Enabling a Digitally United Kingdom - Umic
Enabling a Digitally United Kingdom - Umic
Enabling a Digitally United Kingdom - Umic
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10 OVERVIEW<br />
This report provides an overview of the current state of digital engagement. The report begins with a<br />
description of the demand side by outlining how individuals are currently benefiting from being digitally<br />
engaged. It then describes the supply side, and outlines how industry, the voluntary sector and government<br />
are currently benefitting from the increase in digital engagement. The current challenge for digital engagement<br />
is outlined, including a description of the clear knowledge gaps which need to be filled in order to understand<br />
how best to enable people who are not currently digitally engaged to become engaged.<br />
To meet this challenge, the DIP Working Group developed a unique research methodology that was supported<br />
by new ONS annual data. The results from this research led to a clearer understanding of how best to approach<br />
and accelerate digital take-up in the UK. The methodology, results and discussion are presented in this report,<br />
which finishes with recommendations for future action.
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