Business Management - McGraw-Hill Books

McGraw-Hill Professional 

New Titles 

July 2013

Business

Leading the Starbucks Way: 5 Principles for Connecting with 

Your Customers, Your Products and Your People 

Author: Joseph Michelli 

ISBN-13: 9780071801256 

Format: Hardcover 

Subject: Business Management 

Pages: 256 

Illustrations: 10 

Edition: 1 

Pub Date: SEPTEMBER 2013 

Copyright Year: 2014 

Imprint: McGraw-Hill 

Top Picks 

Price: USD 25.00 

The highly anticipated follow-up to the international blockbuster The Starbucks Experience 

ABOUT THE BOOK 

Joseph Michelli, author of the blockbuster The Starbucks Experience, explains the leadership 

principles that drove the iconic coffee company’s resurgence from serious setbacks during the global 

recession—one of the few true turnaround stories of this time. 

Michelli establishes five simple principles that Starbucks applied to build long-term global 

sustainability—Savor and Elevate, Love to Be Loved, Reach for Common Ground, Mobilize the 

Connection, Cherish and Challenge Your Legacy—which can be used in any company, in any 

industry. 

Leading the Starbucks Way reveals that it is easier to build success than to sustain success. Where Schultz's book 

told the personal leadership side of this story, Michelli's book reveals how this happened on a global leadership scale 

through 5 principles that can be any company of any size that wants to build a sustainable business focused on 

continually innovating human experiences. Leading the Starbucks Way, unlike its predecessors, will anchor all 

business principles to two overarching and inextricably linked themes of "love" and "responsibility." Love without 

responsible behavior reflects nothing more than a business platitude. For example, some leaders talk about loving 

customers or loving employees only to abandon that so-called "love" in difficult times. Responsibility without love can 

reflect a pragmatic or transactional approach to business that often is devoid of powerful emotional connections and 

a spirit of "otherness." A lack of business love is a liability in achieving long-term success. 

MARKET / AUDIENCE 

Business leaders, managers, fans of Starbucks and the devoted readers of Joseph Michelli and Howard 

Schultz. 

ABOUT THE AUTHOR 

Joseph Michelli is the bestselling author of The Starbucks Experience, The New Gold Standard, 

Prescription for Excellence, and The Zappos Experience. 

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3

Management Efficacy: Wisdom from the Indian Bhagavad Gita 

and the Chinese Art of War 

Author: Charles Chow 

Top Picks 

ISBN-13: 9781259071089 

Format: Paperback 


Pages: 184 

Edition: 1 

Pub Date: JULY 2013 





Among the many diaspora, the Chinese and Indian have larger networks and rich documentation on 

strategy. Sun Zi’s Art of War, Admiral Zheng He’s Art of Collaboration and Genghis Khan’s Art of 

Winning are famous Chinese wisdom already applied to business. The Indians have their Machiavelli 

named Chanakya or Kautilya, whose book Arthashastra expounded the Mandala Principle: “the 

enemy’s enemy is a friend.” While Kautilya focuses on statecraft, there is an even older document 

regarding conflict called The Bhagavad Gita. The concept of detachment advocated in The Gita is 

similar to (but not the same as) the Taoist Wu-Wei principle of non-doing. Both support universal 

harmony and are evident in business activities for Corporate Social Responsibility. This book is an 

East-East convergence of ideas to highlight key aspects of Chinese and Indian thinking in managing 

expectations. 

Part 1 will highlight the main features in managing conflict. This is followed by Part 2 to link the 

findings with knowledge management and value innovation. Part 3 then concludes with the 

essentials to thrive in turbulent times. 

In summary, the efficacy in management can be condensed into merely two words: “just right” or 

simply “mindfulness”. The main components are resilience in delivery, opportunity for deliverables 

and detachment from results. For companies, the basic tenet is to link resources with 

resourcefulness. For individuals, the key tenets can be summarized into three perspectives: 

(a) Everyone has an inner firmness of purpose; 

(b) Relationships are not available until enabled; and 

(c) There is inaction in action. 


Dr Charles Chow worked in the military, the police and the government before joining the private 

sector. As the first Singaporean to be trained by the German Navy, he was put in command of a 

Singapore Navy ship, and later helped set up the Singapore Police Coast Guard. After 15 years of 

uniform service, Dr Chow joined the Singapore Trade Development Board, where he headed the 

Singapore-India Business Network and was responsible for drafting Singapore’s strategy for doing 

business in India. In 1996, Dr Chow founded the East-West Group which secures the strategic 

interests of high potentials in Germany and India in education and the environment. Although a 

Roman Catholic, he has discovered great wisdom in The Bhagavad Gita and its relevance to 

management efficacy. 

4

I Moved Your Cheese: For Those Who Refuse to Live as Mice 

in Someone Else’s Maze 

Author: Deepak Malhotra 

Top Picks 

ISBN-13: 9781609949761 


Subject: Self-Improvement 

Pages: 120 

Edition: 1 



Imprint: Berrett-Koehler 


Now Now 

in 

in 

Paperback! 


