Post Show Report of the successful ALUMINIUM DUBAI 2011
Post Show Report of the successful ALUMINIUM DUBAI 2011
Post Show Report of the successful ALUMINIUM DUBAI 2011
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www.aluminium-dubai.com
<strong>Show</strong> Information<br />
Date: 9 – 11 May <strong>2011</strong><br />
Location: Dubai International Convention<br />
and Exhibition Centre (UAE)<br />
Hall: Sheikh Saeed Halls 2, 3<br />
Edition: Second<br />
<strong>Show</strong> Frequency: Biennial<br />
Gross Space: 7,668 SQM<br />
Net Area: 3,167 SQM<br />
Total Attendance: 3,555<br />
Seminar Speakers: 34<br />
Number <strong>of</strong> Exhibitors and Co-exhibitors: 169<br />
Opening hours: Daily 10:00 AM to 6:00 PM<br />
Website: www.aluminium-dubai.com<br />
Organized by
Sponsors & Partners<br />
Diamond Sponsor Platinum Sponsors Gold Sponsor Innovation<br />
Podium Sponsor<br />
Supporters<br />
Construction Intelligence Partners
Sponsors & Partners<br />
Media Partners
Event Summary<br />
• The 2nd <strong>of</strong>fering <strong>of</strong> ALUMINUM <strong>DUBAI</strong> was inaugurated by His Excellency<br />
Ahmad Al Tayer, Governor <strong>of</strong> <strong>the</strong> Dubai International Financial Centre (DIFC)<br />
• Over 3,500 pr<strong>of</strong>essionals from 71 countries were attending<br />
• 169 international and local exhibitors from 27 countries<br />
• The show presented latest aluminum products, technologies, innovations<br />
and investments<br />
• The exhibition space covered a gross area <strong>of</strong> over 7,668 SQM<br />
• The visitors also took advantage <strong>of</strong> <strong>the</strong> opportunity to hear presentations<br />
from 34 high quality industry speakers during <strong>the</strong> Innovation Podium, held<br />
concurrently with <strong>ALUMINIUM</strong> <strong>DUBAI</strong>.
Exhibitor Analysis<br />
169 Exhibitors & Co-exhibitors:<br />
- 23 National<br />
- 146 International<br />
27 Participating Countries<br />
North<br />
America: 4%<br />
Europe: 50%<br />
Middle East: 4%<br />
GCC: 15%<br />
Asia: 25%<br />
Australia Iran South Africa<br />
Austria Italy Spain<br />
Bahrain Jordan Sweden<br />
Canada Korea Switzerland<br />
China Luxemburg The Ne<strong>the</strong>rlands<br />
France Norway Turkey<br />
Germany Qatar United Arab Emirates<br />
Hong Kong Saudi Arabia United Kingdom<br />
India Slovenia United States<br />
O<strong>the</strong>rs: 10%
Exhibitor Representation: Product Group
Testimonials<br />
“We have observed that <strong>ALUMINIUM</strong><br />
<strong>DUBAI</strong> has become <strong>the</strong> leading exhibition<br />
<strong>of</strong> <strong>the</strong> growing aluminum industry in <strong>the</strong><br />
Gulf region. It served us as an exceptional<br />
platform to network with <strong>the</strong><br />
international and regional producers and<br />
manufacturers <strong>of</strong> final products as well as<br />
global technology suppliers toge<strong>the</strong>r.”<br />
Mr. Ralf Ohrndorf, Project Director<br />
Aluminium, SMS Siemag AG “We wish to thank <strong>the</strong> organizers for an<br />
excellent, productive, informative and vibrant<br />
<strong>ALUMINIUM</strong> Dubai <strong>2011</strong> and will be happy to<br />
support upcoming <strong>ALUMINIUM</strong> events in <strong>the</strong><br />
GCC.”<br />
Mr. A. Tropeano, CEO, FATA EPC and Mr. Enzo<br />
Chieppa, Communication Director, FATA SpA
Testimonials<br />
“<strong>ALUMINIUM</strong> <strong>DUBAI</strong> has been an<br />
outstanding platform for Tazzari<br />
Group to introduce ZERO (electric<br />
city car made in Italy) to <strong>the</strong><br />
Middle Eastern audience. We<br />
