Spring 2012 - University of California Press
Spring 2012 - University of California Press
Spring 2012 - University of California Press
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academic trade<br />
Lisa Jarnot<br />
Robert Duncan<br />
The Ambassador from Venus:<br />
A Biography<br />
This definitive biography gives a brilliant<br />
account <strong>of</strong> the life and art <strong>of</strong> Robert<br />
Duncan (1919–1988), one <strong>of</strong> America’s<br />
great postwar poets. Lisa Jarnot takes us<br />
from Duncan’s birth in Oakland,<br />
<strong>California</strong>, through his childhood in an<br />
eccentrically Theosophist household, to his<br />
life in San Francisco as an openly gay man<br />
who became an inspirational figure for the<br />
many poets and painters who gathered<br />
around him. Weaving together quotations<br />
from Duncan’s notebooks and interviews<br />
with those who knew him, Jarnot vividly<br />
describes his life on the West Coast and in<br />
New York City and his encounters with<br />
luminaries such as Henry Miller, Anaïs<br />
Nin, Tennessee Williams, James Baldwin,<br />
Paul Goodman, Michael McClure, H.D.,<br />
William Carlos Williams, Denise Levertov,<br />
Robert Creeley, and Charles Olson.<br />
Lisa Jarnot is a poet and an independent scholar.<br />
She has taught at Brooklyn College and the<br />
Naropa Institute and is the author <strong>of</strong> four books<br />
<strong>of</strong> poetry.<br />
MAY<br />
481 pages, 6 x 9”, 19 b/w illustrations<br />
Biography/Poetry/American Literature<br />
World<br />
cloth 978-0-520-23416-1 $39.95sc/£27.95<br />
Mara Einstein<br />
Compassion, Inc.<br />
How Corporate America Blurs the Line<br />
between What We Buy, Who We Are,<br />
and Those We Help<br />
Pink ribbons, red dresses, and greenwashing—American<br />
corporations are scrambling<br />
to tug at consumer heartstrings<br />
through cause-related marketing, corporate<br />
social responsibility, and ethical branding,<br />
tactics that can increase sales by as much<br />
as 74%. Harmless? Marketing insider<br />
Mara Einstein demonstrates in this penetrating<br />
analysis why the answer is a<br />
resounding “No!” In Compassion, Inc. she<br />
outlines how cause-related marketing<br />
desensitizes the public by putting a pleasant<br />
face on complex problems. She takes us<br />
through the unseen ways in which large<br />
sums <strong>of</strong> consumer dollars go into corporate<br />
c<strong>of</strong>fers rather than helping the less fortunate.<br />
She also discusses companies that<br />
truly do make the world a better place, and<br />
those that just pretend to.<br />
Mara Einstein is Associate Pr<strong>of</strong>essor <strong>of</strong> Media<br />
Studies at Queens College. She is the author<br />
<strong>of</strong> Brands <strong>of</strong> Faith: Marketing Religion in a<br />
Commercial Age.<br />
APRIL<br />
242 pages, 6 x 9”, 1 line illustration<br />
Business/Sociology<br />
World<br />
cloth 978-0-520-26652-0 $29.95sc/£19.95<br />
28 | <strong>University</strong> <strong>of</strong> <strong>California</strong> <strong>Press</strong>