to get in but I sold a lot of popcorn and Coca-
Cola. The fire truck eha.se really put them
in the aisles. Played Wed., Thurs. Weather:
Warm.—Kenneth Clem. Earle Theatre.
Taneytown, Md. Small town patronage.
That's My Boy i Para)—Dean Martin. Jerry
Lewis. Polly Bergen. The boxoffice held up
okay despite the fact we had a big Farm
Bureau meeting with a free show. Comment-s
were very good. Lots of smiles on their
faces as they came out after the show and
that makes an exhibitor glow inside. This
picture didn't have too much hokum and ii
had a good story. Played Sun.. Mon,, T\ies
Weather: Fair.—G. P. Jonckowski, Lyric Tlieatre.
Waba.sso. Minn. Rural and small town
patronage.
(Continued on following page)
1 iJOXOFFICE BookinGuide :: May 10, 1952 1

RKO
j
The EXHIBITOR HAS HIS SAY
(Continued from preceding page)
RKO RADIO
Alice in Wonderland i i— Technicolor
Cartoon Feature. The usual good Disney Job
but another tj-pe which simply will not draw
in a small town. The teenagers groan when
they learn it is booked. At the rental a.sked,
it is not worth playing. We can do better with
lower cost pictures with more adult appeal.
Played Tues., Wed.. Thurs. Weather: Okay.
—William J. Harris, Crown Theatre, Lincoln,
Ark. Rural and small town patronage.
I Want You (RKOi—Dana Andrews, Dorothy
McGuire, Farley Granger. Wonderful
feature, everyone in it does a fine job of acting,
but business was off. We had 81 Sunday,
80 Monday and 76 Tuesday so you can see
they were three "hot" days. Played with "Just
This Once" iMGM), Sun., Mon.. Tues. Weather:
Warm.—Graham and Yarnell. Kramer
Theatre. Detroit, Mich. Neighborhood patronage.
Kon-Tiki iRKO)-Travelog. Thor Heyerdahl
and the members of the expedition. This
received the Academy Award for the best
documentary of 1951 and deserved the distinction.
It is an exceptionally entertaining film
that played to capacity houses at every performance,
including the .special ones. Opinion
was divided—those who expected more action
(and where they expected the action to come
from we would not know!)—and those who
just lapped it up. This is good entertainment
for any situation. The book will sell it for
you. It's something completely different and
that's what the tills will look like in contrast
to their appearance after the usual run of
movies. Played Sun., Mon., Tues. Weather:
Fine.—Dave S. Klein, Astra Theatre, Kitwe-
Nkana, N. Rhodesia, Africa. Mining, government,
business patronage.
Nature's Half Acre (RKO)—Short. Another
wonderful offering from Walt Disney that
deserved the credit it received. Most comments
were that this is not quite as good as
the one before it, but nonetheless everyone
said they would have hated to miss it. Played
Sun., Mon., Tues. Weather: Nice.—Bob Walker,
Uintah Theatre, Fruita, Colo. Rural and
small town patronage.
REPUBLIC
Belle Le Grand (Rep)—Vera Ralston. John
Carroll, Hope Emerson. This was good but I
had a very, very poor Friday. The trailer
w-as okay so guess it was the Easter season.
Played Pri., Sat. Weather: Clear, cool.—Kenneth
Clem, Earle Theatre, Taneytown, Md.
Small town patronage.
Fighting Coast Guard (Rep)—Brian Donlevy,
Forrest Tucker, Ella Raines. Fair enough
if you show double bills. A lot of old newsreel
and navy shots used for filler. It will
draw kids and action fans. Played Tues.,
Wed.—Frank E. Sabin, Majestic Theatre,
Eureka, Mont. Small town and rural patronage.
In Old Missouri (Rep)—Reissue. Weaver
Brothers and Elviry. This is just right for
the small rural towns as it possesses a brand
of humor that the average smalltown patron
can enjoy and understand. Any time country
crackers get the best of city slickers it is
bound to make a hit in the sticks. This is
rightly recommended for half of the usual
double bill on PYi., Sat. Weather: Nice and
warm.—I. Roche, Vernon Theatre, Vernon,
Pla. Small town and rural patronage.
20th CENTURY-FOX
As Young as You Feel (20th-Fox) —Monty
WooUey, Thelma Ritter, David Wayne. Monty
Woolley is usually tops in comedy but I'm
afraid this one slipped somewhere. It tried to
be funny but only a few feeble laughs were
raised by our patrons. They did not dislike it
but nobody seemed impressed. Thelma Ritter
was wasted in thLs one. We thought the show
was stolen (what there was to steal) by Albert
Dekker. If you have nothing better to play,
then put this in. Played Wed., Thurs. Weather:
Fair.—Dave S. Klein, Astra Theatre,
Kitwe-Nkana, N. Rhodesia, Africa. Business,
mining, government patronage.
Decision Before Dawn (20th-Fox)—Richard
Basehart, Gary Merrill, Oskar Werner. Here
is a good feature but it should have been
about 80 minutes instead of 119. It is a little
too long. People were getting bored, not
enough action. Business was fair. Played
Wed., Thurs.. Fri., Sat. Weather: Warm.—
Graham and Yarnell. Kiamer Theatre, Detroit,
Mich. Neighborhood patronage.
Halls of Montezuma (2ath-Fox)—Richard
Widmark, Walter Palance, Reginald Gardiner,
Excellent but brutal and bloody. Richard
Widmark convincing in a tough role. Keeps
the customers glued to their seats. Played
Fri.. Sat., Sun.—Frank E. Sabin, Majestic
Theatre, Eureka, Mont. Small town and rural
patronage.
Let's Make It Legal (20th-Fox)—Claudette
Colbert, Macdonald Carey, Zachary Scott. I
made a mistake and played this one midweek.
Could hold up very well for a Sun., Mon. bill.
A very funny, very clever, very sophisticated
picture. It was well received, no walkouts and
no complaints. Played Wed.—Marcella Smith,
Vinton Theatre, McArthur, Ohio. Small town
patronage.
English Humor Uniunny
In Small Towns
COLDIERS THREE (MGM) — Stewart
Granger, Walter Pidgeon, David
Niven. This English stuff just doesn't go
here. I got afraid of this one and ran it
on ten-cent night. It was okay for that
but it would have died a horrible death
on a regular run. Funny in places. Let's
say as funny as the English get which
isn't very funny in small American towns.
Played Monday only. Weather: O.K.
Lloyd Hutchins, Center Theatre, Kensett,
Ark. Rural patronage.
Smoky (20th-Fox)—Fred MacMurray, Anne
Baxter, Bruce Cabot. This drew very well at
the boxoffice and pleased everyone who came.
Comments on it were very good. It is a natural
for the large and small town alike.
Played Fri., Sat. Weather: Fair.—G. P.
Jonckowski, Lyric Theatre, Wabasso, Minn.
Rural, small town trade.
UNITED ARTISTS
Enchanted Valley, The (UA)—Alan Curtis,
Anne Gwynne, Charley Grapewin. This was
a very fine picture and it did fair midweek
business, about the average I would say and
worthy of playing. Played Wed., Thurs.
Weather: Warm.—Harlan Rankin, Plaza Theatre,
Tilbury, Ontario, Canada. Small town
patronage.
Mrs. Mike (UA)—Dick Powell, Evelyn Keyes,
J. M. Kerrigan. This ancient epic still gave
me better midweek business than most of the
new stuff I've been using in this spot. It's a
great story that everyone liked and if you
are like me and passed it up when it first
came around you'd better go back and pick
it up. Played Wed., Thurs. Weather: Beautiful.—Bob
Walker, Uintah Theatre, Fruita,
Colo. Small town and rural patronage.
Queen For a Day (UAl—Phyllis Avery,
Darren McGavin, Ruby Lee. It was a pleasure
to stand at the door as a lot of happy showgoers
left after this one. What a refreshing
piece of entertainment. Business was extraordinary
for a midweek. It's old as the hills,
but it can be sold and it will make people
come out who never see most films. Played
Wed., Thurs. Weather: Snow.—Bob Walke
Uintah Theatre, Fruita, Colo. Small tow
and rural trade.
UNIVERSAL-INTERNATIONAL
Arctic Manhunt (U-I) — Mikel Conra
Carol Thurston, Wally Cassell. We used th
with "The Vatican" which made an excellei
Holy Week program. I took the booket
word for "Arctic Manhunt" and got it i
trade for a newer smeller. It turned oi
okay at the boxoffice and was very pleasii,
to the patrons. Played Wed., Thurs. Weatheii
Cloudy, fail-.—G. P. Jonckowski, Lyric TIimI
tre, Waba.s.so, Minn. Rural and small tow.
patronage.
Bedtime for Bonzo (U-I) — Diana Lyn
Ronald Reagan, Walter Slezak. This was ei
joyed by the kids but the
be just another picture.
adults found it '
No comments, goc,
or bad, were made on it. Most of our teet
agers were at a dance being held a few mili
away so our boxoffice was nothing over ave:
age.—Don Haig, Paramount Theatre, Whit
mouth, Manitoba, Canada. Small town ar
rural trade.
Cattle Drive (U-D—Joel McCrea, Dea'
Stockwell, Chill Wills. After having it pull(
on us about four times we finally showed tb i
fine picture. It is swell. If you can get Unj
versal to stand still long enough, .show it. wj
can't get 'em to stay hitched. Played Sun I
Mon. Weather: Fine.—Orin J. Sears, Apacp'
Theatre, Loving, N. M. Small town patronag"
Cave of Outlaws (U-D—Macdonald Care:
Alexis Smith, Edgar Buchanan. A superwes'
ern with good casting, color and plot but ni;
too good a title and weekend before Eastt
kept it down to a miserable gross. "Cowboj
in white shirts and full dress suits!" corr
mented a few wise customers. All I can say
that business was terrible! Played Thurf:
Fri., Sat. Weather: Fair.—Ken Christiansoii
Roxy Theatre, Washburn, N. D. Small tow|
trade.
