Enabling a Digitally United Kingdom - Umic

44 WORK UNDERTAKEN
Contributions from the DIP indicated that most of the barriers and opportunities related to digital engagement
occur at the intersections (segments 4, 5, 6, and 7) shown in Figure 4. This suggests that the current challenges
related to digital engagement are often complex and dynamic. For example, a major barrier to internet use
for some people who have a physical disability is difficulty using a PC mouse to navigate around the internet,
combined with poorly designed websites that make content harvesting and transacting problematical.
A possible solution to this challenge would be to design devices and interfaces that are more inclusive,
and to provide support services such as access to learning opportunities and intermediaries.
Figure 4: Benefits Realisation Model
PUBLIC ACCESS POINT
CONTEXT
1
CONTEXT
CONTENT
HOME
4 5
7
WORK
CONNECTIVITY
2
6
CAPABILITY
3
T
MOBILE
Context refers to how people live their lives at home, at work, in the community, and while mobile. Context is
dynamic and ever-changing, and it is an important influence on access and use. People adopt, then adapt, and
finally absorb technology if it adds value to their life. 60 Device switching and context switching are closely linked.
People who have access to multiple digital devices – such as a PC and a mobile phone – will switch and
combine use of such devices according to their individual needs within any given context.
Connectivity refers to the way in which people access the internet, iDTV, mobile devices and digital networks.
60 Crabtree, J and Roberts, S (2003) Fat pipes, connected people: rethinking broadband in Britain. London: iSociety.