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Figure 15. The water stewardship journey
Influence governance
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Advocacy, influencing or lobbying, partnerships, financial support, facilitation or institutional strengthening
at local, watershed, state or national level
Collective action
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Engaging with stakeholders at various levels (global forums to local water groups). This can include
participation in public forums to address water management issues, support for freshwater conservation
projects, partnerships to pool technical, human and financial resources to conserve freshwater resources,
participation in collective actions to improve water management
Internal action
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Putting a strategy in place with goals and measures: launching water efficiency projects; engaging with
employees, consumers and marketing to address opportunities and risks; improving water quantity and
quality reporting; preventing pollution
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Engaging suppliers and assessing options such as alternative sourcing, product innovation or improved
management of water in raw materials production
Knowledge of impact
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Understanding the company’s water footprint: direct (company operations) and indirect (supply chain)
water dependencies
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Analysing water risks (e.g. with WWF Water Risk Filter) and estimating impact on water resources.
Risks should cover physical (e.g. quantity, quality), regulatory (e.g. legislation, enforcement) and reputational
(e.g. media attention, community conflicts)
Water awareness
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High-level understanding of global water challenges, the company’s dependence on freshwater, and its
exposure to water-related risks
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Internal commitment by CEO to plant managers, suppliers, and employees
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Understanding of how the company is perceived by others, including basin stakeholders, the press and
consumers
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