WARNER BROS.
Close to My Heart (WB) — Ray MillMlIf
Gene Tierney, Pay Bainter. Here is a veri
excellent picture about a baby and the you
couple who want to adopt it. I lost mon^
on it but I am not sorry as it pleased all wli
came. Played Wed., Thurs. Weather: Cool.-'
Kenneth Clem, Earle Theatre, Taneytov
Md. Small town patronage.
Distant Drums (WB)—Gary Cooper, Ma^
Aldon, Richard Webb. We had the best Sur
day and Monday business with this one sine
December. Everyone who saw it liked it. y,
has lots of beautiful scenes and plenty c
action. Weather: Like summer.—Orin .
Sears, Apache Theatre, Loving, N. M. Sma
'
town patronage.
Fagin's Freshman (WB)—Short. We use (
color cartoon on every program. Most old an
young alike enjoy them. "Fagin's Freshmar
was no exception to the rule. Played Sun., Moi
Weather: Fair.—Pearce Parkhurst, Lansin
Drive-In Theatre, Lansing, Mich. Family pa
tronage.
Jim Thorpe—AU-American (WB) — Biu!
Lancaster, Charles Bickford, Steve Cochrai
Above average sports picture due to Lar
caster's excellent portrayal of Jim Thorp'
Sports lovers everywhere will proclaim th;
picture as outstanding of its type. Would rat,
it as excellent entertainment. Played Er^
Sat. Weather: Clear and cool.—Pearce Parkll
hurst, Lansing Drive-In Theatre, Lansinj
Mich. Family patronage.
Starlift (WB)—Doris Day, Gordon MacRa'
Virginia Mayo. A very nice musical corned:
I believe it would have done a lot better if i
had been in Technicolor but will hold up any
way. Played Wed., Thurs. Weather: Cool.-
Kenneth Clem, Eaxle Theatre, Taneytowr
Md. Small town patronage.
BOXOFFICE BookinGuide :: May 10, WS

i
: 4
: At
I
I
I
I
'
African
Inttrprttlv* anolyili of lay and trodoran rovlowi. The plui and mlnui
I
algni Indlcoto degrat oi
irir onir; audlanc* elostlflcallon li not roted. Llitlngi cover current revicwi, brought up to dot* regularly.
i department isrvcs olso os on ALPHABETICAL INDEX to teoture releoies. Numeral preceding lllle
|>lcture Guide Review poge number. For lutings by compony, In the order of reloaie, see Feature Chart.
73^"
ii5vj£!ij
m^m
Very Good; i Good; = Fair; - Poor; = Very Poor. In the summary •
is rated as 2 pluses, — as 2 minuses.
'
7-21-51 + + +
4-21-51 + + +
11- 3-51 + S: -f -f
?1 Chain of Circumstance (68) Drama Col 8-25-51
: 6 Chicago Calling (74) Drama UA 12- 8-51
- + ^
^ ff +
12-22-51 + +
10-13-51 i + +f +
2 6 Cloudburst (83) Drama UA 2-16-52 ± + + ±
J 5 Clouded Yellow, The (96) Drama Col 10- 6-51 +
-(-
+ -f +
2-16-52 -
9-22-51 4+ + + + +
6-23-51 + =t ± ff i: ± *
9-15-51 +
1-12-52 -f
Criminal 1 Uwyer (74) Drama Col 8-25-51 +
8t>
lo. Z Izo I
]8 Aaron Slick From Punkin Crick
'
(95) Comedy Para 2-23-52 - ± ± + +
^5 About Face (94) Musical WB 4-19-52 -f ± ± + -{
Jl According to Mrs. Hoyle (60) Drama Mono 6-23-51 ±:
io Across the Wide Missouri (81) Sup-West. MGM 9-22-51 + * ± It -f
II Adventures of Captain Fabian (100) Drama. Rep 9-29-51 —
y 2 African Queen, The (104) Drama UA 1- 5-52 H - tt « H
Treasure (..) Drama Mono
}1 Aladdin and His Lamp (66) Drama. Mono 2- 9-52 -f -f +
15 Alice in Wonderland (75) Fantasy RKO 7- 7-51 -f-
++
1.6Along the Great Divide (88) West-Dr WB 5- 5-51 ff
:!: tt
I'3 American in Paris, An (115) Musical. MGM 9- 1-51 ff H H
i'3 Angels in the Outfield (102) Drama MGM 9- 1-51 -f H H
lOAnneof the Indies (81) Drama 20th-Fox 10-20-51 H + -H
II Another Mans Poison (89) Drama UA 1- 5-52 -f + -
11 Anything Can Happen (107) Comedy. ... Para 3- S-52 -f -f + -H
] Apache Country (62) Western Col
;.3 Apache Drums (75) Western U-l 4-28-51 ± + +
Jl Appointment With Danger (90) Drama... Para 4-21-51 + + ++
^ 3 Arizona Manhunt (60) Western Rep 9-29-51 i:
1 3 As You Were (57) Comedy LP 3-15-52 +
+
7 As Young as You Feel (77) Com 20th- Fox 6- 9-51 ± + +
Atomic City, The (85) Drama Para 4-12-52 + + ++
Sword's Point (81) Drama RKO 2- 2-52 ± + +
B
^0 Bannnline (87) Drama MGM 9-22-51 ± + ± + +
3 Barefoot Mailman. The (S3) Comedy Col 11- 3-51 -f ± +f ±
9-29-51 ± ± + -
4- 5-52 + f -H ff
9-22-51 ft + -H +f
2-23-52 -f ± + =t
12 Belles on Their Toes (89) Comedy. .20th-Fox 4- 5-52 ^ tt « +f
J8 Bend of the River (91) Drama U-l 1-26-52 ff +f ++ ff Vt
)3 Best of the Badmen (84) Western RKO 5- 5-51 + ± tt +
)8BiB Carnival, The (112) Drama Para 5-12-51 -f H -f ff
-
(Reviewed as Ace in the Holt)
17Bii Gusher (68) Adv-Dr Col 7-14-51 -1-
^7 Big Nioht, The (75) Drama UA 11-10-51 -f
^2 Big Trees, The (89) Drama WB 2- 9-52 ± + ±
Black Hills Ambush (54) Western Rep
Blazing Bullets (51) Western Mono
19Blu» Veil, The (114) Drama RKO 9-22-51 H -f +f ff
l9 Bonanza Town (56) Western Col 7-21-51 + ± ±
10 BMts Malone (103) Drama Col 12-22-51 + -f + -f
lo Border Saddlemates (67) Western Rep 5- 3-52 ± ± -f
Brave Bulls, The (108) Drama Col 5-12-51
J7 H ff ff ±
17 Bride of the Gorilla (68) Drama Realart 11-10-51 + ± +
U Bright Victory (97) Drama U-l 7-28-51 -H- + tt ++
^5 Bronco Buster (81) Drama U-I 4-19-52 + ± + + +
^2 Browning Version. The (90) Drama U-l 11-24-51 ff + -f
|9Buckaroo Sheriff of Texas (60) Western ..Reo 12-30-50 ±
^6 Buffalo Bill In Tomahawk Territory
I
(64) Western UA 2-16-52 -f
4 2 Bugles in the Afternoon (85) Drama WB 2- 9-52 +
^'5 Bullfighter and the Lady (87) Drama.... Rep 5- 5-51 -f ft
10 Bushwhackers. The (73) Western Realart 12-22-51 +
ff H
C
.'5 California Passage (90) Western Rep 12-23-50 + + =t -f
.'OCallaway Went Thataway (81) Comedy. MGM 11-17-51 + + + +
JoCalling Bulldog Drummond (81) Drama. MGM 10-20-51 -f :t + ++
yl Call of the Klondike (67) Drama Mono 12-23-50 -f =t +
>2 Captive City, The (91) Drama UA 4- 5-52 ff H tt -H
2- 2-52 +
+
6-16-51 +t
ff ft
4-19-52 -I-
ff ff ff
:OC»»j
5- 3-52 -H-
Manana (73) Musical Mono 7-21-51 -
4BasketbaJI Fix, The (70) Drama Realart
!
