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Ft<br />

/ne TuAe m me /vi&to&n. Mctu/ie<br />

Moses (Charlton Heston) returns from Mt. Sinai with the tablets bearing the Decalog<br />

in this scene from "The Ten Commandments." Produced and directed by Cecil B. DeMille,<br />

this Poramount Picture, filmed in VistoVision and Technicolor, has been awarded the<br />

BOXOFFICE Blue Ribbon Award for January by the National Screen Council . . . Page 26.<br />

folere't ot Iffrondcloil nnnrter ot ttie Pv«' Tt c« qI Kania<br />


Including (lit Stclional l«t»l PioH of All Cdllioni

HE OWNS<br />


BEDROOMS"!<br />


Not since coins were tossed<br />

in that fountain has a picture,<br />

filmed in the beauty<br />

of Rome, had so much<br />

bouncy, youth-propelled<br />

entertainment. A young<br />

hotel tycoon {Dean Martin's<br />

first solo starring role) skillfully<br />

plans romances for<br />

three gorgeous sisters so<br />

that<br />

he can marry the<br />

fourth. The backgrounds of<br />

Rome are exquisite, the<br />

foregrounds of the sisters<br />

are divine, the songs are<br />

whistle-bait and fit the<br />

romantic,<br />

uproariously<br />

funny {and very sly)<br />

to perfection.<br />


MS k-/1V)rtAi< S. ». . F'<br />


»f<br />

M-G-M preienti<br />


in<br />


BEDROOMS»»<br />

Co-Storring<br />




DALIO<br />


N,w Songw-Music by NICHOLAS BRODSZKY • i„i«b, SAMMY CAHN<br />

in<br />


Directed by RICHARD THORPE • Produced by JOE PASTERNAK<br />

(Available in Magnetic Stereophonic, Perspecta Stereophonic or 1-Channel Sound)



