Sales And Marketing Guidebook - HansaWorld

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2 Content Page Introduction and Objective......................................................................................................................................3 I. Brochures Enterprise by HansaWorld Brochure...........................................................................................................4 Customer Relationship Management (CRM)..............................................................................................5 SmartView by HansaWorld..........................................................................................................................6 HansaWorld Partner Programs...................................................................................................................7 Point of Sales (POS)....................................................................................................................................8 Project Management...................................................................................................................................9 II. Product sheets Accounts...................................................................................................................................................10 III. Guides Books Beginner’s Guide...........................................................................................................................11 Books Installation Guide............................................................................................................................11 IV. Press Releases and Success Stories Customer Success Stories.......................................................................................................................12 Press Releases.........................................................................................................................................12 V. International Newsletter.............................................................................................................................13 VI. VII. VIII. IX. Posters......................................................................................................................................................14 Exhibition displays..……...........................................................................................................................15 Banner Stands……..........................................…......................................................................................16 Certificate..................................................................................................................................................17 X. Presentations............................................................................................................................................18 XI. XII. XIII. XIV. Campaigns...............................................................................................................................................19 Invitations..................................................................................................................................................20 Battle Cards..............................................................................................................................................21 Marketing Routines...................................................................................................................................22
3 Overview In today’s globally diverse business environment, marketing, branding, and promotion are absolutely vital ingredients for the success of just about any company or business. The Sales and Marketing guidebook has been created as an informational resource to assist HansaWorld employees, partners and distributors to be better familiarized with Sales and Marketing materials that are currently being used, know their purpose, what is currently available, where to find them and how to request materials to be made from HansaWorld's Marketing department. This resource material also shows the standard formats and localisation options available for each material we use in the company for any sales and marketing opportunities. Message from the Marketing Department The Marketing department is proud to present this resource material to educate and help familiarize employees and partners of our products and services. We highly encourage the use and distribution of these materials. What materials are available? • Brochures • Product sheets • Guides • Press Releases and Success Stories • International Newsletter • Posters • Exhibition Displays • Banner stands • Certificate • Standard Presentation • Campaigns • Invitations • Battle Cards Where to find Marketing materials All Marketing materials can be located in the Marketing conference, and in Marketing sub-conferences. Partners can also access these listed materials in the HansaWorld's partner portal (http://www.hansaworld.com/partners). If access needs to be granted to the partner portal, please contact Zane Nuke from International Marketing, at zane@hansaworld.com Marketing materials are designed by HansaWorld's inhouse designers. Localised versions of these materials are available to reflect market and cultural differences. This includes photos of people of different racial backgrounds and translated materials are available in the following languages: • English (UK), used as the "international version" to derive local translations from • English (US) • Arabic • Estonian • Finnish • German • Norwegian • Polish • Portugese • Russian • Spanish • Swedish • Ukrainian "Intelligent marketing requires planning, surrounded in a coherent strategy, executed in a timely fashion to a targeted audience with a message that is clear and consistent, and easily understood by the audience being addressed." Zane Nuke International Marketing HansaWorld Headquarters
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Page 5 and 6: 5 Customer Relationship Management
Page 7 and 8: Certified HansaWorld Business Partn
Page 9 and 10: 9 Project Management Modules Compan
Page 11 and 12: 11 Guides Books Beginner's Guide Be
Page 13 and 14: 13 International Newsletter www.han
Page 15 and 16: 15 Exhibition displays Integrated B
Page 17 and 18: 17 Certificate Associate in Finance
Page 19 and 20: 19 Campaigns Books by HansaWorld Bo
Page 21 and 22: 21 Battle Cards 30. Automatic uploa

Sales And Marketing Guidebook - HansaWorld

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