12 Battle at Apache Pass, The (85) Drama .U-l
i9 Betiate Yourself! (81) Comedy RKO
17 Belle of New York, The (82) Musical MGM
10 Captive of Billy the Kid (57) Western. Rep
'OCipt. Horatio Hornblower (117) Act-Or..WB
16 Carbine Williams (101) Drama MGM
:;0 Carson City (89) Western WB
Cattle
Jo Drive (77) Western U-l
a Cavalry Scout (78) Western Mono
{4 Cate of Outlaws (76) Drama U-l
^7 China Corsair (67) Act-Dr Col 6 9-51
5 Christmas Carol, j A (86) Drama UA 11- 3-51
Cimarron Kid. The (84) Drama U-l
^ 7 Close to My Heart (90) Drama WB
J 6 Colorado Sundown (67) Western Rep
JOCome Fill the Cup (113) Drama WB
UComln' Round the Mountain (77) Comedy. U-l
'7 Corky of Gasoline Alley (70) Comedy Col
,3 Crazy Over Horses (65) Comedy Mono
«/>
± frfSf
6+2-
4+4-
+ + 7+3-
- + 2+6-^
ff H 12+1-
± - 6+3-
+f i: U+l-
-f =t 9+4-
H H !+
-f ++ 12+
± * 10+2-
± + 5+4-
ff + 9+
± 1+1-
+ + 7+2-
+ + 8+1-
5+5—
3+1-
8+3-
9+
7+2-
6+2-
+ 8+3-
5+4-
8+
+ 10+
+ ± 7+4-
ff 12+
+ 13+
+ 7+2-
+ 8+2-
+ ± 6+4-
± + 3+5-
+ + 7+4-
ff + 12+
± 4+3-
+ + 7+
3+2-
+ tt 11+2-
± ± 5+4-
ff ff 13+
-f 6+1-
ff + 8+1-
4+5-
± 3+3-
+ + 7+1-
+ H U+
± ± 6+6-
+ ± 7+3-
ff + 9+
± 7+3-
± 5+3-
+ + 11+
± ± 5+2-
ff + 12+
9+1-
2+
2+5-
8+
6+2-
6+2-
6+7-
5+6-
* * 7+7-
ff 7+3-
± + 6+3-
8+4-
6+4-
6+1-
± ± 5+6-
ff 2: 9+1-
± * 8+5-
* 6+4-
* 4+4—
7+5-
1286 Crosswinds (93) Drama Para 8-11-51 ff
1294 Cyclone Fury (54) Western Col 9- 1-51 ±
1204 Cyrano de Bergerac (112) Drama UA 11-18-SO H
1276 Dakota Kid. The (60) Weitcrn Rep 7- 7-51 ±
1288 Darling, How Could You! (96) Comedy Para S-lS-Sl ± - +
1292 David and Bathsheba (123) Drama 20th-Fo« 8-25-51 H
1296 Day the Earth Stood Still (92) Or 20th-Fox 9- 8-51 +
1355 Deadline— US A. (87) Drama 20thFox 3-22-52 ff
1253 Dear Brat (82) Comedy Para 4-28-51 +
1328 Death of a Salesman (113) Drama Col 12-15-51 H
1329 Decision Before Dawn (119) Drama 20th-Fox 12-22-51 +
1357 Denver & Rio Grande, The (89) Drama. Pari 3-29-52 +
1305 Desert Fox, Tlie (87) Drama 20th-Fox 10- 6-51 +
1328 Desert of Lost Men (54) Western Res 12-15-51 +
Desert Pursuit (71) Drama Mono
1302 Detective Story (103) Drama Para 9-29-51 + ft H
1296 Disc Jockey (77) Musical Mono 9- 8-51 + ± -f
1326 Distant Drums (101) Drama WB 12- 8-51 + H +
1207 Double Crossbones (75) Com-Mus U-l 12- 2-50 + —
1319 Double Dynamite (80) Comedy RKO 11-17-51 + ±
Down Among the Sheltering Palms
(. .) Drama 20th-Fox
1308 Drums in the Deep South (87) Drama.. RKO 10-13-Sl ± ±
1312 Elephant Stampede (71) Drama Mono 10-27-51 ±
1318 Elopement (81) Comedy 20th-Fox
1361 Encora (89) Episode-Drama Para
1262 Excuse My Dust (82) Mui-Com MGM
XK
Z(cla.alzol

REVIEW DIGEST Very Good; Good; — Fair; — Poor; — Very Poor. In the summary r; is rated 2 pluses, — as 2 minuses.
M
O
CD

Very Good; " Good; — Fair; — Poor; — Very Poor. In the summary * is roted as 2 plustt. - OS 2 minuin. REVIEW DIGEST
o
00

C.
I
Valley
1 Loon
. . . M
.CD.
.
I
Disc
I
Afrleon
nirmi mjiurr
Feafurc productions by compony in order of release. Number In square is national release date. Runni'
time is in parentheses. Type of story is indicated by letters and combinations thereof as follows:
(
Comedy; (D) Drama; (CD) Comcdy-Dromo; (F) Fontosy; (M) Musical; (W) Western; (SW) Superwestei
Release number follows: v' denotes BOXOFFICE Blue Ribbon Award Winner. © denotes color photo
raphy. For review dotes and Picture Guide page numbers, see Review Digest.
>-
i
COLUMBIA
BJi
.
Sirocco (98 j D . . 348
Hiirriii(iii> ltt)t:.iri. l.oe J. Cobb, .Maria Tori'ii
O Hurricane
Two of a
Island
Kind
(72)
(7S)
D . . 349
D. .350
f^ilnionil ilBriin. Llzabelh Scoll. Tmd .Moore
Big Gusher (68) D . . 306
U.iyiu- Mi'frls. I'rcston Kosler, Oofiithy Patrlclt
Bononio Town (56)
OMosk of the Avongor (83). .
W. .367
.D. .359
John horck. Anthoii) Uuinn. Jody Lawrnncf
WhistI* of Eoton Foils, The (96) D. .322
Lloyd Ur)(l);rs. horolhy Cish, C. C-irponttT
Never Trust a GambUr (79). . . .D. .326
iMru ('l.irk. (Jill) D'lioniicU. Tom llr:iko
Pickup (78) D. .357
notfrl) .Mleh.u'ls. lliit;o Uias, .-Mian NI\oii
Cyclone Fury (54) W..368
l'liirle~ Starrftt. Smiliy Biirmllt', F. SMrs
Chain of Circumstonca (68). . .D. .309
.
Itu- li.Trtl t:r.i>-.iin. .Marnaret Fit'lil, 0. Kowley
~Saiurday's Hero (111) D..401
Jiiiiti lurfk. Iiomi.i Herd. Sidney Blaokmer
Lady and the Bondit, The (79). .D. .337
Loiils lla>».ird. I'nlrlfla Medina, T. Tidly
OSunny Side of the Street (71). .M. .408
l''r.iiilik- l-iiMc. Hilly li.mlels. Terry Moore
Mogic Foce, The (89) D. .402
l.nllbr A.IUr. I'alrlela Knlitht. \V. U Shlrer
Corky of Gasoline Alley (70).. D. 302
Hills of Utah (70) W. .356
OMagic Carpet, The (84) C. .410
l.urilli- n.ill. John ,\i;ar, I'alrlela Medina
Criminal Lawyer (74) D,.412
I'lt oitrl.'n. Jane Wyalt, Jerome Co\\an
Mob, The (87) D. .407
llroiliTirk l>a»rord. Kiley
Belly Buehler, If.
Five (93) D. .371
Willi. im Phlpps. Lee
Silvan l)oui;la.s. Earl
Jungle
Kid From
Manhunt (66)
Amorillo, The
D. .411
W . .488
(56) . . .
OBorefoot Mailman, The (83). C. .404
Utthert runimin^iS. Terry Moore. J Courtland
Harlem Globetrotters, The (80). C. .405
Thtini.H Cuniez, Harlem Glolielrollers
Son of Dr. Jekyll, The (77) D. .409
Uiui'; lla\\\ard. Jodv La\u.ince, .\. Knox
Volley of Fire (63) W..353
Gene Atitry, Pat Biittram, Gail Oavls
OTen Tall Men (97) D, ,413
Burt Lancaster. Jody Law ranee, G, Koland
OMon in the Soddle (87) SW..420
llandulph Seott. Joan Leslie. Ellen Drew
Purple Heart Diary (73) D..421
Fralift'S Lanijford. Tony hnmano. Ben Lessy
Family Secret, The (85) D. .414
l.ii- I. Cobb. Jolin Derek. Jody Lawrance
Pecos River (55) W . . 484
Cli.irles Sl.irretl. Smiley Burnettc, F. Jenks
Boots Molone (103) D. .419
Uilham llnUli'n. Johiinv Stewart, S- CIcment.s
Olndion Uprising (70) SW..417
(leiirce .\lomi;onKrv. Audrey Long, C. B. Reid
Old West, The (61) W. .473
liene Aiilry. Gail Davis, I'at Buttraro
Smoky Canyon (55) W. .483
Charles Statrell. Smiley Riirnette
LIPPERT
b G.I. Jane (62) C..5012
J. .Ill Pinter. Tom .Neal, iris Adrian
11 Yes Sir, Mr. Bones (54) M..5019
Ad-Slar iMInslrei Show
tio Varieties on Parade (60) M. .5020
J.ukie (out; in, ,\il.SIai UeMle
t!l Lost Continent, The (86) O. .5004
I'es.ir llomero. Hillary Brooke, Clilck Chamller
. 5023
m Leave If to the Marines (66). . .C. .5005
Sid .\l.lhiii, .Maia I..M111
a As You Were (57) C .
WiUiani 'ir.icy, Joe Sawyer, Russell IJicks
ll Sky High (60) C , . 5024
Sid Ml'IIiiii, Mara Lynn, Sam Flint
M Highly Dangerous (81 ) D . .
5029
llaiii' Claik, Maigaiel Locknood, M. Goring
H Unknown World (63) D..5101
Iliuee Kellogt^. .Marilyn Nasli, Jim liannon
i. FBI Girl (74) D . . 5002
I'csar Uommi, Audrey Totter, George Brent
H Superman and the
(58)
Mole Men
O . . 5030
George Reeves, Phyllis Coates. Jclf Corey
[3 Great Adventure, The (75) . . . . D. .5021
Dennis Price, Jack Hawkins, S. Mclvenna
. 5008
a| Toles of Robin Hood (59) D .
Robert Clarke, .Mary llatcber, P. Cavanagb
[TT] For Men Only (93) D..5102
Paul Henreid. .Margaret Field. K. Sherman
m Man Bait (78) O. .5103
Gtoige Brent, MargueiTle Chapman
M-G-M
^1 Strictly Uishonorobl* (94) 0,.I3I
t..:,u I'liiila, Janet Leigli, .Mlilaid iMltehcU
lU. ©Show Boot (108) M..135
IvalhriU (ii.ijsori, Howard Keel. Au (Jwdller
I2!i Law ond the Lody, The (104). .C. . 136
iiuer Garsoii, .MicIkuU Wilding. .Marjorle ,Malu
PJi Tereso (105) 0,,137
I'lei Angell, John Kricson, Patricia Colllnge
OJ ©Rich, Young and Pretty (95).. M.. 138
Jane Powell, Vie Damone, Danielle Danieux
iH Toll Target, The (78) D. .139
Diek I'u.u'lt, I'aula Raymond, Adolpbe .Menjoii
ajl Strip, The (85) D..140
Mickey Roouey, Sally Forrest. Monica Lewis
D. .201
lU People Against O'Horo (103). . .