•k<br />

give you<br />

loveliness,<br />

softness and the<br />

restlessness of a<br />

woman in love as<br />

played by the most<br />

women<br />

female<br />

'Best Actress of the Year*— (n. y.<br />

film critics award)<br />

and Mel Ferrer<br />

Jean Marais<br />


in Jean Renoir's<br />

Technicolor®<br />

THINGS<br />

story ana screenplay and Direction by JEAN RE^



^f44*<br />

ijl]<br />

^•^^<br />

^V1^#t!h<br />


F^6^ o^tAe //l(>twn reduce /^tdiuh//<br />


Published in Nine Sectional Editions<br />

BEN<br />

SHLYEN<br />

Editor-in-Chief and Publisher<br />

DONAl D M. MER5EREAU . . Associate<br />

Publisher & General Monoger<br />

NATHAN COHEN. .Executive Editor<br />

JESSE SHLYEN. .. .Manoging Editor<br />

HUGH FR AZE Field Editor<br />

AL STEEN Eostern Editor<br />

IVAN SPEAR Western Editor<br />

I. L. THATCHER. .Equipment Editor<br />

MORRIS SCIILOZMAN. Business Mgr.<br />

Published Every Saturday by<br />


Publication OKices: se.S Van Itritnt lilul.,<br />

Knnsa.< Clly 24, Mo. Nnlhnn Ciili. K%-<br />

prtillvp Kdihir; .l Slilven. Miinn^lng<br />

nillliir: Miirrl.s Rrltlnzni:in. nnvliicss Manuser:<br />

Much Krn7i', h'lflil Kdllor; I. L.<br />

'Ili.ildipr, Kdllnr The Miidern Ttieatre<br />

SiTlliin. Ti-lriilinnp Cllesitniit 1-7777.<br />

Editorial Oflices; 4S llni-ki-fi'llir Plaz«.<br />

New Viirk 21). N. Y. Ilnnnlil M. Mersereinl.<br />

Assiichitp Piilillslicr St (Irnpral<br />

^f;lMaBC^: Al Stoen. Rastern Ktlftnr; Carl<br />

M(K, KyriMipmpnt Ailverll.s'lnc. Telephone<br />

I'dliiniliiK ri fiH7fl.<br />

Central Offices: [Cdllorlnl— n2n No. Michigan<br />

Ate.. rhiPHRO tl. Ill ,<br />

I'Vanri'S B.<br />

Clnw. Tcli-iihone Sllprrhir 7-:i072. Aclrerllsliie—<br />

:I5 K:isl Worker llrlvc, riilrngn 1,<br />

111.. Rulnc llirlrhlsiin anil K. R. Yeck.<br />

Tpl.'pliono ANrloier 3 3042.<br />

Western Offices: Rdllnrlol and I''llm Ariverllslni;—<br />

Bin4 llidlynood Itlvil . Ilollynood<br />

2S. Calif. Ivan Spi'or. m,in:ii;pr. 1 piephono<br />

IHHIvwoiii! 5-llSfi. Kipilrmiptil mid<br />

Non-Film AdtrrllshiR—(172 S. Lafayetle<br />

Park I'hiPe. I.ns AnePlp>!. Calif. l!oh W'pttsleln.<br />

msnacer. Tplpphone tll'nkirk S 228fi<br />

Washington Office: t.arslon 1) r'arrar.<br />

1177 NiMlonal lilili! Plionp IlKpuhllc<br />

7-41112 Sara Vonii!;. 4IS Tlilril Rl.. N.W,<br />

Lonilon Office: Aidhnnv (Iniiipr, 41 Wardmir<br />

St. Tplpplionp (IRliard n720/8282.<br />

The MOliRUN TIIRATIIR SiTlInn is )nclndfd<br />

In the first. Issue of eaph mnnth<br />

Atlanta: Marlhil Ch.indler. 191 W.illon NW<br />

Alhany: .1. S. Coiinprs. 21-2:i Waller Ave.<br />

Ratlimoie: (Jenrse Ilrnvvnlng, Slnidcy Thea.<br />

Ithmlnuhani: F^dille ItadRer. The News.<br />

Itoston: Franpps Harding. Illl 2-1141.<br />

Clinrlolle: Annie Mae Wllllam.s. Kll 2 12.54.<br />

ClnPlrnoifl: 1-llllan Lazarns. 174fi Carrahen<br />

Cleveland: Elsie I.neh. Falrmonnl 1-0046.<br />

Coltimhns: Fred Oestrelcher, 646 Hhosdes<br />

Place.<br />

Dallas: nill Barker. 423 Nlmltz St..<br />

Wll. 2 1958.<br />

Denver: .laek Hose. 1645 T.afayelte St.<br />

Mfdnps: Bnss Sctioch. Itegister-TrllHrne.<br />

Ite.s<br />

Dplrnll: II. F. lieves. Fox Tllpairp lildg.<br />

Indianapolis: Corhin Patrlpk. The Star,<br />

.lacksonvllle: Ttohert Cornwell. San Marco<br />

Theatre.<br />

Memphis: Null Adams. 707 RprlnB St.<br />

Mland: Kitty llarvvood. (16 R. Illhlwus.<br />

Mlhiankee: Wm. NIphol. 63fi N. I4lh St.<br />

Mlnneaiinlls: I.es Itees, 2123 Freemont Sq.<br />

New Ilavpn: \Valler lindar. The Iteglster.<br />

N. Orleans: Beverly B;ilancle, 5500 Danphin.<br />

Oklahoma City: .Inyee flntliler. 1744 NW<br />

17th St.<br />

Omaha: Irving Baker, nil N. 5Ist St.<br />

Philadelphia: Norman Slilgon. 53(13 Berk<br />

PIttslinrgli: It, F, Kllngensmllh. 516 .leannetle.<br />

WllkhishnrB. CllnrPhlll 1-2809.<br />

Portland. Ore.: Arnold Marks, .lonrnal.<br />

St. I.nnis: Davp Barrplt. 5149 Rosa.<br />

Salt Lake City: II. Pearson. Mespret News.<br />

San Anionin: I.ps Ketner. 230 San Pedro.<br />

San Franelspo: fiall l.lpnian. 287-28lh<br />

Ave.. Skyline 1-4355: Advprilslng: Jprrv<br />

Nowpll. Tlonard Bldg.. YIl 6-2522<br />

In Canada<br />

Mniitrpal; 300 I.cnioyne SI., .hilps !-arophelle.<br />

St. .lohn: 43 Waterloo. Sam Bat*<br />

Toronto: 1675 Bayvlew Ave.. Willnwdale.<br />

Ont.. W. C.Iadlsh.<br />

Vanrnnvpr: I.yrlc Theatre Bids., .lack Oroy.<br />

Whndpeg: 282 Pnpertsland. Ben Sommera.<br />

Member Audit Bureau of Circulations<br />

Rnterpd as Sernnd Class niafler at Post<br />

Office. Kansas City. Mo. Rppllnnal Rdlllon.<br />

$3.00 per year; National Rilitlnn. $7.50.<br />

FEBRUARY 16, 1957<br />

Vol. 70 No. 17<br />


% UK iiiiistructive jjolicy which National<br />

.Allied emincialctl at its niolinf; in Dallas<br />

la.'it Novemher wa.s icaffinned at its Ixiard nicftin;;<br />

in ("incinnati early this month. And it is<br />

heing carried<br />

Julius Gordon.<br />

f. )r\vard<br />

hy its new president.<br />

Following his election at Cincinnati. Mr. Gordon<br />

made a strong plea for industry unity, citing<br />

the accomplishments that could be achieved<br />

thereby, not only in working together for betterment<br />

of intra-industry relations but also in improving<br />

the industry's public relations. In both<br />

cases, Mr. Gordon sees the means for business<br />

betterment.<br />

Pointing up the deterrent nature of internal<br />

strife which has for too long been flagrant in<br />

this business, Mr. Gordon reminded that each<br />

branch of the industry was dependent upon the<br />

other. '"1 sincerely believe," he said, "no part<br />

of the industry can die without all the rest of<br />

the industry dying. I feel that the plight of the<br />

exhibitor today is symptomatic of the chaos and<br />

illness of production and distribution, which are<br />

all ridden by high cost and hamstrung by<br />

agencies and exorbitant demands." He added<br />

that "this cost is being pushed off on the exhibitor,<br />

rather than being fought out at its<br />

source," and expressed the view that these and<br />

other problems could be solved through "more<br />

of a spirit of cooperation and friendship between<br />

the various branches of the industry."<br />

At a press conference in New York this week,<br />

Mr. Gordon reiterated these views, giving<br />

em]ihasis to his belief that they could be brought<br />

to fruition through a meeting of the minds— in<br />

a conference between film company presidents<br />

and exhibitor leaders representing Allied and<br />

Theatre Owners of America members. Such a<br />

meeting has repeatedly been sought by exhibitors<br />

during the last several years. And at a<br />

meeting of the executive committee of the Council<br />

of Motion Picture Organizations, a highly-placed<br />

distribution executive concurred in the belief<br />

that such a conference could bring about harmonious<br />

relationships between distribution and<br />

exhibition. However, distribution heads have,<br />

thus far, been unreceptive to the idea. Perhaps<br />

Mr. Gordon's assurance that such a forum would<br />

be the place, "not of recrimination but of progress."<br />

will bring a favorable reaction. Failing<br />

that, perhaps a meeting with Eric Johnston, who,<br />

as president of the Motion Picture Ass'n of<br />

America, represents the major distribution<br />

companies, would suffice as the means of, at<br />

least, an approach to the desired objective.<br />

Also noteworthy is Mr. Gordon's interest in<br />

the establishment of an arbitration system.<br />

Doubtless, this would go a considerable distance<br />

toward resolving differences between<br />

•<br />

individual<br />

exhibitors and distributors. Here, loo, resultant<br />

liclter relationships betweem exhibitor and distributor—<br />

and exhibitor and exhibitor—would<br />

ensure the teaming up for joint efforts wherever<br />

they may be called for. whether it be for business-building<br />

or dealing with other common<br />

problems, of which there is no shortage. Certainly,<br />

the time spent in conflict can be put to<br />

better use in the making of ])ictures and in the<br />

operation of theatres.<br />

Harmonious relationship within the industry's<br />

ranks is essential to its jtrogress. It can't be<br />

achieved by fighting one another; but it can be,<br />

by understandingly working together.<br />

For the WHOLE Town<br />

It is always gratifiying to read newspaper<br />

editorials that praise a particular motion picture<br />

or point to the indispensability to the community<br />

of its theatres. Recently there has been<br />

a growing number of articles that besiteak the<br />

awareness of the editors and the alertness of<br />

exhibitors. Maybe the editors didn't need any<br />

prodding but, if they did, the more credit to the<br />

exhibitors who inspired the "reawakening."<br />

Reprinted in this issue is an editorial from<br />

the Fox Lake (111.) Herald that referred to its<br />

movie theatre as "A Good Thing for the Whole<br />

Town" and urged public and merchant support<br />

of this enterprise in the community interest—not<br />

just for the theatre owner's benefit. But aside<br />

from the nice things the editor said on behalf<br />

of the theatre, we were impressed by some constructive<br />

criticism that he offered. Viz:<br />

"... there are nights when, some oj the<br />

ivorld's top attractions play here to a theatre<br />

far jrom filled. After the picture is gone, the<br />

very people who would have found it most interesting,<br />

are the ones who complain that they<br />

would have come if they had known more about<br />

it. There is a failure to communicate special<br />

information to special interest groups. Merely<br />

announcing titles and stars will generally bring<br />

in the general movie fan audience, but special<br />

messages must get to the special interest groups<br />

if special interest pictures are to get special<br />

support."<br />

This shortcoming, we are sure, is rather widespread.<br />

Whether the fault lies with individual exhibitors<br />

or otherwise, it points up the need for,<br />

first, the exhibitor to be well informed on the<br />

product he buys and shows; second, doing a<br />

thorough job of selling each picture to ALL<br />

of his potential patrons: and, third, booking<br />

sufficiently far ahead to make this generally<br />

possible.<br />

[JL^ /MJL^-vi^



Gordon Asks United Effort<br />

To Solve Production Costs<br />

And Attendance Problems<br />


NEW YORK—Strife within the motion<br />

picture industry must stop immediately so<br />

that there can be a united effort to solve<br />

two great problems, high production costs<br />

and the sales approach to the average man<br />

for his leisure time. That was the theme<br />

of the first press interview given by Julius<br />

Gordon of Texas as the new president of<br />

National Allied. He met the press in the<br />

offices here of Wilbur Snaper. former<br />

president, Wednesday (13).<br />


Gordon reiterated Allied's desire, in conjunction<br />

with Theatre Owners of America,<br />

to meet with the major company presidents<br />

in an atmosphere "not of recrimination but<br />

of progress." He added that if that type of<br />

approach was deemed incorrect, then Allied<br />

"should like to be informed as to the proper<br />

parties and place for a forum."<br />

The major companies have expressed a fear<br />

of being charged with acting in concert contrary<br />

to the provisions of the antitrust law<br />

if their executives met in a body with exhibitor<br />

representatives. Previous exhibitordistributor<br />

meetings have been held on an<br />

individual company basis.<br />

"Tlie basic need of om- industry," Gordon<br />

said, "is the immediate cessation of the internecine<br />

strife, so that all efforts may be<br />

united in solving the two great industry<br />

needs. Allied has, in the past, sincerely<br />

wished for such a solution. We have attempted<br />

to use nearly every route open to<br />

us. If our critics decried our methods, let<br />

them first consider our frustrations.<br />

"I have the deep-seated conviction tliat no<br />

problem is insoluble if approached by sincere<br />

men who are acting, not in the heat of<br />

anger, but with goodwill and a desire for<br />

progress. It was because of this belief that,<br />

in Cincinnati, I indicated my willingness to<br />

discuss any phase of the business at any<br />

time or place. I reiterate that now.<br />


"If our desire, in conjunction with TOA,<br />

to meet with the highest representatives of<br />

the owners of the film companies (their<br />

elected presidents) in an effort to help solve<br />

the problems of all owners of all segments<br />

of the industry was an incorrect approach,<br />

which we do not think it was, then in such<br />

a case we should like to be informed as to<br />

the proper parties and place for a forum,<br />

not of recrimination but of progress."<br />

Gordon said it was "crystal clear" that<br />

"this Cain and Abel struggle" had to be settled<br />

so that there can be concentration on<br />

the two great problems he mentioned. Discussing<br />

high production costs, he made the<br />

following points:<br />

"It has been brought on by the stranglehold<br />

of the talent agencies.<br />

"It has been accentuated by the aging<br />

Allied-COMPO Progress<br />

Seen on Reaffiliation<br />

NEW YORK—The National Allied<br />

committee discussing a return to membership<br />

in the Council of Motion Picture<br />

Organizations has "made much progress,"<br />

according to Wilbur Snaper, a committee<br />

member along with Trueman T. Rembusch<br />

and Abram F. Myers. He decried<br />

a suggestion that there may be "stumbling<br />

blocks," said the question of reaching<br />

a decision was "just a matter of procedure"<br />

and that "it was 90 per cent<br />

straightened out." However, he would not<br />

say when a decision will be readied and<br />

what it will be.<br />

Snaper made his comments at a pre.ss<br />

interview with Julius Gordon, National<br />

Allied president, at the latter's request.<br />

stars who, though still a great asset to this<br />

business as they have been for years, are<br />

failing to help perpetuate it. It would seem<br />

that these people, made wealthy by the motion<br />

picture business, should, in their taxfavored<br />

producing companies, take on part<br />

of the responsibility of developing new young<br />

stars. So long as circumstances dictate that<br />

the aging personnel works independently,<br />

they are in a position to bring up new people<br />

for their own and the industi'y's benefit, in<br />

exactly the same manner that the major<br />

studios made them into personalities when<br />

production was not on an independent contract<br />

basis."<br />

Discussing an industry campaign for its<br />

share of the leisure time of the average man,<br />

Gordon said:<br />

"As leisure hours have increased, we have<br />

allowed om- more unified competitors to convince<br />

the public that their leisure hours<br />

would be more pleasant, relaxing, more<br />

healthful, more educational, if it be spent<br />

hunting, fishing, watching TV, boating, gardening,<br />

motoring, cooking or 'doing-lt-yourself<br />

in a hundred different forms.<br />

"It should seem within the realm of probability<br />

that a unified industry with all its<br />

intelligence, and with the modern research<br />

analysis and communications media open to<br />

it, could convince large segments of the public<br />

of the entertainment, cultural, educational,<br />

recreational, economic advantages in<br />

spending part of their leism'e time in wellappointed<br />

and operated tlieatres."<br />

Gordon stressed that he was talking about<br />

a leisure-time campaign in its broadest sense<br />

and was not prepared at the time to enter<br />

into any discussion of the merits of any<br />

drives now under way. Throughout the interview<br />

he gave the clear impression that he is<br />

for industry cooperation and goodwill and<br />

that he will do all in his power to realize<br />

those ends.<br />

Early Arbitration Talks<br />

Are Favored by Allied<br />

NEW YORK—National Allied is anxious to<br />

sit down with distribution and discuss an<br />

arbitration system, Julius Gordon, new president,<br />

said here Wednesday (13). Its ai-bitration<br />

committee probably will meet with that<br />

of Theatre Owners of America in the near<br />

future, though no move has yet been made<br />

in that direction. However, it wouldn't<br />

necessarily meet with TOA before opening<br />

negotiations with distribution, he added.<br />

Gordon said that "while we still like arbitration<br />

of film rentals," the matter wouldn't<br />

be made a condition to meetings. He noted<br />

that the Senate Small Business Committee<br />

favored new attempts to set up an arbitration<br />

system, and hoped there would be early meetings<br />

with distribution. They would not have<br />

to be held, he said, at a company president<br />

level.<br />

Asked how many distribution companies<br />

have replied to exhibitor requests for meetings,<br />

Gordon said he had "been on the job<br />

only a week" and didn't know. Elsewhere it<br />

was said that eight major company presidents<br />

have replied and that they did not<br />

include the Columbia or Universal-International<br />

heads.<br />

The Allied arbitration committee consists<br />

of Ruben Shor, Abram F. Meyers and Abe<br />

Berenson. The TOA committee consists of<br />

Mitchell Wolfson, S. H. Fabian. Sam Pinanski,<br />

Ernest G. Stellings, Herman M. Levy, counsel,<br />

and George Kerasotes, alternate.<br />

TOA is expected to discuss its next m.ove at<br />

the mid-winter board and executive committee<br />

meeting in Chicago March 3-5.<br />

Gordon was asked if efforts to draft a<br />

system would probably be based on previous<br />

drafts. He said he didn't know and that<br />

"Myers is the best man to answer that."<br />

Myers is Allied general counsel.<br />

Steve Edwards Joins<br />

Rank's U. S. Company<br />

NEW YORK—Steve Edwards, former advertising-publicity<br />

director of Republic Pictures,<br />

has joined Rank Film Distributors<br />

of America as an aide to Geoffrey Martin,<br />

director of advertising and publicity.<br />

Edwards joined Republic in 1941 after having<br />

been associated with United Artists and<br />

Keith Albee Orpheum. He became publicity<br />

director of Republic in 1943 and was appointed<br />

head of the advertising-publicity<br />

department two years later, which post he<br />

held until late spring of 1956.<br />

8 BOXOFFICE :: February 16, 1957

MPAA Industry Study<br />

To Be Comprehensive<br />

NEW YORK—The study of the motion picture<br />

market to be conducted by Opmion Research<br />

Corp. of Princeton, N. J., will be a<br />

wide-ranging one that the Motion PictuJ'e<br />

Ass'n of America, its sponsor, believes will<br />

produce much important data. The company<br />

was named a week ago to undertake the<br />

MPAA market research project.<br />

Among the questions to which answers<br />

will be sought are the following:<br />

Why do or don't people attend the movies?<br />

What seriou.s competition do the movies<br />

face in other ases of leisure time?<br />

What is the frequency of attendance by<br />

What are<br />

age group patterns, income, geographical location<br />

and other elements?<br />

What types of promotion are most successful<br />

in attracting theatre attendance?<br />

the basic elements of a successful<br />

picture?<br />

What are the effects on attendance of<br />

films available in a given area, seasonal factors,<br />

speed of playoff and theatre conditions?<br />

The study will be conducted on a national<br />

basis. The MPAA said it will take several<br />

months to complete all aspects of it. Before<br />

it gets under way, there will be thorough<br />

tests of all elements of the questionnaire.<br />

Minnesota Learns Ticket<br />

Taxes Hurt Retail Trade<br />

NEW YORK—Local admission taxes as<br />

revenue-raising measures are not favored by<br />

a tax study committee set up by Gov. Orville<br />

L. Freeman of Minnesota. The following<br />

committee report to the governor has been<br />

reported by the Council of Motion Picture Organizations:<br />

"Many cities now levy general sales, excise<br />

and admissions and amusement taxes, but<br />

these taxes are not likely to be as productive<br />

of revenue as the income tax, or<br />

to reach as<br />

effectively the commuter or 'daylight citizen.'<br />

They are, furthermore, likely to have unfortunate<br />

repercussions upon retail trade<br />

within the large central cities of the state's<br />

major metropolitan areas."<br />

The report was based on an 18-month survey<br />

whose main purpose was to "examine the<br />

tax structure to determine the impact of<br />

various taxes on the creation of wealth with<br />

particular emphasis in the area of manufacturing<br />

where we are subject to competition<br />

from other states."<br />

The 20 members of the committee represented<br />

business, industry and finance, labor<br />

groups, and representatives of the Minnesota<br />

Ass'n of Cooperatives and the University of<br />

Minnesota.<br />

Doob COMPO Consultant<br />

On Business Campaign<br />

NEW YORK—Oscar A. Doob, advertisingpublicity<br />

veteran, has joined the Council<br />

of Motion Picture Organizations as a consultant<br />

on the over-all business building<br />

program now being organized. He will work<br />

with Robert W. Coyne, special counsel.<br />

Doob retired last year after many years<br />

with Loew's Theatres and more recently as<br />

an executive in the MGM advertising-publicity<br />

department.<br />

Sweepstakes<br />

As More Big<br />

Sweepstakes Voters<br />

Need Not See Films<br />

NEW YORK—The Academy Award Sweepstakes<br />

is mainly a guessing contest with theatre<br />

patrons trying to guess the choices of<br />

the experts rather than passing judgment on<br />

pictures and players he has seen, according<br />

to Robert W. Coyne, special counsel of the<br />

Council of Motion Picture Organizations.<br />

He issued the statement after Allied Theatre<br />

Owners of New Jersey expressed concern<br />

because it seemed certain that patrons of<br />

member theatres would be asked to vote on<br />

pictures and players they had not seen. Sid<br />

Stern, president, attributed the situation to<br />

the prevailing system of clearances.<br />

Coyne recalled similar contests conducted<br />

in Texas and Canada. He said they proved<br />

that "the average movie fan is eager to try<br />

his luck at picking the winners even though<br />

he has seen few if any of the pictures involved."<br />

"His selections are made in many cases,"<br />

Coyne said, "not on the pictures he has seen<br />

but on what he has read about them. His<br />

individual judgment is hkely to be outweighed<br />

by the comments of a movie critic or a movie<br />

columnist whose judgment he regards as<br />

better than his own. He is like a racing fan<br />

who will place a bet on a horse he has never<br />

seen run or a fight fan who will try to pick<br />

the winner of a championship fight without<br />

ever having seen the Inside of a fight arena.<br />

"It costs nothing for a movie patron to<br />

enter the contest in a participating theatre,<br />

and although the prizes offered by some exhibitors<br />

are a special inducement to many<br />

voters, exhibitors have found that many patrons<br />

will mark their ballots for no other<br />

reason than the personal satisfaction of<br />

matching their judgment against the majority<br />

vote of Academy members."<br />

Blevins Distributing Ballots<br />

For Popscar Awards<br />

NASHVILLE, TENN. — Ballots are being<br />

distributed to the theatres throughout the<br />

United States to name the winners of the<br />

little Popscar for 1956. Popscars are annually<br />

awarded to the actor, actress and to the producer<br />

of the picture selling the most popcorn<br />

in theatres during that year. The whole<br />

idea is to encourage production of pictures<br />

of the type that produce wholesome entertainment<br />

as well as popcorn sales.<br />

Awards will be made before a nationwide<br />

radio and television audience, according to<br />

announcement made by Jim Blevins, mayor<br />

of Popcorn Village and president of the<br />

Blevins Popcorn Co., sponsors of the annual<br />

Popscar Awards.<br />

Edwin C. Hill<br />

Dies<br />

ST. PETERSBURG, FLA.-Edwin C. Hill,<br />

radio news commentator, died at a hospital<br />

Tuesday (12i at the age of 72. He also had<br />

been a director of Fox Movietonews and a<br />

scenario editor for 20th Century-Fox.<br />

Entries Rise<br />

Chains Join<br />

NEW YORK—Theatre entries in the<br />

Academy Award Sweepstakes rose to 2,000<br />

Thursday (14), according to Robert W. Coyne,<br />

special counsel of the Council of Motion<br />

Picture Organizations. The total at the<br />

previous weekend was just under 1,500.<br />

The latest were Loew's Theatres, with 105<br />

theatres and drive-ins; the Paramount Gulf<br />

circuit, with 38; Wometco of Florida, 32;<br />

Associated Theatres of California, ten; United<br />

Detroit, 16; Mid-Central of Kansas, eight;<br />

Durwood of Mi.ssouri, five; Roth Theatres of<br />

Maryland and Virginia, four, and individual<br />

houses in Madison, Ind.; Selma, N. C; Endicott,<br />

N. Y.; Wilbur, Wash.; Highland Park,<br />

Mich.; Bridgeport, Conn.; Middletown, N. Y.;<br />

Salisbury, N. C, and Maryville, Ohio.<br />


The Stewart-Everett and Stellings-Gossett<br />

circuits reported planned participation by all<br />

but their smallest theatres in North and<br />

South Carolina. Other pledges came from<br />

the Dickinson circuit of 29 theatres in Kansas<br />

and Missouri, Georgia Theatre Co. with<br />

44 and individual theatres in Chicago Heights,<br />

111., Maiden, Mass., Jamaica, L. I., Detroit,<br />

Stephens, Ark., and Lima, Niles and Warren,<br />

Ohio.<br />

Loew's out-of-town theatres will participate<br />

in all situations where competing exhibitors<br />

join in a cooperative effort. Hem-y<br />

G. Plitt, president, and Maurice Barr, vicepresident,<br />

of Paramount Gulf, told Coyne<br />

they will try to enlist all fellow exhibitors in<br />

the New Orleans exchange area.<br />

Independent Theatre Owners Ass'n of New<br />

York has endorsed the plan and appointed<br />

Edith Marshall as chairman of a coordinating<br />

committee. Cincinnati exhibitors met at<br />

the weekend to set up a campaign.<br />

The National Dairy Queen Development<br />

Co. of New York has advised its 3,000 state<br />

and district operators and local Dairy Queen<br />

store owners to cooperate.<br />


Trailers and advertising kits are now in the<br />

exchanges of National Screen Service. They<br />

are in cartons and ready for shipment to<br />

exhibitors. Each contains one 40x60 rollboard<br />

display, one five-foot die cut standee<br />

with a self-supporting easel, one horizontal<br />

41x27 one-sheet for wall or table display, one<br />

knocked-down ballot box or entry blank container,<br />

one composite mat and one glossy<br />

proof of the official entry blank to be filled<br />

in locally with the names of nominees prior<br />

to the availability of the official entry blank.<br />

Other circuit entries included Schine, 116<br />

theatres; Commonwealth of Kansas City, 65;<br />

Jamestown Amusement Co. of New York, 46;<br />

Interstate of Boston, 34; Y&W Management<br />

of Indiana, 31; Saver Corp. of Trenton, N. J.,<br />

13; Richardson's of Virginia, eight; First National<br />

of Yakima, Wash., six. and Cumberland<br />

of Kentucky, six.<br />

The individual theatres included the Highland.<br />

Myrtle Point, Ore.; Roxy. Ramsey. 111.;<br />

McCleary. McCleary, Wash.; Biddle, Baltimore;<br />

State, Pittsfield, Mass.; Shores, St.<br />

Clair Shores, Mich.; Plaza, Burlington, Wis.;<br />

Strand and Liberty, Kalispel, Mont., and<br />

Valuskie, Buena Park, Calif.<br />


:: February 16, 1957

'Pcd^ ^mU Majors Win in Drive-in<br />

MPAA to Talk Arbitration<br />

At February 26 Meeting<br />

Boaj-d scheduled to act then on exhibition's<br />

request for joint discussions; to take the<br />

position that any new system set up will<br />

avoid mention of film rentals and sales<br />

policies; Allied and TOA seen going along<br />

with exclusion of controversial clauses.<br />

•<br />

Final Details Being Worked<br />

Out on Production Code<br />

MPAA working committee headed by Kenneth<br />

Clark, vice-president, holding series of<br />

meetings on makeup of appeals board; reaffirm<br />

decision to include exhibitor and independent<br />

producer representation for the<br />

first time.<br />

•<br />

Wichita Theatre Granted<br />

SBA Remodeling Loan<br />

Small Business Administration approves a<br />

$5,000 modernization loan to Frank and Edna<br />

Salone of Wichita, Kas.; Its first loan of<br />

$3,750 w'as authorized to an Iowa theatre.<br />

•<br />

Business-Building Program<br />

Nears Early Completion<br />

Roger H. Lewis, chairman of MPAA advertising<br />

and publicity committee, brings<br />

members up to date at Friday (15) meeting;<br />

full report may reach MPAA and COMPO<br />

executives by midweek for final decision.<br />

•<br />

ABC-TV's Fast Growth Told<br />

Leaders in Business World<br />

Leonard Goldenson, president of<br />

American<br />

Broadcasting-Paramount Theatres, says at<br />

seminar marking fourth anniversary of<br />

merger that the network is now in second<br />

place In fully sponsored evening time periods.<br />

•<br />

Disney Will Film 'Zorro'<br />

As ABC-TV Serial<br />

Network theorizes that cliffhanger serials,<br />

which helped build early day motion picture<br />

audiences, will be more effective in building<br />

large, permanent TV audiences than the episodic<br />

shows; "Zorro" production slated for<br />

spring and summer in Mexico.<br />

•<br />

RKO Reaches Impasse<br />

In Canadian Talks<br />

Daniel T. O'Shea, RKO president, halts discussion<br />

with Empire-Universal Films, Ltd.<br />

for distribution of RKO Radio Pictures product<br />

in Canada; no deal will be concluded<br />

with Empire; no talks with other distributors<br />

in progress.<br />

*<br />

Ralph M. Cohen Is Elected<br />

Member of Columbia Board<br />

Vice-president and general manager of<br />

Screen G«ms, TV subsidiary, named to succeed<br />

the late Jack Cohen, his father, at Hollywood<br />

meeting Wednesday (13); will continue<br />

to be active in TV production and distribution.<br />

Case; to Counter-Claim<br />

NEW YORK—The major distributors<br />

will<br />

be able to file a defense, or counter-claim, to<br />

the Maple Drive-In Theatre action for<br />

hundreds of thousands of dollars in damages<br />

on the theatre's claim of conspiracy in<br />

favor of conventional theatres in the Pittsburgh<br />

area. The case has been pending since<br />

1954.<br />

Recently, Louis Nizer of Phillips, Nizer,<br />

Benjamin & Krim, was retained as trial counsel<br />

and, after he said he discovered evidence<br />

in the files that the Maple Drive-In had<br />

conspired with the Blue Dell Drive-In and<br />

other drive-ins to divide the product of the<br />

major companies, he contended that this was<br />

a violation of the antitrust laws. Judge<br />

Thomas F. Murphy of the U. S. District Court<br />

for the Southern District of New York ruled<br />

February 11 in favor of the distributors' filing<br />

a counter-claim.<br />

Nizer's lengthy argument for the distributors<br />

claimed that the Maple, Blue Dell and<br />

other Pittsburgh drive-ins refused to negotiate<br />

for certain pictures of various distributors in<br />

consideration of the other drive-in theatres<br />

refusing to negotiate for other pictures of the<br />

same distributors. The distributors charged<br />

that this was a conspiracy "whereby each<br />

drive-in refused to negotiate or bid for a<br />

picture which belonged to the other drive-in<br />

theatre" and Nizer said that he wished to<br />

amend the answers of the distributors so as<br />

to set forth these facts as a complete defense<br />

to the action, as well as a counter-claim for<br />

triple damages.<br />

Robert Ruskin and Alvin Korngold, counsel<br />

for the plaintiff drive-in, contended that the<br />

amendment to the answers setting forth the<br />

defense and counter-claim should not be<br />

allowed because it was made at the last<br />

moment, when the case was close to trial,<br />

and the distributors "must have had knowledge<br />

of the facts for a long time." After Nizer<br />

stated that he had interviewed all branch<br />

managers in the Pittsburgh area to get the<br />

background and history of the facts, which<br />

"established definitely that there was an<br />

illegal conspiracy," Judge Murphy ruled that<br />

the distributors should be permitted to file<br />

their defense and counter-claims. Nizer will<br />

be permitted to conduct examinations before<br />

trial of the plaintiff's executives during the<br />

next three weeks.<br />

Louis J. Halper Dies;<br />

With Warner Theatres<br />

HOLLYWOOD—Services for Louis J. Halper,<br />

63, film industry leader and theatre executive<br />

for more than 30 years, were held<br />

Sunday (10). He died at his home Friday<br />

(81 morning. Halper was born in Cleveland,<br />

Ohio, and came to Los Angeles 33 years ago.<br />

He was associated with Warner Bros, studios<br />

in an executive capacity and later directed<br />

Warners' theatre circuit on the west coast.<br />

Halper is survived by his wife, Sadie, who<br />

is a sister of Harry M., Major Albert, Jack<br />

L. Warner and Mrs. Anna Robbins; a son,<br />

Samuel W. Halper; a daughter, Mrs. Evelyn<br />

Briskin; three grandchildren, Barry D. and<br />

Patricia L. Briskin and William B. Halper;<br />

a brother, D. Leonard Halper; and a sister,<br />

Mrs. Hatti Kamenetsky of Cincinnati.<br />

Allied Artists Sales Meet<br />

At Studio Feb. 19-22<br />

HOLLYWOOD—With Morey R.<br />

Goldstein,<br />

vice-president and general sales manager<br />

presiding, Allied Ai-tists will hold a four-day<br />

sales meeting at the studio beginning Monday<br />

(18). Sessions will include distribution<br />

and promotional plans for forthcoming product<br />

scheduled for release between March and<br />

November. Emphasis will be placed on<br />

"Love in the Afternoon," "Hunchback of<br />

Notre Dame," "Jeannie," "Dragoon Wells<br />

Massacre," "The Oklahoman," and AA's combination<br />

science-fiction package comprised<br />

of "Attack of the Crab Monsters" and "Not<br />

of This Earth."<br />

Studio brass scheduled to attend includes<br />

Steve Broidy, president; Harold Mirisch and<br />

G. Ralph Branton. vice-president; Walter<br />

Mirisch, executive producer; John C. Flinn,<br />

dii'ector of advertising and publicity; and<br />

Sanford Abrams, assistant director of advertising<br />

and publicity.<br />

In addition to Goldstein, visiting executives<br />

from New York are Edward Morey, vicepresident;<br />

Martin Davis, eastern advertising<br />

and publicity director; L. E. Goldhammer,<br />

eastern division sales manager; and Arthur<br />

Greenblatt, special sales representative.<br />

Other division sales managers who will attend<br />

are Harold Wirthwein, western; James<br />

Prichard, Dallas, southern; and Nat Nathanson,<br />

Chicago, midwest.<br />

Filmack Readies Catalog<br />

On Drive-In Promotion<br />

CHICAGO—Filmack Trailer Co. plans release<br />

in a week of its 1957 promotion catalog<br />

to all U. S. drive-ins. The 16-page booklet<br />

completely covers the field of drive-in<br />

merchandising and exploitation, according to<br />

Irving Mack, president.<br />

Mack said that among the ticket-selling<br />

ideas will be season-opening welcome trailers,<br />

holiday fireworks displays, institutional<br />

buildups, giveaways, refreshment promotions,<br />

anniversary suggestions, suggestions to young<br />

parents and the popular merchant's intermission<br />

clock trailer.<br />

There will also be material on stunts such<br />

as buck night, loaded car night, dusk-todawn<br />

shows, jalopy night, lucky license night,<br />

bumper strip night and many other gimmicks.<br />

Dismiss Last Defendants<br />

In Theatre Chain Suit<br />

NEW YORK—Columbia and United Artists<br />

have been dismissed as defendants in the<br />

$2,664,000 clearance suit of Associated Prudential<br />

Theatres against the major distributors.<br />

The action by Judge Archie O. Dawson<br />

in Federal District Court closed the entire<br />

case.<br />

Judge Dawson also dismissed an antitrust<br />

suit filed by Laskey Bros, of Uniontown, Pa.,<br />

operators of a Fairmont, W. Va., drive-in,<br />

against 20th Century-Fox, National Theatres,<br />

Wesco Theatres and Spyros P. Skouras for<br />

"lack of prosecution."<br />

I<br />

10 BOXOFFICE :: February 16, 1957

— '<br />

Hollywood Neglecting Big<br />

Musicals, Says Donen<br />

NEW YORK—Hollywood has neglected bigscale<br />

musicals of late because "good choreographers<br />

are as difficult to find as name stars,"<br />

according to Stanley Donen, who recently directed<br />

two musicals, "Funny Face" for Paramount<br />

and "Pajama Game" for Warner Bros.,<br />

both unreleased. Donen, a former choreographer,<br />

is under contract to MGM, for which<br />

he directed eight musicals over the past fewyears,<br />

including "It's Always Fair Weather,<br />

the most recent, and "Anchors Aweigh,"<br />

"Take Me Out to the Ball Game," "Deep in<br />

My Heart" and the widely-acclaimed "Seven<br />

Brides for Seven Brothers."<br />

Donen's MGM contract runs until October<br />

1957 (he made his last two pictures on loanout<br />

i, after which he will produce a film version<br />

of Pearl Buck's novel, "Imperial Woman,"<br />

to which he and Charles Schnee, MGM producer,<br />

have acquired the rights. This will be<br />

produced independently in 1958 and may be<br />

done as a straight drama. Donen wants to<br />

do a non-musical, he said. No distribution or<br />

financing deals have been set.<br />

Donen feels he owes a lot to MGM, which<br />

gave him his first chance at directing, in conjunction<br />

with Gene Kelly. Although "Funny<br />

Face" is an original story, but with a musical<br />

score by George and Ira Gershwin, Donen<br />

feels that the majority of musicals are based<br />

on stage hits or books. He also maintains<br />

that musicals could use more imagination<br />

too many have backstage locales. The good<br />

choreographers can be counted on the fingers<br />

of one hand, and most of these are rarely<br />

available. They include: Jerome Robbins,<br />

Michael Kidd, Eugene Loring and Bob Fosse,<br />

although the latter really wants to act, Donen<br />

said.<br />

Maureen O'Hara Ends<br />

Tour of Naval Bases<br />

NORFOLK, VA. — Maureen O'Hara on<br />

Thursday il4i completed a junket to four<br />

naval bases in connection with MGM's "The<br />

Wings of Eagles" in which she is starred.<br />

Newspaper and trade press writers from New<br />

York, Philadelphia, Washington, Richmond,<br />

Charlotte and Baltimore were flown here to<br />

make a one-day tour of the naval base with<br />

Miss O'Hara.<br />

Previously, the star appeared at similar<br />

naval functions in Long Beach, Calif.; Chicago<br />

and Pensacola. In each of the cities.<br />

MGM brought in writers and critics for special<br />

screenings of the picture at base theatres.<br />

Miss O'Hara was accompanied by Admu'al<br />

John David Price and Leslie Peterson of the<br />

MGM studios. Various social events were<br />

held in connection with the showings.<br />

Lt. Commander Art Weismann was in<br />

charge of activities on behalf of the Navy in<br />

Norfolk. MGM was represented, too, by Judson<br />

Moses, southern division field representative:<br />

Tom Baldridge, Washington press representative,<br />

and Bill Ornstein from the home<br />

office.<br />

Academy Considers 'Reef<br />

NEW YORK—The Academy of Motion<br />

Picture Arts and Sciences has accepted "Secrets<br />

of the Reef," color documentary being<br />

distributed by Continental Distributing, Inc.,<br />

for preliminary screening for nominations<br />

for an Academy Award in the full-length<br />

color-documentary field. The picture was<br />

made by Albert Butterfield near Florida.<br />

UA to Release 23 Films<br />

In<br />

Five-Month Period<br />

Canadian Branch Formed<br />

Of Telefilm Associates<br />

NEW YORK—NTA Telefilms (Canada'<br />

Ltd. has been formed by National Telefilm<br />

Associates. It is owned half and half by NTA<br />

and three Canadian motion picture executives.<br />

They are David Griesdorf, who is president<br />

and general manager: N. A. Taylor, who<br />

is vice-president, and H. S. Mandell, who i.'^<br />

secretary- treasurer.<br />

All three are senior executives of International<br />

Film Distributors, Ltd., and Allied<br />

Artists Pictui'es of Canada. Ltd. Taylor is<br />

also president of Twinex Century Corp., Ltd..<br />

which operates a large circuit under the<br />

trade name of 20th Century Theatres.<br />

NTA will be represented in the management<br />

through the appointment of three of<br />

the affiliate's six directors.<br />

The new- Canadian company will distribute<br />

NTA feature films, film series and<br />

short subjects to television stations under<br />

a long-term franchise. The product includes<br />

78 20th Century-Fox features which<br />

NTA calls its "galaxy group." British. French<br />

and Italian films will also be distributed.<br />

Oliver A. Unger, NTA executive vice-president,<br />

said the grow-ing TV industry north of<br />

the border merited investment of substantial<br />

capital. He called the deal "the first<br />

step in NTA's plans for worldwide distribution"<br />

and said it set a pattern.<br />

"Local franchises will be formed," he said,<br />

"and leading businessmen, experienced in<br />

our field or related fields, will join with us<br />

to serve as resident associates. NTA will retain<br />

an important stake in all these enterprises."<br />

Double Feature Chuckles<br />

Around the Globe<br />

PLEASANTVILLE, N. Y.—Readers<br />

from all parts of the world contribute<br />

amusing and unusual double feature<br />

titles appearing on marquees to editors<br />

of the Reader's Digest. In the February<br />

issue, the magazine publishes the following<br />

bonafide billings sent in by readers:<br />

In Edinburgh: "The Gentle Sergeant"<br />

— "The Unknown Man."<br />

In Fayetteville, Tenn.: "I Am a Camera"<br />

— "Over-exposed."<br />

In Houston: "Lady Godiva"— "Run<br />

for Cover."<br />

In Detroit: "Loan Shark"— "Everything<br />

I Have Is Yours."<br />

In Port Worth: "An American<br />

Paris"— "The Big Hangover."<br />

in<br />

In Los Angeles: "Trapeze"—"Emergency<br />

Hospital."<br />

In Hollywood: "The Seventh Veil"—<br />

"Great Expectations."<br />

In Los Angeles: "Go for Broke"—"Las<br />

Vegas Story."<br />

In Toronto: "Holiday Affair"— "Let's<br />

Make It Legal."<br />

NEW YORK—United Aitists will release a<br />

total of 23 new features during the fivemonth<br />

period from<br />

? March through July,<br />

including ten "block-<br />

busters," the largest<br />

*«-- ^ ^^ number of top pictures<br />

C- ^°'"<br />

'^^B<br />

"''fi company in a<br />

' A.^B1 five-month period,<br />

William J. Heineman,<br />

WilliamJ. Heineman<br />

v i<br />

c e-p resident in<br />

charge of distribution<br />

told the opening session<br />

of UA's threeday<br />

sales convention<br />

Thur.sday (14) at the<br />

Park Sheraton Hotel.<br />


The ten will include Stanley Kramer's "The<br />

Pride and the Passion" in VLstaVision. It<br />

will be pre-released in July to a number of<br />

key cities, and "Around the World in 80<br />

Days," Michael Todd's Todd-AO roadshow,<br />

will have an expanded program of new<br />

engagements during these months. The other<br />

eight big films are "Men in War," a Security<br />

Pictui-es production; Bryna Production's<br />

"Spring Reunion," starring Betty Hutton and<br />

Dana Andrews; Hecht-Hill-Lancaster's "The<br />

Bachelor Party," starring Don Murray;<br />

Orion-Novas' "12 Angry Men," starring Henry<br />

Fonda; "The Ride Back," an Associates and<br />

Aldrich Co. film, starring Anthony Quinn;<br />

Titanus Films' Technirama production of<br />

"The Monte Carlo Story," starring Marlene<br />

Dietrich and Vittorio de Sica; Otto Preminger's<br />

"Saint Joan," starring Richard Widmark<br />

with Jean Seberg in the title role; and<br />

Hecht-Hill-Lancaster's "Sweet Smell of Success,"<br />

Burt Lancaster and Tony Curtis.<br />

Heineman told the district managers and<br />

sales officials from every territory that the<br />

company was in the strongest product position<br />

in its 38-year history. He was confident<br />

that 1957 w-ould be its greatest year.<br />

In speaking of the future, Heineman said<br />

that, "despite competition and changing markets,<br />

theatrical motion pictures still stand as<br />

the world's first line of entertainment. To<br />

sustain and strengthen the medium by distributing<br />

the best possible films will continue<br />

to be the first order of business at UA."<br />

The field executives were addressed by<br />

Ai'thur B. Krim, president; Robert S. Benjamin,<br />

board chairman; Max E. Youngstein,<br />

vice-president, and James R. Velde, general<br />

sales manager.<br />


Home office executives and department<br />

heads participating included Milton E. Cohen,<br />

eastern and southern division manager;<br />

Al Fitter, western division manager; L. J.<br />

Schlaifer, assistant to Velde; Roger H. Lewis,<br />

director of advertising, publicity and exploitation;<br />

Alfred H, Tamarin, assistant director;<br />

Mort Nathanson, publicity manager, and<br />

Joseph Gould, advertising manager.<br />

Field managers were Gene Tunick, eastern district;<br />

Sidney Cooper, central; George Pabst, southern; F.<br />

J. Lee, midwest; Ralph Clark, coast; Charles S.<br />

Chaplin, Canadian; Joseph Sugar, New York branch<br />

manager and Harry Goldmen, Chicago branch manager.<br />

BOXOFFICE February 16, 1957 11




CORY,<br />


:^<br />

What fascination<br />

drew women to his arms<br />

. . . despite themselves?<br />

What made men fight,<br />

or fear, or follow him?<br />

What was the secret he<br />

left buried in the shadows<br />

of Sangamon Street?<br />

V<br />


CliiEMAScOp£ ^/S^T^^^oH^<br />





—<br />

—<br />

Independent Exchanges<br />

To Get Some RKO Films<br />

NEW YORK—RKO has completed negotiations<br />

with Budd Rogers for the U. S. distribution<br />

of a number of RKO pictures<br />

through independent releasing organizations.<br />

These pictures were not included in the distribution<br />

deal set by RKO with Universal-<br />

International in January, according to Daniel<br />

T. O'Shea, president of RKO Radio Pictures.<br />

Negotiations were conducted by Edward L.<br />

Walton. RKO vice-president, with Rogers,<br />

formerly vice-president and general manager<br />

of Realart Pictures, who will supervise the<br />

operation in conjunction with Walter Branson.<br />

RKO vice-president in charge of worldwide<br />

sales, and Nat Levy and Herb Greenblatt,<br />

RKO sales executives. Promotion of the<br />

pictures also will be supervised by RKO<br />

department heads. Al Stern, worldwide publicity<br />

manager; Dave Cantor, exploitation<br />

manager, and Ben Grimm, advertising manager.<br />

All 32 of the major company exchange<br />

areas will be covered by the distribution<br />

deals and, in addition to the managers of<br />

the releasing fu'ms, 94 salesmen will be involved<br />

in the selling of the films. Many of<br />

these independent companies have already<br />

added former RKO employes to their staffs<br />

to handle the product.<br />

The distribution plan is expected to give<br />

"new life" to the films. RKO said, by providing<br />

a greater sell-off than could have been<br />

anticipated through the normal distribution<br />

channels of RKO's former setup. RKO also<br />

feels that new sales organizations, picking<br />

up the films, will offer a greater stimulant<br />

to the sale of the pictures.<br />

The independent releasing organizations<br />

which will handle the RKO product in the<br />

U. S. are, by territories:<br />

Albany and Buffalo—George Waldman, Waldman<br />

Enterprises, Buffalo; Atlanta and Jacksonville<br />

Chorles Simpson and William Richardson, Capitol<br />

Releasing Corp., Atlanta; Boston and New Haven<br />

Joseph E. Levine, Embassy Pictures Corp., Boston;<br />

Charlotte—^Robert F. Pinson, American-Astor Distributmg<br />

Corp., Charlotte; Chicago Max Roth and<br />

Charles Lindow, Linro, Inc., Chicago; Cincinnati and<br />

Indianapolis—Mrs. Selam Blochsleger, Jay Goldberg<br />

and Helen Bohn, Realart Pictures of Cincinnati;<br />

Dallas and Oklahoma City— Fred A. Meyers, Tower<br />

Pictures Co., Dallas; Denver and Salt Lake City<br />

Hal C. Fuller, Dimension Pictures, Salt Lake City;<br />

Des Moines and Omaha—William Feld, Realart Pictures<br />

of Iowa and Nebraska, Des Moines; Detroit<br />

Jack Zide, Allied Film Exchange, Detroit; Kansas<br />

City—^Robert Herrell, United Film Exchange, Kansas<br />

City; Los Angeles, San Francisco, Seattle and Portland—Newton<br />

P. Jacobs, Favorite Films of California,<br />

Los Angeles; Milwaukee—W. Benjamin,<br />

Screen Guild Production of Wisconsin, Milwaukee;<br />

Minneapolis—Donald Swartz, Independent Film Distributors,<br />

Minneapolis; New Orleans—Milton Dureau,<br />

Masterpiece Pictures, New Orleans; New York<br />

Sherman Krellberg and Richard Perry, Principal Film<br />

Exchange, New York City; Philadelphia and Washignton—Jock<br />

Harris, Screen Guild Productions of<br />

Philo., Philadelphia; Pittsburgh—Milton Brauman<br />

and Bert Steorn, Pittsburgh; St. Louis—George Phillips<br />

and Herman Gorelick, Realart Pictures of St.<br />

Louis, and Cleveland— Irwin Pollard, Imperial Pictures,<br />

Cleveland and Memphis, Fred A. Meyers, Colonial<br />

Pictures of Tennessee, Memphis.<br />

WB Promotes Egolf<br />

NEW YORK—Hans J.<br />

Egolf has been appointed<br />

Warner Bros.' supervisor for Belgium,<br />

Switzerland and Germany by Wolfe Cohen,<br />

president of Warner International. Egolf will<br />

make his headquarters in Zurich. He formerly<br />

was manager of Belgium and supervisor of<br />

Switzerland. Robert Gonze, office manager<br />

in Belgium, has been promoted to succeed<br />

Egolf as Belgian manager.<br />

'Stage Struck' Receives<br />

Special RKO Promotion<br />

NEW YORK — RKO has employed Dick<br />

Weaver, publicity man for stage shows and<br />

special film deals, to promote "Stage Struck,"<br />

starring Henry Fonda, Susan Strasberg and<br />

Joan Greenwood. It is now being shot on<br />

location and at the Production Center here.<br />

Weaver and his staff of five have opened<br />

the campaign. It will continue for 30 weeks<br />

up to the time of release of the picture.<br />

Weaver will be in full charge of all publicity<br />

and exploitation, but will maintain<br />

liaison with RKO publicity staffs here and<br />

on the coast on all matters of company policy.<br />

He said his campaign will have a fourfold<br />

purpose. It will aim for public acceptance<br />

of "Stage Struck" as a big picture, form<br />

a "hard core" of filmgoers prepared to see<br />

the picture prior to reviews, produce a "success<br />

formula" involving distributors, exhibitors,<br />

film salesmen and newspapermen, and<br />

establish a "flagship" picture carrying the<br />

RKO producing banner.<br />

One hundred newspaper critics and amusement<br />

editors in key cities will be invited to<br />

watch production here. The first group arrived<br />

Monday (11) from Boston. It included<br />

Elinor Hughes of the Boston Herald, Alta<br />

Maloney of the Boston Traveler, Peggy Doyle<br />

of the Boston American and Marjorie Adams<br />

of the Boston Globe. Telephone Interviews<br />

from the set will be arranged for critics<br />

who cannot make the trip.<br />

Weaver will also contact 30,000 drama<br />

groups in U. S. high schools, colleges and<br />

community theatres. Letters from those making<br />

the picture will be mailed them from<br />

time to time. They will receive a special<br />

thi'ee-scene script for their own use.<br />

William Dozier, RKO vice-president in<br />

charge of production, arranged the deal with<br />

Weaver.<br />

Fae Miske Buys Rights<br />

To Burstyn Properties<br />

NEW YORK—Fae R. Miske, associated<br />

with Joseph Burstyn for many years, has<br />

bought all the rights to the Burstyn properties<br />

from his estate and will continue in business<br />

under the name of Joseph Burstyn, Inc.<br />

She has been operating head of the company<br />

since Burstyn's death three years ago.<br />

Miss Miske has taken over some 20 films,<br />

including "Open City," "Bicycle Thief,"<br />

"Paisan," "Miracle in Milan," "Justice Is<br />

Done," "The Quiet One" and "Little Fugitive."<br />

All are in active distribution. Her acquisitions<br />

include theatrical, non-theatrical<br />

and television rights. Some cover Canadian<br />

as well as U. S. distribution rights and some<br />

worldwide rights.<br />

She also has several new films. One is the<br />

Greek import, "Stella," starring Melina Mercouri,<br />

which has been booked for exhibition<br />

here. Another is "Portraits of Shame," a<br />

Japanese trilogy featuring the Bungaku Za<br />

Repertory Theatre, to be shown here in September.<br />

RKO Starts Disposing<br />

Exchange Properties<br />

NEW YORK—RKO has just begun the job<br />

of physical disposal of its exchanges. There<br />

are leases to be taken care of and there is<br />

office and projection room equipment to be<br />

sold. The job is complicated for a number<br />

of reasons. One is that this is the first<br />

time in the history of the industry that a<br />

30-city system of exchanges has gone into the<br />

discard. RKO executives have no pattern<br />

to follow.<br />

Right now, office and projection room<br />

equipment is being inventoried and a study<br />

of leases has begun. One exception is New<br />

York. Here Bonded Film Storage has solved<br />

one problem by taking over the space and<br />

equipment.<br />

Firms in the business of purchasing office<br />

equipment in the bulk have begun bidding or<br />

sounding out RKO as to what it has to offer.<br />

The company expects to receive queries from<br />

other motion picture companies which are<br />

talking expansion of field activities. Among<br />

them are Allied Artists, Distributors Corp. of<br />

America and the U. S. distribution unit of<br />

J. Arthur Rank of Britain. In fact, RKO<br />

believes that some guarded queries already<br />

received have come from those sources.<br />

Some key city setups are, of course, more<br />

elaborate than others and may turn out to<br />

pose special problems. Among the cities<br />

having regular two-story exchange buildings<br />

leased by RKO are Boston, Pittsburgh, Charlotte<br />

and Atlanta. They were especially<br />

built for the purposes they have been serving,<br />

with large film vaults and loading platforms.<br />

The disposition of leases will call for considerable<br />

study. Where they are of short<br />

duration—say, those expiring this year—they<br />

may be allowed to run their course. Where<br />

they have a longer time to go, RKO will try<br />

to find good tenants to take over the leases.<br />

The company is hopeful, too, that some landlords<br />

will be glad to take back short-term<br />

leases in the expectation of signing up longterm<br />

renters.<br />

One lease has five years to run, give or<br />

take a month or two. That lease was signed<br />

only two weeks before RKO decided to give<br />

up distribution in the U. S. The indication,<br />

of course, is that RKO's decision was a sudden<br />

one.<br />

What estimate does RKO put on its exchange<br />

holdings? The executives won't<br />

hazard a guess. They say they are "just<br />

feeling our way at the moment." Later on<br />

they'll have a pretty good idea.<br />

"Oklahoma!" Regular Run<br />

In London Opens March 11<br />

NEW YORK—"Oklahoma!" will start a<br />

regular run in London March 11 with extended<br />

playing time in most of the theatres<br />

booking it, according to Walter Branson, RKO<br />

vice-president in charge of worldwide distribution.<br />

Following a 20-week European engagement<br />

in the West End—eight weeks at the Odeon,<br />

Leicester Square, and 12 weeks at the Odeon,<br />

Marble Arch— it has been playing at 21 key<br />

provincial theatres, many of them using the<br />

extended playing plan.<br />

RKO exploiteers have been busy for 16<br />

weeks backing up the provincial dates, placing<br />

photos and serializations of the story in<br />

newspapers and using television, radio, records<br />

and sheet music to promote the music.<br />

14 BOXOFFICE :: February 16. 1957

Ha^/e you e^er seen svet<br />


Theatres m Ky. and W. Va.<br />

Are Hard Hit by Flood<br />

CINCINNATI—Many Kentucky and West<br />

Vii-ginia theatremen this week- were cleaning<br />

mud and debris from their theatres in<br />

the wake of the. disastrous floods of the Big<br />

Sandy and Kentucky rivers, "th^ ' waters<br />

receded rapidly, but the job of cleaning up<br />

the mud remained.<br />

Many theatres in the area had resumed<br />

operations by midweek, but the fact that<br />

hundreds of homes and business establishments<br />

were hard hit by the flood waters was<br />

expected to have its effect on theatre attendance.<br />

Worst flood damage thus far reported in<br />

the theatre industry was at the Auburn<br />

Drive-In, Cumberland, Ky., owned by O. G.<br />

Roaden, who said it would take about $30,000<br />

to put the house back into operation.<br />

The Lycinda Drive-In, Fusonia, Ky., for<br />

which Floyd Morrow of Louisville does the<br />

booking and buying, was damaged greatly. At<br />

least 100 speakers were lost. The Lycinda<br />

had been operating during the winter, but<br />

it is not now known when it will be reopened.<br />

The town of Hazard, Ky., was almost entirely<br />

under water, and the Family and Virginia<br />

theatres, owned by L. O. Davis, have<br />

not yet reopened, but are expected to within<br />

a few weeks. Ii-onically, the Virginia Theatre<br />

marquee advertised "Away All Boats"<br />

when the flood crest reached the bottom<br />

of the mai-quee. The Grandvue Drive-In at<br />

Hazard, owned by Eugene Combs, was<br />

flooded and Davis' Neon Theatre, Neon, Ky.,<br />

also was affected by the floods.<br />

The Weddington Theatre, Pikeville, Ky.,<br />

was under ten feet of water. This house is<br />

owned by Joseph and Sam Isaacs, whose<br />

Corlee Theatre, Cumberland, also was in<br />

the flood water.<br />

The Martin Theatre, Martin, Ky., built<br />

with an entrance to the balcony, was able to<br />

continue to operate as patrons came to the<br />

theatre in boats. The Martin is owned by<br />

Lawrence Keathley.<br />

The Corbin, Ky., Hippodrome, owned by<br />

L. Merenbloom, was not flooded, but the<br />

roads were and it was necessary to deliver<br />

the film by boat.<br />

In Barbourville, Ky., the Knox Drive-In<br />

and Mitchell Theatre, owned by Paul T.<br />

Mitchell, were affected. Tlie Strand, Prestonburg,<br />

Ky., owned by Lawrence Keathley,<br />

and the Abigail Theatre, owned by H. T.<br />

Allen, were in the flood water, but have now<br />

reopened.<br />

In West Virginia, the Matewan Theatre,<br />

Matewan, owned by Fi'ank Allara has not<br />

been reopened, but is expected to open soon.<br />

The Guyan Theatre, Logan, W. Va., owned by<br />

the Nebold-Keesling circuit, was affected,<br />

but has reopened. Also reopened are the<br />

theatres in Williamson, W. Va. The Cinderella<br />

Theatre here is owned by Louis and<br />

Mannie Shor and Hyman Banks. Williamson<br />

was under ten feet of water during the<br />

flood.<br />

TOA Asks Data on Foreign<br />

Films for New Directory<br />

NEW YORK—Theatre Owners of America<br />

has asked all distributors of foreign films to<br />

supply by the weekend exact information<br />

about their product for inclusion in a special<br />

monthly directory TOA will send its members.<br />

The first mailing is set for late in this month.<br />

The data sought follows : Picture title, name<br />

of stars, running time, black-and-white or<br />

color, type of entertainment, language, title<br />

or dubbed, year originally released. Legion of<br />

Decency rating and production code seal.<br />

A list of company exchanges and sub-distributors<br />

with addresses was also requested.<br />

Ernest G. Stellings, president, mailed the<br />

request. He noted that the recent TOA convention<br />

and foreign film fair had proved of<br />

great interest to exhibitors, but that no single<br />

source of information existed for exhibitors<br />

who want data on available foreign and independent<br />

product.<br />

Promoting Plan With Brokerage Firms<br />

To Use Theatres During Idle Hours<br />

SEATTLE—Joe Daniels, veteran Seattle<br />

booking agent with a business extending over<br />

the coast and mountain states, is promoting<br />

a plan under which the nation's motion picture<br />

theatres would be converted during idle<br />

morning hours into stock brokers' board<br />

rooms. Persons interested in following stock<br />

market reports would pay a small admission,<br />

probably 50 cents, to watch the projected<br />

tapes of the New York Stock Exchange, the<br />

American Stock Exchange, and the Dow<br />

Jones Service.<br />

Brokerage houses would be encouraged to<br />

set up branch offices in the same theatres<br />

to handle purchases by direct telephone with<br />

main offices. Daniels has sent literature to<br />

1,850 corporations and 600 brokerage offices<br />

in the U. S. and is preparing a fuller<br />

exposition of his plan to be sent to 200<br />

financial editors and writers.<br />

Locally, he is negotiating for the use of<br />

the Music Box Theatre and he is also negotiating<br />

for houses elsewhere in Washington<br />

and Oregon. He would operate Washington<br />

and Oregon houses personally and would<br />

sell copyright on his idea to other operators<br />

to whatever extent such a copyright is<br />

salable. The copyright has been applied for.<br />

Daniels plans to publish a full-page ad in<br />

Seattle newspapers February 25 to announce<br />

the "Grand Opening, Wednesday, February<br />

27th" at the Music Box Theatre of "The<br />

Stock Market Theatre." Hours would be from<br />

6:45 a.m. to 1 p.m.<br />

Neva Patterson Is Signed<br />

HOLLYWOOD—Neva Patterson has been<br />

signed by 20th-Fox for featured roles in both<br />

"The Desk Set" and "An Affair- to Remember."<br />

Edward W. Lider Asks<br />

Ban of 'Delinquents'<br />

BOSTON—A second trade screening of<br />

"The Delinquents," United Artists release,<br />

was scheduled by Independent Exhibitors,<br />

Inc., of New England and the New England<br />

Drive-In Ass'n, following receipt of a telegram<br />

from Max Youngstein, UA vice-president,<br />

advising Edward W. Lider, president<br />

of both New England groups, that UA will<br />

go ahead with release plans for the picture.<br />

Lider earlier had sent a wire to Arthur B.<br />

Krim, United Ai-tists president, requesting<br />

that the Imperial Productions film be withdrawn<br />

from release. Lider, admitting that<br />

he had not seen the picture and was basing<br />

his objections on trade screening reports, declared<br />

that the film "has many objectionable<br />

scenes; particularly one scene, in which violence<br />

and vandalism at a drive-in theatre<br />

is shown."<br />

Decision for a second screening this week<br />

of "The Delinquents" was reached at a Tuesday<br />

morning (12> meeting of the drive-in<br />

association board and an afternoon meeting<br />

the same day of lENE members. Lider, circuit<br />

heads and drive-in theatre operators<br />

who had not viewed the first screening were<br />

to attend the second showing.<br />

The text of the wire from Youngstein to<br />

Lider: "Your wire re 'The Delinquents' has<br />

been turned over to me. This picture was<br />

produced by Elmer Rhoden jr., an exhibitor<br />

and operator of a most important circuit of<br />

regular theatres as well as 35 drive-ins. This<br />

picture also has the approval of Elmer<br />

Rhoden sr., president of National Theatres.<br />

"This picture also has a Motion Picture<br />

Ass'n Code Seal as well as an acceptable<br />

rating by the Legion of Decency. I spoke<br />

to Rhoden. He wants you to communicate<br />

directly with him at Imperial Productions,<br />

Kansas City, Mo. We are, of course, proceeding<br />

with the release of the picture."<br />

Elmer Rhoden Jr. Comments<br />

On Lider Film Protest<br />

KANSAS CITY—Elmer C. Rhoden jr., advised<br />

of Lider's request for the withdrawal<br />

of "The Delinquents," expressed regret that<br />

the lENE president had taken such action<br />

without personally viewing the film. Rhoden<br />

added that he intended to show the picture<br />

in all drive-in situations of the Commonwealth<br />

circuit, of which he is president.<br />

"While I will admit that 'The Delinquents'<br />

is probably extremely brutal," Rhoden said,<br />

"it must be remembered that this is an exploitation<br />

picture, the type people are paying<br />

to see today.<br />

"I am surprised that Mr. Lider would make<br />

such a statement without seeing the picture.<br />

It is very seldom that a true showman can<br />

book a picture he can go out and exploit,<br />

without it being, to the audience, a nambypamby<br />

picture. If theatres are to exist today<br />

they must have programs which cannot be<br />

seen on television. Evidently everything<br />

Mr. Lider wishes in a picture can be seen<br />

by any of his patrons free today on TV."<br />

"As for my own theatre company," Rhoden<br />

continued, "it will play and properly exploit<br />

this picture to get the most from the boxoffice<br />

dollar. We have 35 drive-ins, including<br />

two of over 1,000-car capacity and on<br />

down to 200 and 300-car drive-ins in small<br />

towns. I don't expect any opposition from<br />

my independent drive-in friends in the Kansas-Missouri<br />

teiTitory."<br />

IG BOXOFFICE February 16, 1957

.<br />


Film Company Investments Outside<br />

Industry Bring a Big Question<br />


NEW YORK—Just how far are motion picture<br />

companies going in the direction of diversification?<br />

The question is a pertinent one at this<br />

time because of the news that Paramount<br />

has acquired Dot Records, which did $6,000,000<br />

in sales in 1956, and because of rumors that<br />

other companies are seeking additional sound<br />

investments outside the industry.<br />

Perhaps the question can be answered fairly<br />

accurately by mid-year. Right now, the onlooker<br />

has to form his own opinion from the<br />

data at hand.<br />

Has any particular pattern emerged as the<br />

result of acquisitions already signed, sealed<br />

and delivered? One, of course, has to do<br />

with entry in a serious way into the production<br />

of entertainment and commercials for<br />

television. That's clearly evident.<br />


Then there's a trend rather than a pattern<br />

because any further expansion can run into<br />

road blocks. That concerns the record industry.<br />

There's some hot competition on between<br />

motion picture companies. And companies<br />

not directly in the motion picture field.<br />

Paramount, with Dot Records, is, of course,<br />

the newcomer. Already in the field are Loew's<br />

with MGM Records, Am-Par Records, a subsidiary<br />

of American Broadcasting-Paramount<br />

Theatres, and Decca Records, which is also<br />

in the motion picture business through its<br />

80 per cent interest in Universal-International.<br />

RKO Unique right now is waxing<br />

"Romance Is a Silken Affair" from the film<br />

of that name for February release. All of<br />

them have the same idea. Songs in a motion<br />

picture sell the record and then the<br />

record sells the picture.<br />

Are roadblocks making further expansion<br />

in the field unlikely? There are three additional<br />

and powerful ones—Radio Corp. of<br />

America, Columbia Broadcasting System and<br />

Capitol Records, owned by Broadcast Music<br />

Industries, a British electronic company.<br />

They aren't for sale.<br />

Motion picture companies are also active<br />

in the sheet music field. There is Paramount<br />

with the Famous Music Co. and Paramount-<br />

Roy Rogers Music Co., Loew's Big Three<br />

Music Co. and Warner Bros.' Music Publishers<br />

Holding Corp., a wholly owned subsidiary<br />

controlling some 50,000 copyrights.<br />


Records and sheet music are only two examples<br />

of diversification. There is the landlord<br />

business. Paramount owns and rents out<br />

a large part of the Paramount building on<br />

Broadway and Columbia has some outstanding<br />

Fifth Avenue tenants for its new home.<br />

Then there is National Theatres which is<br />

constructing and leasing store buildings and<br />

auto parks on hitherto unproductive properties.<br />

Government contract.s make the electronic,<br />

aeronautical and nucleonic fields lucrative<br />

ones. There we find AB-PT with a 25 per<br />

cent interest, lately acquired, in the Wind<br />

Tunnel Instrument Co. of Boston. It already<br />

had a one-third interest in Microwave Associates<br />

of Boston and a 22 per cent interest<br />

in Technical Operations of Arlington, Mass.<br />

Incidentally, Western Union acquired the<br />

same amount of interest in each of three at<br />

the same time AB-PT bought in.<br />

Paramount claims a $10,000,000 investment<br />

in outside interests. There is its interest in<br />

DuMont Laboratories, in International Telemeter,<br />

an electronics concern which has a<br />

toll TV device, and Chromatic Television<br />

Laboratories with its Lawrence single -tube<br />

gun for color TV which DuMont is now manufacturing.<br />

The ABC division of AB-PT is in the radio-<br />

TV broadcasting industry. Loew's has station<br />

WMGM, Paramount has station KTLA in<br />

Hollywood and, through its Canadian affiliate,<br />

TV stations at Kitchener and Quebec.<br />

Twentieth Century-Fox, besides its TV production<br />

interests, has a 50 per cent interest<br />

in the NTA Film Network.<br />

Stanley Warner is offering the public<br />

girdles, brassieres and antiseptics through<br />

International Latex, AB-PT has a 35 per<br />

cent interest in Disneyland Park, 20th-Fox<br />

has De Luxe Laboratories and oil wells. Republic<br />

has Consolidated Laboratories and the<br />

Consolidated Molded Products Corp., which<br />

is in the plastic molding business, and Walt<br />

Disney Productions.<br />

Disney's projects could furnish material<br />

for an entire volume. There are wholly<br />

owned subsidiaries which market and exploit<br />

names, characters, music and other values<br />

growing out of theatrical films, TV shows and<br />

Disneyland, in which the producing company<br />

owns 35 per cent. It licenses manufacturers<br />

to produce Disney merchandise and issue<br />

publications. It has its own phonograph<br />

record label and Disneyland Records. After<br />

films have shown in theatres or on TV, it<br />

rents 16mm prints of some of them for<br />

limited use to non-theatrical users.<br />

There you ai'e. Probably some projects have<br />

been missed. What does it all add up to?<br />

What are the patterns and the trends, if<br />

any? You be the doctor.<br />

'Mom and Dad' Show Hit<br />

Over Sale of Booklets<br />

NEW YORK—The New York City Department<br />

of Licenses Monday ill) ordered the<br />

Central Theatre in Manhattan and the<br />

Strand in Brooklyn to close for a week for<br />

violation of their licenses to present only<br />

motion pictures. Both have been showing<br />

"Mom and Dad" and "She Shoulda Said No."<br />

The action was based on the sale of booklets<br />

on sex education dm'ing the show.<br />

Ephraim S. London, attorney, representing<br />

Fabian Enterprises, operator of the Strand,<br />

and GMM Theatrical Pi'oductions, operator<br />

of the Central, immediately obtained an injunction<br />

in Supreme Court to restrain Bernard<br />

J. O'Donnell. license commissioner, from<br />

suspending the licenses. It was returnable<br />

later in the week.<br />

Kroger Babb, producer of "Mom and Dad."<br />

called the commissioner's action "vindictive<br />

and punitive." Maurice Maurer, manager of<br />

the Central, said application would be filed<br />

for a theatrical license which covers both<br />

live and motion picture shows.<br />

'Battle Hymn' Opening<br />

At 3 Marietta Houses<br />

MARIETTA, OHIO — Universal-International's<br />

"Battle Hymn," Cinemascope film<br />

based on the exploits of Col. Dean E. Hess<br />

in World War II, opened at the Colony, Putnam<br />

and Ohio theatres Thursday (14), after<br />

almost three months of advance preparation.<br />

Marietta is the home town of Col. Hess and<br />

the opening was part of a two-day statewide<br />

tribute to him on his homecoming.<br />

Governors of two states, Hollywood stars and<br />

at least 14 marching bands took part in the<br />

parade celebrating the world premiere of<br />

"Battle Hymn." Gov. Cecil H. Underwood of<br />

West Virginia and Gov. C. William O'Neill of<br />

Ohio, both former Marietta College faculty<br />

members spoke briefly. Also on hand were<br />

Rock Hudson, Dan Duryea, Jock Mahoney<br />

and Ingrid Goude, featured player in the<br />

picture, and Ross Hunter, producer, as well<br />

as Dr. You Chan Yang, Korean ambassador<br />

to the U. S., and Maj. Gen. Roger Browne,<br />

commander of the First Air Force. Hudson,<br />

who portrays Col. Hess in "Battle Hymn,"<br />

was presented a Doctor of Arts degi-ee at<br />

Marietta College's annual Founders Day<br />

Thursday.<br />

The National Broadcasting Co. network<br />

program, "Monitor," and the Columbia<br />

Broadcasting System's "The Personal Angle"<br />

recorded highlights of the two-day celebration<br />

for broadcasting the February 16 weekend.<br />

New York City scheduled a two-day celebration<br />

for the opening of "Battle Hymn" at<br />

the Capitol Theatre Friday (15 1, to include<br />

lobby appearances of Rock Hudson on opening<br />

day and USAF's MARS special communication<br />

equipment, permitting gratis messages<br />

to service men in any part of the world<br />

from patrons of the Capitol, Friday, Saturday<br />

and Sunday (15, 16, 17). Barbara Atkins,<br />

selected as "The Sweetheart of the Air Force,"<br />

also was to be on hand at the Capitol.<br />

British Academy Selects<br />

'Gervaise' 1956 Top Film<br />

LONDON — "Gervaise," the F'rench-made<br />

film, has been selected by the British Film<br />

Academy as the best picture in 1956, it was<br />

announced here early this week. Starring<br />

Maria Schell and directed by Rene Clement,<br />

the film has not yet been released in the<br />

U. S.<br />

Other winners included Anna Magnani as<br />

the yeai''s best actress in "The Rose Tattoo"<br />

(WB), for which Miss Magnani won last<br />

year's Academy Award in Hollywood; Eli<br />

Wallach as the most promising newcomer to<br />

movies for his role in "Baby Doll" (WB) and<br />

"Gerald McBoing-Boing on Planet Moo" (Col)<br />

as the year's best animated film. Americanmade<br />

"On the Bowery" (Lionel Rogosin) received<br />

an award as the year's best documentary<br />

film.<br />

Nigel Balchin received the award for the<br />

best British screenplay for "The Man Who<br />

Never Was." (20th-Fox), starring Chfton<br />

Webb and Gloria Grahame.<br />

Kathryn Grant<br />

on Tour<br />

HOLLYWOOD—Kathryn Grant went to<br />

San Francisco to participate in the promotion<br />

for U-I's "Mister Cory." She also was<br />

scheduled to visit Boston, Detroit and Chicago<br />

for openings in those cities.<br />

18 BOXOFFICE :: February 16, 1957

—<br />

Asks Standardization<br />

Of Small Sprockets<br />

NEW YORK— Standardization of prints so<br />

that all will have small sprocket holes is<br />

the goal of the Motion Picture Research<br />

Council, Eastern Section, The proposal now<br />

is being prepared and will be submitted to<br />

the West Coast Section of the Council late<br />

this month. If all companies adopt the small<br />

sprocket prints, it will be necessary for every<br />

theatre to install small sprockets on its<br />

projectors.<br />

The cost, it is reported, will be between<br />

$75 and $100, but it will enable theatres to<br />

play product produced with any type of<br />

sound tracks, up to six-track magnetic.<br />

At the recent Allied drive-in convention<br />

in Cincinnati, Hugh McLachlan, chairman<br />

of the Allied equipment committee, warned<br />

that exhibitors who have not installed small<br />

sprockets are likely "to get caught in the<br />

rush." He revealed that two companies, MGM<br />

and 20th Century-Fox, were starting to make<br />

only small sprocket prints, the first being<br />

20th-Fox's "The True Story of Jesse James,"<br />

.'tarring Robert Wagner and Jeffrey Hunter.<br />

Of 17,591 theatres, McLachlan told the<br />

convention, only 15 per cent have installed<br />

the small sprockets.<br />

WB Appoints Dick Lederer<br />

Assistant Ad Manager<br />

NEW YORK—Dick Lederer,<br />

ad copy chief for seven<br />

years, has been promoted<br />

to the post of<br />

assistant advertising<br />

manager to Gil Golden,<br />

it is announced by<br />

Robert S. Taplinger,<br />

vice-president and director<br />

of advertising<br />

and public relations.<br />

Lederer will assist<br />

advertising manager<br />

Golden on all ad ac-<br />

including<br />

Warner Bros,<br />

tivities,<br />

Dick Lederer<br />

magazine, newspaper,<br />

poster, radio-television and tradepaper advertising.<br />

Geo. Roscoe Named TOA<br />

Field Representative<br />

CHARLOTTE, N. C—George Roscoe of this<br />

city has been appointed field representative<br />

of Theatre Owners of<br />

America by Ernest G.<br />

Stellings, president. He<br />

will assume his duties<br />

Monday (18), maintaining<br />

close liaison<br />

with state and regional<br />

units. He is a native<br />

of Indiana and settled<br />

in South Carolina as<br />

a youth.<br />

Roscoe joined the industry<br />

in 1920. He has<br />

been employed by Columbia<br />

for 23 years as<br />

salesman in the local area, then branch manager<br />

here for seven years and for the last<br />

eiglit years as branch manager in the Atlanta<br />

territory. Before joining Columbia he was<br />

with National Theatre Supply and the Alexander<br />

Film Co.<br />

Memoriam<br />

In<br />

JN THE February 2<br />


issue of Editor & Publisher,<br />

Columnist Ray Erwin wrote:<br />

"Death of a newspaper is a tragedy, personal<br />

and profound, which haunts crew<br />

members of the sunken ship with poignant<br />

sorrow and lingering nostalgia until their<br />

own dying day.<br />

"There are veteran newsmen still working<br />

in the craft who have suffered as many<br />

as three or four such bitter bereavements.<br />

I have undergone the throes of two newspaper<br />

funerals amid sweat and swearing.<br />

"With heavy heart and hot tears, I had<br />

to slay the child of my own creation.<br />

News world, a weekly newspaper in the old<br />

hometown. North Wilkesboro, N. C, a war<br />

casualty. I shall never forget the black<br />

misery of the final banner line: 'Newsworld<br />

Goes to War."<br />

"Then there was the awful day the Sun<br />

went down—Jan. 4, 1950, when the 117-<br />

year-old New York Sun shone and sank<br />

to rise no more. Sunmen, inheritors of a<br />

great tradition, brave and bold, became<br />

within one shellshocking hour bewildered<br />

boys with out home or purpose.<br />

"Syndicated columnist Robert C. Ruark,<br />

deep in the African bush when he learned<br />

of the deaths of Collier's and other magazines,<br />

wrote: 'A paper or magazine has a<br />

personality that is not to be found in ordinary<br />

business ventures. It has heart, personality,<br />

nostalgic reputation—things that<br />

you feel as deeply as if some person you<br />

loved has died.'<br />

"All of us can help see to it that newspapers<br />

which have passed on to celestial<br />

circulation did not die in vain if we do<br />

everything in our power to give such<br />

strength and health to current newspapers<br />

that they will go on living and serving<br />

indefinitely. Let's make every cooperative<br />

effort and sacrifice to keep all segments of<br />

the press among the quick."<br />

Now let's re-read the above. If you are<br />

a distributor, substitute the word "theatre"<br />

wherever the word "newspaper" or "press"<br />

is used. And if you are an exhibitor, substitute<br />

the word "distributor" for the word<br />

"newspaper" or "press."<br />

'Nuff<br />

said.<br />

Another Fable<br />

QNCE upon a time there was an exhibitor<br />

who out-bid all his competitors for<br />

a picture which, he was sure, was just the<br />

kind of entertainment his customers would<br />

like. After booking it, he began looking<br />

over travel folders because he was quite<br />

confident the receipts would be big enough<br />

so he could afford a cruise.<br />

"Shall we get up a street ballyhoo of<br />

some kind?" asked his manager.<br />

"Why should we?" said the exhibitor.<br />

By AL STEEr^<br />

"All we'll need on the street is an extra<br />

force of traffic cops."<br />

"How about a contest?" the manager<br />

suggested.<br />

"Contest, flontest, plontest—who needs<br />

it?" cried the owner.<br />

"Then let's take some extra newspaper<br />

advertising," offered the manager.<br />

"This picture will advertise itself," the<br />

exhibitor replied.<br />

"All right. I'll just order a trailer then.<br />

That always brings 'em in," said the manager.<br />

"This picture doesn't need a trailer," the<br />

owner responded.<br />

On the night that the picture opened,<br />

the sole patron was arrested for vagrancy.<br />

As he was being led out of the theatre,<br />

he glared at the owoier and mumbled,<br />

"That was a swell picture but why did you<br />

keep it a secret? I went in just to get out<br />

of the rain."<br />

MORAL: The only establishment that<br />

makes money without advertising is the<br />

United States Mint,<br />

Pickups from the Papers<br />

pROM The Wall Street Journal:<br />

A quickie motion pictme producer of<br />

Hollywood once tried a different approach<br />

on an actor who asked for a contract before<br />

starting work in a new movie.<br />

"Why do you want a contract?" asked<br />

the mogul. "You have my word and I have<br />

yours. That should be enough for both of<br />

us."<br />

"It's enough for us, " replied the actor,<br />

who was no newcomer to Hollywood, "but<br />

what will we have to show the judge?"<br />

Prom Leonard Lyons in the N. Y. Post:<br />

Dimitri Tiomkin has the most famed accent<br />

in Hollywood. And his mangled English<br />

makes him most popular at dinner<br />

parties. The Academy Award-winning<br />

composer boasted that Sam Goldwyn constantly<br />

seeks his company. "The explanation<br />

is simple." Tiomkin was told, "Goldwyn<br />

enjoys listening to you, because when<br />

he hears you talk he feels as if he'd gone<br />

to Oxford."<br />

Fiom Irving Mack's "Inspiration":<br />

TV Announcer: "We have just received<br />

a bulletin of a catastrophe, the like of<br />

which has never been known to mankind<br />

but first,<br />

a word from our sponsor."<br />

Schlanger in Port Post<br />

NEW YORK—Ted Schlanger, Stanley<br />

Warner Philadelphia zone manager, has been<br />

named commissioner of the Delaware River<br />

Port Authority by Governor Leader. The<br />

appointment was later confirmed by the<br />

Pennsylvania State Senate.<br />

BOXOFFICE February 16, 1957 19

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Herbert T. Kalmus, President and General Manager


