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BIFocals? - Henry Ford Health System

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Converse, John Varvados<br />

10342M<br />

New Progressive<br />

Lenses Provide<br />

‘Astonishing’<br />

Power, Say Wearers<br />

no lines!!<br />

It’s official: HFO’s recently launched Ideal Advanced progressive lenses are poised<br />

to become the gold standard for clarity and accuracy among savvy consumers.<br />

{<br />

*<br />

“These newly engineered lenses<br />

aren’t just better than the older<br />

versions — they’re terrifically<br />

better,” says Bill Dufort, HFO’s<br />

longtime Director of Laboratory<br />

Operations. “Thanks to an<br />

exciting breakthrough in lens<br />

design, your vision can now<br />

shift effortlessly from one range<br />

of distance to the next while<br />

wearing glasses.”<br />

According to the HFO optics<br />

expert, these powerful new<br />

progressives move the<br />

prescription area of the lens<br />

closer to your eye by putting it<br />

on the back of the lens instead<br />

of the front.<br />

The result, says Dufort, is<br />

“enhanced clarity, accuracy, and<br />

visual comfort” that has<br />

amazed eyeglass wearers in<br />

recent tests.<br />

“These new Ideal Advanced<br />

lenses just came off the drawing<br />

board a year ago,” says Dufort,<br />

“but we’re already hearing from<br />

amazed wearers who say they’ve<br />

never experienced anything like<br />

this before.<br />

“The great thing about this<br />

new lens-crafting technology is<br />

the way it lets your eyes move<br />

effortlessly from near tasks,<br />

such as reading, to mid-range<br />

tasks, such as working on a<br />

computer, to long distance.”<br />

Another benefit: wider fields<br />

of vision in each distance range.<br />

“The people who’ve been<br />

wearing these new progressives<br />

in tests have been astonished,”<br />

says Dufort. “The typical<br />

comment we’re hearing is:<br />

I can’t believe the difference;<br />

the wider viewing area is<br />

remarkable for both<br />

near and far vision.”<br />

Designed without the<br />

unsightly lines that appear on<br />

traditional bifocals, progressive<br />

lenses are increasingly<br />

popular among modern,<br />

fashion-forward consumers<br />

who want to look good<br />

while seeing well.<br />

“The new Ideal<br />

Advanced lenses combine<br />

impeccable design with<br />

state-of-the-art<br />

fabrication methods,”<br />

says Dufort. “The<br />

results will amaze<br />

wearers when they<br />

get their first look<br />

through these<br />

new lenses.”<br />

Available now, and<br />

specially priced to be<br />

affordable, the Ideal<br />

!<br />

Advanced progressives are<br />

going to be in great demand,<br />

says Dufort. “They say that<br />

seeing is believing, and when<br />

it comes to these new<br />

lenses, that certainly<br />

rings true!”<br />

Try<br />

Them on<br />

Today!<br />

Stop into the HFO location nearest you to<br />

purchase the amazing Ideal Advantage lenses.<br />

For a list of our Super Vision Centers — including<br />

the new Dearborn location — check out the<br />

back cover of this issue.<br />

2012<br />

TRUNK<br />

SHOWS<br />

TOP BRANDS • AMAZING DEALS!<br />

#1. Farmington Hills > Thursday, 4/19<br />

Christian Dior, Kate Spade, Armani,<br />

Armani Exchange, Diesel, Gucci<br />

#2. Dearborn > Thursday, 4/26<br />

Flexon, Fendi ,Michael Kors, Sean John,<br />

CK, Nautica<br />

#3. Milford > Wednesday, 5/9<br />

Helium, Float, Adrienne Vittadini<br />

#4. Lake Orion > Thursday, 5/17<br />

