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“Russian roulette,” allows each side to<br />

define in <strong>the</strong> investment agreement those<br />

preconditions <strong>of</strong> price and valuation<br />

under which it would be a buyer or seller.<br />

Provisions for binding mediation or<br />

arbitration would be a third possibility.<br />

The last resort for ei<strong>the</strong>r side is a courtmandated<br />

dissolution <strong>of</strong> <strong>the</strong> venture.<br />

Most private equity and venture investment<br />

models currently use ei<strong>the</strong>r “drag-along”<br />

or “tag-along” rights. In <strong>the</strong> former, <strong>the</strong><br />

investors can require <strong>com</strong>pany management<br />

to participate when <strong>the</strong>y find a buyer for<br />

<strong>the</strong>ir stake; in <strong>the</strong> latter, if a buyer is found<br />

for a certain percentage <strong>of</strong> <strong>the</strong> investment,<br />

both sides can sell that percentage <strong>of</strong> <strong>the</strong>ir<br />

ownership stakes. Because such opportunities<br />

can arise suddenly, Marx urges boards to<br />

<strong>com</strong>mission an annual <strong>com</strong>pany valuation<br />

by an outside accounting firm. “Most<br />

A Meeting <strong>of</strong> Equals<br />

When large corporate equals create a joint<br />

venture investment, many <strong>of</strong> <strong>the</strong>se same<br />

control and valuation issues should be<br />

addressed initially. “Both parties contribute<br />

something to such a venture,” Hertlein<br />

observes, “and establishing issues <strong>of</strong> fair<br />

value and depreciation upfront is essential<br />

to a successful transaction, particularly if<br />

<strong>the</strong> contribution <strong>of</strong> assets is not equal.”<br />

If <strong>the</strong> venture is not administratively selfsufficient,<br />

one or both sides must provide<br />

management services and value <strong>the</strong>m<br />

appropriately.<br />

Intellectual property rights are frequently<br />

central to large <strong>com</strong>pany ventures. The<br />

parties must decide from <strong>the</strong> start whe<strong>the</strong>r<br />

technology is given or licensed to <strong>the</strong> venture,<br />

and ei<strong>the</strong>r option has significant implications<br />

for IP ownership. To address <strong>the</strong> issue <strong>of</strong> who<br />

Technology Ventures: The Need for Flexibility<br />

As lead counsel in many s<strong>of</strong>tware manufacturing business <strong>com</strong>binations, Charles F.<br />

Hertlein Jr. urges clients to build maximum flexibility into transaction<br />

<strong>document</strong>ation because <strong>the</strong> industry changes so rapidly. “Technology ventures<br />

<strong>of</strong>ten evolve in unexpected directions, and ei<strong>the</strong>r partner may find that <strong>the</strong> <strong>full</strong>y<br />

developed venture is significantly different than <strong>the</strong>y anticipated,” he explains.<br />

“Once that happens, it is extremely difficult to renegotiate venture terms.”<br />

In one example, an engineering design <strong>com</strong>pany had created a new category <strong>of</strong><br />

workflow management s<strong>of</strong>tware. Because s<strong>of</strong>tware was not its core business, <strong>the</strong><br />

<strong>com</strong>pany entered a joint venture with ano<strong>the</strong>r industry participant to develop <strong>the</strong><br />

product. Five years later, <strong>the</strong> s<strong>of</strong>tware had be<strong>com</strong>e a significant growth business,<br />

and <strong>the</strong> <strong>com</strong>pany could only bring it back in-house by engaging Hertlein to<br />

negotiate a new agreement with significantly higher valuation—which could have<br />

been avoided by clear growth and control definitions in <strong>the</strong> original agreement.<br />

<strong>com</strong>panies do a single valuation at <strong>the</strong> start<br />

<strong>of</strong> a venture and never update it, which<br />

<strong>of</strong>ten creates valuation disputes later,” he<br />

says. “An annual valuation brings issues<br />

such as underfunded pension plans to <strong>the</strong><br />

surface, so <strong>the</strong>y can be resolved before<br />

<strong>the</strong>y be<strong>com</strong>e due diligence problems when<br />

selling an investment stake.”<br />

gets control <strong>of</strong> intellectual property developed<br />

by <strong>the</strong> venture itself, Hertlein and Marx<br />

suggest that <strong>the</strong> parties agree to license<br />

technology from <strong>the</strong> venture, with clear<br />

definition <strong>of</strong> ownership expiration rights.<br />

Particularly if <strong>the</strong> joint venture owners are<br />

public <strong>com</strong>panies, <strong>the</strong>re should be clear<br />

agreement on what and how much each<br />

party can consolidate from <strong>the</strong> venture into<br />

its own financial results. That includes<br />

<strong>the</strong> extent to which ei<strong>the</strong>r side can derive<br />

tax benefit from losses and depreciation.<br />

Financial agreement should also include<br />

agreement on <strong>the</strong> extent to which ei<strong>the</strong>r<br />

side may buy back its own or <strong>the</strong> o<strong>the</strong>r<br />

side’s investment stake. “In all <strong>the</strong>se<br />

considerations, it is essential that <strong>the</strong> parties<br />

anticipate and resolve negative eventualities<br />

beforehand,” Hertlein warns. “If a dispute<br />

arises, it is harder to force an exact division<br />

<strong>of</strong> asset ownership in a joint venture than it<br />

is in a marital divorce.”<br />

The Fundamental Rule<br />

Hertlein and Marx agree that one<br />

fundamental rule applies to all investment<br />

agreements, no matter what <strong>the</strong> size <strong>of</strong><br />

<strong>the</strong> parties or <strong>the</strong> nature <strong>of</strong> <strong>the</strong>ir business<br />

relationship: Make every effort during<br />

negotiations to anticipate future disputes.<br />

“The eagerness to get a deal done creates<br />

<strong>the</strong> temptation to minimize <strong>the</strong> likelihood<br />

<strong>of</strong> problems,” Hertlein warns. “Thinking<br />

through negative eventualities and how to<br />

address <strong>the</strong>m is one <strong>of</strong> <strong>the</strong> surest ways to<br />

avoid <strong>the</strong>m.”<br />

Dinsmore & Shohl LLP is a <strong>full</strong>-service<br />

law firm with more than 300 attorneys<br />

practicing in nine <strong>of</strong>fices. For <strong>the</strong> past 99<br />

years, Dinsmore & Shohl has provided a<br />

broad range <strong>of</strong> integrated services to<br />

meet <strong>the</strong> needs <strong>of</strong> both large and small<br />

businesses as well as institutions,<br />

associations, governments, pr<strong>of</strong>essional<br />

firms and individuals.<br />

Article Participants:<br />

Charles F. Hertlein Jr.<br />

Partner, Corporate<br />

chuck.hertlein@dinslaw.<strong>com</strong><br />

Peer Review Rated<br />

James A. Marx<br />

Partner, Corporate<br />

james.marx@dinslaw.<strong>com</strong><br />

JULY 2007<br />

27

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