Puts Shoe on Others' Foot<br />

Here is a copy of a letter sent to all Kansas<br />

City branch managers which I hope might<br />

amuse you.<br />


Please mark your records for one of the<br />

most colossal drives in the history of theatre<br />

business.<br />

The months of June. July and August 1957<br />

are hereby designated as good old Bud<br />

Broun Drive Months.<br />

Bud Broun is one of the most honored<br />

men in the history of the PhilUpsburg. Kas.<br />

theatres. He has worked long and hard, particularly<br />

the past two years with no profit.<br />

What little he has accomplished for anyone<br />

the past two years has helped the film distributors<br />

more than anyone. A fellow of such<br />

a fine nature deserves to be rewarded some<br />

w"ay and it is the opinion of the writer that<br />

such reward could be given through good<br />

old Bud Broun Drive Months.<br />

Here is how it works: Each film company<br />

may submit to the writer first and second<br />

choices for the period during good old Bud<br />

Broun Drive Months in which that company<br />

chooses to supply free film to the Phillipsburg<br />

Drive-In Theatre.'* Short subjects<br />

count in this diive almost as much as features,<br />

but of course the better the features,<br />

the more the company will be showing thenappreciation.<br />

Please submit yoiu' dates for both features<br />

and short subjects to the writer and let's<br />

put good old Bud Broun Drive Months over<br />

with a bang.<br />

Thanks for your usual fine cooperation.<br />

*No film distributor not now selling film to<br />

Phillipsburg may participate in good old Bud Broun<br />

Drive Months. Sorry, but ony company that wanted<br />

to make the loss in 1956 greoter than it was, moy<br />

not participote.<br />

"No compony may have over two weeks to<br />

supply both features ond short subjects for the good<br />

old Bud Broun Drive Months. Please do not request<br />

ony additional ploying time.<br />

Majestic Theatre,<br />

PhilUpsbiu-g, Kas,<br />


A Way to Curb Teenage Trouble<br />

We have all heard a lot about teenage episodes,<br />

disturbances, and all that sort of thing.<br />

I'll<br />

just say there would be considerably less<br />

of this, if theatres would stop having teenage<br />

youngsters ushering, etc., and giving<br />

orders to the kids in attendance.<br />

Kids bossing kids just don't work, in my<br />

experience, and NOTHING in my book will<br />

start something quicker than a kid employe<br />

that goes to school with the rest of the kids<br />

assuming an air of authority when he gets<br />

on a uniform at night in the theatre. I think<br />

the reaction quite natural and anytime anyone<br />

delegates any authority to a kid employe<br />

or sends them down in a theatre to "quiet"<br />

a group of noise-makers, he's just asking for<br />

trouble, that's for sure. Yet it's being done<br />

in a lot of theatres, as you know.<br />

I don't altogether blame the kids for resenting<br />

it, either, but it's just a case of sending<br />

a boy to do a man's job, which never has<br />

worked. I think ANY manager can have<br />

reasonably good order, if HE WILL PER-<br />


of exi)ecting another kid to exercise control<br />

over the paid kid customers. I know there<br />

are exceptions to all rules, but I think I<br />

know what I'm talking about.<br />

I don't want to be quoted by name, but<br />

what I have said can open up a couple of<br />

avenues for thought as this particular job in<br />

a theatre isn't one for a part-time "Johnny."<br />

It's just one of the conditions that keeps<br />

people away from movies that can be improved<br />

upon.<br />


The Picture Show is Not Dead'<br />

I had an experience on New Year's E\e. I<br />

thought surely somebody would put it in<br />

BOXOFFICE. As yet I have not seen it, so<br />

here goes.<br />

Occasionally, when one of the theatres in<br />

our territory has a good Midnight Show, I<br />

take the four boys who help me around the<br />

Opera House to see it. This pleases the kids<br />

very much and you would be surprised how<br />

much better they work.<br />

So, not having a midnight show on New<br />

Year's Eve, I looked the ads over, to see which<br />

might suit us the better. I decided to take<br />

them 50 miles to Salina, to the Watson Theatre.<br />

They were showing "Don't Knock the<br />

Rock" and "Rumble on the Docks."<br />

It was 11:30 when we got there. Lo and behold,<br />

the sidewalks were full of people, spilling<br />

out into the streets. It looked like the<br />

lines that were common when "Vitaphone first<br />

introduced talking pictures.<br />

When I got to the ticket window, I found<br />

a sign saying "All seats 90 cents." Their<br />

usual price is 25 cents and 85 cents. So the<br />

price did not matter to these youngsters. My<br />

guess is that this theatre seats about 1,400.<br />

I bet, give or take a few, that they had 1,500<br />

people in the building.<br />

Sure, they had the town, the youngsters,<br />

the night and the picture.<br />

I decided that the picture show was not<br />

dead, if we can give them what they want.<br />

You know somebody had to do the advertising,<br />

handle the immense crowd, sell the<br />

tickets and all the things that go with a "sellout."<br />

So in passing, let's tip our hats to a<br />

Master Showman, Speed Martin, and to his<br />

very, very efficient help.<br />

Opera House.<br />

Miltonvale. Kas.<br />

JOHN M.<br />

BAILEY<br />

'Required Reading for All Exhibitors'<br />

File this letter with yoiu heap of fan<br />

mail. Your "A Fable—Not by Aesop" (Feb.<br />

2, 1957 issue should be required reading for<br />

I<br />

all<br />

exhibitors.<br />

Although I am alleged to have "retired"<br />

from exhibition, I have a certificate indicating<br />

that I am a life member of our Missouri-Illinois<br />

Theatre Owners board of directors,<br />

and my heart is in this business for<br />

the dtu-ation of that membership.<br />

Let's hope oiu- two exhibitor organizations<br />

"make hay" before they fade into "Once upon<br />

a time."<br />


Columbia Theatre,<br />

Louis, Mo.<br />

Newspaper Boosts Movie Theatre<br />

As 'Good for the<br />

A big boost for the local motion picture<br />

theatre in Fox Lake, 111., was made<br />

in an editorial that appeared in the Fox<br />

Lake Herald recently. Under the head,<br />

"A Good Thing for the Whole Town,"<br />

the editorial follows:<br />

It's hard for merchants to learn that,<br />

as Ben Franklin once said, "If we don't<br />

hang together we'll surely hang separately."<br />

.Any business that draws townsfolk<br />

down to the main stem of an evening<br />

means money in the bank for every<br />

shop on the street. .And this applies to<br />

all whether open or shut, for coming in<br />

to town is a habit that has to be encouraged.<br />

One enterprise that more<br />

than any other, keeps people coming in,<br />

is a local movie theatre. In any number<br />

of towns, when due to lack of local<br />

patronage, a lone movie house closed<br />

down, the merchants finally woke up and<br />

chipped in to get it open again. A movieless<br />

town has a dead air about it. Its<br />

young people drive off elsewhere, its<br />

shops close earlier, the village fathers<br />

might as well take in the sidewalks at<br />

suppertime.<br />

Fox Lake Ls lucky in having a wellmanaged<br />

film showplace, with good surroundings.<br />

Its programs are chosen to try<br />

to appeal to many varied tastes—there<br />

St.<br />

Whole Town'<br />

are cops-and-robbers. cowbo.vs-and-Indians,<br />

and serious adult drama and<br />

musicals, too. Something sometime for<br />

everybody. Yet there are nights when<br />

some of the world's top attractions play<br />

here to a theatre far from filled. After<br />

the picture is gone the very people who<br />

would have found it most interesting, are<br />

the ones who complain that they would<br />

have come if they had known more about<br />

it. There is a failure to communicate<br />

special information to special interest<br />

groups. Merely announcing titles and<br />

stars will generally bring in the general<br />

movie fan audience, but special messages<br />

must get to the special interest groups<br />

somehow if special interest pictures are<br />

to get special support.<br />

.And the merchants on the main stem,<br />

whatever may be their personal movie<br />

preferences, could do a lot more than<br />

they are doing to keep reminding folks<br />

that there's a good movie house right in<br />

town. Schools, churches and civic organizations,<br />

too, have channels of information<br />

that might well be used in support<br />

of especially worthy and interesting<br />

films. Whatever brings people into town<br />

for a worthy purpose—and the seeing of<br />

a good film is stirely that—is a good<br />

thing for the town. The whole town.<br />

22 BOXOFFICE :: February 16, 1957

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In Omah: RCA VICTOR Co-vamr Limited, Momrtal<br />

BOXOmCE :: February 16. 1957 23

FiATURE neviiw<br />

Funny Face<br />

Paramount<br />


n gay, tuneful and dazzlingly colorful musteal<br />

in which two of filmdom's top<br />

stars, the enchanting Audrey Hepburn and<br />

the ever-youthful veteran Fred Astaire. team<br />

up in several striking dance routines. Ideal<br />

spring entertainment ahe Radio City Music<br />

Hall has booked the picture for its annual<br />

Easter show), this should do strong business<br />

generally—for its fashion world background<br />

will intrigue all women patrons—and they'll<br />

bring in the men.<br />

Although this Roger Edens production employs<br />

six memorable George and Ira Gershwin<br />

songs, including the title tune and<br />

" 'S Wonderful," the Leonard Gershe story<br />

is an original with no similarities to the<br />

Broadway musical success of some years ago.<br />

Dealing with Quality Magazine, the leading<br />

publication of the world of fashion, the locale<br />

is divided between New York's smart<br />

Madison Avenue salons and atmospheric<br />

Greenwich Village and the salons of Paris,<br />

as well as its boulevards and backstreets—<br />

which gives the spectator glimpses of the<br />

Eiffel Tower and other Parisian landmarks,<br />

magnificently captured by the VistaVision<br />

and Technicolor cameras. The soft, misty<br />

photographic effects by John P. Fulton and<br />

the process photography by Farciot Edouart<br />

have rarely been surpassed.<br />

The elaborate and imaginative main title<br />

backgrounds by Richard Avedon, noted<br />

photographer, lead directly into a rhythmically<br />

pounding opening shot of the angular<br />

nightclub star, Kay Thompson, striding into<br />

her magazine offices and dramatically calling<br />

a staff meeting. Prom then on, the picture<br />

is filled with striking effects, including unorthodox<br />

flashing of the screen from one<br />

color to another, dazzling and bizarre fashion<br />

display (the women will drool at these<br />

Paramount<br />

"FUNNY<br />

presents<br />

FACE"<br />

in VistoVision and Technicolor<br />

Running time: 103 minutes<br />


Produced by Roger Edens. Directed by Stanley<br />

Donen. Written by Leonard Gershe. Music and<br />

lyrics by George and Ira Gershwin, adapted and<br />

conducted by Adolph Deutsch. Orchestral arrangements<br />

by Conrad Salinger, Van Cleave,<br />

Alexander Courage, Skip Martin. Additional<br />

music and lyrics by Roger Edens and Leonard<br />

Gershe. Choreography by Eugene Loring and<br />

Fred Astaire. Songs staged by Stanley Donen. Director<br />

of photography, Roy June. Technicolor consultant,<br />

Richard Mueller. Art direction, Hal Pereiro<br />

and George W. Davis. Edited by Frank<br />

Bracht. Special photographic effects, John P.<br />

Fulton. Process photography, Farciot Edouart.<br />

Set decoration, Sam Comer and Ray Moyer.<br />

Costumes, Edith Head. Miss Hepburn's Paris<br />

wardrobe, Hubert de Givenchy. Assistant director,<br />

William McGorry. Special visual consultant<br />

and main title backgrounds, Richard Avedon.<br />

Westrex Recording System.<br />

THE CAST<br />

Jo Audrey Hepburn<br />

Dick Avery Fred Astaire<br />

Moggi Prescott Kay Thompson<br />

Professor Emil Flostre Michel Auclair<br />

Paul Duval Robert Flemyng<br />

Babs Virginia Gibson<br />

Marion<br />

Dovima<br />

and Suzy Parker, Sue England, Sunny Harnett,<br />

Ruto Lee, Jean Del Vol, Alex Gerry, Iphigenie<br />

Castiglioni, Albert D'Arno, Marilyn White, Don<br />

Powell, Paul Smith, Karen Scott, Diane Du Bois,<br />

Elizabeth "Lizz" Slifer (all of these merely hove<br />

bits).<br />

24<br />

Audrey Hepburn and Fred Astaire in<br />

"Funny Face," Paramount musical in<br />

VistaVision and Technicolor.<br />

even if some of the males will find them<br />

too chi-chi) and several airy dance routines<br />

staged by Eugene Loring and Astaire in<br />

which the star's smooth and semi-acrobatic<br />

dancing style is deftly integrated with the<br />

elfin Miss Hepburn's ballet steps—they make<br />

a delightful team. Fresh from her triumph<br />

in '"War and Peace," Miss Hepburn agam<br />

gives a refreshingly youthful portrayal and<br />

Astaij-e, although twice her age, manages to<br />

make the romantic scenes convincing.<br />

In the singing department, neither star<br />

excels but together they put over such<br />

Gershwin tunes a,s "How Long Has This<br />

Been Going On, S Wonderful," "He Loves<br />

and She Loves," "Clap Yo' Hands" and the<br />

title melody in ingratiating fashion. To really<br />

wham over songs, there is Kay Thompson,<br />

a tall, angular nightclub comedienne who<br />

resembles Hedda Hopper and who puts<br />

tremendous verve and sophisticated style<br />

into three special numbers by Edens and<br />

Gershe, "Bonjour, Paris," sung on the Eiffel<br />

Tower, "Think Pink," which features pink<br />

mannequins, pink poodles and even pink<br />

toothpaste, and "How to Be Lovely," a melodic<br />

lesson in female charm in which she<br />

teams with Miss Hepburn in a manner suggestive<br />

of a vaudeville routine. The dynamic<br />

Kay is a real trouper who has previously<br />

scored in clubs, as the author of the bestselling<br />

"Eloise" and as a recording star.<br />

Stanley Donens direction is first-rate and<br />

he also gets good performances from Robert<br />

Flemyng, the British star who plays a Parisian<br />

coutourier, and Michel Auclaii-, Pi-ench<br />

film star, as a Bohemian cultist Audrey idolizes.<br />

The others are merely bits, except for<br />

Dovima, a stunning model who unexpectedly<br />

uses Brooklyn-ese speech.<br />

The light and inconsequential plot starts<br />

in the New York offices of Quality Magazine,<br />

whose editor, Kay Thompson, hits upon an<br />

idea to find a new model to represent the<br />

magazine in creations designed by Robert<br />

Flemyng, the greatest coutourier in Paris.<br />

Fred Astaire, the magazine's photographer,<br />

finds Audrey Hepburn, a plainly-dressed<br />

bookshop clerk, and photographs her in shots<br />

that delight Kay. In Pai'is, Audrey searches<br />

for a phoney cult leader while Fred finds<br />

himself falling in love with her. When she<br />

realizes her idol is made of clay, she returns<br />

to Pred and together they make Kay's<br />

fashion show a success.<br />

To Screenplay 'Tin Roof<br />

HOLLYWOOD—Phil Yordan has been<br />

signed by MGM to write the screenplay of<br />

Tennessee Williams' "Cat on a Hot Tin Roof."<br />

Pandro S. Berman will produce.<br />

Industry Set to Aid<br />

Brotherhood Drive<br />

NEW YORK—Amusement industry observance<br />

of Brotherhood Week will start Sunday<br />

(171 and climax two months of preparation<br />

under the leadership of William J. Heineman<br />

and Spyros S. Skouras, national co-chairmen<br />

of the 1957 drive sponsored by the National<br />

Conference of Christians and Jews. It will<br />

mark the 11th anniversary of participation<br />

by the amusement industry.<br />

Much of the activity will center in motion<br />

picture theatres across the U. S., where exhibitors<br />

will recruit members and solicit contributions.<br />

Governors of 40 states and thousands<br />

of mayors will issue proclamations asking<br />

support of the drive. In some communities,<br />

civic leaders will take part in inaugural<br />

ceremonies in theatres. School children will<br />

be excused from classes to attend the programs.<br />

Promotion will include presentation of a<br />

special newsreel featuring Ed Sullivan, lobby<br />

and marquee displays and recruiting booths<br />

manned by managers and their staffs. Various<br />

industry companies and organizations are<br />

conducting fund-raising drives among their<br />

members.<br />

Academy Lists Nomination<br />

For Documentary Awards<br />

HOLLYWOOD—Nominations for the documentary<br />

awards of the Academy of Motion<br />

Picture Arts and Sciences, as selected by a<br />

special documentary nominations committee,<br />

headed by Sidney P. Solow. have been determined<br />

as follows:<br />

Documentary features (over 3,000 ft. in<br />

length! : "The Naked Eye," Camera Eye<br />

Pictures, Louis Clyde Stoumen, producer;<br />

•The Silent World," A Filmad-F.S.J.Y.C. Production<br />

(French), Columbia, Jacques-Yves<br />

Cousteau, producer; "Where Mountains<br />

Float," Arn Studio (Danish), Brandon Films,<br />

Government Film committee of Denmark,<br />

producer.<br />

Documentary short subjects (3,000 ft. or<br />

less in length) : "A City Decides," Charles<br />

Guggenheim and Associates, producer; "The<br />

Dark Wave," 20th Century-Fox, John Healy.<br />

producer; "The House Without a Name," Universal-International,<br />

Valentine Davies, producer;<br />

"Man in Space," Walt Disney-Buena<br />

Vista, Ward Kimball, producer; "The True<br />

Story of the Civil War," Camera Eye Pictures,<br />

Louis Clyde Stoumen, producer.<br />

All Warner Bros. Officers<br />

Re-elected for One Year<br />

NEW YORK— All the officers of Warner<br />

Bros. Pictures were re-elected for a oneyear<br />

term at a meeting of the board of directors<br />

at the home office February 8.<br />

Those re-elected were: Jack L. Warner,<br />

president; Benjamin Kalmenson, executive<br />

vice-president: Herman Starr, vice-president;<br />

Stanleigh P. Friedman, vice-president; Robert<br />

W. Perkins, vice-president, secretary and<br />

general counsel; Wolfe Cohen, vice-president;<br />

Robert S. Taplinger, vice-president;<br />

Thomas J. Martin, treasurer; Walter Meihofer,<br />

controller and assistant treasurer;<br />

Cyril H. Wilder, assistant treasurer; Harold<br />

S. Bareford, assistant secretary; Edward K.<br />

Hessberg, assistant secretary, and Roy<br />

Obringer, assistant secretary.<br />

BOXOFFICE ;: February 16, 1957 %<br />


BOXOFFICE :: February 16, 1957 25

. . This<br />

. . DeMille<br />



'The<br />

Ten Commandments' (Para)<br />

Wins January Blue Ribbon Award<br />


/^ECIL B. DeMILLE'S "The Ten Commandments" has been vote(a the BOXOFPICE<br />

Blue Ribbon Award for January. Members of the National Screen Council, who<br />

mark their choice on postcard ballots, gave it this ovation as family entertainment<br />

and praised it in extravagant terms in the comment space provided. DeMille's second<br />

version of the Biblical classic—his first was also a Paramount release, in 1923 and<br />

without sound, of course— is the culmination of his long and colorful career in motion<br />

pictures. As its producer and director, not only has he used all he has learned in the<br />

33 years since he made the original drama about the Decalog, but he has also used<br />

the technical advances which have been made in the motion picture field and this<br />

version is in VistaVision and Technicolor. The results are awe-inspiring.<br />

In the review which appeared in the What better way to make children visualize<br />

BOXOFFICE issue of Oct. 13, 1956, this Bible history?—Helen W. Oesper, Cincinnati<br />

estimate of the film's importance was given: Motion Picture Council.<br />

"When consideration is given to the photoplay's<br />

over-all magnificence, magnitude and ages far into the future. It is a history<br />

"The Ten Commandments" will live for all<br />

masterfulness and its limitless merchandising<br />

possibilities—not the least of which will forgotten experience. — Mrs. Max M.<br />

challenge and seeing it is a never-to-be-<br />

be the support of the clergy—there is every Williams, Royal Oak (Mich.), president<br />

indication that the feature will play to enraptured,<br />

theatre-filling audiences for many beat!—Alan Branigan, Newark News . . .<br />

Federation of MPC . can't be<br />

generations to come."<br />

What else?—Ben S. Parker, Memphis Commercial<br />

Appeal.<br />

Among the NSC comments are these,<br />

showing the many angles of appeal: A great film magnificently produced and<br />

"The Ten Commandments" is another acted and fine for contrast between ancient<br />

milestone in the history of motion pictui'es and modern times.—Elisabeth Murray, Long<br />

and another feather in Mr. DeMille's manyfeathered<br />

cap.—John R. Cooper, Clarks-<br />

people for freedom is eloquently told in this<br />

Beach Teachers Ass'n . . . The struggle of a<br />

burg (W. Va.) Telegram . . . Impressive film which will spiritually enrich the lives<br />

visualization of fundamental words.—May of all who see it. "The Ten Commandments"<br />

Williams Ward, Wellington (Kas.) author<br />

... A stupendous production, deserving all<br />

the high praise being heaped upon it.—Mrs.<br />

C. M. Stewart, president Lincoln (Neb.)<br />

Films Forum.<br />

. . .<br />

This picture shows that a Bible story can<br />

be as good, as interesting and as entertaining<br />

as any other type of movie. Let's have<br />

more.—Mrs. Henry Earl Smith, Sheboygan<br />

County (Wis.) Better Films Council<br />

will live as one of the film classics of this<br />

generation. — Mrs. Roderic B. Thomas,<br />

Dallas Motion Picture Board of Review.<br />

A triumphant production and one to be<br />

remembered. — Mrs. Wayne F. Shaw,<br />

National U. S. Daughters of 1812, Lawrence,<br />

Kas. . is a thrilling experience for<br />

all GK)d-loving people and is like having<br />

lived in the time of Moses.—Mrs. Fred W.<br />

Rosenkranz, Milwaukee County BFC.<br />



The Cast<br />

Moses<br />

Charlton Heston Baka<br />

'Vincent Price<br />

Rameses<br />

Yul Brynner Aaron<br />

John Carradine<br />

Nefretiri<br />

Anne Baxter Miriam Olive Deerring<br />

Dathan Edward G. Robinson Jannes<br />

Douglass Dumbrille<br />

Sephora<br />

Yvonne DeCarlo Abiram<br />

Frank DeKova<br />

Lilia<br />

Debra Paget Pentaur<br />

Henry Wilcoxon<br />

Joshua<br />

John Derek Jethro<br />

Eduard F^anz<br />

Sethi<br />

Sir Cedric Hardwicke Mered<br />

Donald Curtis<br />

Bithiah<br />

Nina Foch Hur Ben Caleb Lawrence Dobkin<br />

Yochabel<br />

Martha Scott Avuninadab<br />

H. B. Warner<br />

MeTnnet Judith Anderson Elisheba<br />

Julia Paye<br />

Produced and Directed by<br />

Cecil B. DeMille<br />

Associate Producer Henry Wilcoxon<br />

Original Sources The Bible, ancient<br />

texts of Philo, Eusebius, the Midrash<br />

and these books: "Prince of Egypt" by<br />

Dorothy Clarke Wilson, "Pillar of<br />

Fire" by Rev. J. H. Ingraham, "On<br />

Eagle's Wings" by Rev. A. E. Southon<br />

Screenplay Aeneas Mackenzie, Jesse J.<br />

Lasky. jr.. Jack Gariss. Fredric M.<br />

Frank<br />

Color by Technicolor<br />

Color Consultant Richard Mueller<br />

Director of Photography<br />

Loyal Griggs, A.S.C.<br />

Production Staii<br />

Art Direction<br />

Hal Pereira,<br />

Walter Tyler, Albert Nozaki<br />

Set Decoration<br />

Choreography<br />

Makeup Supervisor<br />

Sam Comer, Ray Moyer<br />

LeRoy Prinz,<br />

Ruth Godfrey<br />

Wally Westmore<br />

Soimd Recording Supervisor<br />

Louis H. Mesenkop<br />

Edited by Anne Bauchens, A.C.E.<br />

Music by<br />

Elmer Bernstein<br />

Special Photographic Effects<br />

John P. F^jlton, A.S.C.<br />

Research<br />

Henry Noerdlinger,<br />

Gladys Percey<br />

tj This Award is given each month by the National Screen Council on the basis of outstandinj merit<br />

and suitability for family entertainment. Council membership comprises motion picture editors, radio<br />

film commentators, and representatives of better film councils, civic and educational organizations.

Program Announced<br />

For Concessionaires<br />

4 I ^<br />

Charles E. Darden A. J. Schmitt<br />

DALLAS—A hard-hitting program, keyed<br />

to popcorn merchandising and concession<br />

stand management, has been announced<br />

jointly by A. J. Schmitt. Houston Popcorn<br />

& Supply Co.. Houston, and Charles E. Darden.<br />

Chas. E. Darden Co., Dallas, for the<br />

fifth Annual Southwestern Regional Conference<br />

sponsored by the National Ass'n of Concessionaire.s<br />

(formerly Popcorn and Concessions<br />

Ass'n) on Wednesday (27) at the Adolphus<br />

Hotel in Dallas. This year's session<br />

will be held In conjunction with the Texas<br />

Drive-In Theatre Ass'n. February 25-27.<br />

Schmitt is serving as NAC conference chairman<br />

and Darden as<br />

program moderator.<br />

The two top officers of NAC. Board Chairman<br />

Bert Nathan. Theatre Popcorn Vending<br />

Corp., Brooklyn, and NAC President Lee<br />

Koken, RKO Theatres. New York City, will<br />

headline the program. Nathan will discuss<br />

"What to Look for in a Go(Xi Concession<br />

Operation in a Drive-In" and Koken. "Concession<br />

Stand Management Techniques."<br />

William E. Smith of the Popcorn Institute.<br />

Chicago, and NAC Executive Vice-Pi'esident<br />

Thomas J. Sullivan will present "Popcorn<br />

Merchandising and Promotional Aids." Another<br />

panelist will be Steve Bakarich. Lone<br />

Star and Bordertown Theatres, Dallas, whose<br />

subject will be "Newest Ideas in Signs and<br />

Point-of-Sale Displays." Open forum discussion<br />

will follow the individual presentations,<br />

moderated by Darden.<br />

Advance reservations for the meeting are<br />

being accepted by Schmitt at his office,<br />

Houston Popcorn & Supply Co.. 3719 Polk<br />

St. Houston 3, Texas. All members of the<br />

theatre and concession industry are invited<br />

to attend.<br />

Redbook Picks Seven Films<br />

For 18th Annual Awards<br />

NEW YORK — "Anastasia"<br />

(20th-Fox>.<br />

"Around the World in 80 Days" (UA),<br />

"Friendly Per.suasion" (AA), "Giant" (WB),<br />

"Moby Dick" (WB) and "War and Peace"<br />

(Para) were chosen by Redbook Magazine<br />

to receive the 18th annual movie awards<br />

for "the most distinguished contributions to<br />

the motion picture industry and the excellence<br />

of their 1956 products," according to<br />

Wade Nichols, editor and publisher.<br />

'Battle Hymn' to Capitol<br />

NEW YORK — Universal-International's<br />

"Battle Hymn," the Technicolor-CinemaScope<br />

picture based on the life of Col. Dean Hess,<br />

opened at the Capitol Theatre February 15.<br />

following a five-week run for another U-I<br />

film. "Written on the Wind." Both pictures<br />

star Rock Hudson.<br />

Finds Patrons Deman<br />

For Cultural Films Rising<br />

NEW YORK—"The demand for cultui'al<br />

films, including opera, ballet and Shakespearean<br />

theatre, is on the increase and a<br />

new untapped market exists in America for<br />

the consumption of artistic film fare," according<br />

to Capt. Ian R. Maxwell of Festival<br />

Productions, which is cui-rently presenting<br />

the Salzburg Festival filming of the opera,<br />

"Don Giovanni."<br />

Festival Productions, which has completed<br />

a feature film of "Gi.selle" by the Bolshoi<br />

Ballet and plans several other opera and<br />

Shakespearean pictures, is now setting up<br />

eight exchanges in the U. S. for the distribution<br />

and commercial exploitation of these<br />

films, Capt. Maxwell said. The exchanges<br />

will be in New York, Chicago, Los Angeles,<br />

Washington. D. C., Dallas, Boston, New Orleans<br />

and Denver.<br />

"Don Giovanni." a three-hour film in<br />

Eastman Color, made at the actual Salzburg<br />

Festival of the opera in 1954. is the first<br />

reproduction of an actual stage performance<br />

of an opera and stars Cesare Siepi. Metropolitan<br />

Opera star, and other noted opera<br />

stars.<br />

Festival Productions has secured 60 other<br />

bookings for "Don Giovanni" in two months<br />

time and hopes for a minimum of 500 art<br />

house bookings in the U. S.—the total needed<br />

to get back its costs.<br />

Up to now. art-type or "pictures with a<br />

long-hair appeal" have had "outrageously<br />

poor distribution facilities," according to<br />

Capt. Maxwell, despite the fact that a "young<br />

audience, matured since the war, is thirsting<br />

for cultural riches and holds perhaps<br />

as much as ten per cent of the entertainment<br />

dollar," Capt. Maxwell believes. This is<br />

proven by the national tours of the Metropolitan<br />

Opera, the Sadlers' Wells Ballet and<br />

the Old Vic Shakespearean company, which<br />

have been tremendously successful in all big<br />

city engagements.<br />

For 1957-58, in addition to "Giselle,<br />

which was filmed at the Royal Command<br />

Performance before Queen Elizabeth II at<br />

Covent Garden, starring Galina Ulanova,<br />

Harmony Films, which is Capt. Maxwell's<br />

producing company in London, plans the<br />

first of a series of Gilbert and Sullivan<br />

operas, performed by the D'Oyly Carte Opera<br />

Company: an opera to be performed by La<br />

Scala in Milan, starring Maria Menenghini<br />

Callas; a production by the Shakespeare<br />

Memorial Theatre at Stratford-on-Avon of<br />

"A Midsummer Night's Dream"; a fulllength<br />

"Swan Lake," starring Margot Fonteyn,<br />

by the Sadlers' Wells Ballet company,<br />

and a production of an exotic ballet by the<br />

Royal Siamese Ballet Company in Bangkok.<br />

All of these will be filmed in Eastman<br />

Color with high fidelity sound. With "Don<br />

Giovanni" there is a short film on the city<br />

of Salzburg and with "Giselle." there will<br />

be a travelog of the Covent Garden neighborhood,<br />

already familiar to Americans as a<br />

result of "My Fair Lady." Broadway's big<br />

musical hit.<br />

The newly formed Festival Productioas will<br />

have a capital of $750,000. according to Capt.<br />

Maxwell, who said he is interviewing several<br />

distribution executives for a sales manager<br />

post. One of these is Bernard Jacon, formerly<br />

with IFE and who now heads his own<br />

Jacon Films, which handles foreign pictures.<br />

Jacon left New York for Chicago. Detroit,<br />

Cleveland and Pittsburgh to set bookings on<br />

his own films.<br />



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BOXOFFICE February 16, 1957 27

. . Twentieth<br />

—<br />

'i^oUcftwMd ^cftont<br />


Martin Gable of TV Signed<br />

For Role in MGM Film<br />

Well known to the public because of his<br />

frequent appearances on television's "What's<br />

My Line?" quiz show, Martin Gable, Broadway<br />

actor, director and producer, has been<br />

signed for one of the top roles in Metro-<br />

Goldwyn-Mayer's "Tip on a Dead Jockey,"<br />

starring Robert Taylor and Gia Scala. It<br />

wOl be produced by Edwin H. Knopf and<br />

directed by Richard Tliorpe . .<br />

Warwick<br />

.<br />

Productions heads, Irving Allen and Albert<br />

R. Broccoli, have signed Sean Kelly, young<br />

South African actor, to a seven-year exclusive<br />

contract. Young Kelly will be costarred<br />

in Warwick's "High Flight," which goes before<br />

the cameras soon in England, and "No<br />

Time to Die," on Warwick's schedule for<br />

later this year. Kelly's fii'st film assignment<br />

will be on loanout to producer Paul Craetz<br />

for his feature, "Bitter Victory," which<br />

Nicholas Ray will direct for Columbia release.<br />

The Warwick film wUl follow immediately<br />

this production, which goes before the<br />

cameras next month.<br />

Andre de Toth to Direct<br />

'Barney Ross Story'<br />

"The Barney Ross Story," which Edward<br />

Small is producing for United Aj-tists, and<br />

which—strangely enough—deals with fisticuffs,<br />

already has one knockout to its credit.<br />

Andre de Toth has been signed to replace<br />

Ted Post as director of the opus ... So<br />

that the chills will be authentic, Forrest J.<br />

Ackerman, science-fiction authority who revels<br />

in the appellation "Mr. Science Fiction,"<br />

has been signed by James H. Nicholson of<br />

Sunset Productions as consultant and technical<br />

advisor on "Invasion of the Saucer<br />

Men," originally titled "Attack of the Saucer<br />

Men"<br />

. Century-Fox has signed<br />

Mark Robson to a producer-director pact,<br />

and at the same time inked stage director<br />

Martin Ritt to a long-term contract as director.<br />

Robson's first assignment will be<br />

"Peyton Place," a Jerry Wald production.<br />

Ritt will pilot Wald's "Down Payment" . .<br />

Universal-International has assigned Gordon<br />

Kay to produce "Twilight For the Gods,"<br />

based on Ernest Gann's novel, which the<br />

studio purchased about a week ago.<br />

Productional Assignments<br />

To Several at 20th-Fox<br />

Where there's production activities, there's<br />

sure to be a noteworthy rash of filmmaking<br />

assignments. Witness a few plums that were<br />

handed out at 20th Century-Fox. Edward<br />

Dmytryk has been pacted to direct "The<br />

Young Lions," which Ai Lichtman, one-time<br />

distribution chief, will independently produce<br />

for that company. Production of "Home<br />

in Indiana," which is to be a remake of a<br />

Fox opus of 1944, has been assigned to David<br />

Weisbart. Winston Miller has been set to<br />

do the screenplay, and the picture may come<br />

forth under the original tag or with a newtitle.<br />

Also at the Westwood film factory, Jim<br />

Moser and Prank LaTourette, formerly asso-<br />

. . .<br />

ciated with video's "Medic" series, have been<br />

inked as a producer-wi-iter team for "Bellevue<br />

Is My Home" . . . Composer-conductor<br />

David Raksin has been signed by Robert<br />

Bassler to write the musical score for his<br />

United Artists release, "Stranger at Soldier<br />

Springs" Rudy Mate will direct Alan<br />

Ladd's next Jaguar production, "The Deep<br />

Six," which Martin Rackin will produce for<br />

Warner Bros. Ladd will portray an artist<br />

turned naval gunnery officer aboard a cruiser<br />

during World War II . . . Anthony Mann<br />

has been pacted to pilot "Passenger to Bali,"<br />

which is scheduled as the next venture of<br />

Security Pictures for United Artists.<br />

Schnee and Donen Form<br />

Independent Company<br />

One by one the old guard—and even members<br />

of the new—are succumbing to the lure<br />

of independent production. Witness Charles<br />

Schnee, one of mighty Metro's remaining<br />

ranking filmmakers who has announced<br />

that he, too, will be his own man when his<br />

contract with the Culver City studio terminates<br />

late this year. Associated wih him<br />

will be Stanley Donen, a veteran Metro<br />

megaphonist. The pair acquired the screen<br />

rights to Pearl S. Buck's novel, "Imperial<br />

Woman," which they plan to respectively<br />

produce and direct. While no releasing deal<br />

has been set for the picture, there is considerable<br />

possibility that it will be distributed<br />

by MGM, which will obtain as regards many<br />

of the proposed pictures that are to be made<br />

by former Metroites-tm-ned-independents.<br />

Wayne Morris Gets Role<br />

In Film for<br />

UA Release<br />

Add comeback department: Wayne Morns,<br />

once a top Hollywood star, has been signed<br />

by producer James B. HaiTis for Bryna's<br />

"Paths of Glory," his first American film<br />

in over three years. Morris joins Kh-k Douglas,<br />

Ralph Meeker, Richard Anderson and<br />

George Macready in the United Ai-tists release,<br />

which will be filmed in Munich, Germany<br />

. . . Blonde Joanna Moore was signed<br />

to an exclusive long term contract by Universal-International<br />

and set to make her<br />

film debut in "Badge of Evil" . . Producer<br />

.<br />

Edward Small picked character actress Lisa<br />

Golm to portray Barney Ross' mother in<br />

"The Barney Ross Story."<br />

WB Signs Audrey Hepburn<br />

For The Nun's Story'<br />

It's difficult to conceive of more ideal<br />

casting than the toplining of Audrey Hepburn<br />

in the forthcoming celluloid version of<br />

Kathryn Hulme's widely read novel, "Tlie<br />

Nun's Story." So, the Freres Warner has<br />

inked La Hepburn for the role. At the same<br />

time, Fred Zinnemann was pacted to direct<br />

the picture, which is being touted as one<br />

of the most important of Warners' 1957<br />

program. The feature will be filmed partly<br />

on location in the Belgian Congo of Africa,<br />

locale of the story, and partly at Warner<br />

studios in Bui-bank.<br />

•FBI STORY' DEAL—Jack L. Warner,<br />

president of Warner Bros. Pictures,<br />

shakes hands with J. Edgar Hoover, No.<br />

1 G-Man, on conclusion of the film company's<br />

purchase of "The FBI Story" by<br />

Don Whitehead, Washington correspondent,<br />

for motion picture production. The<br />

book has been on the best-selling list<br />

for the past several months and serialized<br />

in newspapers.<br />

T-wo George Montgomery Films<br />

For Warner Distribution<br />

Further news from the Bui'bankian bailiwick<br />

of Warner Bros, reveals that the company<br />

is going to take on the distribution of<br />

two pictures that will be made independently<br />

by actor George Montgomery. The first of<br />

the duo will be "Decision at Dawn," which<br />

is scheduled to get before the cameras during<br />

the summer . . . And noteworthy are<br />

plans for an off-beat promotional venture.<br />

Capt. Harlan A. "Bud" Gurney, former flying<br />

pal of Charles Lindbergh, is engaged in a new<br />

type of barnstorming tour in behalf of "The<br />

Spirit of St. Louis." Gurney is to make<br />

television, radio and press appearances to<br />

talk of his past association with Lindbergh<br />

and tell of his assignment as technical adviser<br />

on "Spirit," the Leland Hayward-Billy<br />

Wilder production starring James Stewart.<br />

New TV Series to Be Based<br />

On Sam Houston's Life<br />

Television is doing its best to maintain<br />

possibly surpass—the propensity toward biographical<br />

subjects that has for so many<br />

years been a bulwark of the production of<br />

motion pictui-es for theatrical exhibition.<br />

Now it's Sam Houston who is going to be<br />

the hero of a new half-hour telefilm series,<br />

to be produced by Briskin Pi-oductions for<br />

Screen Gems under the title. "The Man<br />

From Texas." The new programs will be<br />

based upon events in the life of the soldier,<br />

statesman and hero, and the setting will be<br />

America's expanding frontier during the mid-<br />

1800s.<br />

William Hawks Signs Pact<br />

To Produce for MGM<br />

William Hawks, who recently departed a<br />

payroll of 20th Century-Fox to re-enter the<br />

independent production field, has had a<br />

change of mind and plans and has signed<br />

a multi-picture pact with Metro-Goldwyn-<br />

Mayer, under which his first assignment will<br />

be to make "The Law and Jack Wade," which<br />

is scheduled as a Robert Taylor starrer.<br />

28 BOXOFFICE February 16, 1957


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BOXOFFICE :: February 16, 1957<br />


