TRADE OF VEHICLE BODY REPAIR - eCollege

Module 3– Unit 4
Vehicle Styling
Styling
Styling has existed from the early times. However, the terms ‘stylist’
and ‘styling’ originally came into common usage in the automotive
industry during the first part of the twentieth century.
The automotive stylist needs to be a combination of artist, inventor,
craftsman and engineer, with the ability to conceive new and
imaginative ideas and to bring these ideas to economic reality by
using up-to-date techniques and facilities. He must have a complete
understanding of the vehicle and its functions, knowledge of
materials available, the costs involved, the capabilities of the
production machinery, the sources of supply and the directions of
worldwide changes. His responsibilities include the conception,
detail, design and development of all new products, both visual and
mechanical. This includes the exterior form, all applied facias, the
complete interior, controls, instrumentation, seating and the colours
and textures of everything visible outside and inside the vehicle.
Styling departments vary enormously in size and facilities, ranging
from the individual consultant stylist to the comprehensive
resources of major American motor corporations like General
Motors, who have more than 2000 staff in their styling department
at Detroit. The individual consultant designer usually provides
designs for organizations which are too small to employ fulltime
stylists. Some act as an additional brain for organizations who want
to inject new ideas into their own production. Among the famous
designers are the Italians Pininfarina (Lancia, Ferrari, Alfa), Bertone
(Lamborghini), Ghia (ford) and Issigonis (mini).
The work of the modern car stylist is governed by the compromise
between his creativity and the world of production engineering.
Every specification, vehicle type, payload, overall dimensions,
engine power and vehicle image inspire the stylist and the design
proposals he will make. Initially he makes freehand sketches of all
the fundamental components placed in their correct positions. If
the drawing does not reduce the potential of the original ideas, he
then produces more comprehensive sketches of this design, using
colours to indicate more clearly to the senior executives the initial
thinking of the design. Usually the highly successful classic designs
are the work of one outstanding individual stylist rather than of a
team.
Vehicle Body Repairs - Phase 2 17