Spencer liaey, John Hodlak, Diana Lynu
ill V^Angels in the Outfield (102). .O. .202
I'aiil Uoughis, Janet Leigh, keenan Wynii
^©Mr. Imperium (87) M..203
Laii.i Tiiiiiur, i^iiii I'iuza, Barry Sullivan
^ Red Bodge at Courage (69), , . .D. .204
Aiidle Murphy, Bill Mauldln. J. Dierkes
111 ©Texas Cornivol (77) C,,20S
lied Skelton. iisther Williams, Howard Keel
ijjj Bonnerline (88) D, .206
s.tUj I' 01 lest. Lionel Barrymore, K. Brassell
. 207
Isj Man With a Cloak (81 ) D .
Baibara Stanwyck, Joseph Cotten, L. Caron
^ ©Across the Wide Missouri (81) SW. .208
Clark Gable, John Hodlak, M. E. ,Marques
[£i VQAmericon in Poris, An (113). M, ,209
Gene Kelly, Leslie Caron, Oscar Levant
itj Unknown Man, The (88) D. .210
Waller Pidgeon. Ann Harding, Barry Sullivan
mToo Young to Kiss (91) C. .211
Van Johnson, June AUyson, Gig Young
EJ Light Touch, The (107) D. .212
Stciiart Granger. Pier Angeli, George Sanders
EH Colling Bulldog Orummond (81).D..213
Walter Pidgeon, Margaret Leigbton. R. Bcatty
B Collowoy Went Thatowoy (81).. C. .214
DiiMiUly McGiiire. Fred MacMurray, H. Keel
g] It's a Big Country (89) Doc. .215
Ethel Barrymore, G.ary Cooper, Van Johnson
iO] Westward the Women (1 16) . . . . D. .216
Riibeit Taylor, Denise Darcel, Julie Bishop
©Pandora and the Flying
[if
Dutchman (123)
D,.217
.\va Gardner. James Mason. Nigel Patrick
@ Sellout, The (83) D. .219
Walter Pidgeon. Audrey Totter, John Hodiak
MONOGRAM
IJJ Yukon Manhunt (63) 0.t\%
Klrby Grant, Chinook, Gail Davis, M, |)^
[iS Stogecooch Driver (52) W,l|
Whip \Vilsun, Fii/.zy Knight, J. Bannoiii
H Let's Go Novy (68) C
Leo Gorccy, Ilunlz Hall, Tom Ncal
tL9l Oklahomo Justice (56) W.|lM
Johnny Mack Brown, James B, 1
Ellison,
(—
lJJ Wanted: Dead or Alive (58)..W.,1|4
Whip Wilson, Fuzzy Knight, J. Bannotr
lis Joe Palooko in Triple Cross (60) D. Ill
.loe Kirkwoiid, Cattiy Downs, James Qleiii
Jockey (77) M, ,UI
Gliiiiy Slmms,
ID Whistling
Michael
Hills
O'Sbea,
(58)
Nil
W,l«
Juliiiny Mack Brown, James N, '111
(!3 Yellow Fin (74) 0,101
Wajiie .Morris, Daraian (I'Flynn, Adrian oflilii
©Highwayman, The (82) D..UII
Pliilip Friend, Wanda Hendrix, C, Cobui
S Elephant Stampede (71) D,1I0
Joluiny Sheffield, lionna Martell, E, Esloa
,
Q] Lawless Cowboys (58) W,;1IS
Whip Wilson, Fuzzy Knlgbt, Ban;i Jim :
ini ©Flight to Mors (71) 0,101
Marguerile Cliapman, Cameron Mitchell :
a Crazy Over Horses (65) C.114
Leu Uoreey. Huntz Hall, David Gorsey
gl Longhorn, The (70) W,ail
Uiil miiotl, Phyllis Coates, Myron Hci'
[Ij Texas Lawmen (54) W. 1«
Jolinny .Mack Brown, James Ellison, L. II
[S Northwest Territory (61) D.ilU
Klrby Grant, Chinook, (iail Davis
Sg Stoge to Blue River (56) W. 15»
Whip Wilson, Fuzzy Knight, J. B.mnor
la Steel Fist (73) 0.217
Roddy McDowell. Kristlne Miller, H. Libr
Hi Texas City (54) W.241
Joluiny .Mack Brown, James Ellison
H ©Aladdin and His Lamp (66)..0.2n
Patricia Medina, John Sands, Hiehard
.
Death of a Salesman (113) . . . .D. .423
Frednc Marell. Mildred Dunnock, Mitchell
First Time, The (89) C. . 424
lIolHit Chmniinus. Barbara Hale, Mona Barrle
Harem Girl (70) C . . 422
Jo, in I'aus. Arthur Blake. I'eKKie Castle
Hawk of Wild River, The (59). .W. .482
lliarles Starrett, Smiley Eurnette. C. Moore
51! Stronghold (73) D..5107
Zadiai) Sciitt, Veionica Lake. A. DeCnrdova
jsi
HI Invitation (85) D . . 220
Dorothy .McGuire. Van Johnson. Ruth Roman
[3 Lone Star (94) D , . 222
Clark G.ible, Ava Gardner, Broderick Crawford
Shadow in the Sky (78) D . . 221
.Naiicv Da\is, Ralph Meeker, .lames Whitmiire
S ©Belle of New York, The (82). .M. .223
Fred Astaire, Vera-Ellcn. ;\lariiirie Main
ill Night Raiders (52) W.251
Whip Wilson, Fuzzy Knight, J. Bannor
m ©Fort Osage (72) W. 102
Rod Cameron, Jane Nigh, Morris Anllri,
§3 Waco (68) W.2J4
Bill Elliott. Pamela Blake. Rand Broo
q; lis
<
My Six Convicts (104) D. ,430
Ci her; Uoliiml. John Beal. M. Mitchell
Okinawa (67) D. .432
I'll II I'.rlen. Camernii Mitchell, K. Dennlnc
Scandal Sheet (82) D. .415
BrndiTlek Crawford. Donna Reed, John Derek
Night Stage to Galveston (62).. D. 475
Gi-Tie Auiry. Pat F.nttram, Virplnia Huston
Jungle Jim in the Forbidden
Land (65) D. .429
©Thief of Damascus (78) D. .427
Paul Henreid. Jeff Hnnncll. John Sntlon
Marrying Kind, The (93) D..425
Jiiil.v Miilliday. Aldo Ray, Madge Kennedy
Laramie Mountain (53) D. .485
Charles Starrett, Smiley Eurnette, F. Sears
Walk East on Beacon (98) D. .426
f:eiiri;e Morpliv. Virginia Gilmore. F. Dirrle
Sniper, The (87) D. .434
Arlhnr Fran?.. Adoipe Mcn.ou, Marie Windsor
OSound Off (85) C. .428
Miekev Rnonev. Ann James. John Archer
Yank in Indo-China, A (67) . . . . D . .435
Jnlin Arehrr. Douglas Dick. Jean WlUes
Apache Country (62) W. .471
Gene \iitry. Pat Riittram
Novpio (70) Doc. .5104
Navajo Indian cast
of the Eagles (83) D. .5114
Jack Warner, Nadla Gray, J. .McCallum
[3 ©OuHow Women (75) D..5105
Marie Windsor, Richard Robcr. Carla Balenda
Shark (79) D..5111
n.erge Raft. Dornlhy Hart
g; stolen Foce (71) D. .5109
Paul Henreid, Liziibeth Scott
S Just This Once (90) D..224
I'eter Lawford. Janet Leigh. Lewis Stone
ti Love Is Better Thon Ever (81)..C..225
Elizabeth Taylor. Larry Parks. Tom Tlllly
i ©Wild North, The (91 ) D . . 226
Stewart Grander. Wendell Corey, C. Charisse
g Wings of Danger (72) D . . 51 06 55 ©Singin' in the Rain (103) .
Zaebary Scott. Robert Realty, K. Kendall
.227
Gene Kelly, Donald O'Connor, Debbie Reynolds
Talk About a Stranger (65). . . .D. .228
li
George Murphy, Nancy Davis, Billy Gray
S^When in Rome (78) D,.229
Van Johnson. Paid Douglas. J. Calleia
lU Young Mon With Ideos (84). . .230
Glenn Ford, Ruth Roman. Nadine Ashdown
m Carbine Williams (101) D. .231
J.imes Stewart, Wrndell C'orey. Jean Hagen
m Girl in White, The (93) D. .232
June Mlvson. G.irv Merrill, Arthur Kennedv
.a ©Skirts Ahoy! (109) M,.233
F.'.-ther Williams. Jnan Fvans. Barry Sullivan
Hour of 13 (. .) D. .
Peter Lawford. Dawn .\ddams
.
(U ©Rodeo (70) W, U
Jane Nigh, John Archer, Wallace Ford
a Hold That Line (64) C. 211
Leo Gorcey. Huntz ll.ill, John Bromfle
a Man From the Black Hills (51). W. ,241 ^
'ohnny Mack Brown
*'
E) Jet Job (63) 0.21!
Stanley Clements, Elena Verdugo, J. U i,Z
m Gunman, The (52) W. 251
Whip Wilson, Fuzzy Knight
l©Wlld Stallion (70)
.w.;20i
Ben .lohnson. Edgar Buchanan
gj Kansas Territory (65) W
P
Rill Elliott. Peggy Stewart
IS Desert Pursuit (71) D
Wayne Morris, Virginia Grey
Treasure ( ..) D.207
Johnny Sheffield. Laurette Lucz
S] Gold Fever (..) ,
0.