More on Handling Hoodlumism<br />

Call -the -Parents Technique<br />

With a New Twist Works<br />

MACON, MO.—The call-the-parents<br />

technique<br />

of dealing with rowdyism and vandal-<br />


This group of<br />

ism<br />

boys<br />

in was<br />

theatres,<br />

caught<br />

which has<br />

by<br />

come<br />

me<br />

to the fore<br />

personally, with<br />

in<br />

at least<br />

recent months,<br />

a dozen fresh<br />

was given<br />

eggs<br />

a new twist last<br />

in their<br />

week<br />

hands<br />

by<br />

ready to<br />

Paul<br />

throw at<br />

Campbell, manager<br />

an opportune<br />

moment. I<br />

of the Dickinson<br />

collected<br />

circuit's Macon<br />

from their<br />

Theatre<br />

hands<br />

here.<br />

five or six eggs<br />

In<br />

and asked them if<br />

this instance,<br />

there<br />

there<br />

were<br />

is a tie-up with any more.<br />

the The answer<br />

principal was no.<br />

of the high<br />

However,<br />

school but, instead<br />

several eggs<br />

of sending<br />

were dropped<br />

the<br />

and broken<br />

letter to the<br />

on the<br />

parents, the<br />

floor<br />

members<br />

under their seats and<br />

of the<br />

the next<br />

juvenile troupe<br />

morning<br />

involved were the janitor<br />

given a<br />

found the<br />

chance<br />

egg<br />

to read<br />

carton<br />

the<br />

containing<br />

letter first, then several<br />

decide more<br />

whether<br />

unbroken eggs.<br />

they would behave<br />

They also<br />

in the<br />

possessed<br />

future.<br />

oranges.<br />

Campbell believes his method will<br />

work, and recommends it to other theatremen.<br />


The We do not have curtains in<br />

exhibitor<br />

front of<br />

explains<br />

our<br />

his method in letters large<br />

sent<br />

Cinemascope screen,<br />

to Glen<br />

which cost<br />

Dickinson<br />

over<br />

jr. and to parents.<br />

$2,000, and I told the boys I was holding them<br />

The letter to Dickinson follows:<br />

responsible as a group if they caused any<br />

Enclosed, is a self-explanatory damage. letter in<br />

No eggs were thrown. However,<br />

connection with the repercussion<br />

during a black<br />

of the<br />

out several<br />

Dr.<br />

glass salt and<br />

Jekyll stage show.<br />

pepper shakers were thrown in total darkness<br />

After writing the<br />

striking<br />

letter I could<br />

patrons in<br />

not come<br />

the audience and one<br />

to the decision to send was shattered<br />

it or not, so I consulted<br />

the high school<br />

on the stage. These salt and<br />

pepper shakers<br />

superintendent.<br />

were reported He<br />

stolen from the<br />

was very glad I came to him with<br />

Bungalow Cafe earlier<br />

this<br />

in<br />

problem<br />

the evening supposedly<br />

and felt that it did concern the<br />

by this group.<br />

school.<br />

Not all of these boys are in school, and FOURTH<br />

one<br />

ACCOUNT:<br />

of the fathers is a screen advertiser.<br />

Another is in the U.<br />

During<br />

S. Air<br />

the show there<br />

Force,<br />

were several<br />

but is only<br />

young<br />

about 19. However, Macon high<br />

since that<br />

school students<br />

time<br />

assisting<br />

I have<br />

the<br />

decided not to mail<br />

show<br />

the<br />

troupe who were<br />

letters,<br />

attacked,<br />

but<br />

slugged<br />

to have<br />

and<br />

them come in and had<br />

talk<br />

pepper<br />

to me and<br />

thrown in their eyes<br />

read<br />

while<br />

the<br />

coming<br />

letter themselves, and<br />

up the aisle<br />

make<br />

from back stage. This<br />

their own<br />

was reported<br />

to<br />

decision if they want to have<br />

continue<br />

happened<br />

to come when they reached<br />

to<br />

the show or not<br />

the<br />

and<br />

point<br />

assure me<br />

where this group of<br />

there boys<br />

will<br />

was<br />

never be any more seated.<br />

disturbance from them.<br />

The superintendent has already called in<br />

the<br />


school boys and talked to them. One or<br />

two at a time, they At least<br />

are<br />

one, possibly<br />

coming more<br />

in<br />

of these boys,<br />

to see me<br />

now. Actually there was carrying<br />

were<br />

a large<br />

only push-button<br />

three<br />

knife.<br />

or The<br />

four<br />

who planned this thing<br />

one and<br />

known, displayed the rest<br />

a knife became<br />

of mentioned<br />

involved.<br />

type in the lobby to the roadshow manager<br />

This is the<br />

before<br />

first time<br />

the I have<br />

show began<br />

ever had<br />

and was<br />

any<br />

heard in<br />

trouble of<br />

witness<br />

this nature<br />

to say,<br />

and I think<br />

he would use the knife<br />

this on<br />

is the<br />

the<br />

best way to handle it. Prom "MONSTER" if<br />

now<br />

he<br />

on<br />

was bothered.<br />

all the<br />

kids will<br />

It is<br />

know that we<br />

hard to<br />

won't<br />

report the amount<br />

tolerate<br />

of disturbance<br />

each individual boy caused. They<br />

any<br />

rowdyness.<br />

came as a group so they are charged as a<br />

The letter written to parents by Manager group.<br />

Campbell:<br />

This theatre will not tolerate such violent<br />

It is with regret that juvenile<br />

I have to inform delinquency,<br />

you<br />

property destruction<br />

that your son is barred from<br />

and endangering<br />

attending<br />

other patrons, now or in<br />

the Macon Theatre for<br />

the<br />

a period<br />

future.<br />

not less than<br />

six months from this date.<br />

I feel that barring these boys for a .sixmonth<br />

It has taken me since Monday night<br />

period is<br />

January<br />

14 to make this decision.<br />

punishment as they could have very easily<br />

a very fair and lenient<br />

been prosecuted for property destruction had<br />


I not caught them before the show started.<br />

On Monday night January<br />

There are<br />

14 we<br />

no<br />

presented<br />

hard feelings on my part<br />

a stage show and your<br />

toward<br />

son any of<br />

entered<br />

the<br />

the<br />

boys<br />

theatre<br />

because of this incident<br />

but, I<br />

in a very loud and rowdy manner do think it is<br />

in company<br />

a matter that should<br />

of 11 or 12 other boys.<br />

not<br />

Almost<br />

go unattended.<br />

all of the group<br />

were smoking cigars<br />

If<br />

and<br />

any names have<br />

cigarets been<br />

in the<br />

excluded or falsely<br />

seated section of the<br />

included it is<br />

lower purely<br />

auditorium by accident.<br />

endangering<br />

the If<br />

lives of some<br />

you<br />

two<br />

would care to<br />

to<br />

discuss<br />

three<br />

this matter<br />

hundred other patrons.<br />

with<br />

They were<br />

me personally, I called<br />

would be glad to talk<br />

down for this by<br />

with<br />

an you at<br />

attendant, any time.<br />

and later<br />

some of the group re-lit their cigars and<br />

cigarets making it necessary for me to<br />

personally call them down and explain they<br />

were violating a very strict state fire law<br />


The letter also carried a notation that<br />

copies were being sent to the school superintendent<br />

and the high school principal.<br />


'<br />

New Scotland. N. Y„ Airer<br />

Opening Planned for May<br />

NEW SCOTLAND, N. Y.—Opening date<br />

for the Mayfair Drive-In, under construction<br />

here, is scheduled for "somewhere around<br />

May 12 to 15," according to Robert C. Conahan<br />

of SUngerlands. The 700-car situation,<br />

the building of which indirectly started New<br />

Scotland residents to push for zoning, will be<br />

given its final touches as soon as there is a<br />

break in the weather, he added.<br />

Conahan stated that while he was aware<br />

of activities by protesting residents of the<br />

nearby Heldervale section, no pressure had<br />

been exerted on him directly to abandon the<br />

project.<br />

The town of Bethlehem also<br />

was the scene<br />

of a recent controversy about the building of<br />

a drive-in by Klein Theatres. An order<br />

restraining its town board from interfering<br />

with the completion of an ozoner, started before<br />

the board acted to interdict drive-ins,<br />

was recently issued by Official Referee<br />

Christopher J. Heffernan. That theatre is<br />

slated for opening in May, too, according to<br />

Filmrow reports.<br />

The Heldervale residents last fall circulated<br />

petitions in both towns to prevent Conahan's<br />

drive-in from opening. After one<br />

said to have contained more than 600 signatures<br />

had been presented, the New Scotland<br />

town board established a seven-member<br />

planning commission, to study zoning. One<br />

or more improvement associations have been<br />

since established to bring zoning to New<br />

Scotland, an Albany suburb.<br />

Longtime Showman Now<br />

In Atomic Boat Work<br />

ELIZABETH. N. J.—Following two years<br />

of study in preparation for the post. Edward<br />

J. Kane, long a manager for Stanley Warner<br />

Theatres, resigned at the Regent here and<br />

moved to New London, Conn., to join<br />

Electric Boat Division of the General<br />

Dynamics Corp., as a technical aide, a job<br />

covered by government security regulations.<br />

Kane had been with SW 31 years. The<br />

Electric Boat Division turned out the nation's<br />

first atomic-powered submarines, the Nautilus<br />

and the Sea Wolf.<br />

Supervisors, managers and assistant managers<br />

of the circuit gave Kane a farewell<br />

luncheon at the Carteret Hotel. Kane has<br />

moved to New London with his wife; two<br />

sons. James and Jeffrey: a daughter, Mrs.<br />

Nancy Wagner. Another son Roger, is in<br />

the Army in Germany.<br />

Frederick DiAngelis, manager of the Fabian<br />

in Hoboken, succeeded Kane at the Regent.<br />

Walter F. Diehl Promoted<br />

To lATSE Head's Aide<br />

PHILADELPHIA—Walter F. Diehl. international<br />

representative for the International<br />

Alliance of Theatrical Stage Employes since<br />

1954, has been promoted to assistant international<br />

president by Richard F. Walsh,<br />

president, following a unanimous vote of<br />

approval by the general executive board.<br />

Diehl, a member of the Moving Picture<br />

Operators, Local 182, Boston, since 1933.<br />

served that organization for eight years as<br />

business agent before joining the international<br />

staff. He was active as a field man<br />

throughout New England until last fall, when<br />

he was assigned to the New York office.<br />

Greenman and Bruno<br />

Swap Theatre Posts<br />

New York—There's been a baseball<br />

trade in Loew's Theatres. Harry Greenman,<br />

for the last 11 years manager of the<br />

Capitol on Broadway, has moved over to<br />

the oirouifs flagship, Loew's State, as<br />

manager. .\nd James Bruno, manager of<br />

Loew's State, has taken the helm at the<br />

Capitol.<br />

N.Y. Assembly Considering<br />

Antibomb Threat Bills<br />

ALBANY—The Assembly Codes committee<br />

is considering two bills dealing with bomb<br />

threats and false information concerning<br />

such.<br />

Sponsored by Assemblyman Walter Gladwin,<br />

Bronx, one bill provides that "a person<br />

who communicates in any manner with the<br />

public authorities pertaining to threats to<br />

place or plant bombs shall be guilty of a<br />

misdemeanor."<br />

The other bill reads, "Any person who<br />

gives false information, in person or by telephone,<br />

to the effect a bomb will be exploded<br />

or that any other serious hazard exists in<br />

any school, theatre, auditorium, assembly<br />

hall or other places used for public gathering<br />

shall be guilty of misdemeanor."<br />

As amendments to the penal law, both bills<br />

would take effect immediately.<br />

Theatres in Albany. Troy, New York and<br />

other cities have experienced numerous bomb<br />

threats during recent months. In some cases,<br />

theatres have been evacuated after false<br />

phone calls.<br />

Sunday Blue Law Bill<br />

Would Exempt Movies<br />

HARRISBURG—Co-sponsored by Leo Mc-<br />

Keever and Albert E. Strausser, a bill introduced<br />

into the House of Representatives this<br />

week would force the closing of retail business<br />

establishments on Sundays in the Keystone<br />

state. There would be about 10 exceptions<br />

to the prohibition. They are public<br />

utilities, hotels, gasoline stations, sports<br />

events, places of amusement, medical and<br />

dental offices, drugstores and restaurants.<br />

Sunday movies would be permitted after 2<br />

p.m. in sub-divisions where the voters have<br />

approved such exhibition.<br />

Censor Bill<br />

Under Study<br />

HARRISBURG—Now in the Pennsylvania<br />

House of Representatives law and order committee<br />

is a new bill to revive operation of a<br />

censor board. Reps. Leo. J. McLaughlin (D-<br />

Alleghenyi and Walter Kamyk (D- Allegheny)<br />

introduced the measure. The original<br />

1915 film censor law was declared unconstitutional<br />

by the state supreme court in<br />

March 1956. During the 1955-56 session the<br />

house approved a similar bill which died in<br />

the<br />

senate.<br />

Columbia Votes Dividend<br />

NEW YORK—Columbia has declared its<br />

regular quarterly dividend of 30 cents a share<br />

on the common stock, payable April 30 to<br />

stockholders of record March 29.<br />

High Maryland Coua<br />

Gets Obscenity hmt<br />

BALTIMORE—A definition of "obsctn^-<br />

and a ruling on the constitutionality of Maryland's<br />

censorship law was asked in the court<br />

of appeals at Annapolis in an appeal by the<br />

state board of censors on a Baltimore decision.<br />

In the local court. Judge Joseph Byrnes had<br />

reversed the board's order that certain scenes<br />

be eliminated from "Naked Amazon" before it<br />

could be shown in Maryland. The censors<br />

ordered elimination of all scenes wherein<br />

natives appeared nude below the waist on<br />

grounds they were "obscene." The ruling said<br />

•the showing of nudity ... in a pseudo-documentary<br />

... is calculated to arise sexual<br />

desires of substantial numbers of people."<br />

Times Films Corp., makers of the color film,<br />

contend the film .shows Brazilian Indians in<br />

their daily activities and was carefully edited<br />

so that "intimate parts of the body cannot<br />

be seen."<br />

A lawyer for the filmmakers said the censor<br />

board's order resulted in elimination of all<br />

scenes depicting the Camayura Indians and<br />

in effect "cuts the heart out of the film."<br />

The film has been passed by the Motion Picture<br />

A.ss'n of America.<br />

Judge Byrnes, who viewed the entire film<br />

once, and the eliminated scenes twice, held<br />

that the scenes did not fall within prohibition<br />

of the censorship act. The censors asked the<br />

high court to reverse this decision and to<br />

deny the film company's claim that the<br />

censorship law violates the constitutional provisions<br />

of free speech and free press.<br />

The appeal judges did not view the film<br />

but heard arguments from both sides before<br />

taking the case under advisement.<br />

Sindlinger Gives Talk<br />

To Market Research<br />

NEW YORK—Albert E. Shidlinger, president<br />

of Sindlinger & Co., business analysts,<br />

addressed a luncheon meeting of the Market<br />

Research Council at the Yale Club Friday<br />

(151.<br />

Sindlinger explained his company's new<br />

Audience Action Concept" and how, by<br />

measuring the previous day's activity among<br />

a sampling of the public, coupled with a new<br />

kind of progressive questioning, his company<br />

has come up with an entirely fresh approach<br />

to measurements of media effectiveness. The<br />

accuracy record of Sindlinger & Co. in the<br />

motion pictm-e field has made it possible for<br />

its client list of theatres to grow, during the<br />

course of a 90-week period, from 16 to over<br />

1,600, he said.<br />

Morris Stein<br />

In $3,000,000<br />

Sues Majors<br />

Action<br />

NEW YORK—Morris Stem, operator of the<br />

Corona Theatre, Queens, has filed a $3,000,-<br />

000 antitrust suit in Federal Court against<br />

the eight major distributors, their subsidiaries.<br />

Century Theatres, the Marcus Loew<br />

Booking Agency and the Loew's Theatre<br />

Realty Corp. charging conspiracy to discriminate<br />

against the Corona in favor of other<br />

theatres in the neighborhood.<br />

Stein acquued the Corona in 1956 under<br />

a leasing ar^-eement which promised him<br />

certain availability of product, his suit stated.<br />

BOXOFFICE :: February 16, 1957<br />


Lincoln's<br />

Holiday<br />

On B'way; 'Can't<br />

NEW YORK—The Lincoln's Birthday holiday<br />

for the school children and many of the<br />

adult office workers boosted the fii'st run<br />

business on Broadway, particularly for "The<br />

Girl Can't Help It," new pictui'e at the Roxy,<br />

and several of the long run holdovers. The<br />

only other new fUm, "Tlxree Violent People,"<br />

also had a good opening week at the Globe.<br />

Among the pictures which did better business<br />

than the preceding week were "The<br />

Wings of Eagles," in its second at the Radio<br />

City Music Hall, where it will stay only a<br />

thu'd—until "The Spirit of St. Louis" opens<br />

there February 21; "Lust for Life," "La<br />

Strada" and most of the art house attractions,<br />

and, of course, the two-a-day films, which<br />

added special holiday performances. These<br />

were "Ai-ound the World in 80 Days," in its<br />

17th week at the Rivoli; "The Ten Commandments,"<br />

in its 14th at the Criterion, and<br />

"Seven Wonders of the World," in its 44th<br />

at the Warner Theatre.<br />

The Times Square pictures which held up<br />

well enough included: "Edge of the City,"<br />

in its second week at Loew's State; "The Iron<br />

Petticoat," second at the Mayfair, and the<br />

final weeks of "The Rainmaker," which was<br />

replaced at the Astor by "Full of Life" February<br />

12, and "Written oh the Wind," which<br />

was replaced by "Battle Hymn" at the<br />

Capitol February 15. The only other new<br />

film was "Gold of Naples," Italian picture at<br />

the Paris.<br />

Both "La Strada," which has been nominated<br />

for an Academy award, in its 30th<br />

week at the Trans-Lux 52nd Street Theatre,<br />

and "Lust for Life," in its 21st week at the<br />

Plaza, again did turnaway business in the<br />

evenings. Others were: "The Great Man,"<br />

still great in its sixth week at the Sutton;<br />

"Tempest in the Flesh," very big in its fourth<br />

week at the World, and "Albert Schweitzer,"<br />

a documentary which is getting favorable<br />

word of mouth and had a terrific third week<br />

at the tiny Guild Theatre. "Oedipus Rex"<br />

also did well in its fifth week at the 55th<br />

Street Playhouse.<br />

(Average Is 100)<br />

Astor—The Rainmoker (Para), 9th wk ) 05<br />

Baronet—Don Giovanni (Festival), 7th wk 110<br />

Capitol—Written on the Wind (U-l), 5th wk 115<br />

Central—Mom and Dad (HP); She Shouido Said<br />

No (HP), 2nd wk 1 50<br />

Criterion—The Ten Commandments (Para), 14th<br />

wk. of two-o-day 200<br />

Fine Arts—Richard III (Lopert), 2nd wk. of continuous<br />

run 1 20<br />

55th St.—Oedipus Rex (Lesser), 5th wk 120<br />

Globe—Three Violent People (Para) 125<br />

Guild—Albert Schweitzer (Indep), 3rd wk 185<br />

Little Carnegie—Wee Geordie (Times), 19th wk. . .110<br />

Loew's State— Edge of the City (MGM), 2nd wk. . .125<br />

Mayfair—The Iron Petticoat (MGM), 2nd wk 125<br />

Normandie—Rhapsody in Blue (Dominant), reissue<br />

105<br />

Paromount—Top Secret Affair (WB), 2nd wk....l20<br />

Palace— Jerry Lewis vaudeville show 175<br />

Paris—We Are All Murderers (Kingsley), 5th wk.. . 1 10<br />



vilmiack<br />

. .<br />

«y„„m»^r«<br />

630 Ninth Av*. NEW YORK, N.Y.<br />

1327 S. Wobaih CHICAGO, ILL.<br />

,<br />

Boosts<br />

Help If<br />

Business<br />

Good<br />

Ploza—Lust for Life (MGMJ, 2 1 st wk 1 60<br />

Radio City Music Hall—The Wings of Eagles<br />

(MGM), plus stage show, 2nd wk 125<br />

Rivoli—Around the World in 80 Days (UA), 1 7th<br />

vvk. of two-a-day 200<br />

Roxy—The Girl Con't Help It {20th-Fox), plus<br />

ice revue 1 40<br />

Sutton—The Greof Man (U-l), 6th wk 135<br />

Trans-'Lux 52nd— La Strada (Trans-Lux), 30th wk. . 160<br />

Victoria—Baby Doll (WB), 8th wk 140<br />

Warner—Seven Wonders of the World (SW), 44th<br />

wk. of two-a-day 145<br />

World—Tempest in the Flesh (Pacemaker), 4th wk.l 35<br />

Big Holdovers Overshadow<br />

Others at Baltimore<br />

BALTIMORE—Most of the first run attractions<br />

were holdovers, and for the most<br />

part they did well. Of the newcomers, "Top<br />

Secret Affair," and "Don't Knock the Rock"<br />

on a bill with "Rumble on the Docks" were<br />

disappointing.<br />

Century—Anastasia (20th-Fox), 3rd wk 225<br />

Cinema—We Are All Murderers (Kingsley), 2nd wk.l GO<br />

Film Centre—Around the World in 80 Days (UA),<br />

8th wk 250<br />

Five West—Wee Geordie (Times), 7th wk 90<br />

Hippodrome—The Teahouse of the August Moon<br />

(MGM), 4th wk 1 00<br />

Little—Storm Over the Nile (Col) 95<br />

Mayfair—Written on the Wind (U-l), 7th wk 90<br />

New—The Ten Commandments (Para), 8th wk...350<br />

Playhouse—The Great Man (U-l), 3rd wk 90<br />

Stanley—Top Secret Affair (WB) 85<br />

Town—Don't Knock the Rock (Col); Rumble on the<br />

Docks (Col) 85<br />

'Secret Affair' Grosses<br />

150 As Buffalo Leader<br />

BUFFALO—Business was pretty good all<br />

along the line this week. "Anastasia" held up<br />

well in a third week at the Buffalo. "The<br />

Ten Commandments" did fine in its eighth<br />

stanza at the Century. "Top Secret Affair"<br />

hit 150 at the Paramount and "Bundle of<br />

Joy" had 130 in the Center. Good show<br />

weather over the weekend helped boxoffices.<br />

Buffalo— Anostosia (20th-Fox), 3rd wk 100<br />

Center— Bundle of Joy (RKO) 1 30<br />

Century—The Ten Commandments (Para), 8th wk. 135<br />

Cinema—The Great Man (U-l) 115<br />

Lafayette—Written on the Wind (U-l), 5th wk...l25<br />

Paramount—Top Secret Affair (WB) 1 50<br />

'Anastasia' Continues<br />

To Lead in Pittsburgh<br />

PITTSBURGH—After a month on view at<br />

the Harris Theatre, "Anastasia" continued as<br />

top grossing attraction in the Golden Triangle.<br />

Fulton—The Girl Can't Help It (20th-Fox), 2nd wk. 70<br />

Horns—Anastasia (20th-Fox), 4th wk 125<br />

Penn—The Iron Petticoat (MGM) 110<br />

Stanley—Three Violent People (Pora) 75<br />

UN Officials at Reception<br />

For Hungarians at Roxy<br />

NEW YORK — United Nations officials,<br />

civic and relief organizations representatives<br />

and social figures attended a special reception<br />

for Hungarian refugees at the Roxy<br />

Theatre Friday

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Focus • • • # ^<br />

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Vwell known CENTURY film trap and gate. The<br />

