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The Retail Revolution - Hong Kong Business Association Vietnam

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Health-related categories are booming - 2008<br />

97<br />

86<br />

77<br />

63<br />

48 46<br />

40<br />

36<br />

32 31 29 29 27 26<br />

23<br />

19<br />

TOTAL FMCG<br />

RTD tea<br />

Milk Pasteurized<br />

Sun Protection<br />

Toner/Astringent<br />

Energy drink<br />

Tonic food drink<br />

Infant Milk<br />

Powder<br />

Cooking oil<br />

Adult diaper<br />

Ice Cream<br />

Milk Powder<br />

Baby diaper<br />

Margarine<br />

Fragrances<br />

Instant coffee<br />

Growth Rate in VALUE (%)<br />

Healthy Beverages, Skin Care & Foods are<br />

becoming a staple in most shopping baskets

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