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Hart Energy doesn’t operate in retail, so<br />

it’s not involved in gas stations. The company’s<br />

service extends as far as the refining<br />

area, or the local distribution for natural<br />

gas. In other words, Hart Energy follows<br />

the value chain across all of the oil and gas<br />

industry and liquid transportation fuels.<br />

Although the company is worldwide,<br />

following developments across the globe,<br />

it has a heavy focus in North America.<br />

Hart Energy’s print products are primarily<br />

United States- and Canada-based, though<br />

its digital offerings go all around the world.<br />

The digital media segment of Hart<br />

Energy produces premium, members-only<br />

and site licensed websites, as well as specialized<br />

e-newsletters, and sponsored and<br />

pay-per-view webinars, podcasts and white<br />

papers.<br />

The company’s website, www.ugcenter.com,<br />

is targeted toward those involved<br />

in the markets for unconventional crude<br />

oil, natural gas and associated liquids,<br />

while www.oilandgasinvestor.com and<br />

www.a-dcenter.com focus on energy investors.<br />

The E&P Buzz e-newsletter and<br />

www.epmag.com offer exploration and<br />

production content, and The Hart Store,<br />

www.store.hartenergy.com, is a transaction<br />

site offering directories, maps, playbooks,<br />

“As a real vibrant and vital<br />

part of the oil patch, we’ve<br />

always followed activities in<br />

North Dakota...<br />

transcripts/tapes of Hart Energy conferences,<br />

and multi-client research reports.<br />

To produce all of this content, Hart<br />

Energy employs about 170 employees<br />

worldwide. Although most operate out<br />

of the Houston office, Williams says the<br />

company has a long-time interest in the<br />

activity happening in the northernmost<br />

areas of the United States.<br />

“We’ve always followed activities in<br />

the Williston Basin,” she says. “In fact,<br />

the very first issue of Oil and Gas Investor,<br />

which is our flagship <strong>magazine</strong>, was in<br />

1981 and it featured the Williston Basin<br />

as the cover story, so we’ve always followed<br />

the activity in North Dakota. Our<br />

editor-in-chief, Leslie Haines, was a resident<br />

of Williston, ND for a couple years<br />

back in the 1980s, so we’ve had a long and<br />

familiar association with it.”<br />

Williams says she and other editors in<br />

the company have been writing and reporting<br />

on the Bakken formation since its<br />

earliest days.<br />

“As a real vibrant and vital part of the<br />

oil patch, we’ve always followed activities<br />

in North Dakota and been very interested<br />

in reporting on it for various <strong>magazine</strong>s,<br />

websites and newsletter products, so we<br />

provide that editorial coverage,” she says.<br />

“We have sent editors up at various times<br />

Continued on page 120<br />

BASIN BITS | Spring 2014 119

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