For all its good intentions, Who Moved My Cheese? basically reduces us to mice in a maze sniffing 

after cheese. Don’t ask why you’re in a maze, don’t ask what makes the cheese move, just keep 

your head down and find it. And yet, success in areas such as innovation, entrepreneurship, 

creativity, problem solving, and business growth often depends on the ability to challenge 

assumptions, reshape the environment, and play by a different set of rules (your own!). 

Harvard Business School professor Deepak Malhorta uses a fable involving a different set of mice 

in a maze—mice who question everything—to help readers see how they underestimate their 

ability change the rules, overcome the constraints they face, and control their own destiny. 

Malhotra encourages readers to audit their assumptions about what limitations they really face and 

which are self-imposed or unthinkingly accepted. We can create the circumstances and realities we 

want –we can go beyond simply changing our behavior (find that new cheese!) to changing the 

game itself. But to do so we need to understand the ways we’re holding ourselves back. As one of 

the characters in the book says, “the problem is not that the mouse is in the maze, but that the 

maze is in the mouse.” 


Readers irritated by Who Moved My Cheese Organizational leaders, trainers, coaches, and 

consultants Entrepreneurs and those interested in entrepreneurship Business strategists Personal 

success readers 


Deepak Malhotra is a Professor in the Negotiations, Organizations and Markets Unit at the 

Harvard Business School. He teaches Negotiation in the MBA program, and in a wide variety of 

executive programs including the Owner/President Management Program (OPM), Changing the 

Game and Families in Business. Deepak has won numerous awards for his teaching, including the 

HBS Faculty Award by Harvard Business School's MBA Class of 2011, and the Charles M. Williams 

Award from the Harvard Business School. In both 2011 and 2012, the MBA students selected 

Deepak to give the "Best of EC Year" speech to graduating students. 

5

The Five Keys of Powerful Business Relationships: How to 

Become More Productive, Effective and Influential 

Author: Sallie Sherman, Joseph Sperry, Steve Vucelich 

Top Picks 

ISBN-13: 9780071783880 

Format: Hardback 


Pages: 240 

Edition: 1 





Previously announced in Nov 2012. 

Due to publishing delay, this title is featured in this month new title again. 

Leverage internal and external business relationships to boost individual influence—and 

organizational success 


The Five Keys of Powerful Business Relationships explains how to recognize relationships that aren’t 

generating their full potential—and make them work. It provides five practical methods for 

improving relationships with team members, coworkers, customers, and partners guaranteed to 

boost efficiency and productivity. 

Sherman and Sperry return with a powerful guide to building and leveraging cross-departmental, 

cross-team, and intra-team relationships. Drawing on the same concepts that drove the success of 

their book, Seven Keys to Managing Strategic Accounts, the authors show readers how use their 

within-company relationships to become more productive, more effective, more efficient, and more 

influential. The book will show readers how to recognize relationships that are not generating their 

full power, and how to apply the five keys to those critical relationships in order to improve personal 

and managerial development. 

The authors present proven best practices and habits that individuals and firms can use to eliminate 

critical barriers to performance, thereby boosting the energy of individuals, teams, groups, and 

companies. Some of these barriers are cultural, some are related to a company's infrastructure, and 

others are due to lack of awareness, effective practices and habits. 


Managers; Team Leaders; Team Members 


The authors, Sallie Sherman, Joseph Sperry, and Steve Vucelich, are President & CEO and 

Senior Consultant at S4 Consulting, a boutique consulting firm that works with Fortune 100 firms. 

The book draws on case-studies from Fortune 1000 companies with which the authors have 

consulted. 


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6

The Entrepreneurial Bible to Venture Capital : Inside Secrets 

from the Leaders in the Startup Game 

Author: Andrew Romans 

ISBN-13: 9780071830355 


Subject: Finance & Investing 

Pages: 256 

Edition: 1 

Pub Date: AUGUST 2013 



Finance & 

Investment 


40 leading venture capitalists come together to teach entrepreneurs how to succeed with 

their startup 


The Entrepreneurial Bible to Venture Capital is packed with invaluable advice about how to raise angel 

and venture capital funding, how to build value in a startup, and how to exit a company with 

maximum value for both founders and investors. It guides entrepreneurs through every step in an 

entrepreneurial venture from the legalities of raising initial capital to knowing when to change tactics. 

Packed with invaluable advice about how to raise angel and venture capital funding, how to build 

value in a startup, and how to exit a company with maximum value for both founders and investors; 

contains behind-the-scenes views of successful startups like Skype, YouTube, and Facebook 


The book targets entrepreneurs, angel investors, rookie and veteran VCs and lawyers, corporate 

development executives, fundraising advisors, M&A and public equities investment bankers, family 

offices, fund of funds, hedge funds, investors in the VC asset class 


Andrew Romans is the founder and general partner of The Founders Club, a venture capital equity 

exchange fund and direct secondary venture capital fund. Romans is also the cofounder and cochairman 

of Georgetown Alumni Angels, an investment firm associated with Georgetown University. 


