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Teaching Consumer Credit Law in an Evolving Australian Economy

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RECENT DEVELOPMENTS<br />

dehumidification by Protech to fix the mold issue, Cruz’s claim<br />

was still unresolved more th<strong>an</strong> two years after the storm. At that<br />

time, the outst<strong>an</strong>d<strong>in</strong>g <strong>in</strong>voices totaled over $700,000, which<br />

Chubb had verbally agreed to pay earlier. Chubb ultimately<br />

tendered policy limits about two <strong>an</strong>d a half years after the storm,<br />

<strong>an</strong>d the house was demolished two years later.<br />

Protech brought suit aga<strong>in</strong>st Chubb <strong>an</strong>d Cruz to recover<br />

the outst<strong>an</strong>d<strong>in</strong>g bal<strong>an</strong>ce. Chubb counterclaimed for fraud, <strong>an</strong>d<br />

Cruz counterclaimed for fraud, fraudulent <strong>in</strong>ducement, negligent<br />

misrepresentation, <strong>an</strong>d violation of the Texas Deceptive Trade<br />

Practice Act. The jury found that Chubb breached his agreement<br />

with Protech, <strong>an</strong>d awarded damages to Protech <strong>in</strong> the amount<br />

of its unpaid <strong>in</strong>voices. The jury also found that Cruz breached<br />

its contract with Protech, <strong>an</strong>d awarded the same damages of the<br />

unpaid <strong>in</strong>voices. The jury did not, however, f<strong>in</strong>d that Protech<br />

committed fraud aga<strong>in</strong>st Chubb or Cruz, or that Protech was at<br />

fault for the DTPA claims brought by Cruz.<br />

All parties appealed <strong>an</strong>d the appellate court held that Cruz<br />

was not entitled to restoration of consideration because Cruz had<br />

failed to prove entitlement to rescission. Protech <strong>an</strong>d Cruz filed<br />

petitions for review.<br />

HOLDING: Affirmed.<br />

REASONING: The court noted that the DTPA authorizes<br />

consumer suits when deceptive acts are the produc<strong>in</strong>g cause of<br />

“[actual damages] or damages for mental <strong>an</strong>guish.” Tex. Bus.<br />

& Com. Code Ann. § 17.50(a)(1). Cruz claimed that he was<br />

entitled to the money he paid to Protech because one of his<br />

remedies under the DTPA is to restore illegally acquired money<br />

or property. Ma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g its hold<strong>in</strong>g that a party who failed to<br />

recover actual damages or damages for mental <strong>an</strong>guish was not<br />

entitled to attorney’s fees under the DTPA, the court held even a<br />

rescission award requires a show<strong>in</strong>g of actual damages. See Russell<br />

v. Indus. Tr<strong>an</strong>sp. Co., 258 D.E. 462, 465 (1924). The court found<br />

that Cruz could not satisfy section 17.50(a)(1) because the statute<br />

clearly provides a cause of action only to consumers who have<br />

susta<strong>in</strong>ed damages, <strong>an</strong>d the jury found none.<br />

Additionally, the court noted that, under Tex. Bus. &<br />

Com. Code Ann. §17.50(a)(1), a consumer loses his claim<br />

without proof of reli<strong>an</strong>ce to his detriment on the deceptive act.<br />

The court po<strong>in</strong>ted out that the trial court jury found no reli<strong>an</strong>ce<br />

<strong>in</strong> the DTPA claim submitted by Cruz, <strong>an</strong>d Cruz’s subsequent<br />

fil<strong>in</strong>gs did not mention reli<strong>an</strong>ce. Although Cruz presented facts<br />

that Protech engaged <strong>in</strong> a false, mislead<strong>in</strong>g or deceptive act,<br />

the court found he did not meet all the statutory requirements<br />

to recover on his DTPA claim because reli<strong>an</strong>ce is a necessary<br />

element.<br />

F<strong>in</strong>ally, the court applied Tex. Bus. & Com. Code Ann.<br />

§17.50(b)(3) to evaluate Cruz’s claim of entitlement to all<br />

amounts paid under contract without deduct<strong>in</strong>g value received<br />

under the agreement. Cruz argued that he is entitled to all the<br />

money paid by him under the agreement, without surrender<strong>in</strong>g<br />

the benefits he received. However, the court noted that rescission<br />

is not a one-way street. The court reasoned that it requires a<br />

mutual restoration <strong>an</strong>d account<strong>in</strong>g, <strong>in</strong> which each party restores<br />

property received from the other. However, Cruz argued that<br />

the term “restore” was a broader remedy th<strong>an</strong> “restitution” <strong>an</strong>d<br />

did not require him to account for the benefits he was afforded.<br />

The court looked to the def<strong>in</strong>itions of the terms <strong>an</strong>d determ<strong>in</strong>ed<br />

that restitution was merely the “act of restor<strong>in</strong>g” <strong>an</strong>d the<br />

terms were essentially the same. Cruz claimed that the DTPA<br />

authorizes restoration only to the consumer, without requir<strong>in</strong>g<br />

that he disgorge <strong>an</strong>y benefit received. The court held that section<br />

