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The Retail Revolution - Hong Kong Business Association Vietnam

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Consumers spending reduction in 2009?<br />

Base: All n = 500<br />

Less Same More Don't know<br />

Entertainment & dining out<br />

44<br />

54<br />

20<br />

Major<br />

Decrease<br />

Home appliances (Wash machine, TV Hifi, etc)<br />

Household utilities<br />

29<br />

28<br />

69<br />

70<br />

2<br />

20<br />

Personal equipment (mobile phone, laptop ,Etc)<br />

28<br />

69<br />

30<br />

Communications telephone/ fax/ email<br />

25<br />

71<br />

40<br />

Personal care products<br />

23<br />

73<br />

40<br />

Less than<br />

25%<br />

Transportation<br />

23<br />

73<br />

4<br />

House hold care products<br />

23<br />

74<br />

30<br />

Food & beverages products<br />

16<br />

81<br />

4<br />

Health care products/ services<br />

12<br />

76<br />

12<br />

1<br />

Stable<br />

Education<br />

4<br />

72<br />

23<br />

1<br />

Food spend shall reduce by around 15%,<br />

while personal and Home care by over 20%<br />

Source: TNS Consumer Confidence Poll – Jan. 09

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