Ron Sterk - Europa Cinemas
Ron Sterk - Europa Cinemas
Ron Sterk - Europa Cinemas
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<strong>Ron</strong> <strong>Sterk</strong><br />
managing director<br />
Dutch Exhibitors Association<br />
Cinema Digitaal
Deelnemers
Distributeurs
Oplijnen<br />
Plaatje Complex aan stakeholders
• Aim: to prevent possible closure of approximately 15% of the<br />
cinemas in Holland and maintain high segmentation<br />
• Collective approach: Cinema Digitaal as it was one cinema<br />
• Voluntary participation and make the transition as fast as<br />
possible<br />
• 506 screens / 169 sites<br />
• Non participants: Pathé, Euroscoop, Utopolis, few independents<br />
and large art-houses
Plaatjes van tekensessies<br />
Cinema Digitaal<br />
• Deal Arts Alliance Media to speed up deals with majors<br />
• Support from all Independent distributors (20) & all US majors<br />
• Distributors committed for VPF for a maximum of 10 years<br />
• Solidarity: VPF Surplus for cinemas without premieres<br />
• Exhibitors pay CD a exhibitors contribution<br />
• Government subsidy - cultural aspect and innovation used for<br />
installation/ surveys / organisation<br />
• Purchase power: lower equipment costs
€<br />
Equipement costs<br />
NOC fees<br />
NOC services<br />
Equipement<br />
Distributors<br />
€<br />
VPF<br />
Arts Alliance Media<br />
€<br />
VPF<br />
Government /<br />
Netherlands Film Fund<br />
€<br />
subsidy<br />
Cinema Digitaal<br />
€<br />
Exhibitor<br />
contribution<br />
Exhibitors<br />
Rabobank<br />
€<br />
finance<br />
Money Equipement en Service Contracts
Recoupment period<br />
6 - 8 years depending on VPF
LESSONS LEARNED<br />
• Educating stakeholders – knowledge gap<br />
• Necessary alteration could be expensive<br />
• Urgence versus the feeling of getting forced in<br />
• Getting funding is complicated<br />
• Focus: Inevitable and great chanses<br />
• Fear and faith
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