Gundolf S. Freyermuth Cinema in the Digital Age - Europa Cinemas

PrologOliver Kreylos, University of California, Davis3D-Video-Capture with KinectGundolf S. Freyermuth Cinema in the Digital Age / 15th Europa Cinemas Network Conference // Paris, November 19th

PrologCarl BassCeo Autodesk“Over the past 15 years, every moviethat has won an Academy Award forvisual effects used our software.”“Very soon, users will be able to sit withan iPad at home and make a movie likeAvatar.”Gundolf S. Freyermuth Cinema in the Digital Age / 15th Europa Cinemas Network Conference // Paris, November 19th

1 Looking AroundOverviewCinema and Film in the Early 21st Century2 Looking BackTraditional Trends in Audiovisual Media3 Looking ForwardEmerging Trends in Audiovisual MediaGundolf S. Freyermuth Cinema in the Digital Age / 15th Europa Cinemas Network Conference // Paris, November 19th

1 Looking AroundOverviewCinema and Film in the Early 21st CenturyGundolf S. Freyermuth Cinema in the Digital Age / 15th Europa Cinemas Network Conference // Paris, November 19th

Chapter ITelevision1950s-1960sFirst Crisis of CinemaChange of DistributionNew Product: Widescreen3DGundolf S. Freyermuth Cinema in the Digital Age / 1 Present // Cinema in Crisis

Chapter ITelevisionVCR / DVD1950s-1960sFirst Crisis of CinemaChange of DistributionNew Product: Widescreen3D1970s-1990sSecond Crisis of CinemaChange of DistributionNew Product: Event MovieGundolf S. Freyermuth Cinema in the Digital Age / 1 Present // Cinema in Crisis

Chapter ITelevisionVCR / DVDWWW1950s-1960sFirst Crisis of CinemaChange of DistributionNew Product: Widescreen3D1970s-1990sSecond Crisis of CinemaChange of DistributionNew Product: Event Movie2000 ->Third Crisis of CinemaChange of DistributionNew Product: D3DGundolf S. Freyermuth Cinema in the Digital Age / 1 Present // Cinema in Crisis

Chapter ITelevisionVCR / DVDWWW1950s-1960sFirst Crisis of CinemaChange of DistributionNew Product: Widescreen3D1970s-1990sSecond Crisis of CinemaChange of DistributionNew Product: Event Movie2000 ->Third Crisis of CinemaChange of DistributionNew Product: D3DNew Competition Nonlinear A/VGundolf S. Freyermuth Cinema in the Digital Age / 1 Present // Cinema in Crisis

Chapter I1CrisisNot only of Cinema but of FilmGundolf S. Freyermuth Cinema in the Digital Age / 1 Present // Cinema Crisis in the Digital Era

Chapter IVision Jesse Schell“As technology advances, more and moreaspects of human life and expression will beintegrated into games. There is nothingthat cannot be part of a game. You canput a painting, a radio broadcast, or a movieinto a game, but you cannot put a game intothese other things. ...At their technological limit, games willsubsume all other media.”Gundolf S. Freyermuth Cinema in the Digital Age / 1 Present // Cinema Crisis in the Digital Era

Chapter IAnalog AudiovisualityDefining Media: linearScarcity of MediaHardware & Fixed WorksStandard FormatsGundolf S. Freyermuth Cinema in the Digital Age / 1 Present // Analog vs. Digital Audiovisuality

Chapter IAnalog AudiovisualityDefining Media: linearScarcity of MediaHardware & Fixed WorksStandard FormatsDigital AudiovisualityDefining Media: nonlinearAbundance of MediaSoftware & Fluid WorksOpen FormatsGundolf S. Freyermuth Cinema in the Digital Age / 1 Present // Analog vs. Digital Audiovisuality

Chapter IThe (In-) Famous Question:What Business Are You In?Gundolf S. Freyermuth Cinema in the Digital Age / 1 Present // The Business of Cinema

1 Looking AroundOverviewCinema and Film in the Early 21st Century2 Looking BackTraditional Trends in Audiovisual MediaGundolf S. Freyermuth Cinema in the Digital Age / 15th Europa Cinemas Network Conference // Paris, November 19th

Chapter IIHome EntertainmentGundolf S. Freyermuth Cinema in the Digital Age / 2 Past // Traditional Trends /// Home Entertainment

Chapter II2PrivatizationReaching the Next LevelGundolf S. Freyermuth Cinema in the Digital Age / 2 Past // Traditional Trends /// Privatization

Chapter IIQuestion PrivatizationCan Digital CinemaCreate or Find Content ThatCannot Be Privatized?Gundolf S. Freyermuth Cinema in the Digital Age / 2 Past // Traditional Trends // Privatization

Chapter IIPublic SphereGundolf S. Freyermuth Cinema in the Digital Age / 2 Past // Traditional Trends /// Public Sphere

Chapter II3Community ExperienceReaching the Next LevelGundolf S. Freyermuth Cinema in the Digital Age / 2 Past // Traditional Trends /// Community Experience

Chapter IIQuestion Community ExperienceCan Digital CinemaAugment Its Analog Reality andCreate Hybrid Communities?Gundolf S. Freyermuth Cinema in the Digital Age / 2 Past // Traditional Trends /// Community Experience

1 Looking AroundOverviewCinema and Film in the Early 21st Century2 Looking BackTraditional Trends in Audiovisual Media3 Looking ForwardEmerging Trends in Audiovisual MediaGundolf S. Freyermuth Cinema in the Digital Age / 15th Europa Cinemas Network Conference // Paris, November 19th

Chapter III“We are alwaysliving a wayahead of ourthinking.”Marshall McLuhan (1965)Gundolf S. Freyermuth Cinema in the Digital Age / 3 Future // Emerging Trends /// What about the Future?

