4 - FIFA/CIES International University Network
4 - FIFA/CIES International University Network
4 - FIFA/CIES International University Network
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SONY ERICSSON WTA TOUR<br />
stacey aLLaster<br />
ON<br />
TRACK<br />
FOR SUCCESS<br />
Stacey Allaster - Getty Images Sport<br />
Sony Ericsson WTA Tour Chairman and CEO Stacey Allaster tells Kevin Roberts how women’s<br />
tennis is progressing on all fronts and bucking economic trends.<br />
IT’S NOW LITTLE MORE than a year since<br />
Stacey Allaster became Chairman and Chief<br />
Executive of the Sony Ericsson WTA Tour. And<br />
what a year it has been.<br />
While much of the world took cover from the<br />
fall-out of the recession, women’s tennis appears<br />
to be emerging fitter and commercially stronger<br />
as the Tour continues to reap the benefits of its<br />
SportBusiness <strong>International</strong> • No.160 • 09.10 43
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