A QUANTITATIVE APPROACH TO PREDICT ... - SuSanA

purpose of clarity, the term ecosan fertilizer will be used in this study to represent the
fertilizer that is produced.
The general objective of the research is to outline the factors that determine the
intentions to use ecosan fertilizer in agriculture by farmers. This will help to identify
the factors that need to be considered in promoting ecosan. The specific objectives are:
To predict if attitude influence intentions to use ecosan fertilizer
To assess the extent to which subjective norm influence intentions to use ecosan
fertilizer
To predict if perceived behavioural control influence intentions to use ecosan
fertilizer
The research question for the paper is; what factors determine the intentions to use
ecosan fertilizer in agriculture?
1.2. Overview of the rest of the paper
This rest of the paper is structured into five chapters. The next chapter which is chapter
two highlights the theoretical framework. There, one may find the detailed description
of some basic concepts, reviewed literatures on ecosan and elements and characteristics
of the theory used. The chapter ends with the hypothesis of the research. Chapter three
gives a detailed description of the case study with an overview of the project area and
the preparation of the ecosan fertilizer are given. Chapter four focuses on the
methodology where the needed data are specified and characterised. Moreover, one may
find detailed description of the methods chosen for the data collection and processing.
Chapter five shows the analysis and findings of the study. Chapter six gives the
conclusion and recommendation to the paper. Apart from these main chapters, there is
an annex where the questionnaire, field research plan and detailed Statistical Package
for Social Sciences (SPSS) outputs are attached.
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