4 - FIFA/CIES International University Network

INTERNATIONAL FOCUS
NORDIC REGIONS
lead Denmark to a position among the top 25
ultimate sport countries.”
The overall strategy is co-ordinated by public
body Sport Event Denmark - though SED is the
first to admit that winning the right to host an
event requires buy-in from every tier of society.
SED CEO Lars Lundov made this point clear
when he told delegates at SportAccord that:
“We believe in close co-operation between three
parties - Sport Event Denmark, the host city and
the national federation organising the event.”
Fortunately for SED, everyone from central
government to the general population has been
willing to pull together to deliver events. The
upshot of this is that 54 sports events took place
in Denmark during 2009 - an impressive figure
for a nation of just 5.5 million.
Highlights from 2009 included the
International Olympic Commitee Congress,
UEFA Congress, Archery World Cup Finals
and WTF Taekwondo World Championship.
Looking ahead, Denmark has lined up World
Cup trampoline in 2011, the European Table
Tennis Championships 2012/2013, the
World Badminton Championships 2013, the
European Volleyball Championships 2013, FEI
jumping and dressage 2013, the ISAF World
Championships 2014 and the Men’s European
Handball Championships (EHC) in 2014.
Denmark has also put its name forward as
host for the World Ice Hockey Championships
2016 - and SED’s Lundov is optimistic that his
country has the right mix of experience and
expertise to succeed: “Sport Event Denmark is
used to working with long-term strategies, and
we know the importance of being well-prepared
for both bidding and eventually also the hosting
of international sports events.
“Our commitment to deliver a world-class ice
hockey event to benefit both the event owner,
players, media and fans is immense. Next year we
are hosting the UCI Road World Championships
and UEFA European Under-21 Championship
in Denmark, and staging these major events will
give us an invaluable experience to the benefit of
future events in Denmark.”
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