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Walking Hand<br />
in Hand<br />
Newland Communities and Fowler White Boggs Banker<br />
pr<strong>of</strong>iles in partnership<br />
By Scott M. Gawlicki<br />
From an attorney’s perspective, <strong>the</strong>re<br />
are real estate projects, and <strong>the</strong>n <strong>the</strong>re<br />
are “master-planned <strong>com</strong>munities.”<br />
Consider San Diego-based Newland<br />
Communities’ latest project, <strong>the</strong> 7,000-acre<br />
Bexley Ranch. Located in Pasco County,<br />
Fla., just outside Tampa, Bexley will feature<br />
6,000 single-family homes; 1,000 multifamily<br />
units; 400,000 square feet <strong>of</strong> retail space;<br />
250,000 square feet <strong>of</strong> <strong>of</strong>fice space; land for<br />
two elementary schools, a middle school<br />
and a high school; an 18-hole golf course; a<br />
library; some 120 acres <strong>of</strong> parks; a 176-acre<br />
wildlife corridor and a 1,433-acre greenway<br />
corridor, each with walking trails and bike<br />
paths; and roughly $78 million in local<br />
road improvements.<br />
Getting a project <strong>this</strong> big <strong>of</strong>f <strong>the</strong> ground—<br />
it’s being developed in three phases and<br />
should be <strong>com</strong>pleted around 2025—takes<br />
experience and plenty <strong>of</strong> legal legwork. In<br />
<strong>the</strong> case <strong>of</strong> Bexley, <strong>the</strong> legal concerns rest<br />
squarely on <strong>the</strong> shoulders <strong>of</strong> Rhea F. Law,<br />
president and CEO <strong>of</strong> Fowler White<br />
Boggs Banker.<br />
“Rhea’s knowledge regarding <strong>the</strong> legal<br />
issues surrounding project development<br />
<strong>com</strong>plements our land use expertise<br />
perfectly,” says Newland Senior Vice<br />
President and General Counsel Martha Guy.<br />
“Her input on a project like Bexley is<br />
invaluable. She’s as much a part <strong>of</strong> our team<br />
as anyone in-house.”<br />
“I love my job,” Law says. “Newland is one<br />
<strong>of</strong> <strong>the</strong> largest residential and urban mixeduse<br />
<strong>com</strong>munity developers in <strong>the</strong> country—<br />
<strong>the</strong>y have nearly 40 <strong>com</strong>munities under way<br />
in 14 states. They’re very successful and <strong>the</strong><br />
key to that success is <strong>the</strong>ir focus on quality<br />
and innovation. And I love working with<br />
innovative people.”<br />
Pictured clockwise from left are Don Whyte, Newland Communities; Rhea F. Law,<br />
Fowler White Boggs Banker; Sharon Koplan and Martha Guy, Newland Communities<br />
Starting With a Retreat<br />
Indeed, virtually everything about<br />
Newland’s approach to project development<br />
is innovative.<br />
Take, for example, <strong>the</strong> way <strong>the</strong> <strong>com</strong>pany<br />
launches each new project. It assembles all<br />
<strong>the</strong> key players, including land use planners,<br />
engineers, marketing experts, biologists,<br />
wetland experts, botanists and <strong>the</strong> project’s<br />
legal/permitting representative, in <strong>this</strong><br />
case Law, for an “envisioning.” It’s a retreat<br />
<strong>of</strong> sorts, <strong>of</strong>ten held near <strong>the</strong> proposed<br />
building site.<br />
Photography by Red Kite Studios<br />
“Each team member brings an instinctive<br />
feel for where <strong>the</strong> <strong>com</strong>munity needs to go,”<br />
explains Don Whyte, Newland senior vice<br />
president for <strong>the</strong> Sou<strong>the</strong>ast region who also<br />
works with <strong>the</strong> <strong>com</strong>pany’s regional general<br />
counsel, Sharon Koplan. “Our <strong>com</strong>munities<br />
are literally designed from <strong>the</strong> ground up. We<br />
begin by identifying <strong>the</strong> buyers. Will <strong>the</strong>re be<br />
family units built for kids or empty-nester<br />
units for adults? Families are changing and<br />
<strong>the</strong>ir needs are changing, too. So we say,<br />
‘Here are <strong>the</strong> potential buyers, what kind <strong>of</strong><br />
amenities will <strong>the</strong>y need?’ Then we examine<br />
each idea from a land use perspective.”<br />
JULY 2007<br />
21