John Calvert. Ralph Morgan
lH Here Come the Marines (..)..C.
Leo Goreey. Huntz Hall. Myrna Dell
^
i
Jungle, The (..) D. .5112
Rod Cameron. Cesar Romero. Marie Windsor
i ©Scoromouche ( . . ) D .
Stewart Granger. Eleanor Parker. Mel Ferrer
]©Wogons West (.,)
W.,
Rod Cameron. PegRie Castle. Noah Beer|r.

I
.C.
. W.
JARAMOUNT
^pii«9« West (80) SW. 5022
I'aviH', Adriil Wliil.ili. linl» irKiile
lilui
lig Cornivol, The (112) D. .5023
; (Kei. as Ace In llio Holt)
Ilk Ooiiel»s. Jan Sicrllns, I'ort Hall
"^e"kiB9"ExprMS (85) D . . 5024
C'oiliinu loitin. C'jilvcl, Bilminid 0«tiin
l.x'Pb
hot's My Boy (98) C. 5026
'un Marliti, Jfrry Li'ivls. lliith Hiisscy
IWorpolh (95)
SW..5025
Jmund llrien. IIMU Jauccr. Forrest TiK-ker
^ete Comes the Groom (114). .C. .5101
i!,i Crn>bj.
Qce in
J.ine
the Sun, A (122). .. .D. .5102
\V>m.in. Kranchot lorif
onitumiT) nifi. Kli2.ibi'ih Taylor
'huborb (94) C..5103
[> Mllland. Jan Sterling, Cene Lockhart
RKO
RADIO
Hi CjHappy Go Lovely (88) M.
Iiuwd Niven, Vera-Kllen. Cesar Kumeru
262
'
i UOAIicc in Wonderland (75) D 291
(\\all In^n^•> cariooll)
Lilli Morlene (73) 0. .203
Lisa liatilely, lliigh McDermolt. J. BlyUie
m His Kind of Womon (120): D. .201
Robert .Milclm ni. Jane Uu^sell, Vincent I'rlee
t6 On the Loose (74). .T. .7D. .202
Joan Ktans, .Mel\>ii houglHs, Lynn Barl
Si Behave Yourself! (81) CD. .206
Farley Urannel. Shelley Winters, W. liernare^t
REPUBLIC ^ £s
JL. Dokoto Kid, The (60) W .5067
.Michael Ihaidn. Kilcne J.ins .ii. J..nl.^ II.-II
is. Rodeo King and Sonorito (67) W. 5053
i:e\ .Mien, ,\!ar) Kllcn Kay. Buddy El»eu
.is. Fugitive Lady (78) D. .SOU
Jani.^ Paige, lllnnle Uarnei, Tony Cents
:ii: Flying Leathernecks (102) D. .261 :ia; This Is Korea (SO) Doc S127
John \\.i>iii, liiilieii IJyati, Janis Carter
Roadblock (73) D . 204
lliarhs .MeCrau. Joan Dlxun. Louell Ciliriiir,-
Pistol Harvest (60) W..205 34 Fort Dodge Stampede (60). ,
Tto.ky" Lane,
.5062
Kjy
'I'im Holt. Juan lUxon. liieliarU .Martin
.Ml.ui ,M,>ry Lllen
iSj Arizona Manhunt (60) W. ,5068
Michael Ctriiim. Kllene Jatissen, James Bell
!: Havana Rose (77) D..S124
(Istellla Rodriguez, Hu(h Herherl, B. Wdllums
FEATURE
20TH CENTURY-FOX
Guy Who Come Bock, The (91) .
CHART
.118
I'.iui lio.igljv Jo. .11 HriiJi.'tl.
OTake Core of Little Girl
l.lri.la
(93)
liarli.lt
M .119
J. 4111111- Crain, Ji-an I'ctera. Dale Rubrrt.-.in
t^'Frogmen, The (96) D..122
D..n4 .tiidrroi, Cjiy Merrill, Ulcblrd Wldmatk
Sacral of Convict Loka, The (81) D. .123
tilenn Ford, Geni- Tit-rnry. Ktlo-I Karr*more
Mr. Belvedere Rings the Belt (88) C. 124
CI. lion Wi-lib, Ji,.,niir llru, ll.i,:h Mar.oir
OMeet Mo After the Show (86) M. .125
Belly Grablr. M.irdonald (are). Rory Calltoun
People Will Talk (110). . ..C. .126
Cafv Grant. Jrjiirit- Craln, F. (^jrrle
Millionaire for Christy, A (90). C 127
Km-iI ,\|jr.\I.irtav. Eleanor Parker. R Carliuo
Day the Earth Stood Still (92). D .129
Mltliii. I llennle, Patricia .Neal, II Marlo
C
o
c:
in
Crosswinds (93) D..5104
I'ayne. Kltonda Klemint;, KorrtsI Tiickfi
ilin
orling. How Could You! (96) C. 5108
i;in Kuiitaine. John Lnnd. .Mona Freeman
etective Story (103) D. .5111
tnk lluuslas. Elt.mor Parker. \V. Bendix
jbmarine Command (87) D. .5107
illiam HuliKn. .N.iiie> Olson. W. Bendi.\
When Worlds Collide (81) D. .5106
.chaiii litir, Barljai:! Rush. J. Hoyt
Hot Leod (61) W. .209
Tim Holt. Itiehard Martin, Joan Iilxon
E osioughter Troil (78) W. 207
Brian honlevy. \'irKinia drey, .\, Iteiiiic
|o| ODrums in the Deep South (87). D. .211
James Crain. Barbara i'ayton. G. .Madison
m Blue Veil, The (114) D .263
Jane Wyroan. Charles Laughlon. J, Blondell
Racket, The (90). D. .210
l;.ib.rt M.l.'lmm, l.izaheth Scott, It. llvaii
Jungle of Chang (67) D..208
lioeiimenl.iry of 'Hiailand
0Two Tickets to Broadway (106) M. .264
.lanet Leigh, Tony Martin, Eddie Bracken
Whip Hand, The (81) D. .212
Elliott Held. Carla Balcnda, L. Tuttle
S Adventures of Cpt. Fabian(IOO) D, .5101
Errol Flynn. .MIchellne Prelle. V. Price
U Sea Hornet, The (84) D..5102
Itod Cameron, .\ilele Mara. Adrian Booth
is Utah Wagon Troin (67) W. .5054
l;e\ .Ml.ii. I'.nny Edvvard-. Buddy Kljsen
15 South of Coliente (66) W..515I
Roy Rogers, Dale Evans. DouRlas Fouley
m Street Bandits (54) D, .5130
Penny K.lvvards, Ruberl Clarke, Ross Ford
m Desert of Lost Men (54) W, .5063
Allen L,ine. Mary Ellen Kay. I(. Elliott
Stormbound (60) D. .5032
C.insl.inee Howling (Italian-language)
. 1 21
Desert Fox, The (87) D. ,130
J.iifn-s .Mason, Jessica Tandy. C. Ilard«lcke
Journey Into Light (87) D . , 1 32
Sleiliiig Hayden, VIveca Llndfor!, T .Milchell
No Highway in the Sky (98) D
J mil's SL-iari. M.irlrne lllelrich. G. Johns
Love Nest (84) C. . 1 31
June llaur. William Lundlgan, Frank Fay
Let's Moke It Legal (77) C..133
Claudelle Colbert. M icdon,itd Carey
OAnne of the Indies (81) D, .134
Jeati Piters, boils Jourdan, I'ebra Paget*
eGo:dcn Girl (111) M..I36
Mii/i G.iynor, DennU Day. D. Rnb
TO
<
?43mething to Live For (90). .5105
m Fontaine. Hay .Milland. Teresa Wright
©Rancho Notorious (89) SW..221
Marlene Dielrieb. .\rlhnr Kennedy. M, Ferrer
©At Sword's Point (81) O 220
Cornel Wilde, M.uireen O'llara. G Co..|)ir
Poce That Thrills, The (63) . . .. D . . 213
Bill WiUi.ims. Carla Baleuda. Frank Melluth
Whispering Smith vs. Scotland
Yard (77) O .
Rasho-Mon (87)
. 222
D. .268
Tusliini .Mifune. Machlto Kyo. M. Mori
a Last Musketeer, The (67) W..5142
Rex Allen. .Mary Ellen Kay, Slim Pickens
^ OOklohoma Annie (90) C, .5122
Judy Canova. John Russell, Grant Withers
H Leadville Gunslinger (54) W,.5171
Allan "Rocky" I.ane, Eddy Waller, B. Riley
^
[5] Five Fingers (108)
.lames Mason, Danielle Darrleux.
12, Return of the Texan (88). .
Dile Poberlson. .lo.nne Dru. W.
Viva Zopota! (110).
. . .D .208
I. Rennle
. .D. .209
Brennjn
D . . 206
Marlon Rr.itido. Jean Peters. Anthony Quinn
>
TO
>Aaron Slick From Punkin
Crick (95) C. .5119
llan Young. Dinah Shore. Robert Merrill
riy Son John (122) D. .5116
ielen Hayes. Van Heflin. Robert Walker
i
, 224
Rood Agent (60) W. .223
Tim Holt. Noreen Nash, Richard Martin
Tarzan's Savage Fury (81) D. .225
l.ex Barker. Dorothy H.irt. Palrlc Knowles
Faithful City, The (85) D..
.I.imie Smith, Ben Jo^ef, Israel Hanin
Macao (81 ) D .
Jane Russell, Robert MItchum, William Bendix
'r\ Fabulous Senorita, The (80) D. .5125
EslrMa. Itohert Clarke. Rita Morenn
is) Hoodlum Empire (98) D. .5105
Brian Donlevy. Claire Trevor. F. Tucker
Tsj Border Soddlemotes (67) W, .5143
\li\ All.n, M.irv Ellen K.iv
is; Wild Horse Ambush (54) W. .5069
Michael Chapin. Ellene Jnnssen
i2lWith a Song in My Heart (117)M. .210
Susan H.iyuard. Kory Calhoun, ttavld Wayne
Pride of St. Louis, The (93) CD. .211
Dan Dailey. .I.i.inne Dru. Richard Hylion
. 21
ORose of Cimarron (72) D .