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^"^<br />

BY<br />

Amusement Supply Co.<br />

346 West 44th St.<br />

New York 18, N. Y.<br />

J. F. Dusman Company<br />

12 East 25th St.<br />

Baltimore 18, Maryland<br />

Buffalo Theatre Equipment & Seating Inc.<br />

505 Pear! St.<br />

Buffalo 2, New York<br />

Albany Theatre Supply Co.<br />

443 North Pearl St.<br />

Albany 4, New York<br />

BOXOFFICE :: February 16, 1957<br />


B R O A D W Ay<br />

/^VERHEARD at Moriarity's restaurant:<br />

"An egotist is an I-dropper." * * * And a<br />

waitress at the 51st Street Schraffs thought<br />

that the RKO picture "Stage Struck" was<br />

about a careless pedestrian in a western<br />

town. * Abe Goodman, '' advertising director<br />

*<br />

of 20th Century-Fox, returned Monday (41<br />

from a western division sales pow-wow. * * *<br />

Ditto on the same day: Max Youngstein,<br />

United Artists vee-pee, who held sessions in<br />

Hollywood on the company's production program.<br />

* * * Altec's A. J. Rademacher and M.<br />

G. Thomas were making a swing of midwest<br />

area operations and stopped off in Cincinnati<br />

for the Allied drive-in conclave. * * * Speaking<br />

of Altec, Fried-Reiss advertising agency<br />

will handle the company's activities in the<br />

motion picture, industrial and commercial<br />

fields. Bert Ennis will create the copy and<br />

Barry Nova will be account executive. * * •<br />

Keeton Arnett has resigned as vice-president<br />

of Allen B. DuMont Laboratories to become<br />

executive vice-president of the Chamber of<br />

Commerce of Greater Philadelphia. • ' ' Nat<br />

Kalcheim, executive of the 'William Morris<br />

office, will serve as chau-man of the entertainment<br />

committee for the industry tribute<br />

to Jimmy Durante at the Waldorf Astoria on<br />

March 17. Eddie Cantor and George Jessel<br />

will be co-narrators of the show business<br />

cavalcade at the dinner.<br />

mount gadabouts: exploitation chief Herb<br />

Steinberg to Dallas; Morris Lefko to Charlotte,<br />

and Charley Boasberg skated back from<br />

Toronto. ' * * Al Lewin, producer of "The<br />

Living Idol" for MGM, came in from Hollywood.<br />

» • * From Paris we learn that a baby<br />

son was born to Mr. and Mrs. Andre Hakim.<br />

She is the former Susan Zanuck, daughter of<br />

the Darryl Zanucks. Hakim is a producer.<br />

The two glamorous stars of "Oh. Men! Oh,<br />

Women!" Ginger Rogers and Barbara Rush,<br />

are in town to publicize the 20th Century-<br />

Fox comedy, which will open at the Roxy<br />

February 21. Ginger also appeared on the<br />

Perry Como TV show Saturday (16) and<br />

the following day will throw out the first<br />

ball at the World Championship Tennis<br />

match at Madison Square Garden. * » *<br />

Richard Widmark, who completed his role<br />

of the Dauphin in "Saint Joan" in London,<br />

is back in America to start his own production<br />

of "Time Limit," also for United Artists<br />

release, March 15. Rip Torn, New York TV<br />

actor, has been signed for a major role in<br />

this and will leave shortly for Hollywood.<br />

• * *<br />

Gary Cooper and his beautiful wife<br />

are in Manhattan to see "Tunnel of Love,"<br />

"A Visit to a Small Planet" and other new<br />

Broadway shows.<br />

UA Home Office Adds<br />

Another Full Floor<br />

NEW YORK—United Artists is taking over<br />

the entire 11th floor at 729 Seventh Ave.<br />

that was occupied by the Columbia executives<br />

offices, bringing its total space in<br />

the building to six floors. Columbia is now<br />

at 711 Fifth Ave.<br />

The 11th floor will house the board room,<br />

personnel department headed by Norman<br />

Hasselo, Jules Chapman's branch operations<br />

staff, the television sales department headed<br />

by John Leo, foreign accounting under Sidney<br />

Landau, some units of the advertisingpublicity-exploitation<br />

accounting department<br />

under Jack Rothenberg and the mail,<br />

mimeograph and teletype departments.<br />

When renovation is complete, the 12th<br />

floor, occupied by the advertising-publicityexploitation<br />

staffs, wUl be altered to provide<br />

for a staff expansion that has been<br />

going on for two years.<br />

United Artists is also taking over 650 square<br />

feet on the fourth floor for a new telephone<br />

switchboard facility, which will increase the<br />

load capacity for both house and outside<br />

calls and will eliminate the use of separate<br />

house phones.<br />

Occupation of the 11th floor will start in a<br />

few days. The first units to move in will<br />

be branch operations, personnel, foreign accounting<br />

and TV sales.<br />

h<br />

Back at the console of the Radio City<br />

Music Hall organ is Richard Leibert. Dick<br />

has been on a coast-to-coast concert tour<br />

giving organ recitals while on a leave of<br />

absence. * * • Which reminds us of the story<br />

about the editor who had to join the musicians<br />

union because he put out a company's<br />

house organ. * * * Charley Casanave is back<br />

in town after opening a Fred Astaire Dance<br />

Studio in Houston. Charley is president of<br />

Astaire's vast dance studio organization. The<br />

Houston setup is the first acquired by Texas<br />

Interstate circuit on a franchise basis.<br />

Good scouts: Morey Goldstein, Ben Kalmenson,<br />

Hugh Owen, Charley Reagan and<br />

Ed Walton. They are additional co-chairmen<br />

of the motion picture committee of the annual<br />

campaign for the New York Council of<br />

Boy Scouts of America. The committee is<br />

headed by Russ Downing, Rube Jackter and<br />

Paul Lazarus, jr. * * * Who worries about<br />

old stories? Bus loads of students go to the<br />

55th Street Playhouse daily to see "Oedipus<br />

Rex." A feller named Sophocles wrote the<br />

yarn only 2,500 years ago. * • * Want to be<br />

a screenplay writer? City College is offering<br />

courses at night classes. Philip Freund, veteran<br />

script writer and novelist, is the teacher.<br />

It was a half-holiday in the film business<br />

on Lincoln's birthday and a lot of home office<br />

folk were seen going on a busman's<br />

holiday—to Broadway theatres. • • • The<br />

home offices will be closed all day Friday<br />

(22) to celebrate Washington's birthday.<br />

* * * Producer Howard Koch hopped in for<br />

home office huddles with UA executives on<br />

"Voodoo Island," "Phaxoah's Curse" and<br />

"Revolt at Fort Laramie." » * * Russell Holman,<br />

Paramount eastern production manager,<br />

was back from Hollywood. • * * other Para-<br />

Roslyn Brand, who was with the RKO publicity<br />

department for the past several years,<br />

most recently working with Alan Bader,<br />

magazine contact, has a new job with Stearn<br />

Publications, publisher of fan magazines.<br />

* * * A Lincoln's birthday present for Sid<br />

Retchetnik of the Warner Bros, home office<br />

publicity department was a six-pound,<br />

six ounce boy, born to Mi's. Raisa Retchetnik<br />

at Doctors Hospital. Named Richard Ben,<br />

this is the couple's second child. * » * Walter<br />

Reade jr., who started Thomas Brandon's<br />

series of notable French films at the Baronet<br />

Theatre Friday (15), invited the heads<br />

of all bakers' ajssociations and bakers' unions<br />

to attend the lead-off picture, "The<br />

Baker's Wife," on opening night.<br />

Jerry Pickman, Paramount vice-president,<br />

was host at a luncheon and screening of<br />

"Fear Strikes Out" at Toots Shor's Monday<br />

111). Attending were sports writers of magazines,<br />

newspapers and wire services. The<br />

honor guest was Jimmy Piersall, Boston Red<br />

Sox outfielder, on whose life the picture is<br />

based. * * * Kaiser, Sedlow & Temple, Inc.,<br />

newly formed creative service for film advertising,<br />

has opened headquarters at 21 E.<br />

40th St. ' * Will Lindy's miss one of its<br />

best customers now that Harry Greenman<br />

has moved from the Capitol to Loew's State?<br />

* * * Allied President Julius Gordon, in town<br />

this week from his Beaumont, Tex., home,<br />

said the only trouble with New York was that<br />

he never can keep an appointment on time.<br />

He's always dashing—dashing—dashing.<br />

Max Cohen, president of Cinema circuit<br />

who went to Europe last fall to scout a new<br />

theatre television system, says perfection has<br />

been reached insofar as a 3x4-foot screen<br />

in concerned, but experimentation is continuing.<br />

* * * Meanwhile, experiments are<br />

continuing on 20th-Fox's Eidophor in The<br />

Bronx. * • * Edgar G. Shelton jr., former director<br />

of the U. S. National Security Training<br />

Commission, has joined American Broadcasting-Paramount<br />

Theatres, as assistant to<br />

Robert H. Hinckley, vice-president and director<br />

in charge of the Washington office.<br />

* * « Mario DiPalma, expediter in 20th-Pox's<br />

publicity department, received a Bachelor of<br />

Arts degTee from Queens College. He<br />

majored in dramatic arts. * * * Warners' Gil<br />

Golden to Boston. * * * Director Archie Mayo<br />

off to Europe to scout locations for Allied<br />

Artists' "Beast of Budapest." • * * Competition<br />

for the eighth annual Robert J. Flaherty<br />

documentary film award has been<br />

opened by City College's Institute of Film<br />

Techniques which now is accepting applications<br />

from filmmakers.<br />

A well-known industry trencherman, who<br />

can murder two steaks at a sitting, must be<br />

thinking about turning to a liquid diet. He<br />

recently wrote that he "imbibed some suki<br />

yalci" with representatives of the Japanese<br />

film industry. We ate ours, and with chopsticks<br />

yet! * • * Dave Golding, vice-president<br />

of Hecht-Hill-Lancaster, was in town<br />

on promotion plans for "The Bachelor Party."<br />

* * Also here for HH&L is Elliott Witt,<br />

treasm-er and general manager. » • * Mori<br />

Krushen, UA exploitation chief, is smart. He<br />

headed for Miami—but strictly on business.<br />

Maybe he read about the coming cold wave.<br />

* * * Milt Cohen, UA's eastern and southern<br />

division manager, came back from the<br />

south. * • » Meanwhile, A. Schneider, first<br />

vice-president and treasurer of Columbia<br />

Pictures, and Leo Jaffe, vice-president,<br />

headed for the Hollywood studios. * * ' Richard<br />

Carlton, sales vice-prexy of Trans-Lux<br />

Television, is back from a midwest and far<br />

west tour.<br />

(<br />

E-4<br />

BOXOFFICE February 16, 1957

. . Francis<br />

.<br />

. . Albert<br />

'<br />

Memorial Services Held<br />

For Irving Evans, 44<br />

NETW YORK—Memorial services were held<br />

February 9 for Irving Evans. 44, vice-president<br />

and assistant managing director of<br />

Radio City Music Hall, who died two days<br />

before after a long illness. He became assistant<br />

stage manager of the former Center<br />

Theatre in Radio City in 1932 and in 1933<br />

was transferred to the Music Hall, becoming<br />

stage manager in 1936. In 1952 he was<br />

made vice-president and assistant managing<br />

director.<br />

He was a nephew of Sir Jacob Epstein.<br />

American-born British sculpter, and a<br />

brother of Abner Dean, cartoonist and author.<br />

After entering Harvard at the age of 14. he<br />

left before graduation to study the theatre<br />

in London and Paris, attended the Sorbonne<br />

and was associated with the English<br />

Players in Paris in 1931-32.<br />

He leaves his wife, the former Ludmilla<br />

Selihoff, a former ballet dancer at the Music<br />

Hall; two daughters. Lynn and Jennifer: his<br />

mother. Mrs. Deana Evans, and two sisters.<br />

Ethel Dean and Mrs. Lawrence Herbert,<br />

both of this city, in addition to his brother.<br />

James M. Ashcraft Dies;<br />

Former MGM Fieldman<br />

PHILADELPHIA—James M. Ashcraft. 77.<br />

whose last position in the entertainment field<br />

was field representative for MGM in the<br />

Philadelphia ten-itory. died early in February<br />

at the Dunwoody Home here.<br />

Ashcraft became publicity representative<br />

and then per.sonnal representative for D. W.<br />

Griffith after serving as advance man and<br />

company manager for various stage shows.<br />

He brought "Birth of a Nation" to Broadway<br />

for Griffith and later took Griffith's "Heart;<br />

of the World" to London. In 1929. he was<br />

named director of publicity for Sono-Art and<br />

later he held publicity po.sts with Paramount.<br />

Columbia and MGM before retiring 12 years<br />

ago.<br />


M'early 1,000 filmgoers were evacuated from<br />

two downtown theatres recently after<br />

telephone warnings that bombs had been<br />

planted in the buildings. Involved were the<br />

Schine Paramount and Loew's State. Squads<br />

of police joined ushers in searching through<br />

the theatres but failed to turn up any explosive<br />

devices. Harry Unterfort of Schine<br />

and Sam Gilman of Loew's asked patrons to<br />

step into the lobbies for a brief intermission.<br />

Authorities said the telephone threats were<br />

apparently the work of crackpots.<br />

. . . David Susskind.<br />

Barbara Rush, 20th-Fox star, on a personal<br />

appearance tour for her new film. "Oh, Men!<br />

Oh, Women!" stopped here to make an afternoon<br />

appearance at the Post-Standard 13th<br />

semiannual fashion show in War Memorial<br />

Auditorium February 12. Also on the program<br />

as featured singer was Dorothy Collins<br />

of "Your Hit Parade"<br />

producer of "Edge of the City." spent several<br />

days here. He spoke at the Kiwanis Club<br />

luncheon, was interviewed by press and radio<br />

and appeared on television. Sam Gilman of<br />

Loew's was host and Steve Pirozzi of the<br />

MGM Buffalo office handled the promotion.<br />


Joseph E. Lippert, for the past five and one<br />

half years chief of service at the Center<br />

Theatre, during which time he attended<br />

Canisius College from<br />

which institution he<br />

graduates in June, has<br />

been appointed assistant<br />

manager at the<br />

downtown AB-PT first<br />

run. While attending<br />

Canisius, Lippert was<br />

'-- k a member of the<br />

^ ^^^^ KOTC in which he<br />

^^^^^^M has been commis-<br />

^^^^^^<br />

^<br />

sioned a second lieu-<br />

^^i^^^^ tenant in the Quartermaster<br />

Corps. Lippert<br />

Joseph E. Lippert<br />

succeeds J. Richard<br />

Smyth, who has entered the Army. Smyth<br />

was assistant manager at the Seneca Theatre<br />

for several years, later becoming treasurer<br />

at the Paramount, then assistant at the<br />

Center . Maxwell, office manager<br />

at the Buffalo RKO exchange for some 31<br />

years, has been named office manager at the<br />

local exchange of United Artists. Fran<br />

started with RKO-Pathe in Buffalo as an<br />

assistant shipping clerk and advanced to<br />

shipper, assistant booker, booker, salesman<br />

and office manager. Fi'an recently was<br />

elected dough guy of Variety Tent 7. The<br />

Buffalo RKO office closed Friday (8) when<br />

the employes held a farewell party. Jack<br />

a<br />

Chinell. RKO manager and with RKO for<br />

quarter of a century, has not as yet announced<br />

his future plans. Howard McPherson,<br />

a member of the RKO sales staff, has<br />

joined the local 20th-Pox sales staff.<br />

Tab Hunter was in Buffalo Monday (11) to<br />

do some tub-thumping for "The Spirit of<br />

St. Louis," in behalf of which he is making<br />

a crosscountry toiu-. Tab arrived at the airport<br />

at 10 a.m. and was welcomed by city<br />

officials and Bell Aircraft Corp. executives.<br />

There was a luncheon in his honor at noon<br />

in Hotel Statler which was attended by Paramount<br />

Theatres executives. Warner Bros, officials.<br />

Bell executives and newspaper folks.<br />

In the afternoon Tab was interviewed by<br />

radio and TV personalities and posed for a<br />

series of photos on how a screen star takes<br />

on a press agent job. which is to be used in<br />

the roto section of the Sunday Courier-Express.<br />

Tab also was interviewed by local<br />

drama editors. Art Moger of the Warner<br />

Bros, exploitation forces, was here with Tab.<br />

Gil Golden, Warner Bros, advertising manager,<br />

was a Buffalo visitor Tuesday (12) when<br />

he sat in with Arthur Krolick, Charles B.<br />

Taylor and Edward Miller at the executive<br />

offices of the Buffalo Paramount Corp. and<br />

discussed plans for the world premiere of<br />

Ingrid Bergman's new picture, "Paris Does<br />

Strange Things," which will be shown for the<br />

first time anywhere at the Paramount Theatre<br />

in downtown Buffalo, starting Friday (22)<br />

While in Buffalo, Gil visited local newspaper<br />

offices and was interviewed by television and<br />

radio personalities.<br />

Television is proving a real force in the<br />

motion picture education of the younger generation,<br />

one of Hollywood's youngest producers<br />

said in Buffalo the other day. The<br />

producer is Lewis Blumberg, 33, of United<br />

Artists, who visited Buffalo in connection<br />

with "The Big Boodle," set for next month<br />

in Shea's Buffalo, "While telt<br />

spectators much more discrii:<br />

they see an actor or actress they real.y<br />

they are perfectly willing to leave homt ;.i>.;.<br />

come out to a movie theatre to see him.<br />

Blumberg said. "And if an actor has not<br />

appeared in a film for several years, TV,<br />

through back releases, helps to keep the coming<br />

generation informed of his abilities," said<br />

the producer. Blumberg's case in point is<br />

Ei-rol Flynn, who has not appeared in a new<br />

American-made film for five years. Yet, a<br />

spot poll of today's youth shows a definite<br />

acquaintance with the actor, he said.<br />

Eugene Tunick, United Artists district manager,<br />

was in Buffalo for conferences with<br />

Buffalo Manager Al Glaubinger. Both lunched<br />

with Art Krolick, district manager. Paramount<br />

Theatres . Smith, a native of<br />

British Honduras, is the new manager of the<br />

Playhouse Theatre in Canandaigua. Smith<br />

is a former mayor of Belize, capital of Honduras<br />

... In connection with MGM months,<br />

February, March, April and May, local MGM<br />

bookers Betty Kaye and Virginia Callahan<br />

have sent to exhibitors an attractive mimeographed<br />

valentine, reading: "Please don't<br />

keep me in suspense. Don't you think that<br />

this makes sense. Let me know what dates<br />

are mine, and you will be my valentine."<br />

A former Buffalonian, Edmund J. Baumgarten,<br />

formerly associated with the Buffalo<br />

Industrial Bank, now heads Regal Films,<br />

which looms as a major independent producer<br />

because of an alliance with 20th-Fox<br />

Film Corp. It has contracted to deliver a<br />

total of 25 features in 1957. Three of Regal's<br />

works already have been presented in Buffalo,<br />

"Stagecoach to Fury," "The Black<br />

Whip" and "The Quiet Gun," which just<br />

closed a week's stay in the Paramount Theatre.<br />

Baumgarten left the Buffalo Industrial<br />

Bank in August 1942 to join the Lockheed<br />

aviation organization in the Los Angeles area.<br />

Soon after the wax, he joined the Bank of<br />

America, handling film company loan service.<br />

In that field, he met Robert Lippert, who<br />

made Baumgarten vice-president of four of<br />

his companies. When Lippert discontinued<br />

production activities, Baumgarten went into<br />

filmmaking on his own, turning out several<br />

features. Then came the plans which developed<br />

into Regal Films.<br />

Copy-Art Labs Expanding<br />

Into Photo Reproduction<br />

NEW YORK—JJK Copy-Ai't photo laboratory<br />

is expanding into the field of photo reproduction<br />

and has opened a newly equipped<br />

18.000-foot laboratory which can turn out<br />

more than 52,000 still pictures each work day,<br />

according to James J. Kriegsmann, president.<br />

Joseph G. Aurrichio, formerly with RKO<br />

as supervisor of the still department, has been<br />

made vice-president in charge of sales, and<br />

Irving Kroll, who has been with Kriegsmann<br />

for 20 years, is production head. Among the<br />

stars photographed by Kriegsmann are Frank<br />

Sinatra, Perry Como. Vic Damone, Martha<br />

Raye and Anne Jeffreys and Robert Sterling.<br />

Borrowed for 'Ross Story'<br />

Edward Small has borrowed Dianne Foster<br />

from Columbia Pictures to star in UA's "The<br />

Barney Ross Story."<br />

BOXOFFICE February 16, 1957 E-5

. . The<br />

. . Dave<br />

. . Dave<br />

.<br />

William<br />

.<br />

.<br />

. . Milo<br />


James G. Balmer observed his 48th anniversary<br />

in the amusement industry this<br />

week. All of these<br />

years have been spent<br />

with the Harris<br />

Amusement Co. here.<br />

Jim got his stai-t as<br />

secretary to the late<br />

.<br />

. . .<br />

beloved Harry Davis,<br />

who with his brotherin-law<br />

the late John P.<br />

Harris opened the<br />

world's first nickelodeon<br />

here on Smithfield<br />

street 52 years<br />

ago Perry James G. Balraer<br />

(NSS) Nathans are vacationing<br />

in Bermuda<br />

Gandoll.<br />

exploiteer, and UA parted company .<br />

Mr. and Mrs. Harry Rachiele. local exhibitors,<br />

plan a motor holiday to Phoenix, Ariz., starting<br />

early in March .<br />

Smith. Shadyside<br />

Theatre manager, lost his father<br />

Norbert Stern, who heads Associated Theatres,<br />

returned here after vacationing in<br />

Miami.<br />

.<br />

Keta Boyle resigned at WB. She's the<br />

daughter of Orlando "Slam" Boyle. 20th-<br />

Fox booker Floyd Klingensmith, Tarentum<br />

outdoor<br />

. .<br />

exhibitor and formerly a Columbia<br />

salesman, and other old grads of<br />

Columbia University greeted their new<br />

football coach, Aldo "Buff" Donelli at a<br />

luncheon of Lion alumni in the Variety<br />

Club . . . The Ladies Theatrical Club hosted<br />

a Valentine party for the Variety Club's<br />

weekly family night Friday (15) . . . George<br />

R. Herrington will be honored February 23 at<br />

a testimonial of VFW buddies. He is department<br />

head of the Military Order of the<br />

Cootie and very active in veterans affairs<br />

throughout Pennsylvania. George is a son<br />

of the late Fred J. Herrington, who was this<br />

area's independent exhibitor leader for four<br />

decades.<br />

David C. Silverman, RKO manager until<br />

this company folded last week and a 30-year<br />

local employe of RKO, this week entered into<br />

Al Schwalberg's new Artist-Producers Associates,<br />

Inc., as district manager with headquarters<br />

here. He will supervise sales in Cleveland,<br />

Cincinnati, Philadelphia, Washington<br />

and Pittsbm-gh. Silverman completed his<br />

RKO duties last weekend in conferences with<br />

Francis Guehl and Peter Quiter of U-I's local<br />

exchange, which has taken over sales of<br />

RKO product . Tliomas, Cinerama<br />

coordinator at the Warner Theatre, is a<br />

grandpop for the first time with the birth<br />

of a daughter to the David L. Thomas juniors.<br />

Cecelia Kieselbach, with RKO for 27 years<br />

until this company folded, has retired. Antonette<br />

Marlinga, secretary to RKO office<br />

manager Paul Reith, has joined the Paramount<br />

staff; Catherine Del Tondo, another<br />

RKO gal, goes to Crucible Steel, and Dorothy<br />




84 Van Braam Street<br />

PiTTSBURGll 19, PA. i<br />

Phone Express 1-0777 |<br />

Meviei Ar« BrtHf Thyn Evg Haw's Your Eouipnunt? ^<br />

Palgutta. formerly of RKO, has joined Safety<br />

First Appliance Co. Florence Katz, RKO,<br />

was expected to join Pittsburgh Plate Glass<br />

Co. . . . Charles Mergen, AA salesman, was to<br />

be released from Shadyside Hospital this<br />

weekend. A heavyweight, 358 pounds, he<br />

blacked out several weeks ago at an auto<br />

agency and fell, sustaining a broken right<br />

shoulder and face lacerations. He will be<br />

grounded at home for another couple of<br />

weeks.<br />

Max Sliulgold was in New York. Reports<br />

were that he and his wife Martha, both veterans<br />

in the business, plan the sale of their<br />

Crown Film Co. . . . Frank B. Crayne, 70, well<br />

known in the movies in the 1920s, died February<br />

4 at Greene County Memorial Hospital.<br />

Waynesburg, after a brief illness. In his later<br />

years he raised prize winning flowers as a<br />

hobby at the family farm near Waynesburg<br />

. . . Pittsburgh's proposed ban on billboards<br />

will be argued at a public hearing by the<br />

Sympathy to<br />

city council February 20 . . .<br />

Marie Isler on the sudden death of her<br />

brother. Marie is withdrawing from Filmrow<br />

with the folding of the RKO exchange where<br />

she was switchboard operator.<br />

Industry reports are that Harvey Emerman,<br />

former Erie exhibitor, turned down a proposed<br />

out-of-court settlement in his antitrust<br />

civil action in federal court. Emerman,<br />

now residing in Miami Beach, entered this<br />

action approximately 15 years ago . . . Clyde<br />

S. Waugaman was on Filmrow and reported<br />

that he had darkened his Strand, Apollo, except<br />

for one change of show Friday-Saturday.<br />

He continues in the printing and publishing<br />

business in Vandergrift . K.<br />

Ruse, 56, part owner of an outdoor theatre<br />

near Morgantown, which is now out of business,<br />

was indicted in federal court this week<br />

for income tax evasion.<br />

Franlt J. "Bud" Thomas, theatre booker,<br />

and wife Helen, pai-ents of two sons, are on<br />

the stork's list and the Filmrow gals are suggesting<br />

names for either a daughter or another<br />

son . . . Bill Mansell, WB district manager,<br />

visited at the local office with Jack<br />

Kalmenson. Paul Krumenacker, etc. . .<br />

.<br />

Mrs. Joseph Shapiro, wife of the Mount<br />

Union exhibitor and merchant, was in West<br />

Penn Hospital here for surgery.<br />

Pittsburgh Film Service, inspecting and<br />

shipping organization operated by George<br />

. . .<br />

F. Callahan jr., of Exhibitors Service Co.,<br />

has laid off David Ferguson, shipper, and<br />

four inspectors, Ann Perkins, Clara Ray,<br />

Helen Turner and Cel Miller . . . New stenographer<br />

at the WB exchange office is Marcia<br />

Caplan The Bedford Theatre, Bedford,<br />

which went dark about a year ago.<br />

has been dismantled and remodeled into a<br />

store.<br />

The 1957 outdoor theatre season's approach<br />

came to mind suddenly this week when Tom<br />

Wood showed up on Filmrow to book early<br />

season attractions for weekends, opening<br />

March 22 at the Hi-Way in Latrobe; March<br />

29 at the Odin in Greensburg and the Carrolltown<br />

in Carrolltown . . . Eddie Mackins,<br />

MGM booker, has been in and out of the<br />

hospital and back there again within the<br />

past several weeks . . . Filmrow inquiries these<br />

days center around the Maple Drive-In anti-<br />

Variety Tent 1 Adopts<br />

Its 16th Foundling<br />

Pittsburgh—Variety Tent 1 adopted its<br />

16th baby in 29 years at a dinner in the<br />

Ankara night club Sunday attended by<br />

500 barkers, wives and guests. The dinner<br />

honored Ray Scott, television huckster<br />

and outgoing chief barker. Dominic<br />

Navarro, contractor, received the club's<br />

Humanitarian plaque from Norman Mervis<br />

who represented the award committee.<br />

Last year this plaque was given to Dr.<br />

Jonas Salk, discoverer of the polio vaccine.<br />

All baby girls adopted by the club are<br />

named Catherine Variety Sheridan and<br />

this one carries the identification, VIII<br />

Ithe eighth). The first baby given this<br />

name was found abandoned in the Sheridan<br />

Square Theatre in East Liberty.<br />

That was about 29 years ago and it<br />

marked the founding of the Variety<br />

Club. Tent 1 also has adopted eight<br />

boys. All come from and are kept at<br />

Roselia Foundling Home until privately<br />

adopted. Harry Kodinsky is Tent 1 chief<br />

barker for 1957.<br />

trust civil action which was reactivated recently<br />

with the taking of depositions from<br />

local film executives in New York, and inquiries<br />

and gossip regarding new monopoly<br />

actions reported as being prepared.<br />

A high quality art honor came to Marie<br />

Manos this week when one of her oil paintings<br />

went on view at the National Academy<br />

of Art in New York City. Wife of Alexander<br />

Michael Manos. junior executive of the<br />

Mike Manos circuit, Marie's oils have been<br />

exhibited in Pittsburgh and Philadelphia . . .<br />

The State, Clymer, was booked to reopen<br />

February 15 after more than two years of<br />

darkness, according to the new managers,<br />

H. Carl and Roger McGary of Smithton.<br />

Jean Demma of National Screen, who as<br />

a child resided a few steps from this establishment<br />

on Van Braam street, and Phil<br />

Vito have announced their engagement.<br />

Shulgolds, Pittsburgh<br />

Selling Crown Film Co.<br />

PITTSBURGH—Crown Film Co. will be<br />

acquired March 1 by Screen Guild. Max and<br />

Martha Shulgold of Crown said this week that<br />

the deal has been consummated and that they<br />

will retire from the business after March 1.<br />

Crown has been an independent distributing<br />

outfit here for seventeen years. Screen Guild<br />

is headed by Bert Stearn. who also heads<br />

Cooperative Theatre Service, and is managed<br />

by Milton Brauman.<br />

Max Shulgold is a veteran in the film<br />

industry here and had served various companies<br />

until he went independent with his<br />

own business. Max and Martha operated<br />

their Crown office without additional help,<br />

except for shipping. They plan to sell thenhome<br />

here and move to Miami Beach.<br />

The Crown product numbers upwards of<br />

90 feature pictures, many of them reissues.<br />

Screen Guild directors held several meetings<br />

recently and they are set to stage another<br />

session February 18. They have been negotiating<br />

to take over Exploitation Productions, another<br />

independent exchange now located in<br />

the Atlas Theatre Supply building.<br />

I<br />

E-6 BOXOFFICE February 16, 1957

. . Mrs.<br />

. . The<br />

. . Salesman<br />

. . Geraldine<br />

. . Republic<br />

. . MGM<br />

. . Howard<br />

,<br />

. . Ben<br />


The VVOMPI Of Washington held its monthly<br />

luncheon meeting in the Commodore<br />

Hotel Tuesday. Robert R. Richmond spoke<br />

on civil defense . . . Jessie Garst, Martinsville,<br />

Va., came in to buy and book for her Roxy<br />

Theatre, Martinsville and Castle drive-ins<br />

. . . John Anderson, formerly with RKO, now<br />

is associated with Allied Artists as bookers<br />

Mrs. Milton Lipsner, wife of the<br />

clerk . . ,<br />

Allied Artists manager, has been ill with<br />

pneumonia . Jimmy Sper is still<br />

m Mount Alto Hospital .<br />

southern<br />

Division Manager Rudolph Berger returned<br />

to his office.<br />

Universal District Manager Joe Gins was<br />

a Washington visitor. He and Branch Manager<br />

Harold Saltz took a trip to Charlotte,<br />

Gus Lynch, Schine ai'ea manager,<br />

N. C. . . .<br />

was in Salisbury, Md. Schine is turning over<br />

operation of the Ritz Theatre, Salisbury, to<br />

Costin Cordery February 15 . . Paul Wise,<br />

.<br />

manager of the Arcade Theatre, Cambridge,<br />

Md., says that wedding bells will ring for him<br />

and his gal this summer.<br />

Teddy ShuII, Peerless Pictures, was struck<br />

by a taxicab at the corner of 2nd and New<br />

Jersey Avenue, N.W. on Tuesday night while<br />

en route from Baltimore to his office. He is<br />

in Casualty Hospital in serious condition.<br />

Catherine Davis, Warner Bros., who was hospitalized<br />

for some time following injuries received<br />

at the same crossing, now is recuperating<br />

at home . Saul is in Sibley<br />

Hospital after undergoing surgery . . . Ben<br />

Bache went to Norfolk and Newport News,<br />

Va.<br />

Nelia Turner, 20th-Fox cashier, who celebrates<br />

a birthday next week was honored at<br />

the weekly Soroptimist Club luncheon on<br />

Wednesday and was given a gift and corsage<br />

. . . Projectionist Frank Blake celebrated a<br />

birthday on Friday . booker<br />

Esther Katzenell Augsburg will soon become<br />

a mother-in-law. Her son Ted, who is attending<br />

Los Angeles City College will maiTy<br />

Donna Thoreson February 22 . . . Reba Le-<br />

Moyne celebrated her fourth wedding anniversary.<br />

.<br />

Clark Davis, District Theatres, reports that<br />

"The Ten Commandments," which is playing<br />

at the Booker T Theatre, is doing capacity<br />

business parking lot in the rear of<br />

the Lincoln Theatre is nearing completion.<br />

It will hold 65 cars . Lucille Brown was<br />

. .<br />

out for several days due to illness in her<br />

family . Fred Beiersdorf, wife of the<br />

former Warner Bros, manager, flew in from<br />

Dallas, Tex., to spend several weeks with<br />

Mr. and Mrs. Clark Davis. She brought<br />

greetings from Fred to all his Washington<br />

friends.<br />

Rent Cut to $20,000<br />

READING, PA.—The rent paid by Loew's<br />

on its Indiana Theatre here has been reduced<br />

by the owners to $20,000 a year.<br />

Three Major Code Changes<br />

Explained by DeBra<br />

WASHINGTON—Three major changes in<br />

the production code of the Motion Picture<br />

Ass'n of America were stressed by Arthur<br />

DeBra, director of Community Relations of<br />

the MPAA, in an address before the Februai-y<br />

ineet.ng of the Washington Motion Picture<br />

Council.<br />

DeBra said that the three major changes<br />

in the code are new safeguards in show'-<br />

ing narcotics addicts on the screen; new<br />

treatment of kidnaping, and complete elimination<br />

of the taboo about screen treatment<br />

of miscegenation.<br />

Otherwi.se, he said, the present code is<br />

virtually unchanged from what it was before<br />

the revisions. He characterized the revised<br />

code as a "liberalization" of the former code<br />

and asserted that the whole area of movie<br />

.subjects has been broadened, making a<br />

brighter prospect for new pictures and the<br />

entire motion picture industry.<br />

He covered, in his speech to the wellattended<br />

meeting, the history of the production<br />

code from the inception and said<br />

that he was very proud to have been among<br />

those who helped to formulate the original<br />

code. He emphasized that the motion pictui'e<br />

industry, from the time sound pictures<br />

began, has maintained a high moral and<br />

ethical guide for its movies, thus making<br />

legal censorship unnecessary.<br />

Mrs. Virginia RoUwage Collier presided at<br />

the meeting.<br />


n bill has been introduced in the state legislature<br />

at Annapolis calling for a $1<br />

minimum wage law for all employes, including<br />

ushers, doormen, cashiers and all theatre<br />

help. The Allied Motion Picture Theatre<br />

Owners of Maryland has instructed its representative<br />

at Annapolis to ask for an exemption<br />

for the theatre industry. Jack L. Whittle,<br />

is chairman of the legislative committee<br />

for the Allied group.<br />

Two local subsequent run houses have refused<br />

to show "Baby Doll." Vernon Currier,<br />

manager of the Aiu-ora, and Sol Goodman,<br />

owner of the Ideal, stated they were willing<br />

to cooperate with a Holy Name Society request<br />

. . . Rodney Collier, manager of the<br />

Stanley, and wife celebrated theii' 31st wedding<br />

anniversary . Wagonheim,<br />

vice-president of the Schwaber Theatres, was<br />

in New York last weekend . . . John Mentzle<br />

returned to the Cinema Theatre staff after<br />

a seige of grippe.<br />

Walter Gettinger, film booker and part<br />

owner of the Howard, and wife were in New<br />

York seeing latest Broadway shows . .<br />

.<br />

Maurice Hendricks of the Hicks-Baker Theatres<br />

was in Washington on business.<br />


Tn addition to the regular feature, .i. .<br />

Doll," Sley's Viking sneak previewea "'.?:-.<br />

Secret Affair." Audience comment was very<br />

good . Zimmerman, former managtr<br />

of William Greenfield's Carmen Theatre,<br />

now closed, is performing the same chores<br />

for Gerson & Fertel's Overbrook Theatre . . .<br />

Members of the industry who are hospitalized<br />

are Ralph Gorman jr., Stanley Warner<br />

booker; Ferd Furtunato, Universal booker;<br />

Robert Hanover, former lessee of Byrd Theatre,<br />

and Pete Maguzzu, Williamsport exhibitor.<br />

A pretty Philadelphia girl named Marion<br />

Randall, who did not have the slightest idea<br />

she would ever be going to Hollywood less<br />

than a month ago, is all set now for her<br />

film debut. Miss Randall started work last<br />

week at the 20th-Fox Studios in the film<br />

production of the Broadway play, "Desk Set,"<br />

which will star Spencer Tracy and Katharine<br />

Hepburn. All of it happened for Miss<br />

Randall since January 2 and the Hollywood<br />

offer came as a complete surprise for her.<br />

On that night she appeared on Television's<br />

Kraft Theatre show and was summoned for<br />

a screen test right after the program. She<br />

boai'ded a plane the next morning, had the<br />

test two days later and was chosen for the<br />

role two days after that. She is the daughter<br />

of Mr. and Mrs. Roland R. Randall of the<br />

Alden Park Manor Her acting career began<br />

in summer stock and she has been doing<br />

television parts for two years.<br />

Rep. Louis Amarando's bill in the state<br />

legislature to limit first run showings to no<br />

more than six weeks threw a jolt into the<br />

smaller first run picture houses. Under the<br />

cm-rent setup they have to bid so high for<br />

pictures that it would be impossible to get<br />

their money out of them without a long run.<br />

Due to the closing of the local RKO exchange,<br />

salesman Jack McFadden has joined<br />

the forces of Columbia and will handle its<br />

upstate territory. Pat Beck, also formerly<br />

of RKO, will handle the upstate territory<br />

for United Artists.<br />

Cashing in on the present rock and roll<br />

craze, Warner Bros, booked into the Liberty<br />

Theatre in North Philadelphia an "in-person"<br />

rock and roll review, giving three performances<br />

a day on its stage. The unit<br />

featured many well known rock and roll<br />

musicians, comedians, singers and dancers.<br />

It was originally booked for Monday and<br />

Tuesday, but business was so big the show<br />

was held over several other days. The same<br />

outfit plays Warner Bros. Stanley Theatre,<br />

Chester, Saturday . . . Paramount's comedy<br />

star George Gobel, along with 12 others,<br />

was honored by the Philadelphia Golden<br />

Slipper Square Club, for accomplishments in<br />

diverse fields, at a dinner at the Sheraton<br />

Hotel. Gov. George M. Leader was the<br />

principal speaker. The awards covered virtually<br />

every activity in the nation. Gobel<br />

won the award in the TV field.<br />

JonnAfMC<br />

BOONTON, N. J.<br />

Large Core<br />

Greater Crater Area<br />

means<br />


^ven\y Distributed<br />

in Pennsylvonio—Blumberg Brothers Inc., Philadelphia—Lombard 3-7240<br />

Notional Theatre Supply, Philadelphia—Locust 7-61 56<br />

Superior Theatre Equipment Company, Philadelphia<br />

Rittenhouse 6-1420<br />

Projector Carbon Company, Torentum—Acodemy<br />

4-3343<br />

BOXOFFICE :: February 16, 1957 E-7

"<br />

^(Md(M ^CflWt<br />

"THE ALL Industi-y Tax Committee has submitted<br />

its claim for entertainments tax<br />

relief to the chancellor of the exchequer in<br />

the amount of £2L0OO.O0O. A comprehensive<br />

document giving details of the case was last<br />

week released to the tradepress. Among proposals<br />

made by the AITC was that tax<br />

should be calculated on a seat basis with a<br />

tax free allowance applicable to all seat<br />

prices and a percentage on the excess payable<br />

as tax and levy: that the statutory levy<br />

should be increased to £5.000,000 a year as<br />

against the government's proposal of £5,000,-<br />

000 for the first year and a figui-e between<br />

£2,000,000 and £5,000,000 for the remainder<br />

of the statutory period; and that a tax free<br />

allowance plus percentage retained in the<br />

industry together with special relief for small<br />

exhibitors should be adequate to meet the<br />

industry's needs is another point in the<br />

document.<br />

Based on the estimated gross takings for<br />

1956-57, the submission shows that the £21,-<br />

000,000 tax relief and £5,000,000 for the production<br />

fund, film hire would take £29.700,000<br />

instead of £23,100,000; the exhibitors share<br />

would be £55,200,000 instead of £43,000,000 and<br />

after deducting wages and overheads £15,300,-<br />

000 instead of £3,100.000. There is no doubt<br />

about it that the AITC has done a first-class<br />

job, both in providing a wealth of statistics<br />

and in the careful manner in which the campaign<br />

for relief has been conducted both<br />

in and outside the House of Commons. All one<br />

needs now, is a statement from the new<br />

chancellor, Peter Thornycroft, saying that<br />

he accepts the ATTC's recommendations.<br />

* :^ *<br />

Wardoiu: Street has been buzzing lately<br />

with many rumors on proposed changes in<br />

ownership of film and distribution companies.<br />

Following the takeover of the Paramount<br />

Newsreel Laboratories by the Rank<br />

Group, the grapevine said that Rank would<br />

handle Paramount's distribution of feature<br />

product over here. Fred Hutchinson, Paramount's<br />

managing director, waited a couple<br />

of weeks but in the end, flesh and blood<br />

could stand no more. Last week he issued a<br />

statement saying: "There has never been<br />

any proposal of such a nature and nothing<br />

is further from the thoughts of Paramount."<br />

No sooner had Hutchinson's statement been<br />

fully circulated, when the grapevine said<br />

that Warner Bros, was negotiating with AB-<br />

Pathe to handle the distribution of both<br />

Allied Ai-tists and Associated British Picture<br />

Corp. product. It is believed that in<br />

this instance, while discussions have made<br />

some progress. Allied Artists has stated that<br />

it does wish Pathe to give up the distribution<br />

of its product and so negotiations have been<br />

stalemated for a time.<br />

* « *<br />

Twentieth Century-Pox successfully has<br />

contested the right of Gala Film Distributors<br />

to use the name of Anastasia or any other<br />

combination of words, including "Anastasia"<br />

in the latter's film, which is based on the<br />

story of Anna Anderson's claim to be Anastasia,<br />

the daughter of the Czar. Fox had<br />

heard that at the completion of its film,<br />

"Anastasia," with Ingrid Bergman and Yul<br />

Brynner, Gala was proposing to issue its<br />

own version in black and white with the<br />


same name. When Justice Roxburgh in the<br />

chancery division had representatives of the<br />

plaintiff and defendant before him, he said<br />

he didn't see why the defendant should not<br />

exploit by means of a film the public interest<br />

which had been aroused, and subject<br />

to these restrictions affecting the title of the<br />

film he would grant the injunction he had<br />

indicated.<br />

* * •<br />

There has been plenty of film and headlines<br />

over the debate in the House of Lords<br />

on the cinematograph films bill. Lord Lucas<br />

of Chilworth, in particular, has been getting<br />

his money's worth in front page stories, although<br />

none of his amendments have been<br />

accepted by the government. Last week he<br />

tried to secure a reduced percentage for<br />

American sponsored British films. This was<br />

turned down. The following day Lord Lucas<br />

said he had been informed by an American<br />

producer friend of his that British actors<br />

were not popular as leading men, as they<br />

didn't know how to make screen love. His<br />

Lordship added however they were very<br />

much in demand as character actors. Most<br />

of the available British leading screen artists<br />

gave a howl of wrath and were free in their<br />

comments about Lord Lucas the following<br />

day when interviewed by the various columnists.<br />

Producers and directors also came<br />

to the aid of the English leading men, pointing<br />

out that some of the most popular international<br />

stars were British, including<br />

James Mason, Richard Burton, Michael Rennie<br />

and Stewart Granger. This did not daunt<br />

Lord Lucas at all. So far, he has spoken<br />

on four amendments and everyone expects<br />

him to put his foot on to many other delicate<br />

issues before the films bill is finally passed<br />

by the Lords.<br />

* « •<br />

Sir David Eccles, president of the Board<br />

of Trade, finally has given way to industry<br />

pressure and will provide parliamentary time<br />

for a debate on quota legislation. Producers,<br />

renters and the trade unions have all been<br />

pressing for the government to allow an opportunity<br />

for the matter to be discussed in<br />

the House of Commons. Last week Eccles<br />

revealed that while he didn't propose to publish<br />

the views that had been expressed to<br />

him on quota legislation, he would consult<br />

the Films Council and all sections of the<br />

industry about detailed amendments to the<br />

quota procedure.<br />

* * *<br />

The meetings between the British Film<br />

Producers Ass'n and the trade unions is<br />

making considerable progress in working out<br />

methods to increase productivity and cut<br />

down unofficial stoppages. The two sides<br />

have discussed the spread-over of production<br />

in film studios and the possibility of<br />

establishing a casualization fund within the<br />

industry. It was recognized, employment in<br />

film production is less in the winter months<br />

than in the summer months. It was also<br />

agreed that for important films for which<br />

exterior shootings were essential there were<br />

even good reasons for such pictures being<br />

produced in the summer rather than in the<br />

winter. As it was felt that the total employment<br />

at all film studios in each quarter<br />

had not been fully revealed, the extent to<br />

which employment fell during the winter<br />

months figures should be calculated by the<br />

BFPA so that the joint parties can consider<br />

the full effect of winter on film employment.<br />

It may well lead to the British film<br />

industry agreeing to spread film production<br />

more evenly over the whole year than is<br />

the case at present and thus reducing<br />

casualization in the industry.<br />

* * *<br />

As part of the drive to get patrons interested<br />

in the activities of J. Arthur Rank<br />

cinemas the Group is to open up a number<br />

of dancing schools in the key Odeon and<br />

Gaumont theatres in various parts of the<br />

country. They w'ill be known as the Victor<br />

Sylvester dancing schools after the name of<br />

the world ballroom dancing champion himself,<br />

who is chairman of the Imperial Ass'n<br />

of Teachers of Dancing. Sylvester's radio<br />

and TV dancing clubs have been popular<br />

with millions of listeners and viewers over<br />

here. First of the schools will be opened<br />

at the Lewisham Gaumont on February 26,<br />

followed by another at the Kilburn State on<br />

March 12. The man who will project the<br />

scheme and organize the Victor Sylvester<br />

schools, is a TV personality, Maurice Jay,<br />

famous for his formation teams. The Rank<br />

Organization already operates ten ballrooms<br />

apart from its 500 Odeon and Gaumont theatres.<br />

They are among the newest and most<br />

modern in the world.<br />

New Film on Hungary<br />

Is Released by USIA<br />

WASHINGTON—"A Nation in Torment,<br />

which pictures Russia's trickery in dealings<br />

with the Hungarians and its distortions of<br />

facts before the United Nations, was released<br />

this week by the U. S. Information<br />

Agency for theatrical showings. The tenminute<br />

film has been translated into more<br />

than 30 languages.<br />

The Agency's first documentary release on<br />

the Hungarian revolt was the ten-minute<br />

subject, "Hungarian Fight for Freedom."<br />

Also being shown is a 20-minute motion picture,<br />

"Revolt of a Generation," which points<br />

up the Communists' failure to capture and<br />

hold the loyalty of Hungarian youth.<br />

Two other films on the Hungarian situation<br />

are being prepared by the USIA for<br />

overseas distribution. One will show how<br />

numerous Fi-ee World countries have opened<br />

their doors to Hungarian refugees who fled<br />

Communist terrorism. Tlie other film will<br />

document the rescue and resettlement in the<br />

United States of a typical Hungarian family.<br />

RKO Acquires 12 Features<br />

For Distribution Abroad<br />

NEW YORK—RKO has acquired 12 features<br />

for distribution abroad. The steppedup<br />

activity includes the releasing of seven<br />

Allied Artists films in Germany, four Lux<br />

Italian pictures for Central America, Mexico<br />

and Brazil, and the re-release of Samuel<br />

Goldwyn's "Marco Polo" in Latin America<br />

and Central America.<br />

Lopert Films in 2 Houses<br />

NEW YORK—The double bill<br />

composed of<br />

"The Lost Continent," Italian-made feature<br />

in Cinemascope, and "The Red Balloon,"<br />

prize-winning French film, will open simultaneously<br />

at the Victoria and Pine Arts<br />

theatres March 11. Lopert Films is releasing<br />

the pictures as a package in the U. S.<br />

E-8 BOXOFFICE February 16, 1957

'<br />


(Hollywood Office— Suite 219 at 6404 Hollywood Blvd., Ivan Spear, Western Manager)<br />

RKO Plans Midyear<br />

Start on 'Galveston'<br />

HOLLYWOOD—From two sources came<br />

news indicating that RKO is not as moribund—as<br />

a production outfit that is—as the<br />

dispensers of gloom have been so vehemently<br />

declaring ever since the venerable company<br />

closed the deal providing that its domestic<br />

distribution is to be handled by U-I.<br />

July 1 has been definitely determined as<br />

the starting date for "Galveston," Niven<br />

Busch having completed the revisions on his<br />

original screenplay. A director will be signed<br />

for "Galveston" within the next ten days,<br />

and conversations are currently being held<br />

with top actors to portray the leading roles<br />

in the Edmund Grainger production. Filming<br />

will be in color and photographed largely<br />

on actual locales of the story, which has for<br />

its climax the devastating hurricane and<br />

flood of Sept. 8, 1900.<br />

From New York, comes word that the<br />

company has put into motion an intensive<br />

campaign of promotion and exploitation on<br />

"Stage Struck," starring Henry Fonda, Susan<br />

Strasberg and Joan Greenwood, and currently<br />

being filmed on location and at Production<br />

Center Studios in Gotham. As pai't<br />

of the ballyhoo, RKO has invited about 100<br />

newspaper critics and amusement editors<br />

from key cities to New York, where they will<br />

watch the picture being shot.<br />

Meanwhile, one of the more mercurial subjects<br />

supplying grist for the ever-active<br />

Hollywood rumor mill concerns the future<br />

status of RKO's cavernous studio on Gower<br />

street and its companion film factory, RKO<br />

Pathe studio in Culver City. At midweek,<br />

it was evident that an opinion was to be<br />

reached sometime within the next ten days<br />

as to whether or not one or both of these<br />

properties would be sold—in which event,<br />

RKO as a production organization would<br />

rent office and sound stage space from the<br />

new owners—or whether they would continue<br />

as a part of the O'Neil industrial empii'e<br />

and would operate as rental lots, which<br />

is already the status of the Culver City plant.<br />

Lead to Dorothy Malone<br />

HOLLYWOO D—Dorothy Malone was<br />

handed the lead opposite Robert Taylor in<br />

MGM's "Tip on a Dead Jockey," which goes<br />

before cameras next month with Richard<br />

Thorpe directing, Edwin H. Knopf producing.<br />

FAN MAG KUDOS—Kim Novak,<br />

It has been reported rather generally that<br />

at least two firm offers have been submitted<br />

for purchase of the physical properties and<br />

that Daniel O'Shea, RKO president, was due<br />

in Hollywood to give them analysis and consideration.<br />

Columbia<br />

star, is shown in the top photo<br />

accepting Photoplay magazine's Gold<br />

Medal Award at that publication's annual<br />

awards dinner staged in Hollywood. Miss<br />

Novak was voted by Photoplay's readers<br />

to be the most popular actress of 1956.<br />

Rock Hudson was similarly selected in<br />

the male category and is shown in the<br />

photo below accepting his award from<br />

actor Ernest Borgnine who emceed the<br />

affair.<br />

MPRC Is Adding Another<br />

Field Man to Its Force<br />

HOLLYWOOD—The Motion Picture Research<br />

Council is implementing its theatre<br />

assistance program by adding another field<br />

representative to its staff.<br />

Qualifications for the job include a working<br />

knowledge of projection systems as a<br />

basis for advertising theatres, willingness<br />

to travel for approximately two-thirds of<br />

the year and ability to meet and discuss<br />

problems confronting the theatre owner.<br />

Interviews of prospective candidates will<br />

be conducted through next week at the<br />

council's<br />

offices.<br />

Champion & Bartlelt<br />

Plan Four Features<br />

HOLLYWOO D—Two of Hollywood's<br />

younger filmmakers have joined forces in the<br />

establishment of a new independent company<br />

with plans for making four modestly budgeted<br />

features within the next 15 months. They are<br />

John Champion, who recently terminated his<br />

connection with MGM with the announced<br />

purpose of re-entering the independent field<br />

in which he wa.s active before his affiliation<br />

The latter was<br />

w^ith MGM, and Hall Bartlett.<br />

most recently affiliated with Earlmar, the<br />

company which is a partnership between<br />

actor Jeff Chandler and his agent, Meyer<br />

Mishkin. In that connection he functioned<br />

as producer on Earlmar's initialer, the current<br />

"Drango." Prior to that, Bartlett produced<br />

"Navajo," "Crazy Legs" and "Unchained."<br />

First venture of the newcomer setup will be<br />

"Zero Hour," previously announced by Bartlett,<br />

which is being readied for a March<br />

camera start. Subsequent pictures will be<br />

"The Joe Foss Story," also a Bartlett property,<br />

and "Gunfight," a western, and "Line<br />

of Fire," a police story, both of which had<br />

already been announced by Champion.<br />

Associated with Bartlett will be Sam Weiler,<br />

who is one of the former's partners in BB&W<br />

Productions, an organization in which actor<br />

Ernest Borgnine is the third owner. That<br />

plans making "The Promoter,"<br />

company still<br />

which will have no relationship to the Champion-Bartlett<br />

setup. No release has been<br />

established for any of the pictures.<br />

Role to Georgann Johnson<br />

HOLLYWOOD—Georgann Johnson was<br />

selected by Jame? Cagney fcr the leading<br />

feminine role in Paramount's "Short Cut to<br />

Hell," her first film. Cagney will make his<br />

directorial debut with "Short Cut." Georgann,<br />

an Iowa girl who graduated from Northwestern<br />

University, starred with Jack Lemmon<br />

on Broadway in "Room Service."<br />

Thanks by Charlton Heston<br />

HOLLYWOOD—At a luncheon men<br />

the Hollywood Women's Press Clu''<br />

1 12). Charlton Heston was gUP<br />

ac-<br />

In December, he won the club'<br />

award as "the most coopera'<br />

Inasmuch as he was on n<br />

tour at that time and<br />

cept the kudos, ' '<br />

thanks to memV<br />

Sated<br />

To Portr(7 afe Manager<br />

HOLLYIVOOD—Isabel Jewell has been<br />

handed the role of a cafe manager in 20th-<br />

Fox's<br />

".Bernardine."<br />

BOXOFFICE :: February 16, 1957 W-1

ZojecutUte.<br />

East: Joseph and Ii'ving Tushinsky, president<br />

and vice-president of SuperScope, Inc.,<br />

left for Tokyo to establish offices and processing<br />

facilities for servicing of the Far<br />

East film companies with the firm's widescreen<br />

process.<br />

» * *<br />

West : Pi'oducer Alan Pakula retiu'ned from<br />

New York, where he huddled with Paramount<br />

toppers in connection with release and exploitation<br />

plans for "Pear Strikes Out."<br />

* * *<br />

East: Jack Diamond. U-I studio publicity<br />

dii-ector, planed to Marietta, Ohio, for the<br />

world premiere of "Battle Hymn," after which<br />

he expected to go to New York for a series<br />

of home office conferences on publicity campaigns<br />

for forthcoming U-I releases.<br />

* * *<br />

West: George Lait, U-I assistant, studio<br />

publicity director, returned after a five-week,<br />

24-city tour, during which he acquainted<br />

newspaper editors with upcoming product.<br />

*<br />

East: Jack M. Warner, executive of Warner<br />

Bros, television division, is on a trip through<br />

the midwest and east in connection with the<br />

TV commercial and industrial film department.<br />

« * *<br />

East: James H. Nicholson, president of<br />

both Sunset Productions and American International<br />

Pictures, plans to leave Sunday (17)<br />

for Toronto, Boston and New York in connection<br />

with "Rock All Night" and "The<br />

Undead." He will be accompanied by Samuel<br />

Z. Arkoff, AIP vice-president. AIP's general<br />

sales manager Leon Blender expects to leave<br />

the same day for exhibitor and distributor<br />

meetings in Washington and Philadelphia.<br />

* * *<br />

East: After a series of conferences with<br />

MGM executives on the distribution and exploitation<br />

of "The Living Idol," Albert Lewin,<br />

the film's producer-director, departed for<br />

press conferences in Chicago.<br />

^nxiyaeU.^<br />

East: David Golding, vice-president in<br />

charge of advertising and publicity for Hecht-<br />

Hill-Lancaster, headed for New York to meet<br />

with United Artists home office toppers on<br />

promotion plans for "The Bachelor Party."<br />

• * «<br />

East: Henry Ginsberg was scheduled to<br />

fly to New York, where he planned to meet<br />

with author Edna Ferber and with Warner<br />

Bros.' home office executives on further<br />

domestic and foreign distribution plans for<br />

"Giant."<br />

* * *<br />

East: Producer Leland Hayward flew to<br />

New York for conferences with Warner Bros,<br />

executives on the national release of "The<br />

Spirit of St. Louis" and to attend the Gotham<br />

premiere of the picture at Radio City Music<br />

Hall on Thursday (21).<br />

'Sugarfoot/ Hour TV Show,<br />

To Be Started by WB<br />

HOLLYWOOD—"Sugai-foot," the first of<br />

the four new one-hour television series<br />

scheduled for filming by Warner Bros. TV<br />

division, will begin rolling immediately.<br />

Starring WB contract player Will Hutchins,<br />

"Sugarfoot" is being produced by Art Silver<br />

and directed by Leslie H. Martinson. It will<br />

mark the third full-hour series produced by<br />

the studio, the others being Conflict and<br />

Cheyenne.<br />

Additionally, WB is planning two half-hour<br />

series, the first of which. The Amazon Trader,<br />

is scheduled to go into production the latter<br />

part of the month on location in the Amazon<br />

Basin.<br />

To 'Spook Chasers' Cast<br />

HOLLYWOOD — David Condon, Jimmy<br />

Murphy, Eddie LeRoy, Percy Helton and Bill<br />

Henry have been added to Allied Artists'<br />

"Spook Chasers" cast.<br />

Awards Fete March 7<br />

For Best Film Plays<br />

HOLLYWOOD — At the ninth annual<br />

screen writers awards dinner, to be held<br />

March 7 at the Moulin Rouge, kudos are to<br />

be presented to members of the screen writers<br />

branch of the Writers Guild of America,<br />

West, who wrote the best film fare in 1956,<br />

Selected from 258 theatrical motion pictures<br />

produced in this country during that<br />

year, five pictures in each of three categories<br />

have been nominated eis follows;<br />

Comedy: "Around the World in 80 Days,"<br />

screenplay by James Poe, John Farrow and<br />

S. J. Perelman, from the Jules Verne novel:<br />

"Bus Stop," screenplay by George Axelrod,<br />

based on the play by William Inge; "Full of<br />

Life," scripted by John Fante from his own<br />

novel; "The Solid Gold Cadillac," screenplay<br />

by Abe Burrows, from the play by<br />

Howard Teichmann and George S. Kaufman;<br />

"The Teahouse of the August Moon," screenplay<br />

by John Patrick, based on a book by<br />

Verne J. Sneider and the play by John<br />

Patrick.<br />

Drama: "Baby Doll," story and screenplay<br />

by Tennessee Williams; "Friendly Persuasion,"<br />

screenplay by Michael Wilson (this<br />

credit did not appear on the screen in accordance<br />

with Article 6 of the Screen MBA,<br />

but was determined by an arbitration committee<br />

of the WGA), from the book by<br />

Jessamyn West; "Giant," screenplay by Fred<br />

Guiol and Ivan Moffat, from Edna Ferber's<br />

novel; "The Rainmaker," screenplay by N.<br />

Richard Nash, based on his Broadway play;<br />

"Somebody Up There Likes Me," screenplay<br />

by Ernest Lehman, based on the autobiography<br />

of Rocky Graziano, written with<br />

Roland Barber.<br />

Musical: "Carousel," screenplay by Phoebe<br />

and Henry Ephron, music by Richard<br />

Rodgers and book and lyrics by Oscar Hammerstein<br />

II, from the Theatre Guild Production<br />

based on Ferenc Molnar's "Lilliom,"<br />

as adapted by Benjamin F. Glazer; "The<br />

Eddy Duchin Story," screenplay by Samuel<br />

Taylor, story by Leo Katcher; "High Society,"<br />

screenplay by John Patrick, based on Philip<br />

Barry's play; "The King and I," screenplay<br />

by Ernest Lehman, music, Richard Rodgers<br />

and book and lyrics by Oscar Hammerstein<br />

II, from the musical play based on "Anna<br />

and the King of Siam" by Margaret Landon;<br />

"Meet Me in Las Vegas," story and<br />

screenplay by Isobel Lennart.<br />

Perle Mesta to Speak<br />

HOLLYWOOD—Perle Mesta, former ambassador<br />

to Luxemburg, the renowned<br />

"hostess with the mostest," plans to grace<br />

the dais at the Screen Producers Guild Milestone<br />

banquet to be held at the Beverly<br />

Hilton Hotel, Sunday (17). Participating in<br />

the honors to be bestowed upon Walt Disney,<br />

she will speak on the international aspects<br />

of his career and the national goodwill his<br />

pictures have gained abroad.<br />

WELCOME GERMAN STAR—O. W. Fischer, left,<br />

Germany's top-ranking screen<br />

star, was welcomed to Hollywood with an elaborate cocktail party given for him by<br />

June Allyson, N. J. Blumberg, chairman of the board of Universal Pictures, and Edward<br />

