East Belfast Sectoral Study - Northern Ireland Housing Executive

Appendix 2
Northern Ireland Housing Executive: East Belfast Agents Interview
1. Brief profile of company.
• number of years established in East Belfast market
• number of offices in the east of the city
• estimate of market share
2 General perceptions of how the home-ownership market is currently operating in east
Belfast.
3 Price levels:
• sustainability of price levels and rate of growth
• current trends (second quarter 2006)
• differences by sector
• differences by location within the east of the city, hot spots in the market
• affordability concerns
4 Demand-side issues:
• who is buying, what type of property is in demand
• current level of demand in the market
• source of demand internally generated v demand from outside
• first-time buyer activity
• role of co-ownership
• trading-up within the market
• role of investors
5 Supply-side issues
• what is the level of sales on existing property
• who is selling and where are they moving
• level of new build activity
• brownfield v greenfield development
• impact of planning policy
• influence of Titanic Quarter
• resales of ex-Housing Executive property
• overall volume of sales compared with same period in previous years
6 Perceptions of any market imbalances
7 Impact of buy-to-let/investment market
• demand for private rented accommodation
• supply of private rental accommodation
• impact on home-ownership market
8 Relationships of east Belfast market to rest of the city
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