Tourism Opportunity Plan - Tourism Queensland

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Table 3: Supporting Projects Supporting Project Description Develop Relevant Niche Tourism Clusters ■■ ■■ ■■ ■■ ■■ ■■ ■■ ■■ Medical Tourism – Complete capacity audit and review specialist medical tour operators to offer all inclusive packages Regional Cuisine – The aim of this project is to develop regional cuisine as a series of ‘total experience’ wine, food and wholesale distribution. Marine Tourism – Encourage policy change to enable more marine based encounters (Marine Mammal Legislation) and infrastructure for commercial operators Adventure Tourism – Identify and facilitate the development of new tourism adventure product and packages, including suitable locations for experiences in protected areas and parks reserves Indigenous Tourism – Audit current products and investigate opportunities Education and International Student Tourism – Audit current products and investigate opportunities Surf Clubs – Investigate possible themed linkage to Commonwealth Games and exploit prime beach front locations Linkage: Planning and Design for Village/Activity Precincts with destination character Appendix City Image and Design ■■ ■■ ■■ ■■ ■■ ■■ ■■ ■■ ■■ ■■ ■■ ■■ Development of a guide for Gold Coast’s ‘destination character’ with visual elements, colours, styles to assist council, architects, developers, designers to build the essential character of the Gold Coast into their visual displays, signage, external design, landscaping Work with Commonwealth Games to bring these design elements into the design for Commonwealth Games infrastructure. Development of themed precincts which promote various elements of Tourism Clusters such as Regional Cuisine, Retail hubs. Surfers Paradise circulation improvements including boardwalks, green bridges and ferry related infrastructure Progress China Town precinct in Southport Coolangatta foreshore activation and linkage through to main precinct for Quiksilver Pro type surf events Investigate new location for major events such as Big Day Out Review city wide signage policy and plan for implementation using the destination character visual elements Installation of street art and furniture, cityscape and landscape initiatives which highlight the significant assets of each precinct (e.g. lighting), design of public areas, improved security Support community and special events including markets, arts and cultural entertainment Explore links with private investment opportunities including mixed use developments Linkage: Develop Relevant Niche Tourism Clusters Improve Industry Skills Airport Expansion Ferry Service ■■ ■■ ■■ ■■ ■■ ■■ ■■ ■■ ■■ ■■ ■■ Establish course development and delivery model to provide regular enhanced industry related skills Experience development and interpretation mentoring International visitor needs around basics such as signage, front of house staff, soft infrastructure Support the Gold Coast Airport Master Plan 2011 implementation including expansion to increase capacity. Facilitate greater use of the airport for FIFO flights Lobby for greater sense of arrival at airport where the Gold Coast Experience is part of airport experience in terms of design elements and service standards. Rail terminal/pedestrian walking links Support development of pilot ferry service and include Metricon in initial trials Investigate solar power for as ferry energy option Upgrade of wharfs and platforms to support ferry stop points Linkage: Broadwater Master Plan 16
Supporting Project Description Rail Transport ■■ Support the development of the Light Rail System to be extended to Gold Coast Airport as part of Commonwealth Games infrastructure ■■ Support the development of heavy rail to Coolangatta and the Airport as part of Commonwealth Games infrastructure Surfers Paradise Transit Centre ■■ ■■ Gain commitment for current location of facility to be confirmed as a transport hub. Investigate other commercial options (air space for development) ■■ Consider connectivity to Appel Park development; future ferry terminal and light rail. Long Term Planning and Policy ■■ Support a State Tourism Planning policy to work with existing state and local policies that identifies and promotes tourism development opportunities that are flagged as part of future development applications ■■ Complete a Search Study to identify current available land for significant tourism development opportunities and record annually in land bank ■■ Department of Infrastructure to upgrade the South east Queensland Plan to allow the development of a tourism precinct category which will allow for tourism projects outside of the current urban footprint Australia’s Green Cauldron ■■ Support the strategy when released ■■ Build nature-based and outdoor activity tourism in the Gold Coast hinterland ■■ Facilitate an Exclusive Gold Coast-Canopy Remote Adventure National Landscapes ■■ ■■ Investigate a Canopy to Coast Multisport Event Take advantage of funding opportunities to maintain development of National Landscapes Appendix Indigenous Tourism ■■ Review further funding opportunities for Indigenous Tourism such as the recent grant to Dreamworld to build viable indigenous based attractions Gold Coast Ocean Way ■■ Completion of Oceanway and inclusion in appropriate marketing material/products Currumbin Sanctuary Gateway Project ■■ Support Currumbin Sanctuary precinct master plan, Currumbin Valley ecotourism opportunities study and further development of the Currumbin precinct ■■ Improve existing buildings at entrance to world class standards, including a refit, re-theme and introduction of energy efficiency measures ■■ Support public / private partnerships to implement dredging of Flat Rock Creek, improvements to habitat and improvement of access to the beach Gwinganna Lifestyle Retreat , Tallebudgera 17
Page 1 and 2: Gold Coast and Hinterland Tourism O
Page 3 and 4: Contents Surfers Paradise Aerial Ac
Page 5 and 6: 1 Context Gold Coast Dining, Marina
Page 7 and 8: 2 Guiding Principles Skypoint Q1, S
Page 9 and 10: 3 Our Vision Surfers Paradise Fores
Page 11 and 12: 3.5 The Gold Coast Visitor Market i
Page 13 and 14: 4 Gap Analysis Mt Cougal, Gold Coas
Page 15 and 16: 6 Supporting Projects Metricon Stad
Page 17 and 18: Appendix Marina Mirage Table 2: Cat
Page 19: Catalyst Project Description Events

Tourism Opportunity Plan - Tourism Queensland

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