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The Retail Revolution - Hong Kong Business Association Vietnam

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Trade Channel Trend in a recession<br />

Value Shares % - % Value Changes vs. Previous Year<br />

61.5 61.5 62.3<br />

Grocery Store<br />

14 13.3 12.3<br />

Market<br />

17 18 18.7<br />

Modern Trade<br />

Other<br />

4.8 4.7 4.4<br />

MAT Q1<br />

07<br />

MAT Q1<br />

08<br />

MAT Q1<br />

09<br />

Specialty<br />

MT appears Grocery to be growing during the Specialty recession in terms of dollar<br />

Market<br />

Others<br />

value Modern Trade spent per outlet type and has been for some time.<br />

Source: Kantar Worldpanel <strong>Vietnam</strong>

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