Sales And Marketing Guidebook - HansaWorld
Sales And Marketing Guidebook - HansaWorld
Sales And Marketing Guidebook - HansaWorld
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13<br />
International Newsletter<br />
www.hansaworld.com<br />
Cover Stories<br />
• Reports iPhone App<br />
• Mandatek partnership in USA<br />
• Opening of offices in Australasia<br />
• Enterprise by <strong>HansaWorld</strong>, new terminology,<br />
and <strong>HansaWorld</strong> as the leading provider of<br />
Integrated Business Platform. Why IBP is a<br />
better concept than ERP.<br />
• focus Main for next versions 6.2/6.3 from our<br />
development dept.<br />
• <strong>HansaWorld</strong> chosen again as finalist for<br />
European IT Excellence Awards<br />
• Re-branding of our small products and better<br />
functionality in Books<br />
• Services/Saas<br />
Cloud<br />
Page: 2<br />
• Improve Customer Service and Lower Call Cost<br />
with Skype<br />
• One thousand miles for a book<br />
Page: 3<br />
• No more missed sales opportunities<br />
New terminology<br />
Enterprise by <strong>HansaWorld</strong>, new<br />
terminology, and <strong>HansaWorld</strong> as the<br />
leading provider of Integrated Business<br />
Platform. Why IBP is a better concept<br />
than ERP.<br />
Opening of offices in Australasia<br />
John Chorombacher has developed a<br />
sleeve for forks.<br />
“This is an unpresidented development<br />
that will radically change our use of<br />
kitchen utensil!”<br />
So say AJ Moan president of the united<br />
utensil pushers (UUP).<br />
Main focus for next versions 6.2/6.3<br />
from our development dept.<br />
International Newsletter for <strong>HansaWorld</strong> No 1/2010<br />
iPhone Reports App<br />
Using a <strong>HansaWorld</strong> client on a Nokia<br />
business phone will lead to increased<br />
sales opportunities, reduced costs,<br />
improved customer service, and a greater<br />
competitive edge for your company.<br />
Mobile working has been a corporate pipe<br />
dream for years but with the introduction<br />
of laptops, GPRS and wireless internet, it<br />
has started to become a reality. However,<br />
even a portable computer is something<br />
you have to bring along specially while<br />
your mobile phone is with you at all times.<br />
Leader drunk at the wheel???<br />
Over recent years mobiles have evolved<br />
from being just phones into Organisers<br />
and entertainment centers, while business<br />
applications have moved on from being<br />
closed accounting systems to integrated<br />
An iphone durring a heavy blizzard<br />
hubs of corporate information. These two<br />
processes come together in the Business to improve the sales process, increase<br />
Organiser - a real-time, full-featured client the number of sales meetings and avoid<br />
for <strong>HansaWorld</strong>’s business software, double booking. According to the CEO,<br />
running on Nokia business phones. This Mikael Gestrin, they have provided each<br />
means that everything you can do in the salesperson with a Nokia 9300 phone.<br />
office you can also do on the train, in the<br />
airport or at a client site. The Business Mandatek partnership in USA<br />
“This will allow salespeople to log into<br />
Farmers pay in urine<br />
our <strong>HansaWorld</strong> system and check their<br />
Organiser gives you unprecedented appointments quickly and easily. The phone<br />
freedom to be where you want without fits in the pocket meaning that they do not<br />
losing out on opportunities that come your have to carry heavy laptops,” he says.<br />
way. <strong>And</strong> without having to carry around<br />
a bulky laptop!<br />
“The Business Organiser will increase our<br />
efficiency as data will be shared throughout<br />
the company. It will also help us to improve<br />
Cloud Services/Saas<br />
