Q6 Full Business Plan - Heathrow Airport
Q6 Full Business Plan - Heathrow Airport
Q6 Full Business Plan - Heathrow Airport
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4. Our proposition for <strong>Q6</strong><br />
Increase non-aeronautical revenues<br />
Ensure a competitive<br />
total cost of operation<br />
4.3. Competitive<br />
total cost of<br />
operating at the<br />
airport<br />
4.3.1 Increase non-aeronautical revenues<br />
Commercial revenues will grow<br />
further in <strong>Q6</strong> through a range of<br />
initiatives and investments. At the<br />
same time, we will continue to<br />
achieve the combined goals of<br />
growing commercial revenue in<br />
the single till and enhancing<br />
passenger experience.<br />
The new T2, and improvements<br />
to retail in T5, will offer passengers<br />
an enhanced departure lounge<br />
experience and an exciting selection<br />
of brands. We will develop new<br />
products and services, particularly<br />
in the premium range, to enhance<br />
income and offer passengers<br />
greater choice, including enhanced<br />
lounge facilities for passengers.<br />
Improvements to car park capacity<br />
and connectivity will also enhance<br />
passenger journeys, grow commercial<br />
income and improve the sustainability<br />
of the car park operation.<br />
The <strong>Heathrow</strong> Journey Team will<br />
continue to provide a multilingual<br />
service that improves passenger<br />
experience and encourages retail<br />
expenditure. Also, e-business and<br />
digital media investments will<br />
leverage emerging technologies to<br />
provide more flexible and personal<br />
channels for passenger<br />
communication and marketing.<br />
© <strong>Heathrow</strong> <strong>Airport</strong> Limited 2013<br />
<strong>Heathrow</strong> <strong>Q6</strong> <strong>Full</strong> <strong>Business</strong> <strong>Plan</strong> - Public version | Chapter 4 Page 33