Skechers, Guess, Rampage, Wi liam<br />

Rast, Candies, Gant<br />

#5. Main Campus > Friday, 6/8<br />

Flexon, Fendi, Michael Kors,<br />

Sean John, CK<br />

#6. Farmington Hi ls > Thursday, 9/13<br />

Helium, Float, Adrienne Vittadini<br />

#7. Port Huron > Thursday, 9/20<br />

Skechers, Guess, Rampage, William<br />

Rast, Candies, Gant<br />

#8. Shelby > Thursday, 10/18<br />

Jones NY Men’s & Women’s, Lucky,<br />

Converse, John Varvados<br />

#9. Southfield > Thursday, 10/25<br />

Gucci, Christian Dior, Kate Spade<br />

#10. Main Campus > Friday, 11/9<br />

Helium, Float, Adrienne Vittadini<br />

#11. Troy > Saturday, 11/10<br />

Flexon, Fendi, Nike, Airlock<br />

#12. Lake Orion > Thursday, 11/15<br />

Jones NY Men’s & Women’s, Lucky,<br />

<strong>Henry</strong> <strong>Ford</strong> OptimEyes<br />

655 West 13 Mile Road, Suite 200<br />

Madison Heights, MI 48071<br />

facebook.com/henryfordoptimeyes<br />

SUPER VISION CENTER LOCATIONS<br />

Open Monday through Friday 8 a.m. - 9 p.m. Saturday 8 a.m. - 6 p.m. Sunday 11 a.m. - 5 p.m.<br />

NEW!<br />

DEARBORN*<br />

(313) 562-8000<br />

5500 Auto Club Drive<br />

(south of <strong>Ford</strong> Road)<br />

ROSEVILLE*<br />

(586) 294-0120<br />

32600 Gratiot<br />

(south of 14 Mile Road)<br />

SATELLITE CENTERS<br />

SOUTHGATE*<br />

(734) 324-0996<br />

18900 Eureka Road<br />

(east of A len Road)<br />

STERLING HEIGHTS*<br />

LAKESIDE<br />

(586) 247-5910<br />

43910 Schoenherr<br />

(south of Ha l Road)<br />

DETROIT*<br />

LAKE ORION<br />

HENRY FORD HOSPITAL<br />

(248) 693-3380<br />

(313) 916-3226<br />

684 South Lapeer Road<br />

2799 West Grand Blvd. (north of Clarkston Road)<br />

DETROIT*<br />

MILFORD<br />

HENRY FORD MEDICAL CENTER (248) 684-1229<br />

(313) 387-8800<br />

516 Highland Ave.<br />

7800 West Outer Drive (in the Prospect Hill Plaza)<br />

(between 6 & 7 Mile Road)<br />

OWOSSO<br />

FARMINGTON HILLS<br />

(989) 725-7410<br />

(248) 477-9300<br />

1385 East Main St.<br />

38487 West 10 Mile Road<br />

(the Kroger Plaza)<br />

(between Halstead & Haggerty)<br />

PORT HURON<br />

GROSSE POINTE*<br />

(810) 385-4000<br />

(313) 822-6000<br />

4355 24th Ave., Suite 5<br />

15401 East Jefferson<br />

(near Keewahdin & Kraft)<br />

(between Cadieux & Alter)<br />

NEW!<br />

NEW!<br />

TROY*<br />

(248) 544-3290<br />

735 John R Road<br />

(between 14 & 15 Mile Road)<br />

WEST BLOOMFIELD*<br />

(248) 661-5100<br />

6530 Farmington Road<br />

(corner of Farmington & Maple)<br />

WESTLAND*<br />

(734) 427-5200<br />

35184 Central City Pkwy.<br />

(across from Westland Ma l)<br />

SOUTHFIELD<br />

(248) 647-9790<br />

30800 Southfield<br />

Road (at 13<br />

Mile Road)<br />

SHELBY TWP.<br />

(248) 651-3937<br />

2025 25 Mile Road<br />

(NE corner of<br />

25 Mile Road &<br />

Dequindre)<br />

*<strong>Henry</strong> <strong>Ford</strong><br />

<strong>Health</strong> <strong>System</strong><br />

Ophthalmology<br />

on site a these<br />

locations, including<br />

all Super Vision<br />

Centers<br />

NEW<br />

Presorted<br />

Standard<br />

US Postage<br />

PAID<br />

<strong>Henry</strong> <strong>Ford</strong><br />

OptimEyes<br />

DEARBORN<br />

LOCATION<br />

NOW OPEN!<br />

henryfordoptimeyes.com |<br />

9<br />

A l major insurance plans are accepted, including HAP, VSP, BCBS, Medicare, EyeMed, Spectera,<br />

Molina, Davis/GM, NVA-Chrysler and <strong>Ford</strong>, Aetna, Delta Vision, and Priority <strong>Health</strong>.<br />

10342M-<strong>Henry</strong>-ford-in-focus-sp12.indd 12 2/2/12 1:42 PM

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