P - CLSA

CALIFORNIA LAND
SURVEYORS ASSOCIATION
CENTRAL OFFICE
Sprinkled throughout The California
Surveyor you may have seen
references to the "Central Office."
Perhaps you've noticed that many
of the reply cards, information requests,
and registration forms are
sent to Post Office Box 9098, Santa
Rosa, California — the mailing address
of CaUfornia Land Surveyors
Association (C.L.S.A.) Central Office.
Have you ever wondered what
the Central Office is all about?
Maybe you have known about the
Central Office for some time now.
Perhaps you talk with the staff over
the phone from time to time and
have wondered about the faces and
backgrounds of the persons attached
to those voices.
If you would like to become acquainted
with the staff of the CLSA
Central Office and find out about
the various services which they provide
for the Association, then read
on.
REBECCA BOEHM, SALES/
PRODUCTION MANAGER
Rebecca Boehm has been the
Sales/Production Manager for The
California Surveyor magazine since
September of 1985. Working in this
capacity, Rebecca sells the advertising
for The California Surveyor and,
once the advertising is sold, she
then formats the magazine. Her responsibilities
include: working with a
graphics company to have the editorials,
reports, letters and other
contributions typeset; doing the
paste-up of the magazine; and arranging
with the graphics company
to do the printing.
In advertising, Rebecca rarely
meets the advertisers, but does all
Page 28 The California Surveyor — Summer, 1986
business with them over the phone
and by letter. She acquired many
good sales techniques from her previous
experience in telemarketing.
She can hear a "no" and turn it into
a "maybe"; hear a "maybe" and
turn it into a "yes." She also learned
to deal with the rejection which is
part of any sales position, realizing
that when someone says "no^'
they're saying "no" to the offer, not
to the person.
Rebecca has a strong interest in
the mechanical production process
and finds it very exciting to take an
idea, work with it, and have a project
come together as planned. She
gained experience in this process
through personal seminars from
MK Marketing in Rohnert Park.
Photo by Hal Taylor
Rebecca T. Boehm
Through those seminars Rebecca
learned the mechanics of paste-up
and developed the skills needed for
various graphic techniques. The
paste-up work was previously being
done by a graphics company, and
now Rebecca performs this process
"in-house" while still maintaining
the quaUty of the publication.
Rebecca feels that it is important to
produce a publication which is a
good reflection on the California
Land Surveyors Association.
In addition to her involvement
with The California Surveyor,
Rebecca is responsible for producing
the Association's newsletter.
Although she receives guidance
from Dorothy Calegari, editor of the
newsletter, Rebecca formats the ar;
tides and performs the paste-up.
Rebecca is the mother of five
children. Her interests involve
working creatively with her hands,
such as playing the piano, craft
work, and sewing. She has many interests
which deal with magazine
pubUshing and feels it is exciting to
have those interests coincide with
her job.
Photo by Hal Taylor
Cheryle Belli
CHERYLE BELLI,
MEMBERSHIP SERVICES
Cheryle Belli is a recent graduate
of Heald Business College, where
she majored in Legal Secretarial
studies. Her areas of special training
at Heald include accounting,
secretarial courses, shorthand, and
legal courses. Like Rebecca, Cheryle
has also been a member of the Central
Office staff since September of
1985.
At the CLSA Central Office,
Cheryle is in charge of ail membership
services. The largest part of
Cheryle' s responsibilities is the
maintenance of membership records,
although she performs other
vital functions such as filling
member requests for Central Office
services. Cheryle utilizes a computer
data base to process new members
and update information about current
members. She also uses the
data base to create mailing labels fori
the various types of mailings which'
are processed at the Central Office.
In order to effectively use the
features of the data base program on