Jack Biietel. Mala Poners. Bill Williams
M-o
TO
inything Can Happen (107). .
.5117
tie Ferrer. Kim Htinfer. Kurt Kaszner
iRed Mountoin (84) SW. .5113
Ian l,add. Mzabeth Scott, .\rlhijr Kennedy
i?iHalf Breed, The (81) SW. ,
Kdbert Yoiini:. Janis Carter. Jack Buclel
Narrow Margin, The (71) D . . 226
Ch.irl.- McGra.i. Marie Windsor. While
Torget (61)
J.
W..227
Tim Unit, Richard Martin. Linda Douglas
ru Gobs and Gals (86) C. .5128
Bernird Riotbers, Calhy nr>*vns
S Black Hills Ambush (54) W..5172
All.n "Rocky" Lane
OBelles on Their Toes (89) C. .213
.Mvm 1 Lciy. Jeanne Crain. Jeffrey Hunter
Deodlinc— U.S.A. (87) D..215
H.imrhf.-v Bog.irf. K:m Huiiti-r. K Barrymore
Outcasts of Poker Flat (..)... D. .21*
D.ile li'iilieitson. Anne Batter
3
>
tomie City, The (85) D .5120
'ne Biitrv, l.ydl.i ("lark.-. Mirbael Moore
iDenver & Rio Grande, The
(89) D..511S
I'
'dmond O'Brien. Sterlinc Hayden. Dean .laccer
OKongoroo (..)
D..13S
Maor.en It'll ir.i. P.-ter l*a»f.ird
ODown Among the Sheltering
Polma (, -) D. .
Wllllim Ijllidlgan. Gloria DrHaien
We're Not Married ( . ) . C. .
Daitd Wayne. .Marilyn Monroe

,C
. O
, , ,C
D.
I Kill I . -Mai
( Diseiua .
I
Denise
.John
.Hileeii
.Hiihliv
.Bernard
.Phvllis
.Puppet
. . 11-
FEATURE
CHART
00
o
O
Of UJ
>
o
UJ
00
UJ
O
>-
Of
<
>
oe
<
CO
cm
<
UNITED ARTISTS g is
1] Queen for a (107) Doy D. .645
I'hjIlK Ann. Iiarri-n Mcllailn
1) He Ron AM the (77) Woy O. .644
Juhn (urllil.l. Shillo> Wintcri. W. Ford
?S Cyrono de Bergeroc (113) 0.660
Just- KtfrriT, Mala I'owors. William Prince
ST Hoodlum, The (61) D. .6S3
Livirtnri' Tk'rnry. .\lltne Koberts. L. Golm
Pardon My French (81) C.1402
I'aiil ll.nr.iil. MitIp Oberon, P. Bonlfiis
JT Four in o Jeep (97) 0.1139
Vjv>-.'a l.lnilrurs. R.'ilph MfokiT. M. Mrduln
ii. ©New Mexico (74) O . . 649
. 1 1 88
Lr« A.vrc^. Marilyn Maxwell. Andy he^ini*
ii St. Benny, the Oip (80) C. .658
hli-k llaymi*. .Mna Focli. Itoland Younc
)T Two Gals and a Guy (70) C. .654
Janis IViiuc. U ohen Alda. James Gleason
:*} Obsessed (77)
11 IV Id F.irrar. Oeraldlne Fllzsfl'i. " Ciilter
4- Gold Raiders (56) W.1172
i;..^;.' IP Hrirn Sholla Ilvan. L. Talbnt
:n Keves. [tennis 6'Keefe. M. Anderson
S Green Glove, The (86) . 1 1 56
Glenn Ford. Geraldlne Brooks. Gaby Andre
m Tale of Five Women, A (86) 0.1161
Bonar Colleano. Anne Vernon. Lana Morris
. li; QRoyol Journey (50) Ooc 1 164
Queen Elizabeth. Duke of Edinburgh
©African Queen, The (1 04) n
. 1 1 55
Humtvhrey Bocart. K. Hepburn. R. .\IorIey
aOMutiny (76) 0.1163
Mark Stevens. Angela Lanshurv. P. Knowles
Ji strange World (80) 0.1165
Angelica Hauff. Alexander Car'os. f. Brorni
ui Captive City, The (91 ) D .
John Forsythe. Joan Camden. H J. Kennedy
1 1 66
1] Without Warning (75) . 1 168
Adam Williams. Meg Randall. Edward Binns
@ Red Planet Mors (87) W.1169
Peler Graves, .\ndrea King
51 Fighter, The (78) 0.1167
Richard Come. Vanessa Brown. Lee J. Cobb
IS ©Island of Desire (103) O.
l.iiirta llarnrjl. Tab Hunter
UNIVERSAL-INT'L
. . 1 26
Francis Goes to the Races (88). .C. .125
Uinald o Cutiuor. Pilar Laurie
©Prince Who Was o Thief (88) .
Tonv Curtis. Piper Laurie. Cecil Kellaviay
Comin' Round the Mountain (77) C. .127
Bud Abbott. Lou Coslello. Dorothy Shay
Iron Mon (82) 0. .130
Jeff Chandler, Evelyn Keyes. Stephen McNally
©Mark of the Renegade (81). SW. . 129
Rlcardo Mounrnlhan. Cyd Charisse, J. C. Nalsh
©Cattle Drive (77) SW . . 1 28
Joel ,MrCrea, Dean Rtockwell, Leon Ames
©Little Egypt (82) CD, 131
Rhonda Flemlntt, Mark Stevene, N'ancy Guild
You Never Con Tell (78) D..132
Dick Povv.ll. IVgtiv How, Charles Drake
Thunder on the Hill (84) 0, ,133
riaudrtte Colbert, Ann BIylh, R. Douglas
©Lady From Texas (78) 0. .136
Howard Muff. Mona Freeman. J. Hull
Reunion in Reno (80) C. .135
Mark Stevens. Peggy Dovr. G. Perrcau
©Golden Horde, The (76) 0,.134
David Farrar. Ann Blyth. G. Macready
Lady Pays Off, The (80) O, .202
Linda Darnell, Stephen SlcNally. G. Perreau
Raging Tide, The (94) , . 203
Shelley Winters, Richard Conte. C. Bickford
©Cove of Outlows (76) SW. .201
.\lexls Smith. Macdonald Carey. Victor Jory
Strange Door, The (80) 0. .204
Cliarles Laiighton. Boris Karloff. S. Forrest
Weekend With Father (83) C. .206
Van Heflin. Patricia Neal. Gigl Perreau
Bright Victory (97) O . . 208
Arthur Kennedy. Peggv Dow. Nana Bryant
©Flome of Aroby (77) 0. .207
Maureen O'Hnra. Jeff Chandler. Lon Chaney
©Cimarron Kid, The (84) W. .213
Audie Murphv. Beverly Tyler. Yvette Dngay
Finders Keepers (75) C. .211
Tom Ewell, Julia Adams. Evelyal Varden
©Bend of the River (91) SW, .212
James Stewart. Arthur Kennedy. Julia Adams
Meet Danny Wilson (88) C. .205
Frank Sinatra, Shelley Winters, .\lex Nicol
Here Come the Nelsons (73). , , ,210
Ozzie Nelson. Harriet HUliard and family
©Steel Town (84) O, ,215
.\nn Sheridan, John Lund, Howard Duff
©Treasure of Lost Canyon, The
(81) 0, .209
William Powell, Julia Adams, C. Drake
Flesh and Fury (82) 0,.214
Tnny Curtis, Jan Sterling, Mona Freeman
Mo and Pa Kettle at the Fair
(78) C, .216
Marjnrie Main, Percy Kilbride, James Best
©Battle of
(85)
Apache Pass, The
SW..217
John Lund. Jeff Chandler. Beverly Tyler
Man in the White Suit (85) C, .282
Alex Guinness, Joan Greenwood
Red Boll Express (84) D. .218
Jeff Chandler. Alex Nicol, Susan Ball
©Bronco Buster (81) 0,219
John Lund, Scott Brady, Joyce Holden
No Room for the Groom (..)., .C , ,220
Tony Curtis. Piper Laurie. Spring Bylngton
WARNER BROS.