9780071624602 

USD 34.95 

9780071496025 

USD 49.95 

7

How to Give Financial Advice to Couples: Essential Skills for 

Balancing High-Net-Worth Clients’ Needs 

Author: Kathleen Burns Kingsbury 

ISBN-13: 9780071819114 


Subject: Personal Finance 

Pages: 256 


Edition: 1 




Finance & 

Investment 


Improve your effectiveness working with couples—and build a more satisfied, loyal client 

base 


"From reflecting on how your own history affects the advice you give, to tools like a couples protocol, 

taking money histories, money-o-grams, and helping clients visit each other’s money islands, Kingbury 

has created an invaluable resource for every advisor who works with couples.“ Stephen Wershing, 

CFP, President, The Client Driven Practice, and author of Stop Asking for Referrals! 

"Why do 70% of widows fire the financial advisor upon the passing of their husbands? Kathleen 

Kingsbury provides the answer to this question and equips financial professionals on how to build a 

conversation with couples, not just one party in the relationship. Providing financial advice to couples 

is a primary skill that has been overlooked in this profession for too long. Whether or not you hearken 

to Kathleen's insight's will have a profound impact on your business, for better or for worse, for richer 

or for poorer.“ Mitch Anthony, author, The New RetireMentality 

How to Give Financial Advice to Couples helps you avoid the common traps that drive customers away, 

such as subtly siding with one member of the couple, failing to plan adequately with both members, 

and avoiding difficult financial conversations for fear of upsetting the wealth creator. 

Learn everything there is to know about the psychology of couples, reasons why advisors want to 

market and service couples more effectively, and specific tips and techniques for managing the 

challenges inherent in advising traditional and non-traditional couples. 


Financial advisors and related financial services professionals. 


Kathleen Burns Kingsbury is a wealth psychology expert and behavioral change specialist. She is 

the founder of KBK Wealth Connection and the author of How to Give Financial Advice to Women. 


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8

ETF Investment Strategies: Best Practices from Leading 

Experts on Constructing a Winning ETF Portfolio 

Author: Aniket Ullal 

ISBN-13: 9780071815345 


Subject: Finance & Investing 

Pages: 240 


Edition: 1 




Finance & 

Investment 


Top ETF investors reveal how to best leverage today’s hottest investment vehicle for both 

long- and short-term profits 


Want to know how to trade the hottest new investment vehicle? Expert ETF investor and Founder of 

First Bridge Data, author Ullal reveals the secrets of profiting from the Exchange-Traded Fund, a 

growing investment vehicle. In tradition of Market Wizards, Ullal interviews top ETF investors to find 

out their ETF process and how they construct their portfolios. Pulling from the experts in the field like 

Rich Bernstein, CEO of Merrill Lynch and Vern Sumnicht, CEO of iSectors, this book has all the 

information you need to begin trading ETFs for profit: Learn the basics of ETFs; how they work, why 

they're growing in popularity, and how you can get your share of the profits. Discover the way to apply 

classic techniques to leverage your ETF investments for both the short-term and long-term. 

In ETF Investment Strategies Revealed, Aniket Ullal reveals the secrets of profiting from the Exchange- 

Traded Fund, a growing investment vehicle. In the tradition of Market Wizards, Ullal interviews top ETF 

investors to find out their ETF process and how they construct their portfolios. Pulling from the experts 

in the field like Rich Bernstein, CEO of Merrill Lynch and Vern Sumnicht, CEO of iSectors, this book has 

all the information investors need to begin trading ETFs for profit: Learn the basics of ETFs; how they 

work, why they're growing in popularity, and how they can get their share of the profits. 


Retail investors (i.e. individual investors who manage their own portfolios through their brokerage 

accounts) as well as individual financial planners who have their own small practices (eg CPAs, CFPs) 


Aniket Ullal is the founder of First Bridge Data, a provider of institutional quality data and analytics on 

ETFs, whose clients include financial advisors and hedge funds. 


9780071543897 

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9

The Respect Effect: How to Use the Science of 

Neuroleadership to Inspire a More Loyal and Productive 

Workplace 

Author: Paul Meshanko 

Business 

Management 

ISBN-13: 9780071816090 


Subject: Human Resource Management 

Pages: 224 


Edition: 1 






The Respect Effect reveals the transformational power of respect in the workplace through 

neuroscience applied to employee engagement. It provides extensive research showing that the 

brain performs at the highest level when treated with respect, but when emotionally attacked by 

disrespectful behavior the brain shuts down. 

Meshanko translates this knowledge into a proven method that helps managers pinpoint areas in 

which they need to improve. His tested strategy helps managers understand the initial, biological 

reactions to what people say and do, and teaches how to create positive situations, avoid negative 

ones, and ultimately build a better work environment for everyone. 


Managers, human resource professionals 


Paul Meshanko is an author and professional speaker with over 20 years of experience in 

corporate training and organizational culture change. He is the founder of Legacy Business 

Cultures, one of the Midwest's most successful staff development employee survey providers. 


Increase productivity using the power of RESPECT 

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10

Practicing Positive Leadership: Tools and Techniques That 

Create Extraordinary Results 

Author: Kim Cameron 



ISBN-13: 9781609949723 


Subject: Leadership 

Pages: 192 

Edition: 1 






The first practical guide to implementing positive leadership, which helps leaders in all types of 

organizations reach beyond ordinary success to achieve extraordinary effectiveness, spectacular 

results, and positively deviant performance. 