our customer relations as the salespeople<br />
Unlike previous generations of “mobile will have real-time access to customer<br />
devices”, with the Business Organiser account details at all times,” concludes<br />
you are no longer hampered by slow Gestrin.<br />
synchronisation of limited parts of<br />
corporate data - you have your company<br />
Re-branding of our small products<br />
information at your fingertips. <strong>Sales</strong>men<br />
will have secure and reliable access to and better functionality in Books<br />
the information they need when on site The Business Organiser supports<br />
and senior managers will always have an <strong>HansaWorld</strong> from version 5.0 onwards and<br />
up-to-the-minute snapshot of the business runs on Nokia S90, S80 and S60 business<br />
and cash-flow.<br />
phones.<br />
Fillout text, Fillout text, Fillout text, Fillout text,<br />
<strong>HansaWorld</strong> chosen again as finalist Fillout text, Fillout text, Fillout text, Fillout text,<br />
for European IT Excellence Awards Fillout text, Fillout text, Fillout text, Fillout text,<br />
Finnish printer consumable manufacturer, Fillout text, Fillout text, Fillout text, Fillout text,<br />
Gendata, uses the Business Organiser Fillout text, Fillout text, Fillout text, Fillout text,<br />
Improve Customer Service and Lower Call<br />
Costs with Skype<br />
Do you want to reduce your<br />
call costs, but retain a high<br />
level of customer service?<br />
Keeping in contact with your customers<br />
and contacts is a necessity but it does not<br />
have to be expensive. Improvements in<br />
internet telephony, linked with <strong>HansaWorld</strong>’s<br />
continuous development, mean that you can<br />
benefit from the very latest technologies – no<br />
matter what size your business is.<br />
In the latest versions of our software we have<br />
incorporated links with Skype, an internet<br />
telecommunications company which offers<br />
users free, or low cost calls worldwide.<br />
This integration allows you to call or chat with<br />
customers, contacts and suppliers, directly<br />
from the <strong>HansaWorld</strong> application, without<br />
needing to dial numbers or add users to your<br />
personal Skype contact list.<br />
Fillout text, Fillout text, Fillout text, Fillout text,<br />
The leading Namibian school book and<br />
stationery retailer, Edumeds, chose<br />
<strong>HansaWorld</strong> Enterprise for its flexibility<br />
and speed over great distances.<br />
Edumeds delivers books to all schools,<br />
regardless of location and distance from<br />
their three retail branches. One of their needs<br />
was to manage back orders and reconcile<br />
accounts for customers, some of which<br />
do not have the skills or communication<br />
possibilities to manage their own back<br />
orders and accounts.<br />
Handling back orders<br />
Edumeds spent more than a year searching<br />
for a flexible yet cost effective solution.<br />
They required one which could handle<br />
back orders, flexible pricing and advanced<br />
dependable stock control in a simple and<br />
efficient way. Other key reasons for choosing<br />
<strong>HansaWorld</strong> were the system’s speed over<br />
slow networks and the ability to run on old<br />
hardware.<br />
Sandra Farrer, MD of Edumeds comments:<br />
“We are managing customer demands in<br />
an industry that is built around back orders.<br />
Most systems do not handle this well. In<br />
particular, we need to update prices on<br />
invoices based on the shipment date, not<br />
on the quotation as these might be six<br />
A powerful CRM tool<br />
Calls can be launched from <strong>HansaWorld</strong>,<br />
and call duration can be monitored for extra<br />
analysis. Notes about all conversations held<br />
can be stored in the database. <strong>HansaWorld</strong><br />
is using this actively in-house.<br />