U ©Fort Worth (80) SW . ,028
K.inilolpli Seoii, David Brian, Phyllis Tbaxter
91O0n Moonlight Bay (95) M,,029
Dnri» Day. Gordon MncUac. Jack Smith
tij Vx©Captain Horatio Hornblower
(117) O 030
Gregory Peck. Virginia Mayo, R, Beatty
[Q Jim Thorpe—All American (105) 0, , 101
Burt Lancaster, Charles Bickford. P Ttiaxter
TH Force of Arms ( 1 00) , . 1 02
William ilolilen, .Nancy tUson, Frank l,ovejoy
SI Tomorrow Is Another Day (90), 0, 103
Ruth Human, Steve Cuchran. L, Tuttle
^ ©Painting the Clouds With
Sunshine (87) M,,10S
Dennis Morgan, Virginia Mayo, S, Z. Sakall
jCome Fill the Cup (113) 0,106
James Cagney, James Gleason. R, Massey
® Close to My Heort (90) 0, ,107
Kay Milland. Gene Tlerney. Fay Bainter
ini Tanks Are Coming, The (90) , , , . O ,108
Steve Cochran. Marl Aldon. Philip Carey
E Slorlift (103) O, ,109
lioris Day. Gordon MacRae. Ruth Roman
I
©Distant Drums (101) D ,111
Gary Cnoner. Mari Aldon. Richard Webb
ITI OI'II See You in My Dreams
(110) M, ,112
Doris Day, Danny Thomas, Frank Loveioy
^ «,$Room for One More (95) , , , 113
Cary Grant, Betsy Drake, Iris Mann
fi] This Women Is Dangerous (97) D 114
Joan Crawford, Dennis Morgan, David Brian
H Retreat, Hell! (95) D.llS
Frank Lovejov. Anita Louise, R, Carlson
[B ©Bugles in the Afternoon (85) D. 116
Ray Milland. Helena Caifer. Hugh Marlowe
|2Z1 Streetcar Named Oe

I
. 5-
. 2-29-52
1-25-52
irt «ub|8ch, listed by company, in order ot rolcoso. Running time followj title. First dote is notional
OM, second the date ot review in BOXOFFICE. Symbol between dates is rating from BOXOFFICE
ricw. 44 Very Good, Good, it Foir, Poor. Very
t
Poor. O Indicates color photogrophy. UJOilTiJ lilJxlilT
Columbia
plJNa Title Rcl. O.ite R.itino Rev'd
ASSORTED COMEDIES
j4iPleasuf' Treasure (17).. 9-10-51
U.She Took a Powder (16). 10-11-51 44lTrouble ill Laws (16). .10.11-51 ±
44>Tht Champ Steps Out ,, ,^ ^, ,
(16' 2) 11-15-51 +
44i7rjidy Cat (16) 12-13-51 ±
jj A Fool and His Honey
*^'
(16) 2-14-52 +
.
44|H.iopy-Go-Wacl(y (16) 2- 7-52 ±
.
11-24
12- 1
12- 8
1- 5
4-26
3- 1
U Rootin' Tootin' Tendcrleet
(16) 2-14-52
44 Aim. Fire. Scoot (16).. 3-13-52 ±
44 Heebie Gee-Gees (16'/i) 4-10-52 +
44; Hooked and Rooked ( .) 5- 8-52 ....
CANDID MICROPHONE
(One-Reel
Specials)
5-10
5- 3
4'; Subject No. 1 (10)... 10- 4-51 +- 11-17
45 Subject No. 2 (11).... 12- 6-51 ± 12-22
45 Subject No. 3 (10).... 2- 7-52 4 3- 1
45,Subiect No. 4 (gVj) 4- 3-52 -I 5-10
AVALCADE OF BROADWAY
46 The Gay Nineties (10) .11-15-51 ....
1951-52 SEASON
.11-15-51 Condon's (10) .
Hardy's (9! i) 2-14-52
± 12-
+ 4-12
8
46:Eddie
46. Bill
4«iCasa Seville (.) 4-24-52
COLOR FAVORITES
(Technicolor Reissues)
46jThe Horse on the
Merry-Go-Round (7).
^
9-13-51
and the
The Shoemaker
Elves (8) 10-18-51 may Land
jwtime
(7)
(7)
12-13-51
1-17-52
± +
.:ky Pigs (7) 11- S-51 +
46,Bluebirds' Baby (7) 2-14-52 -f
46(Monkey Love (7) 3-13-52 S:
46)Babes at Sea (7) 4-10-52 S:
46 1-24-52 +
48

10-13-51
9-22-51
S-lS-51
. .
I
8714
'
8707
.10-20-51
4-26-52
. +
.
j
SHORTS CHART
TECHNICOLOR CARTUNES
(ReiSMies
6331 Pird Pii(r of Batii\ Strnl
(7) 8-20-51
6332 100 Pygmin and Andy
Pandj (7) 917-51
6333 Tht Fo> ind the Rabbit

Opinions on Current Productions; Exploitips
(FOR STORY SYNOPSIS ON EACH PICTURE, SEE REVERSE SIDE)
High iVoon
F
Western
Dr.i[na
United Ariists (1159) 85 Minutes Rel. luly 30. '52
In his lirst brush wiih sagebrush. Producer Stanley Kramer
demonstrates that the same masterful touches ol showmanship
that have distinguished his work on other subjects can
be applied to westerns, into which general category this
ialls, although the picture has a dramatic appeal lar beyond
the call of run-o'-mill gallopers. Suspense, authenticity oi
almosphere, a believable story, excellent perlormances by
Gary Cooper and a sterling supporting cast, a haunting theme
song and deft. direction are the film's most outstanding assets.
It is inherently a high grosser, and whether or not it enjoys
the profitable patronage it merits probably will depend on
how the feature is merchandised. In situations where superwesterns
thrive, it should be sold as such; elsewhere the
campaign should concentrate on plumping the picture as
strong drama. In either event the customers will be satisfied
with who! they buy. Directed by Fred Zinnemann.
Gary Cooper, Thomas Mitchell, Lloyd Bridges, Katy Jurado.
Grace Kelly. Otto Kruger, Loa Chaney, Henry Morgan.
Bov
Kre)
1.1
lies >
idwij.'
No Room for the Groom
F
'"'"""
Univ.-Int'l (220) 82 Minutes Rol. May 'S2
Refreshing and wholesome treatment is administered to
that lime-honored comedy situation in which circumstances
and relatives erect a long string ol hurdles in the path ol
a newlywed lad and lass desperately trying to consummate
their marriage. While the picture seldom attains proportions
ol hilarity, it engenders enough chuckles to engross
the average ticket buyer leeking light celluloid lore. Because
Tony Curtis and Piper Laurie appear to be currently
popular with the younger generation, the film should find
its largest popularity among those in that age bracket; and.
resultantly, exploitation can best be built around the topliners'
names. Under carelul direction by Douglas Sirk. they record
ingratiating and reasonably restrained perlormances, even
when the mirth content depends on slapstick. A large supporting
cast is ellective, and technical details, under guidance
ol Producer Ted Richmond, art ol high order
Tony Curtis, Piper Laurie. Don DeFore. Spring Byinglon.
Lillian Bronson, Paul McVey, Stephen Chase. Lee Aalcer.
The Fighter
United Artists (1167) 78 Minutes Rel. May 23. '52
Producer Alex Gottlieb has made a realistic, hard-hitting
programmer out of one of Jack London's lesser-known stories,
"The Mexican." Laid in Mexico and El Paso, Tex., in the
early part of the century, the picture's authentic backgrounds
give ii almost a documentary-like flavor and the several
'.errific prizefight sequences are comparable to those in
"Champion" and "Body and Soul." The exciting ring scenes
can be exploited to strong returns in the action houses. Elsewhere,
the brief running time may relegate it to the duallers,
where it will make above-average fore. Richard Conte, who
looks the part of a moody Mexican and shows up exceptionally
well in the ring, gives a good performance and has
a fair marquee draw generally. Vanessa Brown makes an
appealing American heroine and Lee J. Cobb and Frank
Silvera stand out in Mexican roles. Directed by Herbert
Kline.
Richard Conte, Vanessa Brown. Lee J. Cobb, Hugh Sanders.
Roberta Haynes, Frank Silvera. Claire Carleton.
Gobs and Gals F
F
'"""'' '"'"' '"""
Republic (5128) 86 Minutes ReL May 1. '52
For the general run of warm-weather spring and summer
bookings, here is a frothily farcical entry which utilizes a
U.S. navy background to showcase the comedy talents of a
new screen team, George and Bert Bernard, pantomimists
whose activities heretofore have been committed to the
vaudeville, nightclub and music hall circuits. In their screen
debut they are supported by a roster of reasonably wellknown
names in a vehicle of sufficiently impressive productional
scope to indicate that it can be dated with satisfactory
results on either end of almost any dual bill. The
humor content is predominantly of the slapstick variety and
the action moves along at a good clip under the directorial
guidance of R. G. Springsteen. Exploitationwise, the navy
atmosphere and comedy motif are probably the best items
to stress, wi!h correlated plugs for the the Bernard duo.
Sidney Picker produced.
George Bernard. Bert Bernard. Robert Hulton. Cathy Downs.
Gordon Jones. Florence Marly. Leon Belasco. Emory Parnell.
;)-
.ieatre\
—^modclA-
The Outcasts of Poker Flat F
""'"'
20th-Fox (216) 80 Minutes ReL May '52
P.-obably the only ticket buyers v/ho might be disappointed
in seeing the film version oi Bret Harte's widely read classic
are those who accord it their patronage under the impression
that they are going to see a routine, hell-ior-leather
western. All that the lilm has lor such confirmed disciples
ol sagebrush are locale, time and backgrounds. Consequently,
the picture should be sold to a wider audience, and
on its general appeal as stark, gripping drama—and lor its
cast. Those customers—and they should be lorthcoming in
profitable numbers—who seek it as such, certainly will be
happy with the ollering. Because most of the action unfolds
on one set, the feature has a stagey quality, which does not
suffer because ol sterling perlormances and the skilllul directio.n
ol Joseph Newman. Producer Julian Blaustein endowed
the vehicle with technical and atmospheric qualities
designed for realism.
Anne Baxter. Dale Robertson. Miriam Hopkins. Cameron
Mitchell, Craig Hill, Barbara Bates, Billy Lynn. Dick Rich.
Models, Inc. F o,>..
Mutual Productions 83 Minutes Rel.
Although the motivating theme— a fool-there-was—has
made its periodical appearance ever since motion pictures
were invented, herein it is treated to an ultra-modern setting
and supplied with enough new twists to justify its reuse.
The picture has an exciting and suspenseful climax
which just about evens the score for the lack of tempo in
many of its early and intermediate sequences. In conventional
'bookings, the film is sufiiciently helty, entertainmentwise,
to carry its end of an average double bill. Where lurid
merchandising is permissible, it can be used as an exploitation
special—with accent on skin and sin—and might be
parlayed into a sizable winner. The cast is sulliciently
impressive in name value to help in either event, Perlormances
are acceptable under Reginald LeBorg's direction,
while Producers Jack Dietz and Hal E, Chester need not blush
lor mountings or technical details,
Howard Duff. Coleen Gray. John Howard, Marjorie Reynolds.
