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BIFocals? - Henry Ford Health System

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HFO’s New<br />

Covergirl and Timberland Frames<br />

Ever wondered what would happen if<br />

you combined the soft, feminine colors<br />

of classic Covergirl makeup with the<br />

latest breakthrough technology in<br />

crafting eyeglass frames . . . to produce<br />

a striking new look for girls and women<br />

who wear prescription lenses?<br />

The answer requires only a single<br />

word, according to eyewear expert Arta<br />

Isovski: “Wow!”<br />

“Everybody knows about the<br />

‘Covergirl look’ in makeup,” says<br />

Isovski, Senior Brand Manager at trendy<br />

Marcolin in New York City. “For millions<br />

of fashion-conscious girls and women,<br />

Covergirl means soft, fluid gracefulness<br />

combined with bright colors and subtler<br />

pastels to produce a uniquely<br />

feminine effect.<br />

“And now that same exciting look —<br />

along with the latest in frame design<br />

and manufacturing — has begun to<br />

transform girls’ and women’s eyewear.<br />

For anybody who wants to look terrific<br />

in a pair of glasses, Marcolin’s recent<br />

design breakthrough will be very good<br />

news indeed.”<br />

Updated recently, the new Designed<br />

2 Fit line of Marcolin frames is the<br />

result of a savvy collaboration between<br />

the traditional Covergirl style and newer<br />

design elements aimed at both<br />

highlighting and softening larger facial<br />

features. “These new frames feature<br />

specially designed wider fronts and<br />

expanded temple lengths to create<br />

an aura of understated elegance,”<br />

says Isovski.<br />

“The really exciting thing about the<br />

design breakthrough is the way it lets us<br />

craft frames that emphasize the<br />

wearer’s femininity,” she adds. “Thanks<br />

to these new production values, younger<br />

and older women alike can now own<br />

highly affordable eyewear with eyecatching<br />

appeal.”<br />

Along with the new Covergirl-inspired<br />

Designed 2 Fit line, Marcolin recently<br />

unveiled a wilderness-oriented set<br />

of Timberland frames for men.<br />

Crafted especially for the<br />

outdoorsman who loves to spend time<br />

paddling a kayak or hiking a mountain<br />

trail, the new frames “are all about<br />

celebrating your relationship with the<br />

environment,” says Isovski. “This exciting<br />

line is for the outdoors enthusiast who’s<br />

looking for eyewear that will last, while<br />

also enhancing his vision as he chases a<br />

rainbow trout along a rocky stream or<br />

builds a fire in a forest clearing.<br />

“The Timberland frames are both<br />

comfortable and classic in shape.<br />

They’re also durable, while leaving tons<br />

of room for personal style. With their<br />

longer temples and their laid-back but<br />

stylish flair, this new collection of<br />

Timberlands will speak volumes about<br />

the men who wear them in the wild!”<br />

*Plus, Don’t Miss The $10 Coupon!<br />

Amp up your eyewear this spring with hot new frames from Timberland or Covergirl.<br />

To save $10 on your purchase, bring the coupon on the inside back cover of this<br />

issue of InFocus to any HFO location.<br />

henryfordoptimeyes.com |<br />

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