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Fostering Corporate Responsibility through Self- and Co-regulation

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5. Strengths <strong>and</strong> limitations of sector-specific initiatives<br />

5. Strengths <strong>and</strong> limitations of sector-specific<br />

initiatives<br />

Each type of initiative has<br />

particular strengths <strong>and</strong><br />

limitations that determine<br />

its overall performance.<br />

Due to their differing natures, each type of sector-specific<br />

initiatives has its own performancerelated<br />

strengths <strong>and</strong> limitations in terms of<br />

legitimacy, effectiveness <strong>and</strong> efficiency. It is almost<br />

impossible to fulfil all three performance<br />

criteria, as in practice there is often a trade-off<br />

between them. In this regard, as can be seen<br />

in Box 6, the ability to offer a legitimate, effective<br />

<strong>and</strong> efficient complement to traditional<br />

governance in tackling societal problems varies<br />

across the four types.<br />

Box 6: Performance of different types of sector-specific initiatives<br />

Awareness-raising Partnering Soft law M<strong>and</strong>ating<br />

Legitimacy<br />

Business vs. Public case<br />

Effectiveness<br />

Short- vs. Long-term benefits<br />

Efficiency<br />

<strong>Co</strong>sts vs. Benefits<br />

moderate high moderate moderate<br />

moderate high high low<br />

high moderate moderate moderate<br />

Source: Hajduk <strong>and</strong> Simeonov 2013.<br />

Awarenessraising<br />

Awareness-raising<br />

Partnering<br />

Partnering<br />

Whereas awareness-raising initiatives are seen<br />

as legitimate by companies, this is often not the<br />

case when it comes to broader society. Despite<br />

their low initial investment, such initiatives<br />

often fail to result in tangible cost benefits <strong>and</strong><br />

direct social outcomes. At the same time, since<br />

their impact on competitiveness depends on<br />

the companies themselves <strong>and</strong> how they deal<br />

with non-monetary benefits, such as increased<br />

knowledge <strong>and</strong> know-how, their effectiveness<br />

might be often limited. However, such initiatives<br />

can be considered efficient since they create<br />

(mostly long-term) value for both business<br />

<strong>and</strong> public actors without forcing them to invest<br />

too many resources.<br />

Partnering initiatives generally strike a balance<br />

between public <strong>and</strong> private concerns <strong>and</strong> offer<br />

win-win situations. <strong>Co</strong>rrespondingly, they demonstrate<br />

high legitimacy <strong>and</strong> effectiveness, especially<br />

due to their direct societal outcomes<br />

as a result of their practical goals <strong>and</strong> projectlike<br />

nature. A basic limitation of partnering initiatives<br />

is their efficiency; they are often costly<br />

<strong>and</strong> require high initial <strong>and</strong> operating costs on<br />

the part of participants. This might be due to<br />

their concrete, project-oriented character, which<br />

requires substantial investment to achieve the<br />

intended goals. Although they offer monetary<br />

benefits or added value in the long term, their<br />

short-term cost-benefit relationships are rather<br />

moderate despite their high potential to foster<br />

innovation. Therefore, they might be more attractive<br />

for larger companies, which can more<br />

easily afford to invest in such projects.<br />

22

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