The recent emphasis on positive leadership has revolutionized traditional approaches to leading and 

managing. Producing extraordinarily high performance, generating positively deviant results—that 

are dramatically better than normal—and creating remarkable vitality in the workplace are the most 

frequent consequences of positive leadership. Empirical research by Kim Cameron has confirmed 

these outcomes, but the lingering question is “how?” What specifically can leaders do to practice 

positive leadership? 

This book provides five proven practices—tools and techniques—for practicing positive leadership. 

These tools and techniques have been confirmed as highly successful in leading individual 

employees and organizations to attain extraordinarily high levels of flourishing and effectiveness. 

They build on and supplement Kim Cameron’s previous book, Positive Leadership, which outlined 

the theory but, in the interest of brevity, omitted details about implementation. Developmental 

exercises and action activities associated with each positive practice are provided in the book to 

help the practices become instantly implementable. 


Professors and students at business schools People involved with the Positive Organizational 

Scholarship movement Managers and executives in all kinds of organizations 


Kim Cameron is professor of management and organizations at Michigan's Stephen M. Ross 

School of Business and professor of higher education in the School of Education at the University of 

Michigan. He is coauthor or co-editor of ten books, including Developing Management Skills, 

Positive Organizational Scholarship, and Making the Impossible Possible, and is cofounder of the 

Ross School of Business' Center for Positive Organizational Scholarship, which the Harvard Business 

Review recognized as one of the Breakthrough Ideas for 2004. 

11

The Social Employee: How Great Companies Make Social 

Media Work 

Author: Cheryl Burgess, Mark Burgess 

ISBN-13: 9780071816410 



Pages: 288 


Edition: 1 







Learn today's most powerful corporate social media initiatives 


Reveals the most powerful corporate social media initiatives today—helping any company 

replicate similar success 

The Social Employee highlights eight major companies actively engaged in cutting edge social 

branding and social business strategies. Through the unique stories of these brands, the authors 

reveal how readers can apply similar strategies to their own businesses in order to build a social 

culture tailor-made for the twenty-first century. The brands that leverage their employee base in 

order to engage customers and prospects through social media are the ones destined to win the 

marketing wars. This book not only details the astronomical rise of the social employee, but also 

outlines the innovative methods that leading companies have employed to foster cultures of 

enthusiastic and engaged workers. 


Managers, executives, directors, marketing and PR professionals 


Mark Burgess is founder and managing partner of Blue Focus Marketing LLC, a social branding 

consultancy and the recipient of MarketingSherpa – Readers Choice –"2012 Best Social Media 

Marketing Blog." 

Cheryl Burgess is a social media expert, co-founder, and managing partner with Mark of Blue 

Focus Marketing. Burgess is the winner of the 2012, 2011 and 2010 Twitter Shorty Award in 

Marketing. 


9780071768252 

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9780071762342 

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12

Klout Matters: How to Engage Customers, Boost Your Digital 

Influence--and Raise Your Klout Score for Success 

Author: Gina Carr, Terry Brock 

ISBN-13: 9780071827317 



Pages: 240 


Edition: 1 







Use Klout to expand influence, get more business, and DRIVE PROFITS 


The marketing professional’s guide to using Klout to expand influence, get more business, 

and drive profits and growth 

Klout Matters addresses specific easy-to-implement strategies that are essential to remain 

competitive in an increasingly crowded and noisy marketplace. It shows how to stand above the 

crowd with a higher Klout score. This book will provide the specific steps that even the busiest 

professional can embrace to achieve serious business results. 

The leading social media influence scoring tool, Klout has scored more than 100 million people and 

companies; written by two of today’s top social media gurus, this book offers simple-to-use strategies 

marketers can begin using right away 


Marketers, managers, entrepreneurs, job seekers 

ABOUT THE AUTHORS 

Gina Carr is an entrepreneur, speaker, and marketing consultant who works with thought leaders to 

leverage social media marketing for more profits, influence, and success. 

Terry Brock is an internationally recognized speaker and business coach in the areas of marketing 

and technology. 


9780071791090 

USD 25.00 

13

Global Supply Chain Management: Leveraging Processes, 

Measurements, and Tools for Strategic Corporate Advantage 

Author: Tomas Hult, David Closs, David Frayer 

ISBN-13: 9780071827423 



Pages: 240 


Edition: 1 







A dream team from the world’s top university for supply chain programs explains how to 

integrate supply chain strategy into a multinational corporation’s global strategy 


Global Supply Chain Management helps supply chain managers in each of the core fields of supply 

chain management (i.e., logistics, purchasing operations, market channels, and marketing) increase 

efficiency and effectiveness of their supply chains. It is also ideal for top-level managers in 

corporations (C-suite executives)—whether used directly by them or discussed with top level 

managers involving logistics, purchasing, operations, or marketing managers. 


