Enabling a Digitally United Kingdom - Umic
Enabling a Digitally United Kingdom - Umic
Enabling a Digitally United Kingdom - Umic
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42 WORK UNDERTAKEN<br />
The Digital Engagement Framework<br />
Following a review of the literature and extensive discussion, the DIP Working Group developed the concept<br />
of a Digital Engagement Framework, which provides a framework to position all people in the UK in terms<br />
of their digital engagement – ranging from low levels of access and use, to very high levels of access and use.<br />
Segmentation by access<br />
As illustrated in Figure 2, four levels of access were used to describe the concentration of home and community<br />
access to internet, plus home access to three technologies: PC (ie desktop, laptop and palmtop), mobile<br />
phones, and DTV.<br />
Figure 2: Levels of access by technology type<br />
1<br />
Internet<br />
3<br />
2<br />
PC<br />
1<br />
3<br />
3<br />
3<br />
3<br />
4<br />
3<br />
2<br />
2<br />
1<br />
Mobile<br />
1<br />
2<br />
2<br />
2<br />
DTV<br />
Levels of access<br />
4 = Very high access<br />
3 = High access<br />
= Moderate access<br />
= Low access<br />
• Very high access: home and community internet access. Home access to all three technologies.<br />
• High access: home and community internet access. Home internet access via at least one technology.<br />
• Moderate access: no home internet access, but community internet access. Home access to at least<br />
one technology.<br />
• Low access: no home internet access, but community internet access. No home access to technologies.
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