Muhl, U-I vice-president in charge of production. Fischer is in Hollywood to make<br />

his American film debut as Miss Allyson's costar in U-I's "My Man Godfrey," modernized<br />

version of the William Powell-Carole Lombard comedy hit of 20 years ago.<br />

New UPA Series Set<br />

HOLLYWOOD—Columbia and XJPA have<br />

signed a new deal calling for four of the<br />

cartoonery's new series, titled UPA's Pair of<br />

Shorts, to be produced this year for 1957-58<br />

distribution. Under terms of the pact. Pair<br />

of Shorts will be distributed worldwide by<br />

Columbia, initially for theatrical release and<br />

subsequently for television programming.<br />

W-2 BOXOFFICE :: February 16, 1957

Six Shows Sold Out<br />

At 'Bailie' Premiere<br />

HOLLYWOOD— All six scheduled performances—two<br />

in each of three Shea circuit<br />

theatres—for the world premiere of U-I's<br />

"Battle Hymn," Thursday il4) in Marietta.<br />

Ohio, were completely sold out in advance.<br />

Rock Hudson, Dan Duryea and Jock Mahoney,<br />

the film's stars, and Col. Dean Hess,<br />

whose life is the basis for the story, planned<br />

to participate in the debut festivities, making<br />

personal appearances at the sextet of performances.<br />

* « •<br />

Paramount has scheduled an April world<br />

premiere of "The Buster Keaton Story" at<br />

Prairie. Okla.. which Keaton considers his<br />

home town, despite the fact that he spent<br />

most of his early years touring in vaudeville.<br />

The comedian, whose life the biofilm depicts,<br />

expects to attend the feature's bow along with<br />

Donald O'Connor, who portrays him in the<br />

picture. Also planning to attend the event<br />

are press and television newsmen from key<br />

cities throughout the country.<br />

New Grifford Co. to Film<br />

Quixote Series for TV<br />

HOLLYWOOD—Don Quixote will be the<br />

initial effort of the newly formed Grifford<br />

Productions, of which Gordon S. Griffith is<br />

president and Robert Bradford vice-president.<br />

Slated for filming in color. Quixote Ls<br />

planned as a nationally syndicated TV series,<br />

consisting of 39 half-hour weekly segments.<br />

John Carradine has been inked to star<br />

in the series, which is to be lensed on location<br />

in Spain.<br />

* • •<br />

Briskin Productions. Inc.,<br />

announced Daniel<br />

Boone as another new half-hour telefilm<br />

series which it will produce for Screen<br />

Gems. Columbia Picture's TV subsidiary. It<br />

will be based on the life and adventures of<br />

the American pioneer and frontiersman<br />

identified by its title.<br />

* « «<br />

Serge Krizman, newly elected president of<br />

the Society of Motion Picture Art Directors,<br />

disclosed plans for 26 half-hour dramatic<br />

episodes of a television anthology series<br />

based on Nostradamus, famed 16th century<br />

seer, and his now-classic prophecies. Titled<br />

the Voice of Nostradamus, it is designed so<br />

that each segment will deal with one of the<br />

clairvoyant's prognostications covering the<br />

years 2000 through 3797.<br />

* * •<br />

Anne Baxter has been signed by Revue<br />

Productions to make her dramatic television<br />

debut as the star of "The Bitter Choice" on<br />

the General Electric Theatre. In the vehicle,<br />

she will portray a compassionate army nurse<br />

who, as a means of therapy, must force all<br />

her patients to resent and dislike her.<br />

* * *<br />

Actor-director Paul Henreid has been<br />

signed to pilot "The Vicious Circle" for Alfred<br />

Hitchcock Presents.<br />

* * •<br />

Allen H. Miner has been signed to direct<br />

"The Vigilantes," a segment of the Wells<br />

Fargo vidpix series for Revue Productions.<br />

Two to 'Hot Spell' Cast<br />

HOLLYWOOD—Toni Sommers and Marjorie<br />

Jackson have been added to the cast<br />

of Hal Wallis' "Hot Spell" at Paramount.<br />

AT<br />

hand is a copy of the San Quentin<br />

News, bi-weekly newspaper published<br />

by and for the inmates of the formidable<br />

state institution which the editors of<br />

the News term the "Bastille on the Bay."<br />

And a right sprightly, well-written journal<br />

it is. Presumably Metro-Goldwyn-Mayer's<br />

publicists magnanimously arranged for members<br />

of Hollywood's press corps to receive<br />

an i.ssue of the prison periodical because Leo<br />

was shooting—you should pardon, pliss. the<br />

expression—a feature within its grim walls.<br />

a fact of which the editors of the News took<br />

generous cognizance. For the sake of the<br />

record—an' that's another disquieting term<br />

for the San Quentinians—the opus is "The<br />

House of Numbers," being produced by<br />

Charles Schnee and directed by Russell Rouse.<br />

Jack Palance—who else?—is toplined.<br />

If business gets any tougher, what with<br />

mergers, shutterings and how come you got<br />

a pink slip?, a few drum beaters and their<br />

Cinemania newsmen contacts may become<br />

regular readers of the News or, at least, its<br />

poor farm counterpart.<br />

There might be a chore for a headshrinker<br />

in the fact that Bill Blowitz, of the independent<br />

space-snatching firm of BIowitz-Maskel,<br />

and a fellow who couldn't fight his way out<br />

of a paper bag, is impresarioing the publicity<br />

for two upcoming epics about ring champions.<br />

"The Jack Dempsey Story," which Sam<br />

Wiesenthal is to make for a yet-to-be-determined<br />

release, and "The Barney Ross Story,"<br />

which Edward Small is fabricating for United<br />

Artists, have both been entrusted to the<br />

more-or-less tender Blowitzian touch.<br />

Maybe it stems from Breezy Bill's deepseated<br />

propensity toward extending his neck.<br />

And inescapable is the arresting originality<br />

evident in the selection of the pair of abovelisted<br />

titles. Once upon a time, there was a<br />

picture about a maestro of fisticuffs that<br />

wasn't tagged "The So-'n'-So Story." That<br />

rule-proving exception was Metro's "Somebody<br />

Up There Likes Me."<br />

Joint Estimates of Current Entertainment<br />

Films is a periodically pubhshed brochure,<br />

subsidized by the Motion Picture Ass'n of<br />

America, and undertaking to supply a labyrinthical-keyed<br />

consensus of opinion from<br />

various organizations that appraise features.<br />

Despite the dignity of the religious and educational<br />

groups from which it gathers data,<br />

the editor sometimes leads with his chin. As<br />

concerns United Ai'tists' "The King and Four<br />

Queens," it is stated, "Estimates Agree;<br />

Strictly synthetic sex studs this strictly<br />

synthetic Western."<br />

If it's synthetic, it's a gelding.<br />

When the Southern California Motion Picture<br />

Council singled out a group of current<br />

features for its awards of outstanding merit,<br />

Metro-Goldwyn-Mayer publicists rushed out<br />

a newsworthy release listing the honored pictures,<br />

those coming from their studio as well<br />

as the films from other companies. That<br />

handout was widely printed and, of course,<br />

stressed the MOM titles.<br />

Subsequently, the space snatchers from<br />

Paramount, Warner Bros., Universal-International<br />

and RKO anti-climactically and<br />

repetitiously broadcast the same information,<br />

but in each case, limited it to their own<br />

respective offerings. Those handouts were<br />

wicketed.<br />

So Leo's larruping lionets enjoyed a substantial<br />

slice of bread upon the waters.<br />

Although the year is still in its infancy,<br />

freelancer Alex Evelove is a heads-on bet to<br />

win recognition for having perpetrated 1957's<br />

worst pun.<br />

Anxious Alex, in captioning a newsless item<br />

anent Roger Corman taking a crew to<br />

Marineland to record submarine sound effects,<br />

blazoned;<br />

"Life with Fathom"<br />

Someone in Teet Carle's Paramount pralsery<br />

has developed a distinct and disturbing Diamond<br />

Jim Brady complex. Broadcast trivia<br />

regarding the currently shooting "Hot Spell"<br />

seems to specialize in food—and in prodigious<br />

proportions. One such item concerned itself<br />

with 2,800 pounds of candy procured from the<br />

Newberry store to dress a five and dime<br />

counter scene. Still another relates how the<br />

cast consumed 30 pounds of cold cuts, six<br />

gallons of potato salad, nine stalks of celery<br />

and three gallons of ice tea for a dining<br />

room scene.<br />

Perhaps the Carlean caterwaulers should<br />

be checked for tape worms, lest the jittery<br />

stockholders crack down on such prolific<br />

purveyance of provender.<br />

Bob Goodfried is exempt, per se. Not only<br />

does he have the lean and hungry look of a<br />

Cassius, but he's too busy trying to revive<br />

the myth that "Paramount is seriou.sly considering<br />

staging a gigantic pre.ss preview of<br />

Punny Face' in Paris"; that hoary fantasy<br />

that has had Jimmy Stan- packing and unpacking<br />

his bag for lo! these many months.<br />

William Fawcett, who boasts A. B., M. A.<br />

and Ph. D. degrees, has been cast as an<br />

illiterate hillbilly in Mervyn LeRoy's "No<br />

Time for Sergeants" at Warner Bros., inform<br />

Bill Hendricks' tub thumpers, just to illustrate<br />

that, personal performances to the<br />

contrary, they have an appreciation of the<br />

benefits of higher education.<br />

And from the same Burbanklan blurbers, a<br />

twist on the venerable mother-in-law joke<br />

in the intelligence that, "Director Raoul<br />

Walsh's brother-in-law visited him for the<br />

first time in five years and was promptly put<br />

to work in . . . 'Band of Angels,' the film<br />

Walsh is making in Baton Rouge."<br />

Now that it has been established that<br />

nepotism, that loudly decried quality which<br />

flourished during the industry's most prosperous<br />

days, has been revived, hopm can again<br />

spring eternal.<br />

BOXOFnCE :: February 16, 1957 W-3

—<br />

—<br />

—<br />

——<br />

—<br />

—<br />

WB)<br />

—<br />

—<br />

—<br />

—<br />

—<br />

——<br />

Eighth Week of '80 Days' Holds Lead<br />

In Los Angeles; Other Scores Down<br />

LOS ANGELES—Inasmuch as the only two<br />

new bills to find then- way to the screens of<br />

local first run theatres were definitely on the<br />

r.onconsequential side—and reported business<br />

in kind—the big league attractions that have<br />

been dominating the southland's grossing<br />

reports for so many weeks encountered no<br />

difficulty in maintaining their individual<br />

and collective top dog positions. "Around<br />

the World in 80 Days," in its eighth frame,<br />

was still way out in fornt with 370 per cent.<br />

Exceeding its previous week's take was "The<br />

Ten Commandments," which scored 235 in<br />

its 13th canto.<br />

(Averoge Is 100)<br />

Beverly Canon La Strada (Trans-Lux), 1 5th wk. 85<br />

Carthay Circle Around the World in 80 Doys<br />

(UA), 8th wk 370<br />

Chinese Anostosio (20th-Fox), 7th wk 135<br />

Egyptian Bundle of Joy (RKO), 8th wk 50<br />

Fine Arts Wee Geordie [Times), 4th wk 115<br />

Four Star The Rainmoker (Poro), 8th wk 100<br />

Fox Beverly, New Fox, Warner Downtown Rock,<br />

Pretty Boby (U-l); The Night Runner (U-l).... 75<br />

Fox Wilshire Men in Wor (UA), 3rd wk 90<br />

Hawaii, Hillstreet, Wiltern Three Violent People<br />

(Para); Secret of Treasure Mountain (Col),<br />

2nd wk 55<br />

Los Angeles Three Brave Men (20th-Fox); The<br />

Women of Pitcairn Island (20th-Fox), 2nd wk. . . 40<br />

Pontages The Barretts of Wimpole Street (MGM),<br />

2nd wk 65<br />

Paramount Downtown Rock 'n' Roll Jamboree<br />

(Studios); Daniel Boone, Trailblozer (Rep).... 45<br />

Paramount Hollywood Written on the Wind<br />

(U-l), 8th wk 120<br />

Vogue Baby Doll (WB), 7th wk 75<br />

Warners Beverly The Ten Commondments<br />

(Poro), 1 3th wk 235<br />

Warners Hollywood Cinerama Holiday (Cinerama),<br />

65th wk 90<br />

'Silent World' Top Grosser<br />

In Slow Portland Week<br />

PORTLAND, ORE.—Attendance hit a low<br />

here with the top grosser, "The Silent World,"<br />

in a third week at the Guild.<br />

Broadway Oklahomal (Magna), 14th wk 120<br />

Fox Top Secret Affair (WB) 1 20<br />

Guild ^The Silent World (Col), 3rd wk 150<br />

Liberty The Iron Petticoat (MGM), 2nd wk 115<br />

Orpheum The Wrong Mon ( 110<br />

Paramount Three Violent People (Para) 100<br />

Only Bill<br />

"Westward Ho'<br />

Held at Denver<br />

DENVER—"Westward Ho, the Wagons,"<br />

in its third week at the Aladdin, was the only<br />

film held. "Top Secret Affair" with "Peacemaker"<br />

at the Paramount also proved a good<br />

money-getter.<br />

Aladdin Westward Ho, the Wagons (BV),<br />

3rd wk 125<br />

Centre The Wrong Man (WB), 2nd wk 85<br />


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Denham<br />

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Bundle<br />

Three<br />

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Brave<br />

Joy (RKO), 3rd wk<br />

Men (20th-Fox); Black<br />

85<br />

Whip<br />

(20th-Fox) 80<br />

Esquire Three Cases of Murder (Assoc. Artists) 85<br />

Orpheum Slonder (MGM); Great American Pastime<br />

(MGM) 80<br />

Paramount Top Secret Affoir (WB); Peacemaker<br />

(UA) 150<br />

Fifth and Sixth Week Holdovers<br />

Score Best in San Francisco<br />

SAN FRANCISCO— Still perking their ways<br />

into the top money were the fifth week of<br />

"Anastasia" at the Fox with 150 per cent and<br />

the sixth week of "The Teahouse of the<br />

August Moon" at the Loew's Warfield with<br />

140 per cent. The rest of the first run houses<br />

showed average receipts.<br />

Fox Anastasia (20th-Fox), 5th wk 150<br />

Golden Gate Four Girls in Town (U-l); Above Us<br />

the Waves (Rep) 100<br />

Loew's Warfield The Teahouse of the August<br />

Moon (MGM), 6th wk 140<br />

Paromount Three Violent People (Pora); Rumble<br />

on the Docks (Col) 100<br />

St. Francis Top Secret Affoir ( WB) 1 00<br />

United Artists— Five Steps to Danger (UA); Gun<br />

Brothers (UA) 75<br />

'Oklahoma!' in 15th Week<br />

Leads at Seattle<br />

SEATTLE—"Oklahoma!" in its 15th week<br />

dropped slightly at the Blue Mouse to 160,<br />

but continued to lead the fu-st run lineup.<br />

Mouse Oklohomo! (Magna), 15th wk 160<br />

Blue<br />

Coliseum Three Violent People (Para) 90<br />

Fifth Avenue Top Secret Affair (WB) 120<br />

Music Box The Teahouse of the August Moon<br />

(MGM), 6th wk 135<br />

Music Hall The Wrong Man (WB), 2nd wk 100<br />

Orpheum Gun for a Coward (U-l); Deoth of o<br />

Scoundrel (RKO), 2nd wk 85<br />

At Navy Base Theatres<br />

HOLLYWOOD— Spearheading the Washington's<br />

Birthday openings of MGM's "The<br />

Wings of Eagles" in 350 situations around the<br />

country. Maureen O'Hara and Admiral John<br />

Dale Price, technical adviser on the picture,<br />

departed for personal appearances at the<br />

three naval air stations: Chicago, on Wednesday<br />

(131; Pensacola, Fla., Thursday, and<br />

Norfolk, Va., Friday.<br />

'Rebel' Ahead in March<br />

HOLLYWOOD—Switching his production<br />

schedule. Producer Norman Herman of Nacirema<br />

Productions will have "Rebel on Wheels"<br />

precede "The Golden Disk," with the former<br />

to be put before the cameras in March for an<br />

Allied Artists release. "Disk" will be given<br />

a late April starting date.<br />

Mary Astor to 'Hairpin'<br />

HOLLYWOOD—After 30 years, Mary Astor<br />

is returning to Paramount studio where she<br />

once was starred. She has been cast in<br />

"Devil's Hairpin," in which Cornel Wilde<br />

and his actress-wife Jean Wallace will be costarred.<br />

Wilde will also produce and direct<br />

the film.<br />

George Paris Gets Role<br />

HOLLYWOOD—George Paris has been asssigned<br />

a role in Hecht-Hill-Lancaster's<br />

"Sweet Smell of Success." Alexander Mackendrick<br />

is directing, James Hill producing.<br />

Akim Tamiroff to<br />

'Badge' Role<br />

HOLLYWOOD—Veteran character actor<br />

Akim Tamuoff has been signed by U-I for<br />

a starring role in "Badge of Evil."<br />

Victor Gottlieb Sues U-I<br />

Over Studio Discharge<br />

HOLLYWOOD—A suit seeking damages of<br />

$3,000 has been field in municipal court by<br />

musician Victor Gottlieb against U-I. Gottlieb<br />

alleges he was discharged from his job<br />

solely because he invoked the Fifth Amendment<br />

in appearing before a recent congressional<br />

probe into averred Red activities<br />

in the film capital.<br />

Gottlieb questions the validity of U-I's<br />

statement that he was let out for "good and<br />

sufficient reason." The plantiff maintains<br />

that his Red probe appearance was not a<br />

legitimate basis for dismissal within the<br />

meaning of the studio contract.<br />

Before the House Un-American Activities<br />

Committee on April 26, 1956, Gottlieb testified<br />

he was not at that time a member of the<br />

Communist party. When asked if he had been<br />

a member in the past, he refused to answer,<br />

invoking the Fifth Amendment.<br />

Local 47, American Federation of Musicians,<br />

is supporting Gottlieb in his suit.<br />

DeMille on Speaking Trip<br />

With Dallas First Stop<br />

HOLLYWOOD—As the initial engagement<br />

on his three-week speaking tour, Cecil B.<br />

DeMille addressed the Dallas Council on<br />

World Affairs at the Baker Hotel, Dallas<br />


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focus. The aperture plate was designed as an<br />

integral part of the film trap which serves to<br />

maintain the correct focus.<br />

PERFORMANCE PROOF: Note the foJ/owing typ/ca/<br />

exhibifor commenfs:<br />

"hKarked improvement on edge-toedge<br />

focusing. Excellent results,<br />

both color and black and white<br />

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Most noticeable on newsreels."<br />

King Theatre, Honolulu<br />

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Miracle Mile Drive-in,<br />

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Interstate Theatre Equipment Co.<br />

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Portland, Oregon Seattle, Washington<br />

Pembrex Theatre Supply Corp.<br />

1969 South Vermont Ave.<br />

Los Angeles 7, Colifornia<br />

Walter G. Preddey Co.<br />

187 Golden Gate Ave.<br />

San Francisco 2, Caiitornia<br />

BOXOFFICE :: February 16, 1957<br />


. .<br />

Theatre Business Is Good, ^o^ angeles |<br />

_ AAembers J^embers of Variety Tent 25 met Monday<br />

f<br />

(11) to honor their newly elected chief<br />

barker. O. N. "Bill" Srere, at the first session<br />

over which he presided . . . Fred Getting Better—Lippert<br />

Stein<br />

SAN FRANCISCO — Theatre business is<br />

good and there is every Indication that it<br />

dent filmmaking company. Globe Enterprises,<br />

declared that his association with Lippert<br />

will get better during the remainder of 1957. had completely mitigated the prejudice that<br />

said Robert Lippert, head of the theatre he, like most creators in the industry, had<br />

circuit bearing his name, in his address of appreciation<br />

at the testimonial dinner given ness.<br />

felt toward the exhibition branch of the busi-<br />

to him here Thursday (7) in observance of Others among those present were E. J.<br />

the 15th anniversary of the Lippert Theatres.<br />

DeRose, Lippert Theatres executive; Ray<br />

Baumgarten, president. Regal Films; James<br />

The function was attended by more than Duddy, district manager, Lippert; J. E. Erickson,<br />

branch manager, 20th-Fox; Hal Gruber,<br />

100 employes of his circuit, as well as production,<br />

distribution and financial associates manager. Favorite Films; S. J. Gardner,<br />

from this community and southern California,<br />

where Lippert currently spends a pert employe; Al Grubstick, Warner Bros.;<br />

MGM branch manager; Emma Gold, Lip-<br />

large portion of his time while pursuing his Frank Galvin, Golden State Theatres executive;<br />

C. F^ank Harris, United Artists<br />

newer activities, the production of motion<br />

pictures.<br />

branch manager; Mel Hulling, Allied Artists<br />

Lippert started his circuit with the Grand district manager; Abe Karski, Gerald Karski,<br />

Ray Kaliski, Martell Kaliski, Albert<br />

Theatre in Richmond, Calif., Feb. 7, 1942.<br />

"Last year," he related, "our circuit showed Kessler, Leslie Kessler, Irving Kay, Clarence<br />

its biggest profit and all signs point to a Laws and Elwood Laws, partners, Lippert<br />

new high in boxoffice receipts in 1957. We Theatres; Lloyd Lamb, Redwood Theatres<br />

are constantly expanding and we now have executive; James Leslie. Lippert Theatres<br />

plans for the building of one or two new executive; James Myers, Allied Artists manager;<br />

George Mitchell, Republic manager;<br />

theatres in southern California during the<br />

next 18 months."<br />

Barney Rose, district manager. Universal;<br />

Occupying places at the speakers' table, Ted Reisch, U-I manager; James Reed, Bolton<br />

Theatres executive; J. L. Stevenson,<br />

along with the guest of honor, were members<br />

of his family; Samuel Fuller, who periodically Paramount manager; F. J. Schiendler, RKO<br />

has produced and directed for Lippert manager; Al Shmitken, Warner manager; E.<br />

throughout the past several years; J. Earl W. Stokes, Lippert Theatres district, manager;<br />

Plato Skouras, Regal Films executive;<br />

"Doc" Henning, one of the partners in his<br />

theatre activities; George M. Mann, president.<br />

Redwood Theatres and a business as-<br />

Harold Wirthwein. AA western division man-<br />

Herman Wobber. 20th-Fox ex;ecutive, and<br />

sociate; Robert Lippert jr., manager of his ager. " •"'<br />

newest showcase in the Los Angeles area,<br />

the La Habra of that suburban city, and<br />

Charles J. Maestri, general manager of the<br />

Lippert chain. Henning, Mann and Maestri SEATTLE<br />

were speakers, and each glowingly reviewed<br />

their long years of association with the circuit<br />

head.<br />

Children's Orthopedic Hospital by the<br />

H luncheon was held Wednesday at the<br />

Puller, now president of his own indepenthe<br />

west's largest<br />

Variety Club to acquaint members of radio,<br />

TV and allied press publicists with the club's<br />

work in the children's heart clinic . . .<br />

Reville Kniffin, 20th-Fox assistant district<br />

manager, was in from Los Angeles .<br />

"<br />

^ speaker supply<br />

Jack J. Engerman, Northwest Releasing, covered<br />

Salt Lake, Edmonton, Calgary, Winni-<br />

BallantijnE<br />

f dealer<br />

peg, Butte and Spokane in advance of the<br />

Fats Domino "Biggest Show of Stars >,'of<br />

1057" and the Victor Borge "Comedy in<br />


Music" show. Borge will be presented by<br />


Northwest Releasing and Hugh Beckett.<br />


Jim Brooks, 20th-Fox office manager, has<br />


been discharged from the hospital and is<br />

convalescing at<br />


home , . . Filmrow visitors<br />

included Joe Lilqulst of the Almo, Colville;<br />


R. E. Gillespie of the Rio, Burlington; A. P.<br />


Gollofon, Concrete; Howard Wood, Kettle<br />

Palls, and Mr. and Mrs. George Ekman, Blue<br />


Ox, Shelton.<br />


More than 1,100 attended a screening of<br />


"The Ten Commandments" held Tuesday<br />

evening (5) at the Egyptian Theatre for civic,<br />

business and religious leaders, and radio,<br />

newspaper and TV representatives. The film<br />

was also previewed Saturday morning (9) at<br />

glenn e. koropp the Fifth Avenue by a group of 900 nuns<br />

from the Puget Sound area. The picture is<br />

3600 San Ysidro Way Sacramento 25. Calif,<br />

write, wire - or phone IVanhoe 9-0941 slated to open at the Fifth Avenue on the<br />

