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The Retail Revolution - Hong Kong Business Association Vietnam

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Modern trade impact on <strong>Retail</strong>ing<br />

Modern trade is <strong>Vietnam</strong>’s s fastest growth channel<br />

and will change not only shopping habits, but will<br />

change all elements of society<br />

Presently supermarkets dominate modern trade<br />

outlets<br />

Modern trade spend has doubled in 5<br />

years<br />

Fresh produce still dominates overall<br />

shopping items purchased (60%<br />

Plus)

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