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SPORTS APPS CLUB/TEAM/ATHLETE AWARD: MERCEDES MCLAREN F1 TOP OF THE LEAGUE TABLE in this category is the Vodafone McLaren Mercedes F1 team app. It packs a huge amount into a tiny space and for a free app offers great value for iPhone users and the team sponsors alike. Navigation is clear and the information comprehensive with some beautifully produced video interviews with drivers Jenson Button and Lewis Hamilton. There is some useful background on tracks and standings and the obligatory news feed, but the app really comes alive on race days when users benefit from a unique real-time feed of the in-car telemetry. Nothing like this has so far appeared elsewhere and the feature is a significant enhancement for racing aficionados who can see RPM, gear selection, speed and breaking force. A couple of tiny niggles: accessing video takes the user out of the app and multi-tasking on the iPhone can be irritating. Finally, fans could have been given more information about the car. It should be noted that the Vodafone McLaren Mercedes F1 team also launched a bespoke app for individuals using hospitality facilities at this year’s British Grand Prix at Silverstone. On arrival at the racetrack, those 1. Vodafone Mercedes McLaren F1 2. Chelsea FC 3. Istanbul 05: LFC Glory 4. Real Madrid 5. England 6. FC Barcelona 7. AC Milan 8. Tottenham Hotspur 9. Arsenal FC 10. Liverpool FC guests with the app, designed for the Android platform, were able to download exclusive team content and access a guide featuring a number of bars and on-site attractions. Despite a plethora of club and team apps there are precious few that stand out from the crowd. By no means do the majority of clubs or teams have an official presence in the App Store and the ones that do bear a striking similarity to each other. The winners, however, are worthy of the prize, each displaying an originality and flair that lives up to the reputation of the teams they represent. This category’s second placed app is Chelsea FC’s download (CFC, £1.79), which stands head and shoulders above the rest in the genre. Its landscape orientation and glossy design are immediately striking and much more reminiscent of its Flash-rich website. The app scores well across the range and has some nice added extras including chants, ticketing information and travel assistance to away fixtures included in the price of the download. On match days there is a live text commentary and as we might expect with this most commercial of clubs, there is opportunity to purchase extras and merchandise. Taking an honourable third place is another football app, although one that is unique and shows the way for others to follow. Istanbul 05: LFC Glory (Liverpool FC, £2.99) captures the memory of one of the team’s greatest ever moments when Liverpool came back from 3-0 down to AC Milan to steal their fifth Champions League title on penalties in 2005. C M Y CM MY CY CMY K 60 SportBusiness <strong>International</strong> • No. 160 • 09.10
Consumer Insights Sponsor Valuations Strategy & Evaluation Econometrics Opinion Polling Feasibility Studies Consultancy Media Analysis Benchmark & Audit SPORTS APPS We are delighted to join up with SMG Insight. Their deep understanding of the sports sector combined with our unparalleled ability to pinpoint and monitor consumer behaviour in this area will provide the sports industry with a great new stream of insight. Tim Britton CEO UK, YouGov powered by 50 Featherstone Street London EC1Y 8RT www.smg-insight.com info@smg-insight.com +44 (0) 207 012 6000
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4 - FIFA/CIES International University Network

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