Stephen Jay, International <strong>Sales</strong> Director<br />
says, “All of our employees have Skype set<br />
up, allowing us to contact each other free of<br />
charge, no matter where we are working! We<br />
One thousand miles for a book<br />
months apart.”<br />
<strong>HansaWorld</strong> was chosen as it offered<br />
advanced back order functionality,<br />
advanced financials and ease of use and<br />
value for money, as very little hardware had<br />
to be upgraded. Also, it was important that<br />
all present back orders from Great Plains<br />
could be imported into <strong>HansaWorld</strong>.<br />
Up and running in three weeks<br />
<strong>HansaWorld</strong> Enterprise was sold and<br />
implemented in about three weeks by<br />
Namibian Dealer, Active Business Solutions.<br />
Edumeds has 21 users and uses the basic<br />
financial modules, Quotations, <strong>Sales</strong> Orders,<br />
POS and Stock Control. It was also important<br />
for Edumeds that <strong>HansaWorld</strong> could be<br />
customised easily. For example, Edumeds<br />
shows on each invoice the amount of<br />
books ordered, delivered, outstanding<br />
and invoiced, so that each invoice is also a<br />
statement of the status of the order for easy<br />
reconciliation by the customer.<br />
The implementation was carried out at the<br />
quiet time of year as schools were closed<br />
for summer holidays. “The implementation<br />
was carried out professionally and the team<br />
kept strictly to the proven <strong>HansaWorld</strong><br />
Implementation Methodology, which<br />
have also set up a Skype Group account which<br />
allows our employees to make external phone<br />
calls to customers and suppliers anywhere in<br />
the world, but at a greatly reduced cost. Using<br />
Skype has saved us 40% on our telephone<br />
bills in just six months and we hope to continue<br />
with these savings.”<br />
ensured a minimum of growing pains on the<br />
new system. It was also reassuring to note<br />
that a programmer was on site so that most<br />
last minute wishes could be addressed right<br />
there and then,” Ms Farrer states.<br />
In the future, Edumeds plans to explore<br />
<strong>HansaWorld</strong>’s new features, such as using<br />
item varieties for the multitude of stationery<br />
items they sell.<br />
No more missed sales<br />
opportunities<br />
Estonian tyre reseller Rehviekspert uses<br />
<strong>HansaWorld</strong> Business Organiser for<br />
speeding up the sales process.<br />
Rehviekspert runs retail and wholesale<br />
operations at five locations across Estonia<br />
and have recently opened a tyre re-treading<br />
factory.<br />
Rehviekspert was established in 1997 when<br />
the first tyre shop was opened in the capital city<br />
Tallinn. By 2006, Rehviekspert opened retail<br />
and wholesale operations at five locations<br />
across Estonia, and have recently opened a<br />
tyre re-treading factory in Tartu.<br />
The company uses <strong>HansaWorld</strong> Enterprise<br />
to handle stock, sales and finance, client<br />
relationships and prices. In the future, as their<br />
factory operations grow, they plan to harness<br />
also the production module.<br />
Switching to <strong>HansaWorld</strong><br />
Enterprise<br />
Rehviekspert was a user of an older<br />
<strong>HansaWorld</strong> product, Hansa Classic, designed<br />
for small businesses. As the company grew,<br />
the decision was taken to change for a system<br />
that would grow with the business, instead<br />
of slowing it down. They chose to move<br />
to <strong>HansaWorld</strong> Enterprise as it could offer<br />
them a solution that would allow them to<br />
connect remote offices and provide them<br />
with consulting and regular software updates.<br />
Rehviekspert was a user of an older<br />
