A QUANTITATIVE APPROACH TO PREDICT ... - SuSanA

influence behaviour when people are associated with them. 107 This self-categorization
theory will also not be discussed in detail because group influence is not of much
interest in this study.
2.3.3. Perceived Behavioural Control
The perceived behaviour control “refers to the perceived ease or difficulty of
performing the behaviour and it is assumed to reflect past experience as well as
anticipated impediments and obstacles.” 108 The basic explanation that determines
perceived behavioural control is control beliefs where control belief influences the
perception of behavioural control involving both internal and external factors. 109 The
internal factors can be knowledge about the behaviour and the external factors may
involve the availability of resources like equipment and machinery to be used as one
engages in the behaviour. Perceived behavioural control affect behaviour in two ways:
it influences intentions to perform the behaviour and it can influence behaviour
directly. 110 It is explained further that when it comes to direct influence of control on
behaviour what is relevant is actual control as in availability of resources and
opportunities and not entirely perceived control as in knowledge alone which may not
be fully adequate. 111 In this domain as well, perceived behaviour control can be replaced
with self-efficacy expectation where the individual considers the capability to behave in
a particular way. Doing that linkage strengthens the argument that TPB is a social
cognitive model as its characteristics fit into those identified by Bandura.
2.3.4. Behavioural Intentions
The issue of planning and forethought is very crucial when it comes to behavioural
intentions. An intention is a psychological construct which represent ones motivation in
a conscious plan to force the performance of a behaviour. 112 The concept of intentions
was introduced during the debate about attitude-behaviour relationship by saying that
attitude influence behaviour by their influence on intentions as one decide to act on a
particular way. 113 Attitude at a point was seen to influence behaviour directly and even
sometimes used in place of behaviour but this distinction introduced with the
107 Moreland, Richard.
108 Eagly, Alice and Chaiken, Shelly, 1993, p. 187
109 Ibid
110 Ibid
111 Ibid
112 Eagly, Alice and Chaiken, Shelly, 1993, p. 168
113 Ibid
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