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Integrated Urban Development Plan (pdf) - Make It Kilmarnock

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positively, there are a number of options for reducing cost<br />

such as Young Scot and Spreebook discount/loyalty cards.<br />

The Council should secure, extend and promote these<br />

arrangements.<br />

3.8 Encourage social/private enterprise to create<br />

shoppers’/visitors’ crèche<br />

This is an example of a specific need that arose through<br />

consultation: a number of parents suggested that a creche<br />

facility, centrally placed in the town centre, would encourage<br />

to come into the town centre to shop and spend time. This<br />

facility would most likely be a private or social enterprise in<br />

the vicinity of the bus station or multi-storey car park, using<br />

either existing floorspace or (in the longer term) new build<br />

towards the viaduct.<br />

3.9 Continue 2005 proposal to promote John Finnie St,<br />

Bank St + Titchfield St for independent enterprises by<br />

local rates relief<br />

As in town centres throughout the country, overheads<br />

such as rates are a significant cost for businesses. The<br />

previous town centre strategy included a proposal to provide<br />

local rates relief for independent enterprises, to support<br />

businesses in fragile parts of the town centre. This remains<br />

as relevant today as it was in 2005.<br />

3.9 Develop overall branding/visioning strategy for<br />

range of markets – including residents, visitors, investors,<br />

businesses. This is a project being worked up by <strong>Make</strong> it<br />

<strong>Kilmarnock</strong> in parallel. <strong>It</strong> is crucial that it is integrated into<br />

the overall <strong>Plan</strong>, and that there are clear linkages in terms of<br />

audiences, core messages, and levels of support, provision<br />

and skills to ensure delivery – e.g. of an even more visitor<br />

friendly town.<br />

46 | MAKE IT KILMARNOCK BOARD | EAST AYRSHIRE COUNCIL

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