Louis Jean Heydt. Ed Max. Benny Baker, James Seay.
The Young and the Damned F ""
Mayer-Kingsley 80 Minutes Rel.
An intensely realistic, even shocking, picture dealing with
juvenile delinquency in the slums of Mexico City, this Spanish-language
film may be too strong for many adults. Although
the principal characters are young teenagers, the
story depicts depravity, viciousness and the sadistic beating
ol blind and crippled beggars. While many art house patrons
will be interested in its sordid qualities, exhibitors
should stress "No One Under 16 Admitted." The picture
has also recently been placed on the "Condemned" list by
the Legion of Decency. As "Los Olividados," the film has
won many international awards, including the Grand Prix lor
Best Direction at the 1951 Cannes Film Festival. .Mthough
it can be compared generally to the Italian-made "Shoe-
Shine," this is far more brutal and ends on a note ol despair
and tragedy. The acting is excellent as is Louis Bunuel's direction.
Mayer-Kingsley is at 132 W, 43rd St. Mew York City,
Roberto Cobo. Estela Inda, Alfonso Mejia. Miguel Inclan.
Alma Fuentes, lesus Navarro. Francisco Jambrino.
1372 BOXOFFICE
9
..diU- k
KUlt/
Mav 10. 1952
No Resting Place
r
Drjma
Classic Pictures 80 Minutes Rel. May '52
A group ol migratory workers in Ireland, reminiscent of the
Okies in "Grapes of Wrath," are the principals in this sombre
British import. One laborer accidentally kills a game warden
and the action revolves around his pursuit and eventual
capture by a suspicious policeman. Suspense is mild and
the chase lacks potency. The hunted man starts out as a
victim of circumstance, but later you're often siding with the
constable. The bleak, dilficult life led by these wanderers,
or tinkers, is grimly depicted, relieved only by refreshing
views of the Irish countryside. Michael Gough, currently
seen in "The Man in the White Suit," creditably handles the
star role. This may prove an acceptable supporting feature
in art houses and might serve likewise in neighborhood spots
where persons of Celtic origin will welcome the sound of a
brogue and a sight ol the Auld Sod. Produced by Colin
Lesslie and directed by Paul Rotha,
Michael Gough. Eilhne Dunne. Noel Purcell. Brian O'Higgins,
Jack McGowran. Diana Campbell. Maureen O'SuUivan.
1371

. , . Entirely
. . Becomes
. . Linger
. . The
. . With
. . Poignant
. . The
. . Today's
. . The
. . Richard
FEATURE REVIEWS Story Synopsis; Adlines for Newspaper and Programs
THE STORY: "No Room lor the Groom" (U-1)
THE STORY: "High Noon" (UA)
Tony Curtis just drafted, and Piper Laurie elope without
telling Piper's mother, Spring Byington. Tony is immediately
hospitalized with chickenpox and Piper returns home a bride
in name only. Recovered, Tony is dispatched to the front,
and when he returns ten months later he finds Piper, her
mother and assorted relatives have moved into his big farmhouse.
The relatives are employed by Don DeFore, a cement
tycoon with a government

I
; llir
'
'
Projectionist
'
I
lhe:ttre.
j;E:S: 15c per word, minimum $1.50. cash with copy. Four insertions for price ol three.
CI SING DATE: Monday noon preceding publication date. Send copy and answers to
Box Numbers to BOXOFFICE, 825 Von Brunt Blvd., Kansas City 1. Mo. •
HELP WANTED
THEATRES FOR SALE
CLtflRine
Theatre For Sale: Selecied llitln(i In Oregon
and Wiuhlngion now iitllable. Write for llit.
Ihealre Exchange Co., Fine Arti Bldg., Portland.
Ore.
Build double parking Drive- In theaitev under
franchise Patent 2.102.718, reissue 22,750. Ip lu
30"Vi mure aealing capacity Willi llltle additional
cost. LouU Josserand, 3710 .Ml. Vernon, Houston.
Tex
Pacific Northwest theatres tor sale. Wrlie Irv
Bowron. sales manager. Theatre Sales (lilv.),
Fred B. Ludwig, Brk., 5711 K. Burnslde, Portland
15, Ore.
When in Dallas see Jue" Joseph, lexai.' Ihea-
Ire Brokers, 204 Gable Bldg., Dallas. Tex. Phones
LAkeslde 9437 or LOgan 8707.
"Four sale or trade." Four-yeor-old theatre.
four hundred seats, four rentals, four per cent
Interest. Fourteen hundred population. Philomath,
Ore. $25,000 down, $80,000 full price. Bulld-
Ing and all Boxofflce, 4680.
For sale: 300-SBat Idaho Theatre. Sumner, HI.
By owner.
West Texas, near Hobbs: Only theatre growing
oil center, hirge drawing poiuilatlon. Includes
nearly new e, Tex HlnUir wuth T^ui. 18
iillierii from $9,000 down.
Encelltnl imall town, Arkanui Oiarlu. Over
$7,000 net. Boukii open. KImplei projection, BCA
sound. 300 »eaii. I'2I.500 with lerffli. Including
manonry building. Owner, Kuxnfrice, 4717.
THEATRES WANTED
TlicAtrc, Nebrjuki, weitem ioiia. oorttaerD Kmsai.
No broken. Over 400 icsU, Ta»n 1,800
population or over. ContldeotUI. Eiperlenced. L.
J. Burkllt, Bparta. WU
Need theaire liitingsl Want good pijrUig Ibca-
Ires worth the money only. Have cllenta fur large
drlvc-In theatres. "Joe" Joseph, 340S Milton,
Dallas, Tex.
Motion picture theatres open or closed, to purchase
or lease. Broken protected. Steinberg
.Management Corp., 250 W, 57th 6t,, New York.
Want indoor or outdoor theatre Denver exclungc
urea; will justify hired management. Itundown
situation considered tf potential there. Boxofflce,
4713.
West Texas vicinity. Capable $'20,000 yearly
profit. Cash If wanted. Indoor, outdoor or bolb,
Boxulflce, 4714.
Only theatre In town 2.900 to 5,000 In northern,
central or southern state, with no drlve-tn
compel it Ion. Buy or lease. ,\o brokers. Boxofflce,
4 7 I.I.
THEATRE SEATING
Parts for all chairs. Send sample for quuutlon.
Fensin Seating Co., Chicago 5.
Chair supplies. Eteryibing for theatre chain.
Fensin Sealing Co., Chicago 5.
Used chairs, guaranteed good. Advise quantity
wanted. Photographs mailed with quotation. Fenaln
Seating Co., Chicago 5.
Seat covers: Sewed combinations, all makes, all
styles. Send your sample for quotation. Feiuin
Seating Co.. Chicago 9.
Patch-0-Seat cement. Patching cloth, tolieni,
etc. Fensin Seating Co., Chicago 5.
Upholstery Fabrics: All kinds. All colors. Send
your sample for matching. Fensin Seating Co.,
Chicago 5.
Tighten loose chairs with Permastone anchor
cement. Fensin Seating Co., Chicago 5.
Chair-ity begins at S.O.S. All types theaire
chairs from $2.95. Send for Chair Bulletin. Dept.
C. SOS Cinema Supply Corp . 602 W. 52nd St.,
New York 19. Cable Sosound.
Many years In Ihe sealing business Is your
guarantee, (^od used chairs are not too plentiful
but we have the pick. Full upholstered, panel
back and many other styles. We furnish proper
slope or level standards to fit your floor. All
size 18 to 21-Inch chairs. Our prices are Iowe>l.
W>lte for exact photo and price. We furnish parts
for all makes. Send sample. Good quality plastic
coaled leatherette 25x26-lnch. all colors. 55c ea.
Chicago Used Chair Mart. 829 South Slote St..
Chicago 5, III.
No more torn seats: Quickly repair cuts and rips
on leatherette seats with original I':ilch-A-8eat
Specify color when ordering. Complete kit Inc.
1 qt. leather coaling. $6. General Cliair Co,
Chicago 22
Chair Parts: We furnish most any part you require.
Send sample for price, brackets, backs
and seats General Chair Co.. 1308 Elston Ave..
Oilcago 22. III.
Several thousand used opera chairs no» In
stock. Can furnish any amount you reqtiest. Full
upholstered back, Insert panelback. boxspring and
spring edge scat. Write for plmto and slate
amount and Incline. We also manufacture new
chairs. General Ctiair Co., 1308-22 Elslon Ave ,
Chicago 22, III.
No more loose chairs: Get "FIrmasinne" Anchor
cement, $5 per box. General Chair Co., Cldcaeo
22, 111,
For sale: 331 seats, like new; upholstered seal.
veneer back. $8 each. Free with deal. 1 full roll
material to match and 1.30 all veneer scats.
Imlte Inspedlon. Contact H. E. .Miller. Miller
The.itre Bldg ,
Festws, Mo
MISCELLANEOUS
Signature cuts. Identify your theatre wllli distinctive
Sig Cuts by Art-Slgs. Write for sample
prools An-Slg!. 710 Wesses Place. Orlando, Fla.
CONSULTING SERVICE
Brand new drive-in theatre service, first lime
available! We check your operation, on the spot,
advise you how It compares to the most successful,
and help you make Inexpensive corrections. Have
answers lo most concession, maintenance, booklntl,
eiploltaiion, etc , questions you will ask. Why
wonder, when you can find out? Service available
to all drlve-lns, anytime, anywhere In Unlied
Slates. Drive-In Consultants. Boxofflce. 4658
pi

A SPECIAL
SERVICE FOR
EXHIBITORS.
THE BOOKING OF THE WEEK
THE SNIPER
THINGS YOU'LL
WANT TO KNOW