believe <strong>the</strong> positive feedback will<br />
surely result on <strong>the</strong> development<br />
<strong>of</strong> our business in <strong>the</strong> region.”<br />
Mr. Fabio Cian, Sales Manager<br />
Supplying Division, TAZZARI<br />
GROUP<br />
“Participation at <strong>ALUMINIUM</strong> <strong>DUBAI</strong> was valuable and<br />
rewarding. We recommend this event to those who are<br />
considering to employ an effective marketing tool to win<br />
business and launch new products and services. The event<br />
noticeably showed our company’s capabilities and<br />
positioning in <strong>the</strong> market.”<br />
Mr. Ihab Mouallem, Director – Sales & Marketing, Gulf<br />
Extrusions Co. LLC
Visitor Statistics<br />
21% increase in visitors’ attendance compared with 2009 edition.<br />
2009<br />
Visitors (Pre-registered): 129<br />
Visitors (Onsite): 2,198<br />
-----------------<br />
Total: 2,327<br />
<strong>2011</strong><br />
Visitors (Pre-registered): 526<br />
Visitors (Onsite): 2,288<br />
-----------------<br />
Total: 2,814<br />
3000<br />
2500<br />
2000<br />
1500<br />
1000<br />
500<br />
Onsite Visitors<br />
0<br />
2009 <strong>2011</strong>
Visitors by Industry Sector
Primary Job Function
Regional Breakdown<br />
Afghanistan<br />
Algeria<br />
Armenia<br />
Australia<br />
Bahrain<br />
Bangladesh<br />
Belgium<br />
Brazil<br />
Canada<br />
China<br />
Cyprus<br />
Czech Republic<br />
Denmark<br />
Egypt<br />
Ethiopia<br />
Finland<br />
France<br />
Germany<br />
Greece<br />
Hong Kong<br />
Iceland<br />
India<br />
Indonesia<br />
Iran<br />
Iraq<br />
Italy<br />
Japan<br />
Jordan<br />
Korea<br />
Kuwait<br />
Lebanon<br />
Liberia<br />
Libya<br />
Luxembourg<br />
Malaysia<br />
Morocco<br />
Ne<strong>the</strong>rlands<br />
Nigeria<br />
Norway<br />
Oman<br />
Pakistan<br />
Palestine<br />
Philippines<br />
Poland<br />
Portugal<br />
Qatar<br />
Romania<br />
Russia<br />
Saudi Arabia<br />
Singapore<br />
Slovakia<br />
Slovenia<br />
Somalia<br />
South Africa<br />
South Korea<br />
Spain<br />
Sri Lanka<br />
Sweden<br />
Switzerland<br />
Syria<br />
Thailand<br />
Tunisia<br />
Turkey<br />
United Arab Emirates<br />
Ukraine<br />
United Kingdom<br />
USA<br />
Uzbekistan<br />
Venezuela<br />
Yemen
Reasons for Visiting
Concurrent Event<br />
Innovation Podium<br />
<strong>ALUMINIUM</strong> <strong>DUBAI</strong> <strong>of</strong>fered <strong>the</strong> opportunity for all attendees to hear<br />
presentations from 34 high level speakers, who addressed <strong>the</strong> most<br />
relevant topics <strong>of</strong> <strong>the</strong> industry.<br />
30 seminar presentations were organized during three days <strong>of</strong> <strong>the</strong><br />
event and covered topics on Molten and Heat Treatment,<br />
Investment on Aluminium Industry, Extrusion and Surface<br />
Treatment.<br />
34 Speakers were present at <strong>the</strong> Aluminium <strong>DUBAI</strong> <strong>2011</strong>.
Marketing & Promotion – Online
Marketing & Promotion - BTL<br />
FAX Campaign by Segment, Region and Country
Marketing & Promotion - ATL<br />
Magazine Advertisements<br />
• AL-Aluminium and its alloys<br />
• ALU&Art Magazine<br />
• Aluminium International Today<br />
• Aluminium Publicity Group (Turkey)<br />
• China Aluminium Network<br />
• Gulf Construction Magazine<br />
• Gulf Industry Magazine<br />
• Heat Processing<br />
• International <strong>ALUMINIUM</strong> Journal<br />
• International Metalworking News for Asia<br />
• International Metalworking News-Middle East<br />
• Metal Bulletin<br />
• Metal Makina<br />
• Middle East Architect Magazine<br />
• UAE Contractors Association<br />
• World <strong>of</strong> Engineering<br />