Anyone involved in Supply Chain Management – from the front line practitioners to mid-level 

managers and executives to the C-Suite of an organization; Those involved in creating and executing 

a global supply chain strategy; Executives tasked with creating a company’s overall strategy 


Dr. Tomas Hult is Eli Broad Professor of Marketing and International Business and Director of the Eli 

Broad International Business Center at Michigan State University; Executive Director of the Academy 

of International Business; Editor, Journal of the Academy of Marketing Science; Fellow, Academy of 

International Business. 

Dr. David Closs is John H. McConnell Chair in Business Administration and Professor of Logistics and 

Supply Chain Management; Department Chair of Supply Chain Management in the Eli Broad College 

of Business at Michigan State University; Former Editor, Journal of Business Logistics. 

Dr. David Frayer is Director-Executive Development Programs in the Broad College of Business at 

Michigan State University, and with a Ph.D. focused on Purchasing. 


9780071798303 

USD 40.00 

9780071813082 

USD 60.00 

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14

The Ultimate Guide to Strategic Marketing: Real World 

Methods for Developing Successful, Long-term Marketing 

Plans 

Author: Robert Hamper 

Sales & 

Marketing 

ISBN-13: 9780071809092 


Subject: Sales And Marketing 

Pages: 304 


Edition: 1 





The marketing blueprint today’s executives and managers need to drive corporate growth 

while adapting to the constant change of today’s business landscape 


Based on an expansive, long-term study of proven marketing plans, The Ultimate Guide to Strategic 

Marketing provides decision makers with the knowledge and insight they need to overhaul their 

marketing strategies—not just come up with short-term, quick-fix solutions. It covers virtually every 

topic important to marketing executives, including planning in the context of the global/e-commerce 

market environment, SWOT. internal/external investment opportunities, strategic budgeting and 

forecasting. 

The recession has many companies looking back at marketing strategies that have worked in the 

past, not just short-term fixes and trends; this book fills that need 

Forms and templates for creating personalized marketing plans will be available online 


Executives, managers, marketing professionals, undergraduate and MBA professors and students 


Robert J. Hamper is president of Robert J. Hamper & Associates, which specializes in strategic 

planning, and has consulted for over 18 years to Fortune 500 and mid-sized corporations. 


9780071746489 

USD 19.95 

9780071745574 

USD 45.00 

9780071395229 

USD 24.95 

15

Stop Talking, Start Communicating: Counterintuitive Secrets 

to Success in Business and in Life, with a foreword by Martha 

Mendoza 

Author: Geoffrey Tumlin 

ISBN-13: 9780071813044 


Subject: Business Communication 

Pages: 256 


Edition: 1 







Play dumb. Be boring. Don't solve problems. Respond with weakness . . . 


Proven counterintuitive ways for communicating meaningfully and productively in today’s 

oversaturated digital environment 

Stop Talking, Start Communicating turns conventional wisdom on its head to help you navigate a 

world dominated by powerful technological devices that are eroding our vital communication skills. 

Quick, cheap, and easy means of "staying connected" come with dangerous consequences. They 

discourage reflection, restraint, and thoughtfulness, offer little incentive to get a message right the 

first time, and facilitate the constant interruptions and distractions that dramatically multiply 

conversational errors. 

Stop Talking, Start Communicating combines scientific research with realistic practice to deliver 

counterintuitive but highly effective communication strategies, such as Don’t Be Yourself (your first 

communication response is usually your worst), Don't Solve Problems (resist the urge to handle every 

issue that comes your way), and Play Dumb (give people an opportunity to self-correct). 


Executives, managers, supervisors, HR professionals, business professionals, general audience 


Geoffrey R. Tumlin is founder and CEO of Mouthpeace Consulting LLC, a communication consulting 

company; president of On-Demand Leadership, a leadership development company; and founder and 

board chair of Critical Skills Nonprofit, a public charity dedicated to providing communication and 

leadership skills training to chronically underserved populations. 


9780071770132 

USD 22.00 

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16

Upgrade: Taking Your Work and Life from Ordinary to 

Extraordinary 

Author: Rana Florida 

ISBN-13: 9780071827218 



Pages: 240 

Edition: 1 




Self- 

Improvement 


7 Key Principles to achieving YOUR business and life goals 


What do a graffiti artist, eminent neurologist, and Grammy award-winning musician have in 

common? Seven key ingredients for success. 

In this groundbreaking new book, Rana Florida shares their formula, giving readers the tools they 

need to achieve unimagined success in work and in life. Upgrade gathers the best from 

entrepreneurs, innovative thinkers and creative leaders and presents their philosophies not in the 

abstract but in simple and actionable terms that anyone can put to good effect in either their 

professional or their personal lives right from day one. 

Learn how to: 

• Envision the future 

• Find your passion 

• Get creative 

• Design your time 

• Collaborate 

• Take risks 

• Embrace failure 

Includes over 30 interviews with many of today's leading thinkers and creative minds, 

including: Sir Ken Robinson, Dan Pink, Mark Cuban, Andre Agassi, Zaha Hadid, Governor 

O'Malley, Tory Burch, and Tim Brown. 


Managers in creative industries in corporations, the Creative Class, readers of Making Ideas Happen 


Rana Florida is CEO of the consulting firm the Creative Class Group, whose clients include BMW, 

Starwood, IBM, Philips, Zappos, and Johnson & Johnson. 