17.50(b)(3)’s restoration remedy contemplates mutual restitution.<br />

The court held that the trial court was correct <strong>in</strong> decid<strong>in</strong>g<br />

not to award Cruz <strong>an</strong>y remedy on his DTPA claims, <strong>an</strong>d that the<br />

DTPA does not authorize <strong>an</strong> order restor<strong>in</strong>g to Cruz amounts<br />

paid by him under the contract.<br />

CIGARETTE REWARDS PROGRAM PROMISES MADE<br />

IN ADVERTISEMENTS MAY BE ENFORCED<br />

Sateriale v. R.J. Reynolds Tobacco Co., ___ F.3d___ (9th Cir.<br />

2012).<br />

FACTS: Defend<strong>an</strong>t R.J. Reynolds Tobacco Co. (RJR) operated<br />

a rewards program for consumers called Camel Cash until 2007.<br />

Under the program, consumers could purchase packages of<br />

Camel cigarettes conta<strong>in</strong><strong>in</strong>g certificates called C-Notes, which<br />

could then be exch<strong>an</strong>ged for merch<strong>an</strong>dise advertised <strong>in</strong> a catalog<br />

provided by Defend<strong>an</strong>t. Certa<strong>in</strong> (but not all) catalogs stated<br />

that the program could be term<strong>in</strong>ated without notice, <strong>an</strong>d <strong>in</strong><br />

October 2006, Defend<strong>an</strong>t mailed a notice to program members<br />

<strong>an</strong>nounc<strong>in</strong>g that the program would term<strong>in</strong>ate as of March 31,<br />

2007.<br />

Pla<strong>in</strong>tiffs compla<strong>in</strong>ed that <strong>in</strong> October 2006, Defend<strong>an</strong>t<br />

no longer allowed for redemption of C-Notes for merch<strong>an</strong>dise<br />

despite its promise to cont<strong>in</strong>ue the program through March of<br />

2007, <strong>an</strong>d because it so abruptly ceased accept<strong>in</strong>g C-Notes for<br />

redemption the C-Notes were rendered worthless. Pla<strong>in</strong>tiffs<br />

brought their action for breach of contract, promissory estoppel,<br />

<strong>an</strong>d violation of two California consumer protection laws. The<br />

district court gr<strong>an</strong>ted Defend<strong>an</strong>t’s motion to dismiss for failure<br />

to state a claim upon which relief could be gr<strong>an</strong>ted.<br />

HOLDING: Affirmed <strong>in</strong> part <strong>an</strong>d reversed <strong>in</strong> part.<br />

REASONING: The court exam<strong>in</strong>ed the claims <strong>in</strong> turn beg<strong>in</strong>n<strong>in</strong>g<br />

with the breach of contract claim. Defend<strong>an</strong>t contended that<br />

there was no contract because there was no offer, but merely<br />

<strong>in</strong>vitations to make <strong>an</strong> offer under common law’s general rule<br />

that advertisements of goods are not ord<strong>in</strong>arily <strong>in</strong>tended or<br />

understood as offers to sell. The court rejected that argument<br />

because that rule <strong>in</strong>cludes <strong>an</strong> exception for offers of a reward,<br />

<strong>in</strong>clud<strong>in</strong>g offers of a reward for the redemption of coupons.<br />

Defend<strong>an</strong>t also argued that if there were <strong>an</strong> offer, <strong>an</strong>y contract<br />

aris<strong>in</strong>g from it would be too <strong>in</strong>def<strong>in</strong>ite to be enforced. The court<br />

expla<strong>in</strong>ed that terms of a contract are reasonably certa<strong>in</strong> if they<br />

provide a basis for determ<strong>in</strong><strong>in</strong>g the existence of a breach <strong>an</strong>d for<br />

giv<strong>in</strong>g <strong>an</strong> appropriate remedy. It held that the existence of a breach<br />

could be readily discernible; <strong>an</strong>d though <strong>an</strong> appropriate remedy<br />

would be more difficult to ascerta<strong>in</strong>, public policy dictates that<br />

the court should go to great lengths to f<strong>in</strong>d a construction of the<br />

agreement to salvage the contract. The court found that there<br />

was enough <strong>in</strong> the agreement to show the existence of a unilateral<br />

contract, <strong>an</strong>d the question of whether there was a breach should<br />

have survived the motion to dismiss. The court next exam<strong>in</strong>ed<br />

the promissory estoppel claim <strong>an</strong>d determ<strong>in</strong>ed that although<br />

it should have survived the motion to dismiss, the claim rises<br />

<strong>an</strong>d falls with the existence of a contract. The court upheld the<br />

dismissal of the California consumer law compla<strong>in</strong>ts.<br />

44 Journal of <strong>Consumer</strong> & Commercial <strong>Law</strong>

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