21st.<br />

Enterprises, in taking over the Ritz Theatre,<br />

South Pasadena, from the Jimmy Edwards<br />

circuit, revealed plans to completely refurbish<br />

the house. Meanwhile, Fred Stein,<br />

who heads the organization bearing his name,<br />

has entered Cedars of Lebanon Hospital for<br />

a checkup.<br />

After a couple of years in<br />

the Chicago office<br />

of Modern Film Distributors, from which<br />

he lectured in the midwest on the company's<br />

"Mom and Dad," Tom Tobin has been transferred<br />

to the Los Angeles branch of MFD<br />

to perform a similar function, thereby augmenting<br />

the work which has been handled<br />

in this area solely by Patrick O'SuUivan.<br />

Richard Brandt and George Ross, president<br />

and vice-president in charge of sales, respectively,<br />

for Trans-Lux, planed from New<br />

York to confer with Morris Safier, western<br />

division manager, to establish a sales policy<br />

on the general release of "La Strada" . . .<br />

Gabe Barnett, accompanied by his wife,<br />

headed for Honolulu to set up an office to<br />

handle his King Midas sports car theatre<br />

giveaway promotion which has been utilized<br />

by various exhibitors in this country.<br />

. . . Salesmen<br />

. .<br />

Herb Turpie, western district manager for<br />

the Manley Popcorn Co., went to Albuquerque.<br />

N. M., to meet with B. J. McKenna, the<br />

company's general manager<br />

currently covering their respective Arizona<br />

territories include George Tripp, Warner<br />

Bros.; Jules Needleman, Columbia, and Ben<br />

Wendel Bjorkman,<br />

Taylor, Allied Artists . . .<br />

Buena Vista, has returned from Arizona .<br />

Hugh Braly, Distributors Corp. of America,<br />

headed for Denver on business . Bob Kronenberg.<br />

Dominant Pictures,<br />

. .<br />

planed to New<br />

York . . . George Ingham, who operates a<br />

booking service, went to Yuma to huddle<br />

with Wayne Arnold and Marvin Bell, who<br />

are planning a 1,000-car drive-in in that<br />

city ... Ed Lachman, president of the Lorraine<br />

Carbon Co. and owner of the State<br />

Theatre. Boonton, N. J., arrived from New<br />

York.<br />

Booking^ and buying on Filmrow were Lloyd<br />

Katz, Nevada Theatre Corp.. Las Vegas, who<br />

met with Jerry Persell of DCA; Burt Kramer.<br />

Village Theatre, Coronado; Milt and Dode<br />

Smith, Santa Paula Drive-In; Jack Lowenbein.<br />

Academy. San Diego; Joe Markowitz.<br />

La Paloma, Eiicinitas; George Diamos and<br />

George Cavelaris, Lyric in Bisbee, Ariz., and<br />

Henry Slater, Chula Vista Drive In.<br />

Don Conley to Buena Vista<br />

In Seattle Sales Post<br />

NEW YORK—Don Conley, formerly a<br />

salesman and branch manager for RKO in<br />

Des Moines and other branch cities, has been<br />

named sales representative for Buena Vista<br />

in the Seattle area by Leo F. Samuels, president.<br />

Conley will make his headquarters in<br />

Seattle under the direction of Jesse Chinich,<br />

western division sales manager. His activities<br />

will be supervised by Wendell Bjorkman,<br />

Buena Vista west coast district manager.<br />

W-6 BOXOFFICE :: February 16, 1957<br />


. . Theatre<br />

John<br />

. . The<br />

DENVER<br />

T ynn "Red" Fetz, manager of the shipping<br />

and inspection section of the Denver Film<br />

Center, has disappeared. He was last seen<br />

February 5 when he cashed a $30 pension<br />

check at a bar near his home in North Denver.<br />

His car was found on Broadway two<br />

days later with a two-day accumulation of<br />

parking tickets. The car was locked. At this<br />

writing it is feared that he has met with<br />

foul play. Always a hard worker, he would<br />

not leave the business he has built up by<br />

merely leaving town.<br />

Al Brandon, one of the salesmen let out<br />

when RKO merged with Universal, has gone<br />

into the insurance business. Harold Copeland<br />

has left for a trip that will take him to<br />

Tucson, Ariz., and then to California, and if<br />

he does not locate a job en route he might<br />

return to Denver. Mike Stewart, New Mexico<br />

salesman, will remain in Albuquerque and<br />

will try and make connections there . . . Ted<br />

Halmi, film publicist, went east on matters<br />

connected with Hungarian relief.<br />

Marvin Goldfarb, district manager for<br />

Buena Vista, went to Kansas City and St.<br />

Louis on business . . Tillie Charl, Paramount<br />

.<br />

cashier, who was hospitalized as the<br />

result of a fall at home, is recovering and<br />

will be back at work soon . . . John Mc-<br />

Gettigan, Paramount auditor, was at the<br />

local exchange . . . John Allen, MGM district<br />

manager, was in from his Dallas headquarters<br />

for conferences with Henry Friedel,<br />

branch manager.<br />

Claude Newell, MGM booker, was on a<br />

two-week leave, doing a stint with the Aii-<br />

Force Reserve at Lowrey air field . . . E. E.<br />

Jameson sr. of Kansas City, owner of Denver<br />

Shipping & Inspection Bureau, was in conferring<br />

with Frank Norris, manager ...CM.<br />

Bitsel, RCA sales representative, Los Angeles,<br />

was here conferring with Sam Langwith,<br />

owner of Western Service & Supply.<br />

Irene Canino, cashier at Republic, and her<br />

mother had a rather harrowing experience<br />

one evening as they retui'ned from a downtown<br />

style show. They were held up as<br />

they arrived at their garage, the stickup man<br />

taking their money and Irene's new car as<br />

well. The car was found shortly by Denver<br />

police and had not been harmed.<br />

James and Lillian Micheleti celebrated their<br />

25th wedding anniversary last week with an<br />

open house. He is a salesman for MGM . . .<br />

Merle Gwinn, who has been operating the<br />

Zorn, Benkelman, Neb., for several years, has<br />

closed the house . folk seen on<br />

Filmrow included Frank Aydelotte, Fort Collins;<br />

Glen B. Wittstruck, Meeker; Mr. and<br />

Mrs. George Kelloff, Aguilar; Thomas<br />

Knight, Riverton, Wyo., and Harry Mc-<br />

Donald, Torrington, Wyo.<br />

Title Changes<br />

I Married Joseph Stalin (20th-Fox) to<br />


The Haunted (Col) to NIGHT OF THE<br />

DEMON.<br />

The Most Wanted Woman (Col) to HALF<br />

PAST HELL.<br />

The Attack of the Saucer Men (AIP) to<br />


Utah Bill Permits<br />

County Aid for TV<br />

SALT LAKE CITY—A former theatre exhibitor<br />

currently is one of the leaders of a<br />

group attempting to get legislative action<br />

which would place television in remote Utah<br />

communities. The ex-showman, John Rowberry<br />

of Cedar City, was one of the proponents<br />

of a bill that would allow communities<br />

to use recreation funds for establishment<br />

of television translator systems in areas currently<br />

without TV.<br />

The measure has passed the state senate<br />

and currently Is being argued in the house.<br />

As it stands now, the bill would allow<br />

county commissioners to use funds for recreation<br />

purposes to establish the translator<br />

systems, to puj-chase property and to set up<br />

facilities for putting m television. The funds<br />

for recreation are raLsed from taxes.<br />

Some communities located a distance from<br />

transmitting facilities have TV through<br />

community-owned systems, but the service<br />

is available only to those who pay the connecting<br />

fee and the service. Under the translator<br />

system, television would be available<br />

to the communities in which the county commissioners<br />

decide to use the recreation funds<br />

without toll fee.<br />

Although theatre exhibitors did not appear<br />

at a public hearing on the bill, it is believed<br />

they are opposed to the measure. Daily<br />

newspapers of the state are opposed to it.<br />

Argument of the former group is that taxes<br />

were not used to build theatres in any communities<br />

so why should they be used for<br />

establishing television facilities. Newspapers<br />

have expressed a fear of "socialization" if<br />

the bill passes.<br />

Rowberry operated theatres at Cedar City<br />

prior to selling out a few years ago to the<br />

Yergensens.<br />

Two LA Papers Turn Down<br />

Ads on Japanese Film<br />

LOS ANGELES—Because the word "prostitution"<br />

was used, the Los Angeles Times<br />

and the Herald-Express newspapers rejected<br />

advertising copy on the Japanese-made film.<br />

"Street of Shame," which was scheduled to<br />

open Friday (15) at the Vagabond Theatre<br />

of which Sydney Linden is manager.<br />

Meanwhile, the Mirror-News and Examiner<br />

had not ruled for or against similar copy<br />

which Linden submitted to them.<br />

Inasmuch as the feature deals with legalized<br />

prostitution in Japan, Linden argued,<br />

"How can you sell it if you don't use the<br />

word prostitution? . . . how else can I describe<br />

it?"<br />

"We have this trouble from time to time,<br />

but the papers use similar copy from other<br />

theatres," the manager stated. "When I asked<br />

them about it, they informed it 'slipped by,' "<br />

complained Linden.<br />

The manager asserts "Shame" Is an adultsonly<br />

film and no minors will be admitted<br />

to the Vagabond during the picture's run.<br />

To Portray Army Generals<br />


-For Bryna Pi'oductions'<br />

"Paths of Glory<br />

" Adolphe Menjou and<br />

George Macready have been signed to porarmy<br />

generals. Scheduled<br />

tray two different<br />

to roll March 20 in Munich, Germany, the<br />

film toplines Kirk Douglas, who heads Bryna.<br />


Uelen Garrity Yorke, for_T,e; ;<br />

director for Intermountain X,

. . Hy<br />

. . Al<br />


Qharles M. ThaU, former Pox West Coast<br />

Theatres executive who retired in 1946,<br />

has resigned as executive<br />

secretary of<br />

Northern California<br />

Tlieatre Ass'n, which<br />

position he has held<br />

for the past ten years.<br />

His successor will be<br />

announced by the exhibitor<br />

organization in<br />

the near future.<br />

Mrs. Eva McAlexander,<br />

wife of the<br />

Tower Theatre manager<br />

in Willows, died<br />

Charles M. Thall<br />

after a short illness.<br />

In addition to her husband, she is survived<br />

by a daughter, Mrs. Joseph Halasz of Santa<br />

Clara, and a son Terry, manager of the<br />

Colonial Theatre in Sacramento . . Ai-thur<br />

.<br />

Rodriguez, chairman of the Crockett Community<br />

Council, announced a civic movement<br />

to reopen the Lanai Theatre to help<br />

cure the city's juvenile problem, which has<br />

been on the upswing since the theatre<br />

closed December 4.<br />

Novato builder John Novak's bid to<br />

rezone<br />

a 12-acre site for a drive-in theatre in Novato<br />

won a favorable recommendation from<br />

the Marin County planning commission. It<br />

now goes to county supervisors for final action<br />

... A dispute over reopening of the<br />

Granada Theatre, owned by T. & D. Jr. E:iterprises,<br />

began before the flames died down<br />

following an explosion and fij-e. Homer Le-<br />

Ballister, manager of the Granada which<br />

was next door to the demolished Elks Club,<br />

maintained that the theatre was not damaged.<br />

However, the mayor ordered the theatre<br />

padlocked.<br />

According to James Bell, there will be no<br />

change in personnel operating the State, Alta<br />

and Midway theatres which were recently<br />

taken over by the United Theatres Co. from<br />

Roy Cooper Theatre Co. of San Francisco.<br />

The sale took place January 16 . . . Damages<br />

as high as $20,000 were estimated at Alameda's<br />

old Strand Theatre on Park street<br />

the scene of a fom--hour blaze. The cause<br />

of the fire, which took 27 men some four<br />

hours to extinguish, was attributed to an<br />

electrical failure.<br />

The Golden Gate Theatre benefited by a<br />

promotional wave for "Battle Hymn.' The<br />

mayor proclaimed opening week of the film<br />

as An' Force Week for the city and county<br />

a parade along Market street was scheduled<br />

for opening night; one day will see the<br />

swearmg in of new Air Force recruits at the<br />

City Hall: a gala junket was sent to the Navy<br />

air force station in Colorado Springs for local<br />

newspaper critics and city officials to<br />

preview the film, and an informative display<br />

was arranged by the Air Force in the lobby<br />

of the theatre.<br />

Jim Barry, Western Theatrical Equipment,<br />

has posted the high game .score to date in<br />

the Variety Club Bowling League, with Char-<br />

He Owens of National Screen Service posting<br />

the high series. Attendance this year In<br />

the league has been fine . . . Mln Levy,<br />

Tower Pictures, fell down the back steps of<br />

her home and ended up in the French Hospital<br />

. . . Eddie Jacobs, for 25 years in the<br />

Golden Gate Theatre building as elevator<br />

operator, is in the St. Francis Hospital. He<br />

would enjoy hearing from his many friends.<br />

Dolores Barusch, Earusch Advertising<br />

Agency, promoted for her client, the President<br />

Theatre, a four-column spread in one<br />

of the local dailies . . . Charlie Feldman, general<br />

sales manager for U-I, conferred here<br />

with Barney Rose . Glick, Republic<br />

studios, was in town to attend his son's<br />

wedding. Hy and local Manager George<br />

Mitchell got together . Shmitkin, Warner<br />

Bros., returned from a branch managers<br />

meeting in Seattle . . . Visitors on the Row<br />

included Joseph Cotten and Gloria Swanson<br />

from Hollywood; Barney Gurnette, Salinas,<br />

where he operates the Crystal Theatre;<br />

Howard Hill, Hill Drive-In at Riverdale, and<br />

BUI Wagner, Antioch.<br />

The Orosi Theatre in Orosi has been closed<br />

by John Terrill . . . The Cove Theatre, Orange<br />

Cove, has been taken over by M. E.<br />

Beaner from John Terrill . . . The Graybill<br />

Theatre at San Miguel closed January 6.<br />

JARO Officials<br />

Survey<br />

Filmrow Office Sites<br />

LOS ANGELES — Establishment of west<br />

coast headquarters for the J. Arthur Rank<br />

Organization, a long-contemplated move, approached<br />

culmination with the arrival here<br />

of Kenneth Hargreaves, general sales manager,<br />

and Irving Sochin, domestic sales manager,<br />

who have been surveying available sites<br />

on local Filmrow that can be rented to<br />

house the new office. Its function will be to<br />

supplement the activities of the New York<br />

office of the British production and distribution<br />

firm with direct attention to the territory<br />

west of the Rockies.<br />

Rank product has been distributed<br />

throughout this territory by United Artists,<br />

U-I and Republic. While no declaration has<br />

been forthcoming regarding future plans, it<br />

is generally thought that this releasing setup<br />

will continue to obtain, for the time being<br />

at least, and that the new office will<br />

function principally in a promotional and<br />

sales supervisory capacity.<br />


^heatre row here gave a testimonial dinner<br />

for Dick Lange, former RKO branch<br />

manager who had completed 27 continuous<br />

years in the show business when the exchange<br />

closed February 1. The dinner, held at the<br />

Western Club Friday evening (15), was attended<br />

by Filmrow business associates, exhibitors<br />

and members of the press, radio and<br />

TV. Committee members included Jack Partin,<br />

Roy Brown, Dick Colbert, C. F. Powers,<br />

Mark McDougald, Jack Lovett, Dale Wilkins<br />

with Archie Holt as chairman.<br />

Johnny Cummings, RKO salesman, moved<br />

to San Francisco to join Favorite Films.<br />

Richard Landau Scripts 'Dope'<br />

Bel-Air Productions has signed Richard<br />

Landau to work on the screenplay of "Dope<br />

Ship," a United Artists' release.<br />

Concessionaires to Meet<br />

In Las Vegas Feb. 28<br />

LAS VEGAS—"How to Increase Your<br />

Profits in '57" will be the theme of the twoday<br />

second annual western regional conference<br />

sponsored by the National Ass'n of<br />

Concessionaires (formerly Popcorn & Concessions<br />

Ass'n 1, Feb. 27-Mar. 1, at the Sands<br />

Hotel here, according to NAC Second Vice-<br />

President and conference chairman Harold<br />

F. Chesler. Theatre Candy Distributing Co.,<br />

Salt Lake City.<br />

Featured speakers will be NAC boai'd chairman<br />

Bert Nathan, Theatre Popcorn Vending<br />

Corp., Brooklyn, N. Y., whose subject<br />

will be "What to Look for in a Good Concession<br />

Operation in a Drive-In," and NAC<br />

President Lee Koken, RKO Theatres, New<br />

York City, who will discuss "Concession<br />

Stand Management Techniques for Conventional<br />

Theatres." Also on the program will<br />

be William E. Smith, the Popcorn Institute,<br />

Chicago, and NAC Executive Vice-Pi'esident<br />

Thomas J. Sullivan, describing "Effective<br />

Popcorn Merchandising With Promotional<br />

Aids."<br />

One day will be devoted to seminars where<br />

particular topics relating to popcorn promotion<br />

and concession operation will be<br />

discussed in detail. There will be an equipment<br />

clinic, where manufacturers of concession<br />

equipment will explain and demonstrate<br />

it.<br />

The Coca-Cola Co. will sponsor the conference<br />

luncheon February 28 and the Pepsi-<br />

Cola Co. will play host to a cocktail party<br />

March 1. All members of the theatre and<br />

concession industries are invited to attend.<br />

Advance registrations are being accepted by<br />

Chesler at his office. Theatre Candy Distributing<br />

Co., P.O. Box 2023, Salt Lake City,<br />

Utah.<br />

Bill Sackheim Promoted<br />

To Screen Gems Director<br />

HOLLYWOOD—Producer William Sackheim<br />

has been promoted to executive head of<br />

a new Screen Gems department in which he<br />

will be du'ector of program development, concentrating<br />

on creation, guidance and development<br />

of new programs which Columbia's<br />

television subsidiary decides to produce.<br />

Milton Pickman, vice-president of Briskin<br />

Productions, who is in charge of programming,<br />

will continue to function as packager<br />

of the independent deals. Sackheim will work<br />

directly with Irving Briskin.<br />

Charles R. Daggett Dies<br />

HOLLYWOOD—Funeral rites<br />

were held at<br />

the FLi-st Unitarian Church for Charles R.<br />

"Chuck" Daggett, Columbia publicist who died<br />

Sunday (3) at the Cedars of Lebanon Hospital<br />

of nephritis. Prior to his Columbia<br />

affiliation, Daggett had been head of publicity<br />

for UPA and for John Sutherland Productions.<br />

Surviving are his wife, mother, two<br />

brothers and a daughter.<br />

Frederick Loewe Added<br />

HOLLYWOOD—Frederick Loewe has been<br />

pacted by Producer Arthur Freed to write the<br />

score with Alan Jay Lerner for MGM's "Gigi,"<br />

their first collaboration since making Broadway<br />

history with "My Fair Lady," for which<br />

Lerner wrote the book and lyrics and Loewe<br />

the score..<br />

t^<br />

W-8 BOXOFFICE :: February 16, 1957

WB)<br />

—<br />

Grosses Hold Firm<br />

On Chicago's Loop<br />

CHICAGO—With business up or continuing<br />

at previous satisfactory levels, hopes ran<br />

high for a solid spring. Five newcomers<br />

shared gross honors with holdovers, with<br />

special mention going to "Rock, Rock, Rock"<br />

at the Monroe and "Canyon River" at the<br />

Roosevelt. Big holdover was "Full of Life."<br />

which upped grosses in the second week at<br />

the Chicago Theatre.<br />

(Averoge Is 100)<br />

Cornegie— Anostosio (20th-Fox), 3rd wk 190<br />

Chicago— Full of Life Col), 2nd wk 240<br />

Esquire— Everything But the Truth (U-l), 2nd wk. 200<br />

Grond— Istanbul U-l), Thunder Over Arizona<br />

(Rep) 200<br />

Loop—The Brove One (RKO), 3rd wk 210<br />

McVickers—The Ten Commandments (Para),<br />

1 1th wk 345<br />

Monroe Rock, Rock, Rock (DCA); Dynomiters<br />

(Astor) 200<br />

Oriental—The Girl Con't Help It (20th-Fox),<br />

2nd wk 190<br />

Palace—Seven Wonders of the World (Cineroma),<br />

9fh wk 350<br />

Roosevelt— Rock, Pretty Baby lU-l); Canyon<br />

River ( AA) 200<br />

State Lake—The Iron PeMicoat (MGM), 2nd wk. .215<br />

Surf—Simon and Laura (U-l), 2nd wk 185<br />

United Artists—The Wrong Man I 1 95<br />

Woods—The Teahouse of the August Moon<br />

(MGM), 12th wk 205<br />

World Playhouse— La Strodo (Trans-Lux), 7th wk. 200<br />

Ziegfeld—Only the French Can (UMPO), 7fh wk, .185<br />

'Barretts' Stirs Only<br />

Minor Kaycee Interest<br />

KANSAS CITY—The local public turned a<br />

cold shoulder to the new version of "The<br />

Barretts of Wimpole Street" playing at the<br />

Midland Theatre. "Friendly Persuasion"<br />

played to good patronage in its second week<br />

in the Uptown and goes into its third week<br />

there, playing first week in the other three<br />

Fox houses.<br />

Esquire, Fairway and Granada—Three Brove Men<br />

(20th-Fox), The Black Whip (20th-Fox) 110<br />

Kimo— Rififi (UMPO), 2nd wk 200<br />

Midland—The BorreMs of Wimpole Street (MGM) 75<br />

Missouri—This Is Cinerama (Cinerama) 35th wk. 325<br />

Paramount—The Big Land (WB), five days of<br />

2nd wk 95<br />

Rockhill—Tempest in the Flesh (Pacemaker) .... 1 25<br />

Roxy—Utah Blaine (Col) 75<br />

Uptown— Friendly Persuasion (AA), 2nd wk 1 40<br />

'Commandments' 2nd Week<br />

Firm in Indianapolis<br />

INDIANAPOLIS—A pleasant sunny afternoon,<br />

the first in a couple of months, had<br />

more people on the highways than in theatres<br />

and cut down on the week's boxoffice<br />

prospects. But "The Ten Commandments"<br />

continued to set a sensational pace in its<br />

second week at the Lyric, and "Baby Doll" did<br />

extra good business at the Esquire, where it<br />

also played its second week. "Top Secret<br />

Affair" at the Indiana, was leader among the<br />

new attractions. "The Barretts of Wimpole<br />

Street" at Loew's was disappointing.<br />

Circle—Seventh Covolry (Col); Odongo (Col). 90<br />

Esquire—Baby Doll (WB), 2nd wk 150<br />

Indiana—Top Secret Affair (WB); A Woman's<br />

Devotion ( Rep) 1 00<br />

Loews— Barretts of Wimpole Street (MGM); Great<br />

American Pastime (MGM) 85<br />

Lyric—The Ten Commandments (Par), 2nd wk.,.250<br />


KANSAS CITY—Bowling standings after<br />

Friday (8i games were:<br />

MEN<br />

Team Won Lost<br />

Alley Rots 54 30<br />

K. C. T's 52 32<br />

Monley P'c'n 50 34<br />

Steeplechase 42 42<br />

Dixie Picts .371/2 46' •<br />

Shreve's ... .36 '/j<br />

Mode O'Day. 34<br />

47Vj<br />

SO<br />

Hi Lo 5 30 54<br />

WOMEN<br />

Team Won Lost<br />

Monley Pprs 43'/! 19'/j<br />

2<br />

Finton Jones 39 24<br />

Monley Inc. 36'<br />

Borg & Kim<br />

33 30<br />

Klortmon's 28 35<br />

New SO D-l 27 36<br />

Dixie Ent. 24 39<br />

101 Service 20 43<br />

Free Lunch Available From Boolh<br />

At KMTA Convention on Tuesday<br />

KANSAS CITY—Many of the display booths<br />

will operate on a proof-of-the-pudding basis<br />

at the Kansas-Missouri Theatre Ass'n convention<br />

February 26, 27 at the Pickwick Hotel.<br />

As Woodie Latimer of L&L Popcorn and<br />

Chris Bean of Hollywood Servemaster said:<br />

"You can have a free lunch of nutritious<br />

food with us Tuesday." The L&L booth will<br />

serve such free items as E-Z Way coffee.<br />

James River barbecued beef in sandwichas<br />

and hot dogs from the Roto-Grille. Regal<br />

Poppers, operated by Gus and George Kopulos,<br />

will serve Sweden ice cream, Sno-Crop<br />

fish steaks and an orange drink.<br />

Mickelberry's food products will serve chilifranks,<br />

regular franks and cooked<br />

-'N<br />

-*•<br />

Big Boost to United List<br />

In RKO Merger With U-I<br />

KANSAS CITY—Bob Herrell of the United<br />

Film Exchange will distribute about 75 features<br />

and 50 short<br />

subjects not included<br />

aS^<br />

Bob Herrell<br />

in the RKO-Universal<br />

recent integration.<br />

Some of these are newfilms<br />

which have never<br />

been released, such as<br />

"Finger of Guilt" and<br />

"Cartouche," in which<br />

Richard Basehart<br />

stars. Others are older<br />

films, including four<br />

of the Tarzans. The<br />

short subjects do not<br />

include the Disney-<br />

RKO shorts, as these are being handled by<br />

Buena Vista. The United list runs from one<br />

to three reels.<br />

Herrell said United was also being considered<br />

for handling some of the future RKO<br />

productions. "Naturally, I am pleased to have<br />

such a fine array of pictures for distribution<br />

in this area," Herrell added.<br />

Central Shipping will service the product<br />

as it does other pictures distributed through<br />

United.<br />

Citizens Co., Brazil, Ind.<br />

Sells a Theatre for Store<br />

BRAZIL, IND.—Stanley A. B. Cooper, president<br />

of the Citizens Theatre Co., has announced<br />

the sale of the Lark Theatre building<br />

at 8-10 East National Ave. to A. J. Chassel<br />

of Brazil. Chassel, who left for a Florida<br />

vacation following the purchase, indicated he<br />

plans extensive remodeling of the building<br />

for use as a retail store.<br />

The Lark has been closed since February<br />

1954 with the exception of several months'<br />

part-time operation last spring. The Lark was<br />

constructed in 1922 by the Citizens company.<br />

Cooper said there were not a sufficient<br />

number of outstanding films to operate a<br />

second theatre in Brazil.<br />

"In major cities with large populations to<br />

draw from, big hit attractions can be held<br />

over for several weeks' playing time, thus requiring<br />

a fewer number of pictures to operate<br />

each theatre." Cooper stated. "We have<br />

found that the moviegoing public of our community<br />

prefers a top selection of pictures with<br />

hamburgers,<br />

as well as display many othei of h.<br />

company's large variety of meat pioduc^;.<br />

Manley, Inc., will serve popcorn as well as<br />

Coca-Cola, the latter to display its Ice-O-Bar<br />

soft drink machine. Bottled Coca-Cola will<br />

also be available in the company's own booth.<br />

Also to be served are Dr Pepper and Pepsi-<br />

Cola. Howard Strum will display his machine<br />

for milk shakes and the Nestle company will<br />

serve hot cocoa and chocolate bars.<br />

By the lime exhibitors have eaten their<br />

way around the booths Tuesday they should<br />

have a better idea of how to handle their<br />

own conce.ssion bars and please the theatregoing<br />

public.<br />

Don Burnette is the president.<br />

several changes of program each week. Before<br />

the advent of TV, Hollywood studios<br />

tinned out more than 500 pictures each year.<br />

At present there are le.ss than half that many<br />

pictures being produced with emphasis on<br />

quality rather than quantity. It is our present<br />

policy to purchase the finest product available<br />

for Brazil and concentrate this cream of<br />

the crop in one theatre, the Cooper."<br />

TOA Officials to Address<br />

loint MITO-UTOI Meet<br />

SPRINGFIELD, ILL.—A joint meeting of<br />

the Missouri-Illinois Theatre Owners and the<br />

United Theatre Owners of Illinois, both affiliates<br />

of TOA, will be held at the Leland<br />

Hotel here March 6, according to George<br />

Kerasotes, secretary and general manager.<br />

Kerasotes Theatres of Springfield, who also<br />

is board chaiman of UTOI and chairman of<br />

the executive committee of the TOA.<br />

The gathering will kick off with a luncheon<br />

session to be keynoted by S. H. Fabian,<br />

treasurer of TOA. It is probable that L. J.<br />

Bill" Williams, president of MITO, and<br />

Ralph Lawler, president of UTOI, also will<br />

speak at this luncheon session, which will be<br />

a dutch treat affaii-.<br />

The joint meeting is scheduled to take the<br />

fullest advantage of a three-day gathering<br />

of TOA officers and board members in Chicago<br />

on March 3-5. It will be possible for the<br />

rank and file member.s of UTOI and MITO<br />

to have fii'st-hand reports on what took<br />

place at the Chicago sessions and benefit<br />

from talks by the top men of the national<br />

organization. Those w'ho indicated an intention<br />

of attending the Springfield meeting in<br />

addition to Fabian, are the following executives<br />

and committeemen of the Theatre Owners<br />

of America: Ernest G. Stellings. TOA<br />

president, and head of Stewart & Everett<br />

Theatres of Charlotte, N. C; Herman M.<br />

Levy of New York and New Haven, general<br />

counsel; Albert Pickus. Stratford, Conn., a<br />

vice-president, and Walter Reade jr., a member<br />

of the finance committee. There is also<br />

a possibility that John W. Keller II, Columbia<br />

Amusement Co., Paducah, Ky., and a vicepresident<br />

of TOA, may attend. Tom Bloomer<br />

of Belleville and Paul Krueger of St. Louis,<br />

both members of TOAs executive committee,<br />

have tentative plans for being here on March<br />

Eileen Heckart plays the role of an alcoholic<br />

in Paramount's "Hot Spell."<br />

BOXOFFICE February 16. 1957 C-1

,<br />

St.<br />

. . Paramount<br />

. . Ralph<br />

ST.<br />

LOUIS<br />

IJerman Gorelick and George Phillips,<br />

owners<br />

of Realart Pictures of St. Louis,<br />

were back from a quick trip to New York<br />

City for business conferences . . . Don Toliver,<br />

owner of Toliver's 460 Drive-In at Carmi, 111.,<br />

was due back from Florida. The Toliver<br />

family has been residing in Florida and he<br />

may take a page from the book of Loren<br />

Cluster of Salem, 111., by flying back and<br />

forth during the drive-in season. Just a<br />

couple of hours each way . . . Eddie Clark,<br />

Metropolis, 111., is vacationing Deep in the<br />

Heart of Texas .<br />

Snyder, manager.<br />

Rendezvous Drive-In, Flora, 111., has been<br />

vacationing in California and Texas.<br />

Hall Walsh, district manager, Warner Bros.,<br />

Bona, St. Louis manager, called<br />

booker, Frisina Amusement<br />

and<br />

on<br />

Lester<br />

Jimmy FrLsina,<br />

Co., at Springfield . . . Loren Cluster,<br />

Cluster circuit, will fly from Miami to Salem,<br />

III., to make arrangements for the reopening<br />

of the Cluster Drive-In early in April . . .<br />

William C. Earle, manager. National Theatre<br />

Supply, has returned home from the Missouri<br />

Baptist Hospital. He is recovering from an<br />

attack of pneumonia earlier in the year.<br />

The O'Learys—Emmett, with Harry Kahan<br />

Film Delivery Service, and Ruth, on leave of<br />

absence from her duties with Republic Pictures—are<br />

the parents of a new son, Patrick<br />

O'Leary Pictures in association<br />

with Arthur Enterprises hosted a press<br />

.<br />

preview of 'The Ten Commandments" at the<br />

Missouri Theatre Monday night (11). Civic,<br />

educational and religious leaders also were<br />

among the invited guests . . . The Missouri<br />

House has defeated a proposed constitutional<br />

amendment to permit a Missouri governor<br />

to serve two consecutive terms. This action<br />

puts Lt. Governor Ed V. Long of Clarks-<br />

\<br />


Distributors . . .<br />

SUPPLY<br />

CO.<br />





1538 Tower Grove Ave., St. Louii 10, Mo.<br />

Phone MOhowk 4-9579<br />


Louis Theatre Supply Company<br />

Mrs. Arch Hosier<br />

3310 Olive Street, St. Louis 3, Mo.<br />

Telephone JEfferson 3-7974<br />

RCA Theatre Supply Dealer<br />



Select Drink Inc.<br />

4210 W. Florissant Ave.<br />

St. Louis IS,



and one of the most heart-warming<br />

pictures to come out of<br />

Hollywood in some time . . •<br />

" Tull of Life' is neither sexy nor a dirty motion picture.<br />

It dwells on a delicate and realistic subject yet it does<br />

it in a way that is completely wholesome and a person<br />

leaves the theater feeling good instead of feeling that he<br />

has just finished a jaunt through a fetid sewer.<br />

"We haven't a doubt in the world that the people who<br />

see the film Tull of Life' will enjoy every minute of it<br />

and will<br />

emerge from the theater knowing they have<br />

seen one of the finest<br />

and one of the most heart-warming<br />

pictures to come out of Hollywood in some time."<br />




ScfMfl Play by JOHN fMiJt • e«M

. . . The<br />

. . During<br />


Joseph Fuelner of H&E Balaban found his<br />

desk piled high upon returning from a vacation<br />

. . . N. J. Sonday, Kansas City representative<br />

for Filmack Ti-ailer Co., spent a<br />

week in the home base studios.<br />

Gloom felt at RKO when the office closed<br />

February 8 was alleviated by the numerous<br />

job offers made to members of the local exchange<br />

by several companies within the industry<br />

and organizations unrelated to the<br />

theatre. Florence Lipschitz, RKO receptionist<br />

and switchboard operator for 20 years,<br />

said that two weeks prior to closing she was<br />

busy recording positions to be considered by<br />

members of the staff. Florence decided to<br />

accept a position with the American College<br />

of Chest Physicians. Ralph Banghart, midwest<br />

field representative and exploiteer.<br />

joined the publicity staff at United Artists.<br />

Melba McCauley went with the Teitel Film<br />

Corp., and Charlotte Tornau is now associated<br />

with Buena Vista. Wally Dorff plans to take<br />

a trip to Hawaii before settling on plans for<br />

the future. Martha Stengle will spend a<br />

couple of weeks in Las Vegas, and Juanita<br />

Andrews will vacation in Florida before making<br />

a job decision.<br />

Hand in hand with good business, visiting<br />

stars added a spark to the films showing in<br />

Loop theatres. One of the most popular<br />

visitors was Rock Hudson, who appeared in<br />

two of the highest grossers in recent weeks,<br />

"Giant" and "Written on the Wind." While<br />

here, Hudson crowned Sandra Lee as Miss<br />

Illinois Air Power of 1957. He then went to<br />

Marietta, Ohio, College to receive an honorary<br />

degree for his portrayal of Col. Dean<br />

Hess in "Battle Hymn." (Hess once taught at<br />

the college.) "Battle Hymn" opens at the<br />

Chicago Theatre February 21. Barbara Rush,<br />

on tour in behalf of "Oh, Men! Oh, Women!"<br />

did a sizable amount of plugging for this film,<br />

which opens at the Oriental February 22.<br />

Another visitor was Al Morgan, author of<br />

"The Great Man," which is doing big busii<br />


I<br />

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ness at the Esquire Theatre. Robert Ryan<br />

and Aldo Ray were to arrive here the<br />

18th to publicize "Men in War," which was<br />

previewed at the Glenview naval air station.<br />

Just paying friendly calls were Yul Brynner<br />

and Mr. and Mrs. Gary Cooper.<br />

Twelve of the country's outstanding rhythm<br />

and blues and rock and roll entertainers will<br />

headline the first stage show of the year here<br />

at the Regal Theatre, operated by B&K. The<br />

show opens February 22 for one week, with<br />

such record stars as Joe Turner, Ai-thur Pi-ysock,<br />

Screamin' Jay Hawki:is and Tab Smith<br />

and his orchestra. The Regal stage show will<br />

be presented on continuous daily and evening<br />

performances in conjunction with "Drango."<br />

Just as outdoor theatres are making preparations<br />

to reopen for the 1957 season, Filmack<br />

Trailer Co. President Irving Mack announced<br />

that a new 1957 promotion catalog soon will<br />

be mailed to all drive-in theatres in the<br />

country. Mack said the catalog is a 16-page<br />

booklet covering the field of drive-in merchandising<br />

and exploitation from opening to<br />

closing "and everything in between." He<br />

added that included in the ticket-selling<br />

ideas designed to stimulate drive-in business<br />

are season-opening welcome trailers, holiday<br />

fireworks displays, institutional buildups,<br />

giveaways, refreshment promotions, anniversary<br />

suggestions, suggestions to young<br />

parents, and the potential money-making<br />

merchant's intermission clock trailer which<br />

has proved its helpfulness to drive-ins in the<br />

past. Also included are several exploitation<br />

stunts.<br />

First drive-in to announce reopening in<br />

the Chicagoland area was the Sunset. It resumed<br />

1957 operations on February 15 with a<br />

double bill of "Hollywood or Bust" and<br />

"Drango." Others are adding new innovations<br />

and polishing up, but will hold back<br />

until it is quite safe to assume there will be<br />

no more snowfall . January, the<br />

censor board reviewed 80 films, of which 19<br />

were foreign pictures. One was rejected.<br />

There were none placed in the "adults only"<br />

category, but 13 cuts were ordered.<br />

Charles Bourdelais jr. of the Coca-Cola Co.<br />

visited the Filmack Studios between planes<br />

McVickers Theatre, continuing to do<br />

a "landslide" business with "The Ten Commandments,"<br />

scheduled 9:30 a.m., 2:30 and<br />

8 p.m. showings for Lincoln's Birthday. The<br />

same program will be carried out for Washington's<br />

Birthday.<br />

The Ziegfeld Theatre will stage the midwest<br />

premiere of "The Miracle of Marcelino"<br />

for the benefit of St. Joseph's Home for the<br />

Friendless. Tom Dowd of the management<br />

set up arrangements for the affair . . . When<br />

Eddie Cantor passed through the city on his<br />

way to Miami Beach and the February 16<br />

birthday tribute to him, he attended an<br />

Israel bond luncheon party in his honor.<br />

Opera House February 26 and March 5. Six<br />

nationally known sales executives will be<br />

featured each night in this series, launched<br />

by Walter Wanger, Arthur H. Motley, president<br />

of Parade Publications, and Jamison<br />

Handy of Jam Handy Studios.<br />

Kansas City MPA Chief<br />

Names Committees<br />

KANSAS CITY—Ed Hartman, president of<br />

the Motion Picture Ass'n of Greater Kansas<br />

City, has announced his committee appointments<br />

for the year and called a meeting of<br />

committee men for March 4 in the clubroom<br />

of Columbia Pictures. The business session<br />

will be at 11 a.m., followed by a buffet luncheon<br />

served in the clubroom.<br />

Committee appointments include six major<br />

committees. They are:<br />

Entertainment: Harry Gaffney, chairman:<br />

Ab Sher, Ralph Adams, Howard Thomas.<br />

Public Relations: Joe Redmond, and Don<br />

Walker, Harold Lyon, Tom Baldwin.<br />

Charity and Welfare: Arthur Cole, and Russ<br />

Borg, Dick Orear.<br />

Membership: Dick Durwood. and Gene<br />

Snitz, Don Foster, Bud Truog.<br />

Legislation: Dick Brous. and Jesse Shlyen,<br />

George Baker.<br />

Promotion and Planning: Fred Souttar, and<br />

Joe Neger, Tom Bailey. Winston Brown, B. J.<br />

McKenna.<br />

'Delinquents' Premiere<br />

At Kansas City on 19th<br />

KANSAS CITY—A red-carpet<br />

premiere of<br />

Kansas City-made "The Delinquents" is<br />

scheduled for the Uptown Theatre Tuesday<br />

(19). Elmer Rhoden jr., who heads Imperial<br />

Productions, produced the picture, using 22<br />

locations in the greater Kansas City area and<br />

local talent, except for three imports from<br />

Hollywood; Tommy Laughlin, Peter Miller<br />

and Dick Bakalyan. Rosemary Howard, a<br />

local high school gu-1, played the feminine<br />

lead.<br />

Monday morning's Kansas City Star carried<br />

a feature story, with photograph, of<br />

young Rhoden in conference with 20 school<br />

editors of high school and college papers at<br />

the Catholic Community Service. The picture,<br />

which was banned in Memphis, is being<br />

released through United Artists.<br />

'Commandments' at KC<br />

KANSAS CITY—A Hollywood type of premiere<br />

was held at the Roxy Theatre of "The<br />

Ten Commandments" Thursday (14) night.<br />

The women of B'nai Jehudah sponsored the<br />

event to raise funds to furnish the congregation's<br />

quarters in a new building containing<br />

a religious hall, social hall and chapel.<br />

Seats were not reserved but the loge area<br />

tickets sold for $10 and others for $5. "The<br />

Ten Commandments" opened an indefinite<br />

engagement on Friday (15 1 at the theatre.<br />

It started showing at the Electric Theatre<br />

in Kansas City, Kas., on Thursday night.<br />

i<br />

630 Ninth *v«. NEW YORK, N.Y.<br />

1327 S. Wabash CHICAGO, ILL.<br />

Lester Stcpner, manager of the Evanston,<br />

said that new booth equipment just installed<br />

gives patrons better, brighter and sharper<br />

pictures. The theatre is also getting new<br />

seats. And, a further feature to lure patrons<br />

is the addition of free parking facilities. The<br />

Evanston now has space for 3,000 cars . . .<br />

The Sales Executives Club is sponsoring the<br />

closed circuit Tell-Sell productions at the<br />

Former Moose Secretary<br />

FORT WAYNE, IND.—Harold Bridge, recently<br />

appointed manager of the Paramount<br />

Theatre by Frank J. Benedict, vice-president<br />

of Quimby Theatres, was secretary for the<br />

Moose lodge here six years and then served<br />

more than a year as manager of the Little<br />

Cinema Theatre.<br />

C-4 BOXOFFICE February 16. 1957

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positioning of the film, therefore positive<br />

focus. The aperture plate was designed as an<br />

integral part of the film trap which serves to<br />

maintain the correct focus.<br />

PERFORMANCE PROOF: Note the following typical<br />

exhibitor comments:<br />

"Marked improvement on edge-toedge<br />

focusing. Excellent results,<br />

both color and black and white<br />

were tested with equally good results.<br />

Most noticeable on newsreels."<br />

King Theofre, Honolulu<br />

"The in and out<br />

of focus effect has<br />

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Miracle Mile Drive-in,<br />

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. . . Dick<br />


Tim Velde, general sales<br />

manager for United<br />

. . Capitol Flag Banner's business<br />

. . Charles<br />

Artists, is holding a sales conference here<br />

Tuesday (19) with Ralph Amacher, manager<br />

Stulz, Columbia salesman in the<br />

Salina territory, was in for a special sales<br />

meeting last Saturday and Monday<br />

Beverly Miller postcards from Mexico<br />

. . .<br />

how<br />

he and Mrs. Miller are enjoying<br />

&<br />

life below<br />

the border .<br />

barometer reports these high: "The Tea-<br />

house of the August Moon," "The Wrong<br />

Man," "Oh, Men! Oh, Women!" .<br />

Rees, manager of the Sherman Theatre and<br />

the Goodland (Kas.) Drive-In for Commonwealth,<br />

was re-elected treasurer of the Goodland<br />

Chamber of Commerce recently.<br />


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1804 Wyandotte<br />

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Kansas City 8, Mo.<br />



115 West 18th St.<br />

Baltimore 1-3070<br />

Kansas City 8, Mo.<br />


MR.<br />


NOW IS THE<br />





217 West 18th HA 1-7849 Kansas City, Mo.<br />

. . .<br />

Marvin Goldfarb, Buena Vista district manager,<br />

came in from Denver and accompanied<br />

Tommy Thompson. BV representative for St.<br />

Louis and Kansas City, to St. Louis<br />

Clyde Badger of Stebbins Theatre Equipment<br />

Co. reports business has been picking up the<br />

last few weeks .<br />

Charles H. Ridgway.<br />

mother of Mrs. George Baker, died at the<br />

age of 91 Friday (8i. She was the widow of<br />

a Kansas state senator and had made her<br />

home with her daughter for many years . . .<br />

Perry Loromor, formerly with Commonwealth<br />

at Belleville, is now assistant manager of the<br />

Blair Theatre at Smith Center . Lowe<br />

has again closed his Royal Theatre at Sterling.<br />

Lowe finds it hard to operate the theatre<br />

at a profit on an absentee-owner basis.<br />

He lives at Lebanon, Mo.<br />

Larry Klein, Universal office<br />

manager, reports<br />

John Wangberg, former RKO salesman,<br />

has joined the Universal sales<br />

staff, replacing G. S. "Pat" Pinnell. Pinnell<br />

covered the Wichita area and resigned to<br />

accept a position as district manager for a<br />

publishing company in Texas. Klein said<br />

Joe Horn is here assisting with the integration<br />

of RKO pictures with Universal. The<br />

billing and collecting for the Disney RKO<br />

shorts will be handled by the Kansas City<br />

branch of the National Film Service. Buena<br />

Vista will do the booking for them.<br />

R. L. McWhorter, district sales manager for<br />

Coca-Cola, is maldng a trip to New Orleans to<br />

Louis Patz, dis-<br />

attend a sales meeting . . .<br />

trict manager of National Screen Service,<br />

and Mi's. Patz have moved to the Locarno<br />

apartments on the Plaza . Popichele,<br />

former biller at RKO, is now with<br />

Dixie Enterprises, operated by Harry Gaffney<br />

Walker, publicist for Warner Bros.,<br />

has been in town for nearly three weeks now,<br />

an unusually long period in which he became<br />

re-acquainted with his family. He left this<br />

week for St. Louis to start promotion plans<br />

for "The Spirit of St. Louis."<br />

. . .<br />

Lewis Henderson has resigned as bookkeeper<br />

for 20th-Fox and accepted the job of<br />

manager of the Jayhawk Theatre in Kansas<br />

City, Kas. Gloria Foster has replaced him at<br />

20th-Fox . Evens, publicist, is on a<br />

trip with Robert Wagner, star of "The True<br />

Story of Jesse James" Mr. and Mrs.<br />

Clarence Schultz have returned from a trip<br />

to California ... A production crew for the<br />

Alexander Film Co. arrive in Kansas City<br />

the week of the 18th to shoot an on-the-spot<br />

production for a TWA test strip . . . Howard<br />

Strum reports his milk-shake machine has<br />

been sold to the Electric Theatre at St.<br />

Joseph, the State at Jefferson City, the<br />

Boulevard and the New 50 drive-ins.<br />

Frank Thomas, manager of Allied Artists,<br />

reports a Playdate Drive for the month of<br />

May. Also that Mark Richman, who played<br />

the young romantic lead in "Friendly Persuasion,"<br />

is appearing in the Victoria Theatre's<br />

stage presentation of "Hatful of Rain"<br />

exhibitors seen recently on Filmrow<br />

include Mr. and Mrs. C. R. James, Butler;<br />

Komp Jarrett, Nevada: Elmer Bills, Salisbury;<br />

Harley Fryer, Lamar; Glen Hall, Cassville;<br />

Ed Harris, Neosho; Glenn Jones, Gravois<br />

Mills; Mrs. John Brandt, Plattsburg; Doc<br />

Lowe, Lebanon. Kansas exhibitors included<br />

Mrs. William Bancroft, Ottawa; Tal Richardson,<br />

Coffeyville; Wendell Donohue, Topeka;<br />

Louis Stein, Parsons; Marty Landau, Horton;<br />

Mrs. J. Snyder, Oakley; R. L. Fite, El Dorado.<br />

Word on Filmrow is that Marty Landau of<br />

Horton, Kas., and associates have taken over<br />

the Frontier Drive-In at Atchison. Former<br />

owners were Charles Potter and Harold Lux.<br />

The drive-in has been open about six years<br />

Orear, executive vice-president of<br />

Commonwealth Theatres, is vacationing in<br />

Phoenix ... J. A. Camey plans to reopen the<br />

Community House Theatre in Humansville,<br />

Mo., in March . . . Bill Silver of Cameron, Mo.,<br />

had a big city mishap recently. His life-size<br />

standee of Elvis Presley was stolen from the<br />

lobby of his Silver Theatre and he ran an ad<br />

offering a $5 reward for its return. The theft<br />

also rated a front-page story in the local<br />

paper.<br />

Publicists on Committee<br />

For Sweepstakes Vote<br />

KANSAS CITY — Don Walker, Warner<br />

Bros, exploiteer, has been made chairman<br />

of COMPO's Academy Awards Sweepstakes<br />

for the field men in this area. Working with<br />

him aa'e Chick Evens of 20th-Fox, Bernie<br />

Evens of MGM and Jim Castle of Paramount.<br />

Tom Bailey, MGM manager, is distributor<br />

chairman and the exhibitor chairmen<br />

are M. B. Smith of Commonwealth<br />

Theatres and C. E. Cook, Maryville, Mo.,<br />

exhibitor.<br />

The Durwood, Mid-Central and Commonwealth<br />

circuits are participating as well as a<br />

number of independent theatres.<br />

Buys Out Drive-In Partner<br />

PITTSFIELD, ILL.—The Clark Drive-In<br />

Theatre located at Summer Hill on US 54 between<br />

here and Louisiana, Mo., has been<br />

taken over entu'ely by Russell Armentrout of<br />

Louisiana. Armentrout purchased the halfinterest<br />

previously held by Roger Moyer.<br />

The drive-in is scheduled to open for the<br />

1957 season in about six weeks. It has been<br />

closed since last October.<br />


PHONE 3-7225.<br />

TOPEKA<br />


827 Wayne Topeka. Kansas<br />


Dealers in BALLANTYNE<br />



L & L<br />


114 West 18th St. Kanscs City, Mo.<br />

Everything for the Stage<br />




1324 Grand Kansas City, Missouri<br />

C.6 BOXOFFICE :: February 16, 1957

. . Ted<br />

. . Russ<br />

. . Wolf<br />

. . Manny<br />


Chicago Tent Installs Officers<br />

Tim Cleary, who quit as Syndicate Theatres<br />

manager at Wabash to join the RKO<br />

sales staff here a week before termination of<br />

services notice was gjven RKO employes, is<br />

going to Detroit for 20th-Fox . . . Barbara<br />

Thompson, also formerly with RKO, has replaced<br />

Sizanne Wells as contract clerk at<br />

20th-Fox here .<br />

Brentlinger, former<br />

RKO manager, has an unar.nounced connection<br />

with another film company in the<br />

city . . . RKO booker Al Chew and office<br />

manager R. E. Stevens haven't landed yet.<br />

Brenner, who quit as Universal's Ken-<br />

Bill<br />

tucky salesman a few weeks ago to go into the<br />

insurance business, has retui-ned to Universal<br />

as city salesman . Marcus has gone<br />

to Florida for tw'o weeks, Trueman Rembusch<br />

for two months. Rembusch expects to make<br />

two or three quick trips back on business,<br />

however . Mendelssohn, Indianapolis,<br />

and Preston Stoner, Centerton. exhibitors,<br />

have returned from Florida vacations.<br />

. . . R. W. Bonebrake has<br />

. . . Pete<br />

Most drive-ins in the area are getting ready<br />

to reopen betw'een March 1 and 15. The<br />

Pendelton Pike Drive-In. only one here with<br />

in-car heaters, reports business has been good<br />

this winter. Dr. M. Sandorf's Twin and Joe<br />

Cantor's Lafayette Road have stuck it out<br />

on weekends only<br />

taken over the Warren at Williamsport,<br />

formerly operated by Abe Baker<br />

Fortune has booked the Aj'tur Toscanini film,<br />

"Hymns of the Nation," first run at the<br />

Cinema and is plugging for carriage trade<br />

with ads in the Indianapolis Symphony<br />

orchestra programs.<br />

The weather was hard on exploitation plans<br />

last week. Barbara Rush was grounded in<br />

the east and arrived by train at 5 a.m.<br />

Thursday for a packed schedule of personal<br />

appearances and interviews on behalf of<br />

"Oh, Men! Oh, Women!" Al Morgan, author<br />

of "The Great Man," was due Wednesday but<br />

had to cancel at the last minute.<br />

. .<br />

.<br />

International Variety representative Bob<br />

Bostwick was here from Memphis Tuesday<br />

. . . Buck Stoner, Paramount district manager,<br />

visited the exchange here Thursday<br />

and Friday The Variety Club held the<br />

first in<br />

.<br />

a series of card parties and buffets<br />

Saturday night. The parties will be switched<br />

between Saturday and Sunday nights until<br />

members make up their minds which they<br />

prefer, according to entertainment chairman<br />

Marc Wolf addressed a meeting<br />

of the Indiana Federation of Clubs on the<br />

film industry here Friday,<br />

To Reopen Goodman, Mo., Rio<br />

GOODMAN. MO.—Donald C. Nelson has<br />

announced plans for the early reopening of<br />

the Rio Theatre, a 300-seater.<br />

Irving Gertz will direct the music on Allied<br />

Artists' "Storm Out of the West."<br />

CHICAGO—Some 125 barkers attended the<br />

Variety Tent 26 installation of officers ceremony<br />

here recently. The new officers and<br />

crew are pictured above.<br />

Front row, left to right: Sam Levinsohn,<br />

property master; Nat Nathanson, first assistant<br />

chief barker; Jack Kirsch, retiring<br />

chief barker; Jack Rose, installing officer;<br />

Lou Reinheimer, new chief barker; Harry<br />

Balaban, dough guy; Joe Berenson, past chief<br />

barker; Lou Goldberg, dli'ector. Back row:<br />

Dave Wallerstein, director; William Margolis,<br />

second assistant chief barker; Sylvan Goldfinger,<br />

toastmaster; Ralph Smitha, director;<br />

Jack Brickhouse, prominent Chicago radio<br />

and television sportscaster, who acted as<br />

guest speaker; Charles Cooper and Robert<br />

Conn, directors.<br />

The 1957 committees of Tent 26 also have<br />

been named. They are;<br />

Budget and finance—Jack Rose, chairman;<br />

Manie Gottlieb, co-chairman.<br />

Membership—William Mai-golis, chairman;<br />

Jack Kirsch, co-chairman; Ben Lourie, Harris<br />

Dudelson, Israel Zatkin, Phil Miller, Joe<br />

Berenson.<br />

House—Lou Goldberg, chairman: Harry<br />

Better Films Group Hears<br />

Pres. Williams of MITO<br />

ST. LOUIS—L. J. Williams, MITO president,<br />

was the guest speaker at a meeting of<br />

the Better Films Council of Greater St. Louis,<br />

in the Scruggs Auditorium, Friday morning<br />

(15). He touched on the need for such organizations<br />

as the Better Film Council, which was<br />

the first such group in the world, for the overall<br />

good of the film industry, especially the<br />

exhibition business.<br />

Doug Amos Back on Duty<br />

HARTFORD—Doug Amos, general manager<br />

of Lockwood & Gordon Theatres, back<br />

from a vacation trip to Havana, Mexico City<br />

and Acapulco, visited regional L&G installations<br />

February 4, accompanied by District<br />

Manager William Dougherty.<br />

Odon, Ind., Ritz to Other Use<br />

ODON, IND.—The old Ritz Theatre on east<br />

Main street is being remodeled for use as a<br />

commercial business, said Bill McGovern, one<br />

of the owners of the building.<br />

Waldei-s, co-chairman; Leon Lee, Al Raymer.<br />

Entertainment and program — Co-chairmen,<br />

Dick Sachsel, Paul Marr, Sylvan Goldfinger,<br />

Marcus Glaser.<br />

Decorations — Joe Berenson, chairman:<br />

Harry Blumenthal, co-chairman.<br />

Welfare—Lou Abramson and Sam Gertz,<br />

co-chairmen.<br />

Reception — Charles Cccper, chairman;<br />

Dudley Gazzolo, John Semadalas.<br />

Banquet—Nat Nathanson, chairman; Al<br />

Simon, co-chairman, Irving Davis.<br />

Publicity—Ben Katz, chairman; William<br />

Margolis, Herb Ellisburg.<br />

Bulletin—Dan Goldberg, chairman.<br />

Heart — Dave Wallerstein, Jack Kirsch,<br />

Johnny Jones, Mannie Smerling.<br />

Sports—Harry Balaban, chairman; Bob<br />

Conn.<br />

Law—Seymour Simon, chairman.<br />

LaRabida collections—Ralph Smitha, chairman;<br />

Irving Mack, co-chairman.<br />

Joe Swedie fund—Mannie Smerling, chairman.<br />

Ways and means—Johnny Jones, Dave Wallerstein,<br />

Jack Kirsch, Bill Margolis.<br />


24-HOUR r<br />

service:<br />



•'Everything for the Theatre"<br />

M. Frome As Police Lieutenant<br />

Playing the important role of Police Lieutenant<br />

Dempsey in United Artists' "The Fuzzy<br />

Pink Nightgown" will be Milton Frome.<br />

BOXOFFICE February 16, 1957 C-7


,<br />

I<br />

THoweA /ine Seet&t^UK Se^,.HO}N ABOUT YOUR THEATRE?<br />

To win public favor, your theatre needs:<br />

PATRON<br />


CHARM of COLOR<br />

HARMONY of<br />

DESIGN<br />

Improvement<br />

"^<br />

PAYS-<br />

DO It<br />

\ NOW!<br />

MODERN<br />


Theatre improvements are reported<br />

in detail in the monthly<br />

Modem Theatre section ol<br />

BOXOFFICE. The hows and<br />

whys are detailed and pictured<br />

to make them easy for you to<br />

use in your own theatre, for<br />

your own local needs.<br />

Be sure to read this big, wellplanned<br />

section, issued the<br />

first Saturday of each month.<br />

The information offered is invaluable<br />

for any progressive<br />

exhibitor.<br />

Improvements are cm investment that pays.<br />

Many a closed house lacks only the extra appeal<br />

of color, design and patron comfort.<br />

Thousands of passive ticket buyers can be<br />

changed into enthusiastic supporters by extra<br />

eye appeal, comfort appeal of an improved<br />

modem building.<br />

BOXOFFICE, from every angle, gives you<br />

information you need and inspires you with<br />

courage to do as others ore doing to make<br />

your business hum.<br />

Keep up with the times—ahead of the demands. The<br />

public is flocking back to pictures, disappointed with other<br />

forms of entertainment. Is your house clean and wholesome,<br />

attractive at ail times?<br />

Always out front<br />

with leadershipplans—<br />

methods<br />

C-8 BOXOFFICE February 16, 1957<br />


Memphis Subs Open<br />

But Strike Goes On<br />

MEMPHIS— All Memphis neighborhood<br />

theatres were back in operation this week,<br />

but the strike which closed five of them for<br />

about a week continues. Owners of all but<br />

five of the houses operated their own projection<br />

booth machines when the union<br />

walked out February 4. Those five theatres<br />

continued to remain closed for about a week.<br />

Pickets were put in front of the theatres<br />

by the union. Owners reported business about<br />

the same in most cases and a little off in<br />

some instances.<br />

The Memphis Neighborhood Theatre<br />

Owners Ass'n made a public statement at<br />

week's end. It read, in part:<br />


"The Memphis neighborhood motion picture<br />

machine operators receive by far the<br />

highest operators' salaries in comparable and<br />

larger southern cities," the statement read.<br />

"Their basic weekly salary is $112 for around<br />

four hours work each night plus matinee on<br />

Saturday and Sunday. Overtime usually I'uns<br />

this up to $120 or $130 and frequently much<br />

higher . . .<br />

"Memphis neighborhood theatres were<br />

willing to pay this considerably higher salary<br />

as long as they were able, but for the last<br />

four years they have been negotiating for relief.<br />

This year theatres requested a 25 per<br />

cent reduction which still would have left<br />

Memphis neighborhood salaries considerably<br />

higher than those in other southern cities.<br />

This relief was not only refused, but no<br />

compromise rate reduction was offered by the<br />

operators.<br />

"In a last effort to keep harmony, theatres<br />

offered to pay $2.52 per hour plus time<br />

reduction, which would give operators over<br />

$100 per week plus overtime.<br />

"Finally, the operators were told on Jan.<br />

21, 1957. that the theatres could no longer<br />

afford to pay the old salary and that they<br />

would pay it only through Feb. 3, 1957. Theatres<br />

offered to pay $2.52 per hour plus time<br />

and one half for overtime (10 per cent decreasei<br />

commencing Feb. 4, 1957. This would<br />

amount to over $100 per week minimum.<br />

"All this the operators obviously have rejected<br />

by refusing to work for this salary.<br />

Theatres stand ready and willing to negotiate.<br />

Until a settlement can be reached,<br />

some theatres will be operated by theirowners<br />

or key personnel. Some others will<br />

close temporarily.<br />


"The neighborhood theatres are actually<br />

sympathetic to the position of the operators<br />

because regardless of how high a person's<br />

income is it's hard to take even a small cut<br />

during rising costs. Also, these men have<br />

been friends and co-workers, and it's regrettable<br />

when friends can't compromise a serious<br />

problem.<br />

"The theatres feel that except for the pay<br />

issue the operators are friendly, too, and<br />

understand and are sympathetic to the theatres'<br />

problems. The theatres hope that the<br />

operators will be appreciative of the many<br />

years during which they received the highest<br />

neighborhood operators' salaries In the south<br />

and will reciprocate by accepting a little less<br />

at this time while the theatres are in trouble<br />

—at least until more big movies are available<br />

causing business to improve."<br />


southern key cities on behalf of saturation<br />

openings for U-I's "Gun for a Coward,"<br />

Fred MacMurray is seen here In<br />

Charlotte with Ernest O. Stellings, Theatre<br />

Owners of America president and<br />

head of Stellings-Gossett Theatres.<br />

William Bolen, 64, Dies;<br />

South Alabama Showman<br />

JACKSON, ALA.—William Locke Bolen,<br />

64, .south Alabama theatre circuit operator<br />

and one of the pioneers in the industry in<br />

this state, died in his office here.<br />

Bolen, who got his start in the theatre<br />

business in 1912, died on the eve of his 65th<br />

birthday. A director for Allied Theatre Association,<br />

Bolen was an active civic worker<br />

and in 1950 was chosen for the Civitan Club's<br />

first Man of the Year award.<br />

Bolen operated the Jackson, Grove Hill<br />

and Thomasville theatres. Survivors include<br />

four sisters and two brothers.<br />

Storm Blows Down Tower<br />

KEY WEST, FLA.—A sudden storm blew<br />

down the screen tower of the new Riviera<br />

Drive-In being readied on Stock Island just<br />

off Key West. The tower was under construction,<br />

so the contractors have taken<br />

means of making it stronger to withstand<br />

heavy winds.<br />

the best source of supply for the finest<br />

in approved<br />

equipment<br />

Memphis Mayor Plans<br />

To Name 2 Censors<br />

MEMPHIS— Instead of aboUshing the<br />

Memphis censor board, in line with a citizens<br />

committee recommendation about a<br />

year ago. Mayor Edmund Orgill now plans<br />

to increase its strength from three present<br />

members to the full five members allowed by<br />

law. The mayor made his intentions known<br />

this week.<br />

"While we haven't gone into the matter<br />

as thoroughly as we should," the mayor said,<br />

"I feel that all of the commissioners think<br />

there should be a board of censors. And,<br />

while I think the three ladies who have been<br />

carrying on have done a satisfactory job, it<br />

probably would be advisable to add two more<br />

members so they can share the work and it<br />

won't be so burdensome on just a few."<br />

Mrs. B. F. Edwards, acting chairman, and<br />

Mrs. Walter Gray and Mrs. St. Elmo Newton<br />

sr. make up the present board.<br />

The city code provides for a total of five<br />

members, but there have been two vacancies<br />

for months since the resignation of Avery<br />

Blakeney and the late Lloyd T. Binford.<br />

Attorney John Apperson, Dr. Donald<br />

Henning, Dr. Payton Rhodes, John A.<br />

Osoinach and Dr. M. W. Lathram jr. made<br />

up the citizens committee which recommended<br />

that the censor board be abandoned.<br />

Apperson. prominent lawyer, documented<br />

his report with what he said was legal proof<br />

that "previous restraint censorship" as<br />

practiced by the Memphis board is unconstitutional.<br />

His report said that if a test<br />

case is taken to the Supreme Coui't, the committee<br />

believed the board would be declared<br />

unconstitutional.<br />

Vacation at Clear^vater<br />

CLEARWATER, FLA.—Peter Perakos sr.<br />

and John Perakos, assistant general manager<br />

of Perakos Theatre A.ssociates of New Britain,<br />

Conn., are enjoying a midwinter vacation at<br />

Clearwater.<br />

.^MASCOP^<br />

k. ^RtOPHONIC SO<br />

^IDC SCREEH'<br />

everything<br />

for the<br />

theatre<br />

except film<br />

wil-kin tiieatre supply, inc.<br />

atlanta, ga. • charlotte, n. c.<br />

BOXOFFICE February 16, 1957 SE-1

=^^<br />

—<br />

Dance to Replace Dinner<br />

At Texas Airer Session<br />

DALLAS — Plans neared completion this<br />

week for the Texas Drive-In Theatre Ass'n<br />

convention at the Adolphus Hotel here<br />

also decided that the officers of the association<br />

would be presented at the dance. The<br />

dance is not planned as a formal affair, but<br />

February 25-27. The planning committee announced<br />

that instead of the banquet usually dress if they like.<br />

women are encouraged to attend in evening<br />

held on the final night of the convention, A fur stole will be awarded as a door prize<br />

this year a dance would be held on the roof to one of the women, and a Polaroid land<br />

of the Adolphus.<br />

camera will be the door prize for one of the<br />

With Eddie Josephs, association president, men, a gift from Southwestern Theatre<br />

presiding at a committee meeting here, E. L. Equipment Co.<br />

Pack, activities chairman, and his committee Additional activities also are promised at<br />