Public Relations Campaign<br />
• ALU&Art Magazine<br />
• Aluminium International Today<br />
• Gulf Construction Magazine<br />
• Gulf Industry Magazine<br />
• International Aluminium Journal<br />
• World <strong>of</strong> Engineering Magazine<br />
• Gulf News<br />
•Al Khaleej<br />
•Gulf Today<br />
•Khaleej Times<br />
•Al Yaum (economy)<br />
•Alrroya Aleqtissadiya<br />
•Maktoob.com<br />
•Zawya.com<br />
•Eye<strong>of</strong>dubai.com<br />
•Ameinfo.com<br />
•Asiatoday.com<br />
•Meed.com
Marketing & Promotion - ATL<br />
<strong>Show</strong> Supplement<br />
A sponsored supplement was published by<br />
Gulf News, a leading English newspaper in<br />
UAE. The supplement was distributed<br />
nationwide at <strong>the</strong> first day <strong>of</strong> <strong>the</strong> event.<br />
Orient Planet has conducted full PR services<br />
for <strong>the</strong> event. Regular schedule <strong>of</strong> press<br />
releases were published through major<br />
local and international publications<br />
including but not limited to.<br />
Local Newspapers<br />
• Al Ittihad (UAE-AR)<br />
• Al Khaleej (UAE-AR)<br />
• Al Bayan (UAE-AR)<br />
• Khaleej Times (UAE-EN)<br />
• Gulf News (UAE-EN)<br />
• Gulf Today (UAE-EN)<br />
Regional Newspapers<br />
• Ashraq Al Awsat (KSA-AR)<br />
• Al Hayat (KSA-AR)<br />
• Arab News (KSA-AR)<br />
• Arab Times (Kuwait-EN)<br />
• Al Watan (Kuwait-AR)<br />
• Gulf Times (Qatar-EN)<br />
• Al Watan (Qatar-AR)<br />
• Al Ayam (Bahrain-AR)<br />
• Bahrain Tribune (Bahrain-EN)<br />
• Al Watan (Oman-AR)<br />
• Times <strong>of</strong> Oman (Oman-EN)
Marketing & Promotion - Exhibitors<br />
Visitor Invitation Flyers<br />
Mailings <strong>of</strong> over 30,000 invitation<br />
flyers across GCC and worldwide.<br />
VIP Mailings<br />
Exhibitor Promotions<br />
• 30 -100 visitor invitations were allocated per each exhibitor<br />
• Email invitation templates, event banners and o<strong>the</strong>r<br />
promotional tools were accessible to all exhibitors in order to<br />
promote <strong>the</strong> event to <strong>the</strong>ir customers.<br />
Over 3,000 VIP invitations sent to C-level<br />
Officers, Ministry <strong>of</strong>ficials, Ambassadors<br />
and Consuls.
Contact Us<br />
Management:<br />
Frederic Theux<br />
President<br />
Reed Exhibitions FZ LLC<br />
Tarek Ali<br />
<strong>Show</strong> Manager<br />
Tel: +971 2 409 0349<br />
Mobile: +971 50 837 0041<br />
Tarek.Ali@reedexpo.ae<br />
Visitor and Exhibitor Services:<br />
Ria Andaya<br />
Project Assistant<br />
Tel: +971 2 409 0394<br />
Mobile: +971 50 282 7704<br />
Accounts:<br />
Haneef Thundakachi<br />
Chief Accountant<br />
Tel: +971 2 409 0332<br />
Mobile: +971 50 672 4730<br />
Jerico Recuenco<br />
Technical Manager<br />
Tel: +971 2 409 0309<br />
Mobile: +971 55 974 3263<br />
Hosted Buyer Services:<br />
Gwenlyn A. Subala<br />
Hosted Buyer Services Coordinator<br />
Tel: +971 2 444 6114 ext. 242<br />
Mobile: +971 56 7820153<br />
Speaker Services, Innovation Podium:<br />
Souad Ghassan Sleyman<br />
Speaker Services Coordinator<br />
Tel: +971 2 4090381<br />
Ed Tiosan<br />
Project Assistant<br />
Tel: +971 2 409 0413<br />
Mobile: +971 50 2273748<br />
Marketing & Communications:<br />
Regina Bauzaite<br />
Marketing Manager<br />
Tel: +971 2 409 0450<br />
Mobile: +971 50 255 5950<br />
Operations :<br />
Diana Barhoum<br />
Operations Manager<br />
Tel: +971 2 409 0304<br />
Mobile: +971 50 615 6323
Contact Us<br />
International Sales Contacts<br />
BAHRAIN<br />
Mr. Kamal Alyousif<br />
SamaExpo W.L.L.<br />
PO Box 70202 Manama, Bahrain<br />
T: +973 1725 0120<br />
F: +973 1725 0140<br />
kamal@samaexpo.com<br />
EGYPT<br />
Mr. Ayman Abdelghany / Mr. Ahmed Nader<br />
