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Q6 Full Business Plan - Heathrow Airport

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4. Our proposition for <strong>Q6</strong><br />

Increase non-aeronautical revenues<br />

Ensure a competitive<br />

total cost of operation<br />

4.3. Competitive<br />

total cost of<br />

operating at the<br />

airport<br />

4.3.1 Increase non-aeronautical revenues<br />

Commercial revenues will grow<br />

further in <strong>Q6</strong> through a range of<br />

initiatives and investments. At the<br />

same time, we will continue to<br />

achieve the combined goals of<br />

growing commercial revenue in<br />

the single till and enhancing<br />

passenger experience.<br />

The new T2, and improvements<br />

to retail in T5, will offer passengers<br />

an enhanced departure lounge<br />

experience and an exciting selection<br />

of brands. We will develop new<br />

products and services, particularly<br />

in the premium range, to enhance<br />

income and offer passengers<br />

greater choice, including enhanced<br />

lounge facilities for passengers.<br />

Improvements to car park capacity<br />

and connectivity will also enhance<br />

passenger journeys, grow commercial<br />

income and improve the sustainability<br />

of the car park operation.<br />

The <strong>Heathrow</strong> Journey Team will<br />

continue to provide a multilingual<br />

service that improves passenger<br />

experience and encourages retail<br />

expenditure. Also, e-business and<br />

digital media investments will<br />

leverage emerging technologies to<br />

provide more flexible and personal<br />

channels for passenger<br />

communication and marketing.<br />

© <strong>Heathrow</strong> <strong>Airport</strong> Limited 2013<br />

<strong>Heathrow</strong> <strong>Q6</strong> <strong>Full</strong> <strong>Business</strong> <strong>Plan</strong> - Public version | Chapter 4 Page 33

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