Sales And Marketing Guidebook - HansaWorld
Sales And Marketing Guidebook - HansaWorld
Sales And Marketing Guidebook - HansaWorld
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3<br />
Overview<br />
In today’s globally diverse business environment, marketing,<br />
branding, and promotion are absolutely vital ingredients for<br />
the success of just about any company or business.<br />
The <strong>Sales</strong> and <strong>Marketing</strong> guidebook has been created as<br />
an informational resource to assist <strong>HansaWorld</strong> employees,<br />
partners and distributors to be better familiarized with <strong>Sales</strong><br />
and <strong>Marketing</strong> materials that are currently being used, know<br />
their purpose, what is currently available, where to find them<br />
and how to request materials to be made from <strong>HansaWorld</strong>'s<br />
<strong>Marketing</strong> department. This resource material also shows<br />
the standard formats and localisation options available for<br />
each material we use in the company for any sales and<br />
marketing opportunities.<br />
Message from the <strong>Marketing</strong> Department<br />
The <strong>Marketing</strong> department is proud to present this resource<br />
material to educate and help familiarize employees and<br />
partners of our products and services. We highly encourage<br />
the use and distribution of these materials.<br />
What materials are available?<br />
• Brochures<br />
• Product sheets<br />
• Guides<br />
• Press Releases and Success Stories<br />
• International Newsletter<br />
• Posters<br />
• Exhibition Displays<br />
• Banner stands<br />
• Certificate<br />
• Standard Presentation<br />
• Campaigns<br />
• Invitations<br />
• Battle Cards<br />
Where to find <strong>Marketing</strong> materials<br />
All <strong>Marketing</strong> materials can be located in the <strong>Marketing</strong><br />
conference, and in <strong>Marketing</strong> sub-conferences. Partners<br />
can also access these listed materials in the <strong>HansaWorld</strong>'s<br />
partner portal (http://www.hansaworld.com/partners). If<br />
access needs to be granted to the partner portal, please<br />
contact Zane Nuke from International <strong>Marketing</strong>, at<br />
zane@hansaworld.com<br />
<strong>Marketing</strong> materials are designed by <strong>HansaWorld</strong>'s inhouse<br />
designers. Localised versions of these materials<br />
are available to reflect market and cultural differences. This<br />
includes photos of people of different racial backgrounds<br />
and translated materials are available in the following<br />
languages:<br />
• English (UK), used as the "international version" to derive<br />
local translations from<br />
• English (US)<br />
• Arabic<br />
• Estonian<br />
• Finnish<br />
• German<br />
• Norwegian<br />
• Polish<br />
• Portugese<br />
• Russian<br />
• Spanish<br />
• Swedish<br />
• Ukrainian<br />
"Intelligent marketing requires planning, surrounded in a<br />
coherent strategy, executed in a timely fashion to a targeted<br />
audience with a message that is clear and consistent, and<br />
easily understood by the audience being addressed."<br />
Zane Nuke<br />
International <strong>Marketing</strong><br />
<strong>HansaWorld</strong> Headquarters
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