9780071635042 

USD 22.95 

17

Great Work: How to Make a Difference People Love 

Author: David Sturt 

ISBN-13: 9780071818353 



Pages: 256 

Edition: 1 




Self- 

Improvement 


The 5 keys to building more value in your company from the ground up 


Great work lives inside all of us. The question is: Do we make the contributions we’re capable of? Is 

our best work getting out there? Making waves? Creating a difference the world loves? 

We’ve long been told our ability to succeed depends on our job title, social status, gender, I.Q., or 

when and where we were born. Great Work turns that conventional thinking on its head to reveal 

innovation can come from anyone, anywhere. Especially you. 

With insights from the largest-ever study of award-winning work, Great Work reveals five practical 

skills that will help you become a difference maker at work. You’ll learn to make improvements that 

delight customers, inspire team members, help your company grow, and put a spark in your career. 

Great Work is filled with stories of real people in real jobs who did the work they were assigned and 

then shattered expectations to deliver better-than-asked-for results. The differences they’ve made 

will inspire you. Better still, they’ll teach you how to make a difference of your own. 

From the organization behind The Carrot Principle and other national bestsellers that taught the 

world’s managers to recognize great work, this book will help a new generation of readers do work 

worth recognizing. 


Business leaders and managers 


David Sturt led the research behind Great Work. He is a professional speaker with 15 years 

experience in product development. 


9780071791489 

USD 27.00 

9780071739351 

USD 27.95 

9780071628082 

USD 32.95 

18

Soldier of Finance: Take Charge of Your Money and Invest in 

Your Future 

Author: Jeff Rose 

ISBN-13: 9780814433287 


Subject: Finance & Investment 

Pages: 224 

Edition: 1 



Imprint: Amacom 

Finance & 

Investment 


Lace up your boots, soldier! Welcome to Basic Training in personal finance. 


Too much debt? Not enough savings? Stop your whining and get to work. It’s time to become a 

battle-ready financial warrior, prepared to tackle any money challenge. Modeled on the Soldier’s 

Handbook, which is issued to all new U.S. Army recruits, Soldier of Finance is a no-nonsense, militarystyle 

training manual to overcoming financial obstacles and building lasting wealth. Written by Jeff 

Rose, a Certified Financial Planner and army veteran with extensive combat experience, the book is 

divided into 14 modules, each section covering an essential element of financial success. You will 

learn how to: 

• Evaluate your position and commit to change 

• Target and methodically eliminate debt 

• Clean up your credit report 

• Create tactical budgets 

• Build emergency savings 

• Invest for the short and long term 

• Determine an affordable mortgage size, insurance needs, and more. 

Complete with tales from the trenches and useful tools including quizzes, debriefings, and more— 

Soldier of Finance is the survival guide you need to face down your finances and bring order and 

prosperity to your life. 


Jeff Rose CFP, (Carbondale, IL) is a Certified Financial Planner and an Iraq combat veteran. A 

regular contributor to U.S. News & World Report, MarketWatch, and Equifax.com, he is the author of 

two popular personal finance blogs, SoldierofFinance.com and the nation ally recognized 

goodfinancialcents.com, which has been featured in Forbes, The Huffing ton Post, Kiplinger, and The 

Wall Street Journal. 


9781609942960 

USD 27.95 

9780071799836 

USD 30.00 

9780071808439 

USD 24.00 

19

Retirement GPS: How to Navigate Your Way to A Secure 

Financial Future with Global Investing 

Author: Aaron Katsman 

ISBN-13: 9780071814065 


Subject: Personal Finance 

Pages: 208 


Edition: 1 




Finance & 

Investment 


Learn the secrets for ensuring a happy, healthy life after work: INTERNATIONAL INVESTING 


SeekingAlpha.com contributor Aaron Katsman presents a novel approach to help you both grow and 

protect your hard earned savings—with a special focus on international investing. It provides a 

fresh approach to asset allocation, taking into account the fact that the world's strong economic 

growth is not based in the U.S. and explains how to incorporate various assets, including 

international investing, to generate income needed to have a comfortable retirement. 

SeekingAlpha.com contributor Aaron Katsman helps baby boomers and other retirement planners 

use global investing to ensure a happy, healthy life after work 

• Most retirement investing guides call for limited foreign exposure in portfolios; because strong 

economic growth is no longer based in the U.S., this book provides a critical alternative, 

showing investors why and how they should place more focus on investing internationally 

• The book includes budgeting worksheets, an investment profile questionnaire, and many 

visual aids to help readers make simple sense of this new approach to retirement investing 


Aaron Katsman is President and CEO of Lighthouse Capital, LLC. 


9780071800198 

USD 20.00 

9780071800693 

USD 20.00 

20

The Business Solution to Poverty 

Author: Paul Polak, Mal Warwick 

ISBN-13: 9781609940775 



Pages: 264 

Edition: 1 

Pub Date: OCTOBER 2013 







How can the world’s nearly 3 billion who live on $2 a day or less be lifted out of poverty? Paul Polak 

(bestselling author of Out of Poverty) and the organizations he has founded have pioneered methods 

that have already helped nearly 20 million of the world’s poorest people to get out of poverty without 

charitable or government handouts. Now Polak teams with social entrepreneur and author Mal 

Warwick (bestselling author of Values-Driven Business) to reveal the keys for entrepreneurs, 

businesses, and others to replicate this success and expand its scale to include hundreds of millions of 

the poorest of the poor around the world. 


