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An Industry Leader Within Orange County
By Lalaena Gonzalez-Figueroa - Ian Wiant Photography
Anative Californian and longtime resident of
Orange County, Ede Costa has spent most of
her professional life honing the skills that have
made her a highly successful real estate agent. Her
entrepreneurial spirit has always driven Ede to achieve
her goals, and her ability to consistently adapt and
learn has allowed her to maintain a thriving, clientcentric
business.
As a restaurant owner with over a decade in the
industry, Ede built an intimate knowledge of the
importance of cultivating a reputable brand within
the community. Working with the public on a regular
basis, she tapped into her natural ability to connect
with others, to find ways to meet their needs while
maintaining a focus on the purpose and outcome of
her own professional vision. Her experience as a
hairdresser put Ede in touch with clients on a highly
personal level; she found herself acting as much as
an official counselor and confidante as she was a
stylist. And as the owner of a decorating company she
developed her ability to focus on the details that made
a home unique, and to accentuate a property’s best
features. In real estate she discovered the opportunity
to employ her interpersonal and technical skills, to
challenge herself professionally while continuing to
add significant value to the lives of others.
Ede’s first venture into real estate came during
the sale of her own home. Though she had intended
to work with an agent throughout the process, she
discovered that she was capable of stepping in when
she didn’t receive the level of service she desired. “I
ended up negotiating my own sale, for a price higher
than my original listing,” she recalls. Despite her
success, Ede notes that a number of external factors
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