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MEDIA TRIUMPH LOOKS TO THE FUTURE Thomas Martens’ Triumph Media Group has signed new business across each of its operating divisions in a range of sports including football, boxing and hockey. THE ANNOUNCEMENT earlier this year that Triumph’s CEO Martens had completed a funding deal with a major German private investment fund signalled not only a new chapter in his own career but, he believes, in the way that the global sports and entertainment rights market operates. Martens, a serial entrepreneur who has twice built and moved on from significant rights-base businesses, said he is delighted to be back in action after leaving Global Sportnet, a company he built from the ground-up before taking it into the global WPP communications services empire. He believes that the industry is crying out for fresh perspectives and new ways of operating and says that Triumph Media Group is just the vehicle to do that. He promises a new style of relationship with rights holders and says that, long-term, there is the potential for growth through acquisition of other agencies. “We have an initial five-year plan to grow Triumph Media Group,” he says. “In that period there are sure to be a lot of changes in the sector and we will be there to help rights owners and brands take advantage of them. The agency sector had changed radically over the years and I have spoken to rights owners who feel they have been dealing with dinosaurs.” “They told us they didn’t feel as though the agencies really cared about them or what they wanted. That’s why we aim to do things differently. We don’t just want to sell rights but to work alongside and on behalf of federations to develop the value of those rights as well. We will be their partners and will put our money into projects to prove that. “We feel that many rights in sports and entertainment are currently undervalued. Our role will be to develop a brand strategy for the federations and clubs we work for and to develop a commercial strategy to build and fully unlock the value of existing rights and create new opportunities.” To deliver on these plans Martens has built a team of experienced sector specialists including Christian Weddigen (former Chief Financial Officer of Sportfive), Daniel Schlösser (ex-FC Barcelona Chief Marketing Officer), Frederik Lütt (formerly Sportfive) and Liliana Martorel (former Vice President of Rights Acquisitions at Octagon). Additionally the team consists of Robin Taylor (VP Sponsoring), digital specialist Maurizio Barbieri and Caroline Furness (VP of the entertainment division). Triumph operates in five distinctly defined sectors across two markets, sport and entertainment. They are rights trading - a business model which Martens helped to establish nearly 20 years ago at UFA Sports - digital media, business consulting, bartering and branded content as well as brand consulting. Martens has long been a champion of the potential of bartering as a means of monetising rights when cash would otherwise be a barrier: “This is an area we have developed significant expertise in and I feel it has significant potential for further development. The same is true for the creation of branded content which is another part of our offering.” Triumph, which has representatives in London, Paris, Moscow, Istanbul, Athens, Dubai and Zagreb, has also set up an operation in India and is currently exploring partnerships in South- East Asia, Brazil and the US. Triumph is already working on a variety of projects including media rights to boxing, where it has provided the digital platform and has sold the exclusive and worldwide media rights for a number of Klitschko world title fights. In field hockey Triumph developed a digital platform for the World Championships in India in February this year. The company also represents the marketing rights of the oldest football club in the world, Sheffield FC, as well as representing some overseas rights for two of Europe’s leading football clubs. Triumph has also acquired the exclusive marketing rights to the World Team Cup, the international team championship of the ATP. It’s a solid start and Martens is convinced that he has the team and the infrastructure to make Triumph a genuine challenger to the current global agency hegemony: “I believe we will impact on the way that the business operates. “We will create new rights streams from existing events and increase the inventory of our federation partners and other clients to create new revenues. It is all about creating new and additional revenues. I am excited by the prospects and looking forward to the journey ahead.” 24 SportBusiness <strong>International</strong> • No. 160 • 09.10
4 Sports Congress and Exhibition Aspire Dome, Doha, Qatar 15 - 18 November 2010 The Only Sports Business Exhibition To Attend This Year. Aspire4Sport Offers Unrivaled Business Opportunities In A Unique Location. Engaging Forums • World Class Events • Unique <strong>Network</strong>ing Opportunities 1500+ Delegates Doing Business • 250+ Exhibitors Displaying New & Exciting Products “We at Aspire look forward to welcoming the sporting world to Doha in November for Aspire4Sport and we will ensure it is an unforgettable event.” Tariq Al Naama, Acting Director General, Aspire Academy for Sport Excellence. Global Sports Congress (Holdings) Ltd PRINCIPAL SPONSOR OUR PARTNERS OUR PLATINUM SPONSORS 5.50 cm OUR GOLD SPONSORS 5.50 cm 3.50 cm 3.50 cm BURRDA.COM s Congress (Holdings) Ltd Global Sports Congress (Holdings) Ltd Global Sports Congress (Holdings) Ltd 5.50 cm 5.50 cm OUR HOST BROADCASTER OUR CHARITIES OUR MEDIA PARTNERS 3.50 cm 3.50 cm ORGANISED BY IN PARTNERSHIP BURRDA.COM OUR SUPPORTERS Font: Tahoma Bold Size: 28.61 PT OUR SUPPLIERS Global Sports Congress (Holdings) Ltd lobal Sports Congress (Holdings) Ltd Aspire Zone Sales and Marketing: GSC Ltd, 83 Victoria Street, London, SWIH 0HW +44 (0)203 170 8750 www.aspire4sport.com
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