Poverty alleviation organizations Activists and economists concerned with developing nations Leaders 

in the finance and social sectors Social venture programs and entrepreneurs 


Paul Polak is the founder of Colorado-based nonprofit International Development enterprises (IDE). 

For the past 25 years, Paul has worked with thousands of farmers in countries around the world to 

help design and produce low-cost, income-generating products that have already moved 17 million 

people out of poverty. He is the winner of numerous awards, including being named one of Atlantic 

Monthly’s 50 “Brave Thinkers” in 2009.” 

Mal Warwick worked for three decades as a professional fundraising consultant to nonprofit 

organizations and progressive political candidates and committees. In 2010, Mal left the fundraising 

field to become one of four partners in the One World Futbol Project LLC. Now, in 2012, he divides his 

time among the following: impact investing, and volunteer work for GreatNonprofits, the One World 

Futbol Foundation, and Social Venture Network. 

21

The Other Talk: A Guide to Talking with Your Adult Children 

about the Rest of Your Life 

Author: Tim Prosch 

ISBN-13: 9780071830980 



Pages: 240 

Edition: 1 




Self- 

Improvement 


In collaboration with AARP—the baby boomer’s guide to having open, honest financial 

conversations about sensitive issues with their adult children 


The first of its kind—a dignified approach to dealing with the tough issues and decisions 

that will confront parents and their children 

It’s a rite of passage for parents to have the Talk with their children about the beginning of life (as in 

the birds and the bees). As they get older, however, parents need to have the other talk—that is, 

about the end of life. And they need to have it now, not after a crisis hits. 

The Other Talk gives readers the inspiration, practical advice, and communication tools they need to 

have open, honest discussions with their adult children on difficult subjects. This book breaks new 

ground in the life-planning field by empowering baby boomers to take control of the rest of their lives 

now, rather than waiting for their kids to take charge. 


Over-50 readers with adult children, baby boomers 


Tim Prosch is president of the marketing firm Contact Points, Ltd. He previously taught at 

Northwestern’s Kellogg School of Marketing. In the past 15 years, he has focused his work on elder 

care and end-of-life issues; he has conducted interviews with hundreds of baby boomers on this topic. 

Prosch and his work have been featured in the Wall Street Journal and USA Today, as well as on 

CNBC. 


9780071621090 

USD 18.95 

22

Consumer, 

World Languages & 

Education 

23

Sea Kayaker's More Deep Trouble 

Author: Christopher Cunningham 

ISBN-13: 9780071770095 


Subject: Boating 

Pages: 336 


Edition: 1 

Pub Date: JULY 2013 


Imprint: International Marine/Ragged Mountain Press 


A gripping collection of kayaking accident stories that remind us of what can happen when 

safety is left on shore 


In Sea Kayaker’s More Deep Trouble, twenty-seven more stories of kayaking accidents are told with 

compassion and wisdom. Each is accompanied by advice to prevent other kayaking accidents and 

deaths. This book, a follow-up edition to Sea Kayaker’s Deep Trouble, features stories from the 

"Safety" section of Sea Kayaker magazine. "Lessons Learned" at the end of each story provides 

insights and analysis of the accident. Illustrations for the stories include maps and photos. 

Perfect for sea kayakers of all levels, instructors, and armchair paddlers 

Reviews 

“The most interesting and relevant book yet on sea kayaking.”--Cathy Chute, Paddler 


Christopher Cunningham has been the editor of Sea Kayaker magazine since 1989 and was the 

editor of the first volume of Deep Trouble. His accounts of his boat travels and articles on boatbuilding 

have been published in Sea Kayaker, WoodenBoat, Nor’westing and Small Boat Journal as well as two 

anthologies: Oyo and Seekers of the Horizon. He is the author of Building the Greenland Kayak: A 

Manual for Its Construction and Use. 

24

The Big Book of Jobs 2014-2015 

Author: McGraw-Hill Editors 

ISBN-13: 9780071826969 


Subject: Careers 

Pages: 960 

Edition: 1 





The most the up-to-date, authoritative job information from the most qualified source out 

there—the U.S. Department of Labor! 


With current data from the U.S. Department of Labor, plus cutting-edge career strategies, The Big 

Book of Jobs 2014-2015 provides a concise overview of the job-search process and all the latest 

government statistics on more than 250 jobs and career possibilities. 

Everything you need regarding career management skills, job descriptions, salary ranges and 

outlooks, employment trends, qualifications, and working conditions—right at your fingertips! 


Recent graduate, the unemployed, anyone planning to change his or her career, career counselors 


The U.S. Department of Labor is the source for up-to-date information on careers in the U.S. 

25

Author: Gilda Nissenberg 

Get five times the language-learning expertise for 

the price of one book! 