Scope Integrated Marketing Solutions<br />
28 Abdelrahman Sedky Street,<br />
Apartment No. 501, Fifth Floor<br />
Nasr City, Cairo, Egypt<br />
M: +2 010 9999 040<br />
T: +202 2670 2296<br />
F: +202 2670 2297<br />
ayman@scopeims.com<br />
anader@scopeims.com<br />
GERMANY, AUSTRIA &<br />
SWITZERLAND<br />
Ms. Jessica Kristian<br />
Reed Exhibitions Deutschland GmbH<br />
Völklinger Str. 4, 40219 Düsseldorf<br />
T: +49-(0)211-90191-232<br />
TF: +49-(0)211-90191-193<br />
jessica.kristian@reedexpo.de<br />
USA & CANADA<br />
Mr. Dan McAuley<br />
Reed Exhibition Companies<br />
International Sales Group USA<br />
383 Main Ave.<br />
Norwalk, CT 06851<br />
United States <strong>of</strong> America<br />
T: +1-203.840.5402<br />
F: +1-203.840.9402<br />
dmcauley@reedexpo.com<br />
CHINA<br />
Ms.Winnie Wang<br />
Reed Exhibitions-ISG China<br />
Unit 01-03,05, 15th Floor, Tower A,<br />
Ping An International Finance Center,<br />
No.1-3, Xinyuan South Road,<br />
Chaoyang District,<br />
Beijing 100027, China<br />
T: +86-10-59339208<br />
F: +86-10-59339233<br />
winnie.wang@reedexpo.com.cn<br />
FRANCE<br />
Ms. Sophie Servant Baranowski<br />
Reed Exhibitions ISG<br />
11 rue du Colonel Pierre AVIA B.P. 572<br />
75726 Paris, France<br />
T: +33 (0)1 41 90 46 69<br />
F: +33 (0)1 41 90 46 60<br />
sservant@reed-export.fr<br />
JAPAN<br />
Ms. Akio Taniguchi<br />
ACT International Inc.<br />
2-9-18-101 Minami Aoyama, Minatoku<br />
Tokyo 107-0082 Japan<br />
T: +81 3 5770 5581<br />
F: +81 3 5770 5583<br />
akiotaniguchi@actinter.co.jp<br />
UK<br />
Mr. Barry Reid<br />
Reed Exhibition UK<br />
Gateway House 28 The<br />
Quadrant<br />
Richmond Surrey TW9 1DN<br />
United Kingdom<br />
T: +44(0) 208 910 7136<br />
barry.reid@reedexpo.co.uk
Contact Us<br />
International Sales Contacts<br />
INDIA<br />
Mr. Mehraj Waghu<br />
Reed Exhibitions ISG India<br />
D-704 Remi Biz Court,<br />
Shah Industrial Estate<br />
Veera Desai Road, Andheri (West)<br />
Mumbai – 400 053, India<br />
T: +91-22-67716613<br />
F: +91-22-67716601<br />
mehraj.waghu@reedexpo.co.uk<br />
NETHERLANDS, HOLLAND &<br />
BELGIUM<br />
Mr. Rudolf de Ruijter<br />
de Ruijter Consultancy<br />
PO Box 557, 8440 AN HEERENVEEN<br />
Ne<strong>the</strong>rlands<br />
T: +31-513-610666<br />
F: +31-513-650260<br />
artsant@euronet.nl<br />
RUSSIA<br />
Ms. Alyona Vasyunina<br />
Reed Elsevier (Russia) LLC<br />
Bolshaya Nikitskaya,<br />
24/build. 5, entr. 1<br />
Moscow 125009 RUSSIA<br />
T: +7 495 937 6861<br />
F: +7 495 937 6862<br />
alyona.vasyunina@reedexpo.ru<br />
TURKEY<br />
Mr. Ismail Sezen<br />
ISTEXPO, Yıldız <strong>Post</strong>a Caddesi,<br />
No: 36 D: 27<br />
34394 Gayrettepe<br />
İstanbul-Turkey<br />
T: 0 212 275 82 83<br />
F: 0 212 355 83 93<br />
ismail@istexpo.com<br />
ITALY<br />
Ms. Cristina Mazza<br />
Reed Exhibitions Italia Srl<br />
Via Marostica 1<br />
4th Floor 20146 Milano - Italy<br />
T: +39 02 43517.1/<br />
+39 02 435170.79<br />
F: + 39 02 34538795<br />
cristina.mazza@reedexpo.it<br />
NORWAY & SWEDEN<br />
Ms. Marit Aadnoy<br />
Internasjonale Messetjenester<br />
Askheim 1F, 2022 Gjerdrum<br />
Norway<br />
T: +47 63990799<br />
F: +47 63991477<br />
post@int-messe.no<br />
SPAIN & PORTUGAL<br />
Mr. Alejandro Barros<br />
ERSI, S.L. c/ Princesa, 31 - 5º<br />
28008 Madrid, Spain<br />
T: +34 91.559.8464<br />
F: +34 91.559.9395<br />
ersi4@ersi.es<br />
UAE & MIDDLE EAST<br />
COUNTRIES<br />
Mr. Firas Chehade<br />
Reed Exhibitions Middle East<br />
PO Box 60799, Abu Dhabi,<br />
United Arab Emirates<br />
DL: +971 2 409 0302<br />
T: +971 2 444 6113 ext. 211<br />
F: +971 2 444 3768<br />
firas.chehade@reedexpo.ae
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