<strong>HansaWorld</strong> product, Hansa Classic, designed<br />
for small businesses. As the company grew,<br />
the decision was taken to change for a system<br />
that would grow with the business, instead<br />
of slowing it down. They chose to move<br />
to <strong>HansaWorld</strong> Enterprise as it could offer<br />
them a solution that would allow them to<br />
connect remote offices and provide them<br />
with consulting and regular software updates.<br />
Speeding up sales with the<br />
<strong>HansaWorld</strong> Business Organiser<br />
Rehviekspert has chosen the Business<br />
Organiser, a version of <strong>HansaWorld</strong> Enterprise<br />
designed specifically for Nokia business<br />
phones, to speed up the sales process and<br />
make it more efficient.<br />
Previously, when having meetings at client<br />
sites, the salesmen had to phone up the<br />
central office and ask someone else to log<br />
in to the database to check stock availability<br />
and prices. This created problems when<br />
sales opportunities arose at the weekend as,<br />
with the headquarters closed, they could not<br />
provide accurate information.<br />
Now, with full mobile access to corporate data<br />
in the <strong>HansaWorld</strong> system, the salesmen can<br />
check for availability and prices by connecting<br />
to the live database using their Nokia phones.<br />
As Rehviekspert has several warehouses, the<br />
Business Organiser makes it possible to find<br />
out at which location the required items are<br />
available. This allows the salesman to give the<br />
customer a realistic delivery time based on<br />
current stock levels and then enter the order<br />
straight into the company system using the<br />
Business Organiser.<br />
According to the Managing Director of<br />
Rehviekspert, Mr. Aarne Solvak, the Business<br />
Organiser gives salesmen the versatility of the<br />
laptop with a smaller price tag and greater<br />
mobility. “With the Nokia always at hand, no<br />
sales opportunity will be lost due to a lack of, or<br />
incorrect, information. Wherever or whenever,<br />
if the company knows it, the salesman knows<br />
it,” Mr. Solvak states.<br />
Up-to-date manuals online<br />
Referring to manuals can often be time<br />
consuming and these can be out of date<br />
quickly. To reduce the time spent looking for<br />
information about your <strong>HansaWorld</strong> system,<br />
and to ensure that you have the very latest<br />
information, we have introduced a new<br />
website:<br />
www.hansamanuals.com<br />
When you have a query, simply access<br />
the website directly from your <strong>HansaWorld</strong><br />
system by clicking the ‘?’ icon on your Master<br />
Control window. Follow the quick links and<br />
immediately find the information you require.<br />
<strong>HansaWorld</strong> software ready<br />
for Intel-based Macs<br />
Closely following Apple’s transition to selling<br />
Intel processor based computers, <strong>HansaWorld</strong><br />
software is ready to run on the new machines.<br />
As with old Macs, <strong>HansaWorld</strong>’s whole product<br />
range can be run native on the new Intel-based<br />
machines - without having to install any 3rd<br />
party software.<br />
Make the best of your time<br />
with <strong>HansaWorld</strong> University<br />
It is impossible to work efficiently when<br />
struggling to find your way around an<br />
information system you are not familiar with.<br />
At <strong>HansaWorld</strong> University our consultants help<br />
you find the courses which suit your specific<br />
business needs.<br />
The training topics cover not only our software,<br />
but general business processes and practices.<br />
The courses are targeted to different user<br />
groups, including salespeople, managers and<br />
accountants, and different user experience<br />
