13.10.2014 Views

Spring 2012 - University of California Press

Spring 2012 - University of California Press

Spring 2012 - University of California Press

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

academic trade<br />

Lisa Jarnot<br />

Robert Duncan<br />

The Ambassador from Venus:<br />

A Biography<br />

This definitive biography gives a brilliant<br />

account <strong>of</strong> the life and art <strong>of</strong> Robert<br />

Duncan (1919–1988), one <strong>of</strong> America’s<br />

great postwar poets. Lisa Jarnot takes us<br />

from Duncan’s birth in Oakland,<br />

<strong>California</strong>, through his childhood in an<br />

eccentrically Theosophist household, to his<br />

life in San Francisco as an openly gay man<br />

who became an inspirational figure for the<br />

many poets and painters who gathered<br />

around him. Weaving together quotations<br />

from Duncan’s notebooks and interviews<br />

with those who knew him, Jarnot vividly<br />

describes his life on the West Coast and in<br />

New York City and his encounters with<br />

luminaries such as Henry Miller, Anaïs<br />

Nin, Tennessee Williams, James Baldwin,<br />

Paul Goodman, Michael McClure, H.D.,<br />

William Carlos Williams, Denise Levertov,<br />

Robert Creeley, and Charles Olson.<br />

Lisa Jarnot is a poet and an independent scholar.<br />

She has taught at Brooklyn College and the<br />

Naropa Institute and is the author <strong>of</strong> four books<br />

<strong>of</strong> poetry.<br />

MAY<br />

481 pages, 6 x 9”, 19 b/w illustrations<br />

Biography/Poetry/American Literature<br />

World<br />

cloth 978-0-520-23416-1 $39.95sc/£27.95<br />

Mara Einstein<br />

Compassion, Inc.<br />

How Corporate America Blurs the Line<br />

between What We Buy, Who We Are,<br />

and Those We Help<br />

Pink ribbons, red dresses, and greenwashing—American<br />

corporations are scrambling<br />

to tug at consumer heartstrings<br />

through cause-related marketing, corporate<br />

social responsibility, and ethical branding,<br />

tactics that can increase sales by as much<br />

as 74%. Harmless? Marketing insider<br />

Mara Einstein demonstrates in this penetrating<br />

analysis why the answer is a<br />

resounding “No!” In Compassion, Inc. she<br />

outlines how cause-related marketing<br />

desensitizes the public by putting a pleasant<br />

face on complex problems. She takes us<br />

through the unseen ways in which large<br />

sums <strong>of</strong> consumer dollars go into corporate<br />

c<strong>of</strong>fers rather than helping the less fortunate.<br />

She also discusses companies that<br />

truly do make the world a better place, and<br />

those that just pretend to.<br />

Mara Einstein is Associate Pr<strong>of</strong>essor <strong>of</strong> Media<br />

Studies at Queens College. She is the author<br />

<strong>of</strong> Brands <strong>of</strong> Faith: Marketing Religion in a<br />

Commercial Age.<br />

APRIL<br />

242 pages, 6 x 9”, 1 line illustration<br />

Business/Sociology<br />

World<br />

cloth 978-0-520-26652-0 $29.95sc/£19.95<br />

28 | <strong>University</strong> <strong>of</strong> <strong>California</strong> <strong>Press</strong>

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!