SE-2<br />




WITH<br />



Will<br />

Be Held At<br />


FEBRUARY 25-26-27<br />

Constructive Business Sessions<br />

intermingled<br />

with<br />

Good Fellowship and Fun<br />



TO:<br />

OR:<br />



P. O. BOX 1015. AUSTIN. TEXAS<br />

Entertainment Daily for the Ladies<br />

the convention for the women. A bridge room<br />

will be set up in the Adolphus and Mrs. Tim<br />

Ferguson will act as hostess. On Wednesday<br />

(27), Interstate Theatres will play host to<br />

the women at a matinee performance of<br />

•Around the World in 80 Days."<br />

Registration will begin Monday (25) at<br />

1 p.m., and a cocktail party, sponsored by<br />

MPA and others, will be held at 7:30 that<br />

evening.<br />

On Tuesday, social events will include a<br />

luncheon sponsored by Coca-Cola, a 2:30<br />

screening by 20th-Fox for the women and a<br />

7 p.m. cocktail party hosted by Pepsi-Cola.<br />


^ew Orleans Variety Tent 45 celebrated the<br />

hearts and lace season with a Valentine<br />

party and square dance Saturday evening (9).<br />

About 72 members and guests attended the<br />

light-hearted affair.<br />

In the past 15 months or so, some 125 theatres<br />

have been closed in the New Orleans<br />

film exchange territory. Closures have occurred<br />

in Alabama, Florida, Ai'kansas and<br />

Mississippi, as well as in Louisiana itself.<br />

In town booking recently were Eldon<br />

Llmmroth of Giddens & Rester Theatres,<br />

Mobile, and Richard Guidry of the Jet Drivein<br />

at Cutoff, La. . . . Eddie Kaffenberger of<br />

Paramount has been promoted to booker<br />

from the position of shipper which he had<br />

held for the past two years.<br />

WOMPI members met Tuesday (12) at the<br />

New Orleans Hotel for their monthly luncheon,<br />

which, on this occasion, was followed<br />

by a closed business meeting.<br />

Center at Winston-Salem<br />

Renovated and Reopened<br />

WINSTON-SALEM, N. C. — The Completely<br />

renovated Center Theatre has been<br />

reopened here by Family Cinemas. The house<br />

formerly was the Colonial.<br />

Improvements at the theatre include virtual<br />

reconstruction of the balcony, which will<br />

be reserved for Negro patrons: installation<br />

of new seating, carpeting, curtains and a<br />

widescreen; repainting and installation of a<br />

new front. Manager of the house is Charles<br />

Utley, who came here several months ago<br />

after Family Cinemas pui-chased the old<br />

Colonial.<br />

'Anastasia' Opening Hits<br />

240 Per Cent at Memphis<br />

MEMPHIS— "Anastasia" gave Malco more<br />

than twice average attendance during its<br />

first week and was held over.<br />

(Average Is 100)<br />

Malco Anastasia (20th-Fox) 240<br />

Palace The Greot Man (U-l) 80<br />

State The Girl Can't Help It (20th-Fox), 3rd wk. 100<br />

Strand Dance With Me, Henry (UA), The<br />

Brass Legend (UA) 85<br />

Warner Naked Paradise (AlP); The Flesh and<br />

the Spur (AlP) 115<br />

J. O. Biddle Leases House<br />

JASPER, FLA.—James O. Biddle. owner of<br />

the Jasper Fay Theatre, has leased the theatre<br />

in the new Valdosta Castle Park shopping<br />

center and will run it in conjunction<br />

with the Fay Theatre. The Valdosta is a<br />

brand new house and seats 1,000 with ample<br />

parking space in the shopping center.<br />

BOXOFFICE :: February 16, 1957


Fort Lauderdale Daily News<br />




and one of the most heart-warming<br />

pictures to come out of<br />

Hollywood in some time . . •<br />

" 'Full of Life' is neither sexy nor a dirty motion picture.<br />

It dwells on a delicate and realistic subject yet it does<br />

it in a way that is completely wholesome and a person<br />

leaves the theater feeling good instead of feeling that he<br />

has just finished a jaunt through a fetid sewer.<br />

"We haven't a doubt in the world that the people who<br />

see the film Tull of Life' will<br />

enjoy every minute of it<br />

and will<br />

emerge from the theater knowing they have<br />

seen one of the finest<br />

and one of the most heart-warming<br />

pictures to come out of Hollywood in<br />

some time."<br />




intfoducioi<br />



•cn*n Pl*y by JOHN FANTE B*Md on th« Novel by JOHN FANTE<br />


k V

. . . The<br />

. . Bob<br />

,<br />

. . Georgia<br />

. . Buying<br />

—<br />


niabama Theatre Owners Ass'n President<br />

R. M. Kennedy, who operates theatres<br />

in Montgomery, Selma and Jasper. Ala.,<br />

Eliabethton. Tenn.. and Greensboro. N. C,<br />

on a recent visit to the Row seemed encouraged<br />

over the improvement in business dur-<br />

Heres Your Chance<br />

to<br />

get in the<br />

BIG<br />

MONEY<br />

Be Sure<br />

to Play<br />

As a screen<br />

game, Hollywood takes<br />

lop honors. As a boxoffice attraction,<br />

it is without equal. It has<br />

been a favorite with theatregoers for<br />

15 years.<br />

Write today for complete details!<br />

Be sure to give seating or car<br />

capacity.<br />




3750 Oakton St.<br />

Skokie, Illinois<br />

ing the last several weeks . Theatres<br />

executive Roy M. Avey was vacationing<br />

on a Caribbean sea cruise. Avey and Dr.<br />

Floyd McRae flew to Miami where they were<br />

met by William K. Jenkins. Georgia Theatres<br />

chief executive. From Miami, the three<br />

flew to Nassau where they boarded Jenkins'<br />

80-foot oceangoing yacht, the Willie Kaye.<br />

Avey expects to be back in his office about<br />

the last week in February.<br />

.<br />

Mrs. Nell Middleton, secretary to publicist<br />

Judson Moses at MGM, has returned from<br />

a week spent at Georgetown, S. C. She visited<br />

her sister, Mrs. J. O. Guerry, who became the<br />

mother of a baby boy recently . . . Russell<br />

Holder of Rockwood Amusement. Nashville,<br />

made one of his rare visits to the Row. He<br />

was introducing his new field man. Bud<br />

Hughes, also of Nashville and<br />

booking for the Hiway 21 Drive-In at<br />

Savannah, is now being handled by owneroperator<br />

Gus Hayes.<br />

Actor John Howard arrived here Thursday<br />

(7) for a two-day visit. Howard has appeared<br />

in many motion pictures and now<br />

stars in Dr. Hudson's Secret Journal. NBC-<br />

TV program, seen here over WSB-TV. He<br />

was accompanied by his wife, Eva Ralf,<br />

formerly a prima ballerina of the Berlin State<br />

Opera . Hossee and Milton Brockett<br />

of Crescent Amusement Co., Nashville, were<br />

here on a three-day buying and booking<br />

Agnes Hurt. Republic inspector,<br />

trip . . .<br />

entered Georgia Baptist Hospital for surgery.<br />

WOMPI President Jackie Cowart has<br />

entered Piedmont Hospital for surgery. Mrs.<br />

Cowart, secretary to Martin executive, Johnnie<br />

Harrell, expects to be on leave approximately<br />

six weeks recuperating. At the<br />

WOMPI board meeting held Monday (4) at<br />

the Variety Club. Mi-s. Cowart appointed<br />

the following officers and committee chairmen:<br />

Marcelle Davis, recording secretary;<br />

Frances Hopkins, history-scrapbook chairman;<br />

ELrnestine Carter, finance chairman;<br />

Nell Middleton, publicity chaii'man; Sarah<br />

Vinson, social chairman and Helene Grovensteen,<br />

chaplain. The local WOMPI club<br />

entertained the members of the Salvation<br />

Army Girls Club at a valentine-bingo party<br />

at the Bankhead clubrooms on Thursday (14 1.<br />

Al Morgan, formerly with CBS and NBC-<br />

TV. and author of the book "The Great Man"<br />

which Jose Ferrer directed and starred in,<br />

wa.s here recently. He was taken on a tour<br />

of TV, radio and newspaper offices for interviews<br />

by Ben Hill, U-I's district press agent<br />

sister-in-law of Martin booker Lois<br />

Cone, Mrs. "Tot" Joy, was at Emory Hospital<br />

for treatment.<br />

Georgia exhibitors visiting the Row were<br />

C. A. Withrow, Odum; Herman Abrams,<br />

Richland and Lumpkin; Non-is Stephens,<br />

Grand and Screven Drive-In, Sylvania; Alton<br />

Odum, Ritz and Harlem, Thomaston; R. E.<br />

Andrews. Carver, Rome, and Nat Williams<br />

jr., Interstate Enterprises, Thomasville.<br />

Other visitors were Juanita Bellville and<br />

Juanita "Junior" Force, Lakemont Drive-<br />

In, Alcoa, Tenn.; Phil Bradley, 41 Drive-In,<br />

Chattanooga: Bob Word, Word Theatres,<br />

Scottsboro, Ala.; J. W. Riley, Tennessee Eastman<br />

Recreation Club, Kingsport, Tenn.;<br />

John Moffitt. Moffitt Theatres, Montgomery,<br />

Ala.; Phil Richardson, McLendon Theatres,<br />

Union Springs, Ala.: W. W. Hamond jr..<br />

operator of the Marshall Drive-In. Albertville.<br />

Bowline Drive-In. Decatur, and Wilson<br />

Drive-In, Florence, Ala.; Henry Webb,<br />

Marengo, Demopolis, Ala.<br />




. .<br />

. . . if you are a top iheatre<br />

manager<br />

• Must be tops<br />

• Must be aggressive<br />

• Must know how to get business<br />

• Must NOW be doing good<br />

Write Box 7388 c/o BOXOFFICE<br />

Send photo, recommendations. Tell us about<br />

your experience, age, church and organizations<br />

you belong to.<br />

Salary no object IF you can produce<br />

Come and Find<br />

In<br />

Opportunity<br />

Beautiful Florida<br />

m Booiii Officf<br />

Experience — Industry Integrity<br />

ALBERT E.<br />

160 Walton st. n.w<br />

tel. Jackson 5-8314<br />

p.o. box 1422<br />

atlanta,<br />

ga.<br />

ROOK<br />

vehv»<br />


ste'JJS.'-f^<br />

Quality and Service<br />

Serving theatres in the South for 36 years.<br />

13 cents per word<br />

Lowest Cost Anywhere<br />


220 Pharr Road, N. E. Atlanta<br />

q<br />

i<br />

JannacdC<br />

BOONTON, N. J.<br />

Large Core<br />

Greater Crater Area<br />

means<br />


Evenly Distributed<br />

in Florida—Joe Hornsfein, Inc., Miomi— Franklin 3-3502<br />

in Louisiana— Hodaes Theatre Supply Com pony. Inc., New Orteons<br />

Tulane 8356<br />

Johnson Theatre Service, New Orleans—Raymond 3562<br />

Notionol Theatre Supply, New Orleans—Tulane 4891<br />

in Tennessee—Tri-State Theotre Supply, Memphis—Jackson 5-8240<br />

SE-4 BOXOFFICE ;: February 16, 1957

For Sharp, Straightforward^<br />

Focus • • • # -v<br />

That's<br />

right -to<br />

keep your picture<br />

sharp, run your<br />

film through the<br />



I<br />

I<br />

I<br />

% CENTURY curved gates are patterned ofter the<br />

^ ^well known CENTURY film trap and gate. The<br />

new curved gate features solid, fixed film trap<br />

shoes. This sturdy precision design provides positive<br />

positioning of the film, therefore positive<br />

focus. The aperture plate was designed as an<br />

integral part of the film trap which serves to<br />

maintain the correct focus.<br />

PERFORMANCE PROOF: Nofe fhe following typical<br />

exhibitor comments:<br />

"Marlted improvement on edge-toedge<br />

focusing. Excellent results,<br />

both color and black and white<br />

were tested with equally good results.<br />

Most noticeable on newsreels."<br />

King Theatre, Honolulu<br />

"The in and out<br />

of focus effect has<br />

been all but eliminated,<br />

particularly<br />

on previously<br />

buckled film."<br />

Miracle Mile Drive-in,<br />

. . . and many more. ohio, U.S.A.<br />

See your CENTURY dealer for this new aid to better<br />

kJ^K^ - k motion picture projection.<br />

^T^^ I Century Projector C<br />

•> ^^ '<br />

NEV(/ YORK 19, N. Y.<br />

ORP.<br />


Alon Boyd Theatre Equipment Co. Joe Hornstein, Incorporated<br />

P Box 362 Shreveport, Louisiana<br />

Standard Theatre Supply Co.<br />

273 Flogler St.<br />

Miami,<br />

Florida<br />

Queen Feature Service,<br />

215 E. Washington St.<br />

Greensboro North Corolino<br />

219 South Church 1912V2 Morris Ave.<br />

St.<br />

Charlotte, North Carolina Birmingham 3 Alabama<br />

Inc.<br />

Capital City Supply Co.<br />

161 Walton Street, N. W.<br />

Atlanta, Georgia<br />

Tri-State Theatre Supply<br />

318 South Second St.<br />

Memphis 3, Tennessee<br />


February 16, 1957<br />


; 160<br />

;<br />

.<br />

. . Mrs.<br />


\XT F. Ruffin sr. and W. F. Ruffin jr., who<br />

operate a chain of theatres and driveins<br />

in Tennessee and Kentucky, were in<br />

Scott Lett, Howco<br />

Memphis on business . . .<br />

sales manager, Charlotte, was a visitor at<br />

the company's Memphis exchange . . . Charl-<br />

6ENn£MEN<br />

f/ie sotufion to<br />

our probfem<br />

.'<br />

If<br />

worn,<br />

torn theatre sects<br />

are cutting down your<br />

boxoffice take, you do have<br />

a problem. We can refreshen . . .<br />

refurbish . . . and repair those<br />

seats with no interruption of<br />

your show schedule.<br />

And you'll<br />

be pleasantly surprised at how<br />

little it costs. Inquire today.<br />


Fo.Tm Uiibber<br />

t S p r i n E<br />

Cushions, back<br />

:- and seat covers.<br />


Upholstery<br />

fabrics and<br />

general<br />

Write, Wire, or Phone<br />

ALpine 5-8459<br />

seating<br />

supplies.<br />

theatre seot<br />

» iMlHieilil^^:<br />

:My- Division ol MSSSEY SEATING Company<br />

;;|;:;gi :<br />

Hermitage Avenue<br />

, NwhyJIle,. -Tennessee<br />

. ;,<br />

:<br />





320 So. Second St. Memphis, Tenn.<br />

ton Heston. who plays Moses in "The Ten<br />

Commandments," was in Memphis briefly.<br />

The film was shown at a trade screening and<br />

will open February 21 at Strand Theatre.<br />

.<br />

.<br />

J. E. Thompson, owner, has closed the<br />

Pangburn Theatre, Pangburn, Ark., until<br />

spring . . Chickasaw Amusements Co., has<br />

closed the Milan Theatre at Milan, Tenn. . . .<br />

Exhibitors Services announced the West<br />

Point Drive-In, West Point, Miss., was closed<br />

for the season Jesse Plunk, former<br />

owner, has resumed ownership and operation<br />

of the Pike Theatre at Murfreesboro, Ark.<br />

. . . J. W. Morrison, owner, has<br />

.<br />

Artemis Gray, manager, has closed the<br />

Skylark Drive-In at Newport, Ark., for a<br />

few weeks<br />

gone into a weekend only operation of Lake<br />

County Drive-In, Wynnburg. Tenn., until<br />

spring . . C. R. Gray, owner, has closed the<br />

Prescott Drive-In, Prescott, Ark., until April<br />

The Ritz Theatre, Magnolia, Ark., has<br />

5 . . .<br />

closed ... A. A. Tipton, owner, has closed<br />

the New Theatre at Caraway, Ark. . . R. P.<br />

.<br />

Beith, owner, has closed the Ferguson Theatre<br />

at Ferguson, Ark., for repairs and will<br />

open March 1.<br />

Alvin Tipton, Tipton Theatres at Caraway,<br />

Monette and Manila: Lloyd Hutchins, Maxie,<br />

Trumann; E. E. Reeves, Palace, Oil Trough;<br />

Gene Thompson. Cave, Cave City, and Victor<br />

Webber, Kensett, were among visiting<br />

H. G. Walden. Bay.<br />

Arkansas exhibitors . . .<br />

Red Bay, Ala., was in town . . . From<br />

Mississippi came John Carter, Whitehaven<br />

Drive-In, Grenada, and 41 and Trace driveins<br />

at Amory: Jessie Moore, Ritz, Crenshaw;<br />

Frank Heard, Lee Drive-In, Tupelo; Mr. and<br />

Mrs. L. P. Folen, Palace, Tunca; B. F. Jackson,<br />

Delta. Ruleville; Vince Dana, Crescent,<br />

Belzoni, and Joe Davis, Ellis, Cleveland.<br />

Paul Harrington, Calvert Drive-In, Calvert<br />

City, Ky., and Lyle Richmond, Richmond,<br />

Senath, Mo., were in town . . . Tennessee's<br />

visiting exhibitors included A. B. Garrett,<br />

Starlite Drive-In, Union City; Norman<br />

Fair, Fair, Somerville; Louis Ma;sk, Luez,<br />

Bolivar, and Mrs. M. M. West, Center,<br />

Centerville . . . Fi-ed MacMurray and his<br />

wife June Haver were in Memphis for a<br />

couple of days. MacMurray appeared at the<br />

Strand Theatre where he signed autographs<br />

in the lobby matinee and night as his new<br />

picture, "Gun for a Coward," opened there.<br />

June quit the movies, Fred said, just because<br />

she wanted to and he was sure happy<br />

about it "because it's so nice to come home<br />

in the evenings and know she is going to<br />

be there." MacMurray had lunch with ten<br />

winners of a Strand Theatre-Press-Scimitar<br />

contest which required women to write letters<br />

on why they would like to dine with<br />

Fred MacMurray.<br />

'Commandments' to Bow<br />

LITTLE ROCK — "The Ten Commandments"<br />

opens at the Capitol here on February<br />

27 with a reserve-seat policy. The<br />

house, which is equipped for Todd-AO. was<br />

expected to have "Around the World in 80<br />

Days," in this month, but this has been<br />

postponed until April.<br />

Elvis Presley will sing ten original songs<br />

written especially for him in Paramount's<br />

"Loving You."<br />

To Change Drive-In Name<br />

ARCADIA. FLA.—John Jacksen jr., owner<br />

of the DeSoto Drive-In on the Brownsville<br />

road, has taken legal steps required by<br />

Florida's fictitious name law to have the<br />

name of the theatre changed to Arcadia<br />

Drive-In.<br />

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SE-6 BOXOFFICE February 16, 1957

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BOXOFFICE :: February 16, 1957 SE-7

. . Weeks<br />

. . Two<br />

. . Maurice<br />

. .<br />


IJarry Botwick, busy supervisor of Florida<br />

State Tlieatres operations in the booming<br />

south Florida gold coast area, came in<br />

for a day of hui-ried conferences with home<br />

Bob Daugherty, ailing<br />

office leaders . . .<br />

I.<br />

you can evenly distribute<br />

the wear of your seats over<br />

the entire house, by easily<br />

interchanging seats and backs<br />

...chances are—your seats are<br />

Xutemationaf!<br />

Write, wire or phone —<br />

Theater Seat Service Co.,<br />

160 Hermitage Avenue,<br />

Nashville, Tennessee<br />

Phone: Alpine 5-8459<br />

or<br />

^utenrntionafsEAT division of<br />


Union City, Indiana<br />

general manager of the Floyd Theatres circuit<br />

in central Florida, left his Haines City<br />

home for a complete physical checkup in a<br />

noted New Orleans clinic . . . Thomas P.<br />

Tidwell, 20th-Fox local manager, is now<br />

occupying a bright new office in the 20th-<br />

Fox building on Bay street.<br />

Jimmy Hobbs, Allied Ai'tists executive from<br />

Atlanta, came in to make arrangements for<br />

the opening of a Jacksonville exchange in<br />

the near future. Several former members<br />

of the RKO staff will form the nucleus of<br />

the Allied Artists local organization. They<br />

are George Andrews. Alice Yeargan. Mayce<br />

Beall and Jerry Wardlow. Bob Bowers was<br />

reported to be on his way here from Houston,<br />

Tex., to manage the exchange . . . Gene<br />

Hudgens, former RKO office manager, has<br />

joined Byron Adams' staff at United Artists<br />

in the same capacity . other RKOers<br />

have found employment in the local industry:<br />

Dorothy Edrington with 20th-Fox and La-<br />

Dene Mauldin with Warner Bros. . . Approaching<br />

.<br />

motherhood brought about Har-<br />

riett Gunter's resignation from the 20th-Fox<br />

staff.<br />

At the invitation of Col. John Crovo, president<br />

of the Motion Picture Council, Ed<br />

Chumley, Paramount manager, addressed the<br />

civic group on the subject of "The Ten<br />

Commandments" at a luncheon meeting in<br />

the Hotel Seminole .<br />

Shaaber,<br />

projection booth expert formerly with Wil-<br />

Kin Theatre Supply, has joined the Roy<br />

Smith staff to advise exhibitors regarding<br />

the proper utilization of carbons and equipment.<br />

Jack Fitzwater, Bay-Lan Theatres supervisor<br />

in Tampa, suffered from an acute attack<br />

of bursitis in his right elbow ... On<br />

Sunday, Feb. 10, 1907, or 50 years ago, the<br />

Savoy Theatre was opened at the city's<br />

main intersection of Main and Forsyth<br />

streets with a single admission price of five<br />

cents. A skyscraper now occupies the spot<br />

which still is in the heart of the theatrical<br />

district.<br />

.<br />

. . .<br />

.<br />

Florida business visitors from New York<br />

were Sidney Markley, Paramount executive,<br />

and George Walder, sales manager for Lorraine<br />

Carbons of unseasonably<br />

warm weather have continued without intsrruption<br />

and have forced operators of indoor<br />

theatres to use their air conditioning<br />

systems instead of their heating plants<br />

Tampa exhibitor Pete J. Sones was traveling<br />

over the state in a new Plymouth<br />

A teenage hotrod club supplied Herb Roller.<br />

Edgewood Theatre manager, with a sidewalk<br />

hotrod exhibit when he played the<br />

AIP combination of "Hot-Rod Girl" and<br />

"Girls in Prison."<br />


n<br />

MIAMI<br />

'pST managerial changes include the<br />

transfer<br />

of Jack Miller to the first run Gables<br />

from the Shores: James Puller, from the<br />

Regent to the Shores; David Payne, into the<br />

Colony from the Boulevard, with Tom Braun<br />

pinch-hitting at the Boulevard; Fred Hughes<br />

to the Regent from the Olympia, and John<br />

Calio, formerly with the Brandt circuit, to<br />

an assistant's post at the downtown Florida.<br />

Disney cameramen have completed a<br />

tour<br />

of Fort Lauderdale, the results of which will<br />

be screened on the Sunday TV show in September.<br />

Chief Cameraman Ray Jewell said<br />

the pictures are to be incorporated in a 90-<br />

minute travelog on Florida's Gold Coast,<br />

entitled "Winter Wonderland." The yacht<br />

center at Lauderdale was used, six sections<br />

of the Intra-Coastal waterway and New<br />

River, and parts of the downtown area. Three<br />

days of shooting were scheduled for Miami<br />

Beach before the crew returned to California.<br />

. . .<br />

Walter Kesce of Rainbow Pictures is on the<br />

lookout for a one-armed actor between 30<br />

and 40 years of age. Wants him for a documentary<br />

Manager Jack Winters of the<br />

Sunset Art Theatre reports on two well<br />

satisfied customers who attended every performance<br />

of "Madame Butterfly," just concluding<br />

a much-lauded run at both the Mayfair<br />

and Sunset. Customers were two crickets<br />

who chirped happily in time with the music.<br />

Though diligently sought, the musical pair<br />

could not be found or ejected. However, the<br />

following picture "War and Peace," left them<br />

speechless.<br />

When Fred MacMurray appeared at the<br />

Carib, Miami and Miracle theatres, patrons<br />

received a surprise dividend when Guy Rennie<br />

came on stage and introduced Mac-<br />

Mm-ray's wife, June Haver, the actress . . .<br />

"Seven Wonders of the World" will open<br />

soon at the Roosevelt, succeeding "This is<br />

Cinerama."<br />

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SE-8 BOXOFFICE February 16, 1957

k<br />

Final Dance Slated<br />

At Texas Conclave<br />

DALLAS — Plans neared completion this<br />

week for the Texas Drive-In Theatre Ass'n<br />

convention at the Adolphus Hotel here<br />

Februai-y 25-27. The planning committee announced<br />

that instead ol the banquet usually<br />

held on the final night of the convention,<br />

this year a dance would be held on the roof<br />

of the Adolphus.<br />

With Eddie Josephs, association president,<br />

presiding at a committee meeting here, E. L.<br />

Pack, activities chairman, and his committee<br />

also decided that the officers of the association<br />

would be presented at the dance. The<br />

dance is not planned as a formal affair, but<br />

women are encouraged to attend in evening<br />

dress if they like.<br />

A fur stole will be awarded as a door prize<br />

to one of the women, and a Polaroid land<br />

camera will be the door prize for one of the<br />

men, a gift from Southwestern Theatre<br />

Equipment Co.<br />

Additional activities also are promised at<br />

the convention for the women. A bridge room<br />

will be set up in the Adolphus and Mrs. Tim<br />

Ferguson will act as hostess. On Wednesday<br />

,(271, Interstate Theatres will play host to<br />

the women at a matinee performance of<br />

-Around the World in 80 Days."<br />

Registration will begin Monday (25) at<br />

1 p.m.. and a cocktail paily, sponsored by<br />

MPA and others, will be held at 7:30 that<br />

evening.<br />

On Tuesday, social events will include a<br />

luncheon sponsored by Coca-Cola, a 2:30<br />

screening by 20th-Fox for the women and a<br />

7 p.m. cocktail party hosted by Pepsi-Cola.<br />

East Texas Co. Session<br />

Hosted by Sam Turner<br />

NACOGDOCHES. TEX.—T. C, Collins of<br />

Los Angeles, field man for the Victor Cornelius<br />

Advertising Co.: William T. Strother of<br />

Dallas, National Theatre Supply; Robert<br />

Martin, sound and projection engineer for the<br />

circuit, and Harry O'Neal, refrigeration engineer,<br />

addressed the semiannual meeting of<br />

managers of East Texas Theatres here recently.<br />

The host was Sam E. Turner, East<br />

Texas Theatres and Jefferson Amusement<br />

Co., of Nacogdoches.<br />

Attending managers and city managers<br />

were Emil Coldewey of Yoakum, O. Z. Horton<br />

of Conroe. J. R. Preddy and John Labosky of<br />

Lufkin, Stockton Thompson af Nacogdoches,<br />

T. W. Horton of Henderson, W. L. Gelling of<br />

Marshall, W. G. Rike of Gladewater. Robert<br />

Lugenbuhl of Jacksonville, James Pryor of<br />

Rusk, Knox Lamb of Kilgore, and A. M. Avery,<br />

T. L. Dickey and B. E. Bazer, all of Longview.<br />

Jim O'Donnell Sells Share<br />

In A&O Co. to Roy Avey<br />

OKLAHOMA CITY—Jim O'Donnell has<br />

sold his interest in A&O Booking Service<br />

and Theatre Calendar Service to Roy Avey.<br />

A&O Booking Service has been renamed the<br />

Theatre Booking Service and will stay in the<br />

same location. Theatre Calendar Service will<br />

continue under its same name at its same location.<br />

O'Donnell has set up the Jim O'Donnell<br />

Booking & Theatre Service at 708 West<br />

Grand, phone REgent 6-0911. He is now<br />

booking for the theatre at Booker, Tex., and<br />

for<br />

the Time Theatre at Wetumka.<br />


:<br />

: February<br />

16, 1957<br />

Long Service a New/ Job Handicap<br />

\ last get-together of employes of KKO Pictures southwestern division office was<br />

at this farewell luncheon on February 1 in the private M&M Club in the Merchandise<br />

Mart in Dallas. All but two of the employes attended (somebody had to keep the store<br />

and thev kept the office open). Last day for salesmen was February 1; others left<br />

the 8th" when the office clo.sed. Sol M. Sachs, southwestern division manager, is<br />

standing at left in the photo.<br />

DALLAS—A local landmark among film<br />

exchanges tor more than a quarter of a<br />

century, RKO Pictures, clo.sed its southwestern<br />

division office Friday (8i. Only two<br />

employes. E. K. Dalton, head booker and office<br />

manager, and Adeline Franklin, cashier,<br />

will be retained temporarily on the RKO payroll<br />

to liquidate RKO's interests before U-I<br />

assumes bookings on a percentage basis.<br />

Sol M. Sachs. RKO district manager and a<br />

30-year RKO employe in the distribution end,<br />

has accepted a post as manager for Allied<br />

Artists, succeeding W. E. Finch who resigned.<br />

Rosa Browning came along with<br />

Sachs as secretary. Sachs' endeavors lately<br />

have been to secure employment for his 26<br />

employes, and he happily reported that more<br />

than one-half of them had been placed elsewhere.<br />

The last day for the exchange's five<br />

film salesmen was Friday (1), when 25 of<br />

the local office's personnel had a farewell<br />

luncheon together in the private M&M Club<br />

in the Merchandise Mart, which houses the<br />

RKO offices.<br />

Sachs said his staff enjoyed the last group<br />

get-together and that his "very loyal employes<br />

felt very optimistic about being placed<br />

elsewhere." Despite the placement of 15<br />

RKO workers in new jobs, there was an<br />

undercurrent of bitterness and heartbreak<br />

among the staffers over the "sellout." Many<br />

of the local exchange's employes had more<br />

than 25 years of service with the distribution<br />

outlet. Adeline Franklin, cashier, had 33<br />

years service: Miss Browning, 31 years, and<br />

Clara Sawyer, 29 years.<br />

Adding salt to the wounds, prospective employers<br />

calling to inquire about absorbing<br />

RKO employes to their payroll would fir.5t<br />

ask "How old is she (or he)?" With a full<br />

background in film distribution, one veteran<br />

woman worker for RKO said prospective employers<br />

say, "We could certainly use a person<br />

with your experience, but we don't hire<br />

women over 45."<br />

So what good is experience? She bitterly<br />

remarked; "What are these people to do?<br />

They can't shoot themselves, but one would<br />

think they were like horses after they reach<br />

a certain age. They, and their experience in<br />

film booking, should be forgotten?"<br />

Former RKO employes and their new affiliations:<br />

Tom Luce, Dominant Pictures: Rosalie<br />

Ponce, Southwestern Equipment Co.:<br />

Kathleen Heath and Virginia Jones, National<br />

Screen Service: Carol Weir. U-I; Lou Stone<br />

and Charlie Bridges, MGM; Leslie Hancock,<br />

Warner Bros.; Sarah Quinn, 20th-Fox; Vickie<br />

Nelson, Paramount; Mable Guinan, Exhibitor<br />

Pictures Co.; Marion Stilwell, Cinema Arts<br />

Iheatres; Bernice Moore, Ted Lewis Booking<br />

Agency; Muriel Helms, Chance-Vought Aircraft<br />

Corp., and Peggy Harris, who'll join a<br />

wholesale clothing outlet in the Merchandise<br />

Mart here.<br />

Vandalism Liability<br />

On Parents to Solons<br />

OKLAHOMA CITY—Full 100' i<br />

support<br />

by Oklahoma exhibitors of a new measure to<br />

recommended by Red Slo-<br />

curb vandalism is<br />

cum, executive director of United Theatre<br />

owners of Oklahoma, in a bulletin dispatched<br />

to members after the February board<br />

meeting.<br />

The measure, senate bill 85, would make<br />

parents liable for damages caused by juveniles,<br />

with a $100 limit on the liability. Slocum<br />

said the limit should be $300.<br />

"This is the most favorable bill to private<br />

industry and business and should be supported<br />

100 per cent by every theatre owner<br />

and manager in Oklahoma," he said. "While<br />

we do not concur in the $100 amount of liability,<br />

since from our experiences we feel that<br />

$300 is certainly not an um-easonable amount<br />

for wilful destruction, we do feel there is a<br />

great need for this law."<br />

Enclosed with the bulletin were maps .showing<br />

the names of the senators and state representatives<br />

and the districts they represent.<br />

Exhibitors were asked to write their senators<br />

and representatives, giving facts and<br />

figures on local vandalism, and asking for a<br />

favorable vote on the measure, with a $300<br />

liability limit.<br />

Jim Barton Shifted<br />

LAWTON, OKLA.—Jim Barton, assistant<br />

manager of the Video-Wilbern Theatres in<br />

Duncan, Okla., has been transferred to Lawton<br />

as assistant manager of the five Lawton<br />

theatres of the Video company.<br />


. . Rex<br />

. . . Bob<br />

. . . Aztec<br />

. . "Around<br />

. . KXYZ's<br />

. . Charles<br />


JJoy Rogers writes his old pal Rex Van, manager<br />

of Variety Tent 34, to say he was<br />

headin' for Houston and the Fat Stock Show.<br />

They will celebrate the silver anniversary of<br />

that gathering this year . was much<br />

in evidence at the recent auto show, pinclihitting<br />

behind the scenes. Other Variety-ers<br />

doing a job were advertiser Mike Conti and<br />

Bill Jones of Jones Apothecary, chairman of<br />

the beauty contest: entertainment chairman<br />

Mack Howard; Chief Barker Paul Boesch.<br />

Fred Nahas, KXYZ, did his usual top job of<br />

emceeing. An unusual setup was a penthouse<br />

bandstand in the shape of a grand piano suspended<br />

above the stage. Fred introduced the<br />

fire marshall who decorated headliner Guy<br />


Mitchell with a badge making him a district<br />

fire chief—saying that as hot as Guy was it<br />

would take more than a fii'e department to<br />

Caught watching the<br />

put out the fire . . .<br />

show were Majestic Theatre Manager John<br />

Arnold, Lowell Bulpitt of the Boulevard Theatre,<br />

Dick Wygant of the Heights Theatre,<br />

and Grady Goodwin who is the new salesman<br />

for Motion Picture Advertising.<br />

Bob Bowers, Allied Ai'tists, has been made<br />

manager of that film company's new exchange<br />

in Jacksonville, Fla. He left Sunday<br />

1 10) to take over. For about a year Bob has<br />

been living in Bellaire with his wife Sara<br />

and family. Of the Bowers' four children, two<br />



WITH<br />



Will<br />

Be Held At<br />


FEBRUARY 25-26-27<br />

Constructive Business Sessions<br />

intermingled<br />

with<br />

Good Fellowship and Fun<br />



TO:<br />

OR:<br />



P. O. BOX 1015. AUSTIN. TEXAS<br />

Entertainment Daily for the Ladies<br />

are now at home. Sammy attends Pershing<br />

junior high, little Debra hasn't started school<br />

yet. Bob jr. is in the Navy and Patricia is<br />

enrolled at Baylor. It'll be about a month<br />

before Bob can move the family to Jacksonville,<br />

he said. In 17 years in the industry<br />

Bob has made many friends. "Tell everybody<br />

I hate to leave, but do appreciate the<br />

new appointment," Bob said. Prior to joining<br />

AA Bob was with MGM and then Warners,<br />

and lived in Memphis and then Dallas<br />

before coming to the Houston area.<br />

.<br />

.<br />

Willie Katcliff's Epsom Drive-In now has<br />

an eight-unit show running four and a half<br />

hours. Pix run from "Strip-Strip Ahoy" to<br />

"3ust-a-Rama" the World in<br />

80 Days" went into its ninth week at the<br />

Tower Theatre on Westheimer Up on<br />

Gray at the River<br />

. . .<br />

Oaks "War and Peace"<br />

had a three-week run Fred<br />

Nahas, heading a group of local business men,<br />

has been named to represent Zenith Radio<br />

Corp. on behalf of subscription TV in this<br />

area. Pieter van Beek, of Zenith Corp., emphasized<br />

that the operation is dependent<br />

upon authorization of the FCC.<br />

Actress Jane Russell has been back in<br />

Houston to spark a membership rally for the<br />

Harris county chapter of W.A.I.F. With her<br />

this time was David Brian, TV's Mr. District*<br />

Attorney, and long-time business associate<br />

Mark Sheridan, 20th-Fox<br />

Edyth Lynch . . .<br />

southwest district manager, was a visitor at<br />

the local exchange last week.<br />


Ceen along the rialto: William O'Donnell,<br />

president of Cinema Art Theatres, Dallas;<br />

Wayne Taylor, MGM, Dallas; John<br />

Rosenfield, amusements editor of the Dallas<br />

Morning News, and Robert Bixler, Paramount<br />

exploiteer, Dallas . A. Wolfe,<br />

manager at the Prince, said he has viewed<br />

more pictures on television during the advent<br />

of video than he has on theatre screens in<br />

the last<br />

15 years.<br />

.<br />

Al Lowrey, advertising manager for "The<br />

Ten Commandments," was in to handle the<br />

group sale of tickets for the picture, whicii<br />

opens at the Aztec February 14. The advance<br />

sale opened here ten days before the roadshow<br />

engagement with blocks of tickets selling<br />

at reduced prices for school groups, religious<br />

organizations and other civic leagues<br />

May, onetime Interstate Theatres<br />

employe here some years ago, was a recent<br />

visitor in town. He now resides in Corpus<br />

Christi . . T. L. Harville, Rio, Alice, and<br />

Esteban Fraga, Azteca, Natalia, were in the<br />

Alamo City booking and buying Mexican<br />

pictures.<br />

Herman Craver, Tower Pictures, Dallas,<br />

called on exhibitors in the San Antonio territory<br />

Louis Cuellar, who has been assistant<br />

. . . booker for Clasa-Mohme here for the<br />

last few years, resigned to take a position<br />

with the Bexar County tax commissioners office<br />

here. His position at C-M will be filled<br />

when a suitable replacement can be found<br />

Manager Norman Schwartz and his<br />

assistant Richard Vaughan donned tuxedos<br />

the roadshowing of "The Ten Command-<br />

for<br />

ments."<br />

Starring in United Artists' "The Quiet<br />

American" are Audie Murphy, Michael Redgrave<br />

and Claude Dauphin.<br />

SW-2 BOXOFFICE :: February 16, 1957



and one of the most heart-warming<br />

pictures to come out of<br />

Hollywood in some time...<br />

" 'Full of Life' is neither sexy nor a dirty motion picture.<br />

It dwells on a delicate and realistic subject yet it does<br />

it in a way that is completely wholesome and a person<br />

leaves the theater feeling good instead of feeling that he<br />

has just finished a jaunt through a fetid sewer.<br />

"We haven't a doubt in the world that the people who<br />

see the film 'Full of Life' will enjoy every minute of it<br />

and will<br />

emerge from the theater knowing they have<br />

seen one of the finest and one of the most heart-warming<br />

pictures to come out of Hollywood in some time."<br />


\<br />


^^m^^m<br />

im($<br />


V,<br />

Mnducki BACCALONI<br />


ScraMi Pliy by JOHN FANTE BtttO on Hm NomI by JOHN FANTt<br />


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. . . Luke<br />

. . Wayne<br />

. . Roy<br />

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DALLAS<br />

D J. O'Donnell, vice-president and general<br />

manager of Interstate Theatres, will<br />

serve as local chairman of the entertainment<br />

industry tribute to Jimmy Dixrante. Highlight<br />

of the tribute will be a banquet March<br />

17 at the Waldorf-Astoria in New York, sponsored<br />

by the Jewish Theatrical Guild, with<br />

proceeds to various industry charities . . .<br />

Col. H. A. Cole, veteran board chairman of<br />

Allied Theatre Owners of Texas, moved his<br />

upstairs office at 20IP2 Jackson St. here to<br />

a street-level location directly across Jackson<br />

to the McLendon building, 2008 Jackson. Now<br />

the colonel won't have to climb a staii-way.<br />

"Rififi," French art film which opened the<br />

Trans-Texas circuit's refurbished Pine Arts<br />

Theatre here January 29 for a one-week run,<br />

has been held over—deferring "Lady Chatterley's<br />

Lover" .<br />

Coronet has booked a<br />

revival of "Mutiny on the Bounty" for February<br />

21. Starring Clark Gable, Franchot<br />

Tone and Charles Laughton, film runs two<br />

hours and 15 minutes. Art house currently<br />

has "Rebecca" in a revival run.<br />

The suburban Wilshire had "Friendly Persuasion"<br />

in a thu'd week holdover . on<br />

XETr,»-^riUST 11 TJX<br />

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on vour Special Trailers from<br />



Gerald L. Karski.... President<br />


3409 Oak Lawn, Room 107<br />


Filmrow were Mark Cole, Cole Theatre,<br />

Rosenberg; Sonny Martini, Martini Theatre,<br />

Galveston; Jack Lilly, Palace at Commerce,<br />

and A. E. McClain, Rowley Theatres manager<br />

in Hillsboro.<br />

Over at Buena Vista the other morning<br />

Sebe Miller and Margarette Rowland put on<br />

their gum shoes and chased a purse-snatcher<br />

around the Row. A man came into the office<br />

and made off with Mary Heather's purse.<br />

Sebe almost caught him. too. Said Sebe: "I<br />

don't really know what I'd have done with<br />

him it I had caught him!" Mary got her<br />

purse back but the culprit is still on the<br />

loose. Margarette recently became mother of<br />

a baby daughter. Miller reported that H. A.<br />

Daniels had done four times normal business<br />

at his Palace in Seguin during his run of<br />

"Secrets of Life" by sending special delivery<br />

notices to every school teacher in town advising<br />

them of the booking . . . Douglas Desch<br />

returned from a trip to Oklahoma City and<br />

reported no word had been received yet in<br />

regard to the Disney shorts formerly handled<br />

by RKO going through BV. However, Central<br />

Shipping is still protecting all dates<br />

booked prior to RKO's demise, but no new<br />

bookings are being taken. Columbia is currently<br />

filling two-reeler dates set by RKO<br />

but with their own product.<br />

. .<br />

Columbia set up a Salk vaccine clinic in the<br />

exchange Tuesday (12 1 for every employe<br />

who wished to have the shots. Columbia also<br />

extended an invitation to the employes at<br />

Warners for the service. WB is located right<br />

behind them on Park . Penn and<br />

Tom Luce have been busy calling on accounts<br />

for Dominant . The Empire exchange has<br />

Exhibitors Service<br />

a new front paint job . . .<br />

will handle "Rock, Baby, Rocket" which was<br />

filmed locally ... Ed Brinn, MGM salesman,<br />

has been on the Row most of the week . . .<br />

UA's "Gun the Man Down" has three minutes<br />

of dialog prior to the title.<br />

Herber Theatre Equipment reports several<br />

theatre ownership and management changes;<br />

Mr. and Mrs. M. D. Harris have taken over<br />

the Wakea at New Boston. Mrs. Harris is the<br />

daughter of Mr. and Mrs. C. J. Otts of the<br />

Wakea at Waskom . Fuller sold his<br />

Roxy Theatre at San Angelo to Marian Cole,<br />

effective the 10th. Fuller announced no plans<br />

for the future . . . W. J. Van Wyk sold his<br />

Pix at Centerville to Fred Allen Hill and<br />

Harris Campbell and has moved to Waco<br />

White has taken over the Texas<br />

at Knox City. He has increased the size of<br />






NEW<br />



I 1<br />

854S San Fernanda<br />

DA 10341 Dallas, Texas<br />

i<br />

2200 Young St.<br />

DALLAS,<br />

TEXAS<br />

. . .<br />

his concession stand for better business<br />

Jim Hodges has moved the Panther at<br />

Normangee . Muse took over the Star<br />

at Teague and Fail- at Fairfield from Harris<br />

Theatres .<br />

Jamison has rebuilt and<br />

reopened his Jamison at Port O'Connor after<br />

a December fire.<br />

Lou Walters, who has gotten far-reaching<br />

results from his classified ads in BOX-<br />

OFFICE, believes that distance is no barrier<br />