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Enabling a Digitally United Kingdom - Umic

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30 HOW SUPPLIERS BENEFIT<br />

Government<br />

To realise the full potential of e-government, it is important that such services are designed to meet<br />

the needs of the citizen. With this in mind, the Office of the e-Envoy recently launched DirectGov.<br />

Available via the internet and iDTV – on BSkyB, ntl and Telewest – DirectGov enables people to find resources<br />

that are relevant to them by presenting information in a consistent and usable way. Instead of expecting<br />

users to appreciate the structure of government when trying to find the information and services they need,<br />

DirectGov clusters resources around audience groups (eg motorists, parents, carers for disabled people) and<br />

topics (employment, health and well-being, home and community, learning). Navigation on DirectGov<br />

is designed to be simple and easy. Over time, DirectGov has the potential to become the single site for all<br />

government services, and the primary means by which the citizen and government communicate with each<br />

other electronically.<br />

The challenge for government will be to capitalise on the potential of ICT to transform service delivery and<br />

achieve a step-change in operational efficiency across the public sector. To help achieve this, support from<br />

central government will now focus on the business transformation of government itself. Emerging from the<br />

Office of the e-Envoy, the newly created e-Government Unit in the Cabinet Office will give strategic leadership<br />

and drive to the application of ICT within government in order to support the reform and modernisation<br />

of public services. The e-Government Unit will be responsible for delivering the target for e-government,<br />

and will play a pivotal role in supporting the Prime Minister’s vision for public service reform.<br />

Key areas of government activity include delivering public service reform, encouraging innovation,<br />

promoting civil society and maintaining global leadership.<br />

Delivering public service reform<br />

There are three core areas where digital engagement will have an impact on the performance<br />

and overall efficiency of government. A digitally connected society will enable government to improve:

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