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Walking Hand<br />

in Hand<br />

Newland Communities and Fowler White Boggs Banker<br />

pr<strong>of</strong>iles in partnership<br />

By Scott M. Gawlicki<br />

From an attorney’s perspective, <strong>the</strong>re<br />

are real estate projects, and <strong>the</strong>n <strong>the</strong>re<br />

are “master-planned <strong>com</strong>munities.”<br />

Consider San Diego-based Newland<br />

Communities’ latest project, <strong>the</strong> 7,000-acre<br />

Bexley Ranch. Located in Pasco County,<br />

Fla., just outside Tampa, Bexley will feature<br />

6,000 single-family homes; 1,000 multifamily<br />

units; 400,000 square feet <strong>of</strong> retail space;<br />

250,000 square feet <strong>of</strong> <strong>of</strong>fice space; land for<br />

two elementary schools, a middle school<br />

and a high school; an 18-hole golf course; a<br />

library; some 120 acres <strong>of</strong> parks; a 176-acre<br />

wildlife corridor and a 1,433-acre greenway<br />

corridor, each with walking trails and bike<br />

paths; and roughly $78 million in local<br />

road improvements.<br />

Getting a project <strong>this</strong> big <strong>of</strong>f <strong>the</strong> ground—<br />

it’s being developed in three phases and<br />

should be <strong>com</strong>pleted around 2025—takes<br />

experience and plenty <strong>of</strong> legal legwork. In<br />

<strong>the</strong> case <strong>of</strong> Bexley, <strong>the</strong> legal concerns rest<br />

squarely on <strong>the</strong> shoulders <strong>of</strong> Rhea F. Law,<br />

president and CEO <strong>of</strong> Fowler White<br />

Boggs Banker.<br />

“Rhea’s knowledge regarding <strong>the</strong> legal<br />

issues surrounding project development<br />

<strong>com</strong>plements our land use expertise<br />

perfectly,” says Newland Senior Vice<br />

President and General Counsel Martha Guy.<br />

“Her input on a project like Bexley is<br />

invaluable. She’s as much a part <strong>of</strong> our team<br />

as anyone in-house.”<br />

“I love my job,” Law says. “Newland is one<br />

<strong>of</strong> <strong>the</strong> largest residential and urban mixeduse<br />

<strong>com</strong>munity developers in <strong>the</strong> country—<br />

<strong>the</strong>y have nearly 40 <strong>com</strong>munities under way<br />

in 14 states. They’re very successful and <strong>the</strong><br />

key to that success is <strong>the</strong>ir focus on quality<br />

and innovation. And I love working with<br />

innovative people.”<br />

Pictured clockwise from left are Don Whyte, Newland Communities; Rhea F. Law,<br />

Fowler White Boggs Banker; Sharon Koplan and Martha Guy, Newland Communities<br />

Starting With a Retreat<br />

Indeed, virtually everything about<br />

Newland’s approach to project development<br />

is innovative.<br />

Take, for example, <strong>the</strong> way <strong>the</strong> <strong>com</strong>pany<br />

launches each new project. It assembles all<br />

<strong>the</strong> key players, including land use planners,<br />

engineers, marketing experts, biologists,<br />

wetland experts, botanists and <strong>the</strong> project’s<br />

legal/permitting representative, in <strong>this</strong><br />

case Law, for an “envisioning.” It’s a retreat<br />

<strong>of</strong> sorts, <strong>of</strong>ten held near <strong>the</strong> proposed<br />

building site.<br />

Photography by Red Kite Studios<br />

“Each team member brings an instinctive<br />

feel for where <strong>the</strong> <strong>com</strong>munity needs to go,”<br />

explains Don Whyte, Newland senior vice<br />

president for <strong>the</strong> Sou<strong>the</strong>ast region who also<br />

works with <strong>the</strong> <strong>com</strong>pany’s regional general<br />

counsel, Sharon Koplan. “Our <strong>com</strong>munities<br />

are literally designed from <strong>the</strong> ground up. We<br />

begin by identifying <strong>the</strong> buyers. Will <strong>the</strong>re be<br />

family units built for kids or empty-nester<br />

units for adults? Families are changing and<br />

<strong>the</strong>ir needs are changing, too. So we say,<br />

‘Here are <strong>the</strong> potential buyers, what kind <strong>of</strong><br />

amenities will <strong>the</strong>y need?’ Then we examine<br />

each idea from a land use perspective.”<br />

JULY 2007<br />

21

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