Tourism Opportunity Plan - Tourism Queensland

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5 Catalyst Projects Burleigh Heads National Park 5 Catalyst Projects A number of catalyst projects have been identified in preparing the Gold Coast and Hinterland TOP update. These catalyst projects are considered the ‘marquee’ product investment initiatives which will drive future tourism growth on the Gold Coast. Further detail on these Catalyst Projects can be found in Table 2 in the appendix. The Catalyst Projects identified in the Gold Coast TOP Update include (listed in no particular order): The Purlingbrook Falls Skywalk An Ecocableway Green-Link Masterplan Commonwealth Games Legacy Leveraging A Gold Coast Sustainability Centre A series of Surfing Tourism Cluster Projects A significant dive wreck site The Broadwater Masterplan Cruise Terminal Gold Coast Cultural Precinct Events and Meeting Infrastructure The Purling Brook Falls Skywalk project provides a new tourism focal point for the Gold Coast Hinterland. This project would entail a feasibility design study of a potential canter-levered skywalk and could be paired with the concept of the Ecocableway project to offer two linked and complementary attractions. Together these projects would raise the tourism profile of the hinterland while significantly increasing much needed access without stressing existing infrastructure. The Green-Link Master Plan identifies key nature tourism precincts in the Gold Coast Hinterland to identify sustainable visitor volumes for precincts and parks stretching from Lamington to Tamborine. This Master Plan would seek to identify the unique character and capacity to better manage the future opportunities (including the skywalk and ecocableway) in the Hinterland, taking into account Council’s Park Management Plans (including the Springbrook Visioning Plan). The 2008 Gold Coast and Hinterland TOP was developed before the Commonwealth Games had been secured. The Commonwealth Games Legacy Project will focus on leveraging the impact of the Games, from large stadiums to local signage. The Commonwealth Games provides the single greatest opportunity for the Gold Coast to develop and celebrate its very own destination character in the next ten years. This character could then be reflected through the external design and visual cues created for the Games. The legacy of this character and infrastructure would remain long after the Games have concluded and will be invaluable for tourism. Other Catalyst Projects focus on tourism precincts as catalysts. The development of a Sustainability Centre in an accessible, desirable location could be used as a ‘hub’ to link nature-based and ecotourism opportunities with hinterland activities. This catalyst could include the development of a UNESCO World Heritage Rainforest Interpretation Centre. The development of a Surfing Tourism Cluster would enhance the region’s already strong reputation as a surfing destination. In developing a series of cluster projects, the Gold Coast has the potential to be recognised as a global centre for surfing excellence in terms of surfing tourism and the world surf sports capital. Establishing the Gold Coast as a dive destination involves developing a world-class unique artificial dive attraction. A number of sites have been identified and these need to be progressed to implementation. The Broadwater Master Plan will have a significant impact on the tourism industry, on business stakeholders and throughout the Gold Coast community. The issues that will need to be addressed include the concept of a Gold Coast cruise terminal, a super yacht facility and a marina. The transport potential of the Broadwater offers unique opportunities. In addition the plan will have to consider the future of Wave Break Island, South Stradbroke Island and the numerous parks and open spaces and facilities that occupy the foreshore. The development of a cruise terminal would entail sourcing commercial interest in possible cruise terminal developments and facilitating communication with interested parties during any ongoing discussion and investigation. The Gold Coast Cultural Precinct redevelopment will act as a catalyst for art, culture and Indigenous activities on the Gold Coast. Developing a Master Plan for the cultural and entertainment precinct would also create opportunities for greater Indigenous participation in the tourism and cultural sectors. The development of more tourism friendly guidelines for the use of Events and Meetings Infrastructure is an opportunity to position the Gold Coast as a world leading beach destination. This includes the proactive identification of sites suitable for larger events, making the application process more efficient with targeted infrastructure to support events. 10
6 Supporting Projects Metricon Stadium, Carrara As a means to support the development of these catalysts, a series of supporting projects have also been identified in the Gold Coast and Hinterland TOP update. These projects, explained in more detail in Table 3 in the appendix, include: Developing relevant Niche Tourism Initiatives City Image and Design Initiatives to improve industry skills Airport Expansion Ferry Service Rail Transport Surfers Paradise Transit Centre Currumbin Sanctuary Gateway Project Leverage Australia’s Green Cauldron National Landscape Indigenous Tourism Opportunities Gold Coast Oceanway Long Term Planning and Policy Amongst the supporting projects are a range of niche tourism initiatives designed to target growth in identified market segments including medical tourism; regional cuisine; and natural encounters. Growth in these segments will be supported by industry-led clusters and market research describing key trends and triggers for growth. The City Image and Design project would involve the development of a guide for Gold Coast’s local ‘destination character’ with visual elements, colours, styles to assist council, architects, developers, designers to build the essential character of the Gold Coast. This project would involve a review city-wide signage policy and plan to produce greater tourism outcomes and encourage dispersal. Integrated transport and access is a key enabler, major projects include expanding the Gold Coast airport capacity and to link both light and heavy rail with the airport. The development of a plan to retain a Surfers Paradise Transit Centre and look at water based transport options is also considered. The Currumbin Sanctuary Gateway Project provides support for the Currumbin Sanctuary Precinct Masterplan and the Currumbin Valley Ecotourism Opportunities Study to improve existing infrastructure to world class standards. Opportunities exist to leverage off Tourism Australia’s National Landscape Program and, in particular the work to develop Australia’s Green Cauldron. The Green Cauldron National Landscape may act as an enabler to build nature-based and outdoor activity and adventure tourism in the Gold Coast hinterland. Opportunities also exist to further leverage funding opportunities to build viable indigenous based attractions across the region. The updated TOP also recognises the importance of completing the Gold Coast Oceanway, including the development of appropriate products and marketing material. Finally, creating a long term State-level planning and policy environment that is supportive of future tourism growth. Activities around these initiatives would involve working with existing state and local policies that identify and promote tourism investment opportunities. Jellurgal Corroborree 6 Supporting Projects Leveraging the substantial skills base already present within the industry, another key initiative and strategic project is the expansion of existing mentoring programs to improve industry skills. This initiative will look to further develop the mentoring programs which already exist to improve skills. This program would specifically support material already available to industry around emerging challenges such as market readiness, rising prices and meeting new market expectations of service and quality. 11
Page 1 and 2: Gold Coast and Hinterland Tourism O
Page 3 and 4: Contents Surfers Paradise Aerial Ac
Page 5 and 6: 1 Context Gold Coast Dining, Marina
Page 7 and 8: 2 Guiding Principles Skypoint Q1, S
Page 9 and 10: 3 Our Vision Surfers Paradise Fores
Page 11 and 12: 3.5 The Gold Coast Visitor Market i
Page 13: 4 Gap Analysis Mt Cougal, Gold Coas
Page 17 and 18: Appendix Marina Mirage Table 2: Cat
Page 19 and 20: Catalyst Project Description Events
Page 21: Supporting Project Description Rail

Tourism Opportunity Plan - Tourism Queensland

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