Tourism Opportunity Plan - Tourism Queensland

Table 3: Supporting Projects
Supporting Project
Description
Develop Relevant Niche
Tourism Clusters
■■
■■
■■
■■
■■
■■
■■
■■
Medical Tourism – Complete capacity audit and review specialist medical tour operators to offer all
inclusive packages
Regional Cuisine – The aim of this project is to develop regional cuisine as a series of ‘total
experience’ wine, food and wholesale distribution.
Marine Tourism – Encourage policy change to enable more marine based encounters (Marine
Mammal Legislation) and infrastructure for commercial operators
Adventure Tourism – Identify and facilitate the development of new tourism adventure product and
packages, including suitable locations for experiences in protected areas and parks reserves
Indigenous Tourism – Audit current products and investigate opportunities
Education and International Student Tourism – Audit current products and investigate opportunities
Surf Clubs – Investigate possible themed linkage to Commonwealth Games and exploit prime
beach front locations
Linkage: Planning and Design for Village/Activity Precincts with destination character
Appendix
City Image and Design
■■
■■
■■
■■
■■
■■
■■
■■
■■
■■
■■
■■
Development of a guide for Gold Coast’s ‘destination character’ with visual elements, colours, styles
to assist council, architects, developers, designers to build the essential character of the Gold Coast
into their visual displays, signage, external design, landscaping
Work with Commonwealth Games to bring these design elements into the design for
Commonwealth Games infrastructure.
Development of themed precincts which promote various elements of Tourism Clusters such as
Regional Cuisine, Retail hubs.
Surfers Paradise circulation improvements including boardwalks, green bridges and ferry related
infrastructure
Progress China Town precinct in Southport
Coolangatta foreshore activation and linkage through to main precinct for Quiksilver Pro type surf
events
Investigate new location for major events such as Big Day Out
Review city wide signage policy and plan for implementation using the destination character visual
elements
Installation of street art and furniture, cityscape and landscape initiatives which highlight the
significant assets of each precinct (e.g. lighting), design of public areas, improved security
Support community and special events including markets, arts and cultural entertainment
Explore links with private investment opportunities including mixed use developments
Linkage: Develop Relevant Niche Tourism Clusters
Improve Industry Skills
Airport Expansion
Ferry Service
■■
■■
■■
■■
■■
■■
■■
■■
■■
■■
■■
Establish course development and delivery model to provide regular enhanced industry related
skills
Experience development and interpretation mentoring
International visitor needs around basics such as signage, front of house staff, soft infrastructure
Support the Gold Coast Airport Master Plan 2011 implementation including expansion to increase
capacity.
Facilitate greater use of the airport for FIFO flights
Lobby for greater sense of arrival at airport where the Gold Coast Experience is part of airport
experience in terms of design elements and service standards.
Rail terminal/pedestrian walking links
Support development of pilot ferry service and include Metricon in initial trials
Investigate solar power for as ferry energy option
Upgrade of wharfs and platforms to support ferry stop points
Linkage: Broadwater Master Plan
16