levels, reaching from novice to professional.<br />
Register Online<br />
We offer a variety of training courses in a<br />
number of countries around the world. You can<br />
view available courses and register online at<br />
http://university.hansaworld.com<br />
Contact your local <strong>HansaWorld</strong> office for<br />
more details.<br />
Out of paper? Buy more, online<br />
Lithuanian office supplies reseller, developed to allow Databalt sales agents<br />
Databalt, used <strong>HansaWorld</strong> Enterprise to enter orders through a web browser.<br />
to set up its webshop www.maxioffice.lt<br />
“Sometimes our sales people are working<br />
The company supplies goods to large out of the office for weeks.<br />
retail chains, sells through stores in two<br />
major Lithuanian cities Vilnius and Kaunas, The <strong>HansaWorld</strong> CRM system is a powerful<br />
and also through a sales network across tool for our employees allowing them to<br />
the country. Also, Databalt has an online communicate with the office, receive the<br />
webshop, allowing customers to buy goods latest news and delegate tasks.” says<br />
directly.<br />
Arnas Sirutis, Deputy Managing Director<br />
of Databalt.<br />
Databalt used the <strong>HansaWorld</strong> webshop feature to<br />
The company has grown significantly over<br />
set up their online store<br />
the last few years and now employs 49<br />
Integrated stock and shop<br />
people, manages a centralised warehouse<br />
Increased volumes<br />
in Vilnius and serves more than 10 000 The web-based CRM solution has been and productivity<br />
customers.<br />
improved and developed into an online<br />
<strong>HansaWorld</strong> Enterprise has become the<br />
webshop, completely integrated to the ERP<br />
To cope with the expansion, a new scalable<br />
backbone of Databalt’s operations with every<br />
system. The system offers the following:<br />
system was needed which would support<br />
employee now working with real-time data,<br />
online remote operations, a single online • Item variety information and pictures thus saving time. The webshop and CRM<br />
database for accounting, credit control, sales • Similar items to the one chosen functionality have significantly increased<br />
order processing and stock management.<br />
productivity and sales volumes.<br />
• Real-time stock information<br />
<strong>HansaWorld</strong> Enterprise was chosen for • Customer specific pricing<br />
Databalt plans to extend their <strong>HansaWorld</strong><br />
its user-friendly interface, wide range of<br />
system to create a company internet for<br />
• Quantity dependant pricing<br />
functionality in the standard version, its<br />
sharing information across employees. They<br />
• Customer history for orders, deliveries<br />
flexibility and its high price – performance<br />
also intend to make use of <strong>HansaWorld</strong> on<br />
and payments<br />
ratio.<br />
hand-held devices allowing the travelling<br />
• New customer registration<br />
salesforce to be even more efficient. To<br />
A bespoke online CRM system was<br />
automate and improve the logistics processes,<br />
• Mailing lists for specific sales letters<br />
they plan to implement handheld devices also<br />
in the warehouse.<br />
<strong>HansaWorld</strong> Offices<br />
For more information or enquiries please contact your local <strong>HansaWorld</strong> office.<br />
Full contact details for each office can be found in the Countries section of our website: www.hansaworld.com<br />
Argentina<br />
Iceland<br />
Serbia & Montenegro<br />
HWBA S.R.L. - Buenos Aires<br />
HansaLausnir sf – Reykjavik<br />
Micro BS d.o.o – Beograd<br />
Tel: +54 (11) 4371-1076 / argentina@hansaworld.com<br />
Tel: +354 863 0576<br />
Tel: +381 11 30 36 555 / hansaworld@micro-bs.com<br />
Bolivia<br />
Iran<br />
Slovakia<br />
