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Festivals - Fondazione Fitzcarraldo

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The most useful networks seem to be the informal ones among professionals, artists,<br />

operators and organizers worldwide, followed by relations with similar festivals and<br />

the personal net of contacts. The risk of crisis seems fairly irrelevant: few have experienced<br />

some, due to incidental unexpected events (the Swedish foreign minister fatally<br />

stabbed just before the festival; sudden unexpected death of the initiator of the festival<br />

idea), or other external causes such as the weather problems (cold, rain) or some contextual<br />

problems (locations) or simply because of unfavourable criticism from press.<br />

Only one festival stresses the importance ‘to foresee every problem and be able to find<br />

quick compromises’.<br />

Projections in the future show a general expectation to improve in several aspects:<br />

increasing artistic and cultural quality, reinforcing and diversifyng the sources of income<br />

such as the European Commission, sponsorship and merchandising, sponsorships,<br />

prolonging the duration of the festival and enlarging its activities, enhancing<br />

the programs every year so as to keep interest alive, obtaining an international recognition,<br />

improving young professionals skills and opportunities, increasing cooperation<br />

with local and international institutions, improving the relationship with the<br />

environment.<br />

From the comparison and analyses of the eleven festivals questionnaires, the main<br />

critical weakness emerging can be resumed as follows:<br />

a tendency to follow standard tools and practices, with a not so prominent creative<br />

effort to find more adequate instruments and topics as regards position,<br />

management and development of the festival;<br />

a lack of professional competences, especially in project management<br />

and fundraising;<br />

a not so functional organization and deployment of specific roles and human<br />

resources (e.g. the need to cover some neglected aspects such as documentation,<br />

volunteers involvement, etc.)<br />

unexploited potentialities of relationships, partnerships and support;<br />

the lack of effort and instruments in monitoring audience;<br />

the lack of attention and instruments in evaluating the festival experience and<br />

in communication with the policy makers and public opinion, in order to<br />

demonstrate the role, the potential and the impact on the local community .<br />

26

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