Enabling a Digitally United Kingdom - Umic

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DIGITAL INCLUSION PANEL REPORT 47 Results and discussion Due to limitations in the ONS data, as noted on page 46, the following results and discussion focus on access to and use of the internet. In future, data analysis, results and discussion will be extended to include access to and use of iDTV and mobile technologies. The ability of individuals to extract benefits from the internet is associated with their location on the Digital Engagement Framework (see pages 42–45). People who are able to navigate to the upper righthand section of the Digital Engagement Framework are best positioned to extract the most benefits from the internet; conversely, people who are not able to navigate beyond the lower left-hand section extract little or no benefit from the internet. Conducive content, connectivity, and capability make it more likely that a person will be able to realise benefits from the internet; the converse is also true. Demographic profile across Digital Engagement Framework Figure 5 shows the distribution of the British population on the Digital Engagement Framework. Figure 5: British adult population distribution on Digital Engagement Framework Unengaged Digital Communicators Digital Harvesters Digital Transactors Total Very high access 3% Sample size too small 6% 16% 26% High access 4% 1% 7% 12% 24% Moderate access 28% Sample size too small 5% 3% 36% Low access 13% Sample size too small Sample size too small Sample size too small 14% Total 48% 2% 18% 31% Sample size = 6,932 Figures rounded.
48 RESULTS AND DISCUSSION Note that 48% of the population reported not being digitally engaged. The percentage of people who reported being exclusively Digital Communicators was relatively small, suggesting that many people migrate very quickly from e-mail to internet-based activities such as browsing, information gathering and communications. Such rapid migration is not surprising given that most web browsers have integrated e-mail, with navigation between internet content and e-mail made relatively simple through easy-to-use interfaces. Therefore, for the purposes of further analysis, Digital Communicators were combined with Digital Harvesters (Figure 6). Figure 6: British population distribution on Digital Engagement Framework Unengaged Digital Communicators and Harvesters Digital Transactors Total Very high access 3% 7% 16% 26% High access 4% 8% 12% 24% Moderate access 28% 5% 3% 36% Low access 13% Sample size too small Sample size too small 14% Total 48% 20% 31% Sample size = 6,932 Figures rounded.
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