More than a million students have turned to the Practice Makes Perfect 

series for a trusted guide to help build their language-learning skills. 

And, now this bestselling brand offers you all of the tools you need to 

learn Spanish in one value-packed workbook. Practice Makes Perfect: 

Complete Spanish All-in-One covers all facets of a language to give you 

a solid foundation of verbs, vocabulary, grammar, and conversational 

structures. This one-stop resource features thorough explanations that 

are reinforced by hundreds of hands-on practice exercises that give 

you real confidence in your new language skills. 

Author: Richard Prior 

If, as the immortal Ovid wrote, abeunt studia in mores 

("earnest study passes into habit"), then meditor planto 

perficio ("practice makes perfect")! 

This workbook, authored by the late professor Richard Prior, offers the 

practice necessary to master Latin verbs--regular or irregular--with 

their tenses. The verbs are presented in context in 21 units. With more 

than 190 exercises, you will build conjugation skills and learn when and 

why to use different word tenses--paving the way to building 

sentences. 

Inside you will find: 

193 exercises 

20-exercise review section 

A handy Glossary--Latin-English; English--Latin for quick reference 

Author: Alessandra Visconti 

Tackle head-on all the hurdles that you find hard about learning 

Italian 

Practice Makes Perfect: Italian Problem Solver doesn't pretend that 

learning Italian is easy. Instead of covering the entirety of the 

language, it hones in on those areas where you might have difficulty-- 

areas such as spelling adjustments in the plural, indefinite vs. definite 

articles, stressed pronouns, and regular and irregular verbs. 

Features: 

A variety of extensive exercises for practice 

Practical and high-frequency vocabulary 

Answer key provided for reference and quick feedback 

Don't sweat those troublesome grammar areas any more! Practice 

Makes Perfect: Italian Problem Solver is your perfect learning tool for 

ironing out your troubles. 

ISBN Title Author Ed USD 

9780071831352 

9780071817837 

Practice Makes Perfect Complete Spanish All-in- 

One 

Practice Makes Perfect Latin Verb Tenses, 2nd 

Edition 

Nissenberg 1 35.00 

Prior 2 15.00 

9780071791267 Practice Makes Perfect Italian Problem Solver Visconti 1 14.00 

26

Schaum's Outline of Spanish Grammar, 6th Edition 

Author: Conrad Schmitt 

ISBN-13: 9780071830416 


Subject: Test Prep & Study Guides 

Pages: 224 

Edition: 6 





Your idea review for studying Spanish grammar 


Schaum’s Outline of Spanish Grammar gives you clear, concise explanations and numerous exercises 

that will help you conquer this aspect of the language, even if you are a beginner. The revised 

edition includes a comprehensive review of nouns and verbs, adjectives and adverbs, prepositions 

and pronouns, and more. 

4,000 test items 

•Free companion practice app features more than 500 terms in flashcard format for study on-the-go 

•Exercises to help test your mastery of Spanish grammar 


Conrad Schmitt is the former editor-in-chief of McGraw-Hill Education’s foreign language and ESL 

publishing program. He is the author of several textbooks for learning Spanish and French. 

Schaum's Outline of Spanish Vocabulary, 4th Edition 

Author: Conrad Schmitt 

ISBN-13: 9780071830294 



Pages: 288 


Edition: 4 





Your ideal review for studying Spanish vocabulary 


Schaum’s Outline of Spanish Vocabulary gives you clear, concise explanations and numerous 

exercises that will help you conquer this aspect of the language, even if you are a beginner. The 

revised edition includes a comprehensive review of vocabulary found in common everyday 

conversations, such as buying food, going to work, traveling, and more. 

•4,000 test items 

•Free companion practice app features more than 500 terms in flashcard format for study on-the-go 

•Exercises to help test your mastery of Spanish vocabulary 

27

500 ACT Math Questions to Know by Test Day 

Author: Cynthia Johnson 

ISBN-13: 9780071820172 



Pages: 208 


Edition: 1 





A wealth of problem-solving practice in the format that you want! This book is the ideal way 

to sharpen skills and prepare for your ACT 


Get the problem-solving practice you need with McGraw-Hill's ACT Math Questions to Know by Test 

Day. Organized for easy reference and intensive practice, the questions cover all essential ACT math 

topics and include detailed answer explanations. 


500 ACT math questions and answers organized by subject 

Step-by-step solutions to every problem 

Content that follows current exam 


Cynthia Johnson has more than 20 years experience in writing and editing test-prep guides for 

America’s leading educational publishers. 

McGraw-Hill's 500 ACT English and Reading Questions 

to Know by Test Day 

Author: Cynthia Johnson 

ISBN-13: 9780071821315 



Pages: 208 


Edition: 1 





Reach for that 36! This book is the ideal way to sharpen skills and prepare for your ACT 


Get the essential practice you need with McGraw-Hill's ACT English and Reading Questions to Know 

by Test Day. Organized for easy reference and intensive practice, the questions cover all essential 

ACT English and reading topics and include detailed answer explanations. 


• 500 ACT English and reading questions and answers organized by subject 

• Step-by-step guidance on every question 

• Content that follows current exam 

28

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29

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