Tourism Opportunity Plan - Tourism Queensland

Contents
Surfers Paradise Aerial
Acronyms ........................................................II
1 Context. ..................................................... 1
1.1 Purpose – What is a Tourism Opportunity Plan? ...........1
1.2 Current Tourism Environment ..............................1
2 Guiding Principles .......................................... 3
2.1 TOP Development Methodology ...........................3
2.2 Key Success Factors .......................................3
Contents
3 Our Vision. ................................................. 5
3.1 The Region ..................................................5
3.2 How has tourism in the region changed? ..................5
3.3 What is the current tourism profile of the region? ..........6
3.4 Target markets .............................................6
3.5 The Gold Coast Visitor Market in 2020 – trends and
forecasts ....................................................7
4 Gap Analysis
4.1 Destination Opportunities and Challenges ................9
5 Catalyst Projects. .......................................... 10
6 Supporting Projects. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11
7 Implementation. ............................................12
Appendix. .......................................................13
Table 2: Catalyst Projects .......................................13
Table 3: Supporting Projects ....................................16
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