Trends in Union Corporate Campaigns - US Chamber of Commerce

When fully deployed, a corporate campaign will generate a rising
crescendo of pressures on management, most of them coming
from traditional allies, business partners and other supporters
whose concerns cannot be ignored. As Mr. Raynor’s comments
suggest, over time these pressures will consume more and more of
management’s attention, distracting the company’s key decisionmakers
from their more routine daily responsibilities. The union’s
attacks on the company will be designed to stigmatize those who
continue to engage in business-as-usual with the target—whether
that means selling it goods and services, remaining a customer or
client, accepting its claims to be following extant regulations, or
merely acknowledging its contributions as a corporate citizen. In
effect, the objective is to embarrass key groups into altering their
behaviors with respect to the company, the operative assumption
being that those behaviors in the pre-campaign period were
central to the company’s success, and that changing them will
prove disadvantageous to (generate pressure on) the company. If
all of this works as intended, the net result will be to change the
target company’s decision-making calculus in ways that benefit
the union.
Trends in Union Corporate Campaigns
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