Chapter IIIProfessionalContentSemi-ProfessionalContentAmateurContentGundolf S. Freyermuth Cinema in the Digital Age / 3 Future // Emerging Trends /// New Content

Chapter IIIProfessionalContentHeightening StandardsSemi-ProfessionalContentLowering the Entry LevelAmateurContentAudiovisual “Alphabetization”Gundolf S. Freyermuth Cinema in the Digital Age / 3 Future // Emerging Trends /// New Content

Chapter III4Democratizationof Audiovisual ExpressionGundolf S. Freyermuth Cinema in the Digital Age / 3 Future // Emerging Trends /// Democratization of Audiovisual Expression

Chapter IIIQuestion DemocratizationShould and Can Digital CinemaIntegrate Semi-Professionaland Amateur Content?Gundolf S. Freyermuth Cinema in the Digital Age / 3 Future // Emerging Trends /// Democratization of Audiovisual Expression

Chapter IIIQuestion DemocratizationShould and CanDigital Cinema Involve Its Usersin Film Programming?Gundolf S. Freyermuth Cinema in the Digital Age / 3 Future // Emerging Trends /// Democratization of Audiovisual Expression

Chapter IIIImmersionGundolf S. Freyermuth Cinema in the Digital Age / 3 Future // Emerging Trends /// Transmediality

Aldous HuxleyChapter IIIFeeliesGundolf S. Freyermuth Cinema in the Digital Age / 3 Future // Emerging Trends /// Transmediality

Aldous HuxleyChapter IIIFeeliesAndré BazinTotal CinemaGundolf S. Freyermuth Cinema in the Digital Age / 3 Future // Emerging Trends /// Transmediality

Aldous HuxleyChapter IIIFeeliesAndré BazinTotal CinemaMorton HeiligSensoramaGundolf S. Freyermuth Cinema in the Digital Age / 3 Future // Emerging Trends /// Transmediality

Douglas TrumbullChapter III“creating images without actually making them, justas you create them in a dream” (1996)Gundolf S. Freyermuth Cinema in the Digital Age / 3 Future // Emerging Trends /// Transmediality

Douglas TrumbullChapter III“creating images without actually making them, justas you create them in a dream” (1996)George Lucas“We’re not that far from being able to plant images,memories, and emotional states directly into thebrain.” (1997)Gundolf S. Freyermuth Cinema in the Digital Age / 3 Future // Emerging Trends /// Transmediality

Douglas TrumbullChapter III“creating images without actually making them, justas you create them in a dream” (1996)George Lucas“We’re not that far from being able to plant images,memories, and emotional states directly into thebrain.” (1997)Walter Murch“a black box that could directly convert a singleperson’s thoughts into a viewable cinematicreality” (1999)Gundolf S. Freyermuth Cinema in the Digital Age / 3 Future // Emerging Trends /// Transmediality

Chapter III5TransmedialityFrom Viewing to ImmersionGundolf S. Freyermuth Cinema in the Digital Age / 3 Future // Emerging Trends /// Transmediality

Question TransmedialityChapter IIICan Digital CinemaRespond to the GrowingDesire to Immerse Oneself intoTransmedial Narratives?Gundolf S. Freyermuth Cinema in the Digital Age / 3 Future // Emerging Trends /// Transmediality

SummaryGundolf S. Freyermuth Cinema in the Digital Age / Summary

SummarySummary Assumptions1 Crisis not just of Cinema but of FilmSummarySummary2 Privatization of Auditive, Visual and Audiovisual Content3 Community Experience in Aesthetic Consumption4 Democratization of Audiovisual Expression5 Transmediality in the Interest of ImmersionGundolf S. Freyermuth Cinema in the Digital Age / Summary

SummarySummary Open Questions1 Crisis: What business are you in?2 Privatization: Can digital cinema create or find content that cannot be privatized?3 Community Experience: Can digital cinema augment its old analog reality andcreate hybrid communities?4 Democratization: Should and can digital cinema integrate semi-professionaland amateur content? And should and can it involve its users in film programming?5 Transmediality: Can digital cinema respond to the growing desire toimmerse oneself into transmedial narratives?Gundolf S. Freyermuth Cinema in the Digital Age / Summary

Summary“I am resolutely opposed to all innovation,all change. But I am determined tounderstand what’s happening, becauseI don’t chose to sit and let thejuggernaut roll over me.”Marshall McLuhan, 1965Gundolf S. Freyermuth Cinema in the Digital Age / Summary

EpilogThank you!Gundolf S. Freyermuth Cinema in the Digital Age / 15th Europa Cinemas Network Conference // Paris, November 19th