<strong>HansaWorld</strong> Bolivia S.R.L<br />
Tina System – Tehran<br />
ECC - European Consulting Company, s. r. o. – Prague<br />
Tel: +591 (3) 339 1251 – Santa Cruz / boliva@hansaworld.com<br />
Tel: +98(21) 8831 5721-4 / Hansaworld@tinasys.com<br />
Tel: +420 222712534 / vik@ecc.cz<br />
Tel: +591 (2) 243 5349 – La Paz<br />
Kenya<br />
Slovenia<br />
Botswana<br />
Total Solutions Ltd<br />
BELARIUM doo<br />
Celavie Business Consultancy<br />
Tel. +254203749056 / farook@totalsolutions.co.ke<br />
Tel: +386 2 421 54 28 / info@belarium.si<br />
Tel. +2673500420 / celavie@info.bw<br />
Latvia<br />
South Africa<br />
<strong>HansaWorld</strong> Latvia SIA – Riga<br />
<strong>HansaWorld</strong> SAF (Pty) Ltd – Johannesburg<br />
Czech Republic<br />
Tel: +371 7365 808 / latvia@hansaworld.com<br />
Tel: +27 12 663 6490 / southafrica@hansaworld.com<br />
ECC - European Consulting Company, s. r. o. – Prague<br />
Tel. +420 222717298 / vik@ecc.cz<br />
Lithuania<br />
Sweden<br />
UAB <strong>HansaWorld</strong> Lithuania – Vilnius<br />
<strong>HansaWorld</strong> Sweden – Stockholm<br />
Denmark<br />
<strong>HansaWorld</strong> Denmark ApS – Copenhagen<br />
Tel: +370 5 2661153 / lithuania@hansaworld.com<br />
Tel: +46 8 477 79 00 / sweden@hansaworld.com<br />
Tel: +45 70 22 03 44 / denmark@hansaworld.com<br />
Namibia<br />
Tanzania<br />
Dominican Republic<br />
Active Business Solutions cc<br />
Micronix Systems Ltd.<br />
Syscorp S.A - Santo Domingo<br />
Tel. +264 (0) 81 124 7515 / info@activenamibia.com<br />
Tel. +255222865693 / information@micronix.co.tz<br />
Tel: (809) 620-1363 / ventas@syscorpsa.com<br />
Norway<br />
UAE Dubai<br />
Estonia<br />
<strong>HansaWorld</strong> Norway AS – Oslo<br />
Touch and Technology FZ-LLC - Dubai Internet City<br />
<strong>HansaWorld</strong> Estonia AS<br />
Tel: +47 67 11 69 76 / norway@hansaworld.com<br />
Tel: +971 4 391 0585<br />
Tel: +372 6101 700 – Tallinn / estonia@hansaworld.com<br />
Tel: +372 7 44 22 35 – Tartu<br />
Paraguay<br />
Uganda<br />
HBS S.R.L – Asunción<br />
Southern Business Solution (Uganda) Pvt.Ltd.<br />
<strong>HansaWorld</strong> HansaRaama AS – Tallinn<br />
Tel: +595-21 228460/228461/214129<br />
Tel. +25641220383 / sales@sbs.co.ug<br />
Tel: + 372 699 9855<br />
Poland<br />
UK<br />
Finland<br />
<strong>HansaWorld</strong> Poland Sp z o o<br />
<strong>HansaWorld</strong> UK Ltd – London<br />
<strong>HansaWorld</strong> Finland Oy Ab – Helsinki<br />
Tel: +48 22 860 65 88 – Warszaw / poland@hansaworld.com Tel: +44 (0)845 123 2732 / uk@hansaworld.com<br />
Tel: +358 (0)201 55 1650 / finland@hansaworld.com<br />
Tel: +48 52 584 13 05 – Bydgoszcz<br />
Ukraine<br />
Ghana<br />
Portugal<br />
Hansa Ukraine – Kiev<br />
LaKe Consult Ltd.<br />
LCAC - Avaliações, Projectos Investimento e<br />
Tel. +380 44 2350668<br />
Tel. +23321270124 / kevin.stepper@lake-consult.com<br />
Consultoria, Lda – Lisboa<br />
Uruguay<br />
Tel: +351 213 041 870/5<br />
<strong>HansaWorld</strong> Uruguay – Montevideo<br />
Honduras<br />
Romania<br />
Tel: +(598 2) 408 61 31<br />
HWCA S. de R.L. - Tegucigalpa<br />
DIM SOFT SRL – Bucharest<br />
Tel: +504 263 0265/66<br />
Tel: +40 1 420 0222<br />
Zambia<br />
Compsource International Limited<br />
Hungary<br />
Russia<br />
Tel +2601252746 / compso@coppernet.zm<br />
ITAFE Kft – Budapest<br />
OOO “<strong>HansaWorld</strong> CIS” – Moscow<br />
Tel: +36 1 309 72 57 / bocskai@hansaworld.com<br />
Tel: +7 495 981 6876 / russia@hansaworld.com<br />
Any comments or suggestions should be directed to: mannik@hansaworld.com<br />
Page 2<br />
International Newsletter for <strong>HansaWorld</strong>, No 1/2006<br />
Page 3<br />
Page 4<br />
International Newsletter for <strong>HansaWorld</strong>, No 1/2006<br />
Specifications<br />
Size: A4<br />
Media: Electronic distribution only, not for print.
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