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contributed to her success. “The market was favorable,
I knew how to show my home well, and I was working
with a product that wasn’t easy to duplicate within
its price range,” she explains. “It worked for me, but
with today’s complex real estate processes and legal
requirements, I would advocate that sellers work with
an experienced and knowledgeable professional.”
Today Ede represents buyers and sellers throughout
North Orange County. A longtime Yorba Linda
resident, she reveals that, according to MLS data, she
has sold more million dollar-plus properties within
the community than any other agent from 2001 to
2010, and she continues to set the standard among
her profession. In 2010 Ede was awarded Orange
Coast Magazine’s 5-Star Award in recognition of her
consistent performance and client satisfaction.
Ede attributes her success to a number of factors. Her
ability to connect with others, she says, is the foundation
upon which her client base has been built. “I listen to
my clients, and really work to maintain communication
throughout the real estate process,” she asserts. “As an
agent, if you can’t develop an understanding of your
clients’ wants and needs, you’ll hit a wall at some point.”
Her background in design and her hands-on approach
to business have allowed Ede to add significant value
to the transactions she represents, with buyers as well
as sellers. “I’m in the field full time,” she states.
“Previewing homes keeps me in touch with inventory and
pricing, which allows me to better represent my clients
in their transactions.” Keeping current with the regional
market also allows Ede to help her sellers best position
their homes for sale. “Staging is crucial in showing a
L to R: Steven Costa, Ede Costa, Pam Fisher,
Josephine Ryan and Gail Orsborn
ExecutiveAgent Magazine