Fostering Corporate Responsibility through Self- and Co-regulation
Fostering Corporate Responsibility through Self- and Co-regulation
Fostering Corporate Responsibility through Self- and Co-regulation
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5. Strengths <strong>and</strong> limitations of sector-specific initiatives<br />
5. Strengths <strong>and</strong> limitations of sector-specific<br />
initiatives<br />
Each type of initiative has<br />
particular strengths <strong>and</strong><br />
limitations that determine<br />
its overall performance.<br />
Due to their differing natures, each type of sector-specific<br />
initiatives has its own performancerelated<br />
strengths <strong>and</strong> limitations in terms of<br />
legitimacy, effectiveness <strong>and</strong> efficiency. It is almost<br />
impossible to fulfil all three performance<br />
criteria, as in practice there is often a trade-off<br />
between them. In this regard, as can be seen<br />
in Box 6, the ability to offer a legitimate, effective<br />
<strong>and</strong> efficient complement to traditional<br />
governance in tackling societal problems varies<br />
across the four types.<br />
Box 6: Performance of different types of sector-specific initiatives<br />
Awareness-raising Partnering Soft law M<strong>and</strong>ating<br />
Legitimacy<br />
Business vs. Public case<br />
Effectiveness<br />
Short- vs. Long-term benefits<br />
Efficiency<br />
<strong>Co</strong>sts vs. Benefits<br />
moderate high moderate moderate<br />
moderate high high low<br />
high moderate moderate moderate<br />
Source: Hajduk <strong>and</strong> Simeonov 2013.<br />
Awarenessraising<br />
Awareness-raising<br />
Partnering<br />
Partnering<br />
Whereas awareness-raising initiatives are seen<br />
as legitimate by companies, this is often not the<br />
case when it comes to broader society. Despite<br />
their low initial investment, such initiatives<br />
often fail to result in tangible cost benefits <strong>and</strong><br />
direct social outcomes. At the same time, since<br />
their impact on competitiveness depends on<br />
the companies themselves <strong>and</strong> how they deal<br />
with non-monetary benefits, such as increased<br />
knowledge <strong>and</strong> know-how, their effectiveness<br />
might be often limited. However, such initiatives<br />
can be considered efficient since they create<br />
(mostly long-term) value for both business<br />
<strong>and</strong> public actors without forcing them to invest<br />
too many resources.<br />
Partnering initiatives generally strike a balance<br />
between public <strong>and</strong> private concerns <strong>and</strong> offer<br />
win-win situations. <strong>Co</strong>rrespondingly, they demonstrate<br />
high legitimacy <strong>and</strong> effectiveness, especially<br />
due to their direct societal outcomes<br />
as a result of their practical goals <strong>and</strong> projectlike<br />
nature. A basic limitation of partnering initiatives<br />
is their efficiency; they are often costly<br />
<strong>and</strong> require high initial <strong>and</strong> operating costs on<br />
the part of participants. This might be due to<br />
their concrete, project-oriented character, which<br />
requires substantial investment to achieve the<br />
intended goals. Although they offer monetary<br />
benefits or added value in the long term, their<br />
short-term cost-benefit relationships are rather<br />
moderate despite their high potential to foster<br />
innovation. Therefore, they might be more attractive<br />
for larger companies, which can more<br />
easily afford to invest in such projects.<br />
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